MICE FM

Ep. 12 - About Michelin and MICE

Wed, 10 Jan 2024 22:48:49 +0000

Are Michelin starred restaurant a benefit to tourism? What about for MICE tourism?

I try to answer this question in this episode.

You can get in touch with me by email miceweekly@gmail.com

Ep 11 - The MICE FM Relaunch

Wed, 10 Jan 2024 15:15:51 +0000

In this episode I talk about why I stopped doing the podcast, and what are the plans for the future of the podcast.

Also, I am announcing my brand new newsletter: MICE Weekly.

You can sign up here: miceweekly.com

The email for the podcast and newsletter is miceweekly@gmail.com

Ep 10 - Let's talk breakfast

Wed, 17 Jun 2020 13:38:38 +0000

In this episode I share my thoughts around breakfast as a unique selling point. Businesses, and hotels in particular, can create something unique and wonderful around their breakfast that not only will set them apart from the competitions, but also can show up on positively on the balance sheet.

I exemplify my view by talking about The Best Breakfast in Norway, from Scandic Nidelven Hotel, which I visited back in February 2020.

Ep. 9 - The Postcard Marketing Hack

Tue, 09 Jun 2020 16:54:56 +0000

In this episode I share a very cheap and extremely effective marketing hack that is especially effective for MICE agencies. But it will work very well for event companies and eventprofs as well!

It is as easy and cheap as it is effective!

Ep 8 – One Hour Team Building

Tue, 19 May 2020 10:34:52 +0000

In this episode I share how a DMC, an event planner or a hotel can easily add a fun and useful product to their product offering and generate extra income.

The One Hour Team Building is, as the name suggest, a one-hour team building activity which easily can be adapted to any destination and by most type of MICE related businesses.

The most profitable activities and team building’s you can offer, are the ones you have developed and run yourself.

7. What will change in the MICE industry post-COVID-19?

Tue, 12 May 2020 08:46:56 +0000

I wanted to find out what various MICE professionals and eventprofs thought would change post the Coronavirus pandemic.

I reached out to about 20 professionals in the industry to ask their opinion.

This is a monologue episode where I, your host, present the answers and add my own opinion on the matter. A short and sweet episode, 14min!

6. B2B Influencer Marketing with Sabrina Meyers

Tue, 05 May 2020 13:27:52 +0000

Influencer marketing is by now a term most people in the travel industry are familiar with.

However, most of that is associated with millennials, highly edited images on a beach with turquoise waters and #lovemylife.

A new breed of influencers in the B2B space is emerging slowly.

In today's episode, we speak to eventprof and B2B influencer and vlogger (video blogger) Sabrina Meyers, out of Cologne, Germany.

We talk about influencer marketing, what it is, experiences with influencer marketing strategies, and more.

Sabrina Meyers is clearly well-spoken and knowledgeable and shares a lot of wisdom in this one! This is another great episode!

5. Social Media Marketing with Graham Williams

Tue, 28 Apr 2020 07:43:24 +0000

In this episode we discuss Social Media Marketing for the travel industry with industry insider Graham Williams.

What can MICE companies do with their social media marketing to prepare their business for the other side of COVID-19.

We talk about general marketing advice, Facebook, Instagram, LinkedIn, and we touch on the topic of influencer marketing.

A great episode and lots of valuable insights on Social Media Marketing for the travel industry.

4. How to win after the coronavirus crises

Tue, 21 Apr 2020 11:42:17 +0000

In this episode I share 5 tips for how you can prepare your MICE business to become one of the winners after the coronavirus crises.

3. Own your f-ups

Tue, 14 Apr 2020 10:21:44 +0000

I this episode I discuss how important it is for us in the MICE industry to own our F-ups and how not dealing with them can directly impact your bottom line.

I discuss two different cases of messing up.

The first exemplifies how to handle messing up the right way, while the other one shoes how a hotel in Vilnius, Lithuania, completely blew their chances of doing right.

I show how messing up directly can and will affect your turnover and profit.

2. How to deal with stress and anxiety during COVID-19

Tue, 07 Apr 2020 18:52:48 +0000

As an owner of a DMC business, I have seen my agency's income tank and bookings worth upwards to $500000 disappear overnight.

To say that I am stressed, would be the understatement of the century!

In this episode, I discuss how I use various anti-stress techniques to try to deal with it all.

1. Introduction to the MICE FM podcast

Tue, 07 Apr 2020 18:46:51 +0000

In the first episode of MICE FM I introduce myself, tell you a little bit about my background, what I do, and where I am based. I also outline the vision I have for the podcast and what I hope it will become!