He wrote a book called Crushing the Day Before It Crushes You. He went from tech support to C-Suite at a multimillion dollar consulting company. And he built his entire brand around one phrase: Call the Damn Leads.

This conversation was a lot of fun. Drewbie is one of those guys who has actually lived the stuff he teaches, and his audience has watched him do it in real time since 2017. We got into his origin story, how he built a lead generation system out of pure frustration, how he walked away from multi-six-figure residuals to start over, and why he still picks up the phone every single day.

We also talked about memes. Yes, memes. And you’re going to want to hear that part.

Key Takeaways

• Why most phone reluctance comes down to one of two things, and what to do about each one
• How Drewbie tracked more than a million dollars in commissions back to memes he sent in follow-up sequences
• The math that makes every call worth money, whether you close or not
• Why “calling the damn leads” has nothing to do with cold calling and everything to do with doing the work
• How to figure out your prospect’s preferred communication channel, and why forcing someone to get on a phone can kill the deal

Listen If You...

• Avoid picking up the phone and know it’s costing you sales
• Have leads sitting in your CRM that you haven’t followed up on in weeks
• Want a real conversation about what follow-up actually looks like across email, text, DMs, and the phone

Connect with Drewbie

Tag @callthedamnleads on any platform when you share this episode and he will personally follow up with you. He’ll also send you one of his books for free in PDF if you do it.

Visit: https://callthedamnleads.com

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Show

#MeetCoolPeople is where founders, creators, and entrepreneurs share real stories about building businesses that matter. Hosted by Ely Delaney, each episode goes past surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who actually build it.

People are exhausted. Fake reviews, inflated results, made-up income claims. It's everywhere. And honestly, I'm tired of it too.

This episode is about something I've been thinking about a lot lately, especially with the launch of The Follow-Up Code. Honesty isn't just a virtue. Right now, it's the clearest way to stand out.

This one digs into what honesty in marketing actually looks like in practice. Not the feel-good version. The real one.

Key Takeaways

• Only promote what you genuinely believe in. If you don't trust your own product, fix that before you say another word publicly.
• Affiliates and referral partners are fine. The rule is simple: promote it because you use it and love it, not because the commission is good.
• Tell people your shortcomings. Admitting what you don't do builds more trust than claiming you do everything.
• The long game pays off. Every honest promotion adds to a reputation that makes people want to work with you and refer others to you.
• Honesty connects directly to loyalty. When people know you're straight with them, they stick around.

Listen If You...

• Have been promoting things that don't fully feel right and aren't sure how to course-correct
• Want to build a referral-based business but haven't figured out why people aren't sending you more clients
• Are tired of competing with people who seem to be winning by inflating their numbers and faking their results

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Show

#MeetCoolPeople is where founders, creators, and entrepreneurs share real stories about building businesses that matter. Hosted by Ely Delaney, each episode goes past surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who actually build it.

I talk to a lot of business owners who've given up on email.

Open rates dropped. Nobody replied. They figured the tool was broken.

The tool is fine. The relationship is the problem.

This episode is a solo from me, pulled from the chapter about loyalty in my upcoming book, The Follow-Up Code. It comes down to one idea: people buy when they're ready, not when you want them to. Your job is to still be there when that moment comes.

Key Takeaways

• List size means nothing if the relationship is shallow. A 300-person list with real trust outperforms 16,000 overly pitched subscribers every time.
• Showing up consistently with value is what builds loyalty. It does not have to be about your product.
• People will save emails they don't want to lose. That's the sign you're doing it right.
• The "slacker email" is a simple, no-pitch message that restarts conversations with people you've lost touch with.
• Conversations lead to sales. You don't need a pitch. You need a starting point.

Listen If You...

• Have an email list you haven't touched in months (or years) and don't know where to start
• Keep sending newsletters that nobody replies to and wonder if email even works anymore
• Want to build the kind of trust where clients refer you to their family a decade after you first met

----

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Show

#MeetCoolPeople is where founders, creators, and entrepreneurs share real stories about building businesses that matter. Hosted by Ely Delaney, each episode goes past surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who actually build it.

There are two sides to integrity in business. Most people only think about one.

The obvious side is doing what you say. Deliver what you promised. Show up. If you say you're going to do something, do it. Most of us get that part.

The other side is where things get tricky. And it's the side that quietly kills your confidence when you ignore it.

In this solo episode, I'm talking about integrity. Not just toward your clients, but toward yourself and the work you actually do. There's a version of "keeping the peace" that's really just cowering. And if you've ever bent over backward for a client who was simply wrong, you know exactly what I mean.

Key Takeaways

• The best way to show people you can help them is by actually helping them, before they pay you
• How to handle a client who's unhappy without backing down on work you know was done right
• Why "the customer is always right" is one of the biggest lies in business
• The questions to ask yourself when you're deciding if a mistake was yours or theirs
• Why over-educating your clients on the front end prevents most of these problems from ever starting

Listen If You...

• Have ever caved to a client you knew was wrong and regretted it
• Are in a situation right now where you're not sure if it's your fault or theirs
• Want more confidence in how you handle pushback without losing the relationship

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Show

#MeetCoolPeople is where founders, creators, and entrepreneurs share real stories about building businesses that matter. Hosted by Ely Delaney, each episode goes past surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who actually build it.

When was the last time you followed up with someone and actually felt good about it?

If that question made you pause, this episode is for you. Most follow-up fails, and it fails fast. Not because people forget to do it. It fails because of what people say when they do it.

I've been working on something for several months now. My book, The Follow-Up Code, is almost here. And putting it together got me thinking hard about the core problem most people have with follow-up. They treat it like an ATM. Reach in, pull something out.

The people you want to work with, founders, CEOs, real decision-makers, they're not buying from someone who makes them feel like a credit card number. But flip the script a little, show up with something worth their time, a resource, a check-in, something you genuinely thought they'd like, and the whole dynamic changes. They stop dreading your name in their inbox and start looking forward to it.

Key Takeaways

• How sending something genuinely helpful shifts your relationship from vendor to trusted resource
• Why "I need to think about it" is often the truth, not a dodge, and what to do with that
• The simple consistency habit that keeps you top of mind without being pushy
• Why the follow-up process that works in B2B looks nothing like a traditional sales script

Listen If You...

• Have followed up once or twice and then given up, wondering why nobody responded
• Know you should be nurturing relationships better but aren't sure what to actually say
• Are building something real and want clients who come to you, not the other way around

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Show

#MeetCoolPeople is where founders, creators, and entrepreneurs share real stories about building businesses that matter. Hosted by Ely Delaney, each episode goes past surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who actually build it.

Most business owners don't have a task problem. They have a letting-go problem.

I got to sit down with Cathy Baillargeon, founder and CEO of Virtual Cathy, and this one hit close to home. She runs a US-based virtual assistance agency built around support that actually moves the needle. Not just task work. The real right-hand-person relationship that gets you back to running your business.

Cathy and I met at gathering get-together back in December and clicked fast. This conversation was no different. She has a straight-talk approach to what getting real help in your business looks like, and she doesn't hold back.

Key Takeaways

• Why "I'll just do it myself" is usually the most expensive decision you can make
• How the best VA relationships go way beyond tasks and become a true accountability and sounding board partnership
• What to look for in a client-facing VA, and why protecting your energy and time matters
• Why delegation is a skill set that takes practice, and what to do when it's not clicking
• How to hire for what you actually need instead of expecting one person to wear every hat

Listen If You...

• Are buried in email, scheduling, and quick tasks that eat your whole day
• Have tried getting help before and it didn't stick, and you're still not sure why
• Know you need support but don't know where to start or what to hand off first

Connect with Cathy

Find Cathy on LinkedIn at https://www.linkedin.com/in/cathy-baillargeon.

To book a consult or learn more about Virtual Cathy, head to virtualcathy.com.

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Show

#MeetCoolPeople is where founders, creators, and entrepreneurs share real stories about building businesses that matter. Hosted by Ely Delaney, each episode goes past surface-level advice to get into the mindset shifts, real talk, and hard-won lessons that actually make a difference.

Your business should feel lighter as it grows. For most founders, it feels heavier.

More people. More meetings. More opinions. Less gets done.

Nils Vinje has seen this repeat across companies of every size. The problem is almost never strategy. It is complexity. And the fix is simpler than you think.

Nils is a business growth guide based in Phoenix, Arizona. He works with leadership teams to strip things back to first principles. His job is not to tell clients what to do. It is to ask the right questions, in the right order, at the right time, until the real answers surface.

What You'll Learn in This Episode

• The 5 core principles every business needs: People, Purpose, Playbooks, Performance, and Profit
• Why right people for where you have been is not the same as right people for where you are going
• How vague expectations quietly kill your team's output
• The 4-step framework for running meetings that actually accomplish something
• Why copying another company's system usually backfires
• The Checklist Manifesto story that proves fundamentals save lives and businesses

Episode Chapters

[00:00] Intro and how Ely and Nils connected

[02:00] Why complexity is an injury and how businesses compensate

[06:42] The 5 Principles: People, Purpose, Playbooks, Performance, Profit

[09:00] Right people for where you're going, not where you've been

[14:20] Why templates and frameworks usually backfire

[19:22] The 4 things every productive meeting must have

[22:23] What happens in vagueness stays in vagueness

[26:25] The Checklist Manifesto and why fundamentals save lives

[31:50] Why everything starts and ends with the leadership team

Key Takeaways

Complexity is a leadership problem. When a business has too many priorities and too little clarity, everyone compensates. Things get built around the chaos instead of fixing it.

Nils's 5 principles work because they do not tell you what to do. They tell you what to focus on, in the right order. Getting the right people starts with knowing where you are going. Good meetings start with knowing the outcome. Setting expectations means actually setting them, not assuming everyone is aligned.

The checklist story says it all. A hospital cut infections from 11% to zero with a 5-step checklist. Not a new system. Not more training. Just fundamentals.

Resources Mentioned

• The Checklist Manifesto by Atul Gawande
• Nils Vinje's free 5-day email series: nilsvinje.com/blueprint

Take the Next Step

Connect with Nils Vinje: Grab his free 5-day email series, How to Scale Your Business Without Everything Falling on You, at nilsvinje.com/blueprint. He responds to every email personally.

You can also find him on LinkedIn here:

https://www.linkedin.com/in/nilsvinje/

Ready to fix your follow-up?

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Podcast

#MeetCoolPeople is where founders, creators, and entrepreneurs share the real stories behind building businesses that matter. Hosted by Ely Delaney, each episode goes beyond surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who build it. If you are tired of theory and want practical insights from people doing the work, this is your show.

Your competitors have similar prices. Similar services. Similar websites. So why does the customer pick them over you?

Most business owners assume it's about being cheaper or spending more on ads. It's not. It's about being memorable. And most businesses are doing absolutely nothing to create that.

Vance Morris went from Disney leader to bankrupt executive to carpet cleaner. Then he built a business his clients couldn't stop talking about. Not because of the cleaning. Because of the experience. In this conversation, he breaks down exactly how he did it and how any business can do the same.

Episode Overview

This episode is for business owners tired of competing on price and losing clients they should be keeping.

Vance spent 10 years inside Disney. He took those same systems and principles into a carpet cleaning company in Maryland. The results were measurable. A $5 gift box created $65,000 in additional annual sales. A custom phone greeting filtered out bad clients and attracted great ones. This is not theory. He runs three businesses using these principles today.

What You'll Learn in This Episode

• Why systems create freedom and how Vance works just 90 minutes a week on his cleaning businesses
• What "Disneyfying" your business actually means and how to apply it to any industry
• Why your marketing has two jobs: attract the right people and repel the wrong ones
• How a $5 box of cookies drove over $65,000 in additional revenue
• The difference between direct response marketing and Goodyear blimp advertising
• Why you'll get tired of your marketing long before your customers do

Key Insights & Takeaways

People don't just buy services. They buy how it feels to work with you.

The boring parts of running a business, answering the phone, showing up to a job, shipping a product, are all chances to create a story worth telling. Vance calls this "Disneyfying." It doesn't require a big budget. It requires intention.

The businesses that win long-term create tellable moments. Not just good service. Not just fair pricing. Something specific a client actually wants to share.

None of it matters if you don't implement it. Start with one idea. Build from there.

Resources Mentioned

• Vance's free gift: 52 Ways to Wow Your Customer Without Breaking the Bank at wow52ways.com

Take the Next Step

Connect with Vance Morris on LinkedIn: https://www.linkedin.com/in/vancemorris/

Ready to fix your follow-up?

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Podcast

#MeetCoolPeople is where founders, creators, and entrepreneurs share the real stories behind building businesses that matter. Hosted by Ely Delaney, each episode goes beyond surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who build it. If you're tired of theory and want practical insights from people doing the work, this is your show.

And then almost nobody showed up.

Or worse, they showed up, enjoyed the snacks, and disappeared without ever becoming a client.

Most business coaches and entrepreneurs treat events like a box to check. Shaquille Telford treats them like a system. And the difference is everything.

Episode Overview

This episode is for coaches and service pros who want in-person events to actually drive revenue, not just fill a room.

Shaquille Telford is the CEO of Easy to Refer. He started in financial education with no clients and no idea how to get them. A mentor told him to try events. He did one. Thirty people showed up. He walked away with clients. Now he helps coaches attract the right audience, secure sponsors to cover costs, and build referral systems that outlast the event itself.

What You'll Learn in This Episode

• Why a full room is not the same thing as a successful event
• How to define what "the right people" actually means for your event
• The cake vs. vegetables framework for making your event feel irresistible
• How sponsors work and who to approach when you're just getting started
• The 7-level communication strategy for filling seats without spamming people
• Why events without a clear call to action leave money on the table
• What makes people leave your event excited to come back next time

Key Insights and Takeaways

A full room is not the goal. The right room is. Ten people who genuinely need what you offer will outperform a hundred who showed up for the free lunch.

Sponsors reduce your financial risk. Any business that would pay to be in front of your audience qualifies. Pitch them on access, not exposure. "Here are the people, here is how many, here is what they want."

Fill seats by getting personal. Start with a public announcement, move to personalized emails, then calls, then one-to-one invitations. The more personal the outreach, the higher the yes rate.

Most importantly, make it a good event. People should leave thinking, I cannot wait for the next one. That is how a single event becomes a referral engine.

Resources Mentioned

• 7L: The Seven Levels of Communication by Michael J. Maher

Take the Next Step

Connect with Shaquille on LinkedIn: https://www.linkedin.com/in/shaquillet/

Ready to fix your follow-up?

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Podcast

#MeetCoolPeople is where founders, creators, and entrepreneurs share the real stories behind building businesses that matter. Hosted by Ely Delaney, each episode goes beyond surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who build it. If you are tired of theory and want practical insights from people doing the work, this is your show.

You're probably sabotaging your success without realizing it.

Every time you think "I'm so far behind" or "I should have started earlier," you're reinforcing the exact patterns keeping you stuck. Your habitual thoughts are not passive observations. They're actively shaping your reality, your energy, and the opportunities you can see.

This episode breaks down how to catch those destructive thought patterns and rewire them before they wreck everything you're building.

In This Episode

• How to identify the habitual thoughts that are sabotaging your success
• Why public confidence without private belief never works long-term
• The daily reset practice that rewires negative thought patterns in minutes
• How to surround yourself with people who lift you up instead of drain you

This Episode Is For You If You

• Catches yourself thinking "I'm not smart enough" or "I'm behind everyone else"
• Puts on a confident face publicly but struggles with self-doubt privately
• Wants to break the cycle of negative self-talk that's holding you back
• Needs a practical system to change your mindset without endless therapy

Resources Mentioned

• Daily Stoic Podcast by Ryan Holiday
• Meditations by Marcus Aurelius

Take the Next Step

Ready to fix your follow-up?

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About #MeetCoolPeople

#MeetCoolPeople is where founders, creators, and entrepreneurs get real about the mindset shifts that separate people who talk about success from people who build it. Hosted by Ely Delaney, each episode cuts through the noise to deliver practical insights you can apply immediately. If you're tired of surface-level advice and want to hear from people doing the actual work, this is your show.

You just paid someone to write your social media content. It's polished. It's professional. It sounds like every other business page on the internet.

Problem is, it sounds nothing like you. Your audience can tell. They scroll past because there's no soul behind the words. You're posting consistently, checking that box, but nobody's converting. You've got content that could belong to anyone, which means it connects with no one.

Sarah Chan built a six-figure copywriting business in her 20s by refusing to let clients sound like ChatGPT. After getting fired and joining Andrew Tate's The Real World program for $50 a month, she learned the frameworks and psychology that actually converts. But the real skill wasn't in templates. It was making copy sound human.

What You'll Learn

• Why joining a $50/month program after getting fired became the best business decision Sarah ever made
• Why copying ChatGPT output and posting it kills conversions before you realize the problem
• How Sarah built a six-figure business learning frameworks, buyer psychology, and revision in a tight community
• Why transitioning from AI content to authentic voice requires deleting everything and starting over
• Why authority issues and remote work dreams led Sarah to entrepreneurship
• How growing up in a broken home and surviving false accusations built the mental fortitude behind Unbreakable podcast
• Why Sarah turns away podcast guests who think age or success alone qualifies them

Key Insights

Most business owners either outsource to someone who doesn't understand their voice, or copy-paste ChatGPT and wonder why nobody engages.

AI can write decent sentences. But it strips out everything that makes you different. Sarah's approach centers on learning technical frameworks and buyer psychology, then layering in the human element that makes people stop scrolling.

Her business grew because she refused to let clients sound like everyone else. She pushes back. She tells people to delete years of content if it doesn't align. She turns away business when values don't match. That's protecting what copy is supposed to do: convert by sounding like an actual human wrote it.

Take the Next Step

Connect with Sarah Chan:

LinkedIn: https://www.linkedin.com/in/sarah-chan-35a2a2187/

Email: sarah@srqcopy.com

Phone/WhatsApp: 941-405-9746

Ready to fix your follow-up?

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

You book the gig. You show up. You deliver your talk. People clap. Maybe a few grab your business card. And then... crickets.

No leads. No follow-up. No clients. Just another speaking gig that looked good on LinkedIn but didn't do much for your business.

Most speakers treat stages like one-off performances instead of business assets. They chase free gigs for "exposure." They say yes to anything with a microphone. And they're not building systems to turn stage time into revenue.

Toni Caruso has spent over 30 years in live events and media. After years of helping entrepreneurs build speaking businesses that actually pay, she’s the Executive Director of the Ewomen Speakers Network, where she teaches what most speaker coaches skip: how to make money doing this.

In this conversation, Toni and I dig into turning speaking from a hobby into something that drives your business forward. We talk about picking the right stages, building genuine relationships, and why saying no to the wrong opportunities matters more than saying yes to everything.

Episode Overview

If you've been thinking about using speaking to grow your business but have no idea where to start, this episode is for you.

Toni shares her story of relocating from California to Texas and building a speaking community from scratch. We talk about what separates speakers who get paid from speakers who get ghosted. And she breaks down how to use stages to create real business growth instead of just racking up speaking credits that go nowhere.

What You'll Learn in This Episode

• Why most speakers fail to turn speaking into business (and what to do instead)
• How to build genuine relationships without being transactional
• The difference between exposure gigs and revenue-generating opportunities
• Why saying no to the wrong stages is more valuable than saying yes to everything

Key Insights & Takeaways

Speaking is only a business asset if you treat it like one.

Too many entrepreneurs say yes to every opportunity. They take free gigs that go nowhere. They speak at events that don't align with their ideal clients.

The speakers who succeed get strategic. They pick stages where their buyers actually are. They build systems to follow up with people who hear them speak. They say no to opportunities that don't fit their business model.

They treat relationships as the real currency, not just stage time.

Take the Next Step

Connect with Toni Caruso: Learn more about Toni and her upcoming workshops at ToniCaruso.com

Ready to fix your follow-up?

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

About the Podcast

#MeetCoolPeople is where founders, creators, and entrepreneurs share the real stories behind building businesses that matter. Hosted by Ely Delaney, each episode goes beyond surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who build it. If you're tired of theory and want practical insights from people doing the work, this is your show.

You're stuck in the same routine, the same business problems, hoping something will change while refusing to make yourself uncomfortable.

Jonathan Shkolnik has lived and worked across three continents. Tel Aviv to Moscow to Paraguay. Each move forced him to adapt and figure out what actually drives growth when you can't rely on familiar patterns.

As a business intelligence developer turned VP of Growth at Portali, Jonathan sees two problems everywhere. Businesses drowning in data but starving for insight. And people staying comfortable in situations that don't serve them.

In this conversation, Jonathan breaks down the metrics most businesses ignore, why his years in Moscow taught him more about risk than any MBA could, and how getting uncomfortable repeatedly is the only real path to growth.

Episode Overview

This episode is for business owners who feel stuck and professionals who know they're capable of more.

Jonathan moved to Moscow for two years and learned to work in brutal cold. He came back during COVID when the market was chaos. He pivoted through account management, finance, and business intelligence, spending three years learning to spot patterns most people miss.

But knowing the numbers wasn't enough. He was overworked, undervalued, with no time for relationships. So he left Israel three months ago and moved to Paraguay to start fresh.

Now at Portali, he helps bookkeepers scale by showing them the metrics that actually matter. Not vanity numbers. The data that predicts profitability and reveals which clients are worth keeping.

What You'll Learn in This Episode

• The one metric most businesses track that reveals almost nothing
• Why Jonathan spent two years in Moscow adapting to new markets
• How business intelligence reveals patterns buried in daily operations
• What three years of burnout taught Jonathan about staying versus leaving
• How Portali helps bookkeepers see which clients are profitable
• Why Jonathan chose Paraguay as his next chapter
• What separates people who talk about change from people who do it

Key Insights & Takeaways

Most businesses measure what's easy instead of what matters. They track revenue but ignore profitability by client. They celebrate new leads while customers quietly leave.

Jonathan learned this through three years as a BI developer. Which clients drain time without profit. Where bottlenecks hide. What actually scales versus what keeps you busy.

But being good at your job doesn't mean you're happy. He was overworked and undervalued. No time for relationships or himself. His resume looked great while his life felt hollow.

So he left Israel three months ago for Paraguay. Not because it was easy. Because staying comfortable was killing him.

Now at Portali, he helps bookkeepers apply both lessons. See the metrics that matter. And recognize when comfortable is just another word for stuck.

Take the Next Step

Connect with Jonathan Shkolnik: Find Jonathan on LinkedIn at https://www.linkedin.com/in/jshkolnik/

Learn more about Portali at https://portali.tech. 

Ready to fix your follow-up?

Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net and learn the five relationship-killing email mistakes that are costing you sales (and how to fix them without being pushy).

About the Podcast

#MeetCoolPeople is where founders, creators, and entrepreneurs share real stories behind building businesses that matter. Hosted by Ely Delaney, each episode uncovers the mindset shifts, failures, and frameworks that separate people who talk about success from people who build it.

What hit home for me was remembering the lesson from my first marketing mentor, Armand Morin: always figure out your Next Logical Step. It sounds ridiculously simple, but it’s huge. 

Here was Armand’s example: If you want 10,000 website visitors, you need a website first. So many people will focus on the traffic when they don't even have a website yet. It just doesn't make sense.

Focus on the thing right in front of you… then move on.

Here are some practical takeaways from the episode:

• Don’t get caught up in busywork. Separating what matters from the noise is key.
• Write down every “to do,” but only work on one at a time.
• Put distractions (like future steps you don't need yet) in a document and close it until you're ready.
• Next Logical Step: ask yourself, “What’s the ONE thing I need to finish right now?”
• Ultra focus beats information overload every single time.

I’m not immune to getting distracted myself. We’re all prone to chasing what's next. Training yourself to zero in on one step is a skill anyone can learn. Save the rest for later, and you’ll make more progress without the anxiety.

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If you’re tired of prospects ghosting you after your first conversation, grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

Let’s keep it simple, focused, and moving forward.

You've got a lawyer, an accountant, and a CFO. But they're all speaking different languages, and you're stuck playing translator while trying to run your business.

Most founders between $3 million and $10 million hit this wall. Your advisors multiply, but nobody's connecting the dots. Your attorney says one thing, your CFO says another, your tax advisor says a third. Deals fall through because your legal team didn't loop in finance. Tax strategies get botched because your CPA never talked to your lawyer.

Lee Stringham built FinLaw Orchestration to solve this exact problem. After running out of cash in his first business at 25, then spending years as both a commercial banker and practicing attorney, he saw the same pattern repeat across hundreds of deals. Smart founders getting stuck because their financial and legal advisors operated in silos.

In this conversation, Lee breaks down how he went from failed carpenter to building a firm that orchestrates financial and legal strategy for companies scaling from $3 million to $25 million and beyond.

Episode Overview

This episode is for founders tired of paying six figures for advisors who don't talk to each other.

Lee walks through his journey from blowing up his first construction company to becoming a commercial lender, then an attorney, and eventually realizing the biggest gap in professional services wasn't expertise. It was coordination. He shares the frameworks and mindset shifts that led him to build a business specifically designed to solve the orchestration problem that costs founders time, money, and deals.

What You'll Learn in This Episode

• Why running out of cash in three months taught Lee more about business than his degrees ever did
• The exact moment Lee realized smart advisors giving conflicting advice was costing founders millions
• The framework Lee uses to orchestrate multiple advisors without becoming the middleman
• Why most attorneys and accountants will never coordinate on their own (and what to do about it)
• The real reason businesses stall between $3 million and $10 million (hint: it's not strategy)
• How Lee transitioned from practicing law to building an advisory firm that coordinates legal and financial execution

Key Insights & Takeaways

You can have the best lawyer and accountant in the world, but if they're not coordinated, you're leaving money on the table and creating risk you don't even see.

Lee's background as both a banker and attorney gave him a unique view of how deals actually work. Legal structures that made sense in isolation created tax nightmares. Financial strategies that looked brilliant on paper violated legal frameworks. Founders spent their time managing their advisors instead of growing their business.

The solution isn't firing your team. It's adding orchestration. Someone who speaks both languages, understands both sides, and can translate strategy into coordinated execution.

Take the Next Step

Connect with Lee Stringham: Learn more about FinLaw Orchestration and how coordinated financial and legal strategy can help you scale without the chaos at FinLawOrchestration.com

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About the Podcast

Meet Cool People is where founders, creators, and entrepreneurs share the real stories behind building businesses that matter. Hosted by Ely Delaney, each episode goes beyond surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who build it. If you're tired of theory and want practical insights from people doing the work, this is your show.

Matt’s book, “Anti-Preneur,” is small but packs a punch. He’s big on creating assets and shifting your mindset, instead of chasing overnight riches or quitting your job on a whim. 

Matt shared his story of growing up with a scarcity mindset and how getting invited into a financial mastermind changed everything for him. He laid out why just having a 401k and working hard doesn’t cut it anymore, especially since the US is facing a huge retirement savings gap.

He’s on a mission to get businesses and professionals comfortable talking about real wealth creation. Not just picking a mutual fund, but knowing how to build and protect assets. 

My favorite part? His push to help leaders actually educate employees about money instead of just throwing pizza parties. If people understand how to set themselves up financially, it lowers stress, builds loyalty, and sets up a better future for everyone involved.

Here are a few standouts:

• Changing your mindset comes first, before any financial move.
• Wealth comes from creating assets, not hustling harder at work.
• Businesses should teach real financial skills, not just offer standard benefits.
• Group learning boosts results and accountability for everyone.

Want more of Matt’s insights? Find him on LinkedIn at https://www.linkedin.com/in/matt-markel, or check out his website at https://anti-preneur.com/ for the digital magazine and program info.

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Tired of prospects ghosting you after your first conversation? Grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

We looked back at our web design roots, trading stories about the days of hand-coding, Netscape Navigator, and Dreamweaver. It’s wild how websites have changed over the years, and Roger Jorns broke down what actually matters now.

If you’ve ever wondered why your site isn’t getting results, or what “a website should do” besides just sitting there, this is for you.

Here’s what stood out:

• A website should answer three questions: What do you do, why should someone care, and how can they get in touch.
• Most websites are missing a direct call to action. Don’t bury yours at the bottom.
• Spokes matter. Your website isn’t an island. Give people ways in and out: think LinkedIn, YouTube, podcasts, and lead magnets.
• Clarity beats cleverness. You have about five seconds to grab someone’s attention, so get to the point.
• Your About page isn't for bragging; it's where you show you understand the visitor’s problem and let your personality show.

I especially liked Roger Jorns’s approach to touchpoints. People won’t buy right away. It takes multiple exposures before anyone takes action, so your site needs to nurture, educate, and move people step by step.

If you’ve been treating your site like an online brochure, Roger Jorns explains how to shift that mindset. Your website is part of a bigger system and it should tell a story—not just toss out information.

Want to connect or get your site in shape? Find Roger Jorns at https://www.reanimationdesign.com. He’s got a free audit checklist and solid resources for business owners who want more from their digital presence.

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David opened up about his decision to unscale his business. He used to run a big team but realized his heart is in being a craftsperson, staying closely involved with clients instead of focusing on managing a staff. We talked about how “success” looks different at every stage of life, and how chasing someone else’s definition just leaves you drained.

David’s new book is all about “market eminence” – building visibility, respect, and brand preference, so you’re not just another option, but the only logical choice. He shared three sharp questions to help you create a contrarian slant and stand out from the noise.

We didn’t shy away from the fact that being authentic doesn’t mean following someone else’s “personal branding” template. David argues that it’s more about revealing who you really are, not just adding more layers. If you’ve ever felt pressure to scale or fake it to fit in, this is a conversation you’ll want to hear.

Key takeaways:

• Success should match your life stage, not outside pressure.
• Market eminence is about visibility, respect, and brand preference.
• Figure out what conventional wisdom in your industry you disagree with.
• Don’t cover up who you are to widen your appeal. You’ll only attract the wrong clients.
• Being yourself isn’t a task… when you stop trying, it gets easier.

Connect with David: Get the book and free resources at https://marketeminence.com

Find his other work at doitmarketing.com

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This topic hits close to home as I reflect on the year. We often hear about the “law of attraction,” but I brought up something far more grounded this time: your reticular activating system (RAS). That’s the part of your brain tuned in to what matters most to you at the moment.

Here’s how I see it: once you zero in on a goal or a passion, your mind starts pointing out opportunities you’d never noticed before. I used the example of buying a car—suddenly, that same make and model is everywhere you look. The cars didn’t magically appear; you’re just noticing them now.

The same thing goes for business, relationships, and your purpose. Once you’re clear, things come into focus. Some doors may have always been open, but it’s your awareness that changes. So I’m challenging you to get clear on what excites you as the year wraps up. There’s something powerful in writing down your purpose and narrowing your sights.

Here are some quick takeaways:

• Clarity sharpens your vision and helps you notice real opportunities.
• Your reticular activating system shifts your focus and reveals what was always there.
• Purpose and passion make all the difference in what grabs your attention.
• Writing down your goals pushes your awareness even further.
• The opportunities you want may be right in front of you—you just need to see them.

Want to connect or need help finding that clarity? Reach out to me.

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We talked candidly about what holds most people back. It’s rarely the tech. It’s that uneasy feeling of speaking to “no one,” or worrying about messing up and freezing mid-sentence. Kerry Barrett was refreshingly honest about her own stumbles, laughing off the moments that didn’t go as planned both in her reporting days and during live webinars.

She insists all you need to start is a phone and your face. Stop overthinking gear, lighting, and the finer points of background noise. Instead, begin by narrating a piece of your day. Record for 30 seconds and play it back. Watch for one thing you’d like to adjust. Don’t try fixing everything in one go.

Here are a few highlights:

• The “performance” fear is real: People freeze on camera, even if they’re fine speaking on stage. Just jump in and keep practicing.
• Recovery matters more than perfection: Have a handful of “outs” or one-liners ready. If you blank, just acknowledge it and move on.
• Progress is about repetition: Kerry Barrett and I both needed dozens of takes when we began. There’s no shortcut for reps.
• Start simple: A weekly “teach-it” video on LinkedIn is a solid first step. Don’t let tech or editing scare you off.
• It’s about sharing, not showing off: Audiences don’t care about a minor mistake. Don’t over-apologize or dwell on it.

If you want more support, Kerry shares regular tips on LinkedIn. Connect with here here:

https://www.linkedin.com/in/kerrybarrett/

If you want to really dive in with what Kerry can help with, learn more on her website at:

KerryBarrett.com

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

Michael is a US Air Force veteran, bestselling author, host of a top marketing podcast, and the founder of Buzzworthy Strategies. His company helps B2B service firms escape random acts of marketing and build a system that actually drives qualified leads.

He shared the difference between “strategy” and “tactics” in marketing, which is something too many business owners miss. Most folks jump from one shiny idea to another without thinking about the big picture. Michael shows how a good strategy decides which tactics matter, not the other way around.

Some gems stood out while we talked:

• Track What Matters: Michael’s “50/50 Marketing Paradox” hit home. Most businesses don’t know which half of their marketing works, so they cling to everything. Tracking and knowing your numbers brings clarity.
• Strategy First, Always: Random acts of marketing lead to wasted time and cash. Start with strategy, then use tactics to support it. That goes for email, websites, and anything else.
• Quick Wins Matter: He explained why getting clients a fast result (in the first 30 days, ideally three weeks) sets the stage for a longer relationship. Anchoring your clients in early success means happier clients and more referrals.
• Advocate Creation: The best marketing comes from clients who turn into fans. Done right, your client’s journey leads them to bring new business back to you.
• Client Fit Is Key: Michael shared his Predictably Profitable Prospect filter - core values, culture fit, and delivery readiness. Taking on the wrong clients just because you “need the cash” leads to pain.

Whether you’re new to B2B or deep in the trenches, Michael’s advice here is worth your time.

Connect with Michael:

• His book: https://ruleof26.com/
• His site:https://buzzworthystrategies.com/

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

Lauren breaks down how PR has changed in the last two decades. Think less about faxing press releases, more about crafting thoughtful stories that stand out in today’s crowded market. We talked about the real value in showing your business’s heart. Even in industries that people call “boring.”

We covered a lot, from building relationships with journalists to pitching stories without sounding robotic. Lauren had strong opinions about the right and wrong ways to get PR opportunities, especially how important it is to respect both your brand and the media’s time.

Here are my favorite takeaways:

• Start With Curiosity: The best stories come from asking questions and finding the personal angle behind the business. Even companies that feel “boring” have something special when you look closer.
• Build Real Relationships With Media: Journalists and reporters are people. Follow them, comment on their work, and communicate like you would with any colleague. Mutual respect gets better results.
• Quality Over Quantity in Pitches: Don’t spam generic pitches or hire cheap firms that do. Lauren stressed how badly that hurts your reputation. Invest in someone who learns your story and can match you to the right opportunities.
• Small Businesses Can Win at PR: You don’t need a big budget. Even solo founders can offer expert perspectives, become a resource for local media, and use platforms like podcasts to share their voice.
• PR Means Serving, Not Selling: Think about the value you bring to journalists, audiences, and clients. Make things easier for everyone and trust goes further.

Connect with Lauren:

• Website: https://KwedarCo.com/
• Podcast: The Impatient Entrepreneur Podcast (available everywhere)
• LinkedIn: https://www.linkedin.com/in/laurenkwedar/
• Social: @KwedarCo on most platforms

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"Let us be grateful to the people who make us happy; they are the charming gardeners who make our souls blossom." - Buddhist saying

Gratitude gets tossed around a lot in November, but this year I wanted to slow down and dig into what it really means, well beyond a quick “thanks.” I’ve grown a lot personally and professionally, and I noticed that intentionally focusing on appreciation is what helped me break out of some tough stretches.

I share why surface-level gratitude isn’t enough, and how deep appreciation can actually change your perspective and relationships. I talk about moving to Dallas-Fort Worth, making new connections, and how a single introduction kicked off a whole chain of positive events in my life.

I break down the daily practice that’s made a difference for me: writing five things I’m grateful for every morning. Plus I throw out a challenge for you to reach out to three people who’ve been your “gardeners” this year.

Here’s what stood out:

• The difference between quick gratitude and real, deep appreciation, and why the latter matters for happiness.
• How to spot the chain of events that led to something positive in your life, instead of just the outcome.
• The practical power of saying thank you, publicly and privately, to people who move you forward.
• Simple, specific ways to express appreciation (think audio or video messages, not just notes).
• Why intentionally focusing on gratitude rewires your mind, builds stronger connections, and reduces burnout.

If you want to connect or dig deeper, I’m always happy to connect with listeners. You can reach out to me directly if you want to chat further or if I can help with anything at all.

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Kristi is a marketing strategist who traded in corporate jargon for clarity. Her focus is pure strategy, helping purpose-driven businesses find their best approach, stop chasing every shiny object, and land on what works for them.

One thing that stood out for me is Kristi's analogy of a marketing strategist as a personal trainer. She's there to guide, plan, and hold you accountable, not to do the “reps” for you. That distinction really hits home for business owners deciding where they need help.

Our conversation covered why the classic marketing funnel still matters in 2025. Tactics and platforms may shift, but you still need to attract, convert, nurture, and close. Kristi explained how strategy, and sticking with tried and true frameworks, beats jumping to the next trend.

Key Takeaways:

• Strategy comes first. Chasing tactics without a plan leads to wasted time and money.
• Know your ideal client. It shapes your messaging and sets you apart from competitors.
• Your message needs to hit real pain points. Get out of your own bubble and speak your clients' language.
• Authentic storytelling builds connection. Personal brand and sharing your own journey create trust.
• Values matter. Kristi said alignment is more important than being “like-minded”. That’s where good collaborations start.

Kristi made a great point: if you’re not sure who your audience really is, start with clarity work before jumping into marketing strategy. Check out her podcast, Unfudge Your Marketing, and connect with her for real stories and lessons learned.

Connect with Kristi:

• LinkedIn: https://www.linkedin.com/in/kristimitchell/
• Website: https://kristimitchell.com/ (hit the Resources tab for free guides)
• Podcast: Unfudge Your Marketing 

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Jordan shared how he got into ghostwriting after years working with audiobook production and book marketing. What struck me is how he genuinely loves the long-form writing process. He's helped clients who either want to create something timeless at the end of their careers or entrepreneurs looking to boost their credibility as their businesses grow.

We covered everything from the myths about ghostwriting, what actually goes into writing a book, and how writing can serve both personal purpose and business goals. If you've ever wondered if a book can help you stand out or build trust, this is an honest take.

Here are some key takeaways from our chat:

• Process Over Perfection: You don't need a perfect book idea to get started. Jordan says it's all about collaboration and refining your message, even if you feel stuck or unsure.
• Legacy Matters: Legacy books aren't just for big names. Anyone who’s spent years gathering stories and expertise can create something lasting for the next generation.
• Ghostwriting Is Collaborative: It's not “set it and forget it.” The best results come when you're part of the process, putting your own voice and ideas into the writing.
• AI As a Helper: Jordan gave his straightforward take on AI. He uses it for brainstorming and organizing ideas, but still emphasizes the power of human thinking and editing skills.
• Know Your Goals: Whether you want credibility, leads, or just to get your ideas out in the world, be clear about your "why" before getting started.

Connect with Jordan:

• Website: https://jmring.com
• LinkedIn: https://www.linkedin.com/in/authorjmring/

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Craig’s got a unique take on marketing. Especially for crowded and commoditized industries. He helps businesses dig out their deeper story, especially those selling higher-ticket, trust-heavy services. 

If you've ever wondered whether adversity can shape smarter business strategies… Craig’s comeback tale after months in the hospital makes the answer pretty clear.

Here are some takeaways that really stuck:

• Your Story Is Your Differentiator: If you can’t stand out by what you do, stand out by who you are. People buy from personalities, not just products.
• Flaws Build Trust: Craig insists the thing most folks are scared to reveal (their vulnerability) actually makes others trust you. Sharing a weakness or a messy backstory can make your About page magnetic.
• Skip The Scripted Hero’s Journey: Don’t just list facts and “overcome adversity.” Make people feel something when they read about you.
• Authentic About Pages Matter: The About page isn’t a last-minute throwaway. Craig spends real time interviewing and writing for clients, using film techniques from the book “Stealing Fire from the Gods” to spotlight why you do what you do.
• Show Up As Yourself: People connect faster when they see your quirks and relatability. Craig’s story proves there’s power in owning your uniqueness.

If you’re in a crowded market and struggling to stand out, this episode is for you!

Be sure to connect with Craig:

• LinkedIn: https://www.linkedin.com/in/craig-andrews/
• Website: https://allies4me.com/

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

We covered a lot, including how HR isn’t just for big companies. Even if you’re a solopreneur or have just a handful of employees, setting up good habits now makes every stage of growth easier down the road. Rex kicked things off with the story of how he went from considering funeral direction (thanks, Mom) to becoming a calming force in HR for 30 years.

The real gem in Rex’s advice? Frequent, clear communication. Whether someone is a contractor or on your payroll, touch base regularly. Set expectations, ask what support they need, and don’t just leave them floating. Rex reminded me about the difference between delegation and abdication. If you’re hiring for skills you don’t have, give them the task, give them the process if it exists, and stay involved without breathing down their neck.

We swapped stories about personality profiles too. Rex recommends getting people’s strengths on paper and not picking clones of yourself. Hire someone whose skill set balances yours so the important-but-less-fun jobs get done well.

Here are a few takeaways:

• HR is about building up your people. The right support means better results.
• Never assume a top performer should become a manager. Some folks just want to do the thing, not lead the charge.
• Recurring check-ins create space for honesty and faster problem-solving.
• If someone isn’t the right fit, help them transition out early. Don’t wait until burnout or costly mistakes.
• Personality profiles are useful tools. But only if you and your team use them to learn and adapt.

Want to connect with Rex? Find him on LinkedIn at https://www.linkedin.com/in/rexjones/

Send a message mentioning this podcast so he knows where you found him.

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

I broke down a few common themes that kept popping up. 

The power of authentic storytelling. Guests like Graham Kuhn and Mario Wilson gave real examples of how stories shape the way we connect, learn, and grow.

Systems and structure came up a lot, too. Conversations with Scott Neal, Michael Stewart, and Dan Smink dug into building SOPs, delegating, and why automation isn’t about avoiding people It’s about freeing up time for deeper connections.

Another thing that stood out: winners prefer collaboration over competition. Andy Grider’s view on “coopetition” hit home for me. Supporting each other just works better, plain and simple.

Meaningful communication was a thread throughout. Both Dr. K and Julie Jones touched on what it takes to build lasting relationships. These are skills that go way beyond networking.

Many guests pushed the idea of celebrating your own quirks. We talked Renaissance Festivals, opera backgrounds, and AI cats, and MUCH, MUCH MORE! You name it. Being yourself really is the shortcut to finding your tribe.

Here are some takeaways I hope you’ll remember:

• Your story matters, tell it honestly.
• Automate, delegate, and drop the stuff you hate.
• Collaboration beats competition for business growth.
• Clear, warm communication goes further than tactics.
• Celebrate your weird side… it’s your greatest asset.

I want to give the biggest Thank You to each and every one of you that listen to the show and to every guest who helps to make it happen.

I appreciate you all!

✌️ 

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

Brian’s done over 400 speaking gigs since launching his business in 2001. He’s figured out how to help other speakers get on stages without giving away big commissions or wasting hours prospecting every day. Instead, he built a process that uses a smart mix of AI, virtual assistants, and his own experience, so his clients can spend less time chasing and more time speaking.

Brian and I got into what really makes conference speaking different from the typical “Speak to Sell” circuit. In his case, it’s much more about mindset, building long-term relationships, and always putting value first.

Highlights from this episode:

• Find Your Why: Brian says having a clear purpose matters. Are you speaking to sell or to serve? Get honest before you pitch yourself.
• It’s a Two-Way Street: Think about what the event gets from you, not just what’s in it for you.
• Mindset Is Everything: Success at conferences is tied to your attitude. If you want more gigs, focus on helping and connecting, not just showing off expertise.
• Be Ready for Anything: From schedule mix-ups to last-minute changes, staying flexible pays off for any speaker.
• Conference Gigs = Higher Stakes: This isn’t just a local lunch-and-learn. Audiences expect more. Go in prepared and treat it like a bigger stage.

Brian’s approach is all about real connection and being a “cool person” both on and off stage. If you want to see how someone blends business, generosity, and professionalism, Brian’s a great model.

E sure to connect with Brian here:

• LinkedIn:https://www.linkedin.com/in/brian-hilliard/
• Website: https://morepaidspeakinggigs.com

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

Brian & I met back in 2022 at the Million Dollar Mastermind event in Dallas (not long before I moved). Brian’s story is all about consistency and building relationships. He’s been hosting his radio show since 2012, logging over 600 episodes and interviewing some of the biggest names out there. He shared several honest insights about what it really takes to keep a show, or any content platform, going for the long haul.

We talked about mistakes new authors make, how to use a book to grow your business, and why sharing your story (any way you can) opens doors you never saw coming. We even got into the details of what ghostwriting actually looks like, and why you don’t have to be famous to hire someone to write your book.

Here are a few of my favorite takeaways:

• Consistency wins: Brian’s radio show sets a regular schedule so both he and his audience know exactly when to tune in. If you’re building any recurring content, locking in a time and sticking with it really does matter.
• A book opens doors: Forget about bestseller lists. A completed book can get you speaking gigs, bulk orders for events, and positions you as an authority overnight.
• Books don’t have to be long: Brian stressed the value of concise, easy-to-read books that deliver clear results. Sometimes the most powerful message fits in a smaller package.
• Ghostwriting isn’t just for celebrities: If you have knowledge and are short on time or writing skills, hiring someone to help get your ideas on paper can move your project forward way faster than you think.

Connect with Brian K. Wright:

• Main website: https://briankwright.com
• Book writing info: https://writeabookforyou.com
• Schedule a call: https://callwithbrian.com

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Graham is the founder of Focus Films, a video production company in Atlanta. He actually started out studying opera, then spent 20 years performing as a singer, but jokes that he did everything but opera. Eventually, his creativity and interest in stories led him toward video, beginning with filming wrestling matches as a teen, and years later producing weekly videos for his church.

What really stuck with me was Graham’s commitment to real stories. He talked about the difference between a scripted sales pitch and a truly honest, unscripted story. The way he approaches his work isn’t about flashy production; it’s about making people comfortable so the “real” version of them comes through. That matters, whether you’re a lawyer, a doctor, or a local business owner.

Some takeaways from our conversation:

• Authenticity connects more than any scripted promo ever could. People trust people, not robots.
• Most people sound stiff in front of a camera, but a friendly chat brings out their best.
• Your “why” means more to your audience than your credentials or years of experience.
• Simple frameworks (like before, during, and after stories for testimonials) can create powerful client videos — no jargon needed.
• Rising above the noise isn’t about being bigger, but about being genuine and letting character shine.

Want to connect with Graham? Check out his site: https://focusfilms.com

Or find him on LinkedIn: https://www.linkedin.com/in/gkuhn1/

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Charles and I first met at a networking event. Neither of us expected much, but we hit it off over geeky talk (think old Commodore 64 days.) That conversation set the tone for what you’ll hear in this episode: down-to-earth advice, zero sales pitch, just clarity on what actually makes businesses tick.

Here’s some of what you’ll get out of our conversation:

• Don’t chase shiny objects. Charles stressed that technology should always serve a purpose, not just be the latest thing you see online. It needs to improve your business, not slow it down or create headaches.
• Your time has real value. We talk about the trap entrepreneurs fall into by trying to do everything themselves. Outsourcing tech or admin tasks often saves money in the long run because it frees you up to do your highest value work.
• Plan first, then act. Charles is a big believer in clear, executable plans with actual deadlines. Perfectionism slows you down. Get your basics ready, then get out there and sell or serve.
• Ultra-focus beats being a generalist. As tempting as it is to offer everything to everyone, Charles learned to narrow his services and client base. Quality and customer satisfaction became his measure for success, not just revenue.
• Communication wins. We both agree: lose the jargon, speak in plain language, and solve actual problems for your clients. It builds trust and relationships fast.

Connect with Charles: Find him on LinkedIn (search Charles Ambrosecchia) at: https://www.linkedin.com/in/cambrosecchia/

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Let’s be real. The past few years have been tough, with challenge after challenge to overcome. I break down my five go-to questions that help me figure out whether I’m truly stuck, burned out, or just facing a bump in the road. Whether you’ve been tempted to quit or feel stuck procrastinating, these questions have helped me get clear and move forward.

Here are a few things I touched on in this episode:

• Pinpoint the real problem: Sometimes what you’re running from isn’t what you think.
• Will it follow you? If you quit, will you face the same challenge somewhere else?
• Build your toolkit: Sticking around may mean learning valuable skills by pushing through.
• Who else matters: Someone could be relying on you to see it through, even when you want out.
• Measure your future regret: Which choice, leaving or staying, will you wish you’d handled differently?

I shared how my own cycle of burnout happens when I don’t take time to rest. Sometimes, your brain is just desperately trying to get away from the grind. Other times, you may really need a change and that’s okay too… just make sure you’re clear on your reasons.

I truly believe most people give up too soon. Ask yourself better questions and you’ll get better answers. This episode is about slowing down, tuning in, and being honest with yourself.

As always, I love hearing your thoughts on these topics. Let me know what resonated and if this helped you see resilience in a new light. Want to connect or share your story? Shoot me an email or reach out on LinkedIn.

Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

Julie is a people skills strategist and business etiquette expert. She runs Today’s Professional Consulting and Development, helping others upgrade their leadership, people skills, and overall professionalism. We first connected at an event I was speaking at (shoutout to Sheryl Powers for connecting us!), and immediately clicked around our shared love for better communication.

Julie shared how she pivoted from classroom teaching to entrepreneurship, after seeing the gap between what’s taught in schools and what businesses actually want. She told the story behind getting certified in etiquette training, the pushback she faced, and why she stuck with it anyway.

We also talked a lot about why soft skills matter more than ever, especially post-pandemic. Julie explains how everything from showing up prepared to having a real conversation (not just texting) makes a difference.

Here are a few takeaways:

• The way you show up matters. People notice how you dress, how you greet others, and your overall presence, even on video calls.
• Being professional isn’t about expensive clothes, it’s about effort. Looking put-together leads people to trust you more.
• Face-to-face time is valuable. Isolation drains creativity and weakens relationships. Even introverts need community.
• Social skills are learned, not just “natural.” Anyone can improve with simple steps around etiquette, greetings, and active listening.
• Emotional intelligence is huge for leaders. Knowing your own triggers, reading others, and communicating across styles can boost your impact.

You’ll especially want to hear Julie’s thoughts on teaching kids these skills early and why family dinners may be the best training ground for young professionals.

Be sure to connect with Julie and let her know you heard her on the #MeetCoolPeople Podcast:

• LinkedIn: https://www.linkedin.com/in/therealjulieajones/
• Website: https://todaysprofessionals.com/

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

Tracy is the creator and host of Haunted Road Trip Show. She’s been in the afterlife communication field since 2011 and now leads both a top-ranking podcast and streaming TV show. We talked less about ghosts, more about what goes into actually pulling off a project like hers. From finding the right team to getting clear about your own vision.

She shared a lot about the realities of working with people, how plans can start as collaborations, then leave you doing it all solo, and why learning to ask the right questions is key if you want to build something solid.

Here are a few takeaways:

• Start simple, but get clear: Tracy began with a podcast, letting it grow as she learned what was needed and where she wanted it to go.
• Ask better questions: Don’t just look for someone who can do the job; get specific about what they can actually deliver. Sample work, references, the whole deal.
• Hold on to your mission: When things get hard, knowing exactly why you’re doing this keeps you moving forward.

We also talked about the impact of gratitude, giving back, and the trap of rooting for the underdog without asking if they really want to step up.

If you want to connect with Tracy, the best place is her Patreon, which links out to all her projects and socials.

Get the link to that and Tracy’s other resources here: https://tracystcroimedium.taplink.ws/

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

What stood out in this conversation is how we both see so many business owners, especially solopreneurs, working way too hard just to keep things moving. Michael specializes in showing leaders, big and small, how to actually step back, trust their plans, and build a business that runs without them being stuck at the center.

Here are a few things that really stuck with me:

• Don’t Skip the Plan: The most successful businesses have simple, clear plans. Most people honestly spend more time planning a vacation than mapping out what success actually means for their company.

• Automate and Delegate: If you do something more than twice, look for a way to automate it. Michael echoed what I always preach: anything you repeat (emails, follow-ups, instructions, etc) can be templated, systemized, or handed off. Even big companies miss out on this.

• Know Your Value Tasks: Michael shared Brad Sugars’ concept of, Are your daily tasks worth $5 an hour or $5,000? Most business owners spend way too much time on low-value tasks and get stuck earning low-value returns.

• Write Down What Success Looks Like: Instead of overcomplicating your business plan, spend an hour setting out what your business should look like in a year, what you love doing, and what you need to stop.

• Make Tiny Improvements: You don’t need to overhaul everything overnight. Michael suggests even tiny daily tweaks add up fast, and that’s what actually changes a business over time.

Michael is someone who’s been in the trenches and coaches from real experience.

Want to connect with Michael?

Find him on LinkedIn at https://www.linkedin.com/in/mj52art/ or head over to his website at  http://www.askmjs.co.uk.

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

Katie is the founder of Colorworks, brings nearly 20 years of experience in interior and exterior design, and hosts the Success by Design Podcast. Her background in both business and design gives her a unique, no-nonsense approach.

What I loved about this episode is how real and approachable Katie is. She started Colorworks out of her own frustration with flipping homes in Phoenix, realizing that much design advice doesn’t factor in real results, such as return on investment or how you actually feel in your space.

Katie broke down what makes an office or workspace feel right. Whether you’re running a company from home or managing a whole building. There’s no “right way” that works for everyone. Instead, it’s about finding what matters to you, and making small changes over time.

Key Takeaways:

• Lighting sets the mood. Switch out bulbs, add lamps, and use dimmers to fit your comfort.
• Biophilic design (bringing nature in) helps people feel and work better. Real or faux plants both help.
• Build your office or home workspace one item at a time. Start with one thing you love… art, a plant, or a favorite chair, and go from there.
• Let your space reflect who you are, not just what trends say. Functional items and personal touches matter just as much as style.
• Comfort and ergonomics are worth the investment. Find the desk, chair, or layout that fits how you really work.

Connect with Katie:

• Website: https://colorworks.design/
• LinkedIn:https://www.linkedin.com/in/deckerkatie/

Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

Today, I’m going to share the process of Right Effort & Getting Ultra Focused to help overcome these issues.

This episode was created for both my podcast and my 7th Fold Project YouTube channel as I feel that it applies in both areas. The idea hit me after talking with clients and friends who are feeling stretched every which way. Maybe you’re in that spot, too. You’ve got a stack of books, too many online courses, and a pile of business ideas, but it feels like you’re running in circles and not really getting anywhere.

We covered what “Right Effort” means, and how it can change not just your business, but your whole life if you truly pay attention to it. This principle comes from the Buddhist Eightfold Path, but you don’t need to study Buddhism to see why it matters now more than ever.

Here’s what I want you to remember from this episode:

• Focus Beats Hustle: Spreading yourself thin across 10 things leads to frustration, not results. Find that one thing you do best and double down.
• Know Your Audience: Get laser clear about who you serve and what problem you solve. The people doing well right now are ultra-niched.
• Simplify Ruthlessly: Stop trying to do everything. The more you streamline, the faster you see progress, and the easier your life and business become.
• Consistency Matters: Once you know what you do and who it’s for, put your message out there, over and over, in front of the people who actually need it.
• Less Is More: You don’t need to be everywhere or help everyone. Do more with less, and keep your sanity.

I’d love to hear your thoughts or how you’re applying this. If you want to watch the video, check out the 7th Fold Project on YouTube here: https://www.youtube.com/@7thFoldProjects. 

Or if you want more episodes like this, let me know. I’m hoping that this helps you find clarity this week.

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com and discover the step-by-step flow I help clients with in their email follow up machine!

Mario’s approach is refreshing. He doesn’t just focus on making you look good on camera. He cares about showing the real people in the company, not just the owner. We talked about how getting all team members on video can actually help you avoid the “bottleneck” where every client expects to work directly with the founder. Mario’s seen firsthand how showing the faces behind your company builds trust, helps close deals, and beats out competitors… even when your price is higher.

Here’s some things I took away from this conversation:

• Get Your Team On Camera: Don’t go solo in your business videos if you have a team. Show who’s doing the work behind the scenes.
• Brand Story First: The first video you should create is about why you started, what you do, and what makes your business unique. Skip the pitch, start with heart.
• Just Start, Don’t Wait: Mario’s advice? Use your phone, keep it simple, and get started. You’ll get better as you go.
• Use Client Questions for Content: Capture the questions potential clients ask. Each could be a quick video for social media.
• Behind-The-Scenes Footage Works: Record short clips of you and your team in action. It’s easy, real, and builds credibility with your audience.

If you’ve felt awkward in front of the camera or get stressed about making things perfect, Mario’s process will put you at ease. He even shared how editing can help smooth things out. Perfection is never the goal.

Be sure to connect with Mario at https://12mediagroup.com

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://BuildYourFollowUpMachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

Scott and I didn’t spend time talking about insurance. Instead, we focused on his process for building a team and the importance of systems in business growth. Whether you have a brick-and-mortar spot or you’re running solo from your kitchen table, his approach has something for everyone.

Here are a few things worth taking away:

• Don’t wait until you’re swamped to hire help - Scott’s advice: by the time you feel overwhelmed, you’re already late.
• Start your Standard Operating Procedures (SOPs) early - He recommends building checklists and video walkthroughs before you think you need them. This makes training and delegating way easier.
• Use tech to lighten the load - Scott talked about using tools like Stream Deck and even employing virtual assistants for repeatable tasks. This keeps his core team focused where it matters.
• Be honest about what you don’t want to do - Write a list, figure out what you’d rather hand off, and make that your hiring roadmap.
• SOPs aren’t just for future hires - they help you stay organized too, especially as your business gets more complex.

Scott’s practical approach helps any business owner think about the next step, not just the current one.

Be sure to connect with Scott at https://Neillinsurance.com

If you run a business and are shopping insurance, you’ll want to give Scott and his team a chance to save you a few buck!

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at ConvertMoreClientsNow.com/fum and discover the step-by-step flow I help clients with in their email follow up machine!

David explained how many technical experts get tossed into management roles without training or guidance. His approach centers on helping leaders understand themselves, get clear on their values, and play to their strengths instead of trying to be everything for everyone. He’s all about building real relationships, not just workstreams. David shared how this mindset shift helped a client organization grow from 25 to 80 employees, empower their technical staff, and expand their services.

I also asked David to give us some nuggets around the pitfalls many solopreneurs encounter: taking on too much alone, neglecting to document their processes, or ignoring personality differences on their small teams. 

We also talked about introversion, leadership burnout, and the importance of intention in business. 

Key takeaways:

• People-first leadership is a learned skill: introverts and technical folks can absolutely thrive here
• Self-awareness comes before strong leadership: know your own style so you don’t sabotage yourself or your team
• Start documenting what you do, even if you’re solo or just have a VA: it makes growth much smoother
• Proactive communication and understanding personality types will save you from team drama and burnout
• Get clear on your “why” before chasing the “how” - it saves you time and frustration

Be sure to connect with David:

• Find out your own Leadership Voice here: https://stewardyourbusiness.com/5voices
• Connect with David on LinkedIn here: https://www.linkedin.com/in/davidwcarr/

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at ConvertMoreClientsNow.com/fum and discover the step-by-step flow I help clients with in their email follow up machine!

We got right into Jake’s background. He’s spent decades training and studying how real conversations work. His philosophy is that while everyone wants to think we're unique, most of us share basic patterns in how we process information, communicate, and make decisions. That realization shaped his approach to both sales training and the software platform he created.

We talked a lot about Orchestraight, Jake’s SaaS product that’s built around his Neurostrategy framework. He explained that it helps solopreneurs and small teams clarify their message, nail their value proposition, and improve business conversations. It’s interesting to hear how many folks use his tool, from realtors to ghostwriters, to write bios, role play calls, and even communicate more effectively with investors.

Some of my favorite insights came when Jake shared his philosophy around sales: selling without selling. For follow-ups, he suggests sending prospects something of genuine value, like a useful article or book recommendation, instead of a “Just checking in” nudge. That “give-first” approach keeps you top of mind without coming off as pushy.

A few quick takeaways:

• First impressions on your headshot matter. Real smiles, posture, and authenticity build trust fast.
• Being one minute late to a call sends a strong negative signal, even if no one calls it out.
• If you drop a generic “book a time here” calendar link, it can sound lazy. Framing it as “Would it make sense to talk live?” increases your odds of a real connection.
• Most of sales is about perception, breaking prospect conditioning, and understanding our shared “coding” as humans.

Want to connect with Jake? Connect on LinkedIn at https://www.linkedin.com/in/jakestahl/ or visit http://www.orchestraight.com for more info about his platform and training.

Big thanks to Jake for a candid, tactical, and psychology-rich conversation!

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at ConvertMoreClientsNow.com/fum and discover the step-by-step flow I help clients with in their email follow up machine!

Gwen shares how her own experiences led her to study a variety of coaching modalities and ultimately develop a process that combines accountability, movement, and focused work sessions using the Pomodoro technique. I love her take on how group dynamics really fuel productivity for those who have trouble getting started or finishing projects by themselves.

Here’s what stood out in our conversation:

🎯 Key Takeaways:

• Power of Accountability: Gwen’s Get It Done Labs leverages the simple, yet powerful, act of saying your goal out loud to a group, which helps participants stay on task and finally get those nagging projects done.
• Structured Focus with Built-In Self-Care: The labs use a rhythm of work and break times (the Pomodoro method, tweaked for movement and real-life needs) so participants can focus deeply without burning out. Plus, Gwen brings in elements like dance and quick meditations during breaks.
• Community Support for Solo Work: For folks used to working alone (especially new solopreneurs), having a supportive group makes all the difference in actually making progress. And it’s not just about work; sometimes it’s about taking that much-needed nap, too.
• Real-Time Tracking and Reflection: Many participants, including service providers and authors, learn exactly how much time their tasks take… Which helps them price, plan, and pace themselves better in the future.
• Fun and Flexibility: Gwen keeps it light, structured, and fun, letting people find their groove whether they’re writing a chapter, managing admin work, or clearing clutter. Her labs make productivity feel far less lonely.

🔗 Connect with Gwen Lepard:

• Grab her free mini course: Seven Reasons Why You Have Trouble Working Alone at https://getitdonelabs.com/7reasons
• Learn more about her programs: https://getitdonelabs.com/

Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio course at ConvertMoreClientsNow.com/fum and discover the step-by-step flow I help clients with in their email follow up machine!

I had the pleasure of bringing on Jon Goehring, the talent behind Jon Goehring Voiceovers. If you’ve heard his work or seen his videos, you know he’s not just a guy with a good voice. He’s got a ton of knowledge about radio, podcasting, voiceover, and building real connection in your content. Jon got his start in local radio after realizing newspaper wasn’t the future, and when radio started to follow that same path, he pivoted again. This time into voiceover and podcast production, where he’s really found his stride.

We talked about how media and technology keep shifting, but the core thing that matters most is authentic communication. Jon and I shared a lot about the difference experience makes. Not just hitting record, but understanding your audience, being yourself (without faking it), and keeping things professional without being stuffy.

Here’s what really jumped out from our conversation:

🎯 Key Takeaways:

• Authenticity Connects: If you’re trying too hard to appear authentic, you’re probably not. Jon stressed the importance of being yourself and why listeners can spot a fake from a mile away.
• Professionalism Is About the Details: It’s not about having the most expensive gear. Make your bed, check your lighting, wear a clean shirt. Those little details add up, no matter your industry.
• Consistency Wins: Most podcasts don’t make it past the tenth episode. Decide you’re going to stick with it, even if it’s not flashy at first.
• Know Your Audience and Yourself: Don’t chase trends that make you uncomfortable. If it gives you the “ick,” skip it. Your real audience is attracted to your real voice.
• Evolve, But Don’t Lose Yourself: Platforms, tech, and tactics will change, but your transferable skills and genuine relationships are what last.

🔗 Connect with Jon Goehring:

• Find him on LinkedIn: https://www.linkedin.com/in/jon-goehring/
• Visit his website: https://www.jonathangoehring.com/

Mention you heard him on #MeetCoolPeople—he’s offering a complimentary 30-minute chat for listeners who reach out!

Want more ways to build real connections and turn them into clients? Check out my free training at ConvertMoreClientsNow.com/fum

If you know me, you know I don’t eat out often, unless it’s with someone else. For me, it’s not about fancy restaurants or what’s on the plate. It’s the people around the table, the laughter, the chance to swap stories, and to really connect. Whether it’s a low-key burger at In-N-Out or a little Cuban spot by Biscayne Bay, those shared meals have created some of the best memories of my life and career.

Here are a few things I hope you’ll take away from this episode:

• It’s About Connection, Not Cuisine: The real value of a meal out is in the people you share it with, not how fancy the food is.
• Everyone Should Feel Welcome: Pick places where everyone can feel comfortable and included, no matter their budget.
• Business Relationships Grow Over Meals: Getting together for a bite after an event is often where the most authentic relationships (and ideas) take shape.
• Real Conversations Matter: Stepping away from screens and into real, face-to-face conversations helps you really get to know people, both personally and professionally.
• Make Time to Break Bread: Don’t Let Months Slip Away. Schedule that lunch or dinner with a friend, client, or family member. It just might make your day.

I hope this episode reminds you to reach out, grab a meal, and make space for those genuine moments of connection.

If you want to connect or chat about ways to turn business relationships into real friendships, you can reach me, connect with me at https://connectwithely.com.

Now go schedule a meal with someone cool!

Dr. Kayvon’s path isn’t your typical story: he started as a medical doctor, then moved into web design, internet marketing, and now focuses on business coaching (and he’s been doing it since 2006!). What I found most relatable was his honesty around making a big career shift. Moving away from pain, following genuine interest, and being real about how tough those decisions can be.

We talked a lot about what makes messaging actually meaningful in today’s AI-driven world. Kayvon stressed that creating authentic, compelling messaging goes way beyond just having more content or using fancy copywriting “tricks.” He shared the real reason why being “memorable, unignorable, and referable” matters more than ever before.

Here are some of my favorite takeaways from our conversation:

• Authenticity Isn’t Something You Manufacture: Trying too hard to “be authentic” usually backfires. Dr. Kayvon says your unique perspective, even if it’s bold or different, is what truly connects you with your audience.
• Start with “What the Market Needs” (Not Just What You Think They Need): Kayvon’s strategy is to actually talk to people, gather real market feedback, and use those conversations to shape your offers and messaging, not the other way around.
• AI Can Polish, But Can’t Replace Heart: There’s nothing wrong with using tools like ChatGPT to help structure or brainstorm, but Kayvon makes sure the initial message comes from real experience and personal point of view.
• Use Conversations for Both Research and Connection: Those “no sales” calls? They’re gold for understanding challenges, shaping your content, and naturally building relationships that could lead to business or referrals down the road.
• Build Content Around Real Questions: Take the questions your audience actually asks AND the ones they should be asking. Together, they become a treasure trove of useful, high-impact content.

🔗 Connect with Dr. Kayvon K:

• LinkedIn: https://www.linkedin.com/in/drkayvonk/
• Grab his free 7-Day Client Conversion Fix email course here: https://c.kayvonk.com/7CCF

If you’re ready to stop blending in and start connecting with the right people in your market, Dr. Kayvon K is someone you want in your network!

Want more ways to build real connections and turn them into clients? Check out my free training at ConvertMoreClientsNow.com/fum

“G” brought some much-needed real talk about what it means to humanize both HR and LinkedIn. We nerded out on company culture, personal branding, and why fitting in is completely overrated (she lives by “Go where you’re celebrated, not tolerated,” and I love it). She shared her journey of shifting from corporate to entrepreneurship and how she now helps small and mid-sized companies build true employee advocacy and bold brands… starting from the inside out.

🎯 Here are a few of my favorite takeaways:

• HR Doesn’t Have to Be the Bad Guy: “G”’s mission is to reframe HR as a driver of culture, not an enforcer of cold rules. Her book, inspired by her DisruptHR talk, is all about bringing empathy and humanity back where it belongs.
• LinkedIn Beyond Job-Hunting: Whether you’re an employee or a business owner, LinkedIn isn’t just for finding your next gig. “G” empowers teams to bring out their unique strengths and become advocates for both themselves and their companies, all starting with knowing yourself.
• Start With Strengths: “G”’s foundation for career growth (whether you’re a company or an individual) begins with CliftonStrengths. When you know what you’re great at, you can build authentic personal brands and stronger teams.
• Leadership Sets the Tone: Authentic employee advocacy and positive workplace culture have to start at the top. If your leadership encourages people to shine, you’ll have a much happier and more loyal team.
• Smile and Network: “G”’s parting advice? Don’t underestimate the power of a genuine smile, putting yourself out there, and having real conversations—on LinkedIn or in line for coffee. You never know where those connections might lead!

🔗 Connect with G:

• LinkedIn:https://www.linkedin.com/in/gehanharidy/
• Website: https://goldensynergytouch.com/

If you liked what you heard, send “G” a quick note on LinkedIn and let her know you found her through #MeetCoolPeople. That’s how the best connections get started!

And if you want to see how my team and I can help you turn connections into clients, check out my free training at ConvertMoreClientsNow.com/fum

Rachael’s story is pretty unique. She didn’t chase AI because it was “the next big thing”—she started out experimenting with AI-generated art, especially cat-themed pieces (she is, after all, the LinkedIn Cat Lady), before bringing her prompting skills into her nonprofit grant writing and fundraising work. Over time, she figured out how to use AI to actually save time, reduce overwhelm, and get better results for both small businesses and mission-based organizations.

One thing that makes Rachael stand out? She’s not selling quick hacks or the latest tool. She focuses on a process she calls the “AI Persona Method,” which turns AI into customized, task-specific team members that sound and work like you (or even better, as she admits!).

🚀 Key Takeaways:

• AI Personas, Not Just Prompts: Rachael recommends creating distinct “AI employees” for specific tasks instead of trying to do everything with one generic chatbot. Each persona is job-specific and trained in your voice, making output more effective and authentic.
• Start Where You Are: Don’t get stuck figuring out the “best” AI tool. Rachael suggests using what you’re most comfortable with first, then stacking different platforms (like ChatGPT, Claude, Gemini) for different strengths.
• Save Time & Money Without Losing Your Human Touch: AI can help you buy back your time, especially if hiring is out of reach or you’ve had bad experiences with agencies. The key is still checking, refining, and putting your personal touch on the output.
• Nonprofit Superpowers: If you’re running lean on resources but high on mission, AI can help you multiply your impact—think faster grant writing, communications, or event planning… without increasing costs.
• Experiment, Learn, and Don’t Be Afraid: You can’t break AI by trying, so start small and keep improving as you go. The field is always changing, and Rachael stresses the value of curiosity and ongoing education.

🔗 Connect with Rachael Garnett:

• Grab her free Top 10 AI Personas guide: lp.eaaservice.com/top10
• Connect with her on LinkedIn:https://www.linkedin.com/in/rachael-garnett-eaas/
• Learn more at Eaas AI: https://eaaservice.com/

Be sure to check out my NEW Building Your Follow Up Machine Audio Course https://convertmoreclientsnow.com/fum

Andy and I actually started chatting online through business circles, but really hit it off once we uncovered a shared love for music (and being a bit old-school with our mixtape references). Professionally, Andy is Managing Partner and Chief Dot Connector at Domestic Growth Capital LLC, where he works with companies bringing world-changing ideas to market, helps hospitals and private practices navigate tough business problems, and loves connecting the right people at the right moment.

In this episode, we dug into everything from building solid business relationships, to the wild ride of working in healthcare, to the kind of life rules you need to stay sane and have a little fun.

Here are a few takeaways from our talk:

🎸 Make Your Own Rules: Andy shared his “Three Rules That Became Five” for choosing clients and business partners. Top of the list: work with people you genuinely like, trust, and who don’t create ongoing drama. Seriously, business is better (and a lot more fun) when you’re with the right people.

🎤 Focus on Solutions, Not Problems: One thing that stuck with me is Andy’s approach to only taking on clients who are looking for answers—not just complaining about the issues. It's a good reminder that if someone wants to stay stuck in the problem, it’s okay to say no.

👥 Quality Connections Matter: If you’re making introductions, Andy says to always explain the WHY. Give context, add value, and don't just say "you two should meet." This helps everyone get more from the relationship.

🎶 Music Brings People Together: Whether it’s running sound at a gig or just sharing your favorite mixtape, music is a universal connector and Andy’s stories about the music world prove it.

Abundance Over Scarcity: Andy looks for people who embrace collaboration, not competition. There’s more than enough room for all of us to win—lifting others up is part of the fun.

🔗 Connect with Andy:

• LinkedIn is the best place: https://www.linkedin.com/in/andygreider/
• Healthcare work: healthcareevolutiongroup.com

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Want to learn how to create your own evergreen follow up machine? Get The "Building Your Follow Up Machine" Audio Course for FREE here: https://convertmoreclientsnow.com/fum

Thanks for listening – and, as always, get out there and meet some cool people this week!

Ben and I go back, meeting through Oregon’s archery community. What started for him as a creative way to opt out of high school PE (seriously) turned into a lifelong journey. First just riding and helping out at a nearby horse barn, then catching the bug for horse archery after seeing a Facebook post, and eventually starting a business as a distributor for some top Asiatic archery brands.

I love Ben’s straightforward approach. For him, the joy’s in the simple stuff: the satisfaction of watching an arrow fly, the discipline of mastering an ancient skill, and the chance to teach and connect with others along the way.

Here are a few nuggets from our conversation:

🎯 Key Takeaways:

• Passion Can Lead to Business: Ben didn’t set out to be an instructor or distributor – it grew naturally out of sharing what he loves and helping new shooters find their way.
• Community Matters: it’s all about the people you meet, the friends you shoot with, and the connections that stick for years.
• Start Simple, Stay Consistent: Whether you’re just picking up a bow or trying to teach others, focus on the basics, find the right gear, and don’t skip the safety! (Which applies to pretty much anything in life!)
• Teaching Is Its Own Reward: Ben lights up talking about helping new archers get that “aha!” moment and become independent in their practice.
• Real Talk on Business: Product-based businesses bring challenges, from inventory to suppliers dragging their feet. But Ben’s advice? Keep communicating and don’t lose sight of why you started.

🔗 Connect with Benon Facebook at https://www.facebook.com/BenRothHorsesAreNeat

If you’ve ever been curious about horseback archery or just want to chat bows, Ben’s your guy.

And as always, if you’re looking to connect with more cool people (and maybe convert a few into clients), check out my free training over at https://ConvertMoreClientsNow.com.

I’ve had the privilege of knowing Dan first as a client, then as a friend, and now as an expert I genuinely trust to break down the “money side” of marketing. Dan’s story is a great peek into what it takes to switch from high-pressure, unpredictable project work to the stability of a subscription-based, digital service model. He’s also passionate about using modern marketing approaches to level the playing field for small and mid-size businesses… especially in industries like manufacturing.

Key Takeaways:

• Why Subscription Models Matter: Dan revealed why moving from one-off projects to monthly recurring services changed his business—and how this switch can help any company stabilize cash flow, improve scalability, and boost its overall value.
• The Power of Data-Driven Marketing: We talked about how digital marketing empowers even small businesses to compete with the big players (think: outranking Amazon and Home Depot on Google for niche terms!), all because digital gives you access to data print ads never could.
• Niche Down for Bigger Results: Dan explained how focusing on manufacturers lets him use his background and create real impact. Serving a less competitive industry means smaller businesses can see outsized gains from even small marketing investments.
• Understanding the Buying vs. Research Terms: Dan broke down the difference between “buying” and “research” search queries and how choosing the right ad keywords makes every marketing dollar go farther.
• Community Impact Through Manufacturing: Dan has a real heart for helping manufacturers, since every manufacturing job supports multiple other local businesses—meaning his work helps entire communities thrive.

If you’re thinking about diving into digital advertising or want to understand what it takes to grow your lead flow sustainably, you’ll get a ton from this episode.

🔗 Be sure to connect with Dan at: dan.smink@refractroi.com

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Want help turning more connections into clients?

Check out my free training at https://ConvertMoreClientsNow.com.

Lori shares some great stories straight from her coaching practice, including why even seasoned executives find it tough to talk about what makes them special. We get into how tech leaders can identify their unique superpowers and why it’s critical to go beyond buzzwords, especially in interviews and high-stakes conversations.

Here are some of my favorite takeaways from our conversation:

• Clear is Always Better Than Clever: Whether you’re talking about yourself in an interview or representing your business, clarity is what gets remembered (and gets results). Leave the clever taglines at home and make sure people know exactly how you can help them.
• Understand & Own Your Value: Lori talked about how many leaders assume their value is obvious, but it’s not. If you don’t clearly communicate what you bring, nobody else will do it for you.
• Your “Secret Sauce” is Your Advantage: That thing you do a little differently (even if you think no one else values it) might actually be the exact quality that sets you apart from the crowd.
• Positioning Isn’t Just for Entrepreneurs: Know your audience, the problems you solve, and the value you bring… then say it simply.
• Communication Matters at Every Level: From new entrepreneurs to C-suite tech leaders, learning to talk about your strengths and your impact is key. Don’t just focus on what you do… be able to articulate why it matters.

🔗 Connect with Lori:

• Visit her website: https://lorihowardcoaching.com/

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Want more tips on turning connections into clients? Check out my free training at https://ConvertMoreClientsNow.com.

Jasmin shared how her work is all about making legal support accessible to founders in overlooked places and communities, especially veterans and folks in smaller towns. She drops a lot of practical advice that any small business owner will find valuable—no legalese, just clear and useful info for the real world.

Here’s what stood out most for me during our chat:

🎯 Key Takeaways:

• Cover Your Bases Early: Jasmin stressed how common it is for new businesses to skip basic legal steps—like setting up as an LLC, keeping business and personal accounts separate, and having key contracts in place. Going DIY is fine, but there’s real value in getting professional eyes on your set-up before trouble pops up.
• Diverse Business Certifications Matter: She explained what certifications like minority, veteran, or women-owned business status can do for you. It’s not just about boxes to check—having ownership and control are both key if you want access to the best opportunities, and each certification has its own requirements and strategy.
• Delegate and Fire Early: One of Jasmin’s big lessons from going solo was learning when to delegate work out and not being afraid to end relationships with vendors if things just aren’t working. Transparency and clear contracts make this a lot less painful.
• Have a Data Room: It sounds fancy, but it’s basically having all your business paperwork—formation docs, agreements, contracts, IP, the works—digitized and easy to find. You’ll thank yourself the first time you need to pull something quickly.
• Remember Your Intellectual Property: If you’re creating marketing materials, brand assets, or even just new offerings, you’re making intellectual property. Jasmin reminded us not to overlook protecting the creative side of your business, right from day one.

🔗 Be Sure To Connect with Jasmin:

• Find her on LinkedIn: https://www.linkedin.com/in/jasminjhurley/
• Check out her firm’s site: www.jhlegalohio.com

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com.

In this episode of #MeetCoolPeople, I'm sharing a bit about my entrepreneurial journey and the lessons I’ve learned over the years.

From kicking off my career in the staging industry for rock and roll concerts (Pre-business) to building a web and graphic design agency, to teaching small business marketing to building a coaching business around email marketing, I share the lessons that I feel I’ve learned at every stage and how they helped me evolve over the years.

I talk about how my journey evolved and some pivotal moments that shaped my path. For instance, burnout led me to pivot from web design to teaching and coaching in marketing, showing that sometimes the best moves come from unexpected challenges.

Here are a few takeaways from our chat:

• Systematization is Key: Early lessons in staging concerts taught me the power of precision and repeatable systems. Carrying this forward into business can streamline operations and improve efficiency.
• Be Ready to Evolve: Business models need evolution. My transition from web design to marketing coaching and eventually to email campaign management illustrates how staying flexible can open new doors.
• Continuous Learning is Crucial: Throughout my career, continuous learning has been my backbone. Staying curious and educating yourself keeps your skills sharp and relevant.
• Your Network is Your Net Worth: The connections you make are vital. Networking can lead to clients, mentors, and lifelong friendships. Be intentional about where and with whom you spend your time.
• Enjoy What You Do: Don't pursue something solely for monetary gain. Passion fuels longevity and success in your career.

Thanks for joining me today. I hope you found something valuable, and I’d love to hear from you if this resonated or sparked any thoughts. Let's keep on growing and evolving together!

If you're interested in learning more around the new channel, check it out on YouTube at: https://www.youtube.com/@7thFoldProjects

Of course, if you want to learn how my team and I can help you convert more of your casual connections into clients, check out our free training at https://ConvertMoreClientsNow.com.

We always hear about "win-win" situations, especially in sales, but I believe it's important to apply this to all relationships. Whether it's in business or personal life, we should strive for value on both sides. It's not just about an even trade; it's about understanding and meeting the unique needs and values of each relationship.

Here are some thoughts from this episode:

• Beyond Referrals: While referrals are a straightforward win-win scenario, they aren't the only way to create valuable relationships. Sometimes, you might not have the right referrals, so find other ways to add value.
• Eyeballs Matter: Sharing someone's work, whether through an introduction or simply putting them in front of your audience, can be a great way to create value. For instance, hosting guests on this podcast lets me share their expertise with all of you!
• Open Doors with Introductions: Sometimes the greatest value you can offer is to introduce people to the right contacts. It's about making connections and creating opportunities, even if they aren't immediately beneficial to you.
• Listen and Support: Often overlooked, just listening to someone can be one of the most valuable gifts. Being there for someone during their tough times is a powerful cornerstone of a true win-win relationship.
• Add Your Two Cents: When you share someone else's content, don't just share it—add your thoughts. By commenting and showing your perspective, you bring additional value to the conversation.

I'd love to hear your feedback and thoughts on today’s episode, or how I can help you in your journey!

Connecting with me, Ely Delaney, is just a click away.

Want to see how my team and I can help you convert more of your casual connections into clients?

Watch the free training at https://ConvertMoreClientsNow.com

During this solo “stream of thought” show, I discussed the importance of kindness and how it can transform both your life and your business. If you’re like me and love having meaningful conversations, you'll understand why kindness should be more than just a nice sentiment – it’s a strategy for success.

🤝 Key Takeaways:

• Start with Conversations: Genuine interest is key. By having real conversations and showing genuine interest in others, you lay the groundwork for kindness.
• Active Listening is Powerful: Whether in person or over Zoom, focus on actively listening to others. It can be transformative, allowing deeper connections and understanding.
• Reach Out Regularly: Don’t just connect when you need something. Regularly checking in on people builds solid, lasting relationships.
• Be Genuine: Kindness can't be faked. People will see through it, so ensure your actions and words come from a genuine place.
• And… Smile More: A simple smile can change someone’s day. It's a small gesture that can have a big impact on those around you.

Hope these reflections inspire you to incorporate more kindness into your everyday life and business practices. Let me know your thoughts and if these solo episodes resonate with you.

🔗 If you'd like to share your feedback or just say hello, you know where to find me! I’m always happy to connect with fellow entrepreneurs and cool people. Enjoy the rest of your week, and remember to be kind!

Also, want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com

Well, Ron's your go-to in this industry!

This interview ended up being like two interviews in one…

Ron shared his unique journey, from working with insurance companies to becoming a public adjuster. It all started when he noticed how the insurance business wasn't always about the clients. That realization led him to switch sides and become a fierce advocate for homeowners and property owners, especially during devastating natural events.

In our conversation, Ron brought to light some vital nuggets for property owners and those in the entrepreneurial world. His insights into claims adjusting were eye-opening for me and I asked him to share some key points to help us all be better prepared in our lives in case there’s a disaster. 

Then, we went in a different direction and talked about entrepreneurship, where I picked his brain on the things that can help entrepreneurs thrive in today’s economy. He shared a few great nuggets about the importance of knowledge, preparation, and strategic growth.

🎯 Our Great mix Of Key Takeaways (both related to insurance & entrepreneurship):

• Know Your Policy (insurance): Understanding what's in your insurance policy is crucial. Ron highlighted the importance of knowing your deductibles and how they could change depending on events like wind or hail.
• Document Everything (insurance): Use your smartphone to take pictures and videos of your property inside and out. This simple act can save you tons of headaches when verifying damages with insurance companies.
• Adaptation is Key (entrepreneurship): Ron emphasized learning and adapting to changes within your industry. As the world evolves, you’ve got to keep your finger on the pulse of the industry or you’ll risk being left behind.
• Business Growth (entrepreneurship): For entrepreneurs, especially new ones, Ron stressed the importance of systems and processes. Get those in place early o,n and it will help you scale much faster and with less stress.
• Help and Collaboration (entrepreneurship): the power of collaboration and learning from others will get you where you want to go much faster than trying to go it alone. Joining associations or mentorship programs can provide valuable guidance.

Connect with him on LinkedIn here:

https://www.linkedin.com/in/ron-snouffer/

If you're curious about how my team and I can help you convert more casual connections into clients, check out the free training at ConvertMoreClientsNow.com!

Kim shared her journey from being immersed in the world of recruiting to stepping into an HR director role. Her natural curiosity about psychology and understanding people led her from recruiting into HR leadership. From this experience, she learned that company culture and leadership are pivotal in the workplace, not just the salary a job provides.

During our discussion, Kim emphasized the importance of having the right team dynamics and how leaders play a huge role in cultivating a positive work culture. She explained how a great workplace isn't just about the work itself, but about the people you share the space with.

📌 Key Takeaways:

• Company Culture Over Paycheck: Employees today often prioritize a positive work environment over a paycheck. The last few years have shown a significant shift toward valuing company culture more than ever before.
• Understand Your Team: As leaders, taking the time to understand your team's personalities and learning styles leads to a more harmonious workplace. The onus is on the leader to facilitate this.
• Empathy in Leadership: Loving your job is important, but liking who you work with is crucial. When leaders understand and empathize with their team, it translates into better collaboration and productivity.
• Coaching Away the Fear: Leaders often avoid tough conversations due to fear of mishandling them. Kim advises against procrastination and encourages training to handle such situations proactively.
• Plan for Leadership Gaps: Being prepared for unexpected absences or departures by cross-training team members ensures smoother transitions and continuity in small businesses.

🔗 Connect with Kim:

• Visit her website at culturalapexcoach.com for more information and to contact her.

Curious to know how you can turn more of your connections into clients? Catch my free training at ConvertMoreClientsNow.com.

Carl is the founder and CEO of Podcast Solutions Made Simple, and he knows a thing or two about helping brands elevate their presence with world-class podcasts. We talked about where podcasting has been, where it's going, and how it can be a fantastic platform to share your message.

Here Are Our Key Takeaways:

• The Power of Audio: Carl drove home that audio quality is crucial. Even with all the tools at our disposal, bad audio can be really hard to fix. A good mic makes a big difference!
• 
  
• Start Small: You don’t need a fancy studio to get your podcast going. Start with the basics, like a decent USB mic, and build from there as your needs grow.
• 
  
• Know Your Why: Understanding the purpose of your podcast is essential. Whether you're in it to have fun or to boost your business, knowing your why will guide your content and investment decisions.
• 
  
• Niche Down: Today's podcast landscape allows us to focus on super-specific niches. Finding a smaller, engaged audience can be much more impactful than going broad.
• 
  
• Value First: Before thinking about monetization, focus on the value your podcast provides. It's about the connections and community you build along the way.

To connect with Carl be sure to check out his website at:

https://podcastsolutionsmadesimple.com/

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com

I talked about spending quality time with my daughter, the support of my amazing clients, and how grateful I was for the multiple speaking engagements I had just last week. These moments reminded me of why practicing gratitude is important, especially when life feels overwhelming. We explored how acknowledging these positive experiences can uplift our mood and set a productive tone for the day.

Key Takeaways:

• Gratitude Practice: Start your day by writing down five things you're grateful for. This daily exercise can shift your mindset and improve your productivity.
• The Power of Writing It Down: Writing forces you to visualize and internalize gratitude; it's more effective than just thinking about it.
• Stretching Your Mind: Some days, identifying five things to be grateful for is tough. This challenge pushes your brain to focus on positivity despite difficulties.
• Little Things Count: Gratitude isn't only for big events. Appreciating small joys, like having a good mocha or a supportive friend, makes a big difference.
• Share the Gratitude: If someone is on your gratitude list, reach out and let them know. It reinforces positive connections and can brighten their day as well.

I hope you found this episode helpful and inspiring. Give the gratitude exercise a try, and let me know how it affects your daily routine.

Looking to strengthen your connections and transform them into lasting relationships? Visit http://followuprockstar.com to see how my team and I can help you convert casual connections into lifelong clients.

Rob started off in 1995 as a carpet cleaner, he transitioned over the years into a marketing consultant and successful author. He's now the mastermind behind Anspach Media, helping businesses build their legacies. Rob is ambitious about assisting entrepreneurs in creating long-lasting success beyond just profits.

We talked about his popular 'Rob Versus' book series that offers a comedic take on thwarting scammers, alongside valuable life lessons. With references to geek culture and sci-fi (Stargate especially!), he definitely knows how to keep readers entertained while providing them with real societal insights.

⏬ Takeaways:

• Books as Legacy: Rob emphasizes that writing a book isn't just about publishing words; it’s about creating a legacy. It should portray your personality and authority in your field.
• Sarcasm in Marketing: This might surprise you, but Rob uses sarcasm as a strategic tool to connect with like-minded fans and repel those who aren’t a good fit.
• Real Life, Real Lessons: His journey from running a small-town carpet cleaning business to being an authority in marketing illustrates the power of continually evolving professionally and personally.
• Connecting Authentically: Rob argues that meaningful connections aren’t about chasing numbers—it's about truly connecting with individuals one-on-one.
• AI in Writing: While AI can be a part of book writing, Rob stresses the importance of keeping your unique voice intact.

Connect with Rob and visit his website at anspachmedia.com as well as check out his books at getrobsbooks.com.

If you enjoyed this conversation as much as I did, be sure to connect with Rob! I can promise you it’s never a dull moment!.

Looking to better convert your connections into clients? Visit ConvertMoreClientsNow.com for more info!

I always love hearing how people got started in their business and Kalli's journey is a good one! She kicked off her career by getting licensed for financial planning. This deep understanding of the industry paved the way for her transition into a marketing role tailored for financial advisors. What I really appreciated is how Kalli emphasizes a strong focus on maintaining compliance, which is the biggest thing I’ve seen hold advisors back, while being creative and strategic to make them shine.

Here's what you can expect from our conversation:

🎯 Key Takeaways:

• Understand Compliance: One of the biggest hurdles for financial advisors is the fear of non-compliance in marketing. Kalli underlines the necessity of using compliant language and making sure to include disclosures in all communications. Things like steering clear of guaranteeing returns and careful wording are crucial. Yet achievable!
• Leveraging Video: Kalli talked about how advisors can use video effectively without breaching compliance, such as scripting content for pre-approval and being cautious during live recordings. She even brings in partners for more polished video projects.
• The Importance of Google Business Listings: A simple yet often overlooked strategy for financial advisors is optimizing their Google Business Listings. Updating these listings can greatly enhance visibility and credibility.
• Relationship Building Through Podcasts: Kalli shared how starting a podcast can be a powerful tool for financial advisors to strengthen relationships with their referral partners such as CPAs and estate attorneys.
• Set the Stage for Clients: Financial advisors can minimize client anxiety by providing detailed directions and expectations for first meetings. This kind of customer care can help in easing initial interactions.

🔗 Be sure to connect with Kalli on her website https://kallicollective.com/

If you want to know more about how my team and I can help you turn connections into loyal clients, don't forget to watch our free training at ConvertMoreClientsNow.com.

In today's episode, Lisa dug into her journey and shared how she's using cutting-edge technology to help her clients achieve better health. We reminisced about our shared history and how both of us have evolved in our respective fields. Now, let’s get into some of the key takeaways from our conversation.

🎯 Key Takeaways:

Holistic Approach to Health: Lisa shared her belief that our bodies are designed to heal themselves when given the right tools and support. She uses various methods, from biofeedback devices to herbal supplements, to guide people towards better health.

Biohacking Explained: Lisa practices self-experimentation, often termed biohacking, and always tests new methods on herself before recommending them to clients. This approach ensures that she brings both personal experience and scientific backing to her advice.

The Power of Bio Resonance: Lisa explained how bio resonance devices, including the AO scanner, capture the body's frequencies to diagnose and suggest corrective measures. This non-invasive method allows for a unique way to monitor and improve health without traditional medical interventions.

Individualized Care: By using voice recordings and other tech tools, Lisa can deliver tailored health advice. She brought up how she helped me identify dehydration and liver function concerns through a simple voice scan. This individualized care can be a game-changer for those feeling stuck with traditional health solutions.

Music as Medicine: One fascinating story Lisa told was about specialized music tracks that use binaural beats to re-balance the brain and body. She highlighted how listening to these tracks can complement other wellness practices to offer comprehensive support.

Lisa has helped me several times over the years, and I’d love for her to be able to help you as well.

🔗 Connect with Lisa at https://www.anewcreationwellness.com/

If you've got any questions or need guidance in the health arena, don't hesitate to reach out to Lisa. She's always been an amazing resource and great friend, and she's sure to have some valuable advice to share.

And as always, if there's anything I can do to help you out, let me know. Have an amazing week, everyone!

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

Here's what I love about Janie's story - she literally grew up around graphics in her parents' print shop and turned that lifelong connection into a thriving career. As a former designer myself, we go to talk a lot about stuff I used to geek out about.

🙂

During our chat, we discussed the journey of understanding and utilizing color in branding. If you’re new to branding or a seasoned pro, Janie’s approach brings a fun and practical lens to making color work for you.

Key Takeaways:

• Understanding Color Theory: Janie simplified color theory, turning something complex into practical advice that makes sense for everyone. She explained how color schemes are a great place to start when putting colors together.
• Color Psychology: Colors evoke emotions and responses. Janie shared a few examples like how blue communicates trustworthiness and red stands for passion and action. (and, of course, I had to throw Purple in there!) Knowing this helps in making mindful choices for your brand.
• Choosing the Right Colors: Janie emphasized that one logo or color doesn’t fit all. Your logo and colors should have variations to fit different mediums and uses. From screen to print, making sure your color choice is versatile is key.
• The Importance of Cultural Differences: Colors can carry different meanings in different cultures. Janie pointed out the need to consider these differences, especially for brands operating internationally.
• Emotion and Brand Connection: Janie shared practical ways to align your brand's color choices with the emotions you want to evoke in your audience. Whether it's through historical associations or modern applications, color can be a powerful tool in branding.

Be sure to connect with Janie at https://janieowenbugh.com

And if you’re in business, I highly recommend you get a copy of her book "Everything You Never Wanted to Know About Color" on her website or on Amazon. It will help you really step up the intention of your brand and ensure that you don’t give off any unintentional bad juju.

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at ConvertMoreClientsNow.com

Here's what I love about Stacy's story - she kind of fell into copywriting by accident! She started in education, but her curiosity and willingness to take chances led her down this totally different path. Now she's a brand messaging strategist and website sales copywriter, helping impact-driven businesses find their voice and stand out in the crowd.

During our chat, we dove deep into what makes a business's messaging really work. You know those companies that just seem to "get it" with their marketing? Stacy broke down exactly how they do it - and better yet, how you can do it too.

🎯 Key Takeaways:

• Brand Story Magic: Okay, this blew my mind - your brand story isn't what YOU say about your business, it's what OTHER people say when you're not around! Stacy shared how to shape that narrative in a way that actually sticks.
• Mission, Vision & Values (Yes, They Actually Matter!): Whether you're a one-person show or running a bigger operation, these aren't just fancy words for your website. They're like your business's GPS - keeping you on track and helping you make better decisions every single day.
• Speaking Your Customer's Language: Stop trying to sound fancy! Stacy emphasized that the best messaging comes from literally using your clients' own words when they talk about their problems and how you helped solve them. 
• Core Values That Actually Mean Something: We had such a great discussion about how core values like kindness and respect aren't just feel-good fluff - they're your secret weapon for building genuine connections and growing your business authentically.
• Evolution Is Good: Your messaging should grow as your business does. What worked last year might not hit the mark today, and that's totally okay!

🔗 Connect with Stacy:

* Find her on LinkedIn: https://www.linkedin.com/in/copybystacy

* Check out her website: https://stacyeleczko.com/

Want to see how my team and I can help you convert more of your casual connections into clients?

Watch the free training at ConvertMoreClientsNow.com

Noelle’s journey from getting kicked out of college to running a successful consulting firm is a fun one and it actually opened up a lot of other side topics for us to get into. We covered a lot of ground in this conversation, including her passion for servant leadership and the importance of effective communication in nurturing young leaders.

Here are a few key takeaways from our conversation:

• Clear, Consistent, and Concise Communication: Noelle emphasized the need for leaders to communicate their expectations clearly, consistently, and concisely. This helps in building trust and ensures that everyone is on the same page.
• Servant Leadership: Leading by serving others was a central theme. Noelle believes in empowering her team members to reach their full potential, which in turn helps the entire organization thrive.
• Embrace Personal Growth: Noelle’s story of overcoming challenges and building resilience underlines the importance of personal growth. She shared how understanding oneself and continuously improving are crucial for effective leadership.
• Ask for Help: A sign of strength and not weakness, asking for help and seeking mentorship can significantly impact one’s leadership journey. Noelle highlighted the importance of being open to guidance and learning from others.
• Lead by Example: She underscored the need for leaders to model the behavior they wish to see in their teams. Traits like kindness, respect, and compassion are essential for creating a positive and productive work environment.

For anyone interested in connecting with Noelle and learning more about her approach to leadership, you can visit her website at: https://www.tri-skillconsulting.com/

Make sure to download her self-assessment tool available on her site to kickstart your journey toward better leadership.

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at www.convertmoreclientsnow.com

If you’ve heard of doing breathwork before, imagine leveling that up several steps, and THAT is what Dave is doing! I can say from personal experience that it’s a whole new level.

;)

Dave shared his journey from dealing with overwhelming stress in Los Angeles kitchens to discovering the scientific underpinnings of breathwork. This fascinating conversation covered how specific breathing techniques can boost team communication, productivity, and even creativity, particularly by achieving a flow state.

Here are the key takeaways from our conversation:

• The Science of Breathwork for Stress Management: By controlling respiration, you can influence your heart rate and brain function, which aids in managing stress and improving performance.
• Achieving Flow State: Known as transient hypofrontality, this state enhances cognitive abilities, fosters emotional release, and triggers creative breakthroughs.
• Breathing Techniques for Daily Stress Relief: Specific methods like the "Physiological Sigh" and "Clarity Breath" can quickly reduce anxiety and prepare you for challenging situations.
• Saturday Breathwork Sessions: Dave offers 90-minute breathwork sessions every Saturday at 10 AM Pacific, both in-person in Los Angeles and virtually. These sessions aim to provide self-awareness and insights without specific interventions.

Be sure to connect with Dave and join one of his breathwork sessions at www.ConnectToFlow.com. 

In fact, Dave was kind enough to give us a chance to see his work in action during a complimentary session!

Here’s how to sign up:

1. Go to https://www.ConnectToFlow.com
2. Click on “Join A Limitless Flow session - In-person or live on Zoom”
3. Once there, pick your day, add your ticket to checkout
4. Use the promo code "coolpeople1" 

This is a fantastic way to spend your Saturday morning, and I highly recommend it.

Thank you, Dave, for an enlightening conversation. And to our listeners, thanks for tuning in to the #MeetCoolPeople Podcast! If you have feedback or suggestions for improvement, we’re always eager to hear from you.

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Interested in learning more about how my team and I can assist you in converting casual connections into clients? Don't forget to check out our free training at https://convertmoreclientsnow.com/.

Joshua shared several great lessons from his military background, emphasizing the importance of discipline and accountability in both personal and professional life. We discussed how honesty and the ability to admit mistakes can build stronger relationships with clients, a principle we both firmly believe in. We also talked about the importance of mastering the basics and having core values that truly matter.

Here are a few key takeaways from our conversation:

• Admitting Mistakes Builds Trust: Being honest about your mistakes can strengthen your client relationships by showcasing transparency and respect.
• The Role of Discipline in Success: Discipline is crucial for entrepreneurship, whether it’s maintaining a consistent exercise routine or managing daily tasks. It’s about embracing discomfort and staying consistent.
• Genuine Relationships Over Transactions: Personal connections are often more valuable than technical skills. Building rapport and genuine interactions are key to long-term success.
• Core Values Are Fundamental: Identify and stick to your true core values like honesty, integrity, and empathy. These should be real values you're willing to stand by, even in challenging situations.

Joshua Wathen is definitely a guy you want to get to know. Be sure to connect with him on LinkedIn at:

https://www.linkedin.com/in/joshua-wathen

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Want to see how my team and I can help you convert more of your casual connections into clients?

Watch the free training at https://convertmoreclientsnow.com/

Austin and I first met at the Million Dollar Mastermind event in Dallas, and as I’ve watched him evolve since we met, I knew this would be an awesome conversation. From managing multiple businesses to relocating to the Virgin Islands, Austin shared his journey and how it has shaped his approach to business and life. He emphasized the importance of reflecting on the simplification of life and making a big impact, making this episode a great listen for anyone looking to grow personally or professionally.

Here are a few of the key takeaways from our conversation:

• Embrace Minimalism in Business: Austin suggests that aspiring entrepreneurs reduce materialistic dependence and adopt a lean approach to living, which can lead to significant cost savings and streamline business operations.
• Commit to Your Mission, Vision, and Core Values (MVCV): Austin highlighted the importance of defining personal and professional MVCV for growth and aligning with them consistently, which can help one stay focused and authentic in their pursuits.
• Opportunities in the Virgin Islands: Austin explained the benefits of relocating to the Virgin Islands, such as tax incentives and the potential for easier access to other great benefits, making it an attractive option for businesses and individuals alike.
• Effective Networking and Business Growth: Austin has extensive experience in networking and focuses on helping small businesses grow through branding initiatives under "Millionaires Are Made." His advice on using effective networking to leverage business opportunities is insightful.

Be sure to connect with Austin and let him know you heard him on the #MeetCoolPeople Podcast!, You can find him on Facebook, Instagram, TikTok, and YouTube as “Austin ARM Brands”

https://www.facebook.com/AustinARMBrands

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

The “Meet Cool People” concept originated from my travels as a speaker, where I noticed the power of meeting amazing people. Over time, it has evolved into a platform that showcases some of the coolest entrepreneurs, artists, creatives, and changemakers who are making a difference in the world.

Here are the key takeaways from this episode:

• Genuine Connections Matter: Throughout the show, a recurring theme is the value of forming genuine connections. Authenticity and sincerity in our interactions go a long way in building lasting relationships.
• Making a Positive Impact: The guests on the podcast are not just successful in their fields but are also focused on making a positive impact in their communities and beyond.
• Be Intentional: Whether it's business networking or casual social interactions, being intentional about adding value to others’ lives can create meaningful engagements.
• Embrace Virtual Connections: With the shift to virtual events, building a strong network doesn't require physical presence. Being adaptable and maintaining virtual connections can still provide immense personal and professional growth.
• Celebrate the Small Gestures: Simple acts, like sending a quick birthday video or checking in with a friend, can make someone's day and reinforce bonds.

To connect with me, Ely Delaney, feel free to visit https://convertmoreclientsnow.com/. You can watch a free training video to see how my team and I can help you convert your casual connections into clients.

Thank you for listening, and don't forget to subscribe to the #MeetCoolPeople Podcast for more episodes featuring inspiring individuals who are making a difference. Have a great day, and go out there and be cool people!

Melissa shared her journey, starting from the fashion industry, where she managed product development and production, to losing her job during the COVID-19 pandemic. She used this pivotal moment to reinvent herself, leveraging LinkedIn to build a successful consultancy helping people optimize their LinkedIn profiles.

Here are the key takeaways from our chat:

• LinkedIn Premium Benefits: Melissa explained how LinkedIn Premium enhances your profile's visibility, aids in networking, and provides access to extensive learning resources and exclusive events featuring thought leaders and industry experts.
• Personalized Connection Requests: Emphasizing the importance of personalized messages when sending connection requests, Melissa noted LinkedIn’s data showing higher acceptance rates with personalized notes. 
• Profile Enhancement Tips: Melissa underlined the importance of having a professional and updated LinkedIn profile, suggesting a clear headline that serves as a quick elevator pitch about who you are and what you do. She also stressed the necessity of a recent and professional photo.
• Engagement through Comments: Building relationships on LinkedIn goes beyond just posting content. Engaging through comments can be more impactful, echoing Dan Roth's sentiment on the importance of interactive comment sections.
• Maximizing LinkedIn’s Free Features: Before diving into LinkedIn’s paid tools like Sales Navigator, Melissa advocates for fully leveraging free features to make the most of what the platform offers.

Be sure to connect with Melissa Cohen on her LinkedIn here:

https://www.linkedin.com/in/melissa-beth-cohen

Also, be sure to visit her website at:

https://www.melissabethcohen.com.

Thank you for tuning in! If you enjoyed this episode and want to learn more about converting your casual connections into clients, don’t forget to check out the free training at https://convertmoreclientsnow.com/.

Zoe has a rich history in photography, drawing initial inspiration from Anne Geddes and eventually establishing her own studio. She moved to Dallas following her husband’s job promotion, which opened new avenues and connections in the Dallas-Fort Worth area. Zoe’s deep commitment to her community shines through her podcast and her active involvement with local nonprofits.

Here are the key takeaways from our conversation:

• Personal Brand and Presentation: Both in photography and videography, Zoe emphasizes the importance of properly fitting clothes, involving photographers in outfit selection, and using techniques to enhance visual appeal through layering and background choices.
• Client Comfort: Zoe provides a comprehensive experience for her photography clients that includes relationship building, wardrobe consultations, and complimentary hair and makeup services, ensuring they feel comfortable and confident.
• Networking Power: Zoe firmly believes in the power of genuine relationships over transactional interactions. Networking, as she puts it, can open doors to unexpected opportunities through mutual connections.
• Nonprofit Support: Her podcast, "Heart of North Texas," aims to connect volunteers with nonprofits and encourage community contributions.
• Legacy Matters: Zoe’s Legacy Project, in memory of her sister, offers services like photo restoration and family history recording. This initiative underlines the importance of preserving legacies, not just as end-of-life projects but as a part of everyday life.

Be sure to reach out to Zoe and let her know you heard her on the #MeetCoolPeople Podcast: https://thezoemartin.com/

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

Erika shared the importance of creating contingency plans and the critical role small businesses play in community recovery post-disaster. We discussed the need for backup plans, the significance of local collaborations, and the impact of preparedness on mental health and business continuity.

Here are the key takeaways from our conversation:

• Preparation Agreements Are Essential: Just like estate planning, having agreements in place can significantly reduce stress during crises. Proactively setting up these plans ensures that business operations can continue smoothly.
• Backup Plans for Solopreneurs: It’s crucial for small businesses and solopreneurs to have contingency plans, especially in regions prone to natural disasters. Whether it’s having alternatives for virtual assistants or backup communication platforms, preparedness is key.
• Utilizing Free Resources: Many free resources are available, such as fire department consultations and training, which can greatly enhance business preparedness. Never underestimate the value of asking for help and using available resources to your advantage.
• Community and Collaboration: Small businesses are vital for community recovery after a disaster. Connecting with local resources and creating effective communication strategies can make a huge difference in disaster response and recovery efforts.
• Cultural Shift in Preparedness: There’s a noticeable lack of disaster preparedness among small businesses compared to large corporations. Developing disaster preparedness plans and strategies is critical for maintaining business continuity and ensuring resilience.

Be sure to connect with Erika and let her know you heard her on the #MeetCoolPeople Podcast via email at info@eaasc.com.

Be sure to get a copy of her book as well: https://amzn.to/3VkwpDO

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

One year, 55 episodes, and countless cool conversations later, I am thrilled to share a bit of the story behind #MeetCoolPeople. From Adam Hommey, my first guest who also happens to be a longtime friend, to a slew of fantastic individuals like Steve Gamlin, Lisa Manyon, and Bravis Brown, this podcast has truly been a tapestry of amazing human connections.

We discussed how much these interactions mean to me and how important it is for all of us to meet and connect with new people. My guests come from various backgrounds, but all share a common thread: their ability to bring something unique and valuable to the table.

Here are some key takeaways from this reflection episode:

• Commitment Matters: Most podcasts don't make it past five episodes. Commitment and showing up consistently are key to building something significant.
• Importance of Networking: The people we meet can lead us to opportunities we never imagined. Don’t underestimate the power of connecting with someone new.
• Sharing and Supporting: Giving value first and helping others succeed creates a ripple effect that ultimately brings value back to you.
• Personal Growth: Putting projects on hold until the right moment can make a huge difference in the quality and impact of your work.
• Celebrate Small Wins: Each connection and conversation is a victory. Recognize and appreciate them.

For anyone interested in connecting with some of the amazing guests mentioned in this episode or learning more about this journey, feel free to explore the previous episodes. Every conversation is packed with unique experiences and insights.

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

Thank you all for being a part of this journey. Keep meeting cool people and making those crucial connections!

Liam and I discussed the evolution of LinkedIn and how it has transformed beyond a platform for job seekers to a place to network, build connections, and even showcase your own personality.. We delved into the importance of showcasing authenticity and personal interests to build meaningful business relationships. Additionally, Liam shared his strategies for categorizing LinkedIn content to engage better with your audience.

Here are the key takeaways from our conversation:

• Three Buckets of Content: Liam suggests categorizing LinkedIn posts into “Scope of Genius” for business expertise, “Fascination” for personal interests beyond work, and “Window into Personal World” for more vulnerable, authentic content. This approach helps maintain a balanced and engaging presence.
• Personal Branding: Sharing personal stories and characteristics is essential to differentiate oneself in a crowded professional space. Authenticity attracts the right connections and opportunities.
• Engagement through Commenting: For those hesitant to create their own posts, engaging through comments on others’ content is a powerful way to build networks and find inspiration for original material. Treat LinkedIn like a professional conference where commenting is akin to networking.
• LinkedIn as a Serendipity Engine: Liam describes LinkedIn as a platform that can manifest unforeseen opportunities when used authentically and consistently, transforming it from just a job search site to a place of professional serendipity.
• Sharing Personal Journeys: Discussing both successes and struggles, like weight loss journeys, can foster deeper connections and authenticity, making one more relatable and engaging to the audience.

Be sure to connect with Liam on LinkedIn at https://www.linkedin.com/in/liamdarmody1.

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

Melissa has a rich and diverse background, ranging from over 16 years in education to her recent role as a business development and project manager. Despite being relatively new to sales, Melissa has already mastered crucial techniques that many take years to learn. Our discussion flowed from the importance of long-term client strategies to leveraging personal interactions for business growth.

Here are the key takeaways from our conversation:

• The Power of Patience in Client Engagement: Melissa and I both highlighted the importance of maintaining long-term relationships without the pressure of immediate business returns. It's about consistency and genuine connection.
• Focused Personalization: Small personalized gestures like remembering clients' children's names can significantly build rapport and trust over time. This kind of attention to detail sets you apart in a crowded market.
• Balancing Structure and Flexibility: Melissa stressed the need to adapt sales techniques to one's personality rather than rigidly following scripts. This flexibility leads to more authentic and effective client interactions.
• Learning from Feedback: Whether it’s positive or negative, client feedback is invaluable. We discussed how seeking out this feedback can lead to substantial improvements and better understanding of client needs.
• Using Digital Tools Effectively: From digital business cards to Zoom calls, we explored how utilizing modern tools can enhance client interactions and maintain relationships despite geographical limitations.

Be sure to connect with Melissa on LinkedIn at https://www.linkedin.com/in/melissawatson24/.

(Don’t forget to let her know you heard her on the #MeetCoolPeople Podcast!)

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If you're curious about how I can help you turn casual connections into loyal clients, check out the free training at https://convertmoreclientsnow.com/.

We explored Mike's journey from Houston to the DFW area and how he rebuilt his network from scratch. Mike's known for his “Good Old Fashion Networking” events. They stand out because they prioritize genuine connections over long speeches or sponsorship interruptions, focusing on the quality of interactions.

Here are the key takeaways from our conversation:

• Quality Over Quantity in Networking: Mike emphasizes the importance of meaningful interactions at networking events, valuing deep connections over just the number of attendees.
• Hybrid Consulting and Coaching Approach: By combining consulting's expert advice with coaching's self-realization methods, Mike helps clients uncover answers they might already have while providing concrete solutions.
• Choosing the Right Clients: Mike discusses the importance of aligning with clients who share your interests and values. Turning away incompatible clients is crucial for maintaining a positive working environment.
• Five B's of Bartering: Mike introduced his memorable framework for creating common ground with others — bourbon, barbecue, birdies, bullets, and business referrals.
• Transparency in Charging Clients: Both Mike and I agree that being upfront with clients about additional charges for problematic behavior can maintain respect and professionalism, often introducing an "a**hole tax."

Mike also shares his strategy for increasing his online presence, particularly on LinkedIn, and the importance of inviting both old and new contacts to his events. He emphasizes the value of real connections and long-term relationships over transactional business dealings.

Be sure to connect with Mike and let him know you heard him the #MeetCoolPeople, you can find him on LinkedIn here:

https://www.linkedin.com/in/mikenasche/

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

Marc shared his unique journey, from his initial pursuits in theater and chiropractic studies to finding his true calling as a personal trainer, where he makes a tangible difference in people's lives. We tackled the complexities of staying mentally healthy in the age of social media, the distinction between joy and happiness, and the importance of fostering a mindset that can withstand societal pressures.

Here are the key takeaways from our conversation:

• Curate Your Social Media for Positivity: To maintain mental health and a positive outlook, Marc recommends carefully curating your social media feed to filter out negativity without falling into an echo chamber.
• Joy vs. Happiness: Marc made a compelling case for understanding the difference between fleeting happiness and deep-seated joy, which remains resilient even amidst life's challenges.
• Controllable Factors: Focus on what you can control—your thoughts and actions. This mindset fosters personal empowerment and resilience against societal negativity.
• Practical Mindset Strategies: Simple techniques like taking deep breaths and counting to ten can work wonders in maintaining composure in various aspects of life.
• Act-as-if Philosophy: Adopting the "act as if" mindset helps turn goals into reality, guiding decisions and behaviors toward success rather than merely faking it.

Want more joy in your life? If yes, listen in to Marc’s infectious enthusiasm and practical advice light up up any coeversation. His philosophies are for anyone looking to improve not only their physical well-being but their overall perspective on life as well. Watch this guy and pay close attention!

If you’d like to connect with Marc Zalmanoff further, you can reach him through his website at https://www.marczfitness.com/ or on Facebook at https://www.facebook.com/marc.zalmanoff.

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

Robb and I met about a year ago through Success Champions, primarily talking about podcasting, and this summit was the perfect opportunity to reconnect. Throughout our chat, Robb shared some of his valuable experiences on building relationships, meeting new people, and creating impactful content for niche audiences. He also offered practical advice for anyone looking to use podcasting as a tool for business growth.

Here are the key takeaways from our conversation:

• Investing in Experiences: Robb emphasized the importance of resolving issues by investing money to enhance experiences, both personally and professionally.
• Value of Small Podcasts: Both Robb and I highlighted how smaller podcasts can be incredibly valuable for business exposure. Even with a small audience, being featured on a podcast can demonstrate competence and credibility.
• Evergreen Content: We discussed the importance of creating evergreen content that remains relevant over time, how to recycle it, and the role of AI and automation in content creation.
• Commitment in Podcasting: Robb compared committing to a podcast to a nine-month pregnancy, stressing that it shouldn’t be treated as a simple marketing add-on. Consistency and dedication are key to standing out.
• Promotion and Reciprocity: Promoting podcast episodes when you appear as a guest is crucial. Robb urged guests to research, deliver a great performance, and help promote the episodes for mutual benefit.

Connect with Robb on LinkedIn: https://www.linkedin.com/in/westportrobb

Check out his website here: https://westportstudiosllc.com

=> Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

Here are the key takeaways from our conversation:

• The Power of a Morning Routine: Tim underscores the value of starting your day with activities that stimulate the mind, body, and spirit. Incorporating gratitude journaling, exercise, and reading can set a successful tone for the day.
• Sales Mindset and Failure: Tim explains how reframing failure as a learning opportunity is crucial for growth in sales. Counting failures instead of wins helps in maintaining motivation and enhancing skills.
• Ethical Sales Practices: Emphasizing the need for ethical selling, Tim advocates for a consultative approach where the product fits the client's needs, building long-term relationships rather than transactional ones.
• Audiobooks as a Learning Tool: For those resistant to traditional reading, audiobooks provide a valuable alternative to consume content and gain diverse perspectives.

This isn’t just great info from a seasoned sales pro. This is the stuff lifelong learners will thrive on!

Be sure to connect with Tim Barry on LinkedIn at https://www.linkedin.com/in/timbarryexecutivecoach/

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

Leslie is the owner of Shields Agency, specializing in Medicare and small group benefits. She’s been a pivotal figure in Fort Worth for almost a decade, and she brought a new perspective on managing a business during and after the pandemic which has led to her “Hybrid Employment Model”. We touched on the significant shifts toward hybrid work environments and how her agency adapted to these changes to attract and retain talented employees.

Here are the key takeaways from our conversation:

• Flexibility in the Workplace is Essential: Implementing a hybrid work model, where employees work both remotely and in-office at times, can enhance productivity and employee satisfaction, especially for those balancing personal responsibilities like childcare or eldercare.
• The Value of Daily Check-ins and Weekly Meetings: Regular communication is vital. Daily check-ins help reassess priorities and adapt to urgent tasks, while weekly team meetings keep everyone updated and focused on the organization's goals.
• Effective Hiring Practices Beyond Traditional Methods: Leslie's best hires have come from referrals and engagement in local community groups. This approach has proven more fruitful than conventional job sites, ensuring better cultural fits for the agency.
• Clear Role Definitions and Efficient Team Structures: Smaller, well-structured teams can be more efficient than larger, less coordinated ones. Understanding and redefining roles as the business grows ensures everyone’s efforts are aligned with company goals.
• Cost-Effective Solutions for Small Businesses: Even small companies can compete with larger corporations by offering attractive work environments and benefits. Providing flexibility, remote work options, and other perks can make a significant difference in attracting high-quality candidates.

Be sure to get connected with Leslie at: 

Website: theshieldsagency.com

LinkedIn: https://www.linkedin.com/in/lesliealiceshields/

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

I wanted to share my honest thoughts and ideas on AI, and to clarify my stance for those curious or skeptical. Yes, I use AI, but I aim to do it in ways that are ethical and still preserve the essence of human interaction.

Here are the key takeaways from today’s episode:

• Human Connection Matters: Automation should not replace genuine human interaction. People want to connect with other people, not robots.
• AI for Factual Content: When it comes to reporting pure news or data, AI’s unbiased nature can be an asset. It helps in delivering facts without personal bias.
• Enhanced Productivity Through AI Tools: Utilizing AI for brainstorming and research can save time and spark creativity without compromising authenticity.
• Efficient Transcriptions and SOP Creation: AI tools can quickly transcribe and create structured documents from audio or video content, freeing up time for more critical tasks.
• Knowledge-Based Chatbots: While I’m not a fan of chatbots for customer service, they can be useful for straightforward, data-driven queries if presented honestly as bots.

Throughout our chat, I emphasized how AI can act as a powerful tool when used correctly. It’s especially helpful in tasks like transcription, brainstorming, and factual reporting. Yet, I caution against using AI for human-centric roles like personal email communications or sales conversations, where the human touch is irreplaceable.

For those of you curious, the tools I mentioned, like Cast Magic, Minvo, and Grammarly, are ways to leverage AI without stripping away your unique voice and authenticity. Links to these tools will be in the show notes, and yes, they’re affiliate links that help keep me in mocha!

Minvo: https://elylikes.com/minvo

Opus Clip: https://elylikes.com/Opus

Grammarly: https://elylikes.com/grammarly

If today’s episode sparked some thoughts to share, feel free to reach out. I’m always up for a conversation about finding ethical ways to integrate AI while keeping the human connection alive.

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

In this episode, we focused on something I love to talk about, personality assessments and their broad applications in both personal and professional settings. Don provided expert insights on how understanding these assessments can greatly improve workplace dynamics and job search strategies, particularly for those aged 45 and older.

Here are the key takeaways from our conversation:

• Mainstream Acceptance of Personality Assessments: Tools like DISC, Enneagram, and Myers-Briggs are now widely recognized and utilized for better communication and collaboration within organizations.
• Enhancing Communication: Understanding diverse personality types can significantly improve empathy and courtesy in interactions, leading to a more positive work environment and better teamwork.
• Job Search Strategies for Older Adults: Don emphasized the importance of using "SAR stories" (Situation, Action, Result) to create compelling marketing messages for job seekers, especially those aged 45 and older.
• Personalized Recognition for Retention: Employee retention is improved when recognition and rewards are tailored to individual personality types, making people feel more valued and understood.
• Understanding Company Culture: Employers should introspect to determine their desired company culture, which in turn helps in managing employees effectively and ensuring a conducive work environment.

Be sure to connect with with Don. You can reach out to him via email at don@ecareercoaching.com. Don’s expertise in career coaching and personality assessments can offer profound benefits for both job seekers and small business owners alike.

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

We dove into Sheryl's journey and the inspiration behind her business. Through strategic networking and fervent dedication, Sheryl built a company that provides essential non-insurance-based services designed to simplify life for entrepreneurs. Her passion for building supportive communities and educating others truly shines in every aspect of her work.

Here are the key takeaways from our conversation:

• Community and Education are Essential: Sheryl is deeply committed to her role in educating people and building supportive networks, which are cornerstones of her business model.
• Clear Communication with Clients: Sheryl highlighted the importance of conveying her business services clearly and concisely, ensuring potential clients grasp the value she offers seamlessly.
• The Power of Networking and Personal Interests: Engaging in hobbies and personal interests can significantly bolster business connections and lead to valuable relationships.
• Efficiency in Networking Tools: Sheryl shares her practical use of the notes app on her iPad for organizing networking leads and referrals, demonstrating the importance of utilizing simple tools to streamline the process.
• Human Connection Over Transactions: Both Sheryl and I stressed the necessity of fostering genuine connections in business, proving that relationships driven by authentic interactions often lead to mutual success and growth.

For anyone interested in connecting with Sheryl Powers, you can reach her through her:

https://mpoweredadvantage.com/

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/

Today, I had the pleasure of sitting down with my friend Stephanie Castro, the owner of Stay Home Pet Sitting. This episode is a must-listen for pet lovers and aspiring entrepreneurs alike. 

Stephanie shared her heartfelt journey from the corporate world of oil and gas to creating a haven for pets within the comfort of their own homes. Her dedication to providing stress-free pet care inspired a wonderful conversation about caring for our furry friends and building a business with passion.

Stephanie's story began with a traumatic experience her dog had at a traditional boarding facility, which led her to realize the immense benefits of pets staying in their own environment. Today, Stay Home Pet Sitting serves the central part of Houston and is expanding to other areas, offering specialized care tailored to each pet's needs.

For all you pet lovers out there, I made sure to ask her all the important questions about the intricacies of hiring a trustworthy pet sitter, addressing the importance of insurance and bonding, as well as leveraging reviews and personal recommendations. 

Here are the key takeaways from our conversation:

- **The Benefits of At-Home Pet Sitting:** Traditional boarding can be stressful for pets. Keeping them in their own environment reduces anxiety and promotes well-being.

- **Hiring the Right Pet Sitter:** Ensure they are insured, bonded, and have positive reviews. Open communication and frequent updates from the sitter are crucial.

- **Entrepreneurial Growth:** Stephanie's transition from a sole proprietorship to managing a team of five highlights the importance of passionate, client-focused employees.

- **Value of Entrepreneur Groups:** Relationships and varied perspectives from mastermind groups can significantly impact personal and professional growth.

- **Planning Ahead for Holidays:** Start looking for pet care well in advance to avoid last-minute stress during busy holiday seasons.

Stephanie also shared her experience with entrepreneurial mastermind groups and the transformative impact of external perspectives on her business and personal life. We finished our discussion with practical advice on operational efficiency and a couple of great “out-of-the-box” ideas that she implemented in her business, which have really made her stand out and created an excellent client experience.

For those interested in connecting with Stephanie or needing pet-sitting services in the Houston area, reach out via her website at https://www.stayhomepetsitting.com

You can also connect with her on Instagram here: https://www.instagram.com/stayhomepetsitting

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com.

Kelly shared her journey from a physical therapist to a health insurance broker, motivated by a desire for more control over her schedule and a commitment to helping others. We dove into the specifics of how supplemental insurance policies can provide a financial safety net in times of critical illness or accidents.

Here are the key takeaways from our conversation:

• Supplemental Insurance Provides a Financial Bridge: Kelly explains how supplemental policies can cover out-of-pocket expenses like deductibles, ensuring that financial strain doesn't add to the burden of dealing with a major health issue.
• Options for Solopreneurs: Traditional group benefits might not be available for solopreneurs, but Kelly highlights various options, including individual insurance and bundled supplemental policies that can provide comprehensive coverage.
• Navigating Health Insurance Landscape: Kelly assists clients in navigating through various plans and options, ensuring they find the best coverage suitable for their needs and budget without employer contribution.
• Group Plans for Individuals: Ely and Kelly discuss the availability of group plans designed to offer similar benefits to those of large companies now accessible to solo entrepreneurs, helping to keep rates down while providing extensive coverage.
• Digital Nomads and Full-Time RVers: We also tackled the complexities faced by digital nomads and full-time RVers, emphasizing the importance of out-of-state and emergency coverage in their health insurance plans.

Kelly's approach is all about tailoring insurance solutions to individual needs and budgets. Whether you're a solopreneur, a small business owner, or someone navigating this complex insurance landscape, Kelly offers invaluable guidance to ensure you're adequately covered.

For anyone interested in connecting with Kelly Dickerson, you can schedule a free consultation through her website https://kdinsurancesolutions.com.

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com.

Michael helps small and medium professional service firms—like those in accounting, technology, and law—navigate to a new level of client acquisition, retention, and sustainable growth.

Our conversation kicked off with Michael explaining what a “go-to-market strategy” truly means. 

Simply put, it's a comprehensive roadmap for how a firm and its solutions make their way to the marketplace. 

Michael shared his journey, transitioning from focusing on customer research in the telecommunications industry to catering to the nuanced needs of professional service firms. He shared his A.I.R. Driven Framework that helps professional service buyers prioritize and build expertise and trust with tier prospects and client.

Here are the key takeaways from our conversation:

• **Listening is Paramount:** Michael emphasized the importance of three levels of listening—understanding business leaders, the market, and client needs. This forms the bedrock for an effective go-to-market strategy.
• **Content Distribution is Crucial:** Strategic content creation and its placement where clients frequent—through associations, industry publications, and even podcasts—are essential to building relationships and securing clients.
• **Micro Events are Game Changers:** Hosting roundtables, Q&A sessions, and strategy brainstorms, especially online, can effectively engage decision-makers without demanding much of their time.
• **Strategic Collaborations Open Doors:** Identifying and collaborating with the right people or organizations can offer expansion opportunities without heavy resource investment.
• **Trust and Expertise Drive Client Decisions:** Being recognized as a valuable advisor in your industry, often achieved through strategic collaborations and immersive market engagement, can significantly influence professional services buying behavior.

For anyone looking to connect with Michael Haynes, you can find him on LinkedIn where he is always sharing valuable content. Also, don’t forget to check out his website where you can access his playbook—a short PDF that outlines a go-to-market framework and actionable steps to put your plans into motion at https://listeninnovategrow.com/sme-playbook/

Want to see how my team and I can help you convert more of your casual connections into clients?

Watch the free training at https://convertmoreclientsnow.com

I’ve been an entrepreneur since the mid-90s, and believe it or not, I’m an introvert. Crafting robust relationships while managing my energy has been key. If you're an introvert too, don’t think you can't do this—you absolutely can!

Today, I focused on actionable strategies to help you build and maintain beneficial relationships. From the types of people you need to know, to creating a follow-up system that ensures you stay connected, I cover it all.

Here are the key takeaways from today's episode:

- **Identify Your Tribe:** Determine the kinds of people you want in your circle. Are they referral partners, potential clients, or mastermind buddies? Identifying this is crucial for targeted networking.

- **Where to Find Them:** Whether it's at business events, game stores, or even Renaissance fairs, know where your ideal connections hang out. Being in the right place increases your chances of meeting the right people.

- **Add Value First:** Before you ask for anything, offer value. Whether it’s sharing a helpful strategy, making a useful introduction, or simply being a supportive friend, adding value fosters genuine connections.

- **Follow-Up System:** Use a CRM to set up reminders for periodic check-ins. Email, text, comment on their social media posts—mix it up to stay on their radar without being repetitive. (YOU will forget otherwise! Trust me on this one!)

- **Consistency Over Perfection:** Building relationships is a long game. Consistently nurture these connections over months with thoughtful interactions—quality over quantity.

I hope you find these strategies as helpful as I have. Building meaningful relationships is the cornerstone of any successful venture and I’m excited for you to implement these tips.

If we’re not connected yet, let’s fix that! Here are my main links:

Facebook: https://www.facebook.com/elydelaney

LinkedIn: https://www.linkedin.com/in/elydelaney

Want to learn more about how my team and I can help you convert casual connections into clients? Check out the free training at https://convertmoreclientsnow.com/

Justin and I covered a lot of facets of podcasting, from content creation to audience engagement, and what it takes to run a successful show. We also discussed the broader implications of podcasting for business and personal branding. His journey, which began during a sabbatical in December 2019, has transformed into a career, thanks in part to his brother's encouragement and partnership in Simple Pod Studios.

Here are the key takeaways from our conversation:

- **Prioritize Fun and Quality Content:** Justin emphasizes that podcasting should be enjoyable while focusing on delivering excellent content tailored to the ideal listener.

- **Non-Monetary ROI:** Beyond financial gain, Justin values podcasting for personal branding, relationship building, and enhancing communication skills.

- **Start Simple:** Justin advises to begin with audio-only podcasting to keep initial costs low and recommends using a good quality, yet affordable, microphone like the Samsung Q2U USB bundle.

- **Planning and Storyboarding:** The structure of an episode is crucial. Spend time on preproduction to ensure a smooth recording process and effective storytelling.

- **Experimentation and Sustainability:** When deciding between solo episodes and guest interviews, consider your goals and sustainability. Experiment to find what works best for you.

For those who want to get in touch with Justin, you can find him on:

Website: [Simple Pod Studios](https://www.simplepodstudios.com)

LinkedIn: [Justin Peters](https://www.linkedin.com/in/justinleepeters/)

Podcast: [The Struggle is Real](https://youtu.be/mLO79osJLyA?si=m4PBzfky0qNwJ_Dk)

===

Want to see how my team and I can help you convert more of your casual connections into clients?

Watch the free training at https://convertmoreclientsnow.com

Heather shared her journey from computer programming to becoming an expert in team management, and how leveraging her experience can fundamentally reshape the way you approach decision-making and project planning. We discussed the importance of communication and collaboration when working with an operations manager or a team, and how integrating tools like loom.com can streamline your processes effectively.

Here are the key takeaways from our conversation:

- **Effective Communication and Collaboration:** Heather emphasized that clear communication is fundamental when working with an operations manager or team. Sharing ideas and setting clear expectations can significantly improve decision-making and project execution.

- **Documenting Processes:** Before onboarding someone, it's crucial to have all your ideas and processes documented in a centralized place, such as Google Drive. This foundation ensures that new team members can quickly get up to speed with your operations.

- **Leveraging Technology for Efficiency:** Tools like loom.com can help in recording and sharing processes, making it easier to create standard operating procedures and maintain consistency across your business operations.

- **Sales Pipeline and CRM Utilization:** We highlighted the importance of mapping out your sales processes and using CRM systems to manage leads, conversions, and follow-ups. This keeps your sales strategy organized and effective.

- **Reverse Engineering for Business Growth:** Both Heather and I stressed the value of reverse engineering your goals and paying attention to details. Planning each step meticulously can lead to more successful business outcomes.

For anyone interested in connecting with Heather, you can find her at her website:

nachatconsulting.com

Want to see how my team and I can help you convert more of your casual connections into clients?

Watch the free training at https://convertmoreclientsnow.com

During our conversation, we dove deep into using Agile team principles for small businesses. Kinga shared valuable perspectives and practical applications of Agile techniques, particularly for small business owners. Here are some key takeaways from our discussion:

- **Effective Communication and Task Management:** Kinga emphasized the importance of using tools like Trello and other project management systems to improve communication and manage tasks efficiently. Such tools can be a game-changer for small business owners, especially couples running a business together.

- **Documenting Processes and Managing Tasks:** We discussed the necessity of documenting your processes and how crucial task management becomes as your team grows. Clear documentation and task management help in setting clear expectations and understanding assumptions right from the start of a project.

- **Setting Clear Expectations and Agreements:** Kinga brilliantly explained the significance of establishing agreements, operating norms, and decision-making processes. Starting with the end goal in mind and defining what "done" looks like ensures everyone on the team is aligned.

- **Time Boxing and Capacity Planning:** Breaking down complex problems into manageable tasks within a specific timeframe, known as time boxing, helps in realistic planning. Kinga recommended using a cyclical timeframe like a week to better plan capacities and commitments.

- **Embracing Change and Open Communication:** Encouraging open communication fosters a supportive community within organizations. Weekly check-ins and daily stand-up meetings promote efficient teamwork and help address challenges immediately.

Kinga also shared her views on using Agile principles to promote rapid improvements and exponential progress. Our conversation covered her transition from the waterfall method to fully embracing Agile methodologies, illuminating the power of adaptability, teamwork, and quick problem-solving.

Want to see how Kinga can help you and your team?

Visit her website here:

https://executeyourintentions.com/

Be sure to connect with Kinga on LinkedIn and let her know you her here on the #MeetCoolPEople Podcast! https://www.linkedin.com/in/kingavajda/

Want to see how my team and I can help you convert more of your casual connections into clients?

Watch the free training at https://convertmoreclientsnow.com/

Andrew talked about his journey from sales to personal training and eventually finding his niche in publishing. We discussed the powerful role of having a book in creating business opportunities and how intellectual property like courses, workshops, and speaking engagements can significantly boost your career.

Here are the key takeaways from our conversation:

- **Books as Business Catalysts:** Andrew strongly believes that having a book can open doors in any industry. It can serve as more than just a sale item but as a lead magnet or credibility builder.

- **Creating Scalable Products:** Beyond books, intellectual assets such as courses and workshops can extend your expertise and generate additional revenue streams.

- **Audience Building is Crucial:** Whether it’s through email marketing, social media, or podcasting, consistently serving your audience is key to long-term growth and success.

- **Understanding Purpose:** It’s essential to understand why you’re writing a book and its intended function. It could be for sales at live events, as a lead magnet, or enhancing your credibility.

- **Leverage Your Intellectual Property:** Develop a framework or unique methodology that can be used in consulting, workshops, and other content formats, maximizing the utility of your original ideas.

Andrew also shared some inspiring success stories, including that of Scott Grace, an insurance agent turned agency owner, who mastered the art of community involvement to drive business success.

Be sure to connect with Andrew:

LinkedIn: https://www.linkedin.com/in/andrewjbiernat/

StoryBuilders Website: https://storybuilders.com/story

Want to see how my team and I can help you convert more of your casual connections into clients?

Watch the free training at https://convertmoreclientsnow.com/

Paul took his extensive knowledge from his background in the automotive industry and commercial leases to really see what’s possible for businesses to leverage better business practices in their financial practices by leveraging business credit. No more funding your business via your personal credit cards!

Here are a few of our take-a-ways:

- **Separation of Personal and Business Finances:** Paul emphasizes the importance of structuring your business as an LLC or corporation and keeping your finances separate. This not only protects your personal assets but also helps in building a stronger credit profile for your business.

- **Building Business Credit Despite Personal Credit Hurdles:** Paul reassures that even with poor personal credit or past financial difficulties like bankruptcy or a felony, it's still possible to build strong business credit independently.

- **DUNS Number Importance:** We dive into the value of obtaining a DUNS number from Duns and Bradstreet. This free service is a crucial step towards establishing your business as credible in the eyes of business bureaus, enabling more funding opportunities.

- **EIN for Business Credit:** Understanding the role of an Employer Identification Number (EIN) is key. While business credit is not a one-size-fits-all solution, it can be a game-changer depending on your business goals.

- **Choosing the Right Business Credit Card:** Not all business credit cards report to personal credit bureaus. It's essential to ask the right questions before choosing a card to ensure it serves your business needs without impacting your personal credit score. 

Paul and I also explored how solopreneurs can effectively use business credit to finance equipment, property, and separate their personal and business expenses. Through practical advice and years of experience, Paul shared invaluable ways to transition from using personal credit to fully leveraging business credit.

If you want to stop treating your business like a hobby and get it in order, listen in. This show will give you many great tips on how to step up your business and leverage credit like a pro!

Be sure to connect with Paul and to see if he can help you create a line of business credit that keeps your personal assets in check, visit his website at: https://blueskybizsolutions.com/

During our chat, we talked about those struggles that every entrepreneur faces when it comes to overwhelm and dealing with burnout, Our goal is to offer practical strategies to streamline your efforts and drive real growth in your business. I think we hit the mark really well and Camille shared a tond of great stuff that she’s using with her own clients to help them revive away from being a “zombiepreneur”, as she calls it.

Here are a couple of highlights from our conversation:

- **"Just in Time" Training**: Camille and I discuss the importance of focusing on learning and training that is directly applicable to your current stage of business. This approach prevents overwhelm from signing up for multiple courses and programs, allowing you to concentrate on what truly matters.

- **Calendar Management for Productivity**: I share my personal experience with using a calendar to drive productivity and reference Napoleon Hill's concept of "drifting" from "Outwitting the Devil." Camille emphasizes that filling your calendar with priority tasks grants freedom and flexibility, reducing mental overload.

- **Avoiding Burnout**: Both Camille and I stress the importance of taking time off to rejuvenate and prevent burnout. Camille suggests carving out a full day free from work and distractions, which can significantly enhance productivity and creativity.

- **The Power of Accountability**: Camille highlights the benefit of finding an accountability partner or group to stay on track with your goals. Different methods work for different personalities, so it's essential to customize your approach.

This episode is packed with actionable advice on how to optimize your time, enhance productivity, and maintain a balance between work and personal life. Camille’s insights will resonate with anyone looking to avoid the pitfalls of burnout and the overwhelm of too many business options.

Connect with Camille:

To connect with Camille and explore more of her work, visit her podcast "The Real Deal with Camille." Additionally, she offers valuable tips for entrepreneurs and a free master class available on her website at https://camillediaz.com/masterclass

Want to see how my team and I can help you convert more of your casual connections into clients?

Watch the free training at https://convertmoreclientsnow.com/

Sara and I went deep into the critical aspects of time management and maintaining focus. We shared experiences and strategies that help us navigate our busy lives and stay productive without feeling overwhelmed. Sara's approach to identify what excites her and scheduling personal time at the start of the day is a game-changer for setting the right mindset. We also explored the importance of single-tasking and prioritizing challenges to avoid burnout.

**Key Takeaways:**

Start Your Day with Excitement

Sara advises us to kick off the morning by pinpointing what gets us excited to get out of bed. Prioritize scheduling personal time first in your calendar to create a positive tone for the rest of the day.

Single-tasking for Success:

Sara emphasizes focusing on one task at a time and simplifying our workload. This strategy not only boosts productivity but also helps reduce feelings of overwhelm.

Not Everything is an Emergency:

We discussed the importance of not responding to every text and email immediately. Sara highlights that unless it's dire, not everything requires instant attention, which can help manage stress and expectations.

Mindful Social Media Use:

Both Sara and I encourage setting specific times for social media engagement to avoid distractions and the so-called "rabbit holes." This intentional approach keeps us focused on our priorities.

Blocking Similar Tasks:

I shared my strategy of grouping similar tasks together for efficiency. Whether it's writing or other focused work, using time blocks helps maintain the same mindset and increases productivity.

Sara also opens up about her journey from teaching to coaching and working with diverse clients, ranging from lawyers to business owners. She provides valuable support for accountability, self-trust, and purposeful action, all while emphasizing the power of morning mindsets and discipline.

Remember to connect with Sara Schroeder via LinkedIn. Don't miss out on her weekly "Winning Friday" live sessions, where she boosts morale and confidence.

https://www.linkedin.com/in/saraschroedercoaching/

Ready to discover how you turn more of your casual connections into clients? Sign up for the free training at https://followuprockstar.com/

Twenty-three years ago, Debi embarked on her journey into canine nutrition after losing her first dog to stomach cancer. This profound loss ignited her quest to understand how to improve dogs' diets. Her dedication led her to create Snake River Bakery, where she produces freshly baked dog treats from locally sourced ingredients. She offers distinctive flavors such as salmon, pumpkin spice, carob mint, and honey ginger, each designed with health benefits in mind.

Throughout our conversation, we talked about the intricacies of starting and running a pet food business, from addressing regulatory hurdles to ensuring the highest quality ingredients. Debi’s story is a testament to passion and perseverance, as she expands her business and continues to educate pet owners on the importance of healthy nutrition for their furry friends.

### Key Takeaways:

- **Dedication to Freshness and Quality:** Debi's treats are made fresh to order, utilizing only human consumable ingredients like wild-caught US-sourced fish and locally grown produce. This ensures maximum nutritional value and safety.

- **Rigorous Standards and Compliance:** Debi has navigated and complied with stringent FDA and AAFCO regulations, underscoring her commitment to providing a safe, high-quality product.

- **Consumer Education:** Debi emphasizes the importance of understanding pet treat ingredients. She advises pet owners to choose treats with fewer than five, pronounceable ingredients sourced from the US and warns against harmful additives like titanium dioxide.

- **Creative Expansion:** In addition to treats, Debi now offers recipes for food toppers on her website, blending convenience with high nutritional standards.

It was also wonderful to reflect on our long-standing friendship and to acknowledge the mutual support that has played a significant role in our respective journeys.

Connect with Debi at https://www.snakeriverbakery.com

Lori and I discussed how bringing tools and techniques to manage thoughts can elevate productivity and profitability within a business. It's not just about the bottom line; it's about creating a healthier, more engaged, and innovative environment for employees.

We also discussed the importance of fostering an environment where communication flows freely, and team members feel empowered to propose alternative solutions without fear. Encouraging curiosity and the exploration of ideas leads to greater creativity and innovation. 

Being solution-focused and learning from mistakes are also crucial aspects of effective leadership, vital for guiding and managing teams.

Lori highlighted the significance of starting each day with a few moments of meditation or gratitude. This practice can transform an entrepreneur's chaotic lifestyle into a more peaceful and productive one.

Key Takeaways:

- Bringing personal development into the workplace can significantly boost employee engagement, creativity, and innovation.

- Fostering a safe environment for open communication and idea-sharing is essential for building strong teams.

- Encouraging curiosity and learning from mistakes are crucial for leadership and team success.

- Meditating and practicing gratitude daily can lead to a more balanced and peaceful life, especially for entrepreneurs.

- Taking time off to recharge is beneficial for sustained productivity and mental well-being.

Towards the end, Lori also shared a bit about her podcast, "Fine is a 4 Letter Word," where she shares the stories of those who appear to "have it all" but face internal struggles, offering hope and guidance to listeners.

Stay connected with Lori via her website at:

http://zenrabbit.com

We had a great chat about the importance of using sales scripts effectively—not as a crutch to read from during sales presentations, but as a training and assessment tool. He also discussed the role of a well-crafted sales deck in staying on track and delivering powerful presentations. This episode is a goldmine for anyone looking to enhance their sales approach, whether you're a solopreneur or running a large sales team.

### Key Takeaways:

- **Sales Scripting for Training:** Doug emphasizes that a sales script should be used primarily for training and evaluating the sales presentation rather than being read during the actual presentation. This helps to ensure that salespeople are consistently improving.

- **Sales Deck as a Visual Guide:** He suggests using a sales deck—which includes a cover page, qualification page, presentation, pricing, and closing page—as a visual form to guide the presentation. This helps to keep the presenter on track without sounding robotic.

- **Post-Presentation Evaluation:** Doug also suggested referencing the sales script again after the presentation to evaluate performance and identify areas for improvement. Constant refinement is key to long-term success.

- **AI Tools for Analysis:** We also talked about the use of AI tools like Fathom AI for analyzing sales conversations and improving conversion rates. These tools are incredibly valuable for understanding where you might be losing potential clients.

- **Power of Building Relationships:** Doug shares his experiences on the significance of social media engagement and building relationships at events, which can lead to successful sales. He emphasizes the long-term value of relationship-based sales over transactional interactions.

Throughout our conversation, Doug also highlighted the vital role of in-person events and networking in fostering creativity and learning across different industries. The energy and ideas exchanged during these events are irreplaceable, even with the convenience of virtual platforms.

### Connect with Doug Mitchell:

Be sure to connect with Doug on his website:

http://salesprogrambuilder.com

Katarina's journey highlighted the impact of adapting to challenges as she pivoted her business strategy in the face of the pandemic. Her shift to virtual networking and catering to the demands of gluten-free and vegan customers showcased her entrepreneurial mindset under pressure.

One key takeaway from our discussion with Kat is the importance of starting small and remaining consistent in both business development and networking efforts. Through her experience catering for Daymond John from Shark Tank, Katarina underscored the significance of building relationships & seizing opportunities.

Her journey serves as a testament to the rewards of dedication and unwavering commitment to entrepreneurial endeavors.

To connect with Katarina and explore her amazing brownies, check out her website at  https://devoursweets.us/.

**Key Takeaways:**

- Effective communication is crucial in addressing concerns and enhancing collaboration within business processes.

- Understanding the difference between what businesses want and what they actually need can lead to tailored solutions that drive growth and success.

- Evaluating available solutions before opting for custom software development can help businesses make more informed decisions and maximize resources.

- Prioritizing active solicitation of feedback and involving all team members in decision-making processes fosters a culture of engagement and satisfaction.

- Implementing a Minimum Viable Product (MVP) approach allows for incremental improvements based on actual usage and feedback, leading to more effective solutions.

Chad King's expertise in developing customized software solutions for mid-enterprise level organizations was evident as he shared practical strategies for leveraging technology to optimize business operations. His passion for helping local businesses implement automated solutions to drive growth was truly inspiring.

Connect with Chad and learn more about Ayoka Systems at https://ayokasystems.com and https://rentmysoftware.com

Kenny shared his extraordinary journey from working nearly two decades in churches and ministries to launching a highly successful digital marketing agency. Today, Kenny focuses on coaching nonprofits and businesses to turn purpose into performance with systems designed to foster high-performance teams and effective leadership.

### Key Takeaways:

- Whether it's a for-profit or a nonprofit venture, having a clear vision and a specific approach to problem-solving for your target group is essential. Kenny stressed the importance of aligning your mission with actionable goals and celebrating milestones along the way.

- Eliminate Chaos in Growth. One practical step to remove chaos in business growth is preparing an organizational chart geared towards future expansion. Kenny recommended identifying the necessary roles and responsibilities and meeting weekly as a team for accountability and problem-solving.

- This authenticity should extend to leadership and team dynamics.

- Both Kenny and I emphasized the importance of focusing on strengths and outsourcing weaknesses. Entrepreneurs often feel trapped by trying to do everything themselves, but the key is to find the right people and empower them to execute the vision.

- Kenny shared his mantra of competing against what's possible rather than just surviving. This mindset helps teams envision and actualize their full potential, driving them toward ever-greater accomplishments.

We also discussed the negative impacts of self-sabotage, especially when systems are in place, and things start feeling too easy. He encouraged striving for what's possible instead of falling back into survival mode.

Be sure to connect with Kenny Lange…

Get a copy of Kenny’s Roadmap at https://kennylange.com/road-map

Connect with Kenny on LinkedIn: https://www.linkedin.com/in/kennylange

Kevin shared how his personal journey, particularly a recent health crisis, reshaped his approach to both life and business, emphasizing the need for maintaining a harmonious balance across all facets of one’s existence. We explored how crucial it is for solopreneurs and business leaders to delegate effectively to prevent burnout and encourage growth.

Here are the key takeaways from our conversation:

- **The Importance of Clear Goals and Strategic Roadmaps:** Without these, businesses often find themselves off track. Precision in planning and clarity of objectives ensures sustained growth.

- **Set Expectations in Business Relationships:** Misunderstandings can derail even the most promising of partnerships. Clear agreements pave the way for smoother collaborations.

- **Harmony Over Balance:** Kevin advocated for creating harmony in life rather than merely balancing it, which allows for a more integrated approach to handling business and personal challenges.

- **Communication is Key:** Whether dealing with a virtual assistant or managing a large team in a corporation, the effectiveness of your communication determines the success of your interactions and the clarity of your business vision.

- **Personal Transformation Fuels Professional Success:** Kevin’s personal journey highlighted how significant life changes necessitate reevaluation of both personal and professional goals, emphasizing the importance of adaptable learning and prioritization.

For anyone interested in connecting with Kevin, you can find him at the social links below:

https://www.linkedin.com/in/kevinbreeding/

https://www.facebook.com/kevinbreeding.coach

In today's episode #MeetCoolPeople, we're joined by Jeffrey Casanova, a 30-year sales professional with a passion for leadership through coaching. Through his diverse experience both in corporate settings and on the baseball field, Jeffrey unpacks the art of leadership, the nuances of sales across different demographics, and the critical importance of cybersecurity in today's business ecosystem.

Jeffrey kicked off his early days in sales, mastering the delicate art of customer interactions while selling men's designer suits in California. This experience not only honed his sales tactics but also solidified his love for connecting with people - something that has propelled his career forward.

He loves to draw parallels between coaching sports and leading a corporate team, emphasizing the indispensable values of accountability, flexibility, and organization. These skills aren't just for the ballpark or the boardroom; they are crucial life skills that young people carry into adulthood.

The thing that’s stood out the most for myself is Jeffrey’s ability and willingness to cbe a powerful connector. As i’ve got to know him personally in the Dallas Fort Worth area, he has been the single more key person to helping me get connected to the business community right in my back yard.

And THAT is why I knew you needed to meet him!

🙂

Here are a few things we covered during out chat…

• The art of adapting: Understand and incorporate different communication styles and cultural nuances in sales strategies.
• Leadership beyond the boardroom: How principles from coaching youth sports apply to corporate leadership and personal growth.
• Cybersecurity is everyone’s business: Key strategies for protecting your corporate environment in a digital world.
• Building lasting connections: The importance of nurturing relationships not just for business gains but for long-term personal and professional growth.
• The "karma" of networking: Building a network isn't just about what others can offer you but also about how you can contribute to their success.

I’d love for you to take a moment to connect with Jeffrey and let him know you heard him on the #MeetCoolPeople Podcast.

Reach out to him on LinkedIn here:

https://www.linkedin.com/in/jeffrey-o-casanova-31a747b/

Casey shared the key elements that have significantly contributed to her success and personal growth. We also tackled the art of balancing professional commitments with personal time, something Casey has mastered to maintain her well-being and productivity.

Here are a few key nuggets we covered in our conversation:

- **Professional Networking**: Casey stressed how networking events changed her life, especially meeting Bill Wallace, who introduced her to Success North Dallas. She highlighted the importance of being selective with your networking to ensure it adds value to your life and career.

- **The Power of Saying No**: We discussed how crucial it is to guard your time. Learning to decline events or commitments that don't serve you or align with your priorities is vital for maintaining your health and focus.

- **Commitment and Prioritization**: Casey provided insights into how managing commitments through clear and decisive choices can lead to greater effectiveness and satisfaction in both professional and personal spheres.

- **Personal Development**: Casey's pursuit of always learning and the creation of her journal, "Awaken Your Potential," shows the importance she places on continual growth and empowerment.

- **The Role of Routine**: A structured morning routine, influenced by Hal Elrod’s "The Miracle Morning," helps Casey stay grounded and productive, demonstrating the transformative power of dedicated personal time.

If you want to get connected with Casey and discover more about her strategies for success, personal growth, and networking, you can reach her at hello@caseyhaston.com.

In today's episode, Cliff delves deep into the philosophy of work-life balance, a topic that resonates with so many of us in today's fast-paced world. He stresses the importance of being fully invested in each moment and prioritizing life experiences over work demands. Through our conversation, he talks about how embracing work as a part of life rather than a separate entity can lead to a more fulfilling existence.

Cliff also shared his thoughts on success, urging us to take a step back, evaluate our choices, and priorities purposely. He also walked through an exercise he goes through with clients to help them find their top 3 goals that actually have true meaning in their life..

But it's not all just about the money or the success—it's about finding peace, fulfillment, and contentment. Cliff shared some of his coaching methods, targeting entrepreneurs who may feel that something is missing despite their financial achievements. 

Key takeaways from this episode:

- Balance is about integration, focusing on being present and intentional with your time.

- Success requires clarity—identify your wants, sort out your dreams, and set clear, achievable goals.

- Mindset plays a crucial role in podcasting—technical skills are not enough; purpose and overcoming barriers are critical.

- Identify yourself beyond the labels—ask foundational questions to uncover deeper personal truths.

- Value each connection and conversation for its unique contribution to your life.

Connect with Cliff and watch his presentation from “Free The Dream” at https://mindsetanswerman.com/free.

This conversation was a goldmine for anyone passionate about podcasting, relationship building, and content creation. Greg brought with him over 15 years of experience in advertising, sales, and partnerships and shared an abundance of knowledge on the inner workings of podcast advertising and brand building.

One of the core themes we dug into was Greg's ethos - "life is about time and relationships." He emphasized the power of curiosity and engaging in meaningful conversations, which can be a catalyst for not only personal but also professional growth.

We talked a bit about the world of repurposing content. It's not just about putting your content out there on as many platforms as possible but also about making it unique to you as an individual. Greg shared insights into expanding distribution beyond the major platforms, fostering audience growth, and looking at monetization through a more creative lens.

Moreover, Greg and I exchanged stories about the serendipities of podcasting, where you can unintentionally find clients and build lasting relationships. It’s about capturing conversations and ideas through recording since, as podcasters and content creators, we must realize the potential wealth in our spoken words.

Below are some key takeaways from our conversation:

- Build relationships first; metrics like download numbers are secondary.

- Content repurposing across various mediums can amplify your message.

- Explore creative monetization and distribution strategies beyond the traditional frameworks.

- Authenticity is crucial; use AI and tech to organize thoughts but maintain your personal voice.

- When inviting guests, provide them with materials to help promote the episode for mutual benefit.

Finally, if you'd like to connect with Greg you can find him on LinkedIn at:

https://www.linkedin.com/in/gregwasserman/

(Just remember to send a personalized message when you do!)

Plus, check out the platform Cast Magic to see the work they’re doing to help content creators and podcasters amplify their voices here: https://elylikes.com/castmagic

We all know virtual events can be challenging, and Bernie pinpointed the common blunders many make, from lackluster energy levels to poor audio and video quality. If you want to keep your audience hooked, you’ve got to keep engaging with your camera as if you're talking face-to-face with your audience.

We also went over a few small but mighty details that can make or break a virtual event. It's all about audience interaction.

Bernie also highlighted the wonders of the interactive tools that you can use to step up the engagement during your presenations..

Here are just a few od the important takeaways from this episode:

- Keep your energy high and make sure to engage with the camera during virtual events.

- Know your platform's tools and features to maximize audience interaction.

- Invest in good audio equipment and test your setup before the event.

- Don't underestimate the power of practice and preparation – run those dress rehearsals!

- Small details can have a huge impact on the quality and success of your virtual events.

Bernie is a wealth of knowledge and a great person to know in the universe of virtual event planning and execution.

Want to get connected with Bernie?

Here is his LinkedIn:

https://www.linkedin.com/in/badiii/

In our conversation, Michael delves deep into the mechanics of using life insurance as a tool for creating and sustaining wealth. He lays out a clear path for individuals and business owners alike, showing them how to leverage the same financial strategies that icons like Walt Disney have used to fund their dreams and maintain control over their hard-earned money.

Here are some pivotal points we covered:

• The vast potential of infinite banking and its accessibility to not just the corporate elite, but also to individuals who want to build financial resilience.
• How whole life insurance policies serve as more than just a death benefit – they're dynamic, growing assets with tax advantages and loan opportunities.
• Michael’s personal journey discovering these strategies and how they can empower us to become our own bankers, giving us greater financial freedom and flexibility.
• The practicality of infinite banking, breaking down the notion that these strategies are complex and showing how they can be used for everyday financial requirements.

Take-A-Ways from the episode:

• Infinite banking isn't just for the ultra-rich; it’s a strategy accessible to all.
• Life insurance can be a powerful vehicle for intergenerational wealth transfers.
• The importance of redirecting our cash flow to retain more of our income.
• The significance of educating beneficiaries to continue leveraging these financial tools.

After listening to Michael Hession discuss the concept of infinite banking, how do you see it fitting into your current financial planning? Is this something new to you, or have you already been utilizing this method?

For those looking to delve deeper into infinite banking or reach out to Michael for guidance on creating lasting wealth, you can visit https://ThePerfectAsset.net. 

Jen shared how intertwined our professional hurdles are with our personal well-being. We learned that when a business is faced with challenges, such as cash flow interruptions caused by unpaid contracts, it's not enough to merely chart out plans and timelines. We also have to safeguard the mindset and morale of the very individuals steering these business ships, ensuring they remain afloat long enough to conquer the storms.

Here are some powerful takeaways from my talk with Jen Grosso:

- Cash flow issues can be debilitating for a business, but addressing the well-being of the team is just as critical as solving financial woes.

- Long-term success demands that we stay vigilant for signs of trouble in our business and personal lives.

- Consistency in maintaining positive habits can greatly impact our performance and resilience, particularly in turbulent times.

- Small, simple daily practices such as staying hydrated and taking breaks can significantly boost decision-making and overall well-being.

- Personalizing self-care routines according to individual needs is key—it's not a one-size-fits-all when it comes to building resilience.

Connect with Jen Grosso at http://boldfireinstitute.com/

Our conversation dove deep into the symbiotic relationship between generalists and specialists within a team & why you need both. Bravis shared his perspective on why it's crucial to have team members who possess the foresight for scaling the organization, as well as individuals who are deeply knowledgeable about specific customers and products. This blend is essential for both operational success and strategic growth.

We also touched on the often overlooked aspect of adapting job roles to the evolution of a business. This is a game-changer, as Bravis pointed out, for ensuring the vision and job duties remain aligned as a company expands.

Bravis's focus in recruitment is to place candidates based on not only their present capabilities but also their future potential and adaptability—illustrated by some compelling hiring stories he shared.

Here are your key takeaways from today's chat:

• The interplay of generalists and specialists is fundamental in a team's composition for a well-rounded view of your business's future.
• Revisit and revise job descriptions regularly to ensure they align with your company’s growth and vision.
• Leadership's intentions vs. daily realities can shift under the pressures of the business environment.
• Hiring for future potential facilitates business adaptability and growth.
• Strategic networking and utilizing resources like mind-mapping can improve hiring efficiency and help realize business visions.

Interested in connecting with Bravis Brown? Be sure to find him at https://ConnectWithBravis.com

**Key Takeaways:**

- The importance of a unique value proposition (UVP): Jessica emphasized the significance of having a clear and compelling UVP prominently featured on a website to quickly convey what the business does, who they serve, and how they solve problems.

- Enhancing the call-to-action (CTA): Jessica highlighted the need for an attention-grabbing CTA button, such as "Contact Us" or "Schedule an Appointment," placed distinctly on the website to encourage user engagement.

- Building a strong team: Jessica shared her experience of starting a business as a solo entrepreneur and gradually building a team, emphasizing the value of delegating tasks to focus on core strengths and grow the business effectively.

Jessica's discussion shed light on the fundamental aspects of website design and strategic business growth, providing valuable insights for entrepreneurs and business owners looking to enhance their digital presence.

Connect with Jessica Gruber: https://buzzwks.com

Misty joined us to share her wisdom about resilience, how to identify and overcome what’s holding you back from true transformation in your life, and even what it takes to gear up for a TEDx talk. 

During our conversation, Misty emphasized the significance of recognizing one's own weaknesses and working diligently to improve. Her approach is one that resonates with many, as it involves embracing authenticity and aligning with core values to overcome life's hurdles.

Here are some vital takeaways from our time with Misty Gilbert:

- **Preparation is Key**: Misty underscored the importance of over-preparing when it comes to delivering a talk. From her TEDx experience, she learned that knowing your material inside out is essential.

- **Recording as a Tool**: Using video to watch yourself deliver presentations is invaluable. It allows you to catch nuances in your body language, tone, and pacing.

- **The Power of Vulnerability**: By sharing her personal story, Misty touched on how vulnerability connects you with your audience and reinforces the authenticity of your message.

- **Understanding Your Audience**: It's crucial to know who you're speaking to. This knowledge shapes the delivery and preparation of your content, ensuring it resonates well.

- **Navigating Emotional Pain**: Through her coaching, Misty assists clients in traversing the complexities of emotional pain to find alignment and clarity in their lives.

Misty's journey from the setbacks of leaving a cult in 2013 to her defining TEDx talk on authenticity should be an inspiration to us all. 

Want to stay connected with Misty?

Be sure to check out her website at www.mistywgilbert.com

We dove deep into the essentials of looking and sounding professional during video presentations and remote meetings. As we all navigate the shift to virtual platforms, Dan's practical tips for improving virtual presentations are more valuable than ever. From finding the perfect frame to using a good microphone, Dan underscored the necessity of making a positive impression, even through a screen.

We both shared personal stories as we reflected on our own experiences with video creation. I’ve certainly come a long way myself in getting comfortable with being on camera, discovering that little things like standing instead of sitting can add that extra dynamism to your online presence. Meanwhile, Dan spoke candidly about his transition from filming weddings to empowering individuals to film themselves like pros.

But Dan didn’t stop at just looking good on camera. He stressed the psychological impact that a polished appearance and high sound quality can have on the viewer's perception. According to Dan, the mindset accounts for a whopping 85% of creating great video content. It's all about building that trust with your audience or clients.

During our chat, we also explored Dan's unique solar system methodology for content creation, which prioritizes elements like storytelling, strategy, and camera presence. He generously shared a success story where this very approach turned a TikTok viewer into a prospective client almost overnight.

Here are your key takeaways from today’s episode:

- Establishing a professional appearance and audio quality in video calls and presentations significantly influences client trust and perception.

- Practicing and improving presentation skills are essential – standing up can bring more energy to your delivery.

- Psychological impact and mindset are huge facets of creating engaging video content.

- Systemizing your video production process can lead to efficient and effective content creation.

- Dan's solar system methodology for content creation emphasizes the significance of having a clear central theme supported by specific topics.

To connect with Dan, visit https://DanHasLinks.com.

Key Highlights:

Building Trust and Loyalty: Lori Lyons shared insights on the legitimacy of solicitations her clients receive and emphasized the importance of building trust and loyalty through email communication.

Email Deliverability: We discussed the current issues with email deliverability and the significance of providing value and staying in front of people to enhance communication effectiveness.

Website Transformation: Lori shared her journey of transitioning from a packaging business to the digital marketing realm. She talked about the need for both visual appeal and functionality in website design and emphasized the shift from "me-centric" to "client-centric" language on websites.

Testimonials and Case Studies: We delved into the significance of testimonials and case studies for websites, with Lori providing actionable advice on gathering client feedback and creating compelling case studies to showcase problem-solving and client satisfaction.

Engagement and Opt-Ins: Lori offered valuable strategies for capturing user information from social media and using lead magnets to engage and secure customer interest on websites.

Take-Aways:

Building trust and loyalty through email communication is crucial for client relationships.

Updating website content, adding testimonials, and creating case studies can significantly enhance a website's effectiveness.

Capturing user information from social media and engaging with potential clients through lead magnets is essential for business growth.

Connecting with the Guest:

To connect with Lori Lyons visit her website:

https://lorilyons.me/

Key Highlights:

- RJ Redden advocates for using bots to facilitate deeper conversations, emphasizing the importance of leveraging technology to enhance, rather than replace, human interaction.

- Ely Delaney and RJ Redden share a mutual passion for integrating AI and bots with personality into their businesses, underscoring the importance of transparency in acknowledging their use.

- The potential misuse of AI in spreading negativity and manipulating emotions during the upcoming election season is a warning emphasized by RJ Redden, urging responsible AI usage and ethical considerations.

- RJ Redden recommends GPT as a user-friendly tool for beginners to begin authentic and ethical AI integration, highlighting its potential to foster creativity and success in business.

- Both Ely & RJ stress the significance of personalized experiences for users, emphasizing the need for a balanced approach to AI that involves human touch and empathy to avoid burnout and disconnection.

Key Takeaways:

- Embrace AI and bots to foster genuine connections and deeper conversations, not just for automation.

- Transparently integrate AI and bots with personality into your business for an authentic user experience.

- Ethically and responsibly use AI tools and bots, considering their impact on emotions and societal well-being.

- Utilize user-friendly AI tools like GPT for brainstorming and creativity, while prioritizing user-specific customizations in AI-based interactions.

- Maintain a balance between AI automation and human involvement, ensuring a personalized and empathetic user experience.

Connect with RJ Redden:

https://www.linkedin.com/in/rjredden/

We dive deep into the importance of customer research, emotional connections in sales copy, and the creation of successful online courses. We also discuss the significance of relationships in scaling a business, the ongoing work required for passive income, and the value of course creation based on customer needs. 

From Sales Calls to Customer Research to Collaboration and Networking and everything in between, this was a fast-paced conversation on what it takes to create a successful course and get clients that will stick with you for life!

Get your pen and paper ready. You’ll want to WRITE this stuff down!

To connect with James and learn more about his 1-hour masterclass, visit https://profityourknowledge.com/masterclass

Key takeaways from our conversation include:

- **The Importance of Core Values:** Tomas emphasized the significance of clearly defined values in business operations. Implementing core values in daily business activities helps avoid struggles and painful experiences, especially in the hiring process.

- **Documenting Processes and Delegating Tasks:** We discussed the G3 method and the strategy of gradually delegating lower-value tasks to focus on higher-impact activities such as lead generation and sales conversations. Tomas highlighted the need to identify and delegate $10 an hour tasks and stressed the importance of documentation using tools like Loom to record processes for ongoing access by team members.

- **Start Small, Be Prepared for the Long Journey:** Thomas offered valuable advice for entrepreneurs, emphasizing the need to start small, be prepared for a longer journey, and never give up. His insights serve as an encouragement to small business owners who are looking to scale their operations.

Tomas' approach to coaching entrepreneurs on building systems and processes, combined with his personal experiences and actionable advice, made for a great conversation that we could both geek out on! 

If you're a business owner looking to streamline your operations, delegate effectively, and scale your business, then this episode is a must-listen.

Connect with Tomas at (of course):

https://connectwiththomas.com

Jennifer shared her journey of self-discovery and healing after being diagnosed with a rare nerve condition, emphasizing the transformative power of holistic approaches and personal coaching. She reminded me of the need for self-care and the importance of filling one's cup on a daily basis to maintain mental clarity and avoid feeling stuck in life.

Her own journey of self-discovery and getting through personal obstacles led to how she helps her clients Identifying and addressing mindset, habits, and belief systems is crucial to overcoming obstacles in their own personal and professional lives.

Want to connect with Jennifer and learn more about her work? 

Visit her website at https://www.jenniferloehding.com.

"You want to serve your audience, not yourself, when you're delivering a message." - Philip Sessions

Some key takeaways from the episode include:

- Understanding the problem people need solving before addressing your audience.

- Shifting towards tangible advice and help, emphasizing substance and actual knowledge.

- Utilizing persuasive communication and storytelling to engage logical thinkers and speakers.

- Focusing on serving the audience rather than oneself when delivering a message.

- Unpacking the importance of identifying the problem one solves and having a clear message in speaking and coaching businesses.

If you want to learn more about Philip Sessions and his incredible work as a speaking coach, you can connect with him on his website at https://www.speakingsessions.com.

Known for her high-energy, passionate, heart-centered, and enthusiastic approach to sales, teaching and coaching, Connie has been the CEO of Changing the Sales Game for 20+ years helping business owners, leaders and sales teams build powerhouse organizations.

“80% of sales is all preparation”

Here's a glimpse of what you can expect from the episode:

• Connie's emphasis on the importance of serving clients and fostering genuine relationships over solely focusing on making a sale.
• The value of active listening and understanding the chaos present in the lives of business owners.
• How to effectively prepare for client meetings and presentations to ensure a deeper understanding of their needs.
• The significance of referral-based sales and earning the right to ask for testimonials.
• Connie's 7-step process for successful sales conversations, including the importance of building rapport and implementing a defined follow-up system.

Connie Whitman and I also explore the evolution of sales tactics, the power of genuine human connections, and the need to understand various communication styles for effective engagement.

For those who want to connect with Connie and get her Communication Style Assessment, you can get it here:

https://whitmanassoc.com/csa/

In this episode of #MeetCoolPeople, I had the pleasure of sitting down with Dave Brown, a seasoned coach and mentor with over 5,000 hours of coaching experience working with realtors, lenders, and entrepreneurs. We delved into various aspects of personal development, time management, and the challenges faced by professionals in the mortgage and real estate industry.

We talked about the importance of simplifying and focusing on fewer tasks in the overwhelming world of social media and communication tools. Dave highlights his effective scheduling approach based on the 12-week year concept.

To connect with Dave Brown visit his website at www.davebrown.com

We also explore the wisdom and insights of Martin, and discover the story behind his book "Worrier to Warrior."

Here are a few takeaways from our conversation:

• The shift in the coaching industry: It's imperative for coaches to prioritize achieving tangible results for their clients while building scalable business models.
• Importance of genuine connections: Martin emphasizes the significance of meeting inspiring individuals and shares the excitement of attending a Renaissance fair with me (of course I can get a Ren Faire conversation started!) 🙂
• Revolutionizing coaching programs: Martin emphasizes transparency and accountability, steering clear of superficial coaching practices.
• Embracing personal reinvention: Martin opens up about his personal journey of resilience, overcoming challenges, and reinventing himself from a space of loss and despair to becoming a passionate coach, showcasing the remarkable resilience of the human spirit.
• The power of presence and transforming mindsets: Our dialogue delves into the significance of being fully present in our endeavors, the impact of mindset transformation, and the effectiveness of milestone processes in business development.

To connect with Martin and learn more about his transformative coaching approach, visit connectwithmartin.com.

In this episode, Brian starts off by sharing an interesting tip on how to learn more about someone. He suggests asking them about their next vacation plans, as it reveals their interests and priorities. This simple question can open up a world of understanding about a person.

Brian also talks about his work in physiognomy, the interpretation of facial features to gain insights into a person's character. He has a cheat sheet available for download on his website, subtleskills.com, for those who want to learn more. He also gives a sneak peek into his upcoming book series on face reading that covers basic, intermediate, and advanced levels.

Throughout the conversation, Brian and I discussed the importance of face-to-face communication in a technology-driven world. We highlight the significance of tailoring our communication based on the preferences of others, such as taking into account their eyebrow type. Brian explains that straight eyebrows prefer facts and details, angled eyebrows focus on angles and perspectives, and rounded eyebrows prioritize others' needs first.

As an Introverted/Extrovert, Brian purposely chose professions where people came to him for help (Retail, Hospitality, & Help Desk) to help ease his social anxiety.

Over the course of his career he realized he loved to learn new skills (tips and tricks) to better interact with people, and he always sought out the knowledge. With every new social skill, another promotion soon followed. He was onto something…maybe success starts with good communication skills.

The #1 skill that changed his Personal & Professional life forever was learning to Decode Facial Features.

Connect With Brian:

www.getthecheatsheet.com

Looking to up your Follow Up Game? Check out the free training at https://FollowUpRockstar.com

We delved into the pleasure side of marketing and Lisa's unique approach to crafting messages that focus on empathy and understanding versus traditional marketing paradigms. Her framework of acknowledging challenges, sharing solutions, and extending a friendly invitation without resorting to pushy sales tactics shows that we don’t have to push fear-based marketing.

We also explored Lisa's passion project, "Spiritual Sugar," where she shares her healing journey and the divine guidance she received to write the book. The impactful stories and principles she shares in the book have the potential to inspire profound shifts in perspectives on healing and self-discovery.

Lisa Manyon is known as The Business Marketing Architect. She's the President and Founder of Write On Creative, host of the podcast Your Message Matters and a bestselling author. She teaches, trains, and transforms on two core topics 1) Marketing With Integrity (it’s time to take the pain out of planning and the pain points out of your marketing message). 2) Healing With Love (based on her bestselling book Spiritual Sugar: The Divine Ingredients to Heal Yourself With Love.

Connect With Lisa:

https://SpiritualSugar.com

https://WriteOnCreative.com

He delivers this knowledge through his Vision Board Mastery program, 1-to-1 and Group Coaching, plus Live and Virtual events.

Bottom line: Steve teaches the necessary MINDSET to identify what your goals LOOK like, FEEL like, SOUND like, SMELL like and even TASTE like. 

In this episode, Steve shares his powerful insights and strategies for personal growth and transformation. Find a quiet place, grab a pen and paper, and visualize your future self!

Here are some key takeaways from our conversation:

1. Small Steps Lead to Big Results: Steve emphasizes the importance of taking small, consistent steps towards our goals, rather than overwhelming ourselves with massive action across all areas of life at once. By focusing on one area, such as physical health, and improving it, we can experience positive ripple effects in other areas.

2. The Power of Vision Boards: Vision boards are not just about material possessions. Steve highlights that they are transformative tools for personal growth and becoming a better person. By creating visual representations of our goals and desires, we can manifest them into reality.

3. Core Values for a Fulfilling Life: Steve reminds us to reflect on our core values and align our actions with them. He emphasizes that the past year has made many people deeply consider what truly matters in their lives. By prioritizing our values, we can live a more fulfilling and purpose-driven life.

4. The High Five Habit: Steve shares some of his daily habits and routines for positive growth, including the 5-second rule and the high five habit. These simple practices help create positive momentum, boost confidence, and reinforce positive habits.

2. Engaging with Others: Steve emphasizes the importance of engaging with people and creating positive moments. By making someone's day better, we have the power to make a significant impact and spread happiness.

If you're eager to learn more from Steve Gamlin, be sure to check out his website at stevegamlin.com. He also hosts the Motivational Firewood podcast, which features short episodes filled with motivational information and inspiring stories.

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Connect with Steve:

- Website: https://stevegamlin.com

Sally shares her personal journey of facing tax issues with the IRS and stumbling upon the trust used by the Rockefellers. Intrigued by its potential, she started her own company in March 2020 and has been helping small business owners, real estate investors, and individuals looking to save on taxes ever since.

During our conversation, Sally explains the five elements of these trusts: they are irrevocable, non-grantor, discretionary, spendthrift, and the trustee can make rules for beneficiaries. These trusts have legal precedent and are recognized by the IRS. Sally provides real-life examples of how these trusts can save on federal taxes and protect assets from lawsuits.

We also delve into the different types of trusts, including business trusts, beneficial trusts, senior trusts, noncharitable trusts, and real estate syndication trusts. Sally shares her own success story of setting up a syndication trust and how it helped her eliminate debts and achieve financial freedom.

In addition to the insights Sally provides, we discuss the importance of protecting oneself, one's business, and one's family, as well as planning for the future. We explore the potential benefits of these trusts for future generations through inheritance tax and probate.

Here are some key takeaways from our conversation with Sally Gimon:

- Trusts can be an effective strategy for saving money on federal taxes and protecting assets from lawsuits.

- These trusts are not just for the wealthy; they are accessible to anyone looking to save on taxes.

- Different types of trusts cater to specific needs, such as business owners, investors, and seniors.

- Setting up a trust requires investment but offers long-term benefits and protection.

- Utilizing trusts can help individuals create a financial legacy for future generations.

Connect with Sally at: www.thetrustisyou.com

If you enjoyed this episode, don't forget to like, subscribe, and review the show! It helps us share our Cool people with even more cool people!

"Becoming the hunted, not the hunter" - Adam shares his unique approach to podcasting and building influence. By hosting podcasts, he has been able to attract and connect with incredible individuals across industries, opening doors to valuable collaborations, industry leaders, and even direct competitors. It's about using your platform to create meaningful conversations and connections.

Leveraging Introversion - Adam, an introvert himself, emphasizes the value of leveraging your introverted strengths. Being authentic and attracting others who resonate with your true self is key. It's not about trying to change or overcome introversion but about embracing it to create meaningful connections.

The Power of Reciprocity - Adam shares an inspiring story about how he connected with Larry Winget, a renowned speaker and author. By offering something of value to Larry, instead of asking for help or advice, he was able to build a genuine connection and eventually have him on his podcast. It's all about fostering relationships based on mutual benefits and making a positive impact.

If you're looking to expand your reach, connect with cool people, and make a difference in your network, don't miss this insightful episode! Tune in now and learn from Adam's experiences and expertise.

Connect with Adam at https://www.thereachsystem.com/resources/

I'm your host, Ely Delaney, and I'm thrilled to have you here. Meeting cool people has always been a huge part of my life, and this podcast is a culmination of that passion.

On this show, we'll be connecting with amazing individuals from all over the world. As a speaker and traveler, I've had the privilege of meeting countless fascinating people. But my favorite way to get to know them is by breaking bread and sharing a meal or a cup of coffee. There's something about face-to-face conversations that allow us to truly understand who someone is, what they do, and how they make an impact on their audience.

Many of the people I've met started out as casual connections, turned into clients, and eventually became lifelong friends. Some of these friendships have lasted for decades, and I'm excited to share their stories with you.

In today's digitally-connected world, we have the power to have conversations with people from different continents in a single day. However, we often lack meaningful connections on a personal level. That's what I aim to change with Meet Cool People.

I encourage you to listen to these episodes and binge-watch if you can. If someone resonates with you, reach out to them and let them know you heard them on the podcast. Share what specific insights or ideas struck a chord with you. Standing out from the crowd and having a genuine connection with them can open doors you never imagined.

I firmly believe that the people you meet are the key to your success. It all starts with a good conversation. So go out there and have an amazing day. And remember, I'm here to support you in any way I can. Feel free to reach out with your thoughts and ideas on how these amazing individuals impact your life and help you meet more cool people. Take care and enjoy the show!