If you’ve been feeling behind, overwhelmed, or like you’re trying to shovel water with a fork while everyone else magically surges ahead, this episode is going to give you a huge sigh of relief. You’re not behind. You’re actually ahead of 91% of the world right now. But things are about to change at lightning pace, and how you prepare over the next 12 months is what will determine whether your business grows… or disappears.

Let’s get you ready.

In This Episode, We Cover:

1. The Big Shift: Early Adopters to Mass Adoption

We explore the real meaning behind the numbers:

Only 800 million people currently use ChatGPT, which is just 9 percent of the world.

In 2026, everything changes as we hit mass adoption.

This isn’t fear mongering. It’s commercial reality.

Businesses who embrace AI now will surge ahead. Those who don’t will struggle to compete.

2. The Death of Traditional SEO and the Rise of GEO

For the first time ever, AI language models are sending traffic directly to your website.

ChatGPT, Claude, Gemini and Perplexity now cite sources and link users to your blogs.

SEO is no longer just about Google.

Welcome to Generative Engine Optimization (GEO) – and it is changing the game.

You’ll learn what kind of content LLMs prioritise, why long-form educational blogs are back, and how to ride this wave while it’s still free.

3. How AI Now Determines Whether You Are Trustworthy

AI models don’t judge you on one post.

They scan your entire digital footprint.

We break down the four factors LLMs use to decide whether to show you or your competitor in search results.

If you haven’t been creating long-form content consistently, this episode shows you how to fix that today.

4. The Content You MUST Start Creating in 2026

Forget clickbait hooks and viral trends.

LLMs don’t recognise them, don’t prioritise them, and won’t refer traffic based on them.

I reveal the exact structure you should use for blogs, YouTube videos, podcasts and social content so you start feeding AI what it wants.

Plus: how to actually make your content sound like you (not a robot), even if you use ChatGPT to help write it.

5. The Human Element: Why People Still Choose You

AI amplifies your brand, but it doesn’t replace it.

Your students and clients choose you because of how you make them feel.

We talk personal brand, archetypes, energy, confidence and the role storytelling plays in converting the traffic AI is about to send your way.

6. Three Non-Negotiables for 2026

We finish with three key questions:

What must you stop doing?

What must you start doing?

What is the smartest strategic and energetic move you can make this year?

You’ll hear my honest, hard-hitting answers so you can start planning your 2026 like a pro.

You’ll Walk Away Knowing:

How to prepare your business for the next tech wave

How to get free traffic from ChatGPT and other LLMs

How to create content that search engines AND humans love

How to amplify your brand using AI without losing your unique vibe

How to future-proof your business in a period of massive change

How to become one of the small percentage of business owners who actually stay ahead

Sponsored by Tekmatix

This episode is proudly brought to you by Tekmatix, the AI-powered all-in-one business platform for coaches, course creators and entrepreneurs who want their business to scale without the chaos. Unlimited websites, funnels, courses, emails, automations, CRM, calendars and full tech support, all in one place.

Explore Tekmatix at: tekmatix.com

Links & Resources

All my training, resources and contact links:

www.sarahcordiner.com/links

This podcast was formally called 'The Course Creators Podcast', now rebranded as 'THE SARAH CORDINER SHOW'... and this is the FIRST episode of this new season...

Just as I have obnoxiously named a whole podcast after myself following building a successful personal brand that I leveraged to create a business valued at over $15 million - you can too.

In this episode, I'm going to share tips with you (and permission), to take centre stage as the brand and the human behind your busines, as it is amplified by the incoming wave of AI amplification.

Episode 1: Your Business Will Only Grow To The Level You Are Willing To Be Seen

In this first episode of The Sarah Cordiner Show, I am ripping the bandaid off something most business owners secretly struggle with but rarely talk about out loud.

Visibility.

Not the cute “post twice a week on socials” kind of visibility.

The kind where you put your actual face, name, story, opinions and personality out front and centre and say:

“This is my show. This is my work. This is who I am.”

I share why I made the shift from The Course Creators Podcast to The Sarah Cordiner Show, why it took me nearly seven years to give myself permission to do it, and why your business will only grow to the level at which you are willing to be seen.

The real difference now is not the tool you use, but the way you make people feel.

Your energy, your stories, your quirks, your full unapologetic you.

In this episode, you’ll learn:

• Why your business will only grow to the level you are willing to be seen, and why hiding is now a direct income limiter.
• Why a strong personal brand is more critical than ever in the age of AI generated content.
• The difference between smart evolution and chaotic pivoting, and how to know when it is time to iterate, refine or rebrand.
• How to start with a clear, tight niche at the beginning of your business, then add “rings on the spider web” as your audience and authority grow.
• How my journey from corporate educator to course creator to tech founder can mirror your own staged evolution.
• Why your appearance, age or “hotness” have nothing to do with credibility or authority, and what actually builds a powerful reputation instead.
• How trolls, critics and “Janet next door” often reflect their own discomfort, and why your focus must stay on the people you are here to help.
• Why AI is rapidly becoming the traffic router, but humans are still making the buying decisions, and how your personality becomes the converter.
• How to think about your 5 to 10 year vision, legacy and impact so that it overrides the fear of judgement today.

Inside the episode, I guide you through:

• A simple reflection on your big 5 year goal and why it actually matters to you beyond money.
• Questions to clarify the impact you want to have and what you want people to say about you when you are not in the room.
• A reframe of visibility as a job description and responsibility, not an optional extra.
• How to start stepping into the identity of the future version of you, now, in the way you talk, write, show up and create.
• Why getting clear on your brand archetype and natural style can give you permission to “turn up the volume” on who you really are.

By the end of this episode, you will feel called out, called forward and hopefully called home to yourself.

You will know exactly why your personal brand is not self indulgent, but essential.

And you will have a clearer sense of how to evolve without losing yourself or your audience.

Links and resources mentioned

• Brand archetype assessment and links hub: https://www.sarahcordiner.com/links
• Learn more about Tekmatix, the AI powered all in one business platform: https://www.tekmatix.com
• Work with me and get ongoing support inside The Legends Lab: https://www.sarahcordiner.com/legends

Sponsored by Tekmatix

tekmatix.com.

This is all about Overcoming The Common Fears and Challenges of Moving To The Next Bigger Stage in Your Business.

In it, I talk about some of the challenges you might face as you grow bigger and more visible, 

Dealing with the imposter syndrome and craziness that can come with growth and more success...

...and how to keep on pushing through the friction of growth to ever bigger levels of success as a stand-out expert in your field.

Come and join my 'Legends Lab' if you want to become a stand-out expert in your field.... www.SarahCordiner.com/Legends

Find a quiet place where you can listen to this guided meditation undisturbed, which will help you to attract great wealth and prosperity into your life. You will activate your wealth attraction and money attraction to you.

Join my 10-day challenge to reignite your motivation, recalibrate and reactivate your wealth attraction here: www.sarahcordiner.com/survive

Find a quiet place to listen to this powerful guided meditation which will help you to manifest miracles into your life, will help you to use the law of attraction to make your big goals come true for you.

Join my 10-day challenge to reignite your motivation, recalibrate and reactivate your wealth attraction here: www.sarahcordiner.com/survive

This meditation comes from my "Survive & Thrive 10-Day Challenge" which will help transform your motivation and wealth attraction. Join the challenge here: www.sarahcordiner.com/survive

Content marketing!

LINKS:

Sarah's Edupreneur Academy: www.sarahcordiner.com/academy

FREE Course Creation Starterkit: www.sarahcordiner.com/starterkit

In this episode of the Course Creators Podcast, Sarah will tell you exactly how she wrote a number 1 bestselling book in 72 hours, and how you can do the same.

For full show notes visit:

https://sarahcordiner.com/ep-38-how-i-wrote-and-published-a-number-1-best-selling-book-in-72-hours

Mentioned in this episode:

Bundi Goes To Bed: Bundi's Adventures

Why Does The Wind Move?: Bundi's Adventures

Grandma's Fairies: Flossy, Twinkle and Cotton's Magic Sleeping Dust

sarahcordiner.com/starterkit

#CourseCreation #CourseCreator #OnlineCourses #HighTicket #Expert #CoachingProgram #MembershipSites #Edupreneur #Entrepreneur #KnowledgeCommerce #elearning #HowToCreateCourses #DigitalMarketing #OnlineMarketing #Business #Influencer #7Figures #BookingPodcastGuests

Sam will share the highs and lows and the secrets for anyone at all to overcome any tough time to become a leader worth following.

In this episode you will learn:

• The 3 steps for anyone to overcome challenges
• The blueprint to becoming an influencer worth following
• The future of personal development and how anyone can launch themselves in this Profile Economy

For full show notes visit:

https://sarahcordiner.com/ep-42-how-to-bounce-forward-and-master-influencel-for-the-future-with-sam-cawthorn 

Mentioned in this episode:

speakersinstitute.com

sarahcordiner.com/starterkit

#CourseCreation #CourseCreator #OnlineCourses #MasterInfluence #BounceBack #HighTicket #Expert #CoachingProgram #MembershipSites #Edupreneur #Entrepreneur #KnowledgeCommerce #elearning #HowToCreateCourses #DigitalMarketing #OnlineMarketing #Business #Influencer #7Figures

Are you curious about the rest of Sarah’s story? Listen to this episode of the Course Creators Podcast!

For full show notes visit: https://sarahcordiner.com/ep-32-sarah-cordiners-journey-online-course-empire/

The whole process of creating a membership site can be really overwhelming. There's loads of tech to learn. There's lots of new language to learn. How does it all connect together? How am I going to find people to sign up? That’s exactly what we will be talking about in this episode of the Course Creators Podcast.

For full show notes visit https://sarahcordiner.com/ep-30-subscription-academy-success/

Today, I’m going to take you behind-the-scenes into one of my private, paid workshops. You are going to get the uncut audio of my workshop ‘9 Ways To Grow Your Business in 2020’. You will get access to all of the juice, so that you can grow your business, grow your followers, grow your impact, and grow your income.

For full shownotes, resources, more info about our guest and a transcript, visit: https://sarahcordiner.com/ep-20-9-ways-to-grow-your-business-in-2020/

We want people, particularly our potential customers, to go to Google, type in a question, and boom, some of our content comes up. It could be our blogs that come up, it could be our courses that come up, it could be our YouTube videos that come up and if you hit search on Google, you will find that YouTube videos are one of the first things that come up in those top search results. This is one of the most amazing ways for you to sell your online courses. Get found, get those search engines working for you to grow your impact and your income.

This episode is all about how to sell more courses using YouTube. Rob Balasabas, who is the brand evangelist from TubeBuddy, will give us all his tips and tricks to get started and use Youtube in our business.

Watch the screen demo on Youtube: https://youtu.be/d4pKWOQHWyU

For full shownotes, resources, more info about our guest and a transcript, visit: https://sarahcordiner.com/ep-19-how-to-sell-more-online-courses-using-youtube/

In this episode, I will share one of my livestreams that I did in the private Facebook group for my course. Tune in for everything about the less glamorous side of being a course creator.

For full shownotes, resources and this episode's transcript, visit sarahcordiner.com

The answer is: you need to be doing both, all at the same time. Today we are going to be going through 12 tips to help you stand out as an expert online.

Visit sarahcordiner.com for full shownotes, resources, and this episode's transcript.

I've got 12 tips for you that we're going to go through very quickly. To help you come up with some ideas of some marketing tactics that you could try in 2020 to get more students into your programs. And I specifically picked tips that you can do without even spending any money.

Visit sarahcordiner.com/blog for full shownotes, resources and this episode's transcript.

In this episode, I'm going to show you the top three fears that came up when I did my survey results the other day. We’re going over a few tips to overcome those particular fears.

Visit sarahcordiner.com/blog for full shownotes, resources, and this episode's transcript.

Visit sarahcordiner.com/blog for full shownotes, resources and this episode's transcript.

Listen in to learn how Ruari took his alcohol education program online and what he learned along the way.

Visit sarahcordiner.com/blog for full shownotes, resources and this episode's transcript.

I'm going to give you a few quick tips just about how to overcome imposter syndrome. Specifically if you are an online course creator or an expert who's going out there to share your message and imposter syndrome comes along and shakes us up.

For full shownotes and transcript, visit https://sarahcordiner.com/blog/

Many people wish to create courses - but just get 'stuck' procrastinating, or feeling overwhelmed or are just lacking a little motivation. usually it's less to do with our ability to create a course, and more because of the fact that our mojo has taken a hall pass.

One of the course creation mojo killers I hear very often is 'But the self-doubt and inner imposter in me is too strong'...

Never fear - listen to this audio chapter to help you overcome this 'excuse' for getting started!

You can check out my books on www.sarahcordiner.com/books

It's time to become an EDUpreneur if you want to survive in the new world.

Many people wish to create courses - but just get 'stuck' procrastinating, or feeling overwhelmed or are just lacking a little motivation. usually it's less to do with our ability to create a course, and more because of the fact that our mojo has taken a hall pass.

One of the course creation mojo killers I hear very often is 'But I don't have the right idea for my online course yet!'

Never fear - listen to this audio chapter to help you overcome this 'excuse' for getting started!

You can check out my books on www.sarahcordiner.com/books

It’s healthy for us to peek over the garden fence sometimes, it keeps us fresh, on our toes and ever evolving. But when our envy or frustration begins to consume us to the point that we don’t notice the weeds in our own yard are beginning to choke us, we know its time to have a check break. 

Pour yourself a cuppa and sit back for this short 25min podcast on ‘Coping with The Competition in Online Teaching’ on The Course Creators Podcast.

I'm not against aid advertising - it has a very important part to play in any business owners success strategy, but I do not believe that aid advertising is NECESSARY. I also believe that it makes for an unsustainable business model because the second you stop paying for ads, you stop getting business.

A far better, albeit longer return on your investment is to send time creating and sharing content with the world. 

I believe that true success comes from how you position yourself in the marketplace. The more content you have out there, the more chance your audience have of finding you when they are searching and browsing in your topic online. The more content you create, the more you PROVE and demonstrate your expertise to the world. If people KNOW that you 'know your stuff' (because they've seen it for themselves), they won't need to be served an advert to be persuaded that you do.

Your marketing goes from paid to free - as soon as you start creating great content, you open u the opportunity for virality, for shares and likes - all of which is FREE advertising.

Yes it requires some effort, but you'll be suprised at how easy it can be to make just one piece of content absolutely work it's butt off for you. 

In this podcast I will give you some practical tips for easily producing contentm making every piece of content give you the most return, and to increase your online course sales - without spending any money on ads.