In this episode of eCom@One, host Richard Hill sits down with John Brolly, founder of Athos Commerce, for a deep dive into the seismic changes rocking the eCommerce world; driven by AI, product data, and new approaches to product discovery. With unique insights spanning thousands of retailers, agencies and brands, John reveals why great product data is now at the heart of visibility, conversion and profit online.

From conversational AI search to data hygiene, merchandising strategies and operational efficiency, this conversation explores the tactics that are separating today’s most successful eCommerce businesses from the rest. If you're curious about leveraging product feeds, tapping into LLMs, or staying ahead of the latest digital transformations, this episode delivers real-world examples, actionable advice and a look into the future of eCommerce innovation.

Hit subscribe now, it’s time to discover where the real opportunities are in the new age of eCommerce.

00:00 AI and product data in eCommerce

06:02 Improving the shopping experience

08:55 Using AI to read data

11:45 Improving product feeds with AI

14:40 Early challenges in AI partnerships

18:42 Improving site search and merchandising

19:59 Changing consumer habits

25:18 Managing end-of-year finances

26:54 Faster proof-of-concept development

29:42 The importance of communication skills

34:20 Exciting trends in eCommerce

35:57 AI's impact on agencies

40:04 Favourite dystopian author inspires name

41:59 Closing and subscribe reminder

We’re joined today by Sophie Penny, Senior Account Manager at EcomOne. In this insightful conversation, Richard Hill and Sophie Penny dive deep into the world of email marketing in e-commerce, tackling the big question, is email marketing dead? Spoiler: it’s not, but the game has definitely changed.

Together, they discuss the powerful role AI now plays in email. Think predictive analytics, smart segmentation and hyper-personalisation that goes way beyond just using your customer’s first name. Sophie Penny shares the biggest shifts she’s seeing in how brands use email, including practical strategies for getting the most out of signup forms and automations, especially for driving revenue.

This episode covers best practices for segmentation, how to keep your brand’s email campaigns engaging and relevant (without becoming “noise” in your customers’ inboxes), and why not every strategy works for every brand. You’ll also hear actionable tips specific to industries like automotive, outdoor, and B2B, not to mention creative ideas for building loyalty and community through email.

If you’re ready to move beyond “blanket” marketing and tap into what really works today, this episode is packed with expert advice you can put into action right away. Let’s get into it!

00:00 "Email Marketing Isn't Dead"

06:06 Poorly Timed Marketing Emails

07:56 Sensitive Holiday Communication Strategy

12:42 Email Segmentation Boosts Engagement

16:07 Building Community Around Niche Brands

19:57 "Maximizing Post-Black Friday Gains"

22:11 "Evolving Email Strategies & Design"

27:19 "Thoughts on High-Value Purchases"

27:50 Maximizing Sales Through Maintenance

31:24 E-commerce Insights for Niche Catalogs

34:29 End-of-Year Buying Insights

On this episode of eCom@One, host Richard Hill sits down with Fran Gresswell, the dynamic founder of Riviera Iced Tea, a premium drinks brand she launched while still at university. Fran’s journey is nothing short of inspiring: from bootstrapping her business and overcoming a devastating £12,000 loss to a manufacturer, to landing her product in over 400 independent retailers and major venues, including the Co-op and prestigious spots like Chatsworth and Holcombe Hall.

This conversation dives into the realities of building a brand in the tough world of physical products without the cushion of huge funding or sugarcoating the setbacks. Fran shares her honest experiences hustling for retail listings; literally walking into cafes and stores, selling her story face-to-face, and building relationships with buyers through persistence and timing.

We hear how Riviera repositioned itself as a premium non-alcoholic alternative, leveraging TikTok and personal branding to drive growth and turn viral moments into wholesale success. Fran opens up about navigating tight margins in food and drink, the impact of rising costs, and the strategies she’s using to stay resilient as a founder including email campaigns, guerrilla marketing, and adapting to changing consumer habits.

If you’re a founder or marketer navigating retail, D2C, or just curious about what it takes to build a brand from scratch in today’s market, this episode brings grounded advice, practical insights, and a hefty dose of real talk from someone who’s living it every day.

00:00 Local Spotlight: Riviera Iced Tea

04:15 Lessons from a Costly Mistake

06:29 "Overcoming Doubt in Business"

11:45 "Flavors Drive Iced Tea Success"

13:24 "Securing Retail Listings Journey"

16:16 "Festival Sales Strategy Insights"

21:06 "Expanding into Ideal Venues"

23:57 TikTok Boosted My Business

28:26 "Rewarding Loyal Customers First"

29:46 "Subscription Plan Discussion Insights"

33:10 Small Business Challenges Persist

35:57 "What Keeps You Up?"

39:09 Learn from Business Failures

Lucie walks us through the moment she realized Hair Syrup was going to be massive, her unconventional journey from mixing oils with measuring spoons to managing 7 hours of meetings daily while staying creative, and why her Dragons' Den rejection turned out to be the best thing that ever happened to her business. She explains how she reduced TikTok Shop revenue from 49% to less than 23% through strategic diversification, her unconventional hiring philosophy of not hiring people who've had traditional jobs, and why content creation should come naturally if you're in the right role.

This episode covers the untold story of what really happened on Dragons' Den including footage that never aired, why Steven Bartlett's concerns about platform dependency were valid but the exposure was priceless, going viral for three consecutive weeks after the show and turning down 60 investors who reached out, shifting TikTok from revenue driver to brand awareness touchpoint, the power of Meta ads, email marketing, SMS campaigns, gift with purchase strategies, and in-person events for building a DTC brand, managing the balance between operational meetings and creative work as a founder, and why the Goldman Sachs 10KSB program transformed her business more than any book could.

Lucie's story proves that sometimes the best businesses aren't meticulously planned, they find you. With no formal business training, no business books read, and starting with just a few hundred pounds, she's built a beauty empire that rivals established brands globally. Whether you're in eCommerce, building a DTC brand, managing social media strategy, or fascinated by modern entrepreneurship, this episode is packed with tactical insights on platform diversification, content creation at scale, viral marketing, and building a brand that resonates deeply with customers.

Listen to the full episode now, and don't forget to hit subscribe.

Listen to the full episode now, and don't forget to hit subscribe.

Topics Covered:

00:00 Introduction and angel number synchronicity 

01:14 How Hair Syrup started in a student kitchen 

04:33 The viral TikTok that changed everything 

08:11 Scaling from 10 bottles to 8 figures 

14:36 Dragons' Den: the untold story 

21:55 Going viral for 3 weeks and rejecting 60 investors 

25:50 Unconventional hiring philosophy 

32:15 Content creation strategy: 25 posts per day 

39:57 Diversifying revenue beyond TikTok 

41:37 Meta ads, email marketing and event strategy 

43:50 Why Lucy's never read a business book 

44:23 Goldman Sachs 10KSB program recommendation

Richard explains why sharing your vision consistently, clearly, and with your entire team is the difference between teams that move fast and make smart decisions, versus teams that feel disconnected from the bigger picture. He walks through the exact framework he uses in his own business: creating a one-year picture and three-year vision, working with senior leadership to define measurable outcomes, and most importantly, re-sharing that vision every three months in all-hands meetings.

This isn't about fancy mission statements on the wall. It's about giving your team ownership, showing them how their work contributes to the bigger picture, and creating a culture where people want to stay because they can see a future for themselves in your vision. Richard shares why some team members will buy in immediately, why others will self-select out, and why that's actually a good thing.

He also covers the practical side: what success looks like in your business one year from now versus three years from now, how to bridge the gap between current revenue and ambitious targets with measurable KPIs, why re-sharing your vision quarterly is non-negotiable, and the importance of off-site all-hands meetings to make vision updates feel like events, not tasks.

If you're a founder or leader who's ever wondered why your team doesn't seem as fired up about the business as you are, this episode will change how you think about communication, alignment, and growth. The shift from keeping your vision in your head to making it visible to everyone is the unlock.

Listen to the full episode now, and don't forget to hit subscribe.

Topics Covered

00:00 Introduction: The one thing successful founders do differently

01:22 Why your team can't help you build what they can't see

02:36 Giving team members ownership through shared vision

03:21 The one-year picture vs three-year vision framework

05:52 Personal vision for founders: creating time and space

07:10 Sharing your vision with the whole company for the first time

08:28 The biggest mistake: set it and forget it

09:12 Quarterly all-hands meetings: making vision updates an event

10:30 Book recommendation: Traction by Gino Wickman

11:20 Core focus and purpose: what drives outstanding culture

12:23 Final thoughts and where to subscribe

Nick shares the raw, unfiltered account of building a category-defining nutrition brand, being forced out by shareholders, and then getting a phone call that gave him less than 24 hours to decide if Muscle Food lived or died.

Nick breaks down the complete journey, from creating the viral protein pizza that sold over 700,000 units in year one, to being removed from the business in September 2024, to receiving the call in July 2025 that the company was days from administration. He explains the 72-hour scramble to save the business, rebuilding trust with suppliers who'd pulled credit, and making brutal decisions with 150+ jobs on the line and no safety net.

This isn't a polished success story. It's a masterclass in resilience, crisis leadership, and what really happens when rapid scaling breaks a business. Nick explains why the business didn't need fixing, it just needed to evolve. Why shareholders got it wrong when they tried to shrink the company into profit. And why sometimes you have to throw caution to the wind when everyone's telling you not to do it.

Nick shares how Muscle Food became known for "making dirty foods clean," the mistakes made during hypergrowth, what actually breaks when you scale too fast, and why he's now building the business his way for the long term. He also discusses the role of AI in the future of eCommerce, the importance of team stability after years of upheaval, and why he doesn't read business books anymore.

If you're scaling an eCommerce brand, leading through crisis, or trying to understand what sustainable growth actually looks like, this episode is essential. The shift from reactive firefighting to strategic evolution is here, and the founders who understand the difference will build businesses that last.

Listen to the full episode now, and don't forget to hit subscribe.

Topics Covered:

00:00 Introduction: The 24-hour deadline to save Muscle Food

02:09 Meet Nick Preston and the origin story of his partnership with Muscle Food

04:32 Creating the viral protein pizza: 700,000+ units sold in year one

06:00 Developing 130+ products and the "make dirty foods clean" philosophy

07:16 The truth about being forced out by shareholders in September 2024

09:35 July 2025: The phone call that changed everything

12:15 Less than 24 hours to decide if Muscle Food lives or dies

14:40 Due diligence at speed with no safety net

18:28 The 72-hour scramble to save the business from administration

22:10 Rebuilding supplier trust when credit's been pulled

27:15 Communicating with the team during crisis

32:50 The mistakes made during rapid growth phases

38:42 What actually breaks when you scale too fast

45:20 Leadership under pressure: carrying 150+ jobs on your shoulders

52:10 Making brutal decisions with no time and no safety net

58:30 The vision for Muscle Food: evolution vs fixing

01:00:13 The role of AI in eCommerce and Muscle Food's future

01:02:28 Book recommendation: John Grisham novels for disconnecting from work

01:03:00 Where to find Nick Preston and Muscle Food

Matthias breaks down Universal Commerce Protocol (UCP), an open framework co-developed by Google and 20+ retailers that allows agents like ChatGPT, Google Gemini, and Microsoft Copilot to handle the entire buying journey—from discovery to cart logic to checkout—without redirecting to a website. For Shopify merchants in the U.S., this is already live. For non-Shopify merchants, the Shopify catalog is now open for the first time ever, allowing anyone to sell into these agentic platforms.

This isn't theoretical. It's happening now. And the implications for conversion rates, customer experience, and how merchants think about SEO and product optimization are massive.

Matthias explains why 50 million commerce-related queries happen daily on ChatGPT alone, how merchants can toggle agentic storefronts as channels in their Shopify admin, and why optimizing product catalogs, FAQs, and shipping details is now as critical as traditional SEO ever was. He also shares how UCP sits as a universal adapter layer on top of existing APIs and tech stacks—it's not a replacement, it's an accelerator.

If you're running an eCommerce store, managing a brand, or building strategy around the future of shopping, this episode is essential. The shift from keyword search to conversational commerce is here, and the merchants who prepare now will dominate the next era of online retail.

Listen to the full episode now, and don't forget to hit subscribe.

Topics Covered

00:00 — Introduction: The biggest shift eCommerce has seen in a decade

01:38 — Meet Matthias Kleven, Head of Northern European Partnerships at Shopify

02:10 — Matthias's journey from programmatic ads to partnerships at Shopify

04:52 — What is Universal Commerce Protocol (UCP)?

05:37 — Why now is the perfect time for agentic commerce

08:52 — 50 million commerce queries daily on ChatGPT alone

10:23 — Buying without leaving the agent: how UCP eliminates checkout friction

12:54 — Conversion rate implications when you remove the redirect

15:06 — Agentic storefronts for Shopify merchants and the Shopify catalog for non-Shopify brands

17:39 — How merchants manage agentic platforms as channels

18:41 — Optimizing product catalogs for AI discovery: the new SEO

21:28 — Post-purchase experience and how UCP layers on top of existing tech stacks

25:36 — UCP rollout: live in the U.S., coming soon to the UK

28:52 — Consumer adoption: will people trust buying from AI agents?

32:18 — Why investing in LLM visibility is the smartest move merchants can make right now

33:29 — Where agentic commerce is heading in the next 6–12 months

38:50 — Book recommendation: Find Your Why by Simon Sinek

39:53 — Where to find Matthias and learn more about UCP

Alex shares her journey from fashion merchandising to leading paid advertising strategies across Google, Meta, and Microsoft, revealing how the industry shifted from SKAG-based campaigns to algorithmic bidding. But automation isn't the full answer. She explains why ROAS has become a vanity metric, how to feed profit margin data directly into your campaigns, and why visiting a client's warehouse is non-negotiable for building real strategy.

They discuss multi-channel integration (PPC, SEO, email), creative differences between intent-driven search ads and discovery-driven social, and how to prepare for Black Friday a month in advance by segmenting products early. Alex also introduces incrementally testing, proving what's actually driving revenue versus what just looks good on a dashboard, and shares her thoughts on the upcoming wave of ads on ChatGPT and other LLMs.

If you're running paid campaigns, managing budgets across channels, or trying to shift from surface-level metrics to genuine profit growth, this episode delivers tactical frameworks and real-world advice from someone actively managing multi-million pound accounts.

Listen to the full episode now, and don't forget to hit subscribe.

Topics Covered

00:04 — Introduction: Performance marketing and measuring real impact

00:52 — Meet Alexandra Stephens, Head of Performance at eComOne

01:28 — Alex's journey from fashion merchandising to performance marketing

02:49 — The shift from manual SKAG campaigns to AI-driven automation

04:06 — Why profit margins matter more than ROAS

07:24 — Understanding your client's business and warehouse operations

09:42 — How paid advertising works alongside SEO and email

13:34 — Creative strategy differences: search ads vs. social ads

16:10 — Where automation helps and where manual intervention is essential

17:39 — Preparing for Black Friday and peak trading periods

19:39 — Incrementality testing and proving true campaign effectiveness

21:28 — Ads on ChatGPT and LLMs for eCommerce brands

22:37 — Book recommendation: Good Vibes, Good Life by Vex King

23:08 — Where to find Alex and connect on LinkedIn

In this episode, Sarah Lee (Head of Social & Influencer Marketing) and Kiri Leach (DTC & E-Commerce Ops) from The INKEY List reveal how they turned TikTok Shop from a curious experiment into a revenue powerhouse—now driving 21% of their shop revenue through live streams alone.

From accidentally selling 1,000 sunscreens for £1 each to navigating a store cap disaster during a Winter Wonderland live, Sarah and Kiri share the real, messy, brilliant truth about building a live shopping strategy that actually works. They break down how they structure lives with minute-by-minute scripting, pivot in real-time based on audience data, and use bundles strategically to drive both acquisition and LTV.

But it's not just about the lives. They explain how affiliates have become a core acquisition channel, how they balance profitability with brand awareness across TikTok Shop and DTC, and why their skincare quiz remains one of their most valuable tools for converting new customers into loyal buyers.

If you're thinking about TikTok Shop, already running it, or wondering how to make creator-led commerce work for your brand, this episode is a hands-on manual packed with tactical advice, real numbers, and honest lessons learned.

Listen to the full episode now, and don't forget to hit subscribe.

Topics Covered

00:00 — Introduction: TikTok Shop strategy and live shopping success

00:49 — Meet Sarah Lee & Kiri Leach from The INKEY List

02:01 — How The INKEY List differentiated in a crowded skincare market

03:23 — The power of their skincare quiz for driving LTV

06:12 — First TikTok Shop live: the £1 SPF disaster and lessons learned

08:18 — Winter Wonderland chaos: 50-order cap and real-time problem solving

11:50 — How they structure lives now: scripting, bundles, and pivoting on audience data

15:03 — Balancing social, e-commerce, and TikTok Shop across teams

19:28 — Bundle strategy: profitability, stock forecasting, and limited-time deals

23:52 — The affiliate engine: how creators drive 21% of shop revenue

27:07 — Events, outreach, and building relationships with TikTok affiliates

32:02 — What to sell on lives to stay profitable and drive retention

34:40 — Bridging TikTok Shop customers to DTC and loyalty programs

36:14 — Top advice for scaling TikTok Shop: consistency and operational setup

38:08 — Book recommendations: Bad Blood and A Lady's Tour Around Mont Rosa

39:56 — Where to find Sarah, Kiri, and The INKEY List

SEO is dead. Again. Apparently.

Another week, another LinkedIn post declaring the end of search as we know it. AI overviews are stealing clicks. LLMs are the new gatekeepers. Google's slipping. And suddenly, everyone's an expert on what's "killing" SEO.

Here's the truth: SEO isn't dead. It's evolved. And if you're still optimizing like it's 2019, you're already behind.

Theo Roberts—Head of SEO at eCom@One—joins Richard this week to set the record straight on what's actually happening with AI, search, and how eCommerce brands should be thinking about visibility in 2025.

Fresh from talks at eCommerce Expo and the Salesforce Summit, Theo breaks down the real impact of AI overviews, LLMs, and the rise of platforms like Reddit, TikTok, and ChatGPT as search engines. This isn't fear-mongering. It's practical, tested strategy from someone who's delivering results right now.

They dig into why Google still holds 89% of search (but why that's dropped for the first time), how to actually optimize for AI visibility without abandoning traditional SEO, and why the brands winning right now are the ones thinking bigger than just the SERP.

Theo shares a case study where answering Reddit questions led to 11% of content acquisition and a 124% revenue increase. He explains why link building has had a resurgence, how to stabilize volatile rankings with category-focused PR, and why "search everywhere optimization" is the mindset you need to adopt—now.

Whether you're drowning in AI panic, frustrated by stagnant rankings, or just trying to figure out what the hell to prioritize next, this episode cuts through the noise with clarity, examples, and a roadmap you can actually follow.

Listen to the full episode now. And remember: SEO isn't dead. You just need to know where to show up.

Find out more about your AI Visibility Audit here.

Topics Covered

00:00 — Introduction: Why AI and SEO are dominating industry conversations right now

03:15 — Should brands optimize for customers or algorithms? (Spoiler: both)

06:42 — Is Google still king? The 89% stat and what it really means

10:28 — Why "search everywhere optimization" is the new SEO

14:51 — AI overviews explained: when they show up and how to get featured

19:33 — The Reddit strategy that drove 124% revenue growth in 6 months

25:47 — Link building is back—and it's working faster than you think

31:16 — Category pages are the cheat code: technical + content + PR

35:02 — How to check your AI visibility (and why it matters before ChatGPT launches shopping)

40:29 — Why video is now essential for ranking in AI overviews

44:18 — The content refresh routine that protects your rankings

47:55 — Theo's prediction: SEO is beyond the SERP

The buzz around AI isn’t slowing down—and for good reason.

It’s not just another shiny tool. It’s changing how businesses work, grow, and compete.

This week, Richard sits down with JJo Lambadjieva, CEO and founder of Amazing Wave, to break down what AI really means for Amazon sellers and eCommerce brands.

Jo’s been in the game for 14+ years—running performance marketing for D2C and retail, supporting Amazon vendors through his boutique agency, and later leading strategy and operations at a major aggregator. When ChatGPT dropped in 2022, he saw what was coming and started building AI into everyday workflows.

In this episode, Joe and Richard cut through the hype and share real strategies:

• How AI uncovers hidden inefficiencies in your business
• Why even solo operators can scale productivity with the right tools
• What evolving search and customer behavior means for the future of selling

It’s not about replacing people. It’s about giving teams leverage, speeding up the boring work, and staying competitive as the landscape shifts.

Whether you’re an Amazon pro, just testing AI in your processes, or curious where the industry’s headed, this one’s packed with practical advice and real-world examples.

Listen now—and start spotting opportunities AI can unlock for your business.

Topics covered:

00:00 "Integrating AI in E-commerce SEO"

06:30 ChatGPT: Second Brain on Walks

10:25 AI's Organizational Impact: Efficiency, Data, Talent

11:26 AI as a Team Enhancement Tool

16:01 AI Innovations with MCP and Artifacts

18:48 "AI: Utility Over Hype"

22:45 AI Meeting Recorders Enhance Interviews

26:13 Improving Data Hygiene and Organization

29:19 "Rufus AI: Transforming Amazon Shopping"

34:13 "Rufus Blueprint Analysis Highlights"

38:02 Empowered Teams Boost Efficiency

41:54 "Invest in Data and AI Search"

45:36 Improving Brand Presence in LLMs

46:35 Expert Tool Recommendations for Ecom

51:02 "AI E-Commerce Newsletter"

AI in eCommerce marketing.

Hype or opportunity?

For Richard Hill, founder of EcomOne and host of the EcomOne Podcast, the answer is clear: curiosity, testing, and embracing change are what keep an agency thriving.

In this solo episode, Richard takes us behind the scenes of how his agency is experimenting with AI — from small automations to full team challenges — and why ignoring it could leave you behind.

Richard Hill

Richard shares his personal journey with AI, starting from curiosity at industry expos, to testing early tools like ChatGPT, and eventually running full “AI Games” at his agency. He explains how auditing his own time (and inbox!) led him to practical applications, from automated email replies to data analysis.

The real message? Businesses that embrace AI will thrive. Those that don’t risk being left behind — just as with every digital shift before.

He also dives into how AI is changing search behavior, SEO strategy, and eCommerce growth opportunities. Whether you’re curious, cautious, or already experimenting, this episode gives you a candid look at what’s working and what to watch out for.

Listen to the full episode now and discover why AI may just be the most exciting change since Google Shopping.

Topics Covered

00:04 — Introduction: Why Richard’s back on the mic solo

01:00 — The agency’s busy journey into AI experimentation

03:18 — Lessons from past industry shifts (Google Shopping going paid)

05:38 — Automating inbox replies with AI (Claude + integrations)

08:05 — What keeps Richard up at night: AI’s future in the agency

08:39 — Launching “The AI Games” at EcomOne (team challenges + £1,000 prize)

12:52 — How each department tested AI tools like N8N, Claude, Lovable & ChatGPT

15:08 — Using AI for smarter, faster data analysis

17:32 — Why curiosity and daily testing are key for business survival

18:44 — Richard’s quirky habit: brainstorming with ChatGPT on walks

21:47 — How AI is changing search, SEO, and eCommerce content strategy

25:37 — Wrapping up: Don’t get left behind — stay curious, test, and embrace change

Agency or in-house?

Oh, here we go again.

A debate that refuses to die, fueled by LinkedIn posts, bad experiences, and the occasional horror story.

But here’s the truth: it’s not versus. It’s not a fight. It’s a partnership.

Poor communication kills partnerships. Lack of trust kills growth. Bad vibes? They’ll sink you.

Emma & Britt take over the podcast this week to show you how to make agency + in-house collaboration thrive.

Emma Derbyshire & Brittany Jarman

Agency vs. in-house marketing. In this episode, Emma and Britt-two of eCom@One’s star strategists-take us through one of the most hotly debated topics in eCommerce and shine a light on what really drives successful growth: clear communication, collaboration, and knowing which model fits your stage of business.

Fresh from a panel at IRX where Emma faced three senior eCom managers, they share what surprised them most: not one of the retailers had a true horror story with an agency. Instead, they all agreed that strong communication was the biggest factor in success.

They explore the pros and cons of in-house, agency, freelancer, and hybrid models, and explain why hybrid often hits the sweet spot for growth. Along the way, they bust myths about cost, control, and the “us vs. them” mentality, and show why agencies that share knowledge with their clients are the ones you want to work with.

Whether you’re scaling fast, feeling burned by a bad experience, or just figuring out what comes next, this episode is packed with honest insights and practical advice to help you choose the right path and build better partnerships.

Listen to the full episode now, and don’t forget to vote on who wore the outfit best.

Topics Covered

00:04 — Introduction: Why agency vs. in-house is still a hot debate

01:32 — Panel recap: Communication comes up as the #1 success factor

04:52 — Why communication must go both ways — brands have to share too

06:15 — Busting the myth of endless “agency horror stories”

08:39 — How good agencies upskill in-house teams instead of gatekeeping

11:39 — How brands really choose agencies: trust, word-of-mouth, and good vibes

15:10 — The three models explained: freelancers, full in-house, hybrid — and when to use each

26:31 — Myth-busting: agencies are too expensive, in-house equals more control, and why it’s not “us vs. them”

37:44 — Key takeaways: communication, collaboration, and choosing the right model for your growth phase

39:13 — Emma’s advice for ambitious brands looking to scale

Emilia walks us through her journey, from starting out on the agency side to leading strategic partnerships at Mailchimp, where she helps brands and agencies unlock the full potential of email, SMS and CRM strategies. 

They explore how Mailchimp has grown from a tool focused on small businesses into a powerful platform supporting mid-market and enterprise eCommerce brands, thanks to Intuit’s investment in automation, AI, advanced reporting and localised support.

They also break down why email is still one of the highest-ROI marketing channels, how to use data to drive smarter campaigns and the exciting ways AI is streamlining workflows and boosting performance. 

Emilia shares practical tips on building customer loyalty, the value of strong brand storytelling, and clever ways to grow your list, like pop-ups and quizzes that actually work.

Whether you're running a fast-growing eCommerce store or just starting to refine your marketing strategy, this episode is full of actionable ideas to help you create better customer journeys and drive meaningful growth.

Listen to the full podcast right now!

Topics Covered 

00:25 – Origin of partnership: Met at a platform conference years ago, collaborated on events, with Mailchimp evolving from SMB focus to mid-market and eCommerce under Intuit

03:43 – Mailchimp's growth under Intuit: Enhanced features, automation, and global support for businesses of all sizes

07:56 – Retention and LTV: Key for multi-7-figure brands; focus on creative ads and retention flows to boost profitability

13:00 – Pre-purchase research tips: Check About Us pages, reviews and social media for brand credibility

14:46 – Smart tactics: Discover lesser-known strategies using rich, diverse customer data

17:59 – Testing culture: Bigger brands embrace experimentation; even small tweaks (e.g., pop-ups) can drive conversions

22:33 – Mailchimp strengths: Trusted platform with strong deliverability and domain authentication infrastructure

25:55 – Case study – The Biker Company: Boosted ROI using Mailchimp features after switching ESPs

28:44 – SMS + Email: Combining both channels strategically enhances results

30:41 – Intuit vision: QuickBooks + Mailchimp integration to streamline operations and improve business outcomes

Together, they break down what actually works in today’s SEO landscape, starting with foundational techniques like "pillow links" and moving into advanced tactics such as 301 redirects, digital PR and some unconventional strategies you probably haven’t tried yet.

Nick brings real-world case studies to the table, sharing hard-earned insights on how to scale link building efforts effectively. He offers candid advice on when to outsource, when to keep it in-house, and how to make that call based on your business stage and goals.

They also dive into competitive link analysis, uncovering how to identify and bridge link gaps and how to stay one step ahead of ever-evolving search algorithms.

Whether you’re running a multi-million-pound e-commerce operation or just launching your first store, this conversation is packed with practical takeaways, expert-level guidance, and future-focused tips to help you boost authority, drive qualified traffic and climb the search rankings with confidence.

Topics Covered 

00:23 - eCommerce growth, link building insights

05:49 - Link building strategy for eCommerce

07:05 - Foundational link building essentials

11:07 - Longevity SEO strategies

14:18 - Domain flipping with expired sites

17:31 - Domain value in link building

22:03 - Honest business budgeting advice

25:29 - Steady revenue builds business success

27:20 - Expert link building for eCommerce

29:41 - Deep dive analysis in eCommerce

35:49 - Realistic SEO budget planning

36:40 Holistic approach to ranking success

39:52 - Exploring parasite SEO and trends

43:47 - Link building lessons from viral success

49:20 - Consistent content strategy key

51:44 - Reluctant approach to link disavows

53:34 - SEO's resilience and future outlook

57:38 - Book recommendation 

Richard sits down with the powerhouse sisters and Co-Founders of Pretty Lavish, Samantha and Stephanie Frost. From humble beginnings as a spare-bedroom side hustle, Pretty Lavish has blossomed into a global contemporary occasion wear brand, backed by a growing team of nearly 50 and thousands of loyal customers.

Tune in to hear how Samantha’s fashion buying expertise and Stephanie’s finance background combined to turn a £500 test order into an international favourite, all while embracing slow fashion principles in a fast fashion world. 

The sisters share candid stories about their organic growth journey, from launching on Shopify, navigating early tech mishaps and living at home to re-invest everything back into the business, to surviving a major setback when their first collection appeared on a rival’s site before they had even received stock.

You’ll also get practical insights into how Pretty Lavish is staying ahead: leveraging year-long design cycles, exploring the rise of rentals and resale in fashion, building community through real-world events and embracing automation and AI to scale smartly. Plus, discover advice for Founders, the power of family resilience and their bold vision for US expansion.

Whether you’re interested in eCommerce strategies, building a sustainable brand or just love a good Founder story, this episode is packed with inspiration and actionable tips you won’t want to miss. 

Hit subscribe and join us for this honest and practical journey behind the scenes of one of the UK’s most exciting fashion brands.

Topics Covered 

00:32 - How an early exposure to business, low barriers to entry and the opportunity to scale via social media shaped the journey of Pretty Lavish

06:16 - Decided to focus full-time on the business for six months after traveling, resulting in increased momentum and rewards

07:10 - Samantha’s initial efforts led to rewards, highlighting input-output correlation. A transition from a supportive corporate job to full-time involved reduced workdays, easing the change and maintaining financial ties through contracted work, as it took years before we paid ourselves.

11:36 - eCommerce challenges, platform investments and adapting to changes like social selling and the rise of secondhand buying

13:40 - Encouraging versatile fashion use and exploring social selling trends on platforms like TikTok

17:16 - Steph discussed the significance of brand days in fostering team culture and aligning company vision

21:38 - Success came from not following the conventional route in growing the fashion business

25:47 - Businesses always face challenges, requiring a solution-driven mindset. Early issues included learning from contract inadequacies when a manufacturer released designs to another brand

29:11 - The focus is on improving efficiency through automation and AI, with objectives set for 2025 to streamline processes and enhance product placement using advanced commerce tools

32:52 - Leveraging automated content adjustments and operational strategies offers significant advantages, especially for early adopters

35:48 - How they work together and compliment each other with different strengths 

37:27 - Focus on community events and building brand immersion, while preparing for international expansion through foundational automation and tech investments

40:29 - Book recommendation 

Richard sits down with Stacey Priestley, Senior Growth Marketing and Social Commerce Manager at Lansinoh, a pioneering brand dedicated to supporting moms at every stage of their pregnancy and postpartum journey. 

With over 17 years of eCommerce experience, Stacey brings a unique blend of industry expertise and personal passion for helping parents navigate the challenges of motherhood.

In this episode, Stacey shares how Lansinoh built a loyal community through authentic word-of-mouth, the brand’s game-changing approach to TikTok Shop and affiliate marketing and why user-generated content is now at the heart of their strategy. 

Plus, Stacey reveals the importance of personalisation in their digital campaigns, the tech stack that powers their eCommerce success and offers plenty of practical insights for brands looking to forge genuine connections with their audience.

If you’re an eCommerce leader eager to stay ahead of the curve, or simply love the stories behind innovative brands, you won’t want to miss this conversation. Be sure to follow or subscribe so you never miss an episode!

Topics Covered 

00:23 - Building loyal communities with Stacey

04:49 - Saving nipples since 1984

06:19 - Parenthood: My first priority 

14:31 - Digital strategy for young mums

16:56 - Personalised pregnancy guidance

19:23 - TikTok Shop's rising importance

24:14 - Affiliate collaboration strategy

25:54 - Leverage TikTok's affiliate tools

29:05 - Women's Health UGC strategy

33:25 - Unexpected TikTok bundle success

37:09 - From non-reader to avid reader

Joining us is James Hawkins, Senior Partnership Manager at Triple Whale, who brings a sharp perspective on why attribution has become increasingly complex in the wake of privacy shifts like iOS 14.5 and GDPR. 

James breaks down the core issues eCommerce brands face today, exposing the limitations of outdated models like last-click attribution and offering actionable insights into how AI and machine learning are reshaping the attribution landscape.

From identifying common data blind spots to implementing more accurate, holistic tracking strategies, this conversation is packed with high-value takeaways. We also explore how Triple Whale’s advanced attribution tools empower brands to make smarter decisions, maximise Ad spend and accelerate growth.

Whether you’re an agency leader or eCommerce professional, this is a must-listen for anyone serious about mastering attribution in today’s privacy-first world.

Topics Covered 

00:23 - Meet James Hawkins and understand his role at Triple Whale

05:10 - Attribution strategy is crucial, especially post-iOS 14, requiring a comprehensive plan to sustain effective business growth

06:29 - eCommerce brands face issues with attribution tracking, such as incorrect calculations and common mistakes impacting accuracy

12:10 - Start confidently with reliable data, continually refine strategies considering seasonality, global events and other factors

14:55 -Triple Whale centralises data for acquisition and attribution via server-side tracking, enhancing data quality and understanding. It features tools like Sonar for pushing event data to ad platforms like Meta, Google, and Klaviyo

18:46 - Triple Whale helps businesses gain a holistic understanding, forecast growth, benchmark against competitors, and strategise effectively for scaling

20:34 - As businesses grow, they diversify marketing efforts across multiple channels, including TikTok, Meta, Search Ads, Email Marketing, SEO, and PR. However, some channels may mislead with attribution metrics

26:16 - Embracing AI is crucial for efficiency and future success in marketing

27:01 - The rapid evolution of platforms and integration of AI in businesses is a major concern keeping business leaders up at night

32:08 - Attribution challenges arise from tracking gaps due to privacy laws, which AI helps bridge

33:59 - Where AI is heading in the next 18 months?

37:28 - Embracing AI enhances content creation, boosting output and quality, giving a competitive edge

41:54 - Book recommendation

Think of backlinks like votes of confidence, when reputable sites link to yours, search engines see it as a sign that you’re legit and worth ranking higher. That means more visibility, more traffic, and ultimately, more customers. 

But it’s not just about quantity; quality matters big time. A few strong, relevant backlinks can do way more for your rankings than a ton of low-quality ones. 

Done right, link building helps you build authority, outshine competitors, and create long-term growth for your brand and Umar shares how! 

Umar Faizan

In this episode of eCom@One with Richard Hill, we're diving deep into the fast-moving world of SEO and link building with Umar Farzan, the Director of Growth Winner. Richard and Umar first connected at the SEO Mastery Conference in Saigon, Vietnam, and now they’re breaking down everything eCommerce brands need to know about building a strong link profile.

Umar shares his fascinating journey from graphic design to becoming an SEO powerhouse, highlighting why solid systems and processes are key to success. They tackle the big question: should eCommerce brands build an in-house link-building team or outsource the work? Plus, Umar spills the secrets on link gap analysis, crafting creative content for industries that aren’t exactly glamorous, and how predictive SEO can give brands an edge.

Whether you’re a seasoned eCommerce pro or just starting out, this episode is packed with practical tips and expert insights that could take your SEO game to the next level. Don’t miss it!

Topics Covered 

00:23 - What is eCommerce link building

04:41- Pre launch brand building strategy

07:20 - Product page optimisation strategy

11:00 - Efficient link building systems

15:53 - Hybrid strategy for business growth

17:24 - Inefficient SEO stifles revenue growth

21:43 - Keyword & link analysis strategy

23:45 - Adaptive SEO linking strategy

28:01 - Creating link-worthy content tips

32:22 - Ecom store tech innovations

33:10 - Ecommerce digital products strategy

38:22 - Wearable tech and sleep data

41:53 - Traffic recovery post-Google update

42:52 - Linkable assets in medical research

46:01 - Balanced link building strategy

50:31 - Google action on Digital PR links

54:44 - Book recommendation 

While Richard is away in Thailand, Carrianne and Dan guide us through the intricacies of starting a successful podcast. From the initial steps to overcoming hurdles, they offer invaluable advice for aspiring podcasters. They even share the biggest mistake which stunted their growth, oh and how they secured £25,000 in sponsorship. 

Learn how to define your podcast's objective, maintain consistency, and secure engaging guests. Whether you're just starting your podcasting journey or looking to enhance your current show, this episode is brimming with practical insights and strategies for success. 

Tune in and discover how to make your podcast stand out in the competitive digital landscape.

Topics Covered 

00:00 - Just start recording without overthinking; you'll learn as you go

04:52 - Overcoming initial challenges with publishing a podcast 

06:50 - Many people focus too much on equipment when starting a podcast, often using it as an excuse not to begin, while passionate individuals make do with whatever is available.

10:52 - Making sure you have an objective of your podcast to not lose sight on why you are doing it

16:28 - Staying present is easier in podcasts due to conversation feedback, unlike solo video creation. To ease video creation, imagine talking to a trusted friend's picture on the camera

21:00 - Creative work is challenging; mindset is key. Seth Godin, a pioneer in email marketing, advises consistent effort, such as writing daily blogs

23:38 - Ask your audience what content they want; they may prefer inspirational topics over technical details

27:26 - Building relationships and referrals, along with using guest-sourcing websites, help in finding podcast guests

29:28 - Companies need to be media-savvy to promote their brand effectively

34:24 - Focus on one task at a time for better productivity, especially as a content creator seeking inspiration

35:51 - Book recommendation 

Jacques first joined us back in episode 50, and now he’s back to share how AI is shaking up data feed optimisation. We break down the key differences between AI-driven and traditional methods, exploring how AI can make feed management easier, how it helps with disapprovals, and why it gives online businesses a serious edge. 

Plus, we’ll discuss how small to mid-sized retailers can use AI-powered data feeds to compete with the big eCommerce players.

It’s going to be an insightful and practical conversation you won’t want to miss. Hit that subscribe or follow button to stay updated on future episodes!

Topics Covered 

00:23 - AI and Data Feeds with Jacques

04:45 - AI-Powered Product Categorisation

09:28 - Enhanced Descriptions Boost Retail Content

11:22 - Facebook Ad Titles: Keep Them Generic

13:51 - DataFeedWatch AI Adoption Rates

18:22 - AI Progress: Rapid and Transformative

21:04 - AI Adoption: Skepticism and Resistance

24:18 - AI-Driven Campaign Optimisation

29:12 - Enhancing Customer Control Tools

33:39 - Challenges in Digital Advertising Attribution

34:49 - AI's Impact on Medium Businesses

38:26 - Optimising Feeds for Increased ROAS

41:25 - "The Factory is the Product"

44:00 - Book recommendation 

Linkifi are masters at getting brands featured on large publications. They’ve done the hard work of building relationships with journalists, so you don’t have to! 

Learn how tailoring unique stories, leveraging industry expertise and building strong journalist relationships can propel your eCommerce brand to new heights. Christopher shares his insights into the evolving landscape of digital link building, the growing significance of Influencer marketing, and practical strategies for securing high-authority media links. 

Whether you're looking to boost your brand's online presence or navigate the challenges of today's Digital PR environment, this episode is packed with valuable advice and expert recommendations to help you thrive in the ever-changing eCommerce landscape. 

Don't forget to subscribe and follow us for more invaluable insights from industry leaders.

Topics Covered 

00:32 - The impact of Digital PR for eCommerce businesses 

06:32 - How to stand out in a crowded digital marketplace

09:51 - Strategically align with authoritative niche figures

11:46 - Hire niche experts for credibility and outreach 

17:45 - Build media relationships for niche-specific Digital PR

21:00 - Proactively pitch stories to receptive journalists

25:27 - Recommend dedicated specialists for different tasks internally

33:23 - Data-driven campaigns, unknown data sources, regional media

36:31 - Scrape data creatively from various online sources

37:28 - Journalists thrive on ideas brainstormed by teams

40:46 - Utilise influencers for Digital PR and coverage

45:07 - Check existing communication; request link informally

49:43 - Campaign increased organic sessions by 225% in year

50:55 - Trusted links enhance brand visibility and credibility

54:08 - Book recommendation

Alexandra Tachalova, CEO and founder of Digital Olympus, shares all. In this episode, Alexandra delves into innovative strategies for content promotion and link building, emphasising the importance of building authentic backlinks through meaningful connections rather than traditional outreach methods. 

They discuss the growing significance of digital PR, the impact of industry shifts and the role of human expertise versus AI in content creation. Join us as Alexandra shares her expert insights on adapting to Google's algorithm changes, the integration of link building into broader marketing strategies, and the transition from link builders to brand builders in the digital landscape. 

Discover the latest SEO tools and tactics that can enhance your brand’s online presence. Don't miss out on Alexandra's valuable advice and practical strategies to improve your SEO results. 

Topics Covered 

00:54 - Advanced link building tactics to increase revenue.

03:59 - Successful link-building business.

07:11 - Email outreach efficiency for link building decreased

13:23 - Google increases domain authority impact, affecting SEO

14:41 - Email outreach efficiency decreasing and the results are questionable

23:27 - AI's early adopters succeeded in teaching SEO journalism

26:13 - AI lacks authenticity of genuine expert content

29:52 - Monitor requests, engage on LinkedIn and follow journalists

31:38 - Digital PR costs have increased significantly

34:06 - Working with journalists involves time frame challenges

37:34 - Awards make you recognized as barbecue expert

41:24 - Consider brand authority before competing in rankings

45:17 - Study competitors for insights to improve content

48:16 - Leverage relationships for effective content promotion strategies

50:34 - Market trends emphasise brand authenticity over mediocrity

Their food is packed full of nutritional goodness, while tasting absolutely delicious, delivered straight to your door. They source the best quality plant-based ingredients freshly frozen for maximum nutritional value.

In this podcast, Alex shares the mission behind PACK’D and their journey from being listed solely in leading supermarkets to online retail. He gives his honest take on the UK’s obesity epidemic and the issues facing consumers, mass ultra-processed foods. It’s important to remember that supermarkets are businesses and make decisions based on profits, not what is better for human beings.

Alex discloses how he is breaking into a hugely saturated market, his subscription model and tactics and their focus on sustainability. He discusses the challenges with running a frozen based business and delivery logistics. 

If you love a brand with a purpose, this podcast episode is for you! 

Topics Covered 

00:23 - PACK’D’s mission

03:21 - Their journey from in-store listings to eCommerce retail 

07:35 - His take on the UK’s obesity epidemic 

10:02 - Impressed by product range; inspired healthy creations

16:05 - Monitoring customer acquisition and delivery costs

18:40 - Subscription retention shows brand loyalty and success

25:56 - Flexible subscription with pause and extend options

27:03 - Switched from plastic to paper for sustainability

32:49 - History enthusiasts are clever; business challenges persist

33:40 - Growing sustainably with limited resources is challenging

36:53 - Customer service is crucial for repeat business

In this podcast episode Shaun Loughlin, Head of eCommerce and Technology at LeMieux, joins Richard Hill to discuss all things global expansion. During his time at the UK’s premium equestrian brand LeMieux, Shaun has grown the eCommerce team from 1 to 17 employees and boosted business growth by an impressive 200%!

Shaun explores LeMieux’s mission to be the most exciting global equestrian brand, his unexpected journey into eCommerce and the strategies driving their impressive expansion. 

From the importance of brand storytelling and emotional connection with customers to the intricacies of omnichannel strategy and the role of continuous learning in this rapidly changing industry, Shaun shares insights that are sure to help you with your growth journey.

Whether you're interested in scaling your eCommerce operations or establishing a strong brand presence in new markets, this episode has something for you. Don't miss out on these valuable learnings from an experienced voice in eCommerce.

Topics Covered 

00:37 - How Shaun ended up leading the eCommerce for LeMieux with an unexpected career journey 

05:28 - Jodie Bradshaw, a self-taught eCommerce Manager and equestrian enthusiast, built a successful website that benefited from strong brand distribution and a large social media following

07:56 - Hiring a data manager and implementing a product information management system transformed operations, enabling better data access, scalable marketplace expansion, and website localisation

09:41 - Focus on optimising data feeds with essential details beyond basic attributes for successful multimarket eCommerce

14:19 - Identify US, choose strategy, start with Google Ads - their global expansion strategy

17:12 - eCommerce growth demands constant warehouse expansion adaptation

22:24 - Brand value provides resilience and competitive advantage

23:16 - Differentiating with brand is a game changer

28:17 - Unsustainable business models lead to brand collapse

29:44 - Managing shopping feeds involves more than being the cheapest 

32:46 - Strong brand offers unmatched quality at affordable prices

36:43 - Scaling profits but struggling with capacity strain

40:14 - Knowledge is accessible; engage with events and trends

42:33 - Strategically nurture brand communities for sustainable growth

John’s campaigns aren’t your typical run of the mill marketing campaigns. Think CEOs in their pants, sexual innuendos, swearing and arguing over a colour. He believes in attention first, brand second. How does he achieve that? Tap into humanistic emotions, laughter and shock. 

In this episode, John talks through brand collaborations, idea creation and how he managed to secure Barry Scott in Surreal’s latest podcast episode.

Find out how he comes up with his outlandish ideas (typically on the train), uses witty humour to get people excited about cereal and gets sign off from above in this honest conversation. 

Should you be scared of getting negative feedback? No, John thrives from it. Learn how he uses it to fuel his marketing efforts.

It’s time to uncover the genius behind Surreal’s social media strategy. Listen to the full episode now!

Topics Covered: 

00:00 - Adapt strategies; persistence leads to success

06:11 - Adults' parody book on COVID safety misunderstood

07:32 - Boycott led to engagement, and improved sales significantly

11:57 - Strategic sense unnecessary; prioritise performance and ideas

15:26 - Audience questions shortly on campaign ideas' origins

16:49 - Finding unexpected links for creative ideas

20:11 - Parody adverts with jokes featuring Barry Scott.

23:13 - Monthly meetings ensure consistent, on-brand communication strategies

27:33 - Similar content to Instagram; algorithm-friendly platform

30:21 - Mental scorecard used to select brand partnerships

34:24 - Handed out spoons at London Bridge

37:22 - Grateful for community, growth, and shared knowledge

Mike explores the essential balance between short-term gains and long-term brand health, the power of decision-making in leadership, and the overlooked potential of VIP tiers in loyalty schemes.. 

Mike shares insights on grassroots strategies for building brand loyalty through storytelling and consumer engagement, while also navigating the shift back to in-person retail experiences post-COVID. Tune in as they uncover strategic approaches to fostering community, building brand ideology, and standing out in competitive markets. 

Whether you're focused on digital or physical brand spaces, this episode promises a wealth of insights and actionable advice to help elevate your brand strategy. Let's dive in.

Topics Covered: 

00:00 - Mike’s experience in eCom 

05:51 - In-person community building post-COVID promotes brand culture

08:36 - Pop-up shops offer low-cost brand experiences

12:43 - Performance is measurable; branding requires long-term strategy

16:26 - Netflix's "Abstract" explores creative fields and branding

17:41 - Understand brand, consumer details & trends for success

21:37 - Understanding market data, identifying opportunities & engaging customers

30:21 - Evaluate current CRM processes for business improvement

31:12 - Be authentic; engage consumers thoughtfully and regularly

35:36 - Loyalty programs unlock exclusive product access 

40:20 - Evaluate values and goals, decide immediately, act

44:05 - Make decisions that feel right for you

45:01 - Book recommendations

They explore the challenges of guiding consumers through complex purchases and managing numerous product SKUs. Alex underscores the power of simplicity and transparency in return policies and how these can boost customer satisfaction and conversion rates.

Together, Richard and Alex discuss the importance of A/B testing for optimising policies and marketing strategies, as well as practical techniques like one-click upsells to drive higher Average Order Value (AOV). They emphasise the need for businesses to stand out with innovative strategies, customer-friendly approaches and robust loyalty programs.

We also delve into the balance between design, copywriting, and SEO, the honest use of urgency in marketing, and the role of direct mail and offer building in enhancing perceived value and customer loyalty. Wrapping up with actionable insights on optimising product pages, email marketing and subscription models. This episode is packed with tips to elevate your eCommerce game.

Join us as we unravel the secrets of maximising conversion rates, customer retention, and the overall shopping experience in the ever-evolving eCommerce landscape. 

With nearly 30 years under his belt, Tim Fairs brings invaluable insights from his experience with top brands like ProCook, Virgin, Clinton's, Currys and Sainsbury's.

Together, Richard and Tim tackle persistent customer experience issues — from the frustration of encountering unhelpful store staff pushing unnecessary products to the importance of a knowledgeable and motivated team. 

They explore how in-store experiences could be vastly improved by integrating the advantages of online shopping, including personalised customer journeys and real-time product information through QR codes.

Tim shares intriguing stories about rebranding initiatives for PC World and Currys that revolutionised their sales and customer perception. Listeners will also hear about the evolving dynamics of in-store and online retail, especially against the backdrop of COVID-19. 

Finally, Tim reveals actionable strategies to enhance conversion rates and personalise customer interactions, ensuring a seamless and engaging retail experience across all channels.

Tune in to gain a wealth of knowledge from Tim Fairs on creating impactful, customer-centric retail experiences and staying ahead in the ever-changing world of eCommerce. Don’t miss out on this thought-provoking episode packed with professional insights and practical advice!

Topics Covered: 

00:00 - Richard chats with Tim Fairs on UK high street trends, in-store experiences and brand strategies

05:39 - Change in buyer behaviour

08:07 - Taking cinema breaks resets the busy mind effectively

10:59 - Differentiate store experience, staff expertise and online presence

15:51 - Combine online benefits and immersive in-store experiences.

18:59 - QR codes enhance in-store experience with information

26:18 - Restarted brand focusing on post-purchase customer experience

33:18 - Ensure product availability, delivery and finance options

35:53 - Retail and eCommerce conversions differ vastly; improve usability

41:57 - ProCook steak knives essential for Sunday dinner

45:20 - Out-of-town retailers return to central high street

47:01 - Merge online and in-store shopping benefits seamlessly

49:32 - Book recommendations 

In this episode, Richard is joined by Sylvia Sigrist, Head of Marketing at Seep, a plastic free and biodegradable household green cleaning business. Listen to this podcast as Sylvia shares her incredible journey from working with multinationals to thriving in start-ups and her strategies that propelled Seep's impressive growth. 

From leveraging digital marketing to building a dedicated online community, they explore the keys to balancing retail expansion with sustainable goals. Plus, they discuss the challenges and triumphs of running an eCommerce brand in a competitive market. 

Don't miss out on valuable insights and practical advice that can help your business shine. And be sure to stick around for a special discount offer on SEEP products. Subscribe now and stay tuned for an inspiring conversation!

Topics Covered: 

00:00 - Silvia’s experience in eCommerce 

05:18 - Appreciation for well-packaged delivery aligning ethos

07:32 - Young brand breaking into competitive eco market

10:30 - Strong social following and loyal customer base advantage

12:41 - Sylvia, branding process lengthy, working with agency

16:05 - Investing in creative testing, social channels and influencer gifting

21:56 - Customer-generated content lacks quality for advertisements

23:02 - Small influencers support small businesses and great content collaboration

26:53 - Shifting from a points-based loyalty to referral program 

30:55 - Discussing AB testing, segmentation and results in marketing

35:01 - Multichannel strategy and growth pose significant challenges

36:41 - How to focus on priorities

39:23 - Excited about brand success and book recommendations 

Lucy Robinson, Head of Marketing at Skin Sexual Health and Creative Conceptions, sits down with our CEO to discuss their monumental growth and how they are navigating the multifaceted landscape of B2B and B2C marketing.

In this episode, we explore the art of leveraging TikTok for brand visibility, the transformative power of SEO and the strategic importance of understanding cultural nuances in global markets. 

Lucy shares how Creative Conceptions has seen remarkable growth through a well-planned SEO strategy, and how they tackled marketing challenges, particularly in regions with diverse cultural attitudes toward sexual wellness.

We also discuss effective partnerships, the significance of industry events, and the evolving acceptance of sexual wellness products in mainstream markets. Lucy offers practical advice on creating engaging content and staying ahead of trends. 

This podcast is a pleasurable one. One that may make you cringe if you listen to it with your parents.

Topics Covered: 

00:24 - TikTok, SEO and growth strategies in sexual health

05:59 - Understanding cultural differences to avoid marketing mistakes

12:09 - Overhauled navigation, added categories and subcategories for condoms, lubes, and toys

15:25 - The most fun campaign Lucy has worked on

17:13 - A fun female-empowerment brunch event and became the first brand involved, hosting a bingo game.

22:13 - TikTok is preferred over Google for searches due to its even playing field, as Google results require extensive optimisation and established authority

25:58 - Using TikTok trends, the agency generates ideas for SEO and digital PR, leveraging trending content to create stories for other platforms and outreach to journalists

29:42 - SEO is a cost-effective way to increase site traffic and revenue, essential for any eCommerce presence

30:36 - Success in SEO can be due to experience or pure luck, depending on industry competitiveness and keyword use

34:08 - Podcast recommendation 

Our guests, Mark Adams, Senior Vice President and General Manager at BigCommerce and Roosevelt Fernandes dos Santos, Senior Product Manager at Recharge, share their insights and experiences in this dynamic space. Mark and Roosevelt have years of experience in the eCommerce industry.

From the significance of partnering with experienced tech teams to the importance of rapid delivery in the fast-paced digital environment, this episode is packed with valuable discussions on technology strategy, user experience, and market trends.

They chat about all things composable and the detailed process of replatforming, internationalisation and launching into 180 countries. Find out how BigCommerce works with retailers to ensure a smooth transition, and the big one, reducing cost of ownership.

Join us as we explore the complexities and opportunities in the ever-evolving eCommerce landscape.

Topics Covered: 

00:03 - Composable Commerce 

06:29 - Merchants seeking business growth face procurement challenges

09:20 - Researched market reports, gathered insights, assessed vendors

16:46 - Simplifying composable processes for customer success

19:48 - Challenging times demand leadership, strategy and growth

23:40 - Fast delivery of digital products is crucial

25:41 - Travelling around Southeast Asia, amazed by connectivity

31:22 - Prepare and communicate to avoid potential impact

34:57 - Optimise operations, leverage data & understand customer behaviour

36:02 - Conversion rate optimisation relies on client retention

42:13 - Enthusiastic endorsement of business opportunity and investment

44:43 - Focus on composable architectures for enterprise growth

46:21 - Code, credit, connections, predict, mitigate, speed, customer

49:40 - Book recommendation 

As the Managing Director of Safelincs, Stuart is responsible for the operational side of the business and hitting their ambitious 10% year on year growth targets.

In this episode, Stuart gives an honest account of the growth of Safelincs. From a sub £1M brand with 9 members of staff, to a £28M operation with 93 employees, he shares all. 

Listen to find out why his business finds staff retention far easier than recruitment, hint, it’s because they care about the humans working in the business.

Find out how their team makes sure expos develop a good return for them as a business, the power of employee investment both financially and psychologically, hiring on attitude and teaching them the skills.

To be successful online you need some basic principles, be adaptable, be agile and be willing to make mistakes. In this ever changing landscape, businesses that take risks and adopt the latest technologies that are RIGHT for their business will win. 

Listen now!

Topics Covered: 

00:00 - Joined small start-up as Product Manager, entrepreneurial spirit

04:23 - Allowed to try, generated business, build relationships 

08:49 - Investing in business growth

09:39 - Safelincs started as a family support system

14:00 - Extensive investment in training for roles

18:03 - Treat individuals with care for business success

21:12 - Business growth and expos.

22:45 - Focused expos on potential customer base for success

26:44 - Sales team includes non-sales member

31:33 - Conference attendance may prompt valuable business insights

34:58 - Focusing on quality

37:05 - Investing in people and leveraging conferences

40:27 - Honesty and support matter in delivering information

41:49 - Change in technology over 15 years

45:17 - Outsource support for business specialisation and expertise

50:07 - Employed new staff, investing in platforms, AI

51:54 - Book recommendation

Abhimanyu Kashikar, Co-Founder and COO of Anchanto, a SaaS product company targeting brands, 3PL, logistics companies, and retailers in 11 countries. 

Abi and Richard delve into the intricacies of eCommerce growth, order, and warehouse management, drawing from Abi's extensive experience in the industry. 

They discuss strategies for pushing through sales stagnation, the challenges of managing cross-border shipments and the importance of data reliability in existing businesses. 

Abhimanyu also sheds light on the impact of sustainability on product returns and shares valuable insights for merchants selling online. 

So, grab your headphones and get ready to explore the key factors shaping the eCommerce landscape in this episode!

Topics Covered: 

00:00 - 13 years in eCom

06:27 - Background in fulfilment, channel management, sales operations, products

09:47 - Consolidate orders for easy processing and tracking

11:26 - Exploring new channels for expanding businesses

16:02 - Product success linked to targeted consumer language

20:36 - Emphasising the importance of online digital shelf analytics

22:34 - A real focus on sustainability

25:41 - AI aids innovation and reduces return rates

30:50 - Assess value, sustainability and customer feedback for improvement

35:17 - Sales operations, fulfilment and data reliability are crucial

36:42 - Market research crucial for international eCommerce success

39:55 - Book recommendation 

Michaela Wessels, CEO of Style Arcade, explores the critical role of AI in predicting customer demand, leveraging product data for growth and the importance of size inclusivity for brands. 

Michaela has a background in finance, with over a decade of experience in global retail, including formative roles at Lacoste and The Iconic in Visual Merchandising. Style Arcade has seen some of the world’s most notable brands replace spreadsheets with intelligent analytics and digital range planning.

Michaela shares insights on the 80-20 principle and the transformative impact of Style Arcade in making well-informed product decisions. The discussion also delves into the evolving trends in digital marketing and technology for online stores. 

Tune in as they shed light on the intricacies of retail and eCommerce in an ever-changing landscape.

Topics Covered: 

00:25 - Michaela Wessels, CEO of Style Arcade, discusses AI tech in fashion retail

04:44 - How Style Arcade helped a brand grow from $25M to $500M in two years by focusing on product data and demand

09:14 - Retailers should focus on improving returns and using technology to reduce them

11:54 - The truth behind retail growth: market spend, product purchase, tech limit, hidden data and the 80:20 rule

14:52 - Nervousness about 20% selection, need for visual data and challenges in sizing and stock management

19:34 - Explore gaining full price sales to increase margins and understand customer buying behaviour deeply

22:35 - Working with a sportswear brand, AI revealed performance insights, exciting and empowering buyers

24:41 - AI in fashion tech can speed up the market, automate product attribution, analyse attributes and avoid cannibalization in retail

28:13 - Brands should prioritize size inclusivity based on customer demand and data

33:45 - Focus on simplicity, brand marketing and flexible technology decisions for success.

35:48 - Choosing adaptable, open tech is crucial for growing businesses. Making short-sighted decisions can limit future growth

39:56 - Retailers must prioritise planning and forecasting for key sales events like Black Friday and Cyber Monday, which can make up a significant portion of their annual sales. Analysing data and post-event evaluation is crucial

41:50 - Focus on the present, not dwell on the past/future. Live in the present.

44:39 - Experience brings challenges and fun 

Brittany Jarman, Client Growth Manager and Theo Roberts, Senior Account Strategist at eComOne delves into the world of email marketing, customer segmentation, and personalised content. 

They share insights on the importance of continuous communication with existing customers, gathering personalised data, and tailoring marketing content to specific customer interests. The discussion also touches on the rising trend of SMS marketing, emphasising the need for relevance and personalisation in customer messaging. 

Tune in as they discuss the benefits of using Klaviyo for automated flows and revenue generation, and don't miss out on book recommendations and an upcoming event on email marketing, SMS, and Klaviyo. Whether you're a marketing manager, an eCommerce Business Owner, or simply interested in the latest trends, this episode has valuable insights for you!

Topics Covered: 

00:00 - Why email marketing

05:59 - Build reward flow using Klaviyo for customers

07:06 - Clubcard points make customers feel special and incentivising return

10:13 - Tailor content to match customers' interests

13:56 - Agree on competition and rise in SMS usage

19:20 - Subscribing shows desire; prefers SMS notifications for purchases

20:30 - Segmented campaigns yield higher engagement and revenue

23:53 - Encourage interest, segment content, improve deliverability

29:11 - Providing useful information generates more revenue

32:09 - Maximise efficiency by automating campaign flows

33:55 - Klaviyo offers helpful support for marketing managers

37:37 - Learn email, SMS, and Klaviyo at event

Clare Haskins, Head of Revenue Operations at Ecommpay, dives into the world of alternative payment methods. Clare brings over a decade of experience in payments and finance, providing valuable insights into the changing landscape of digital payments.

They explore the rise and fall of buy now, pay later services, the increasing popularity of digital wallets and cryptocurrencies and the potential impact of emerging technologies such as wearable payment solutions and biometrics. 

Throughout the conversation, they emphasise the importance of security, convenience, and customer value optimisation in the ever-evolving payment industry.

Tune in as they discuss the challenges, ethical considerations and regulatory changes shaping the future of digital payments, and gain exclusive recommendations on how merchants can effectively integrate alternative payment options to meet their customers' preferences. 

Stay tuned for a thought-provoking discussion on the future of payments and what it means for businesses and consumers alike.

Topics Covered: 

00:24 - Why merchants should offer diverse payment methods 

05:47 - Consumers embrace digital wallets over physical cards

08:28 - Concerns about cashless society and fees online

12:30 - Crypto is the next wave of payments

15:44 - Popular eCommerce payment options for customer expansion

19:36 - Facial recognition, biometrics, voice control and accessibility

23:28 - Buy now pay later creates financial snowball

30:51 - Humans vulnerable, data protection and security guidelines

34:16 - Security concerns with various online payment options

38:31 - Evolving merchant-consumer dynamics and adapting to market changes

41:15 - Consider market payment strategy for future relevance

43:08 - Limited options create missed opportunities in retail

45:53 - Stay updated on crypto and prioritise mobile operability

They explore how Reuseabox collects and redistributes used cardboard boxes, helping to reduce environmental impact and promote sustainable practices. 

Together, they discuss the environmental impact of cardboard production, the surge in cardboard waste during lockdown and the challenges of managing excessive cardboard. 

Join Richard and Jack as they highlight the importance of measuring and reducing a company's carbon footprint and the potential for businesses to contribute to sustainability through collaboration. 

Stay tuned for an insightful conversation that sheds light on the impact of cardboard production, the BCorp movement, how to get your team onboard and the role of businesses in promoting environmental sustainability.

Topics Covered: 

00:04 - The Story of Reuseabox 

03:50 - Why cardboard recycling is good for the environment 

08:45 - Household waste in UK not fully recycled

09:36 - Steps to reduce carbon footprint for businesses

14:31- Influencing decisions in business through self-interest

19:39 - Recent shift in perspective on awards events

21:19 - eCommerce success journey in 12 years

24:46 - Innovative hiring approach fosters mutual success

27:29 - Importance of retention beyond just financial incentives

31:45 - Shift in business model 

40:08 - The power of the B Corp framework

44:13 - New online platform launching to simplify box ordering.

45:01 - Book recommendation

Link to website: UK supplier of new and used cardboard boxes | Reuseabox

Link to Jack LinkedIn: Jack Good | LinkedIn

Victoria Locking, UK Agency Partnership Manager at Reviews.io, delves into the crucial role of customer reviews and user-generated content on eCommerce sales. Reviews.io is a leading review platform that helps established brands build trust with their customers for over 10 years.

In this episode, Richard and Vic cover a wide range of topics, from the evolving landscape of customer reviews and their influence on brand credibility to the implementation of loyalty programs and the ethical incentivisation of customer feedback. 

Join us as Victoria shares her journey from working with horses to her current role, and offers valuable insights into maximising the impact of customer feedback for building a successful ecommerce business. 

Stay tuned for an engaging conversation that promises to provide actionable strategies and industry insights. 

Topics Covered

00:20 - Victoria talks about her career history in eCommerce

04:46 - Reviews.io is a customer-centric platform with strong customer support

08:26 - Using customer attributes to reduce return rates

11:28 - Influencer deals can be unsustainable and expensive

13:47 - Running campaigns through email or feedback collection

18:15 - Brands can take a soft approach to loyalty

21:33 - Automating processes, timing, and account setup importance

27:07 - Investigating poor customer service and product issues

30:39 - Support team can address issues promptly. Internal training necessary

33:01 - Use AI to streamline customer support responses

38:35 - Scholarship, uni, career, accounts, professional growth, inequality

41:28 - Men's behaviour in public spaces is evolving positively

43:46 - Gender disparities in senior ecommerce positions discussed

48:37 - Finished 2 books, including "The Advice Trap."

49:15 - Helping others often requires active listening

In this podcast, Tony dives into the critical topics of leadership, mindset and the evolving dynamics of the workplace. With an emphasis on the significance of recharging, avoiding burnout and nurturing a growth mindset, this conversation provides valuable insights for leaders within fast-paced industries like tech and eCommerce. 

From strategies for handling negative self-talk to the art of public speaking and managing remote teams, this episode covers it all. Stay tuned for an enriching dialogue that explores the power of mindset in driving strategy, fostering team engagement and achieving personal and professional growth.

Topics Covered

04:25 - Finding space, both physical and psychological. It is important for emotional regulation and decision-making. Leaders should prioritise reflection over reactive behaviour

07:33 - People need breaks to avoid burnout, leaders should prioritise their recharge and consider seeking support or delegating tasks

10:12 - The importance of building a strong leadership team to empower employees and allow the business owner to take time off

13:12 - Scaling a business requires investing in training and team growth

17:53 - Encouraging self-talk for struggling individuals in senior positions

19:53 - Recognising vulnerability and the power of conscious choice

25:30 - Stepping out of your comfort zone is essential for growth. It is important to avoid pushing people into a panic zone

26:17- Encourage gradual comfort zone expansion for personal and team growth and adapt to new technology

31:37 - Teams now working from anywhere, international teams and how to support them

32:53 - The pandemic pushed a mindset shift towards focusing on results over time worked and office presence

38:05 - How to improve public speaking

41:29 - Overcoming fear, enjoying the moment, and downplaying pressure for TEDx talk

42:49 - Importance of public speaking and persuasion for business growth

46:34 - Parenting style influences children's ability to speak for themselves; emphasises letting kids order for themselves at a young age

51:12 - AI journey enables greater work-life balance and creative opportunities in the future of business

54:59 - Understanding resilience and personal growth in business leadership

56:03 - Striving for consistency and coping with difficulty

With over 40 years of experience leading and advising retail and consumer companies, working with the likes of Baccarat, Inc., Laura Ashley N.A., Caswell Massey, Ciro, Inc., MacKenzie-Childs, and Wilkes Bashford, Michael knows a thing or two about the challenges facing the retail industry.

He shares invaluable insights on the challenges and successes of retail businesses, emphasizing the critical importance of understanding and engaging with customers. 

Michael discussed his opinion on the future of retail, how to turn around a failing company and protect your mindset during a stressful period. With a focus on innovation, product offerings, and financial restructuring, this episode offers a wealth of knowledge for retailers navigating tough times.

Tune in to future proof your business for longevity and scalability. Listen now! 

Topics Covered

0:25 - Michael’s diverse and well respected career in retail 

05:52 - How he has saved companies from liquidation

09:56 - Analysing cash flow, managing assets, understanding customers

11:06 - Retail requires understanding diverse customer segments

14:55 - Retailers adapting technology to stay competitive and profitable

18:01 - Analysing merchandise sales with predictive analytics

21:28 - How he managed an eCom business that struggled with sales 

26:03 - Difficult to find the right people

28:41 - CEO from Target tried private labels at Bed Bath and Beyond

33:47 - Consumers engage in-store. Capturing feedback with focus groups and phone calls 

34:28 - Research, analysis, and customer feedback are crucial

38:19 - Retailers need to focus on omnichannel eCommerce

40:52 - Lululemon focuses on customer experience and retention

45:30 - Excite consumers with newness and innovation

47:48 - Book recommendation

This episode is dedicated to SEO (search engine optimisation), the latest core update and what that means for your business. He covers the heavily debated topic of AI and shares a tactic that very few people use when it comes to improving their organic rankings. 

This conversation explores actionable strategies for improving SEO, the importance of staying updated with industry changes, and the impact of recent updates in the SEO and eCommerce space. 

Join us as we uncover valuable tips and perspectives from a seasoned SEO professional. 

Topics Covered

00:24 - Steve’s experience in SEO has spanned over 15 years

04:41 - Managing accounts and sharing actionable SEO tips

07:25 - Google cracking down on AI content abuse

10:10 - AI detecting and impacting website rankings significantly

15:52 - Use popular words from SERP for AI title

18:33 - Softwares to help automate SEO 

23:10 - Similarities between eCom and SEO project plateau

24:48 - Brand building through digital PR improves click-through rate.

28:01 - Analysing current trends, using social media data

32:22 - Matt Diggity's SEO strategy for backlinks analysis

35:00 - High impression keywords with low search volume are valuable. Discover them in various places like Google Auto Suggest, customer data, and customer questions for SEO success

39:30 - Utilise Google Search Console for keyword optimisation

41:35 - Drive links to category pages for ranking

44:08 - Avoid being in trouble with Google by doing this

In this episode of the eCom@One Podcast Benjamin Lang, Head of Northern Europe and Dach for Partnership at Shopify, delves deep into the rapidly changing world of eCommerce. He shares actionable insights from his portfolio of global clients. 

Shopify is the leading platform for mid-sized eCommerce businesses, trusted by millions of companies worldwide. They work with some of the most well-known brands.

Together, Richard and Ben discuss the need for a unified commerce experience, the importance of customer loyalty, the personalised brand experiences and the strategies and challenges of accelerating growth in the eCommerce space. 

They also highlight the latest innovations and features released by Shopify, the complexities of replatforming and the evolving landscape of customer behaviour and regulations. He also touches on his experience as an Olympic athlete and how he uses those experiences to shape his future career. 

Tune in to find out how you can overcome a plateau and the key tactics and trends that are shaping the eCommerce industry.

As we navigate the challenges brought on by the pandemic and the evolving landscape of consumer behaviour and the economic market, Paula shares her experience of exiting her successful business, Beauty Boulevard, and delves into the emotional journey of letting go. 

From the impact of COVID-19 to the importance of understanding customer patterns and behaviours, Paula and Richard explore the value of seeking external expertise, taking breaks, and the significance of trusted consultants in guiding business growth. 

Listen to this episode to hear about the raw truth of exiting a business and what happens after. Paula shares where many companies go wrong with their strategy, where to spend your marketing budget and how to improve your valuation. 

Join us as we uncover the wisdom, practical advice, and personal experiences shared by Paula Short in this compelling episode.

Topics Covered

00:20 - Proud achievement in business, sold shares before COVID

03:08 - Business shutdown despite successful showcase in NYC

09:12 - Business consultant with vast experience discusses strategies

10:07 - Know your customer and guide businesses to success 

16:57 - Business ups and downs require trusted support

21:15 - Challenges of getting products into big stores

28:05 - Traveling to Europe and US trade shows

31:19 - Realising capabilities, enjoying self-investment and need for balance

35:11 - Embrace the present and notice the world around us

38:17 - Strategically target marketing, analyse customer data wisely

41:45 - Writing thoughts for better sleep, unlikely business sale

45:01 - Unfamiliar changes forced, but necessary for growth

46:42 - Maximising valuation post-sale and during COVID

49:34 - Investing in consultancy to help others succeed

52:47 - Connect with me on LinkedIn and book recommendation

In this podcast, he shares some of the rarest strategies we have heard when it comes to improving your organic performance. From tried and tested solutions, Kalin shares what actually matters when you are trying to get Google to like you and make it appear on the first page of the search results. 

He delves into the evolving landscape of PBNs (Private Blog Networks) and their relevance in modern SEO. He also discusses the intricacies of domain trading, unveiling the staggering numbers and strategies involved. 

From discussing the impact of page redirects on domain and subpages to sharing valuable tips on valuing domain names and negotiating deals, this episode is packed with valuable information for anyone involved in eCommerce and SEO. 

Topics Covered

00:10 - Kalin’s background in eCommerce, domains and link building 

04:46 - Domains expire, requiring global tech responses daily

08:56 - Received cease and desist letter from Google

11:49 - Domain market relies on strategic pricing tactics

15:33 - Negotiation over domain name purchase and margin

18:31 - Key software for competitive advantage

21:30 - SEO changes and how eCom domains help 

24:36 - Linking boosts product rank and trustworthiness

27:09 - Redirects are hit and miss for link building

31:43 - Having money gives more control over links

36:03 - Redirecting technique to increase page visibility in SEO

39:33 - Limit redirects to avoid SEO devaluation by Google

40:27 - Effort to redirect pages may be counterproductive

44:40 - Book recommendation

Jason Nyhus, General Manager and President at Shopware, joins Richard in this episode to delve into the mid-market merchant world. He brings 20-years of expertise to the table, specialising in software development during his career. Shopware is a German born open source eCommerce platform that helps merchants increase their online sales. 

Listen in to hear the key findings from the “Forgotten Mid-Market Report” - an unbiased piece of research funded by Shopware and conducted by Rick Watson. It explores those merchants stuck with a legacy platform and discusses how to evaluate solution providers and approaches, and which to consider in a selection set. 

He shares crucial advice for eCommerce companies, especially the neglected mid-market segment and the impact of major acquisitions. Discover how technology can be leveraged to optimise customer experiences and increase the profitability of your business. 

Jason also shares insights into the power of digital sales rooms and the importance of product roadmaps in the eCommerce space. So, grab your headphones and get ready for an insightful conversation that could revolutionise the way your business approaches your online strategies.

Topics Covered

0:23 - His 20 year journey in eCommerce that has led him to become the President of Shopware

04:14 - Online merchants should focus on complexity over revenue

07:53 - Report titled "Journey of the Mid Market Merchant". Unbiased research

10:54 - Key takeaways from the forgotten tech market

14:45 - Discussion about global channels

18:21 - Choosing software providers is confusing for merchants

22:54 - Advising on diverse products, securing funding for growth

26:59 - Upgrade to self-funding modern commerce platform

30:02 - Shopware seeks innovation, raises $100M in funding 

31:42 - Complex statement simplifies experiences, revamps digital sales

35:45 - How to connect with Jason and his book recommendation 

Janus Basnov is the Chief Sales Officer at Aristo Sourcing. They help entrepreneurs and businesses grow their business by sourcing high-quality and a cost-effective workforce. Listen to this conversation as they delve into the world of event organisation and hiring. 

He discusses the highs and lows of event organisation, the impact of learning from industry experts and the benefits of outsourcing talent globally. Richard and Janus have an honest and frank conversation about the nuances of managing outsourced teams, how to make sure they deliver high-quality work and treating them as part of the team. If you are on the fence about international outsourcing, listen in. 

Janus organises one of the biggest SEO conferences in the world, so he definitely knows a thing or two about managing an event at scale. He shares strategies to help you secure sponsorship and attract the right ICPs to your events. 

Sit back and relax as we dive straight into the world of eCommerce, events and outsourcing with Janus Basnov on the eCom@One Podcast.

Topics Covered

00:24 - Janus discusses outsourcing talent and building a strong work culture in ecommerce

05:53 - Janus describes encountering diverse professionals in unconventional work environments

07:49 - COVID has changed recruitment, with access to a larger talent pool worldwide

10:51 - South Africa new to outsourcing, benefits to working from home, lower salaries, Philippines experienced in remote work

13:23 - Identify low-value tasks for outsourcing, followed by hiring sales development representatives in South Africa

16:04 - Focus on bookkeeping skills; coach sales employees initially

22:09 - Seeking out qualified candidates by thorough assessment and a unique approach

26:05 - Outsources payment and team management

30:04 - Entrepreneurial community conferences in Bangkok and Chiang Mai were impactful

34:30 - Emphasising networking and sharing for success

36:18 - Discussing business challenges and benefits of networking in a diverse group. Resulted in a new business initiative

40:29 - Advice on making small adjustments for big impact

42:00 - Encouraging words about attending events despite nervousness

45:59 - Have a strong team, expect mistakes and be flexible

48:57 - Industry-specific outdoor event sponsorship tips and advice

51:37 - Attending conferences recharges and inspires business owners

54:19 - The Dice Man by Luke Rhinehart is a life-changing book about living by chance

Humans are invariably highly motivated, trained and skilled people yet they make mistakes. Cobalt doesn't help organisations come to the conclusion it was 'human error', it helps them work out why the error was made in the first place through engagement and training.

Richard and Dan explore the essential qualities of effective leadership and the impact of employee engagement on business performance. Dan, with nearly 20 years of military experience, offers valuable insights on cultivating a supportive and resilient team culture, discussing the importance of addressing mental health in the workplace and nurturing individual strengths. 

Join us as we delve into the practical strategies and mindset shifts that can drive organisational success and employee wellbeing. Save the headache and support your team today.

Topics Covered

00:20 - Understanding human behaviour and teaching human factors

06:01 - How Dan’s Military experience translates to the corporate world, using stories to connect with others emotionally

13:44 - Reflecting on biases and seeking self-awareness

18:05 - Change and repeating past mistakes

26:15 - Questioning discrepancies between training and actual performance and understanding employee behavior

34:02 - Curious, active team members use Slack frequently.

38:40 - Encouragement for young leaders to invest in people and reflection for business success

41:51- Focus on incremental motivation and common aim for team success

51:19 - Dan’s wife becomes Assistant Head at a school in Lincoln City after a competitive interview. Emphasizes the importance of people in leadership

54:06 - Supporting team members struggling with mental health is important for leaders

01:02:23 - Book recommendation 

In this episode, Rowan Payne chats to Dave Morrissey (Head of Lifestyle Retail and eCommerce at TikTok) and Liam Phillips (Head of Partnerships at TikTok Shop). They talk about how businesses are using one of the fastest growing platforms in the UK right now to grow their revenue online. 

They head straight into how TikTok is quickly becoming a master at end to end shopping experiences, how businesses can leverage human to human connection to increase their return on investment, and why TikTok Shop and Ads are quickly becoming a match made in heaven. 

TiKTok is revolutionising the relationship between creators, brands and consumers. Find out how this social media channel is shifting to a shopping hub and what that means for you. There is ample opportunity for eCommerce brands to leverage consumer behaviour changes to be successful on TikTok. 

Sit back and listen as Dave and Liam share valuable insights to help you grow your business.

Topics Covered

00:40 - Their responsibilities at TikTok

06:14 - The evolution of TikTok’s perception since breaking into UK market

09:36 - TikTok's user experience and eCommerce improvements. Learning from different markets.

10:34 - TikTok Shop allows creators to pin products. It builds trust and brand awareness for eCommerce companies

15:57 - TikTok breaks down the screen-viewer barrier, facilitates purchases, unique experiences, and handles payment gateways

22:24 - Discussion on the importance of the real people element in marketing, using various platforms and creators for better results

24:12 - How the US and China shops differ from the UK

27:31 - Shops target specific niches for better results

31:51 - Content needs to be entertaining for viral success

37:32 - The history of visual perception 

38:56 - Discussing the impact of diverse reading, fashion trends, and influence on social media algorithms from historical context

42:38 - Book recommendations 

From solving shipment and technology challenges to catching the attention of big brands, Paul offers valuable advice on adding excitement and personalisation to the subscription box delivery experience. The discussion also delves into the importance of logistics, customer retention strategies and future trends in subscription services. 

If you're interested in the world of eCommerce and the future of subscription models, this episode is packed with valuable insights and practical advice. Listen now!

Topics Covered

00:20 - Retaining clients for subscriptions and strategies for standing out in the crowded marketplace

04:02 - From nothing to 60,000 subscribers, the journey and challenges of Bulu Box

09:22 - Enabling brands to reach diverse sales channels, focus on independent retailers over Amazon and Shopify

12:02 - Some fulfillment companies built on Uber-like models facing frustration and education leading to demand for flexibility

22:51 - Reflect, reevaluate and plan for future success

24:55 - Logistics costs are high, transparency is important

28:39 - Customer feedback, subscription balance, CAC to LTV ratio

With over 13 years of experience in this industry, Ciaran has seen all the changes and advancements in this area of eCommerce. That’s why we invited him on the podcast, to share his years of experience with you. 

Richard and Ciaran delve into the world of warehousing, discussing the impact of automation and technology investment. He shares his experience, challenges and strategies in growing his own eCommerce business. Listen for valuable insights into his company’s growth, expansion into new markets, implementation of new tools and tactics.

With a real focus on innovation, efficiency and adapting to industry trends, this episode promises an engaging discussion on growing a business in a very specific niche and the rise of automation in warehouse management.

Listen now!

Topics Covered

00:12: Ciaran discusses his journey in eCommerce, warehousing and logistics 

06:13- Automation in eCommerce: various types of systems for efficient warehouse operations

09:51 - Consider long-term investment in ERP for business growth and expansion

11:14 - Clients initially hesitant, then expand to larger spaces due to comfort with change. Company also expanded due to space constraints.

18:24 - Considerations for commercial space and investment, especially in relation to lease commitments and market downturns

23:28 - Seizing new opportunities in planning and relationships, referencing past experiences with currency rates and suggesting potential price increases

24:52 - Warehouse configuration for maximising space and efficiency

28:32 - eCommerce business targeting niche, website success and tech stack

32:52 - Influencers must be professional and deliver quality content

34:51 - Utilise technology, including ERP systems and AI, for successful eCommerce operations

37:27 - Book recommendation 

After meeting at an Irish Bar in Chiang Mai during the world’s biggest SEO conference, Richard and Adam pledged to have a chat about all things AI and that’s what they’ve done. Listen as they share their insights from this conference.

They delve into the significant changes in SEO, the impact of AI technologies in eCommerce, and the importance of staying ahead in the industry. Adam offers advice on self-education, key industry trends, and the upcoming SEO conferences and events. 

Adam explores the role of AI in content creation, technical SEO challenges, and the tools they use to tackle them. 

Join Richard and Adam as they navigate the ever-evolving world of eCommerce and digital marketing, providing valuable insights for businesses aiming to thrive in the online marketplace.

Topics Covered

00:15 - Adam’s journey in agency world 

05:07 - SEO challenges and competitive niches - how to aim for page 1 ranking

07:18 - Using AI to remove the repetitive and time-consuming tasks in eCommerce. Use customised and optimised templated prompts 

10:55 - Use tools for better results in search engine optimisation by building in-depth topical authority maps for keywords

17:56 - Why Adam was inspired to write an ebook

20:34 - Using videos for eCommerce, suggesting that some videos can be made without needing a Videographer or Producer

25:34 - Shopify control, custom scripting for load time optimisation, WordPress server-side percentage, website structure impact on crawling

28:55 - Focus on AI adoption for content improvement and levelling the playing field in PPC

30:09 - Google prioritises AI-generated content for being "helpful," but struggles to index sites accurately, causing challenges for SEO professionals

32:45 - Everyone can create more content using multimedia. Google maintains control over page rank and other aspects despite the increase in content. Focus on high-quality backlinks and increasing content without additional cost.

36:13 - Stay informed, analyse competition and self-educate.

39:14 - Favourite book: The Law of Success in 16 lessons

Identity Agency works with brands to help them grow online with a consistent brand image. As a Business Owner, Thomas is very much aware of the challenges of running a company. In this honest and frank discussion, he shares how he handles loneliness and his mental health.

Listen to find out how to stand out in a crowded marketplace, develop customer service strategies that delight customers and how work life balance is a myth. It’s time to humanise your brand and connect with your customers at a deeper level.

Topics Covered

00:00 - How and why Thomas entered the world of branding 

04:49 - Navigating uncertainty as an Agency Owner

07:29 - The importance of branding 

10:23 - How to differentiate your brand in a competitive marketplace

14:23 - Humanising business through visual content improves consumer connection and differentiation

17:57 - Consistency across brand touch points is crucial for success. It's easy to neglect maintenance and updates in the excitement of a rebrand or new website

21:08 - eCommerce Owners must invest in strong customer service to compete with tech giants like Amazon

24:59 - Advocates for branding as foundation for growth and marketing

28:45 - Network with diverse Business Owners for support and friendship to alleviate stress

32:15 - Business Owner suggests happy work-life blend over balance for personal satisfaction and adaptation to individual needs

33:18 - Learning to balance work and personal life is important

36:44 - Seeking talented designer to lead and grow their own department within business

40:19 - Book recommendation 

In this podcast, Brad shares valuable insights into eCommerce strategies and technological usage. If you are struggling with deciding which sales channels to stock your products on, this episode is for you. Listing on other channels that aren’t just your website will boost customer acquisition, loyalty and enhance your data capture. 

Choosing the right technology for your business can be a minefield, it is the reason your sales skyrocket or plummet. Brad shares the significance in deciding your tech stack, emphasing efficiency, understanding customer behaviour and demographics, and leveraging data profitably. 

So listen to this podcast to explore the ever changing eCommerce landscape with actual real life insights from somebody who has spent years in the trenches. Real data backed by evidence.

Ben shares a wide range of topics from manufacturing in Vietnam, maximising valuations and the importance of timing when exiting your business. Find out the challenges he has faced during his career journey and he overcame them. 

From manufacturing and branding to the intricacies of selling a business, Richard and Ben share valuable insights and key takeaways for anyone in eCommerce. Listen to the full episode now! 

From the daily habit of checking your bank account before making a cup of tea, to the importance of cash flow management and the impact of interest rate changes, Richard and Tim share valuable insights for business owners and managers.

They discuss the challenges and strategies of international expansion, the significance of benchmarking, and offer expert advice on metrics for analysing company performance and navigating market fluctuations. They also explore the dynamics of seeking investment or selling a business, emphasising the importance of due diligence and financial metrics.

This episode is packed with valuable information for anyone in the world of eCommerce. With years in accounting, investment and finance, Tim is more than qualified to share his advice on money with our listeners. So sit back, relax, and get ready to learn from the best in the industry!

They have built their multi-million pound company from the ground up, starting from their bedroom to selling their product at markets to operating an online store, 180+ staff and 17 stores (and counting!). Krisi and Mike keep people and the planet at the forefront of their decision making, which is why Bird and Blend is leading the way in tea innovation! 

Mike and Krisi join Richard on the podcast to discuss the rollercoaster journey of building their business from an idea to a thriving omnichannel store, how they navigate the constant challenges in the world of eCommerce and why they became B Corp Certified. 

With over 100 specialist teas, they give you an insight into their product offering and how they keep things fresh and tasting fruity. Are you wondering if a subscription based model is for you? Listen to their experience so you can make informed decisions on this pricing method. 

Find out how they approach customer segmentation, marketing and the immersive in-store experiences to keep customers coming back, From sustainability to business ownership, Krisi and Mike play to their strengths to keep this business thriving. A real story of a product and business with purpose. No greenwashing, just pure heart. 

Carrianne has built eComOne’s partnership strategic ecosystem. Partnering with leading tech companies such as, Sendcloud, BigCommerce, Salesfire, Klaviyo, Reviews.io and Prisync, has elevated the eComOne brand and added heaps of value for their eCommerce clients. 

Listen to this conversation as Richard and Carrianne have an honest chat about the mistakes which hindered the growth of the podcast and cost them time. Hear about the importance of building meaningful partnerships and how you can do this too. 

They explore the challenges of commercialising podcasts and partnerships to generate a return and whether it’s worth the time investment. If you are interested in starting your own podcast or hit a plateau with growth, this podcast episode is for you. 

Actionable tips, unfiltered insights and learnings to help Marketers elevate their brand and stop making the same mistakes they made. Grab your headphones and enjoy!

Topics Covered

0:30 - From client side to managing the marketing for the agency

03:26  The importance of building partnerships in business

07:40 - How to build trust in marketing

10:23 - Carrianne talks about one of the most costly mistakes she made when building out the partnership ecosystem

15:20 - How consistency and commitment in podcasting is critical 

16:47 - Interviewing experts, gaining industry insights, making connections and driving business change with podcasting

22:19 - Just start. The journey of the eCom@One Podcast and how to start your own 

23:29 - Tips for securing and sourcing the right guests for the podcast 

27:33 - Winning sponsorship and ways to commercialise the podcast to enable growth

33:00- The biggest mistake Carrianne made which hindered the growth of the podcast 

39:11 - The number one skill every marketing manager should focus on developing

40:11 - Book recommendation

Throughout this discussion, Theo sheds light on the importance of nurturing existing customers and optimising customer value in the competitive world of eCommerce.

They delve into strategies for customer retention, the potential of AI technology in revolutionising automation and CVO strategies and the significance of tailored messaging to enhance the shopping experience. 

Listen to this episode as they explore takeaways from Theo's journey and his insights into CVO, email marketing, and the integration of SEO to drive traffic and improve digital marketing. Stay tuned for valuable insights and practical strategies to elevate your eCommerce game.

Topics Covered

3:37 - Working with the stars. From working in a media agency to becoming a teacher to working for eComOne

07:48 - CVO, email, and customer data in context of implementing tactics

12:02 - Segment customers for targeted marketing based on their purchase history 

14:13 - Increasing customer lifetime value 

21:56 - Using overlays for targeted messages based on customer reviews - positive and negative

23:14 - Summarising the text: Discussing successful email marketing campaigns and the importance of a human element and emotional appeal in reaching customers

27:37 - The importance of investing in deep customer segmentation and nurturing existing customers through marketing automation with Klaviyo

32:52 - The impact of personalised messaging and added value in purchasing decisions

36:24 - Using AI for business growth, open with clients, invest in tech and AI, and convince others to adopt AI

38:20 - Analysing open rates; targeting engaged audiences for campaign success.

40:24 - Flows and automations to scale your email efforts  

44:03 - Emphasise emotional connection with customers through product benefits

45:00 - Book recommendation 

Listen to this episode to find out how you can leverage creative PR, thought leadership, product PR and reactive PR to create campaigns that achieve your marketing KPIs. Struggling to get heard in the journalist inbox? Don’t worry. Thea shares her insider tips to help you form relationships and deliver a personalised approach with journalists to get your story covered. 

There’s no better way to learn Digital PR than through a real life campaign. So, Thea steps through her favourite project with an enterprise personalised jewellery client. She shares exactly what she did and how she changed her approach mid way through the project. 

It’s time to focus on the future. Is TikTok or Google the leading search engine? Find out how human behaviour is changing and what that means for your business. 

Tools, insights, actionable tips and expertise. This podcast episode is one with real value to help you utilise the power and influence of Digital PR as part of your eCommerce strategy. Listen now!

Listen to find out the importance of global expansion and ways you can navigate this change to minimise the risks and reap the rewards. Sam also shares how to know when it’s right to replatform, the challenges and how to choose the right platform for your growth plans. 

It’s time to stop burning money with your Google Shopping Ads and use a data management tool, such as Feedonomics, to utilise custom labels and optimisations to improve your return. Sam shares insights into optimising your UX, utilising the efficiency of AI and the exciting developments in BigCommerce’s roadmap. 

Get ready for an episode full of insight from a human with a passion for the world of eCommerce, who works at a tech business that services thousands of eCommerce brands to scale their business. Tips, expertise and advice. Enjoy listening to the eCom@One With Richard Hill Podcast. 

In this episode, Ben shares valuable insights into the world of content creation in eCommerce. He emphasises the utmost importance of quality content, effective marketing research and the impact of AI on digital marketing. 

He discusses the need for human creativity to elevate content beyond what AI can produce. Listen to this episode to find out whether AI will take our jobs, the future landscape of content creation and the role of technology in shaping eCommerce.

Listen to this podcast episode to learn the right approach to your SEO strategy and AI. Erika shares her expertise on three key areas every eCommerce company must consider for success. She also discusses how to win the budget for SEO when money and resources are tight. Hint, it’s all about proving concepts through bite-size projects. 

Working at one of the most used SEO tools in the industry, Erika has an untold advantage that she shares with Richard. So tune in to find out how to get the most out of this revolutionary tool to skyrocket your online sales.

In this episode, Jamie-Lee dives deep into her journey of launching a brand on TikTok and the process of running a live show every day. Plus, she shares some invaluable tips for implementing the TikTok shop into your own brand.

From personal anecdotes to the power of authenticity, this episode is filled with inspiration and practical advice for all eCommerce creators. So, if you are interested in making TikTok a profitable channel for you, sit back, relax and listen to this podcast episode. 

With a strong emphasis on data-driven decision marketing, Skye leverages various strategies to drive client growth and achieve measurable results from their organic marketing. 

In this podcast, Skye divulges our proven SEO strategies, going into detail about our CATalyst framework, a tactic that has increased the quantity and quality of traffic for many clients, therefore increasing their revenue. 

Find out how the economic uncertainty in the eCommerce industry has been impacted post-covid. Tune in to this episode for actionable insights, tools and trends that you can use to shape your strategy for profit in 2024.

Mike is the Head of Digital PR here at eComOne. With a wealth of experience working on PR campaigns for leading eCommerce and B2B brands inhouse and on the agency side, it was a no-brainer to get him on the podcast to share his insights, trends and knowledge from years of real world experience in the trenches. 

He shares valuable insights on the essential metrics to track, such as domain authority and audience engagement, as well as the importance of looking beyond vanity measurements. They discuss the role of AI in content creation and why human understanding is still crucial in crafting unique and relevant stories.

He also reveals strategies for making an impact in the crowded PR landscape, including newsjacking and the power of big campaigns.

You don’t want to miss this podcast if you want to build your brand and generate results with this digital marketing strategy. 

Caitlin discusses the benefits of Google Shopping Ads, sharing tips, insights, expertise and tactics along the way to help you reduce your costs and improve the profitability of your Ads with valuable tips you can go implement straight away.

Find out how to use this feed management tool for data manipulation and cleansing for a high quality data set. Discover how Feedonomics is adapting to the B2B landscape and tackling challenges faced by manufacturers and distributors in the industry. 

Listen to this podcast right now to make more money from your Google Shopping Ads.

In this podcast, Rowan shares insights on the importance of collecting data in a privacy compliant manner and turning it into actionable information that moves the needle in the right direction. He delves into the realm of contextual and behavioural Advertising, giving us valuable tips and examples of how targeting users' preferences and contextual history can enhance your marketing efforts.

Rowan discusses the use of augmented and virtual reality in Advertising and the challenges of jumping into newer platforms like TikTok. Black Friday is right around the corner, do you have your tactics in place yet? This podcast will help you with that too. Oh, and find out the biggest risk in Social Advertising.

It’s time to be innovative, proactive and inquisitive with your Ad campaigns. You need to really understand the psychology of your audience to drive results with this channel. So get ready to dive deep into the world of privacy, content, AI and budget allocation with Ads.

Let's kick off this episode of eCom@One with Richard Hill and our guest, Rowan Payne!

Before he dives into live streaming, David takes a moment to introduce us to SHOPLINE, a Singaporean-based eCommerce platform dominating the Asian market and now looking to establish a strong presence in Europe and the UK. 

With a diverse background that includes working with eCommerce giants like BigCommerce and Attraqt, David brings a wealth of knowledge to the table. He shares his journey to SHOPLINE and highlights why luxury brands use their platform.

Not only does David discuss the complex world of fashion, with customisation and merchandising strategies, but he also touches on the challenges of handling in and out of stock products and the impact on marketing campaigns. He gives us a glimpse into the future roadmap of SHOPLINE and shares exciting insights on upcoming features and plans.

Throughout this episode, we get an exclusive look into the inner workings of SHOPLINE, their dedication to SEO optimisation and their engineering team's continuous efforts to ensure seamless performance. 

So grab your headphones, sit back, and get ready to explore the world of live streaming, SEO optimisation and the future of eCommerce with David Meakin on eCom@One. Let's jump right in!

Their attorneys are dedicated to using their experience and education to help your business succeed in today's global eCommerce driven economy.

In this episode, Paul dives into the crucial topic of intellectual property and legal issues that eCommerce sellers encounter in the ever-evolving world of online business. 

He shares his expertise on trademarks, copyrights, and patents, shedding light on the importance of proper licensing for images used in a business and the potential impact on selling a business without owning trademarks. 

Join us as we explore the intricacies of legal compliance, trademark enforcement, and the fascinating world of e-commerce. Let's jump right in!

In this episode, Matt dives into the topic of profitability and its crucial role in the success of any business. He shares his insights on maintaining profit margins, strategies for cost-cutting and the importance of staying ahead of the game. 

We also learn about his personal experiences in eCommerce, the biggest challenge he has faced and how he overcame it. He discusses how consumer behaviour is being impacted during the recession, why this is and how to thrive in uncertain times. 

So grab your headphones and get ready to dive into this enlightening conversation on building a profitable business with Matt Remuzzi on eCom@One with Richard Hill.

Lucia Dello is the Company Director at Dello Insights, a software company that allows you to develop completely customised data dashboards. She shares her insights on how using dashboards can simplify and consolidate complex data structures, making it easier for businesses to analyse their performance and make informed decisions.

Find out how her software takes away the complexity of data analysis by providing a standardised dashboard tailored to each business's needs. Lucia dives into the importance of measuring and tracking customer acquisition and retention separately, as well as the impact of returns on business revenue.

She also discusses various strategies for managing dead stock, the challenges of advertising attribution, and the importance of using data dashboards to plan and strategise before big events like Black Friday. She also sheds light on the current state of the UK retail market, providing valuable insights for businesses looking to navigate the ever-changing landscape.

This episode is packed with practical tips and expert advice that will help you harness the power of data to drive your eCommerce business forward.

Juliette is an expert in online and in-store customer interactions, emphasing the importance of building relationships with customers to instill trust. She discusses the power of customer feedback in shaping social media content and how to maximise organic reach on these channels.

She also delves deep into the world of influencer marketing, SEO and product optimisation. Listen to this podcast to hear Tracey Neuls’ journey in an ever-evolving and unpredictable landscape.

In this podcast, Dave shares his insights on the evolving world of marketing, from the frustrations marketers faced with algorithm changes and rising Ad rates to the need for innovation in offline channels like direct mail. 

He also discusses the power of personalised packaging, the challenges and benefits of direct mail campaigns and the changing economic environment for marketers. Join us as they dive into the importance of differentiation, customer communication and measurement in this ever-changing landscape.

Elif began her journey as a fashion designer in the UK, helping women find self-confidence through the power of fashion. 

In this episode, Elif discusses the challenges that women face in business, how to navigate a male-dominated industry and three things businesses can do to empower their women and team. She shares strategies to instil confidence and emphasises the importance of recognising and celebrating one's own worth and capabilities. 

She also explores how societal expectations can limit women's aspirations and the power of thoughts and the mind. Plus, Elif delves into the importance of inner confidence, self-belief and the transformative power of finding one's true passion.

In this podcast, Jacques chats the journey of DataFeedWatch and his surprising exit as CEO. He dives deep into the world of data feed optimisation and its impact for online retailers. Jacques discusses the importance of optimising titles in feeds, the benefits of automating Text Ad campaigns and the need to prioritise profit over turnover. 

He also explores the future of feed technology, including the deeper integration of advertising channels and the use of AI to optimise data feeds. Listen in as Jacques shares how feed tech can give your business a competitive edge in the coming years.

In this podcast, Israa chats about email deliverability and winning the inbox, her pivotable career moment, how she became profitable from day 1 with her eCommerce store and three best practices when it comes to email marketing. 

Find out where people are going wrong with their email strategy by listening to this episode. Don’t let your emails go to spam!

Richard discusses the impact of machine learning and AI on the eCommerce industry. They delve into the various ways AI is being utilised and the concept of "unleveling the playing field." The discussion includes the importance of customer acquisition and data quality, as well as the potential downsides and benefits of automating creative tasks like copywriting and photography. 

He emphasises the value of 1st party data and the impact of recent privacy laws and policies. They also touch on the hype around AI and the importance of using it in a unique and smart way to gain an advantage. This episode is a must-listen for anyone interested in the future of eCommerce and its integration with machine learning and AI.

Lazarina shares her insights on how to use data science to improve SEO strategies for eCommerce sites. She emphasises the importance of understanding user intent and various data analytics tools such as, Search Console and Google Analytics.

Find out the common SEO mistakes that cost businesses time and money, how to stay ahead of the constant updates and advancements and her predictions for the future of SEO. Of course, we couldn’t do an SEO and data podcast without mentioning AI. Lazarina touches on the history of AI and how the current hype could lead to an “AI winter”. 

Tune in to this episode to learn more about incorporating data science into eCommerce and SEO strategy to gain a competitive advantage.

At the time, it was a niche marketplace, but with the changing times, the company saw it as a logical step to go online and expand their reach. Today, C&J Supplies and Locks Direct are well-established names, known for reliability and quality in the world of online padlock sales.

In this podcast, Tom talks candidly about business. He shares how strong supplier relationships are key to his eCommerce success and how to build trust in a competitive market. Find out the celebrity show that stocked Tom’s products and how that came to be. 

Don’t miss this episode if you are a retailer in a niche marketplace who wants to scale. From years of ups and downs, Tom knows a thing or two about navigating challenging times, so tune in to hear his advice and tips!

In this episode. Damien and Chris chat about all things gamification and eCommerce. Find out how one of their clients achieved a 92% increase in average order value through a discovery quiz campaign and how a 30% discount enticed customers to buy 2 or 3 items instead of just one!

Listen as Damien and Chris discuss the common mistakes that  retailers make with gamification, strategies for success, your must needed tech stack and tools. Don’t lose out on wasted revenue, incorporate this tactic into your eCommerce strategy. 

In this episode, Leyla talks about key steps and practices you can cooperate into your business to create an inclusive, diverse and positive workplace, she also explains why this is so important to her and breaks down ways you can challenge a work-life balance. Leyla also talks steps that companies can take to deal with toxic behaviours and attitudes and why all of this is so important in our world today

Tune into this episode to learn about the importance of equality and inclusion and how prioritising this in your business which will be beneficial to productivity and creating a positive workplace.

In this episode, James talks about key techniques and strategies you can utilise to stand out from other competitors, giving advice from his 14 years in eCommerce. He also discusses the biggest challenges whilst growing a business and how you can handle it all whilst staying positive and sustainable.

Tune into this episode to discover superb techniques to boost your business through a crowded marketplace and learn how you can tackle big first time business mishaps such as shipping, supplier issues and so much more.

In this episode, Lucy talks about the real reasons companies should be focusing on sustainability and the benefits of marketing this to build your brand and save the planet. She also discusses the challenges she has personally faced whilst starting her own business from scratch.

Tune into this episode to truly focus on sustainability in your business and learn how you can overcome challenges from someone who has been there and done it.

In this episode, Emma discusses customer retention and why it is so essential to the growth of your business. She also explains how you can achieve this by harnessing the power of loyalty schemes and technology.  Find out what mistakes companies are making with email marketing and why this could be detrimental to your business. 

Tune into this episode to learn how to improve your retention strategy to boost growth and maximise profits. You don’t want to miss this one! 

In this episode, he discusses how the management of Google Ads has changed since he began years ago, budget shifts due to industrial uncertainty and where retailers are going wrong when it comes to accounting and how they can fix it. Find out what marketers can do if their products are disapproved and what steps you can take to ensure it doesn't happen again.

Tune into this episode to learn about the detailed subject of Google Ad management and how your company can profit from bouncing off uncertainty. You can also hear Henry's quick wins you can implement today to save money with Google Ads!

In this episode, he talks about the mistakes he made that could've been detrimental to his business and the personal strategies that have built his business. He shares why and how customer loyalty schemes are so powerful.

Tune in the episode to learn how you can find your way again through rough financial times and build your business through branding and personal hardship. Oh and you can find out Chris’ obscure marketing techniques and opinions of ecommerce marketing.

Indika thrives in the world of sustainability and conceptual development. His current mission is to play a pivotal role in the development and implementation of sustainability in eCom. He helps businesses understand what is expected of them, comply with government regulations and create a better future. 

In this episode, shares why companies need to focus on sustainability, how your brand can profit from being sustainable and ways that companies can become sustainable in 2023. Tune in to find out how to build your business through sustainability and reduce your impact on the environment.

In this episode, Burc breaks down the greatest pricing techniques to remain profitable and tells us his secrets to selling more products. He also talks about dynamic pricing, the importance of Amazon pricing and where the world of pricing is going over the next 12 months.

Tune into this episode to compete with your customers on a pricing level. Oh, and listen to the advantages of Prisync and how they have revolutionised eCommerce businesses like yourself.

In this episode, Nick talks about the biggest challenges financially for ecommerce and retail right now and key things merchants should implement today to remain profitable. He also breaks down the plan for Juni over the next 12 months and explains how they are a greater alternative to traditional banking methods.

Tune into this episode to step up your financial management and create a sustainable cash flow throughout your business to keep thriving through the eCommerce World.

In this episode he breaks down customer retention and the best channels you should be using to generate happier customers. He also talks about how he is navigating through the rough waters in eCommerce, the 12 month plan for Annmarie Skin Care and which channel is creating the most revenue for eCommerce right now.

Tune into this episode to learn how to connect with your customers to generate more revenue and retention, you never know you might even be the next big skincare brand.

In this episode, Kieran uses his impeccable wealth of knowledge to deep dive into Technical SEO. He talks about what you are doing wrong, the biggest misconceptions of Technical SEO, how you can stand out from competition and which tools you should be using to boost your sales.

Tune into this episode to tighten those loose screws within your technical SEO to boost traffic. He also gives you a sneak peak into eComOne’s new CATalyst framework, how it works and how you can use it to generate results.

In this episode, Jessica talks about her journey to Prikli Pear and where they are going over the next 18 months. She shares how her background in PR has boosted growth in her personal and professional life and how you can increase profits by increasing relationships with journalists and networks to scale your business and online presence. 

Tune into this week's episode to learn how to manage a challenging job transfer, build strong relations with networkers and how to scale a small business. Also find out what Jessica's biggest challenges have been throughout this journey.

Oh, and she also gives us a sneak peek into her personal educational workshops in the fashion industry!

Brendan and Sam talk about their unique move into eCommerce, what there is to gain from networking globally and how you can retain customers at a huge scale. Using their years of experience, Brendan and Sam dissect how you can profit from unique ideas and their plan to take over planet goalkeeper. 

Tune in to be inspired by Brendan and Sam's unique take on eCommerce and learn how to retain more customers.

In this episode Elizabeth breaks down the key to success and traffic through SEO and multi store front. She shares steps to improve your SEO and explains the benefits of multi store front and what it means for retailers. 

Oh and she also lets in on a little secret about her journey at BigCommerce and how they retain such large companies.

Tune into this episode to understand your SEO mistakes and how you can leverage BigCommerce to scale your online business.

After joining Shopify in 2020, Kevin’s role, along with many others in the tech world, was made redundant in 2022. He openly chats to us about navigating the emotional impact of this challenge and why this is a current common occurrence in the tech world.

In this podcast, Kevin discusses SEO in grave detail. He discloses the most important SEO factors that will impact your bottom line, frameworks for success and pitfalls to avoid with Shopify SEO. There’s some real golden information about ranking product and category pages in this podcast.

Find out how to choose the right FAQS, Google’s movement to a marketplace and the biggest opportunities in SEO over the next 12 months.

In this episode, Mark dissects the key to utilising shipping to increase profits and explains the greatest tactics to battling high pressure and demand in the shipping world. He tells us the opportunities for retailers over the next few years, the best shipping system to put in place and so much more.

Tune into this episode to perfect your shipping system to retain customers and increase profits from the intelligent wealth of knowledge from Mark Mikkelson

In this episode, Monica shares her expert opinion on topics such as customer connection, personalised packaging, building a brand through emotional marketing and how you can truly retain customers. 

Tune into this episode to master your customer connection and conquer the brand empire through Monica's top tips and sneaky tricks. Oh and find out what you could be doing wrong that is fatal to your brand.

Jim breaks down how ambassadors really work in the world of eCommerce, the biggest challenges that will come for business in the next 12 months and why you should work with an agency to boost PPC and SEO.

Tune into this episode to gain an insight into the world of outdoor eCommerce and understand why your website is the key to the magical chest of growth.

PAASE was set up by Phill in 2019 following 9 years of working with businesses such as Avis Budget Group, Travelodge, Sainsburys, Interflora and the Bourne Leisure group, driving their online sales.

Phill uses his multiple years of experience to give us a true insight into the world of email marketing and customer data. 

​Tune into this episode to understand the truth about blanket emails, why email marketing is so important to retaining customers and how you can strive and overcome stumbling blocks in your eCommerce business.

Find out how to improve your welcome sequence and what makes Klaviyo one of the best Email Platforms for eCommerce stores. 

In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology. 

In this episode, we talk about systemisation from why it fails to how businesses have grown tremendously by implementing systemisation. He tells us about his experience with this side of business and he has personally profited from systemisation

Tune into this to truly systemise your business to success.

In this podcast, Jeremy shares how he became the Chief Executive Officer of The Fish Society and his advice to upcoming CEOs. He discloses how he navigated the turbulence of COVID, the challenges with exchange rates and the uncertainty surrounding the cost of the living crisis to remain profitable.

Find out how The Fish Society nailed their USPs to retain their customers, fresh fish may be mentioned a tuna times. Jeremy chats about profiting from Black Friday and sustainability, you don’t want to miss this one!

In this episode, Ian talks about the biggest mistakes he sees within eCommerce stores, the most important areas in retail and how you can create the best omnichannel experience.

Tune into this fantastic episode to find out how you can grow your eCommerce store to fuel your business and create a healthy system within. Lastly, Ian discusses how you can deal with the cost of living crisis in the eCommerce world.

In this podcast, Douglas shares how companies can deliver a better customer experience with personalised packaging, the mission behind Penny Black and what companies are doing wrong. He shares his top tips for getting customers to share the unboxing experience. 

Find out how to use a loyalty scheme to improve the packaging experience to influence your customers and what brands have had a successful experience with Penny Black!

In this episode Arthur talks about the importance of personalised content. He shares exactly what Fresh Relevance is all about, the potential impact of the cost of living on eCommerce and so much more in this episode. 

Tune in to this episode to really take the next step to create a stronger connection with highly engaged customers through relevant and meaningful content. Find out how you as a merchant can help with the pocket tightening lifestyle in the business industry. 

In this episode, Andrew talks about how to create the best experience for existing customers, the biggest challenges in eCommerce and how to avoid them. 

Tune into this episode to take your business to the next level and find out how to create happy customers. Avoid the biggest mistakes as Andrew shares his views and talks about how to really take things seriously.

In this episode, Adam talks about hidden gems in the world of SEO to get the most out of the technical side and what companies should be focusing on over the next 12 months to truly optimise their website. 

Tune in to this episode to grasp how to take your SEO to the next level and easily avoid the most common mistakes within the digital world.

In this episode, Colby talks about what companies are doing wrong with their Paid Ads. Find out how to navigate the privacy updates and restrictions. Is TikTok worth your time? Colby shares his opinion on this and more. 

Listen to this episode to enhance your knowledge on Social Ads and find out how you can make more money with them right now.

In this podcast, Andrew talks about why having a high-quality and well organised shipping process is so important, what you can do within your shipping service to compete with big brands such as Amazon and where companies are going wrong.

Andrew has years of experience within this industry and gives his professional insight on the topic. He shares what the actual repercussions are of if you do it wrong and how to change that to create happy customers and high profits. 

Now is the time to take your shipping and purchase experience to the next level to maintain a high reputation and create happy returning customers.

In this podcast, James talks about why companies should invest their resources into email marketing. He divulges the most common mistakes he sees with this channel (trust us, he sees them a LOT). 

Tune in to find out why you should stop spamming your customers with boring repetitive emails and wasting your time on low value customers. James shares the tactics you can use to re-engage lost subscribers and what's next on the roadmap for Klaviyo.

It’s time to start focusing on using email to build a brand to retain high-value customers to grow your business. 

Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimisation to execute tactically.

In this podcast, they share why you should be Advertising on Amazon and how to get your products competing with their own (which of course they will push!). Christie discusses how to split your branded and unbranded searches to maximise results. 

Find out why Amazon is different from Google and Facebook Advertising, the biggest challenge eCommerce companies have with creative and how to maximise sales with this channel. Telling your brand story, measuring success and mistakes are also covered in this podcast.

The team at Stealth Lab have generated over $2B+ in online sales for brands like JustFab, Fabletics, Zulily, ThriveMarket, ShoeDazzle, Uber and more. They manage $10-15M in media on FB / IG every year.

In this podcast, Evan shares the 7 areas in eCommerce that brands need to focus on to succeed, hint, team and cash management are two of them. He discusses his opinions on recurring revenue models (also known as subscription businesses) and why this model adds that extra layer of pressure. 

Find out how to navigate uncertainty and uncover the hidden opportunities in life to grow your business. Finally, he discusses what is next in the world of eCom.

In this podcast, George shares how he found his passion for eCommerce. Most importantly, he tells us why eCommerce is failing the planet at an alarming rate. Does this responsibility lie with the business or the consumer? Listen to find out who. 

He chats about the negative impact and wins of next day delivery and how businesses can reduce the amount of returns they get. Tune in to find out the future of sustainability and one thing you can do right now to reduce your carbon footprint. 

If you are an eCommerce business wanting to become more sustainable, this podcast is for you.

In this podcast, Shanif shares how companies can use Apteo to identify upsell and cross-sell opportunities without being pushy, the biggest mistakes companies are making with data collection and how marketers can keep up to date with the latest developments. 

Find out how to collect high-quality first party data or be at risk of crumbling once the changes in cookies happen. Shanif chats about how every eCommerce business can build a quiz to engage the customer, to collect good data and show them relevant products. 

Finally he discloses his opinion on Elon Musk buying Twitter, you don’t want to miss this one!

Prior to joining Seasalt, Will headed up Strategy at Greene King, the UK’s largest pub company. Before that, he spent his career at John Lewis in a variety of operational, strategic and transformation roles.

In this podcast, Will shares how Seasalt navigated the uncertainty of COVID-19 when they had to close all of their well loved stores. He discloses the three key differentiating factors that make Seasalt highly successful in a hugely competitive fashion market. 

Find out why Seasalt is closing down a few of their stores and opening others. Will discusses the challenges that Seasalt is facing when growing internationally and what’s next for this retailer. 

Listen to this podcast to hear how this family-owned Cornish company stays true to who they are to build long-lasting relationships with their loyal customers.

In this episode, Joe talks about his experience working in Shanghai and what it taught him about their amazing culture. He discloses the ever-growing opportunities in the European market, the current challenges retailers face when selling internationally and how to overcome them.

He shares his views on the large costs for shipping and returns that a business can face and the impacts of this on our environment. With an expanding global concern for sustainability, are our online shopping habits hindering the progress on this issue? 

Listen to find out how to avoid high shipping costs, improve the return experience and overcome  issues with custom fees. Joe gives us his secret tips to reaching your business goals and where he sees the world of eCommerce in 12 months time.

You don’t want to miss this one! 

In this episode, Austin shares some immediate changes eCom business can make to do better for the planet. How their technology has helped companies like Target in the US be more transparent with their customers. 

He gives an in-depth insight into the tool, the quality of the data and how it analyses at a product level. This allows brands to give their customers the option to add a sustainable filter on their website. However, Austin shares the scary truth, why people’s behaviour isn’t matching up to the conversation. 

Sustainability is one of the top three priorities for businesses right now, but there’s still a long way to go. Find out how your business can validate your sustainability claims, reduce costs and build brand validity with this tool.

In this episode, she discusses the power of influencer marketing and how businesses can reach new audiences and instil consumer trust with their brand. Find out how to spot and work with humans that actually align with your brand values.

Chlöe shares her outreach strategies that have generated SimplyBe a ROI of 250%, tools she uses on the daily and how the hell costs work. Don’t know where to start? No problem. Chlöe explains what next steps businesses should take to run a killer influencer campaign and how to use this digital channel to scale. 

Of course, we discuss the mistakes brands are making that are costing them wonga and lastly, how to truly measure the success from this channel.

In this episode, he discusses how to leverage opportunities in eCommerce and find the right product. He shares his number one advice to every eCommerce retailer for running a successful eCommerce store and you don’t want to miss out hearing what the biggest mistakes retailers are making right now. 

Fulfilment is more important than ever and that’s why you need to deliver a seamless pre and post experience for your customers. He divulges his top tips for getting customers to engage with you after the purchase has been made to increase customer lifetime value. 

Keep your team happy, embrace change and adapt to add longevity to your business today!

In this episode, he discusses why a business should focus time and resources on improving the user experience on their site and the key areas to focus on to achieve this. He shares the importance of addressing the fears of your customers and how to replace the annoying pop up with something a lot more personalised.

One of the most important aspects of eCommerce lies within fulfilment and post purchase. Adam shares how brands should act depending on the emotions of their customers to keep them happy and coming back for more. He divulges exactly what is killing your customers off, hint, it’s something we constantly bang on about. 

Find out what customer lifetime value is, how to improve it and how to measure it in this week’s eCommerce podcast.

In this episode, he discusses how businesses can crack their messaging and create a killer campaign structure. Stop hitting your head against the wall and find out how to get heard in the noisy inbox. Listen to find out the biggest mistakes eCommerce marketers are making with email, so you don’t.

George divulges his three step research process to getting your brand messaging across, how to create different voices to diversify your messaging and how NOT to annoy people. Is Klaviyo an eCommerce nightmare? Are companies focusing too much on community, not sales? He shares all. 

Tune in to find out what you need to be focusing on over the next 12 months to scale your business with email marketing.

Enjoy!

In this podcast, Kaus shares which brands are doing digital transformation well and why, the nocode toolkit and the future of retail. She discusses WHY Mason exists and how she found her passion for the world of eCommerce. 

If you are focusing on sustainability, you are doing something right. Kaus shares how eCommerce companies can get heard above their competitors in a competitive online marketplace and how keeping it simple will help you stand the test of time.

This software allows eCommerce brands the opportunity to capture high quality clean data to provide a unique experience for all. He is also the host of the Cart Overflow podcast. 

In this episode, Gen shares what the hell Zero-Party data is and how businesses can capture meaningful data to overcome privacy updates. He divulges how a mushroom business 3X their opt-in rate with a quiz and how to reduce customer objections with conversion rate optimisation. 

If you are a fashion brand, you don’t want to miss this as Gen shares what data you need to capture to offer a true personalised experience. He also discloses the biggest mistakes eCommerce businesses make with their quizzes which is losing them hard earned cash and what you need to focus on over the next 12 months.

In this week’s episode, Tal shares his honest opinions on discounts, how brands can get out of the discount addiction rut, how to offer the right incentive at the right time and the future of personalisation. 

Find out when offering discounts is a bad decision, how to use buyer intent to offer personalisation and the sweet spot when it comes to discounts (if there is one?!). 

Don’t ruin your brand with too many or not enough discounts. Use the power of machine learning to do the hard work for you. 

In this episode, Maggie talks to us about creating experiences that are meaningful to your customers and gives practical advice on ways to implement this through a range of channels. We also discuss one of the more controversial marketing channels - SMS, which has picked up a bad rep for being too invasive for customers. However Maggie argues that it is in fact a highly effective way to connect with customers and explains how you can make it work for your business. 

Customer loyalty is absolutely crucial for any business, so get listening to find out how to stand out from the competition with unique loyalty schemes, how to identify the right channels to put your marketing efforts into, and how to build a well-rounded omnichannel experience for your customers that will keep them coming back for life. 

In this episode, we delve into automation and how to use it to your advantage with your digital advertising. We’ve already seen it being done with Smart Bidding and Smart Shopping, and with Google Advertising still evolving all the time, it won’t be long before we have to further put our trust in Google’s AI with new smart campaign types like Performance Max. 

We discuss improving campaign performance with automation layering, what the ideal Shopping Ads routine looks like and how to run Shopping experiments effectively. Fred also gives us his top 3 recommendations for optimizing your Shopping feed, as well as how to structure it for multiple product variants and seasonality. 

If you’re running Ads and want to know what’s coming up in PPC, then listen in as Fred explains how you can supercharge your results with Google’s latest advanced automation. 

In this episode, they discuss email marketing, SMS and push notifications - an amazing tactic to improve the customer experience. He shares one thing that a lot of subscription-based businesses do that really piss off their customers and how to analyse and measure customer lifetime value to develop meaningful relationships. 

Find out the holistic metric that Joshua uses to measure the true success of lifecycle marketing. Disclosure, it isn’t open or engagement rate. He shares tools to measure your email deliverability and how he 8X Truly Beauty’s revenue with a solid value-added email marketing strategy. 

This episode will help you take your business to the next level, create emails that people want in their inbox and give you a fresh way to think about SMS marketing. Listen today!

In this episode, we talk about the benefits of virtual retail experiences and exactly how they generate more conversions. Lysa explains how having an informative, immersive online experience is particularly vital for stores selling items of high monetary, or high emotional value, so if this is you, this episode is a must!

She also discusses how to create a more humanistic experience by really getting into your customers’ shoes, and the importance of creating compelling content to draw them in. Join us in this fantastic episode as we dive into what the future holds for physical stores and how to bring those in-store experiences online. 

In this episode, we talk about brand storytelling and why it’s so important for the growth of your store. We talk all about tailoring your copy specifically for your audience, how to pinpoint your brand voice, as well as diving into the companies that are using storytelling to their advantage, and how you can too. 

Sacha shares her secrets to ensuring your brand’s story is consistent and recognisable throughout your entire customer journey, and lets us in on her exclusive framework to give you an advantage against your competitors. 

If you want to draw in and retain loyal customers, then creating an honest and engaging brand story could be the trick! Get listening as Sacha shares her game-changing advice to nail your storytelling and get customers buying from you for life.

In this episode Dylan discusses the biggest challenges that eCommerce stores have with the technical elements of their sites and the most effective ways to overcome them. We talk in depth about site navigation and the impact it has on conversion rates, and Dylan also lists off the top things that’ll get people converting more, including better site speed and checkout experiences. 

We chat about the dreaded topic of replatforming and what steps you need to take to ensure a smooth transition so you’re not left with a heap load of more problems to resolve. Dylan also shares his opinions on the worst websites out there so you know what you should be avoiding…

Get listening to this episode if you want to better understand what aspects of your website could be turning customers off and how to fix them so that your conversion rates only keep getting higher and higher.    

In this week’s episode we discuss zero party data - what is it and how to collect it, all things customer retention and quick fire ways to improve loyalty including segmenting your customers by Recency, Frequency and Monetary Value. Listen in to hear about Valentin’s thoughts on the future of data and how to progress in a cookieless world. 

Valentin also talks us through his very own Customer Value Optimization (CVO) methodology and shares the 3 key pillars of CVO including: What the company is saying, What the company does, and What the company sells. 

Trust us, there's some real gold in this episode, and if you want to learn how to drive more sales by nurturing your current customer base, then listen now as Valentin shares his immensely valuable strategies for customer retention. 

In this episode we talk all about data and how to use it to make informed decisions for your marketing strategy, as well as your business as a whole. We discuss exactly how &facts predicts consumer behaviour, particularly for fashion brands who need to be on top of the latest trends 24/7.  

With the pandemic affecting the entire world over the last 18 months, businesses have had to learn to adapt with constant changes, and Sohaib talks about how to embrace these changes and how to use data to your advantage to get ahead of competitors. 

If you want to use data to make better decisions for your business, then get listening as Sohaib shares the best ways to collect consumer behaviour data, and how to transform this information into meaningful changes. 

In this episode, Chris discusses conversion rates and why that’s the core drive behind Fetchify. He talks all about the benefits of capturing and validating personal information such as emails, and the most effective ways to collect this data from your store. Chris also shares the biggest challenges that eCommerce stores face when collecting data, and gives his opinions on which brands do data collection best. 

If you think your store could be hindering your sales by making it difficult for customers to share their data with you, then listen in as Chris shares how you can remove these barriers to make your customer experience as slick as possible.   

Really understanding your consumers and how they interact with your website is essential for when you want to drive more sales through your online store. In this episode, Cas talks all about how having a data-driven approach to UX is the key to creating a successful online store that converts. He shares real life examples of how he’s exploded conversion rates by using his solid approach to replatforming stores, as well as the top things you can do to improve the UX on your existing site. 

If you want to know what’s coming down the pipeline for UX and want to find out exactly what you need to do to develop a winning customer experience, then give this episode a listen for some great actionable insights. 

In this episode, we discuss Dan’s transition from agency to in-house and the main differences between the two. We also dive into Dan’s role at Stanley Black and Decker and how as a business they’ve effectively adapted to the pandemic and how they’ve had to re-shape customer expectations with the supply chain issues that followed.

Dan talks us through his strategy when it comes to successfully marketing Stanley Black & Decker products across a variety of marketplaces including Google, Amazon and eBay. He shares his favourite tools for discovering the best keywords on all these platforms, as well as some great tips on optimising your site to get those sales across the line.

Over the years, Josh has had a variety of hands-on experiences within the eCommerce space including fulfilment, digital products and now digital payments with Mollie. In this episode, he draws from his experience to help us better understand the checkout process and shares the simple things you can do to improve your checkout experience. 

We also discuss the best ways to overcome high cart abandonment rates and how offering a variety of payment options can often be key to getting people to complete a purchase. You should also be evaluating your post-purchase process and thinking about how you can use it to really strengthen the relationship with your customers so that they keep on returning. 

If you’re noticing that your customers are adding products to their cart but not following through with the purchase, then listen into this episode as Josh shares some valuable tips to ensure your checkout experience is as seamless as possible.    

In this episode, we talk all about conversion rate optimization and the specific thought process Johann and the team focus on every time to help their clients succeed. Johann busts the common myths that surround CRO and teaches us how to avoid the biggest mistakes retailers make when it comes to optimising their site over and over again. 

CRO doesn’t come with a one size fits all template - Johann explains how to determine the KPIs that matter to your business, and how to build a CRO strategy that will specifically help to meet your business’ goals. 

If you want to find out how to get more conversions from your website, then listen in as Johann talks through the steps he’s taken to optimize his clients’ websites for better conversion rates, as well as extra tips along the way to make sure you’re getting the most out of your online store.

Now, he helps businesses to take control of their digital strategies with Modo25 and BOSCO. Modo25 was born out of the desire to empower in-house teams and help them to take full control of their digital marketing by giving them the data and training they need to succeed. Meanwhile BOSCO is helping clients all around the world to better predict which channels to invest their money into in order to get the most out of their budgets. 

In this episode, John talks about which marketing channels are worth investing your time and money into and what he thinks will get you your best return in 2022. We also discuss the one big strategy most businesses avoid, but has actually proven to be hugely successful and is set to carry on growing. 

If you want to sharpen up your marketing strategy but aren’t too sure what path you need to go down to get the best results, then listen in as John takes from his own hands-on experiences to guide you to success. 

In this episode, Tim talks to us about the importance of creating a highly personalised experience for your online store and how this can affect the number of conversions on your site. With more people than ever shopping online since the pandemic, it has been vital for business owners to learn how to replicate their in-store experiences online. 

From click and collect services to virtual store assistants, businesses have been coming up with all sorts of innovative ideas to create seamless omnichannel experiences that result in stronger brand loyalty and importantly, more sales. 

Listen in as Tim gives out some small wins you can implement to get started with your personalised experience, as well as some more advanced options if you really want your customer experience to stand out. 

At the age of 14, Tomer started his own hosting company and has been obsessed with finding ways to generate more money online ever since. From there, he gradually went on to building websites, managing Ads for other businesses, and then worked for his family’s jewellery business for 12 years. 

It was when he noticed the lack of work-life flexibility that he began seeking opportunities which allowed him to generate an income, while being able to travel anywhere in the world. That’s when he discovered the power of Amazon FBA and he hasn’t looked back since.

In this episode, Tomer shares exactly how you can find profitable products to build a successful brand on Amazon, or if you’re already an established business, how to use Amazon FBA to accelerate your growth.

In this episode, Asher talks to us all about what makes Uncapped different from the more traditional funding options like venture capital and bank loans, and how their model gives eCommerce store owners more time to get on with growing their businesses and less time worrying about money. 

We also discuss Asher’s personal journey to gaining funding, from his tried and tested tips to succeeding in fundraising, as well as what to avoid in the all important pitch for money. 

Are you an eCommerce store looking to grow, but finances are getting in the way? Then tune in to this episode as Asher shares some great advice to put you on the path to landing the funding you need. And if you’re an eCommerce store that’s been running for 6+ months, and are generating over $10k per month, then listen in and find out how Uncapped could be your future fundraising solution. 

In this week’s episode, we’re using Chloe’s expertise to guide you through Black Friday 2021. 

Too often, retailers offer heavy discounts across their whole site for Black Friday, only for it to result in a massive loss, despite achieving record sales. That’s why we’re discussing the best way to approach your Black Friday campaigns this year, as well as how to decide whether to even run a campaign at all. 

With Black Friday becoming even more crowded year on year, with thousands of brands competing for attention, Chloe gives her advice on making your campaign stand out from the rest. She also advises on what else you can do if you don’t want to run discounts, common mistakes retailers keep on making during the Black Friday season, as well as what we can expect for Black Friday 2021.

If you’re taking part in Black Friday this year, or are still on the fence as to whether to go for it or not, then get listening ASAP!

In this episode, we discuss what Influencer Marketing is and why eCommerce businesses need to be running these types of campaigns. Disclosure, it’s not just Kylie Jenner promoting toothpaste that we know she doesn’t use. It’s about working with creators who inspire and engage their community.  

Find out how to match Influencers with your brand story by creating an influencer persona, how to reach out to them and which KPIs to measure to determine success. Katya discusses the importance of an in-depth brief, looking holistically with attribution and giving creative freedom. 

If you are an eCommerce store, start building relationships with Influencers yesterday. The future of digital? Influencer marketing is at the heart of it. After all, people buy from people. 

Greg’s journey into eCommerce started when he went into radio in college, and gradually navigated his way into marketing. He’s now been in the eCommerce and email marketing space for over 15 years. 

In this episode, Greg discusses all things content marketing - from developing content ideas to tracking their success. Content marketing is often overlooked by many eCommerce businesses due to being perceived as a bonus extension to their brand. However with more content being consumed than ever before through a multitude of platforms, content marketing has become absolutely key for developing brand awareness, as well as maintaining control of your brand’s online reputation.

If you want to shape up your brand’s content, then join us as Greg gives practical advice on how to develop a winning content strategy, how to decide which channels are worth your time and how to identify content trends in your industry. 

In this episode, we discuss how the data landscape has been changing dramatically over the last 12 months, as well as changes to expect in the next 18 months, such as cookieless tracking and how businesses need to be coming up with more and more innovative marketing strategies to combat this loss of data.

Megna gives some great advice for developing strategies to convince users to share their personal information by using methods such as gamification, and building transparency and trust between your brand and your customers. 

If you run an eCommerce store and are concerned about Google and Facebook’s decisions to restrict tracking and what this means for your business, then join us as Megna shares some actionable tips for collecting, and using customer data more effectively. 

In this episode, Ben talks to us about what makes Feedonomics different from other feed providers, and how they work with clients to boost their sales through constant optimisation of their product feeds. He discusses the attributes within a feed that a lot of merchants neglect, which can actually heavily influence your profitability, as well as other common, but crucial mistakes that you should fix to transform the health of your feed. 

We also dive into Ben’s thoughts on automation and how it’s affected performance on Google Shopping, how he sees automation completely taking over, as well as the future of feeds and how changes Google Shopping will soon disrupt the way we shop.

Are you currently selling on shopping channels like Amazon and Google Shopping, but think your current feed setup is preventing you from fulfilling your potential? Then get listening as Ben takes us through some key actions that you can take now for an instantly optimised feed.

In this episode, we delve into the futuristic world of omnichannel. He discusses the fundamental differences between omnichannel and multichannel, how to connect all of your channels together for a seamless experience and the biggest mistakes he sees retailers make. 

Jason shares why you should be building in barcode scanners, using biometrics and when to use a Saas platform vs building a custom tech stack. Is attribution dying? Find out in this podcast.

Finally, he states that the future of omnichannel relies on getting the foundations right and what they are. Listen to this podcast to improve your omnichannel strategy and grow your business!

In this episode, Stephen talks to us about how Rise at Seven came about and their strategy that helped them skyrocket their business in such a short period of time. He talks about the challenges they’ve had to deal with following such quick growth, as well as how they’ve coped with the online abuse that’s come with working with such big brands. 

We also dive into technical SEO, where Stephen explains the mistakes he often sees eCommerce stores make and how getting your technical SEO right can really get you ahead of the competition. Listen in as he shares his favourite tools and some actionable advice that you can start implementing yourself to make huge improvements to your SEO.

Whilst up against major competitors like Peloton, Andrea explains how having such a specific target audience, and building a tight knit community around that is what has really given Tone & Sculpt it’s edge. In this episode he discusses how this laser focus is one of the main reasons for such high customer retention rates, and what you can do in your own business to achieve this as well. 

He also talks about the things they’ve been doing as a business that have been the most successful over the past 18 months, what types of data they use to influence their biggest decisions, and with so many areas to coordinate, Andrea shares how he prioritises his task list on a daily, weekly and monthly basis. 

If you’re running a business powered by a subscription model, or work within the health and fitness industry, then listen to this episode for great tips on how to stand out in a saturated market and how to boost your retention.   

In this episode, he shares how he scaled his business without focusing his budget on brand marketing. He shares FitTrack’s mission and how he bounced back from failure. He discloses his secret for growth and why you need to A/B test everything to understand your customer.

Find out how Jeff creates SMS campaigns that sell more products than email marketing, with a staggering 65% open rate. He discusses the power of personalisation and how to truly delight your customers.

Jeff shares his positive outlook and how a growth mindset is pivotal for success in the fitness industry. This podcast is full of advice and implementable tips to make your business more customer-focused. Listen now! 

In this week’s episode, Pete talks all about storytelling in a business context, why it’s so important for brands to get to the heart of their story and his framework for nailing this. He also explains how he works with clients to get their story to stick, and shares his top tips for when you’re struggling to get your audience to resonate with your brand. 

Pete explains some of the mistakes businesses make when it comes to storytelling and how to overcome them, the most common being not being clear enough with what you want your target audience to do, as well as overcomplicating your language. 

Join us on this episode as Pete shares some of his favourite resources for building your brand’s story and explains exactly how this can help your business grow. 

In this episode, Robert discusses exactly how live streaming works for eCommerce businesses and how you can seamlessly incorporate it into your sales strategy. He busts some of the fears that businesses have when it comes to live streaming, such as not having a big enough budget to make live streaming successful, or not having the technical experience to pull it off. Robert also talks about how live streaming can work for specific industries and how easy it is to get started.

Want to get a step ahead of your competitors? Well it’s time to throw your customers into a whole new experience with live streaming. Get listening to find out how you can get started!

Ever since setting up Emmy’s Best Pet Products 7 years ago, Kevin has taken his eCommerce venture as an opportunity to work fully remotely, and has since been reaping the benefits. In this episode, Kevin shares what he’s learned since working from home and gives some great advice on how to maximise its advantages, such as schedule flexibility and increased productivity, which are difficult to achieve in an office environment. 

He discusses common problems that people face when working from home, such as feelings of loneliness and lack of work/life boundaries, how to actually enjoy working from home when you love the buzz of the office, as well as how businesses can in fact benefit from having their employees working remotely. 

If you’re working remotely and want to make it work to your advantage, then Kevin has some fantastic advice on making your time working from home enjoyable. 

In this episode with David, we talk about why you should be stepping into influencer marketing and how you can get started for less than you think, as well as the differences between macro and micro influencers and how to decide which is best suited to your brand. 

We also discuss how to find influencers who fit within your niche and how to build an army of perfectly-suited influencers to fuel your online content. David also talks to us about how to use influencer marketing to raise mass awareness of your brand and gives examples of how he’s helped brands grow with their go-to tools at inBeat Agency. 

Want to find out how getting started with influencer marketing can be easier than you think? Then listen in as David explains exactly how. 

In this episode, we talk about where to start and where to scale with your UX, the value that UX investment can bring to already well established eCommerce stores, the tests you need to be running on your website’s design to make sure it’s reaching its potential, and the biggest mistakes you need to avoid when working on your UX.

Keval also discusses how he manages his team of 200+ people who work remotely across the globe and the apps that keep them all connected, as well as the future of UX, crypto payments and how to make sure your business is ahead of the curve.

Interested in crafting your UX in a way that keeps customers coming back for more? Then listen in as Keval gives his top tips and advice. 

In this episode, Derric explains where the best place to start is with your tech stack, or if you’ve already got an established suite of tools, then how to make the right choices when it comes to growing your business even further. 

He also discusses how to use eCommerce apps to get in the minds of your customers and develop your strategy around their needs, as well as diving into the realms of influencer marketing, including discussing how to use your existing customer base to identify influencers who are already invested in your brand and how to use this to your advantage.  

If you feel like you’re stuck in a rut trying to find the best tech for your store, or want to try new ways of improving your customer retention or boosting sales, then Derric has some fantastic advice in this episode. 

In this episode, we discuss how to decide whether running Facebook Ads is the right decision for your business and how when used correctly they can do work wonders for growing your sales. We talk about remarketing and prospecting campaigns and how to split your Ad budget between the two to get the best results, as well as the metrics you need to be paying attention to in order to gauge whether your Ads are working as well as they could be. 

Shelby uncovers 3 common mistakes people make in their Ad accounts and shares exactly how you can correct them right now, as well as sharing things you can change on your website that could be hindering your ability to convert. And with constant changes happening in the Facebook Ads interface, Shelby shares her favourite training courses and resources to keep on top of all the updates. 

Whether you’re debating getting started with Facebook Ads, or you’re already in there and want to find ways to improve your strategy, then this is the episode for you. 

Roland is committed to creating seamless omni-channel experiences and improving existing eCommerce experiences and has done so for some of America’s largest companies including Bed Bath & Beyond and CVS Pharmacy. 

In this episode, he explains how to improve the customer journey on your site with search and navigation, how to get started with creating a more personalised experience, as well as how to use the data you collect within your brick and mortar store to create an improved experience online. 

Roland shares some great quick wins you can start implementing to your site straight away to immediately improve your site experience, so get listening and use these tips to really ramp up your conversions!

In this episode we focus on Jessica’s email marketing expertise and she shares a whole host of actionable strategies to take your email marketing to the next level and maximise its revenue. She talks about the benefits that email marketing can bring to your business and the importance of using the data from this to inform your future marketing. 

We also cover the ideal email frequency depending on the size of your business, the best ways to approach disengaged audiences, Jessica’s effective audience segmentation method, as well as how to prepare your strategy so that the upcoming iOS 15 update doesn’t hit too hard.

If you’re an eCommerce store looking to ramp up your email marketing game, then you don’t want to miss this one!

Matt’s been active in the eCommerce space since 2002 and in that time has started a whole host of different eCommerce websites. In this episode, Matt shares what he’s learnt from his extensive experience in running eCommerce businesses and how his lack of fear of failure is what has led to his success today.

Matt discusses a business model that any eCommerce store can use to hone in on their core values and in turn grow their business. He’s also super passionate about how the people you employ as a business impacts your performance and explains his system for hiring the right people every time. We also dove into things he’s learnt from hosting his own eCommerce podcast and how he’s implemented them into his business, as well as predicting future trends in the eCommerce space and what store owners should be looking out for in the next couple of years.

She’s obsessed with developing creative strategies and experimenting with different creative techniques to work out what works best for all of the brands she works with in order to help them achieve winning results. 

In this episode, Lauren discusses exactly why getting your brand creative right is such an important part of your advertising strategy and how to design specifically for the platform you’re advertising on. She shares her tips specifically for advertising on Facebook and Pinterest as well as general strategies that work for any platform. Lauren also discusses where she gets her inspiration from so that she’s producing up-to-date and relevant content that draws people in, as well as the methodology she uses to produce captivating content. 

Listen in to find out how your brand can spark fresh new ideas for your creative, as well as making sure you’re designing visuals that your target audience can’t refuse. 

Mike’s passion for Google Ads didn’t start in the most conventional of ways - ever since he was a child he dreamt of being a helicopter pilot and that’s what he pursued until later realising it wasn’t quite the dream he’d been imagining. After dipping into digital marketing for a bit, it wasn’t until he watched a talk with Perry Marshall in 2004 about Google Ads everything started to fall into place and his career took off from there.

He founded his agency WebSavvy in 2006 and in this episode, Mike shares what led to its global success, from hiring the right people, to coming up with winning strategies to get his client’s big results. We also discuss the benefits and drawbacks of manual and Smart Shopping on Google and what strategies work best for both, as well as the top things to address when facing a failing Ad account to turn it’s results around.

Join us on this episode for some fantastic tips to get your Google Ad accounts in the best shape possible, as well as some insights into what the future could look like for PPC.

In this episode, Alex discusses what exactly customer retention is and how to implement strategies to achieve your retention goals. We talk about one of the biggest challenges that eCommerce stores face - returns - and how to flip that negative customer experience into a positive one that sees them becoming lifelong brand advocates.

Alex also discusses how you can improve your post and pre-purchase strategies to improve customer experience, formulas you can use to calculate your current Customer Lifetime Value, as well as brands to take inspiration from who are absolutely nailing their retention strategies.

It can be easy enough getting one-time purchases, but in the interest of really growing your business, the big win here is getting a strong customer base that lives and breathes your brand. So listen in as Alex tells us exactly how you can begin your journey to achieving this.

Mike talks to us about how he uses a predictive marketing model, using data from over 1,500 retailers, to develop audiences for all kinds of niches within the drinks industry. In this episode, we also discuss the sudden rise in digital over the past 18 months and how this will affect our traditional brick and mortar stores, as well as how to develop your marketing strategy using both to create the ultimate customer experience. 

We also talk about the importance of instilling customer loyalty and how to develop lifetime customers, as well as common hurdles Mike has seen eCommerce stores face and how to overcome them.

If you run an eCommerce store within the drinks industry, or want to find out how to create a seamless experience for your customers both online and offline, then grab your notebook, listen in and take in all the great advice Mike has to offer!

Trevor is incredibly passionate and knowledgeable about online marketplaces and has in particular achieved incredible success with his own store selling nursery products, which has generated over £4 million in turnover. 

In this episode, we discuss how marketplaces can work for eCommerce stores at every stage, from just starting out, all the way up to well established businesses, as well as comparing different marketplaces across the world and discussing which ones generate the best results. 

We also talk about the best strategies to compete with Amazon’s increasing number of own-branded products, in addition to how to incorporate automation into your marketplace strategy to really optimise your store.

In this episode, Eli talks to us about how he came to create Product-Led SEO and exactly what makes it different from traditional SEO. He shares his experiences of implementing Product-Led SEO within the eCommerce space and how it has impacted specific businesses’ success, as well as the key metrics you should be using to monitor performance and results in this product-led approach.

Interested in taking the leap into Product-Led SEO? Then listen in as Eli shares how businesses like you can get started with Product-Led SEO and how it can take your performance to the next level. 

His passion for automation began when he was spending 16 hours manually putting together reports, and it wasn’t until a colleague introduced him to VLOOKUPs in Excel, that he became obsessed with developing efficient solutions with coding and automation. 

In this episode, Will discusses why eCommerce stores should be automating their processes if they want to maximise their growth, shares innovative ways to improve your customer service and sales using automated support systems, as well as some insights into where Will sees automation going in the next 3 years.

He also shares his 15-1-1-5 methodology that can be used by any business to really drill down into the areas that are slowing you down and come up with solutions to make them more efficient. 

In this week’s episode, Kirk tells us exactly how he became one of the biggest names in PPC, discusses the pros and cons of paid Ads for both established and start-up eCommerce stores, as well as the key things any eCommece business needs to drive growth and success. 

We also dive into Google Shopping, where we talk over the benefits of Smart Shopping vs manual Shopping, we discuss best practices when it comes to monitoring and fine tuning your campaigns, the steps most people ignore when it comes to making your Ads stand out and how this can transform your performance. 

Want to up your PPC game with Google Shopping? Then this is the episode for you.

In this episode we discuss the best tips for getting started and growing a business on Amazon FBA. From building your brand, what products to avoid and optimising your SKUs, to Neil’s range of small wins that any Amazon seller can implement, and his incredibly successful framework that generated $4 million in one year.

We also discuss the future success and growth of Amazon - will it be hindered by more people starting to shop local? Or will their constant innovation and reputation for easy, rapid service keep it as the number one eCommerce destination?

Listen in to find out our thoughts on this debate, and much much more in this episode of eCom@One. 

In this episode we spoke to Nathan about the basics of eCommerce logistics, from deciding whether to fulfill orders yourself or to source a provider, to what you should be considering when sourcing that provider so that you pick one that is best suited to your business.

We also discuss the pros and cons of both free and paid delivery, as well as the increasing demand for free next day delivery since the boom of Amazon Prime and how smaller businesses can start to implement it in an efficient way.

The quality of your business’ delivery service has a huge impact on your customers’ perceptions of the business, which is why it is essential to get right. So get listening and take in the great advice Nathan has to offer to nail your business’ logistics. 

In this episode, Tobi talks about how he’s helped Shopify stores grow their businesses and the specific tools within Shopify that can make a massive difference to your customer experience. He explains the biggest mistakes merchants make with their stores that could be hindering their growth and gives advice on how to avoid them. 

With the number of eCommerce businesses hugely increasing since lockdown, Tobi also discusses ways to get ahead of competitors if you’re selling in a competitive niche, such as drilling down into your target audience and focussing on testing your products. 

If you’re a Shopify store owner, or are thinking of starting a Shopify store, then this episode is definitely for you! 

Technology has always been his passion and since studying Computer Science at university back in the early 90’s, he has since taken on a variety of roles within the industry, as well as running his own eCommerce agency until 2015. 

In this episode, we talk about the main benefits of BigCommerce and opinions on other similar platforms like Shopify, the common mistakes he sees stores make when they’re trying to grow and what you can do to avoid them. Jim also gives some great insight into how to better understand your customer journey and how that understanding can inform better decisions, as well as how simple changes to your checkout experience can drive more sales. 

If you’re an eCommerce store owner using one of the big eCommerce platforms like BigCommerce or Shopify, listen in for some great practical advice you can start implementing to boost your website performance. 

mScore was founded to solve the frustration from endless, and often useless company meetings by allowing employees to score each meeting based on their efficiency, with the aim of dramatically cutting down the costs and time associated with them.

In this episode, Alastair talks to us about how he left the corporate London life and found freedom with his own businesses. As well as giving us some insights into what his businesses do, he also deals some great advice for starting your own business, how to choose the best business model and tips on hiring the right people for your company.

So if you’re a budding entrepreneur, then this is the episode for you! 

In this episode we discuss his role at OKA, including which marketing strategies work best for them, how to target your audience more efficiently using SEO, as well as talking about the differences between marketing in the UK compared with the US and the best way to alter your strategy to best suit each market. 

He tells his story behind the creation of Sirluxe Socks, from the initial market research, planning the logistics, to mapping out the plans for future growth. He also shares how he manages his time in order to successfully run his eCommerce business alongside his full-time senior role at OKA. 

Simon is also an industry writer, mental health champion and author of his brand new book, Back to Basics: 21 Ways to Increase Marketing Performance and Success.

In this episode he talks about the difference between brand and performance marketing, and how to decide which one is best for your business goals, how to pick the right eCommerce tools for performance, as well as what he thinks the future of performance marketing looks like. 

Simon is incredibly passionate about mental health education and in this podcast, he shares his experiences with imposter syndrome and what we can do as a society to normalise it. We also discuss how lockdown has affected mental health, and how it's distorted our relationship with work.

His journey into SEO started as a matter of necessity when he couldn’t afford SEO professionals for his web projects, so had no other option than to learn how to do it himself. It was his frustrations from his own learning journey that inspired him to start his own blog, SEOmoz, with the hope that he could make SEO easier for others. Since then it has reached millions of people and has grown to become Moz as we know it today. 

In this episode, Rand talks about his journey of founding both Moz and SparkToro and discusses what exactly he attributes to their success and how these tools have been able to help eCommerce businesses enhance and fine-tune their marketing strategies. In this open and honest episode, Rand also discusses the personal and financial challenges he has had to face since building his businesses. He also touches on how to tackle your team’s and of course, your own mental health as a business owner during the current lockdown.

Want a smarter way to market your business? Of course, you do. Join us this week to find out how, from one of the most influential people in online marketing. 

Mareike grew up in a small town in the North of Germany and later moved to Hamburg to start a career in offline trading. Her career then pivoted towards eCommerce 6 years ago when she was offered the opportunity to work for Etsy in New York as an Account Manager, where she helped creative entrepreneurs from all over the world to grow their businesses. Following this, she made her move to Fintech company Payability, where she now manages a team of CX experts.

In this episode, she talks to us about how Payability helps eCommerce businesses with cash flow, as well as giving some fantastic advice on how to manage your cash flow effectively as a business. Also, as an expert in Customer Experience, she shares how you can improve the CX within your own business, as well as stressing the importance of receiving customer feedback and how to use it to create better experiences in the future. 

Do you want to find out more about how you can manage your cash flow better? Want to create a better experience for your customers? Then listen in for some great tips and tricks from Mareike. 

Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. She was tasked with getting more people to book directly through their website, and her solution? You guessed it. She led the development of their first customer loyalty programme and since then she’s been working on world-leading loyalty schemes for brands including Avios, O2 Ireland, AIB and The Entertainer Group. 

In this episode we talk about the power of loyalty schemes and how they can maximise the business out of your existing customers. Paula discusses several ways businesses can implement loyalty schemes, as well as how to create incentives people can’t refuse, where loyalty schemes are headed for in the future and the best ways to measure your loyalty success. 

Want to find out more about how to get the most out of your existing customers? Time to listen in and find out how to draw people into your brand with offers they can’t resist.  

In this episode they talk to us about the different robotics solutions that are available to eCommerce stores and exactly how automating your operations can save you space, time and money in the long term. We also discuss how robotics are no longer just used by eCommerce giants like Amazon, since the pandemic has now forced thousands of businesses to consider the implementation of robotics solutions in order to keep up with huge increases in demand.

Joe and Greg give some great advice on how you can get started with robotics as an eCom business, as well as insights into when you’ll start to see a return on your investment, how it all works and what the future of robotics could look like in the next 5 years.  

If you’re an eCommerce store and you’ve not already implemented any automated solutions, listen in to find out how it could help your business grow with ever-increasing demands. 

In this episode we focus on email marketing and exactly how you can make it your leading strategy for customer retention. We use email for everything; from work, to social media accounts, to online shopping, nearly everybody has one. Email usage is set to carry on rising by 3% year on year for the foreseeable future, which is why it has become an essential tool for staying connected with your buyers.  

Mo gives some fantastic advice that you can start implementing to ensure your email strategy is bringing in big results, including how to improve your open and click-through rates, preventing email fatigue, the most effective segmentation strategies, as well as how to design your emails so that they set the right tone for the relationship with your customers.  

So listen in and find out exactly how email marketing can work for your business!  

She’s also got some incredible achievements under her belt, such as winning the Young Search Professional of the year in 2017 and speaking at some of the biggest SEO events including BrightonSEO and SMX Advanced. 

In this episode, Hannah talks about how to decide which keywords you should be ranking for, how resolving simple technical problems can lead to big results, the up and coming areas in SEO that you need to be looking out for and she also shares her favourite SEO tools that she swears by for success. 

Listen now and find out how to optimise your website for the best organic results and discover some of the key tricks you could be missing out on in your SEO strategy.  

In this episode, Matt highlights the importance of building strong relationships with your customers and how this can keep them coming back to your business time and time again. He gives some great tips on how to improve your customers’ loyalty, how to optimise your online store to keep visitors hooked, as well as sharing how nurturing your customers can make you stand out in a competitive market. 

So join us on the podcast to find out exactly what you can start doing to increase the lifetime value of your customers, how to use social media and other tools to build a bridge between you and your customers and how these strategies can boost your business!

Helen discovered the need for reusable baby wipes after having her first son and realising just how damaging they were to both skin and the environment. After successfully developing a business around cloth baby wipes, she’s since expanded her range to include reusable makeup removal pads, period pants and more. 

Not only had she developed a business to help parents make more eco-conscious decisions, but also found that running her own business was the perfect way to balance her work and home life to allow her to spend more time with her family.  

So join us on this episode with Helen as she gives us some great insights into the reality of starting her own business, the biggest challenges she’s faced along the way, the marketing strategies that have worked best for her and how she’s turned Cheeky Wipes into the success it is today.

In this episode of the podcast, we talk about what investors look for in eCommerce businesses, how to explore international markets and test their viability with growth hacking, as well as discussing the fundamentals of eCommerce business growth. 

Join us on this episode for loads of great advice from Gavin to help you explore international opportunities for your eCommerce business and how to make the most out of your marketing strategies such as email and social media.

Phoebe takes us through her journey in digital marketing, from starting out as an apprentice at SEO Traffic Lab just under 6 years ago, to now managing a team of Account Managers and organising projects. She talks about some of her favourite projects she’s worked on over the years and gives some great advice on what she’s learned in the process!

This week she also discusses the importance of local SEO no matter what your business size, what steps you need to be taking to optimise your Google My Business page and the best tools you should be using to manage your projects.

What started as a small networking event in Cambridge in 2016, The Marketing Meetup has now turned into a community of over 20,000 people and counting in the UK and USA. The Marketing Meetup now hosts events with some of the biggest names in marketing, as well as inspirational talks from Oscar nominees and disabled rights champions.

In this episode, Joe tells us all about his motivations behind creating The Marketing Meetup, why it’s so important for your brand to have a community, as well as well as giving practical tips on how to make your community a success. 

So listen in to find out how to build a community that people really care about, and how it can make your brand stand out from the rest!

In this episode, Tony gives some great advice on how to deal with anxiety and panic attacks, how to manage anxiety as a business leader, what to do when you feel like you’ve lost your purpose and tells us the amazing story of how he helped a client overcome his debilitating anxiety after being housebound for 4 years. 

Join us on this podcast as we open up about personal experiences with mental health, why it’s so important to learn how to manage anxiety and stress, and advice to anyone thinking about getting an anxiety coach.

In this podcast, Thomas takes us through how he started his business from scratch during lockdown, what he’s learnt from the process and explains to us how his marketplace is exactly what the industry needs to form better connections between sellers and consumers. 

We discuss how eCommerce giants like Amazon have gone from strength to strength during the 2020 pandemic - however is it time to stop feeding the eCommerce giants and start reaping the benefits of shopping with independent retailers? Maybe we need to start rethinking the way we shop. 

Join us on this podcast to hear Thomas’ story of how he went from redundancy to building a brand new marketplace, as well as discussions on how marketplaces can help your eCommerce store, the future of online marketplaces and much more.

In this podcast, Callum takes us through his journey of how he set up Reviews.io and how they’re now helping businesses all over the world grow and spread awareness of their brands through social proof. 

He talks to us about how reviews are essential to the success of any business, and how building connections between past customers and new potential customers is key to bringing in more revenue. He also stresses how important it has been for Reviews.io to be constantly innovating in order to stay ahead of the game in such a competitive industry - which has helped fuel some of their most exciting features such as video reviews and their new Influence tool. 

So get listening to find out how you could be using customer reviews to boost not only your online reputation but also your sales, from one of the top experts in online reviews.

In this podcast, Emily discusses the importance of implementing an email marketing strategy for your ecommerce business and how it has the potential to start contributing to 20-30% of your revenue.  

She talks to us about how she developed an abandoned cart campaign that earned over $1 million annually, and how in a world that’s now busier than ever, implementing a similar campaign can be crucial to reminding potential customers to come back and follow through with their purchase. 

Join us to find out why email marketing is one of the keys to building a more personal connection with customers and how it can keep them coming back for more! 

In this podcast, Richard shares his journey of how he went from running his own eCommerce business selling computer components, to how he found his passion for helping businesses grow with SEO & PPC. 

Richard discusses how lockdown has affected his businesses and how he’s tackled the many obstacles that have come with it. He speaks about how important it has been now more than ever to find creative ways to maintain and establish connections with both existing and prospecting clients. 

He also explains how important your mindset is when it comes to tackling tough challenges - whether in business or your personal life - and deals some practical advice on how to pick yourself back up again when life gets a little overwhelming.  

He has over 20 years of experience in the Pharmaceutical and Healthcare industry; he has a proven track record of delivering and implementing sales and marketing strategies that get results. 

In this podcast, Eric shares the story behind both of his companies and his predictions for the next five years. He discusses one of his latest projects, selling his products online and how personalisation will accelerate his sales. 

He discloses his top tips for securing funding and how he scaled his business using the 4ps (partnerships, price, product and people). Eric talks openly about a recent health diagnosis which massively impacted his life and highlighted the importance of living his values. Lastly, he shares his book recommendations.

In this podcast Ryan talks about memberships and how eCommerce businesses can monetize them for customer loyalty and retention. He shares his top and hidden tips for success. Find out how to get people to sign up, stay and engage with your membership. 

Did you know that you can buy Facebook groups for low prices? Well, he shares how to do this and how to add your own magic to that community. He stresses the power of feedback from disengaged and leaving customers and says that the importance of getting into the mindset of your members and solving their problems.

Of course, the podcast ends with a book recommendation and a disclosure, he loves his cat more than his wife AND business.

In this podcast Holly shares her journey within the business, the aspects of the job she loves the most and her biggest challenges. She divulges some SEO tips and explains the importance of domain authority and organic traffic. 

Find out her top tips to improve your SEO, courses and her secrets to success when securing links. She discusses how she creates insane content and how to stay focused. Finally, she shares her favourite cocktail, tools to measure your SEO efforts and a book recommendation.

In this podcast, Glenn discusses how businesses can use copy to generate sales. He talks about his career history and his book, The Art of the Click. Find out what direct response copywriting is and the power of constant testing and using language that influences behaviour. 

He shares the framework which helps copywriters improve their copy, The 4 Us and FK Score and stresses the importance of making copy all about the reader. He states the value in learning on the job, reading outside of your industry and learning from your customers to write copy that sells.

They have partnered with incredible brands like HUDA Beauty, SugarBearHair, St. Tropez, Smashbox and Nip+Fab. Roccabox has been featured in media titles such as Grazia, Cosmopolitan and Elle. 

In this podcast, Tia shares her motivation behind Roccabox and how a subscription-based model works for her business. Find out her plans for Black Friday and how they have changed over the years. 

She discusses the marketing strategies that work for her business, partnerships and influencers. Tia explains how upholding high standards, engaging with email marketing, creating limited boxes and social media has helped her retain her customers.

Find out how feedback is the key to securing long term relationships with her partners and how to approach the big brands in the first place. She shares her strategy for keeping on top of the latest trends and stresses the importance of not getting blindsided by people who THINK they know better.

In this podcast, Frankie divulges secrets for success with Facebook Ads. He shares the objectives that deliver results, where to start with Social Ads and how he got into Social Ads. He stresses the importance of aligning your Facebook objectives with your business goals, the importance of experimenting with your creatives and how to stand out.

Find out how to improve Facebook Ads that aren’t getting results, the best Ad campaigns he has worked on and the tools for creating visuals that convert. He shares the top 3 questions he gets as a trainer and shares his book recommendations.

Find out their dream eCommerce client, their opinion on digital services tax, what products will never be sold online, their biggest influence from the world of digital marketing and why. They share what cocktail they will be, their favourite Netflix show and their go-to meal deal. 

They discuss their favourite free digital marketing tool, one quick change they have seen a client make that has a huge impact on their business and what book they have enjoyed in the last year.

In this podcast, Felicity shares her journey with Tonic, why businesses need to build connections with their consumers, where to start with a research project and advice for people who want to get into her industry. 

Felicity states how easily a research project can go in the wrong direction if an in-depth brief isn’t provided. She shares how consumer behaviour has changed and the power of being brave and honest with analysing your businesses success.

Find out her favourite project to date, the biggest mistakes that eCommerce retailers make and why market research is so important. 

In this podcast, Alex shares the story of ALTR London and why he chose to source sustainable and ethical products. He discusses how he built and grew his online community and the biggest learning point in his career. 

Find out his strategies to get heard above the noise and how to build relationships with influencers. Alex shares a free tool that he uses, Carro Shopify, which shows how many followers your customers have. 

He discloses the technology he uses for affiliate marketing, his plans for growth and the power of advertising on TikTok. Alex shares the biggest challenge as a young business owner and his book recommendation.

With over 20 years’ experience as a leader, including managing a £7m direct marketing account and growing his own successful company since 2007. It was a natural progression for Tony to share his expertise with people that work at local and national businesses. 

In this podcast, Tony shares how he became a leadership coach, what makes a good leader and how creating a growth mindset culture can transform a business. He discloses the power of co-creating objectives, setting goals and creating habits for success. 

Tony shares his advice for getting reluctant employees back in the office after working from home and how to lead a productive team while remote working. He discusses leaders which inspire him and shares his book recommendations.

In this podcast, Jason shares his journey from agency to eCommerce store owner. How he applied his experience of working with eCom owners to accelerate the growth of his company and the importance of a stock management system. 

He discusses his opinions on the role of physical stores and how creating an in-store experience will drive his business forward. He shares the marketing channels that have generated Rocket Railways results and the advice that he would give himself 10 years ago, to follow your passion. Find out his tips for starting and growing an eCommerce business.

In this podcast, Ben goes into detail about how Facebook Advertising works. He shares what targeting eCommerce stores need to choose to get results. He discusses how Dynamic and Remarketing Ads work. 

He shares advice and tools for marketers who are struggling with the creative side of Facebook Ads and how to reverse engineer competitor Ads if you are struggling with ideas. He discloses the metrics you need to measure to evaluate the success of a campaign and how to improve an Ad that is not delivering results. Lastly, he shares resources to improve your knowledge on Facebook Ads. 

In this podcast, Jonathan discusses the essential features of eCommerce stores and quick wins that can increase the speed of your website. He stresses the importance of optimising the check out process to maximise conversions. 

He shares the factors you need to consider when choosing your eCommerce platform, cost and functionality. Jonathan delves into the value of UX design and the importance of analysing the data provided to understand the customer journey. He goes into detail about the future of UX and click and collect. 

Find out what the biggest mistakes he sees on eCommerce sites and a book recommendation to advance your knowledge.

James has been working in design his whole life, from studying it at University to heading up several successful agencies. His passion and knowledge about design is phenomenal.

In this podcast, James shares his career story. He stresses the importance of understanding the customer journey and telling the brands’ story through design. He talks about the best eCommerce platforms, tips to improve the UX of the website and mobile site. 

James shares the biggest mistakes he sees on eCommerce sites and the fundamentals of a successful website, a clear message, strong brand identity and understanding your target audience.

In this podcast, Olga shares where to start with feeds and the 3 must-have features to optimise your feed. She discussed supplementary feeds and what optional features are a no brainer to deliver better results. She shares her advice on how you can automate and optimise your data feed to improve your exposure on the search engine.

She shares the biggest mistakes that eCommerce retailers make with their data feed and shares one of the hidden secrets that drive better results, eliminating your product ID. She discusses the benefits of joining a CSS partner and the importance of delivering a seamless customer experience online.

He has worked for IBM as a Managing Consultant in the Cognitive Process Transformation department and a Senior Consultant working in their Business Strategy and Analytics department.

In this podcast, Daniel shares how eCommerce retailers can optimise their Display and YouTube Ads with a ROAS driven approach. The shift in the way shoppers interacts with YouTube and which Non-Re-marketing audience to use with the objective of increasing ROAS. 

He discusses the biggest opportunity with YouTube Ads and how to stand out with your creatives. He shares the biggest mistake that eCommerce retailers make with Display Advertising and the trends that will stay long term. Finally, we finish with a book recommendation.

Over lockdown, Stuart has been incredibly busy supplying brands such as Starbucks and Costa, with sanitiser and PPE products. 

In this podcast,  Stuart shares how his eCommerce businesses were created and the importance of delivering on your promise for success. His discusses his opinion on the future of Print and the power of personalisation. 

He shares the heartwarming story of how he hired a plane to supply the NHS and big brands, such as Starbucks, Costa and KFC, with PPE equipment and hand sanitiser. Using LinkedIn he has grown his brands and he did exactly that with his PPE products.

Stuart shares which marketing channel had led to his success, his opinion on TV Ads vs Social Ads and how they both bring in sales. His success comes down to his attitude and drive, thinking outside the box and hiring people that challenge him to grow all his businesses.

In this podcast, Andy discusses how businesses can optimise their data feed for success, what high score is and how to maintain a green feed. He shares how the merchant center manages complex feeds and all the attributes you need so you appear ahead of your competitors.

He showcases his love for Digital Marketing and the importance of having a growth mindset to be successful in this industry, He shares the turning point in his career and a book recommendation.

Andrew Birkitt says, “Don’t chase the algorithm, beat your competitors”. As our technical guru, Andy knows about the latest updates with the merchant center, Bing Webmaster Tools and Google’s ranking factors. Listen to our podcast to find out all this information and more.

Her expertise lies within strategic planning and consulting, with a passion for content marketing and community management.

In this podcast, Dorien shares the best social media platform for eCommerce, how to get started with Pinterest, the power of Facebook groups and how to collate an email list from Facebook groups. 

She shares the impact of building an online community, discusses whether businesses should have a paid or organic strategy and how to use social media to retain customers.

Find out how to be “T-Shirt worthy”, where a customer becomes a super-fan or brand ambassador of a business. She discusses her opinion on influencer marketing and what conferences you need to attend.

Her passion and resilient attitude have resulted in her brand being hugely successful. 

Paula has always been hugely passionate about the hair and beauty industry, as she has owned a salon for over 15 years. Beauty BLVD became in demand after a hugely successful launch of its Glitter Lips product, targeted at people that want to stand out and make a statement.

The brand has been seen on Coronation Street, Love Island, and Dragons’ Den. 

In this podcast, Paula shares what makes Beauty BLVD so special and the key to the success of her brand, her partnership with Rachel. She discusses the importance of going on the customer journey on the website, to improve the user experience. She shares why choosing the right distributors is so important and how to find and build relationships, through networking. 

She shares the power of influencer marketing and how that has shaped her brand, the product development processes, and why you should always go to the buyers with an idea first! She tells us how she changed her “biggest kick in the gut”, into a learning curve, which transformed her business. She discusses the advantages of using social media to stay on top of the latest trends. .

Thea burst onto the business scene after completing 3 years at The University of Lincoln, studying Advertising and Marketing. One of her tweets went viral, resulting in her featuring on ASOS’ website, which caught the attention of the CEO of Rise at Seven.

Thea is rapidly becoming one to watch, her passion and drive are infectious.

In this podcast, Thea shares how one of her campaigns generated nearly 1 million social shares and 400 media placements in 40 countries worldwide. How Digital PR can benefit eCommerce businesses and how to get links. 

She shares the importance of building relationships with journalists and how to get your dream PR job. She shares her opinion on Follow and NoFollow links and how eCommerce businesses can use product PR to increase sales. She shares how you can find eCommerce journalists to get your campaigns live!

AirPOS has worked with many of the world's largest and best known brands, including PayPal, Samsung, Star Micronics, Casio and Epson to produce a software system that has been distributed to more than 80 countries worldwide.

In this podcast, Martin shares the benefits of AirPOS, why small retailers struggle to go online and the change to local in eCommerce. He shares the biggest mistakes CEO's make, underestimating the time it takes to solve a problem and overthinking eCommerce design. 

Martin talks about the importance of a loyalty scheme that works online and offline, how retailers need to be laser-focused on data for growth, and how they need to regularly analyse the data in front of them.

He stresses that businesses need to build the customer journey before they build the website and how the future is Click and Collect.

William had his own eCommerce store and knows the challenges and operations facing the online world. 

In this podcast, William shares how he scales his business and how he gets investors. He explains the power of using your network to grow and learn, for personal development. 

He shares robust advice for people starting out in eCommerce and the importance of being consistent with Instagram and knowing your niche to engage your audience.

He talks about his podcast business over beers, where he chats to some of the best entrepreneurs in the game. 

If you are a budding entrepreneur or eCommerce start up, this podcast is for you.

He has worked with a range of brands, offering them expert marketing advice. He has a strong passion for social media and user engagement.

In this podcast Lewis shares his experience of his time on The Apprentice, talks about his ethos behind his Fuck the Norm Vlog series and shares his “Yes Man” attitude. 

He shares how he found a gap in the market in the travel industry which led to his business, Hiddn Travel. The current opportunities for eCommerce business, and if TikTok is a marketing channel that needs to be investigated. 

Lewis divulges how he accelerated Argos’ sales, shares his advice on how you can improve your user experience and increase your social media following.

He spends all day, every day, delivering campaigns that generate results. 

He has a strong passion for automation using scripts and creates processes for effective bid changes. He has created Display, Search, Shopping, Social and Video campaigns which transformed his accounts. He knows what is working right now. 

In this podcast Henry shares which PPC channel is delivering the best results in his accounts, Facebook Shops, how PPC is changing, the power of scripts in transforming a PPC account, keyword sculpting and what practices are working right now.

He shares his opinion on the change in buying habits, his routines for effective account management, the top 3 features everyone needs to analyse in their PPC accounts and the best remarketing audience. He discusses the latest Google Shopping announcement, free listings and what this really means.

He has worked for a range of businesses, including Vodafone, Experian and MVF, to name a few. 

In this podcast, Simon gives his honest opinion on business travel, the importance of using the right marketing channel to achieve your goals, the importance of maximising your strengths and knowing when to partner up and outsource.

He shares some cracking eCommerce tips and how he advises performance marketing growth to brands all over the world.

Simon is honest about the changing point in his career, emotional burnout. His journey with mental health and the power of talking and not being ashamed to ask for help when it is needed.

He shares his experience with imposter syndrome and how a routine helps him fight his inner battles. 

She speaks at all the best marketing expos worldwide, from Digital Olympus to Brighton SEO. 

This podcast discusses how businesses can use link building to really excel their website higher on the search engine. Quick wins for eCommerce stores during COVID-19, how to optimise out of stock product pages, ranking factors eCommerce stores need to focus on. She stresses the power of link building and shares some of the best strategies she uses to gain maximum exposure. 

She shares her opinion of the future of SEO, the importance of targeting the right keywords and the importance of abolishing under-performing web pages. The best training courses and tools for SEO.

In such a short period of time, the company already receives over 3,000 orders every single day. Her customers are at the heart of her business model and she strongly believes that she co-owns her business with her customers, which has led to her large social media following and customer retention. 

She is a self confessed data nerd, who stresses the importance of measuring the right metrics for success. 

She talks about the motivation behind SNAG and how she created a £2million a month company from nothing. Tips for finding the perfect manufacturer to ensure maximum quality. How Facebook ads have accelerated her success and the fact that all her social media content is customer led. The importance of being truly customer focused and how she has achieved this. The importance of never staying complacent if you want to scale your business and how being unconventional is at the centre of SNAG’s strategic model..

He provides training courses and delivers talks at a whole host of Digital Marketing shows.

His passion lies within Link building and getting his clients to page one. 

He shares quick wins for eCommerce businesses, the importance of user engagement signals and technical SEO for higher rankings on Google, the true value of site speed as a ranking factor, the power of link building for eCommerce, the importance of an integrated marketing mix for the future of SEO and his best campaign that delivered results.

He found his passion while studying at University and found a gap in the market which led to the development of his company. 

Ryan shares the success of his online business, his business model. His business model is solely focused on building a strong community and relationships with his consumers.

He talks about his journey as a business owner, realising University wasn’t for him, he used his quick wit and passion for data, to achieve success. 

He discusses the power of email marketing and the tips and tricks which transformed his business.

She talks about how she grew her online business from the start, the challenges she has faced both professionally and personally and her strategies which have led to her success.

This podcast has raw emotion and a story many of us can relate to.

He is an avid eCommerce speaker, delivering talks at a range of conferences, meetups and events. He has worked for in-house brands, at agencies delivering client work and is now a fully fledged freelancer. 

He shares his journey into freelance,mental health struggles with being a freelancer, the importance of identifying your niche, Lidl’s Christmas campaign URL disaster, strategies that have transformed the sales of an array of clients, and how to maximise your eCommerce site for Black Friday.

She is a national eCommerce speaker, hosts her own eCommerce podcast and has published a selection of eCommerce books. 

This podcast covers effective email marketing tactics, how to be truly customer focused, strategies that can grow online businesses and how you can achieve a competitive edge.

He is an avid SEO speaker, delivering workshops across the world and is a regular face on every SEO specialists tool list, SEM Rush. 

He has a strong passion for Local Search Optimisation, Email Marketing and Web Analytics. 

He talks about how eCommerce businesses can use SEO to grow their business, the most important ranking factors for Google and strategies you can implement in your business. 

Find out the tips and tricks to transform your Google My Business Page and appear on the first page of Google.

I am Richard Hill, CEO and founder of eComOne. 

I’ve been in eCommerce for over 20 years, starting out selling computer components back in the day when Google Shopping was free! Managing a local computer store and distribution business where I found my main passion for eCommerce.  For the last 10 years I've been running my marketing agencies and helping store owners with their eCommerce marketing strategy from one man bands to national brands! With a passion for Paid Ads, SEO and building the best eCommerce marketing agency in the UK, I spend my days speaking to amazing businesses and working with our team at eComOne.

Our aim with the eCom@One Podcast is each week at 1PM on Monday  we will release a fresh new Podcast episode with either a retailer, eCommerce marketer or some one on the frontline of online retailing  doing amazing things….. whether that's marketing wise, business strategy, mindset or simply just to reinforce what you have been doing and keeping you on track to success.

We always ask them what’s working now, and what their top tips for success are!   There should always be simple implementable strategies to take away or reinforce what you're already doing.

The podcast is completely free and can be found on all main platforms like Spotify, iTunes, & Google Podcast .

OK.. let's get started and listen to an episode today.