How to develop the account. This is bigger than figuring out how to get somebody to buy something. It looks at the customer’s or client’s total situation to identify the root cause of their pain points and provide solutions for today plus building a long-term relationship to upsell your entire offer and become the supplier of choice.

Topics Include:

• ​How to create a compelling picture of the company's future to attract customers, employees, and investors
• How to find high margin customers that fit your process and offer
• How to clarify the role of sales as Business Developers, not just selling
• How to effectively use the business owner and executives in the sales process
• How to build compensation systems that drive the sales force to do the right thing
• How to use technology as the backbone to maximize sales efforts
• Marketing - Find and Attract the Willing
• Sales - Close by Solving Problems
• Service - Experience into an Upsell

Join the Community: Why Join? The answer is simple, every smart business owner knows that their business grows faster when they do. We know it can be lonely at the top. Instead of asking family and friends for advice, join our community of like-minded entrepreneurs and begin building a support network that can identify with your struggles and wants to help you succeed.