Amazon Authority

Mitigating increased FBA fees & Exploiting Amazons new Tik Tok like feature

Thu, 15 Sep 2022 18:15:24 +0000

We know how stressful Q4 is for all Amazon sellers, especially when it comes to costs and prices. With the current inflation, you need to do things in the best possible way to compensate for those increased costs.

So today, we're going to talk about Amazon's increasing FBA fees and the new Tiktok-like social feed that they're testing internally.

Let's discuss what all of these can mean to your business, especially this Q4.

The Importance of Bookkeeping for Ecommerce Businesses

Sat, 10 Sep 2022 13:38:04 +0000

Whether you’re starting out as a new business owner or have been running an online store for years, learning how to track your expenses and revenue can feel like a huge challenge, but it does not have to be!

In today's podcast, with Nathan Hirsch, CEO of EcomBalance, we'll talk about how you can handle this situation!

To know more about EcomBalance, visit https://ecombalance.com/

Check out our other podcast episodes here: znap.link/sellerinteractive

Handling Amazon Account Suspension ft. George Stern of Appeal Wizards

Tue, 17 May 2022 11:00:00 +0000

Amazon account suspension can happen even though you think you're following every word in Amazon's T.O.S.

In today's podcast, together with George Stern from Appeal Wizards, we'll talk about how you can handle this situation!

Learn from our diverse experts in the Amazon business!

To know more about Appeal Wizards, visit appealwizards.com

Check out our other podcast episodes here: znap.link/sellerinteractive

How to Launch More Products on Amazon without Breaking the Bank

Tue, 10 May 2022 11:00:00 +0000

Launching a new product always feels like it's your first time for Amazon Sellers.

After months of researching, creating mockups, prototyping, and listing it online. It's never a sure bet if one product will be a hit or a miss.

But what if there's a way to measure the trajectory of a product without overspending and investing all of your time, money, and effort.

In this episode, we'll talk about how you can launch more products without spending a lot of money on Microtesting.

Send us a message here if you have any Amazon questions or eCommerce topics you want us to tackle on our next episode.

Twitter: twitter.com/sellerinteract

Instagram: instagram.com/sellerinteractive

Stay up-to-date on all things Amazon. Visit sellerbites.com for your 5-min Amazon digest on your email newsletter.

PR for Ecommerce Done Right (ft. James Falconer of SellerRocket.)

Thu, 23 Sep 2021 11:00:00 +0000

Every business, e-commerce or not, needs publicity - and if done properly, it can be absolute gold. After all, having good PR can kick start an eCommerce business’ conversion journey.

We have Seller Rocket founder James Falconer with us in this new episode to let us know all about promoting products, both on and off of Amazon, from a PR perspective.

To know more, visit sellerrocket.io

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00:00 - Getting to know James

00:40 - What is Seller Rocket?

01:39 - Getting PR from Editorials on Amazon

04:04 - Why PR matters to entrepreneurs

05:59 - What are Amazon Editorial Recommendations?

08:51 - What is the Amazon Onsite Associate Program?

09:41 - How to get promoted through Amazon Editorial

11:44 - Amazon Editorial Benefits for New Brands

12:25 - How Seller Rocket does PR

14:29 - Off-Amazon Promotion Strategy: New Sellers

16:32 - Understanding Attribution and Cookies

17:42 - Low-cost PR strategy

21:07 - Systematic approach to PR

23:51 - Partnering with Seller Rocket

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For more Seller Interactive content, you can visit us at bit.ly/sellerinteractive

Supply Chain Management for Beginner Amazon Sellers (ft. Mina Elias of MMA Nutrition LLC)

Thu, 16 Sep 2021 15:38:52 +0000

Are you a newbie to the eCommerce industry facing challenges when it comes to supply chain management?

In this podcast episode, we have Mina Elias, CEO of MMA Nutrition LLC, talk about what beginners need to know when it comes to the tedious task of managing the supply chain for your Amazon business.

Learn more about the process and how you can utilize your resources.

To learn more from Mina, visit

https://www.theppcuniversity.com/

https://www.thefbachallenge.com/

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00:00 - All About Supply Chain Management for Newbies

00:36 - Story of MMA Nutrition LLC CEO Mina Elias

07:54 - How Supply Chain Management Affects Beginners

09:00 - How to Optimize Supply Chain Management

11:55 - #1 Build a Relationship with your Manufacturer

13:28 - #2 Understand the Manufacturing Process

14:28 - Hire Company to Provide Inspections

20:46 - Save Money in Supply Chain Management Process

22:55 - #1 Save Money on Shipping

25:24 - #2 Put Your Efforts into Selling More

28:28 - How to Deal with Forecasting

33:18 - More About Supply Chain Management

Counterfeiters & Hijackers - How to Protect Your Brand with Superhero Legal (ft. Robert Wright)

Thu, 09 Sep 2021 11:00:00 +0000

Do you own your listing on Amazon? Can you protect it from Amazon Counterfeiters & Hijackers? 🤔

These are some of the questions you might be interested to ask when dealing with the legalities of your Amazon Brand. In this podcast episode, we all talked about it with Robert Wright from SuperHero Legal! 💼 🔥

Visit superherolegal.com for a consultation call with Robert.

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Timestamps

00:00 - Getting to know Robert

01:43 - What is Marketplace Superheroes?

04:55 - Difference of Counterfeiter & Hijacker

06:19 - How to protect your brand from counterfeiters

08:31 - #1 Importance of strong branding

09:21 - #2 Bundle your products

10:11 - #3 Become brand registered

12:47 - Importance of clearance searches

17:10 - Ways to create brand names

19:36 - Example of an invented term

20:53 - Example of a descriptive trademark

22:21 - Purpose of a trademark

25:57 - Importance of Brand Registry

30:33 - Protecting an unregistered brand from hijackers

35:39 - How to approach Amazon support

41:15 - Amazon's accelerator program for brand registry

48:45 - Superhero Legal

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Need help scaling your Amazon business?

Book a free call on bit.ly/sellerinteractive

How To Keep Your ACOS Down ft. Rick Wong of Sellermetrics

Tue, 03 Aug 2021 11:00:00 +0000

Reducing or calculating your ACOS can be a confusing subject and also a pain point for new and experienced Amazon sellers.

In this podcast episode, our guest is Rick Wong, founder of Sellermetrics. Learn how you can utilize automation tools to help lower your ACOS.

Check the timestamps below:

00:00 - Getting to know Rick

04:26 - What is Sellermetrics?

07:42 - Why Sell Your Company?

09:53 - Why use an Automation Tool?

13:40 - Keeping your ACOS low with Sellermetrics

19:33 - Types of Ad Inventory

22:01 - What is Dayparting?

26:18 - What is a reasonable ACOS?

32:26 - Calculating Your PPC Budget

38:24 - How Sellermetrics Differentiates from other Automation tools?

38:43 - #1 Feature | Centralized Metrics for Multiple Marketplaces

43:54 #2 - Feature | Optimize Ads Automatically & Manually

46:24 - Amazon Marketplaces: Start Launching NOW.

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To know more about Sellermetrics, visit sellermetrics.app

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

IG: https://www.instagram.com/sellerinteractive/

Tiktok: https://www.tiktok.com/@sellerinteractive

Creating an Influencer Network that Works

Thu, 29 Jul 2021 11:00:00 +0000

Learn how you can build your own influencer network. What is that?

In this podcast, Jayce shares how to connect, build and maintain a partnership with influencers over time to promote your products/services in exchange for a percentage/commission or even a flat rate.

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

IG: https://www.instagram.com/sellerinteractive/

Tiktok: https://www.tiktok.com/@sellerinteractive

Amazon Is Cracking Down on Chinese Sellers

Thu, 22 Jul 2021 11:00:00 +0000

Hundreds of Chinese Amazon sellers face suspension of their accounts due to shady selling practices in the marketplace.

In the last several years, Amazon has been cracking down on black hat tactics on their platform, identifying those that used fake reviews and found illegal ways of obtaining them.

In 2020, Amazon prevented more than 200 million suspected fake reviews meant to manipulate customer perception and purchases on the e-commerce store.

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

IG: https://www.instagram.com/sellerinteractive/

Tiktok: https://www.tiktok.com/@sellerinteractive

DC Sues Amazon - Here's Why

Thu, 24 Jun 2021 11:00:00 +0000

Another day another… Lawsuit? As e-commerce evolves and tech giants continue to grow, the number of cases is increasing as laws struggle to keep up.

DC Attorney General sued Amazon claiming that they are in violation of the antitrust laws accusing Amazon of unfairly inflating prices.

They state that Amazon is "illegally abusing and maintaining its monopoly power by controlling prices across the online retail market".

How this case is resolved will cultivate not only how Amazon operates but may also impact the third-party sellers who make up so much of their marketplace

If Amazon loses this case, it could unravel a new stage for sellers in the e-commerce space and how the future of Amazon is shaped.

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

How to Win the BuyBox & Product Inserts Done Right

Tue, 15 Jun 2021 11:00:00 +0000

Shopping on Amazon can be incredibly overwhelming.

With the number of offers that exist for the same product, customers would need to do some digging before settling on their best option. This is precisely why the Buy Box exists and why sellers are so keen on earning it.

There are several factors to how Amazon selects which seller earns the Buy Box. By implementing these into your Amazon strategy, you're in a better position to win prime real estate and increase your chance for sales.

So, what does Amazon look for in a listing?

Learn more in this new episode of Amazon Authority.

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

Is it Time For You to Quit?

Tue, 08 Jun 2021 11:03:00 +0000

One day you're sourcing a product with lots of promise, and suddenly, the marketplace is flooded with that same SKU.

Don't worry, you're not the only one - many sellers fail until their second or third listing attempt.

Only 54% of sellers make it on their first launch so you might want to slow down on packing it up - there may be some remedies to your struggling listing.

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

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How an Immigrant Single Mom Built a 7 Figure Business ft. Regina Peterburgsky

Thu, 13 May 2021 13:29:50 +0000

In line with our celebration of powerful women, we have the opportunity to learn how an immigrant, solo mom built a successful 7-figure business on Amazon!

Meet Regina Peterburgsky of Women on Amazon Podcast and find out how a woman like her beat the competition and dominate the marketplace in just a span of 14-months!

If you are just getting started on your Amazon journey, you need to hear what Regina Peterburgsky has to say on how to drive your e-commerce business towards success.

0:00 - Intro

1:42 - Getting To Know Regina

5:32 - Amazon as an Opportunity

9:06 - How Retail & Sourcing Experience Became an Advantage?

11:20 - How to deal with foreign suppliers?

13:32 - 7 Business Models besides FBA

14:17 - Business Model #1 - Amazon Associates & Influencers

15:55 - Business Model #2 - Kindle Direct Publishing

16:27 - Business Model #3 - Hand Made

17:16 - Business Model #4 - Merch

19:18 - Difference between FBA & FBM

20:25 - Business Model #5 - Arbitrage

23:24 - Business Model #6 - Wholesale

23:45 - Business Model #7 - FBA

24:21 - Where to Start & Why

for New Sellers

28:13 - Amazon Seller Mistakes to Learn from

29:42 - Optimize Your Current Listings or Keep Launching More?

32:22 - Being a Solopreneur

35:06 -What is Women on Amazon Podcast?

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Want to see more of Regina's content?

Visit womenofamazon.com

Podcast: https://podcasts.apple.com/us/podcast...

IG: https://www.instagram.com/regina_peterburgsky/

Tune in for more!

How to Avoid Stocking Out ( or Overstocking ) to Maximize Sales Revenue ft. Chelsea Cohen of SoStocked

Thu, 29 Apr 2021 11:00:00 +0000

Would you agree that the backbone of success on Amazon may largely be anchored on the right inventory management?

Amazon offers a broad audience for you to sell to, but it is easy to stumble and fall if you are not using the right tools.

In this podcast episode, we have Chelsea Cohen, Co-Founder of SoStocked to talk about the basics of choosing and operating an Amazon inventory and order management system — and everything you need to know about it.

Check the timestamps below:

0:00 - Intro

1:06 - Getting to know Chelsea

2:39 - What is Inventory Management?

4:56 - How to Start & Avoid Inventory Mistakes

8:43 - How to Protect Yourself from Shipping & Inventory Problems

14:17 - What is Sostocked?

20:04 - How Inventory Management can Drive More Sales

22:19 - Integrate your Marketing plan into Sostocked

24:22 - Understanding your Sales Pattern & Growth

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To know more about SoStocked, visit www.sostocked.com

IG: @sostocked

Why You Fail to Scale on Amazon - Agency Insights

Thu, 22 Apr 2021 13:50:20 +0000

Are you ready to take the next big step for your Amazon Business? But still unsure how to?

If you still need convincing, listen to Jayce Broda in this new Amazon Authority podcast episode where we talked about the different obstacles that keep Amazon sellers from scaling and how to effectively overcome them!

Learn how to be a successful seller at an increasing pace and beat the rest competition with a smart and steady move!

Timestamps

0:00 Intro

1:53 - How Self Aware Are You As An Entrepreneur

3:15 - Why Smart People Makes Stupid Decisions

4:02 - Example #1 - Boa Laces

9:45: Write A Copy That Speaks To Your Tribe

11:44 - Example #2 - Tricky Trainers

16:00 - Why You Should Launch on other Amazon platforms

17:43 - How to Start Shipping By Sea

18:26 - Computation of Profit by Air vs. Sea

How to Get More Amazon Reviews, When So Many Are Fake?

Tue, 13 Apr 2021 13:30:28 +0000

Whether you're new to Amazon or you've been selling for years, getting genuine reviews can be challenging, especially if many reviews online are fake.

How do you spot and prevent these fake reviews?

In this new episode, Jayce talks about how you can utilize the right tools and strategies reviewed by customers sharing their genuine experience.

Learn more about requesting reviews, 3rd party tools to use, and the latest Amazon Vine program.

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

How To Design A New Product (ft. Seth Kniep of Just One Dime)

Tue, 06 Apr 2021 17:02:50 +0000

Are you thinking of creating a new product for Amazon but don’t know where to start? This new podcast episode is for you!

In this episode, we talked about the process of designing a product from scratch. Our guest, Seth Kniep, CEO of Just One Dime, shared an all-out-details to get you armed and ready to launch your new product!

If you want to know more about this, tune in for more!

Timestamps below:

1:07 - How to Design a Product

1:36 - The First Step of Creating Any Product

05:13 - How to Study the Market

10:08 - The Right Price Range When Outsourcing Freelancers

16:46 - How to Protect Your Product from Future Competitions

21:56 - The Right Timeframe to Process a New Product

22:56: How Resourceful Are You?

28:08 - When to Start the Production

30:56 - How to Negotiate with the Suppliers

32:46 - Cost for A Beginner

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Want to see more of Seth's content?

IG: https://www.instagram.com/normfarrar/

YT: https://www.youtube.com/c/justonedime/featured

SITE

https://jod.com/dfy

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

The Ultimate Guide to Listing Optimization for 2021

Tue, 30 Mar 2021 11:00:00 +0000

Hey Amazon Sellers!

In this podcast episode, Jayce gives a round-up of all the updates that Amazon Seller needs to know about Listing Optimization in 2021.

We talk about the best practices of what we do for our in-house brands, such as Kitchables & Ashtonbee.

We talk about the best practices in writing your Titles, Bullet points, Listing images that convert, Keywords that trigger a manual review, and new features like Amazon Posts.

If you want to get updates on the latest news about Amazon, visit sellerbites.com, and become a better Amazon FBA seller in just 5 minutes.

IG: @sellerinteractive

FBA Community: bit.ly/sellerinteractive

Why Listen to Amazon Authority

Tue, 23 Mar 2021 11:00:00 +0000

Having trouble scaling your Amazon business?

Welcome to Amazon Authority!

Your weekly Amazon podcast giving the latest tips and strategies that work for Amazon Sellers by Amazon Sellers.

Hosted by Jayce Broda, managing director of Seller Interactive.

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Seller Interactive is a performance-based all-in-one management solution for brands that want to expand on Amazon.

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

Pre-Launch Strategies That Work on Amazon ft. Norman Farrar

Tue, 16 Mar 2021 11:00:00 +0000

Want to build hype and win customers even before your products become available on the Amazon Market?

In this podcast episode, our guest authority Norman Farrar, an e-commerce marketing expert and brand strategist with 20 years of experience in his pocket, dives deep into the importance of building your brand and generating organic site traffic even before your product launch!

Join us in our conversation on Pre-launch strategies and learn how to optimize your online brand throughout every stage of product launching on Amazon!

0:41 - Getting to Know Norman

2:11 - Pre-launch Strategies for Beginners

3:15 – How to Beat the Competition on Amazon

15:24 - Why is Brand Registry Important?

19:05 - Benefits of Brand Registry

26:06 - What is Amazon Post?

30:52 - What is Amazon Live?

33:37 – What You Should Do During the Pre-Launch Stage

36:26 - Capitalizing Press Release

38:52 –How Can You Benefit from Your Press Release

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Want to see more of Norman's content?

IG: https://www.instagram.com/normfarrar/

YT: https://www.youtube.com/c/NormanFarrar/videos

Podcast: Lunch with Norm

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

How to Scale Your Business Using Amazon Advertising ft. Mike Zagare of PPC Entourage

Thu, 11 Mar 2021 12:00:00 +0000

You want to skyrocket and scale your Amazon business but you're not sure how to utilize Amazon PPC to its full potential?

In this episode of Amazon Authority, we'll be talking about how you can do that.

Seller Interactive's Managing Director, Jayce Broda interviews Mike Zagare, founder of PPC Entourage.

PPC Entourage helps sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS, and improving profit margins.

Timestamps

1:19 - Getting to know Mike

4:15 - What is Dayparting?

9:05 - Misunderstanding in PPC Ads

11:45 - How to Improve the Conversion Rate

13:25 - Hypercompetitive Product Categories

14:52 - Photo & Video Ad Rules

16:13 - Best PPC strategy for beginners?

18:05 - The real purpose of the PPC Ad

22:34 - Phases of Purchase Considerations

28:37 - PPC Ads on other platforms

30:39 - What is DSP?

31:33 - PPC sales & organic conversion rate?

37:18 - Best Practices on Amazon PPC Ads

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To know more about PPC Entourage, visit ppcentourage.com

Follow them on IG (@ppc_entourage)

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If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

PPC Ads Done Right ft. Ritu Java, CEO of PPC Ninja

Tue, 23 Feb 2021 12:00:00 +0000

Among all the many tips and countless strategies about PPC Ads and Amazon marketing strategies out there, there is a boss lady among our midst who continues to be a trailblazer when it comes to stellar Amazon Pay-Per-Click (PPC) Management.

In our new podcast episode, we have as our guest the CEO of PPC Ninja, Ms. Ritu Java. She has been in the industry for over 10 years now and is very passionate about helping other Amazon sellers to create PPC Ads that are not just creative but definitely convert and works!

Join us in this prolific conversation that will teach you about the different PPC Strategies that include automation tools and other new and relevant practices for successful sellers and agencies worldwide.

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0:19 - Getting To Know Ritu

2:16 - How did you start in e-commerce

6:15 - The Basics of PPC Ads

9:09 - What Diversifying your Ads Look Like?

11:40 - What do Long-tail and Short-tail keywords mean?

13:49 - Misunderstandings and Common Pitfalls on PPC

21:03 - PPC on Amazon vs other platforms

22:27 - What is ACOS?

24:36 - Amazon PPC// Making it Beginner-friendly

27:26 - What Is The Best Budget-Friendly Strategy?

31:17 - PPC Strategy: 10k+ a Month Budget

35:36 - What Kind of Video Ads Convert Better?

40:11 - Difference between Searches and Keywords?

41:49 - Does Ad Types Have a Life Cycle?

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To know more about PPC Ninja, visit ppcninja.com

Follow them on IG (@ppcninja)

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If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

The Easiest Cost Savings for Amazon Sellers ft. Ryan Cramer of PingPong Payments

Tue, 16 Feb 2021 12:00:00 +0000

As an Amazon Seller, you'd want to spend less and earn more.

Do you agree with this?

In today's podcast episode, we'll be interviewing the right person to share with us some techniques and strategies to save costs on Amazon.

Ryan Cramer of PingPong Payments discusses with Jayce the importance of payment service providers (PSPs) for eCommerce businesses worldwide.

What is PingPong Payments?

Ping Pong Payments is the digital payment provider of the future with secure payments local bank accounts and an excellent and convenient conversion rate! If you are doing worldwide eCommerce business, this is definitely the easiest payment method, especially when you are doing business (sourcing etc.) with China!

If you want to learn more, visit usa.pingpongx.com

Don't forget to follow Ryan (@ryan.cram3r)

Please tune in to his podcast [ Crossover Commerce ] and click the link here: https://linkin.bio/ryan-cram3r

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If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com

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Want to join our Amazon community?

Go to bit.ly/sellerinteractive

Helping Brands Grow with Amazon Wholesale ft. Mike Sieben of Elite Wholesale

Thu, 04 Feb 2021 12:00:00 +0000

Gracing our podcast in today’s episode is one of our favorite Amazon sellers and frequent podcast guests, Mike Sieben of Elite Wholesale.

If you think we are done talking about Wholesaling on Amazon, you are wrong! Because this time around we have fleshed out the must-learned technicalities and process in starting an Amazon Wholesale Business.

Mike also shares some valuable tips on dealing with brands, distributors, and even your competitors on Amazon.

Listen to the entire episode and do not miss out on important tips!

(See Timestamps below)

Want to see more of Mike’s content?

Follow him on Instagram - https://www.instagram.com/mikesieben/

Timestamps:

0:00 – Massive Benefits of Wholesaling

4:29 - Wholesale vs Private Labels

7:12 – The Holy Grail in Wholesale

10:55 – Maximizing Brand Awareness

11:59 – How to Access Established Branding

14:42 – How to Build a Brand on Amazon

18:00 – PPC on Brands: How Would This Work

19:38 – Common Product Cost Range in Wholesaling

21:20 – Why Some Brands Are Not on Amazon

23:56 - Pitfalls in Growing a Brand

26:14 – Does Specialization on Wholesaling Works

28:14 – How to Deal with Competitions

30:44 – Different Approach on Wholesaling

32:17 - How to be a Wholesale Partner

35:25 - Approach on Dealing with Brands

37:29 - How to Find Distributors

39:44 - How to Choose a Product for Wholesale

41:43 – Minimum Contact Leads of Distributors

If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com

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Want to join our Amazon community?

Go to bit.ly/sellerinteractive

How a Beginner Won with Product Differentiation ft. Erin Morgan

Thu, 28 Jan 2021 12:00:00 +0000

In this new and exciting episode of Amazon Authority, we have onboard a fairly new Amazon FBA seller who keeps breaking the ceiling for beginners over the last year, Erin Morgan.

Apart from being an Amazon Seller, she is also a content creator with informative and helpful videos on YouTube. Her goal is to help others in my position to gain the confidence to sell on Amazon.

And in this podcast, we talked about how a beginner can dominate on Amazon using product differentiation and discussed the different faces of product variation.

Erin also shared her lessons and experience as a new seller while navigating her way on Amazon in the middle of a global pandemic and what is her next step after finding the right momentum.

( See Timestamps below )

Want to see more of Erin’s content?

Follow him on Instagram:

https://www.instagram.com/erinmorgan1918/

Follow her on Youtube:

https://www.youtube.com/c/ErinMorgan-AmazonFBA/featured

Timestamps:

0:50 - Getting to Know Erin

2:31 - Making Your Product Stand out

3:56 - The Process of Product Differentiation

5:50 - Producing Your Product Images

9:57 - Product Differentiation: Packaging

11:50 - Product Differentiation: Inserts

12:55 - Product Differentiation: QR Codes

13:45 - Understanding the Amazon Guidelines

17:23 - Example Products that Stands Out

20:41 - Make Your Product Visibly Different

22:40 - Cost for buying Patterns or designs

23:16 - Product Design Exclusivity

24:50 - Study and Critique Your Competitor's Products

28:27 - Understanding Minimum Order Quantity

30:17 - What is an IPI score?

33:08 - Understanding Metrics That really matter

36:05 - More about Product Differentiation

37:47 - Starting an Amazon business During the Pandemic

41:03 - Next Stage in Life // Motherhood

46:27 - How to Start Taking Action

If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

PPC Ads: The Quick & Dirty Secrets ft. Kevin Pakman of AMZ FBA Business Society

Thu, 21 Jan 2021 11:07:41 +0000

In today’s episode, we get to interview Kevin Pakman, Founder of AMZ FBA Business Society.

He has no corporate or sales background before Amazon but he was able to not just survive but thrive on the e-commerce business.

In this podcast, we talked about the common mistakes of Amazon sellers when it comes to PPC, costing, and also dabbled on the talk of expected trends we are going to experience moving forward in 2021.

Kevin also shared some quick and dirty secrets on overcoming challenges and hurdles while paving your way to becoming a major seller on Amazon Marketplace.

TIMESTAMPS

1:00 - Getting to Know Kevin

3:01 - Advocacies for Amazon Sellers in PPC

8:35 - When Is It Wise to Go Conservative

10:14 - Common Pitfalls that Wastes Money

12:07 - How to Scale your Keywords

14:00 - Common Pitfalls in PPC

15:28 – Common Beginner’s Mistakes in PPC

17:06 - The Future of PPC in 2021

23:33 - New Trends and Expectations in 2021

25:56 – Contrasting Good and Bad “Differentiation”

32:45 - Challenges of becoming a Major Seller

35:09 – Knowing How to Be Comfortable with “Costing”

36:32 - When to Focus on Profitability

Join Kevin's Amazon mentorship program here: https://amzfbabusinesssociety.carrd.co/

If you want to see more of Kevin’s content?

Follow him on Instagram - https://www.instagram.com/kevinpakman/

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If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com

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Want to join our Amazon community?

Go to bit.ly/sellerinteractive

Product Launches Done Right ft. Eric Castellanos of AmazonLit

Tue, 19 Jan 2021 12:00:00 +0000

In this podcast, we talk about how to launch products the right way.

Building a successful Amazon business is not all about luck. There's a science to every move you make in optimizing your Amazon page.

Eric Castellanos, CEO of AmazonLit is our guest for this week's podcast, and he'll be sharing all the nuts and bolts in crafting an effective strategy when you start selling on your Amazon account.

If you're serious about your entrepreneur goals this year, this episode is a must-watch to prepare yourself for the whole year of 2021.

Want to learn more valuable tips from Eric?

Follow him at @amazonlit or check out FREE AMAZON TRAINING on www.esellersri.com/freetraining

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Timestamps

0:00 - Intro

1:11 - Getting to know Eric

3:03 – What can go Wrong in Product Launching

6:36 - Launch a Product the Right Way

9:46 – The Importance of Testing your Listing Optimization

11:00 – The Best Launch Strategies

13:16 – How to Make High Conversion Video Ads

15:11 - Common Product Pitfalls

17:47 – Coping from the Pandemic

21:53 – How to deal with Storage Issues

22:41 - Key Factors to Scale Up Your Business

25:54 - Branching Out to Other Platforms

30:01 – What Amazon Sellers Should Prepare for this 2021

---

If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com

---

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

Making it Big on Amazon ft. Stephen Somers of Marketplace Superheroes

Thu, 14 Jan 2021 12:00:00 +0000

In today's episode, we get to interview Stephen Somers of Marketplace Superheroes.

If you're an Amazon Seller, you might've watched his very informative and entertaining videos on Youtube.

And in this podcast, we delve deeper into why mindset on money and Amazon is a crucial part of being a successful e-commerce seller.

Stephen also shares his lessons and experience in creating a freight company and an online accountancy firm, SuperHero Freight and SuperHero Office)

--- ( See Timestamps below )

Want to see more of Stephen's content?

Follow him on Instagram - https://www.instagram.com/stephenjsomers/

Follow him on Youtube -

To learn more about Amazon • Mindset • Money, subscribe to Marketplace Superheroes

https://www.youtube.com/c/MarketplaceSuperHeroesofficial/featured

---

Timestamps

00:47 - Getting To Know Stephen

02:06 - What is a Freight Business?

04:52 - What is Freight Forwarding?

09:07 - Is this similar to 3PL?

13:54 - Common Mindset Pitfalls

19:04 - The importance of launching more products

23:12 - Tips on how to scale-up on amazon

31:11 - Why being aggressive on PPC is effective

35:08 - Dealing with the COVID 19 disruption

38:49 - Best Practices in Sales Forecasting

---

If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com

---

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

Scaling on Amazon with Chatbots ft. Douglas Levin of Morning Marketing Machine

Tue, 12 Jan 2021 11:50:00 +0000

Our first episode for 2021

Hey Amazon Sellers, thank you for tuning with us on our 3rd year of podcasting.

We start the new year with a bang, and we'll talk about Chatbot Marketing for eCommerce.

In this episode, Douglas Levin of Morning Marketing Machine is a musician turned Amazon entrepreneur.

He'll be sharing the importance of leveraging your email list, cultivating a community, and why Chatbot is a valuable tool for fellow Amazon Sellers.

Subscribe to his Youtube Channel ( Morning Marketing Machine ), where he teaches eCommerce entrepreneurs how to increase their revenue.

Want to learn more about Chatbot marketing and Amazon Seller mindset?

Follow Douglas @morningmarketingmachine

Have any questions for Jayce, email them at jayce@sellerinteractive.com

---

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

---

Podcast Timestamps

0:00 - Getting to know Douglas

7:35 - Dabbling to being Successful ( Learning the Ups and Downs of eCommerce )

11:28 - How did you start using Chatbots?

15:43 - What is a Chatbot?

19:14 ( 18:40 ) - Getting people to use your Chatbot

22:19 (21:42 ) - How to drive traffic to your Chatbot?

25:07 - Lead Magnets and Knowing your Customers

28:14 - The Next Steps in Chatbot Marketing

30:54 - What is Segmenting?

33:53 - Why Customers buy higher ticket items

35:55 - Cost of having a Chatbot

38:17 (38:22) - Leveraging your email list

44:16 - Common Pitfalls & Misunderstandings of Amazon Sellers

How to Break Your Revenue Ceiling on Amazon ft. Emily Wilcox of Elevate Growth Group

Thu, 24 Dec 2020 11:52:40 +0000

Our guest for this episode is a first for Amazon Authority. We're excited to share with you our insightful conversation with Emily Wilcox. She's the Founder and CEO of Elevate Growth Group, a Marketing agency for Amazon sellers. As the year draws to a close, we talk about our experience both as Amazon Sellers and as agencies for the Amazon space.

Learn more about Elevate Growth Group and their services by visiting www.elevategrowthgroup.com

Have any questions for Jayce, email them at jayce@sellerinteractive.com

---

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

How a Broke Beginner Built a Big Business on Amazon ft. Andy Isom

Tue, 22 Dec 2020 12:00:52 +0000

In this episode, Andy Isom shares how he got started on his online business, the importance of branding, and scaling on Amazon. Tune in to hear more about how Andy turned his $2,000 into a big Amazon business.

Want to see more of Andy's content? Follow him on Instagram - @andyisom100k

If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com

---

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

How to Sell on Amazon the Millennial Way for Beginners ft. The Zab Twins

Thu, 17 Dec 2020 12:06:20 +0000

Meet the Zab Twins, get to know these young hustlers who are turning ambition into action, by helping you create passive income from home.

Tune in to an exciting conversation about How To Sell on Amazon, the Millennial Way for Beginners.

If you want to share your thoughts too, please send us an email at jayce@sellerinteractive.com

---

Want to join our Amazon seller community?

Go to bit.ly/sellerinteractive

The Wholesale Advantage ft. Mike Sieben of Elite Wholesale

Tue, 15 Dec 2020 12:11:49 +0000

We mostly talk about Amazon FBA or Private Label here on Amazon Authority.

But in this week's episode, we get to interview a practitioner and an expert in the world of Amazon Wholesale.

Get to know Mike Sieben, an engineer by day and an Amazon Wholesale Seller by passion.

If you want to learn more about how to start your Amazon wholesale business, this is the perfect episode for you.

Need to know more about Mike and Elite Wholesale? Follow him on Instagram @mmsieben

Got a question for Jayce? Please send us an email at jayce@sellerinteractive.com

---

Join the Amazon seller community

Go to bit.ly/sellerinteractive

The MOST Important Things We Learned in 2020

Tue, 08 Dec 2020 12:03:00 +0000

COVID 19 is serious, but we learned it's not fatal to eCommerce.

As a digital marketing agency that focuses on Amazon sellers and sellers ourselves, we thought that the pandemic will make a huge negative hit to the industry.

And it did, but we learned a lot of things about how the pandemic gave sellers opportunities and challenges.

In this podcast episode, we list down all of those learnings.

If you want to share your thoughts too, please send us an email at jayce@sellerinteractive.com

---

Want to join our Amazon seller community?

Go to bit.ly/sellerinteractive

You CAN request Amazon reviews - THIS IS HOW.

Wed, 02 Dec 2020 12:10:44 +0000

That's why it's essential to keep updated with the latest changes, or you might find yourself getting delisted.

In today's episode, we'll be talking about permitted messages and how you can request reviews that follow Amazon's TOS.

If you have any questions, feel free to send them to jayce@sellerinteractive.com

---

Want to join our Amazon seller community?

Go to bit.ly/sellerinteractive

What to Expect in 2021 for Amazon Sellers?

Thu, 26 Nov 2020 12:10:00 +0000

2021 is almost here!

Let's admit it, 2020 has been a crazy and challenging year for everyone.

And in our case, Amazon businesses experienced tremendous ups and downs during the lockdown.

We made a podcast last year, talking about what to expect for 2020, and the pandemic isn't one of it.

But in today's podcast, we'll make a positive and optimistic view of what's to come in 2021.

Learn how Rex Specs made a loyal customer with good customer service and branding, despite dealing with hijackers.

Take advantage of Voice SEO for eCommerce as soon as possible, and understand the importance of being an early adopter and an authority in your space from Steve Pavlina.

Tune in for more, and enjoy the Black Friday Deals Week.

---

Join our Seller Community, and be part of the conversation

Visit bit.ly/sellerinteractive

24 Hour Reinstated Amazon Account Suspension: Step by Step

Tue, 24 Nov 2020 12:00:00 +0000

In today's podcast episode, we talk about how to get your suspended Amazon account reinstated under 24 hours.

Even if you follow every word in Amazon's T.O.S, there will always be that 1% that will get your account suspended.

If you're really doing everything right, you have nothing to be scared about.

But the hassle and time wasted just to get your account reinstated is also an obstacle for an eCommerce seller.

That's why you should tune in, so you'll be ready once that obstacle comes your way.

---

Join our Seller Community, and be part of the conversation

Visit bit.ly/sellerinteractive

How to Stand out in a Hypercompetitive Product Category

Tue, 10 Nov 2020 12:10:59 +0000

In today's podcast episode, we talk about how you can compete in a product category that is very competitive and saturated.

As an Amazon FBA seller, this is one of the challenges that you'll be encountering in your eCommerce journey.

Jayce will share how OFFENSE is the best DEFENSE for your strategy and why simply tweaking your copy and image will not have a meaningful impact.

---

Join our Seller Community, and be part of the conversation

Visit bit.ly/sellerinteractive

Rush of Amazon Suspensions

Thu, 05 Nov 2020 12:00:00 +0000

In today's podcast, let's talk about the rush of Amazon suspensions this past week, or the WEEK OF HELL for Amazon Sellers.

How did this happen?

The reason is not exactly clear, but we can deduce that they were suspended by Amazon for behavior that is suspected to reflect duplicate account usage.

Tune in and learn more about how this can affect you.

---

If you want to join the conversation,

go to bit.ly/sellerinteract

The Future of Voice Search for Amazon Sellers

Tue, 03 Nov 2020 12:00:11 +0000

Gary Vaynerchuk is well known for saying a few years ago, as Voice search becomes mainstream, our traditional SEO practices will mean nothing.

In this episode, we'll talk about how Amazon sellers should grab this opportunity while there's still less competition in the Voice Search space.

Do you think this similar to how video killed the radio star?

---

If you want to join the conversation,

go to bit.ly/sellerinteract

The Whys and Hows of Scaling on Amazon (ft. Karyn Thomas, Brand Evangelist at Helium 10 )

Thu, 29 Oct 2020 11:00:11 +0000

Ready to learn more Amazon wisdom?

In this episode, we'll be having another insightful conversation with a fellow Amazon Seller, Karyn Thomas.

Karyn is a Brand Evangelist and customer advocate at Helium 10.

If you're an Amazon seller struggling to scale your business, and you feel that your efforts are just being put to waste.

This is the episode for you.

Karyn and Jayce will share actual examples that you can apply to your own business.

Helium 10 is an all-in-one software for professional Amazon sellers and helps new and experienced FBA sellers boost their competitors.

---

Want to learn more about Helium 10, and get special deals?

Visit helium10.com

Instagram: @helium10software

---

If you want to join the conversation

go to bit.ly/sellerinteract

Why Work with an Amazon Marketing Agency

Tue, 20 Oct 2020 11:00:12 +0000

We know you have questions about working with an agency.

In this episode, Jayce will answer all the questions that have you skeptical about scaling your Amazon business while partnering with an agency.

---

Want to join in the conversation?

IG: instagram.com/sellerinteractive

Website: sellerinteractive.com

Amazon Seller Analytics: Optimize for Profitability (ft. Sara Golla, Marketing Coordinator of Seller Spike)

Thu, 15 Oct 2020 21:03:10 +0000

Hey Amazon Sellers!

Are you ready to scale your Amazon profitability?

We also have a DISCOUNT code for you.

Keep on reading or tune in to the whole episode.

---

In today's podcast, we get to have a chat with Sara Golla of Seller Spike.

Sara shares the importance of analytics that will help you get the most out of your Amazon Marketplace Business.

You'll also get to know more about Seller Spike, a 3rd party tool that provides you the insights and transparency you need to be successful and profitable selling on Amazon.

Want to more about Seller Spike?

Visit sellerspike.com

Instagram: @sellerspikellc

---

[ SELLER SPIKE DISCOUNT]

Get $25 OFF for the 1st 3 Months

USE Code: SELLERINTERACTIVE20

---

Topics

a. What is Seller Spike?

b. Trends Observed During the Pandemic

c. The Changes & Impact of COVID 19 to eCommerce

d. Trends & Changes in Analytics

e. Advice on How to Scale Your Amazon Business

f. Insights on Launching to New Amazon Marketplaces

g. Insights on Climbing the Search Rankings

h. What makes Seller Spike stand out among the rest

i. What's next for Seller Spike

-----

Want to scale on Amazon?

Learn more here bit.ly/sellerinteract

Amazon Video Ads vs Sponsored Brand Videos | What's the Difference?

Thu, 24 Sep 2020 11:00:00 +0000

Do you know the difference between an Amazon Video Ad and a Sponsored Brand Video?

Take a deep dive with Jayce on the pros and cons of both types of Video ads. In this podcast episode, we'll also be talking about what makes effective video ads that convert viewers to customers.

Tune in to the latest episode, and share your thoughts with us.

---

Want to join in the conversation?

IG: instagram.com/sellerinteractive

Website: sellerinteractive.com

Running an Online Contest: The Good, The Bad and the Ugly

Tue, 22 Sep 2020 11:00:00 +0000

Do you want your community to engage and create content for you?

In this episode, we talk about the good, the bad, and the ugly about running an online contest.

Learn how Mountain Dew got it wrong, and how Dive Bomb Industries created a successful contest that engages everyone in their community to participate, create content, and win prizes.⠀

Tune in to the latest episode, and share your thoughts with us.

---

Want to join in the conversation?

IG: instagram.com/sellerinteractive

Website: sellerinteractive.com

Amazon Deletes 20,000 Fake Reviews | AA News

Thu, 17 Sep 2020 11:06:00 +0000

In this episode, we discuss the recent news on how Amazon deletes more than 20,000 product reviews after an investigation by the Financial Times into the site's top UK reviewers.

We talk about what is considered ethical and unethical when it comes to incentivizing reviews. Where is the line drawn?

Jayce also gives some valuable suggestions that Amazon can implement for their reviewing system.

Tune in to the latest episode, and share your thoughts with us.

---

Want to join in the conversation?

IG: instagram.com/sellerinteractive

Website: sellerinteractive.com

How to Collaborate with Content Producers in your Niche

Wed, 02 Sep 2020 11:00:00 +0000

In this episode, Jayce discuss how and why you should collaborate with other content producers in your niche. Learn how you can reach more audience with these under utilized technique.

---

Need help on your Amazon listing?

Visit bit.ly/sellerinteractive

Don't forget to share your thoughts, and follow us on socials for the latest updates tips and strategies.

FB: facebook.com/sellerinteractive

IG: @sellerinteractive

Twitter: @sellerinteract

How To Reach More Audience Online with Content Seeding

Thu, 27 Aug 2020 11:17:10 +0000

Struggling to reach your audience on social media?

Need to get in touch with people around your niche and scale you Amazon Business? Apply the power of Content Seeding.

Learn how Jayce uses this technique with real life examples. Understand what works and what doesn't work.

In this video you'll know why your business doesn't need to have thousands to millions of views.

How a Wannabe Became a Major Seller on Amazon ( ft. Nic Co III, Co-Founder of Outgive )

Tue, 25 Aug 2020 11:06:42 +0000

In this episode, we interviewed the founder of Outgive, Nic Co III.

Nic shares his journey on how he became an Amazon Seller 7 years ago.

From selling swim caps to selling 7 figure brands which are Ashtonbee Baby Products and Kitchables.

Nic gives an inside look at the current state of eCommerce. Learn tips on how you should launch your product, overcoming failures, the importance of Amazon in building a brand and what strategies would he do differently today.

---

TIMESTAMP

(0:00) - Introduction 1:48 - How Outgive started

(4:57) - How Nic started selling on Amazon

(8:37) - Why did you choose to sell on Amazon?

(15:56) - Origins of AshtonBee baby Products

(19:00) - Amazon skills you need

(23:49) - Why not just launch more products?

(25:27) - Overcoming failures on business

(32:26) - What would you do differently?

(37:38) - Strategies on launching new products

(46:34) - Advice for Sellers on how to be the next Ashtonbee or Kitchables

(53:36) - Can you still win just by Listing Optimization this 2020?

---

If you want to watch the video version of this podcast, visit bit.ly/sellerinteractive.com

[PART 2] The Ultimate Content Marketing Guide for Ecommerce Sellers 2020

Thu, 20 Aug 2020 15:56:28 +0000

Did you enjoy our last episode?

Here's the 2nd part of our Ultimate Content Marketing Guide.

In this episode, we take a deep dive into the more nitty-gritty details of marketing.

We'll talk about how you can POST MORE, while still maintaining QUALITY.

Riding the waves of Newsjacking, and how Tent pole Marketing will benefit you in the long run.

Timestamps

00:19 - Posting Consistency

03:06 - Quality vs. Quantity

06:24 - Event Based Tent pole Content

09:45 - Content Based Tent pole Content

14:32 - Newsjacking

---

Want to be part of the Amazon Seller Community?

Visit bit.ly/sellerinteractive

The Ultimate Content Marketing Guide for Ecommerce Sellers 2020

Tue, 18 Aug 2020 10:53:17 +0000

This is the Ultimate Content Marketing Guide for Ecommerce Sellers.

Are you thinking about growing an audience or scale your reach to more potential customers?

Here are the techniques and strategies with real examples that you can apply to your eCommerce business on Amazon or even Shopify.

Learn more from Jayce Broda, managing director of Seller Interactive. He'll be sharing his experiences and lessons from creating content for Android Authority, XDA Developers, and HowToBecomeTV.

0:00 - Intro

0:18 - What are the types of Content Marketing

2:30 - Myths about Content Marketing

6:30 - Evergreen Content

11:12 - Topical or News-Based Content

15:38 - Entertaining Content

23:59 - Contests or Giveaways

32:32 - Part 2 Content Marketing Guide Intro

---

Want to be part of the Amazon Seller Community by SI?

Visit bit.ly/sellerinteractive

Keep Testing! - The #1 Strategy to Amazon Success

Thu, 06 Aug 2020 10:57:05 +0000

Here's the truth about Amazon, even if you follow all the tips and techniques of making the perfect listing, it might still fail. Why?

Because you don't know what works and what doesn't work for your customers, until you try testing it.

That's why testing is a crucial strategy in optimizing your product listings to earn more and be successful on Amazon.

Know more about it on this episode with Jayce.

---

Join and be part of the Amazon Seller Community on Facebook, visit bit.ly/sellerinteractive

Latest Features on Amazon for FBA Sellers | AA News

Tue, 04 Aug 2020 10:53:33 +0000

Good day Amazon Sellers!

Welcome to the first segment of Amazon Authority News.

In this episode we'll talk about how to manage cashflow with Account Health Beta Slider, learn about the benefits of using N.A.R.F ( North American Remote Fulfilment ) program, and last but not the least... using the I.P. Accelerator Program.

Expect more podcast coming up, Amazon Authority every Tuesdays and Thursdays.

Keep tuning in.

If you want to connect more with the Amazon Seller Community, join https://www.facebook.com/groups/547743559514324/

How To Get Authentic Amazon Reviews this 2020

Tue, 07 Jul 2020 22:17:02 +0000

Getting Amazon Reviews is definitely a challenge. Did you know 90% of online buyers check reviews first before they purchase any product?

Having just a good product won't be enough to guarantee authentic reviews.

In this podcast, Jayce will give you an in-depth strategy on how you can be proactive in your Amazon Reviews.

How to Deal with Amazon Hijackers, Resellers and Copycats

Fri, 03 Jul 2020 21:31:09 +0000

Hey Amazon Sellers! It's been a while.

Hope you're ready for a new episode. We're going to talk about how to deal with Amazon Hijackers, Resellers and Copycats.

Understand these different terms, and how you can prevent them from happening to your business.

Stay tuned for the upcoming episodes we have prepared for you.

Need more content?

facebook.com/sellerinteractive/

Know Your Target Customers (ft. Zoe Share, CEO of Schmooz Media)

Mon, 18 May 2020 20:14:47 +0000

Hey Amazon Sellers,

Excited to learn more about some basic marketing with real life examples and applications?

In this episode, we continue our interview with Zoe, and we will talk in depth why it's important to identify avatars or target customers.

It may be a basic marketing idea, but it's the most misunderstood. Learn what makes it work and not work.

Topics

a. How to Identify Your Target Customer/Avatar

b. Examples of Micro-Testing

c. Concept of Empathy Mapping

d. How Do You Reach Your Audience?

e. Leading a Team in times of Crisis

f. Updates of ABC Stay Home with Me

Have a question for Zoe?

Send here a message on LinkedIn

https://www.linkedin.com/in/zoeshares...

-----

Want to scale on Amazon?

Learn more here bit.ly/sellerinteract

Building a Purpose Driven Brand Amid COVID 19 ( ft. Zoe Share of Schmooz Media )

Mon, 04 May 2020 15:00:14 +0000

Learn more Off Amazon Marketing this week!

Hey Amazon Sellers, we've got a treat for you. In this episode, we get to have a wonderful interview with Zoe Share, the CEO of Schmooz Media.

We talk about how she and her company faced a revenue dip during the first weeks of the pandemic, and how they overcame that challenge.

Zoe also shared how core values and purpose-driven brands can help businesses thrive in this New Normal.

And last but not the least, Zoe also gives us a glimpse of her new project, a children's book entitled "ABC: Stay Home with Me".

She tells us the story on how she and Gabriella Rackoff created a book with a purpose in mind, along with 13 Canadian artists,

All proceeds will be used to support the charity, The Home Front.

Pre-Order the book "ABC Stay Home with Me"

( https://dearkids.squarespace.com/ )

Please help support The Home Front

for more info, visit https://thehomefront.ca

If you want to know more about Schmooz Media, visit https://schmooz.ca

TOPICS

1. Adjusting to the NEW NORMAL (00:22)

2. Mixing Purpose and Profit (06:32)

3. Marketing with Authenticity ( 11:20 )

4. Purpose Driven Brand (18:57)

6. ABC: Stay Home with Me (30:58)

The New Normal [ COVID 19 ]: Marketing Tips for Amazon Sellers

Fri, 17 Apr 2020 15:10:26 +0000

Hey Amazon Sellers!

We know that it's been a challenging month for everyone in the e-commerce space, and when this is over, we'll be living in the New Normal.

So in this episode, we get to have another fun and enlightening episode with Darrell Keezer of Candybox Marketing.

These are topics that will be discussed in this episode.

Current State for Amazon Sellers during the COVID 19 Pandemic
The thing about the New Normal
How to Create Relevant Marketing campaigns during crisis
Digital Marketing Strategies to do while in Quarantine
Advertising Opportunities
Having a Purpose Led brand

Want to know how to scale your Amazon business for FREE?

Join the Webinar here: https://bit.ly/scaleonamazonSI

COVID 19 vs. Amazon Sellers: How to Thrive in a Crisis

Wed, 08 Apr 2020 20:00:00 +0000

The e-commerce industry has been going through a lot these previous weeks.

But in this podcast episode we talk about, how you as an Amazon seller can thrive amidst this COVID-19 Pandemic.

Stay home, keep safe and let's come back stronger.

- Seller Interactive Team

Marketing Off Amazon in the Time of Crisis ( ft. Darrell Keezer of Candybox Marketing )

Fri, 03 Apr 2020 11:00:00 +0000

Want to know how to scale your Amazon business for FREE?

Join the Webinar here: http://bit.ly/scaleonamazon

---

In this episode, we have a returning special guest, Darrell Keezer of Candybox Marketing.

During the last interview, the world was still not in crisis. Now, we are conducting this special episode about Marketing at homes via Zoom.

If you're an Amazon Seller or an entrepreneur in general, this marketing episode is definitely for you.

This is not a time to do a " Wait and See" strategy, if you can do your business online, update your websites and connect to your loyal customers.

Here are the topics:

( 3:22 ) The Role of Websites during a Crisis

( 7:50 ) Localization of Content

( 10:11 ) Websites vs. Landing Pages

( 15:12 ) Examples of Landing Pages for E commerce

( 17:13 ) Websites for E-Commerce

( 29:20 ) SEO meet CREATIVITY

( 34:26 ) User Friendly Interfaces

( 37:30 ) Array of Web Hosting Platforms

( 45:54 ) Marketing in the Time of COVID-19

Amazon Sellers vs. COVID 19: Dealing with Lack of Inventory

Mon, 23 Mar 2020 11:00:00 +0000

Want to know how to scale your Amazon business?

Join the FREE Webinar here: http://bit.ly/scaleonamazon

---

The effects of the 😷 Coronavirus (COVID-19) have been very evident this past week for us Amazon Sellers.

Most of our clients are experiencing troubles with their inventory, especially with the struggles of shipping.

In this video, Jayce and Kevin talk about how we can cope with a lack of inventory, and like any crisis, there is risk and opportunity.

Stay safe everyone.

---

To know more and GET A FREE AUDIT, visit sellerinteractive.com

Effective Amazon FBA Product Launch Tips for 2020: How To Rank #1 on Amazon

Mon, 16 Mar 2020 11:08:00 +0000

Want to scale on Amazon?

Join the FREE Webinar (bit.ly/scaleonamazon)

In this episode, we talk about the laws of Amazon Product launch that explains the specific strategies you should be applying this 2020.

Launching a new product can be really costly if done the wrong way. Learn more on how you can avoid those common mistakes, and have a successful launch that will improve your sales.

How Product Launch Works
Promotions
Full Priced or Discounted?
Benefits
How To Maintain
Product Launch: Listing Optimization
Building a List
No List? Other Alternatives
Algorithm
Super URLs

Want to learn how to scale your Amazon business for FREE?

We'll audit your Amazon Account for FREE. You'll get insights from Jayce, Kevin and from Amazon Experts.

Send us an email at hello@sellerinteractive.com or jayce@sellerinteractive.com

Marketing Off Amazon with Darrell Keezer, CEO of Candybox Marketing

Mon, 09 Mar 2020 11:00:00 +0000

Want to scale on Amazon?

Join the FREE Webinar (bit.ly/scaleonamazon)

In this episode, Jayce sits down with Darrell Keezer, CEO of Candybox Marketing.

Darrell (@darrellk) shares valuable marketing tips that every business should be taking notes and applying to their business.

To know more, visit candyboxmarketing.com

Here are the notable topics in this podcast

What is Candybox Marketing
Social Media Strategies
Setting KPIs
Vanity Metrics
Plan & Research
Cybertruck
Engage Your Audience
Types of Content
Amazon Authority
UGC
Influencer Marketing
Content to Produce
Entertain to Educate
Benefits of Newsjacking

This is not your regular interview, this is a marketing masterclass for entrepreneurs and Amazon Sellers. You wouldn't want to miss this.

If you have any questions in mind, SEND US A MESSAGE on hello@sellerinteractive.com or TWEET us at @sellerinteract

Tips on Product Selection for Amazon FBA Sellers

Mon, 02 Mar 2020 12:00:00 +0000

Want to scale on Amazon?

Join the FREE Webinar (bit.ly/scaleonamazon)

Learn how to find what products to sell on Amazon this 2020.

Here's a new episode about the laws and criteria of Product Selection. Jayce shares his insights about the things you need to consider in finding a product that can boost your ROI.

Topics:

1. Criteria for Product Selection

2. How to Assess Product Demand

3. Finding the Top Product Categories

4. Handling Product Selection Issues

5. Examples of Good Product Selection

Amazon Listing Audit #1 - Jade Rollers and Yoga Mats

Mon, 24 Feb 2020 11:50:45 +0000

Join the FREE Webinar (bit.ly/scaleonamazon)

Want to Improve Your Amazon Listings?

Watch Video: https://youtu.be/1VXQ_9zJGUQ

Amazon Listing Audit is a new segment on how you can make your listings stand out, rank high on Amazon search and earn more positive reviews.

In this episode, Jayce audits Jade Rollers and Yoga Mats.

Avail your Free Amazon Audit here: https://sellerinteractive.com/ongoing-optimization/

Amazon PPC Ad Strategies for 2020

Mon, 17 Feb 2020 12:08:02 +0000

Want to scale on Amazon?

Join the FREE Webinar (bit.ly/scaleonamazon)

Selling on Amazon can be really competitive. Having the slightest edge against your competitors can improve your sales.

In this episode of Amazon Authority, we talk about PPC Ads, and why your business needs it.

Want to learn how to scale your Amazon business for FREE?

Join the Webinar here: http://ow.ly/W4nx50yqmwN

#AmazonPPC #AmazonPPCads #AmazonAdvertising

Amazon Seller's FAQs (Frequently Asked Questions)

Mon, 10 Feb 2020 12:00:00 +0000

Want to scale on Amazon?

Join the FREE Webinar (bit.ly/scaleonamazon)

In this week's episode, Jayce answers the FAQs of Amazon Sellers.

Here's a list of what you're about to learn in this podcast.

FAQs

How Much Money to Spend on PPC Ads
How Do I Get My Account Unsuspended on Amazon?
How to Reduce Operational Costs?
When is the right time to Work with Agencies ( i.e. Seller Interactive )
How Do I Get More Reviews on Amazon?

Want to learn how to scale your Amazon business for FREE?

Join the Webinar here: http://ow.ly/W4nx50yqmwN

Want to level up your Amazon business this 2020?

We'll audit your Amazon Account for FREE. You'll get insights from Jayce, Kevin and from Amazon Experts.

Send us an email at hello@sellerinteractive.com or jayce@sellerinteractive.com

How to Reduce your Costs on Amazon

Mon, 03 Feb 2020 14:13:41 +0000

Want to scale on Amazon?

Join the FREE Webinar (bit.ly/scaleonamazon)

Want to know different ways you can reduce your costs (i.e Shipping, Manufacturing, Storage and etc.) ?

Listen to this new podcast episode with our Co-Founder and Amazon Experts. Apply these new techniques to your business.

Jayce, Nic and Ken will share their insights and experiences about how they reduce costs in their Amazon business, and maximized profits.

Want to level up your Amazon business this 2020?

We'll audit your Amazon Account for FREE. You'll get insights from Jayce, Kevin and from Amazon Experts.

Send us an email at hello@sellerinteractive.com or jayce@sellerinteractive.com

Amazon Hijacking Issues - How to Deal with Them

Tue, 28 Jan 2020 14:35:20 +0000

Want to scale on Amazon?

Join the FREE Webinar (bit.ly/scaleonamazon)

Having trouble with Amazon Copycats and Hijackers?

Here's a new episode of Amazon Authority, on how you can protect your listings being hijacked.

Want to level up your Amazon business this 2020?

We'll audit your Amazon Account for FREE. You'll get insights from Jayce, Kevin and from Amazon Experts.

Send us an email at hello@sellerinteractive.com or jayce@sellerinteractive.com

Amazon Strategies 2020

Mon, 20 Jan 2020 12:00:10 +0000

Want to scale on Amazon?

Join the FREE Webinar (bit.ly/scaleonamazon)

Happy New Year Amazon Sellers!

2020 will be a fresh start to level up and scale your Amazon Business. Need new tips? We got a treat for you.

Amazon Authority is back! Hosted by Jayce and Kevin.

Want to level up your Amazon business this 2020?

We'll audit your Amazon Account for FREE. You'll get insights from Jayce, Kevin and from Amazon Experts.

Send us an email at hello@sellerinteractive.com or jayce@sellerinteractive.com

How Amazon Product Images Can Help You Increase Sales - A Deep Dive

Thu, 09 May 2019 15:02:13 +0000

You know that images are important for Amazon sales. But how do they actually contribute to sales? Is there a formula or a strategy we can learn from? Well, yes, although it is ever evolving, we share what has worked for us!

Amazon Account Suspensions - Understand it, Prevent it, and solve it within 7 days

Thu, 18 Apr 2019 14:00:10 +0000

Amazon Account suspensions can be extremely costly and keep you up at night, especially if Amazon is a major source of revenue for your business. Today, Jayce talks about how to understand why Amazon may choose to suspend your account, how you can prevent it and in the worst-case scenario, recover a suspended account. We talk Amazon's "plans of action", Amazon leadership principles and the wording Amazon likes you to use in your plan of action.

How best to increase the profitability of your Amazon listings

Wed, 03 Apr 2019 13:45:44 +0000

It can be intoxicated when you first start learning how to use Jungle Scout and see what your competitors are making. You may start thinking that if you can just earn a slice of that revenue you will be doing great! However, you may not be aware of all the operational and product acquisition costs involved in selling on Amazon. Today we talk about how to increase your profitability by reducing those cost.

Please send questions and comments to hello@sellerinteractive.com or for shipping solutions to hello@stallionexpress.ca and launch services to hello@brandbullet.io

Why Your Amazon Listings Fail: You're emotionally attached to your product!

Tue, 19 Mar 2019 14:59:28 +0000

Inspired by recent client work, we talk about the fact that many Amazon Sellers suffer from a more fundamental marketing problem... they are emotionally attached to their product.

How to Optimize Your Amazon Listing for Beginners

Mon, 04 Mar 2019 15:42:53 +0000

We talk about how to optimize your listing if you are new to selling on Amazon. Please send comments or questions to hello@sellerinteractive.com and hello@stallionexpress.ca

Ecommerce Shipping Made Sexy? No, But Less Painful!

Tue, 05 Feb 2019 16:10:06 +0000

We talk about how to make e-commerce shipping more affordable, and less of a time-consuming hassle. Share your feedback with us hello@sellerinteractive.com or hello@stallionexpress.ca.

When & Why Amazon Sellers Should Use An Amazon Management Service

Wed, 30 Jan 2019 16:25:29 +0000

What is an Amazon Management Service? Do you really need one? How much does it cost? Who is not suited for a service like this? What is the difference between an Amazon consultancy and a management service? This and more on the Amazon Authority Podcast from Seller Interactive. Please share your feedback and or questions at hello@sellerinteractive.com

Amazon PPC Ads - The Dirty Secrets of PPC

Wed, 23 Jan 2019 15:40:37 +0000

We talk about how to make an Amazon PPC ad strategy that can work for you. How to use Automatic vs Manual PPC Campaigns and what tools you can use for your keyword research on the Amazon platfom. Email us at hello@sellerinteractive.com or go to http://sellerinteractive.com

Amazon FBA vs FBM - What is right for you and your business?

Tue, 22 Jan 2019 13:59:35 +0000

What is Amazon FBA? Is it right for you and how to make it work for your business? What is Amazon FBM and when to choose that route? Please give us your questions or comments at hello@sellerinteractive.com. Also, go to http://sellerinteractive.com for information.

How to produce Amazon copy & images for the highest conversion ratings

Tue, 08 Jan 2019 15:13:48 +0000

We talk about how to create images that powerfully communicate why a customer should care about your product. We also share how copy can be written not just for human readers, but even more importantly, for the Amazon search engine. Send any questions or comments to hello@sellerinteractive.com or go to sellerinteractive.com for more information.

How to deal with negative or malicious Amazon reviews

Tue, 08 Jan 2019 14:10:29 +0000

Hello Amazon Third-Party Sellers!

Enjoy our first episode of Amazon Authority, where talk about how to best succeed on the Amazon marketplace. Today, we focus on how to deal with negative reviews and even malicious reviews.

Please send your questions or comments to hello@sellerinteractive.com

Or got to sellerinteractive.com for more info.