Article: https://digitalmarketingmind.com/seo/

Video: https://youtu.be/LIEyLNmjlBY

This is part 1 of the keyword research videos series where in this part I will teach you the full theory and fundamental knowledge you need to have to do keyword research for your website:

• Lesson 1 - Keywords Guide
• Lesson 2 - Keyword Research Guide
• Lesson 3 - Keyword Research Planning
• Lesson 4 - Keyword Research Methods

• What is keyword?
• Keyword types
• Conclusion

Guide:

https://digitalmarketingmind.com/seo-beginners-tutorial/

In this SEO beginner tutorial course, I am going to assume you know nothing about Search Engine Optimization.

The aim is to give you a clear understanding of search engines, SEO optimization, and how it works in one whole video.

Search Engine Optimization, also known as SEO, is the process of optimizing your website for the search engines.

There are many ways to do this and without any experience in SEO, it can be difficult to know what to do first.

That’s why I’ve created this basic SEO video course for you which will teach SEO fundamentals within 1 hour and 30 minutes.

So let's start to learn SEO online free step by step with the perfect SEO training for beginners.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson:

https://youtu.be/z7pN2r9btV0

However, you have just begun your SEO learning journey.

My goal for this course was to quickly teach you all the basics of SEO so that you have a clear understanding of the fundamentals.

We will now move on to the “Keyword Research” SEO course.

It is the most important and critical stage of the SEO process since picking the wrong keywords can make your entire SEO useless.

Thank You, Alston Antony

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video URL: https://youtu.be/fc_TmjdyFP8

It will help you to check what you have learned.

Getting “PASS” means you have a good SEO foundation and ready for the keyword research course.

In case you receive “FAIL”, try to go through our SEO basics course again.

Good luck!

Quiz Page:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video URL: https://youtu.be/7PpPJREjyeM

More importantly, we will be comparing white hat vs black hat vs grey hat SEO.

We will also learn techniques from these SEO types.

The lesson is divided into:

• What is Black Hat SEO?
• What is White Hat SEO?
• What is Grey Hat SEO?

Let's learn all the different types of SEO.

Lesson URL: https://digitalmarketingmind.com/courses/seo/beginner/white-hat-vs-black-hat-vs-gray-hat/

Video Lesson: https://youtu.be/v9X3AVcz5GM

Understanding SEO reality and SEO realities are very important.

This helps you to stay clear of SEO myths and keep your SEO objective focused and step-by-step plan.

Some of the SEO truths we will learn to include:

• It’s not easy to rank in top SERP positions
• The realistic time frame for ranking
• SEO is not a one-time process
• On-page SEO is not enough for competitive keywords
• SEO can cost you
• Outreach can be expensive
• More traffic does not mean more profits
• Search engine optimization is not risk-free

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/NFUvNO4Auos

Video sections include:

• What is Google algorithm update?
• How to track the latest Google algorithm updates?
• What are the main Google algorithm updates & changes in the past?

Some main search update includes:

• Panda Update
• Penguin Update
• Hummingbird Update
• Mobile Update
• RankBrian Update
• Medic Update
• Bert Update

What is a Google search penalty? including Automatic penalty & manual penalty.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/krGap8FJGTY

Understanding these SEO types are important for search engine optimization.

We will learn about these SEO marketing types:

International SEO

It is the most common SEO process of ranking our pages in higher positions in search results pages that target the worldwide audience.

Local SEO

In this type of SEO, you aim to boost your ranking in specific geographic areas by focusing your efforts on a particular country, state, city, or neighborhood.

YouTube SEO

It is the process of optimizing your videos to rank higher on YouTube search results and making it appear frequently on suggested and related videos.

Videos SEO

It is the process of optimizing your YouTube videos to rank higher on the search engine search results page.

Image SEO

Image SEO means optimizing your website’s images to rank higher in image search results or image snippets in SERP pages.

Mobile SEO

It is a process of SEO optimizing your website for mobile devices, focusing on mobile user experience to gain higher rankings in mobile search engine results pages (SERPs).

eCommerce SEO

Search engine optimization is the process of optimizing your store website and product pages to rank higher in the SERP results for commercial intent search queries.

WordPress SEO

WordPress SEO is the process of SEO optimizing your WordPress blogs to gain higher SERP rankings in search engines.

App Store SEO

Process of SEO optimizing app in PlayStore's search engine.

Blogger SEO

Process of SEO optimizing Google Blogger blogs.

Wix SEO

Process of SEO optimizing of Wix CMS blogs.

Voice SEO

Process of SEO optimizing your audio content to rank for voice search.

News SEO

Process of SEO optimizing your news content to get indexed fast and rank higher in the search engine's news section.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/aydVHrLNW8o

We will also look at the main elements within the SERP page.

Especially we will look at the Google SERP results page and parts of the search engine results page.

This list includes:

• Google auto-suggest
• Google Adwords listings
• Local business results
• People also ask section
• Shopping or eCommerce ads
• Featured Snippets
• Video Snippets
• Image Snippets
• Social Media Snippets
• Related Search Queries
• and more SERP examples.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/qu0kyCjaNwU

I will explain what is SEO? and what is SEM?

We will also take an in-depth look at Search Engine Optimization and Search Engine Marketing.

Advantages of using SEO over SEM such as:

• You don’t need to pay for clicks since search traffic is free
• Many people block search engines and other websites’ advertisements with their ad blockers
• Reports show that ads have a lower click-through rate than organic listing
• SEO has a higher chance of huge profits & ROI in the long run

Advantages of using SEM over SEO such as:

• You can expect results quickly in SEM
• When you have enough budget then you can instantly target as many keywords as you want
• In SEM you don’t need to worry about SEO factors.
• SEM can be profitable in the short run

This lesson should clarify the differences between search engine optimization and search engine marketing.

Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/vD09vSuFKOw

We will also learn in-depth SEO advantages and SEO disadvantages.

SEO Pros:

• Big opportunity
• Brings quality traffic
• Free targeted traffic
• Less work once ranked
• More opportunities once ranked
• SEO is trust-able than PPC
• Builds brand awareness
• Growth is track-able

SEO Cons:

• Results are not instant
• SEO competition
• Search penalty & algorithm updates
• There is no secret technique
• Learning SEO is important for the business.

I will also share proof of why is SEO important for your website.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/0lL1DblMtAY

We will also learn how SEO works and what it SEO in digital marketing?

We will also look into SEO steps such as keyword research, on-page SEO, technical SEO, Off-page SEO, and SERP tracking & maintenance.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/mz3he4L0RDg

We will learn how a search engine works? Especially how Google search works?

We will find out the top 3 search engines which are Google, Bing, and Yahoo.

We will find out about the search engine market shares.

Finally, we will also learn how do search engines add websites including steps such as crawling, indexing & serving search results.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video URL: https://youtu.be/za4P4XFCybI

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video URL:

https://youtu.be/etxyXTHNaUs

Every year, new SEO trends emerge, which you should be aware of.

This year, in 2021, we expect interesting trends in SEO.

In this episode I share the most important ones which every SEO marketer should know.

Watch video webinar at https://www.youtube.com/watch?v=g6B5Dps9O1U

Read the article guide at https://digitalmarketingmind.com/seo-trends