serial INTRODUCTION

Let's start with this premise - there are people out there who want what you have. The question is do they know enough about you and the offer to make an intelligent decision?


Your marketing efforts have only 2 purposes - create awareness to ensure the customer will consider you when making a buying decision, and bringing qualified leads into the sales funnel.


The last 15 months has tested everything I know about marketing & sales. Building supply and demand at the same time has been challenging and we arrived at the following issues that elements in our marketing, sales, and service process:

  • Target The Perfect Customer - Get Them To Raise Their Hand
  • Surround Them With Information - Make More Intelligent Consumers & Inoculate Against The Competition
  • Close By Solving Problems - The Future Stars When The Sales Is Made
  • Escalate The Relationship - Move From Generic To Custom Solutions


]]> IBGR.Network - Profit Radio Inside the Customer 2021 IBGR IBGR onAir Talent William Eastman false IBGR onAir Talent William Eastman info@ibgr.network en https://www.ibgr.network/ Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5001-inside-the-customer-an-overview-william-eastman

]]> 1. C5.001 INSIDE THE CUSTOMER, AN OVERVIEW - WILLIAM EASTMAN 1. C5.001 INSIDE THE CUSTOMER, AN OVERVIEW - WILLIAM EASTMAN 00:29:56 ba44e11b-292c-4327-a55c-9843d137cab3 IBGR onAir Talent William Eastman 1 5 full false https://pod.co/inside-the-customer/1-c5-001-inside-the-customer-an-overview-william-eastman Wed, 09 Jun 2021 15:44:27 +0000 Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5001-inside-the-customer-an-overview-william-eastman

]]> 2. C5.001 INSIDE THE CUSTOMER, AN OVERVIEW - WILLIAM EASTMAN 2. C5.001 INSIDE THE CUSTOMER, AN OVERVIEW - WILLIAM EASTMAN 00:29:59 29c1d7d6-99e3-4f3b-9123-cb085c45649e IBGR onAir Talent William Eastman 2 5 full false https://pod.co/inside-the-customer/2-c5-001-inside-the-customer-an-overview-william-eastman Wed, 09 Jun 2021 15:45:37 +0000 Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5002-the-customer-intimate-biz-model-william-eastman

]]> 1. C5.002 THE CUSTOMER INTIMATE BIZ MODEL - WILLIAM EASTMAN 1. C5.002 THE CUSTOMER INTIMATE BIZ MODEL - WILLIAM EASTMAN 00:29:55 31558674-1935-4623-b3fd-6578bf243aa1 IBGR onAir Talent William Eastman 3 5 full false https://pod.co/inside-the-customer/1-c5-002-the-customer-intimate-biz-model-william-eastman Wed, 09 Jun 2021 16:25:57 +0000 Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5002-the-customer-intimate-biz-model-william-eastman

]]> 2. C5.002 THE CUSTOMER INTIMATE BIZ MODEL - WILLIAM EASTMAN 2. C5.002 THE CUSTOMER INTIMATE BIZ MODEL - WILLIAM EASTMAN 00:29:59 79bffd4d-2c68-4ea9-8bc9-18d2049db8d4 IBGR onAir Talent William Eastman 4 5 full false https://pod.co/inside-the-customer/2-c5-002-the-customer-intimate-biz-model-william-eastman Wed, 09 Jun 2021 16:27:03 +0000 Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5004-buyers-are-out-there-get-them-to-raise-their-hand-william-eastman-tim-fitzpatrick

]]> 1. C5.004 BUYERS ARE OUT THERE - GET THEM TO RAISE THEIR HAND - WILLIAM EASTMAN & TIM FITZPATRICK 1. C5.004 BUYERS ARE OUT THERE - GET THEM TO RAISE THEIR HAND - WILLIAM EASTMAN & TIM FITZPATRICK 00:29:54 3784109d-e2a5-48bf-a775-688ed6ed101f IBGR onAir Talent William Eastman 5 5 full false https://pod.co/inside-the-customer/1-c5-004-buyers-are-out-there-get-them-to-raise-their-hand-william-eastman-tim-fitzpatrick Wed, 09 Jun 2021 16:29:19 +0000 Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5004-buyers-are-out-there-get-them-to-raise-their-hand-william-eastman-tim-fitzpatrick

]]> 2. C5.004 BUYERS ARE OUT THERE - GET THEM TO RAISE THEIR HAND - WILLIAM EASTMAN & TIM FITZPATRICK 2. C5.004 BUYERS ARE OUT THERE - GET THEM TO RAISE THEIR HAND - WILLIAM EASTMAN & TIM FITZPATRICK 00:29:59 2a6a905c-05fb-45ad-8af7-4cedf3a2b457 IBGR onAir Talent William Eastman 6 5 full false https://pod.co/inside-the-customer/2-c5-004-buyers-are-out-there-get-them-to-raise-their-hand-william-eastman-tim-fitzpatrick Wed, 09 Jun 2021 17:01:00 +0000 Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5005-a-sales-funnel-based-on-conversations-william-eastman

]]> 1. C5.005 A SALES FUNNEL BASED ON CONVERSATIONS - WILLIAM EASTMAN 1. C5.005 A SALES FUNNEL BASED ON CONVERSATIONS - WILLIAM EASTMAN 00:29:57 cf06b534-7d56-428b-acad-27f5eac1b92e IBGR onAir Talent William Eastman 7 5 full false https://pod.co/inside-the-customer/1-c5-005-a-sales-funnel-based-on-conversations-william-eastman Wed, 09 Jun 2021 16:33:47 +0000 Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5005-a-sales-funnel-based-on-conversations-william-eastman

]]> 2. C5.005 A SALES FUNNEL BASED ON CONVERSATIONS - WILLIAM EASTMAN 2. C5.005 A SALES FUNNEL BASED ON CONVERSATIONS - WILLIAM EASTMAN 00:29:58 c53a7482-3f5b-4043-bba6-b5d7ea5ebc85 IBGR onAir Talent William Eastman 8 5 full false https://pod.co/inside-the-customer/2-c5-005-a-sales-funnel-based-on-conversations-william-eastman Wed, 09 Jun 2021 16:37:52 +0000 Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5006-the-first-days-of-the-relations-are-the-future-larry-levine-william-eastman

]]> 1. C5.006 THE FIRST DAYS OF THE RELATIONSHIP ARE THE FUTURE - LARRY LEVINE & WILLIAM EASTMAN 1. C5.006 THE FIRST DAYS OF THE RELATIONSHIP ARE THE FUTURE - LARRY LEVINE & WILLIAM EASTMAN 00:29:56 a1a29cdb-a378-4aa3-b806-f2f6cbca83d3 IBGR onAir Talent William Eastman 9 5 full false https://pod.co/inside-the-customer/1-c5-006-the-first-days-of-the-relationship-are-the-future-larry-levine-william-eastman Wed, 09 Jun 2021 16:50:23 +0000 Click for this episode's Show Notes Companion Guide:

https://www.ibgr.network/show_notes/c5006-the-first-days-of-the-relations-are-the-future-larry-levine-william-eastman

]]> 2. C5.006 THE FIRST DAYS OF THE RELATIONSHIP ARE THE FUTURE - LARRY LEVINE & WILLIAM EASTMAN 2. C5.006 THE FIRST DAYS OF THE RELATIONSHIP ARE THE FUTURE - LARRY LEVINE & WILLIAM EASTMAN 00:29:58 326865c0-767e-4e43-afad-1c815aa16b83 IBGR onAir Talent William Eastman 10 5 full false https://pod.co/inside-the-customer/2-c5-006-the-first-days-of-the-relationship-are-the-future-larry-levine-william-eastman Wed, 09 Jun 2021 16:50:26 +0000 1. C5.007 (INSIDE THE CUSTOMER) A DATA BASED RELATIONSHIP - WILLIAM EASTMAN 1. C5.007 (INSIDE THE CUSTOMER) A DATA BASED RELATIONSHIP - WILLIAM EASTMAN 00:29:57 8058a0ea-c24c-46f8-8dea-fcc973db03e4 IBGR onAir Talent William Eastman 11 5 full false https://pod.co/inside-the-customer/1-c5-007-inside-the-customer-a-data-based-relationship-william-eastman Fri, 18 Jun 2021 23:49:34 +0000 2. C5.007 (INSIDE THE CUSTOMER) A DATA BASED RELATIONSHIP - WILLIAM EASTMAN 2. C5.007 (INSIDE THE CUSTOMER) A DATA BASED RELATIONSHIP - WILLIAM EASTMAN 00:29:58 d82e4cc0-928c-428b-a8bd-8bd47f5f054d IBGR onAir Talent William Eastman 12 5 full false https://pod.co/inside-the-customer/2-c5-007-inside-the-customer-a-data-based-relationship-william-eastman Fri, 18 Jun 2021 23:49:38 +0000