The Recognized Authority

Season 2 Finale: Adapting to AI Revolution

Mon, 10 Jun 2024 05:01:07 +0000

Are you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift. They discuss

The urgent need for AI literacy among experts and leaders
Navigating AI's productivity benefits vs credibility risks
Ethical concerns like bias, privacy, and intellectual property
Extending thought leadership to broader AI business applications

Tune in as these forward-thinking unpack unknown unknowns and try to map out this rapidly evolving frontier that you can't afford to ignore.

👉 Find The AI-Powered Business Leader here at AIPowered.biz

Key Insights:

- AI presents an urgent priority that businesses and thought leaders must address

- AI increases productivity but could compromise credibility if misused

- Thought leaders need "AI literacy" to responsibly understand and apply the technology

- AI has profound implications across business processes, privacy, IP, society

Strategies:

- Continuously evaluate and adopt new AI capabilities as the space rapidly evolves

- Establish ethical AI usage policies, including vetting training data sources

- Run AI models locally to avoid feeding private client data into cloud services

- Use AI as a supportive tool, not to fully automate authorship

Quotes:

"AI is coming for us first. So, this is kind of like the total reversal of technology in the past where we've usually been kind of inoculated against it." - Alistair McBride (9:31)

"We need to be literate; we need to be AI literate. We need to understand how these systems work." - Alastair McDermott (16:49)

"We need to figure out how this is going to impact us because this is going to change businesses. It's going to change society. It's going to change industries." - Alastair McDermott (17:53)

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

Build Your Authority Platform: Top Advice from 150+ Experts to Build Authority and Become an Industry Leader

Mon, 03 Jun 2024 05:01:07 +0000

Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts.

In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content.

You'll learn:

The #1 tactic mentioned by a staggering 90+ guests to accelerate authority building
Why specializing and niching down is critical (highlighted by 65+ experts)
How to truly understand your ideal client's needs, fears and desires
The key to providing genuine value that builds trust
Specific content creation and distribution strategies that work

Key Insights:

Creating content consistently is crucial for building authority over time
Specializing and niching down allows you to become the recognized expert
Understanding your ideal client's problems, language, and desired outcomes is essential
Providing genuine value builds trust and attracts your ideal audience
Having a strong point of view and clear positioning is important

Strategies:

Repurpose content across multiple platforms like podcasts, videos, and blogs
Use storytelling techniques to engage your audience
Invest in quality audio and video equipment to appear more professional
Raise your prices - you're likely undercharging for the value you provide

Don't miss this content-packed episode that distills the wisdom of the world's top authorities into an actionable blueprint you can follow.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

Positioning Yourself as the Go-To Expert in Your Niche [Listener Question]

Mon, 27 May 2024 05:01:09 +0000

Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen.

Host Alastair McDermott tackles a listener question from Mark, a financial consultant seeking practical advice on building authority and a strong personal brand to attract high-net-worth individuals. In his response, Alastair discusses the art of positioning, sharing invaluable strategies that will help you stand out in the "sea of sameness".

Here's a glimpse of what you'll learn:

The crucial first step to crafting a compelling positioning statement
How to leverage conversations with ideal clients to understand their language and pain points
Creating a content strategy aligned with your positioning for maximum impact
Repurposing content across multiple platforms to amplify your reach
Implementing your positioning across all marketing channels for consistent branding

Don't miss this opportunity to gain actionable insights from one of the leading experts in the field. Tune in now and unlock the secrets to establishing yourself as the recognized authority in your niche.

0:11 Establishing Authority in a Crowded Field

2:03 Analyzing Your Positioning

3:21 Conversations with Ideal Clients

6:04 Creating Content to Build Authority

8:26 Repurposing Content for Maximum Impact

10:15 Implementing Positioning in Marketing Platforms

13:38 Revisiting Positioning and Content Strategy

14:33 Embracing the Content Creation Learning Curve

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

This Unexpected YouTube Strategy Made $300K in ONE MONTH!

Mon, 20 May 2024 05:01:04 +0000

What unexpected YouTube strategy could potentially earn you as much as $300K in just one month? In this episode of The Recognized Authority, host Alastair McDermott talks to Cyan Cooper about his counterintuitive strategy for generating massive revenue on the platform.

Instead of narrowly targeting his client's niche, Cyan intentionally made videos for a much broader, "wrong" audience. Incredibly, this unlocked 100% more revenue in just 30 days time! Cyan and Alastair unpack this strategy, and also discuss insider tips such as:

Why creating content for tangentially related audiences can pay massive dividends
How to ethically use "clickbait" titles and thumbnails to skyrocket views
Video production tricks to maximize watch time and engagement, and
An AI arbitrage opportunity to quickly scale your content to new languages

Don't miss this fascinating discussion on contrarian YouTube tactics that could transform your channel's performance. Tune in now!

Insights:

Targeting a broader, "wrong" audience can unlock much higher views and revenue than narrowly focusing on your core audience
Using compelling, "clickbait" style titles and thumbnails is ethical and effective as long as you deliver on the promise made
Having strong intros that hook the viewer, convey your authority, and create stakes is critical for maximizing watch time
Extensive research and a high “value-to-words ratio” is key for viral educational videos
AI translation offers an arbitrage opportunity to quickly launch successful foreign language channels

Strategies:

Look at the topics/videos that your competitors are getting disproportionately high views on—these indicate what your audience is interested in
Pin a comment on older, successful videos linking to an updated, enhanced version rather than replacing the original
Being an expert on a topic isn't enough; you should also use a tool like ChatGPT to identify all the key points to cover for any given topic
Steps to create a high-performing video:
Identify the topics your target audience is interested in
Come up with a compelling, clickable title and thumbnail first before creating the video
In your introduction, confirm to your audience that you will give them what they came for, and leverage your authority to reassure them you’re the right person to listen to
Deliver on the promise made in the title/thumbnail with high-value, concise content
Research thoroughly to cover all relevant angles without fluff or rambling
Include clear structure and transitions to improve retention

AI Beyond the Hype: 5 Practical Tips for Leveraging AI in Your Business

Mon, 13 May 2024 05:01:08 +0000

Are you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business?

In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategies for using this transformative technology in your business

Drawing from his expertise, Alastair tackles the questions on every business leader's mind:

How can we use AI to increase productivity and streamline repetitive tasks?
What are the ethical and legal considerations when using AI-generated content?
How can we stay ahead of the curve and future-proof our business with AI?

Through this compelling presentation, you'll gain valuable insights:

AI is no longer a futuristic concept; it's reshaping industries now, and businesses need to start implementing it to stay competitive.
AI can significantly increase productivity by automating repetitive tasks, analyzing research, reformatting content, and allowing experts to focus on their core expertise.
There are ethical and legal concerns around AI-generated content, such as potential biases, stolen training data, privacy issues, and questions of authorship and intellectual property.
Businesses should create an "AI-ready" culture by promoting AI literacy, exploring use cases, implementing policies, and continuously evaluating and experimenting with AI tools.

Strategies:

Appoint dedicated "AI teams" within different departments to explore AI use cases for the business.
Invest in AI education and training for employees to promote AI literacy.
Develop clear policies and guidelines for responsible and ethical use of AI, particularly concerning privacy and GDPR.
Continuously evaluate and experiment with new AI tools and frameworks as the technology rapidly evolves.

Don't miss this opportunity to separate hype from reality and unlock the potential of AI for your business.

Tune in as Alastair McDermott shares his wisdom on navigating the age of artificial intelligence through this informative presentation.

➡️ Get your free guide to getting started with AI at LearnAI.guide

➡️Book a call with Alastair at rec.nz/coffee

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

The Expert's Guide to Standing Out with Compelling Video

Mon, 06 May 2024 05:01:08 +0000

Are you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands?

In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share actionable strategies for experts looking to amplify their authority through compelling visuals.

In a world where attention spans are dwindling and competition is fiercer than ever, creating a personal brand with video has become a make-or-break necessity.

Juma, a recognized authority in video creation, reveals why your on-camera presence and production quality directly impact how you're perceived by your audience – and how to leverage these elements to your advantage.

Throughout this insightful conversation, you'll discover:

The secret to crafting a consistent, credible on-camera persona that resonates with your ideal clients
Practical tips for optimizing your lighting, sound, and backdrop to elevate your production quality on a budget
Frameworks for developing a content strategy that keeps your audience engaged and positions you as the go-to expert in your niche
Techniques for repurposing and recycling your video content to maximize its reach and impact

Whether you're a seasoned pro or a video newbie, this episode is a must-listen for any expert seeking to harness the power of video to amplify their authority, attract high-value clients, and future-proof their business in the age of AI-generated content.

Tune in now and unlock the secrets to becoming a video content powerhouse!

Find all the shownotes at rec.nz/170

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

Failing Your Way to Success with Content & Outreach Strategy with Luca Ingianni

Mon, 29 Apr 2024 05:01:09 +0000

Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems.

Luca shares his refreshingly honest journey of "failing his way to success," experimenting with various content formats and outreach approaches over the years. From the writing challenges of blogging to the unexpected connections formed through podcasting, Luca's story offers valuable insights for experts and consultants seeking to build their authority and attract better clients. In this episode, you'll discover:

The power of "parasocial relationships" and how they can lead to pre-approved sales conversations
Strategies for embracing imperfection and consistency in content creation
Lessons learned from Luca's experiments with live interviews and surveys
Insights into leveraging authentic personality for more meaningful business opportunities

Tune in today to gain inspiration and actionable tips from Luca's authentic, trial-and-error approach to content marketing and authority building. Topic: content marketing, podcasting, blogging, authority building, consulting, sales, relationships Key Insights:

Embracing imperfection and prioritizing consistency over production value can lead to more sustainable content creation.
Podcasting allows listeners to get to know the host's personality, resulting in a "parasocial relationship" that can facilitate easier sales conversations.
Experimenting with different content formats and outreach strategies is essential to find the approach that resonates with one's personality and audience.
Surveys can be an effective outreach tool for gathering data and elevating authority in a specific domain.

Behind the Scenes: Building a Book from a Podcast

Mon, 22 Apr 2024 05:01:09 +0000

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?

In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.

Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.

He discusses:

Leveraging podcast conversations to scope out a book's structure and themes
Exploring the tension between AI tools and authentic thought leadership
Testing ideas and hypotheses through expert interviews
Developing a useful, practical resource for readers

Don't miss this rare glimpse into the making of a thought-provoking book.

Key Insights:

Repurposing podcast content into a book can be an effective strategy
Having conversations with experts helps scope out a book's themes and structure
Creating useful, practical content is essential for building authority
Podcasting allows synthesizing diverse perspectives on an emerging topic like AI
High-quality content like books and podcasts will help build sustained authority

Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise.

"Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

Thought Leadership in the AI Era: Maintaining Authenticity and Credibility

Mon, 15 Apr 2024 05:01:09 +0000

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership.

Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin.

The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating these challenges.

Key topics discussed include:

Defining thought leadership in the age of AI
Navigating the ethical considerations of using AI tools
Maintaining authenticity and personal branding in an AI-driven landscape
Leveraging AI for content creation, ideation, and repurposing
Understanding the evolving legal and intellectual property implications

Whether you're an established thought leader or aspiring to become one, this episode offers invaluable insights to help you thrive in the rapidly evolving world of AI and thought leadership. Tune in to learn how you can embrace the opportunities presented by AI while safeguarding the integrity of your personal brand and thought leadership.

Key Insights:

Thought leaders must grapple with the tension between using AI tools to enhance productivity and maintaining authentic, credible content
Defining clear guidelines and policies for the use of AI is crucial to preserve personal brand and thought leadership integrity
AI can be leveraged for content ideation, generation, and repurposing, but care must be taken to avoid generic, inauthentic output
Ethical considerations around privacy, bias, and misinformation must be addressed when incorporating AI into thought leadership strategies
Developing AI literacy and staying up-to-date on the rapidly evolving technology is essential for thought leaders

Strategies:

Establish a clear AI usage policy and be transparent with your audience about how you are leveraging AI tools
Utilize AI for tasks like research, data analysis, and content formatting, but maintain human oversight and approval for final outputs
Experiment with AI-powered tools for ideation, brainstorming, and repurposing content, but avoid over-reliance on AI for core thought leadership content
Continuously educate yourself on the capabilities and limitations of AI to make informed decisions about its integration into your workflows

Topic: thought leadership, artificial intelligence, AI, authenticity, credibility, content creation, intellectual property, ethics, personal branding

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

From 6 to 7 Figures Consultancy Revenue Growth with Danilo Kreimer

Mon, 08 Apr 2024 05:01:08 +0000

Are you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures.

In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, to unpack the common roadblocks and provide actionable strategies for accelerating revenue growth.

Danilo shares his "deciding, learning, and doing" framework, which addresses the three primary challenges consultants face: strategic decision-making, capability building, and execution. He also emphasizes the importance of "fiduciary advice" and understanding the unique nature of consulting as a "credence good."

Here are some of the valuable topics covered:

The dangers of generic marketing advice for consultants
Overcoming emotional barriers to strategic decision-making
Quick wins for generating momentum and boosting revenue
The power of specialization and creating a focused brand
Building trust and credibility in a high-risk, high-stakes industry

Tune in to gain insights from Danilo's extensive experience in helping consultants unlock their revenue potential and transform their business.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/from-6-to-7-figures/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

The Marketing Secret You've Been Missing

Mon, 01 Apr 2024 05:01:07 +0000

I was asked for the"secrets" I have for marketing.

The biggest secret is this:

*drum roll*

Vertical specialization

*Jedi Wave* "this is the secret you've been looking for"

Really?

Yes, really.

Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business as specializing in a single vertical is the "magic bullet" that will result in more leads & sales than any other marketing strategy.

Why is it a secret?

Because niching down to a single vertical scares the crap out of people.

There are loads of reasons to fear it: it's turning down opportunity (somewhat valid but doesn't really happen) or "I'll get bored just working in one industry" (highly unlikely, as you specialize you find deeper, more interesting problems.)

And it's also difficult, and time consuming, and lots of other problems. But it's worthwhile.

What's my call to action?

Simple: don't just take my word for it:

Listen to Wolfram Moritz and Brad Farris and Jonathan Stark and Sara Dunn and Louis Grenier on the Marketing for Consultants podcast.

Go read Philip Morgan's "The Positioning Manual for Indie Consultants" where he walks you through how and why to specilize.

Read the Business of Expertise from David C. Baker where he lists the pros and cons of vertical vs horizontal specialization.

Read Spiraling Up from Lee Frederiksen & Aaron E. Taylor.

In fact, check out everything from Hinge, including Kelly J. Waffle's interview with Yitzi Weiner in the Thrive Global Community.

Thank you for attending my TED rant.

Thought Leadership Beyond the Book

Mon, 25 Mar 2024 06:01:08 +0000

Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of authors, speakers, and content creators? How can thought leaders protect their hard-earned authority and credibility?

In this episode of The Recognized Authority, Alastair McDermott is joined by thought partner Al McBride to dissect the existential threat AI poses to experts and thought leaders. The conversation delves into the pros and cons of leveraging AI for automating content repurposing across multiple formats like podcasts, blogs, and videos. While AI assistance can streamline workflows, the speakers emphasize the irreplaceable value of the human writing and editing process for clarifying expertise.

They examine the potential of podcasting, video content, and live interactive sessions to humanize brands and build authentic connections that AI struggles to replicate. They discuss strategies for demonstrating true mastery through unscripted Q&As, webinars, and cultivating a vast body of work.

Key Insights

Leveraging AI for content repurposing across formats can save time but may devalue human-created content.
Traditional writing and editing help clarify thinking and develop deep expertise.
Video content, live interactions, and formats like live streaming and webinars build human connections that AI currently struggles to replicate, emphasizing the importance of unscripted expertise.
Having a large and diverse body of authentic work across multiple content platforms is harder for AI to convincingly mimic than individual assets.
Interactive elements, such as live Q&As, are crucial for demonstrating proven mastery in a field.
Use AI writing tools with extensive input, such as custom GPTs, uploading your own works, and using dictation, to retain your unique voice.
Prioritize video and podcasting now, while these media still carry inherent credibility.
Finding balance in understanding AI's capabilities without ignoring or fearing the technology is key.

Check out Alastair's new show The AI-Powered Thought Leader

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority

💻 - WEBSITE: https://TheRecognizedAuthority.com

The Future of Thought Leadership

Mon, 18 Mar 2024 06:01:05 +0000

How does an aspiring thought leader stay authentic and credible in the age of AI?

As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch?

In this introductory episode of The AI-Powered Thought Leader podcast, host Alastair McDermott dives deep into the tension between thought leadership and AI-assisted content creation.

Joined by a special guest, he explores the nuances of using AI as a tool to enhance your expertise while maintaining your authentic voice.

Topics include:

Defining thought leadership and its core principles
The potential benefits and risks of AI in content creation
Practical tips for striking the right balance between AI and human expertise
Ethical considerations and transparency around AI use
The future of thought leadership in the AI era

Will AI undermine the value of human effort and marginalize intellectual labor? Or can we harness its power to amplify our ideas and reach new heights of influence?

Don't miss this insightful episode that will reshape your understanding of AI's role in thought leadership.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

Crafting a Blueprint to Showcase Your Expertise

Mon, 11 Mar 2024 06:01:05 +0000

Do you struggle to command premium fees or attract your ideal clients? If so, you're not alone. Many experts remain invisible, despite their wealth of knowledge and experience.

In this special episode, of The Recognized Authority podcast I'm sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding premium fees and attracting ideal clients, despite having extensive expertise.

Listen to this insightful discussion on building your authority and securing your value in the marketplace, shared with David Newman's permission.

Together, they explore:

The crucial mindset shift required to transition from an invisible expert to a sought-after specialist
The art of strategic niching and why it's essential for building authority
Leveraging podcasting as a powerful content creation engine and relationship-building tool
Developing a consistent body of work that demonstrates your expertise
Practical strategies for overcoming the fears and doubts that hold experts back

Whether you're a consultant, coach, or professional service provider, this episode offers invaluable insights to help you break free from obscurity, attract better clients, and ultimately, achieve the recognition you deserve.

Tune in now and discover how to position yourself as the go-to authority in your field.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/blueprint-to-showcase-your-expertise 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Create a Sales Process - Without Becoming "Salesy" with Jeff C. West

Mon, 04 Mar 2024 06:01:09 +0000

Are you struggling to connect with prospects without coming across as salesy? Do you want to build real trust and add value instead of being seen as just another pushy sales rep?

Join sales expert Jeff C. West on The Recognized Authority podcast with host Alastair McDermott to unlock the secrets to effortlessly grabbing any prospect's attention.

Learn simple but powerful ways to uncover your prospect's real pains and needs, along with easy tips for creating value without asking for the sale. Discover how to become "objection proof" by focusing everything you say on improving your client's life.

The key mindset shift to attract clients instead of chasing them
Easy ways to "prime the pump" with prospects before your first call
Asking the right questions to reveal your prospect's real issues
Making your recommendations all about your client's transformation

If you feel salesy and struggle to connect with prospects, this episode will transform your approach. Tune in now to turn more prospects into delighted clients!

How to Craft an Irresistible Offer with Jason Van Orden

Mon, 26 Feb 2024 06:01:09 +0000

Are you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales.

In this episode of The Recognized Authority podcast, host Alastair McDermott interviews conversion marketing expert Jason Van Orden about his proven framework for creating irresistible offers that convert.

Key topics covered include:

Clarifying your ideal client and their goals
Defining the outcomes your offer will deliver
Articulating your unique methodology
Structuring an offer with irresistible appeal

Tune into this valuable discussion to get the inside scoop on crafting offers your dream clients simply can't refuse!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/craft-an-irresistible-offer/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Implement an Authority Strategy with Alastair McDermott

Mon, 19 Feb 2024 06:01:07 +0000

Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this?

In this episode of The Recognized Authority podcast, host Alastair McDermott dives deep into the practical steps required to implement an authority strategy. He covers:

- The crucial foundations of positioning and messaging

- Crafting an effective content strategy that resonates with your audience

- Creating high-quality, evergreen content that demonstrates your expertise

- Leveraging AI and interviews to streamline the content creation process

- Distributing your content through your website, social media, and beyond

- The importance of consistency and building a body of work over time

Tune in to learn Alastair's framework for transforming your expertise into authority, attracting better clients, and commanding higher fees.

Topic:

authority marketing, content strategy, positioning, messaging, content creation, content distribution, lead generation

Key Insights:

- Establish a solid positioning and messaging foundation before building a content strategy

- Pick a tight niche or focus area to become known as an authority in

- Create evergreen, educational content that helps solve your audience's problems

- Consistency and building a body of work over time is crucial for authority building

- Use interviews and AI tools like ChatGPT to streamline content creation

- Distribute content through your website, social media, and other channels

- Attracting inbound leads allows you to command premium fees and work with better clients

Strategies:

- Use AI and voice dictation tools to create content strategies and streamline content creation

- Leverage interviews with experts as a shortcut to creating high-quality content

- Gate some content behind email opt-ins to capture leads

- Repurpose and reuse content across multiple formats and channels

- Approach content creation with the mindset of building an evergreen body of work

Process:

- Steps for implementing an authority strategy:

- Establish positioning and messaging

- Build a content strategy

- Start creating content

- Publish content on your website (some gated, some ungated)

- Distribute content on social media

- Create more content consistently over time

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/implement-an-authority-strategy/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Transform Your Website into a Lead Generation Machine

Mon, 12 Feb 2024 06:01:09 +0000

Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine?

In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation.

Tune in to discover:

The 2 main types of websites used by consultants and professional services firms
When a more passive website is appropriate vs when you need an active inbound marketing site
How to transform your website into a lead generation machine
Vital elements your site needs for effective lead gen
The power of content and SEO to attract and convert ideal prospective clients
Why niche positioning is crucial for compelling content that converts

If your consulting website isn’t delivering leads, this episode will give you a step-by-step blueprint for evolving it into an effective inbound marketing machine.

Key Insights:

Most consultants rely on referrals, so passive websites that build trust/credibility are common
Active sites with inbound marketing tactics are better for attracting and converting cold leads
Key elements: conversion actions (contact forms, opt-ins), niche positioning, regular publishing of high-value content
SEO and content marketing generate traffic and leads on autopilot
Tighter niche positioning enables creation of compelling content that converts cold visitors

Strategies:

Use opt-in incentives like checklists/guides to collect emails
Set up email autoresponder sequences to build trust/relationships
Focus on creating niche-specific, high-value content regularly
Prioritize SEO optimization and promotion of content

👉👉 Download your free website audit checklist here 👈👈

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

How to Create Your Body of Work with Pamela Slim

Mon, 05 Feb 2024 06:01:09 +0000

Are you struggling to gain visibility and be seen as an authority in your field? Do you feel like you have important knowledge and expertise to share, but you're not sure how to package it up into a compelling narrative that attracts your ideal audience?

In this episode of The Recognized Authority podcast, host Alastair McDermott interviews Pamela Slim, author of the award-winning book Body of Work: Finding the Thread That Ties Your Story Together.

They have an enlightening discussion about the power of developing a coherent body of work over the course of your career to build up recognized authority and become known as a thought leader.

Learn why niche expertise is essential for standing out
Discover how to shape your personal narrative deliberately
Get tips for creating Authority Content that demonstrates your knowledge
Understand the key consistent touchpoints to focus on

If you want people to see you as an authority, you need to learn how to connect the dots and communicate clearly all the value you offer. Tune in now to pick up strategic advice from Pamela Slim on crafting your unique body of work.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/create-your-body-of-work/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

10 Essential Elements of a Successful Website for Experts & Consultants

Mon, 29 Jan 2024 06:01:07 +0000

Are you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise?

Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust website that attracts clients.

After surveying over 1000 consultants and consulting firms, Alastair was shocked by the lack of investment in websites he saw in the professional services industry.

He explains the key distinction between passive “brand” websites and proactive “inbound marketing” websites. Alastair then provides a website checklist and walks through the 10 must-have features that will take your site from amateur to authority.

Topics covered in this value-packed episode:

The 2 types of consultant websites and their different purposes
Why many consultants neglect their website
The importance of trust-building for professional services
10 essential elements that every consulting website needs
Tips for better design, messaging, social proof and more
How to optimize user experience and build website trust

Want to make your website more credible and client-ready? Don’t miss this detailed guide to creating a high-converting site for consulting firms and experts. Tune in now!

Insights:

Many consultants rely on referrals and neglect their website
Passive "brand" websites just need to look professional
Active "inbound marketing" websites must build trust and relationships
Professional design, photography and branding build credibility
Addressing clients' problems in your messaging creates connections
Social proof like testimonials and logos increase trust
Optimizing user experience factors like speed and typography matters
Following a website checklist helps identify areas for improvement
Use a positioning statement on your homepage to showcase expertise
Include case studies and client logos as social proof elements
Make sure your website loads fast - aim for under 3 seconds
Optimize typography for easy scanning - 55-75 characters per line

10 Website Essentials:

Professional design
Branding consistency
High-quality photography
Client-focused messaging
Social proof elements
Clear call-to-action
Fast website performance
Readable typography
Contact information
About page with trust elements

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

How a Distinct Brand Voice Sets You Apart as a Thought Leader with Carol Cox

Mon, 22 Jan 2024 06:01:08 +0000

Are you struggling to make your voice stand out in a crowded marketplace? Do you feel invisible, even if you offer incredible value through your expertise?

In this insightful Recognized Authority episode, brand messaging strategist Carol Cox shares her proven system to craft a magnetic brand voice that positions you as an authority and thought leader in your niche.

You'll discover:

🔑 The key elements that make up a resonant brand voice persona

📖 How to incorporate personal stories and experiences into your messaging

💡 Why thought leadership means inspiring curiosity rather than just sharing expertise

🤖 How AI tools like ChatGPT can help collaborate with you while still maintaining your unique voice

If you want your ideal clients to feel irresistibly drawn to you when they hear you speak or read your content, you won't want to miss this conversation. Tune in now to begin amplifying your influence with an authentic and captivating voice!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/distinct-brand-voice-sets-you-apart 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Building Authority vs a Personal Brand with Karley Cunningham

Mon, 15 Jan 2024 06:01:08 +0000

Are you struggling to differentiate your consulting business in a competitive market? Wondering how to turn your brand promise into reality so prospects see you as the recognized authority? On this episode of The Recognized Authority podcast, host Alastair McDermott interviews branding expert Karley Cunningham from Big Bold Brand on the differences between building a personal brand, an authoritative brand in your niche, and an identifiable brand for your business. Tune in to learn:

The core components of crafting a compelling brand positioning
Actionable strategies for operationalizing your brand strategy
A system for integrating your brand values into decision-making
How to influence what clients and prospects say about you

If you want to learn how to build trust and authority so you attract more of your ideal clients, don’t miss this episode!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/building-authority-vs-a-personal-brand 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How To Reinvent Your Consulting Business

Mon, 08 Jan 2024 06:01:36 +0000

Have you ever faced an unexpected disruption that turned your business upside down? That's exactly what happened to consultant Diane Hopkins when the COVID pandemic caused many of her healthcare clients to freeze projects indefinitely. So how did she manage to pivot not just once, but several times over a 3 year period to totally reinvent her business? In this compelling episode of The Recognized Authority podcast, host Alastair McDermott interviews Diane about her rocky but ultimately triumphant journey through the pandemic, and how she iteratively transformed her consulting practice across adjacent industries, online offerings, international markets and even into passion projects along the way. Tune in to hear:

Diane's thoughts and emotional journey as she realized the pandemic wouldn't end anytime soon
The innovative problem-solving process she used to generate rapid prototypes and pivot ideas
Examples of the different types of pivots Diane made over a 3 year period
Why writing a book acts like a "calling card on steroids" for consulting
How Diane finally found her way into the gift-giving passion project she'd always dreamed of
Advice for consultants facing sudden disruption in their industry

If you've ever faced a dramatic shift that threatened your business, you'll find inspiration and actionable advice in Diane's story of perseverance and reinvention.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/reinvent-your-consulting-business/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Behind the Scenes 2023 and Planning for 2024

Mon, 01 Jan 2024 06:01:07 +0000

In this episode, I give you a quick whistlestop tour of what worked and what didn’t for me in 2023, and lay out my plans for the business in 2024.

I discuss the journey of this podcast, The Recognized Authority, which has shown steady growth across 152 episodes. I also touch on my shift to live streaming many of the episodes. I’ve found that live streaming offsets my tendency towards perfectionism and encourages proactive content creation. However, I plan to improve the promotion of these live streams well in advance in the coming year.

On the social media front, I talk about missing my 2023 goal of reaching 6,000 LinkedIn followers. Falling short of this target has prompted me to refine my content strategy for LinkedIn in 2024. I aim to engage more effectively with the platform's algorithm while scaling back my efforts on other social media platforms.

Regarding my email list, I recently increased the frequency of my emails, a move that initially led to a spike in unsubscribes but eventually resulted in greater engagement. I intend to continue this experiment for another 2-3 months to better gauge its long-term effectiveness.

I also reflect on my experiments in 2022 with group masterminds and 2023 in my Authority Accelerator program and one-on-one coaching. These experiences have led me to retool my Authority Accelerator program as I've discovered that interviewing not only makes content creation more manageable but also allows me to use the first interview as a foundation for a content roadmap. This interview format is conducive to podcasting, which is an effective tool for lead generation.

I’m also considering adding a community offering at some point in 2024, depending on finding the ideal pricing and value for the target audience.

Tune in for a behind-the-scenes perspective on my journey.

Want to chat? Book a call with me.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Search “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

Podcast Case Study: Planning a Niche Show with Conor Duffy

Mon, 25 Dec 2023 06:01:08 +0000

Are you struggling to identify the right niche and audience for your podcast? Do you need clarity on who you should be targeting and what topics to cover?

This episode of The Recognized Authority tackles a real case study, walking through the podcast planning process from initial idea to execution.

Join host Alastair McDermott as he coaches Conor Duffy, an entrepreneur looking to launch a podcast to attract more clients to his remote workspace directory website. They discuss identifying the target audience, choosing a compelling title and niche focus, formatting approach, ideal workflows, and more.

Key topics covered:

Defining your podcast goal and intended audience
Niching down to create focus vs going broad
Picking an ideal niche that matches intended clients
Choosing a niche-specific title to attract listeners
Workflow tips to simplify podcast production

If you need help planning and launching your niche podcast, don't miss this tactical episode. Tune in now to get clarity on who you should be targeting and how to position your show to attract your ideal clients.

Topic

podcast planning, niche marketing, audience targeting, podcast launch, podcast case study

Speakers

Guest: Conor Duffy

Host: Alastair McDermott

Key Insights

Niching down your topic creates more focus and relevance for a tight audience segment
Consider building two separate podcasts for very different target markets
Interview formats let you tap into guests' expertise but position them as the authority
Simplify initial workflow to remove friction blocking content creation
Small, niche podcast audiences can still drive substantial business

Strategies

Use an evergreen educational podcast as an "authority building section"
Target decision makers and influencers as ideal podcast guests
Send niche guests a personalized invite to come on your podcast
Record interviews straight to tape without editing to simplify workflow

How to Build Authority and Generate Leads Through Conversations

Mon, 18 Dec 2023 06:01:08 +0000

Want to work work with Alastair? Visit rec.nz/call

Are you an expert consultant struggling to attract your ideal clients? Do you pour time and money into marketing that fails to deliver results? The truth is that stale, one-way marketing no longer works to fuel real business growth.

In this episode of The Recognized Authority podcast, host Alastair McDermott reveals how to unlock the power of two-way conversations to rapidly build your authority, create compelling content that converts, and attract a steady stream of ideal prospective clients. Tune in to discover: • A simple framework for effortlessly creating engaging, authoritative podcast interviews • How to position your expertise to invite your ideal clients onto your platform

• Why conversations build trust and relationships that cold outreach can’t • How to turn ordinary sales calls into insight-rich content

If you want to leverage the power of genuine dialogue to grow your impact and income, you can’t afford to miss this practical, tactical discussion. Alastair and special guest Sam Glynn pull back the curtain on a communication-first approach to marketing that works for consultants of all types and sizes. Tune in now to learn how to unlock consulting success through conversation. Key Insights:

Having real conversations builds relationships and trust that converts to clients
Interview-style podcasts make it easy to demonstrate expertise through dialogue
Inviting ideal clients onto your platform nurtures organic lead generation
Trying to overtly sell to guests during interviews backfires and damages trust

If you're interested in exploring how we can work together to enhance your authority, visit rec.nz/call

There's no hard sales pitch – just a simple conversation to see my program is a good fit for you.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

How to Launch Your First Digital Product with Rene Morozowich

Mon, 11 Dec 2023 06:01:06 +0000

Are you struggling to launch your first digital product? Not sure how to validate your ideas or what type of offering to create? Tune into this insightful interview between host Alastair McDermott of The Recognized Authority podcast and digital product expert Rene Morozowich as they dive into the most effective strategies and step-by-step process for launching your first digital product, even with no experience.

Learn how to validate your digital product ideas without wasting months of effort
Discover the best types of digital products for service providers beyond just online courses
Get actionable frameworks for streamlining your first product creation
Understand effective marketing and pricing strategies tailored to your business

In this information-packed episode, Rene shares from her years of experience guiding service providers to launch digital products to create that lucrative "money while you sleep" income stream. You'll come away with clarity, confidence and a clear blueprint to bring your first digital offering smoothly from idea to market.

Key Insights:

Start by auditing your existing content/frameworks used with clients for product ideas
Validate ideas by directly surveying target customers on their problems
Begin with a small product first to learn the full process before attempting larger projects
Use existing familiar software/tools rather than adopting new complex platforms
Continue marketing the product consistently after launch for ongoing sales

Strategies:

Look to frameworks, templates, guides used with clients as basis of first products
Run idea as a short live workshop before creating full course product
Break up large course into smaller modular offerings over time
Give away product to first 10 email list signups in exchange for testimonials
Price higher than you think initially - can always lower price later

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/launch-your-first-digital-product/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Win Clients Without Selling with David Newman

Mon, 04 Dec 2023 06:01:09 +0000

Are you an expert who hates selling? Do you struggle to attract high-paying clients without being pushy or salesy? In this episode of The Recognized Authority podcast, host Alastair McDermott interviews expert consultant and author David Newman about his unique approach to winning new business.

Tune in as David shares:

His "helping call" framework for initial client conversations
How to collect and catalog problems without solving them
Why you should treat prospects like they're already clients
How to naturally transition helping calls into sales calls
Key questions and mindsets for highly effective sales conversations

Whether you’re an author, speaker, coach or consultant looking to attract more clients, this episode will revolutionize the way you think about marketing and selling your services.

Bullet points:

The major difference between selling services versus products
Why prospects take rejection more personally with service providers
Outbound masked as inbound: David's "squeaky wheel" strategy
The wrong type of “help” to provide prospects

Tune into The Recognized Authority podcast now to discover a kinder, gentler way to convert prospects into high-paying clients!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/win-clients-without-selling/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Build a Million-Dollar Authority-Based Business with Mindi Zissman

Mon, 27 Nov 2023 06:01:10 +0000

Are you struggling to establish yourself as the go-to expert in your niche? Do you wonder how specialists become famous industry authorities that attract premium clients?

Tune in to this value-packed interview on The Recognized Authority podcast between host Alastair McDermott and featured guest Mindi Zissman, an accomplished ghostwriter and content strategist who built a million dollar business specializing in the insurance and risk management space.

You’ll discover:

Mindi’s journey to hyper-specialization after nearly 20 years as a generalist freelancer
Actionable tactics to distribute your expertise and borrow audiences
How giving away “too much” free content builds authority and trust
The key role of curiosity and interview skills in cornering a niche
How long it really takes to gain traction and become the recognized authority

If you want to learn from a real-world case study of niche domination from this successful solopreneur, don’t miss this insightful conversation.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉https://therecognizedauthority.com/million-dollar-authority-business/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Build Authority with YouTube with Salma Jafri

Mon, 20 Nov 2023 06:01:06 +0000

Are you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients?

In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your impact and income with YouTube.

They discuss:

Crafting titles and thumbnails for maximum clicks
Understanding the YouTube algorithm in 2022
Optimizing your channel strategy
Balancing evergreen vs trending content
Getting comfortable on camera
Smart video batching and repurposing
The power of live streaming for engagement
Collaborating with influencers for borrowed authority

If you want actionable tactics to build your authority and get more high-ticket clients with YouTube, don't miss this tactical masterclass!

Tune in as Salma reveals her advanced YouTube growth strategies to help you become the recognized authority in your field.

Learn more about Alastair's Authority Accelerator program.

----------

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

Man vs Machine: Where Should We Draw the Line with AI Writing Tools?

Thu, 16 Nov 2023 16:22:33 +0000

Are you worried that using AI writing tools means you didn't actually write your own content? Where exactly should we draw the ethical line when leveraging artificial intelligence for content creation?

In this thought-provoking bonus episode of The Recognized Authority podcast, host Alastair McDermott debates these tricky questions with returning guest Joe Casabona, expert podcaster and author.

You'll hear a nuanced discussion around:

How to think about AI assistance in writing and content creation
Where AI can help versus replace in the creative process
How iterative prompting can shape the AI output
Whether AI will ever replicate truly original human ideas
The importance of the human editorial eye in approving AI-generated content
What we potentially stand to lose in fully outsourcing creative work to machines

If you're feeling uncertain about how to responsibly and effectively leverage AI tools like ChatGPT in your business and content creation, don't miss this lively exchange of perspectives. Tune in now to help shape your own ethical framework.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

How to Build Authority Through Public Speaking with Lucy Bloom

Mon, 13 Nov 2023 06:01:09 +0000

Have you ever struggled to engage an audience with your message or expertise? On this week's episode of The Recognized Authority podcast, host Alastair McDermott interviews Lucy Bloom, an award-winning international speaker and consultant.

Lucy shares her journey from advertising executive with no public speaking experience to highly sought after keynote speaker at major conferences. She provides brilliant advice on how to:

Use emotional stories and humor to capture attention
Structure speeches into digestible sections
Allow time and pauses for the audience
Test material before going on stage
Publish books to establish authority

If you want to learn how to speak with confidence, impact, and authority, you won't want to miss this interesting and entertaining conversation. Tune into The Recognized Authority podcast now to hear Lucy's insights on engaging storytelling, humour, and becoming known as an expert.

----------

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

CHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

How to Grow Your List To 50,000 Subscribers with Brennan Dunn

Mon, 06 Nov 2023 06:01:07 +0000

Tired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products.

After building a successful consultancy, Brennan yearned for something scalable. He took a leap of faith, pivoting to content marketing and community engagement. Learn how Brennan attracted 50,000 subscribers without spending a penny on ads.

Brennan unlocked rapid growth through segmentation - by understanding subscriber needs, he created tailored content tracks that subscribers raved about. His audience insights also revealed promising new product ideas.

Tune in to discover:

The instability of reliance on a few big clients
Bootstrapping your audience with blogs and communities
Why most businesses fail at basic segmentation
Optimizing confirmation pages to learn about subscriber
Debunking the myth that you need absolute authority

If you're struggling to engage subscribers, this episode is a must-listen. Brennan's list-building and segmentation tactics will help you keep subscribers hooked and uncover hidden opportunities.

Ready to make real progress in building authority? Register for The Authority Bootcamp at TheRecognizedAuthority.com/bootcamp and take a significant stride towards becoming a recognized expert in your industry.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

Authority Bootcamp: Kick-start your Journey to Authority

Thu, 02 Nov 2023 20:47:32 +0000

In this episode, I introduce you to Authority Bootcamp, a 4-week program starting on November 9th, designed to help experts build authority in their field. I break down the weekly agenda from refining your positioning and LinkedIn profile to practical content and video creation.

The bootcamp emphasizes real content creation during live sessions, eliminating the need for extra work outside the scheduled times. I also highlight the Focus Work Sessions, the heart of this bootcamp, where we’ll work together to create valuable content, share progress, and provide immediate feedback in a supportive community setting.

Plus, I share an exclusive discounted rate offer for those who sign up early! Ready to make real progress in building authority? Register for The Authority Bootcamp at TheRecognizedAuthority.com/bootcamp and take a significant stride towards becoming a recognized expert in your industry. Tune in to learn more!

Join the Authority Boot Camp starting Nov 9th to boost your content creation skills. Revamp LinkedIn profile, create engaging posts, explore options, and develop distribution strategies. Register at therecognizedauthority.com/bootcamp.

Why Your Solution-Focused Content Doesn't Motivate

Mon, 30 Oct 2023 06:01:10 +0000

We all want more recognition for our expertise. But the path to becoming a recognized authority is not always clear.

In this episode, I reflect openly on an oversight in my own authority-building journey: not focusing enough on the pain points and problems that my audience and ideal clients are experiencing.

This is a topic we addressed in my conversation with Steven Lewis in the previous episode, and it's something I'm exploring a bit further in today's episode. My takeaway from last week is that I often jump too quickly to solutions before fully exploring the frustrations and challenges of the problem or situation.

This is coming from a good place with intentions of helping, but it may be doing my audience a huge disservice, limiting my ability to motivate and compel them to take important-not-urgent actions that can profoundly impact your career and life.

Walking through my experience, I share how consistently creating and publishing content opened opportunities, expanded my business, and freed up more of my time. But starting this content engine isn't always easy or an obvious priority.

That’s why I want to explore this further and paint a fuller picture, examining the consequences you face when not building authority through content.

My goal isn’t to exaggerate or exacerbate the pain, but explore the limitations and trade-offs you encounter without this critical but never urgent step.

My hope is a peek behind the scenes of my thinking motivates and encourages you to start your authority-building journey. I believe the effort is so worth it, but also want to validate that it takes real commitment and perseverance from you.

If you need accountability and support, join my intensive Authority Building Bootcamp this November running from Monday 6th for 4 weeks.

Let's make progress together before the end of the year and holiday season kicks in, so that we're starting the new year on a strong footing. If you're interested, please enter your email on this form and I'll send you some details about the bootcamp in the next 24 hours.

The path to authority takes time, but your impact makes it all worthwhile. I look forward to exploring this with you.

----------

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

How to Craft Crystal Clear Messaging with Steven Lewis

Mon, 23 Oct 2023 05:01:10 +0000

In this power-packed episode, master copywriter Steven Lewis reveals the hidden science behind crafting crystal-clear messaging that compels action. Drawing on decades of experience, Steven dives deep into the psychology of communication, sharing little-known tips for breakthrough marketing.

You’ll learn why most website copy fails to connect, the crucial difference between addressing needs versus wants, and how to frame your expertise so prospects instantly “get” you. Steven also deconstructs the intensification of online platforms, why you should always build your house on owned land, and the key to standing out by simply explaining what you do clearly.

Whether you’re a seasoned pro or just starting out, this masterclass provides profound insights you can immediately apply to make your messaging impossible to ignore.

So tune in now to learn:

The science behind crafting persuasive messaging
Actionable tactics to compel prospects to act
How to explain your expertise simply and powerfully
The pitfalls of overly complex communication
Why you should focus on addressing wants, not just needs

Don’t miss these game-changing communication insights from copywriting expert Steven Lewis!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/crystal-clear-messaging/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Bonus Episode: Leveraging AI in Expert Businesses

Wed, 18 Oct 2023 19:16:49 +0000

Special Bonus Episode: Leveraging AI in Expert Businesses

I'm excited to share a re-post of an interview I recently did on the unbillable hours podcast with Flo & Ash. We had a fascinating discussion about the practical uses of AI tools like ChatGPT in content creation and marketing.

In this wide-ranging conversation, we cover when and how to effectively utilize large language models like ChatGPT and Claude. I share my perspective as someone who has been experimenting daily with these tools over the past year.

Key highlights include:

Why it's crucial not to blindly copy/paste AI-generated content without careful review
Examples of using AI for brainstorming ideas and restructuring draft content
Tips on crafting effective prompts to get quality results from the AI
How subject matter experts can refine AI output by adding their unique perspective
The importance of iterating with the AI to improve results over multiple rounds
Potential applications like summarizing meetings and generating proposals after client calls
Exciting possibilities like simulating expert panels to spur creative thinking

Florian, Ash and I also discuss concerns around data privacy, misinformation and hype versus practical use cases. If you're curious to learn more about how AI can boost your productivity and content quality when applied judiciously, have a listen. I think you'll find this dialogue enlightening, as we cover both promise and pitfalls.

Check out LearnAI.guide for a free guide to getting started with AI.

Not a Fad: Why AI is Important for YOU

Mon, 16 Oct 2023 05:01:11 +0000

AI is transforming how experts like you work. But many resist adopting AI tools out of very legitimate fears. In this episode, Alastair McDermott argues that AI is here to stay and offers practical tips on how you can harness it to increase your productivity and impact.

Alastair shares examples of how he already uses AI in his daily work, including generating content, ideation, voice cloning, and more. He provides resources for getting started with the latest AI tools and explains why now is the time for experts to experiment with AI.

You'll learn why AI should be seen as an opportunity rather than a threat and how you can use it to augment your expertise instead of being automated away.

Don't get left behind by AI. Tune in to learn more, and get the free guide at LearnAI.Guide

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 WEBSITE: https://TheRecognizedAuthority.com

How to Stand out in a Crowded Marketplace with Gerry Foster

Mon, 09 Oct 2023 05:01:07 +0000

Do you feel like just another face in the crowd? In today's crowded marketplace blending in can spell disaster if you want to attract ideal clients and increase your impact.

You need to learn how to differentiate yourself and become the only choice. In this episode of The Recognized Authority, host Alastair McDermott interviews branding strategist Gerry Foster on how consultants, coaches and thought leaders can stand out from the competition through strategic branding.

They discuss the importance of finding your uniqueness in order to increase your impact. Gerry explains that you need to identify and promote how you are different and better than other options your potential clients may be considering.

He discusses the concept of the "blue ocean" - finding untapped market spaces where you can offer fresh and original solutions. This allows you to differentiate yourself rather than compete directly with established players.

Alastair and Gerry also explore the sequence of brand, market and sell. Branding is about shaping perceptions, while marketing helps you get found. This lays the groundwork for selling your services or products. They dispel the myth that branding is just logos and emphasize the need for a distinctive brand identity.

Gerry shares strategies for making intangible services tangible. This includes developing a unique "secret sauce" system to deliver concrete outcomes for clients. He advises positioning yourself as a brand that offers exclusive value, not just another generic service provider.

The episode provides actionable tips for experts and thought leaders to stand out in a crowded marketplace by embracing strategic branding.

Key Insights

Amplify uniqueness to increase impact and avoid commoditization
Tap into unmet needs and offer unique solutions in the "Blue Ocean"
Follow the sequence: brand, market, sell
Branding is shaping perceptions, not just logos
Take the intangible and make it tangible like a physical product
Position yourself as the only choice, not just another choice
Uncover your talents and abilities to deliver value no one else can
Big brands show the brand itself is more important than the product

Strategies

Identify unsolved problems, desired outcomes, or "impossible" goals
Create a "secret sauce" system or process to deliver unique value
Focus on becoming a distinctive brand, not just a service provider

Quotes

"When you cannot amplify your uniqueness you're not going to be able to magnify your impact." - Gerry Foster

"You have to plant your flag and stake your claim in untapped market space, where you are saying to your market that you are offering something that is altogether fresh, unique and original which keeps them from commoditizing you." - Gerry Foster

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Search “Alastair McDermott” on Amazon

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()

👑 How to Sound & Look Good

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

https://www.linkedin.com/in/alastairmcdermott

https://www.instagram.com/WhatStrategy

https://TheRecognizedAuthority.com

Unpacking My Marketing Funnel and Content Strategy with Alastair McDermott

Mon, 02 Oct 2023 05:01:09 +0000

Ever wonder how to build a marketing funnel with content that generates leads and sales? In this behind the scenes episode of The Recognized Authority, I'm unveiling some of the inner workings of my content marketing funnel and strategy that have been instrumental in building authority and reaching my audience.

In this episode, I explore the strategy around creating short-form books as a part of my marketing funnel. Learn why I put these short-read books, some of which were initially conceived as lead magnets, onto Amazon. There's some interesting tactical benefits from a simple pricing strategy to boost downloads and reviews which has a knock-on effect: higher rankings and enhanced visibility. These books then serve as a gateway for readers to access additional resources, entering my broader ecosystem.

I'll also give you a look at how I think about this podcast, where LinkedIn fits in the mix for me, and as usual I talk about the importance of a consistent body of work in establishing authority, sharing knowledge, and building trust.

We're in a market where trust is the key to sales, and this episode provides a practical roadmap for anyone looking to harness the power of content to create trust in a strategic, impactful manner. Whether you're looking to refine your content creation process, explore new marketing channels, or simply curious about the mechanics behind successful funnels, this episode is packed with actionable insights, so tune in.

You can find me on Amazon by visiting rec.nz/allbooks and learn more about my coaching at rec.nz/coaching

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/my-content-marketing-funnel/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How Constant Online Accessibility is Burning You Out with Jimmy Burroughes

Mon, 25 Sep 2023 05:01:12 +0000

Are you feeling the strain of burnout? Can't remember the last time you felt genuinely rested? In this episode of "The Recognized Authority", Alastair McDermott hosts burnout expert, Jimmy Burrows, to discuss the challenging terrain of burnout.

From the pressure of working long hours to the pitfalls of constant online availability, they explore the many triggers that can lead to this overwhelming state. Why do some see burnout as a badge of honor? And how does it harm productivity and well-being?

Through compelling personal anecdotes, they sheds light on the importance of setting boundaries, the power of recharging, and the crucial need for a healthy work-life balance.

They also offers tangible solutions: tools, frameworks, and strategies to prevent burnout, from effective communication to prioritizing higher-value tasks. Discover the art of setting personal boundaries, the advantage of time-blocking, and the significance of evaluating what you're saying "no" to.

For anyone who has felt the weight of burnout or knows someone struggling, this conversation offers a beacon of hope and a roadmap to recovery. Equip yourself with the knowledge and tools to thrive in both work and life.

Tune in today!

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Search “Alastair McDermott” on Amazon https://rec.nz/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑- INSTAGRAM: https://www.instagram.com/WhatStrategy

The Go-Giver Approach to Authenticity & Authority with Bob Burg

Mon, 18 Sep 2023 05:01:08 +0000

Can you build authority and trust by just being yourself?

Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity.

They explore the difference between moral and positional authority, and why character and consistency are key to establishing trust.

Bob explains his "feel good questions" for connecting with people and focuses on enlightened self-interest in giving. He shares insights from his bestselling "Go-Giver" book series and stresses acting congruently with values. He shares a crucial business mistake that cost him, and how you can avoid making the same mistake. They discuss whether AI could replace aspects of sales and marketing.

Bob leaves us with a simple but profound tip: understand others' motivations.

Key Insights:

Moral authority comes from character while positional authority comes from rank.
Consistency builds trust as people crave certainty in an uncertain world.
Authenticity means showing up the same way consistently, not using it as an excuse.
Balance self-interest and contribution to others - both are part of human nature.
Ask "feel good questions" to establish rapport and create goodwill before probing needs and pain points.
Mistakes happen but be ready to change and adapt rather than resisting progress.
Understand others' motivations and what solves their problems to influence them.

Timestamps:

0:00 - Introduction

1:38 - How do we know this is the real Bob Burg?

2:34 - Moral authority vs positional authority

3:59 - Generosity: enlightened self-interest?

7:54 - Law of Authenticity

14:04 - Consistency

16:39 - Feel good questions

23:05 - Building real rapport

25:50 - Learning from business mistakes

27:53 - The impact of AI in business

Listen in for timeless wisdom on leadership, sales, marketing and the power of character from a true authority in his field.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🕮 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

🕮 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

🕮 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

🕮 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()

🕮 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

Behind the Scenes with AI: How to Enhance not Replace Human Creativity

Mon, 11 Sep 2023 05:01:09 +0000

Have you ever wondered how you can use AI to turbocharge your content creation?

In episode 133 of The Recognized Authority, your host Alastair McDermott takes you behind the scenes to reveal how AI can be harnessed to enhance (but not replace) human creativity.

Get ready to dive into Alastair's real-world experiments, insights, and practical advice for leveraging AI tools like ChatGPT and Claude to increase your productivity and quality.

Discover how he uses AI for brainstorming, drafting, reformatting, prompts, and more while avoiding common pitfalls.

Alastair plays an AI-generated podcast interview with himself and then explains how it was created using tools like Claude and ElevenLabs.

He shares his custom instructions for ChatGPT to improve its responses.
Learn how Alastair iterates with ChatGPT to create titles and event descriptions.
Hear Alastair's tips on adding opening hooks and calls to action to grab attention.
Find out how he analyzes his own writing style to help ChatGPT emulate his tone and voice.
Listen as Alastair experiments with AI to create an expert panel discussion transcript, blog post outline, and checklist.

Whether you're skeptical of AI or an early adopter, Alastair's balanced perspective and actionable frameworks will inspire you to find the right integration between human creativity and machine augmentation. Unlock your potential and break through your content creation challenges with these behind-the-scenes look at how to effectively leverage AI.

Don't miss this insightful and entertaining episode that will change how you think about AI. Listen now to Episode 133 to explore the possibilities!

---------

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

Why Your Lead Magnets Aren't Working and How to Fix It

Mon, 04 Sep 2023 05:01:09 +0000

We all know lead magnets are supposed to build your email list. But what if collecting emails is the wrong goal entirely?

In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions.

Alastair shares how most people get lead magnets wrong - they give people what they think they want rather than what they actually need. This results in lackluster conversion to sales.

Instead, Alastair advocates using your lead magnet to move prospects to the next practical step on their buyer's journey. Make it feel proprietary and like the inside track to achieving their goals. Compel action, don't just inform.

You'll learn:

Why most lead magnets fail to convert and how to turn that around
How to create irresistible lead magnets tuned to your ideal clients
Tips for testing and refining your lead magnets for maximum impact

If you want to create lead magnets that act as a catalyst to working with you instead of just collecting emails, don't miss this episode.

Listen now to transform your content into sales!

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

How NOT to Screw Up Your Business Podcast - with Douglas Burdett on THE MARKETING BOOK PODCAST

Mon, 28 Aug 2023 05:01:07 +0000

Ever wondered how to elevate your business podcast to world-record levels? Today's episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett.

We dive into key insights from my book, "33 Ways Not to Screw Up Your Business Podcast." Learn how to plan your show, achieve top-tier audio quality, and secure your spot as a sought-after guest on other podcasts. Bonus: Find out why I might just be in the Guinness World Records!

Douglas is a master at the craft of podcasting, and he's a very funny guy too. He reads every book that he has on his show - and you can tell! I strongly recommend heading over to The Marketing Book Podcast for more great interviews and book recommendations.

We get into the meat of it: from identifying your core business goals to engaging a specific target audience. Douglas and I explore different podcast types that generate sales and leads, and share examples for educational and co-host podcasts.

When it comes to gear, we hold nothing back. Hear why I'm not a fan of a particular microphone that's making the rounds. We also discuss the pros and cons of adding video to your podcast, and why opting for a dedicated hosting service makes all the difference.

We wrap up by examining podcast marketing—how to craft a compelling call-to-action, pick your guests wisely, and nail your episode titles and show notes for maximum impact. Plus, I'll share some book recommendations that have been important for me in growing my business.

Would you like to have a podcast that is an authority-building, lead-gen machine? Hit play now, and make sure to check out The Marketing Book Podcast for more deep dives into the world of marketing.

----------

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

How to Structure A New Livestream for MAXIMUM Impact [Coaching Call]

Mon, 21 Aug 2023 05:01:09 +0000

Do you have a livestream or podcast, but struggle to get traction? Or have you been dreaming about starting one, but feel overwhelmed by the technical hurdles? This conversation is for you.

On this practical episode of The Recognized Authority, Brendan McAdams sits in the coaching chair with host and content strategy coach Alastair McDermott. They discuss Brendan's new livestream show and work on planning the show and troubleshooting roadblocks.

You'll discover practical tactics to enhance your audio, video, and content quality so your expertise shines through.

Alastair's candid insights will give you confidence to hit record whether you’re looking to improve your current show or gearing up to start a new one. You'll also learn how to make your livestreams more engaging and shareworthy - from choosing the right equipment to crafting questions that uncover fascinating personal stories.

We all know high-quality audio and video are crucial for influencing how our expertise is perceived. But did you realize even simple improvements to your home studio acoustics can make you sound more authoritative? Alastair shares his hard-won advice for sound treatment on a budget.

What about the nagging feeling your content sounds dated shortly after you publish it? Alastair provides thought-provoking feedback on Brendan's working title and how it could imply fleeting relevance rather than evergreen value.

And have you struggled to transform your interviews into snackable social media clips? You'll hear Alastair's systematic process for repurposing content across platforms, saving you tons of time while extending your reach.

If you feel your livestreaming efforts aren't having the impact you hoped, this candid conversation is packed with practical tips to quickly level up your game.

👉 Interested in getting coaching help like this? Learn more about coaching with Alastair

Key Insights:

Quality audio/video makes you seem smarter, more important and more likable.
Start with the best gear you can afford and upgrade over time. Audio quality is most important.
Live streaming forces you to publish content and avoids procrastination/perfectionism.
Having a show that works even with a small audience is powerful.
Interviews with ideal clients build relationships, even if no one listens.
Keep format simple - avoid overproduction. Done is better than perfect.
Evergreen content stays relevant long-term. Timely hooks imply ephemeral value.
Personal stories and journeys make for great content. Help experts showcase accomplishments.
Repurposing content for different formats and platforms extends reach and impact.

Episode Overview

1. Planning and Strategy (00:00 - 15:00): identifying the primary and secondary target audiences, determining the best format such as interview, solo, or hybrid, and how the title implies ephemeral "news" content rather than evergreen value.

2. Production Quality and Tools (15:00 - 35:00): how to achieve high audio, video, and lighting quality even on a budget. Key tips include prioritizing audio over video quality, using dynamic microphones, and acoustic treatment for "echoey" rooms. Tools and platforms for multi-channel live streaming, integrating pre-recorded content, and how live streaming improves consistency by avoiding perfectionism traps.

3. Content Format and Optimization (35:00 - 60:00): optimizing the content, including structuring questions to get guest stories, celebrating expert accomplishments, and repurposing clips across platforms.

4. Process and Implementation (60:00 - 90:00): specifics around identifying strong clips from long-form interviews, a systematic process for clip creation, and how to optimize clips for different social platforms.

Whether you're a seasoned pro or just starting out, join us as we explore how to create compelling livestreams that showcase your expertise.

🎓 COACHING Find out more about working with Alastair rec.nz/coaching

Time Management to Drive Profitability and Growth with Irma Parone

Mon, 14 Aug 2023 05:01:09 +0000

Is Your Problem-Solving Actually Solving Problems?

Many business leaders, including myself, have battled with ineffective decision-making processes.

In this episode of The Recognized Authority, author Irma Parone joins host Alastair McDermott and shares her eight-step model to tackle business challenges head-on.

We candidly discuss the ripple effect of our choices, from the often-underestimated consequences of inaction to the profound impact of customer satisfaction and employee retention.

Tune in to this episode and discover how you can better prepare for problem solving.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/time-management-to-drive-profitability 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Elevate Your Brand with Bite-Sized Video with Josh Elledge

Mon, 07 Aug 2023 05:01:08 +0000

In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier way?

In this episode of The Recognized Authority, Alastair McDermott and Josh Elledge discuss the complexities - and importance - of social media content creation.

From the importance of aligning content with business goals to the transformative nature of short video, this conversation is rich with practical tips and insights. You'll learn about the irreplaceable value of genuine human engagement, even in an age where AI tools are on the rise. Discover how to repurpose video calls, podcast episodes and other video content into shareable clips, and find out how to establish efficient workflows if you're juggling a busy schedule.

The dialogue also explores the merits of interviewing industry experts, the pivotal role of a robust content strategy, and the power of the "know, like, trust" principle. You'll hear personal experiences, including the utility of video calls for sharing expertise, the non-negotiable need for high-quality audio and video, and the strategic advantage of offering valuable insights to foster trust and attract clientele.

While AI's current capabilities in content creation have their limits, there's optimism about future advancements. You'll even get a glimpse of Alastair's offering, Authority Accelerator, a tailored solution for consultants, coaches, and B2B service providers, designed to help you create captivating microcontent that resonates with your audience.

Don't miss it: from strategy to execution, this episode ensures you walk away with actionable takeaways. Ready to master content creation and establish your authority? Listen in today.

Learn more about Authority Accelerator: https://therecognizedauthority.com/authority-accelerator/

👋 Hi, I’m Alastair!

🎯 My mission is to help YOU earn more by building authority! Commanding premium fees. Working less hours. Enjoying your work more.

🔥 And that's only the beginning. I will help you create content, build trust, and gain momentum that will generate a steady flow of strong, genuine, inbound leads you can turn on and off like a light switch!

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://therecognizedauthority.com/linkedin

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/forconsultants/

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 - WEBSITE: https://therecognizedauthority.com

The Art of Long-term Content Strategy with Dan Holt

Mon, 31 Jul 2023 05:01:06 +0000

Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy.

Highlights include:

🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity

⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning

⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage

🎨 Comic Relief: Discover how a simple marketing comic can outshine meticulously crafted content

🔍 The Specialist vs. Generalist Dilemma: Another perspective on this nuanced topic

Alastair and Dan also discuss why understanding human behavior is more essential than obsessing over digital marketing tools, and Dan shares his thoughts on the route to true authority.

🎧 Whether you're sipping your morning coffee or on your evening jog, hit that play button. And if you like what you hear, don’t forget to subscribe for more episodes of The Recognized Authority 🚀

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/long-term-content-strategy 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How I Produce Quality Content in Just 2-4 Hours a Week

Mon, 24 Jul 2023 05:01:10 +0000

In this week's episode of The Recognized Authority, I share how I can efficiently create high-quality content in just 2-4 hours per week. My focus is on producing content that resonates with my target audience across platforms like LinkedIn, podcasts, and live streams. I dedicate time blocks for content creation and leverage strategies like repurposing, delegation, automation, and batch creation.

I stress the importance of understanding your audience, planning relevant themes, aand selecting the right formats - for me that's writing and video. I'm prepared to create content anytime with my always-ready video setup. While AI editing tools aren't ideal yet, I automate and delegate other tasks like editing human can handle better.

Key tips I share include repurposing video clips across platforms, utilizing audio for text content, and considering viewing formats like vertical video. Batch creation, AI brainstorming, documented workflows, effective guest workflows, checklists and SOPs are other efficiencies I recommend. The goal is to focus on strategy while leveraging content to establish authority and attract an audience. Accept imperfections, repurpose wisely, and publish regularly.

Join me for actionable insights on streamlining your process to efficiently produce high-quality content that engages your audience!

In the episode:

0:06:12 - High-Quality Awareness Content: Why bother creating high quality content?
0:07:07 - Boosting Reach and Inquiries: The link between consistent content and increased visibility and leads.
0:10:34 - Crafting a Tailored Content Strategy: The basics of creating a strategy that resonates with your audience.
0:13:24 - Prioritizing Audio and Video Quality: Understand the importance of a quality video setup and its impact on audience engagement.
0:18:04 - Video Repurposing: Harness your video content's potential by repurposing it effectively.
0:20:03 - The Rise of Vertical Video: The trend of vertical videos and their prominence on platforms like YouTube shorts, Instagram, and TikTok.
0:21:22 - Video as a Prime Content Format: Explore my preference for video and its amazing repurposing opportunities.
0:21:54 - AI Tools for Content Brainstorming: Potential of AI in content brainstorming.
0:26:32 - Smart Repurposing and Batching: Learn techniques for maximizing content output efficiently.

Resources & Links:

Authority Accelerator service: Designed to supercharge your content creation process with just an hour a month.
How to Sound & Look Good: When you’re on video calls or podcasting, you need to look and sound good - this free ebook provides you with useful tips to do just that!

----------

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://therecognizedauthority.com/linkedin
👑 - TWITTER: https://twitter.com/WhatStrategy
👑 - FACEBOOK: https://www.facebook.com/forconsultants/
👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 - WEBSITE: https://therecognizedauthority.com

How to Create Effective Thought Leadership Content with Florian Heinrichs

Mon, 17 Jul 2023 05:01:06 +0000

Are you struggling to make an impact with your content? Do you feel like you're stuck at the starting blocks?

There is an intricate blend of art and science behind effective content creation. In this episode of The Recognized Authority, host Alastair McDermott speaks with Florian Heinrichs about the significance of content generation for consultants and thought leaders.

They discuss the fundamental process of aligning your content with the buyer journey - a straightforward adjustment that can massively impact how effective your content is.

They also discuss:

💡 an innovative approach to generating content ideas and repurposing content,

🌟 how to showcase your expertise,

🌱 cultivate a following, and

🌐 broaden connections via content.

Listen today to gain valuable insights into your content creation strategy.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/effective-thought-leadership-content 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Nail Marketing the Simple Way with Camille Moore

Mon, 10 Jul 2023 05:01:07 +0000

Discover how to do simple but effective marketing on this episode of The Recognized Authority Podcast with our guest, Camille Moore.

Camille and Alastair discuss the fundamental principles of marketing, understanding your audience, creating a persistent presence, and providing educational content, all wrapped in an authentic persona. They discuss the importance of microscripts, storytelling, and repetition on social media.

Camille discusses her huge success on TikTok, offers valuable insights into building authority, her take on the Dunning-Kruger effect, and how to redefine your approach to success.

Listen in to learn how to apply these simple but effective marketing principles in your business.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/marketing-the-simple-way/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Mastering Your Mindset: How to Survive Extreme Challenges with Damian Browne

Mon, 03 Jul 2023 05:01:08 +0000

In the often lonely journey of running a business, mastering your mindset and self-talk is critical. In this episode of The Recognized Authority we explore this connection between mindset, self-talk, and success in challenging circumstances with extreme adventurer and former professional rugby player Damian Browne. Host Alastair McDermott and Damian discuss the transition from professional rugby to extreme adventuring, Damian provides a look into the inspiration he derives from ultra-endurance athletes, his deep-rooted dedication to improving as an athlete, and his eventual decision to embrace extreme adventures as a full-time career. They discuss the remarkable challenges he has faced along the way, including a medical evacuation during a cross-Atlantic expedition and the continuation of his journey solo against the odds. They dig into the importance of controlling self-talk for fostering a positive mindset, and how physical processes can access positive states of mind. Damian talks about managing the intricate balance between performance and safety during his expedition, and touches on practical aspects like learning how to live with discomfort. He is deeply self-aware, and is brutally honest with us about the mistakes in planning his most recent trans-Atlantic mission. Alastair and Damian discuss the critical need for external guidance and the role it plays in pushing oneself beyond conventional boundaries. Damian shares his new venture - Iron Mind Institute - aimed at encouraging individuals to embark on physical, mental, and emotional challenges that unleash their untapped potential. Tune in to this insightful episode and start your own journey towards a better mindset and personal growth!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/mastering-your-mindset/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Craft a Compelling Podcast That Hooks Your Audience (and Makes You Money) [Coaching Session]

Mon, 26 Jun 2023 05:01:10 +0000

Discover the secrets to planning and launching a compelling podcast or livestream show in this enlightening episode of The Recognized Authority.

Host Alastair McDermott, a business coach and marketing strategist, invites back Nina Froriep, video marketing expert and founder of Clockwise Productions. Nina shares her goals for starting a new podcast or livestream show - to bring on high-profile thought leaders in her industry, create valuable clips and assets, and attract potential clients.

Alastair dives deep into the steps for creating an engaging, audience-focused show. They discuss ideal podcast length, repurposing existing content, choosing a compelling title, episode formats, promotion strategies, and more. Nina asks insightful questions about scheduling live versus pre-recorded shows, mixing solo and interview formats, usingseasons, and keeping hands-off with outsourcing.

Alastair emphasizes focusing on serving the audience while meeting your own goals.

0:00 Introduction

2:23 How to get the most out of interviews with high-profile guests

5:56 Ideal podcast length

7:41 Tips for an effective show intake form

16:45 Being personally revealing builds authenticity

17:54 The power of audio-only content vs. video

22:32 Options for partnerships and sponsorships

23:25 Starting before you're ready

24:46 Using AI tools to streamline production

32:33 Crafting titles that communicate benefits

39:05 Promoting right from the start for growth

45:10 Choosing a compelling podcast title

1:04:45 Passion for your podcast topic

1:09:36 Repurposing existing content into episodes

1:23:37 Key takeaways and action plan

The discussion provides an inside look at the podcast planning process from experienced pros. Nina leaves with clarity plus an action plan for launching a show that attracts her ideal clients.

Whether you're thinking about starting your own business podcast or improving an existing one, don't miss the tactical tips in this episode!

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/podcast-strategy/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Maximizing Revenue with Expert Video and Podcast Content with Sheryl Plouffe

Mon, 19 Jun 2023 05:01:10 +0000

Can experts monetize content? Can they do it when they don't have a large audience?

In this episode of The Recognized Authority, Alastair speaks with Sheryl Plouffe, host of the Cash in On Camera podcast, and founder of Scalable Business Accelerator.

They discuss realistic and effective approaches to monetize content through strategic relationships, turning them into prospects, partners, and platforms that maximize your revenue.

They discuss monetization strategies in the B2B space, and discuss the importance of quality over quantity.

An expert content platform can be effective when promoting your own high-value services, and to build relationships for strategic collaborations. Tune in today to discover how you can get more from your content.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/maximizing-revenue-with-expert-video-and-podcast-content 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell

Mon, 12 Jun 2023 05:01:10 +0000

In this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell.

Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success.

Alastair and Louise also discuss the importance of planning, website and social media optimization, captivating content creation, audience targeting, and complementing organic reach with paid promotions.

This episode is jam-packed with practical tips that can help you use social media as a tool for business growth.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/6-steps-to-drive-sales-on-social/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Get High-ticket B2B Consulting Clients Using LinkedIn with Kathleen Celmins

Mon, 05 Jun 2023 05:01:06 +0000

In this episode of The Recognized Authority, Alastair McDermott chats with Kathleen Celmins about LinkedIn outreach, and why experts often don’t get paid a premium.

Kathleen shares her strategy for LinkedIn outreach and gives a walkthrough detailing specifically how she does it.

You’ll also learn why experts often struggle to receive fair compensation and Kathleen shares her solution to this issue.

Don't miss this jam-pack episode!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/high-ticket-clients-from-linkedin/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Achieve Flow State and Master Productivity with Alistair McBride

Mon, 29 May 2023 05:01:09 +0000

What does "flow" mean, and does it really improve productivity?

Alastair McDermott and Alistair McBride discuss flow state and deep work in episode 118 of The Recognized Authority.

They discuss practical tips for optimizing your morning routine and tackling high-value tasks for maximum impact.

Explore the cost of context switching and the importance of uninterrupted blocks of time for deep work. Gain valuable insights into the concept of "be-do-have," shifting from the mindset of “If I could just have (insert thing), I’d do more (work) and be a real (noun).”

They discuss productivity and performance, and how to make leaps of improvement rather than settling for incremental progress.

This episode will change how you think about deep work, your approach to tasks, and unlock your potential for success.

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Introducing Authority Clips Daily [Pilot]

Mon, 22 May 2023 05:01:11 +0000

Introducing "Authority Clips Daily"

In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Clips Daily.

Recently, Alastair has been sharing 60-second video snippets on a daily basis. You may have seen these short vertical videos, extracted from various recordings featuring podcast guests such as Chris Do, Alex Sheridan, and Carol Cox.

The Authority Clips Daily service - which is currently in the testing phase - transforms interviews, calls and long-form video into high-quality daily bite-sized clips for social media with minimal effort on your part.

We are offering an exclusive opportunity to The Recognized Authority podcast listeners and email subscribers to sign up for a pilot of the service at a significantly discounted rate. We are doing this to fine-tune the process and gather testimonials and social proof.

Authority Clips Daily is currently running the pilot program until the start of June 2023 so it is a time-sensitive pilot offer with limited availability.

Imagine your LinkedIn being updated with top-notch videos daily, helping generate leads, expand your audience, and establish your authority. The commitment on your part is a maximum of two hours per month.

We can only take a handful of participants at this stage, so if you're interested in boosting your social media presence and building your authority with daily high-quality videos, please sign up for the interest list at rec.nz/pilot.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairm...

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognize...

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://therecognizedauthority.com

How to Plan Your Podcast with Alastair McDermott

Mon, 15 May 2023 05:01:08 +0000

In this episode of The Recognized Authority, Alastair McDermott talks about the critical elements that can ensure podcast success. He offers a wealth of wisdom gained through his own experiences.

This episode is a special excerpt from Alastair's audiobook, "33 Ways Not To Screw Up Your Business Podcast". Alastair explores the vital aspects of planning and designing a podcast, from setting goals to identifying the target audience, selecting topics, deciding on the format, and even naming the podcast.

Alastair also introduces a pilot program that aims to aid experts in creating regular content. Whether you're contemplating starting a podcast or not, this program promises a month's worth of daily content with just two hours of work every month. If you're interested in learning more, visit https://rec.nz/pilot

This episode is packed with practical advice, making it a must-listen for anyone embarking on their podcast journey or seeking to refine their current podcast strategy. Check out the show notes for more details and reach out to Alastair on social media. Enjoy the show!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/how-to-plan-your-podcast/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Increasing Productivity and Wealth Through Integrity with Anmol Singh

Mon, 08 May 2023 05:01:08 +0000

In this episode of The Recognized Authority, Alastair McDermott speaks with Trader/Investor & Author, Anmol Singh about Increasing Productivity and Wealth Through Integrity.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/increasing-productivity-and-wealth-through-integrity 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

The Art of Regular Video Content Creation with Alastair McDermott

Mon, 01 May 2023 05:01:10 +0000

Are you thinking about creating video content, but feeling hesitant?

In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing.

Alastair talks about some of the fears and challenges that can cause friction for those starting with video, and offers advice on how to push through them.

He outlines a practical approach to creating content that will fill your social media calendar while only requiring a couple of hours of your time each month, and how this can tie in with a podcast or YouTube channel.

Ready to revolutionize your content game ? Don't miss this must-listen podcast episode! Tune in now and level up your video creation.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/consistently-creating-video-content/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

The Key to Creating Successful Content with John Lee Dumas

Mon, 24 Apr 2023 05:01:09 +0000

Are you considering starting a podcast or struggling to grow your existing show?

In this episode of The Recognized Authority, Alastair McDermott interviews podcasting legend John Lee Dumas of Entrepreneurs on Fire. They discuss the essential factors for standing out in the saturated content landscape and the importance of delivering real value to your audience.

In this episode, you'll learn:

Why you should ONLY create a podcast if you can provide the number one solution to a real problem
How to define a real problem and the pain points your podcast should address
Advice for people in seemingly "boring" industries
Where to start with content creation in today's competitive world
Common mistakes podcasters make and how to avoid them

Don't miss this insightful episode filled with practical advice and actionable tips to help you create a successful podcast that stands out from the crowd. If you're ready to level up your content game and provide real value to your audience, this video is for you!

“If you can create a podcast, that's the number one solution to a real problem in this world, your podcast will win. If you don't, it will fail. So don't even start.” -- John Lee Dumas on The Recognized Authority podcast

“The reality is this:love me, or hate me, there's no money in the middle. be great or be terrible, because there's no money in the middle. Either go all the way on something and be the best or just don't do it at all.” -- John Lee Dumas on The Recognized Authority podcast

“Nobody wants average, nobody wants vanilla, nobody wants plain. They want the best solution to their real problem.” -- John Lee Dumas on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/key-to-creating-successful-content/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

The Hidden Costs of Sticking to Old LinkedIn Habits with Irene Koehler

Mon, 17 Apr 2023 05:01:09 +0000

Discover how to maximize your LinkedIn presence and enhance your personal brand on this episode of The Recognized Authority. Host Alastair McDermott chats with "LinkedIn Whisperer" Irene Koehler as she shares her insights on building authority, visibility, and profitability.

They discuss “old LinkedIn habits” you must avoid, how the platform has evolved beyond its job-hunting origins and why - alongside showcasing your expertise - it's also important to showcase your personality and be authentic in order to be relatable.

They explore the challenges of content creation, the importance of consistency in building your online presence, and the benefits of experimenting with different formats.

The conversation highlights the need to strike a balance between professionalism and personality while engaging with your audience on LinkedIn. So tune in and start transforming your LinkedIn presence today!

“Many of us use LinkedIn like a resume "looking in the rearview mirror". You're reporting to me everything that you've been through, a historical document "I did this, and then I did this". That's not interesting, and sells you short.

Think about how you show up on LinkedIn by looking forward, where you're going and reframe how you describe what you've been doing.” -- Irene Koehler on The Recognized Authority podcast

“A dated perception about is that everybody and all the content on LinkedIn is super buttoned up and professional and very "by the book", and there's not much personality. Throw that away. Rewrite the script. One of the keys to using LinkedIn is to bring your whole self, your personality, your quirkiness, and have that be tied into who you are as a professional.” -- Irene Koehler on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/avoid-these-old-linkedin-habits/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Build Trust & Attract Your Dream Clients Through Video with Alex Sheridan

Mon, 10 Apr 2023 05:01:06 +0000

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.

In part three of the series, host Alastair McDermott is joined by Alex Sheridan from Impaxs Marketing.

Alex shares his insights into the fundamentals of building trust through video, even as platforms like LinkedIn, TikTok, and Instagram evolve over time.

Alex and Alastair discuss the art of edutainment: how to balance entertainment with educational content to ensure you maintain viewer's interest, and build authority in your field.

Check out this episode to discover the essentials of crafting compelling videos for LinkedIn, emphasizing consistency, message, and delivery that will make your brand standout.

“Edutainment means making your message more entertaining: there's a ton of different ways you could do it from very simple ways of changing your scenery and your background, your delivery, telling interesting stories in a unique way. It could be the way you edit, it could be a skit video, but all of that ties back into something important that I want to deliver it to my audience.” -- Cyan Cooper on The Recognized Authority podcast

“In terms of creating video content, you've got a message, and then you've got the delivery of that message. Some people's message needs work. There's no substance to it, or it's not making an impact on the audience, not shifting perspective, not teaching something. Some people have a great message, but they can't deliver it in a way that works for LinkedIn, or TikTok, etc.” -- Alex Sheridan on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/attract-your-dream-clients-through-video 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How To Crush YouTube with Cyan Cooper

Mon, 03 Apr 2023 05:01:10 +0000

In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.

In part two of the series, host Alastair McDermott is joined by YouTube expert, Cyan Cooper.

Cyan shares his insights on how businesses can leverage YouTube to grow authority and revenue. He emphasizes the importance of doing research on your audience, packaging ideas to make them compelling, and how to structure content for maximum retention. He also gives tips on avoiding tangents and how to create self-contained videos that stand out in a crowded market.

Alastair and Cyan discuss the challenges of creating long-form content for YouTube and how to leverage the platform's algorithm to increase viewership, so tune in to learn how you can create a bingeable channel on YouTube!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/crush-youtube/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Make Better Content in 2023 with Jake Thomas

Mon, 27 Mar 2023 05:01:09 +0000

In part one of the series, host Alastair McDermott is joined by Jake Thomas, the YouTube "title nerd" from Creator Hooks.

Jake gives us a masterclass on the art and science of crafting captivating titles that make your content irresistible. He talks about the importance of understanding your audience, assembling a swipe file of successful titles, and how to use psychological triggers like curiosity, fear, and desire to “earn the click”. Jake tells us the secret of avoiding clickbait titles (this one won't shock you!)

This episode is jammed-packed with practical tips that will transform your thinking about content creation. Discover why negativity may thrive on social media platforms but not in search engine optimization, and learn how to adapt your title strategies for different channels.

Jake talks about the value of authority, timeliness, and title techniques that can elevate your content. Don't miss this chance to use video to up your game, captivate your audience.

“There are three emotions to get the click: curiosity, fear & desire. Before you create your next piece of content, start with an open loop, a curiosity gap. We talked about fears or negativity: “stop doing this in your content” or “do this before you make your next piece of content”. Or desire: “how to make better content”, that's a pretty much straight up desire that people want.” -- Jake Thomas on The Recognized Authority podcast

“A big mistake people make is writing titles that are too long or too wordy. If it takes a lot of mental energy to read a title you don't want to sit there and try to understand it.

It's the same thing with your content: make sure it's clear, using simple language so people can easily understand it.” -- Jake Thomas on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/make-better-content-in-2023/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

The Art of Positioning From Indistinguishable to Instantly Recognizable with Rebecca Gunter

Mon, 20 Mar 2023 06:01:06 +0000

In this episode of The Recognized Authority, host Alastair McDermott is joined by Rebecca Gunter, a passionate advocate for marketing badassery and branding that defies convention. Through her expertise in strategy, creative copywriting, and positioning, Rebecca empowers businesses to create a magnetic, unforgettable presence.

Discover how embracing your unique identity can make your brand stand out and attract clients who genuinely resonate with your offerings. Listen as Rebecca shares her philosophy of focusing on turning on the right people, rather than worrying about turning off others.

Rebecca shares her insights on the importance of knowing your target audience, understanding their needs, and creating a brand that speaks directly to their hearts. Learn how to use personal stories and perspectives to set your brand apart.

Break free from conventional marketing, step into your unique identity, and make an unforgettable impact. Your journey to becoming a marketing badass starts now!

“Listen to what other people are telling you. If you hear it once, it's interesting, if you hear it three times, it's a pattern! Listen to what people are telling you that are places you delivered value, or things that were confusing, or any kind of feedback that you're getting from the world. Use that feedback to help you shape your path.” -- Rebecca Gunter on The Recognized Authority podcast

“If your strategy is to generate content that then brings your leads in, you better really lock your positioning in. The things you're talking about better be on point, talking directly to who your people are and directly about what they need, and directly about who you are and what you deliver. And getting passionate about your why.” -- Rebecca Gunter on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/art-of-positioning/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Mediocre or Magnificent What You Need to Know About ChatGPT with Frank Prendergast

Mon, 13 Mar 2023 06:01:06 +0000

In this episode, Alastair McDermott and Frank Prendergast talk about the importance of understanding what Chat GPT can do and how to use it properly.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/guarantee-success/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️ The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

How to Guarantee Success with Cam F. Awesome

Mon, 06 Mar 2023 06:01:07 +0000

In this episode of The Recognized Authority, Alastair speaks with Cam F. Awesome, a professional speaker and one of the most successful boxers in US boxing history. They discuss how Cam's background in boxing has helped him develop a unique perspective on overcoming adversity, using humour to engage audiences, and the overlap between performing in the ring and at the speaking podium.

Cam's story highlights the power of a winning mindset, the importance of mental toughness, and the value of embracing failure as part of the journey to success.

Cam's philosophy is based on a simple equation: 1+2=3. He shares how this equation helped him become a National Champion in boxing within two years of taking it up. Cam believes any anyone can use it to achieve their goals.

The key is believing in yourself (1), setting a clear goal (3), and doing the hard work (2) required to achieve it.

During the conversation, Cam shares his experiences with failure and how he used it to succeed in his boxing career. He talks about the importance of mental toughness, gratitude, and developing a winning mindset. He also discusses how he didn't make it to the Olympics despite qualifying three times, but he used the experience to become a better boxer and to keep pushing himself to succeed.

This was a fascinating conversation that reminds us that with hard work, a winning mindset, and the courage to embrace failure, we can achieve incredible results.

“If you can fail without being discouraged, success becomes inevitable.” -- Cam F. Awesome on The Recognized Authority podcast

“One plus two equals three. I'm one. Three is the goal. One plus two equals three. What is two in this equation? Two is what I have to do to win. The reason why I call two number two is because it is the way it sounds is the actual shitty part of the job! It's the actual hard work.” -- Cam F. Awesome on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/guarantee-success/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

The One Marketing Strategy You Can't Afford to Ignore with Mark Schaefer

Mon, 27 Feb 2023 06:01:06 +0000

The rise of AI-generated content means that personal branding is more important than ever. But how do you create a brand that truly resonates with your audience?

On this episode of The Recognized Authority, Mark Schaefer and Alastair McDermott share their insights on the power of personal branding and community building in marketing. Discover how to create an emotional connection with your audience and build a brand that drives long-term success.

Learn how AI is revolutionizing the way marketers create content that resonates with customers, and learn practical steps you can take to build a thriving community of loyal followers.

They also share insights into the importance of creating a sense of belonging and purpose in your marketing efforts, and how this gives your business a competitive edge. Whether you're a seasoned campaigner or just starting out, don't miss this episode!

“My takeaway from this, and this is something I've been screaming from the rooftops for the last six or seven years, is that the only thing that's really going to save you in this environment is your personal brand. You know, everybody can use chat GPT but not everybody has an emotional connection to their audience.” -- Mark Schaefer on The Recognized Authority podcast

“Most communities fail, because the intention behind the community is to sell stuff. We all need to sell stuff. But selling things is not a reason for people to gather. So if you're creating a community, simply because you're trying to make your quarterly sales goals, that probably isn't going to work.” -- Mark Schaefer on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/the-one-marketing-strategy/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

The Psychological Edge of Negotiation with Alistair McBride

Mon, 20 Feb 2023 06:01:08 +0000

In this episode of "The Recognized Authority," host Alastair McDermott sits down with guest Alistair McBride to talk about the psychological edge of negotiation.

They discuss what it means to make a deal that's palatable to both sides, and what separates the best negotiators from the rest.

Alistair McBride shares his thoughts on the concept of "win-win" negotiations and how usually one side will come out ahead. The conversation also covers the three foundational principles of conflict resolution and why compromise is a key factor in successful negotiation.

Alistair stresses that negotiation is not just about following a checklist and provides his number one tip in negotiation.

🎙️ The Recognized Authority: the show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairm...

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/forconsultants/

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

📲 - WEBSITE: https://therecognizedauthority.com

How to Promote Your Book with Anne Janzer

Mon, 13 Feb 2023 06:01:09 +0000

So you've written a book and now you're looking for ways to get it out into the world. Promoting a book can seem overwhelming, but don't worry, we'll help simplify the process.

In this week's episode of The Recognized Authority, we dive into book promotion with six-time author and book marketing expert, Anne Janzer.

Anne shares her tips to help you get your book in the hands of more readers. So grab a cup of coffee, sit back and listen in!

Timestamps:

0:00 Intro

2:06 Alastair's new book, 33 Ways Not To Screw Up Your Business Podcast

4:27 Start from a place of strength

9:27 Optimize your relationship with Amazon

13:55 Why you need to be everywhere with your book

18:31 How to promote your book on Amazon

22:07 Amazon Timelag

25:29 Points of Leverage

31:24 Book Promotion

35:28 Podcast Guesting

36:49 Close

"In your book promotion, it's better to do a few things very well, than to scatter yourself really thin and, and be lost in the sea. I think too many people go for that second option "I'm going to be on every social media platform, and I'm going to do this and I'm going to do that". Start simple. Start with your strengths" -- Anne Janzer on The Recognized Authority

"The best marketing for a good book is the book itself. If you've written a good book, mailing a copy of it to someone who is in a position to recommend it to others makes a heck of a lot of sense. You could spend thousands on a book publicist, or 100 bucks on a carton of books and four bucks a pop to mail it to people with a personal note" -- Anne Janzer on The Recognized Authority

"Here's my philosophy: find ways to be generous and strategic. Find that balance. Always be generous, but be generous with a dose of strategy. If you're generous without strategy, you're just going to burn yourself out. If you're strategic and never generous, nobody's gonna want to talk to you" -- Anne Janzer on The Recognized Authority

👑 The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/forconsultants/

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 - WEBSITE: https://therecognizedauthority.com

How to Rock LinkedIn with Richard van der Blom

Mon, 06 Feb 2023 06:01:08 +0000

In this episode of The Recognized Authority, join host Alastair McDermott, and his guest Richard van der Blom, as they discuss how to "rock LinkedIn"!

Starting with a deep-dive on Richard's LinkedIn strategy, which allows him to be omnipresent on the platform, they discuss how to grow your network, and connect effectively with your target audience. They also discuss the importance of niching down, how much time you should be spending on content creation, and what being authentic on social platforms really means.

This conversation will provide you with the insights and strategies to make the most of LinkedIn and maximize your online presence. So grab a coffee or put on your walking shoes, and tune in now to learn how to market yourself like a pro on LinkedIn!

"The pitfall of having hundreds of people telling you how you can build your brand, how you can make a carousel, how you can make good posts is that we all do the same thing. Which is not our own tone of voice, which is not our own style. The things you put out there need to come from you." - Richard van der Blom on The Recognized Authority

"We said no, because it would take us so much energy to create something that is not our core business. No, because we're not the best in that. No, because it's not a focus. It creates trust and credibility with your client, because you're not there to make a buck, you're there to provide the best possible service for your client." - Richard van der Blom on The Recognized Authority

The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/forconsultants/

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

- WEBSITE: https://therecognizedauthority.com

How to Stop Perfectionism from Curbing Your Content

Mon, 30 Jan 2023 06:01:09 +0000

In Episode 101, host Alastair McDermott tells what listeners can expect in season 2 of The Recognized Authority podcast, including how he is working to stop perfectionism from hampering his content creation.

He gives a sneak peak at his new book, 33 Ways Not to Screw Up Your Business Podcast, which is now available on Amazon in print and Kindle forms.

He also introduces a new short form podcast called Accelerating Your Authority and gives you a taste of that podcast by including his interview with Mark Edwards of BossEquity.

Find links to the book and all the podcasts at rec.nz/101

Ten Tips for Building Authority

Mon, 28 Nov 2022 06:01:06 +0000

This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has had with guests and other authorities. Finally, he shares details of his upcoming book, 33 Ways Not to Screw up Your Business Podcast which is coming out in early December 2022.

This episode includes:

The finances of the podcast
Diversity on the podcast
Downloads numbers
What’s in the book
Top 10 tips for building authority
What’s in store for season 2 of the podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/ten-tips-for-building-authority/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Winning Clients with Podcasting with Adam Schaeuble

Mon, 21 Nov 2022 06:01:08 +0000

Sharing your knowledge, and building relationships with industry leaders. Podcasting is one of the most effective, and efficient, ways to build authority. But like any channel, the devil is in the detail - you have a lot of strategic decisions to make around format, content, audience and promotion.

In this episode, Adam Schaeuble and Alastair McDermott discuss podcasting strategies to build authority, the pros and cons of different podcast formats, and how to turn listeners into clients.

They also discuss the why and how of audience engagement, how to create more shareable episode assets, and how to grow your podcast audience through advertising.

“The number one mistake that almost every single podcaster makes around audience engagement is that we put content out there and then we sit back and wait for the engagement to happen. That's a huge mistake. I am a big believer in initiating engagement.” -- Adam Schaeuble on The Recognized Authority podcast

“When we talk about growing more, we have to look at two buckets. One bucket is new listener acquisition. The second bucket is keeping our current listeners listening. It's just like having customers: you don't want to just put all your attention on getting new customers and then ignore the people that are already paying you.” -- Adam Schaeuble on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/winning-clients-with-podcasting/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Leveraging LinkedIn Video with Alicia Henderson

Mon, 14 Nov 2022 06:01:16 +0000

We know that video content is engaging, builds trust, and is a fantastic way to demonstrate subject matter expertise. Video even has substantial advantages in the social media algorithms. And despite all that, most of us are still procrastinating over creating video. Why is that, and how can we change it?

In this episode, Alicia Henderson and Alastair McDermott discuss why we should be creating video for LinkedIn, what types of video are working great right now, and how to flip the script to create better video.

They also discuss the four stages of video production, whether portrait or landscape is better, and how TikTok can help us produce video for other platforms like LinkedIn & Instagram.

“Everybody should have 3-5 content pillars that they're talking about all the time. It may seem that you're beating a dead horse talking about the same thing, but people want to hear it. The more you talk about the same topics, the more they will see you as an authority.” -- Alicia Henderson on The Recognized Authority podcast

“We're showing behind the scenes, or how we work with our clients, or that business can be fun. I'm not saying you have to get up on there and start dancing. What I am saying is if you're building a personal brand you should incorporate your personality.” -- Alicia Henderson on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/leveraging-linkedin-video/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Mindset, Confidence & Marketing Yourself with Anthea Armar

Mon, 07 Nov 2022 06:01:08 +0000

Building your authority means publishing — that horribly clichéd phrase "putting yourself out there". For many people, that feels like you are exposing yourself to criticism, possibly even ridicule. But part of building authority and trust is just that, the willingness to take that risk and share even in the face of potential criticism. So how do we deal with this? How can we build our own confidence so that, in turn, we can build our authority?

In this episode, Anthea Armar and Alastair McDermott discuss mindset in business, how to separate yourself conceptually from a business that is based around your personal expertise, and why confidence & clarity is essential to your business.

They also discuss how to deal with perfectionism, what it means to have competition, and why it's okay if things don't work out the way you expected.

“Being perfect goes against what leadership is: you're role modeling behaviour. By you trying to show up perfect, it sets the bar so high for anybody trying to follow you that it becomes unreachable, and instead of inspiring people, you demotivate them.” -- Anthea Armar on The Recognized Authority podcast

“Just take action. Whatever happens, you will still be okay. [If it fails] you're in a position to actually learn from it and realise what could have gone better, and that shapes your character, and that's what builds your confidence.” -- Anthea Armar on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/mindset-confidence-marketing-yourself/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Get Booked on Podcasts with Dustin Riechmann

Mon, 31 Oct 2022 06:01:09 +0000

Guesting on other people's podcasts is one of the quickest & most effective ways to build your authority and connect with a new audience. If you're interested in learning how to get booked on podcasts, then we have a masterclass in podcast guesting for you here!

In this episode, Dustin Riechmann and Alastair McDermott discuss a five step framework to podcast guesting, how to find the right shows to pitch, and what you need to say to get the "yes"!

They also discuss the importance of knowing your purpose before guesting on a podcast show, why you don't want to go too big too soon, and why it's important to know your target market first.

“A guest list is one of my favorite strategies also because it's evergreen, because every week they're having a new expert on there. Once a month check the last four episodes see if there's someone that you pull over in your prospecting bucket. You get credibility and a lot more higher response rate if you've been on the podcast.” -- Dustin Riechmann on The Recognized Authority podcast

“The beautiful thing about podcast guesting is I can see my target market and where they're hanging out, and which shows they're listening to. Then I can show up there, share what I know, share my stories, and it becomes a great marketing channel.” -- Dustin Riechmann on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/get-booked-on-podcasts/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Getting Clients When You Hate Selling with Leah Neaderthal

Mon, 24 Oct 2022 05:01:08 +0000

Selling is the single most important part of any business. It's the lifeblood as it leads directly to revenue and cashflow. But sales is a challenge for everyone, especially for experts who are introverts and hate the thoughts of being seen as pushy and "salesy". It feels incredibly difficult to sell yourself and your services when you're an introvert.

In this episode, Leah Neaderthal and Alastair McDermott discuss the steps that introverts can take to make selling your services easier and more natural, how to determine your value, and how to create a "painkiller statement" that will help you get more clients.

They also discuss the importance of financial, professional & emotional profitability, how you can "learn" to sell, and the three key elements to helping your business to grow.

“When you ask the right questions to uncover not just what they want, but why it's important - what's at stake if it fails - when you can ask questions like that, then you can provide that type of clarity you help your clients essentially feel seen. That's one way to provide value and demonstrate your authority without just giving away your smarts.” -- Leah Neaderthal on The Recognized Authority podcast

“I had to find a way to get clients that really fit me. And what I discovered is that you can learn how to get clients, you can build great relationships, and you can use that to have a thriving consulting business, even if you are more introverted.” -- Leah Neaderthal on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/getting-clients-when-you-hate-selling/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Creating Sales Funnels That Convert with Marianna Carlini

Mon, 17 Oct 2022 05:01:06 +0000

The funnel is the backbone of sales, both online and offline. It can be very easy to get overwhelmed by technology and options when setting up your sales and marketing funnels, but fundamentally they can be quite simple.

In this episode, Marianna Carlini and Alastair McDermott discuss how to create a simple but effective sales and marketing funnel, the different types of funnels you can choose from, and what funnels are appropriate for high-end offers.

They also discuss mistakes experts make when setting up their funnels, how to connect with your audience, and why it pays to repeat yourself on social media.

“Talk about what you offer as much as possible. Every context, every opportunity you have, just talk about it because the more people hear about what you do, the more they will remember.” -- Marianna Carlini on The Recognized Authority podcast

“You don't really know how well it's going to work. Even if you did your customer research, until it's out there, you don't really know what's going to happen. That's why starting with the simplest option can save you a lot of headache and time in the long run.” -- Marianna Carlini on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/creating-sales-funnels-that-convert 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Build a Successful Personal Brand with Elizabeth Harr

Mon, 10 Oct 2022 05:01:06 +0000

"Building a personal brand" is often used as a euphemism for "building authority". But is it really the same thing? What does it mean when we say we are building a personal brand?

In this episode, Elizabeth Harr and Alastair McDermott discuss what a successful personal brand looks like, the 4 key elements of a personal brand strategy, and the signature styles that you can choose from when developing your personal brand.

They also discuss tips for people who are finding it tough to create content, why reducing cognitive load on the consumer is important, and why research is key to building authority.

“The personal brand strategy is really a roadmap centered around four things: the definition of who you are and where you're going to lay a stake in the ground as an expert, the tools that you're going to need to make that personal brand visible, the skills required, and then actually implementing it.” -- Elizabeth Harr on The Recognized Authority podcast

“The hallmark of a successful personal brand, is one that can take a complex subject matter and explain it simply. Succinctly and simply.” -- Elizabeth Harr on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/build-a-successful-personal-brand/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Building a Business Through Collaboration with Justin Breen

Mon, 03 Oct 2022 05:01:06 +0000

Building a business is time-consuming, and as business owners we often feel the pressure of "hustle culture". Is it possible to be successful without sacrificing quality time with your family?

In this episode, Justin Breen and Alastair McDermott discuss the power of networking at a high level, how to find the right partners, and how to build a successful company while still putting your family first.

They also discuss what it means to be a global company, why it's not always about ROI, and how being grateful and thankful helps to uplift you and your business.

“It's really fascinating when you find the right people. You create value for the people who get it, and then they create value for you. And then you actually take action and build something. It all starts with mindset, which attracts the right people. That's really the foundational cornerstone.” -- Justin Breen on The Recognized Authority podcast

“Podcasts and shows are transformational and transactional platforms for entrepreneurs and consultants. Getting on shows like these, I argue, for people like us is as important if not more important than being in Wall Street Journal or USA Today.” -- Justin Breen on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/building-a-business-through-collaboration 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Deal with Scarcity Mindset: Practical Steps in Dealing with Scarcity Mindset and Fears of Recession

Fri, 30 Sep 2022 14:34:22 +0000

How to Deal with Scarcity Mindset

The "R-word", is starting to appear more often in my social network timelines, and has come up in conversations I've had with my coaching clients recently.

Recession is a real fear. But that fear can have a toll on our brains, a real cost. The scarcity mindset can impair our decision-making and lead us to make choices that actually lead us into more scarcity. It can become a self-fulfilling prophecy. So how do we deal with it?

I spoke with my friend Al McBride about this, and when I realized the value of the conversation, I asked him if I could hit record.

This is our conversation as we explored the topic of scarcity mindset and how to deal with it practically. It's recorded live with no editing or scripting, so you get to hear our raw, unfiltered take on this topic.

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/deal-with-scarcity-mindset/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Grow Your Business on LinkedIn with Krista Mollion

Mon, 26 Sep 2022 05:01:09 +0000

LinkedIn is a vitally important social network for most of us in the B2B space. All the stats show that engagement on LinkedIn is growing rapidly: our clients and prospective clients are spending more time there, more content is being published, more events being attended, and more business conversations are happening. But that also means there's more competition — so you need to do things the right way to grow your audience and stand out in the crowd.

In this episode, Krista Mollion and Alastair McDermott discuss how to massively grow your network on LinkedIn, why being an expert commenter is important, and what you need to do to turn attention into sales.

They also discuss the important details in your LinkedIn profile, why getting people to follow you is important, and how to stay focused on your ideal customer avatar.

“I like your dog, but I don't want to see six posts about your dog. Make sure that five of those posts are teaching me about your service. Give me tips on how I can get better at podcasting, how I can monetize my business, how I can lose weight, how I can stop smoking, and I will pay you back by buying something from you sooner or later.” -- Krista Mollion on The Recognized Authority podcast

“LinkedIn is a redistribution channel. Social media is not the end goal. The end goal is to get them to follow you back to wherever you want them to go. You're going to the city to get people and take them back to your beautiful woodside cottage.” -- Krista Mollion on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/grow-your-business-on-linkedin/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Last chance to join Authority Labs

Thu, 22 Sep 2022 00:31:19 +0000

Last chance to join Authority Labs. 1 seat remaining.

The next iteration of the Authority Labs mastermind group is starting next Tues 27th Sept.

Authority Labs is a high-touch group program aimed at helping experts & consultants - like you! - to build authority rapidly. There is one seat remaining in this cohort.

In this episode, I interview Rene Morozwich, one of the original members of the group. I asked her about her experience being part of the group to give you a flavour of what it's all about, and walk you through some of the details of the program

Please listen to see if it’s something that might be a good fit to help move you forward in building your authority.

If you're interested in learning more, let's get on a quick 15-20 min Zoom call. There's no hard sale pitch - I just want to help us figure out if the program is a good fit for you, and if you're a fit for the group!

Book a call before Tuesday here

How to Create Bingeworthy Content with Tracy Hazzard

Mon, 19 Sep 2022 05:01:06 +0000

As consumers, we love to binge on content. Netflix discovered this a few years ago and started releasing entire seasons of TV shows in one go.

Podcasters know this because we get messages from listeners saying things like "Hey, I found your show at the weekend and just listened to 35 episodes". (It's astonishing, but it really does happen!)

YouTube creators know all about it, and try to make it so that it's not just one video, but their entire channel that is bingeworthy."

In this episode, Tracy Hazzard and Alastair McDermott discuss what makes some content bingeworthy and other content NOT, why some creators' approach is far more effective, and why podcasts are particularly bingeable.

They also discuss why blogging is still hugely valuable, the connection between deep expertise, curiosity, and curation, and how to use curation to help your audience find the content relevant for them.

“When somebody is a deep expert, they curate really well within their area, they're choosing guests and topics really well, the way they ask their questions narrows in on the most valuable takeaways. That's their binge factor.” -- Tracy Hazzard on The Recognized Authority podcast

“If we show care for others and we're putting our audience first, we're putting what's in your best interest first. If I do that, then I build trust faster than me saying "I'm an expert, I'm an authority". I don't have to say that, if I'm out there putting out things that are useful to you.” -- Tracy Hazzard on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/create-bingeworthy-content/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Repurpose & Distribute Your Content with Justin Simon

Mon, 12 Sep 2022 05:01:09 +0000

Creating & publishing content is time consuming. And yet it's an essential step in building authority. But if our target audience never sees our content, all that time and effort goes to waste. How can we ensure our audience sees our content?

In this episode, Justin Simon and Alastair McDermott discuss content transformation, why & how to repurpose your content in a way that saves time, and frees you up to create more content, work on client projects, or simply take some time away from the office.

They also discuss how you can build your audience, how niching down helps build authority, and the channels you can use to distribute your content to your audience.

“We prioritize time to create content without blinking an eye. But when we think about distribution, it's almost always an afterthought.” -- Justin Simon on The Recognized Authority podcast

“You will learn what it means to create a good post, and what that means for your audience. You'll only know by doing it, like I've learned what my audience likes, and what they don't like, by posting. I've tried different formats, and I have learned my voice. But I was only able to do that by posting consistently.” -- Justin Simon on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/repurpose-distribute-your-content/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Aligning Values and Business with Jeff Large

Mon, 05 Sep 2022 05:01:08 +0000

Values are what we stand for, the principles or philosophy we live by. But for many businesses, their values don't mean a whole lot.

In this episode, Jeff Large and Alastair McDermott get into the weeds on business values, discussing why they're important, how they can help you build a good foundation for success, and why they don't work.

They also discuss why podcasts work for business, what you should consider when planning your podcast, and mistakes to avoid.

“Eight to fifteen episodes in, they're asking why don't I have more traction? But what we miss is you didn't do a good enough job at the beginning. If your foundation isn't strong enough to stand on its own, it's going to be a lot harder when you get to the promotion phase.” -- Jeff Large on The Recognized Authority podcast

“Be authentic. Don't try to be something you're not. Figure out those values, figure out what is important to you, what actually makes you light up, when do you feel like you're thriving as a human. Try to pursue those types of things and just be yourself to a degree. Because if your foundation isn't straight, it's going to be really hard to be successful with the rest of it.” -- Jeff Large on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/aligning-values-and-business/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Creating a Signature Talk with Carol Cox

Mon, 29 Aug 2022 05:01:09 +0000

If you're like most consultants & experts, you can spend significant amounts of time creating new presentations, editing slides and documents. Yet often your hard work goes to waste when you decide not to use them. There is a better way.

In this episode, Carol Cox and Alastair McDermott discuss why you should create a signature talk, a simple framework to use for a signature talk, and how to repurpose your talk for different speaking engagements.

They also discuss why sharing your personal story, vulnerabilities and imperfections is important, and how to avoid the expert trap to go from expert to thought leader.

“Thought leadership is your area of expertise, your specialization, because that gives you your foundation. What do you want to see changed? The third element is your personal story, your personal journey, why does this matter to you? Then there's the fourth emotional courage to dig deep, and to share the vulnerability, the imperfections.” -- Carol Cox on The Recognized Authority podcast

“A signature talk is the foundation of what you want to be known for, the high level lessons and takeaways that you want to share with your audience. We use this framework so you're not starting with a blank document when you're creating your presentation, then you can repurpose it for different formats of speaking engagements.” -- Carol Cox on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/creating-a-signature-talk/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Creating a Category of One with Louise Courville

Mon, 22 Aug 2022 05:01:09 +0000

It can be exhausting to be a self-employed consultant. Often you're working more hours than you did when you worked your last corporate job. You are hustling to complete client work, fill your sales pipeline, and create content that meaningfully differentiates you from your competition.

In this episode, Louise Courville and Alastair McDermott discuss what it means to create a category of one, how to avoid being a commodity, and how frameworks can help you attract clients & build reputation.

They also discuss the importance of taking a stand against something, why to use a unique marketing mechanism, and how accountability can help you be more productive.

“How do you differentiate your message from everybody else? That's creating your framework. We pull the framework out and we usually make it into an alliteration or an acronym. We want it to be memorable and repeatable and portable.” -- Louise Courville on The Recognized Authority podcast

“The last part is the solid point of view that is different than everybody else's. You have to take a stand against something, and for something.” -- Louise Courville on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/creating-a-category-of-one/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

[Coaching] Podcasting & Social Media with Judson Rollins

Mon, 15 Aug 2022 05:01:09 +0000

Publishing is a crucial part of building authority, and there are myriad formats and platforms to choose from, including social networks, podcasts, and email.

Today's on-air coaching call features Judson Rollins, a pricing consultant who helps cargo transport providers increase their margins & grow their bottom line.

Judson and Alastair McDermott discuss how he can use podcasting, YouTube and email to build his authority and grow an audience.

Alastair gives Judson some strategies and tips to get more visibility and maximize the value of his podcast.

“Take a point of view! Don't... don't go with what everyone else is saying, don't try to be middle of the road. There really is no room to be the same voice that everyone else is being, it just doesn't work.” -- Judson Rollins on The Recognized Authority podcast

“History repeats itself and humanity keeps making the same mistakes over and over. Even as business people, the more we understand about history, the more we understand about humanity, the better we can serve our fellow humans.” -- Judson Rollins on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/coaching-podcasting-social-media/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Business Innovation with Monique Mills

Mon, 08 Aug 2022 05:01:09 +0000

One of the best parts of running your own expertise-based business is that you get to choose the business model & strategy that you use. But with so many options available it can be hard to figure out the best way for you.

In this episode, Monique Mills and Alastair McDermott discuss how to start a consulting business, how to think about innovation, and how to price expert services.

They also discuss why sales is just a conversation, how acceleration is important, and why you should remain consistent with publishing valuable information even when you're not getting a lot of engagement.

“Remain encouraged because every time you post everyone is not going to respond or engage with it. Remain consistent as you share valuable information that's entertaining and informative.

Because if no one knows what your message is or is even aware you exist, it doesn't matter what service you provide or how smart you are.” -- Monique Mills on The Recognized Authority podcast

“Sales is just having a conversation. There's nothing icky about it. Stop trying to push your product. Start with just trying to understand and know people.” -- Monique Mills on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/business-innovation/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Differentiate Your Consulting Services with Austin L. Church

Mon, 01 Aug 2022 05:01:08 +0000

The consulting marketplace is very crowded. Standing out from the crowd is essential if you want to avoid being lumped in with other providers, being seen as a commodity. But how can you differentiate when you are offering similar services?

In this episode, Austin L. Church and Alastair McDermott discuss how to position & package your offer in a different way so that you are differentiated from your competitors.

They also discuss the most effective way you can build trust with an audience, why you should use your clients' language to frame the problem, and the correlation between your pricing and the clients that you attract.

“At a high level, pricing is positioning. We often won't get the clients we want until we have premium prices that send the right signals. Think of Timex versus Rolex: people show more respect to a Rolex because it's expensive, even though they're functionally the same.” -- Austin L. Church on The Recognized Authority podcast

“We all have a relationship with money, and we think that we're charging what we're charging for good reasons. These beliefs that are in our operating system, most of them we pick up in childhood. We aren't even aware that we're forming beliefs about money, and then we carry them into adulthood.” -- Austin L. Church on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/differentiate-your-consulting-services 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Radical Authenticity with Gill Moakes

Mon, 25 Jul 2022 05:01:10 +0000

What does it mean to be radically authentic?

In this episode, Gill Moakes and Alastair McDermott discuss how radical authenticity can help you stand out in business, how to figure out the captivating part of who you are, and how to share that with others.

They also discuss how to be intentional about what you say and publish, how to make content creation easy for yourself, and how that can lead to business success.

“Radical authenticity is an absolute non-negotiable if you want to be successful in business. It's the one thing that will always allow you to stand out. No one else can be you as long as you are being absolutely authentically true to yourself. When we share that, that's the captivating part of who we are.” – Gill Moakes on The Recognized Authority podcast

“When it comes to growing a business, we consume so much conflicting advice that we almost become paralyzed. With this tsunami of advice that floods over us, we get so overwhelmed that we lose the ability to make decisions for ourselves. We want every single thing we choose to do in our business to be externally validated, or to be proven before we even try it.” -- Gill Moakes on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/radical-authenticity/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Creating Demand with Chris Walker

Mon, 18 Jul 2022 05:01:09 +0000

Demand generation is the new buzzword in marketing, challenging the status quo. But is demand generation really different, and is it superior to lead generation?

In this episode, Chris Walker and Alastair McDermott discuss why demand generation is important, how it is fundamentally different from other approaches to marketing, and how you can implement demand generation even as an independent consultant.

They also discuss the "dark social" and why attribution in marketing doesn't work, how to create content that gets you customers immediately, and how to use social comments to test content ideas.

“As an independent consultant most of your customers are not thinking about whether or not they need you. How do you get into the space where you're under consideration and educating those people from not knowing that they even understand the problems or the opportunities are whether or not you exist, to then wanting to come and work with you? That's the difference that unlocks business growth.” – Chris Walker on The Recognized Authority podcast

“Take that information and put it out on the internet for free. A lot of people think once the information is out there "no one's going to want to work with me" because they have the information. The funny thing is the information is a commodity, somebody's gonna give it to them - it's just whether or not it's going to be you.” -- Chris Walker on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/creating-demand/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Get Noticed Through Effective Communication with Jim James

Mon, 11 Jul 2022 05:01:05 +0000

Getting noticed by the right people - for the right reason - is what marketing is all about. But getting noticed isn't easy when there's an entire internet competing for attention. So how do we do it?

In this episode, Jim James and Alastair McDermott discuss why and how to get noticed, the practical elements of PR, and what are the elements of viral content.

They also discuss how to curate a book from podcast interviews, why listening first is such an important part of the process, and how to get in alignment with your audience.

“I think that one of the qualities of an authority is they stand out, and conformity rarely helps anybody to stand out. You have to be willing to take a little bit of risk, do something that shows that you're passionate about the subject.” – Jim James on The Recognized Authority podcast

“Many people start talking about themselves before listening to what other people are interested in. It's the social equivalent of going to a party and not even asking someone else's name but just saying "Hi, my name is Jim, let me tell you about me".” -- Jim on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/get-noticed-through-effective-communication/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Content Creation: Work Smarter Not Harder with Jaclyn Schiff

Mon, 04 Jul 2022 05:01:08 +0000

Creating and publishing content is essential to getting visibility and building authority. But content creation can be hugely time consuming, from writing initial outlines and drafts to actually writing long form content, or recording, re-recording and editing! Is there a way to work smarter, not harder?

In this episode, Jaclyn Schiff and Alastair McDermott discuss content transformation: why and how to repurpose your content in a way that saves time and energy, and frees you up to create more content, work on client projects, or simply take some time away from the office!

They discuss the fundamental differences between various content formats, why it's important to reorder a conversation, and how to use content curation to create high quality aggregate content.

“You're doing it for business purposes: to build brand awareness and to market yourself. That means thinking how do I position this, what can people benefit and learn from, how do I position it so that it will grab their attention?” – Jaclyn Schiff on The Recognized Authority podcast

“Fundamentally we want to do more with our content because our audience, the people we're trying to reach, they are never in just one place.” -- Jaclyn Schiff on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/content-creation-work-smarter-not-harder/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Developing Your Point of View with Alastair McDermott

Thu, 30 Jun 2022 23:08:06 +0000

Point of view is something that can distinguish you from the crowd.

It’s important, perhaps even essential, in building your authority and personal brand.

It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above all – opinions.

In this episode, Alastair McDermott takes a practical approach to developing a point of view, and talks about how you can use it to distinguish yourself from your competition, stand out from the crowd, and build your personal brand.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode - including the Point of View worksheet that you can copy and edit for yourself - in the show notes here:

👉👉 https://therecognizedauthority.com/point-of-view/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Grow a Newsletter with Dylan Redekop

Mon, 27 Jun 2022 05:01:10 +0000

If you've done any research on marketing your consulting business, you'll almost certainly have come across the advice to start an email newsletter or list. It's a relationship with your audience that you own directly, without the interposition of a third party platform. You'll often hear the phrase "don't build on rented ground" in relation to social platforms, and email is an answer to that. The mantra for many marketers is "build a list!"

In this episode, Dylan Redekop and Alastair McDermott discuss how to grow an email newsletter, the different types of incentives we can offer subscribers to join the list, and why giving away value for free is crucial.

They also discuss how to create a nurture sequence to welcome and prep new subscribers, how to use email courses, quizzes & challenges to increase signups, and why the welcome email is so important.

“When people sign up to our newsletters it's important for us to keep in mind that the inbox is a very personal space, and so when we are invited there we need to be really considerate of that.

We need to make sure that we're sending something that is worth sending and they will get value in receiving.” – Dylan Redekop on The Recognized Authority podcast

“When something like Elon Musk buying Twitter happens, it'd make me a little bit nervous if that was my only source of engaging with my audience.

But since I have grown an email list, I've taken those people and I've brought them into my own ecosystem where I can communicate with them, regardless of the platform I'm using.” -- Dylan Redekop on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/how-to-grow-a-newsletter/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Performing at the Highest Level with Joe Jacobi

Mon, 20 Jun 2022 05:01:09 +0000

In this episode, I speak with Olympic gold medalist Joe Jacobi about performance in sport and business.

This conversation takes a slightly different road from other episodes, as we talk about the relationship between success and identity, why energy is crucial for performance & capacity, and the importance of connecting with nature.

We also go a little tactical, discussing how to why course correction is crucial to performance, and how a coaching intervention won an Olympic gold medal.

“I've been on a start line of the Olympic Games where I've seen athletes who were so confident they believed in what they were doing, and they didn't have a good race. I've also seen athletes lacking confidence that went on to win a medal.” – Joe Jacobi on The Recognized Authority podcast

“If I told you a course correction would actually get you a gold medal at the Olympic Games, most people would say "You're crazy, that doesn't make sense! That's not the story of LeBron James or Kobe Bryant or Michael Jordan - just gritty and resilient and being better and stronger. That's not how sport works."

I'm here to tell you it can work like that.” -- Joe Jacobi on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/performing-at-the-highest-level/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Building Authority with Podcasting with Megan Dougherty

Mon, 13 Jun 2022 05:01:06 +0000

Creating and publishing content is a cornerstone of the authority building process. Audio podcasts are one of the options we have to do just that, and there are many choices we can make around podcasting that will impact on how much it helps us build authority.

In this episode, Megan Dougherty and Alastair McDermott discuss how to plan your podcast strategically in order to build your authority, how you can use podcasts for research, and how guesting on other people's podcasts fits into your authority building mix.

They also discuss why starting your podcast with a short run initial season is a good idea, the dynamics of conversational interviews, and how to grow your podcast audience.

“I think the networking and that relationship cultivation element of podcasting can't be overstated. "Hey, will you be on my podcast?" is this really natural opener to a relationship and you get so many touch points in the process to make a good impression, and so many reasons in the future to follow up again.” -- Megan Dougherty on The Recognized Authority podcast

“According to the data, yes, your podcast should be on YouTube. A shocking number of people listen to podcasts on YouTube, they just put the videos on plays in the background, they listen to it while they're going about their day.” -- Megan Dougherty on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/building-authority-with-podcasting/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Stress-free Consulting Proposals with Reuben Schwartz

Mon, 06 Jun 2022 05:01:06 +0000

Proposals are an essential part of winning business, but writing a consulting proposal is often a hugely time-consuming and frustrating process.

In this episode, Reuben Swartz and Alastair McDermott discuss how to create a stress-free consulting proposal, what elements are essential in the proposal document, and why presenting the proposal is such an important part of the sales process.

They also discuss how you should think about proposals (and why proposals are not brochures), how to use options and pricing curves, and where you can find proposal templates and resources.

“If you do the proposal right it doesn't feel like a necessary evil, which is what it used to feel like to me. It's kind of fun, almost like getting warmed up for the game. It's not something that you have to loath or be stressed out about.” -- Reuben Swartz on The Recognized Authority podcast

“When I started out, I was excited but also terrified and stressed out about how I supposed to write the proposal. I've subsequently learned that it happens to a lot of people, because I don't think we equip folks with the right way of thinking about proposals, and it turns it into this unnecessarily stressful event.” -- Reuben Swartz on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/stress-free-consulting-proposals/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Write a Book in 30 Days with Steve Gordon

Mon, 30 May 2022 05:01:08 +0000

Books have long been associated with authority and thought leadership. "He wrote the book on it", "She wrote the book on it" - that's how we describe a true expert in a field. "Consultant, author and speaker" is the byline for many thought leaders, and even the word "author" is the major part of authority. But writing a good, valuable, and useful book is a difficult, time-consuming process. Or is it?

In this episode, Steve Gordon and Alastair McDermott discuss why a book is the gold standard of authority building, why outlines are so crucial, and how to write your book in 30 days.

They also discuss the mistakes most authors make when writing, how to use a book as a referral tool, and how a podcast can help create strategic relationships.

“I had to write several more books to figure out what I was doing that allowed me to write them so fast. We started refining that process, and now our clients are getting them done in about 90 days. That's about 30 days of dedicated writing, 30 days of getting it ready to publish and publishing it, and 30 days of promotion and launch.” -- Steve Gordon on The Recognized Authority podcast

“As an expert who does really complicated and intangible things for your clients, a book is a great way to let them sample ahead of time. They experience what it would be like to work with you, because they're interacting with your thinking.” -- Steve Gordon on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/write-a-book-in-30-days/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Bonus Episode: Becoming a Recognized Authority - Alastair McDermott with Tamara Howard

Fri, 27 May 2022 17:11:45 +0000

Bonus Episode: Becoming a Recognized Authority - Alastair McDermott with Tamara Howard

To celebrate reaching 70 episodes, I have a special bonus episode for you!

I was recently on Tamara Howard's podcast The Better Way to Strategic Marketing where we had a conversation about authority and specialization.

Tamara is a super interviewer, and she has graciously allowed me to "re-pod" that interview, so here is the episode in full!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode and links to Tamara's podcast, website and social profiles in the show notes here:

👉👉 https://therecognizedauthority.com/bonus-becoming-a-recognized-authority 👈👈

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Be a Key Person of Influence with Chris Do

Mon, 23 May 2022 05:01:08 +0000

A key person of influence is someone who is able to separate themselves from the market, to command the lion's share of attention, and is able to charge a price premium. They are one of the few names mentioned whenever it's connected to a particular subject.

In this episode, Chris Do and Alastair McDermott discuss how you can become a key person of influence, why sharing the "secret sauce" is so important, and why it's better not to have a viral hit too early.

They also discuss how to create a hundred-day content strategy, the two types of YouTube channel you can create, and why you should specialize externally but generalize internally.

“Is there a benefit to sharing your work? If we don't share, if we don't write, if we don't produce content, how else will people discover you?” -- Chris Do on The Recognized Authority podcast

“When you have a viral hit and you've barely started to make content, you're still finding your voice. And a lot of people are showing up to see you still in that learning phase.

To me, it's better that you practice in relative anonymity. It'll give you more confidence, you'll find your voice, and you'll find the thing that you want to do.” -- Chris Do on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/be-a-key-person-of-influence/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Sell Expertise, Not Your Hands with Kevin C. Whelan

Mon, 16 May 2022 05:01:10 +0000

We often start out working on execution, implementing projects for clients after they've decided on strategy. Our former guest David C. Baker talks about this as "working with your hands". But we can have more impact, be more profitable, and enjoy our work more if we can shift back a step to the strategy phase, selling our expertise rather than the output of our "hands".

In this episode, Kevin C. Whelan and Alastair McDermott discuss why and how to make the shift out of selling implementation, a different approach to working with subcontractors & clients, and why Kevin sees being a fiduciary as crucial to his business.

They also discuss the pros and cons of using affiliate links, how to establish credibility in a niche, and how to think about choosing a different business model.

“Optimizing for trust is the biggest thing. It's easy to do when you're not financially incentivized by where they spend their money.” -- Kevin Whelan on The Recognized Authority podcast

“Your one to one work creates your methodology. Once you have it defined, you can then start to split off pieces of it and sell those independently of your one to one engagement as products, memberships and subscription products.” -- Kevin Whelan on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/sell-expertise-not-your-hands/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Specialization Case Study with ReeJade Richmond

Wed, 11 May 2022 14:23:10 +0000

Even just contemplating niching down your business can feel absolutely terrifying. That's why I think it's so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing.

In this bonus episode, ReeJade Richmond and Alastair McDermott discuss how ReeJade niched down her consulting business to focus specifically on memberships, how she saw results incredibly quickly, and the huge rewards that have come from the tighter focus.

A massive thank you to ReeJade for allowing me to record our Zoom conversation, and giving permission to publish it.

If you are interested in niching down and specializing your business, reach out and connect, I'm happy to get on a call with no obligations and let's see if I can be of help!

We're also starting a mastermind group in the next few weeks, so if you'd like to get some peer support and feedback on your journey, you can learn more about that here:

https://therecognizedauthority.com/group

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/specialization-case-study-reejade 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Creating Your Content Marketing Strategy with Heather Chavin

Mon, 09 May 2022 05:01:05 +0000

As independent consultants, our approach to publishing content is often haphazard and inconsistent: the topic depending on what issues are top of mind, and the schedule based on our client workload. One way to ameliorate that is to create a content marketing plan: some guiderails to help us stay on track.

In this episode,Heather Chavin and Alastair McDermott discuss what a content marketing strategy looks like for an independent consultant, how thinking of it as a funnel can be useful for content ideation, and why time management is key to successful content production.

They also discuss how to dig deeper into your client's problem and symptoms to create content ideas, how to analyse what's working in your content strategy, and why being number 1 is so important.

“The ability to craft the time to stop and reflect, and move into problem solving mode or move into development mode is really important.

Otherwise, just expect more of the same. Tomorrow will be just like today.” -- Heather Chavin on The Recognized Authority podcast

“We're willing to pay more for number one. We're willing to trust number one more because other people have told us number one is number one, right? Social proof is built into it.

If you want to cut through the noise, you need to be number one for the person who's looking for you.” -- Heather Chavin on The Recognized Authority podcast

👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/creating-your-content-marketing-strategy 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Building Your Podcast Funnel with Jonathan Baillie Strong

Mon, 02 May 2022 05:01:05 +0000

Podcasting is a hot topic, and you heard before on this show and others why you should consider both guesting on podcasts, and even starting your own podcast. But where to start?

In this episode, Jonathan Baillie Strong and Alastair McDermott discuss how to approach podcasting as an authority building platform. They talk about different formats of podcasts, how a podcast mini-series can be very effective at building authority in a specific niche, and how to create a podcast funnel for your business.

They also discuss podcast guesting, how to ensure hosts actually consider your guest pitch, and how to use video to promote podcasts.

“If you don't catch people's attention immediately with video, people tend to drop off.

The same thing doesn't really apply to podcasting.

When people listen to podcast episodes, they tend to listen to them all the way through.” -- Jonathan Baillie Strong on The Recognized Authority podcast

“Podcasting lends itself well to B2B, because a lot of B2B products and services are complex to understand, and have a lot of nuance to them.” -- Jonathan Baillie Strong on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/building-your-podcast-funnel/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Make More Time for Your Consulting Business with Faheem Moosa

Mon, 25 Apr 2022 05:01:08 +0000

If you're a consultant who wants to build authority, you need to do that through content creation. That involves writing and speaking. Publishing words, videos, or podcasts.

Every consultant who walks this path hits the same problem: lack of time. How do you find the time to deliver high pressure client projects, create content, and build a pipeline?

In this episode, Faheem Moosa and Alastair McDermott discuss how consultants can build a sales pipeline while you're also working on projects, understanding where your time goes, your productivity and priority management.

They also discuss how to make and deliver a Big Promise to your clients, how to partner with them rather than be a service provider, and how to start thinking like a business owner.

“The biggest mistake consultants make is not learning sales and marketing.

The world changes, industries change, politics change, technologies change.

Your business has to respond, and that requires sharp marketing & sales.” -- Faheem Moosa on The Recognized Authority podcast

“It's totally up to you if you want to do everything yourself. But if you have a goal of growing your business, and you feel that it's going to take 80 hours a week to do that, then it's prudent to hire somebody to take care of the lower yielding tasks.” -- Faheem Moosa on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/make-more-time-for-your-consulting-business 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Building Your Audience with Dan Sanchez

Mon, 18 Apr 2022 05:01:09 +0000

Effective marketing is difficult to get right, and independents like us have a lot to juggle when marketing ourselves.

Hubspot says that the biggest determinant of effective marketing is your audience. If we're not properly targeting our ideal clients, we might as well not be marketing at all.

In this episode, Dan Sanchez and Alastair McDermott discuss how to start building an audience, what types of channel to target, and how the different types of content can work for each channel.

They also discuss Dan's two channel rule, how to use long form and short form content synergistically, and how to use content to save time.

“Have one channel for short form content, one channel for long form content. Short form would be like LinkedIn, Twitter, Tik Tok, long form would be blogs, podcast, YouTube videos. Being okay with being all in on just two mediums is probably the best thing you can do as a solopreneur or independent consultant.” -- Dan Sanchez on The Recognized Authority podcast

“Get more out of your content, use your content to save you time. Whatever your long form channel is, use it to answer questions. Keep a list of all the questions you get, write the best possible answer that you can without customizing it for the client.” -- Dan Sanchez on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/building-your-audience/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Confessions of a Million Dollar Consultant with Alan Weiss

Fri, 15 Apr 2022 05:01:08 +0000

Growing a consulting business to seven figures seems an impossible goal for many independent consultants, but it is possible, and my guest today is the Million Dollar Consultant himself, Dr. Alan Weiss.

Alan is a polarizing character, probably the most polarizing figure in the consulting industry. During this conversation I ask him about his provocative and contrarian style, and he explains his perspective and why he likes to poke people.

At the same time, even those who aren't fans of that style have to acknowledge the huge contributions he has made to the industry through his publishing. His contributions to the body of knowledge are remarkable.

In this episode, Alan Weiss and Alastair McDermott discuss building authority through publishing, why to choose a contrarian position, and how to grow a consulting business.

They also discuss how to reframe a conversation with clients, why confidence is essential to success in consulting, and the importance of long-term relationships.

“I poke people, because people need to be poked! If you're on a plateau, that plateau erodes: the only way to be successful is to continue to grow. The secret to continued growth is innovation.” -- Alan Weiss

“How do I differentiate myself? I'm going to disagree with common practice. The readers hated it, wrote letters to the editor. I was so naive, I called to apologize. He said to me: they read it. That was an eye opener.” -- Alan Weiss

“There is something worse than no business. It's called bad business. Not all clients are good clients. There are some clients you just don't want to take on. And there are clients you have taken on that you need to fire.” -- Alan Weiss

“You have to walk into a client's office as a peer. They might have a larger office, they might have a $3 million or $30 million budget, they might have 1000 people working for them. But you are the expert.” -- Alan Weiss

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/million-dollar-consultant 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

The Compound Effect of Content with A. Lee Judge

Mon, 11 Apr 2022 05:01:06 +0000

Everyone is talking about how we should create more content. Write more blog posts, write more LinkedIn articles, start a podcast, do more video on social. But when we actually start creating this content it seems to be hugely time consuming for very little return on our efforts.

In this episode, A. Lee Judge and Alastair McDermott discuss the compound effect of creating content over time, and creating a body of work that builds your authority and personal brand.

They also discuss why and how you should capture your content in a way that you're comfortable with, how to get more from your content, and how to automate in a personal way.

“Content is a way to be ever present. Create good content and schedule it to go out over time. Then even while you're sleeping, you're meeting with clients. Your content's out there working when you're not.” -- A. Lee Judge

“You're competing with people who are not afraid to use a camera, they're not afraid to publish what they think. That's what you're competing with and it's your choice. You can choose not to compete, but the fact is that your competitors are out there and they're being seen.” -- A. Lee Judge

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/compound-effect-of-content/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

You Don't Need to Be Unique to Stand Out with Belinda Weaver

Mon, 04 Apr 2022 05:01:10 +0000

"Embrace what makes you different"

"Stand out from the crowd"

"Have a distinct point of view"

"Find your 'Blue Ocean'"

Everyone is telling us that we need to show how unique we are, how we are different from our competitors. Is that really what we need to do?"

In this episode, Belinda Weaver and Alastair McDermott discuss how to shine the spotlight on your business, yourself, and your clients so you become more chooseable to your ideal client.

They also discuss repurposing your existing content, how to connect with your clients like Velcro, and how to use transparency to build rapport and trust.

“When we make a purchasing decision, what we want to know is that the business can solve the problem that we have and have done so before for other people, and we also want to know we're going to enjoy the experience of working with them.” -- Belinda Weaver

“If I have to choose between a business that will tell me exactly what happens next and I have a clear sense of how the project will go, or a business that tells me none of that, I'm going to choose the business that gives me the roadmap. Because it makes me feel safer, more certain, and that's a very powerful trigger.” -- Belinda Weaver

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/you-dont-need-to-be-unique-to-stand-out 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Earning and Holding Attention with Ian Brodie

Mon, 28 Mar 2022 05:01:08 +0000

Attention is a currency, something we all spend on those who entertain us, and those who help solve our problems. In a cluttered, noise-filled world, getting your ideal client's attention focused on your content is difficult, creating content that will hold their attention even more so.

In this episode, Ian Brodie and Alastair McDermott discuss how you can earn the attention of your ideal buyers, and how to incorporate humour in a way that is congruent with your personality and style.

They also discuss what makes an effective lead magnet, how to inspire curiosity, and how fun is just another form of value.

“I think we get into problems when we think in theory. Don't do it in abstract, think about your actual clients. If there might be some things you could do that would damage your credibility with a real client, don't do those. But put it into real context.” -- Ian Brodie

“You need "long attention" if you're thinking about becoming an authority. People specifically paying attention to you and what you're saying, because that's going to increase your perceived expertise, build a relationship with them, they'll see you as the kind of expert they want to work with. ” -- Ian Brodie

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/earning-and-holding-attention/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Don't Overthink Your Content with Teodora Pirciu

Mon, 21 Mar 2022 06:01:06 +0000

We know that creating and publishing content is a key part of building your authority - you've heard it from many guests on this podcast. But yet it's still difficult to find the time to create that content. And even after we create it, we still need to deal with our perfectionism and other fears that hold us back from hitting the publish button.

In this episode, Teodora Ema Pirciu and Alastair McDermott discuss the difficulties in creating good content, why we shouldn't fear repeating ourselves, and how to avoid overthinking it all.

They also discuss tailoring the different types of content for each social network, what keeps people from repurposing content, and where to find great content for your LinkedIn posts.

“Many people are overthinking it. Every piece of text, every video, every tweet, and every LinkedIn post that you write is content, it's not like you have to create something fancy to start producing content. You're already producing content.” -- Teodora Ema Pirciu

“What keeps people from repurposing content is that we rush to produce more and more new content. We think "it doesn't make sense to repeat myself", but people need to hear the same thing more than once.” -- Teodora Ema Pirciu

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/dont-overthink-your-content/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Bland Content and Burnout with Craig Burgess

Thu, 17 Mar 2022 20:47:08 +0000

Special bonus episode: Bland Content and Burnout with Craig Burgess

This is a special bonus episode of the podcast, and it’s very different from our usual interview episodes. It’s a behind the scenes look at an impromptu conversation between Craig Burgess and I.

This is the first time I ever spoke to Craig and I thought our conversation was really interesting, and might be useful for someone out there to listen in. When we started chatting we had no intention of publishing this publicly, but as you'll hear in the recording I ask Craig for his permission to share it at the end because I thought it was might be of value to you.

The intention of the call was to talk about content creation and burnout, and we hit record about 5 minutes into the conversation as just as Craig explains to me what he wants to ask me about.

It's not amazing quality because we recorded our call on Zoom rather than the recording studio that I normally use, because it was originally intended for broadcast.

It’s a longer episode at just over an hour, and if you prefer the interview format episodes, feel free to skip this one.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉https://therecognizedauthority.com/bland-content-and-burnout/👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Build Your Personal Brand with Mark Schaefer

Mon, 14 Mar 2022 06:01:09 +0000

Building a personal brand is advice we hear a lot, but it's not always clear what that means, why it's important, or whether it's something we can approach in a deliberate way.

In this episode, Mark Schaefer and Alastair McDermott discuss why personal branding is overtaking corporate branding, the four key steps to building your personal brand, and the mistakes that a lot of people make along the way.

They also discuss entertainment value in business content, why an 18 month mindset in personal branding is essential, and how to look for qualitative and quantitative measures of success.

“Don't be confused, don't be overwhelmed. Just get focused, pick one thing. Don't be afraid. Don't be overwhelmed by the competition. What's going to bring you joy? What's going to ignite you, when you create this content? That's the minimum standards for your content.” -- Mark Schaefer

“Increasingly, the company brand is the personal brand. That's what people want to know: "Who is this person? What do they stand for? How do they treat their people?"” -- Mark Schaefer

“Be aware of qualitative measures of success: someone asking you a question, an invitation to be on a podcast, people sharing your content more often, commenting, leaving reviews. That's a signal that it's working. You're becoming known.” -- Mark Schaefer

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/build-your-personal-brand/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Create Your Product Ladder with Chris Lema

Mon, 07 Mar 2022 06:01:32 +0000

As consultants, we often think about having a single core offer - usually a high ticket offering. But it's not always a good fit for a lot of our potential clients, and there are some clients who are willing to pay more to get more. So how should we approach creating a product or services ladder?

In this episode, Chris Lema and Alastair McDermott discuss how to think about product ladders, including the three key offers you can include in your ladder.

They also discuss how content marketing is about telling a story, how to use frameworks to tell that story, and how Chris got it wrong about mattresses!

“Different people need different products, even when they're all saying "I need a hotel" or "I need a car". As service practitioners, who have high ticket offers, we act like everybody is the same. Do you have a "more for more" offer for people who want more? Do you have a "less for less" offer? You deliver less, they pay less.” -- Chris Lema

“All content marketing is about helping someone progress from A to B. But in order to get them over the hump of inactivity, to willing to do something, you have to tell them a story.” -- Chris Lema

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/create-your-product-ladder/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Making Video Marketing Easier with Nina Froriep

Mon, 28 Feb 2022 06:01:08 +0000

Video is the medium of choice for many, and the social platforms encourage and even incentivize us to upload videos directly. But so many consultants and experts are reticent to use video for marketing.

Video seems complex, expensive and time consuming to produce, and requires "a particular set of skills"... or does it?

In this episode, Nina Froriep and Alastair McDermott discuss how to make video marketing easier, including practical steps you can take to look better on camera, reduce filming time and have less editing work afterwards.

They also discuss the importance of framing, why to use a series of short "tips" videos, and what equipment you really need to make great videos.

“People are making video a lot more complicated than it needs to be. I want you to focus on your marketing strategy. The video part is a mechanical thing like writing an email, it should be just as easy to create a video.” -- Nina Froriep

“I love the month-long challenges because by the third week whatever isn't working with your workflows or the way you're creating the videos is going to fall apart. And so you're forced to address all the things that you aren't addressing.” -- Nina Froriep

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/making-video-marketing-easier/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Developing a Unique Point of View with Tom Critchlow

Mon, 21 Feb 2022 06:01:04 +0000

As experts, we hear the advice that we should have a distinct - maybe even unique - point of view that comes through in our work, when we speak, and when we write. But what does it mean to have a point of view? Do you need to sound like Alan Weiss or Gary Vee when you write?

In this episode, Tom Critchlow and Alastair McDermott discuss how to develop your unique point of view as an expert, and how to implement it in practice.

They also discuss publishing, both in terms of books, the value of blogging, and the value of writing with a single reader in mind. Tom tells the story of how he made several course-corrections or pivots over the lifetime of his consulting business.

“Sometimes developing a point of view isn't as much developing a new point of view, as much as recognizing which bits of your current opinions are distinctive or interesting or resonate with people.” -- Tom Critchlow

“Writing has been the tool with which I've refined and crafted a point of view on all kinds of things.” -- Tom Critchlow

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/developing-a-unique-point-of-view/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How To Build A Strategic Narrative with Guillaume Wiatr

Mon, 14 Feb 2022 06:01:07 +0000

Storytelling has been the topic du jour in marketing over the past couple of years. We all know we should use stories more in business, but what does that actually mean from a practical standpoint?

In this episode, Guillaume Wiatr and Alastair McDermott discuss a practical approach to using stories in business, the seven elements of a strategic narrative, and how to develop your origin story.

They also discuss the four different strategic narratives that can be used in your business, as well as further resources that can help you implement stories in a practical way.

“Most people think storytelling & narratives are about communication and marketing - and that's true. But it's also a very narrow understanding: a narrative runs your whole business. If you're a solo entrepreneur, the narrative that you tell yourself about why you're doing this job is extremely important.” -- Guillaume Wiatr

“The CEOs & founders are faced with the challenge of changing people's buying behavior. You can't just do that by just telling a bunch of stories. You have to frame your buyer's reality into a new narrative.” -- Guillaume Wiatr

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/build-a-strategic-narrative/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

The New Publishing World with Melissa G. Wilson

Mon, 07 Feb 2022 06:01:08 +0000

Book publishing has changed dramatically over the past couple of decades. Traditional publishing no longer has a monopoly on distribution, and authors can thrive independently. Hybrid publishing models are springing up. What does it all mean for experts who write a book?

In this episode, Melissa G. Wilson and Alastair McDermott discuss the new world of publishing, what's different about thought leadership books, how a series of books can be trademarked, and how to use books to build an audience.

They also discuss the importance of book covers, how to use Amazon to research ideas, and the reason why you should study fiction when writing nonfiction.

“The worst advice is write a book and then go to somebody for help. It would be like going into a hoarder's home, they take everything outside, then they say "this is all the throwaways", it's painful. So the most important thing is to spend time outlining.” -- Melissa G. Wilson

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/the-new-publishing-world/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How Content Can Save Your Business with Marcus Sheridan

Mon, 31 Jan 2022 06:01:05 +0000

Writing articles for your website or social media is hugely time consuming, and it's so difficult to find the time when you're already working long hours on client projects. But you need to make the time. Here's why.

In this episode, bestselling author & renowned speaker Marcus Sheridan and Alastair McDermott discuss how writing articles, answering client questions, and giving away "proprietary" secrets saved his business. The internet has changed the sales process forever, and we need to adapt to this new reality.

They also discuss how to become a better leader by asking questions, how to sound more authoritative, and why you should publish pricing information on your website.

“I realized that if I focused on the questions that nobody else wants to answer I can actually get gains really fast.” -- Marcus Sheridan

“I started seeing the patterns, I started to recognize the types of content that do better than others, and I continued to focus in on those.” -- Marcus Sheridan

“I was going to go out of business, so I don't have time to sit there and say "I don't have time". So instead of watching Game of Thrones, what did I do? I sat there and pecked away at the keys every night, I slept six hours instead of eight hours.” -- Marcus Sheridan

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/content-can-save-your-business/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Running a Consulting Business with Molly Angel

Mon, 24 Jan 2022 06:01:07 +0000

The business of independent consulting can be challenging, no more so than for a change management consultant in the healthcare industry in the midst of a pandemic!

In this episode, Molly Angel and Alastair McDermott discuss what it's like to run consulting projects in challenging times. Molly shares why she hired a business coach for her business despite having an MBA herself, some big mistakes she's made, and why it's important to loosen your grip on the reins in some circumstances.

They also discuss podcasting for consultants, and how to create an abundance of content ideas for your writing.

“I am very blessed to have a creative group around me who are my sounding board, a writers room that I can ping things off of. We'll have an hour-long call, where we'll throw out lots of different topics and we just kind of riff from there. And every single week we do this, it's a wealth of content.” -- Molly Angel

“People would say "You've got an MBA, why do you need a business coach?"

I ask "Do you think I can truly be objective about myself? I don't think so."

I credit my business coach with being the person who got me fixed in the right direction first, which was "figure out the money".” -- Molly Angel

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/running-a-consulting-business/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Research and The Journey to Authority

Mon, 17 Jan 2022 06:01:05 +0000

Last week, David C. Baker talked about the importance of research. In this week's solo episode, Alastair McDermott speaks about how research fits in with the Journey to Authority, and explains the Authority Maturity Model. If you are interested in growing your expert business and becoming an authority, this is for you.

On Thursday Alastair will be running a live webinar for consultants and experts on the topics covered in this episode, learn more at https://therecognizedauthority.com/webinar

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/the-journey-to-authority 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

The Business of Consulting with David C. Baker

Mon, 10 Jan 2022 08:01:07 +0000

Running a consulting business can be exhausting. How can we make consulting easier to sell, easier to price, and easier to predict?

In this episode, David C. Baker and Alastair McDermott discuss the business of consulting, including why research is crucial in positioning and standing out from your competitors, how to deal with the fears of niching down, and how to expand your services in a tightly specialized business.

They also discuss how to create a marketing plan for a consulting business, why we are always "leaving money on the table", and what keeps David on his toes in business!

“Research is a huge part of differentiation. Doing proprietary research and making that available to your clients is the only thing I know of that cannot be replicated easily.” -- David C. Baker

“What drives most consultants forward is that they're terrified of no longer learning something every day. Take that urge and keep looking at the same things a little bit differently, try to notice even deeper patterns.” -- David C. Baker

“Part of the definition of good positioning is that you have an identifiable, reachable target. If you're struggling with that, then you need to revisit your positioning.” -- David C. Baker

➡️ Learn more about Authority Labs: https://therecognizedauthority.com/authority-labs/

➡️ Learn more about the webinars: https://therecognizedauthority.com/webinars

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/the-business-of-consulting/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Using Case Studies to Build Trust with Kate the Case Study Copywriter

Mon, 03 Jan 2022 05:01:07 +0000

Selling consulting services is often selling the invisible and intangible. How can we better demonstrate the value of our services to prospective clients?

In this episode, Kate The Case Study Copywriter and Alastair McDermott discuss how case studies can help convert your prospective buyers. They can learn how you have helped businesses like theirs to achieve measurable results, and help you differentiate yourself from your competitors.

They also discuss how Kate niched down her consulting business, and how she changed her target market after choosing the wrong option at first.

“Do not be afraid to niche down. The fear is "if I niche down, I'm going to lose all these clients", but the reality is when you niche down you gain more entry into the market than you ever could have before.” -- Kate The Case Study Copywriter

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/using-case-studies-to-build-trust/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Accelerating Revenue Growth with Killer Positioning with Emily Omier

Mon, 27 Dec 2021 05:00:15 +0000

How do you give yourself the maximum chance of winning your ideal clients? What are the characteristics of clients that you are uniquely able to help? How do you know if your messaging is right?

In this episode, Emily Omier and Alastair McDermott discuss the differences between strategy, positioning and messaging, how to get more referrals, and how to make it easier for your clients to make a purchasing decision.

They also discuss being authentic, contrarian and developing a point of view.

“If you can't say what your product is in under eight words, you have a positioning problem.” -- Emily Omier

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/accelerating-revenue-growth/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Marketing is for Morons - and What You Should Do Instead with Michael F. Schein

Mon, 20 Dec 2021 07:00:11 +0000

For consultants, traditional marketing can often feel like an inappropriate tool for the job. In fact, sometimes it even feels like we're screaming into the void. But what's the alternative?

In this episode, Michael F. Schein and Alastair McDermott discuss how to use hype to grab attention, create curiosity, and build a tribe of like-minded people. They cover some fundamental strategies to achieve your business goals, including lessons from rock stars, cult leaders and business "celebrities".

They also discuss working on your point of view, networking, and why doctors recommended bacon as part of a healthy breakfast!

“I went out and I learned everything there was to know about SEO and funnels and the latest social media tools, and it didn't help me much at all. What I realized is that people have things in the reverse order: marketing should be anything that gets you up to bat to make sales.” -- Michael F. Schein

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/marketing-is-for-morons/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Why Positioning Is Crucial to Your Business with Shannyn Lee

Mon, 13 Dec 2021 05:00:14 +0000

As a consultant, it can often be difficult to be seen as meaningfully different from your competitors. Every consulting firm has - or claims to have! - smart people, great methodologies and tools, and every website talks about how they can solve complex business problems in a variety of industries. So how can you stand out from the competition?

In this episode, Shannyn Lee and Alastair McDermott discuss why positioning is crucial to your consulting business, why people fear positioning, and how your perspective and ideology helps differentiate you from your direct competitors.

They also discuss how experimentation can help you find what energizes you, the different business models for consulting firms, and why they are happy to be a training organization!

“Positioning is fundamental business strategy, it affects everything that happens in the day to day of your organization. When you're well positioned, you're very clear about every move that you choose to make, or anything you choose to walk away from, and there are lots of benefits that happen as a result.” -- Shannyn Lee

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/why-positioning-is-crucial/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

The Journey to Authority - Alastair McDermott and Philip Morgan

Mon, 06 Dec 2021 05:00:15 +0000

In this episode reposted from Philip Morgan's The Self-Made Expert Podcast, Alastair and Philip discuss what the journey to authority looks like, why you should cultivate expertise, and how publishing develops your thinking.

They also discuss when authority matters, how you know if you have authority, and the importance of specialization in building authority.

➡️ Learn more about Authority Labs: https://therecognizedauthority.com/authority-labs/

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/journey-to-authority/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Using LinkedIn for Lead Generation with Louise Brogan

Mon, 29 Nov 2021 08:01:09 +0000

LinkedIn can be a fantastic source of leads for consultants, but there's a lot of noise on the platform, especially since the start of the pandemic.

In this episode, Louise Brogan and Alastair McDermott discuss how to do lead generation on LinkedIn without spamming people or burning yourself out.

They also discuss Louise's specialization journey and how she niched down to just LinkedIn.

“That is where you get business on LinkedIn - you don't get it out on the newsfeed, you get it in the messaging inbox.” -- Louise Brogan

“Stop thinking of LinkedIn as a lead making machine, and start thinking of it as a place where you go to build a valuable network of contacts.” -- Louise Brogan

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/using-linkedin-for-lead-generation/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Choosing the Right Business Model for You with Chris Williams

Mon, 22 Nov 2021 08:01:10 +0000

When we first start our consulting business, very often we come in with a specific idea of how it's going to look, what our services are going to be, and how we're going to sell them. But the great advantage of being independent is the ability to change the rules, to choose a business model that suits us as an individual.

In this episode, Chris Williams and Alastair McDermott discuss the different business models that an independent consultant can choose, from high-ticket strategy projects, to coaching to group offerings, implementation projects and even hybrid options.

They also discuss how to have more fun and make more money in business! And of course, they talk about the importance of specialization!

“Folks, if you've not already figured it out by now: market specialization, niching down, picking out your avatar, your customer profile -- whatever you want to call it -- is so important.” -- Chris Williams

“You've got to own your expertise and believe it first, that's where that's where it all starts. And then all of a sudden you can get a vision for where it can go.” -- Chris Williams

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/choosing-the-right-business-model/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Grow Your Consulting Business - Alastair McDermott and Alisa Meredith

Mon, 15 Nov 2021 08:01:07 +0000

There are different stages to growing a consulting business: the strategies you adopt when you're getting established can be different to those you use to scale later.

Several weeks ago I attended a marketing conference called The Uprising, an event run by Mark Schaefer. I spoke with many of the attendees and speakers. One of the people I met was Alisa Meredith, and when we spoke, she invited me to come on to her live stream to talk about growing a consulting business.

This is our conversation, which covers topics from referrals and positioning, to pricing and product ladders.

My thanks to Alisa for having me on her show, and allowing me to use it as a podcast episode here!

“In terms of the number of clients that I need, I'm standing under the Niagara Falls with a small glass I need to fill up.

If there's somebody next to me filling their glass, it's not going to hurt me.” -- Alastair McDermott

“If you're starting a consulting business, try to build up a nest egg of cash first. That gives you the power to say no to bad projects.

You've got to get yourself into the situation where you can say no to poor fit projects as quickly as possible.” -- Alastair McDermott

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/grow-your-consulting-business/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Position, Monetize & Sell Your Expertise with Rochelle Moulton

Mon, 08 Nov 2021 06:01:08 +0000

The path to authority is a route to creating leverage and value beyond simply billing for your time. Authority allows you to work with clients who energize and inspire you, it allows you to stop pitching and instead have sales conversations with pre-sold clients and buyers.

In this episode, Rochelle Moulton and Alastair McDermott discuss Rochelle's new book "The Authority Code" where she outlines how to position, monetize and sell your expertise.

They discussed the importance of having a vision in finding your niche, building your authority and knowing your audience or customers.

“The limit to your price is the value that you create for your clients.” -- Rochelle Moulton

“You have to embrace your vision, not just for your authority, but for your business. Vision is where you get to be selfish, you get to say "this is what I want to do out in the world.”" -- Rochelle Moulton

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/position-monetize-and-sell-your-expertise/ 👈👈

-------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Charge More by Niching Down with Geraldine Carter

Mon, 01 Nov 2021 08:01:07 +0000

There is a direct connection between niching down and earning more money.

In this episode, Geraldine Carter and Alastair McDermott discuss positioning and specialization.

Geraldine outlines the direct connection between your specialized positioning and your ability to command higher fees.

They also discuss pricing new service lines, and how consultants tend to undercharge significantly.

“Underpricing is by far the number one pitfall when creating packaged services. When I work with my clients, and they tell me what they're going to charge for a certain thing, it's typically under by half, sometimes three times.” -- Geraldine Carter

“The more focused your position is in the marketplace, the easier it becomes for you to understand how to add value to your clients' businesses. You deeply understand where they get stuck, you start to see the patterns. You provide more valuable solutions faster, so your value goes up. And when your value goes up, your prices can immediately follow.” -- Geraldine Carter

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/charge-more-by-niching-down/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Increase Your Reach with Podcasting with Joe Casabona

Mon, 25 Oct 2021 08:06:53 +0000

Podcasts are rapidly growing in popularity in the B2C and B2B worlds with Joe Rogan and Spotify leading the drive. There's a lot of advice about podcasting available online, but much of it is missing an important nuance that applies to experts and consultants who are on the path to authority.

In this episode, Joe Casabona and Alastair McDermott discuss the realities of starting a successful podcast, pitfalls you need to avoid, and how to demonstrate your expertise to your audience.

They also discuss how much production and editing is needed to meet the quality bar, and how to pitch yourself to podcasts as a potential guest.

“Your goal in establishing authority is to get people to know, like, and trust you. And podcasting is a pretty intimate medium. Most people are listening with headphones, maybe they're doing something else, but they're mostly listening to you. And so it's an easy way to establish that trust.” -- Joe Casabona

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/increase-your-reach-with-podcasting 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Write a Successful Book with Anne Janzer

Mon, 18 Oct 2021 07:01:12 +0000

Most consultants have been told "you should write a book" at some point. But easy as that is to say, where do you start?

In this episode, Anne Janzer and Alastair McDermott discuss how to start writing your book, why writer's block isn't quite what people think it is, and how to think about success in relation to your book.

They also discuss how not to screw up your business emails, and why sharing failure is a generous act.

“Writing is a physical manifestation of deep thought, it's a chance to really dive down and think deeply. It gives you something that you're engaged with while you're thinking.” -- Anne Janzer

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/write-a-successful-book/👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How Quality Audio Makes You Sound Smarter with Norbert Schwarz

Mon, 11 Oct 2021 09:30:09 +0000

As authorities and experts in our specialist areas, we want our prospective clients to see us as competent, intelligent experts. But many of us are self-sabotaging and creating the perception of being less competent, less intelligent, having less expertise.

In this episode, Norbert Schwarz and Alastair McDermott discuss how audio and video quality exerts a disportionate influence on the perception of the speaker and data being presented.

Bonus: get your free guide to looking and sounding better on Zoom and webinars. Download for free at therecognizedauthority.com/thatsoundsgood

“What we found was very straightforward: if your audio sounds better you seem to be smarter, you seem to be more likable, you seem to be a better scientist, and even your research seems more important.” -- Norbert Schwarz

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/quality-audio-makes-you-sound-smarter 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Be Heard in a World of Noise with Carmel Finnan

Mon, 04 Oct 2021 10:42:36 +0000

The world is getting louder, more chaotic and it becomes difficult to hear your own voice amidst the noise around us.

In this episode, Dr. Carmel Finnan and Alastair McDermott discuss the importance of storytelling in communication, and how it helps in building your brand.

They also discuss how listening can play a major part in breaking through the noise.

“When we feel heard - when we as human beings feel another person has truly witnessed what we have said and taken it in - we will give that person our attention.” -- Carmel Finnan

“Make it personal. The whole point of storytelling is to personalise our communication, to start talking to each other as human to human.” -- Carmel Finnan

“You're just a human being connecting with another human being. Use that as your guideline when you think of storytelling and when you think of communication.” -- Carmel Finnan

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/be-heard-in-a-world-of-noise/👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Do Value Based Pricing with Ron Baker

Mon, 27 Sep 2021 09:00:06 +0000

"You should raise your prices" is advice you'll frequently hear on this podcast and elsewhere. But it's not that easy to implement.

In this episode, Ron Baker and Alastair McDermott discuss why pricing by the hour is a bad option, and why value pricing is better for the provider and for the client. They cover steps you can take to do value based pricing, and talk about the importance - and difficulties - of the value conversation.

They also discuss the recurring subscription model, which Ron calls "Value Pricing 2.0"!

“The value conversation is difficult because we've never been taught it, it's not part of the culture of how professionals work. We've always slid an engagement letter across the table with our hourly rate and hope the customer signs it.” -- Ron Baker

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/value-based-pricing/👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How Plants Were the First Marketers with Leo York

Mon, 20 Sep 2021 09:00:06 +0000

Marketing and branding are often conflated: the distinction can feel more like semantics. But there's a very real and easy to understand difference.

In this episode, Leo York and I discuss the primitive origins of marketing, how plants were the first marketers, and how and why color choice impacts how we think about brands.

We also discuss how experts can use the 3 Aristotelian modes of persuasion: ethos, logos and pathos, or the appeal to authority, the appeal to logic, and the appeal to emotion.

On a personal note, this was one of the most fascinating conversations I've had on the podcast so far, and I hope you enjoy it too!

- Alastair.

“Animals showed up, and now plants have a problem because they can't move. So plants did an amazing pivot where they decided to start marketing to these animals to get an advantage, rather than to be just destroyed by them. ” -- Leo York

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/plants-were-the-first-marketers/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Run a Successful Consulting Business with Michael Zipursky

Mon, 13 Sep 2021 09:00:12 +0000

Being an independent consultant can sometimes be a tough gig - but there are things you can do to make life easier for yourself!

In this episode Michael Zipursky and Alastair McDermott discuss how to run a successful consulting business, including details on how to niche, how to increase capacity, and why you should raise your prices immediately. They discuss how selling consulting services is different, and why conversations are so important.

Michael also shares why you should act like a musician when it comes to content marketing, and how to develop a content plan.

“When you're dealing with an organization, there's going to be multiple decision makers, there's going to be budgets, there's going to be different allocations of resources, there's going to be just a lot more factors that go into play. And therefore you're going to require a conversation.” -- Michael Zipursky

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/run-a-successful-consulting-business 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Tell If Your Brand Is in Adolescence with Evelyn Starr

Mon, 06 Sep 2021 09:00:18 +0000

After an initial growth period of several years, it's quite common for a business to hit an inflection point where they start to level off or even start to struggle.

In this episode Evelyn Starr and Alastair McDermott discuss how this happens and what you can do about it. Evelyn uses the analogy of teen adolescence to help identify the signs your brand might be in this period, and how to course-correct so you can start scaling again.

They also discuss the perils of working on a project without direct access to the client.

“You are not the complete owner of your brand. Your brand exists in the minds of your audience. Every time you have an interaction with them, those experiences factor into their idea of what your brand is. Your brand is what they expect to encounter from you next time.” -- Evelyn Starr

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/how-to-tell-if-your-brand-is-in-adolescence 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

How to Create Great Thought Leadership with Andrew Rogerson

Mon, 30 Aug 2021 09:00:00 +0000

What does it mean to be a thought leader? What is thought leadership content, and how is it created?

In this episode Andrew Rogerson and Alastair McDermott walk through the actionable steps that you can take to create thought leadership content, from the strategic overview to research, writing the content and then repurposing it in multiple ways afterwards.

They also discussed the importance of well-structured executive summaries, and why Kate is writing a book to help experts get their ideas across more clearly.

“If you think thought leadership doesn't work I would say you're probably not doing it right.” -- Andrew Rogerson

“Content is the future. I don't know what other forms of marketing can provide that kind of response, particularly when we can't do in person networking and take you out to dinner!” -- Andrew Rogerson

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/create-great-thought-leadership/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Create the Perfect Podcast Pitch with Mai-kee Tsang

Mon, 23 Aug 2021 09:30:10 +0000

Guesting on podcasts is a fantastic way to get your message in front of a new audience and build your authority. But the majority of pitches received by podcast hosts are terrible!

In this episode Mai-kee Tsang and Alastair McDermott discuss why most podcast pitches are bad, how podcast guesting is such a fantastic opportunity, and how you can create a "yes-worthy pitch" that is well received by the podcast host.

They also discuss how the advice to "put yourself out there" doesn't always work, particularly for people who have experienced trauma, and how you can take a trauma sensitive approach to visibility.

“The true power of podcast guesting, it is in the relationships, not how many podcasts you're on.” -- Mai-kee Tsang

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/create-the-perfect-podcast-pitch 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Stand Out As a Consultant with Luk Smeyers

Mon, 16 Aug 2021 09:21:57 +0000

Consultants are not in the business of selling methodologies - you're in the business of solving a client's problem. You need to be laser focused on your client and on solving their problem.

In this episode Luk Smeyers and Alastair McDermott discuss why consultants say that they don't have time to do marketing, and how this is a fixable problem.

They also discuss what Luk terms the "vicious loop to hell", which is if you don't invest time, you will always be like struggling to survive, you will lose trust in yourself and confidence in growing your business.

“Technical firms are all about their technology, their features. Consultants are not in the business of selling methodologies. You're in the business of solving the client's problem.” -- Luk Smeyers

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/stand-out-as-a-consultant/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Make PR (and Your Words) Work for You with Kate Warwick

Mon, 09 Aug 2021 09:36:55 +0000

The world of journalism and PR can feel nebulous to experts and consultants who don't interface with that world. But it can be a fantastic way to reach new clients and build relationships.

In this episode Kate Warwick and Alastair McDermott discuss how to develop your messaging and positioning to take advantage of PR.

They also discussed the importance of well-structured executive summaries, and why Kate is writing a book to help experts get their ideas across more clearly.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/make-your-words-work-for-you 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Improving Your Salescraft with Brendan McAdams

Mon, 02 Aug 2021 15:47:57 +0000

Most consultants love their work - but they don't love selling their work.

In this episode, Brendan McAdams and Alastair McDermott discuss how to qualify your prospective clients so that you can sell more effectively. We discussed the fundamental principles of sales that are often overlooked, and get into the psychology of why someone might not buy from you.

They also discussed what Brendan learned from marketing his first book, and what he's changing in the marketing of his second book.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/improving-your-salescraft

Connect with Alastair and The Recognized Authority

Subscribe to the email list at TheRecognizedAuthority.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Write Useful Books with Rob Fitzpatrick

Mon, 26 Jul 2021 09:51:14 +0000

Many consultants consider writing a book. It can be an invaluable marketing tool that can generate new business, demonstrate your expertise, and position you as the authority in your field. But from a business perspective, most books are a failure.

In this episode Rob Fitzpatrick and Alastair McDermott discuss how to ensure your book is actually useful to readers, which will result in better sales numbers and reach.

Rob also shared how to build a community around a book, and how not asking the right follow up question cost him $60,000.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/write-useful-books/

Connect with Alastair and The Recognized Authority

Subscribe to the email list at TheRecognizedAuthority.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Behind The Scenes: The Rebrand with Alastair McDermott

Fri, 23 Jul 2021 14:56:30 +0000

Behind The Scenes: The Rebrand

This one is a little bit different - it's a behind the scenes look at the rebrand that we did recently for the podcast where we rebranded from Marketing for Consultants to The Recognized Authority.

This episode is a conversation with my friend - and former business partner - Alistair McBride. We wanted to dig into the logic behind the rebrand, the choices, decisions and processes that we used.

This might be of interest to you if you're thinking about rebranding, or you are looking for ideas for your personal brand and your business brand.

WARNING: This is not quite as actionable as our typical episodes, so if you're looking for something super actionable, skip this one. There'll be another one coming out on Monday, and we'll be back into the normal routine.

But if you're interested in seeing a bit behind the curtains, discovering the logic behind this change of name and logos then stick around, and you might find this interesting!

Show Notes

Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/22

Connect with Alastair and The Recognized Authority

Subscribe to the email list at TheRecognizedAuthority.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Grow a Consulting Firm into a Business Empire with Peep Laja

Mon, 19 Jul 2021 09:44:02 +0000

Growing a consulting business is not easy, turning it into a business empire is a formidable challenge.

In this episode, Peep Laja and Alastair McDermott discuss how Peep grew his SEO consulting firm by niching down and creating high value content.

They also discuss how every company is becoming a media company for their niche.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/21

Connect with Alastair and The Recognized Authority

Subscribe to the email list at TheRecognizedAuthority.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

The Final Episode with Alastair McDermott

Fri, 16 Jul 2021 13:55:45 +0000

The Final Episode with Alastair McDermott

Marketing for Consultants will soon be no more.

In this short episode you'll learn why it's going away, and what's going to happen next!

We hope you'll stick around for the next stage of the journey!

Alastair & Aiko.

The Recognized Authority: Episode No. 20

therecognizedauthority.com/20

How to Productize Consulting Services with Alzay Calhoun

Mon, 12 Jul 2021 09:30:10 +0000

As a consultant, bespoke projects can sometimes get overwhelming as you have to customize the project specification and the delivery for every new project and client.

In this episode Alzay Calhoun and Alastair McDermott discuss how to productize your consulting services to leverage your time and maximise profits.

They also discuss how Alzay has used YouTube as a major channel in growing his business, and his tips for consultants who want to do the same.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e18-create-the-best-buyer-personas/

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Create the Best Buyer Personas with Adrienne Barnes

Mon, 05 Jul 2021 09:00:38 +0000

There's a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory.

In this episode, Adrienne Barnes and Alastair McDermott discuss how to create a buyer persona that's actually useful, and what to look out for along the way.

They also discussed the "jobs to be done" framework, the importance of having a business coach, and how to grow a consulting firm to $1MM in revenue.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e18-create-the-best-buyer-personas/

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Scale Your Consulting Business with Brad Farris

Mon, 28 Jun 2021 12:29:00 +0000

When you're trying to grow your consulting firm, there are a couple of inflection points you can hit that are difficult to push past. In this episode, Brad Farris and Alastair McDermott discuss how Brad now uses his extensive experience of buying agencies and creative firms to help owners to scale up without wanting to quit the business!

They also discussed specialization, raising prices and saying or writing things that other people couldn't say.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e17-scale-your-consulting-business/

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Leverage Your Expertise with Intellectual Property with Erin Austin

Mon, 21 Jun 2021 08:57:26 +0000

It's not always obvious what intellectual property assets you have, or their value to you as a business. It could be a signature methodology, an audit process, or something as simple as document templates.

In this episode, Erin Austin and Alastair McDermott discuss how intellectual property can play a vital role in your business.

They also discussed what it takes to go from being General Counsel in a mega corporation to running a solo practice.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e16-leverage-your-expertise-with-intellectual-property/

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Behind the Scenes Numbers with Alastair McDermott

Tue, 15 Jun 2021 15:21:19 +0000

Bonus Episode! Transparency Report: Behind the Scenes Numbers

Normally I do interviews, but today I'm doing a solo recording sharing what I call a transparency update.

If you're open to it, think that it's good idea to share some numbers from your business. It can be good for accountability, it can be good to be authentic, and it can help with trust. I think there's a lot of positives to doing it.

I got this concept from Rand Fishkin & SEOmoz.

You can see the video of this episode on YouTube at youtu.be/YZ7jF4SFvjI

Win More Clients by Working With Your Competitors with Dana Lindahl

Mon, 14 Jun 2021 09:28:31 +0000

It can be difficult to reach out and connect wth new people on LinkedIn without coming across like a spammer. In this episode, Dana Lindahl and Alastair McDermott discuss how to use LinkedIn to win more clients through outbound and inbound lead generation.

They also discuss how working with your competitors can be a positive, and how podcasts can play a useful role in increasing trust with your prospective clients.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Partnering to Reduce Risk & Do More Exciting Work with Frank Hannigan

Mon, 07 Jun 2021 07:00:13 +0000

Winning large projects as a solo consultant can be difficult. Partnering up with trusted peers allows you to pitch for bigger projects, smooth out the “feast or famine” rollercoaster, and allows you to brainstorm ideas with a knowledgeable colleague.

In this episode, Frank Hannigan and Alastair McDermott discuss how to get clients, do successful inbound marketing and have fun in business.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Bringing Joy Into Your Marketing with M. Shannon Hernandez

Mon, 31 May 2021 09:20:11 +0000

Marketing isn't often thought of as a joyful activity - in fact, it's usually quite the opposite, being thought of as stressful, ineffective, or even worse in the minds of some consultants. In this episode, M. Shannon Hernandez and Alastair McDermott discuss how to approach marketing in a joyful way that makes it less of a chore. They also discuss why consultants don't love their business, and what you can do about that.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Grow an Advisory Business to Six Figures in 2 Years with Paddy Delaney

Mon, 24 May 2021 12:02:09 +0000

The world of financial advice is dominated by large financial institutions in Ireland. Yet one independent financial advisor stands out as a trusted source of information. In this episode of Marketing for Consultants you’ll hear Paddy Delaney tell me how he used his podcast to grow his financial advisory business to six figures in 2 years..

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Stand the F*ck Out with Louis Grenier

Mon, 17 May 2021 08:22:31 +0000

[Explicit Language Warning]

How can you stand out from the crowd when you are offering the same services as a thousand other consultants? Radical differentiation is the answer.

In this episode of Marketing for Consultants you’ll hear Louis Grenier describe the steps you need to follow to Stand The F*ck Out.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Three Keys to Building Your Authority with Rochelle Moulton

Mon, 10 May 2021 10:13:10 +0000

Building your authority as an independent consultant is key to your success, getting inbound clients, and being able to charge higher fees.

In this episode of Marketing for Consultants you’ll hear Rochelle Moulton share a framework to build your authority.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Be a Seven Figure Consultant with Douglas Squirrel

Thu, 29 Apr 2021 23:08:09 +0000

People use the word "remarkable" quite often in conversation, but I think we don’t give much thought to the literal meaning. Douglas Squirrel has done just that, and made it a deliberate part of growing his solo consulting business to over $1MM in revenue. In this episode we talk about how he built a reputation in a small community by delivering big results.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Find Your Strategic Beachhead with Philip Morgan

Thu, 29 Apr 2021 23:07:19 +0000

Deciding how to specialize your business, and then actually implementing that decision are the two phases of specialization. In this episode, Philip Morgan and Alastair McDermott discuss the transition from generalist to specialized, and when specialization is less important. They also discuss when to use brand marketing rather than direct response marketing techniques.

Explicit Language Warning: note there are two very brief instances of explicit language - actually the title of a book - at 6m25s and 8m43s.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How Vertical Specialization Allows You to Punch Above Your Weight with Wolfram Moritz

Thu, 29 Apr 2021 23:06:17 +0000

You sometimes hear David vs Goliath stories in business, so when Wolfram Moritz told me how his 6-person firm beat a competitor with over 200,000 employees I wasn’t shocked but I had to know more about how they differentiated their firm.

In this episode, Wolfram and Alastair discuss vertical specialization and how to become the authority in a billion dollar industry.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Specialize: from Web Generalist to Industry Specialist with Sara Dunn

Thu, 29 Apr 2021 23:05:20 +0000

Sometimes it takes a kick in the teeth to realize you need to change something about your business. In this episode, Sara Dunn tells us about experiencing that frustration and how it motivated her to find her niche. She speaks with Alastair about the importance of specialization.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Build a Successful Consulting Business with Richard Newton

Thu, 29 Apr 2021 23:04:16 +0000

It can be difficult to figure out how to find your first clients and sell to them at the right price. In this episode of Marketing for Consultants you’ll hear Richard Newton share his insights on how to run a successful consulting business, how to find clients, and why he has published 13 books and counting.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Time Management for Superheroes with Heather Steele

Thu, 29 Apr 2021 23:03:14 +0000

As a business owner, simply getting things done can be difficult, but getting things done successfully while also care-giving is remarkable. In this episode, you'll hear from Heather and Alastair as they discuss how “superheroes” manage their time.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

How to Become The Recognized Authority with Jonathan Stark

Wed, 28 Apr 2021 16:02:09 +0000

Becoming an expert in your field takes a lot of work and effort. But if you want to be recognized as an authority, you need to do more. In this episode, you'll hear from Jonathan and Alastair as they discuss how to become that recognized authority.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Niching Down Your Consulting Business with Alastair McDermott

Wed, 28 Apr 2021 16:01:10 +0000

This is episode 1 of The Recognized Authority podcast where Alistair McBride came on to kick off the podcast by interviewing me about lead generation in the world of expert consulting services.

If you're an expert, the vast majority of marketing advice you see online is simply not relevant for your business. It's aimed at businesses that sell to consumers, tech companies that have budgets to burn, or small mom-and-pop retailers. And you know that the advice that works for them simply will not work for you.

In this episode, Alastair McDermott and Alistair McBride discuss lead generation for expert services businesses, why referrals dominate business development, and why niching down is so important.

They also discuss the importance of conducting original research, why selling consulting services is different, and how to become a recognized authority in your field.

Note that for the first 19 episodes, the podcast was called "Marketing for Consultants" and rebranded to The Recognized Authority in episode 20.

👉👉👉 Sign up for the free email course "How to Become The Recognized Authority" at TheRecognizedAuthority.com 👈👈👈

Trailer: The Recognized Authority Podcast Preview

Tue, 27 Apr 2021 18:38:31 +0000

How to Make $1 Million/Year as a Solo Consultant: The Recognized Authority (formerly "Marketing for Consultants") Podcast Trailer