This is our second speed reviews solo - a quick run through of recent books from the finished pile. We start with a debut novel that everyone loved... except me. So often the way. 

We look at a Glasgow crime series I can't get enough of - and the audio book narrator of dreams. Plus, my fave book of 2026 so far - a razor sharp workplace comedy.

With plethora of other books - including a historical crime novel narrated by someone who quite possibly should narrate everything + a brief appearance of radioactive toothpaste. Who'd have thought. 

Look for more solo shows + the monthly Fiction + History Pop-Ups.

Books discussed in this episode:

Yesteryear - Caro Clare Burke

Seascraper - Benjamin Wood

Word Monkey - Christopher Fowler

The Book of Forgotten Authors - Christopher Fowler

The Cutting Room - Louise Welsh - #1 The Rilke Series

The Second Room - Louise Welsh - #2 The Rilke Series

The Cut Up - Louise Welsh - #3 The Rilke Series

Bookish - Matthew Sweet

Help Wanted - Adelle Waldman

Children of Radium - Jo Dunthorne

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We’ve got a mix of assassinated Presidents, smuggled books, a surprise for the beer drinking book nerd + a disagreement about a murder victim. 

Look for more History Pop-Ups where we abandon business books entirely + indulge our other book nerd tendencies.

Books discussed in this episode:

Destiny of the Republic - Candice Millard

The CIA Book Club - Charlie English

Thunderstruck - Eric Larson

The Five - Hallie Rubenhold

Story of a Murder - Hallie Rubenhold <--- this is the Crippen murder

Hitler's People - Richard J. Evans

Beer Stained Pulp - Adam Kimberley

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Today's guest Terri Trespicio has some thoughts on it. Because there's nothing worse than being bullied by your own brain. 

Terri's an award-winning writer and speaker. She’s delivered a wildly successful TED Talk with over 8 million views. Gosh. 

She knows a lot about that nasty internal voice. We discuss why imposter syndrome will never respond to evidence, the crucial difference between your inner critic and your intuition + why confidence is slightly overrated.

Plus - randomly, what the ocean has to do with your writing practice...

Do go back and listen to Terri's first episode on her book, Unfollow Your Passion. 

Books discussed in this episode:

The Existential King - Carolyn Elliott

Meditations for Mortals - Oliver Berkman

Unfollow Your Passion – Terri Trespicio 

Terri's Website: territrespicio.com/trystudio

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Quite a lot, actually.

Rachel Allen - copywriter, author + Chief Marketing Officer - joins me to discuss Jacques Goldstein's gorgeous picture book Bertolt. 

We discuss why it's a masterclass in messaging, what grief has to do with your best creative work + why the people who say the least often understand the most.

And a small bonus - the number one piece of copy advice Rachel is handing out this year.

Look for more Classics episodes for more kids book foolishness + the answers to the business questions nobody's asking… but, perhaps should be.

Book discussed in this episode:

Bertolt - Jacques Goldstein

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We explore how childhood games taught Juliet to be a strategist + why the board game Labyrinth is a lesson in agility. I share how I have difficulty visiting an ice cream shop and not entirely reworking their entire strategy in my head.

Look for more shows in this Strategy Sessions strand.

Books discussed in this episode:

Meditation for Mortals - Oliver Burkeman

99% Invisible - Kurt Kohlstedt and Roman Mars

The Prince - Niccolò Machiavelli

Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook

Juliet's LinkedIn: linkedin.com/in/julietcorbett

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Word-nerd and Biz Book regular Rachel Allen is with us again + this time we’ve both got a linked theme for our books (check out how fancy + organized we are)

Look for more Pop-Ups – the last show of most is either History or Fiction and packed with reading suggestions

Books discussed in this episode:

Forever Amber - Kathleen Windsor

Hooked - Asago Yuzuki

Butter - Asago Yuzuki

The Kaiju Preservation Society - John Scalzi

Convenience Store Woman - Sayaka Murata

Eleanor Oliphant is Completely Fine - Gail Honeyman

The Cactus - Sarah Haywood

The Poisonwood Bible - Barbara Kingsolver

Bullet Train - Kotaro Isaka

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

Ever bought a course you never finished? Yeah - me too.

Ron Tester is back to discuss Oliver Jeffers' delightful book Stuck + what happens when you keep throwing things at problems without a strategy.

We discuss why buying courses feels like progress when it isn't, the difference between tactics + strategy and why more is almost never the answer.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as though they were.

Books discussed in this episode:

Stuck - Oliver Jeffers

Book Yourself Solid - Michael Port

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Communication expert Chris Fenning quite literally wrote the book on why this happens and - more importantly - how to fix it.

We discuss two simple frameworks for clearer communication, why waffle reads as disrespect rather than charm + the uncomfortable truth that people rate your competence based on how quickly you get to the point.  

Being clearer can change the trajectory of your career.

Look for more author interviews in this strand.

Books discussed in this episode:

The First Minute - Chris Fenning

The Three Minute Rule - Brant Pinvidic

Chris's Website: chrisfenning.com

Chris on Linkedin: linkedin.com/in/chris-fenning

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

In the studio Sean Platt is back - he's written 200+ books + ghost-written plenty more. He's never found a business that couldn't benefit from one - even the local chiropractor.

We discuss why writing the wrong book can actively hurt you, the question you must ask before you write a single word + why the thing you're almost throwing away because it's too easy might be your most valuable content.

Look for more episodes in the Your Biz Needs a Book strand - there's a huge number of experts there sharing helpful info and encouragement. 

Sean's Ghost-writing Website: bookyourbusiness.co

Sean’s Publishing Website:  Sterling & Stone

https://sterlingandstone.net/

Sean on LinkedIn: Profile here

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Kym Medina joins me to discuss Maurice Sendak's classic + what it teaches about seagull management.

We discuss why the book lands so differently in the UK vs US, the difference between loud borrowed power + real sustainable power + why creativity collapses without responsibility.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.

Books discussed in this episode:

Where the Wild Things Are - Maurice Sendak

Matilda - Roald Dahl

Babar the Elephant - Jean de Brunhoff

The Snowy Day - Ezra Jack Keats

Kym’s Website: projectpowerplayer.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Executive coach Juliet Corbett joins me to discuss Oliver Burkeman's transformative book 4000 Weeks + why accepting you can't do everything might be the most productive thing you ever do.

We discuss the difference between clock time + deep time + how the pandemic gave us all an experience of medieval time management. Plus, why flow state would make your life feel seven minutes long + what Johnny Cash's daughter teaches us about finding the right mentors.

Look for more Book Huddles where we discuss books that change how we think about work, life + business.

Books discussed in this episode:

4,000 Weeks - Oliver Burkeman

Die Empty - Todd Henry

Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook

Juliet's LinkedIn: linkedin.com/in/julietcorbett

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

In this Classics episode, I’m joined by copyright + trademark attorney Kathryn Goldman to talk about the classic kids book Madeline.

We explore creative courage + thriving inside structure rather than rebelling against it, and why this maps so cleanly to creative entrepreneurs. We also get practical about intellectual property, including characters, series, parody, fan fiction – you need to know this to protect your work.

Look for more shows in this Classics strand where we take books that are definitely not business books + discuss them as though they are.

Books discussed in this episode:

Madeline - Ludwig Bemelmans

Madeline in London - Ludwig Bemelmans

Madeline's Rescue - Ludwig Bemelmans

Kathryn's website: creativelawcenter.com  - lots of free resources available

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

For today’s Fiction Pop-Up I'm joined by Biz Book regular Rachel Allen.

We discuss the joy of venturing into unusual literary territory + discovering entire new genres. And why it’s always worth following up a friend's book recommendation even when it doesn't quite land. 

For more great recommendations - look for more in this Fiction Pop-Up strand.

Books discussed in this episode:

Her Body and Other Parties - Carmen Maria Machado

Bunny - Mona Awad

We Love You, Bunny - Mona Awad (upcoming release)

Skydaddy - Kate Folk

Eleanor Oliphant is Completely Fine - Gail Honeyman

The Cactus - Sarah Haywood

Milk Fed - Melissa Broder

Death Valley - Melissa Broder

The Girl Who Turned Into a Pair of Chopsticks - Natsuko Inamura

When the Museum is Closed - Emi Yagi

The Deptford Trilogy - Robertson Davies

Fifth Business - Book 1 of The Deptford Trilogy - Robertson Davies

The Bone Clocks - David Mitchell

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Kathryn McGarvey joins me to discuss the kid’s book, Adrian Simcox Does NOT Have a Horse + why sometimes the "lies" customers tell reveal more than cold demographics. We discuss how to dig past the first answer + why one client's sweary customers led to 900% signup increases.

Plus, why being kind beats being right + how Chloe's mum delivers a masterclass in strategic empathy.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.

Book discussed in this episode:

Adrian Simcox Does Not Have a Horse - Marcy Campbell, illustrations - Karina Lorian

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Community expert Tonya Kubo is back to discuss kids’ classic, The Giant Jam Sandwich + what it teaches about solving problems you can't tackle alone.

We discuss why overwhelm is really about isolation, how courage looks when you suggest a ridiculous idea + why communities need clear purpose combined with a big promise to actually work.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.

Books discussed in this episode:

The Giant Jam Sandwich - John Vernon Lord and Janet Burroway

Horton Hears a Who

The Tortoise and the Hare

The Giving Tree

Tonya's Facebook Community: The Secret to Thriving Online Communities

Tonya's Podcast: Find Your Freaks 

Tonya on LinkedIn: linkedin.com/in/tonyakubo

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

We discuss the difference between one-to-one coaching + masterminding, why she once thought she was "uncoachable" despite years of working with other coaches + why being seen over time matters more than you'd think.

Plus, the year the internet backed the money truck up to her business. Oh yes.

Also check out this earlier episode with Emily Hitchcock – https://pod.fo/e/337baf Emily's a first-time coaching client + shares how she made her decision and what it feels like to be coached for the first time.

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email: hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

We discuss the two books that dominated 2025 in the US, why one of them is uncomfortably obsessed with death + mortality + why book nerds like us love a good list. 

Plus, why year-end lists tell us more about reviewers than books + what the 2020s theme of "doing bigger things" reveals about our collective anxiety.

Todd’s a regular - look for his 4-part mini-series about the business book industry + what makes books actually work.

One Author, One Year, Million-Copy Results #1

Only 37 Business Books Sell 1,000+ Copies Weekly #2

This Number Determines Book Success #3 

Author Interview with Todd #4 – this ones about his recent 100 Best Books for Work and Life 

Books discussed in this episode:

Abundance - Ezra Klein and Derek Thompson

Five Types of Wealth - Sahil Bloom

Slow Productivity - Cal Newport

The Coming Wave - Mustafa Suleyman

Stolen Focus - Johan Hari

The Conversation - Robert Livingston

No Rules Rules - Reid Hastings and Erin Meyer

When - Dan Pink

Deep Work - Cal Newport

100 Best Books for Work and Life - Todd Satterson

4000 Weeks - Oliver Berkman

Die Empty - Todd Henry

How Big Things Get Done - (author not mentioned)

The Right Kind of Wrong - Amy Edmondson

Loon Shots - Safi Bacali

Uncharted - Margaret Hafferman

Todd's Website: bardpress.com

Todd's Blog with more commentary on the 2025 list: bardpress.com/blog

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Ron Tester is back for our end-of-year History Pop-Up where we discuss fascinating books about science, society + some truly dark moments in history.

Ron has been reading about how science as we know it didn't exist until the 1570s + why Newton spent more time studying the Bible than thinking about gravity.

I discuss the less cheery matter of mass suicides in 1945 Germany + what happened in Budapest's final days under Nazi occupation.

Look for more History Pop-Ups where we abandon business books entirely + indulge our other book nerd tendencies.

Books discussed in this episode:

The Invention of Science - David Wooten

Promise Me You'll Shoot Yourself - Florian Huber

Aftermath - Harald Jähner

The Clockwork Universe - Edward Dolnick

The Last Days of Budapest - Adam Lebor

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

We discuss readers who don't understand how fiction works, demands for warning labels on perfectly normal books + one truly spectacular misunderstanding about a Holocaust book.

Plus, the most audacious demand of a publisher you've ever heard.

This might be the best show we've ever done - it's certainly the most ridiculous.

Books discussed in this episode:

The Warm Hands of Ghosts – Katherine Arden

The Demon Lover - Elizabeth Bowen

Dark Mage – M L Spencer

Hitler's People – Richard J Evans

The Gestapo - Frank McDonough

Africa Is Not a Country – Dip Faloyin

We Love Anderson Cooper – R L Maizes

Queen of Storms - Raymond E. Feist

A Town Called Discovery - R.R. Haywood

Extracted series - R.R. Haywood

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Kym Medina is back to discuss the problematic colonial 'classic' Babar the Elephant + what happens when someone else's money changes everything about who you + your business.

We discuss how external funding disconnects you from your roots, how authority based on dazzle rather than competence creates imposter syndrome + the ongoing issue of entrepreneurs giving it all up... just as it gets truly profitable. A working biz, shouldn't be boring.

Look for more Classics episodes where we take books that definitely aren't about business + treat them as though they were biz text books.

Books discussed in this episode:

The Story of Barbar - Jean de Brunhoff

Winnie the Pooh - A. A. Milne

Matilda - Roald Dahl

The Emperor's New Clothes

Mr. Tickle

Kym’s Website: projectpowerplayer.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

We discuss why strategy matters more than just working harder, how to work out when you need a thinking partner versus a course + why hiring the wrong people repeatedly means something's wrong inside your biz.

This is part 2 of our Coaching Series where real clients + coaches discuss what coaching is really like.

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Rachel Allen joins me to discuss fiction that’s so good, it’ll have you planning your reading list ahead of your vacation wardrobe.

We nerd about books that make you feel complicit in the story, split timelines done right + why authors sometimes need therapy instead of publishing.

For more great recommendations - look for more in this Fiction Pop-Up strand

Books discussed in this episode:

Plain Bad Heroines - Emily M. Danforth

The Director - Daniel Kelman

The Sapling Cage - Margaret Killjoy

Elements series (Water, Earth, Fire, and Air) - John Boyne

The Boy in Striped Pyjamas - John Boyne

My Brother's Name is Jessica - John Boyne

The Echo Chamber - John Boyne

The Heart's Invisible Furies - John Boyne

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Tim Brownson joins me to discuss The Boy Who Cried Wolf + how it mirrors the always-on-sale mentality that's destroying marketers' credibility. 

We explore why mattress stores have perpetual "biggest sales ever" + why launching back-to-back courses trains your audience to wait. And how actually the wolf is the most efficient business player in the story. 

Look for more Classics episodes where we take a story that definitely isn't a business book + see what lessons we can learn anyway. 

Book discussed in this episode:

The Boy Who Cried Wolf - Aesop

Tim's Website: thefullybookedcoach.com

Tim’s Book: The Clarity Method

Tim's Subreddit: reddit.com/r/TheFullyBookedCoach

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Those instant thoughts are brand associations - and today I speak to Uli Appelbaum - the man who's written the only science-based book about them.

We discuss how most marketing books aren't based on actual science, how a friendly bakery counter person can boost daily sales by 50%, the 95-5 rule + how small businesses can use multi-sensory experiences.

Look for more Author Interviews where we invite experts to discuss their latest books and share valuable insights to help you in your business.

Books discussed in this episode:

The Science of Brand Associations - Uli Appelbaum

The Brand Positioning Workbook - Uli Appelbaum

Uli's LinkedIn: https://www.linkedin.com/in/uli-appelbaum/

Uli's website: https://first-the-trousers.com/

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Aneeta Madhavan joins me to discuss The Countryside by Corrine Fowler - which takes us on walks through Britain's most "English" places + reveals where the money actually came from. Spoiler: sugar plantations, slavery + colonial exploitation.

We chat about how this book made Aneeta rethink global connectedness in business, what it's like being a British Indian after Brexit + why many quintessentially British things aren't as British as you'd think. Plus, how this all connects to running modern businesses in our connected global world.

Fair warning: this might change how you see those beautiful National Trust properties forever.

There's lots more to explore in this Book Huddles strand – check them out.

Books discussed in this episode:

The Countryside - Corrine Fowler

The Hungry Empire - Lizzie Collingham

Aneeta’s LinkedIn: linkedin.com/in/aneeta-madhavan

Aneeta’s Website: TalkingCranes.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Juliet Corbett joins me to discuss Hilary Mantel's Wolf Hall + Bring Up the Bodies - and the business lessons from Thomas Cromwell's rise at Henry VIII's court.

We discuss how Cromwell mastered managing up to volatile leaders, why his network crossed every level of hierarchy + why mentors are meant to be outgrown.

Plus, why checking your sources matters + how training people who leave still benefits you.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.

Books discussed in this episode:

Wolf Hall - Hilary Mantel

Bring Up the Bodies - Hilary Mantel

The Mirror and the Light - Hilary Mantel

Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook

Juliet's LinkedIn: linkedin.com/in/julietcorbett

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Tamika Stewart joins me to discuss The Mountain Is You + how internal blocks show up at work. We discuss perfectionist managers who demoralise their teams, leaders who avoid difficult conversations + why "everyone has trauma" might be oversimplifying things.

Plus, why you can't just read self-help books in isolation + the difference between leadership coaching + therapy.

Look for more Book Huddles where experts share the books that shaped their thinking.

Book discussed in this episode:

The Mountain Is You - Brianna West

Tamika's LinkedIn: linkedin.com/in/tamikahstewart

Tamika's Website: tamikastewart.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Terri Trespicio's TED talk has 8 million views and her book on the same subject challenges everything you've been told about finding work you love.

Terri shares why waiting to find your passion delays action, why you should expand your comfort zone rather than step out of it + why you shouldn't monetize everything you love.

Plus, did you know boredom led Walt Disney to invent Disneyland. We should all embrace boredom now and then. 

Look for more Author Interviews where we discuss fabulous books with the smart people who wrote them.

Books discussed in this episode:

Unfollow Your Passion – Terri Trespicio

Originals - Adam Grant

Terri's Website: territrespicio.com/trystudio

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Ron Tester joins me to answer a listener’s question – his was focused on churches – we expand it out to any local business dependent on their local community for business. 

We discuss Rick Warren's 40-million-copy success that filled his church, how to use the book to build relationships, maybe even with local donors + how a beautiful neighborhood guide beats any leaflet.

Look for more episodes in the Your Biz Needs a Book series where we discuss why every business should write something. 

Book mentioned in this episode:

The Purpose Driven Life - Rick Warren

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Oddly enough, there's a centuries-old folk tale that perfectly captures why pushy marketing makes everyone want to run away.

Rachel Allen joins me to discuss the spectacularly annoying Gingerbread Man. We discuss what six inches of overconfident dough can teach us about boundaries + the difference between being present versus being pushy.

Look for more Classics episodes where we take stories that definitely aren't business books + see what lessons we can learn anyway.

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Sarah Benvenuti joins me to discuss the fiction books that remind us what good writing looks like. 

We geek out about magical realism, world-building done right + why sometimes the setting matters more than the plot. Plus what happens when authors get the balance between explanation + mystery just right.

Look for more Fiction Pop-Ups - they're roughly every month.

Books discussed in this episode:

Emily Wilde's Encyclopedia of Fairies - Heather Fawcett

The Tattoo Murder - Aikei Mitsu

Bunny - Mona Awad

The Tainted Cup - Robin Jackson Bennett

A Drop of Corruption - Robin Jackson Bennett

Sarah's Website: benvenutiarts.com

Sarah's Instagram: instagram.com/benvenuti_arts

Sarah's Facebook: facebook.com/benvenutiarts

Sarah's LinkedIn: linkedin.com/company/benvenutiarts

Sarah's Medium: medium.com/@sarahbenvenuti

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Well, as it happens…

Todd Sattersten returns to discuss his beautifully designed guide to the biz books worth your time.

Todd discusses his three criteria for inclusion into his list of lists, why Tiny Habits beats all other habit books (you’ll be nodding too) + how the best biz books often blur work + life.

This is part 4 of our mini-series with Todd:

Catch up with parts 1-3 - how Bard Press works with authors + thinks about best sellers:

One Author, One Year, Million-Copy Results #1

Only 37 Business Books Sell 1,000+ Copies Weekly #2

This Number Determines Book Success #3 

Author Interview with Todd #4 – this episode

Books discussed in this episode:

100 Best Books for Work and Life - Todd Satterson

Made to Stick - Chip and Dan Heath

Your Brain at Work - David Rock

100 Best Business Books of All Time - Todd Satterson

Tiny Habits - B.J. Fogg

Predictably Irrational - Dan Ariely

The Coaching Habit - Michael Bungay-Stanier

Traction - Gino Wickman

The Four Disciplines of Execution - Franklin Covey

The Five Dysfunctions of a Team - Patrick Lencioni

Good to Great - Jim Collins

Todd's Website: bardpress.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

If we listened as carefully as Horton the Elephant we might hear more clearly.

Kathryn McGarvey joins me to discuss the Dr Seuss classic, Horton Hears a Who. We discuss why being truly heard is so rare + how to listen for the small, quiet insights that matter most.

Plus, why the quietest signals often tell you everything + how silos stop vital feedback reaching the people who need it.

Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.

Book discussed in this episode:

Horton Hears a Who - Dr. Seuss

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Jeffrey Davis joins me to discuss three books on building actual community rather than just collecting people in a room. We discuss the five types of conversations that create belonging, why isolation literally damages your genes + how starlings only sync with their seven closest neighbours. Relatable.

Plus, the difference between five-sense friends and screen friends + why forcing people to be nice to each other actually works.

Look for more Book Huddles where experts share the books that shaped their thinking.

Books discussed in this episode:

Belonging - Geoffrey L Cohen

Community: The Structure of Belonging - Peter Block

The Art of Gathering - Priya Parker

Belong - Radha Agrawal

Jeffrey’s Website:  trackingwonder.com

Jeffrey’s Bonus: trackingwonder.com/podcastbonus

Download the first chapter of Jeffrey’s book + find out more about his work.

Jeffrey's Substack: trackingwonder.substack.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Todd Sattersen of Bard Press shares his research - does the number hold up?

Todd discusses why 90% of books get trapped after launch, the difference between launch plans + sales plans + the three buyer archetypes. Plus, why seasonality matters more than you think + the real timeline for book promotion.

This is part 3 of our mini-series with Todd:

Catch up with part 1 + 2 - how Bard chooses their single annual author - below:

One Author, One Year, Million-Copy Results #1

Only 37 Business Books Sell 1,000+ Copies Weekly #2

This Number Determines Book Success #3 – this episode

Author Interview with Todd #4 – coming soon

And look for more episodes in the Your Biz Needs a Book series.

Book discussed in this episode:

100 Best Books for Work and Life - Todd Satterson

Todd's Website: bardpress.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We dig into Aesop's classic fable about persistence versus instant gratification - why 90% of podcasters quit before episode three, how Tim built his business through years of blogging + why you should double whatever timeline you think your business will take.

Plus, the one thing the arrogant hare got right + why the tortoise's challenge was actually pure arrogance disguised as humility.

Look for more Classics episodes where we take a story that definitely isn't a business book + see what lessons we can learn anyway. 

Book discussed in this episode:

The Tortoise and the Hare - Aesop

Tim's Website: thefullybookedcoach.com

Tim’s Book: The Clarity Method

Tim's Subreddit: reddit.com/r/TheFullyBookedCoach

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Emily Hitchcock joins me for the first in a new series where we discuss what coaching actually feels like from the inside. We discuss why she avoided coaching for years, the difference between resistance + the idea being wrong, + why she now actually craves homework.

Plus, the revelation that changed everything + why having someone think about your business when you're not around is definitely worth paying for.

Look for more episodes in this Coaching Series where real clients discuss what coaching is really like.

Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com 

Emily's Free Publishing Consultation: columbuspublishinglab.com/offer

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Todd Sattersen returns with the brutal mathematics of book sales + what it actually takes to hit six figures.

Todd discusses the difference between frontlist + backlist success, why half of bestselling books are over five years old + how to spot well books versus pond books. 

We discuss evergreen topics versus fads + why distribution beats product every time. Plus, the terrifying data about weekly sales + why second editions extend book lifespan.

This is part 2 of our mini-series with Todd:

Catch up with part 1 - how Bard chooses their single annual author - below:

One Author, One Year, Million-Copy Results #1

Only 37 Business Books Sell 1,000+ Copies Weekly #2 - this episode

This Number Determines Book Success #3 – coming soon

Author Interview with Todd #4 – coming soon

And look for more episodes in the Your Biz Needs a Book series.

Books discussed in this episode:

How to Win Friends and Influence People - Dale Carnegie

The 7 Habits of Highly Effective People - Stephen Covey

Think and Grow Rich - Napoleon Hill

The Five Dysfunctions of a Team - Patrick Lencioni

Atomic Habits - James Clear

The Little Red Book of Selling - Jeffrey Gitomer

The ONE Thing - Gary Keller and Jay Papasan

Todd's Website: bardpress.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Candice Davis joins me to discuss the beautifully written books we turn to when we need rescuing from awful writing. 

We share our reliable bangers - the guaranteed floor-fillers so to speak, that’ll pull you out of a reading slump. Plus, why you should skip the Beloved film adaptation + how a former video editor became a fantasy writing genius on his first try.

Look for more Fiction Pop-Ups – they’re roughly every month.

Books discussed in this episode:

Beloved - Toni Morrison

Paradise - Toni Morrison

The Bluest Eye - Toni Morrison

The Blade Itself - Joe Abercrombie

The Memory Room - Mary Raico

The White Book - Han Kang

The Vegetarian - Han Kang

Sonny's Blues - James Baldwin

The City of Last Chances - Adrian Tchaikovsky

Candice’s Website:  candiceldavis.com

Candice’s Podcast:  Nothing but the Words

Candice's Instagram: instagram.com/candiceldavis

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Charlie Gilkey joins me to discuss his first book, Start Finishing. It really will help you finish more projects more efficiently. We discuss the five-project rule, why personal projects count as part of that + how to escape the dopamine trap of endless to-do lists.

Plus, why flow states can be dangerous for people with limited energy + the brutal truth about how long creative projects actually take.

Look for more Author Interviews where experts share ideas to help your business.

Books discussed in this episode:

Team Habits - Charlie Gilkey

Start Finishing - Charlie Gilkey

Charlie's Website: ProductiveFlourishing.com

Charlie's LinkedIn: linkedin.com/in/charliegilkey 

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Todd Sattersen from Bard Press explains their unusual model that's produced several multi-million-copy bestsellers.

Todd shares how Bard chooses their single author-for-the-year from thousands of hopefuls. We discuss the 10-year expertise rule, why second-time authors are preferred + why he looks for authors who are really focused on writing above everything else.

Plus, the red flags that kill book deals + why kindness matters as much as platform.

This is part 1 of a 3-part series with Todd covering how publishers really work, what it takes to sell serious numbers + the research that predicts book success.

And look for more episodes in the Your Biz Needs a Book series.

Books discussed in this episode:

The One Thing - Gary Keller

The Little Red Book of Selling - Jeffrey Gitmer

100 Best Books of Work and Life - Todd Satterson

Todd's Website: bardpress.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Emily Hitchcock joins me to discuss Maria Konnikova's The Confidence Game. We discuss why believing in human goodness makes us vulnerable, the 10-step con process + why authors fall for publishing scams.

Plus, why asking to pause any deal will reveal if you're being conned + the difference between good sales technique + sociopathic manipulation.

Look for more Book Huddles where experts share interesting books.

Book discussed in this episode:

The Confidence Game - Maria Konnikova

Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

It's book nerd paradise - let me share what's caught my eye for the coming months.

From Mick Herron's latest Slow Horses to Margaret Atwood's memoir (she's 85 + has done a whole lot of living), plus the long-awaited third Philip Pullman book that hopefully closes out the series + doesn’t leave us hanging again.

Also, why Audible's recommendation system has given up on me entirely + keeps suggesting romance. That’s a no from me.

Let me know what you think of this format at lizscully.com/contacts

Look for more solo shows + check out the end of month Fiction + History Pop-Ups.

Books discussed in this episode:

Clown Town - Mick Herron

Wild Swans - Jung Chang

Fly Wild Swans - Jung Chang

The Rose Field - Philip Pullman

Book of Lives - Margaret Atwood

Boudicca's Daughter - Elodie Harper

What We Know - Ian McEwan

The Comfort of Strangers - Ian McEwan

Atonement - Ian McEwan

The Children's Act - Ian McEwan

Saturday - Ian McEwan

Lessons - Ian McEwan

Nutshell - Ian McEwan

Protocols - Andrew Huberman

Strong Ground - Brené Brown

Rising Strong - Brené Brown

Just Ignore Him - Alan Davies

White Male Stand-Up - Alan Davies

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Rachel Allen joins me to discuss Roger Hargreaves' Mr. Tickle - a creature with impossibly long arms who bothers people without permission. We explore how his antics mirror shouty bropreneurs + LinkedIn messages that sound like dating attempts.

We dig into brand voice, being genuinely yourself versus copying loud marketers + why palm trees aren't actually native to LA.

Look for more classics episodes where we answer the business questions nobody's asking.

Books discussed in this episode:

Mr. Tickle - Roger Hargreaves

99% Invisible - Roman Mars

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

So today we’re trying something different - speed reviews of books that reallystood out in the last month or so - from making lasting change to ancient Roman gossip.

It's a chattier style than my usual solo coaching episodes, so do let me know what you think.

Plus I'm launching a new Listeners Questions format - send yours to lizscully.com/contact for upcoming episodes.

Look for more solo shows + check out the end of month Fiction + History Pop-Ups.

Books discussed in this episode:

Make Change That Lasts - Dr. Rangan Chatterjee

Consent - Jill Ciment

Lives of the Caesars - new translation of Suetonius - Tom Holland

The Coddling of the American Mind - Jonathan Haidt + Greg Lukianoff

The Library Book - essay collection edited by Rebecca Gray

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discuss Will Guidara's Unreasonable Hospitality + how running a Michelin-starred restaurant applies to managing massive events with celebrities, volunteers + chaos everywhere - and has leadership lessons for a Plus the 95/5 rule that keeps budgets sane.

Essential listening if you think events just magically happen because someone has a clipboard.

Look for more Book Huddles in this strand.

Books discussed in this episode:

Unreasonable Hospitality - Will Guidara

Sarah's website: benvenutiarts.com

Sarah's Instagram: instagram.com/benvenuti_arts

Sarah's Facebook:facebook.com/benvenutiarts

Sarah's LinkedIn: linkedin.com/company/benvenutiarts

Sarah's Medium: medium.com/@sarahbenvenuti

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Ron Tester joins me to answer random questions from various conversation card decks - we cover everything from annoying sounds to what future historians might study about our current moment. 

A different format to mark this milestone. 

And huge thanks for listening to 200 episodes of book nerdery.

Books discussed in this episode:

A Man's Search for Meaning - Viktor Frankl

The War of Art - Steven Pressfield

Brave New World - Aldous Huxley

1984 - George Orwell

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Candice L Davis joins me for a Fiction Pop-Up where we chat about our go-to comfort reads - the books we reach for when the world feels a bit much.

Candice tells me about her love of Stephen King + Toni Morrison, while I confess to my low-key obsession with cosy crime. Give me a murder in a charming village with characters I’d happily take tea with + I’ll read straight through whatever virus has me in its grip, and emerge not only healthy but weirdly informed on little known poisons.

We discuss what actually makes a book comforting + why sometimes you just want to disappear into someone else's world for a while.

For more great recommendations - look for more in this Fiction Pop-Up strand

Books discussed in this episode:

Wool - Hugh Howey

Various books - Stephen King

Matthew Bartholomew series - Susanna Gregory

Inspector Brunetti series - Donna Leon

Various books - Anne Perry

Paradise - Toni Morrison

Beloved - Toni Morrison

The Bluest Eye - Toni Morrison

Jazz - Toni Morrison

Ellie Jordan Ghost Trapper series - J.L. Bryan

Danube Blues series - Adam LeBor

Candice’s Website:  candiceldavis.com

Candice’s Podcast:  Nothing but the Words

Candice's Instagram: instagram.com/candiceldavis

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Robbie Samuels is a book launch strategist who knows how to throw a launch that actually works - meaning people leave excited about your book + you walk away with real business opportunities.

We talk through his process for creating launch events that feel genuinely engaging rather than a school assembly. Plus, how to make sure your launch does more than just celebrate - it positions you to get real leads.

If you're planning a book launch - or just curious about doing it right - this one's worth your time.

Look for more shows in this Your Business Needs a Book strand where experts share how to write, launch + leverage your book to grow your business + make a bigger impact.

Robbie's LinkedIn:

Robbie's Website: booklaunchbrainstorm.com

Robbie's Podcast: bizbookpublishinghub.com  (no relation to this show :)

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Juliet Corbett joins me to talk about why every business needs a strategy - yes, even yours. We dig into why most entrepreneurs are doing way too much (guilty as charged) + how being strategic is actually about doing less, not more.

We chat about the difference between having a plan and having a strategy, why you need to get comfortable saying no to shiny new ideas + how to stack your efforts so everything works together. Plus, why you absolutely need to be able to explain what you're doing in simple terms - and if you can't, that's a problem.

Spoiler alert: if you think you're too small for strategy, you're wrong. And we're going to prove it to you.

Books discussed in this episode:

Good Strategy, Bad Strategy - Richard Rumelt

The Crux - Richard Rumelt

Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook

Juliet's LinkedIn: linkedin.com/in/julietcorbett

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Emily Hitchcock from Columbus Publishing Lab joins me to talk about the dodgy world of publishing predators who target hopeful authors. She describes cold calls promising movie deals, fake bestseller lists + all the other ways scammers separate writers from their money.

Emily shares the red flags every author should know about + how to tell if you're dealing with someone legit or someone who sees "aspiring author" as "easy target."

Fair warning: this might make you angry. It should. These people are awful + authors deserve better.

Look for more shows in this Unpopular Opinions strand where we get properly worked up about things that need saying.

Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Ouch.

Angela Raspass built a thriving marketing agency but ditched it all to become a coach guiding women through this step - which is why her book is called Your Next Chapter.

Her ADHD diagnosis finally explained decades of popcorn brain - we discuss where to start planning your new life + the difference between flow state + hyperfocus.

Essential reading for anyone with that familiar itch for something different.

Look for more author interviews in this strand.

Books discussed in this episode:

Your Next Chapter - Angela Raspass

Angela's Website: AngelaRaspass.com.au

Angela's LinkedIn: linkedin.com/in/angelaraspass

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Ron Tester joins me to discuss this knotty question.

We discuss the repetitive examples + overused psychological experiments that make me want to throw books across the room. Plus, some behind-the-scenes reality about those "perfect" company cultures everyone loves to cite. Spoiler: it's all about the chairs...

We also tackle the bigger question: if most business books are terrible, should everyone still write one? The answer might surprise you.

Look for more shows in this Unpopular Opinion strand where we share spicy takes

Book discussed in this episode:

The Talent Code - Daniel Coyle

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Charlie Gilkey has spent years looking at how small actions create belonging + extraordinary results - it's all in his excellent book, Team Habits.

We discuss why every team action is also a social action, the 30-second fixes that prevent lots of errors + why freelancers need even more belonging than permanent staff.

This is one of the rare business books that's actually useful - packed with specific advice you can implement immediately rather than vague theories about synergy.

Check out more episodes in this author strand.

Books discussed in this episode:

Team Habits - Charlie Gilkey

Start Finishing - Charlie Gilkey

Charlie's Website: ProductiveFlourishing.com

Charlie's LinkedIn: linkedin.com/in/charliegilkey 

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Michael Roderick joins me to dig into this classic tale and why it's weirdly perfect for understanding referrals and business relationships. We chat about his AIM framework - making yourself accessible, influential, and memorable - plus how to get people talking about you without being that person who asks for referrals.

Michael's got some solid insights about creating connections that actually stick, and honestly, the stone soup thing makes way more sense as a business metaphor than it has any right to.

Look for more shows in this Classics strand where for no good reason we consider classic books as though they were biz books. Answering the questions no-one is asking.

Books discussed in this episode:

Stone Soup - Marcia Brown

Michael’s LinkedIn: here

Michael's Website: myreferabilityrater.com

Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you’ll get insights direct from Michael Roderick on your top talent and archetype order.

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Joanna Penn joins me sift through the options. She's published over 40 books, so she's definitely figured out what does + doesn’t work. We talk through pricing everything - ebooks, paperbacks, audiobooks, super fancy hardback editions + even Kickstarter campaigns.

If you're wondering whether your book should cost $2.99 or $12.99, or you're curious about actually making money from writing (it can be done), this one's for you.

Joanna knows her stuff + she's not precious about sharing the numbers that work. Perfect timing for me - I'm definitely stealing her advice for Think Like a Film Crew.

Look for more shows in this Your Biz Needs a Book strand where we convince you that your business will be vastly improved by having a book. 

Books discussed in this episode:

Writing the Shadow - Joanna Penn

Death Valley - Joanna Penn

Joanna's website: thecreativepenn.com

Joanna's podcast: The Creative Penn Podcast

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

This time we're looking at US Revolutionary War battles, D-Day landings + Victorian murders. Ron brings tales of individual bravery against impossible odds, while I serve theatrical women wrongly maligned by history + the details of how people actually lived.

Expect the usual book nerdery + friendly disagreements. From Boston Tea Party to Dr Crippen, we prove history is never boring when you focus on the human stories.

Look for more shows in this History Popup strand – it’s where Ron + I take a break from business books to discuss our latest fave history reads.

Books discussed in this episode:

Bunker Hill: A City, A Siege, A Revolution - Nathaniel Philbrick

The Five: The Untold Lives of the Women Killed by Jack the Ripper - Hallie Rubenhold

The Story of a Murder: The Wives, The Mistress and Dr. Crippen - Hallie Rubenhold

The Dead + Those About to Die: D-Day, The Big Red One at Omaha Beach - John C. McManus

Little Englanders: Britain in the Edwardian Era - Alwyn Turner

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Juliet Corbett joins me to discuss Wifedom by Anna Funder, which reveals shocking truths about Orwell's treatment of his first wife, Eileen O'Shaughnessy.

Turns out Eileen was crucial to his best work but has been systematically written out of his story by biographers. We dig into the disturbing details of Orwell's behaviour - from putting Eileen's life at risk to his predatory conduct with women. 

The book structure itself is also fascinating - blending biography with memoir + showing how Orwell's biographers colluded in erasing Eileen. Plus, it's a superb look at the gap between what he preached about equality + how he actually lived.

Fair warning: your opinion of Orwell might never recover.

Look for more Book Huddle episodes.

Books discussed in this episode:

Politics and the English Language - George Orwell

Wifedom - Anna Funder

1984 - George Orwell

Animal Farm - George Orwell

Down and Out in Paris and London - George Orwell

Homage to Catalonia - George Orwell

Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook

Juliet's LinkedIn: linkedin.com/in/julietcorbett

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

David H Lawrence XVII joins me to talk about why audiobooks are absolutely booming right now + how you can get in on it. David's an actor + voiceover pro who teaches people to narrate their own books, so he knows what actually works.

We chat about recording from home (yes, really), prepping your book for audio + why your voice is probably better than you think. Turns out you don't need to sound like a BBC presenter - you just need to sound like you.

If like me, you've been curious about audiobooks but assumed it was too complicated or expensive, this one's for you.

Look for more shows in this Your Biz Needs a Book strand where we convince you your business will be vastly improved by a book.

Book discussed in this episode:

Trust Me, I'm Lying - Ryan Holiday

David's Website: NarrateYourOwnBook.com

David says if you Google "David XVII" you will find him on the first page of results

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Well, today’s guest Eugene Choi has got it figured out.

Eugene’s a leadership coach who has achieved astounding viral success - over 8 million views on his articles + 23 million views on his short films. Blimey.

We look at the key ingredients needed to create massively shared content - from leveraging your network to crafting an attention-grabbing headline + emotional story arc. 

Eugene shares his own viral success story + breaks down the strategies he used to achieve it, providing actionable insights you can apply to your own content creation process.

Eugene’s Homepage: destinyhacks.co

Eugene's LinkedIn: EugeneKChoi

Eugene's Instagram: EugeneKChoi

Eugene’s Online Community: neurohackingschool.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

I spoke to Biz Book regular Ally Machate, owner of The Writer's Ally, about how to use your book as the rallying cry to build your community + even a movement.

Ally walks us through the main ways you can use your book: from a book funnel to grow your email list, building a personal brand around a memoir or business book, becoming the voice of your community by writing a manifesto-like book or creating a process people can follow together.

Look for more shows in this Your Business Needs a Book strand experts share how to write, launch + leverage your book to grow your business + make a bigger impact.

Books discussed in this episode:

Everything is Figureoutable - Marie Forleo

Rest is Resistance - Tricia Hersey

Profit First - Mike Michalowicz

Love Warrior - Glennon Doyle

Ally’s Website:  www.thewritersally.com 

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Strangely enough, The Little Mermaid has quite a bit to say about that. In this episode, Ron Tester and I explore how her excruciating transformation from sea creature to human mirrors the messy leap from corporate life to entrepreneurship.

We talk about the power of voice, why leaning into your strengths matters more than vague dreams + why having a plan beats just following a dream.

And of course—the importance of double checking your vendor costs – giving up your voice at a crucial moment, is not good business.

This is a Classics episode where we take a story that definitely isn't a business book + see what lessons we can learn anyway. Look for more shows in this series.

Book discussed in this episode:

The Little Mermaid - Hans Christian Andersen

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

It’s often used by entrepreneurs to justify iffy decisions about pushing product to an uninterested market. 

Well, client researcher + marketer Kathryn McGarvey isn’t having it. And she’s in the studio to share her Unpopular Opinion on the matter.

We discuss why this quote is problematic, how it’s been misattributed to Henry Ford + the importance of actually listening to your customers. Kathryn shares her experience with customer research and how it can – + should - significantly impact business success.

Look for more shows in the Unpopular Opinion strand where I get experts to share a slightly spicy take on a variety of topics and people.

Book discussed in this episode:

Forget the Funnel - Georgina Laude and Claire Suellentrop

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

If you’ve gone to the effort of writing a book, you want it to appeal to readers from the very first glimpse of the thumbnail.

So, I asked Emily Hitchcock, CEO of not one but two publishing businesses - Columbus Publishing Lab + Boyle and Dalton – to help me untangle what makes a successful cover from a terrible one.

Clue: it’s not some dreadful tat you knocked up on Canva – even if your Mum says she loves it. 

Look out for more shows in this series on why your business needs a book + how to make that happen.

Books discussed in this episode:

Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discuss books set in the American South dealing with difficult themes in richly layered prose, as well as a tale of artists who met in ‘90s London + reconnect during the COVID lockdown. 

The books have it all - compelling characters, powerful storytelling and an unexpected coincidence that irked the reviewers. Most odd. 

Look for more Fiction Pop-Ups – they’re roughly every other month.

Books discussed in this episode:

The Trees - Percival Everett

James - Percival Everett

If I Had Your Face - Frances Cha

Sing, Unburied, Sing - Jesmyn Ward

Blue Ruin - Hari Kunzru

Candice’s Website:  candiceldavis.com

Candice’s Podcast:  Nothing but the Words

Candice's Instagram: instagram.com/candiceldavis

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Nothing wrong with reading more. An admirable goal for sure.

Thing is – 50 books is not the flex they think it is. In fact, it says more about their privilege than their love of reading.

I feel very strongly about this – so for the first time ever instead of riling up a guest to share their Unpopular Opinion… I’m sharing one of my own.

Ably assisted by the delight that is Ron Tester - he’s in the ‘hold my beer’ role for this one – we debate if setting arbitrary reading goals is helpful or simply performative.

We unpack why this annoys me so much, how people waste time on vanity metrics + how to build a reading habit that works for you. 

Look for more Unpopular Opinions. They’re always fun to listen to.

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Kevin Eikenberry joins me to discuss how leaders can adapt their approach to meet the needs of their team, whether it's a group of employees or a small circle of freelancers

He’s the author of many books, but today, we’re discussing his latest Flexible Leadership. We discuss strategies for dealing with cultural differences, translating leadership skills from large to small teams, + what the future of work might look like post-pandemic.

Look for previous Author Interviews – there’s some corkers

Books discussed in this episode:

The Flexible Leadership - Kevin Eikenberry

The Long Distance Leader - Kevin Eikenberry and Wayne Turmell

The One Page Marketing Plan - Allan Dib

Kevin's LinkedIn: linkedin.com/in/kevineikenberry

Kevin's Website: KevinEikenberry.com

Kevin's book sample chapter: KevinEikenberry.com/flexible

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Michael Roderick returns to talk about how this happens - and the hidden danger lurking in one seemingly innocent phrase - "How can I help you?" As a business coach who specializes in messaging, access, and referability, Michael's seen this common opener seriously backfire.

We discuss the nuances of reciprocity, the emotional residue left by disproportionate asks, and how to navigate the delicate balance of giving and receiving in professional relationships.

Part of the Unpopular Opinion strand - where we tackle controversial takes.

Book mentioned in this episode:

Influence - Robert Cialdini

Michael’s LinkedIn: here

Michael's Website: myreferabilityrater.com

Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you’ll get insights direct from Michael Roderick on your top talent and archetype order.

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

It’s the single most helpful thing you can create to speed-up getting booked. Do it right + you’ll have hosts clambering to interview you.

Today’s show walks you through exactly what to do - from punchy bios to intriguing questions.

Plus, I explain why putting in the work to create this One Sheet makes such a difference – not least, it’ll help you tighten up messaging across your entire company 

Look out for more solo shows like this one where I share advice on an aspect of business strategy or interview authors about their books.

This show is part 3 of a (currently) 3-part mini training on Podcast Guesting. 

Get Booked on Podcasts – 3-part mini training episodes:

Get Booked on Podcasts: Podcast Guesting #1

Nail Your Podcast Interview: Podcast Guesting #2 

Create Your Unstoppable Guest Sheet: Podcast Guesting #3 – this episode

And also check out:

600 Million Listeners Are Waiting | Podcast Guesting with Liam

Also mentioned:

Improve your Messaging – 3-part mini training episodes:

Improve Your Messaging: #1 Positioning | Liz Solo Show

Improve Your Messaging: #2 Avatar Pain | Liz Solo Show

Improve Your Messaging: #3 The Actual Messaging | Liz Solo Show

Resources - Podcast Guesting Websites:

Podmatch.com

Matchmaker.fm

Talks.co (+ grab the pitching guide below)

====

Get The Free Guest Pitching Guide I mentioned: 

talks.co/p/podcast-pitch-template

    + You get the pitching guide

    + You’ll be guided through setting up a free account

    (if you’re quick you might be able to snag a really cool your-name-url for that)

    + And if you choose to join you get 50% off for the year 

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Jenny Bellinger joins us today to discuss a book that celebrates the industry, The Flip Flop CEO. Jenny's a leadership + sales coach who knows that those who treat this sector like a real business will find real success.

Look for more show Book Huddles where we have experts share their favorite books.

Book discussed in this episode:

The Flip Flop CEO - Janine Finney + Lory Muirhead + Whitney Roberts

Jenny's Website: badassdirectsalesmastery.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Today, Sarah Short, founder of The Coaching Revolution is sorting us out + sharing her unpopular opinion about the whole coaching industry. 

She’s the author of A Coaching Business in a Book. And has seen the same issue come up over + over again - being brilliant at coaching is not enough to build a successful business

But there’s an easy way to avoid the pitfalls and Sarah shares what it really takes to create a financially viable coaching practice.

Look for more shows in this Unpopular Opinion strand.

Book discussed in this episode:

A Coaching Business in a Book - Sarah Short

Sarah’s Book: A Coaching Business in a Book

Sarah's website: thecoachingrevolution.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

When the record button is pressed it can be nerve wracking enough just sounding like a normal human, let alone a suave expert.

So, today, I’m going to walk you through the whole process step-by-step, with dos + don'ts for before, during + after the interview so you make the best impression. 

None of it’s complicated but you’d be amazed how few guests follow the steps to shine. But not you – you’re going to do all of this + get helpful free exposure + grow your biz. 

This show is part 2 of a 3-part mini training on Podcast Guesting. Let me know what you think. 

Get Booked on Podcasts – 3-part mini training episodes:

Get Booked on Podcasts: Podcast Guesting #1

Nail Your Podcast Interview: Podcast Guesting #2 – this episode

Create Your Unstoppable Guest Sheet: Podcast Guesting #3 – coming soo

And also check out:

600 Million Listeners Are Waiting | Podcast Guesting with Liam

Also mentioned:

Improve your Messaging – 3-part mini training episodes:

Improve Your Messaging: #1 Positioning | Liz Solo Show

Improve Your Messaging: #2 Avatar Pain | Liz Solo Show

Improve Your Messaging: #3 The Actual Messaging | Liz Solo Show

Resources - Podcast Guesting Websites:

Podmatch.com

Matchmaker.fm

Talks.co (+ grab the pitching guide below)

====

Get The Free Guest Pitching Guide I mentioned: 

talks.co/p/podcast-pitch-template

+ You get the pitching guide

+ You’ll be guided through setting up a free account

(if you’re quick you might be able to snag a really cool your-name-url for that)

+ And if you choose to join you get 50% off for the year 

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Selling one at a time is all very well, but what you really want is to sell piles of them. Fortunately, writing coach Candice L. Davis is here to walk us through exactly how to do just that.

We discuss pitching organizations, negotiating bulk sales as part of speaking contracts, + how to make all this easier by positioning your book as valuable online.

Look for more shows in this Your Business Needs a Book strand where experts share tips on how to write, publish + sell your book.

Candice’s Website:  candiceldavis.com

Candice's free resource to get started on your own book: candiceldavis.com/jumpstart

Candice’s Podcast:  Nothing but the Words

Candice's Instagram: instagram.com/candiceldavis

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Not least, it gives me a chance to laugh at Ron Tester’s choice of books. Because truly, that man has an unnatural love of super long books about great men of history.

As well as famous dead people, we discuss the world's first seed bank + the heartbreaking choices the botanists had to make during the siege of Leningrad. 

We also consider different approaches to history telling – from personalities to social history told through objects. And because we can’t help ourselves we through in some world leaders as was.

Look for more shows in this new History Pop-Up strand.

Books discussed in this episode:

The Forbidden Garden - Simon Parkin

A History of the World in 100 Objects - Neil MacGregor

Germany: Memories of a Nation - Neil MacGregor

A History of Women in 101 Objects - Annabelle Hirsch

Lincoln's Battle with God - Stephen Mansfield

Emperor of Rome - Mary Beard

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

All of the exposure, none of cost. That’s a huge benefit. 

Today we kick off a mini-series on how to easily get booked on podcasts. l walk you through the many benefits of appearing on other shows, from showcasing your expertise to their audiences to staying top of mind with the hosts themselves. 

I also share my favorite resources for finding relevant podcasts + getting booked, even if you're just starting out.

Other episodes mentioned:

600 Million Listeners Are Waiting | Podcast Guesting with Liam

Improve Your Messaging: #1 Positioning | Liz Solo Show

Improve Your Messaging: #2 Avatar Pain | Liz Solo Show

Improve Your Messaging: #3 The Actual Messaging | Liz Solo Show

Resources - Podcast Guesting Websites:

Podmatch.com

Matchmaker.fm

Talks.co (+ grab the pitching guide below)

====

Get The Free Guest Pitching Guide I mentioned: 

talks.co/p/podcast-pitch-template

    + You get the pitching guide

    + You’ll be guided through setting up a free account

    (if you’re quick you might be able to snag a really cool your-name-url for that)

    + And if you choose to join you get 50% off for the year 

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Our tiny protagonist packs a wallop for anyone dealing with power-hungry Trunchbulls in the workplace. We laugh about bullying bosses, telekinetic revenge + why on earth Miss Honey didn’t just get a better lawyer.

Matilda never dims her brightness even when facing down dictators - a lesson we could all use in business.

Look for more shows in this Classics strand where we take a fresh look at well-known books that aren't in any way business reads.

Books discussed in this episode:

Matilda - Roald Dahl

Charlie and the Chocolate Factory - Roald Dahl

George's Marvelous Medicine - Roald Dahl

War and Peace - Leo Tolstoy

Madame Bovary - Gustave Flaubert

The 48 Laws of Power - Robert Greene

Kym’s Website: projectpowerplayer.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

It’s the follow up to the fabulous, Find Your Red Thread which was all about making complex ideas understandable. The new book is about how to make those ideas stick.

We discuss why conventional sales tactics often trigger "reactance" - that feeling when you recognize someone's trying to persuade you + just dig in your heels instead.

For anyone wanting messaging that creates lasting change rather than just momentary action, this episode's for you.

Look for more Author Interviews – there’s lots of brilliant business book writers sharing their game-changing ideas.

Books discussed in this episode:

Find Your Red Thread - Tamsen Webster

Say What They Can't Unhear: Nine Principles of Lasting Change - Tamsen Webster

Tamsen's Website: messagedesigninstitute.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Biz Book regular, Ron Tester joins me to take a critical look at Robert Kiyosaki’s Rich Dad Poor Dad.

We explore the problematic tone, the questionable advice + the unfortunate revelation about the "rich dad" in the book. Despite its immense popularity, this book is very much not be the best source for financial education.

Look for more shows in this Book Huddle strand where we share fabulous books + occasionally eviscerate almost-classics books 

Books discussed in this episode:

Rich Dad Poor Dad - Robert Kiyosaki

Think and Grow Rich - Napoleon Hill

Death by Meeting - Patrick Lencioni

What to Expect When You're Expecting

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Thing is, you can get all those benefits without starting your own show – by appearing as a guest

Today’s guest is Liam Austin, founder of Talks.co and he shares insights on how to get booked on shows, the importance of finding the right fit + the shares insights on the growing podcast market.

Join us as we uncover the secrets to becoming a sought-after guest and the benefits that come with it.

Look for more shows in this new mini-strand on Podcast Guesting.

Liam's Guesting Website: Talks.co

Liam's Profile Link: talks.co/liam

====

Get Liam’s Free Guest Pitching Guide: 

talks.co/p/podcast-pitch-template

    + You get the pitching guide

    + You’ll be guided through setting up a free account

    (if you’re quick you might be able to snag a really cool your-name-url for that)

    + And if you choose to join you get 50% off for the year 

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Obviously, you need some kind of launch. That’s a given for self-published, but even with traditional publishing these days they expect you to do a lot of the launch work yourself. But where do you start? And what do you need to do it well?

Fear not - Candice L Davis, is here to give us an overview. She’s a writing coach + Biz Book regular. 

We get the big picture, from crafting a captivating Amazon presence to gathering reviews, building a launch team + creating a funnel that keeps readers engaged long after they've finished your book. 

We’re planning more episodes on the specifics of launching in this Your Biz Needs a Book series. Do look for earlier episodes covering planning, writing + editing your book. 

Candice’s Website:  candiceldavis.com

Candice’s Podcast:  Nothing but the Words

Candice's Instagram: instagram.com/candiceldavis

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

And yes, we fangirl a bit. But more than that, we talk about resilience, rejection + why King’s approach to writing is a blueprint for anyone building a business. If you've ever stared down a blank page—or a blank sales funnel—this one’s for you.

Look for more shows in this Book Huddle strand where we have experts share their favorite books.

Book discussed in this episode:

On Writing - Stephen King

Michi’s website: talesfromastoryteller.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Join show regular, Kandas Rodarte + I as we get into what exactly it is + why you want to avoid it.

We also touch on toxic forgiveness, what we can learn from the final line of the book, a quick story on the only time I’ve won a literary throwdown + possibly the world’s most nerdy economic joke. It’s all going on. 

Look for more shows in the Unpopular Opinions strand - where I encourage guests to have a bit of a rant + invite you to question the conventional wisdom.

Books discussed in this episode:

Candide – Voltaire

Kandas' Website: kandasrodarte.com

Kandas' Podcast: Gratitude Geek

Kandas' YouTube: here

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We share some of our favourite history reads, from the sweeping story of Genghis Khan to the political prowess of Teddy Roosevelt. We also touch on witches, revolutions + the fascinating Habsburg chin.

Let me know if you like this strand + we might just make it a regular thing. It’s rather lovely to take a break from business books to nerd over our love of the past.

Books discussed in this episode:

Genghis Khan + the Making of the Modern World - Jack Weatherford

In Defence of Witches: Why Women Are Still on Trial - Mona Chollet

Theodore Rex - Edmund Morris

The Middle Kingdoms - Martin Rady

Revolutionary Spring - Christopher Clarke

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Jennifer Brown - an expert in inclusive leadership and author of "How to Be an Inclusive Leader - is back in the studio for our first foray into an Old Testament story. 

The well known fish-based tale is our jumping off point to discuss resistance to change, personal growth + the importance of empathy in leadership. Jennifer shares her own transformations + what lessons we can learn from our own ‘whale moments’. 

Look for more shows in the Classic strand - where we unpack timeless tales + somehow find relevance to modern business challenges.

Books discussed in this episode:

Jonah and the Whale - Book of Jonah, Old Testament, The Bible

Jennifer’s Book: How to Be an Inclusive Leader

Jennifer’s Website: JenniferBrownSpeaks.com

Jennifer's Podcast: The Will to Change

Jennifer's LinkedIn: @jenniferbrownconsulting

Jennifer's Instagram: @jenniferbrownspeaks

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discuss the 3 levels of conversation, how to move a conversation from conflict to collaboration + the neuroscience behind it all. You'll learn practical tips to apply right away.

Look for more episode in this Book Huddle strand - where experts share their fave books.

Book discussed in this episode:

Conversational Intelligence - Judith E. Glazer

Eugene’s Homepage: destinyhacks.co

Eugene's LinkedIn: EugeneKChoi

Eugene's Instagram: EugeneKChoi

Eugene’s Online Community: neurohackingschool.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Kathryn Goldman is very much not a fan – and today we’re getting the full force of her Unpopular Opinion on verbification. Turns out it’s a hot button topic. 

Kathryn is an attorney - a specialist in copyright, trademark + contracts at her Creative Law Center. Which means, she uses words like scalpels. And randomly mucking about with these precision tools, will not stand. 

We get into how nouns transform into verbs, the impact on language + how some words flip their meanings completely. It can cause much frustration among word nerds. 

Look for more shows in this Unpopular Opinions strand where guests share their hot takes.

YouTube video mentioned

Rob Words: Words We’ve Ruined on YouTube

Kathryn's website: creativelawcenter.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discuss how this charming tale of a mouse who gathers colours instead of food for the winter resonates with Sandra's own journey. She shares insights on how Frederick's powers of observation, curiosity + ability to inspire relate to the world of science + innovation.

Turns out, Frederick the mouse, was also… a scientist. Press play to find out more.

Look for more shows in the Classics strand.  

Book discussed in this episode:

Frederick - Leo Lionni

Sandra's LinkedIn: linkedin.com/in/sandra-wilsondk

====

If you’d like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Simple disciplines like reading a few pages a day, making healthy choices + showing up consistently on social media move you towards success. We also touch on Masterminds as a key part of success, a topic Olson emphasizes throughout his book.

If you want to turn your business from a hobby into a money maker, this is the episode for you.

Look for more shows in this Book Huddle strand where experts share their favourite books. 

Books discussed in this episode:

The Slight Edge - Jeff Olson

Tiny Habits (mentioned but full title and author not given)

Atomic Habits (mentioned but full title and author not given)

Leah Rae + Todd’s Website: digitaltrailblazer.com

Leah Rae + Todd’s Podcast: Digital Trailblazer Podcast

====

If you’d like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Apparently, the one-size-fits-all approach of so many books in this category has not been useful for the neurodivergent amongst us. 

Books like James Clear’s Atomic Habits have not been kind to those who process information differently 

Eli shares her experiences as a neurodivergent person navigating habit formation, highlighting the pitfalls of conventional wisdom + embraces the beauty of diverse thinking. 

Look for more shows in this Unpopular Opinions strand.

Books discussed in this episode:

Atomic Habits - James Clear

Steal Like an Artist - Austin Kleon

Eli’s Website: www.elinortrierstudio.com

Eli’s Newsletter sign-up: EleanorTriaStudio.com/keep-in-touch

Eli’s YouTube Channel:  Zuzu's Haus of Cats

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Fortunately Kathryn McGarvey’s back in the studio today – she’s founder of Nosy HQ which specializes in just this kind of research. Plus she’s a seasoned marketer with over 20 years of experience, so understands the business landscape well.

We discuss how actually listening to your customers can transform your marketing strategy + why it’s essential to separate your personal feelings from the feedback you receive.

Look for more shows in this Book Huddle strand where we have experts share their favorite books. And check out Kathryn’s earlier appearance in the classics strand where we discussed Rumpelstiltskin – it’s one of our best.

Books discussed in this episode:

Deploy Empathy - Michelle Hansen

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

But as so many lack luster talks show, there’s a big difference between stood on stage + being compelling on stage.

So for today’s conversation I brought in Eduardo Placer – story coach, lovely human + knee deep in experience from both the stage and the page, making him the perfect guest to discuss how to create a killer talk to enhance your business.

We discuss the importance of centering your audience, the five pillars of trust in communication + how to effectively craft a keynote that’s impactful and relevant to your audience

Do look for other shows in this ‘Your Biz Needs a Book’ series – we’ve gathered quite the group of experts for you. 

Eduardo's Website: www.fearlesscommunicators.com

Eduardo's LinkedIn: linkedin.com/in/eduardoplacer

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Tamsen explains the concept of the "red thread" + how it helps businesses connect with their audiences through compelling storytelling. You’ll want to hear this, it’s one of the best books on messaging I’ve read for a long time. 

Look for more shows in this Author Interview strand. 

Books discussed in this episode:

Find Your Red Thread - Tamsin Webster

The Hero's Journey - Joseph Campbell

Start With Why - Simon Sinek

Tamsen's Website: messagedesigninstitute.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discuss a book Max often used with his senior management teams to help them delegate more efficiently + stop taking on their subordinates' problems. We talk through how leaders often unconsciously become bottlenecks and end up carrying the burdens of their teams.

Max explains his practical approach to delegation that transformed how executives manage their time and team dynamics.

Look for more shows in this Book Huddle strand where we have experts share their favorite books.

Book discussed in this episode:

The One Minute Manager Meets the Monkey

By Ken Blanchard, William Onken Jr., Hal Burrows

Max's Linkedin: linkedin.com/in/maxhabeck

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discuss how unpleasant we found reading it + why it’s still being recommended by so many in the business world. Power doesn’t have to look like this – it’s possible to hold power ethically without climbing over others to get to the top.

Look for more shows in this Unpopular Opinions strand where we tackle controversial takes on popular business books.

Books discussed in this episode:

48 Laws of Power - Robert Greene

The Prince - Niccolò Machiavelli

Kym’s Website: projectpowerplayer.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

For no good reason we look at it as a biz book + find lessons for the creative entrepreneur on fear, success + celebrating wins. Matt shares his insights on overcoming self-doubt + the importance of community support in our journeys. And there is a lot of giggling.

Look for more shows in this Classics strand where we take books that are very much not business books + consider them as though they were.

Books discussed in this episode:

The Monster at the End of This Book - Jon Stone

Matt's Grant Website: huggrant.com

Matt's Main Website: charlotteiscreative.com

Matt’s Instagram: CLTiscreative

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We cover a lot of ground, from the importance of pacing + finding the right rhythm for your work, to why it’s important to look for coachability in everyone from staff you’re hiring to… yourself.

Plus, I share a novel that’s still devastating me years after I first read it. Maybe you should read it too?

Look for more solo shows – where I get to chat to you directly

Books discussed in this episode:

Alone in Berlin - Hans Fallada

Also known as: Every Man Dies Alone - Hans Fallada

Leave me an email or audio message here - lizscully.com/contact

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discussed why so many business books tend to be so overly academic, often alienating the very audience they aim to engage.

Jessica suggested ways authors can better connect with readers by simplifying their language + incorporating relatable stories, making complex concepts more accessible. This simple shift in perspective could lead to more engaging + useful resources for everyone in the business world.

Look for more shows in the Unpopular Opinions strand where we challenge conventional thinking + explore fresh perspectives on various topics.

Books mentioned in this episode:

The Prosperous Coach - Rich Litvin

Design for Identity - Jessica Bantom

Storytelling Animal - Jonathan Gottschall

Jessica's Website: www.jessicabantom.com

Jessica's Twitter: x.com/jessicabantom

Jessica's Linkedin: linkedin.com/in/jessicabantom/

Jessica’s Book: Design for Identity - Jessica Bantom

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Aneeta Madhavan is in the studio today. She’s a leadership + equity coach and knows how to help clients harness that voice for better mental well-being. 

We discuss Chatter by Ethan Cross + it gives us practical tips for managing that pesky inner critic + the power of positive self-talk.

Look for more shows in this Book Huddle strand where we have experts share their favourite books.

Books discussed in this episode:

Chatter - Ethan Cross

1984 - George Orwell

The Power of Habit - Charles Duhigg

Shift - Ethan Cross

Aneeta’s LinkedIn: linkedin.com/in/aneeta-madhavan

Aneeta’s Website: TalkingCranes.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

So, on today’s show, we discuss the red flags to look for. Rachel Allen joins – she’s a copywriter, business owner + longtime Masterminder in my groups who has just started her own Mastermind.

We discuss what makes a real Mastermind (hint: a Facebook group doesn’t cut it), why you need a clear theme + outcome + the reason to run quickly away from high pressure sales. I share how to avoid groups that won’t be a good long-term fit + Rachel reveals the subtle signs a Mastermind leader might be a narcissist.

Look for more shows in this Red Flags strand where we kvetch about the iffier side of the coaching + course based world. 

Further Mastermind Episodes:

 Salon Masterminds

Mastermind Smorgasbord: Which type will you pick?

Masterminds: Your Next Step?

Mastermind Basics: What They Are + Why You Need One

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel’s email : rachel at boltfromthebluecopywriting.com 

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Unusually for this prolific author – this book took years to write. In it, she explores the darker aspects of our psyche and how they can enrich our writing + business.

In this fascinating conversation, Joanna shares her journey of embracing her shadow side, the importance of self-reflection + how confronting our inner darkness can lead to greater creativity + resilience.

Look for more episode in this Your Business Needs a Book strand.  

Books discussed in this episode:

Writing the Shadow - Joanna Penn

How to Write Nonfiction - Joanna Penn

The Artist's Way - Julia Cameron

Joanna's website: thecreativepenn.com

Joanna's podcast: The Creative Penn Podcast

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Thing is, there are many more types oof courses out there than these ads lead you to believe. So today’s show is designed to help you choose the one for you… and if they’re even a good fit at all. 

My pal Ron Tester is back with us + we sift through the different styles + delivery methods that can make or break your course. We share our experiences, the pitfalls to avoid + why starting with one-to-one clients is crucial before jumping into the course game.

Previous Mastermind Episodes Mentioned:

Salon Masterminds

Mastermind Smorgasbord: Which type will you pick?

Masterminds: Your Next Step?

Mastermind Basics: What They Are + Why You Need One

Books discussed in this episode:

Book Yourself Solid - Michael Port

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Michael breaks down how the internet has transformed the landscape of fame, making it possible for anyone to become a star in their specific niche. We explore strategies for building your own niche celebrity status, from podcast guesting to writing a compelling book.

Look for more shows in the Unpopular Opinion strand.

Books discussed in this episode:

The Hype Handbook - Michael F. Shine

Dianetics - L. Ron Hubbard

The 7 Habits of Highly Effective People - Stephen R. Covey

Michael's book: The Hype Handbook

Michael's website: michaelfschein.com

Michael’s company: microfamemedia.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We're sharing fave reads, kvetching about weak endings + discussing the tedious territory of lengthy reads. Barbra Streisand, we're looking at you.

We discuss Stephen King (king of the weak endings, it would seem), in a surprise move I rave about a wildly well-reviewed book (bear with me - it's often the sign of a dud) = we happily nerd out about our latest literary obsessions.

If you love this strand - look for more Fiction Pop-Ups.

They're roughly every 2 months (+ drop me a line to let me know what you’re reading).  

Books discussed in this episode:

Under the Dome - Stephen King

On Writing - Stephen King

Wellness - Nathan Hill

Bleak House - Charles Dickens

Anna Karenina - Leo Tolstoy

The Ottomans - Mark David Byer

Istanbul - Bettany Hughes

The Heart Goes Last - Margaret Atwood

Oryx + Crake Trilogy - Margaret Atwood

Candice’s Website:  candiceldavis.com

Candice’s Podcast:  Nothing but the Words

Candice's Instagram: instagram.com/candiceldavis

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

If you caught our Mastermind Smorgasbord show, you'll have heard me mention Salon Masterminds - a concept I've only been sharing with clients + colleagues until now.

Today I'm going into detail with my biz bestie Ron Tester. And fear not, we're not talking haircuts - think more 18th-century literary salons (minus the powdered wigs).

We explore how to create modern versions of these intellectual gatherings, from intimate dinner discussions to online forums. Whether you're looking to host high-level industry conversations or create a space for sharing game-changing ideas, this episode breaks down how to make Salon Masterminds work for your business.

Warning: This episode may cause an irresistible urge to host your own salon mastermind. Though as ever, I'm entirely okay with that.

Look for more shows in this Mastermind strand where we explore the ins + outs of Masterminds + how they can elevate your business.

Previous Mastermind Episodes Mentioned:

Mastermind Smorgasbord: Which type will you pick?

Masterminds: Your Next Step? 

Mastermind Basics: What They Are + Why You Need One 

Ron's Website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Kathryn McGarvey is a seasoned marketer, client researcher + founder of Nosy HQ. She’s got a sharp eye for insights, a passion for problem-solving + a fabulous giggle.

Look for more episodes in this Classics strand. There’re some absolute corkers such as Jack and the Beanstalk discussed with a mediator + The Emperor 's New Clothes unpacked with a branding expert. Genius (if I do say so myself).

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

I'm joined again by Ron Tester - you'll remember him from our recent episode where he decided to launch his own Mastermind. We use his service + health-based business as a case study to examine which Mastermind format would serve him best.

Whether you're just starting to think about running a group or ready to launch one tomorrow, todays show lays out all the different options for you. Think of it as your complete mastermind buffet.

And Ron’s Mastermind plans might just inspire your own Mastermind adventure.

Look for more shows in this Mastermind strand where we explore the ins + outs of Masterminds + how they can elevate your business.

Previous Mastermind Episodes Mentioned:

Masterminds: Your Next Step?

Mastermind Basics: What They Are + Why You Need One

Books discussed in this episode:

Book Yourself Solid - Michael Port

Ron's Website: rontestercoaching.com

====

If you’d like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

And as far as I’m concerned, yes you should, but… Rachel Allen copywriter + owner of Bolt from the Blue Copywriting is with us again to share that just maybe you should put your avatar out of its misery instead.

Because today’s show is another Unpopular Opinion + this one is quite spicy indeed.

Oddly, I actually agree with her – but killing? Perhaps not. Listen in to learn what to do instead.

And if you enjoy a fresh take to shake up your perspective, look for more episodes in the Unpopular Opinions strand.

The Improve Your Messaging Mini-Training Episodes – Liz solo episodes: 

#1: Positioning

Get super clear on what your business does better than anyone + why that’s important to your client.

#2: Avatar’s Pain – this episode

Understand your Avatar’s pain – this is crucial for tailoring your messaging and offerings to meet their needs.

#3: Core Messaging

This show - where we bring it all together to create a refreshed Core Message. 

Books discussed in this episode:

Buyer Personas - Adele Revella

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel’s email: rachel at boltfromthebluecopywriting.com 

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Ulli shares insights on groupthink, the power of dissenting voices + how to navigate the tricky waters of product testing without falling prey to confirmation bias. Plus there’s a lot of giggling.

This episode is part of our Classics series, where for no reason at all, we take beloved stories + uncover their unexpected business lessons. 

Books discussed in this episode:

The Brand Positioning Workbook - Ulli Appelbaum

The Emperor's New Clothes - Hans Christian Andersen

Ulli's Book: The Brand Positioning Workbook

Ulli's LinkedIn: linkedin.com/in/ulliappelbaum

Ulli’s Instagram: instagram.com/firstthetrousers

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Avery knows of which he speaks - he’s a talented screenwriter, director + professor at two different universities.

We look at how to sell your ideas + yourself effectively, whether in person or over Zoom. He shares his insights on code switching, building rapport, + the importance of following up after a pitch.

And there’s time to discuss a variety of Percival Everett books too… Avery certainly knows how to give good value in a short time. Just like a good pitch.

Look for more shows in this Book Huddle strand where we have experts share their favorite books.

Books discussed in this episode:

James - Percival Everett

The Adventures of Huckleberry Finn - Mark Twain

Erasure - Percival Everett

American Fiction - Percival Everett

Avery's IMDB: Avery O. Williams -https://www.imdb.com/name/nm0930058

Avery's Instagram: @averyowilliams

Avery's Facebook: Avery O. Williams

Avery's Peloton: @AveryOWilliams

====

If you’d like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We looked at the importance of ingenuity + lateral thinking in overcoming challenges, drawing parallels between imaginative problem-solving and the entrepreneurial journey.

We look at Harold's simple, creative approach to problem-solving - it maps perfectly onto business challenges. Whether he's drawing himself a boat when he's drowning or creating a window around the moon to find his way home, there's something powerful here about lateral thinking and taking direct action - exactly what we need as entrepreneurs.

Be sure to look for more shows in this Classics strand, where we continue to uncover the business wisdom unwittingly hidden in timeless tales.

Book discussed in this episode:

Harold and the Purple Crayon - Crockett Johnson

Izolda’s Book: Speak From Within

Izolda's Main Website: izoldaspeaks.com

Izolda’s Voice Training site: voicemastery.studio

Izolda’s Choir Website: philosopherstones.com

====

If you’d like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

This alone is interesting, but what make it even more so is how Todd + Leah Rae have taken these powerful relationship-building techniques + translated them into the digital world.

The Getts are an absolute delight, sharing their journey from network marketing struggles to running their successful online business, Digital Trailblazers.

Whether you're creating content, building your online presence, or looking to deepen client relationships, you'll discover why FBI psychology might be exactly what your marketing strategy needs.

Look for more shows in this Book Huddle strand where we have experts share their 

Books discussed in this episode:

The Like Switch - Jack Schaefer

Captivate - Vanessa Van Edwards

Cue - Vanessa Van Edwards

Leah Rae + Todd’s Website: digitaltrailblazer.com

Leah Rae + Todd’s Podcast: Digital Trailblazer Podcast

====

If you’d like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

With a focus on the hostile work environment Cinderella endures, we unpack the not-so-pretty dynamics of her family life + the shocking fate of her stepsisters. Kirstin shares her insights on conflict resolution + the importance of psychological safety.

This episode is part of our Classics series, where for no good reason at all, we consider well known stories as if they were business books. 

Book discussed in this episode:

Cinderella – The Brothers Grimm

Kirstin's Website: CollaborationSchool.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We look at the importance of creating cultures of belonging in the workplace, exploring big concepts like privilege, implicit bias + the what inclusive leadership actually means day-to-day. 

Jennifer shares her insights on how small businesses can foster a happier, more equitable environment for everyone. 

Look for more shows in this Author Interview strand where we explore the minds of authors making waves in their fields.

Book discussed in this episode:

How to Be an Inclusive Leader - Jennifer Brown

Jennifer’s Website: JenniferBrownSpeaks.com

Jennifer's podcast: The Will to Change

Jennifer's LinkedIn: @jenniferbrownconsulting

Jennifer's Instagram: @jenniferbrownspeaks

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We dig into the challenges of expert knowledge, the importance of empathy in communication, + how a good explanation can create those lightbulb moments for clients.

Look for more shows in this Book Huddle strand where we have experts share their 

Books discussed in this episode:

The Art of Explanation - Lee Lefevre

The Art of Explanation - Ross Atkins

Eugene’s Homepage: destinyhacks.co

Eugene's LinkedIn: EugeneKChoi

Eugene's Instagram: EugeneKChoi

Eugene’s Online Community: neurohackingschool.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

And how she uses it to bring in more work for herself while raising awareness within the design community. Thought-provoking + practical, our conversation shows how you might want to use your own book too.

This episode is part of our Your Biz Needs a Book series, where we not only aim to convince you to write a book – but highlight how authors leverage their books to enhance their businesses. 

Jessica's Website: www.jessicabantom.com

Jessica's Twitter: x.com/jessicabantom

Jessica's Linkedin: linkedin.com/in/jessicabantom/

Jessica’s Book: Design for Identity 

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

But today, we’re unpacking marketing through the unlikely medium of the Grimm Brothers' Rapunzel. We use it as a jumping off point for a discussion on marketing your biz (or book).

This odd lens gives us a different look at a big topic. Plus, there’s quite a of giggling. 

Look for more shows in this Classics strand where we view well known tales through a business lens.

Debbie's Website: debbiejenkins.com

Debbie's Book Publishing site: shortvaluablebooks.com

Debbie's Books: 

Stop Selling Books Nobody Buys 

Stop Writing Books Nobody Reads 

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

She deeply understands how narrative shapes our lives + influences our interactions – and if that sounds dull, this conversation is filled with her wild enthusiasm for how us humans light up when we’re told a good story. 

We discuss how story connects us with others + how to use it to navigate difficult conversations with empathy + curiosity. We discuss books focused on both those things.

Look for previous Marsha shows, from her author interview to my fave – our 50th episode, where I shared some cracking stories and Marsha explained why they actually work. Fascinating. 

And, of course, look for Book Huddles – where experts share their favourite books. 

Books discussed in this episode:

The Storytelling Animal - Jonathan Gottschall

Difficult Conversations - Douglas Stone, Bruce Patton, and Sheila Heen

Thanks for the Feedback - Douglas Stone and Sheila Heen

Off the Mic - Deborah Francis White and Marsha Shandor

Marsha’s Instagram: @yesyesmarsha

Marsha’s Website + Secret Page - Made Just for Us: www.yesyesmarsha.com/BizBookBroadcast

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discuss what they are, how they work + why they can be a game changer for writers. Charlie shares her decades of experiences running retreats, the importance of carving out time for creativity + the essential role of cake in the process.

We also cover how to run them yourself at home or even… online. Yes, online writing retreats are a thing and Charlie’s run them. Plus, we give you first hints of my upcoming Reading Retreat (you’ll want to come I’m sure, watch this space for more details!) 

This episode is part of the Your Business Needs a Book series - where we discuss how you can elevate your business through the power of the written word.

Charlie's website: urbanwritersretreat.co.uk

Charlie's online version of the Writers Diary: urbanwritersretreat.co.uk/writers-diary-planner

To join the waitlist for the reading retreat, go to lizscully.com/retreat.

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

And to get into the weeds with me, business coach Michael Roderick is back. He’s an expert on messaging, access, + referability and has quite the background including being a Broadway producer + even a teacher.

The classic kids book we consider today is ostensibly a cute tale about a mouse, but actually throws up a lot of questions around boundaries + burnout and how over-delivering impacts our personal + professional lives. 

It’s time to consider our time as valuable currency.

Check Michael’s earlier episode on Goldilocks and the Three Archetypes 

Books discussed in this episode:

If You Give a Mouse a Cookie - Laura Joff Numeroff

Animal Farm - George Orwell

Michael’s LinkedIn: here

Michael's Website: myreferabilityrater.com

Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you’ll get insights direct from Michael Roderick on your top talent and archetype order.

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

She has a background in film, gaming + professional podcasting, so is the perfect person to discuss my fave book on starting a podcast, So You Want to Start a Podcast by Kristin Meisner.

We get into the essential elements - from finding your unique voice to understanding your audience. Michi shares her behind-the-scenes experience on what goes into creating a successful show, emphasizing the importance of planning + structure. 

Look for more shows in this Book Huddle strand where we have experts share their favorite books.

Books discussed in this episode:

So You Want to Start a Podcast by Kristin Meisner

Michi’s website: talesfromastoryteller.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

My guest is Ron Tester, my biz bestie + teetering on the verge of running his own Mastermind. Today I’m hoping to convince him to get on + run one. If you enjoy helping people make decisions, or already have a coaching or consulting business, they’re an utter game changer. 

We discuss who should + shouldn’t run a Mastermind, the benefits of small, intimate groups +how to avoid the pitfalls of poorly run sessions.

Look for more shows in this BizBook Broadcast strand where we explore the intersection of business + books.

Additional Episodes On Masterminds: 

+ Mastermind Basics

Discusses what Masterminds are + why you want one. The basics indeed

+ Expert Panels:

Mastermind Groups: Why They Work | Expert Panel #1

Mastermind Groups: What Makes a Group Awful | Expert Panel #2

Explores the effectiveness of masterminds.

+ Why Your Mastermind Sucks 

The real reason why that Mastermind you (or your friend) tried + hated was awful 

And do check out Ron’s Website – www.rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

While everyone asks about the next big trend or shiny new tool, Allan reveals why the "old boring stuff" - like consistently showing up + deeply understanding your target market - is what truly matters. Plus, he shares a brilliant hack for truly understanding your market that's worth more than months of online research.

His practical approach focuses not on theoretical frameworks, but on the daily, weekly, and monthly actions that drive real results.

Look for more shows in this Author Interview strand where we delve into the minds of brilliant authors + their insights.

Books discussed in this episode:

The One Page Marketing Plan - Allan Dibb

Lean Marketing - Allan Dibb

Profit First - Mike Michalowicz

Allan's LinkedIn: www.linkedin.com/in/allandib

Allan's Instagram: www.instagram.com/allandib

Allan's website: leanmarketing.com

Go to the website to get you 1-page marketing canvas for free. 

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

But today we’re getting under the hood on how he uses the book to fill workshops + bring in fresh leads. Fascinating stuff + Wayne shares lots of great tips. 

Do check out his earlier Author Interview – where we focus on the books content – today, we’re all about how it works as a tool (and work it does!)

This episode is part of our Your Biz Needs a Book strand, where I hope to convince you a biz book deserves to be in your near future.  

Wayne’s Books discussed in this episode:

The Long Distance Leader - Wayne Turmell + Kevin Eikenberry

The Long Distance Teammate - Wayne Turmell + Kevin Eikenberry

Meet Like You Mean It - Wayne Turmell

Wayne's LinkedIn: inkedin.com/in/wayneturmel

Wayne's podcast: longdistanceworklife.com

The Remote Leadership Institute: remoteleadershipinstitute.com

Kevin Eikenberry Group: kevineikenberry.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Because today I encourage her to have a bit of a rant, as she shares her Unpopular Opinion about AI. Sure it can be helpful, but it so easily leads us astray. Time for a critical eye a we pick our way through the newly emerging tech landscape without losing our unique voice.

Check out other epiodes in this Unpopular Opinions strand. You’ll find some fresh but spicy takes. 

Books discussed in this episode:

AI Snake Oil by Arvind Narayan and Sayesh Kapoor

Taming Silicon Valley by Gary Marcus

Artpreneur by Miriam Shulman

Miriam's Book: Artpreneur 

Get the first chapter of Artpreneur for free here: schulmanart.com/believe

Miriam's Podcast: The Inspiration Place Podcast

Miriam's Website: schulmanart.com

Miriam’s Instagram: instagram.com/schulmanart

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We look at the essential elements every coach needs to concentrate on + dig into why so many new coaches sadly don’t do well. 

Look for more Author Interviews on the show – I’ve been lucky enough to speak to some fascinating people with fascinating books.

Sarah’s Book: A Coaching Business in a Book

Sarah's website: thecoachingrevolution.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Trouble is, there are so many time management systems out there. So it’s helpful to discuss one that actually works in a live business situation. That’s exactly what today’s book Productivity Ninja has done, helping Vineeth create simple workflows to tackle tasks in a timely manner not just for him, but his whole team. 

Click play to see if it’ll work for you. You never know, as well as helping you speed through tasks - it might just help with overwhelm too. 

This is a Book Huddle, where we have experts share their favorite books. Do look for more shows in this strand. 

Book discussed in this episode:

How to Be a Productivity Ninja by Graham Alcott

Vineeth’s Linked in: here

Vineeth's Course Website: subscribepage.io/v1h8Iz

Vineeth's Website: hotelladder.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

In this special Solo show, I walk you through the entire process, just like you’re one of my strategy clients. You’ll dig into what worked + what didn’t and how to parse that information to set you up for success in the coming year. This is the missing piece for strategy success

Plus, I cover a little closing ceremony that anyone can do that’ll help bring your subconscious onboard with achieving your goals. It’s quick, effective + you’ll only feel a tiny bit silly. But it’s super effective. 

Look for more of these Liz Solo shows in this series where I share practical strategies for business growth + personal development.

Upcoming of interest – more info here

• Mastering Mastermind Course: My flagship course on running Masterminds, runs live from late January. 
• Masterminds: New Mastermind groups are starting throughout Q1

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We share the books we’ve been loving recently. And they cover the gamut from the complexities of love and trauma with the intricate character development to a very odd book about a skyscraper so big it’s become a nation state. 

We get into the societal implications of book banning and I share another book from my ongoing personal book festival of Korean and Japanese literature. You can hear our palpable excitement as we convince each other to try something new.

The next Fiction Pop-Up episode end of February. And look for much more Ally in our Your Business Needs a Book series where she shares her insight on writing biz books 

This episode is part of the December Daily, where the show is, possibly foolishly, daily for the whole month.

Books discussed in this episode:

It Ends With Us - Colleen Hoover

It Starts With Us - Colleen Hoover

Ugly Love - Colleen Hoover

Olive Kitteridge - Elizabeth Strout

Olive Again - Elizabeth Strout

My Name is Lucy Barton - Elizabeth Strout

One True Loves - Taylor Jenkins Reid

The Seven Husbands of Evelyn Hugo - Taylor Jenkins Reid

Malibu Rising - Taylor Jenkins Reid

Daisy Jones and the Six - Taylor Jenkins Reid

Tower – Bae Myung Hoon

Ally’s Website:  www.thewritersally.com 

Ally's Goodreads: Allyson E Machate

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Candice shares insights on the real reasons behind writing struggles, from fear to fatigue, and offers practical tips to get those creative juices flowing again.

Look for more episodes in the Your Biz Needs a Book series - which aims to convince you to write a book to your biz. It’s also an excuse for me to get extra coaching for my own book, Think Like a Film Crew, out in the spring (possibly the late spring)

This episode is also part of our December Daily episodes – where, you guessed it, the show is, gasp, daily for the whole month.

Book discussed in this episode:

Wave by Sonali Deraniyagala 

Candice’s Website:  candiceldavis.com

Candice’s Podcast:  Nothing but the Words

Candice's Instagram: instagram.com/candiceldavis

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We examined the implications of Jack's actions + the giant's misunderstood role, revealing how these themes resonate in both personal + professional relationships. Our conversation highlighted the significance of clear communication + proactive conflict management, making it relevant for anyone navigating challenges in their own lives.

This episode is part of our Classics series, where we take beloved stories + dissect them through a business lens. Foolish? Yes! Fascinating? Also yes!

It’s also part of the December Daily, where - you guessed it - the show is daily for the whole month.

Book discussed in this episode:

Jack and the Beanstalk 

Kirstin’s website: collaborationschool.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discuss how many of us are actually codependent in our relationship with the way we run our businesses. Jess shares her insights on the importance of recalibrating our habits and finding balance in our work lives, especially for those of us who tend to overwork. Which let’s face it, is most small business owners.

Look for more Book Huddles like this, where experts share their fave books.

This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Books discussed in this episode:

The Language of Letting Go - Melody Beattie

Jess's Website: www.jessicaruthshepard.com

Jess's Email: [Contact through website]

Jess's Instagram: instagram.com/jessiesheps

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We realized both of us had RuPaul’s newish memoir on our to-be-read pile + decided to read it + meet back on the show to discuss insights it has for business.

They are, of course, legion - RuPaul's journey from a challenging childhood to becoming a global icon offers valuable insights for anyone with a huge vision starting from scratch. We get into the importance of embracing one's uniqueness, ego vs confidence + the power of self-acceptance.

Look for more Book Huddles where experts share their fave books.

This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Book discussed in this episode:

RuPaul 's House of Hidden Meanings 

Michelle's website: awarenessstrategies.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We get stuck into discussing introversion + extroversion and how these traits shape our lives. Melissa is a deep introvert + I’m a quiet extrovert so we discuss Susan Cain’s book on the topic + how this all plays out in a society that often celebrates extroversion. 

This episode is part of our Book Huddle strand, where experts discuss the themes + ideas from their favorite books. Look for more shows in this series where we have experts share their favorite books.

This episode is part of the December Daily, where the show is, possibly foolishly, daily for the whole month.

Books discussed in this episode:

Quiet - Susan Cain

Melissa's website: mediachick.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We cover the spectrum from long + involved histories, peppy + inspiring sales memoirs and even a shortish essay about why we should read kids books as adults, 

This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month

Books discussed in this episode:

My Life at General Motors by Alfred Sloan

Sell It Like Serhant by Ryan Serhant

Why You Should Read Children's Books Even Though You Are Old and Wise by Katherine Rundell – alternate article if you can’t get hold of the book here

Super Infinite: The Transformations of John Donne by Katherine Rundell

The Five Dysfunctions of a Team by Patrick Lencioni

What Does This Button Do? by Bruce Dickinson

Ron's website: rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Using the beloved Dr Seuss book as our jumping off point, we delve into the ups + downs of creative pursuits, exploring the importance of taking risks, embracing challenges + finding joy in the process.

Look for more shows in this Classics strand where we take books that are very much not business books + consider them as though they were.

It’s also part of the December Daily – where, you guessed it, the show is gasp, daily for the whole month

Books discussed in this episode:

Oh, the Places You 'll Go - Dr. Seuss

Matt's Grant Website: huggrant.com

Matt's Main Website: charlotteiscreative.com

Matt’s Instagram: CLTiscreative

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Our jumping off point was Adam Grant’s book Originals + from there we discussed the importance of challenging the status quo, embracing diverse perspectives + cultivating an environment where everyone feels safe to express their ideas.

Look for more Book Huddle episodes where we have experts share their fave books.

This episode’s also part of the December Daily – where, you guessed it, the show is gasp, daily for the whole month

Books discussed in this episode:

Originals - Adam Grant

Hidden Potential - Adam Grant

Think Again - Adam Grant

Give and Take - Adam Grant

Option B - Adam Grant

They F*** You Up - Oliver James (note: the title contains a swear word)

Philip Larkin’s poem of the same name 

(mentioned in relation to the title of Oliver James's book)

Farrah's Website: gofarsight.com

Farrah’s Podcast: Far Sight Chats

Farrah's LinkedIn: linkedin.com/in/farahbala

Farrah's Instagram: instagram.com/farahbala

Farrah’s X: twitter.com/farahbala

Farrah's Facebook: facebook.com/FarahBala

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Using the fabulous Art of Gathering as our jumping off point we discussed how to create meaningful connections + foster a sense of belonging. Interestingly this starts not with the moment guests arrive but way back with the intention of the invitation. 

Tonya has years of experience creating online events + I’ve been running online Masterminds for years so we go deep on how to make virtual groups feel much more than just another zoom session. 

Look for more Book Huddles where experts share their fave books.

This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Books discussed in this episode:

The Art of Gathering: How We Meet and Why It Matters by Priya Parker

Tonya's Facebook Community: The Secret to Thriving Online Communities

Tonya on LinkedIn: linkedin.com/in/tonyakubo

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

It doesn’t have to be this way.

In this Solo show, I break it down the usual culprits for how it all goes wrong. So, you’ll know how to spot the real deal from the lackluster impostors. I

if you’ve ever felt like your Mastermind was just a glorified networking event, this chat is for you.

Look for more Liz Solo shows – were I share mini-training + coaching advice.

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discussed practical strategies on, amongst other things, how to find your unique voice + connect with your audience. Joanna's clear anyone can produce effective writing with the right approach.

This episode is also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Extra Episodes Mentioned

1. Audio for Authors - An episode featuring Joanna Penn and Katherine Goldman, discussing the legal aspects of audio for authors.
2. Writer 's Block - An upcoming episode in the December Daily Sessions series that will address overcoming writer's block.

Make sure to check these out for more insights and tips on writing and publishing!

Joanna’s books discussed in this episode:

How to Write Nonfiction: Turn Your Knowledge into Words 

Audio for Authors - Joanna Penn

Career Change - Joanna Penn

Writing the Shadow - Joanna Penn

Pilgrimage - Joanna Penn

Other book mentioned in this episode:

Atomic Habits - James Clear

Joanna's website: thecreativepenn.com

Joanna's podcast: The Creative Penn Podcast

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

The book takes the lean production method + applies it to marketing – which allows you to streamline your efforts for larger impact. Kandas shares insights on effective email marketing + the importance of understanding your customers' pain points.

Look for more shows in this Book Huddle strand where we have experts share their favourite books.

This episode is part of the December Daily, where the show is, possibly foolishly, daily for the whole month.

Books discussed in this episode:

The One-Page Marketing Plan - Allan Dibb

Lean Marketing - Allan Dibb

Radical Remission - Kelly A. Turner

Kandas' Website: kandasrodarte.com

Kandas' Podcast: Gratitude Geek

Kandas' YouTube: here

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We looked at the legal pitfalls around creating audiobooks, what to look for with new AI voice technologies + the importance of securing rights and contracts. Scary, but important to know. 

Look for more episodes in this Your Biz Needs a Book strand.

It’s also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Book discussed in this episode:

Audiobooks, Podcasting and Voice Technologies by Joanna Penn

Kathryn's website: creativelawcenter.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Look for more shows in this Classics strand where we take a whimsical look at non-business books + somehow manage to extract business insights.

This episode is also part of our December Daily episodes – where, you guessed it, the show is, gasp, daily for the whole month.

Books discussed in this episode:

Good to Great - Jim Collins

Ask - Ryan Levesque

And do check out Ron’s Website – www.rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

So, I brought in Rachel Allen, owner of Bolt from the Blue Copywriting + marketing maven. 

We discuss three books on different aspects of persuasion getting into details on the importance of empathy in marketing + how to create a magnetic experience for potential clients.

Look for more Book Huddle episodes where experts share their fave books.

This episode is also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Books discussed in this episode:

Switch - Chip Heath and Dan Heath

Blue Ocean Strategy - W. Chan Kim and Rene Mauborgne

The Chimp Paradox - Steve Peters

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel’s email : rachel @boltfromthebluecopywriting.com 

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

So far, we’ve identified a handful of short, but super powerful sentences that describe your Fundamental Business Position + exactly what your client needs help with, or the Avatar’s Pain. 

Today, we’re bringing those pieces all together to create a Core Messaging that will resonate with your clients + reflect your position.  

Look for previous shows in this series:

#1: Positioning

Get super clear on what your business does better than anyone + why that’s important to your client.

#2: Avatar’s Pain – this episode

Understand your Avatar’s pain – this is crucial for tailoring your messaging and offerings to meet their needs.

#3: Core Messaging

This show - where we bring it all together to create a refreshed Core Message. 

This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

I’m fascinated why – so Michelle shares her thoughts on why these older titles still hold value, even if they come with some very dated ideas. It’s very interesting.

Look for more shows in this Book Huddle strand where we have experts share their favorite books.

This episode is also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Books discussed in this episode:

       Think and Grow Rich - Napoleon Hill

       The Science of Getting Rich - Wallace C. Wattles

       Mindset - Carol Dweck

       Rising Strong - Brené Brown

Michelle's website: awarenessstrategies.com

Michelle's LinkedIn: inkedin.com/in/michellenedelec

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Having seen the pressure to perform from every angle, Brette dives into the impact of social media and hashtag culture. We explore how these trends can reduce us to catchy phrases, making it easy to lose sight of who we really are.

Brette stresses the importance of taking real, actionable steps after those big epiphanies—instead of just slapping on a hashtag and calling it a day.

Look for more shows in this Unpopular Opinions strand where we tackle the hot takes on popular topics.

This episode is also part of our December Daily episodes – where, you guessed it, the show is, gasp, daily for the whole month.

Books discussed in this episode:

You Are a Badass - Jen Sincero

Get Your Point Across in 30 Seconds or Less – Milo O Frank

You Are a Badass at Making Money - Jen Sincero

Daring Greatly - Brené Brown 

The Secret - Rhonda Byrne

Brette also mentioned, her pal Jason Blitmans show - Gays Reading Podcast

Brette's Website: www.brettegoldstein.com

Brette's Instagram: @brettegoldstein

Brette's LinkedIn: here

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

So, for no sensible reason, today we’re considering a little thought experiment about what it’d be like to wake after a 100 years. What would have changed? What would still matter? And more importantly, how on earth will we earn a living 100 years from now

This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Book Mentioned in this episode:

The One Page Marketing Plan - Allan Dibb

And do check out Ron’s Website – www.rontestercoaching.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Together we dig into the power of brand associations - including how to identify your brand enemy + why it’s so helpful to do so. Ulli shares practical insights to help any business owner sharpen their brand strategy.

This episode is part of our December Daily episodes – where, you guessed it, the show is, gasp, daily for the whole month.

Ulli's Book: The Brand Positioning Workbook

Ulli's LinkedIn: linkedin.com/in/ulliappelbaum

Ulli’s Instagram: instagram.com/firstthetrousers

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We delve into various pitfalls, from high-pressure sales tactics to the importance of finding a coach who truly understands your actual business needs. Plus much more. 

This episode is part of our new Red Flags series, designed to help you make smart decisions for your biz, particularly when choosing a coach. 

It’s also part of the December Daily – where, you guessed it, the show is gasp, daily for the whole month

Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook

Juliet's LinkedIn: linkedin.com/in/julietcorbett

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We look at 3 books that bring into focus the world of change, culture, + the power of diverse thinking. Lucy shares her experiences working with teams + how understanding our emotional responses can lead to better communication + collaboration. And there’s a lot of talk of the chimp mindset. It’s fascinating, do click play. 

Look for more shows in this Book Huddle strand where we have experts share their favorite books.

It’s also part of the December Daily – where, you guessed it, the show is gasp, daily for the whole month

Books discussed in this episode:

The Chimp Paradox by Steve Peters

Rebel Ideas by Matthew Syed

The Culture Code by Daniel Coyle

Black Box Thinking by Matthew Syed (mentioned as a previous work)

Lucy’s Book:  The Innovation Workout

Lucy on LinkedIn:  Profile here

Lucy’s Membership: www.lucidity.org.uk

Lucy’s New Podcast: Juliet & Lucy’s Quiet Leadership Revolution

https://www.quietleadershiprevolution.com/

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Quite a lot apparently - this iconic tale of family, loyalty, and power has rather surprisingly shaped Lou's approach to business. He shares insights on building trust + relationships, and how the lessons from the mafia can surprisingly apply to our professional lives. Gosh.

Look for more shows in this Classics strand where we take a book that's most certainly not a business book + for no good reaon, treat it as though it were.

It’s also part of the December Daily – where, you guessed it, the show is gasp, daily for the whole month

Book discussed in this episode:

The Godfather - Mario Puzo

Lou's Book: Video Marketing Rules

Lou's Website: loubortone.com

Lou’s Podcast: Take the Cannoli: The Godfather Podcast

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Izolda shares practical tips that can transform anyone from a nervous wreck to a confident speaker, making it clear that we all have a story worth telling.

Look for more Author Interviews – there’s lots of inspiring conversations that’ll maybe introduce new authors + books to you. 

It’s also of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Izolda’s Book: Speak From Within 

Izolda’s Podcast: Creative Solutions Podcast

Izolda’s Website: Izoldaspeaks.com

Izolda’s LinkedIn: inkedin.com/in/izoldat

Izolda’s Instagram: instagram.com/izoldat

Izolda’s TikTok: IzoldaT

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

That’s vital of course – this book… is a smidge problematic. Though it does cover helpful things such as how our thoughts shape emotions + the importance of taking a pause for more constructive interactions – it has a few things I found tricky. Join us to find out why. 

This episode’s part of the December Daily – where, you guessed it, the show is gasp, daily for the whole month

Books discussed in this episode:

The Relationship Handbook - Dr. George Pransky

Difficult Conversations - Douglas Stone + Bruce Patton + Sheila Heen

Anke’s Book: Taming the Tech Monster

Anke's Dog Website: soultouchedbydogs.com

Anke’s Main Website: ankeherrmann.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We dive into the delights of embracing imperfection + the beauty of obscurity in the early stage of our creative journey. Eli shares her insights on how creativity is at the heart of business, encouraging us to stop waiting for the perfect moment + just get started.

Look for more shows in the Book Huddle strand where experts share their fave books.

This particular episode is also part of our December Daily episodes – where, you guessed it, the show is, gasp, daily for the whole month.

Books discussed in this episode:

Steal Like an Artist - Austin Kleon

Show Your Work - Austin Kleon

Keep Going - Austin Kleon

Eli’s Website: www.elinortrierstudio.com

Eli’s Newsletter sign-up: EleanorTriaStudio.com/keep-in-touch

Eli’s YouTube Channel:  Zuzu's Haus of Cats

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

In this mini-series, I’m giving you exact tools to improve your messaging. Why? Because even a small improvement in your messaging can transform your business, giving you more clarity + connection with your audience. And that means more sales.

Last time, we worked on your Position - your core beliefs + what sets your business apart. Now, we’re diving into the next crucial step: understanding your Avatar’s Pain. It’s all about truly understanding your ideal customer. It’s how you can tailor your messaging to meet their exact needs and build trust.

Listen to the whole show to learn more including how to do the work + lots of ideas on how to discover how your Avatar really feels. Then come back here for a reminder of the questions to work on.

Avatar’s Pain Points – Your Questions

     + How do they describe their problem at 11am?

     + How do they think about their problem lying awake at 3am?  

     + What’s the most desperate/dramatic version of those 3am thoughts?

Remember:

     + Keep working till each sentence is very short – ideally 5 words – no more than 7

     + Be bold with the fear driven version – our 3am selves are drama queens

Result:

When you’re finished, you’ll have 3 very short sentences – 1 each for how your Avatar describes their problem at 11am, 3am + deep in the fear at 3am. Add them to the 4 sentences of your position. Remember, it’s ok to come back + refine them over time. Next time we work on your Core Message.

Add this to your Fundamental Business Position + Main Product Position from the positioning show. Find that show here

Look for more shows in this series:

#1: Positioning

Get super clear on what your business does better than anyone + why that’s important to your client.

#2: Avatar’s Pain – this episode

Understand your Avatar’s pain – this is crucial for tailoring your messaging and offerings to meet their needs.

#3: Core Messaging

Here’s we’ll bring it all together to create a refreshed Core Message. 

Previous Solo Show mentioned in this episode:

Craft a Transparent Learning Path to Endless Clients

This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

For our Classic today we’re considering Goldilocks, but instead of bears, we have 3 archetypes. Michael's insights on the scientist, celebrity + magician archetypes provided a fresh perspective on how we can better understand ourselves + our clients

This episode is part of our Classics series, where we take beloved stories + dissect them through a business lens. Foolish? Yes! Fascinating? Also, yes!

It’s also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

Books discussed in this episode:

Goldilocks + The Three Bears - Traditional

The Four Hour Work Week by Tim Ferriss

Michael's Website: myreferabilityrater.com

Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you’ll get insights direct from Michael Roderick on your top talent and archetype order.

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Join us as we nerd out over books we’ve loved with delightfully flawed characters, show the ruthlessness of the publishing world + the complexities of identity in literature. 

You can hear our palpable excitement as we convince each other to try each others choices. 

The next Fiction Pop-Up episode end of December. And look for much more Candice in our Your Business Needs a Book series. She’s graced the strand many times before with her insightful take on writing biz books 

This episode is part of the December Daily, where the show is, possibly foolishly, daily for the whole month.

Books discussed in this episode:

      Yellow Face - R.F. Kuang

      The City of Last Chances - Adrian Tchaikovsky

      The Vanishing Half - Brit Bennett

      The Bookshop Woman - Nanako Hanadate

      The Days at the Morisaki Bookshop - Satoshi Yagisawa

      Welcome to the Hyun-Eun Dong Bookshop - Hwang Bo-Rum

      Lessons in Chemistry - Bonnie Garmus

Candice’s Website:  candiceldavis.com

Candice’s Podcast:  Nothing but the Words

Candice's Instagram: instagram.com/candiceldavis

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

In this mini-series I’m going to give you exact tools to improve your messaging. You want that because super clear messaging can change your whole business for the better. 

But it can be a very confusing topic because it’s often taught in a complex way. Today, we’ll start with the basics and then refine your Position - your core beliefs. Don’t worry - it’s quick and simple.

In the next, we’ll dive into Avatar Pain + how to research it. Then we’ll bring it all together in fresh core messaging which you can use to improve your copy, ads, socials, even briefing staff. 

So today, we start with getting you clear on your Fundamental Business Position + your Main Product Position. Listen to the whole show to learn why this is important + how to do the work. Then come back here for a reminder of the questions to work on.

Your aim is to get both position statements down to 2 very short sentences that describe what your business does better than anyone + why that’s important. 

Be strict with yourself + work on your sentences till they’re no more than 5 or 6 words long. This will force you to be very clear in your thinking. Remember no-one but you will ever see this (unlike your messaging which your clients will see).

Fundamental Business Position:

     + This is a fundamental belief you have – your client will never see it

     + Keep working till it’s very short – ideally 5 words – no more than 7

     + It can be bold or obnoxious, but it must feel true about you + your biz

     + No more than 2 Fundamental sentences 

Main Product Position:

     + Now do the same but for your main product or service line

     + Just do it for one product right now

Result:

When you’re finished, you’ll have 4 very short sentences – 2 for your business + 2 for your product. Remember, it’s ok to come back + refine them over time. 

Look for more shows in this series:

#1: Positioning – this episode

Get super clear on what your business does better than anyone + why that’s important to your client.

#2: Avatar’s Pain

Understand your avatar’s pain – this is crucial for tailoring your messaging and offerings to meet their needs.

#3: Core Messaging

Here we’ll bring it all together to create a refreshed Core Message for your business. 

Previous Solo Show mentioned in this episode:

Free Up Your Time and Get More Done: Use Stacking

This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Tonya and I break down how conflict starts and, more importantly, how to keep it in check, whether it's around the dinner table or in the office. If you’re gearing up for a tough holiday gathering, or just want better conflict skills, this episode’s got you covered.

This episode is part of our Book Huddle strand, where we invite experts to share their favorite reads and the valuable lessons they offer.

And do check out Tonya’s earlier episode on that disturbing book, The Giving Tree

Book discussed in this episode:

High Conflict - Amanda Ripley

Tonya's Facebook Community: The Secret to Thriving Online Communities

Tonya on LinkedIn: linkedin.com/in/tonyakubo

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Tim breaks down how Robbins’ big personality + flashy events have captivated audiences, transforming him into a coaching icon. But we also take a hard look at what’s really going on—Robbins is changing lives – but is his real super power being really, really good at marketing? Brace for some unfiltered insights.

This episode is part of our Unpopular Opinions strand, where I encourage experts to share spicy takes + have a bit of a rant… Which is exactly what we do in Tim’s first Unpopular Opinion about the Prosperous Coach by Rich Litvin.

Books discussed in this episode:

Awaken the Giant Within - Tony Robbins

Mastering Influence - Tony Robbins

The Power of Now - Eckhart Tolle

Tim's Website: thefullybookedcoach.com

Tim’s Book: The Clarity Method

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

The book is refreshingly straightforward, making complex concepts accessible for everyone. We discussed the importance of understanding your target market, crafting the right message, + nurturing client relationships. Our conversation highlighted how focusing on specific niches can lead to greater success, as well as the significance of follow-up in building lasting connections with clients. And there was a lot of giggling.

Look for more shows in this Book Huddle strand where we have experts share their favourite books. I

Book discussed in this episode:

The 1-Page Marketing Plan - Allan Dib

Kandas' Website: kandasrodarte.com

Kandas' Podcast: Gratitude Geek

Kandas' YouTube: here

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We discussed Jane Friedman’s book ‘The Business of Being a Writer’. Our talk was packed with real-world advice on protecting your work without getting lost in legal jargon. Kathryn’s down-to-earth style made even the scariest topics feel manageable. I walked away with a ton of insights, and I think you’ll find her tips refreshing too.

Look for more episodes in this "Your Biz Needs a Book" strand.

Books discussed in this episode:

The Business of Being a Writer by Jane Friedman

Kathryn’s Website: creativelawcenter.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We dive into the art of crafting emails that don’t just grab attention but build real connections. Matthew shares his tips on making emails feel personal and entertaining, with a focus on storytelling and relatability. His approach turns email marketing from a chore into something genuinely enjoyable—for both you and your readers.

Catch more episodes in our Author Interview series, and don’t miss Matthew’s other interview on his first book, Getting a Grip.

Books discussed in this episode:

Book Yourself Solid - Michael Port

Book Yourself Solid for Coaches and Consultants - Matthew Kimberley + Michael Port

Getting a Grip - Matthew Kimberley

Matthew's Main Website: matthewkimberley.com

Matthew's Delightful Website: delightfulbusiness.com

Delightful Emails Course: delightfulemails.com

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Excellent people to dig into what makes a Mastermind Group effective + more entertainingly, what makes one actually awful. We get into the importance of curation, the role of the facilitator + we share insights on how to get the most out of similar groups.

Look for Part 1 - where we discussed why Mastermind groups work so well

Book mentioned in this episode:

Think and Grow Rich - Napoleon Hill

Ally’s Website:  www.thewritersally.com 

Tonya's Facebook Community: The Secret to Thriving Online Communities

Tonya on LinkedIn: linkedin.com/in/tonyakubo

--

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

Well today, in our first ever panel show on the Biz Book Broadcast, I’ve brought in two experts, Ally Machate + Tonya Kubo, both of whom are show regulars. Tonya is a community + marketing specialist + Ally is a publishing maven with a large community – both have years of Mastermind experience + are also, happily, in one of my current Mastermind groups. 

This episode is Part 1 + together we dig into why Mastermind groups work, looking particularly at the value of accountability, curated groups + the importance of being properly seen in a supportive environment. 

Part 1 of 2 – don’t miss Part 2 where we get into when Masterminds go wrong

Book mentioned in this episode:

Think and Grow Rich - Napoleon Hill

Ally’s Website:  www.thewritersally.com 

Tonya's Facebook Community: The Secret to Thriving Online Communities

Tonya on LinkedIn: linkedin.com/in/tonyakubo

====

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We explore the importance of weaving personal stories into business lessons, while also addressing common pitfalls that many authors encounter. Kerra expertise shines through as she emphasizes the need for clarity, actionable steps, + the value of good editing in crafting a compelling narrative.

Look for more shows in this "Your Biz Needs a Book" series. 

Kerra’s Book - Restorative Communities; from Conflict to Conversation 

Kerra’s Instagram: here

Love in the Time of Collards on Instagram: here

Woodbine Ventures on Instagram: here

Books discussed in this episode:

Tracking Wonder - Jeffrey Davis

We Should All Be Millionaires – Rachel Rodgers

The Woman I Am - Diane von Furstenberg

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We delved into the nuances of hype, exploring how it can be harnessed ethically to promote meaningful work. Michael shared his thoughts on the importance of creating memorable experiences + clear messaging, as well as the power of building relationships with influential figures in your industry. 

Look for more Author Interview episodes on the Biz Book Broadcast.

Michael's book: The Hype Handbook

Michael's website: michaelfschein.com

Michael’s company: microfamemedia.com

Other books mentioned in this episode:

Artpreneur - Miriam Shulman

Unleash the Power Within (referred to as "Unbelievable Power") - Tony Robbins

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

And that’s just what I do in this episode. Small group Masterminds are about much more than just accountability – they’re a place to ideate, get support and really grow your business + yourself. Plus, they’re fun.

After this show, you’ll want to be in one.

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

The obvious thing to do with such skill is to consider the burning question – what if the Harry Potter books were about business? Apart from the usual giggling, we get into how narratives can shape our identities + resonate with others, especially in the context of building a brand.

This episode is part of our ‘Classics’ strand – look for more in the series.

Miriam's Book: Artpreneur 

https://amzn.to/3XqBFHv

Code: 8671b2d8b9b77048c40762843567f4afbbdb9507 

Get the first chapter of Artpreneur for free here: https://www.schulmanart.com/believe

Miriam's Podcast: The Inspiration Place Podcast

Miriam's Website: https://www.schulmanart.com

Miriam’s Instagram: https://www.instagram.com/schulmanart

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

The Unpopular Opinions strand is all about ranting - and today we look at the travesty that is books written in the 'Business Parable' style. These simplified narratives, lack depth + nuance, ultimately failing to engage readers. They often feel contrived + preachy, and we discussed the importance of real-world applicability in business literature. 

But in the third part of the show, Sean reveals a dark parable secret he's been keeping. I am appalled. Tune in to discover the secret (I still can't quite believe it)

Look for more episode n this Unpopular Opinions series.

Sean’s Book:  How to Write Fast – Sean Platt + Neeve Silver

Click link to see on Amazon #affiliated https://amzn.to/3V5V9z3

Sean’s Publishing Website:  Sterling & Stone

https://sterlingandstone.net/

Sean’s Ghost-writing Website:  Invisible Ink Media

https://invisibleink.media/dl/home

Sean’s personal Website: seanplatt.net

Sean on LinkedIn: Profile here

Books discussed in this episode:

Click links to see on Amazon #affiliated

The E-Myth by Michael Gerber

Who Moved My Cheese by Spencer Johnson

The One Minute Manager by Kenneth Blanchard and Spencer Johnson

Outliers by Malcolm Gladwell

The Goal by Eliyahu M. Goldratt

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

In todays Book Huddle we discussed ‘How to Get Your Point Across in 30 Seconds or Less’ an ‘80s classic with much still helpful for us today. We delve into the importance of clarity, understanding your audience, + the power of a well-crafted hook. 

Brette's Website: www.brettegoldstein.com

Brette's Instagram: @brettegoldstein

Brette's LinkedIn: here

Today’s Book:

How to Get Your Point Across in 30 Seconds or Less - Milo Frank

If you’d like my help with your Business go to www.lizscully.com/endlessClients

====

And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

In part 1 we looked at why your biz will benefit from creating a fully integrated learning path for your clients. An effective education ecosystem addresses the needs and fears of potential buyers, ensuring they feel confident in their purchasing decisions.

Today in part 2 – I give you the exact task my clients do to mentally step into the shoes of a client at each stage of their journey through your company. This approach not only enhances your business strategy but also fosters a deeper connection with your audience.

It's simple + quick, yet deeply revealing so you’ll know which pieces are missing for your clients. 

If you’d like my help with this work go to www.lizscully.com/endlessClients

Other Episodes Mentioned:

Master Your Learning Path Building Client Trust | Liz Solo Show - Part 1 Overview

This episode covers the foundational concepts of creating your learning path and is essential to understanding the follow-up discussions in this episode.

Free Up Your Time and Get More Done: Use Stacking - This episode discusses the concept of stacking and how it relates to your learning ecosystem. It complements the learning path discussions.

Playlist of all Liz Solo Episodes here

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

We delve into all things editor - when to bring one on board, the different types of editing + how to handle feedback. Most importantly, we highlight the critical role editing plays in ensuring your message resonates with readers.

Do look for other shows in this ‘Your Biz Needs a Book’ series – we’ve gathered quite the group of experts for you. 

Books discussed in this episode:

The Business of Being a Writer by Jane Friedman

Ally’s Website:  www.thewritersally.com 

If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

The problem many businesses have is that they’re not clear enough on what they do + how they help their clients. Let’s fix that by thinking about building a learning path from their first encounter with you to making a purchase. You’ve made lots of content over the years – but there’s holes in it – that needs filling.  

Today I give examples from Biz Book regulars like Candice L. Davis + Miriam Shulman, who have successfully built their own pathways for client education and engagement. We’ll discuss how they can make them even stronger. You’ll want to do this for your own business too. 

This is my newest thinking + the work I’m doing right now. Today is Part 1 - the overview. Look for Part 2 – The How-to in a few days.

If you’d like my help with this work go to www.lizscully.com/endlessClients

Also Check Out This Episode on Stacking :

Free Up Your Time and Get More Done: Use Stacking – It discusses how to be super efficient with your work + time.

Also Mentioned in this Episode:

Artpreneur - Miriam Shulman

The Hype Handbook - Michael Schein

Nothing But the Words - A podcast by Candice L. Davis

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list