In this episode of The No BS Dental Growth Podcast, host Chris Pistorius shares a high-impact, low-effort strategy for reactivating former patients and filling your schedule—without cold calls or awkward emails.

Chris breaks down how to use automated, personalized messaging to bring these patients back, build trust, and boost bookings—without spending another dime on marketing.

🔑 What You’ll Learn:

-Why old patients stop returning (and how to fix it)

-How automation can rekindle trust and familiarity

-What to say in a reactivation message (and when to send it)

-The psychology behind timing and patient loyalty

-Tools that help you automate this process with a personal touch

-Real-world results from practices using this strategy

🎯 Whether you're looking to re-engage 100 patients or 1,000, this episode gives you a step-by-step framework to bring them back into your practice—no awkward follow-ups needed.

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

It's Tuesday so its time for Chris' Dental Growth Hacks. Chris Pistorius shares a high-impact growth hack that can increase new patient bookings by up to 30%—without spending an extra dollar on advertising.

Many dental practices lose potential patients who call in but don’t schedule right away. Chris breaks down a simple solution: sending a personalized text message immediately after the call. This small but thoughtful gesture helps recapture those leads and move them toward booking.

You’ll hear exactly why this works—thanks to its immediacy, warm tone, and ability to show genuine care.

 What You’ll Learn:

• Why new patient leads often vanish after initial phone calls
• How a personalized follow-up text can increase conversions
• The psychology behind immediacy and patient-centered care
• Real-world results: up to 30% more bookings
• A word-for-word example you can implement right away

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

In this episode of The No BS Dental Growth Podcast, host Chris Pistorius dives into what he calls the “automation paradox” — how relying too heavily on automation can make patient interactions feel cold, impersonal, and even DAMAGE trust.

Chris explains that while automation is crucial for scaling a modern dental practice, it must be implemented intentionally to enhance—NOT replace—the human touch.

You’ll learn how to personalize automated appointment reminders, follow-up sequences, and post-visit care instructions so they feel warm, authentic, and patient-centered. Chris also highlights the importance of proper data management and introduces powerful tools like PatientLine AI and SmartFollow that, when used right, can supercharge your operations without compromising connection.

Packed with real-world examples and actionable tips, this episode gives you the clarity you need to audit your current systems and build an automation strategy that boosts efficiency while keeping your patients loyal and engaged.

🔑 What You’ll Learn:

Why over-automation hurts patient trust — and how to avoid it

How to personalize common automation touchpoints like reminders and follow-ups

Tools that balance tech and care: PatientLine AI, SmartFollow

Common pitfalls: “set it and forget it” thinking, bad data, overuse

Easy ways to blend human interaction with automation to boost retention

Actionable steps to improve your systems starting today

_____________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_____________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

The Episode No. 3 of The No BS Dental Growth Podcast S4, host Chris Pistorius discusses the potential pitfalls of pay-per-lead marketing models for dental practices. He explains why most pay-per-lead agencies deliver quantity over quality, lack transparency, and create dependency rather than building long-term marketing assets. Chris shares his 16 years of experience in dental marketing, highlighting why Google's Local Service Ads are the only pay-per-lead model he recommends, while warning dentists that competing on price is often "a race to see who's going to go out of business first."

Timestamps:

0:27 - Welcome to the No BS Dental Growth Podcast

1:38 - Introduction to pay-per-lead marketing models

4:59 - Renting vs building marketing equity

7:22 - Quality issues with cheap leads

10:27 - Lack of transparency with pay-per-lead agencies

12:22 - Losing control of your marketing pipeline

14:40 - Google's Local Service Ads explained

19:51 - Why pay-per-lead doesn't solve core problems

22:49 - The true cost of quality dental leads

25:08 - Marketing as an investment, not a slot machine

28:00 - Protecting your brand and reputation

30:23 - Building long-term marketing strategies

smart dental marketing technologies.

Timestamps:

0:28 - The importance of authenticity in dental marketing

2:54 - Why patients seek personal connections

3:24 - Addressing common dental visit objections

4:06 - Creating an authentic personal bio section

6:56 - Showcasing your practice personality effectively

9:54 - Using powerful patient testimonials

12:10 - Optimizing user experience and navigation

13:23 - Action steps to improve your website

14:24 - Resources and subscription information

Visit https://kickstartdental.com/ for more

Socials:

https://www.facebook.com/kickstartdentalmarketing/ 

https://www.instagram.com/kickstartdental/

https://www.tiktok.com/@kickstartdental 

https://www.youtube.com/@KickStartDentalMarketing 

https://g.co/kgs/CiGPtM5

Timestamps:

0:28 - Introduction to AI dental marketing

3:40 - How AI is changing marketing efficiency

5:26 - Personalizing patient interactions with AI

9:01 - AI predicting patient behavior for ads

12:48 - Why traditional marketing falls short

15:25 - Identifying your ideal patients

16:54 - AI as the new internet revolution

18:19 - Preview of specific AI marketing tools

Visit https://kickstartdental.com/ for more

Socials:

https://www.facebook.com/kickstartdentalmarketing/

https://www.instagram.com/kickstartdental/

https://www.tiktok.com/@kickstartdental

https://www.youtube.com/@KickStartDentalMarketing

https://g.co/kgs/CiGPtM5

Timestamps:

00:00 - Introduction and Overview

03:42 - AI in Dental Marketing

06:04 - Personalization Strategies

09:56 - Voice Search Optimization

11:26 - Online Reviews Management

14:20 - Video Marketing Trends

18:29 - Preparing for 2025

22:53 - Future Predictions

25:29 - Closing Thoughts

In episode 8 of the Kickstart Dental Marketing Podcast, Chris Pistorius discusses advanced strategies to retarget potential patients who visit your dental practice website but don't take immediate action. He explains how new technology allows capturing visitor information like names and email addresses without form submissions, enabling targeted follow-up via direct mail, email, and Facebook ads. Chris emphasizes the power of combining these retargeting methods to dramatically improve marketing results for dental practices.

Timestamps:

0:00 - Introduction and podcast overview

2:24 - Website visitor statistics

4:05 - Smart mail campaign retargeting

6:26 - Advanced visitor data capture

8:23 - Leveraging data for marketing

10:05 - Importance of staying current

13:09 - Closing and call-to-action

Timestamps:

0:00 - Introduction and podcast overview

3:26 - Advanced Facebook targeting strategies

7:52 - Targeting specific Facebook groups

12:40 - Reaching company employees on LinkedIn

15:27 - Leveraging local influencers

19:05 - Importance of detailed targeting

22:15 - Closing remarks and contact information

Timestamps:

0:00 - Introduction and background on David Fradin

5:43 - The five keys to product success for dental practices

9:89 - Importance of understanding the customer journey

14:89 - Differentiating your dental practice

19:89 - Conducting patient surveys and market research

24:89 - Taking action to implement these strategies

Timestamps: 

0:00 - Intro and guest introductions

6:06 - Building authority as a local celebrity 

9:57 - Creating a talk that converts 

15:30 - Starting with local speaking opportunities 

20:27 - Creative marketing ideas for dentists 

25:14 - Call to action and podcast wrap-up

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Schedule a Free Strategy Session Here

Sign Up For The No BS Dental Marketing Newsletter

00:51 - Introducing Danielle Kramer 

03:58 - Danielle's passion for numbers

07:55 - Importance of systems and processes 

12:29 - Setting up standard operating procedures 

16:33 - Follow-up systems for new patients 

20:51 - Critical role of front desk staff 

24:54 - How to contact Danielle Kramer

Schedule a Free Strategy Session Here

Sign Up For The No BS Dental Marketing Newsletter

Schedule a Free Strategy Session Here

00:00 - Importance of Google Maps marketing 

03:58 - Proof of effectiveness with call data

09:50 - Optimizing Google Business profile 

14:03 - Impact of reviews on rankings 

16:02 - Mobile optimization importance 

17:56 - Cost-effectiveness vs paid ads 

20:47 - Tips for boosting rankings

Sign Up For The No BS Dental Marketing Newsletter

00:00 - Importance of Google Maps marketing

03:58 - Proof of effectiveness with call data

09:50 - Optimizing Google Business profile

14:03 - Impact of reviews on rankings

16:02 - Mobile optimization importance

17:56 - Cost-effectiveness vs paid ads

20:47 - Tips for boosting rankings

Schedule a Free Strategy Session Here

In the No BS Dental Marketing Podcast, host Chris Pistorius talks about the critical role online reviews have in the success of dental practices. He addresses common worries about negative reviews, points out how positive reviews can serve as a strong marketing tool, and shares tips for getting more reviews regularly. Chris highlights how reviews can improve your local search rankings and help bring in new patients. He offers advice on how to handle negative feedback well and how to share positive reviews on your social media and website. He also talks about different tools and software that can help manage your online reviews efficiently. Moreover, Chris stresses the need to follow legal and ethical rules when asking for and sharing reviews. Looking ahead, he sees video testimonials becoming more influential and shares insights on how to use reviews to improve how patients see your practice and encourage its growth.

00:00 Introduction to the Importance of Online Reviews

00:24 Welcome to the Dental Marketing Podcast

00:56 The Power of Online Reviews for Dental Practices

01:56 Leveraging Local SEO with Reviews

04:57 Understanding the Psychology Behind Reviews

07:02 Strategies for Increasing Review Volume

11:48 Focusing Reviews on Key Platforms

12:52 Handling Negative Reviews Professionally

17:02 Leveraging Positive Reviews for Marketing

19:22 Utilizing Software and Tools for Reviews

21:14 Legal and Ethical Considerations in Review Management

22:11 Future Trends in Online Reviews

25:41 Conclusion and Call to Action

Schedule a Free Strategy Session Here

In this episode, Chris answers your questions! We have taken 10 of the most common questions sent into us from dentists asking about dental digital marketing, and provide expert feedback on each.

Chris talks about the importance of staying up to date on the latest trends in digital marketing. He provides tips and strategies for creating effective online marketing campaigns and how to use marketing automation to create more efficient campaigns.

He also discuss the benefits of using chatbots and how they can help you provide better customer service. He talks about how to create effective landing pages on your website and how to drive more website traffic.

If you're a dentist looking for tips and strategies to help you grow your practice with digital marketing, then this episode of The No BS Dental Marketing Podcast is for you. Tune in now and get the latest advice, tips and strategies for digital marketing for dentists.

Other subjects we covered on the show:

1. What kind of online marketing strategies specifically do you recommend for dental practices?

2. How can I best utilize SEO & social media to reach potential patients?

3. What are the best ways to measure the success of our digital marketing campaigns?

4. What are the benefits of using marketing autiomation for dental practices?

5. Can I use chatbots to improve customer service?

6. How can I create effective landing pages on my website?

7. What tips do you have for staying up to date on the latest trends for digital marketing for dentists?

8. How can I use online marketing to make my self different from other practices?

9. What tips do you have for creating effective email marketing campaigns for dentists?

10. What are the best strategies for driving more website traffic to my dental practice website?

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! 

If you want to know more about Chris, you may reach out to him at:

Website: https://kickstartdental.com/

#dentalmarketing #dentist #digitalmarketing

With local search ads by Google, dentists no longer have to worry about wasting money on ineffective marketing strategies. The pay-per-lead model allows them to target only interested customers who are likely to come into the practice, drastically improving their ROI. 

As a bonus, these local service ads rank higher than regular Google Ads, making it easier for dentists to get noticed by local customers and increase their lead rate. 

To be eligible for these local ads, practices must meet certain requirements such as having an updated Certificate of Insurance, a background check by Google, and a valid doctor's license number. 

This process has gained trust among consumers who know these local businesses have been through an extensive screening process by Google before being accepted.

Other subjects we covered on the show:

• Why you should take advantage of Google's new local search ads service for dentists.
• How Google’s local search ads can help your practice increase production this year 2023. 
• Lastly, I’ve also shared the SOP document about local service ads, and if you want a copy email me at Chris@KickStartDental.com. 

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp17.

If you want to know more about Chris, you may reach out to him at:

• Website: https://kickstartdental.com/
• Email:   Chris@KickStartDental.com

Roy knows it takes more than just responding to job applications to find quality applicants; true success comes from actively seeking them out. He suggests using marketing strategies like attending events or collecting potential candidates' contact information so businesses can make genuine connections and profile themselves for the right talent pool.

Additionally, Roy encourages employers to consider implementing personality tests or assessments prior to a face-to-face interview so employers can properly gauge aptitude and compatibility between their business needs and prospective hires. 

Along with these proactive strategies, he also emphasizes the importance of having well-documented processes and procedures in place for onboarding new employees; this ensures everyone has an understanding of what is expected both for themselves and for the organization.

By taking a proactive approach to recruitment and utilizing the right tools, businesses can ensure they are always at their best when it comes to finding the right talent. This will help employers set the foundation for success in their organization. 

Other subjects we covered on the show:

• We discussed how it pays off to invest in your current employees, avoiding the financial and risk-related costs of turnover.
• Why employers should look for potential hires outside of traditional avenues such as restaurants or conferences. 
• Roy shares why he considers taking on someone with a good attitude over experience. 
• Lastly, Roy recommends becoming an employer of choice for the best candidates, rather than settling as one of last resort. Invest in people today and build a successful company tomorrow!

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at [www.LinkToFullInterview.com/url].

If you want to know more about Roy Barker, you may reach out to him at:

• LinkedIn: https://www.linkedin.com/in/roydbarkeriii/ 
• Email: Roy@RoyBarker.com

Having an even-keeled attitude is just one piece of the puzzle when it comes to successfully managing a dental practice; investing in your team's growth and development is another key component. By taking the time to train your team, involve them in decisions, and give them job satisfaction you'll set yourself up for success!

Generally speaking, goal setting should also be included as part of management strategy: setting clear goals for yourself and your team, breaking them down into achievable tasks, and assigning roles to each member of the team. Doing so not only helps create a sense of purpose but also allows you to track progress which can be used as a source of motivation.

Overall, Dr. Bath's advice is invaluable when it comes to running a successful dental practice; taking the time to train your team, involve them in decisions, give them job satisfaction, and set clear goals will go a long way towards creating an effective management strategy! Investing in your team is essential for success-- don't forget that.

Other subjects we covered on the show:

• As we reflected back on Dr. Bath's accomplishments, the discussion shifted to what changes he might make if given a "do-over." It was an intriguing conversation!
• With decades of experience in the dental field, Dr. Bath has valuable insight when it comes to hiring staff for your practice - and his advice is sure to help you find the right fit!
• Dr. Bath also shared one thing that changed in his practice post covid.
• Lastly, Dr. Bath reflected on the potential of dentistry in a decade's time, giving his insight into what could be achieved with modern technology and advancements.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp15.

If you want to know more about Dr. Suneet Bath, you may reach out to him at:

• Website: https://olympiaimpressions.com/

Practices have come a long way over the years and technology plays a crucial role. Dr. Cohen and Dr. Kotecki understand that one of the most important aspects of running a successful practice is having strong partnerships with all stakeholders, from colleagues to patients. Good communication and compatibility are essential for creating an environment that feels like part of the community. 

Their advice for opening or taking over a new practice is to focus on need rather than affluence, have good communication from the start, and embrace technology to enhance the patient experience. Technology can provide tools such as digital X-rays and patient education software which can improve overall efficiency in the office and make patients feel more at ease during their visit. By taking advantage of what technology has to offer, a practice has the potential to reach success. 

Dr. Cohen and Dr. Kotecki understand that partnerships are essential to running a successful practice, so it's important to create an environment where everyone feels like they can collaborate and contribute meaningfully. With strong partnerships and the right tools, any practice can harness its full potential for success.

Other subjects we covered on the show:

• We get to know how Dr. Cohen and Dr. Kotecki have created a remarkable story of success: they've built their own dental practice from the ground up! With hard work, dedication, and resilience as cornerstones in their journey, these two inspiring individuals made it happen—proving anything is possible with enough determination.
• They also emphasized that achieving financial success is not the only milestone on your journey to long-term growth. Make sure you prioritize building a good reputation too!

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp14.

If you want to know more about Dr. Steven Cohen and Dr. Michael Kotecki, you may reach out to them at:

Website:

• CentertonOrthodontics.com
• PhillyBraces.com/dr-cohen/

Authority and credibility are essential for success in the dental industry. Your branding is the visuals, messaging, and audience that make your practice stand out from the competition. 

When it comes to dental marketing, having a strong brand presence online can give you an edge over the rest. It helps build trust between you and your patients by establishing a unique voice that conveys your level of expertise and professionalism. 

Authority and credibility through your brand allows patients to have confidence when making decisions about their oral healthcare needs. It also helps them become more familiar with who you are as a dental practice, providing assurance in knowing they are receiving quality care. 

In order to maximize visibility in your local market, honing in on effective brand building should be at the top of your list when crafting an effective dental marketing strategy.

Presenting authority and credibility isn't just important; when done right, it can make sure your dental practice stands out like never before.

Other subjects we covered on the show:

• The importance of branding, authority, and credibility in dental marketing, and how these can be used to create a competitive advantage.
• How content is king in today's world of marketing, and how video testimonials are more powerful than text-based reviews.
• Podcasting as a way to build credibility and authority
• Facebook, Instagram, and TikTok ads featuring video testimonials or clips from the podcasts help increase exposure for the dental practice.
• Lastly, why credibility and authority are important in any market.

If you want to know more about Chris Pistorius, you may reach out to him at:

• Website: https://kickstartdental.com/

As dental and orthodontic practices become increasingly competitive, the concept of a Fractional COO may come in handy. The Fractional COO is like a part-time Chief Operating Officer; they help by offering expertise in business operations and strategies to assist practice owners in reaching their goals. 

The main focus of a Fractional COO is on increasing efficiency and optimization in business operations, such as team effectiveness, compliance regulations, managing finances, budget planning, and creating effective marketing plans. 

Kevin discussed some of the key benefits of hiring a Fractional COO that included freeing up the time of practice owners to focus on dentistry while relying on the skill sets of an experienced dental professional for business operations advice and guidance.

We also touched upon how this type of service could help with problem-solving related to existing issues within the practice that would take costly non-productive time away from staff when handled internally. Overall, utilizing a Fractional COO can be an excellent way for dental practices to become more efficient and maximize any opportunities for growth or improvement within their business.

Other subjects we covered on the show:

• Kevin gives advice to those coming out of the dental industry post-covid and shares his thoughts on the state of the industry as a whole.
• He also shares how he enjoys working with practices and helping them grow, but sees a lot of turnover between generations in terms of dentists retiring and new ones taking their place.
• Lastly, Kevin offers marketing tips for bringing in new patients to dental practices.

If you want to know more about Kevin Wheeler, you may reach out to him at:

• LinkedIn: https://www.linkedin.com/company/simplied-coo/
• Email: SimplifiedCOO@yahoo.com

Implant dentistry is one of the most complex areas in dental medicine. It takes a great deal of practice and dedication to achieve mastery. Dr. Todd Engel knows that better than anyone, as he has dedicated his life to teaching others how to perfect their implant dentistry skills. 

His course, Mentoring One: The World's Best Intro Implant Course, is designed specifically for those who are looking to break into implant dentistry or further enhance their already-developed skillset.

The program leaves no stone unturned, offering an in-depth dive into implant dentistry from pre-planning to post-operative care. With this program, any student can build a successful implant dentistry practice utilizing Dr. Engel's exclusive techniques and strategies!

Other subjects we covered on the show:

• We talked about Dr. Engel's unique perspective as both a GP and an expert in the field of dental implants.
• The importance of managing patients well and building relationships with them.
• Dr. Engel also shared a curriculum he developed with four stages of learning, catering to different levels and speeds of learning.
• Lastly, Dr. Engel's piece of advice and recommendations for dentists who want to add implant dentistry to their practice.

If you want to know more about Dr. Todd Engel, you may reach out to him at:

• Website: https://engelinstitute.com/

Setting up Google Business Places is a great way to start marketing your practice and connecting with new customers. The platform offers metrics that can show you insights about your customer base, including Google reviews and follower numbers. 

If you want to get the most out of Google Business Places, it's important to stay engaged and active on the platform. Keep your page updated with new photos, posts, and changes as necessary, but try not to post too often! Additionally, focus on responding promptly and respectfully to Google reviews from past clients. 

Finally, if you find yourself struggling with Google Business Places or would like more advice on how to increase your reach, consider outsourcing content creation or hiring a marketing manager for extra guidance. With some strategic efforts, Google Business Places can drive more customers towards your business!

Other subjects we covered on the show:

• Reasons why it's important to fill out Google Business Places correctly.
• The benefit of filling out the “Description” section on Google Business Places.
• Why is it important to fill out as much information as possible when setting up Google Business Places?

If you want to know more about Chris Pistorius, you may reach out to him at:

• Website: https://kickstartdental.com/

Timestamps:

00:00 - Introduction to follow-ups

03:38 - Impact on practice growth

07:21 - Implementing a follow-up system

10:54 - Strategies for effective follow-ups

13:36 - Training staff on follow-ups

14:35 - Closing thoughts and offer

Tune in as I share some critical information, and cut through the BS and get straight to the point with information others may not be prepared to tell you regarding your practice.

Here’s just a taste of what we talked about today:

THE NEED TO MARKET YOUR PRACTICE

You wouldn't even have a business if you didn't have patients, so you're doing at least the minimum marketing, but to grow, you really need to make marketing a top priority. A lot of dentists I know are providing their services to truly help people. It's not about the money to them, and it's not about the business's success. It's about wanting to help people have better oral health. 

I respect that, but unfortunately, if you don't market yourself, you're not going to be able to help those people either, because they will never know you’re there.

WHAT IS OSTRICH MARKETING?

Ostrich marketing happens when they don't want to hire somebody internally to help them with their marketing. 

What usually happens is instead of trying to figure that kind of stuff out and grasping some of these marketing concepts, they do nothing. They just stick their heads in the sand, and hope.

This is not a good strategy. If this is describing you, it's time to get your head out of the sand and jump on board. It's going to be an awesome ride for you because even though we see a potential economy going a little bit sideways, now is the time to jump on board that marketing train.

Other Topics We Covered on the Show:

• What is the idea of a simple marketing concept?
• Why do we need to talk to our clients about things like reactivation campaigns?
• Things that happen in ostrich marketing.
• Lastly, building a strong foundation in marketing.

How To Stay Connected with Chris Pistorius 

Want to stay connected with Chris? Please check out his social profiles below.

• Website: https://kickstartdental.com/

With that… let’s go listen to the full episode…

Listen as I share remarkable information about patient reactivations and how to use this type of campaign correctly to increase your bottom line.

Here’s just a taste of what we talked about today:

What is the Difference Between an Active VS. an Inactive Patient?

This depends on who you ask because if you look at the ADA, they say an active patient is one who has received care from you within the last 12 months. I realize there are certain guidelines depending on how long it has been since a patient has been there in regard to record keeping, but in cases of marketing, that's complete BS. 

Twelve months is way too long to consider somebody an active patient. For marketing purposes, you must put yourself on the radar for any patient who hasn’t been there in at least six months, if not before that. For ADA and record keeping, that's fine, but don't wait around that long to try to get a new patient or a patient back in. 

What is a Dental Patient Reactivation?

A dental patient reactivation occurs when somebody in your inactive patient database makes a hygiene appointment or comes to your office for treatment after a six-month period. 

Other Topics We Covered on the Show:

• What needs to be done if the patient is not on a regularly scheduled six-month treatment plan?
• Top reasons why patients become inactive in the dental industry.
• Some tactics we use for patient reactivation. 
• Lastly, what is a successful reactivation campaign? 

How To Stay Connected with Chris Pistorius

Want to stay connected with Chris? Please check out his social profiles below.

• Website: https://kickstartdental.com/

With that… let’s go and listen to the full episode…

Dive in and learn the two winning steps in running a successful marketing campaign for your practice.

Here’s just a taste of what we talked about today:

IDENTIFYING YOUR DREAM PATIENT

The "dream patient" process details the perfect patients for your practice and puts that on paper. Unfortunately, many practices get so obsessed with their services, such as crowns, bridges, root canals, and implants. The sad truth is sometimes that's all they ever think about. 

We find that practices that obsess with their services have an increased chance of failure. This is because they're not obsessing about the right things, like who their dream patients are—who they want to work with daily. If your practice can't identify your dream patients, then anything you do marketing-wise is just throwing stuff against the wall and hoping something sticks.

HOW TO IDENTIFY YOUR DREAM PATIENT?

One of the first steps we do in any marketing campaign is creating new patient avatars, which is the process of describing your dream patients.

For example, if you are an implant dentist, your new patient avatar may be a 45 to 65-year-old who needs more cosmetic work. If you're a pediatric dentist, then you're targeting parents. So your demographic is probably that 25 to 45-year-old female with two and a half kids, a golden retriever, and may own their own home.

Other Topics We Covered on the Show:

• Why is it okay to have more than one dream patient.
• The importance of having a well-defined patient avatar.
• Role of SEO(Search Engine Optimization) in dental marketing.
• How to figure out your USP (Unique Selling Proposition).

How To Stay Connected with Chris Pistorius

Want to stay connected with Chris? Please check out their social profiles below.

• Website: https://kickstartdental.com/

With that… let’s go and listen to the full episode…

Dr. Sandra Diaz is the founder of Dental Avenu—a boutique family practice dedicated to providing the best-in-class dental care.

Dr. Diaz's passion is esthetic dentistry, creating stunning healthy smiles. She is a Doctor of Medicine Dentistry -DMD from Nova Southeastern University and holds a bachelor’s degree in psychology from Florida International University. Having this psychology background allows her to provide a higher level of understanding and guidance to patients of all ages with dental anxiety. 

Aside from being great with adult patients; Dr. Diaz loves children. She is a firm believer that stress-free first dental visits are crucial for their trust and compliance as dental patients for the rest of their lives. Preventive is also a big part of her approach; educating patients is her main goal.

Here’s just a taste of what we talked about today:

STARTING OWN PRACTICE

One thing that made Dr. Diaz start her own practice is realizing that it's hard to make a difference and give quality care to patients when you work as an associate.

She says, "It's always the best when you have your practice and you can set it up exactly how you want it with all the equipment that you want and give yourself enough time to give the quality care, and really bond with each patient."

TIPS FROM DR. DIAZ FOR STARTING YOUR OWN PRACTICE

Dr. Diaz said, "The most challenging part of opening your own practice is learning the business side. Unfortunately, that is not taught in school. We have the knowledge about the industry, and the passion but the business side, especially insurance and billing and all of that are not part of it." 

Her advice when starting your own practice is to gain some business knowledge before you go on your own and don't just be an associate—own it. Learn everything you can learn and give everything you can give because that's just going to make you the best business owner.

Other Topics We Covered on the Show:

• How is it being a dentist in Miami, Florida?
• Dr. Diaz’s experience as an associate at the same time learning the business side of it.
• What would Dr. Diaz do something differently in her practice?
• Dr. Diaz shares her strategies for hiring the right people.
• How does Dr. Diaz balance personal life with professional life?
• Lastly, Dr. Diaz shared her vision in her practice.

How To Stay Connected with Dr. Sandra Diaz

Want to stay connected with Dr. Diaz? Please check out their social profiles below.

• Website: https://www.dentalavenumiami.com/ 

With that… let’s go and listen to the full episode…

Listen and discover some organic social media posting strategies you can use in your dental practice.

Here’s just a taste of what we talked about today:

WHAT IS ORGANIC SOCIAL POSTING?

Organic posting is when you are not buying ads or boosting posts but you are just posting on your page like Facebook, Instagram, or any social media platforms.

IS ORGANIC POSTING WORTH IT?

Yes, it is worth it. And the reason why is that "Content is King" in today's marketing realm.

At the moment, maybe you are not getting shares, likes, or views, but it keeps you in touch with your current patients. When you do organic posting, typically, the people that are going to see it are the ones who like or follow your page, depending on the social platform that you're on. You must ensure that you are posting relevant things to your ideal patient.

Other Topics We Covered on the Show:

• What are the things you should post on your social media platforms?
• The next question is, when should you post?
• Then, who within your office should be given the task to post?
• Also, where should you post?
• What type of content should you post?
• Lastly, how often should you post?

Recommended Tools:

Chris mentioned the following tools on the show.

• HootSuite
• SocialPilot

Dr. Howard Farran is the Founder & CEO of Dentaltown—an interactive online community where dental professionals, manufacturers, and service providers can come together and share knowledge.

He has practiced dentistry at Today’s Dental in the Phoenix metro area for more than 30 years. In 2017, Incisal Edge magazine ranked him among the 32 most influential people in dentistry.

Dr. Farran has lectured internationally on the business of dentistry since 1990, captivating audiences with his blunt, humorous, and practical insights into the industry’s most controversial subjects. His genuine passion for helping dentists provide faster, easier, higher-quality, and lower-cost dentistry to their patients is what drives him to this day.

In 1999, Dr. Farran released the timeless “Your 30-Day Dental MBA” series, which is available on YouTube and iTunes.

Here’s just a taste of what we talked about today:

THE BIRTH OF DENTALTOWN

It was around 1994 when Dr. Farran saw Amazon go public. He couldn't figure out what all the hoopla was about, but he kept an eye on it and continued watching. Around 1998, he finally realized that the online world was going to be huge.

He was on the ESPN website where they started this message board talking about football, and he was like, "Gosh darn, I wish I could be doing this with dentists and talking about root canals and fillings and marketing.” 

After that scenario, he hired Ken Scott, and they started Dentaltown, which is now running for 28 years.

The Real Treat in Local Dentistry

Dr. Farran said, "within the realm of the United States competing against DSOs competing against insurance, what threatens local dentistry the most right now is the onslaught of inflation." 

He continued by saying, "I turned 59 this month. I hear no one talking about inflation unless they're my age. I graduated from high school in 80, and in 81 interest rates were 20 and a half percent unemployment and inflation were double-digit."

Other Topics We Covered on the Show:

• What would he do differently if Dr. Farran had to do dentistry over again? 
• Dr. Farran’s thoughts about buying an existing practice vs. starting from scratch.
• Why should somebody pay attention to Dentaltown?

Recommended Media:

Dr. Farran mentioned the following book/s on the show.

• Your 30-Day Dental MBA Series by Dr. Howard Farran

How To Stay Connected with Dr. Howard Farran

Want to stay connected with Dr. Farran? Please check out their social profiles below.

• Website: https://www.dentaltown.com/ 

With that… let’s go and listen to the full episode…

Tune in and discover simple marketing tactics you can start implementing right now to grow your dental practice over the comeing year.

Here’s just a taste of what we talked about today:

LOOKING AT THE ECONOMY

Nobody knows what's going to happen, and if they say they do, they're lying. I started my business 13 years ago, it was right at the end or the tail end of the great recession, maybe the hardest time to ever start a business.

We've seen a lot of economic ups and downs, then we went through Covid. I think a lot of us are still recovering from that. For heaven's sake, every dental practice in America had to shut down for at least 30 days during Covid or, longer.

I do believe it would be practical advice to tell you that this is a good time to stress test your business. What I mean by that is, to look into everything and know your numbers. You need to know net profits, gross margins, and you need to have contingency plan for whatever may happen with the economy.

LONG-TERM WINS TO CONSIDER

Everybody talks about SEO (Search Engine Optimization), and they always say, we'll get you the first page of Google, that's what everybody is focused on. The truth is it doesn't matter if you are number one on a page, what matters is how many new patients are you bringing in every month. 

SEO is going to be one of your best long-term strategies for visibility. My advice is to have as much visibility online as you possibly can for people that are actively looking for the types of dental procedures in the markets where you are.

The problem with SEO is since it is long-term, it would take a while, and you have to know what you are doing because Google is constantly changing its algorithms. However, it's still worth it because the benefit is there. We see so many new patients leads come in from our SEO efforts way more than paid ads can provide.

Other Topics We Covered on the Show:

• How you can start your dental marketing plan for 2023?
• Ways in 2023 that you can get off to quick wins. 
• Some long-term marketing tactics you should be planting right now.

Drs. Steven and Barjesh Walters are the owners of Advanced Dental Care & Aesthetics.

They and their team are dedicated to providing the highest quality of dental care available along with outstanding customer service. The doctors have been providing exceptional dentistry to patients from northeast Ohio and beyond since 1989.

They are proud to have been selected by their peers among Northern Ohio Live Magazine’s Top Dentists in the greater Cleveland area. They’ve been in Cleveland Magazine’s annual “Dentists of Cleveland” since its rating started in 2009. The Consumers’ Research Council of America also selected them among America’s Best Dentists in Restorative and Cosmetic Dentistry. 

Here’s just a taste of what we talked about today:

BEING SUCCESSFUL IN THE BUSINESS FOR SO LONG

Dr. Steven and Dr. Barjesh Walters started becoming successful in their practice when they hired a consultant and worked with people who taught them the business aspects of the practice, such as how to systematize things, how to bring new patients into the practice, and how to monitor the numbers and the profitability of the business.

The other side of that was continuing their education—getting up to speed with many of the specialty services they provided in their practice.

TIPS FOR FINDING QUALITY PEOPLE

Dr. Barjesh mentioned that they are so reliant on their team, which is wonderful, and due to that, they succeed because their team is involved with hiring new team members.

Without some key team members, they would not have seen their growth over the last ten years. It is also finding people who buy their practice's vision and want to carry that out with them.

Other Topics We Covered on the Show:

• Why did Dr. Steven and Dr. Barjesh Walters decide to start their own practice?
• One of the biggest mistakes they’ve made in their practice over the years.
• Dr. Steven and Dr. Barjesh gave some tips to make a marriage work while working in the same place.
• Dr. Steven talked about his specialization, which is IV sedation.
• They also shared a little bit about family practice.

How To Stay Connected with Drs. Steven and Barjesh Walters

Want to stay connected with Dr. Steven and Dr. Barjesh Walters? Please check out their social profiles below.

• Website: https://www.ohdentalcare.com/ 

With that… let’s go and listen to the full episode…

Dr. Jignesh Patel is the owner of the Dental Center of Jacksonville. Dr. Patel began his career at Nova Southeastern University in Fort Lauderdale and has since settled in Jacksonville with his wife. Throughout his career, he has extended his skills to provide exceptional dentistry, refusing to settle for anything less.

Dr. Patel’s philosophy of practicing dentistry is putting the patient first. Too often in the healthcare community, patients are not recognized as people and are simply treated for the problems that arise in the scope of the practice. Dr. Patel believes it is vital to value the patient’s feelings, background, interests, and challenges so treatment can be tailored individually with care and compassion.

Here’s just a taste of what we talked about today:

DR. PATEL’S THOUGHTS ON DENTISTRY BEING RECESSION PROOF

Dr. Patel wouldn't say dentistry is recession-proof. He continued by saying that patients make every decision in their life depending on their financial status. Whether they want to purchase a car or a house, it all must be factored in with what is urgent. 

In dentistry, it is about what could wait and what needs to be done. Can the patient postpone it for six months or eight months? Ultimately, anything that is delayed treatment can become worse, like a small cavity becoming a big cavity.

He also mentioned recession does affect the industry. Nobody walks into the dental office and says, "Hey, I'm just here to know what I want to do”. They want to get their mouth fixed. Just like anything in our body, we don't want it to go bad. Ultimately, finances are a huge deciding factor, and retention does put a big hamper on what they want to do.

ABOUT CORPORATE DENTISTRY

When it comes to corporate dentistry, Dr. Patel said it has absolutely outgrown and tripled in numbers. He could basically speak for his corporation, which was a very small corporation at that time. In his fourth year with the corporation, they went from five offices to 15 to 20 offices in town. That just tells us the percentage was almost threefold, and that was six years ago. Nowadays it's even worse. It's more. 

He goes on to say corporations are unfortunately taking over a significant amount in the private sector of dentistry, and there is a significant amount of new influx of dentists moving to Jacksonville or any big metro city. There is a significant need for dentists, and there is a shortage in rural areas. It's just unfortunate the industry is not having those offices open in those particular areas where there's a huge need.

Other Topics We Covered on the Show:

• The cosmetic side of dentistry and recession.
• Dr. Patel’s journey to owning a dental center. 
• What is the thing Dr. Patel might change in the last six years of experience in running this practice? 
• What is responsible for getting Dr. Patel this far in the field of dentistry?
• Dr. Patel’s thoughts on a fee-for-service model versus accepting insurance in the practice.

How To Stay Connected with Dr. Jignesh Patel

Want to stay connected with Dr. Jignesh? Please check out his social profiles below.

• Website: https://www.dentalcenterjacksonville.com/ 

With that… let’s go and listen to the full episode…

Chris will get into the details of what to and not do when it comes to writing content for your dental practice.

https://kickstartdental.com

(800) 694-9184

This is an episode you don't want to miss!

With more than 20 years of experience in his field, Eric takes us through his methods on increasing case acceptance in practices and how he helps dentists move away from insurances.

Chris and Brandon also get into the future of dentistry, how DSO's will play a part, and other interesting aspects of the dental industry.

This is one that you won't want to miss!

Melissa discusses how dentists are adapting to the changing world and how their practices are benefiting from using mobile and teledentistry.

Melissa is also the co-founder of the American Mobile & Teledentistry Alliance.

Listen to our 16th episode with Melissa Turner on The Dental & Orthodontic Marketing Podcast to see what mobile & teledentistry is all about!

Leslie has over 30 years of experience in this space and provides our listeners with some outstanding advice.

They also have incorporated hundreds of dentist and specialist business entities. They regularly write and review purchase and sale and title documentation for dentists and specialists buying or selling their dental building properties or practices.

They also just as regularly write and review lease documentation for dentists and specialists leasing or sub-leasing their properties.

Another area of their expertise is forming and maintaining dentists’ non-profit organizations.

-

Watch our 12th episode of the Dental Marketing Podcast with Dr. Paul Goodman, to get your answers!

-

Get in touch for a FREE strategy session:

Website: https://kickstartdental.com/get-in-touch/

Email: Info@kickstartdental

GMB: https://g.page/kickstartdental?share

Facebook: https://www.facebook.com/kickstartdentalmarketing

Instagram: https://www.instagram.com/kickstartdental/

-

See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

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Watch our 11th episode of the Dental Marketing Podcast with Dr. Lee Harris - Dental Practice Management Consultant at Harris Dental Solutions, to get your answers!

-

Get in touch for a FREE strategy session:

Website: https://kickstartdental.com/get-in-touch/

Email: Info@kickstartdental

GMB: https://g.page/kickstartdental?share

Facebook: https://www.facebook.com/kickstartdentalmarketing

Instagram: https://www.instagram.com/kickstartdental/

-

See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

-

Listen to our tenth episode of the Dental Marketing Podcast with Gabe Vlahos - Business Development Officer at Wells Fargo, to get your answers!

-

Get in touch for a FREE strategy session:

Website: https://kickstartdental.com/get-in-touch/

Email: Info@kickstartdental

GMB: https://g.page/kickstartdental?share

Facebook: https://www.facebook.com/kickstartdentalmarketing

Instagram: https://www.instagram.com/kickstartdental/

-

See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

-

Watch our ninth episode of the Dental Marketing Podcast with Roy Barker, an Employee Retention Strategist, to get your answers!

-

Get in touch for a FREE strategy session:

Website: https://kickstartdental.com/get-in-touch/

Email: Info@kickstartdental

GMB: https://g.page/kickstartdental?share

Facebook: https://www.facebook.com/kickstartdentalmarketing

Instagram: https://www.instagram.com/kickstartdental/

-

See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

Watch our eighth episode of the Dental Marketing Podcast with Megan Urban - Dental Broker at Omni Practice Group, to get your answers!

-

Get in touch for a FREE strategy session:

Website: https://kickstartdental.com/get-in-touch/

Email: Info@kickstartdental

GMB: https://g.page/kickstartdental?share

Facebook: https://www.facebook.com/kickstartdentalmarketing

Instagram: https://www.instagram.com/kickstartdental/

-

See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

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Get in touch for a FREE strategy session: KickStart Dental Marketing

Email: info@kickstartdental

GMB: https://g.page/kickstartdental?share

Facebook: https://facebook.com/kickstartdental

Instagram: https://instagram.com/kickstartdental

See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

-

Watch our sixth episode of the Dental Marketing Podcast with Mindy Altemose - Founder & CEO of Mansfield Orthodontics, for some amazing tips!

-

Get in touch for a FREE strategy session:

KickStart Dental Marketing

Email: info@kickstartdental

GMB: https://g.page/kickstartdental?share

Facebook: https://facebook.com/kickstartdental

Instagram: https://instagram.com/kickstartdental

-

See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

-

Listen to our fifth episode of the Dental Marketing Podcast with Lisa Kane - Dental Consultant at Dental Office Compliance of New England to make sure!

-

Get in touch for a FREE strategy session:

Website: https://kickstartdental.com/get-in-to...​

Email: Info@kickstartdental

GMB: https://g.page/kickstartdental?share​​​​

Facebook: https://facebook.com/kickstartdental​​​​

Instagram: https://instagram.com/kickstartdental​​​​

-

See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

-

Watch our fourth episode of the Dental Marketing Podcast with Marie Sessions - Regional Manager at Dental Speciality Associates to know how!

-

Get in touch for a FREE strategy session:

Website: https://kickstartdental.com/get-in-to...​

Email: Info@kickstartdental

GMB: https://g.page/kickstartdental?share​​​

Facebook: https://facebook.com/kickstartdental​​​

Instagram: https://instagram.com/kickstartdental​​​

-

See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Listen to our third episode of the Dental Marketing Podcast with Dr. Landon Blatter, Founder & CEO of Rocky Mountain Dental Partners to know-how!

-

Get in touch for a FREE strategy session:

Website: https://kickstartdental.com/get-in-to...​

Email: Info@kickstartdental

GMB: https://g.page/kickstartdental?share​​

Facebook: https://facebook.com/kickstartdental​​

Instagram: https://instagram.com/kickstartdental​​

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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

-

Listen to our second episode of the Dental Marketing Podcast with Ray Caruso, CEO of Lone Peak Dental Group, before you decide!

-

Get in touch for a FREE strategy session:

KickStart Dental Marketing was named by UpCity as one of the top dental marketing companies in the U.S.!

Email: Info@kickstartdental

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Facebook: https://facebook.com/kickstartdental​

Instagram: https://instagram.com/kickstartdental​

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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

-

Get all your questions answered by Julie Rentz, Business Administrator at Stonegate Dental & Deer Run Dentistry in today's episode of our Dental Marketing Podcast.

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Get in touch for a FREE strategy session:

KickStart Dental Marketing

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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!

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Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.

Tune in as Dr. Krengel spills the beans on the secrets to achieving a seamless practice transition. If you've ever wondered how to navigate the tricky waters of practice acquisitions while holding onto your valuable patients, this episode is a must-listen!

Don't miss this engaging conversation that could be the game-changer your dental practice needs!

Chris spills the beans on the tips and tricks you need to train your staff to be superstars, and how they can represent your practice in the best possible light. These insights are like gold dust, itching to be put into action to take your practice's success and reputation up a notch. 

Don't miss out on this thrilling episode!

Tune in to the latest episode of The No BS Dental Marketing Podcast where host Chris Pistorius sits down with Dr. Heidi Smith from Heart of the City Dental. 

Dr. Smith debunks common dental marketing myths and shares valuable insights on how to achieve success in this competitive industry. 

Don't miss out on this informative and engaging discussion that could help take your practice to the next level.

You won't want to miss this episode of The NO BS Dental Marketing Podcast, where we're joined by the chief financial officer of Verber Dental Group, Mr. Brandon Rogers! It's not often we get to pick the brain of a CFO, and Brandon has some incredible insights to share.

Get ready to take your dental practice to the next level with his tips and tricks. Don't miss out - tune in now!

He spills on how he increased production and patient satisfaction by taking actionable steps that any dentist can use today. Tune in now - you won't want to miss out!

Dr. Sky Kurlbaum is an accomplished alumnus of Kansas City, KS - learning and growing up in Shawnee Mission East High School, followed by the University of Kansas before going to UMKC School of Dentistry; they were highly rated as one of the top students graduating in 2017. A respected professional in private practice, Dr. Kurlbaum also dedicates their time generously to giving back: serving children from low-income families at a non-profit clinic near Harrisonville, Missouri, and providing care for senior citizens at Enable Dental facilities across town!

If you're looking for tips on building your dental career, this podcast is for you!

He will be talking about techniques and blending the old but new postcard targeting method that can be used as an effective add-on marketing tool to reach potential new patients. With his knowledge and advice, you can create an effective Digital Marketing plan to get results quickly. 

This episode features Chris Pistorius, your host, who offers valuable insights on topics such as retargeting, personalization, brand recognition, mobile optimization, and more. Chris has over 13 years of experience in the dental industry. With his wealth of knowledge and expertise, he understands how to navigate the ever-changing digital landscape easily. His podcast is designed to provide cutting-edge insight into Digital Marketing for dentists.

If you want to take your Dental Digital Marketing strategy up a notch without getting overwhelmed by complex terms or unnecessary costs, then don't move the needle; this podcast is for you! You'll get the information you need from an experienced professional who knows what works best in the dental world. Tune in now and start boosting your Digital Marketing success today!

Other subjects we covered on the show:

•  Code is used on websites to detect the names and addresses of visiting people.
•  Chris Pistorius talks specifically about retargeting with direct mail to engage interested leads who have already visited the practice's website. 
• Rules can be set for which person should get postcards and when depending on their engagement on the website. 
• Lastly, to learn more about postcard retargeting, visit the Kickstart Dental Marketing website for a free strategy session.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp19.

If you want to know more about Chris Pistorius, you may reach out to him at:

• Website: https://kickstartdental.com/
• LinkedIn: https://www.linkedin.com/in/pistorius/

Dr. Goodman has some valuable advice for dental professionals - to ensure success, it's essential to develop core business skills and evaluate one's personality type before committing to start a practice or starting from scratch. 

Additionally, investing in marketing is key as ever-changing corporate trends require dentists to stay ahead of the competition with strong relationships among their peers. 

Lastly, what is his top-pick book recommendation? The E-Myth Revisited – is an invaluable resource packed full of procedures that anyone can easily learn!

With these tips, Dr. Goodman is confident any dental professional can become a successful business owner and leader in the industry. He believes the key is to keep learning and adapting and create a plan that works best for you! 

With a bit of hard work and dedication, it’s possible to achieve big things. So take the plunge and turn your dreams into reality! Be sure to give Dr. Goodman’s advice a try – success awaits you in the dental profession. 

Other subjects we covered on the show:

• We get to know how Dr, Nachos finds time to do all he does since he runs his own practice and is also a practice broker. 
• Dr. Goodman dives deep into the pressing issues facing dentistry in modern times, offering insight and advice on how to tackle these challenges head-on.
• He also provided perspective on ensuring a successful hiring and retention process, offering insights to make the most of your team.
• Lastly, he shares other morale issues that dentists are facing in the industry today.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp18.

If you want to know more about Dr. Paul Goodman, you may reach out to him at:

• Website: https://www.dentalnachos.com/ 
• LinkedIn: https://www.linkedin.com/in/dr-paul-goodman/ 
• Text: TEXT “Nachos” to 2-1-5-5-4-3-6-4-5-4

Thinking about increasing your Google Ads budget?

You might want to pause.

In this episode, Chris Pistorius breaks down why most dental practices are wasting ad spend—and how throwing more money at ads can actually make the problem worse.

The truth is, most practices don’t have a traffic problem… they have a conversion problem.

Chris introduces what he calls the “leaky bucket” effect—where leads are coming in, but slipping through the cracks due to broken systems inside the practice.

Before you spend another dollar on ads, this episode walks you through the three critical areas you must fix first.

🦷 What You’ll Learn in This Episode

• Why more Google Ads won’t fix your new patient problem
• The “leaky bucket” concept (and how it’s costing you thousands)
• The #1 metric most practices aren’t tracking (but should be)
• How missed calls are silently killing your ROI
• Why most dental websites convert terribly (and how to fix it)
• The real reason leads don’t book—and what to do about it
• How a simple follow-up system can dramatically increase conversions
• When it actually does make sense to scale your ad spend

🚨 The 3 Holes Costing You New Patients

1. 📞 Poor Phone Answer Rate

If you’re not answering calls, you’re paying for leads that go straight to your competitors.

Many practices are missing 30–50% of incoming calls—especially during lunch hours and after hours.

2. 🌐 Low Website Conversion Rate

Most dental websites convert just 1–3% of visitors.

That means up to 97% of your paid traffic leaves without taking action.

A properly optimized site can convert at 5–8%+—without increasing ad spend.

3. 🔁 No Follow-Up System

Leads who don’t book right away aren’t dead—they’re just not nurtured.

📊 It takes 5–8 touchpoints to convert most leads…

But most practices only make 1–2 attempts (if that).

💡 The Big Takeaway

More traffic won’t fix a broken system.

If your practice is:

• Missing calls
• Losing website visitors
• Not following up with leads

Then increasing your ad budget will only increase your losses.

👉 Fix the holes first. Then scale.

📈 When You Should Increase Your Ad Spend

Only scale when you have:

✔️ 85%+ phone answer rate

✔️ 4–5%+ website conversion rate

✔️ Automated follow-up system in place

✔️ Call tracking and clear metrics

✔️ A trained front desk that can convert inquiries

That’s when every dollar starts working for you—not against you.

🔑 Final Thought

The fastest-growing practices aren’t the ones spending the most on ads…

They’re the ones who fix their systems first.

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_________________________________________________________________________

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What if you could generate consistent new patient referrals… without spending more on ads?

In this episode, Chris Pistorius breaks down one of the highest ROI, lowest-effort strategies dental practices can implement today—a simple, automated text message that turns happy patients into active referral sources.

Most practices rely on referrals happening “naturally.” But the truth is, referrals aren’t random—they’re triggered. And when you prompt patients at the right moment, with the right message, you can dramatically increase how often they send friends and family your way.

Chris walks through the exact text message, when to send it, and how to structure it so it feels natural—not salesy—while still driving real results.

🦷 What You’ll Learn in This Episode

• Why most dental practices are missing out on easy referral opportunities
• The psychology behind why patients refer (and why they usually don’t)
• The exact referral text message that gets responses
• Why timing is everything when asking for referrals
• How to structure an incentive that actually motivates action
• How to remove friction and make referring effortless
• The potential ROI of even a small increase in referrals

💡 The Strategy: Referral Text Message

Instead of waiting and hoping patients refer others…

👉 Prompt them directly after a positive appointment

👉 Keep the message short, warm, and personal

👉 Give them a simple, clear action to take

👉 Offer a small but meaningful incentive

📲 Example:

“Hey [Name], so glad your appointment went well today! Quick favor—if you have a friend or family member who’s been putting off the dentist, send them our way. We’ll take great care of them. As a thank you, we’ll give you both [incentive]. Just have them mention your name when they call!”

🚀 Why This Works

• Patients are most likely to refer right after a positive experience
• Text messages have the highest open and response rates
• A clear ask + incentive increases action
• Removing friction makes it easy to follow through

📈 The ROI

Even a small lift can have a big impact:

If you see 200 patients per month and just 2% refer someone, that’s:

👉 4 new patients/month

👉 Thousands in additional lifetime revenue

All from one automated message.

🔑 Key Takeaway

Referrals don’t just happen—they’re created.

When you prompt patients at the right time with the right message, you turn passive satisfaction into active growth.

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

What happens to the patients who almost booked but didn’t?

In this episode of the No BS Dental Growth Podcast, Chris Pistorius breaks down one of the most expensive and overlooked problems in dental practices: leads that come in but never convert.

Whether it’s a missed call, an unreturned form submission, or a patient who meant to call back, most practices have no real system for capturing these opportunities. And it’s quietly costing thousands in lost revenue every month.

Chris explains why this happens, where leads fall through the cracks, and how to build a simple follow-up system that turns missed opportunities into booked patients.

What You’ll Learn in This Episode

• What happens to leads who don’t book
• The “invisible leak” in your practice
• The 3 biggest reasons follow-up fails
• Why this is a systems issue, not a staff issue
• How many touchpoints it actually takes to convert a patient
• A simple follow-up system you can implement
• How to recover lost leads and no-shows

The Real Problem

Most practices think they need more leads.

But in reality, up to 70 percent of new patient inquiries never book.

Not because they weren’t interested, but because they were never properly followed up with.

That means wasted ad spend, missed revenue, and lost growth opportunities.

Why This Happens

1. The front desk is overwhelmed
2. There is no defined follow-up system
3. The assumption that “they’ll call back”

Meanwhile, other practices are following up and winning those patients.

Patient Behavior Reality

Patients don’t make instant decisions.

Most require 5 to 8 touchpoints before booking.

Most practices only follow up once or twice.

That gap is where patients are lost.

What a Proper Follow-Up System Looks Like

Day 0

Immediate response via text or call

Day 1

Personal phone call and voicemail

Day 2

Friendly follow-up text

Day 4

Email with helpful information or patient story

Day 7

Final call and text, then move into long-term follow-up

Ongoing

Monthly emails and continued touchpoints

No-Show Recovery

No-shows are not dead leads.

A strong recovery system includes

• Immediate “we missed you” message
• Follow-up call the next day
• Email and continued outreach

Some of your best patients come from recovered no-shows.

Key Takeaways

You don’t need more leads, you need better conversion

Speed matters more than you think

Systems matter more than people

Consistent follow-up wins

Action Step

Ask yourself

What happens when a lead doesn’t book

How many times do we follow up

Do we have a system in place

If you don’t know the answer, that’s your opportunity.

Final Thought

You’re not losing patients because of your marketing.

You’re losing them because no one followed up.

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

In this episode of the Dental Growth Hacks, Chris Pistorius breaks down one of the most common (and dangerous) positioning mistakes dentists make—branding themselves as the “affordable” option.

While it may seem like a smart way to attract patients, competing on price creates a race to the bottom—bringing in low-commitment patients, weaker case acceptance, and lower long-term profitability.

Chris explains why price-driven marketing attracts the wrong type of patient—and what to do instead to build a practice that attracts loyal, high-value patients who actually move forward with treatment.

🦷 What You’ll Learn in This Episode

Why positioning yourself as “affordable” hurts long-term growth

The type of patients price-based marketing attracts (and why that’s a problem)

How low-cost positioning leads to lower case acceptance and retention

Why competing on price is a losing strategy in dentistry

How to shift your messaging to attract higher-quality patients

Examples of strong, value-based positioning that stand out

🚨 The Problem with Competing on Price

When you market your practice as the cheapest option:

❌ You attract price-sensitive patients with no loyalty

❌ Patients are more likely to shop around and leave

❌ Case acceptance drops

❌ No-shows and cancellations increase

❌ Referrals decrease

❌ Profit margins shrink

💸 And worst of all—there’s always someone willing to go cheaper.

💡 The Better Approach: Position on Value

Instead of competing on price, focus on what makes your practice unique:

✔️ Comfort-focused care for anxious patients

✔️ On-time, efficient appointments

✔️ Family-friendly scheduling and flexibility

✔️ Specialized services or niche expertise

🎯 When you lead with outcomes, experience, and transformation—you become irreplaceable, not comparable.

🔑 Key Takeaway

Being “affordable” is not a brand—it’s a race to the bottom.

The practices that win long-term are the ones that:

Differentiate on value

Solve specific patient problems

Create an experience worth choosing

🎯 Action Step

Audit your current messaging:

Website homepage

Google Ads

Social media bios

Marketing materials

If you see words like:

❌ “Affordable”

❌ “Low-cost”

❌ “Competitive pricing”

👉 Replace them with messaging that highlights the experience and results your practice provides.

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

In this episode of the No BS Dental Growth Podcast, Chris Pistorius breaks down the real reason practices are losing new patients every single day — their phones.

From missed opportunities to poor call handling, these small (but common) mistakes are costing practices thousands in lost revenue and unbooked appointments every month.

If you think your front desk is doing everything right… you might want to take a closer look.

🦷 What You’ll Learn in This Episode

The 5 most common phone call mistakes hurting your schedule

Why your front desk may be unintentionally losing patients

How to handle price shoppers without competing on price

The importance of speed in responding to new patient inquiries

Systems you need in place to reduce no-shows and missed opportunities

🚀 The 5 Call Mistakes

1. The Information Dump

Overloading patients with too much information instead of guiding them to book an appointment.

2. The Price Shopper Fumble

Giving exact pricing (or hesitating) instead of confidently moving the conversation toward scheduling.

3. The Dead-End Hold

Putting patients on hold without context—or worse, forgetting about them entirely.

4. The Voicemail Black Hole

Missed calls and slow follow-ups leading to lost patients who book elsewhere within minutes.

5. The No Confirmation Chaos

Lack of confirmation systems leading to no-shows, cancellations, and empty chair time.

💡 Key Takeaways

1. Your Phones = Your Front Door

Every call is a potential patient. How you handle it determines whether they book or move on.

2. Speed Matters More Than You Think

If you don’t respond within minutes, patients are already calling the next practice.

3. Systems Over People

These issues aren’t staff problems—they’re system problems that can be fixed with the right processes.

🎯 Action Steps

Audit your current phone process:

Are calls being answered quickly?

Is your team focused on scheduling first?

Are you handling price questions confidently?

Do you have a system for missed calls and voicemails?

Are you confirming and backfilling appointments effectively?

Fixing just one of these areas can have a direct impact on your revenue and schedule.

🔑 Final Thought

You don’t need more leads—you need to convert the ones you already have.

Your phones could be the biggest growth opportunity in your practice right now.

🎙 Want to Be Featured?

We’re always looking to highlight real practice owners in our Ask the Dentists series.

Jennifer@kickstartdental.com

👉 Reach out using the email in the show description to be featured!

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

In this episode of the No BS Dental Growth Podcast, Chris Pistorius breaks down why the common phrase “We’re accepting new patients” may actually be positioning your practice the wrong way — and what to say instead.

Most practices think this messaging is helpful. But in reality, it can signal low demand and reduce perceived value before a patient ever steps through your door.

Chris shares how small shifts in language can completely change how potential patients perceive your practice — turning you from “available” to in-demand.

🦷 What You’ll Learn in This Episode

• Why “We’re accepting new patients” can hurt your positioning
• How patients subconsciously associate busyness with quality
• The psychology behind perceived demand and desirability
• Simple language swaps that instantly elevate your brand
• How to improve messaging across your website, voicemail, and marketing

🚀 Key Takeaways

1. Availability ≠ Desirability

Saying you’re “accepting new patients” can unintentionally signal that your schedule isn’t full — and raise doubt for potential patients.

2. Perception Drives Decision-Making

Patients are more attracted to practices that feel in-demand and selective, not ones that seem to be trying to fill chairs.

3. Small Language Changes = Big Impact

Reframing your messaging can instantly elevate how your practice is perceived.

💬 Better Messaging Examples

Instead of:

❌ “We’re accepting new patients”

Try:

✔️ “We’re currently welcoming a limited number of new patients”

✔️ “We reserve a select number of new patient appointments each month”

✔️ “Ready to join our patient family? Here’s how to get started”

📞 Don’t Forget Your Phone Experience

If your voicemail says “we’re accepting new patients,” it’s time to update it.

Replace it with something that builds value and trust, like:

“Thanks for calling [Practice Name], known for [your unique value]. We’d love to help you…”

🎯 Actionable Tip

Audit every place this phrase exists:

• Website
• Voicemail / hold messaging
• Google Business profile
• Social media bios

Then replace it with language that positions your practice as high-value and in-demand.

🔑 Key Takeaway

Words matter. Positioning matters.

A simple shift in how you talk about availability can completely change how patients perceive your practice — before they ever walk in the door.

🎙 Want to Be Featured?

We’re always looking to highlight real practice owners in our Ask the Dentists series.

Jennifer@kickstartdental.com

👉 Reach out using the email in the show description to be featured!

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

What does it actually take to grow a dental practice while delivering a better patient experience?

In this episode of the No BS Dental Growth Podcast, Jen sits down with Dr. Goyal of Goyal Dentistry to break down what’s actually working inside his practice today.

From building a strong team culture to improving patient communication and leveraging marketing effectively, Dr. Goyal shares real-world insights that other practice owners can apply immediately.

If you're focused on growth, team development, and creating a better patient experience, this episode is packed with practical takeaways.

🦷 What You’ll Learn in This Episode

How strong team culture and communication impact practice growth

Why patient relationships and trust are the foundation of long-term success

How improving communication reduces “I’ll think about it” patients

The importance of systems and delegation for scaling a practice

Why investing in your team leads to better patient outcomes

How marketing and visibility directly impact practice growth

🚀 Key Takeaways

1. Culture Drives Everything

Dr. Goyal emphasizes that a strong team culture — where everyone genuinely cares about patients — is the foundation of a successful practice.

2. Communication = Case Acceptance

When patients clearly understand their treatment and feel heard, they’re far more likely to move forward with care.

3. Systems & Delegation Unlock Growth

Letting go, trusting your team, and building clear systems allows your practice to scale efficiently.

4. Invest in Your Team

Training and empowering your team creates better patient experiences and stronger overall performance.

5. Marketing Matters

Even the best dentist won’t grow without visibility. Leveraging marketing ensures patients can find and choose your practice.

💬 Memorable Moment

“You could be the best dentist in town — but if no one knows about you, what good is it?”

🎯 Actionable Advice

If you want to grow your practice:

Focus on improving team communication and alignment

Build systems that allow your team to take ownership

Invest in ongoing training and development

Make sure your marketing is actually bringing patients in

🎙 Want to Be Featured?

We’re always looking to highlight real practice owners in our Ask the Dentists series.

Jennifer@kickstartdental.com

👉 Reach out using the email in the show description to be featured!

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

In this episode of the No BS Dental Growth Podcast, Chris Pistorius sits down with Dr. Brian Harris, cosmetic dentist, founder of Smile Virtual, and creator of The Elite Academy.

Dr. Harris shares how virtual cosmetic consultations are transforming the way dental practices attract, educate, and convert patients — often leading to dramatically higher case acceptance and stronger patient trust before the first in-person visit.

Instead of traditional consultations that happen entirely chairside, Dr. Harris explains how practices can use asynchronous video consults where patients submit photos and concerns, and the dentist records a personalized response explaining treatment options and costs.

The result?

More prepared patients, less pressure during consultations, and significantly higher case acceptance.

Dr. Harris also breaks down the biggest mistakes dentists make with virtual consults, how practices can implement them easily, and where cosmetic dentistry is headed with emerging technologies like 3D-printed smile design.

If you're looking for ways to increase cosmetic case acceptance, build patient trust faster, and modernize your patient experience, this episode is packed with practical insights.

What You’ll Learn in This Episode

🦷 What a virtual cosmetic consult actually is (and what it’s NOT)

📈 Why some practices are seeing 87–92% case acceptance on cosmetic cases

📸 How patients submit photos and receive personalized video consultations

⏱ How little time dentists actually spend recording consult videos

📞 How front desk teams can help drive more virtual consults

💡 The storytelling strategy that dramatically improves case acceptance

📉 Why traditional consultations often lose potential cosmetic patients

📊 How marketing funnels improve when virtual consults are added

🤖 Dr. Harris’ thoughts on AI in dentistry and why human connection still matters

🖨 How 3D printed smile design is creating a new mid-tier cosmetic option

Key Takeaway

Patients today want clarity, transparency, and convenience before committing to treatment.

Virtual consults allow dentists to:

• Build trust earlier

• Educate patients without pressure

• Pre-qualify serious cases

• Increase acceptance for elective treatments

Practices that embrace this shift are creating more efficient workflows and better patient experiences.

Resources & Mentions

🌐 Smile Virtual

https://smilevirtual.com

📱 Follow Dr. Brian Harris on Instagram

https://www.instagram.com/drbrianharris

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

In this episode of The No BS Dental Growth Podcast, Chris breaks down a simple five-step financial conversation framework that dental front desk teams can use to dramatically improve treatment acceptance and reduce revenue leakage.

Most practices present a number and hope the patient says yes. But when the conversation is structured the right way, patients feel supported, informed, and confident moving forward with treatment.

Chris walks through the exact language your team can use during the handoff from the clinical chair to the front desk so patients clearly understand the value of their treatment and the options available to them.

If your practice struggles with patients saying “I need to think about it,” this episode will give you a practical system to guide those conversations and increase case acceptance.

What You’ll Learn in This Episode

🦷 Why patients hesitate after receiving a treatment plan

💬 How the front desk conversation impacts case acceptance

📈 The psychology behind presenting multiple payment options

🤝 How to position your front desk team as an ally, not a billing department

💳 Why offering three financial options changes patient decision-making

🧠 How silence during financial discussions actually builds confidence

🔍 The simple question that uncovers a patient’s real objection

The 5-Step Treatment Acceptance Framework

1. The Transition Statement

Start the financial conversation by positioning your team as helpful and supportive.

Example:

“Dr. Chris took great care of you today. I have everything here and want to make sure we get you taken care of.”

2. The Value Anchor

Before discussing price, remind the patient why the treatment matters.

Price without context creates sticker shock.

3. The Options Presentation

Always present three ways to move forward:

Pay in full (with courtesy discount)

Insurance-adjusted patient portion

Monthly payment plan options

This shifts the patient’s thinking from “Should I do this?” to “Which option works for me?”

4. The Silence

After presenting the options, stop talking.

Silence shows confidence and gives the patient space to process.

5. The Objection Pivot

If the patient says “I need to think about it,” ask:

“Of course — totally understand. Can I ask, is it more the timing or the investment?”

This reveals the real barrier so your team can help solve it.

Key Takeaway

Case acceptance isn’t about pressure — it’s about clarity, confidence, and options.

When your team understands how to guide financial conversations, patients are far more likely to move forward with treatment and schedule their next visit before leaving the office. _________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

Chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact

jennifer@kickstartdental.com

Dr. Staller shares how she began posting content during her orthodontic residency in the middle of the pandemic and how that decision turned into a powerful digital brand that now brings in real patients—organically.

From building trust with potential patients before they ever walk into the office to networking with other dentists online, Dr. Stahler explains how social media can be one of the most powerful marketing tools for dental practices today.

If you've ever thought social media was only for influencers or dancing trends, this episode will completely change your perspective.

What You’ll Learn in This Episode

🦷 How Dr. Staller started posting content during orthodontic residency

📱 Why TikTok has become her most powerful patient acquisition channel

📈 How she brought in 15+ new patients in one month organically

🎥 The simple content formats that perform best for dentists

⏱ How much time social media actually takes each week

👩‍⚕️ Why social media builds trust before patients ever call your office

📊 How content can reduce new-patient cancellation rates

🤝 The unexpected networking benefits with other dentists and specialists

📹 Why you don’t need expensive cameras or equipment to start

Key Takeaway

Social media isn’t just about views—it’s about building familiarity and trust with potential patients before they ever step into your office. When done consistently, it can become a powerful growth engine for dental practices.

Resources & Mentions

📱 Follow Dr. Sable Staller on social media for orthodontic education and behind-the-scenes practice content.

📱 TikTok:

https://www.tiktok.com/@bracesbysable

📸 Instagram:

https://www.instagram.com/bracesbysable/

▶️ YouTube:

https://www.youtube.com/@bracesbysable

🔗 Link Hub / All Links:

https://beacons.ai/theorthotokist

Connect With Us

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

_________

📥 Free Resource:

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Learn the step-by-step “First 47 Seconds” strategy to:

Make callers feel heard and welcomed instantly

Build trust from the first word

Increase patient bookings without being pushy

Coach your team for consistent, high-converting calls

Whether you’re a practice owner, manager, or front desk staff, this episode will help you transform your calls into your top marketing tool.

Key Takeaways:

The Power Answer (0:55) – How the first five seconds set the tone.

The Empathy Bridge (0:05–0:20) – Make your callers feel heard in just 20 words.

The Control Question (0:20–0:35) – Discover patient needs while creating a personalized experience.

Commitment Close (0:35–0:47) – Offer 2–3 options to get decisive bookings.

Implementation Tips – Script, role-play, and monthly call review for consistent results.

Actionable Tip:

Script the full 47-second call, laminate it at your front desk, and practice weekly with your team. Track monthly calls to identify coaching opportunities and watch your new patient conversion rate rise.

_________

📥 Free Resource:

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

It sounds logical. It feels like the obvious solution.

But in this episode, Chris challenges that belief — and explains why, for most practices, more leads are not the answer.

If your systems are leaking revenue, pouring more money into marketing won’t fix the problem. It will only amplify it.

Before you scale ads, you need to fix what’s broken behind the scenes.

What You’ll Learn in This Episode:

• Why “we just need more leads” is usually a misdiagnosis
• The real reason marketing often “doesn’t work”
• How poor conversion rates quietly kill growth
• The five hidden revenue leaks most practices ignore
• Why operational fixes often outperform ad spend
• A simple 4-step internal audit you can run this week

The 5 Revenue Leaks Draining Your Practice

Chris breaks down the most common places practices lose money every month:

1. Missed inbound calls – 20–35% of calls go unanswered in the average practice.
2. Poor phone conversion – Weak objection handling and pricing conversations kill appointments.
3. Slow follow-up on web leads – If you don’t respond within minutes, you lose them.
4. Unscheduled treatment sitting in your software – Often $200K–$400K+ in diagnosed dentistry collecting dust.
5. Inactive patients with no reactivation system – Warm relationships quietly drifting away.

None of these require more ads.

They require better systems.

The Hard Truth

If your phones aren’t answered consistently…

If your team isn’t converting at 40–50%…

If there’s no structured follow-up process…

If unscheduled treatment isn’t being worked…

You don’t have a marketing problem.

You have a systems problem.

And scaling ads before fixing the foundation just accelerates the leak.

The 4-Step Internal Audit (Do This Before Spending Another Dollar)

Chris outlines a practical self-audit you can run immediately:

1. Pull 30 days of inbound call data.
2. Listen to 10% of your recent calls.
3. Segment your unscheduled treatment report.
4. Review your inactive patient list (18+ months).

Fix the leaks first. Then scale.

Key Takeaway

The fastest-growing practices aren’t the ones spending the most on ads.

They’re the ones who:

✔ Fix their foundation

✔ Track real numbers

✔ Optimize conversion

✔ Then scale confidently

Stop pouring water into a leaky bucket.

Plug the holes. Then grow.

_________

📥 Free Resource:

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

So why aren’t new patients flooding in?

In this episode, Chris breaks down the uncomfortable truth: five-star reviews alone are no longer a differentiator. Patients are savvy. They know reviews can be gamed. They know every practice in town has them. And if you’re not using them strategically, they’re operating at a fraction of their potential.

This episode walks through the four biggest mistakes practices make with reviews — and the exact fixes to turn them into conversion assets.

Reviews by themselves don’t build trust.

Strategy does.

If you’re not actively leveraging, responding to, distributing, and shaping your reviews — you’re leaving growth on the table.

The 4 Review Mistakes (And How to Fix Them)

1️⃣ Mistake: Not Responding to Reviews

When you don’t respond, you’re leaving a public conversation unfinished.

Future patients read review responses just as carefully as the reviews themselves.

The Fix: Use the 3-Part Response Formula

Every response should:

• Thank the patient by name
• Reference something specific they mentioned
• End with a forward-looking statement

2️⃣ Mistake: Letting Reviews Sit Only on Google

Most practices leave reviews trapped on Google — where they operate at about 10% of their potential.

The Fix: Distribute Them Everywhere

Pull your strongest reviews and feature them on:

• Your website homepage
• Your new patient page
• Email newsletters
• Social media posts

Reviews should be part of your marketing engine — not just your Google listing.

3️⃣ Mistake: Generic, Non-Specific Reviews

“Great dentist. Very professional. Highly recommend.”

These reviews are nice — but not persuasive.

They lack detail. And detail builds trust.

The Fix: Coach Patients Toward Specificity

Train your team to guide reviews naturally.

4️⃣ Mistake: Ignoring or Mishandling Negative Reviews

A negative review handled beautifully can be more powerful than five perfect ones.

How you respond shows professionalism, empathy, and leadership.

The Fix: Acknowledge, Apologize, Invite Offline

Never:

• Get defensive
• Explain away the issue
• Blame the patient

Instead:

• Acknowledge the concern
• Apologize sincerely
• Invite them to call directly to resolve it

This tells every future patient:

“We care. And we handle issues the right way.”

🔑 The Real Strategy Behind Reviews

If you want reviews to convert, you must:

✔ Respond to every single one

✔ Distribute them everywhere

✔ Coach patients toward specificity

✔ Treat negative reviews as opportunity

Five stars don’t build trust.

Intentional systems do.

_________

📥 Free Resource:

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

In just 10–15 minutes, Dr. Harris shares his proven systems for keeping patients engaged, overcoming financial or fear-related barriers, and boosting completed cases.

What you’ll learn in this episode:

✅ How to educate patients using simple, easy-to-understand language so they actually follow through.

✅ The “urgent vs. nice-to-have” approach for breaking down treatment plans.

✅ Handling financial concerns without scaring patients off.

✅ The Rule of Twos: A follow-up system that keeps patients on track.

✅ Key metrics every practice should track to measure success and identify gaps.

This is a must-listen for dentists who want to increase case acceptance, build trust faster, and see predictable growth in their practice.

_________

📥 Free Resource:

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

It’s called Unscheduled Treatment Value (UTV)… and ignoring it could be costing your practice tens (or even hundreds) of thousands of dollars every year.

Most dentists focus on new patients and marketing — but the real growth opportunity might already be sitting inside your system.

💰 What Is Unscheduled Treatment Value (UTV)?

UTV represents diagnosed treatment that patients agreed to — but never scheduled.

You’ve heard it before:

• “I’ll think about it.”
• “Let me check my calendar.”
• “I’ll call back.”

They rarely do.

When you multiply that across your entire patient base, that number can easily reach:

• $200,000
• $400,000
• Even $1M+ in diagnosed but unscheduled dentistry

And most practices never look at it.

🖥️ How to Pull the Report

Chris explains how to find this inside common systems like:

• Dentrix
• Eaglesoft
• Open Dental

Search for:

• “Unscheduled Treatment”
• “Outstanding Treatment Plan”

Then:

1️⃣ Filter to Active Patients Only

2️⃣ Look at the total dollar value

3️⃣ Review it daily

🔥 Break It Into 3 Buckets

1. Hot Leads (Last 90 Days)

These patients recently said yes.

Action:

• Assign a team member to personally call 5 patients every morning.
• Keep it simple and helpful — not pushy.

2. Warm Leads (90 Days – 1 Year)

Action:

• Send an automated text campaign.
• Mention unscheduled treatment.
• Remind them about insurance benefits resetting.

3. Cold Leads (1+ Year)

These patients likely need re-examining anyway.

Action:

• Offer a complimentary re-evaluation.
• Get them back in the chair.
• Restart the conversation.

🧠 Why Checking This Daily Changes Everything

When you see the number every morning, it creates:

• Accountability
• Focus
• Ownership
• A proactive culture

Instead of waiting for the phone to ring, you’re working from a list of people who already said yes.

🎯 Set a Weekly Reduction Goal

Example:

If your UTV report shows $350,000, set a goal to reduce it by:

➡️ $10,000 per week

(That’s 1–2 cases.)

Small weekly wins compound fast.

💡 The Big Takeaway

The best new patient isn’t the one you haven’t met yet.

It’s the one already in your system.

Make this a daily habit:

• Pull the report
• Share the number with your team
• Make five phone calls

Do it consistently and this one shift alone could add $20,000–$50,000 in monthly production.

_________

📥 Free Resource:

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

From cosmetic dentistry and patient education to building a powerful personal brand online, Dr. Yazdan shares practical strategies that any dentist can implement immediately.

If you’ve ever struggled with treatment acceptance, anxious patients, or staying consistent on social media — this episode is packed with insight.

What You’ll Learn in This Episode:

🦷 Balancing Cosmetic Dentistry with Long-Term Oral Health

Dr. Yazdan explains why cosmetic patients often take better care of their teeth — and how education is the key to protecting long-term outcomes. She also shares why many patients are unknowingly using the wrong tools and products.

💻 The Technology That Changed Her Practice

Two investments made a major difference:

• Switching to a cloud-based practice management system
• Implementing an intraoral scanner for better patient visualization

She explains how these tools improved efficiency, communication, and case acceptance — and why visual education is so powerful.

😬 Managing Dental Anxiety to Improve Case Acceptance

Anxiety is often the real objection behind hesitation.

Dr. Yazdan shares:

• Why dental fear is a learned behavior
• How to “start small” with anxious patients
• Why curiosity beats pressure when patients don’t book treatment
• How to uncover the true objection (not just the surface excuse)

Her mindset: If a patient is in your chair, they want help — your job is to guide them through fear.

📈 The Truth About Social Media Growth for Dentists

Dr. Yazdan built her brand by posting consistently for an entire year before seeing real traction.

Key takeaways:

• Know exactly who your ideal patient is
• Speak to ONE specific person
• Stop worrying about vanity metrics
• “The lurkers are always buying”

Many patients who never like, follow, or comment are still watching — and eventually booking.

🎥 What Type of Content Works Best?

Authority-building content wins.

Longer captions, educational videos, and deeper explanations build trust — even if they get fewer views. The goal isn’t virality. It’s credibility.

She also emphasizes:

• Your content should attract AND repel
• Criticism often means you’re not talking to your ideal audience
• Consistency compounds like interest in a bank

Why This Episode Matters

Dentistry isn’t just clinical anymore.

Success comes from:

• Clear communication
• Patient education
• Emotional intelligence
• Smart technology adoption
• Consistent authority-building online

Dr. Yazdan proves that long-term brand growth and strong clinical care can absolutely go hand-in-hand.

_________

📥 Free Resource:

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Learn how to:

• Identify your “money patients” and increase same-day scheduling by up to 30%
• Spot VIP patients and provide an exceptional experience
• Optimize your schedule and turn downtime into revenue
• Prevent chaos before it happens with proactive planning
• Celebrate wins to build culture and momentum

If you’re ready to turn your morning huddle into a growth tool instead of a time-suck, this episode is for you.

_________

📥 Free Resource:

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Learn how to:

• Identify your “money patients” and increase same-day scheduling by up to 30%
• Spot VIP patients and provide an exceptional experience
• Optimize your schedule and turn downtime into revenue
• Prevent chaos before it happens with proactive planning
• Celebrate wins to build culture and momentum

If you’re ready to turn your morning huddle into a growth tool instead of a time-suck, this episode is for you.

Connect With Dr. Desiree Yazdan

Follow Dr. Desiree Yazdan for cosmetic dentistry insights, patient education, and personal brand strategy:

Instagram: https://www.instagram.com/drdesireeyazdan/

TikTok: https://www.tiktok.com/@drdesireeyazdan

YouTube: https://www.youtube.com/@DrDesireeYazdan

_________

📥 Free Resource:

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

takeaways

• Google Ads and SEO are complementary strategies.
• Immediate patient acquisition often requires Google Ads.
• SEO is a long-term strategy that builds over time.
• The cost per patient from Google Ads can be high.
• SEO can lead to higher quality patient leads.
• Trust in organic search results is crucial for patient perception.
• Marketing should be viewed as an investment, not an expense.
• Practices should track specific metrics to measure success.
• Avoid half-hearted attempts at both Google Ads and SEO.
• A well-optimized website is essential for effective marketing.

titles

• Google Ads vs. SEO: Which is Right for Your Practice?
• Maximizing Patient Acquisition: The Power of Google Ads and SEO

_________

📥 Free Resource:

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Most dental practices are sitting on a goldmine of overdue hygiene patients — and barely tapping into it.

In this Dental Growth Hack, Chris breaks down a simple 3-step text message sequence that’s helping practices reactivate 15–25% of overdue patients automatically — without discounts, pressure, or extra marketing spend.

If you have patients who are 6 months, 1 year, or even longer overdue, this episode shows you how to bring them back using the right message, at the right time, with minimal effort from your team.

The Problem

Most practices send one generic reminder and then give up.

But patients need multiple touchpoints — and standard Dentrix, Eaglesoft, or Weave messages blend in with every other office.

The Solution

A 3-text sequence that:

• Feels personal (not spammy)
• Educates without scaring patients
• Creates urgency and scarcity
• Runs on autopilot once set up

What You’ll Learn:

• Why one reminder text doesn’t work anymore
• The exact wording for each text in the sequence
• How to create urgency without sounding salesy
• How to automate the process inside your system
• Why 3 messages over 8 days outperform single reminders
• How practices are filling 60–100 hygiene appointments with no ad spend

Who This Is Perfect For:

• Practices with hygiene gaps or open chairs
• Offices struggling with overdue recalls
• Teams who want results without more manual follow-up
• Owners who want growth without more marketing costs

_________

📥 Free Resource:

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Chris Pistorius sits down with Eric Vickery, case acceptance expert and coach to 250+ dental practices, to break down the real reason patients say no — and how practices can dramatically increase treatment acceptance without feeling salesy or pushy.

The truth?

Patients don’t reject treatment because of price — they reject treatment because they don’t understand the problem, don’t feel urgency, or don’t trust the communication.

Eric reveals the exact verbal skills, phone scripts, mindset shifts, and financial presentation strategies elite practices use to:

• Increase case acceptance
• Reduce cancellations
• Improve new patient conversion
• Stop price shopping
• Build trust faster on phone calls
• Position treatment without pressure
• Make care affordable without relying on insurance

What You’ll Learn in This Episode:

• The #1 reason patients say no (hint: it’s not money)
• Why saying “You need a crown” kills case acceptance
• The 95/5 communication rule that transforms patient buy-in
• How to stop “I need to think about it” objections
• Scripts that turn price shoppers into booked patients
• The exact wording that builds urgency without pressure
• How to present finances so patients feel supported, not sold
• Why most dental offices lose patients before they even walk in
• How to reduce cancellations with better front desk language
• The verbal frameworks top-performing practices use to increase trust and conversions

Perfect For:

• Dentists frustrated with low case acceptance
• Practice owners tired of last-minute cancellations
• Front desk teams who want to convert more calls
• Practices looking to grow production without more marketing spend

Resources Mentioned:

• All-Star Dental Academy — Training & coaching for dental teams
• Contact: Heather@AllStarDentalAcademy.com
• Website: AllStarDentalAcademy.com

_________

📥 Free Resource:

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Staffing isn’t just an HR issue — it’s one of the biggest hidden threats to dental practice growth.

In this episode of the No BS Dental Growth Podcast, Chris Pistorius sits down with Lisa Cappello, Founder & CEO of Smiles in Demand, to unpack what’s really happening in dental staffing nationwide.

From hygienist shortages and burnout to maternity leave coverage, temp staffing frustrations, and hiring mistakes, Lisa shares insights from 20+ years in dentistry — and explains why staffing should be treated as a proactive strategy, not a last-minute emergency.

If your practice feels stretched thin, production is capped, or your team is burning out, this episode will help you rethink how you hire, retain, support, and scale your team.

🧠 What You’ll Learn

• Why staffing — not marketing — is limiting dental practice growth
• The hardest dental roles to hire right now (and why hygiene is struggling)
• How COVID permanently changed hiring expectations in dentistry
• The hidden cost of rushing hires when short-staffed
• Why practice culture often beats higher pay
• The real downside of traditional temp agencies
• How short staffing hurts production, morale, and patient experience
• When it makes sense to hire for personality over experience
• How to handle staff turnover without damaging patient trust
• Why temp staffing can be a long-term growth strategy

🔑 Key Takeaway

Staffing problems don’t just hurt operations — they cap growth, burn out teams, and damage patient trust if left unchecked.

🔗 Resources

Learn more about Smiles in Demand:

👉 https://smilesindemand.com

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

While texting may feel easier and less intrusive, it’s also far easier for patients to ignore—especially when they’re already hesitant about going to the dentist.

Chris explains why calling first builds trust, creates momentum, and significantly increases your chances of converting website inquiries into booked appointments—without sounding aggressive or salesy.

🦷 What You’ll Learn in This Episode

• Why most website leads are in research mode, not commitment mode
• The real reason texting first underperforms for new patient follow-up
• How a phone call builds tone, trust, and momentum faster than text
• Why “less intrusive” often means less effective in dental marketing
• The exact call-first, text-second follow-up strategy that converts better
• When texting should be used—and when it shouldn’t

🔑 Key Takeaway

Calling new website leads first isn’t about being pushy—it’s about being human.

A phone call signals that your practice is real, responsive, and actually cares.

Texting should support the follow-up process, not replace it.

👥 Ideal For

• Dental practice owners
• Office managers
• Front desk and new patient coordinators
• Practices struggling with website lead conversion
• Anyone looking to improve new patient follow-up systems

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

On this episode of the No BS Dental Growth Podcast, Chris breaks down one of the most overlooked drivers of profitability, culture, patient experience, and long-term growth in a dental practice:

👉 Recognition.

And no—this has nothing to do with Google reviews, smile makeovers, or social media shoutouts for patients.

This episode dives into the uncomfortable truth most practice owners don’t want to face:

Your team needs recognition just as much—if not more—than your patients.

When that’s missing, morale drops, performance slips, and turnover quietly accelerates.

🦷 What You’ll Learn in This Episode

• Why most dental practices unintentionally train their teams to associate work with negativity
• The real reason employees leave (hint: it’s usually not money)
• How unrecognized effort leads to disengagement long before a resignation email shows up
• Why high turnover quietly kills growth, case acceptance, and patient trust
• How recognition creates stability, improves performance, and scales leadership
• Practical, non-cringey ways to build recognition into your practice culture

This episode is a must-listen for any dentist who wants less chaos, lower turnover, and sustainable growth—without throwing money at the problem.

🔑 Key Takeaways

• Dental teams don’t leave jobs—they leave environments where they feel invisible
• Recognition isn’t about pizza parties or gift cards—it’s about consistency and specificity
• People repeat behaviors that get acknowledged
• Stable teams convert better, move faster, and create better patient experiences
• Growth doesn’t happen in chaos—it happens when teams feel supported and seen

Recognition is one of the cheapest, fastest, and most effective ways to improve retention, performance, and growth in your practice.

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

But in reality? They have a case acceptance problem—and it starts the moment the phone rings.

In this quick No BS Dental Growth Hack, Chris reveals the one simple question that can completely change how new patient calls go—and dramatically improve trust, connection, and treatment acceptance.

If your front desk jumps straight into insurance, availability, and pricing, this episode will change how you train your team starting today.

🎯 The Question That Changes Everything:

“What made you decide to call us today?”

This single question:

Gives patients a voice

Reveals emotional urgency

Shows you what actually matters to them

Builds instant trust before logistics ever come up

Because here’s the truth most practices miss:

Patients don’t buy dentistry logically. They buy emotionally—then justify logically.

🦷 Why This Dental Growth Hack Works

When your team leads with empathy instead of logistics, patients feel heard—and heard patients say yes more often.

This is one of the simplest front desk scripting changes you can make with massive ROI.

👉 Try it this week.

👉 Train your front desk on it.

👉 Watch case acceptance improve.

If this helped you, share it with your front desk or treatment coordinator, subscribe to the podcast, leave a review, and tune in for the next No BS Dental Growth Hack.

🎧 Listen now and start converting more calls into patients.

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

If you’re a dentist or practice manager, this episode is a must-listen to protect your practice and prepare for the future of dental technology.

Key Takeaways:

🛡️ The Number One Mistake: Small dental practices often think, “Nothing’s going to happen to me”, making them easy targets for cyber attacks.

🎯 Why Dentists Are Targeted: Dental and medical records are highly valuable on the black market — often estimated between $650–$750 per record — and include social security numbers, insurance, and addresses.

👥 Primary Defense: Your team is your first line of defense. Employee training on spotting suspicious emails, verifying wire transfer requests, and following cybersecurity protocols is critical.

📄 HIPAA Compliance & Audits:

Secure patient health information with encryption.

Assign individual usernames and passwords for all team members.

Running outdated systems like Windows 10 without extended security updates is no longer HIPAA compliant.

If replacement equipment isn’t immediately feasible, a written phased replacement plan demonstrates good faith during audits.

💻 Equipment Lifecycle:

Computers: 3–5 years; rotate older computers from operatories to less critical roles before retiring.

Servers: ~6 years; proactive planning prevents downtime and unplanned outages.

🤖 Future of Dental Tech:

AI is being used in intraoral scanners to detect caries and analyze X-rays.

IT upgrades for AI often involve better video cards to handle CAD/CAM and imaging rendering.

Adoption in dentistry is slower than in medicine due to the complexity of connected devices.

AI-powered call bots may not replace human comfort in healthcare conversations.

🏢 Multi-Site Practice Challenges: Standardized processes and consistent software implementation are critical for expansion.

Resources:

Connect with Daniel Denno:

Then the contact info at the bottom: 

Connect with Dan De Steno:  

Website: https://link.edgepilot.com/s/801c12af/gCVcFApHIUuzoqWLPVc9-g?u=https://www.novacomputersolutions.com/ y 

Email: info@novacomputersolutions.com o 

LinkedIn:   / linkedin.com/in/ddesteno

_________

📥 Free Resource:

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

It’s called The 15-Minute Rule.

If a new lead doesn’t hear back from your practice within 15 minutes, you should assume they’re gone.

This isn’t theory. This is real-world data from dental practices across the country.

Patients today don’t wait. They keep searching until someone answers. And when your practice relies on “we’ll call them back” as a follow-up plan, you’re already losing.

In this episode, Chris explains why speed beats perfection in dentistry, how delayed responses silently kill conversions, and what systems practices should have in place to stop leads from slipping through the cracks.

This is one of the simplest operational changes you can make — and one of the highest ROI moves in dental marketing.

What You’ll Learn:

🦷 Why leads disappear after just 15 minutes

🦷 How “speed to lead” outperforms perfect follow-ups

🦷 Where most practices drop the ball with new inquiries

🦷 Simple systems to plug response-time gaps immediately

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

What You’ll Learn in This Episode:

• Why ADA compliance isn’t optional for dental practices.
• How the ADA Disabled Access Credit can give you up to $5,000 per year.
• How the Architectural Barrier Removal Deduction can save even larger practices up to $15,000 per year.
• Why your website accessibility may qualify for tax incentives.
• Simple action steps to ensure your practice is compliant and maximizing tax benefits.

Action Steps for Dentists:

1. Ask your CPA if your practice qualifies for ADA-related credits and deductions.
2. Review recent office and website improvements for eligible expenses.
3. Keep clear documentation of all ADA-related expenses.
4. Be proactive—compliance plus tax savings beats lawsuits every time.

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

What if one simple wall in your office could instantly lower patient anxiety, increase trust, boost referrals, and improve your overall practice vibe — without ads, funnels, or AI?

In this quick Dental Growth Hack episode, Chris Pistorius breaks down the Smile Photo Wall — one of the cheapest, fastest, and most powerful trust-building tools any dental practice can implement.

No professional photography.

No fancy branding.

Just real patients, real smiles, and real social proof.

You’ll learn why patients decide whether they trust your practice within seconds of walking through the door — and how showcasing people who look just like them can completely change that experience.

This is the kind of marketing that doesn’t feel like marketing… but converts like crazy.

What You’ll Learn in This Episode

🦷 Why people trust people who look like them

🦷 How a simple smile wall lowers fear and anxiety instantly

🦷 The psychology behind social proof in dental offices

🦷 Why real photos outperform polished stock images every time

🦷 How to turn one photo into in-office AND online marketing content

Final Takeaway

Most practices are starving for authentic content — and sitting on it every single day.

When your marketing looks human, your practice feels human.

And no AI-generated stock photo will ever beat a real smile.

Build the wall.

Post the photos.

Watch trust, referrals, and energy shift — fast.

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

In this episode of the No BS Dental Growth Podcast, Chris breaks down the real state of AI in dental marketing — based on real-world implementation, not hype. You’ll learn where AI actually improves efficiency and ROI, where it quietly damages the patient experience, and how practices are losing trust without even realizing it.

The takeaway?

AI should support the human experience — not replace it.

If you’re considering AI for your practice (or already using it), this episode will help you avoid costly mistakes and implement it the right way.

What You’ll Learn in This Episode

🦷 Why AI adoption in healthcare is different than other industries

🦷 The critical difference between where you can use AI vs where you should

🦷 How over-automation erodes patient trust and hurts conversion

🦷 The biggest AI mistakes dental practices are making right now

Where AI Actually Works Well in Dental Practices

✅ Missed call handling (after-hours, lunch, high-volume times)

✅ Lead follow-up for unscheduled inquiries

✅ Call analysis & quality control (HIPAA-compliant)

✅ Improving consistency without replacing your front desk

Chris explains why AI voice agents work best as a backup, not a replacement — and why speed matters more than warmth when a patient already didn’t reach a human.

Where AI Breaks Trust (And Costs You Patients)

🚫 Replacing live calls entirely

🚫 Over-automated texts, emails, and follow-ups

🚫 Using “out-of-the-box” robotic messaging

🚫 AI-generated content with zero human oversight

Patients don’t want to feel processed — they want to feel cared for. When AI becomes the only voice of your practice, conversion drops and marketing gets blamed for experience problems.

The Right AI Philosophy for Dental Practices

✔️ AI should catch what humans miss

✔️ AI should handle overflow and repetition

✔️ Humans should handle emotion, trust, and objections

✔️ If AI touches every patient interaction — you’ve gone too far

The practices that win won’t be the most automated.

They’ll be the most intentional.

Action Steps for Dentists

🔹 Audit where AI is touching patients today

🔹 Identify where human involvement must stay

🔹 Use AI for missed calls — not all calls

🔹 Train your team alongside your technology

AI should make your team better, not invisible.

What if growth, freedom, and profitability didn’t come at the expense of your family, health, or sanity?

In this episode of the No BS Dental Growth Podcast, Chris sits down with Dr. Grace Yum — pediatric dentist, multi-practice owner, entrepreneur, and founder of Mommy Dentists in Business — for an honest, no-fluff conversation about scaling a dental practice, delegation, leadership, and building real leverage.

Dr. Yum shares how she went from running multiple practices while raising young kids… to building systems that allowed her to step away, sell her practices, and still win — without burnout or chaos.

This episode is a must-listen for:

• Practice owners feeling stuck “in the chair”
• Dentists trying to scale without losing control
• Dental parents juggling business and family
• Anyone thinking about long-term practice value or exit strategy

🎧 What You’ll Learn in This Episode:

• Why delegation at home and at work is a growth strategy — not a luxury
• How to build a dental practice that runs without you
• The mindset shift dentists must make to scale past themselves
• Why patients will see other providers (if you do it right)
• How Dr. Yum sold her practices without a broker — and on her terms
• The real reason community and mentorship accelerate success
• How Mommy Dentists in Business became a nationwide movement
• Why most dentists undervalue their time (and how to fix it)

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

In this episode, Chris Pistorius exposes the silent killer of dental practice revenue that almost NO ONE is talking about:

👉 Case Acceptance.

You can pour money into marketing, ads, SEO, Google Reviews…

But if patients aren’t saying yes to treatment?

Your growth hits a wall. Hard.

And the worst part?

Most practices don’t even know this is happening because they never track it accurately.

This episode breaks down the myths, psychology, systems, and communication gaps that keep patients from accepting treatment — and the simple fixes that can boost case acceptance starting Monday morning.

🔥 What You’ll Learn in This Episode

💣 The Myths Killing Your Case Acceptance

• “Patients say no because it’s too expensive” (wrong)
• “If I explain it clearly, they’ll accept it” (nope)
• “Insurance is the main barrier” (not even close)
• “Our case acceptance is great” (not if you don’t track it)

🧠 The REAL Reasons Patients Don’t Accept:

• Confusion they won’t admit
• Fear (pain, cost, pressure)
• Lack of trust in the first 2 minutes
• Too many treatment options = paralysis
• Weak or inconsistent handoffs
• Zero follow-up on unscheduled treatment

🏆 The 5 Pillars of High Case Acceptance

1. Build trust before diagnosing
2. Use simple visuals (not jargon)
3. Nail the clinical → TC handoff
4. Make money easy (financing, phasing, clarity)
5. Follow up like a real system — not vibes

📊 What to Track (And What Most Practices Get Wrong)

The real case acceptance formula:

Dollars Presented vs. Dollars Scheduled.

Not completed. Not estimated. Scheduled.

Track by provider. Treatment type. New vs. existing.

Do this for 90 days and your eyes will open.

🧲 Who This Episode Is For

• Dentists who want more predictable revenue
• Practices stuck at a growth plateau
• Teams struggling with getting patients to move forward
• Anyone investing in marketing but not seeing the ROI
• New dentists who want to master treatment acceptance early

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

In this quick Dental Growth Hack episode, Chris Pistorius reveals a shockingly simple strategy that exposes where dental practices are silently losing thousands in new-patient revenue: the Two-Minute Missed Call Audit.

Most dentists have no idea how many qualified new-patient calls are slipping through the cracks every day. Your team may be busy, overwhelmed, or distracted — but new patients don’t wait. They don’t leave voicemails. They don’t call back.

They just move on to the next practice on Google.

Chris breaks down how to run this fast daily (or weekly) audit using any phone system — CallRail, Weave, Adit, Mango, whatever — and how this simple habit instantly reveals:

• How many new-patient opportunities your team is unintentionally ignoring
• How quickly missed calls are being returned
• Whether your front desk is warm, rushed, or accidentally pushing callers away
• The exact revenue being lost from poor call handling
• Where your team needs coaching (without complicated dashboards)

You’ll also learn how to track missed-call outcomes and conversions — plus how AI tools such as Patient Line AI can automatically text back missed callers within seconds, plugging leaks before they cost you another patient.

If your phones are ringing but your schedule isn’t filling… this episode tells you exactly why.

🔥 What You’ll Learn in This Episode

• The real reason dental practices keep losing new patients (and don’t even know it)
• Why missed calls = missed revenue
• How to run a two-minute audit that instantly shows you where the problems are
• What your front desk’s tone reveals about your patient experience
• Why listening to 5 calls tells you more than any marketing report
• How to track new-patient conversion from missed calls
• The must-know truth: fix the leak before you blame your marketing
• How AI can automate callback + texting to save opportunities 24/7

🔎 Keywords & SEO Phrases Integrated

(This helps the episode rank for dental marketing, growth, and operational searches)

• dental missed calls
• new patient phone call audit
• dental front desk phone training
• dental marketing ROI
• dental practice call handling
• dental new-patient conversions
• missed call automation for dental practices
• Patient Line AI
• dental growth strategies
• dental practice operations improvement

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_____________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _____________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _____________________________

You’ll learn the exact system elite dental practices use to create WOW moments, script referral conversations, generate “silent referrals,” track everything, and turn everyday patients into walking, talking billboards for your practice.

If you’re tired of unpredictable months, inconsistent new patient flow, and marketing strategies that feel hit-or-miss… this is the episode that changes everything.

🎙️ What You’ll Learn in This Episode

💡 The Big Myths About Dental Referrals (Most Dentists Fall For These)

Why “being nice” isn’t a referral strategy

Why clean offices and good reviews don’t automatically generate new patients

Why relying solely on referrals is business gambling, not marketing

💥 The 5-Part Referral Engine That Costs $0

The WOW Moment that makes patients say, “No other dentist does this.”

The Perfect 1-Sentence Referral Script your team can use without feeling salesy.

Silent Referral Systems that generate referrals without saying a word.

VIP Red Carpet Treatment that turns referred patients into lifetime patients.

Tracking Like a CEO, not guessing like a dentist.

📉 Why Referrals Are Amazing… but Never Enough

The hidden danger in unpredictable referral months

How smart practices combine referrals with system-driven marketing

Why the best practices treat referrals as gravy, not the main course

🔥 SEO Keywords (Built Into the Copy)

dental marketing, dental patient referrals, grow your dental practice,

increase dental new patient flow, dental office systems, dental referral strategies,

predictable dental growth, dental practice marketing, referral engine dentistry,

how to get more dental patients, dental internal marketing

🎧 Listen If You’re a Dentist Who…

Wants more high-quality, high-trust, ready-to-say-yes patients

Is tired of unpredictable new patient numbers

Knows referrals are powerful but doesn’t have a system in place

Wants to grow without dumping more money into ads

Loves simple, zero-BS marketing strategies that just work

📌 Your Action Step (AKA “Homework”)

Pick one of these and implement it this week:

✔️ Add a WOW moment

✔️ Train your team on the referral script

✔️ Add silent referral reminders

✔️ Thank referring patients like VIPs

✔️ Start tracking referrals by name

Small steps = big growth.

💥 Paid ads do work — but only when used at the right time and with the right systems.

Most dentists think their ads failed because “Google ads don’t work” or “Facebook is too expensive.”

But in reality, the ads aren’t the problem…

The strategy, timing, systems, and tracking are.

Chris reveals why paid ads make the most sense early in a growth plan — and why so many practices burn money without results.

If you’ve ever felt like your ad budget was set on fire, this episode is for you.

💡 What You’ll Learn in This Episode

1. Why Paid Ads Are the Smartest Early Move

Paid ads = momentum.

They give you:

Instant visibility

Real-time testing

Faster market feedback

Immediate patient flow while your SEO matures

SEO is planting trees.

Paid ads are lighting a match.

2. Why Most Dentists Fail with Ads

Chris breaks down the six most common causes of paid ad failure:

Generic “copy-and-paste” agency campaigns

Poor internal systems (missed calls, no follow-up)

Wrong keywords or wrong strategy

Little to no tracking

No doctor video content

Expecting overnight miracles

Ads don’t fail — bad strategy fails.

3. The Real Framework for Predictable Growth

Paid ads are NOT the full strategy.

They are one part of a winning ecosystem:

Paid Ads → fast wins

SEO → long-term stability

Retargeting → higher conversions

AI follow-up → recovered missed opportunities

Call tracking → clarity on what’s working

Front desk coaching → more scheduled patients

When done together, this creates predictable, scalable growth.

4. What a Real Paid Ad Plan Looks Like

Chris shares the exact setup he’d use if he were launching ads for a new practice:

Start with 1–2 core campaigns

Budget: $800–$1,000 per campaign minimum

Use doctor video content

Track everything

Fix internal systems before scaling

This is the difference between ads failing… and ads printing money.

5. What Real Results Look Like

Months 1–3: 10–25 attended new patient appointments per month (market dependent)

Months 4–6: SEO begins compounding, costs drop, ads + organic reinforce each other

Month 6+: Growth becomes predictable — more days added, expanded ops, or associate hiring

Paid ads = spark.

SEO = gasoline.

Internal systems = engine.

⚠️ The Warning Dentists Need to Hear

Paid ads alone are not the forever growth plan.

Costs rise. Competition rises. Ads get noisier.

Long-term domination comes from:

SEO

Maps

Reviews

Authority

Reputation

But skipping ads early slows everything down.

_________________________________________________________________________

You don’t need the biggest ad budget to win on Google — you need the most helpful content.

Most dentists assume the only way to rise in search results is to spend more on ads. But Google isn’t rewarding the dentist with the deepest pockets.

Google rewards the dentist who best answers real patient questions.

This episode shows you exactly how to create simple, strategic content that boosts your rankings, builds trust, and attracts high-value patients — all without increasing your ad spend.

💡 What You’ll Learn in This Episode

1. Why Google Rewards Helpful Content (Not Big Budgets)

Google’s mission is to recommend the most useful dentist — not the richest one.

Chris explains how helpful content beats ad dollars every time.

2. What Patients Actually Search Before Calling a Dentist

It’s rarely “best dentist near me.”

Real patient questions look more like:

• “How much does Invisalign cost in Denver?”

• “Do dental implants hurt?”

• “How long does a crown last?”

If your practice answers these questions online, you instantly gain authority in Google’s eyes.

3. The Simple “Search Intent” Hack

Chris shares the strategy of matching patient search intent with content that directly answers their real concerns.

This is the key to ranking without paying for every click.

4. How to Create High-Value Content in 1 Hour a Month

Chris gives a simple formula:

Create one piece of content each month that answers a question you commonly hear in the office.

Keep it:

• Conversational

• Helpful

• Localized (include your city)

• Easy — done > perfect

This slow-and-steady approach compounds your rankings over time.

5. The Payoff

By consistently answering patient-driven questions, your content will start climbing Google search results.

Before long, you’ll be the dentist showing up for the searches that matter — without spending more on ads.

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_____________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _____________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _____________________________

This isn’t about keywords or meta tags.

It’s about visibility, authority, and whether your practice shows up everywhere patients search… or disappears.

Learn how AI platforms, mapping engines, and multi-channel search are rewriting the rules — and why practices that adapt now will dominate their markets.

💡 What You’ll Learn

1. The Biggest Search Shift

Patients aren’t only searching on Google. They’re using: Google Maps, ChatGPT, Grok, Gemini, voice assistants, social search tools.

People are asking AI:

“Who’s the best dentist near me?”

“Where should I go for implants?”

2. Why Modern SEO Matters

SEO now means Search Everywhere Optimization.

AI evaluates practices on: authority, reviews, trust signals, expertise, content depth, consistency, website strength.

Weak SEO = AI won’t recommend you.

3. Why Most Agencies Are Behind

Outdated tactics still dominate: keyword-only reports, vanity dashboards, citation blasts, AI filler blogs. These don’t build authority with Google or AI.

🔧 What REAL Modern SEO Looks Like

1. Expertise-Based Content: Case studies, before/after photos, doctor videos, localized content.
2. Google Maps Mastery: Reviews, Q&A, service optimization, category tuning, local authority signals.
3. AI Search Optimization: Answer real patient questions for AI platforms.
4. High-Authority Website: Your site is a credibility signal, not just a landing page.

🏆 The Payoff

• Lower cost per new patient

• More high-value cases

• Better ad performance & conversions

• Natural review growth

• Becoming the default choice in your area

SEO becomes a long-term growth engine.

⚠️ The Warning

AI search systems are training themselves now, deciding which practices to trust and recommend. Weak SEO = invisible. Practices that build authority today will dominate tomorrow._________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_____________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _____________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _____________________________

In this no fluff, no BS episode, Chris Pistorius pulls back the curtain on why so many dental practices waste money on marketing that doesn’t work — and what to do differently. He exposes the cookie-cutter campaigns, empty buzzwords, and misaligned incentives that kill real results, and then walks you through the proven four-stage system that actually drives growth.

If you’ve ever felt frustrated or skeptical about marketing, this episode will give you back the confidence (and strategy) to make it work — for good.

🦷 In This Episode, You’ll Learn:

✅ The #1 reason so many dentists get burned by marketing agencies

✅ Why “set it and forget it” marketing fails every time

✅ The truth about generalist agencies (and why they don’t get dental)

✅ How to spot red flags before signing a contract

✅ What real marketing should look like — a customized, transparent system

✅ The 4 stages of a winning marketing system: Attract, Engage, Convert, Delight

✅ Why most agencies fail at “Convert” — and how to fix it inside your practice

✅ How to rebuild your confidence after a bad marketing experience

💡 Key Takeaway

Marketing does work — when you stop using the wrong system. Real dental marketing isn’t about flashy metrics or cookie-cutter ads. It’s about strategy, trust, and building a system that brings in real patients, not just clicks.

_________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Chris pulls back the curtain on why this happens so often, what red flags to watch for, and how to protect your practice from wasted ad spend and cookie-cutter marketing. You’ll also learn what real marketing systems look like — ones that actually bring in new patients, increase production, and build long-term loyalty.

If you’ve ever felt skeptical about dental marketing, this episode will help you regain clarity and confidence.

🔑 In This Episode, You’ll Learn:

Why many dental practices get burned by marketing agencies

How “template” or “set it and forget it” marketing kills results

The difference between a generalist agency and a dental-specific marketing partner

Why clicks and impressions don’t equal new patients (and what does)

The four-part system that drives consistent dental growth: Attract, Engage, Convert, and Delight

Red flags to look for before signing with any agency

How to rebuild your confidence in marketing after a bad experience

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

In this episode of The No BS Dental Marketing Podcast, host Chris breaks down one of the fastest and most profitable ways to grow your practice — patient reactivation campaigns.

You’ll learn exactly how to identify those inactive patients, how often to contact them, and what messaging works best to bring them back in your chair — without feeling pushy or spammy.

If your schedule has gaps or your recall list keeps growing, this is an episode you can’t afford to miss.

💡 What You’ll Learn

✅ What counts as an “inactive” patient (and why the ADA’s 12-month rule doesn’t work for marketing)

✅ Why reactivations are the ultimate quick-win strategy compared to SEO or long-term plays

✅ The biggest mistakes dentists make when relying on “set-and-forget” software like Weave or Dentrix

✅ The 4 communication channels every strong reactivation campaign should use — and how to sequence them

✅ How to personalize outreach beyond just dropping a first name in an email

✅ How to combine reactivation and referral marketing for double the ROI

✅ What “success” looks like — Chris’s target of a 70% reactivation rate

✅ How to track, test, and optimize your campaign for maximum conversions

🔧 Quick Tips from Chris

• Don’t wait 12 months — start reactivation efforts after 6 months of inactivity.
• Use a mix of phone, email, text, and direct mail over an 8-week period.
• Add time-sensitive offers and referral incentives to increase response rates.
• Make sure your team knows each patient’s treatment history before calling.
• Track everything — open rates, response rates, and conversions — to find what works best.

🚀 Ready to Jump-Start Your Own Reactivation Campaign?

Reactivating past patients is one of the fastest ways to increase production in your practice — and you don’t have to figure it out alone.

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Most dental websites are built around the practice, not the patient. Chris breaks down exactly what patients care about when they land on your homepage and shares a simple test you can do right now to find out if your site is working — or driving potential patients away.

💡 You’ll Learn:

• The “5-second test” that reveals if your website converts or confuses visitors
• The 3 things patients care about most when landing on your site
• Why “practice-centered” websites fail (and what to do instead)
• Simple design and content tweaks that build trust fast
• How to make booking an appointment stupid easy

🧠 Key Takeaway

Your website isn’t there to impress you — it’s there to convert patients. Focus on clarity, trust, and ease of action, and you’ll turn more visitors into booked appointments.

⚙️ Resources & Free Tools

📥 Download Our Free Social Media Calendar for Dental & Ortho Practices

Your plug-and-play system for consistent content, more followers, and more new patient calls.

👉 Download Here

💬 Book a Free Strategy Session: Get in Touch with KickStart Dental Marketing

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Chris shares proven strategies to help dental professionals create websites that feel personal, trustworthy, and emotionally engaging. From crafting a genuine “About” page to showcasing real patient testimonials and optimizing the user experience, you’ll learn how to transform your site into a patient-generating machine.

One dental client even saw a 30% increase in new appointment bookings in just 30 days after implementing these methods — proof that authenticity really does convert.

Whether you’re an orthodontist, periodontist, or general dentist, this episode will help you stand out in a crowded market and build the kind of trust that keeps patients coming back.

🔑 Key Takeaways

Why authenticity is your most powerful marketing asset

How to write a personal bio that connects and converts

Ways to create emotional patient testimonials that build credibility

The role of UX (user experience) in patient trust and conversion

How to showcase your practice’s personality through visuals and messaging

Real-world examples of practices that saw measurable results

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Every time your phone rings and no one answers, you could be losing thousands of dollars in potential production. Chris calls it “The $10,000 Voicemail Mistake” — because on the other end of that missed call could be a new patient ready to book right now.

In this short, tactical episode, Chris breaks down how most dental marketing actually does work — but the breakdown happens when the lead hands off to the front desk. He explains why in 2025, “straight to voicemail” means straight to lost revenue, and how to fix it with smarter systems, training, and AI.

💡 You’ll Learn:

💰 Why missed calls = lost production (and how fast it adds up)

☎️ How to audit your incoming call data and find the leaks

🧠 Why your marketing isn’t the problem — your handoff is

⚡ The 5-minute callback rule that can save lost leads

🤖 How to use AI voice agents the right way (and when not to)

👥 The importance of human connection even with automation

🛠️ Action Steps:

Audit your phone system: Check how many calls come in, how many are answered, and how many go to voicemail.

Fix your overflow: Use AI voice agents or cross-train staff to ensure no call goes unanswered.

Follow up fast: Call back missed leads within 5 minutes — speed saves.

Balance AI + human touch: Use automation for overflow or after-hours only.

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Every week, Chris hears from dentists and orthodontists who’ve spent thousands on Google Ads, SEO, and social media—only to see little or no return. In this raw and honest episode, he breaks down exactly why so many dental practices get burned by agencies and how to fix it once and for all.

From “set it and forget it” campaigns to cookie-cutter templates and meaningless “lead counts,” Chris exposes the hidden issues keeping your marketing from producing real growth. He also lays out a step-by-step checklist to help dentists identify whether their current agency is actually doing its job—and what to demand instead.

This episode is a must-listen for any practice owner who’s tired of excuses, ready for transparency, and serious about growing their patient base with marketing that actually works.

💡 You’ll Learn:

Why “set it and forget it” campaigns destroy results

The danger of cookie-cutter marketing and copy-paste templates

How automation can hurt your practice if not managed strategically

Why leads don’t equal patients—and what to track instead

The 4 questions that reveal if your agency is asleep at the wheel

What real, ROI-driven marketing looks like in 2025 and beyond

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

When things slow down, many dentists “turn on” marketing — and as soon as the schedule fills up, they turn it off again. But this stop-and-go cycle kills momentum, hurts SEO rankings, and forces practices to rebuild from scratch every time.

Chris explains why marketing works more like a flywheel than a switch, what happens when you pause your efforts, and how to keep your marketing engine running — even when budgets get tight.

💡 You’ll Learn:

Why turning off marketing destroys your online momentum

How Google, ads, and your audience “forget” your practice

A better way to adjust your strategy without losing traction

Why consistency is the #1 driver of long-term dental growth

If you’ve ever been tempted to hit pause on marketing, this episode is your wake-up call.

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

While these automations are meant to save time, they often do more harm than good. Chris explains how default PMS templates for reviews, reactivation, and referral requests have become so overused and impersonal that patients have learned to ignore them completely.

From cookie-cutter “We miss you” reminders to lifeless review requests, these automations are damaging the authenticity and trust that dental practices work so hard to build.

Chris shares practical ways to fix this problem, including how to personalize patient communication, stand out in inboxes, and use automation without losing connection.

If you’re relying heavily on your PMS for communication — this episode is a must-listen.

📥 Free Resource:

🎁 Download the free PDF: “50 ChatGPT Prompts Every Dental Practice Should Steal”

Head to https://kickstartdental.com/aiprompts to get instant access!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/get-in-touch/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact: chris@kickstartdental.com

Episode ideas? Guest Inquiries?

Contact: jennifer@kickstartdental.com _________________________________________________________________________

Forget the expensive billboards, radio ads, and TV spots — Chris reveals why “community micro-sponsorships” are one of the smartest, most affordable ways to build awareness and trust in your local area.

Instead of spending thousands on one big campaign, sponsor a few local youth sports teams, school events, or community fundraisers for just a few hundred dollars each. You’ll get your practice name on jerseys, banners, and social media posts that real families in your community actually see.

Even better, you can use those sponsorships to create content for your own social media — showing your practice supporting real people, not just buying ad space.

Chris breaks down how this small shift can create the kind of authentic, lasting goodwill that money can’t buy, helping you attract and retain patients who want to support local businesses that give back.

🎧 What You’ll Learn:

Why traditional advertising often misses the mark for dental practices

How community micro-sponsorships outperform big-budget ads

Simple ways to turn local involvement into marketing content

How this strategy builds long-term patient trust and loyalty

💡 Pro Tip: Skip the giant billboard and invest in five small sponsorships that put you directly in front of families who live, work, and spend money in your neighborhood. It’s authentic, affordable, and it works.

📥 Free Resource:

🎁 Download the free PDF: “50 ChatGPT Prompts Every Dental Practice Should Steal”

Head to https://kickstartdental.com/aiprompts to get instant access!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours