Learn more in the blog post here: https://marlonmcpherson.com/pod107_326

Organic reach has changed. Algorithms prioritise paid advertising, and chasing likes, followers, and viral posts rarely translates into real business growth.

In this episode, I break down:

• Why organic reach has declined
• The biggest mindset mistake business owners make on social media
• Why likes and followers are often vanity metrics
• The real purpose of social media for service businesses
• How to use content strategically to generate quality leads

Instead of fighting algorithms, learn how to use social media as a tool to drive traffic, build authority, and attract the right clients.

👉 Learn more and access resources:

marlonmcpherson.com

Learn more at marlonmcpherson.com

For more info visit marlonmcpherson.com

I don’t think it's a good idea thought and I’ll give you a few reasons why.

I'll guide you through each step of the AIDA process, sharing tips on crafting attention-grabbing headlines, building interest with relatable stories, sparking desire with benefits and testimonials, and creating clear calls-to-action that drive results.

Doing this will help protect against brute force attacks and other security risks.

Links:

https://www.passwordmonster.com/

As a dedicated content creator and online marketing strategist, my mission is to help you grow your online business effectively. This video dives into essential website strategies, including implementing privacy policies—a crucial step for any successful online business. With data laws tightening, I'll guide you through using online templates, dedicated services like Termageddon, and professional legal assistance to protect your brand and boost consumer confidence.

This is important to find out when you are ready to publish your website online.

I see so many business owners neglect their page but I will talk about why they may not be gaining traction on Facebook and why you may want to keep it up to date.

This naturally reduces your workload and increases the conversions from leads to sales as there is a filter in place.

I discuss the strategy behind using a dedicated page and a custom form to achieve better results.

I explore these in this episode and address one key thing that solo business owners fail to do when it comes to leads.

In this episode, I’m going to cover 3 things that make an effective website that works for your business so that you can attract and convert leads and customers.

Also, we'll talk about some tools or services that you can use to get this setup.

Let's explore how to get more organic reach.

But sometimes it’s not a good idea to email them at all.

In this episode, I’m going to give you 3 reasons why you probably shouldn’t.

This episode goes through the key points for a successful brand voice.

This will help you stay relevant in their minds when they are ready to make a purchasing decision.

This will help you prepare for the website project and help you get more out of your website in the end.

In this episode, I’ll share with you a few tips on how to back your website.

The typical automated double opt-in is restrictive and you end up with a lot of unconfirmed contacts.

This method fixes this and allows you to personalise your own double opt-in email.

In this episode, I explain what to look for when choosing a website hosting service so that you can get the best performance out of your website.

In this episode of Future Steps Creative, I discuss the pros and cons so that you can decide which one is best to go with.

After all email marketing is one of the best ways to generate more revenue for your business and having it in place will help you convert more leads online.

Free Resource: You can grab my Profitable Website Checklist here

That's what I would like to explore. In this episode, I'll touch on how I use a combination of my page builder and the native WP blocks.

This episode talks about the fundamental systems that every business needs in order to be successful.

For a lot of people, this could be a decision that's hard to make. Not everyone needs a website straight away, and a landing page might be better to start with.

I'll give you my take on which way to go in this episode of Futur Steps Creative.

I have 3 ways that you can get more website visitors directly from your online content and turn them into leads.

There’s nothing worse than having to put up with poor-quality audio in podcast episodes or videos s this can be very distracting to the audience and doesn’t provide a great experience.

I’ll share with you some of my top tips to improve your audio straightaway.

Free Podcast Starter Guide:

https://marlonmcpherson.com/podcaststarterguide

In order for this to happen, you need to get website visitors and then convert them into leads.

This episode looks at the two main ways you can generate visitor traffic back to your website and why paid traffic may not be the best place to start.

This episode dives into 4 ways to ensure that you convert more website visitors into leads.

Canva's Magic Write feature is excellent for coming up with outlines, as well as writing the content for you using AI.

In the episode, I share how my content marketing strategy works and how I practically manage my production and publishing process.

The free template mentioned is here: https://marlonmcpherson.com/contentmanager/

Just like with any new, revolutionary technology, people are divided about what's going to happen and whether to accept it. 

This episode explores several ways you can use ChatGPT to help your marketing.

This episode is about making sure you hook your website visitors with the right message for your brand and target audience.

After all, your website is a key part of your online marketing strategy and it needs to be able to generate leads and sales in order for your business to be profitable.

This is one of the 4 key steps to making your website more profitable for your business.

Grab the FREE Checklist that covers all the steps in more detail here: marlonmcpherson.com/profitablewebsite

I have some tips for how to improve your website's design and layout to get more leads and customers.

➕Resources:

►Free: Profitable Website Checklist: https://marlonmcpherson.com/profitablewebsite

►Get my direct help with your online strategy here: https://marlonmcpherson.com

You can also download my FREE Podcast Starter Guide to help you get started here: marlonmcpherson.com/podcaststarterguide

This episode looks at some of the ways you can optimise your profile to stand the best chance of getting found in the search results.

You can learn more about my content at https://marlonmcpherson.com

This episode raises the point of why you should be concentrating on what your customer journey looks like and see how you can use it to grow your business.

Doing this helps you move forward faster instead of stretching your resources and diluting your efforts.

This episode explores whether or not you should stick with being a creator or maybe you have what it takes to carry out all the business operations. 

For more information about website strategy and content marketing, visit marlonmcpherson.com

It can get tricky as the most common names are taken and this might force you to become a bit more creative with your domain name of choice.

This episode will give you some tips around how to choose a good domain name even if what you have in mind isn’t available.

Associated post https://marlonmcpherson.com/60

Let's explore this in today's episode.

Check out the related post here: marlonmcpherson.com/59

When creating a website for a business there are some things to bear in mind so that you can properly plan and get a good outcome.

That's what I'll be covering in this episode.

See the related post here: marlonmcpherson.com/58

In this episode, I share some ways that you can protect your WordPress website from hackers.

Learn more at marlonmcopherson.com

Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you improve your approach to conversions on or off your website.

So today I’ll be talking about a few ways in which you can optimise your website for the best conversions.

Learn more: https://marlonmcpherson.com/55

Today I’m going to talk about keeping up-to-date backups of your website so that you can always go back to a previous version if all else fails.

Learn More Here: https://marlonmcpherson.com/54

Full show notes: marlonmcpherson.com/53

In this episode of the podcast, I talk about 5 must-have online videos every service-based business should have.

See the full post or show notes here: marlonmcpherson.com/52

This episode of the podcast talks about what type of online content format you should use for your coaching or service business.

This is important because the format of the content can determine how much reach and engagement you get from your audience.

Check out the full post at marlonmcpherson.com/51

The challenge is that it can be overwhelming for some people when it comes to video production equipment, so they shy away from it.

In this episode, I talk about what equipment you need to start easily and give you some production tips along the way to make help you get going.

Check out the full notes here: https://marlonmcpherson.com/50

In this episode I go though how you can use several techniques to research and get feedback from your audience in order to come up with new content ideals, every time.

Please see full notes here: https://marlonmcpherson.com/49

This is great if you want to record podcast episodes or videos on the go and still get great audio.

You can check out the full episode notes by heading to https://marlonmcpherson.com/48

Also, you can see my list of tools for content creation and my websites in my toolkit here: https://marlonmcpherson.com/tookit

If you are doing this you have a competitive advantage over other businesses that shy away from using video.

In this episode, I share the content from a video I recently did on how you can use videos in your business.

Here I share with you my early thoughts on it and how it may affect your business.

If you want to check out more info on this, there is a post from Bright Local that you can look at.

Also you can watch my free training on how to use a Google Business Profile to generate more local leads.

This is with Google My Business and I will explain how you can use it to drive more traffic to your website for free.

We all know that in order to sell products and services, we need to attract the right people who will connect with what we have to offer.

As a result, most entrepreneurs or business owners tend to fall into what is called the social media trap by thinking that in order to get leads and grow their business, they need to focus on social media platforms and grow a following.

With social media platforms being so popular, this approach may feel natural to do, as there are so many people that we could get in front of. That sounds like it makes sense, right?

But here’s the thing, building an audience on social media is not really the most effective way to generate the leads you need.

A better way to do this is to build an email list, and here’s why…

View the full post here

I’ll be breaking things down into 4 phases which will cover around 20 steps. These are the same steps used when creating a professional website for a client in my WordPress website business, and I also apply them to my own projects.

☞ Full post here: https://marlonmcpherson.com/website-creation-using-wordpress/

There's a full post which I have written on this. Here is the snippet from the post:

Working out a system for you to publish your videos can help you work faster and more efficiently, therefore publishing more videos.

Today I’m going to walk you through my step-by-step process for creating and publishing YouTube videos for my online brand.

I find the best approach is to plan the video, create a content outline, do the filming and editing, then upload the video file to YouTube and optimise the information before publishing. Once the video is published, you can then promote it on social media.

Depending on the type of videos you do, you can adjust my process to suit your needs, but the basic principles apply to all types of videos.

View the full post here:

https://marlonmcpherson.com/publishing-videos-on-youtube-my-youtube-video-creation-process/

Doing a podcast for your business or brand is a great way to drive some amount of discovery, but also to help form a deeper connection with your audience in order for them to get value and intern this helps you to convert more of the right people into leads and sales.

See the full post on marlonmcpherson.com

The idea is that you will have lots of content on your website and blog which shows that you are an expert or an authority in your field and by doing this you partner with search engines such as Google, which wants to show relevant content in the search results to its users.

Today, I cover the benefits of blogging for business, why you should start blogging for your business, and provide you with some tips on how you can start a blog today.

More info: https://marlonmcpherson.com/040

This episode give's you my point of view on how you position your brand to attract a particular target customer.

If you want to maximise your chances of a successful ad campaign you need to understand what you are in for.

This episode covers three things you need to consider before running an online ad.

Shownotes: futurestepscreative.com/037 (coming soon)

A lot of people gets confused about whether or not they are the same thing and as a result approach them in the wrong way. The intention of this content is to simplify or demystify these activities for better business development.

Show Note: http://marlonmcpherson.com/035

View the full show notes here: marlonmcpherson.com/034

• What is content marketing?
• This is where you publish information and resources that answers a need or solves a problem that is being searched for online. Content can be in any format that the end-user is able to consume.

See full show notes https://marlonmcpherson.com/033

I cover these throughout this episode:

1. WOMA - Word Of Mouth Advertising
2. Content Marketing
3. Social Media

Checkout the show notes here: marlonmcpherson.com/031

This episode of Future Steps Creative is going to help you figure out some of the things that you need to consider when you decide to set up a website for your business.

The assumption is that you already have your business set up, as well as the following:

• Your brand strategy is already in place – target audience, messaging and personality, visual identity
• You want a custom website that’s owned by you (WordPress), NOT a site on a third-party platform such as Wix or Shopify
• You will be working with a website professional (Not DIY)

Show Notes: https://marlonmcpherson.com/030

Links Mentioned:

futurestepsacademy.com

In this podcast episode, I talk about some of the pros and cons of using a self hosted platform such as Wix, Squarespace or Weebly, as oppose to using WordPress.

Find out more at marlonmcpherson.com

In order to do so you need visitor traffic. The best way I know how is get your site in Google search by doing Content and SEO.

In this episode I share some actionable tips and give you the breakdown on how to rank in Google search.

For more information head to my website https://marlonmcpherson.com

Find more information about the show over on my website:

https://marlonmcpherson.com/

We have too many to remember with everything now requiring online accounts.

In this episode of FSC I'll run through the way that I deal with this without having to remember every single password.

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The post 22 – The Right Steps for Creating and Launching an Online Business appeared first on Digital marketing & online business strategy for creative entrepreneurs.

The post 21 – Using storytelling to make your content more engaging appeared first on Digital marketing & online business strategy for creative entrepreneurs.

The post 20 – Audience Hacking – How to get in front of the right audience… fast appeared first on Digital marketing & online business strategy for creative entrepreneurs.

The post 19 – Email List Nurturing – How to keep your subscribers warm appeared first on Digital marketing & online business strategy for creative entrepreneurs.

The post 18 – Struggles of an Online Entrepreneur appeared first on Digital marketing & online business strategy for creative entrepreneurs.

This episode talks about what it takes to be a successful entrepreneur.

The post FSC001 – The journey of solo entrepreneur appeared first on Digital marketing & online business strategy for creative entrepreneurs.