They trace Gianna's origin story: she applied to be a hope&plum model, got rejected, showed up at a meetup anyway, and eventually became their primary photographer and designer. After years of juggling creative work part-time alongside a law career, she recently went full-time. A decision that felt scary but fits the pattern of their best calls as a business (the Lark, delegating fulfillment, moving warehouses, starting Archer Wren).

The conversation touches on the challenges of working with friends, the difficulty of letting go of things you've built yourself, the tension of stepping into CEO/leadership roles while staying approachable, and the very different energy of running hope&plum (high-stakes, regulatory, always on fire) versus Archer Wren (passion project, easier to set down).