More Perfect Marketing

Opportunities & Pitfalls in Home Services Marketing (with Phil Risher)

Mon, 17 Mar 2025 07:00:21 +0000

In the home services industry, success isn;t measured by racking up leads... it's about building solid, long-lasting customer connections through smart marketing.

Many businesses in this space chase after new leads while overlooking a goldmine of potential in the relationships they already have.

In this episode we're chatting about how these businesses can shift their focus to not just ring the phone, but also keep it ringing with the right strategies.

Our guest, Phil Risher, has been in the digital marketing trenches, especially for home services. Since 2019, he’s been helping businesses step up their marketing game, focusing on tactics that are all about long-term success.

Phil is the owner of Phlash Consulting which helps local service businesses increase their sales and keep their schedules full through data-driven digital marketing consulting.

After helping a 20-year-old $3M service business scale to $5M in 24 months and sell to private equity, Phil took that blueprint and now helps other home service businesses grow.

Phil’s efforts in technology and small business have been featured on Jobber's Masters of Home Service, Forbes, CNBC, Yahoo Finance, The Wall Street.

Links Mentioned:

https://phlashconsulting.com

https://www.youtube.com/@phlashconsulting

Solving Silent Money Leaks in Email Marketing (with MV Braverman)

Mon, 03 Feb 2025 08:00:28 +0000

As the digital landscape evolves, one core marketing component remains crucial: how effectively you communicate with your audience. Email marketing, especially automated campaigns, can be a game-changer for businesses.

But what happens when the “set it and forget it” approach morphs into a “set it and neglect it” reality? Spoiler alert: It's not good news.

On this episode of "More Perfect Marketing," we explore the delicate balance between automation and careful management in email marketing. This topic is essential for anyone striving to optimize their marketing efforts without falling into common traps.

Automation promises efficiency and scalability. Imagine sending thousands of personalized emails without lifting a finger. Sounds perfect, right?

However, without proper oversight, these automated systems can become silent saboteurs, causing missed opportunities and revenue leaks. And let's not forget the dreaded cold email outreach issues that many marketers face—emails undelivered, unclicked, or worse, marked as spam.

Our guest is MV Braverman, the founder of Inbox Welcome, where email deliverability gets done right. MV’s all about making sure your emails actually land in the inbox—because if they don’t, what’s the point?

With a gift for cutting through the forest of jargon, MV helps solopreneurs and small businesses send emails people love to receive and mailbox providers love to deliver.

Links Mentioned:

inboxwelcome.com/automationcpr

The New Marketing Agency Success Model (with Colby Wegter)

Mon, 20 Jan 2025 08:00:22 +0000

For marketing agencies, clarity, expectation-setting, and strategic business insights aren't just nice-to-haves; they're crucial for success.

On this episode of "More Perfect Marketing," we explore the transformative power of setting clear roles, effective communication, and strategic thinking with our guest, Colby Wegter. If you’re struggling with managing client expectations or finding yourself bogged down by unnecessary meetings, this is an episode you won't want to miss.

How often do you find yourself saying "yes" to clients just to keep them happy, only to realize later that it leads to muddled roles and unmet expectations?

This episode sheds light on the importance of valuing clarity over happiness by defining roles and setting milestones that hold both parties accountable. After all, satisfaction stems from understanding and agreement, not just from over-delivering.

My guest is Colby Wegterm, a seasoned marketing professional on a mission to help agency owners scale to seven figures while reducing their work hours. Plus Colby also focuses on developing customized systems and coaching that address individual business needs.

Through his work with Autonomy Agency, he aims to impact thousands of clients by aiding just a handful of agency owners, a strategy he believes brings more value and freedom to the table.

Links Mentioned:

autonomyagency.com

Connecting Dreams and Consumers Through Marketing (with Jeremy Haselwood)

Mon, 13 Jan 2025 08:00:27 +0000

Ever wonder why some marketing strategies fail to make a real impact despite substantial investment and effort? On this episode of "More Perfect Marketing," we explore the often overlooked, yet crucial elements that can make or break a marketing campaign. Whether it's the need for a more holistic approach, the role of strategic investment, or understanding the importance of marrying tactics with a strong underlying strategy, this conversation shines a spotlight on the complexities and criticalities of modern marketing.

It's easy to get bogged down with the day-to-day tasks of marketing – building websites, running ads, crafting content – but without a cohesive strategy, these efforts can be like trying to tune an orchestra without a conductor. In this episode, we're breaking down what it takes to orchestrate a successful marketing strategy that not only drives results but also aligns perfectly with broader business goals.

I'm joined by Jeremy Haselwood, the founder of Ampla Marketing, a consultancy noted for its meticulous blending of marketing services and strategic consulting. Jeremy's journey is as enlightening as it is inspiring. After a stint in the music industry, he pivoted to marketing, driven by the desire to make meaningful changes in how businesses engage with their audiences. His background gives him a unique perspective that combines creativity with strategic acumen, making him one of the most multifaceted marketers today.

To say Jeremy is experienced would be an understatement. His work ranges from spearheading marketing efforts for large corporate brands to driving impactful campaigns for nonprofits. Over the past decade, Ampla Marketing has grown primarily through quality work and referrals, mirroring Jeremy's emphasis on building relationships and delivering exceptional results.

Links Mentioned:

JeremyHaselwood.com

Building Brand Awareness with Radical Marketing Techniques (with Damiano Raveenthiran)

Mon, 30 Dec 2024 08:00:28 +0000

In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there’s more to successful marketing than just posting online—it's an intricate dance between strategy, trust, and a relentless drive to innovate.

On this episode we explore these vital elements with our special guest, Damiano Raveenthiran. Known for his pioneering work in radical marketing, Damiano has a reputation for pushing the boundaries in ways that capture attention, drive engagement, and create lasting brand loyalty. His unique approach is not just about meeting business goals but smashing through them with daring and creative marketing initiatives.

In our conversation, Damiano shares his journey from designing websites in his adolescence to building a multifaceted career as a serial entrepreneur, mentor, and investor. His insight into Instagram as a key platform for marketing and branding is just a glimpse of the depth of knowledge he brings. As someone who started building sites at age 13 and saw his skills evolve alongside the internet, Damiano’s perspective is both seasoned and fresh.

Links Mentioned:

brandbutter.me

linkedin.com/in/damianor

instagram.com/damianor

Six Keys to Entrepreneurial & Life Success (with Clate Mask)

Mon, 09 Dec 2024 08:00:34 +0000

Entrepreneurs and small business owners often face a unique blend of challenges and opportunities, where the stakes are high and the journey is filled with both excitement and uncertainty.

But what if there was a set of practices or habits that could guide you towards consistent growth and success? On this episode of we explore just that.

My guest is NY Times best-selling author, the CEO and co-founder of Keap, Clate Mask. Keap, the leader in small business automation software, is an 8-time Inc 5000 winner and is widely used by savvy small businesses to grow with automation.

Clate’s passion is helping small businesses conquer the chaos and grow their business using the Six Keys to Success. When Clate isn’t serving entrepreneurs and building Keap, he loves to spend time with his wife, Charisse, their six kids, and their grandkids. He also loves playing golf and watching sports, with serious passion for the Arizona pro sports teams.

He is intimately familiar with the balancing act of entrepreneurs, which is what drove him to discover and teach the Six Keys. Because success as an entrepreneur means having a great business and a great life.

In our discussion, you don’t just get a list of to-dos from Clate; you get a roadmap for creating a more organized, strategic, and inspired approach to your business and life. Habit-forming and consistency are key, but it’s the strategic planning and leadership components Clate shares that truly set this episode apart. Automated processes in customer interactions are discussed not as a way to strip away personal touch but to enhance efficiency while maintaining genuine connection.

For more insights and practical tips, make sure to listen to this engaging and enlightening episode. Clate’s wisdom and actionable advice are simply too valuable to miss.

Links Mentioned:

Conquer the Chaos Book: https://conquerthechaosbook.com/

Keap Playbook: https://www.keap.com/playbook

Transforming Lead Generation into Sales with Personal Connection (with Mike Schmidt and AJ Rivera)

Mon, 02 Dec 2024 08:00:21 +0000

The essence of genuine human connection in marketing is at risk of fading into oblivion. How do we build meaningful relationships in an age where a personal touch seems like an endangered species?

On this episode we explore exactly that, diving into why cultivating relationships with leads is far more valuable than simply acquiring them.

We’ve seen this landscape evolve drastically over the years. Gone are the days when a simple web design service could make you stand out. With no smartphones and Google still a fledgling entity in 2003, traditional methods held sway. Today, the rules have changed. If you're stuck relying on outdated tactics, you're not leveraging the immense potential that comes from nurturing leads into valued clients. Yet, knowing the difference between a cold lead and a ready-to-buy prospect is crucial in this equation. Not all leads are created equal, and treating them as such might just spell disaster for your business growth.

The secret sauce lies in understanding the journey from lead to prospect and the importance of building relationships along the way. So often, businesses fall into the trap of thinking lead generation spells success. But what happens next? How do you transform a lead into a loyal prospect? It’s about more than just sales techniques—it’s about thoughtful communication and repeated, authentic messaging that builds trust over time.

Joining us to shed light on these fascinating insights are Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach, a coaching team using real world experience and expertise to propel digital agencies to unparalleled success.

Their collective mission at Agency Coach is to revolutionize the agency landscape by equipping entrepreneurs with the tools, strategies, and mindset necessary to thrive in the ever-evolving digital sphere.

Links Mentioned:

http://agencycoach.com/moreperfect

Building Trust through Authentic and Ethical Marketing (with Cat Valverde)

Mon, 18 Nov 2024 08:00:29 +0000

What if I told you that the key to a successful marketing strategy might lie in something as simple, yet profound, as sticking to your values?

On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde, a marketing professional who turned a burnout moment into a powerful business driven by ethics, integrity, and authenticity.

These days marketing is often treated with skepticism, so Cat’s approach is a breath of fresh air. Her story is deeply personal and rooted in a quest for authenticity. Cat believes that intertwining personal values with business practices is not only possible but essential for long-term success. This is a topic worth considering, especially if you are tired of the cutthroat, often unscrupulous tactics that have come to define much of the marketing landscape.

With joy in her heart, a Harvard MBA in progress and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.

She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?

Founder of Profeshh and a digital marketing expert, Cat is on a mission to bring transparency and fairness into the marketing world. Growing up knowing that her father pioneered the unsavory telemarketing scams of the '80s and '90s—schemes that preyed on the elderly and vulnerable—Cat developed a deep-seated commitment to ethical and equitable business practices.

This background fuels Cat's passion for creating marketing programs built on transparency, trust, and authenticity. With her latest program, she helps small businesses reengage and reactivate their email lists, bringing tailored, data-driven strategies to help them thrive. She's most excited to connect with SaaS, course creation, agency and eCommerce teams.

Cat believes that there's enough sunshine for everyone. No matter what the economy looks like. When you're dedicated to ethical marketing, equanimity and bring a unique impact to the marketplace, you win. She and her team at Profeshh are here today with real cashflow solutions that you can implement right now, at no cost.

Links Mentioned:

https://emailrevamp.com

The Power of Personal Stories in Modern Marketing (with Brad Bucceri)

Mon, 04 Nov 2024 08:00:14 +0000

Sometimes, it’s not what you’re selling but how you’re telling the story that determines success.

For many businesses these days, standing out involves more than just showcasing a product's features. Consumers are becoming more sophisticated and selective, often looking for more than just the utilitarian aspects of what’s on offer. That's why integrating personal stories and emotional connections into your business can make all the difference. These stories resonate with your audience on a deeper level, forging bonds that transcend mere transactions.

On this episode of More Perfect Marketing, I’m joined by Brad Bucceri, who shares an incredible insight into the power of emotional storytelling in business marketing and how it can redefine success.

Brad Bucceri, a seasoned marketing expert, has dedicated many years to the world of marketing, guiding small business owners through the evolving landscape of digital platforms. Frustrated by the complacency instilled by the Internet, Brad believes traditional unique selling propositions (USPs) have lost their impact. His mission is to educate entrepreneurs on the importance of standing out in a crowded market, not by claiming superiority, but by showcasing their unique identity. Through his work, Brad aims to transform marketing strategies, helping businesses position themselves as the only choice for their target audience.

Links Mentioned:

Find Brad Bucceri on LinkedIn at linkedin.com/in/bradbucceri

Middle of the Funnel Marketing Excellence (with Brandi Starr)

Mon, 28 Oct 2024 07:00:15 +0000

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates.

On this episode I explore the significance of the middle of the sales funnel and how businesses can effectively engage with prospects during this critical phase. The middle of the funnel acts as a bridge between initial engagement and the final sale, nurturing leads to ensure they are ready to convert. By maintaining continuity and delivering relevant communications at every stage of the buyer's journey, businesses can significantly enhance their chances of successful conversions.

Joining me in this exploration is Brandi Starr, a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

Links Mentioned:

revenuerehab.live

tegrita.com

How to Hire Your Business Technology (with Kronda Adair)

Mon, 07 Oct 2024 07:00:11 +0000

Ever wondered why some businesses seem to have seamless marketing and operational processes while others constantly struggle with data issues?

On this episode I explore this crucial topic with tech and marketing expert, Kronda Adair. We discuss the importance of having access to and control over your business data and how this can significantly enhance your automation efforts and overall business efficiency.

Kronda Adair has a rich background in web development and marketing. She transitioned from creating websites to offering marketing education and technology consulting. With her "Million Dollar Systems" service, Kronda helps businesses audit and improve their tech foundations to better support their marketing efforts.

To learn more about Kronda and her services, you can visit her website at karveldigital.com. She’s also active on social media, sharing more tips and insights.

Links Mentioned:

https://karveldigital.com

Bringing Madison Avenue Strategies to Main Street Businesses (with Nick Smith)

Mon, 30 Sep 2024 07:00:15 +0000

In an era where marketing messages bombard us from every direction, how can businesses stand out and build meaningful connections with their audience?

On this episode of More Perfect Marketing, we explore the power of humanizing customer relationships to not only capture attention but build trust that leads to lasting success.

Picture a world where every ad you see is relevant and resonates with your needs and values. Imagine never rolling your eyes at another misaligned ad again. It sounds nearly impossible, right?

Yet, this is exactly what we explore as Nick Smith, our guest from Loud Canvas Media, shares his expertise on tailoring marketing efforts to diverse customer segments.

Understanding and connecting with your customer's unique needs is essential in today's market. Nick discusses why businesses must go beyond generic messaging and genuinely communicate with their audience in a way that matters. By delivering the right message to the right person at the right time, businesses can move from being just another brand in the crowd to a trusted advisor and problem solver.

Nick Smith is a seasoned digital marketing expert and the President of Loud Canvas Media, where he supports over 1,000 websites and 400 active clients.

With a unique journey from being a pastor to leading strategic marketing campaigns in the Pharma industry, including work on three of the top 10 most expensive drugs globally, Nick brings a deep understanding of purpose-driven leadership, rare disease strategy, and impactful storytelling.

Links Mentioned:

www.loudcanvas.com

Smart Google Ads Compliance (with John Horn)

Mon, 16 Sep 2024 07:00:08 +0000

If you’ve ever wondered why your business isn’t performing well on digital platforms or, worse, had your ad account suspended unexpectedly, then this episode is for you. We explore why digital platforms like Google and Meta have become the new gatekeepers of advertising and how this impacts your ability to reach your audience.

On this episode, I'm joined by John Horn, who shares invaluable insights into the ever-evolving landscape of digital advertising. Understanding how these platforms regulate ads can mean the difference between a thriving online presence and frustrating limitations that stifle growth.

John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions.

Links Mentioned:

https://stubgroup.com/free

Creating & Marketing the Epic Encore Community (with Ted Prodromou)

Mon, 02 Sep 2024 07:00:06 +0000

As people transition from the work life that's defined their daily routine into a new phase of life, they often face unique challenges like social isolation and a lack of mental stimulation. But what if there were ways to turn these challenges into opportunities?

That's the topic we're exploring on this episode, together with Ted Prodromou, a veteran in business and marketing who is currently working on a new project connecting men who are transitioning from employment (or full-time work) into the next stage of their life.

Ted's major effort, "Epic Encore," is an online community aimed at supporting those who want to stay relevant and continue learning and working. This community will feature experts who can provide webinars and classes, and participants who can share their experiences and get guidance on building a small business or finding balance in retirement.

LINKS MENTIONED:

epicencore.life

Programmatic Marketing’s Edge in Modern Advertising (with Pierce Ginzberg)

Mon, 26 Aug 2024 07:00:18 +0000

Have you ever wished that your marketing budget could be more efficiently allocated, reaching the right people at the right time on the right platforms without the constant guesswork?

Programmatic advertising might be the solution you're looking for. It's a game-changer in the world of digital marketing, allowing businesses to serve highly targeted ads in the most relevant spaces, ultimately optimizing both reach and engagement.

On this episode we're exploring the multifaceted world of programmatic marketing with Pierce Ginzberg, the Chief Growth Marketer and owner of Electrik Kettle. He is a Florida native living in Denver and a University of Florida graduate from the College of Agricultural and Life Sciences.

He leverages 12+ years of experience and expertise in programmatic advertising, sales, and marketing to provide value throughout the customer lifecycle. His goal is helping organizations access high-quality marketing solutions. He has a diverse background in social impact, e-commerce, and food and resource economics.

Pierce has worked with mom and pop shops to billion dollar entities in sports, healthcare, and education. He is passionate about empowering brands with cutting-edge technology and data-driven strategies. He holds multiple certifications in marketing technologies, goal setting, and high performance habits.

In his spare time, Pierce is an avid audiophile, outdoor adventurer, and paw-father to two rescues named Casper and Patches.

Links Mentioned:

https://electrikkettle.com/

https://www.linkedin.com/in/pierceginzberg

Elevating Nonprofit Revenues and Donor Engagement Systems (with Howard Levy)

Mon, 12 Aug 2024 07:00:11 +0000

Have you ever considered that the main obstacle for many nonprofits isn’t just raising funds but effectively sharing their success stories? Understanding this distinction can be the key to unlocking the true potential of nonprofit marketing.

On this episode we explore how smart strategies and data-driven approaches can elevate nonprofits in the same way they're used in for-profit businesses.

Our guest, Howard Levy, has helped hundreds of organizations overcome their inertia, wake up their brands, and reach a higher level of success. Recognizing the need for nonprofits to tell their stories more effectively to drive awareness, he founded one of the first marketing agencies focused specifically on the needs of the nonprofit sector 30 years ago.

As President of Red Rooster Group, he’s partnered with organizations across a range of causes, revitalizing their brands to remain relevant. He has helped nonprofits to update their missions to meet the moment, change their names without losing their history, reframe their stories to expand nationally or internationally, and create cohesive visual identities to connect fractured chapters.

Links Mentioned:

redroostergroup.com

A Guide to Systematic Business Scaling (with Brad Matineau)

Mon, 05 Aug 2024 07:00:11 +0000

Scaling a business can often feel like you’re wearing a shirt that’s just a size too small – uncomfortable and restrictive. On this episode of "More Perfect Marketing," Brad Martineau shares his insights into how businesses can grow smoothly and steadily, avoiding the common pitfalls of trying to expand too quickly without the right foundational steps.

A lot of entrepreneurs dream of rapid growth, but trying to jump to the finish line can be counterproductive and stressful. Brad brings a refreshing perspective to the discussion, focusing on foundational business principles that ensure growth is sustainable and enjoyable. He provides practical advice on the stages of business growth and emphasizes the importance of prioritizing and perfecting each phase before moving on.

Brad's "smooth scaling" framework is a step-by-step guide designed to help businesses grow efficiently. On the episode, he discusses the four main phases of this framework: Prove It, Streamline It, Market It, and Delegate It.

Creating a business that not only grows but thrives, requires more than just scaling up operations. Brad emphasizes the significance of making customers happy as the core of any business's foundation and success.

Throughout our conversation, Brad’s passion for supporting and simplifying the complexities of running a business is evident. With his structured approach and practical advice, he offers actionable insights for entrepreneurs looking to scale without the common growing pains.

Links Mentioned:

smoothscaling.co/mpm

The Future of Marketing Automation & AI (with Laura Kamrath)

Mon, 29 Jul 2024 07:00:13 +0000

Have you ever wondered how Artificial Intelligence (AI) can revolutionize not just the tech industry, but marketing as well? On this episode we explore the intriguing world of AI technology in content creation and marketing strategies with our guest, Laura Kamrath, as we seek to understand both the prospects and challenges AI introduces for businesses, especially small to medium-sized ones.

AI technology’s rapid advancements are reshaping the way marketing operates, offering tools that can vastly improve efficiency, customer understanding, and engagement. Integrating AI into your marketing toolkit can lead to smart automation, creating a competitive edge much like the rise of iPhones transformed mobile communications. However, with possibilities come the complexities—learning to navigate the sea of AI tools efficiently is no small feat. For business owners, AI could be the lever that catapults their success, but it requires more than just adoption; it demands understanding and a strategic approach.

Laura is a geologist with an MBA and a digital marketing agency. She started out logging oil wells and started her marketing agency - Zebra Marketing Solutions - in an oil & gas downturn in 2015 because helping people grow businesses is, as she puts it, what "lights her up."

Laura is an innovator who is always seeking a better way of doing things. She is also the co-founder of FRAXIS C-Suite, a fractional C-Suite company with 5 co-founders in different disciplines.

Links Mentioned:

Zebra Marketing Solutions - zebramarketingsolutions.com

Facebook group - zbra.live/grow

The Intersection of Technology, Business Growth, and Leadership (with Clayton Patterson)

Mon, 22 Jul 2024 07:00:08 +0000

Have you ever wondered how the rapidly advancing technology and revolutionary business models shape the growth and management of businesses?

On this episode we explore the connection between business growth, digital marketing, as well as the evolving role of artificial intelligence.

Our special guest, Clayton Patterson, shares insights from his rich entrepreneurial journey, the lessons he learned along the way, and the strategic value of integrating AI in business.

Clayton is only in his mid-30s, but has already started a law firm, a venture capital investment group, a digital marketing agency, and is cancer survivor.

For those keen to dive deeper into digital marketing's principles, Clayton has written a book titled "Blast Off: What Executives Need to Know About Digital Marketing." This resource is designed for CEOs and executives who may not need to be marketing tool experts but should understand key metrics, KPIs, and SEO basics to hold their teams accountable.

The book aims to equip high-level leaders with the knowledge to have meaningful conversations about digital marketing strategies, ensuring they can manage and direct their company's marketing efforts effectively.

Links Mentioned:

claytonpatterson.com

Effective Marketing and Business Humanization (with Jocelynn Flowers)

Mon, 15 Jul 2024 07:00:08 +0000

Handling tasks that don’t spark joy or don’t translate well into effective marketing efforts is not uncommon among business owners. Many find themselves buried under tedious activities that bring little return on investment.

Have you ever wondered what it would be like to free up that time and focus on what really counts?

On this episode we explore this problem and discuss practical solutions with Jocelynn Flowers, an expert marketer who helps clients reach their target audiences effectively by promoting their unique strengths and capabilities. She addresses common pitfalls in marketing strategies and offers insightful recommendations for improving them.

Jocelynn brings a wealth of knowledge to the table, viewing each new client with respect for what they have already accomplished. This respectful approach enables her to guide clients without dismantling the foundation they have built.

Links Mentioned:

jflowersmarketing.com/5-step s

Authenticity, Impact, & Minimalism in Email Marketing (with Chelsea Beauchamp)

Mon, 08 Jul 2024 07:00:09 +0000

Many businesses underestimate the power of email marketing, often viewing it as an outdated or ineffective tool. But what if I told you that email marketing, when done right, could revolutionize how you connect with your audience and drive meaningful interactions?

On this episode we explore the untapped potential of email marketing with Chelsea Beauchamp, who believes passionately in its ability to achieve diverse business goals.

Chelsea is an email marketing expert who works with subject matter experts, coaches, and thought leaders. She focuses on leveraging existing resources and simplifying complex processes to maximize marketing impact. Chelsea's approach to email marketing is deeply rooted in authenticity and storytelling, making her advice both practical and engaging.

In our conversation, we touch upon the principles that guide Chelsea's work: minimalism, simplicity, intuition, and a touch of magic. These principles help her turn ordinary content into impactful narratives that resonate with subscribers. By guiding readers through a well-thought-out journey, Chelsea helps businesses transform content into a tool that makes a difference.

Chelsea also touches on the importance of clarity. In email marketing, being clear should always take precedence over being cute or clever. Clear communication, combined with a dash of personality, ensures that your message not only reaches your audience but also resonates with them.

Tune in to this episode to uncover a wealth of actionable insights and practical advice from Chelsea Beauchamp. Her expertise can help you rethink and reinvigorate your email marketing strategy, making it a powerful tool for achieving your business goals.

Links Mentioned:

minimalistmarketer.co

Empowering Your Website for Marketing Success (with Monica Pitts)

Mon, 01 Jul 2024 07:00:08 +0000

I'm always on the lookout for innovative strategies that can revolutionize the way we approach our audience.

So on this episode, I'm excited to explore a topic that highlights the pivotal role of website content in not only building an audience but also in generating leads. A website isn't just a digital placeholder; it's a dynamic tool that can propel your business forward, and our guest today sheds light on how to harness its full potential.

Joining me is Monica Pitts, a seasoned expert with a passion for helping businesses thrive online. With a background in website building and aerial dancing hailing from Missouri, Monica brings a unique perspective to the table. Her company's dedication to supporting clients in various industries – from nonprofits to construction and education – showcases her unwavering commitment to understanding her clients' needs and tailoring solutions that drive real results.

In our conversation, Monica stresses the critical importance of creating targeted content that resonates with the buyer's journey of your potential customers. She emphasizes the need for intentional and purposeful content creation, focusing on topics that address your audience's specific needs and pain points to drive engagement and conversions.

Monica's insights on using websites as a hub to streamline processes, automate tasks, and enhance customer interactions underscore the transformative power of a well-crafted online presence.

Links Mentioned:

mayecreate.com

What To Put On Your Website

Building Trust through Genuine Content (with Atiba de Souza)

Mon, 24 Jun 2024 07:00:14 +0000

Many businesses think content creation is simply about pushing out information and attracting as many eyeballs as possible, but there's a lot more to it.

Successful content strategy is about being seen by the right people and engaging them in meaningful ways.

In this episode, we're going to dig into the heart of effective content strategy and how it can grow your business by genuinely addressing your customers' needs and pain points.

Our guest, Atiba de Souza, shares key insights on how to use content wisely and purposefully to boost your business’s revenue, rather than just creating content for the sake of it. This might seem like a simple idea, but many businesses overlook it.

When it comes to content marketing, understanding your audience's pain points and providing them with solutions they’re actively searching for is crucial. Instead of trying to attract everyone, it's more effective to repel some people and deeply attract those who are your ideal customers.

Atiba is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.

Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.

When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.

Links Mentioned:

https://meetatiba.com

Quick & Easy Content That Builds Relationships and Brands (with Aaron Witnish)

Mon, 17 Jun 2024 07:00:12 +0000

Isn't it fascinating how the digital landscape continually reshapes our approach to business growth?

In modern marketing, old strategies are constantly refurbished, and brand-new tactics are rolled off the assembly line every day.

One methodology that has taken center stage is content marketing, particularly the use of video content to establish credibility and authenticity. This approach not only enhances your brand's voice but directly influences how effectively you can attract and engage your target audience.

Our fast changing digital environment demands adaptation and a precise understanding of how to foster relationships with potential clients through social platforms. The importance of creating content which not only appeals to but resonates with, your demographic cannot be understated, especially when these efforts translate into business leads and heightened brand awareness.

In this episode I'm thrilled to discuss these impactful strategies with Aaron Witnish, Founder of contentonly.au which specialises in an extraction system that creates 30 Days Of Content In 90 minutes a month.

Aaron is an authority in the art of leveraging content to sculpt an authoritative online presence. His insights into the necessity of a primary platform for community building, the effectiveness of video over other content forms, and strategic engagement through comments and conversations provide a treasure trove of actionable advice.

Links Mentioned:

contentonly.au

Human Psychology and Automation in Ecommerce (with Toccara Karizma)

Mon, 10 Jun 2024 07:00:11 +0000

Is your business struggling to turn leads into loyal customers? If you've ever felt overwhelmed by the complexity of lead generation and management, you’re not alone. Many businesses, especially in the eCommerce sector, grapple with not only attracting potential clients but effectively converting them into revenue.

Growing a business is no longer just about having a great product or service. It’s equally about how efficiently you can handle leads, understand what your potential customers want, and cater to those needs before they even have to ask. This shift requires a deep dive into the systems and processes that facilitate such efficiency, particularly through automation and keen psychological understanding in sales tactics.

On this episode I had the pleasure of chatting with an exceptional guest, Toccara Karizma, a digital marketing consultant & online business growth strategist.

Karizma Marketing, her full-service digital marketing agency, is dedicated to growing elite eCommerce brands online through an omni-channel approach, including social media marketing, email marketing, SEO, SEM, website conversion rate optimization, and more.

Her 5-star ad agency is a trusted Shopify Partner, Klaviyo Gold Master Partner, & Privy Platinum Partner.

After building her own successful eCommerce business back in 2007, she is now considered a top eCommerce marketing expert, generating over 8-figures in annual revenue for her clients, and overseeing over 1 million unique email subscribers. She's been featured by Shopify, Keap, GoDaddy, Klaviyo, Privy, and more. Her trailblazer approach to digital marketing and deep expertise in the online business growth space is why we've asked her to join us today.

Links Mentioned:

karizmamarketing.com

Mastering the Google Business Profile (with Marilyn Jenkins)

Mon, 03 Jun 2024 07:00:10 +0000

Have you ever wondered how a simple tweak in your online presence could dramatically enhance visibility and attract more customers? Well, you're about to discover why mastering your Google Business Profile (GBP) is not just an option but a necessity for local businesses striving to thrive in today’s digital marketplace.

In the constantly evolving landscape of digital marketing, Google Business Profile has emerged as a powerhouse tool, pivotal in connecting businesses with local customers. Its influence in local search results is so profound that neglecting it could mean missing out on significant engagement and potential revenue. Setting up a GBP doesn’t just put you on the map; it effectively elevates your business profile to meet your customers right where they look - on their immediate digital path.

I had the pleasure of chatting with Marilyn Jenkins, a digital marketing expert with 16+ years of experience, helps businesses grow through paid advertising, social media management, and SEO, especially Google Business Profile optimization. Her clients have achieved significant growth, some exceeding $2 million in sales and experiencing 14x ROI. Her book, "The Google Business Profile Training Guide," teaches businesses to dominate local search.

If you're not familiar with Google Business Profile or needing a thorough refresher, Marilyn offers an exceptionally valued package at just $27, which includes a checklist and AI-generated content prompts that simplify the entire content creation process. Trust me; this is a bargain for the value-packed insights and tools you get, which can revolutionize how your business attracts new clientele.

My conversation with Marilyn serves as a critical reminder of the transformative power of well-curated and managed digital tools in growing and sustaining a business. The insights she shares underscore the customized approach needed to manage GBP, especially for global and multi-location businesses, highlighting once again why one-size-fits-all solutions just don’t cut it in truly effective digital marketing strategies.

Links Mentioned:

maximizeyourgbp.com

Operational Capacity Meets Marketing Strategy (with Jennifer Tamborski)

Mon, 27 May 2024 07:00:08 +0000

Tt's easy to overlook the backbone of sustainable business growth: the synergy between operations and marketing. That's right – before you prop up your latest ad or funnel, stop and ask yourself, "Is my operational capacity in tune with my marketing endeavors?" It's a question that could very well make or break your success.

This often-underestimated relationship is crucial. Without a robust operational framework to support it, a business's marketing efforts may attract customers that the company isn't yet equipped to serve.

The result? A tarnished reputation, exhausted teams, and a bitter struggle to scale. Let's face it, nobody wants to be that business teetering on the edge of success and collapse, especially not when you're closer to burnout than you've ever been. Spotting the red flags, like stagnant sales and overwhelming workloads, is the first step to pulling your business back from the brink.

Speaking of mastering the art of balance, I'm thrilled to introduce my guest on the latest episode of "More Perfect Marketing," Jennifer Tamborski. With a treasure trove of insights bending the very fabric of traditional marketing wisdom, Jennifer brings to the table her extensive experience in both digital marketing and operations. From her own podcast to guiding businesses through their growth phases, she firmly believes in a business model that does not stretch resources thin, maintains sustainability, and guards mental health.

Jennifer is a seasoned Digital Marketing Strategist, specializes in empowering business owners with innovative marketing and tailored digital strategies.

With over a decade of agency experience, she understands the challenges entrepreneurs face, particularly those striving to reach the 250K mark and beyond.

Jennifer focuses on providing actionable insights and guidance to help businesses surpass their goals and scale their business without overstretching resources. She's the go-to partner for turning big dreams into tangible realities.

Links Mentioned:

virtualmarketingexpert.com

Evolving Website Design for Optimal Business Benefit (with Matt Levenhagen)

Mon, 20 May 2024 07:00:09 +0000

We are overflowing with digital content. Standing out in the sea of internet businesses is like finding a needle in a haystack. But what if I told you that while the rest of the crowd is busy zigging, you can zag your way to Google's heart by prioritizing quality and genuineness in your website?

That's exactly the sort of wisdom our guest today brings to the table—strategies that not only entice search engines but also truly engage your audience.

It all hinges on the golden rule of internet business: building a legitimate site flush with quality content. Sure, calls-to-action and sales pages are vital, but to win Google's favor and customer loyalty, you need to deliver value that extends beyond the transactional. This shift does not mean neglecting the art of conversion through sales pages, funnels and traffic from joint ventures, or affiliate programs. Rather, it's about balancing those elements with content that educates, entertains, and enlightens your visitors.

Understanding the context in which users land on your site is also crucial. Whether they arrive via organic search, pay-per-click, or otherwise, grasping this context goes a long way in delivering a tailored experience. It's a matter of knowing what your visitors are looking for before they even click—essentially decoding buyer intent from keyword searches.

My guest today, Matt Levenhagen, breaks down the particulars of buyer keywords against general information keywords, framing this understanding as a cornerstone of successful marketing.

Matt's journey in the digital field began in 2003, evolving from affiliate marketing to a focus on web design and development by 2012. This journey led to the founding of Unified Web Design in 2019, where Matt and his team specialize in crafting tailored web solutions. Known for making complex digital strategies accessible and fostering effective international team collaboration, Matt ensures each project not only achieves but transcends client expectations.

His ethos of "helping others do better" shapes a culture of innovation and quality at Unified Web Design. Matt's commitment to effective communication, distinctive design, and the empowerment of both clients and team members ensures the delivery of remarkable web experiences that distinguish businesses in the competitive digital landscape.

Links Mentioned:

unifiedwebdesign.com

"The Builders" Podcast: https://www.thebuilders.fm/

Building Relationships Beyond Transactions (with Josh Elledge)

Mon, 13 May 2024 07:00:09 +0000

Imagine you're at a local networking event, your hand extended, ready to exchange business cards. But instead of a trade, you give your card away without expecting one in return.

Strange? Maybe. But according to my recent guest, this simple act of generosity could be the golden key to unlocking unprecedented business growth and genuine relationships. That's what we're delving into today on More Perfect Marketing; it's not about transaction, it's about transformation.

In the business world, we often get caught up in the numbers game—leads, conversions, and the bottom line. However, my conversation with Josh Elledge turned that notion on its head. He revealed that the most impactful leaders are those who approach each interaction with an open heart, ready to give without the immediate expectation of receiving. In a landscape brimming with overt sales pitches and insincere networking, Josh's approach refreshes like a cool breeze on a sweltering summer day.

We live in an era where connection is currency, but Josh emphasizes that it's the quality, not quantity, of these connections that truly matters. By creating relationships beyond mere transactions, we pave the way for collaborative growth and success. And let's be real, who doesn't want to be that person in someone else's corner—offering insights, connections, and even friendship?

Josh's strategy involves a discerning approach to relationships, choosing to invest time where it's most likely to flourish into partnerships that are more than just transactional. But don't be fooled, while it sounds altruistic, and it is, there's a strategic side to this method. By aligning ourselves with key people and offering value upfront, we lay the groundwork for a network that's more akin to a supportive community than a fickle fan base.

Josh Elledge is a U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs grow their authority and influence. UpMyInfluence builds 7-figure B2B sales systems with zero paid ads.

He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads.

Josh is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.

Links Mentioned:

Josh Elledge's Website: https://upmyinfluence.com/

"The Go-Giver" by Bob Burg: https://amzn.to/3U0LAlB

The Art of Franchise Marketing (with Doug Reifschneider)

Mon, 06 May 2024 07:00:12 +0000

When you think of a burger chain, what usually comes to mind? Freshly grilled patties, mouth-watering cheese, and slick marketing tricks, maybe? But what if I told you that one wildly successful burger company chose to spend more on training their staff than on flashy advertising?

Today, we explore brand experience—where flipping burgers meets flipping the traditional marketing playbook on its head.

It’s an important topic for anyone in the marketing world, especially those in the business of pleasing customers and keeping them coming back for more. At the heart of this pivot from conventional advertisement to hands-on training is the idea that what people experience inside your store – or any touch point with your brand – is what they'll remember, talk about, and, most importantly, what will make them come back for seconds. I'm passionate about this because it represents a seismic shift in how we approach marketing: focusing on creating a culture that breathes your brand rather than simply shouting about it.

And for this discussion, I'm pleased to welcome Doug Reifschneider. Doug is a seasoned expert in marketing, working closely with clients to sharpen their insights, strategies, and execution. He offers his expertise in various roles including fractional, interim, and project-based, ensuring businesses have access to top-tier marketing leadership when they need it most. His methods are battle-tested across multi-unit businesses and franchises, and his insights come from a wealth of experience and deep-dives into what makes or breaks a customer's experience with a brand.

Links Mentioned:

https://chiefoutsiders.com

The Fundamental Role of Stories in Marketing (with Danielle R. Harris)

Mon, 29 Apr 2024 07:00:13 +0000

Have you ever heard a story so captivating it felt like you were living it? That’s the power of good marketing. In this episode, we explore why crafting a compelling story can make or break your brand.

Marketing is an art, blending creativity with strategy to connect with people on a level that goes beyond just features and benefits. I've come to realize it's not just what you sell that matters, it's the story you tell. When our stories align with our audience's values and experiences, magic happens. But, it's also more than just storytelling. It’s about creating a bond with consumers and often, introducing a common “villain” for your hero—your customer—to conquer.

Many brands still struggle to implement this approach effectively. They either overlook the importance of narrative in their marketing strategy or fail to create authentic stories that resonate with their audience. That's why I brought someone on board who knows how to tell a story that not only captivates but also converts.

Our guest is Danielle Harris, a marketing & messaging consultant who teaches coaches and service providers how to attract and sign dream clients by sharing their unique stories in their messaging. She has worked in marketing for over 10 years and believes that for most business owners, their story is their most underutilized asset.

Danielle is based in Metro Detroit where she was born and raised. Danielle is known for her love of chocolate and travel.

Links Mentioned:

drharrisconsulting.com/story

How to Sell More by Listening to Your Customers (with Kristin Zhivago)

Mon, 22 Apr 2024 07:00:11 +0000

Have you ever sat across from someone, listened intently to their story, and suddenly realized it has completely changed your perspective? That's the kind of shift that happens when businesses truly start to listen to their customers—not just hear them, but deeply understand their experiences, desires, and frustrations.

It's this understanding that can pivot a company's direction towards real success. With such a cluttered and noisy marketing environment, where shouting the loudest often gets mistaken for being the most effective, the voice of the customer is often overlooked.

Many businesses are so wired into the loop of speculation and assumption that they miss the strong undercurrents of customer sentiment that actually drive sales. We're living in an era where the customer's voice can either crown you as a market leader or blatantly reveal that your "innovative" product is just not cutting it. Customer behavior and their buying journey are more important than ever, and businesses need to adapt by adopting a customer-centric strategy.

On this episode, I'm thrilled to explore this topic with Kristin Zhivago, the founder and president of a digital marketing agency, Zhivago Partners, where the bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue.

Kristin is the author of the 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and is an expert on the customer’s buying process. She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want to buy it. She’s worked for hundreds of companies and interviewed thousands of their customers.

She has developed a system that helps marketers and top management quickly and inexpensively find out what their customers are really thinking when they set out to buy, so they can use this information to reverse-engineer successful sales and create new sales in quantity. Kristin has spent her life helping others realize their dreams.

Links Mentioned:

"Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" on Amazon: https://amzn.to/49kgkmT

Zhivago Partners website: zhivagopartners.com

Cultivating Connections & Crafting Conversations (with Michael Roderick)

Mon, 15 Apr 2024 07:00:11 +0000

Have you ever found yourself at a networking event awkwardly waiting for a break in the conversation to deliver that perfectly polished elevator pitch?

Or maybe you've had a one-on-one meeting where you only received polite nods and “interesting” as feedback?

On today's episode, we discuss the art of creating genuine connections and becoming a person others can't stop talking about – in a good way!

The fact is, most of us understand networking and referrals to be integral to business success, but not everyone recognizes that the right way to go about them can make a world of difference. The fine line between a forgettable interaction and one that leaves a memorable impression often comes down to the way we share our expertise and engage in conversations. That's what makes today's talk especially important; it's about transitioning from formulaic pitches to fostering conversations that organically generate interest and lead to referrals.

So how do you become truly referable without resorting to aggressive tactics that can turn people off?

This is where our guest, Michael Roderick, comes into the picture. Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years.

Links Mentioned:

https://www.myreferabilityrater.com

Strategic Marketing That Stands the Test of Time (with John Chan)

Mon, 08 Apr 2024 07:00:12 +0000

Have you ever stopped to think that perhaps the most effective marketing tool isn't some flashy new ad platform or a viral social media campaign, but something much simpler and inherently human?

On this episode of More Perfect Marketing, we’re diving into a proven approach that makes your marketing truly resonate. Specifically, we're tapping into fundamental human connections which can turn a struggling campaign into a staggering success.

This strategy is built on a solid, unalterable foundation: identifying and solving a real problem that your target market faces. It's about going beyond just selling a product or service but fulfilling an actual need. When you do that, your product practically markets itself because you're providing genuine solutions to your audience.

Now, think about the last time you bought something because a friend recommended it. Customer reviews and testimonials hold immense power—because we see our needs reflected in the stories of others. These stories connect us, and these connections drive buying decisions. It's like forming a community around your brand where every satisfied customer is a beacon drawing others toward you.

In our constant attempts to grab customer attention, we shouldn't forget that at the core of effective marketing lie principles that remain unchanged regardless of technology or platform shifts. Meta and Google may change their algorithms, but our fundamental approach to reaching people at a human level remains constant.

Enter my guest, John Chan, a marketing master who stands out in a crowded field. He runs 2x Growth Agency, a performance marketing agency specializing in E-Commerce and Direct to Consumer brands. His agency plays a role in nurturing the entire customer journey, from stirring initial interest with paid search campaigns to building lasting relationships through email marketing retention. He's not just in it for the quick conversion; he's all about building a base of loyal, returning customers.

Born in Hong Kong and raised in Vancouver, John dropped out of university at the age of 19 to start his own web design consultancy. Since then, he has worked for several prestigious companies, including UBC and Basecamp, before co-founding 2x Growth Agency. The agency specializes in helping e-commerce and DTC brands grow and scale with paid ads and ad creative development.

Under John's leadership, 2x Growth Agency has managed over $6M of ad spend and helped generate over $30M in revenue for their clients.

Links Mentioned:

https://2x.agency/

Building Trust & Authority Through an Email Newsletter (with John Bejakovic)

Mon, 01 Apr 2024 07:00:10 +0000

Have you ever received an email so gripping that you felt compelled to read every word, only to realize it was a beautifully crafted proposition from a master marketer? That's the persuasive art of email writing. And it's an essential tool for entrepreneurs and business owners looking to connect and convert with an inbox-bound audience.

While some treat email marketing as a dull chore, savvy marketers like John Bejakovic dance across the keys like Fred Astaire on the dance floor, turning the mundane into magic—enchanting readers with every click.

John Bejakovic is an email conjurer who's mastered the art of blending pop culture, storytelling, and valuable insights into a form that leave readers yearning for more. His strategic and intentional approach has proven successful in various sectors, from healthcare professionals to real estate magnates, all with the consistent thread of engaging content.

John is an architect of trust. He understands that like any great relationship, the connection with your audience takes time, a pinch of personality, and heaps of consistency. Whether it's an anecdote about the trials of teaching his cat to use a human toilet or the latest victories in a client's business, he knows value and personality drive readership.

So why should we care about integrating storytelling into our emails? Because stories aren’t just for bedtime. They're the fabric of human connection—a timeless tool that turns facts and features into emotions and experiences. By weaving narratives with valuable content into your own emails, you can build a platform where your expertise can shine.

Making money is the end game, but understanding your audience’s needs and constantly testing your approach is the nuanced strategy we discuss in this episode.

And if you'd like to receive a daily dose of John's insights directly in your inbox, register for his emails at bejakovic.com

Leveraging a Data-Driven Marketing Methodology (with Chris Rodriguez)

Mon, 25 Mar 2024 07:00:13 +0000

Marketing is not just about creativity but the strategic use of data and information. It's not enough to have an eye-catching campaign; today's marketers need the keys to the kingdom—understanding who their customers are, what they want, and how best to deliver it. But there lies the rub: in an age where privacy is prized, how do we obtain this precious data without pushing our customers away?

This conundrum is at the heart of why understanding your customer's journey, and the data that illuminates it, is such an essential facet of the marketing landscape. It's a topic that's always hot on my mind as the host of More Perfect Marketing, and it's one I took a deep dive into with my latest guest, Chris Rodriguez.

In our chat, we peeled back the layers of modern marketing challenges, from navigating personal privacy concerns to leveraging the full power of data analytics without alienating the very audience we aim to charm. Chris's insights were like a beacon in the often murky waters of data tracking and utilization; he shared his perspective on the evolving need for back-end information in B2B marketing, the art of capturing data from personas who guard their information like a treasure, and the journey towards less invasive, yet effective, data extraction techniques.

Email nurturing, segmentation, and contextual messaging emerged as the stars in Chris's strategy for gathering data without the user's direct input. It's about respecting the audience's boundaries while creatively engaging them in a way that feels personal and unobtrusive. This approach doesn't just meet the end goal of data collection; it enhances the user experience, ensuring that marketers walk the tightrope between useful and bothersome with grace.

Chris carries with him not just knowledge, but a palpable passion for uncovering the right answers in marketing through systematic, data-driven processes.

He's a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (<10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs the agency iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency based out of the greater Washington DC area.

The takeaway from our conversation wasn't just about the strategies themselves, but the ethos behind them. Marketing is no longer a guessing game, nor is it a one-size-fits-all model. It's about being data-wise, customer-centric, and being flexible enough to let the numbers lead the way, even if they take you in new directions.

For those thirsty for more of Chris’s marketing acumen or in need of an expert's touch on their marketing strategy, reach out to him through his website, and he'll be more than happy to chat.

Links Mentioned:

iexcel.co

The Social Shift: Balancing Content Creation and Intentionality (with Katie Brinkley)

Mon, 18 Mar 2024 07:00:08 +0000

Are we truly making connections, or are we just chasing likes? These days thumbs-ups and heart emojis try to pass for meaningful interactions, but it's high time we take a step back and look at the real impact our digital habits are having – not just on our businesses, but on our well-being and the fabric of society itself. Mere existence on social media shouldn't be mistaken for a vibrant presence,.

When was the last time you found yourself in a crowded room, yet everyone seemed miles apart, their gazes locked onto their glowing screens?

Our guest, Katie Brinkley, a savvy social media strategist is no stranger to this modern malaise. She's noticed a trend that many of us can't help but relate to – that people are increasingly absorbed in their phones, missing out on the beauty of real-life interactions. Imagine a modern-day Charlie Chaplin, struggling with machines churning out content; it's intriguing yet ultimately hollow without a touch of human flair.

It's like a diner serving dishes around the clock to patrons who've long lost their appetite; businesses relentlessly churn out content, often without savoring the rich relationships they could be cultivating. Katie brings a refreshing perspective to the table, encouraging listeners to be intentional and to truly know their audience when diving into the social media smorgasbord.

The golden age of radio imparted stories and built a sense of community with voices that reached into homes, shaping a shared culture. Social platforms promised a similar renaissance, a chance to connect beyond physical limits.

Katie suggests her "four post strategy" for engaging different audiences. It's an elegant dance between creating awareness, elaborating ideas, and providing tailored content. Each step is designed to resonate with the right audience segment, rather than a one-size-fits-all approach.

Consider AI, Web 3, and future-proofing your business – it's like the dawn of television, birthing an era of entertainment while rendering the dominant radio star a nostalgic presence. Severing ties with the algorithm masters, Katie emphasizes the promising landscape of decentralized platforms like Discord, where creators and entrepreneurs can orchestrate their relationship instead of simply playing along to someone else's tune.

A 19-year social media veteran, Katie Brinkley helps brands of all sizes grow their audiences and revenue through strategic digital marketing. She has developed proven growth strategies that attract ideal followers and generate inbound leads with minimal weekly effort.

Katie has created social media programs for major brands like AT&T and DirecTV. She now focuses on implementing done-for-you social media marketing for small businesses seeking bottom-line results.

With a background in journalism, Katie brings a unique ability to leverage client stories and maximize reach, engagement and ROI through strategic social media. She enables brands to build powerful digital presences that drive measurable business growth

Links Mentioned:

The Social Shift Book - https://katiebrinkley.com/book

Four Post Strategy - https://katiebrinkley.com/post-planner-entrepreneur

31 Day Content Planner - https://katiebrinkley.com/content-calendar

Growing Your Business Through "Anti-Marketing" (with Tiago Faria)

Mon, 04 Mar 2024 08:00:16 +0000

Have you ever felt like the conventional job path just wasn't for you? Many of us dream of taking control of our destinies, yet the leap from stable employment to the world of startups is a towering one.

For some, like today’s guest, Tiago Faria, it was a leap worth taking, navigating the tumultuous waters of entrepreneurship with a mindset far removed from the standard corporate playbook.

The heart of business isn't about intricate corporate strategies or endless streams of new customers. It's about the simple concept of connection – understanding people, their problems, and creating offers that resonate deeply. For startups and small businesses, this realization is not just important, it's a lifeline to sustainability and success.

In this episode, we're diving into the essence of what makes a marketing strategy not just good, but truly great. It's not about using the latest marketing fad or the flashiest digital tools; it's about going back to basics, about relationships, clear communication, and understanding the needs and pain points of your customers to create offers they can't resist.

Far from the glitzy world of big corporations, Tiago cut his teeth in marketing with none other than Google. However, he quickly realized that his true calling lay elsewhere – in an environment where he could craft more personal, direct, and emotionally resonant marketing strategies.

Through our discussion, Tiago delves into the importance of interviewing old clients to refine new offers, leveraging referrals, and understanding the differences in consumer behavior across various cultures – from his home turf in Portugal to the broader European landscape and beyond. His insights into the health industry and targeting high-ticket clients with simple strategies are a masterclass in effective marketing.

Links Mentioned:

tiagofaria.pt

Balancing Business Growth and Integrity (with Zhe Scott)

Mon, 19 Feb 2024 08:00:10 +0000

Let's face it, marketing isn't just about coming up with snazzy slogans or eye-catching ads. It's about knowing your customer's journey from A to Z. As simple as the twist dance once was on the dance floor, understanding this path can be tricky.

But it's this knowledge that keeps customers coming back, rather than a one-and-done deal. It’s common sense seasoned with strategy, the type you’d nod to in a marketing version of "That’s What I Like About You."

In an engaging conversation packed with practical insights, Zhe Scott dives into the heart of marketing with the precision of a seasoned pro, stressing the importance of aligning with the buyer's journey.

She champions the use of AI as a powerful tool but warns against over-relying on it — a call for thoughtfulness in an age where tech seems to promise shortcuts for everything.

Zhe's take on marketing is straightforward: it should drive sales, not just buzz. Rather than ensnaring customers in marketing gimmicks, her approach is to build lasting relationships through consistent, trustworthy messaging. It's about getting the basics right, like a well-crafted cocktail that doesn't rely on extravagant garnishes to be memorable.

Zhe is an MIT Alum, an accomplished entrepreneur, and a driving force behind The SEO Queen. Her digital marketing expertise has generated over $250 million in revenue for clients. She is also winner of the MIT Albert G Hill Prize.

Links Mentioned:

theseoqueen.com

Brain Glue: Unveiling the Power of Emotional Triggers in Marketing (with James I. Bond)

Mon, 05 Feb 2024 08:00:10 +0000

In our latest podcast episode of More Perfect Marketing, we had the pleasure of hosting the insightful James I. Bond to unravel the enigmatic world of brain triggers in marketing. Throughout the episode, James shared captivating stories and valuable insights that are sure to transform your approach to marketing and sales.

James delved into the concept of trigger words and their profound impact on engaging audiences. He discussed the significance of tribal alignment in advertising, exemplifying how identifying the ideal client can lead to remarkable marketing success stories - including a shipping company's sales boost and a finance program tailored to a specific demographic.

The conversation also touched on trigger events and the opportune moments when someone becomes a hot prospect in marketing. Through real-world anecdotes, James emphasized the power of asking questions and understanding clients' needs to tailor sales pitches effectively.

A particularly fascinating portion of the episode revolved around the influence of metaphors, memorable names, and humor in engaging with audiences. James shared captivating stories, illustrating how these elements can significantly impact marketing campaigns and sales interactions.

We were also treated to an exclusive look at James I. Bond's book "Brain Glue," which uncovers the secrets of making selling easier by creating stickiness and retention of ideas.

If you want to explore the world of brain triggers, metaphors, and emotional selling, this podcast episode is a must-listen. James I. Bond's expertise will undoubtedly inspire and guide you in your marketing endeavors.

Tune in to this episode on our podcast platform to learn from James I. Bond's wealth of knowledge and enrich your marketing expertise.

Links Mentioned:

YesBrainGlue.com

How Case Studies Can Revolutionize Your Marketing (with Joel Klettke)

Mon, 22 Jan 2024 08:00:14 +0000

Get ready for an enlightening conversation with Joel Klettke, a prominent case study specialist. In this episode, Joel unravels the numerous intricacies of creating effective case studies and how they hold the power to transform your marketing game.

Joel shares invaluable insights on streamlining complex issues through the practical resources available on case study buddy.com, ranging from blogs to vlogs. He delves into the concept of utilizing case studies not just as testimonials, but as compelling narratives that drive success and create emotional connections with your audience.

From identifying business goals to fast-tracking the production process, Joel offers a comprehensive guide to harnessing the true potential of case studies in your marketing endeavors. The podcast also unpacks the significance of tailoring case studies to different stages of the buyer's journey, utilizing customer voices, and creating a culture around case studies within your business.

Listen to this latest episode to discover how you can leverage case studies to enhance your marketing strategy and build stronger, more meaningful connections with your audience. If you're a marketer looking to elevate your approach and reap the rewards of innovative storytelling, this episode is a must-listen.

Links Mentioned:

https://www.casestudybuddy.com/newsletter-sign-up

Elevating Your Advertising Game (with Robert Brill)

Mon, 15 Jan 2024 08:00:08 +0000

David Baer sits down with Robert Brill, the insightful founder of Brill Media, to discuss the key factors that make advertising truly effective. From the significance of client feedback to the evolution of media buying, this episode is packed with valuable insights for anyone looking to optimize their marketing efforts.

Robert Brill, a seasoned expert with over 20 years of experience in media buying and advertising, emphasizes the importance of testing creative elements to drive sales and understand customer preferences. He delves into the significance of varying advertising tactics to resonate with different consumer segments and discusses the evolution of measurable success through data analytics.

Moreover, Robert and David highlight the benefits of the "always on" approach in advertising, underscoring the necessity of continuous fine-tuning to create a stronger business and achieve a better product-market fit.

Are you looking to make the most of your advertising budget? Robert mentions a monthly creative testing framework designed to help you find the best-performing ads, enabling you to continuously optimize your efforts for the utmost impact. Whether you’re just starting with a modest budget or are ready to scale up to a significant investment, Brill Media caters to businesses and agencies of all sizes, specializing in media buying services for industries seeking leads or sales.

Links Mentioned:

https://brillmedia.co

Customization and Integrity in Marketing (with Jeff Brown)

Thu, 04 Jan 2024 08:00:12 +0000

A professional figure-outer, Jeff Brown has built solutions for business owners and entrepreneurs for nearly two decades. He is a relentless and passionate marketer, manager, bubble blower, trainer, author, traveller, speaker, paper football champion, creator, butterfly farmer, and motivator. If he can't do what you need, he can introduce you to someone who can.

Key takeaways for the episode:

1. Customized Marketing Solutions:

Jeff Brown emphasizes the importance of tailoring marketing packages to meet individual client needs, recognizing that every client has different expectations. However, David Baer notes the validity of sometimes employing cookie-cutter solutions, reflecting the diverse approaches in marketing.

2. The Power of Preparation and Research:

Jeff highlights the significance of in-depth preparation, research, and understanding the customer in order to offer solutions that address customer needs. Their talk underlines the value of storytelling and understanding customer needs, emphasizing the essential role of these elements in marketing.

3. Accessible Marketing Regardless of Budget:

Jeff Brown points out the accessibility of marketing, stressing that free tools and content platforms are available regardless of budget. Despite the need for strategic planning in marketing, the conversation reflects the common fear of putting oneself out there, and how this can hindrance progress.

Listen to the full episode to gain valuable marketing insights from Jeff Brown’s journey and his company, Box 6 Marketing. If you're ready to explore the world of marketing and business development, this episode is a must-listen!

Visit box6marketing.com/about-you/ to get connected with Box 6 Marketing and enhance your marketing journey.

Tapping into Conscious Consumerism in Hemp Marketing (with Tyler Hoff)

Thu, 21 Dec 2023 08:00:13 +0000

In this episode, we're joined by the accomplished Tyler Hoff, a marketing expert specializing in the hemp industry. Tyler shares his expertise on using press releases and media outreach to build authority, especially within the unique challenges of marketing hemp and CBD products. He delves into tailored marketing approaches and the importance of social proof and engaging social media content creation. Join us as we uncover Hoff's innovative strategies, including the "My Change Machine" tool, and learn about his mission to influence conscious living through hemp.

In this episode, Tyler delves into the world of hemp marketing and the challenges and opportunities that come with it. Here are 3 key takeaways from the conversation:

1. Press releases and media outreach can serve as powerful tools for building authority and obtaining free marketing.

2. Tailoring marketing approaches based on each client's preferences and the audience they want to attract is crucial for success.

3. Despite limitations in advertising hemp-related products on online platforms, organic methods like SEO, word-of-mouth, and social media content creation can be highly effective strategies.

Tune in to gain insights into the evolving perceptions of the hemp industry and the innovative marketing strategies being employed to promote sustainability-focused businesses. Don't miss this enlightening discussion on how marketing can create positive change in the world. Subscribe to More Perfect Marketing for more thought-provoking content!

Links Mentioned:

hempaware.com

From Book Marketing to Strategic Business Building (with Chase Neely)

Mon, 11 Dec 2023 08:00:08 +0000

In this episode, we speak with Chase Neely, the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded.

He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.

Episode Breakdown

00:00 From failed singer to successful lawyer and marketer.

04:40 Original ideas are rare, appreciate diverse background, influences marketing views.

06:31 Praises quote about finding successful tactics, emphasizes need for flexibility and experimentation in business, mentions experience with Facebook ads in early days.

12:38 A conversation about working with authors and creatives, starting new client relationships, and common mistakes.

14:52 Optimized systems and increased downloads by splitting episodes. Doubled downloads with this approach.

16:40 Start with gut feeling, then use data and feedback for future growth.

22:26 Transition from partner to digital agency. Focus on expanding services. Goal: comprehensive support for clients in specific niche.

26:12 Companies should provide for customers, help others, create products and provide perspectives to build trust and relationships.

27:22 Believe in what you sell and share it responsibly.

30:45 Schedule time to understand and improve your business to achieve results. Contact Chase and his team at https://leveragebrands.co/pod

The Journey from SaaS to Service-Based Marketing (with Dave Schneider)

Mon, 27 Nov 2023 08:00:11 +0000

In this episode, David Baer is joined by the insightful and experienced Dave Schneider, founder of Shortlist. Get ready to dive into the world of SEO and marketing as they discuss the ins and outs of building successful businesses through effective marketing strategies. From SEO goals and website performance to the future of SEO and the importance of measuring success, this episode is jam-packed with valuable insights for marketers and business owners alike. Don't miss out on this engaging conversation as they uncover the secrets to navigating the ever-changing marketing landscape.

Episode Breakdown:

01:12 - Unlocking Ninja Outreach's Latest Ventures

Dive into the exciting world of Ninja Outreach as we unveil our latest projects. Discover how we're shaping the future of marketing, and get a sneak peek into the innovative solutions we're cooking up for you.

05:40 - The Thrill of Testing Cutting-Edge Tools

Embarking on a journey of experimentation has never been this exciting! Join us as we explore the challenges of testing new tools in the fast-paced world of marketing. Discover why staying on the cutting edge is essential for your success.

07:43 - Mastering SEO in an Uncertain Future

The future of SEO and artificial intelligence is uncertain, but we've got you covered. Learn how to find the hidden desires of your target audience, tackle their problems head-on, and stay ahead of the game. Shortlist your way to search engine optimization supremacy.

10:10 - Shortlist: The Game-Changer in Marketing Services

What sets Shortlist apart from the rest? Join us as we unravel the secrets of our hybrid agency model, offering a productized service with a laser focus on tangible results. Discover how our tailored strategies, dedicated account managers, and fixed pricing revolutionize marketing.

16:06 - Crafting the Ultimate SEO Blueprint

Unlock the secrets to a powerful SEO plan for businesses. We'll take you through the crucial steps: research, analysis, and precise targeting. It's your roadmap to search engine dominance.

18:59 - Redefining Our Path: Positioning, Landing Pages, and More

Join us as we take a closer look at our evolving journey. We'll explore how adding landing pages, evaluating clients' unique needs, and conducting thorough analyses lead to superior service. Witness the transformation of marketing strategies in real-time.

21:18 - The Road to Marketing Success: Setting Expectations

Discover the keys to marketing success by setting the right expectations for your service providers. Get valuable insights into what to demand and how to collaborate effectively for outstanding results.

26:38 - Bridging the Knowledge Gap: Why Brands Turn to Agencies

Explore why brands often lack in-house marketing knowledge and turn to agencies for expertise. Discover how agencies like us become invaluable partners in your marketing journey.

27:51 - The Art of Crafting Effective Technical Content

Not all technical content is created equal. Join us as we dissect the nuances of creating effective technical content that resonates with your audience. Learn when to use it to supercharge your marketing efforts.

31:06 - Navigating the World of SaaS and Service Businesses

Gain valuable insights into building and scaling SaaS and service businesses. Our in-depth discussion unveils the strategies, challenges, and opportunities that lie ahead in these dynamic industries.

Links Mentioned:

https://shortlist.io

Influencer Marketing and UGC: Harnessing the Power of Social Proof and Authenticity (with Audrey Donaldson)

Mon, 13 Nov 2023 08:00:18 +0000

Audrey Donaldson is the Founder & CEO of The Doyen Agency, an Influencer Marketing & UGC Agency connecting Influencers & UGC Creators to Brands.

In this episode, Audrey explores the collaboration between brands with influencers and user-generated content creators.

Episode Breakdown

00:01 - Influencer Marketing Unveiled: Unlock the Power of User-Generated Content

Dive into the captivating world of influencer marketing and user-generated content. Discover how harnessing the authenticity of everyday voices can skyrocket your brand's success.

05:02 - LinkedIn: The Secret Sauce of Influencer Marketing

Unlock the unique potential of influencer marketing on LinkedIn. Learn how it sets itself apart from other platforms, and why it could be your key to reaching new heights.

08:26 - Authenticity: The Holy Grail of Influencer Marketing for Sales

Explore the pivotal role authenticity plays in influencer marketing and how it can supercharge your sales. Discover the art of building trust and driving conversions.

13:18 - Navigating the Maze: Taming the Challenges of Multi-Platform Influencer Marketing

Uncover the common pitfalls influencers face when dealing with multiple platforms. Learn how to conquer these challenges and emerge as a marketing trailblazer.

16:40 - Cracking the Code: Demystifying Marketing's Trackability

Is marketing success a mystery to you? Join us as we unravel the secrets of tracking and justifying your marketing efforts. Turn data into dollars.

18:57 - Total Brand Awareness: How Content Elevates You to Top of Mind

Explore the power of content in cementing your brand in the minds of your audience. Witness how it can elevate you to the coveted "top of mind" status.

22:32 - The Social Feed Success Formula: Thriving in the Digital Limelight

Peek behind the scenes of a thriving social media feed. Discover the proven formula for captivating your followers and keeping them engaged.

25:49 - Real-World Impact: Your Neighbor Shares Unfiltered Product Experiences

Step into the shoes of a neighbor sharing their unpolished, face-to-face product experiences. Witness the genuine impact of authentic marketing.

29:16 - Niche Expertise: The Marketing Agency Redefining Health and Beauty

Join us as we spotlight a marketing agency specializing in the world of health and beauty. Unearth the strategies behind their remarkable success.

Links Mentioned

thedoyen.co

How To Build Client Trust Using First-Time Offers (with Craig Andrews)

Mon, 30 Oct 2023 07:00:14 +0000

Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. A First-Time Offer is like a coffee date that accelerates high-ticket sales.

Episode Breakdown

00:00 - Unlocking Marketing Magic: Join us as we explore the power of relationships in marketing with special guest Craig Andrews from Texas.

04:03 - Journey Through Trust: Delve into a captivating story of lost trust, differing worldviews, and a surprising revelation, all set in a memorable resort tale involving a curious incident with cow's milk.

07:34 - Mastering Persuasion: Discover how personal experiences intersect with insights from "Thinking, Fast and Slow" as we explore impulsive reactions and how they shape interactions between prospective clients and your business offerings.

11:37 - Trust-Building in Offers: Dive into the intriguing concept of first-time offers and their profound impact on trust from both the business and client perspectives.

16:34 - Beyond Audits: Learn why the bonding hormone is the key to problem-solving, and how our unique approach, including co-working workshops and expert guidance, achieves remarkable results.

17:56 - The Endowment Effect: Uncover the psychological barriers that the endowment effect poses in closing deals and how to overcome them.

23:38 - Value of Deliverables: Gain insights from a revealing client call where the importance of multiple deliverables becomes clear, especially when faced with resistance.

26:08 - Streamlined Success: Explore our efficient 1-hour first-time offer assessment process, resulting in an impressive 80% closing rate, saving time and allowing us to set competitive prices.

29:36 - Seizing Opportunities: Reflect on missed opportunities and discover why understanding your clients is the key to long-term success.

32:02 - Expert Guidance: Don't miss our guide to avoiding common mistakes and the exciting 23-day course we're offering to our audience.

Links Mentioned:

allies4me.com/moreperfectmarketing

Leveraging Data to Drive Email Marketing Success (with Tobi Chapman)

Mon, 16 Oct 2023 07:00:15 +0000

Tobi Chapman started his career in email copywriting, recognizing its importance in various aspects of business. After working in this field for a year, he decided to delve deeper into ecommerce and email marketing.

Tobi specialized in retention marketing for direct-to-consumer health and wellness brands. His main goal was to help these brands improve their profits and retention rates at the bottom of their sales funnel.

Episode Breakdown

00:00 Building relationships, nurturing audiences, increasing sales opportunities.

Discover the secret to creating lasting customer connections that not only nurture your audience but also open the door to countless sales opportunities. Learn how to turn engagement into profit.

06:20 Utilize in-person events, webinars, and QR codes to capture email addresses easily.

Unlock the power of email marketing with tried-and-true methods. From in-person events to webinars and the magic of QR codes, we'll show you how to effortlessly grow your email list and boost your reach.

10:02 Data-driven work, implications of collecting extensive data.

Dive deep into the world of data-driven marketing. Explore the immense potential of collecting extensive data and understand how it can revolutionize your marketing strategies. Plus, we'll touch on the ethical implications.

14:20 Email marketing: compliance, engagement, and incentives.

Master the art of email marketing. Ensure compliance, ignite engagement, and discover the art of crafting irresistible incentives that keep your subscribers eagerly awaiting your next email.

17:12 Cashback: Smarter way to drive consumer loyalty.

Revolutionize your loyalty programs with the smartest approach - cashback rewards. Discover how this game-changing tactic can drive unwavering consumer loyalty while boosting your bottom line.

20:19 Emails should provide value and build relationships.

Unlock the secret sauce to effective email campaigns. Your emails shouldn't be just messages; they should provide immense value and forge unbreakable relationships. Learn the art of crafting emails that matter.

24:42 Positioning products or services as solutions.

Discover how to position your products or services not as mere offerings but as real-life solutions to your customers' problems. Elevate your marketing strategy to meet your audience's needs head-on.

27:25 Sell benefits, not pain points or problems.

It's time to transform your approach to selling. Focus on showcasing the undeniable benefits of your offerings rather than dwelling on pain points or problems. Make your customers say "yes" with enthusiasm.

Links Mentioned

everboost.co.uk

linkedin.com/in/tobichapman

The Cool Kids Master Numbers To Scale Their Campaigns (with Zachary J. Radford)

Mon, 09 Oct 2023 07:00:12 +0000

Zachary J. Radford is the founder of Direct Response Secrets, He helps self funded entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun!

With two decades of experience in the trenches, he has personally seen behind over $100 million in ads.

When he not sharing his expertise with students on the pod or writing for the #1 Direct Response Newsletter, “Direct Response Secrets,” you can find him enjoying quality time with his family down by the beach in Prince Edward Island, Canada.

Episode Breakdown

02:50 Advertising: Spend more, make more, drive Lambo.

Rev up your business engine! Discover how strategic advertising can turbocharge your profits, making your entrepreneurial dreams closer to reality than ever before.

05:22 Numbers are crucial in running a business.

Uncover the secret language of success – numbers! We'll show you why mastering the art of data-driven decision-making is the key to steering your business toward greatness.

08:52 Key product indicator and realistic goals for marketing.

Unlock the vault to marketing success with us! Learn how to pinpoint those pivotal product indicators and set goals that bridge the gap between ambition and achievable growth.

12:11 The right person, offer, and timing. Conversion.

Conversion magic demystified! Join us as we reveal the power of finding the perfect audience, crafting irresistible offers, and delivering them at precisely the right moment to supercharge your sales.

17:26 Lifetime value more profitable; educate, achieve goals.

The path to long-term success unveiled! Discover how nurturing customer relationships and educating them can skyrocket your lifetime value and help you conquer your business goals.

20:46 Chiropractor helps achieve oil body transformation.

Intrigued? So were we! Tune in to explore an unexpected connection between chiropractic care and achieving the body transformation you've always dreamed of.

23:44 Simplify messaging for clear understanding and impact.

Clarity is king! Uncover the art of simplifying your messaging to captivate your audience's attention and drive your message home with unforgettable impact.

27:17 Continuous evolution of messaging and branding is essential.

Stay ahead of the curve! Dive into the critical importance of evolving your messaging and branding strategies to remain relevant and irresistible in an ever-changing market.

30:47 Starting course, audio book, challenge. Business owners need this.

Calling all business owners! Don't miss out on our exclusive offerings, from courses to audio books and exciting challenges. Elevate your entrepreneurial journey with us!

Building Better Websites for Small Business (with Lindy Nowak)

Mon, 02 Oct 2023 07:00:17 +0000

Lindy Nowak spent over a decade as a creative director in New York City across multiple industries and brands including L’Oréal, Carol’s Daughter, Entertainment Weekly Magazine, and Women’s Health Magazine.

Today she is the founder of Up in a Day™: a new-to-market website service that specifically focuses on helping small business owners, entrepreneurs, and independent operators get their website up quickly, on budget, and with little to no effort on their part.

Episode Breakdown:

00:00 Unlock the Secrets:

Delve into the world of common website problems and their ingenious solutions with our expert. Your website headaches end here!

06:01 Designing the Future:

Explore the art of strategic website design, tailored for the modern user experience. Elevate your online presence with design strategies that stand the test of time.

11:01 From Wall Street to Web Mastery:

Follow the remarkable journey from a corporate career in the heart of New York to becoming a trailblazer in publishing and digital marketing. Discover how "Up in a Day" empowers small businesses through cutting-edge website solutions.

19:51 Mastering Leadership:

Gain insights from experiences in team management and systems creation. Uncover the secrets to effective leadership that can transform your business.

22:56 Rise After the Fall:

Learn how to navigate the highs and lows of business as we discuss the rollercoaster ride of initial sales success, followed by a challenging slump. Discover why coaching became the key to our ultimate triumph.

26:41 The Web Traffic Blueprint:

Unveil the blueprint for attracting visitors to your website. We begin with the art of website design, progressing to consulting services and groundbreaking online presence offerings. Watch your web traffic soar!

28:29 Niche Power Unleashed:

Explore the incredible advantages of a laser-focused approach. Discover how narrowing your focus can supercharge your ability to cater to the unique needs of your target audience. This is where your marketing journey finds its precision.

Links Mentioned

upinadaywebsites.com

Developing Genuine Relationships on LinkedIn (with Lorraine Duncan)

Mon, 25 Sep 2023 07:00:17 +0000

Lorraine Duncan has over 30 years in business marketing and consulting experience. She runs her own digital marketing agency, Biz Gone Social, where she advises small businesses how to utilize social media in their marketing and guides them to online marketing solutions.

As well as she does the social media management for them. Lorraine is an author of the book "Shout It Out”, a social media marketing guide for business owners. Currently she teaches courses on Social Media and also speaks to groups. She also has her own online course 13 Minutes A Day on Linkedin.

Lorraine is known as the Linkedin Super Ninja and she knows full well on how to win on Linkedin and she will teach you how to use Linkedin for your business.

Episode Breakdown:

00:00 - Unleash Your LinkedIn Superpowers: Dive into the world of LinkedIn mastery as our guest, a LinkedIn super ninja, unveils top-notch audience positioning tips that will transform your outreach game. Learn how to stand out and thrive in the competitive digital landscape.

03:44 - Navigating the Keywording Maze: Embark on a journey where a seemingly unfortunate event turned into a goldmine of knowledge. Discover how a course on keywording led to unexpected LinkedIn incarceration, but ultimately paved the way for unparalleled B2B networking success.

09:27 - Cracking the Code to Client Magnetism: Witness the power of niche specialization as we uncover the secrets to effortlessly attracting clients. Unravel the mysteries of connecting with precision, building relationships, and fostering a client base that resonates with your expertise.

13:17 - Crafting Your LinkedIn Renaissance: Explore the art of profile transformation. Learn how a simple yet impactful "About Me" section revamp and the strategic addition of contact details can revitalize your LinkedIn presence, enhancing your reach and networking potential.

15:58 - The Science of Meaningful Connections: Unlock the criteria for building a network of value-driven connections on LinkedIn. Delve into the strategies that go beyond numbers, focusing on fostering relationships that truly matter and contribute to your professional journey.

18:59 - LinkedIn's Connection Ecosystem Unveiled: Peel back the layers of LinkedIn's networking dynamics. Gain insights into how the platform promotes proactive creators and underscores the significance of first-level connections, setting the stage for amplified engagement.

24:22 - Cracking the LinkedIn Success Code: Discover the cornerstone principles for LinkedIn triumph. Uncover the magic of consistency and strategic maneuvering. Learn to leverage content repurposing, creative problem-solving, and the art of meaningful connections. Dive into the creator mode and unlock the potential of newsletters to captivate your audience.

29:14 - The LinkedIn Blueprint: Synthesize the insights from this enriching episode. Forge a roadmap that emphasizes routine, content excellence, social validation, and targeted networking. Embrace the strategies that can reshape your LinkedIn narrative.

Links Mentioned:

https://www.linkedin.com/in/lorraineduncan

How Lawyers' Stories Shape Engaging and Relevant Content (with Jessica Aries)

Mon, 18 Sep 2023 07:00:14 +0000

Jessica Aries is a lawyer turned digital marketer who helps law firms and professional services firms perfect their digital brands online.

In this episode, Jessica helps us take a dive deep into the world of legal marketing and explore the strategies and techniques that help attorneys build their brands, attract clients, and stand out in a competitive industry.

We'll be discussing the power of building personal brands on platforms like LinkedIn, the evolving landscape of legal marketing in the digital age, and the importance of crafting a strong marketing plan.

Episode Breakdown:

00:00 - Unveiling the Power of Legal Marketing

Journey into the world of legal marketing with a seasoned attorney as our guide. Discover how the legal landscape is transformed by strategic outreach and innovative tactics. Get ready to unravel the secrets that can skyrocket your legal practice's success.

06:20 - Evolving Legal Marketing Strategies for the Future

Dive deep into the changing tides of legal marketing strategies that are tailor-made for the next generation. Uncover the blueprints to stay ahead in a dynamic legal world where traditional methods are meeting futuristic approaches head-on.

07:45 - The Revolution: Legal Firms Embrace Strategic Marketing

Witness the groundbreaking shift as legal firms, big and small, embrace strategic marketing. Explore how personal injury lawyers took the lead in the digital frontier, sparking a wave of change that's redefining the industry post-COVID. Join us in deciphering the essence of building personal brands in the digital realm.

13:46 - Beyond the Logo: The Face of the Firm

Step into the shoes of the firm's poster child, understanding how their stories and achievements become the cornerstone of a firm's identity. Learn why it's not just about legal prowess, but also the power of representation in establishing credibility and trust.

16:25 - Unveiling Lawyers' Pivotal Experiences

Peel back the layers of legal professionals as they reveal pivotal moments that shaped their careers. Through candid conversations, discover how these experiences become the bedrock of their credibility, fostering genuine connections with clients and peers.

21:24 - LinkedIn: Your Legal Networking Goldmine

Explore the untapped potential of LinkedIn as a hub for building invaluable connections within the legal sphere. Uncover the art of verifying attorneys, expanding your network, and harnessing the potency of email collection for strategic outreach.

24:37 - The Human Touch in B2B Legal Marketing

In a world of automation, discover why personalization reigns supreme in B2B legal marketing. Decode the strategies that breathe life into client relationships, forging genuine human connections that resonate in a tech-driven era.

29:43 - Amplifying Legal Content with AI

Embark on a journey into the realm of AI-powered ideation and content resonance. Learn how cutting-edge technology can elevate your legal content, ensuring it speaks directly to your audience's needs and concerns.

31:41 - From Lawyer to Marketer: Elevating Legal Professionals

Join us as we unravel the inspiring journey of a lawyer turned marketer, dedicated to empowering legal professionals. Discover transformative insights that can help you navigate the marketing landscape with finesse and success.

Links mentioned:

https://link.byaries.com/moreperfectmarketing

https://www.linkedin.com/in/jessicaaries

Amplifying Your Business with Pay-Per-Click Advertising (with Michelle Kop)

Mon, 04 Sep 2023 07:00:14 +0000

Michelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-agency for small to medium businesses.

In this episode Michelle shares her insights on how advertising can amplify a business's potential, regardless of whether it's the right or wrong thing. She dives into the challenges of working with both large corporations and small businesses, highlighting the contrasting dynamics and opportunities they present. Michelle also provides valuable advice on the importance of tracking and optimizing lead generation, as well as the decision-making process in choosing between SEO and pay-per-click advertising.

Episode Breakdown:

00:00 - Navigating the Agency Landscape: Enlightened vs. Unenlightened Owners

Discover the intriguing divide between two types of agency owners - the enlightened and the unenlightened. Join us as pay-per-click specialist Michelle Kop sheds light on this fascinating dynamic. Uncover the secrets to success in the agency realm.

05:22 - Unveiling the True Power: Beyond Advertising, into Business Optimization

Uncover a revelation that could transform your business outlook. Dive into the realization that advertising alone won't mend your business woes. Learn why the key lies in meticulous optimization strategies. It's time to shift your focus for remarkable growth.

08:19 - Decoding the Metrics Maze: From Page Views to Lead Generation

Metrics can be tricky. Explore the pitfalls of tracking mere page views instead of leads. Navigate through the maze of misplaced code, overestimated close rates, and the unpredictable nature of internet traffic. Gain insights into cracking the code of accurate measurement.

10:40 - Uniting for Success: Joint Accountability in Pay-Per-Click Advertising

Unlock the collaborative world of pay-per-click advertising. Delve into the concept of joint accountability and the challenges that come with it. Discover why relinquishing complete control might just be the key to soaring success in the ever-evolving digital landscape.

13:54 - Beyond Clicks: The Harsh Truth About Tracking PPC Campaigns

Buckle up for a reality check. Tracking your PPC campaigns doesn't automatically translate to a flood of new business. Learn the nuanced factors that can make or break your campaigns. It's time to reshape your strategies for genuine results.

18:47 - David vs. Goliath: Why Small Businesses Triumph

In a world where giants reign, explore the unexpected power of small businesses. Gain insights into the surprising advantages they hold over large organizations. But beware, adaptation is the secret sauce to staying ahead in this ever-changing game.

23:12 - Google's Evolution and Your Budget: Navigating the Complexities

Journey through Google's evolution and its impact on businesses like yours. Unearth the challenges and triumphs of integrating various elements. Delve into the intriguing dynamics between budgets and Google's powerful platforms. Plus, discover how AI is reshaping the landscape.

25:50 - The Pay-Per-Click Enigma: A Marketer's Unyielding Pursuit of Results

Step into the shoes of a pay-per-click marketer. Unravel the mysteries behind their unwavering pursuit of results. Peek into their strategies, challenges, and triumphs. It's a journey that will reshape your perception of digital marketing.

28:59 - Local vs. National: The Pay-Per-Click Dilemma Demystified

Confused about local versus national pay-per-click strategies? Dive into the heart of this dilemma and gain clarity like never before. Unlock the tactics that work for each and decipher the fine balance between the two. Your PPC strategy is about to level up.

Links Mentioned:

level28media.com

Infusing Personality into Your Branding (with Danielle Hughes)

Mon, 28 Aug 2023 07:00:09 +0000

Today, we dive deeper into the concept of crafting a unique personality brand that captures attention and makes you stand out in your industry.

Together with my guest, Danielle Hughes, we explore the power of storytelling and humanizing a company to build a genuine connection with your audience.

Danielle Hughes is the creator of the Personality Brand. She teaches clients how to bring more of themselves into their message so they feel comfortable expressing it and can convey what makes them different from their competition, attracting the right audience and repelling the wrong one. Often referred to as a magician with words, while she can’t pull a rabbit out of her hat, she can hone your brand message and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux.)

Episode Breakdown:

00:01:40 - Unveiling the Power of You: Personal Branding vs. Personality Branding

Discover how revealing your authentic personality can forge powerful professional connections. Learn the key distinctions between personal and personality branding to unleash your full potential in the marketing realm.

00:06:44 - From Insight to Impact: Embrace Your Unique Journey

Navigate your path to success by understanding your strengths and limitations. Gain insights into independently grasping and applying concepts or seeking guidance to amplify your impact. Unleash your potential and embrace your distinct journey!

00:10:19 - The Art of Captivation: Content and Foundational Concepts

Master the art of captivating your audience through compelling content and solid foundational concepts. Explore the secrets to holding attention and piquing interest, unlocking the gateway to deeper connections.

00:13:06 - Ditch Generic, Embrace Authenticity: Keys to Success

Shatter the mold of mediocrity and embrace authenticity to stand out and attract the right people and opportunities. Avoid wasted time vetting prospects by showcasing your unique qualities and values for genuine connections and elevated success.

00:17:32 - Colorful Socks and Captivated Clients: The Power of Humanizing Your Brand

Delve into the intriguing tale of a PR professional who turned vibrant socks into a brand that resonates with potential clients. Learn how humanizing your brand can create authentic connections and lead to lasting success.

00:21:46 - Stand Out, Be Outstanding: Unleash Your Unique Branding Power

Discover the secret to building an exceptional brand by highlighting a unique aspect that sets you apart. Explore the impact of carving your own niche in the competitive world of branding.

00:24:36 - The Magic of Creative Branding: Embrace Your True Self

Join Danielle on a journey of admiration for clever and humorous branding. Uncover the potential fears and embrace the creative freedom of expressing your true self. Witness how authenticity can create captivating connections with your audience.

00:27:24 - Tailored for Triumph: Personalized Branding Workshops and Sessions

Unlock your branding potential with personalized workshops and one-on-one sessions. Tailor-made for solopreneurs and job seekers alike, these experiences provide expert guidance and create standout content for lasting success.

Links Mentioned:

morethanwordscopy.com/pbb-checklist

linkedin.com/in/daniellehughes

The Human Element in AI-Driven Advertising (with Samantha Bedford)

Mon, 21 Aug 2023 07:00:10 +0000

Samantha Bedford is an award-winning digital expert with over 25 years of experience in media planning, search engine marketing, and social media. She is the founder of Pico Digital Marketing, an acclaimed agency known for its innovative strategies. Samantha has held senior roles across the US, South Africa, and the United Kingdom, and has received numerous accolades for her contributions to the field. With a strong focus on customer experience and a drive for constant improvement, Samantha combines real-time data and specialist insights to drive business growth.

Episode Breakdown

00:02:48 - Discover the Transformative Power of AI and Automation in Advertising

Explore how the dynamic landscape of advertising is being reshaped by the remarkable forces of AI and automation. Uncover the game-changing strategies that are revolutionizing the industry and discover how you can leverage these advancements to elevate your marketing campaigns to unprecedented heights.

00:08:12 - Unveiling the Secrets of Effective Tracking in the Advertising Industry

Tracking is the lifeblood of successful advertising, but the rules have changed. Learn why simply counting long phone calls as conversions is a thing of the past, and why tracking revenue-generating actions is now the key to unlocking tangible results. Master the art of precision with platforms like Google and gain a competitive edge through accurate tracking and insightful analytics.

00:12:28 - Decoding the Impact of Google's Smart Campaigns on Bidding Strategies and Customer Journeys

Google's smart campaigns have revolutionized the way we approach bidding strategies and understand the customer journey. Dive into the intricacies of testing ad combinations and tracking conversions amidst this new complexity. Get back to basics and analyze the profound impact of automated changes, while uncovering the invaluable benefits of harnessing GA 4 and implementing Google Ads tags for conversions.

00:17:17 - GA 4: Unleashing the Power of the New Google Analytics and Its Conversion Tracking Differences

Say goodbye to UA and welcome GA 4, the cutting-edge successor to Google Analytics. Explore the fundamental distinctions in conversion tracking between GA 4 and Google Ads. Discover the nuances and leverage this powerful tool to gain unparalleled insights into your audience, optimize your campaigns, and drive meaningful results like never before.

00:21:06 - Mastering Google Ads: Unlocking the Key to Tracking the Buyer's Journey

Embark on a captivating journey as we unravel the secrets of tracking the buyer's journey through Google Ads. Gain exclusive insights that will empower you to optimize your campaigns, uncover hidden opportunities, and conduct impactful tests to refine your marketing efforts. Discover the art of turning data into action and propel your advertising strategy to new heights of success.

00:26:14 - Seizing the Digital Advertising Opportunity: Thriving in the US Advertising Agency Landscape

Calling all digital advertising enthusiasts! Uncover the vast realm of opportunities that await in the thriving US advertising agency scene. Learn about the latest trends, strategies, and techniques that will position you as a leader in this dynamic industry. Don't miss out on this chance to elevate your career and make your mark in the world of digital advertising.

Links Mentioned

choosepico.com

samanthabedford.com

Building Community & Creating Meaningful Connections Through Email Marketing (with Paul Gowder)

Mon, 14 Aug 2023 07:00:14 +0000

Paul Gowder is the owner and founder of PowWows.com which has been the leading online community celebrating Native American arts and culture for the past 25 years, which is one of the largest and most engaged online communities in the World. As a leader in the online space Paul has become a leading expert in website development, content creation, social media and email marketing.

He has also forged a successful path in the emerging mediums of blogging, live video streaming and podcasting. Having visited hundreds of Pows Wows around North America, Paul has been able to capture those events and publish them to millions of viewers on his website and YouTube channel. PowWows.com is the #1 resource for those in the Native American community who want to learn more about Pow Wows and their Native American heritage.

Having experienced the trials and tribulations of running a successful online community for the past 25 years, Paul helps other entrepreneurs navigate the successes and pitfalls of building an online business through his public speaking and consulting services.

Episode Breakdown:

00:02:27 - Uncover the Secrets to Successful Business: Discover how to align your passion with business success. We'll show you how to not only prioritize what your business offers but also empower others to implement it. And did you know our host has been to Disney a whopping 42 times? Find out what makes this magical place a constant source of inspiration.

00:05:20 - Unleash the Power of Your Online Presence: Dive into the fascinating world of website development where we explore unique and captivating themes such as Star Wars and Cherokee heritage. Learn how crafting a website can go beyond aesthetics and create a thriving community engagement that fosters a strong sense of belonging.

00:10:18 - From Forums to Content Sites: Uncover the secrets of successful transitions as we delve into the evolution from forum-based platforms to content-driven websites. Discover how utilizing email as a powerful community tool can revolutionize your engagement strategies and foster an even stronger connection with your audience.

00:14:37 - Harnessing the Power of Social Platforms: Unlock the full potential of social media platforms, particularly Facebook groups and emails, to cultivate an active and engaged community. Gain insights into effectively utilizing these tools to build a vibrant sense of belonging, foster meaningful engagement, and create a thriving community around your business.

00:19:07 - The Hidden Gem: Building Successful Client Relationships: Discover the untapped power of an email list and how it can serve as a gateway to nurturing strong and prosperous client relationships. Explore the strategies, tips, and tricks to effectively leverage your email list and unlock the full potential of your business.

00:23:23 - Mastering the Art of Effective Email Sequences: Explore the art of crafting impactful email sequences that leave a lasting impression on your audience. From onboarding/welcome sequences that captivate new subscribers to tailored sequences for different business segments, and even a thrilling Throwback Thursday email that drives traffic like never before, we've got you covered.

00:26:38 - Supercharge Your Website with Email Ads: Learn how to promote your website in an innovative and eye-catching way through email advertisements. Discover the power of strategically placed banners and compelling articles that not only capture your audience's attention but also drive traffic and generate meaningful conversions.

00:30:12 - Unlocking the Conversational Power of Email: Unleash the hidden potential of email as a powerful tool for building authentic conversations, fostering a sense of community, and achieving your business goals. Join us as we uncover the secrets to utilizing email as more than just a transactional medium, but a pathway to forging lasting connections with your audience.

Links Mentioned:

powwows.com

paulgowder.com

Your Email Subscribers Are Humans, Not Buying Units (with Ely Delaney)

Mon, 07 Aug 2023 07:00:11 +0000

00:00:00 - Embrace a Refreshing Approach: Join David as he welcomes his friend Ely Delaney to delve into the art of treating clients like cherished companions in the realm of email marketing. Discover how to break free from the monotonous "ATM mentality" and foster genuine human connections that can transform your business.

00:03:21 - Unlock the Power of Personal Connections: Effective email marketing extends beyond the size of your contact list. Explore the secret to building a profound relationship with your audience, where they feel genuinely valued and cared for. Unleash the magic of humanizing your marketing efforts and witness the extraordinary impact it can have on your brand's success.

00:06:47 - Unleash the Art of Engaging Storytelling: Don't just sell products; captivate hearts and minds through compelling narratives. Learn how to craft stories that resonate on a deep emotional level, offering immense value to your audience. Discover the transformative power of interactive content and invite your viewers to become active participants in your brand's journey.

00:10:13 - The Gateway to Successful Sales Conversations: Emails have the potential to initiate game-changing dialogues that propel your clients towards unprecedented success. Explore the importance of honesty and genuine intent in fostering meaningful discussions with your prospects. Witness how an open desire for your clients' triumph ultimately leads to mutually beneficial outcomes.

00:14:20 - From Clients to Lifelong Allies: Journey through the extraordinary transformation of client relationships into cherished friendships. Explore the remarkable benefits of nurturing connections built on mutual support and shared prosperity. Discover the invaluable loyalty of clients who are willing to invest in your services even when they can't actively engage.

00:17:45 - The Art of Reconnection: Unveil the hidden power of reaching out and reigniting fading connections. Witness the astonishing results of a simple gesture as David shares his "I'm such a slacker" email subject line strategy. Explore the profound impact of genuine check-ins and how they can unexpectedly pave the way to significant sales opportunities.

00:20:53 - Beyond Transactions: Humanize Your Connections: Break free from the conventional view of customers as mere units of revenue. Discover the transformative potential of infusing empathy and care into every interaction. Learn how genuine concern for people, rather than just transactions, can nurture profound loyalty and foster a community of devoted supporters.

00:23:55 - Master the Art of Follow-Up: Unlock the true power of a CRM system to effortlessly nurture relationships. Explore the art of creating tasks and leveraging pre-written scripts for timely and meaningful follow-ups. Dedicate a mere 30 minutes a day to this practice, and witness the exponential growth of your connections and business relationships.

00:28:48 - Facebook: A Gateway to Client Engagement: Harness the incredible potential of Facebook to connect with your clients on a deeper level. Unveil the secrets of thoughtful responses to their queries and watch as genuine engagement blossoms into fruitful sales opportunities. Embrace the transformative power of social media to enhance your business reach.

00:35:42 - Connect on a Personal Level: Despite a pesky cold, the speaker invites you to forge a genuine connection at connectwithele.com. This isn't about sales but rather an opportunity to engage, chat, and foster mutually beneficial connections. Explore the power of authentic human interactions that transcend transactional motives.

00:37:25 - Embrace the Power of Sharing: Conclude your transformative journey by encouraging your audience to share their insights and experiences. Sign off on a high note, knowing that your dedication to building genuine connections has made a lasting impact.

Links Mentioned:

connectwithely.com

From Speech Writing to Business Storytelling (with Douglass Hatcher)

Mon, 31 Jul 2023 07:00:18 +0000

[00:00:16] Unleashing the Power of Storytelling: Join guest Douglass Hatcher from Scarsdale, NY, the same town where our host David Baer grew up. David captivates you with a personal tale of triumph through unconventional means.

[00:06:00] The Art of Connection: Dive into a captivating conversation about the power of connections, set against the backdrop of Washington DC. Discover the profound influence of acclaimed artist Aaron Sorkin, renowned for his masterful work in film and theatre, including the unforgettable "A Few Good Men."

[00:09:30] Unlocking the Emotional Key: Explore the fascinating realm of storytelling as a gateway to transferring knowledge and ideas through emotions, bypassing mere arguments and logic. Experience how stories tap into our emotions faster than our thoughts, making them the ultimate catalysts for eliciting a resounding "Yes!"

[00:13:27] The Three Pillars of Successful Storytelling: Immerse yourself in the speaker's transformative 3 A framework for effective storytelling in business: audience, attention, and action. Witness the power of prioritizing your audience, exceeding their expectations, and compelling them to take meaningful action.

[00:15:54] Crafting Stories That Resonate: Embark on an inspiring journey with our guest, who founded "Communicate 4 Impact" alongside his wife. Witness their exceptional expertise in speech writing and communication strategies, helping businesses make their products matter and drive others to take action.

[00:19:13] Empowering Your Audience: Discover the secret sauce behind successful product communication. Learn how to tap into the minds of your customers, uncover what makes your product truly unique, and master the art of highlighting its distinct features in captivating ad copy, always putting your audience first.

[00:24:20] Revolutionizing Content Engagement: Delve into the cutting-edge world of AI-powered storytelling with Douglass' innovative creation, Story Quotient. By leveraging the incredible potential of chatGBT and 5 key factors, it rates content's customer engagement optimization out of 10. Uncover the strategic direction and fine-tuning required for accurate results.

[00:27:01] AI's Game-Changing Marketing Impact: Explore the remarkable ways AI can enhance your marketing efforts. Witness the unveiling of a powerful copy scorecard offered to clients as an irresistible lead magnet, revolutionizing the way you craft persuasive content that captures hearts and drives conversions.

[00:31:31] Building Trust Through Strategic Alliances: Uncover the time-tested approach of forming strategic partnerships to establish trust and foster growth. Discover the classic marketing strategy of identifying business flaws and offering effective solutions that resonate with your audience, ensuring enduring success.

[00:34:38] Unleash Your Business's Storytelling Potential: Visit communicateforimpact.com and gain exclusive access to a complimentary business storytelling eBook. Discover the secrets to crafting compelling narratives that captivate your audience and take your website to new heights by comparing it against your competitors.

Links Mentioned:

communicate4impact.com

communicate4impact.com/storyquotient

Relatable Storytelling & Emotional Connections Through Email (with Tom Ruwitch)

Mon, 24 Jul 2023 07:00:17 +0000

[00:00:16] Step into the world of captivating marketing as Podcaster David Bear shares an extraordinary email he received. Discover how a business effortlessly promotes a TV show without any over-selling. Join guest Tom Ruwitch as he weaves a tale that will keep you hooked from start to finish.

[00:04:00] Unveil the secret to crafting an irresistible intro commercial that grabs your clients' attention. Learn the art of incorporating relevant storytelling into your marketing and content strategies. Get ready to captivate your audience right from the beginning.

[00:07:49] Journey into the realm of expert marketers and explore the power of mindset and confidence. Uncover the secrets to delivering email content in unique and impactful ways, leveraging the strength of storytelling and personal experiences. Prepare to leave a lasting impression with every message you send.

[00:12:52] Embark on a transformative coaching session with an executive coach who specializes in delegation, time management, and mindset. Discover the art of empathetic storytelling that resonates with your target market, helping them envision their own path to success. Dive into the 3e framework that paves the way for a remarkable journey of transformation.

[00:18:11] Unlock the key to connecting with your audience on an emotional level through the power of storytelling. Discover why a mere list of steps or processes isn't enough; instead, make your message tangible and relatable. Unleash the hidden potential of storytelling to subtly advertise your products or services, leaving a lasting impact.

[00:21:04] Expand your horizons beyond writing skills and learn the art of effective self-presentation in any situation. Explore the importance of connecting with your audience and understanding their struggles before introducing frameworks and systems. Discover the secret to capturing hearts and minds with your message.

[00:24:30] Dive into the art of writing as you unravel the mystery behind assembling building blocks and structures using proven systems, repetition, and habit formation. Witness how the magic of copywriting lies in the art of skillful assembly. Transform your writing process from frustrating to fun as you master the art of gathering building blocks.

[00:29:52] Uncover the hidden gems of storytelling as you explore how seemingly random events and anecdotes can shape meaningful lessons for your business. Experience the power of Matt Fury's Thai restaurant exercise and Eugene Schwartz's approach to connecting the dots. Learn to derive profound meaning by doing the work in advance and gathering the right building blocks.

[00:33:01] Take a journey to Tom Ruwitch's website, storypowermarketing.com, where a treasure trove of free resources awaits. Discover an enriching training video and valuable downloads that will empower your marketing journey. Build a lasting relationship by signing up for his email list or connecting with him on LinkedIn, setting the stage for an extraordinary partnership.

Links Mentioned:

https://storypowermarketing.com

Leveraging Pinterest for Everlasting Content (with Stephanie Riel)

Mon, 17 Jul 2023 07:00:12 +0000

On this episode of More Perfect Marketing, we explore the use of Pinterest as an evergreen content strategy. Our guest, Stephanie Riel, a brand strategist, shares insights into marketing tips for using Pinterest to promote small businesses.

She emphasizes the importance of having a data-driven approach and consistency in marketing efforts. Through her Pin Better Method, Stephanie explains how service-based businesses can attract potential customers through Pinterest and why having a link for your business is crucial on the platform.

With evergreen content, Pinterest can be leveraged to drive traffic to blogs, podcasts, and app downloads. Stephanie also offers valuable advice on creating content that works well with the Pinterest algorithm and how to use analytics tools to measure performance. Join us as we learn from Stephanie's expertise and explore the untapped potential of Pinterest for businesses.

Episode Breakdown:

[00:02:46] Pinterest is a missed opportunity for small businesses which is why Stephanie developed the Pin Better method to scale Pinterest and drive website traffic. Stephanie thinks Pinterest is the long game for businesses of all kinds, including service-based businesses.

[00:08:58] Pinterest users plan for future needs, including business and market research. Any evergreen content with links can be leveraged on social media, including blogs, podcasts, and tech startups. Pinterest allows for a deeper connection with the brand and can generate leads for service-based businesses.

[00:14:01] Building a brand and reputation is important regardless of the size of a business; Pinterest can be useful for service-based small businesses by educating customers and reaching a wider audience. Even if the content is not applicable to someone currently, it could be helpful to them or someone they know, leading to potential future business.

[00:19:58] Using a link to a website can be an easy way to get started on Pinterest, and even someone without marketing experience can use an extension to easily post on the platform. Any link can work, but evergreen content is preferred, and visuals can be created using Canva.

[00:27:19] Growing up with digital marketing industry was important. Social media helped get validation and feedback from customers. Analytics tools such as Google and Pinterest help test and verify performance. Understanding the customer's problem is vital in creating valuable content and effective marketing strategies.

[00:31:38] Digital marketing requires consistent, targeted efforts on different platforms over time, with a focus on ROI and data analysis to determine what is driving traffic. It's not just about one thing, but many little actions that add up.

Links Mentioned:

stephanieriel.com

Pin Better Mini Course

Finding Your Voice and Building Your Personal Brand on LinkedIn (with Dimitri Vogel)

Mon, 10 Jul 2023 07:00:13 +0000

On this episode of More Perfect Marketing, we dive into the world of LinkedIn and SaaS. Host David Baer and guest Dimitri Vogel discuss the keys to success in both of these areas.

They explore how to get a SaaS business started and the best tips and tricks for using LinkedIn for marketing. Dimitri shares how he founded Leadster Solutions, a lead generation agency that focuses on LinkedIn outreach, and how it evolved into ContentIn, a content marketing arm.

The conversation also covers ways to create content faster, how to prioritize your time and resources, and how to incorporate personal storytelling in your posts.

Episode Breakdown:

[00:02:34] Consultant turned salesperson transitions to digital marketing via door-to-door selling, focusing on LinkedIn outreach and content marketing. Started Leadster Solutions for personalized LinkedIn messaging and improved content strategy.

[00:07:23] Two guys created an app for content creation that started from a Google spreadsheet filled with various content creation formulas, openers, and calls to action. The app started as an MVP which they marketed on LinkedIn and other pages, and the feedback they received helped them define their first feature set. With a bit of funding from the German government, they developed the beta version that they made open for free to the public which garnered around 7,800 sign-ups.

[00:15:39] There are 107 ways to acquire new customers, but a grading system can help prioritize initiatives based on factors such as cost, excitement, success rate, and impact on goals. Prioritizing low-cost, quick initiatives can help with customer acquisition, such as listing an app on directories.

[00:19:58] The most pressing concerns for LinkedIn users are what to write about and how to write it, and this is addressed through an AI-powered content plan proposal and a note-taking feature in the app.

[00:29:08] Be personal and authentic in social media posts to increase reach. Share breakthroughs or struggles, but keep personal life private. Use story templates for easy success.

[00:32:11] Build business relationships through trust and shared connections.

Links Mentioned:

contentin.io

Documenting Your Marketing Processes: A Key to Efficiency and Success (with AJ Saunders)

Mon, 03 Jul 2023 07:00:13 +0000

Documenting the marketing process is crucial for businesses to optimize their strategies and achieve their goals efficiently. By documenting each step and tactic, businesses can identify what's working and what's not, measure their progress, and make adjustments accordingly. Many businesses, however, overlook the importance of documentation and fail to keep track of their marketing processes and procedures. This can lead to inefficiencies, confusion, and missed opportunities. In this episode, we'll explore the benefits of documenting the marketing process and learn how businesses can create effective systems to improve their marketing results.

On this episode we delve into the importance of documentation with our guest, AJ Saunders, a self-taught in agency owner with a background in ebook publishing, international e-commerce, and affiliate marketing. AJ shares his unique perspective on the value of processes and procedures in running a successful business, and explores the benefits of regularly reviewing and updating business plans.

Episode Snapshot:

1. Why is strategy important for marketers and business owners?

Answer: Strategy is crucial because it helps to define where the business is trying to get to, and helps to identify tactical steps to reach those goals.

2. What is the importance of documenting and staying on track with tactics?

Answer: Documenting and staying on track with tactics is crucial, but often overlooked by businesses. This helps businesses to be more efficient and to ensure that they are on the right track towards achieving their goals.

3. Why should businesses review and update their marketing and business documents regularly?

Answer: Reviewing and updating marketing and business documents regularly allows businesses to stay relevant and adapt to changes in the environment or circumstances.

4. What is the importance of evaluating email and other business processes regularly?

Answer: Evaluating email and other business processes regularly ensures that they still make sense and are relevant. If changes are made, the documents related to the process should be updated, especially if personnel changes occur.

5. How can documentation help to speed up a business and make it more efficient?

Answer: Documentation helps to speed things up and make the business more efficient. It helps to remember the details of the process, who was involved, and what order things happened in.

6. Who can benefit from documenting business processes and procedures?

Answer: Documentation applies to e-commerce businesses as well as other types of businesses such as financial advisory services.

7. What is the approach of an e-commerce marketing agency towards systems process and documentation?

Answer: The focus of an e-commerce marketing agency is on systems process and documentation. The agency conducts a three-hour strategy session to determine what services the client needs based on the strategy session. They link the services back to the strategy session.

8. What is the benefit of the documented process to the client?

Answer: The client can see the documented process, which helps them understand where the company is going.

9. How can team members collaborate and improve processes?

Answer: Team members can collaborate by sharing tasks and recording screen shares to improve processes. Steps may need to be broken down and segmented to make them accessible for different skill levels. Different learning styles can be used to make the process more accessible.

Links Mentioned:

audaciouscommerce.com

AJ on LinkedIn: linkedin.com/in/aj-saunders-seo

Navigating the Technology Landscape in Marketing (with Emanuel Rose)

Mon, 26 Jun 2023 07:00:17 +0000

Marketing is an essential aspect of any business, but in today's rapidly changing landscape, it can be challenging to keep up.

With new technologies emerging and consumer expectations evolving, it's crucial for businesses to adapt and meet their customers' needs.

In this episode, we explore the challenges businesses face in adapting to technology and discuss strategies for effective marketing that can help them reach their target audience. Our guests, Emanuel Rose, provide valuable insights and practical advice for businesses looking to succeed in today's market.

Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day to day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.

Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series which include:

In "Authenticity-Marketing to Generation Z", Emanuel dives into the demographics of Generation Z and explores successful marketing campaigns that hit the bullseye with this generation. He guides readers through the process of developing a fully-fledged marketing plan and web presence that will make them a pro at reaching both Business to Business (B2B) and Business to Consumer (B2C) campaigns. With his extensive experience in marketing, Emanuel offers practical insights and actionable strategies for businesses to achieve marketing success in the digital age.

"The Social Media Edge" is a guide for executives to leverage the social CEO, employee advocacy and social media to boost their brand image. The book covers topics such as understanding the role of employee advocacy, the social CEO phenomenon, building a social media advocacy program for employees, creating content, best practices, measuring success, and success stories. It also provides insights on developing effective content strategies, using paid social ads, internal communications, creating a social media policy, analyzing and optimizing performance, and using video to enhance employee advocacy.

“Authentic Marketing in the Age of AI” is a guide for marketers looking to create effective marketing strategies in the era of AI. The book covers topics such as understanding authentic marketing, the impact of AI on marketing, building authentic marketing strategies, engaging customers authentically, measuring the effectiveness of marketing efforts, overcoming challenges, and leveraging AI tools. It provides practical insights and strategies for marketers to stay ahead of the curve and achieve marketing success in the age of AI.

Emanuel enjoys learning his craft and implementing new techniques and theories for his clients, not only in his home state of Oregon, but around the world. Together with his hand selected staff, Emanuel creates opportunities while solving challenges in the ever-changing digital landscape. He is a firm believer in using his personal experiences to help others and this dedication continues to impress.

Not to be outdone on the digital battlefields, Emanuel is an avid outdoorsman. He feels connected to the planet wandering the towering forests or absorbing the energy pouring in from the ocean. His childhood fantasy of discovering those special wild places translates to his writings. The freedom and joy in exploring the natural world is a welcome addition to his life.

His children’s book series, Wenaha Henry is the growing result of this newfound passion and he hopes young readers around the world will find inspiration and, maybe, a bit of magic of their own.

Links mentioned:

emanuelrose.com

Creating a Fun and Playful Approach to Marketing & Content Creation (with Sarah Varughese)

Mon, 19 Jun 2023 07:00:18 +0000

In our fast-paced, hyper-connected world, businesses need a strong and clear presence online to stay ahead of the competition. But achieving this can require an effective marketing and content creation strategy that connects with current and prospective clients while showcasing the best features of your brand.

The right content can make all the difference in attracting attention, building trust, and ultimately increasing sales.

In this episode, we delve deep into the core foundational steps that every business should take to create effective content for their social media channels, email newsletters and blog posts. Guest Sarah Varughese provides invaluable insights and tips on how to balance in-person and online presence, the importance of storytelling, and using fun and playfulness to make marketing less intimidating.

Self described as 'the world's nicest badass', Sarah has a wild imagination, but a calm demeanor. She is a published author and YouTube creator all in support of her work as a Visibility Coach and Strategist for small businesses.

Episode Breakdown:

[00:02:30] Giving marketing advice to BNI member about posting content based on common questions asked during meetings. Encouraged note-taking on questions asked by clients and assuming audience knows nothing.

[00:04:33] Generate content ideas from Google auto-generated questions, news, and personal experiences for continuous education in the industry.

[00:06:14] A marketing consultant offers a DIY model for starting businesses and a done for you model for more established businesses. They teach both online and in-person methods and help with video marketing.

[00:08:57] Individual with diverse skill set ranging from photography, graphic design, video, post-production, marketing, and teaching lends expertise to clients through "done for you work" and instructional video tutorials. Newsletter offers tips on improving video presentation.

[00:11:03] The text discusses the psychology behind using certain colors and ways of talking, and advises starting with a story when presenting to an audience. The speaker also uses light and fun content to make marketing feel approachable and less intimidating.

[00:15:01] Using a single note-taking app, like Google Keep, can help organize content creation and make repurposing easier. Checkboxes can be used to track completed tasks and old content can be reposted if necessary.

[00:17:45] Repost and reuse social media content because consumers don't remember things from the past, pick a few topics and repeat them often to improve brand recognition.

[00:20:01] Creating new videos helps you practice talking about your business, making it easier to convey information to strangers. Repurposing old videos should be done only when appropriate.

[00:22:28] After surviving a stroke and realizing she wasn't having fun in her business, the author began carrying around a small dinosaur named Martha. Martha became popular with her photography clients and served as inspiration for her marketing company, Trex Marketing Solutions. The company's unusual name and branding has helped attract clients who appreciate the author's quirkiness and humor. The author even wears a dinosaur head in some of her Instagram videos.

[00:26:46] Tips for overcoming nervousness and self-consciousness in video creation: Embrace that everyone sucks at the beginning, practice by recording yourself talking about your topics, use Post-it notes to prompt yourself, and record yourself for a week before posting. Over time, with practice, you will improve.

Links mentioned:

she-rex-marketing.com

YouTube: https://www.youtube.com/channel/UCPiN4g3e1h__q_Do2EPjC9A

Instagram: https://www.instagram.com/she_rex_marketing/

Seismic Shifts: Social Media, A.I., and Changing Technologies in Marketing (with Mike Koehler)

Mon, 12 Jun 2023 07:00:15 +0000

On this episode of More Perfect Marketing, we discuss the importance of customer service and social media marketing, and how they contribute to a brand's success. We dive into the roots and values of Oklahoma's agencies, the dominance of Wendy's on Twitter, and Sonic Drive In's hiring practices. Our guest, Mike Koehler, gives his expert perspective on the current state of technology and what to expect in the future. We also touch on the importance of brand voice, choosing the right social media platform, and the impact of AI on storytelling.

Mike Koehler began his marketing career in the mid-90s, just as the world was beginning to adopt the Internet. With over two decades of experience, Mike has seen and adapted to many changes in marketing practices, including the latest buzz around artificial intelligence. He now shares his perspective on how new technologies might influence the industry in the future.

[00:03:17] Real people, no stock photos, honesty is important for brand identity.

[00:04:58] The brand grew out of an intersection of serious and ridiculous when explaining social media to people.

[00:08:36] Efficiency and creativity are different; AI tools are helpful but not a solution for creativity yet; we need to stay cautious and build our argument against them.

[00:11:37] Former journalist turned agency owner discusses the seismic shift of real-time relationships in content creation and consumption, the decline of print media, and the value of storytelling in marketing despite the sophistication of tools such as AI.

[00:16:32] Brand voice is crucial in creating a brand strategy, as it sets the tone and expectations for customers. It differs between brands, even down to individual words, cultural references, and use of emojis. Even big brands like Coke should have a distinct voice, and it's up to editors to create and refine this voice.

[00:20:47] Wendy's successful SaaS Twitter voice, Sonic Drive-In's empathy-focused social media strategy, and the difference between automated and personalized customer service.

[00:24:08] Oklahoma agency's Midwest values inform customer service approach - quick and responsive, but also settling complaints to maintain customer satisfaction.

[00:27:05] Active response service provides intensive onboarding for clients, focusing on company values and customer experience. The team works closely with clients to prevent potential PR crises and address customer concerns. Turning negative comments into positive ones can have a significant impact on overall sentiment.

[00:31:10] People used to fear negative feedback online, but now they realize it's better to engage with customers. However, they fear the lack of control on Twitter and are hesitant to join newer platforms without feeling secure about their brand's reputation. Human marketers play a role in providing this security.

[00:34:36] Focus on platforms where your target audience is active instead of chasing the latest trends. Prioritize activities that will grow your business and connect you with potential customers.

Links Mentioned:

www.smirknewmedia.com

https://www.linkedin.com/in/mkokc/

https://twitter.com/mkokc

The Value of Research: From Conversation to Conversion (with Alison Knott)

Mon, 05 Jun 2023 07:00:07 +0000

On this episode of More Perfect Marketing, we delve into the importance of audience research and understanding the specific needs of your target market. Guest Alison Knott shares valuable tips on how to create content that resonates with your ideal audience and how to conduct market research effectively. We also explore tools for discovering niche subreddits and influencers followed by your target audience. Additionally, we discuss the importance of conducting listening tours and customer clarity calls to gain deeper insights into the job to be done by your ideal customer and how to market effectively to them.

Alison Knott is an expert in audience research and marketing. She joins David Baer to discuss the importance of audience research and how it can maximize the benefits of your marketing efforts. Alison's knowledge of audience research has made her a highly sought-after consultant for businesses wanting to achieve better returns on their marketing investments. Her expertise has enabled many of her clients to get a better understanding of their target audience, helping them to personalize their marketing strategies and achieve better results quickly.

Links Mentioned:

alisonkconsulting.com

How to Find Your Target Audience Online

Voiceovers & Connecting with Customers Across Channels (with David Gilbert)

Mon, 29 May 2023 07:00:11 +0000

On this episode of More Perfect Marketing, we dive into the world of voiceover work and the importance of building connections with customers. Our guest, David Gilbert, shares his journey from losing his job to pursuing his passion for voiceover work. He shares the importance of investing in training and coaching and developing marketing skills to stand out in the industry. We discuss the power of audio branding, finding a niche in a competitive market, and the importance of consistency in messaging. We also explore the evolution of vocal styles in radio and TV commercials and the need for specialized equipment and training to make it as a voice actor.

David Gilbert is a professional voiceover artist from the Greater Toronto Area. With years of experience in the industry, David has become a sought-after talent for his clear and engaging voice that can convey different emotions and tones. He has worked on numerous projects ranging from commercials to audiobooks, and has made a name for himself as a versatile and reliable performer.

In addition to his voiceover work, David enjoys spending time with his family and exploring new places in his community. He is excited about his future projects and is constantly striving to enhance his skills and deliver exceptional work to his clients.

[00:02:05] David Gilbert created a website to differentiate himself from others in his industry by offering to deliver voiceover projects within 24 hours and focused on the impact he has on his clients.

[00:04:58] Michelin positioned themselves as a safety brand even though their tires were not necessarily safer than others. This created a strong brand persona and successful marketing strategy. Good branding is exemplified by Nike and Apple.

[00:06:48] Specialize in a specific area to become an expert, differentiate yourself from others, and leverage your unique qualities to stand out in the market.

[00:09:39] Audio branding is essential for a cohesive brand image and customer connection across all touchpoints. A mismatched brand message can ruin marketing efforts and customer connection. Audio branding examples include the sounds associated with brands such as NBC and Amazon Prime. The role of a podcast editor is to create content to connect words to the audience.

[00:13:05] Attention to detail is crucial for customer satisfaction and loyalty, as even small things like a dirty bathroom or a faded awning can give the impression that a business doesn't care. Disney World is an example of a business that excels in attention to detail, and this approach should be applied to every aspect of a business's interactions with customers.

[00:15:33] The speaker breaks down customers into two categories: educated and uneducated buyers, and focuses on satisfying their needs by connecting words to clients. Building trust with clients is key instead of just having a transactional relationship.

[00:18:51] Understanding the buyer's context, including functional aspects, is crucial for freelancers to build personal connections and see customer traction beyond just the transaction.

[00:21:16] Voiceovers are beneficial for commercials, corporate videos, e-learning, and telephone systems to establish a human connection with the audience. AI voices lack soul and humanistic aspects, and having a charismatic leader as the face of the brand is important.

[00:25:37] The New England and RP accent combines posh British accent without being British, but it's no longer used in media due to changes in technology and consumer preference. Different situations and brands require different types of voice acting, and it's not as easy as reading off a page.

[00:28:14] A man discovered his passion for voice-over work after being downsized from his job in sales and marketing, and invested heavily in training and coaching. He learned more about himself and business through his career change.

Links Mentioned:

davidgilbertvoiceover.com

linkedin.com/in/davidgilbertvo

Perception, Trust, and Building Long-Term Client Relationships (with Roberta Ravella)

Mon, 22 May 2023 07:00:10 +0000

On this episode of More Perfect Marketing, we explore how to build trust through marketing and develop long-term client relationships. We also learn about the importance of overcoming preconceptions, building trust through consistency, and identifying client benefits to establish credibility.

At the core of our discussion is the well known concept of "know, like, and trust," plus insights on how to build trust through marketing and successfully grow your business.

Our guest, Roberta Ravella, helps real estate agents close more clients with marketing that works.

Episode Snapshot:

1. How can a police officer's perception vary depending on cultural context?

- A police officer's perception can vary depending on cultural context due to personal biases and experiences, as well as the cultural values and expectations of the community they serve.

2. Can perception also be influenced by industry, such as real estate and finance?

- Yes, perception can be influenced by industry as different industries may have varying levels of trust or skepticism associated with them.

3. How can someone overcome preconceptions and build trust?

- Consistency and direct marketing are ways to overcome preconceptions and build trust with potential clients.

4. What is the importance of identifying and addressing specific problems and benefits that a potential client may have?

- Identifying and addressing specific problems and benefits that a potential client may have can lead to greater trust and loyalty.

5. How has mortgage sales changed from the late 90s to today?

- Mortgage sales has shifted from in-person communication to online communication via website and email, which has damaged relationships that were built in-person.

6. What is the current state of marketing for real estate agents and mortgage brokers?

- According to the speaker, most marketing for real estate agents and mortgage brokers is still generic and does not generate trust or build referrals.

7. What books taught the speaker about trust in marketing?

- The speaker learned about building trust through marketing from Perry Marshall's book and a Facebook marketing retreat, and later from Stephen Covey's book on the speed of trust.

8. What are some ways to establish credibility in marketing?

- Reviews, stories, and social proof are ways to establish credibility in marketing.

9. What is the "bleeding neck" concept, and how can it be applied to various industries?

- The "bleeding neck" concept is about how emergencies can turn strangers into saviors. It can be applied to different industries where there may be financial or time-sensitive emergencies where people need urgent assistance.

10. What is the "deep funnel" concept in marketing?

- The "deep funnel" concept in marketing refers to the buyer's journey, starting with awareness of a need and ending with a decision to purchase. Effective marketing requires tailored messaging at each stage of the buyer's journey to establish know, like, and trust with the potential customer.

Links Mentioned:

robertaravella.com/

youtube.com/@realtormarketingthatworks/videos

Growth Trajectories: Using Marketing to Expand Revenue (with Tyler Horsely)

Mon, 15 May 2023 07:00:12 +0000

Tyler Horsely is an expert in the field of digital marketing and works for Nuclear Networking, a company that specializes in driving traffic to businesses through paid ads, SEO, and other marketing strategies. Tyler has learned the hard way that focusing only on traffic can put businesses at a disadvantage compared to competitors who are considering the whole marketing ecosystem. He believes that businesses must start by asking themselves the important question of why they are better than their competitors, and this is something Tyler helps his clients and partners to answer. For Tyler, it's not just about selling services but also ensuring that businesses have the right operational efficiencies and automation to succeed. His ultimate goal is to help business owners avoid wasting money on ineffective marketing strategies and achieve their dreams.

Topics Covered:

- Tyler Horsley's background and involvement with Nuclear Networking

- The importance of connecting business activities to revenue

- Marketing beyond traditional sales and tactics

- Understanding a company's mission and purpose in marketing strategies

- Developing understandable data sets to make informed decisions

- The importance of automation and strategic thinking in the industry

- Growing businesses for higher value and facilitating exits

- The importance of not relying solely on one individual

- Strategies for increasing stock value without debt or raising capital

- Website design and customer-focused communication

- Specialization in marketing and the need for accountability charts

- Evaluating a company's growth trajectory and ramping up marketing efforts.

Links:

www.nuclearnetworking.com

Creating Clarity: Helping Startups Overcome Fuzziness (with Orly Zeewy)

Mon, 08 May 2023 07:00:05 +0000

On this episode of More Perfect Marketing, host David Baer is joined by branding and positioning expert Orly Zeewy to discuss the importance of understanding your target audience's needs and desires in order to create effective messaging.

Orly Zeewy is an author, speaker, and your facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She turns generic messaging into clear marketing messages that help startups and early-stage companies cut through the noise so they can attract their ideal customers and scale fast.

In addition to her consulting work, Orly is a popular speaker and guest on business podcasts. She has been interviewed on more than a dozen business podcasts including This Week with Sabir, Angel Invest Boston with Sal Daher and The ConsciousPreneur. She has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, and the University of Pennsylvania.

Orly has been featured in Medium and her articles have been published in national publications such as The Marketing Journal, Smart Hustle and Lioness Magazine. Her book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published by Routledge in May 2021 and was the #1 new business book release on Amazon in April 2021.

Included in this episode:

- Common Mistakes with Brand Messaging: Startups often send out too much information without being clear on their message. Generic messaging is often a result of not understanding who the target audience is.

- Importance of Homepage: A homepage is a crucial aspect of a brand's identity and must communicate why a user should be there.

- Focusing on the Customer's Needs: Founders need to focus on the problem they need to solve for customers, not just their own needs. Specific messaging tailored to the audience will attract more of them.

- Utilizing Surveys: Surveys are incredibly useful if the right questions are asked to the right people. There may be variations in questions asked to extract useful language and perspective.

- Case Study: Summer Day Camp Redesign: The guest speaker shares insights from an online survey her team conducted for a summer day camp. They found that the camp was the place where small kids do big things. The messaging was centered around experiences and growth opportunities in a safe environment rather than the lake as they had previously thought.

- Importance of Understanding the Market: "Build it and they will buy" is a flawed idea because it doesn't consider if people actually want what you're offering. Understanding the market, including where it is currently and what people are doing now, is crucial.

- AppSumo Case Study: AppSumo is a marketplace where technology tools launch to find users. Many of these tools lack clarity on who they're serving, focusing only on what they do.

- Differentiation for Startups: Startups have a blank slate but still need to figure out their unique selling points. Existing companies, especially in brick and mortar, have a harder time because of the abundance of options and competition from digital spaces.

- Insights on Sales: To succeed in selling a product or service, it's crucial to connect with potential customers on their level. Passion is a key trait of founders, but they need to consider that others may not be as far along in the process.

- Eugene Schwartz's "Breakthrough Advertising": The host reads a passage from "Breakthrough Advertising" by Eugene Schwartz, published in the 1960s, which emphasizes the importance of channeling and directing existing desires in copywriting.

Links mentioned:

https://zeewybrands.com

https://www.linkedin.com/in/orlyzeewy/

https://twitter.com/orlyzeewy

https://bit.ly/readylaunchbrand

From Corporate to Small Business Marketing (with Emily Lenning)

Mon, 01 May 2023 07:00:08 +0000

On this episode of More Perfect Marketing, David Baer talks to Emily Lenning, the founder of Blossom Marketing, a full-stack digital agency that serves various small businesses, including ecommerce clients, home service companies, architects, interior designers, and more.

The discussion starts with Emily's background and the challenges small business owners face with marketing. Emily stresses the importance of consistent branding and encourages business owners to trust marketing professionals to help them without breaking the bank. The speaker also discusses how they work with clients, starting with a lead call and a kickoff call to evaluate the strategy and goals.

They also share examples of successful campaigns for various industries, including retargeting campaigns for HVAC companies and email marketing for a coworking space. The speaker's approach is to focus on testing to determine what works best for each client's audience, regardless of the industry.

Emily Lenning in the CEO of Blossom Marketing, a full service digital marketing agency based in the Washington DC area.

Links mentioned:

www.emilylenning.com

www.blossomdigital.com

The One About Facebook Ads & Acquisition Costs (with Hernan Vazquez)

Mon, 24 Apr 2023 07:00:11 +0000

On this episode of More Perfect Marketing, we dive into the world of Facebook advertising and how it can help small and medium-sized businesses acquire leads and customers.

Our guest, Hernan Vasquez, shares his expertise in the field after working with big players like Grant Cardone and Tony Robbins. We discuss the complexity of the Facebook ads platform and the key considerations needed to approach advertising campaigns successfully. Hernan emphasizes using proven and tested funnels to lower acquisition costs and increase lifetime value. Additionally, we discuss the decrease in cost per click due to current budget cuts and how businesses can take advantage of this opportunity to acquire more market share before things go back to normal. Lastly, we explore the use of book funnels as a tool for small business owners to acquire customers online and liquidate ad costs. Listen in for actionable insights on how to improve your Facebook advertising game.

Hernan Vazquez is a seasoned entrepreneur who has been running Facebook ads for the past seven to eight years. He discovered Facebook advertising while launching information products with his first digital company. Back then, generating traffic and eyeballs was challenging with other methods such as SEO and JV's. Google's CPC was too high, and they couldn't afford it. Hernan, together with his team, decided to use Facebook advertising to generate fast, relatively cheap, and high-quality leads. He believes that democratizing access to data and targeting has changed advertising for small business owners. He's a big fan of the platform and continues to excel in Facebook advertising.

Links mentioned:

scaledriven.com

The One About Reverse Engineering Your Marketing (with Dan Peterson)

Mon, 17 Apr 2023 07:00:11 +0000

When it comes to marketing a business, "reverse engineering" can be an effective way to figure out the best approach. By understanding who your target audience is, where they are located, and what your business does, you can create a strategy that will help you reach them in the most effective way.

Reverse engineering allows you to analyze the data and create a plan that is tailored specifically for your business. It also helps you identify areas of opportunity and figure out which channels are best for reaching your target market. With this knowledge in hand, you can develop a comprehensive marketing strategy that will get results.

Our guest for this episode, Dan Peterson, is a serial entrepreneur, sales guru, and digital marketing expert with over 20 years of business management and ownership. In 2012, he founded FlipSwitch Social Media, a boutique digital agency which focuses on helping small to midsize companies find their brand's voice and amplify it using the power of social media.

FlipSwitch currently serves a client base which spans from coast to coast, comprised of businesses from virtually every industry.

Dan resides in the Chicagoland area with his wife, Amy, and three daughters (Kylie, Taylor and Brooklyn), and one 19 year old dog, Izzy. You can follow him on most social media platforms under the moniker "Dan Peterson Official", and can also find him as a guest on a variety of podcasts, speaking on topics of life, fatherhood, entrepreneurialism and of course, digital marketing.

Links from this episode:

www.flipswitchsocialmedia.com

The One Where We Pull Back The Curtain on Podcasting (with Michelle Abraham)

Thu, 13 Apr 2023 07:00:10 +0000

Podcasts are becoming increasingly popular as a way to reach potential customers and build relationships with them. Hosting or guesting on a podcast can be a great way to grow your business, but it's not always about selling to the listener.

That’s because often your ideal audience is the person your are interviewing or being interviewed by. In this episode we go behind the scenes to understand how to use podcasts most effectively for business growth.

Our guest is Michelle Abraham, founder of Amplifyou, described by Shark Tank alumni Kevin Harrington as North America’s top podcast management company.

Michelle and her team specialize in helping visionary entrepreneurs make, market and monetize their podcasts while making a lasting impact. They have been nominated and won countless awards and have launched & managed more than 400 podcasts in the last few years.

Links mentioned in this episode:

www.amplifyounetwork.com

https://www.amplifyou.com/blueprint/

Other episodes about podcasting:

Ep. 171 – The One About Relationship-Based Business Building (with Ben Albert)

Ep. 125- The One About The Hub & Spoke Podcasting Framework (with Josh Tapp)

Ep. 23- The One About Creating Strategic Alliances Through Podcasting (with Phil Pelucha)

Ep. 21- The One About Podcasting for Business (with Naresh Vissa)

The One About Telling Your Business' Story (with Cathy Goodwin)

Mon, 10 Apr 2023 07:00:11 +0000

As the saying goes, 'facts tell, stories sell." Stories and storytelling are powerful tools to engage customers and build relationships. They can be used to evoke emotion, create an emotional connection with the audience, and help businesses stand out from their competition.

Storytelling has been used for centuries to capture attention and build trust. In today's digital world, it is even more important for businesses to use stories in their marketing efforts in order to reach their target audience. Stories can be used in a variety of ways such as through video content, social media posts, website copy, email campaigns, and more.

In this episode, we welcome Cathy Goodwin, a former college professor, who now helps clients create a compelling marketing messaging through stories.

Links mentioned in this episode:

cathygoodwin.com

Cathy's 5 Archetypes

Cathy's Strategic Storytelling Podcast

The One About Untapped Gold in Your Business (with Valentin Radu)

Thu, 06 Apr 2023 07:00:14 +0000

Many businesses today make the mistake of focusing on customer acquisition, when in reality it is too costly and unsustainable in the long run. This has led to a shift from simply acquiring customers to lifecycle marketing, which is highly effective and often more affordable.

Lifecycle marketing focuses on understanding why your customers buy and then using that knowledge to inform your marketing activities. It allows businesses to establish deeper relationships with their customers which goes far beyond just acquisition.

Our guest, Valentin Radu, is a former eCommerce entrepreneur and founder of CVO Academy and Omniconvert. He's worked with thousands of eCommerce companies to improve their business by emphasizing Customer Value Optimization as a new category.

Learn more about Valentin:

https://theclvrevolution.com/

https://www.omniconvert.com/

The One About Developing Your Strategic LinkedIn Marketing Funnel (with Mary Henderson)

Mon, 03 Apr 2023 07:00:15 +0000

LinkedIn has become the go-to business platform for professionals across industries and it seems to be growing more and more with each passing day. However, too many people are relying on LinkedIn as a tool of cold outreach instead of a platform to showcase their skills and knowledge. This is an extremely damaging approach, particularly in terms of cultivating professional relationships that may drive actual success forward.

Rather than sending out countless connection requests or messages, aiming for quality over quantity is the way to go when using LinkedIn. Showcasing your best work, posting interesting content relevant to what you do, networking with the right people, and using LinkedIn as an opportunity to demonstrate your expertise can be far more effective.

In this episode, we welcome Mary Henderson, a is a Transformational Leader and an internationally recognized Personal Branding & Online Business Specialist.

Mary helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry.

Learn more about Mary:

https://30dayauthorityaccelerator.com/

https://www.maryhendersoncoaching.com/

https://www.linkedin.com/in/maryhendersoncoaching/

The One About Getting Paid To Share Ideas & Other Marketing Wisdom (with Brian Kurtz)

Mon, 27 Mar 2023 07:00:13 +0000

Brian Kurtz has enjoyed a varied professional life. On this episode, he shares a handful of the thousands of lessons he's learned along the way.

Brian's been a serial direct marketer for almost 40 years and never met a medium he didn't like . . . and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids were only a "good idea at the time."

As a key business builder at Boardroom Inc. with founder Marty Edelston, Brian worked with, and was mentored by, many of the top marketers and copywriters who have ever lived. Today he consults and works directly with bleeding-edge direct response marketing companies and entrepreneurs in a wide variety of categories and in all channels through his two mastermind groups, Titans Mastermind and Titans Xcelerator. He also publishes books and materials for direct response marketers and writes and speaks regularly at marketing and copywriting events.

The only thing Brian loves more than direct marketing is his family.

And umpiring baseball is right up there with direct marketing.

Find Brian Online:

briankurtz.net

overdeliverbook.com

The One About Relationship-Based Business Building (with Ben Albert)

Thu, 23 Mar 2023 07:00:14 +0000

Relationships are central to the way many businesses grow. And one of the best ways to develop relationships with other professionals is through podcasting. With podcasting, you can have conversations with potential customers, partners, industry influencers, and even investors. It's an effective way to show your expertise in a particular topic or share your brand story.

Of course, podcasting isn't just about connecting with people - it also provides an opportunity to promote your business through content creation too! And, that's part of the story behind this episode's guest, Ben Albert.

When Covid hit, Ben was furloughed from work. He found himself down and out, staring at an empty handle of Jim Bean Whiskey. He was unemployed, depressed, and felt unworthy.

Hesitantly, he opened his Macbook and started reaching out to strangers on Linkedin. This spearheaded his entrepreneurial journey.

The rest is history.

Now Ben hosts a network of 5 podcasts called “Real Business Connections,” runs a massively successful marketing firm, Balbert Marketing, and has replaced his established sales income in just over a year. Ben found his way.

You can do all this too!

It lights Ben up to help people, just like you, find YOUR way. Ben loves to help businesspeople find the essence of who THEY are and empower them and their companies to make their mark in this world. None of us deserve to feel small, unworthy, or invisible.

This is why Ben chose a career in marketing. Ben has found in marketing. He has a unique opportunity to empower business people to reach the RIGHT community, the RIGHT clients, and the RIGHT partners, who share the same beliefs and values as YOU. So you can scale above your highest potential, in turn, filling up your pockets AND your soul.

Once an underdog, now a successful entrepreneur, Ben is passionate about helping other underdogs achieve their dreams.

Ben is on a mission to actually move the needle on one million lives, one conversation at a time.

Find Ben Everywhere:

Balbert Marketing:

http://balbertmarketing.com/

Real Business Connections Podcast:

https://realbusinessconnections.com/

Free Consultation/ Meet and Greet:

https://calendly.com/balbertmarketing/zoom30

Linkedin:

https://www.linkedin.com/in/balbertmarketing/

Facebook:

https://www.facebook.com/realbusinessconnections

https://www.facebook.com/balbertmarketing

Instagram:

https://www.instagram.com/realbenalbert/

Youtube:

https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQ/videos

Apple Podcasts:

https://podcasts.apple.com/us/podcast/real-business-connections-network/id1537115928

Spotify:

https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=5294f3445d964e25

The One About P.R. and Wine (with James Foo Torres)

Mon, 20 Mar 2023 07:00:12 +0000

In today's digital landscape, public relations is no longer just about getting media coverage in traditional outlets. It’s also about leveraging social media and owned channels to effectively engage with customers and build relationships that last.

That means the role of PR has become increasingly important in helping brands create meaningful connections with their target audiences. With the right strategy, PR can be a powerful tool in the marketing toolkit.

Our guest, James Foo Torres, is a renowned Public Relations Strategist, a host of a top 1.5% of podcasts in the world, a bestselling author, and an international bestselling author. He is best known as Foo, Founder, and CEO of Imperium Authority. Following his service in the Air Force, Foo launches his company with the mission of amplifying the positive impact of exceptional leaders.

Foo always aspired to be an entrepreneur and run his own business. Born and raised in Puerto Rico, his firm is popular in America and gaining international notoriety. In the last few years, Imperium Authority has helped accelerate the growth of a wide spectrum of brands and companies in various markets. The special sauce is leveraging a journalistic ‘AP style’ of writing to create newsworthy content and publicity strategies for brands in all major industries, from technology to finance, business strategy, and Web3.

Find Foo Online:

imperiumauthority.com

The One About Jargon & Tech Talk in Marketing (with Rachel Foster)

Thu, 16 Mar 2023 07:00:12 +0000

Have you ever visited a business' website and couldn't understand the terminology they were using? This happens in many industries, but it can be particularly challenging when dealing with technology. That's because tech companies often speak in their own language - a language that can be confusing and even intimidating to those who don't understand it.

And when you're trying to connect with prospects, the last thing you want to happen is to confuse or intimidate them because you are using language that's too technical for them to understand. On this episode, we dig into the importance of speaking the language of your ideal customer so that you can make meaningful connections with them and avoid having them run for the hills because they didn't understand your industry jargon.

Our guest is Rachel Foster, a B2B copywriter and CEO of Fresh Perspective Copywriting. Since 2009, she has helped B2B tech marketers improve their response rates, clearly communicate complex messages, and generate high-quality leads. She’s worked with leading tech brands including Ricoh Canada, SoftwareONE, and Citrix.

Rachel is well known in the B2B marketing space. She has presented at Content Marketing World and taught white paper and case study writing for MarketingProfs.

Find Rachel at freshperspectivewriting.com

The One About Done-For-You SEO A.I. Content (with Justin McGill)

Mon, 13 Mar 2023 07:00:10 +0000

Creating content at scale can be a major challenge. When looking for writers, finding someone with the right skillset and understanding of SEO can be difficult and hiring someone full-time may not always be the best solution.

Using a content service or marketplace can have issues with quality or requiring too much direction from the user. AI writing tools are great for speeding up production but still require laborious work, lots of fact checking, and they come with the risk of AI detection.

Lastly, cost can also be prohibitive when it comes to content marketing on a large scale. For example, a single blog post can cost hundreds of dollars on top of the time put into researching and writing.

On this episode, we chat with Justin McGill who built a 7 figure marketing agency, succeeded and failed with multiple SaaS products, and is now running a rocket ship with Content at Scale, an SEO-focused content creation platform.

Check out Content at Scale and get get 20% MORE post credits on any plan you choose at https://baermktg.com/atscale (David's affiliate link)

Find Justin Online:

https://linkedin.com/in/jus10mcgill

twitter.com/jus10mcgill

The One About Unleadership (with Steve Krull)

Thu, 09 Mar 2023 08:00:13 +0000

Imagine a leadership approach that focuses on working collaboratively with other team members and leading by example. One that emphasizes remaining open to new ideas, asking for feedback, and doing good work.

An approach like this could have many powerful benefits, such as increased trust between partners, improved morale and better communication between colleagues. It could also encourage teams to come up with unique solutions for problems and fosters an atmosphere of mutual respect that encourages creativity and critical thinking. By allowing team members to take responsibility for decision making, it helps to create a sense of ownership and commitment among staff which can lead to higher standards of performance.

Now stop imagining and start listening to this episode to discover a team which is practicing this very approach.

Steve Krull is the CEO and co-founder of Be Found Online, a digital marketing agency where he and his teams have been helping businesses with online visibility for more than 10 years.

Steve practices what he calls "unleadership" with the BFO team. Together, they work with clients to drive business and web traffic through time-tested digital marketing tactics.

When he’s not working, Steve can be found reading spy novels, rooting for the Chicago Cubs or riding his bicycle.

Find Steve Online:

https://befoundonline.com/

https://www.linkedin.com/in/stevekrull/

The One About Developing & Implementing Ideas (with Robin Landa)

Mon, 06 Mar 2023 08:00:12 +0000

Idea generation is essential for business growth. It is a process of developing fresh and innovative ideas that can help companies create new products, services, and campaigns. With the right approach to idea generation, businesses can come up with great solutions to marketing challenges that will help them reach their goals faster and in a more effective way.

By leveraging the power of creativity, brainstorming techniques, and collaboration, you can unlock your team's potential for successful idea generation that will drive marketing initiatives forward.

Our guest, Robin Landa, is a distinguished professor at Kean University (her Walden’s Pond) and a globally recognized ideation expert. She is a well-known “creativity guru” and a best-selling author of books on ideation, creativity, branding, advertising, and design.

Robin has won numerous awards and The Carnegie Foundation counts her among the “Great Teachers of Our Time.” She is the author of twenty-five books including Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design and The New Art of Ideas: Unlock Your Creative Potential.

Find Robin Online:

https://www.robinlanda.com

https://www.linkedin.com/in/robinlanda/

https://www.instagram.com/proflanda/

https://twitter.com/rlanda

The One About A Smart Content Marketing Plan (with Erika Montgomery)

Thu, 02 Mar 2023 08:00:12 +0000

Content marketing is an essential tool for businesses of all sizes and in any industry. It is designed to create meaningful relationships between the company, their customers, and potential customers.

Unfortunately, content marketing is not a “set it and forget it” task; instead, it must be a consistent effort and regularly evaluated in order to maintain its effectiveness. This kind of evaluation allows businesses to make sure that the content they are creating resonates with their target audience and drives them towards making a purchase.

On this episode, Erika Montgomery joins use to talk about planning your content marketing.

Erika is the President and CEO of Three Girls Media. She spent 18-year in a broadcasting career in the San Francisco Bay Area before transitioning to public relations and marketing. In 2005 Erika launched Three Girls Media, a personalized PR and custom content marketing agency. The firm specializes in working with companies of all sizes worldwide.

Find Erika at threegirlsmedia.com

The One About Humanized Email Marketing (with Jeff Felten)

Mon, 27 Feb 2023 08:00:14 +0000

Email marketing is a powerful tool for businesses to reach their customers and prospects. It can be used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand.

With email marketing, you've got lots of choices about how to structure your content and campaigns. Some marketers like to be clever. Others like to be gimmicky. But in today's episode, we're discussing the value of simply being genuine and human in your writing with emails that are relevant and provide value to the reader will help build trust with your audience.

To help guide us in this conversation is Jeff Felten, a copywriter turned email marketing strategist who helps service-based professionals hustle less for leads and build armies of loyal fans.

In 10 yrs of marketing experience, Jeff has written thousands of marketing emails and hundreds of web pages - driving more than $1M in revenue for clients.

Find Jeff Online:

www.contentremedy.co

On Twitter @HeyJeffFelten

The One About Avoiding Marketers Who Commit Malpractice (with William Leake)

Thu, 23 Feb 2023 08:00:09 +0000

There are a lot of outstanding marketing agencies in the world. But there's also plenty of agencies doing a less than stellar job for their clients. For businesses wanting to avoid getting taken advantage of, there are certain signs to look out for. Some of these include a lack of transparency about their processes and having an unusually low price for their services.

In this episode, we chat with William Leake, a former McKinsey and Company consultant and finance, sales, and marketing executive.

Bill is the founder of Apogee Results, one of the most respected digital demand generation, search engine marketing (SEM) and search engine optimization (SEO) firms in Austin. His goal is to have a meaningful impact on the world and leave wherever he goes in a better condition than when he found it. Bill's company specializes in search engine marketing, pay per click, search engine optimization, online marketing, direct marketing, demand generation and more.

Find William Leake Online:

apogeeresults.com

On LinkedIn

The One About Profitable Content Buckets (with Tyler Basu)

Mon, 20 Feb 2023 08:00:13 +0000

Content creation is a central part of how we market our businesses these days. But not all content is created equal, and it's important to know what makes for effective content that drives people to take action. Because if people are doing something after consuming your content... what's the purpose of it in the first place.

To help us unpack this topic, is Tyler Basu, a Content Creator and Strategist who specializes in helping entrepreneurs create educational content that drives consistent growth for their businesses.

Since 2016, he has published 1,000+ pieces of content online, driving millions of website visitors and thousands of customers for various software and online education companies.

Tyler is the Founder of Influence And Scale, a company that provides training and consulting services to help other entrepreneurs create educational online workshops to attract new clients. Tyler and his wife have also worked together to build Early Years Thriving, a professional development company that provides workshops and training to thousands of Early Childhood Educators across Canada.

Find Tyler Online:

tylerbasu.com

The One About Why Likes Ain't Cash on Twitter (with JK Molina)

Fri, 17 Feb 2023 08:00:14 +0000

Twitter is an important tool for building relationships, engaging with others, and even selling products and services. However, many people find it difficult to use the platform effectively for their own business growth. They often don't understand how to create content that resonates and convert followers into customers.

Or worse, they think they need to have a huge following for Twitter to pay off for them and their business. In this episode, we're joined by JK Molina, a Twitter expert who shares his insights on using Twitter as a selling channel.

JK reveals the key steps needed when it comes to leveraging Twitter for driving sales: from creating compelling content to understanding the correct timing of posts. He also sets out why having a big following and getting lots of engagement on your posts isn't necessary in order to make money through Twitter.

Connect with and follow JK on Twitter at twitter.com/onejkmolina

The One About Simplicity in Marketing & Reality in Advertising (with Ami Sanyal)

Wed, 15 Feb 2023 08:00:07 +0000

To build a thriving business, it’s not enough to be great at what you do. You need clients. And client come as the result of a well-planned marketing strategy, dialed-in messaging that meaningfully speaks to your ideal client, and a traffic plan that's built around key metrics and is continuously monitored and managed to improve your ROI.

Over the past 15 years, Ami Sanyal has helped over 430 brands connect to millions of prospects online. One recent project had a ROAS of 1166% in the first month. Ami is the co-founder and owner of The Uncommoners Club, where he works with coaches, consultants, and other professional advisors.

Links Mentioned:

The Uncommoners Club

Ami on LinkedIn

The One About SEO & Paddleboards (with Danny Braught)

Mon, 13 Feb 2023 08:00:12 +0000

How do you put your paddleboard shop on the map and build an enthusiastic community around it? The answer starts with local SEO. And it's where our story starts in this episode of More Perfect Marketing.

From crushing door-to-door sales and building companies that break track records for lead generation to owning and operating multiple paddleboard shops and publishing his own magazine, LMH Agency CEO Danny Braught knew he was born to be an entrepreneur from a young age.

After partnering with industry-leading creatives to produce stunning photography and media for his then-publication Boarders Magazine, he started LMH Agency, bringing innovative digital marketing and advertising to his local community. Mentoring his team and clients to consistently get outside their comfort zones and build a big vision for their lives gives him a contagious energy and drive that helps him break barriers time after time.

Links mentioned in the episode:

LMH Agency

Danny on LinkedIn

The One About Hiring a Team That Truly Understands Your Clients (with Eli Rubel)

Fri, 10 Feb 2023 08:00:14 +0000

When you are shopping around for a marketing agency, there are several different ways to decide which agency to go with. You could shop based on pricing (often the worst way to decide). Or perhaps you could consider capabilities and services offered by the agency. But have you ever considered hiring an agency based on the background of the people who work there... and their unique understanding of YOUR business?

That's exactly how Eli Rubel decided to position his agency, staffed by former in-house marketers from startups and technology companies.

Eli is the CEO of MatterMade.co and has served as a marketing advisor to companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to Matter Made, Eli was the founding CEO where he led Glider through a successful acquisition to FPX.

Links Mentioned:

mattermade.co

Eli on Twitter

Eli on LinkedIn

The One About B2B Demand Generation (with Deanna Shimota)

Wed, 08 Feb 2023 08:00:11 +0000

In the small business world, there's a lot of talk about "lead generation." But as you move into the world of bigger organizations and enterprise business you are likely to encounter more of a focus on "demand generation."

The term may be reasonably new, but the foundational elements behind it are not. In fact, much of what makes up demand generation is perfectly suited for the way consumers (both individuals and business-buyers) prefer to shop and buy.

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation,

Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.

Links mentioned in this episode:

Growth Mode Marketing

The Demand Gen Fix Podcast

Deanna on Linkedin

The One About Money In Your Data (with Luke Barta)

Mon, 06 Feb 2023 08:00:17 +0000

When you've got the right information available to you, it's possible to make meaningful (and, hopefully, profitable) decisions. For retailers, some of the best information they've got comes in the form of customer data.

Customer data can tell you things like who has bought, what they've bought, how frequently they've bought, the value of their transactions, and more. And with the right data, it's possible to formulate targeted marketing campaigns to get current customers spending more.

This approach is at the core of the work Luke Barta does in his role as CEO of Omni Digital Group. In just 3 years, his company went from a basement to 15 employees helping their 100+ retailer clients grow double digits % year over year!

Learn more at omnidigitalgroup.com

The One About Knowing How and When To Change Up Your Marketing (with Dustin Brackett)

Fri, 03 Feb 2023 08:00:09 +0000

Sometimes a shift in a business's marketing focus can be the key to success. Changing up the marketing approach can open doors to new markets, help make your company stand out from competitors, or keep up with customer preferences and trends.

Plus, if done right, changing the focus of your marketing strategy can make your brand feel fresh and draw in more customers while pleasing existing ones.

So, it's no wonder why businesses might decide to shake things up when it comes to their marketing focus – all in pursuit of successful outcomes. How to accomplish this shift is the focus of this episode.

Our guest, Dustin Brackett, is the Founder and CEO of HIVE Strategy, a Diamond HubSpot Solutions Partner agency, and HIVE Hub, a fractional HubSpot admin service, as well as author of Market Like a Human (launching Spring 2023).

He is focused on creating marketing strategies and campaigns that create a human connection.

Links mentioned in this episode:

hivestrategy.com

Find Dustin on LinkedIn

The One About Modern Day Influencer Campaigns (with Danielle Wiley)

Wed, 01 Feb 2023 08:00:13 +0000

Influencer marketing is nothing new... though the medium where we find influencers today is rather different from the past. It could be argued that the "original" influencers were the ones with the power of the press. Publishers, columnists, and traditional journalists were able to leverage their relationships with public figures and companies in order to gain exposure for their stories or campaigns.

As media technology progressed, so did the concept of influencer marketing as social media platforms enabled people from all walks of life to become influential voices online. Fast-forward to today and influencers are now a massive industry, with celebrities, bloggers, YouTubers and everyday people making money through sharing their views and opinions on products or services. In many ways, the definition of “influence” has changed since those early days; it is no longer limited only to traditional journalism or those with strong relationships but rather open to anyone who builds an engaged following online.

In this episode, we chat with Danielle Wiley, who as the founder and CEO of the agency Sway Group, supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns.

www.swaygroup.com

The One About College Athlete Influencers (with Ray Austin)

Mon, 30 Jan 2023 08:00:11 +0000

Imagine a small local business being able to tap into a network of well positioned influencers. Specifically college athletes. Thanks to a 2021 Supreme Court ruling, these young influencers now have the ability to earn money for endorsing products and services, just like professional athletes.

This creates a win-win situation for both the influencers (who are now first fully empowered to make money on their brand) and the business owners who can benefit from the new influence marketplace.

On this episode, we welcome Ray Austin, to discuss this new opportunity, and explore several other innovative ways he's helping connect athletes to businesses and consumers.

Ray is a former professional football player for the Chicago Bears and the New York Jets. He's also an established actor with his current role on FOX's new hit show "The Big Leap" as Treycen.

Ray is the Co-founder & Commissioner of the Fan-Controlled Sports & Entertainment (FCSE), a mobile sports technology platform and the world's first fan-run pro sports and entertainment company

Ray is also Co-Founder and the Chief Brand Officer of ATHLYTR , a NIL (name, images, likeness) Athletic Platform to help ALL student athlete's grow their brand through NIL.

Find Ray Online:

rayaustin36.com

ATHLYT.co

Fcf.io

The One About Healthcare & Wellness Marketing (with Mike Seyfer)

Fri, 27 Jan 2023 08:00:08 +0000

The healthcare and wellness industries have a complexity uncommon to most other businesses. That's because they involved additional layers of referrals and gatekeepers, not to mention varied degrees of accessibility based insurance, networks, specialties, etc.

So imagine the added challenges faced by those involved in marketing within these industries. Actually, you don't have to imagine, because in this episode, we introduce you to someone who has been at the center of this complex marketing mix since the early 2000s.

His name is Mike Seyfer, and he's a healthcare CEO focused on brand and organizational transformation, leads both Hailey Sault, the digital performance marketing firm for health and wellness brands, and The Institute for Healthcare Excellence, creating performance driven cultures with enhanced well-being, greater stability, and new capacities for growth.

He is co-founder of the Believe in Better Project, an annual workshop bringing together some of North America’s leading health visionaries to perpetuate the continued transformation of a healthcare system in crisis, is co-host of the Hailey Sault “Believe in Better” podcast, and a frequent speaker on the subjects related to brand and cultural transformation..

Away from work, Mike and his family of five live out Hailey Sault’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.

Find Mike at haileysault.com

The One About Relationship Building Through Simple & Consistent Actions (with Kandas Rodarte)

Wed, 25 Jan 2023 08:00:13 +0000

Strong businesses result from strong relationships and long-term loyalty among customers Creating relationships takes work, but it's not hard. And with some simple systems in place just about any business can turn simple and impactful gestures into consistent sales from devoted customers.

Kandas Rodarte is a digital marketing pioneer, award-winning speaker and metastatic breast cancer thriver. Kandas developed a relationship-based marketing system that resulted in a continuous flow of repeat business and referrals for her family-operated custom furniture company. She calls this the Marketing Colander, and it is the cornerstone of her coaching practice today.

Find Kandas Online:

gratitudegeek.com

relationshipmarketingcoach.com

The One About Intelligent & Effective Marketing Funnels (with Jordan Mederich)

Mon, 23 Jan 2023 08:00:10 +0000

There's a lot of cool software online these days designed to help build your business. However one of the big problems that continues to get even bigger is very few of these tools are integrated with or talk to one another. In addition many businesses use their website as their main hub, but separate tools are used to build their marketing pages. This setup can penalize a business greatly. On this episode you'll discover why and what can be done about it.

Jordan is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress.

Discover dropfunnels.com

The One About Doing Lead Generation Better (with Alex Oliveira)

Fri, 20 Jan 2023 08:00:11 +0000

Not all lead generation is created equal. The fact is that many lead generation companies deliver quantity rather than quality. And those services which do deliver the goods, bringing their clients qualified leads, rarely have any sense of what happens with those leads after they are turned over to their clients. As a result a lot of great prospective customers or mishandled, never to convert into realized customers.

Alex Oliveira sees lead generation differently than most in his industry. He is the owner of a lead generation solution called prediq.io. But more importantly, he is a dad to 4, a husband, an entrepreneur, and an information junkie.

Alex is a passionate guy who loves business and really loves helping business owners turn their passions into profits. He has spent the last 12+ years helping clients advance their businesses and brands through dynamic interactive marketing campaigns. He always welcomes a challenge and is relentless in the pursuit of innovative marketing strategies that actually work.

Find Alex Online:

prediq.io

dadpreneur.co

The One About Reviews and SEO (with Stormy Knight)

Wed, 18 Jan 2023 08:00:10 +0000

How do you decide between products to buy on Amazon? What about which hotel you'll stay in when traveling? The likelihood is you do what most people do... you look at ratings and reviews. In fact, ratings and reviews are so important to the way we buy things, Google has baked them into their search results.

With 27 years of experience in search engine optimization, you would think that Stormy Knight would have a mumbo-jumbo pile of technical complexity to share. But instead, she has distilled all of her experience down to the simple basics that any small business person can understand and implement.

Having worked as a speaker for the launch program for Google My Business, Stormy knows what small business owners want to hear: "Make it understandable and make it implementable" is her motto.

According to Story, the secret to small and medium local service and retail businesses succeeding online is simple.

Tell Google WHY your company is the best choice in search results.
Tell searchers WHY your company is the best choice to buy from - by building a strong review profile.

Find Stormy Online:

5starsfast.com

The One About Pricing As A Marketing Tool (with Per Sjofers)

Mon, 16 Jan 2023 08:00:10 +0000

How do most companies come up with the prices they charge?

It might surprise you to learn that much of the time there's very little thought put into how or why they charge what they do for their products or services. The fact is, there is a better way that leads to higher sales volume at higher prices - more profit.

Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer - A Holistic Approach to Pricing Power,” is available at booksellers nationwide and online.

You can find Per at sjofors.com and pricewhisperer.me

The One About Balancing Online and Offline Marketng (with Ryan Cote)

Fri, 13 Jan 2023 08:00:14 +0000

Sometimes it's easy to forget that marketing existed before the internet. The fact is, if you ask a typical business owner what they do for their marketing, the answer is invariably something digital in focus.

But there are still marketing agencies which recognize that people don't reside 100% online. And that's a big part of what we cover in this episode.

Ryan Cote (co-tay) is co-owner in Ballantine (Bal-en-tine), his family's marketing agency, started by his father and uncle. Ballantine specializes in both direct mail as well as a full suite of digital marketing activities.

Ryan lives in New Jersey with his wife and 3 daughters where he also podcasts a show called Morning Upgrade.

The One About taking Control of Your Website's Backlinks (with Jeremy Poland)

Wed, 11 Jan 2023 08:00:15 +0000

Like most subjects, there's an easy way to do SEO and a hard way. Most businesses, especially local businesses, can and should take the easy route. That's because there's so little competition for most local businesses that those who go to the effort of investing the time and energy to get there website listed in the right places (and linked from the right places).

Fortunately Jeremy Poland know the simple formula to help local businesses dramatically improve the way they show up in search results. Better yet, he's willing to teach businesses how to do it themselves!

Jeremy is a seasoned marketer, with a backstory in church leadership & publishing. Struggling to support a growing family on one non-profit salary, he erected a digital agency from side hustle to family sustainer.

With a specialization in SEO for Small Businesses, the proprietary “playbook” and data he developed led to the formation of DIY SEO!

Grab your list of 20 Backlinks Every Website Needs

The One About Marketing & Planning Frameworks (with Brian Forrester)

Mon, 09 Jan 2023 08:00:14 +0000

It's never fun starting anything from scratch. And that's especially true when it comes to figuring out an effective method for marketing your business. In this episode, we'll dig into a simple 8-part framework you can use to figure out the fundamentals of the who, what, when, where, why, and how of your marketing efforts.

Our guest, Brian Forrester, grew up in advertising, and his family has owned a marketing business for nearly sixty years.

Brian is the co-founder of Genie Jar Digital, a Williamsburg, Virginia marketing agency, and also teaches marketing through Old Dominion University's Veterans Business Outreach Center.

Brian has authored two business books: "30 Days of Marketing Mojo" and "I Hate Marketing," along with a young adult fiction novel called, "The Jungle Within." His copywriting has received national awards including the Telly and the Webby.

Using stories, Brian's marketing skeletal framework consists of easy-to-remember connected parts. This strategy transforms boring marketing collateral into compelling messages that educate and entertain.

Born a Tar Heel (North Carolina) but now a Virginian, Brian has been married for twenty-five years and is the father of five. His family has a thing for Golden Retrievers. And given the right circumstances, Brian can do a smooth moonwalk on a slick kitchen floor.

Access the tools mentioned on this episode by visiting geniejarmarketing.com/podcast

The One About Storytelling For Your Brand (with Candy Santana)

Fri, 06 Jan 2023 08:00:06 +0000

Every company has a brand story, whether they realize it or not. It’s the tale of how the company came to be, and what it stands for in the eyes of consumers. Some companies are very intentional about telling their brand story, while others let it evolve organically. But either way, it’s always there, shaping how people see the company and its products.

Storytelling is one of the most powerful tools marketers have at their disposal. A good story can connect with people on an emotional level, evoking feelings that can influence buying decisions. And when it comes to positioning a brand, nothing is more effective than a well-told story.

Storytelling expert Candy Santana is the Founder & President of C.O.V.E. Media, a one-of-a-kind digital marketing agency for businesses in industries across the board. She's also an actress, producer, and author. Above all, she considers herself a storyteller.

Find Candy at cove-media.com

The One About Bottom of Funnel Pay-Per-Click Ads (with Ameet Khabra)

Wed, 04 Jan 2023 08:00:15 +0000

In marketing, we find prospects for whatever we are selling at different stages in the decision-making process. Those who are further along in their consideration of buying something are talked about as being at the bottom of the funnel.

Advertising to bottom-of-the-funnel prospects can be a tricky proposition. On the one hand, you want to make sure that you're providing them with enough information and value so that they see the benefit in working with you. On the other hand, you don't want to overwhelm them with too much information or bombard them with sales pitches.

In this episode we explorer exactly what's involved in advertising to those at the bottom of the funnel.

Our guest, Ameet Khabra, is a veteran PPC advertising specialist who has helped clients achieve as high as a 500% increased ROI from their digital advertising campaigns. Ameet's work has included managing over $4 million in ad spend for a single client and providing meaningful and measurable results for startups and small businesses.

Her agency (Hop Skip Media) has carved out a position as a highly-effective PPC campaign management solution provider. We take accounts from zero to hero, working from scratch and taking over from other firms to get results for our clients.

Find Ameet Onlin

Hop Skip Media

On Instagram (adwordsgirl)

The One About The Past, Present, & Future of Content Marketing (with Michael Marchese)

Mon, 02 Jan 2023 08:00:17 +0000

Content marketing is nothing new, it has been around since the early 20th century for certain. Possibly even longer than that. What has changed, is the media where content marketing exists. It is now possible to leverage data and technology to target potential customers more efficiently than ever before.

This means that businesses can now create and distribute content that is relevant and interesting to their target audience, resulting in a higher ROI for their content marketing campaigns.

This episode's guest, Michael Marchese knows this topic well. He is the founder and CEO of Tempesta Media, a leading content, social media, and influencer digital marketing solution.

With over 25 years of experience, Michael has held various strategic and operating positions at companies including Leapfrog Online (acquired by Dentsu Group Inc.), WebSideStory (acquired by Adobe), OCC (acquired by Monster.com), and JWT Specialized Communications (a subsidiary of WPP).

Find Michael Online

Tempesta Media

The One About Why Not All Revenue is Created Equal (with Michael Buzinski)

Thu, 29 Dec 2022 08:00:10 +0000

Many businesses are quick to create a website and forget about it after launch, leaving their brand with an un-engaged audience and minimal ROI. Service-centric businesses often overlook ways to monetize their websites or fail to use proper marketing tactics. We will discuss why this is an unwise strategy, the money that they are losing out on, and how targeting website profitability can help grow your business.

To provide further insight into the issue of website profitability, we are joined today by Michael Buzinski – an expert in this field. He will explore why relying solely on word-of-mouth and referrals for marketing is a bad plan, why service-centric businesses often fail to create revenue with their websites, and why ignoring website marketing leaves money on the table for your competitors. Learn how to prioritize profitability with Michael’s expert advice!

Michael Buzinski is a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.

Visit the links mentioned in this episode:

buzzworthy.biz

ruleof26.com

The One About Live Streaming on Social Media (with Susie Bills)

Thu, 22 Dec 2022 08:00:10 +0000

LIVE Broadcasting on Social Media is NOT an option if you are serious about using organic social media for your business marketing.

Our guest, Susie Bills, coaches her clients to incorporate LIVE broadcasting across all of the platforms with an emphasis on LinkedIn LIVE Broadcasting. As it is currently underutilized and is a great way to create expert positioning in a niche and quickly build the KLT (know, like, & trust) factor with your ideal clients.

As a Marketing Agency Owner and Business Strategist, Susie Bills has built several businesses, income streams, and international teams while traveling the globe and working remotely.

Her focus of expertise is digital marketing for online business. Best practices for building and scaling online business using social media & email marketing via organic and paid advertising methods.

susiebills.com

Susie's Facebook Group

The One About Strategic Social Media Marketing (with Nicole Porter)

Mon, 19 Dec 2022 08:00:18 +0000

For businesses, social media organic success is key to a successful marketing strategy. It's no secret that the algorithms of social media platforms are constantly changing, making it more difficult for businesses to organically reach their target audiences. However, through building authentic relationships with followers and potential customers, businesses can still achieve social media success.

In this episode, we'll explore the how and why behind building authentic relationships with followers and influencers in order to achieve social media organic success.

Nicole Porter is a chocolatier turned digital marketer, and mom of 3 boys. She helps small businesses navigate the large and overwhelming world of social media by focusing on what is really important.

Nicole helps small businesses create awareness for their brands, connection, and real conversation with their customers and most importantly, she helps drive traffic to websites and brick and mortar locations which ultimately equals more sales.

After getting a degree in marketing from Assumption College, Nicole spent 10 years owning and marketing her own small chocolate and ice cream shops on Cape Cod.

Once she had her sons, Nicole decided to switch direction, get back to her roots and focus on marketing. Having been a small business owner for so many years she’s got a passion for helping smaller businesses get their products, services, and their message, out into the world.

Monomoy Social Media

Instagram

Facebook

The One About Marketing With Email Newsletters (with Jennie Wright)

Thu, 15 Dec 2022 08:00:09 +0000

Email newsletters can be an extremely effective way to reach out to your customers and followers. However, it's important to have a well-thought-out strategy in place before you start sending them out. In this podcast note, we'll discuss some of the key things to consider when creating an email newsletter strategy.

Jennie Wright has been helping business owners grow their email lists & generate leads for nearly 10-years. As the creator of The List Injection Method™, she helps her clients and audience generate leads through inbound attraction and permission marketing.

Having built over 375+ list builds, Jennie understands the essential steps to creating an event that attracts ready buyers AND builds trust & engagement with your audience.

Her mission is to help business owners create intelligent and authentic marketing, lead generation and business growth strategies that drive bottom-line results.

Jennie Wright's Website

Jennie on Instagram

Jennie on Facebook

Jennie on LinkedIn

The One About Radical Authenticity in Marketing (with Aleya Harris)

Mon, 12 Dec 2022 08:00:13 +0000

In a world full of noise and distraction, how can you make sure your business stands out? One way is to use storytelling elements to create a unique and authentic message.

Storytelling is a powerful tool for marketing because it helps people connect with your brand on an emotional level. When you tell your story in a way that is genuine and authentic, it resonates with your audience and creates a connection that can’t be faked.

Aleya Harris, CPCE is a powerhouse Storybrand Certified Guide, BioEnergetic Business Coach, empire-building owner of Flourish Marketing, sought-after marketer, award-winning speaker, mic-drop copywriter, and woo enthusiast.

She’s committed to helping entrepreneurs differentiate themselves through radically authentic messaging strategy and copywriting.

Flourish Marketing

Aleya on Instagram

The One About Geofencing Your Marketing Message (with Justin Croxton)

Thu, 08 Dec 2022 08:00:14 +0000

Have you ever been driving and gotten a notification on your phone about a sale going on at a store near you? That's thanks to geofencing, a technology that uses GPS or RFID to create a virtual fence around a specific area. Once you enter that area, you can start receiving notifications about deals, events, or anything else that's happening in that area.

Geofencing is a powerful marketing tool because it allows businesses to target their customers with pinpoint accuracy. By using geofencing, businesses can send messages to people who are currently in their store, or who are within a certain radius of their store. This makes it the perfect tool for local businesses who want to drive traffic to their store.

For example, let's say you're a restaurant owner and you want to offer a special deal to people who are currently in your restaurant. You can use geofencing to send them a notification about the deal right on their phones. Or let's say you're a retailer and you want to offer free shipping to people who are within 10 miles of your store. You can use geofencing to do that too!

The possibilities are endless, and geofencing is quickly becoming one of the most popular tools in marketing.

Justin Croxton is the CEO of propellant media, a digital advertising and tech company, based out of Atlanta and Charlotte, specializing in geofencing.

Visit Propellant Media

The One About Leveraging Expertise in Graphic Design (with Yanique DaCosta)

Mon, 05 Dec 2022 08:00:08 +0000

On this episode, we'll be exploring the role of design and the way businesses represent themselves visually. We'll also dig into why it's often wise to leave the design work to the professionals.

Yanique DaCosta was born in Kingston, Jamaica. DaCosta graduated from Florida Atlantic University and Full Sail University with a BA in Fine Arts and an MFA in Media Design.

She is the founder and owner of YKMD.

With 12+ years of design experience, the United States Department of Labor recognized her as an expert in Brand Development and Graphic Design by engaging her as a consultant for the federal 0*Net program.

Yanique currently sits on the Executive Board of the Graphic Artists Guild, where she was elected National Treasurer by the organization’s membership. She is also the International Council of Design delegate, representing the Guild and teaching graphic artists at varying international conferences and meetups. She is an acknowledged contributor in the 15th and 16th editions of the Graphic Artists Guild’s Handbook: Pricing and Ethical Guidelines, a national reference book for professional graphic artists and agencies.

Book a time to talk with Yanique at https://theykmd.com/15min-disco

The One About Trust, SEO, & The Missing 96% (with Jesse Ringer)

Thu, 01 Dec 2022 08:00:09 +0000

Business today is being dramatically reinvented by digital transformation and our customer's ability to shop from anywhere. As a result, there is greater pressure to be easily discoverable online.

But it's not just being discovered that matters.

People also need to trust you and your business. This means helping them before you start selling to them, and being transparent and honest with them at all times.

Only by establishing trust can you hope to create lasting relationships with your customers and achieve long-term success in your business.

Jesse Ringer is the founder of Method and Metric, which he launched in 2017. For over 10 years, Jesse has helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations.

Jesse's passion for progression, creativity backed by data, and the democratization of tech have led me to build an agency focused on connecting data and people in an ethical and forward-thinking way.

He is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.

Find Jesse at...

Method And Metric

Twitter

The One About Engaging Livestream Audiences (with Lux Narayan)

Mon, 28 Nov 2022 08:00:12 +0000

Live streaming can be a great way to connect with your audience, but it can be difficult to keep everyone engaged. But what if you had a way to increase engagement and interactions with your audience - allowing them to actively participate in the event?

That's the question serial entrepreneur Lux Narayan was struggling with when he co-founded StreamAlive.

Lux is a fascinating guy. Founder of several companies, TedTalk speaker, author, and now the CEO and a co-founder at StreamAlive, a category-defining, fun and engaging web application that helps livestreams and live events on Zoom, YouTube Live, and everything in between literally come alive.

With the ability to track, increase, and convert engagement simply through the live chat, StreamAlive's goal is to help presenters and creators take their audiences from bored-away to blown-away.

Try Stream Alive

The One About Systems for Magic & Marketing (with Jack Turk)

Tue, 22 Nov 2022 08:00:11 +0000

Did you know that great marketing happens as the result of systems and processes? It's true. That's because a solid marketing system helps to ensure consistency, efficiency, and ultimately, success.

Jack Turk, the World's Fastest Copywriter, is the hidden “man behind the curtain” for NO BS Inner Circle (founded by Dan Kennedy) and many other prominent marketing experts in Dentistry, Finance, and Small Business.

He has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including Dentists, Attorneys, Physicians, even Magicians… webinars, TV commercials, sales letters, email, product launches, websites, info-products, and much more.

writekillercopyfast.com/3steps

The One About Human to Human Marketing (with Bryan Kramer)

Mon, 21 Nov 2022 08:00:14 +0000

You know that saying about people doing business with people they know, like, and trust? Well, in this episode we explore how that idea plays out through marketing in a connected (and at the same time disconnected) digital world.

Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two-time bestselling author including a TOP 150 USA best-selling book, and Forbes contributor. Bryan also created a global movement and is known for his keynotes, book, and talks on “There Is No BtoB or B2C: It’s Human-to-Human, H2H.

Brian is the CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” three years in a row by the Silicon Valley Business Journal.

Learn more about Brian at bryankramer.com

The One About "Less Is More" Marketing (with Mickey Anderson)

Thu, 17 Nov 2022 08:00:10 +0000

"Hard work is only a tiny portion of what actually generates happiness and success in our lives." Those are the words of our guest, Mickey Anderson, a marketing and sales strategist and conversion copywriter.

In this episode, Mickey and David explore the idea that "less is more" in marketing. And how it's possible to streamline your efforts and still build a powerful and profitable business.

Mickey has done work for global enterprises, large, medium and small businesses, nonprofits and trade events. As a military wife, mother and agency owner, she found herself burnt out...extra crispy after maternity leave, working twice as hard to keep whatever measure of success she achieved.

Mickey then took everything she learned about helping others work less and make more and transformed her business and life the way she had for countless clients. She now educates, coaches, and speaks across the country, helping small business owners and entrepreneurs hustle less and profit more.

For free resources, tools and tips to hustle less and profit more, visit Mickey's website at heymickeyanderson.com

The One About The Relationship Between SEO and Content (with AbdulGaniy Shehu)

Mon, 14 Nov 2022 08:00:10 +0000

When you want to get the love and attention of the search engines, one of the smartest investments you can make is to develop meaningful content on your website. But content marketing isn't just about getting traffic. Nope, it can (and should) also be used for converting readers into customers.

In this episode, we chat with AbdulGaniy Shehu who studied Mathematics in school and spent time as an active journalist during his undergraduate years. That;'s when he was introduced to the world of freelancing, and eventually to content marketing.

AbdulGaniy's quest to contribute to the content marketing industry led him to write for top publications such as Entrepreneur, Huffington Post, Thrive Global, and ReadWrite, among others. His writing has also been featured on brands like Moz, Coschedule, G2, Databox, and Smart Insights.

In January 2021, he founded Your Content Mart (YCM) with a vision to become the go-to content marketing agency for B2B SaaS startups, with a goal to help his clients acquire more users and grow MRR using ROI-driven content marketing.

Discover all the great content from AbdulGaniy and his team at yourcontentmart.co

The One About Proper Email Hygiene (with Troy Ericson)

Thu, 10 Nov 2022 08:00:07 +0000

A lot of emails are going into a void. Their destination may be the trash... or the spam folder. Or, in some situations, they may not be getting delivered at all! This, in part, has to do with the fact that many businesses don't take good care of their email lists. In this episode, we hope to help your business fix that.

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability.

Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more.

He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. Thank you!

To receive Troy's email cheat sheet, please visit faqemail.com

The One About The Hub & Spoke Podcasting Framework (with Josh Tapp)

Mon, 07 Nov 2022 08:00:07 +0000

The hub and spoke model is a great way to attract leads and make sales through your content. By creating a central hub of content (a podcast, for example), and then spokes of content that lead back to the hub (social media posts, e-newsletters, etc.), you can create a powerful marketing funnel that will bring people back to your site again and again.

Host of the Apple iTunes Top 50 Marketing and Entrepreneurship Podcast, The Lucky Titan, Josh has worked with over 1500 of the world’s top entrepreneurs discovering their most coveted business success secrets and sharing them with the world.

His company, Podcast Multipliers, has helped over 750 entrepreneurs (and counting) to launch, monetize, and scale their own industry leading podcasts.

Leveraging the Pantheon Method (Josh's proprietary method for scaling industry leading podcasts) he founded multiple 7 figure businesses and has spoken in from of nearly 500,000 entrepreneurs worldwide.

Discover more at Pantheon.fm

The One About Marketing & Selling Supported By Automation (with Kevin Snow)

Thu, 03 Nov 2022 07:00:08 +0000

Sales automation has become commonplace in large businesses. But for smaller organizations it can be intimidating and seem complicated. It doesn't have to be that way.

The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development.

With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He’ll show you what you’ve been missing in terms of ensuring an effective system of outreach, and trust-building.

Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year?

Learn more about Kevin at time-on-target.com

Plus... text the words "SELL SMARTER" to 612 429 4298 to receive his guide to mapping out your client buying process plus a few other goodies.

The One About Building Your Business From Your Personal Brand (with Dr. Angela Mulrooney)

Mon, 31 Oct 2022 07:00:11 +0000

What if you had the ability to take control of the narrative about you and your business? What if you could be the one dictating how people saw you and your work?

Personal branding is all about that. It's about creating a deliberate and consistent message about who you are and what you do, so that when people encounter you or your work, they know exactly what to expect.

In this episode, we welcome Dr. Angela Mulrooney, a global speaker, best-selling author, and personal branding expert.

She works with thought leaders around the world to clarify their message through their brand archetype while using various media platforms (LinkedIn, podcasts, and the stage) to drive sales so these experts can change the world with what they know.

Join the Unleashing Influence Community

The One About How Marketing & Sales Can Play Well Together (with Walter Crosby)

Thu, 27 Oct 2022 07:00:12 +0000

Marketing and sales are often treated as if they're at odds with each other. For example, in larger companies where different departments are responsible for each function, there can be a disconnect between what marketing is trying to achieve and what sales needs in order to close deals. This can lead to tension and frustration on both sides.

There are a few key ways to bridge the gap between marketing and sales, which is what we cover in this episode featuring Walter Crosby.

As Managing Partner for Helix Sales Development, Walter only engages with growth-minded CEOs and Sales Leaders who have the desire and commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative – repeatable revenue growth with margin integrity.

Walter holds an advanced degree from the school of hard-won wisdom, as well as the University of Michigan. Frustrated by the lack of training every time he was promoted to management roles, he started his own firm to coach, train, and support successful sales teams.

Learn more & connect with Walter Crosby:

Helix Sales Development

Find Walter on Linkedin

The One About Building Marketing Systems To Fit Your Business's Goals (with Michelle Nedelec)

Mon, 24 Oct 2022 07:00:12 +0000

If marketing was easy, everyone would be great at it, right? Well, it's probably easier than most businesses think, but they've not taken the time to step back and figure out what they are trying to achieve with their marketing. As a result, they haphazardly throw money, time, and resources at marketing channels that may or may not be a fit for their business.

In this episode of More Perfect Marketing, we're going to talk about how to build marketing systems that fit your business's goals with Michelle Nedelec.

As an expert in Entrepreneurialism and the founder of Awareness Strategies, Michelle has run her own series of companies for over 22 years and for over 15 years has been helping Sales reps, Entrepreneurs, and Executives to continually double their profits and revenues. She not only has what it takes to help her clients build a million-dollar business, but she does it time and time again.

Michelle particularly loves to talk about Marketing Automation, Systems Integration, and support both on and off of the stage. She teaches the key components of scaling a business: Strategy, Systems, Support, and State of Mind so you know how to continually elevate all four components to build a healthy thriving business.

For the past 6 years, she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For You IT automation.

Find Michelle at these links:

www.awarenessstrategies.com

On Facebook

On LinkedIn

The One About Balancing and Managing Multiple Businesses (with Charles Cormier)

Thu, 20 Oct 2022 07:00:13 +0000

Juggling the demands of one business is a lot for many small business owners. But can you imagine having to deal with more than one business? That can be downright chaotic!

And then there are those unique individuals who thrive on the challenge of not just managing multiple businesses, but also challenging themselves mentally and physically in extreme conditions.

Such is the case with today's guest, who is not only the owner of multiple businesses, but is also a self professed biohacker, and active marathon runner and Ironman competitor, as well as a contestant on Dragon’s Den.

Join David Baer and guest Charles Cormier for their discussion on managing and balancing multiple business and life pursuits.

Find Charles on LinkedIn

charlescormier.com

topleads.agency

The One About Strategic Partnership Marketing (with Dustin Riechmann)

Mon, 17 Oct 2022 07:00:10 +0000

Many businesses think they need to carry the burden of marketing entirely on their own shoulders. But that's not always the best strategy. In fact, partnering with other businesses can be a great way to reach new customers and grow your business.

Of course there are many ways to partner - some more appropriate, practical, or easier to implement than others. One of the simplest ways to partner up with another business is by creating content together in the form of a podcast.

Dustin Riechmann is a strategic marketing coach who helps mission-driven entrepreneurs rapidly increase profits and massively grow their network using a Partnership Marketing System - with podcasts at the center of their work together.

Learn more about Dustin's program at simplesuccesscoaching.com

The One About Email Deliverability (with Welly Mulia)

Thu, 13 Oct 2022 07:00:08 +0000

Your emails may not be going where you want them to go. In fact, thanks to the ever-changing world of email deliverability, they may not even be reaching your subscribers' inboxes.

We're no longer in the days when you could just hit "send" and know that your message would arrive in someone's inbox. With the rise of spam filters and other email deliverability issues, getting your message seen by your subscribers is becoming more and more difficult.

But there are solutions.

Our guest, Welly Mulia, knows this topic well. In fact, he ran an extensive test on his own email account to identify and resolve deliverability problems - which he explains in this episode.

Welly is the co-founder of BirdSend, an email marketing tool specifically built for course creators, coaches, consultants, speakers, and bloggers.

Learn more and access Welly's case study at EmailWindfall.com

The One About B2B E-Commerce and Digital Transformation (with Mike Mayer)

Mon, 10 Oct 2022 07:00:07 +0000

Surprisingly, there are many businesses that still are not truly online. In particular, many companies which sell a catalogue of products to other businesses continue to operate much like they have for decades.

And when it's time to transform an old-school business model into a digital one, the process can be daunting. That's where today's guest comes in.

For the past 25 years, Mike Mayer has led digital transformations for billion-dollar B2B companies including Thermo Fisher Scientific, Crescent Electric, and U.S. Electrical Services.

In 2020, he had an ‘aha’ moment. There were no agencies specializing in digital marketing for distributors and manufacturers, so he built one!

Main Event Digital was launched with a very simple business model: Provide strategic leadership and the best talent along with a no-commitment, transparent pricing model.

The agency supports customers across the globe with a team of about 3 dozen experts in E-Commerce Strategy, Lead Gen, Marketing Automation, SEO, Amazon Business, LinkedIn Automation, Branding & Design, Digital Advertising, Social and more.

maineventdigital.com

The One Where Creativity, Branding, & Strategy Meet (with Chris Ritter)

Thu, 06 Oct 2022 07:00:08 +0000

There's a reputation that big Madison Avenue creative advertising agencies care more about winning awards than they care about growing their clients' revenue. This isn't always true, of course.

As you'll discover in this episode, creative agencies can offer a powerful and impactful way of connecting with prospective customers and starting a relationship between them and a brand. This often starts by humanizing the brand.

Chris Ritter is the Creative Director and Co-Founder of C-90, a creative design agency moving at the speed of culture and refusing the status quo.

Learn more at c-90.com

The One About Multi-Million Dollar Marketing Lessons (with Stephen Halasnik)

Mon, 03 Oct 2022 07:00:10 +0000

When you've been in business for more than a quarter of a century, hopes are you've learned a thing or two. Things like where opportunities exist, how and why to enter into new market, and how to attract new customers.

Stephen Halasnik has learned these things and more. A serial entrepreneur he has built 7 companies in the $5 million-$25 million revenue per year mark. One of his companies was on the Inc 500 fast growing and another was #1,031 on the Inc 5000 fast-growing list.

Stephen is also a co-author of a best-selling business book called Crash and Learn.

He is currently the Managing Partner/Co-founder at Financing Solutions, Elite Funeral Funding, and Al Di La, LLC.

Stephen is also the host of two very popular podcasts – The Entrepreneur MBA and The Nonprofit MBA Podcasts.

He is highly followed by 1,000’s of people and is a dynamic speaker about being a?business owner, building companies & wealth, and life as an entrepreneur.

Learn more about Stephen's company at financingsolutionsnow.com

The One About Feeding Google Well & A Blue Dog (with Jason Barnard)

Thu, 29 Sep 2022 07:00:13 +0000

You never know when you might need to teach yourself a new skill. For example, how to become found by a target audience of parents looking for great educational content... or to get your band in front of potential audiences and booking agents.

Jason Barnard (akaThe Brand SERP Guy) did both of these things and more.

With over 2 decades of experience in digital marketing, he got started started in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world.

Before that, he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University.

Visit jasonbarnard.com or...

...run a search for "liverpool john moores university notable alumni" on Google to see if Jason's photo is still in good company

The One About Relationship-Based SEO (with Shaurya Jain)

Mon, 26 Sep 2022 07:00:11 +0000

Search Engine Optimization is a mystery to most small businesses. The goal, of course, is that your business becomes easy to find by prospective customers when they run a search online for the thing you sell (or something related to it).

The problem, however, is there are many different approaches to ensuring your business is the one they discover among the few top results. Some approaches are less ethical than others.

And yet there are service providers willing and able to perform the necessary tasks to get your business to show up - regardless of those ethical concerns.

In today's episode, we talk with an SEO marketer who takes a highly-ethical relationship-based approached to how he serves his clients/

Shaurya Jain is the founder of Samurai Marketers, a Digital PR and link building agency specializing in B2B brands.

Shaurya's website: samuraimarketers.com

Shaurya's blog: attentionalways.com

The One About Marketing + Operations (with Sara Nay)

Thu, 22 Sep 2022 07:00:11 +0000

Marketing can often occur in a vacuum, separated from all the other activities and functions of a business. However, when marketing is deeply embedded in the day-to-day operations of a business, true magic can happen. Magic like an increase in customer retention, larger amounts of money being spent per transaction, and predictable referrals.

Sara Nay knows this territory well. She is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 12+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.

Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.

Links mentioned in this episode:

ducttapemarketing.com

sparklabconsulting.com

linkedin.com/in/saranay

The One Packed With Lessons From Marketing Mattresses and More (with Jeff Giagnocavo)

Mon, 19 Sep 2022 07:00:06 +0000

Innovative leaders can be found in the most unlikely of places. Such is the case for Jeff Giagnocavo, co-owner of Gardner’s Mattress & More, one of the nation's premier better sleep store. For 13 years in a row they have been named a Reader’s Choice Winner - favorite place to buy a mattress.

Jeff is fanatical about the 5-star experience and has gathered thousands of online and in store 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.

As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. On any given day his marketing ideas, tools and software are in use across more than 500 retail door fronts.

Jeff’s marketing skills and knowledge have been featured regular in Forbes, Target Marketing, Dan Kennedy’s NO BS series of books & newsletters, Furniture Today, Sleep Savvy Magazine, Marketing Miracles, Predictable Profits Playbook, Lead the Field, Fox Business News, WGAL and Success Magazine.

The site discussed on this episode: lesssnoremorecuddle.com

Find Jeff (and all of his activities) at t hejeffg.com

The One About Marketing Through Tough Financial Times (with Veena Gandhi)

Thu, 15 Sep 2022 07:00:10 +0000

When does a business need to invest in growing revenues the most? The answer may sound counterintuitive... but it's when times are good.

That's because when times are bad, they'll be starting off in a better position. Of course, when there's an economic downturn, marketing shouldn't stop either. But it could benefit from being pointed in a different direction.

In this episode, Veena Gandhi shares her insights into how businesses can market in tough times. Veena is the founder/CEO of Melbourne based digital marketing agency, Digital Street. She has over 15 years of advertising experience and has led million dollar campaigns for companies like Leo Burnett, McCann and FCB.

A data-driven marketer, she helps eCommerce brands in the fashion, beauty, lifestyle & fitness niches to scale and grow to 7+figures. As a digital consultant and performance media specialist, she works closely with businesses, advertising agencies providing digital strategy, CRO solutions, full funnel builds and digital advertising solutions.

Find Veena at digitalstreetau.com and on LinkedIn

The One About The 3 Foundations Of Relationship Based Marketing (with Rena Chiovelli)

Mon, 12 Sep 2022 07:00:14 +0000

If, as the saying goes, "marketing is everything..." and as today's guest will demonstrate, "great marketing is based on great relationships," it stands to reason that we should believe "relationships are everything.

Rena Chiovelli doesn't market like the old boys - nor should you! As a seasoned writer, certified content marketer, and founder of Mindful Marketing Co., Rena has grown an agency dedicated to helping entrepreneurs cultivate a deeper connection to their audience to create more leads and sales using a mindful approach to their content.

She is passionate about uncovering the soul of a business, creating its unique brand voice, and helping entrepreneurs and businesses change the world with their words.

Find Rena and her team at mindfulmarketing.ca

The One About The 5 M's of Marketing (with Alyson Lex)

Thu, 08 Sep 2022 07:00:14 +0000

When it comes to marketing, it's crucial that your message matches the expectations of your audience. If they're expecting a one-sided sales pitch, and you give them information instead, you'll likely lose their attention. On the other hand, if you give them the information they need without pushing them to buy anything, you may win their business in the long run.

So how can you ensure that your message is matched with your audience's expectations? One way is to study your audience and learn what they want. You can also use marketing research to find out what people are looking for online. Once you have a good idea of what your audience wants, you can craft your marketing messages to meet those desires.

That's just one aspect of the principle known as "message market match." And the starting point for our conversation with Alyson Lex in today's episode.

Alyson Lex has been writing high-converting direct response sales copy since 2007. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors and speakers, to her podcast helping you market your business AND put good into the world - she lives and breathes effective marketing that works withOUT selling your soul.

Learn more about Alyson at alysonlex.com

Google Alyson here

The One About The Value Of Content Systems (with Angela Pointon)

Mon, 05 Sep 2022 07:00:09 +0000

Content marketing is a tricky concept for most businesses. Creating content is one thing - but doing so strategically, intentionally, and systematically is another.

In this episode we talk with Angela Pointon, president of the content marketing agency, 11outof11. Angela worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop.

The 11outof11 marketing agency is a HubSpot agency partner and they utilize that tool for both marketing and sales for clients. She and the team work with B2B clients that are focused on growth. The 11outof11 team works on content strategy and content creation for websites, blog articles, email campaigns, e-books, whitepapers and more.

11outof11's team consists of over thirty experienced inbound and content marketing experts, copywriters, graphic designers, website developers, email marketers, and marketing coordinators.

To learn more or for help with content marketing or HubSpot-related needs, visit 11outof11com.

The One About How Businesses Can Communicate More Personally (with Scott Murray)

Thu, 01 Sep 2022 07:00:10 +0000

There's a commonly understood concept in marketing. It goes something like: "it's not about you... it's about them." The "them" in question, of course, is a business's prospects.

And yet, so many businesses ignore this core concept when they create their marketing material, their website, or even when they product content.

In this episode, we discuss how to better incorporate more personalized messaging into your marketing with Scott Murray. Scott has 20+ years experience in content and strategy experience, starting in print/audio and evolving his expertise to to blog, social, web video, podcasting and beyond.

After two decades of working in the agency and consulting world with major brands as well as non-profit clients, Scott launched his own consultancy in 2022 to help companies/marketers evolve to modern people-focused strategy and communication.

Learn more about Scott at scottmurrayonline.com

Connect with Scott on LinkedIn

The One About Engaging With Ads (with CJ Oltman)

Mon, 29 Aug 2022 07:00:22 +0000

Marketing is packed with attention getting gimmicks. Most of them have limited shelf life - as in they only work for a few seconds before the viewer's attention is pulled elsewhere. And yet, marketers are constantly looking for ways to both capture and keep the attention and interest of prospective customers. In today's episode we dive into one such solution.

CJ Oltman is the Co-Founder & CEO of BannerWave, an ad agency that helps brands supercharge the performance and engagement of their ad campaigns with custom interactive ads. For the past 13 years, CJ has been partnering with brands to deliver best-in-class ad campaigns and brand experiences, working with some of the most loved brands in the world including Adobe, Amazon, Beam Suntory, Cadillac, Discover, Feeding America, HP, NBA, and The New York Times, among many others.

Check out some of the example ads discussed in this episode at bannerwave.com

The One About Your Marketing Plan (with Tim Fitzpatrick)

Thu, 25 Aug 2022 07:00:08 +0000

Without a plan, your marketing efforts are likely to fall short. A lot of small businesses don't have a plan, and that's a big mistake. Without a plan, it's difficult to track your progress and determine what's working and what isn't.

In this episode, we'll discuss the simple components for putting a plan together. We'll also talk about some of the benefits of having a marketing plan, such as increased visibility, improved customer loyalty, and increased sales.

Joining David for this discussion is Tim Fitzpatrick, an entrepreneur/business owner with marketing and growth expertise. Tim has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.

Since then, he’s had failures and successes. He started Rialto Marketing in 2013 and has been helping B2B professional service firms that want to accelerate revenue growth and attract more ideal clients. He believes marketing shouldn't be difficult. But, you must remove your revenue roadblocks if you want to grow consistently and predictably.

Time's website: rialtomarketing.com

90-Day Marketing Planner: growthmarketingplan.com

Listen to Tim's Podcast

The One About Truth In Marketing (with Ashleigh Chanel)

Mon, 22 Aug 2022 07:00:15 +0000

If you've every heard the phrase "truth in advertising," there's a reason it exists. Back in the late 19th century, advertising was unregulated and companies would make all sorts of outrageous claims about their products.

Even with more regulation in place, there's still a lot of inaccuracies and misrepresentation in marketing. In this episode we discuss how things can be done more honestly and authentically.

Now, you may be thinking: "Isn't marketing about exaggerating the truth a little bit in order to make a product or service sound more appealing?" And, while that may be partially true, there's a fine line between spinning a story and downright lying. So today we're going to be discussing what constitutes inaccuracies and misrepresentation in marketing, what some of the consequences can be, and how to go about marketing your product or service in a more honest and authentic way.

Our guest is Ashleigh Chanel, a world traveling lover of charcuterie boards (just like show host, David Baer) and CEO of Make Your Mark Digital Marketing Agency.

Ashleigh and her team have consistently added monthly 5 and 6 figure revenue to their clients' top-line — product, service, and local businesses alike, through organic and paid advertising. Their specialty is positioning their clients as authorities in their industries, gaining the trust of their ideal audiences, and building highly profitable business.

Visit Ashleigh's website at makeyourmarkconsulting.com

Find Ashleigh on Instagram at @ashleighchanel

The One About Selling With Events (with Shay Wheat)

Thu, 18 Aug 2022 07:00:11 +0000

In today's business world, events are a powerful way to connect with customers and promote your business, product, or make a special offer. There are many different types of events, and each can be used in a different way to achieve your goals. In this episode of the podcast, we'll discuss a few of the many types of events (there are at least 17 according to our guest) and how to use them in your business.

Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process,” “The Ultimate Event Planner Certification Program,” and CEO of Grace & Ease Productions, which supports clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees.

Shay and her team have collaborated with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.

Grab your copy of "The Five Phases of Events to Scale Your Business & Leverage Your Time Guide" at fivephases.info/david

The One About Credibility & Trust (with Kathryn Smith)

Mon, 15 Aug 2022 07:00:27 +0000

"We need a new website" is a constant refrain among small business owners. But why? What is it that's really wrong with their current website? Is it not representing the current business? Does it look out of date? Is it unable to conduct transactions? Or is it just not generating enough leads?

At the end of the day, it doesn't matter why a business owner wants a new website. What matters is that they have realized their website is no longer working for them and they are ready to make a change.

In this episode we explore the different reasons businesses want new websites and the common mistakes they make when redesigning their online presence.

Our guest, Kathryn Smith, is an eCommerce consultant based outside of Atlanta, GA. She helps small businesses and entrepreneurs launch websites and grows their online businesses. She is the founder of Walton Birch and the co-founder of Black Lady Business School.

Find Kathryn at waltonbirch.com or @krs_consulting on Instagram

The One About Creativity Instead of Commoditization (with Tom Shapiro)

Thu, 11 Aug 2022 07:00:11 +0000

Today's marketing landscape is packed with service providers who are hard to tell apart from one another.... apart from the prices they charge.

The industry is over-commoditized, and businesses looking for strategic growth guidance are often left confused and overwhelmed by the options they find.

Tom Shapiro wants to change that.

As CEO of Stratabeat, a B2B marketing agency, Tom has worked to differentiate his services around the impact creativity can have on marketing and lead generation. In fact, Tom believes that creativity is the only aspect of your business that cannot be commoditized.

Through his career, Tom’s clients have included market leaders such as Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.

Previously, Tom was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+.

Tom is the author of several books, including “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business”, available on Amazon.

To learn more about Tom's agency, visit stratabeat.com

And for helpful marketing tips on how to "Rethink" you marketing, visit tomshapiro.com

The One About Solving Problems for Profit (with Gary Geiman)

Mon, 08 Aug 2022 07:00:09 +0000

Most marketers don't think of themselves as problem solvers. Instead they probably would say they are opportunity creators. But when you step back and look at what marketing is really all about, it's connecting a "solution" that a business offers to people with "problems" needing to be fixed.

Gary Geiman is a serial entrepreneur and business owner who specializes in problem solving at the core of everything he does. His 30-year career has spanned owning multiple businesses and developing sales and marketing plans to assist other business owners in growing their businesses.

Gary looks to help business owners focus growing revenue with multiple lead sources. Today, Gary owns and operates DMN8 Partners, a digital marketing and consulting company that helps business owners dominate their competition DOMINATE and market.

Learn more about Gary and his agency at salvonow.com

The One About Email Metrics And Other Fun Topics (with Liz Wilcox)

Thu, 04 Aug 2022 07:00:08 +0000

What's a seven-letter word for the most important aspect of email marketing that you're probably overlooking? The answer is "metrics."

Email marketing metrics can be a little confusing to understand, but they're important to track if you want to make sure your email campaigns are effective. In this episode, we'll walk you through the most important email marketing metrics and how to track them.

To help us better understand metrics, we welcome back to the show Liz Wilcox (aka the Fresh Princess of Email Marketing).

Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.

Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.

Check out lizwilcox.com

The One Where We Answer What The Heck a Shook Is (with Mike Capuzzi)

Mon, 01 Aug 2022 07:00:11 +0000

Claiming the title "author" can help your business in more ways than you may think. By becoming an author, you can position yourself as an expert in your field, which can help attract new customers and grow your business. Writing a book can also be a great marketing tool, helping you promote your business and reach a wider audience. And finally, being an author can give you a boost of confidence and help you build a stronger personal brand.

But writing a book can be laborious and time-consuming. Thankfully, you don't need a hefty tome to enjoy those benefits listed above. In fact, your book can come in at well under 100 pages (including plenty of images and large type).

Mike Capuzzi is a publisher, author and book publishing coach and has been helping clients create exceptional marketing results since 1998.

In 2019, he launched Bite Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books.

Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books.

If you’ve ever wanted to write a non-fiction book but weren’t sure how to do it, you’re going to love what Mike has to share today.

Visit mikecapuzzi.com/gifts for your free copies of the books mentioned on this episode.

The One About Smart Strategic Funnels (with Alisha Conlin-Hurd)

Thu, 28 Jul 2022 07:00:11 +0000

When it comes to marketing, the word "funnel" can be intimidating, overwhelming, and confusing. Most business owners think of funnels solely in terms of lead generation. But the truth is, there's so much more to them than that.

After launching 450+ funnels, and building two sales funnel teams from scratch at King Kong, & Foundr, Alisha Conlin-Hurd is now the co-founder of Persuasion Experience – a funnel & conversion agency that focuses on the post click experience.

She grew her Agency from $400 deals to $40,000 deals without even having her own website. She’s worked with Linktree, Wavflyer, Raffall, Navexa, Foundr and King Kong, creating over $10m in revenues via sales funnels.

Alisha helps businesses to increase conversions and scale their ads with the PX Funnel system, which uncovers what your target market REALLY wants, how to find your radical differentiation (and make your competitors irrelevant), and creates your Golden Hippo offer to stand out from a sea of boringness.

You can find Alisha on LinkedIn or at persuasionexperience.com

The One About Marketing Therapy (with John Follis)

Mon, 25 Jul 2022 07:00:12 +0000

Sometimes it just helps to sit down, let your worries pour out from inside of you, and have someone there to listen. It helps even more when that person is a trained and experience expert who can help guide you toward an answer. That, in a nutshell, describes today's guest.

John Follis co-founded a Madison Ave ad agency that became one of the most awarded in the country. 10 years later he created an online consulting model called "Marketing Therapy"to help smaller businesses around the US.

As a thought leader he's been invited to write for ADWEEK and speak at The World Business Academy and Yale Entrepreneurial Institute. And, for his public service work, he was honored at The White House.

You can find John Follis at follisinc.com or Google "John Follis"

The One About Influencer Marketing (with Sam Adams)

Thu, 21 Jul 2022 07:00:11 +0000

Influencer marketing is a form of marketing that focuses on using key individuals (aka influencers) to drive a brand’s message to the larger market. Unlike traditional forms of advertising, which rely on mass media and reach large numbers of people indiscriminately, influencer marketing targets specific individuals who are known to be opinion leaders in their respective fields

Influencer marketing expert Sam Adams is the Founder and CEO of SNFLWR Agencies, a marketing firm that specializes in Influencer Marketing and social strategy. In this episode, Sam helps us understand the range of possibles this marketing approach can offer businesses large and small.

Find Sam at snflwragencies.com

The One About All Things Audio (with Jodi Krangle)

Mon, 18 Jul 2022 07:00:12 +0000

There's a commonly shared belief that it doesn't matter if your video image looks bad, because it's the quality of your sound that matters. And yet, we encounter poor quality sound all over the place... from YouTube videos to podcasts to Zoom presentations.

On this episode, you'll discover why the quality (and content) of your audio matters.

Jodi Krangle is a Toronto based voice actor who works with major brands all over the world including Dell, BBVA, HGTV, Nespresso & Kraft. She's been heard in thousands of your favorite commercials and on your favorite brand websites too. Her voice has been described as warm, friendly and comforting with a hint of gravitas, and coupled with her years of professional work in sound, will take your project to the next level.

On her podcast "Audio Branding", she and her guests offer advice on making an impact with sound and how sound influences us - both in our buying decisions and our daily lives. Being a sought after voice over talent, Jodi understands The Power of Sound. Follow her on Facebook, LinkedIn, Twitter & Clubhouse and check out her website at https://voiceoversandvocals.com.

The One About Data-Informed Marketing (with Gilad Bechar)

Thu, 14 Jul 2022 07:00:12 +0000

Smart marketers are guided by data... and Gilad Bechar is one smart marketer.

As the founder and CEO of Moburst, a global marketing agency, Gilad has served as a mentor to rising startups at Microsoft Accelerator, The Technion, Tel-Aviv University, Unit 8200, and as the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University.

www.moburst.com

The One About Marketing Fundamentals and Human Psychology (with Daniel Matthews)

Mon, 11 Jul 2022 07:00:11 +0000

As the saying goes, you need to first learn to walk before you can run. The same holds true for building a business. You need a foundation upon which to build.

Daniel Mathews is a marketer, consultant, and serial entrepreneur who has witnessed countless businesses committing the cardinal sin of skipping the fundamentals of marketing.

Daniel, however, helps his clients understand and leverage marketing fundamentals so they can grow, prosper, and benefit from more freedom!

Find Daniel on LinkedIn

The One About Leveraging Assets You Already Have (with Reni Achkar)

Thu, 07 Jul 2022 07:00:10 +0000

We humans are programmed to always be looking for "what's new." All too soon, we forget what we already have sitting right in front of us.

In this episode, we welcome Reni Achkar, who launched his agency, Social Laboratories, in 2021, successfully scaling it to a 7-figure business. And he did it all leveraging assets he already owned.

Currently, he is working on his online education platform Achkar Academy. One of his goals is to make marketing courses accessible for everyone, not just the people who can afford them.

You can find Reni at reniachkar.com

The One About Operations as Marketing (with Kyle Kruger)

Thu, 30 Jun 2022 07:00:28 +0000

For many businesses, marketing is all about generating new customers. Getting people to become first-time buyers. But that's a short-sighted way to look at things. Because when you consider the role of marketing as an operational mechanism in your business, you have a much more complete range of actions you can take to grow sales.

Ultimately, the compounding affect to your business's bottom line comes by making small changes to your business, thereby creating dramatic impacts to your business bottom line.

In this episode, we welcome Kyle Kruger, serial entrepreneur, master marketer, and coach to small businesses.

You can find Kyle on LinkedIn or by visiting https://one-stop.business

The One About Email Onboarding & 90s Pop Culture (with Liz Wilcox)

Thu, 23 Jun 2022 07:00:08 +0000

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from.

Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.

Check out lizwilcox.com

The One About Case Studies As Marketing Tools (with Anfernee Chansamooth)

Thu, 16 Jun 2022 07:00:17 +0000

The use of stories is among the greatest ways to get people to buy. And perhaps the most effective type of "story" to use when selling is the case study.

Anfernee Chansamooth is a content strategist, copywriter, and podcaster. His company Simple Creative Marketing is known for creating case studies and epic blog posts to drive traffic for web business owners so they don't have to.

He typically works with $1Mil+ services and software businesses that also sell online training.

He’s worked with leading brands such as Bean Ninjas, SYSTEMology, and Hub Australia. He's been featured in Forbes, Inc, Good Men Project, and Huffington Post.

Anf calls Sydney, Australia home.

Check out the Case Study Guide here (no opt-in required)

The One About Selling High Ticket & High Value (with Chris Williams)

Thu, 09 Jun 2022 07:00:16 +0000

When new businesses get started, they often model themselves after everyone else in that industry. But innovative entrepreneurs know there are many ways to set your business apart from others out there.

In this episode, we'll be exploring the idea of high ticket and high value businesses with Chris Williams.

Chris doesn't have a car, is an ultra-marathoner, and teaches experts simple methods for building high-ticket masterminds. He also has worked as a financial advisor, and runs a marketing agency specializing in elective surgery businesses.

Learn more about Chris' Group Coach Nation project here

The One About Leveraging Incentives To Sell More (with Marco Torres)

Thu, 02 Jun 2022 07:00:15 +0000

Businesses are constantly trying to find new and innovative ways to get the attention of prospects and stand apart from the competition. The default for many is to lower their prices. But in this episode, you'll discover how to offer incentives to get people to take action (and distinguish your offer from your competitors' offers).

Marco Torres is the Founder of Marketing Boost, where he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing.

Marco teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.

Learn more at MarketingBoost.com

The One About Reflecting The Buyer's Journey on Your Website (with James Hipkin)

Thu, 26 May 2022 07:00:09 +0000

James Hipkin joins us once again to dive deeper into website design for small businesses. In this episode we explore the concept of reflecting your buyer's journey effectively on your website in order to connect and extract sales more effectively.

Book a call with James at vipchatwithjames.com

The One About Authenticity in Your Marketing & Business (with Alex Morris)

Thu, 19 May 2022 07:00:12 +0000

In this episode we discuss the importance of authenticity in marketing. We explore how the word authentic is often overused and misused, and why it's so important to be authentic in your marketing efforts. We also share some tips for how you can authentically market your business.

Our guest, Alex Morris, is father to twins and joins us from Sydney Australia. He's the founder of To The Moon Digital, a digital marketing agency focusing on lead generation for coaches and consultants.

tothemoondigital.com.au

The One About Direct Mail Economics (with David Foley)

Thu, 12 May 2022 07:00:18 +0000

What a thrill to welcome back direct mail expert, David Foley. In this episode, he shares insights on how to budget for and make money with direct mail.

He also shares details of his new book, Postal Mail Profits in a Digitally Obsessed Age, which describes a marketing channel that has been forgotten (or ignored) by many marketers in recent years. Some say this channel is "old fashioned," "expensive," or even "dead," all of which are incorrect descriptions, particularly amongst those who have successfully executed campaigns.

The book is divided into two sections: Part 1: The Case for Postal Mail in Your Business' Marketing Plan; Part 2: A Systematic Approach to any Postal Mail Promotion. Also, this book includes a bonus chapter (A Low-Cost and Easy Program to Grow Your Business) and a bonus offer with book purchases made in 2022 (a $365.00 value).

David's website: 85percentopenrate.com

Pick up your copy of David's book, Postal Mail Profits in a Digitally Obsessed Age, here

The One About Automated Marketing (with Danny Decker)

Thu, 05 May 2022 07:00:06 +0000

Starting in the 1980s, technology has played an increasingly important role in sales and marketing. But it wasn't until the late 1990s when marketing automation started to gain traction. Well it may seem like a scary or intimidating term for many small businesses, employing marketing automation can be simple... And extremely powerful.

Danny Decker is a speaker, author, podcast host, direct-response copywriter, and marketing consultant for ambitious entrepreneurs. In 2018, he successfully sold his marketing agency which he built from zero to seven figures in just five years, despite operating in a highly-competitive industry.

Danny is the author of Marketing Simplified, available through Amazon and all major book retailers, and he is also the host of several popular podcasts, including the Marketing Simplified Podcast.

Danny is also the co-author of The Automatic Marketing Machine, which he wrote to help ambitious business owners learn how to stop wasting money on marketing that doesn’t work and learn how to instead create simple, effective marketing systems that actually generate a profit.

To learn more about The Automatic Marketing Machine and Danny Decker, please visit:

AutomaticMarketingMachine.com

DannyDeckerMarketing.com

The One About Advertising Grants (with Reynaldo Santana)

Thu, 28 Apr 2022 07:00:11 +0000

Have you ever heard the phrase "do good and make money?" That's a core principle behind today's topic. Not only is it possible for you to add philanthropic activities is an ongoing part of your business, but when it set up correctly, you can take advantage of free advertising opportunities sponsored by none other than Google.

Reynaldo is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. He is an entrepreneur, investor, author, speaker, educator, philanthropist, and contributor with a long list of accomplishments.

Former tech executive whose 10-year career spanned several of the world’s largest military, government agencies, leading award-winning projects for clients including Lockheed Martin, U.S Navy, U.S Air Force, Disney, NASA, BMW and managing a budget of 30 Million.

He also has other non-profit organizations where Reynaldo focuses on underserved communities to teach them about real estate, sales and marketing.

Impact Annex

The One About Growing a Marketing Agency (with Lucas James)

Thu, 21 Apr 2022 07:00:13 +0000

Lucas started his agency Twiz in 2018 with the goal of making a lot of money in order to help a lot of people. During that time, Twiz has gone on to do over $185k per month in revenue.

Today, Lucas spends most of his time running his marketing agency, helping other agency owners scale, and building software to scale everything even faster.

Check Out Lucas' Podcast Here

The One About The Power Of Community In Business Growth (with Dornubari Vizor)

Thu, 14 Apr 2022 07:00:13 +0000

Many of the world's most successful businesses have a secret that's responsible for their growth. They invested time and energy in building relationships with their customers... through community.

Some do it by holding events in the places of business. Others are active locally, sponsoring already existing communities. Some have chosen to go online, creating LinkedIn or Facebook groups... or, in increasing numbers, private communities outside of any social media platform.

Today's guest, Dornubari Vizor, is the creator of one such platform that enables businesses, course and digital product creators, coaches, trainers, and others to grow through community.

Starting out his entrepreneurship journey, Dornubari first worked to help authors launch best-selling books using quiz funnels and later launched LeadQuizzes, a lead quiz, and survey platform.

Now he's developed GroupApp, the community platform for knowledge businesses. GroupApp brings your community, online courses, and digit products into one platform. Seamlessly engage with your members, share your knowledge, and get paid.

Try GroupApp

Find Dornubari on LinkedIn

The One About Connecting & Engaging With Customers Through Stories (with Deirdre Tshien)

Thu, 07 Apr 2022 07:00:14 +0000

Marketing can be a real chore for businesses. Especially when there is such hunger for constant content - both on social media and via email. Most businesses solve the problem by deciding to do nothing at all. Others do something... but poorly. And very few invest the time and energy to plan and produce content that's both useful and meaningful.

In this episode, we dive into all of this with Deirdre, Founder & CEO of Capsho, software that helps entrepreneurs turn their stories into a bank of captions and emails. She is also the creator of Viralocity Marketing, author of The Traffic Formula and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast.

She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running and closing businesses.

With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).

Check out Capsho

The One About Managing & Marketing Your Reputation (with Shawn Hill)

Thu, 31 Mar 2022 07:00:14 +0000

Shawn Hill is the Community Director for NiceJob, reputation marketing software for businesses. Shawn teaches how to help create a community that empowers great companies to get the reputation they deserve and achieve true customer-driven growth.

Discover more about NiceJob at get.nicejob.com

The One About The Three Business Growth Pillars (with Simone Vincenzi)

Thu, 24 Mar 2022 07:10:30 +0000

Simone Vincenzi is a multi-award winning serial entrepreneur and author who had helped people to launch more than 500 profitable businesses before he reached the age of 30.

He writes for Forbes, Entrepreneur Magazine, The Huffington Post and regularly features on tv and radio talking about entrepreneurship and the current small business landscape.

He works with startup entrepreneurs and experts who want to grow their existing business as well as multi-millionaires who want to launch new ventures.

Learn more about Simone's work at www.gtex.org.uk

The One About Marketing Processes and Systems (with Adi Klevit)

Thu, 17 Mar 2022 07:00:15 +0000

I'm a huge proponent of systems in business. Systems for hiring and onboarding employees... systems for managing money,... systems for selling... and, yes, even systems for marketing.

Adi Klevit is the founder of the Business Success Consulting Group, a team of experienced professionals working together to provide business owners, entrepreneurs, and key executives with strategic implementation, process improvement and documentation, and long-lasting systems necessary to support business expansion.

In this episode, Adi shares her insights into how to be systematic about your marketing.

Learn more about Adi at bizsuccesscg.com

The One About Pet Industry Marketing (with Philip Hill)

Mon, 07 Mar 2022 08:04:56 +0000

You've probably heard of marketers who specialize in one industry or another, like the automotive industry, or law firm advertising. But have you ever heard of a marketing agency that specializes in pet industry? Now you have!

Because on this episode oh, you'll be meeting Phillips Hill, founder and CEO of Purebred Marketing, a digital marketing agency that specializes in driving growth for pet related direct to consumer brands.

Learn more about Purebred Marketing here and connect with Philip at linkedin.com/in/philip-hill

The One About "Partnerships" In Marketing (with Alex Glenn)

Thu, 03 Mar 2022 08:05:05 +0000

In this episode, we're pulling back the curtain on how marketing agencies operate. Or, perhaps, how smart ones do. That's because we're talking about the strategic partnerships that often exist between agencies and the companies behind the marketing tools they employ.

David's guest on this episode is Alex Glenn, former digital agency owner, VP of Growth, and now founder of Partnerprograms and Partnerhub.

The One About Direct Mail Marketing (with David Foley)

Mon, 28 Feb 2022 08:00:07 +0000

Long before the internet came along, businesses had to get the word out about their products and services. One of the ways they did this was through a medium known as "direct mail." While many overlook this marketing channel these days, those in the know, understand there is still a huge opportunity (perhaps more than ever in the past) by using it.

David Foley is a lifelong marketing and advertising practitioner with special expertise in database/direct marketing.

David can be found at https://85percentopenrate.com

The One About Marketing & Selling Courses (with Marcio Santos)

Thu, 24 Feb 2022 08:00:10 +0000

Marcio Santos is the founder of Nerd Digital and has worked with creators like Khe Hy from Radreads, Ted Seides from Capital Allocators, Robbie Crabtree from Performative Speaking, and more to grow their business.

His specialty is coaching course creators to hit 6-figures in sales in six months or less. He's also a proud father of two boys, happily married, and a fan of chess.

Check out Marcio's free course calculator at nerddigital.com/david

The One About Explosive Growth (with A.M. Williams)

Mon, 21 Feb 2022 08:00:14 +0000

Coach A.M. Williams is a Business Growth Coach & Strategist who specializes in transforming small businesses into fast growth companies. He works with them to achieve explosive growth while minimizing additional costs.

He is the owner of A.M. Williams Coaching Co., LLC and has personally coached and trained numerous executives, professionals, coaches and consultants over the past 15 years in the art of leverage to achieve greater business success.

Having been diagnosed with incomplete paraplegia (extreme weakness in legs), Coach A.M. has discovered the gift of challenges, and has mastered the art of transforming adversity into one’s greatest advantage. He also is one of the Best-Selling authors of the book “Resilience: Turning Setbacks into Comebacks”. Coach A.M.’s magnificent obsession is helping high performing professionals and entrepreneurs use leverage to create the life they want.

For more info on Coach A.M. Williams, go to www.coachamwilliams.com

The One About Extraordinary Experiences (with Michael Giffiths)

Thu, 17 Feb 2022 08:00:10 +0000

Michael Griffiths is the founder and creator of The Partnership Club.

The #1 tribe for consultants around the globe that want to be surrounded by other high level thinkers who challenge, push and inspire them to greatness.

Michael has created 7 business over the past decade and sold 6 of them along the way.

Having left the teaching profession in 2009 he has gone on to be seen as the leading authority around the globe on referral marketing and helping consultants to be more remarkable profitable and impactful in their business.

Using neuroscience, brain chemicals, human biology, primal instincts along with referrals, networks and partnerships, Michael teaches consultants all over the globe how to dominate using ‘Human Marketing’ to stand out from their competitors and truly inspire their clients to be the hero in their own journey.

Michael’s mission is simple… To Inspire one million consultants every year to play a bigger game in their business, to win every day and to be more profitable than ever before so they can contribute and help change society for the better.

Learn more about Michael at www.michaelgriffiths.com.au

The One About Simple & Effective Local Marketing (with Brian Ostrovsky)

Mon, 14 Feb 2022 08:00:15 +0000

Marketing can be overwhelming for a small business. Especially when you're trying to target a small audience in a local community. But marketing doesn't need to be all that complex. In fact, most businesses simply need to solid foundational elements in place.

Brian Ostrovsky is the founder and CEO of Locable which provides free and low-cost local marketing tools. He is also the author of “Marketing 3-4-5™: The Business Owner's Guide to Effective Local Marketing in 15-Minutes or Less.”

Brian has taught Marketing 3-4-5™ to thousands of small businesses with dozens of local workshops with Main Streets and state programs around the US - the Tour continues in 2022.

Learn more at locable.com

The One About Leadership and Behavioral Psychology (with John Terry)

Thu, 10 Feb 2022 08:00:09 +0000

There's a lot you can learn about a person simply by observing the way they behave. And when you understand how someone thinks, learns, and makes decisions, it's a lot easier to know how to sell to them... or support them as a service provider.

John Terry knows this topic well. As a two-time martial arts Hall of Fame inductee, John brings years of black belt experience to helping people, young and old, discover and develop the Black Belt Leader witihin and lead themselves with Black Belt Excellence. They can then use their leadership and influence to create high-performance, people-centric, values-based, non-leader-dependent teams and make an impact right where they are.

John brings a warm sense of humor and a quick wit that immediately connects with his audience as he delivers an insightful message that inspires and motivates, while challenging those in the audience to grow and aspire to greatness.

A best-selling author and in-demand international public speaker, John serves as an Executive Director and President's Advisory Council member with The John Maxwell Team. He is also a DISC-certified human behavior consultant, a Real-Life Management Master Trainer, and a CTAA-Accredited Emotional Intelligence Coach & Practitioner.

As a certified speaker, trainer, and coach, John applies the same "Black Belt" principles he learned in the martial arts to teach leadership, team-building, influence, and communication. Although not everyone will earn a black belt in martial arts, John believes anyone can learn to live life as a Black Belt Leader in Life and live life with Black Belt Excellence.

When you are looking or "Black Belt" quality results in leadership, communication, personal development, or relationships, John delivers black belt excellence in coaching, mentoring, and training with wit and wisdom. After all...why JUST be a leader, when you can be a Black Belt Leader?

Learn more at beablackbeltleader.com

The One About Learning From The Old Master (with Csaba Borzasi)

Mon, 07 Feb 2022 08:00:11 +0000

We're so often caught up in the "new" and "now" that we neglect to consider what happened in the past. This is very true when it comes to marketing. In fact, there is a huge amount of historical marketing data and a wealth of materials that most marketers (let alone business owners) have no idea exists. That's a shame, because there are powerful lessons within that material.

Thankfully, there are scholarly experts like our guest, Csaba Borzasi, who know how to mine for the gold within ad campaigns from the past... and show us all how to model their success.

Csaba calls himself an "Emotional Response Marketer," which is another way of describing his ability to extract action from consumers of the copywriting and marketing presentations he creates. In addition, Csaba is a trainer of others who wish to leverage the power of direct response copywriting to move their businesses forward.

Discover Csaba's work at gameofconversions.com and steal the “Secret Recipe” behind 100 of the Most Profitable Ads of All Time… HERE

The One With Brilliant Email Marketing Tips (with Meera Kothand)

Thu, 03 Feb 2022 08:00:09 +0000

If you're familiar with the daily inbox routine of click, delete... click, unsubscribe, then you might want to give a listen to this insightful episode about improving your own email marketing before your emails suffer the same fate.

Our guest, Meera Kothand, is an email marketing strategist and 3X Amazon Best-selling Author, publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018, and 2017 and the popular CREATE Planners.

Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success, and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year old daughter.

Learn more about Meera at meerakothand.com

The One About Creating Easy Video Marketing Content (with Mike Cheng)

Mon, 31 Jan 2022 08:00:10 +0000

We're well into the 21st century, and yet technology still can be scary and overwhelming for many of us. Especially when we want to use technology to be creative in our marketing. This is a particular challenge in a culture that values video as a communication channel. After all, creating videos can seem like a huge project to take on.

Thankfully, our guest, Michael Cheng, has a solution to make the entire process MUCH simple than you might think.

Michael is the co-founder of Lumen5, an online video creation platform with over a million users worldwide. He started Lumen5 with a vision to democratize video creation so that anyone can easily produce engaging video content without prior video editing experience.

Lumen5 has seen rapid growth in recent years and was featured on the Globe and Mail's 2021 list of top 100 fastest growing companies in Canada.

Be sure to set up your free account today at lumen5.com

The One About Connecting With Client Where They Are (with Dennise Kowalczyk)

Thu, 27 Jan 2022 08:00:10 +0000

Too often, we try to communicate with our clients in a way that's comfortable for us, instead of adapting our communication style to meet them where they are. This can lead to misunderstandings and frustration on both sides.

By meeting clients where they are, we can ensure that we're communicating effectively with them and establishing a strong working relationship. In today's episode, we'll discuss some different ways to meet clients where they are, as well as the benefits of doing so.

Our guest for this episode is Dennise Kowalczyk, who describes herself as a multi-potentiality who divides her time between growing a consulting business with producing a podcast and convening groups of people to get the most out of life.

Dennise got my start in the world of community radio as a volunteer at XPN in Philadelphia, PA, and really went to town with her passion at KBOO Community Radio in Portland, OR.

Currently, she hosts and produces a podcast called BroadBand The Podcast where she shares her discoveries and includes conversational, curiosity-driven interviews. When Dennise is not podcast or running her monthly dinner club, she guides clients through online marketing activities through her consultancy, CTD Creative.

Find Dennise on LinkedIn and at CTD Creative

The One About Effective Email Content (with Emily McGuire)

Mon, 24 Jan 2022 08:00:11 +0000

First there was the email newsletter. Then there was the "news and special offers" email subscription. But today's consumers don't want to waste time or energy in their inbox. Which is why it's important for businesses to focus on creating more engaging and effective email content.

That's why we've invited Emily McGuire, Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio, to join us on this episode.

As someone who honors the grit it takes to get through this world, Emily appreciates ways to work smarter, not harder.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, she loves sharing the mistakes and strategies of email marketing done well.

Here's where you can find Emily:

flourishgrit.com/speaking

linkedin.com/in/mcguireemily

instagram.com/flourishandgrit

The One About Health & Wellness Marketing (with Andrew Wallis)

Thu, 20 Jan 2022 08:00:15 +0000

Has your business been getting away from you? Is it out of control? In this episode you'll learn how to take back control of your business in small bite-sized actions performed on a consistent basis.

Andrew Wallis ditched his comfy C-suite job, popped his laptop into his backpack, and hit the road in pursuit of freedom and living life on his terms. His mission is to help you identify your “star qualities” and develop your unique voice, so you can effortlessly communicate from the heart and attract an audience of raving fans.

To learn more about Andrew, visit

Visit me at my digital home at www.andrewwallis.me or search him out online @AndrewWallisHQ

The One About Consumer Behavior (with Michael Solomon)

Mon, 17 Jan 2022 08:00:13 +0000

Today's consumer is a very different person than he or she was even a decade ago. In this episode we'll be exploring how to rethink many of the basic assumptions we make about our customers.

Michael “wrote the book” on understanding consumers.

Literally.

Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers

Michael’s mantra is: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries to make them more consumer-centric. He is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time, and he is a Contributor at Forbes.com, where he writes about current trends in consumer behavior. His latest book, The New Chameleons: How to Connect with Consumers Who Defy Categorization, reveals why many of the important assumptions we make about consumers are obsolete today.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Find Michael at michaelsolomon.com

The One About Markeding (with Lorrie Thomas Ross)

Thu, 13 Jan 2022 08:00:11 +0000

Nope, that's not a typo... “markeding” is a mashup of Marketing + Education = markeding® (get it?).

The concept is the brainchild of Lorrie Thomas Ross, the CEO of Web Marketing Therapy Inc., a marketing agency that diagnoses, prescribes, and guides healthy, sustainable marketing solutions and Wild Web Women, coaching and marketing support to help digital women grow gorgeously. Lorrie is staging a peaceful revolution on the way that people and companies think about and approach marketing.

Web Marketing Therapy

LorrieThomas.com

WildWebWomen.com

The One About Old School Marketing for Online Businesses (with Michael Epstein)

Mon, 10 Jan 2022 08:00:27 +0000

In a world over digital overload, consumers crave real, tangible connections and experiences with the businesses they buy from. Direct mail, specifically personalized postcards, is memorable and drives high ROI at a lower cost than you'd expect.

Michael Epstein has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. He's now an investor and principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign.

Learn more about PostPilot and try it free at postpilot.com

The One About The Three Marketing Questions (with Wayne Mullins)

Thu, 06 Jan 2022 08:00:09 +0000

Wayne Mullins is on a similar mission to mine... to help businesses think and act more strategically in their marketing. To that end, he's devised three critical questions each and every business should be asking about its marketing. These questions are at the core of our discussion on this episode.

Wayne is a husband, father of 4, founder, CEO, entrepreneur, and author. He’s a generous soul, a risk-taker, and an out-of-the-box, against the grain thinker & leader. Over the past 20 years, Wayne Mullins has scaled multiple companies and helped hundreds of entrepreneurs do the same with their companies. Wayne influences more than 250,000 entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries – from every corner of the globe.

You can find Wayne at uglymugmarketing.com

The One About Getting Back To Fundamentals (with Leon Streete)

Mon, 20 Dec 2021 08:00:13 +0000

So many businesses overcomplicate marketing. In fact, many jump past the basics, and shoot themselves in the foot as a result. That's why it's so important to get back to the fundamentals of marketing.

Leon is a visionary Marketing Coach obsessed with simplifying the often complex world of marketing into its essential components, how to persuade a person to buy from us with integrity and emotion that invokes a positive result.

His experience spans many different projects and over 20 years, meaning he speaks from doing what he loves to talk about most.

He is not a theorist, but a real business owner with a passion for marketing

Find Leon at...

facebook.com/leonstreetespeaker

youtube.com/user/leonstreete

The One About Writing Your Emails in the Right Voice (with Heather Cherry)

Thu, 16 Dec 2021 08:00:06 +0000

We're at again, talking about email marketing (one of my favorite topics). In this episode, we welcome Heather Cherry, a Copywriter at Heather Cherry Consulting Co, a freelance agency offering marketing copywriting and content creation.

Heather has been writing professionally for over 13 years. She has been published in SELF, Forbes, Pittsburgh Parent, Nanny Magazine, and Scribd. She published a marketing guidebook, Market Your A$$ Off. She has also worked as a Journalist for The Ridgway Record. She holds a master’s degree in Professional Writing from Chatham University. Heather specializes in authentic storytelling, email marketing, content marketing, and website copywriting.

Find Heather at www.heathercherry.com

The One About Challenger Brands (with Lisa Genovese)

Mon, 13 Dec 2021 08:00:12 +0000

What's a Challenger Brand?

As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. BottomLine’s global team helps clients implement kick-ass strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins.

Find Lisa at wearebottomline.com

The One About Using One Piece of Content to Multiply Your Reach (with Justin Nassiri)

Mon, 06 Dec 2021 08:00:15 +0000

Justin Nassiri is the founder of Captivate.ai, which turns a podcast into a month of data-driven, snackable content for social media.

He served in the US Navy on submarines, is a Stanford MBA, and lives in Denver, Colorado.

Learn more about Captivate here

The One About Effective & Consistent Content Marketing (with Alison Ver Halen)

Mon, 29 Nov 2021 08:00:12 +0000

Alison Ver Halen is a content marketer and SEO strategist who founded her company, AV Writing Services, LLC, to help more people expand their online presence and position themselves as thought leaders.

You can connect with Alison at https://www.linkedin.com/in/alison-ver-halen/

The One About Having The Right Foundation For Your Marketing (with John Timmerman)

Mon, 22 Nov 2021 08:00:18 +0000

John Timmerman is the founder & CEO of Good Monster, a strategic marketing agency that helps growth-focused businesses through profitable marketing and advertising strategies.

In addition to being the leader of a global team of revenue drivers and brand builders, John is also the Co-founder of NoBulCON, a business conference and workshop series with speakers like Gary Vee, David Meltzer, Shay Rowbottom, and more, and the founder of Jaxon Jovie, an American-made denim brand.

His expertise is the driving force behind transforming operations, culture, marketing, sales, and leadership to drive efficient, effective, and remarkable results in a digital age.

You can learn more about John here: https://linktr.ee/johntimmerman

https://thegoodmonster.com/

The One About GPT-3 and AI Writing (with Pankil Shah)

Tue, 16 Nov 2021 08:01:47 +0000

Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create create web content.

Try Outranking for Free Here

The One About Smart Content Marketing (with Brian Casey)

Mon, 15 Nov 2021 08:00:12 +0000

Brian Casey is the lead content marketing coach at IMPACT, an inbound marketing agency that teaches companies how to become the most trusted voice in their space.

IMPACT

Find Brian on LinkedIn

The One About Small Business Technology (with Josiah Philipsen)

Mon, 08 Nov 2021 08:01:05 +0000

It's crazy how much businesses rely on technology these days... and yet, when something goes wrong (like we lose access to the internet or someone hacks our database), we don't know what to do or how to fix it. That's where the expertise of our guest comes in...

Josiah Philipsen is the owner of NextTech Consultants. They use technology to free up time in your business allowing you to focus on what you do best -- growing your business. As a business owner and father of three boys he understands the importance of simplifying your life. His favorite conversations are about family, business, and tech.

NextTech Consultants

The One About Next Level Search Engine Optimization (with Joe Balestrino)

Mon, 01 Nov 2021 07:00:12 +0000

Search engine optimization is a complex topic. For instance, there are lots of different techniques, strategies and tips that you can make use of. Some work better than others. Others are great but will only work in specific situations or for certain website types. So there really is no wonder why this topic tends to confuse a lot of people.

In this episode, we welcome SEO expert Joe Balestrino, who sheds some light on how to think about traffic from search engines both more broadly as well as more strategically.

You can find and connect with Joe at joebalestrino.com

The One About Personal Branding (with Heather H. Bennett)

Mon, 25 Oct 2021 07:00:11 +0000

The word "branding" typically conjures up thoughts of logos, color schemes, and other design elements to represent your business. But personal branding is different. Personal branding is about how you show up as an individual both online and off.

In this episode, we welcome Heather H. Bennett, a marketing strategist and personal brand coach with over 20 years of experience. Drawing from a background in Research and Development, a University of Illinois MBA, and a Northwestern University Social Media Marketing Certification, Heather coaches her clients to create strong, authentic, and unique brands through her business, Creative Brand Coach.

Visit Heather's Website

Connect With Heather on LinkedIn

The One About Getting Your Business Noticed With Publicity (with Jill Lublin)

Mon, 18 Oct 2021 07:00:08 +0000

Have you ever looked at an article in a magazine or newspaper about a competitor and thought to yourself, 'I wish that could be me'?

Or maybe you've sat back and watched as a business has hit the media running with some national exposure, and thought 'how do I get to where they are?'

Well in this episode, we'll be chatting with Jill Lublin, an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals.

Jill is the author of 4 Best Selling books including "Get Noticed...Get Referrals" (McGraw Hill) and co-author of "Guerrilla Publicity" and "Networking Magic." Her latest book, "Profit of Kindness" went #1 in four categories.

Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media.

Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

publicitycrashcourse.com/freegift

jilllublin.com

The One About Viral Video Ads (with Joseph Wilkins)

Mon, 11 Oct 2021 07:00:07 +0000

You know those videos that you see and they surprise and delight and just make you laugh? Those are the videos we're talking about on this episode.

As it turns out, there's a magical formula to creating these videos. There are certain elements that have to be there for them to go viral.

Our guest, Joseph Wilkins, founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.

As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action.

With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."

FunnySalesVideos.com

HowToMakeAVideoGoViral.com

The One About Strategic Gifting (with Swire Ho)

Mon, 04 Oct 2021 07:00:09 +0000

If you've ever seen a wall full of refrigerator magnets, you've seen a promotion in action. Businesses use promotional products like magnets, paper weights, and more to market their brand and build lasting relationships with the people they impact.

But promotional products don't have to be merely functional. They can be used to share messages that help your business stand out, develop awareness about your brand, and even convey authentic messages about who you are as a company.

So what kind of promotional products should you give away? What's the difference between low-cost and high-end promotional products?

We'll answer these questions and more with our guest, Swire Ho.

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.

garudapromo.com

The One About Making Websites Easier for Small Businesses (with James Hipkin)

Mon, 27 Sep 2021 07:00:06 +0000

For a small business, website design is one of the most important aspects of their marketing. But the DIY options are limited hard to use for someone who isn't technical. And hiring a designer can be very expensive. This article will explore some of the challenges that come with designing your own site and what to do if you want to take on this endeavor.

On this episode, we'll also discuss an affordable solution for your company's web needs.

Our guest, James Hipkin, has been involved in marketing and advertising at a high level for more than 40 years. His clients appreciate his no-nonsense, jargon-free approach. He explains the ins and out of digital marketing in a way that they grasp, appreciate, and find useful.

Visit inn8ly.com here

The One About Search Engine Optimize (with Wendell Jordan)

Mon, 20 Sep 2021 07:00:09 +0000

If you’re a small business owner, chances are that search engine optimization is something you’ve heard of. But if you don’t have a marketing background, it can be confusing and overwhelming to know how to use SEO tactics for your own business.

There are many different types of SEO strategies out there and not all of them will work for every business (nor should they even be considered to begin with). That's why we're going to talk about the basics today- what SEO is, why it matters for local businesses, and how simple changes can help improve your rankings on Google.

Wendell Jordan Jr. is a passionate and dedicated professional in web designing and the digital marketing sector. He has 10 years of experience in sales and marketing. Currently, he is the owner of Jordan Marking Consultants, a digital agency focused on high ROI marketing solutions. Jordan and his expert team promote businesses with compelling digital marketing strategies and deliver measurable outcomes in real-time.

Find Wendell's Website Here

Find Wendell on LinkedIn

The One About Robot Scribes (with David Wachs)

Mon, 13 Sep 2021 07:00:10 +0000

Remember how your mother taught you to "always write a thank you note" when someone give you a present or invites you over for dinner? Emily Post style etiquette may no longer be common, that's no excuse to take a pass on sending notes.

We're not talking text message or emails. What we're talking about here is actual cards in the mail. Why cards? Because they're less and less common which makes you and your message stand out more than ever before.

Our guest, David Wachs is a serial entrepreneur. His latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect.

Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012.

Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. ??David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine.

Try Handwrytten Here (use discount code "podcast")

The One About Doing Business Your Way (with Viv Guy)

Mon, 06 Sep 2021 07:00:19 +0000

As a business owner, it's your job to be creative and innovative, and run your business on your term. You should not have to change the way you operate or what you do just because of how the market expects you to behave. It is crucial that entrepreneurs stay true to their vision in order for them to succeed in today's competitive marketplace.

In this episode, we welcome Viv Guy. Viv is a born entrepreneur. Setting up her first award winning business from scratch at the age of 22 and growing it to a turnover of £1.5 million a year (yep, she says she was “clueless but determined and relentless!”), Viv's learned what it is to grow a successful and profitable business from scratch, not once ...three times.

Viv’s continued doggedly determination is now focused towards helping service-based business owners to get consistent clients and build their businesses in a totally feel good, ‘aligned’ way while working just 20 hours a week.

Viv is passionate about entrepreneurs creating businesses and lives that feel great through working in a totally aligned way.

Find Viv Guy Here

Viv's Facebook

Viv's Instagram

Also...

Discover Your Marketing Superpower Quiz

Discover your own feel-good marketing strategies to grow your business in a way that actually works for YOU.

Focus For Freedom Workshop

In this 90 minute workshop I take you through:

How to find out where to actually spend your time for maximum results and profits.
How to find your flow state by identifying what strategies & tactics are actually in alignment for you and energize rather than drain you.
How to design your business backwards so that YOU come first.
How to set boundaries for balance.

The One With A Guy Who Knows A Guy (with Michael Whitehouse)

Mon, 30 Aug 2021 07:00:27 +0000

You know that saying, "it's not what you know, it's who you know?"

Being well connected isn't just about getting jobs. It can also be helpful in making friends, finding business partners, or simply finding a solution to a problem at hand. And by being connected to the right people, you too can get introductions and referrals that will help improve your life. In this episode we'll talk about how easy it is for anyone to get more out of their connections when they have the right tools at their disposal!

In this episode, we speak with Michael Whitehouse, A.K.A. the Guy Who Knows A Guy. Michael is author of the book, "Guy Who Knows A Guy," as well as host of the podcast of the same name. Today he is a mindset coach and motivational speaker who has produced over 300 podcast episodes in the past year among his various platforms including his daily Morning Motivation podcast.

Find Michael at guywhoknowsaguy.com

The One About Rapidly Overcoming Your Obstacles (with Erin Pheil)

Mon, 23 Aug 2021 07:00:12 +0000

Getting to the root cause of a problem can not only help you solve it but many other obstacles as well. In fact, creating a change in your life doesn't have to take a long time nor does it have to be difficult.

Erin Pheil and her team provide ultra-rapid, guaranteed, root problem removal for your mind. Leaders and entrepreneurs hire them to help them get out of their own way by rapidly and permanently identifying and eliminating their biggest mental roadblocks like perfectionism, procrastination, fear of success, fear of failure, fear of being seen, anger, difficulty saying no, imposter syndrome, etc., because most leaders get stuck or find themselves in their own way at SOME point along their journey.

Bottom line: the work Erin and her coaches do allows leaders to completely eliminate their stickiest blind spots, fears, insecurities, self-doubt, imposter syndrome, and anxieties holding them back in just an hour or two a week, guaranteed.

Erin's MindFix Group

The One About Using Follow-Up Systems (with Ely Delaney)

Mon, 16 Aug 2021 07:00:14 +0000

In today's competitive market, the average lead turns into a sale within five to six months. That means that if you're not following-up with your prospects and staying in front of them until they're ready to buy, you are leaving money on the table.

The best way to get ahead is by turning every prospect into a customer for life. Lead follow-ups are just one aspect of this strategy and there is no time more opportune than now for these actions.

In this episode, we welcome Ely Delaney, the Automated Systems Strategist and is also known as “The People Whisperer”.

He’s the co-founder of Purple Knight Marketing, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE.

He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits”

With a passion for connecting people, his best-selling training course “Networking Like A Rockstar” has over 1350 students registered globally. Ely helps speakers, authors, and coaches automate their follow-up to grow their business without having to have an MBA from MIT.

He’s the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar!

Connect With Ely Here

The One About Self Image (with Joanna Makris)

Mon, 09 Aug 2021 07:00:14 +0000

For anyone, self image is important. But when you're a professional, how you see and feel about yourself can be reflected in the work you do and how your clients perceive you. Fortunately, our guest in this episode helps professionals, entrepreneurs, and business owners with their self image.

Joanna Makris comes from and lives in Greece. She is known as “The Inspired 360ᵒ Success - speaker, trainer, coach - who is totally obsessed with mindset and leadership”. She works with ambitious Greek speaking career builders around the world to turn their work-life trade off stress into a win-win experience and joyfully skyrocket their current results. Her passion is to share and inspire new awareness and mindset breakthroughs to stop sacrificing success in one area of life for another, tear down invisible barriers and achieve high level-no-guilt performance for personal and professional life success that “lasts and brings back the smile on your face!”

Prior to choosing this career path, Joanna enjoyed a 15+ yr successful banking career serving from a number of leadership positions in large organizations, such as Citicorp, working with people across the globe, while trying to juggle all other areas of her life. She transitioned to her own coaching, speaking, training business, became a founding partner with the John Maxwell Team and for the last 15 years has been living a life she loves, without sacrificing her career for her life or the other way round. Doing what she’s passionate about (nearly forgetting she’s working!) by helping others bring “Inspired 360ᵒ Success” to their life, while enjoying her family life, looking after herself and building great relationships!

Connect Joanna on LinkedIn

The One About Creating And Scaling Your Online Course (with Stephen Caffery)

Mon, 02 Aug 2021 07:00:22 +0000

First there was the book, now there's the online course. That is to say, if you want to be seen as an authority in your industry, an online course helps a lot! But there are a number of ways to publish a course online. One of the easiest is to use a marketplace like Udemy. That's good because the marketplace has a built-in audience.

But there are other things to keep in mind. For instance, if you're publishing an online course, or any course for that matter, how do you maximize control over your potential sales and overall revenue?

It's a question to think about.

If you don't want to sell your course on the marketplace of Udemy, how else can you publish an online course?

In this episode, we welcome Stephen Caffery, Creator of the Million Dollar Course Creator Program™ and the Risk Reversal Roadmap Call.

Stephen and his team help successful course creators and instructors with business-related courses on platforms like Udemy deliver high-value courses, high-ticket programs and earn over seven figures per year.

Through the Million Dollar Course Creator Program™, they do this through a customized approach that helps successful course creators and instructors transform their courses into comprehensive high-ticket programs that guarantee results.

How To Get Nine Times The Prospects To Raise Their Hand and Ask For More Details From You

stephencaffery.com

The One About Expanding Your Market Reach Through Language (with Wendy Pease)

Mon, 26 Jul 2021 07:02:20 +0000

With the world becoming more connected and interconnected every day, it is important for businesses to have access to the right translation services when expanding their business into new countries. There are a lot of great websites like Babylon and Google Translate that can help people with realtime translations in over 90 languages. But those tools won't know the local culture well enough to tell you if your translated marketing message will work in new markets.

Wendy MacKenzie Pease is the owner and president of Rapport International, a metro-west Boston translation and interpretation services company specializing in marketing, legal, and medical/life sciences translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.

Wendy is a creative entrepreneur with an MBA from the Tuck School of Business at Dartmouth College and a BA in Foreign Service & International Politics from Penn State. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad.

In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.

Learn more about Wendy Pease here

The One About Licensing Your Expertise To Others (with Shadeed Eleazer)

Thu, 22 Jul 2021 07:00:22 +0000

Even if you don't have a lot of time to learn about marketing, advertising, and sales to grow your revenue, you're going to want to tune in to this episode. That's because this podcast will show you how you can sell your knowledge with absolutely no marketing or sales skills and make money from it. You don't have to be an expert on anything - as long as you have knowledge in a field that is valuable to someone who is willing to buy it, then you can make money from selling intellectual property.

Our guest for the episode is a Shadeed Eleazer, a US Navy Veteran and Baltimore's leading Small Business Advisor. Experts and Entrepreneurs hire Shadeed to help them convert their signature online programs and best selling books into license-ready curriculum that is sold to corporations, universities, and government agencies. This increases recurring revenue for business and solves the problem of the time for money exchange for his clients.

Grab your copy of Shadeed's Licensing Execution Plan here

The One About Converting Your Audience To Buyers (with Kimberly Weitkamp)

Mon, 19 Jul 2021 07:02:20 +0000

Many businesses suffer from having too many prospects and not enough customers. Building an email list or getting lots of followers on social media is one thing but converting those subscribers and followers into customers tends to be elusive for many of us.

In this episode of more perfect marketing we speak to a conversion expert about how to move more folks from the prospect column to the buyer column.

Kimberly Weitkamp is a conversion copywriter, marketing strategist and podcaster.

As creator of the Audience Conversion Method and host of the Audience Converter Podcast for Community Leaders, she helps community leaders, coaches and course creators convert their audience from strangers to loyal fans.

Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She’s helped people increase their open rate up to 80%, hit their first-ever 6-figure launch and double conversions on their landing pages. She loves talking marketing, travel and all things sci-fi.

Find Kimberly at theaudienceconverter.com

The One About Permission-Based Selling (with Lois Koffi)

Thu, 15 Jul 2021 07:00:54 +0000

When most professionals hear the word "sales," they instantly feel a sense of dread. You can just picture the person's face when they think about selling, and it is grimacing in disgust.

But sales doesn't have to be like that! Sales can actually be an enjoyable experience if you're trying to sell something ethically. In this episode, we discuss the idea of permission-based selling with our guest, Lois Koffi.

Lois is a professional speaker, sales trainer, coach, and Ironman Triathlete that has coached thousands of people in business and healthy lifestyles for the last 22 years.

She pivoted, like many in 2020, without having an email list or podcast or tribe online - having focused on face-to-face sales for over 20 years.

She went from 0 sales online to 5 figures a month in less than 6 months with permission-based lead generation online and now coaches, affiliate marketers, and speakers hire her to do the same - pivoting in 6 months guaranteed to live their best life. She now is at multiple five figures a month in 9 months of starting at ground zero online.

She loves affiliate marketing as well and is really passionate about sharing her story and resources through her top 20 podcast.

Get access to Lois' course (for free) at: loiskoffi.com/getleads (use code MASTERY at the checkout)

The One About Demonstrating Your Expertise With A Book (with Nathan Segal)

Thu, 08 Jul 2021 07:01:06 +0000

Nathan Segal has worked as a writer and marketer for 23 years. He has been published over 1,000 times in magazines all over the world and has written 11 book, mostly about computer graphics and photography. He worked as an Associate Editor at WebReference for 5 years and took care of all of the content on their site. His current work is How to Position Yourself as an Expert in Any Industry, where he shows business people how to become the go-to person in their field, by writing a short book which they give away.

Learn more about Nathan Segal here

Download: "How to Position Yourself as an Expert in Any Industry"

The One About Hosting Virtual Events Online (with Steve Eriksen)

Mon, 05 Jul 2021 07:00:13 +0000

Virtual events have fast become a simpler (and less expensive) alternative to hosting live in-person events. Whether it's a conference, a summit, a 3-day event, a webinar, a list-building giveaway, or any other kind of virtual event, we all now have the ability to reach a wider audience online without the hassle or expense of travel. Virtual events give presenters and participants the ability to build authority, pre-sell an audience, as well as build their email lists.

And yet, just like with traditional offline events, there's a lot of coordination involved. That's where Steve Eriksen and EventRaptor come in.

Steve Eriksen is an integration specialist and automations nerd. In his previous role as the Chief Technology Officer for Mary Morrissey, an 8-figure life coach certification organization, he was responsible for all the tech that went into their events with thousands of attendees. When Steve hosted a summit for his own coaching business, he couldn't find a good system to help him run his event. So he's taking his technical background in the events space, along with his real-world experience as an event host, and creating EventRaptor, a system that makes virtual event management easy.

Learn more about EventRaptor here

Get Steve's FREE Virtual Event Checklist

The One About Bacon and Toilet Paper (with Brian Basilico)

Thu, 01 Jul 2021 07:00:44 +0000

The word "marketing" means different things to different businesses. Often it's an afterthought. Or a mystery. But when a business becomes enlightened about the ideal ways to market to their ideal client... that's when the magic happens.

And the man to show them those ideal ways is none other than Brian Basilico, the award-winning author of the best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” and his latest book, "Toilet Paper Math!” He was honored as one of the Top Marketers to Follow in 2018. Brian is an Online Marketing Strategist with over 40 years of marketing experience and the owner of an award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is world-renowned for his LinkedIn Training and Innovative Content Marketing Strategies and was one of the first 1000 people to join the Social Network in 2004. Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc., magazines, With over 600 episodes, his show “The Bacon Podcast”, is ranked as one of the Top 100 Marketing Podcasts on iTunes, and was also recognized by Inc. Magazine as one of their top 35 business podcasts.

Find Brian and his many resources here.

The One About Email Marketing for Small Business (with Rob Fortier)

Mon, 28 Jun 2021 07:00:46 +0000

Email marketing can be highly effective at growing your bottom line... through both higher sales as well as longer retention of existing clientele. The challenge for many businesses is know what to write and how often.

Thankfully, Rob Fortier has some answers.

Rob is a content marketing coach. His goal is to help coaches, consultants and solopreneurs better understand how to develop and nurture the relationship with their email subscribers, as well as harness the power of their email lists by offering content that inspires, educates, and entertains. He teaches strategies to get writing done quickly, even for those that don't think they are good writers.

Find Rob at robfortier.com

The One About Niche Marketing (with Gavin Lira)

Thu, 24 Jun 2021 07:00:03 +0000

There's this crazy notion that in business it's possible to serve anyone and everyone, and do so sustainably. So many businesses try to be all things to all people. And yet, when it comes to marketing, most businesses try to capture the attention of everyone... usually because they're afraid they will miss out on potential customers if they don't offer everything their competitors do. However, this approach leads to a downward spiral where a business tries to produce and sell more products or services and spreading themselves thin. But when you focus on a narrower target or niche audience, the sky's the limit.

In this episode, we welcome Gavin Lira, Founder and CEO of the Empathy Firm which specializes in helping create niche authority for their clients.

Find out more about Gavin's firm at empathyfirm.com

The One About Creating Strategic Alliances Through Podcasting (with Phil Pelucha)

Mon, 21 Jun 2021 07:02:49 +0000

There are a great many ways to grow your business. Former pro-footballer (that's soccer for us crass Americans) Phil Pelucha has discovered a highly unusual (and highly effective) way to do so.

Phil is a coach, consultant, and & the host of Billionaires in Boxers where he empowers current and future industry leaders.

Through a unique mixture of Podcasting, Broadcast media and live events, Phil is renowned for his ability to introduce high-growth potential organizations, from both the emerging and established markets to the most innovative investors.

You can find Phil at: billionairesinboxers.com or on LInkedIn

The One About Credibility (with Mitchell Levy)

Thu, 17 Jun 2021 07:00:26 +0000

Credibility is the most important driver of customer loyalty. Customers are more likely to buy from a company if they perceive it as being credible. And yet, credibility is often overlooked as a key operating factor in business.

That may change for you, after you listen to this episode of More Perfect Marketing.

Our guest, Mitchell Levy, has interviewed over 500 thought leaders from across the world on their credibility which led him to uncover amazing insights on what credibility really is and why it’s important in today’s world, making him the go-to expert on credibility. He's been a Silicon-Valley based Thought Leadership Evangelist for 25 years, chairman of the board of a NASDAQ-listed company, and is a TEDx/Commencement speaker.

Mitchell is also an International bestselling author of over 60 books and has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books.

You can find Mitchell and information on the various sites mentioned in this episode here:

credibilitynation.com

mitchelllevy.com

mitchelllevy360.com

Incidentally, the word "credibility" can be heard on this episode 31 times.

The One About Podcasting for Business (with Naresh Vissa)

Mon, 14 Jun 2021 07:01:36 +0000

Podcasting can bring a lot of benefits to your business. It's easier than ever before to start and maintain a podcast, and it only takes about an hour per week that you invest in the project. You'll also get great SEO benefits from podcast hosting sites like Libsyn or Podcast.co, which will help you rank higher on Google searches for relevant keywords.

Podcasts are also easy to monetize with sponsorships or affiliate promotions if you're interested in making some money off your show. And don't forget how much fun it is!

In this episode, we're joined by a guy who literally wrote the book on podcasting. Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with leading corporations and is a multiple bestselling author.

NareshVissa.com

KrishMediaMarketing.com

The One About Value Based Marketing (with Megan Brame)

Thu, 10 Jun 2021 07:00:14 +0000

When it comes to marketing, most business think about how to best showcase their product or service without worrying about the customer or what they want. However, by understanding and educating your customers on what they are looking for, you're likely to make a better connection with your ideal customers more easily. This is the general premise behind value based marketing, which focuses on the needs of the customer instead of focusing solely on a company's products or services.

On this episode, we speak with a master of value-based marketing, Megan Brame. Megan is a 5x award-winning Advanced Digital Marketing Strategist who helps entrepreneurs develop marketing campaigns that create ride-or-die fans for life.

Find Megan at meganbrame.com

The One About Managing All Your Marketing Systems Effectively (with Lydia Sugarman)

Mon, 07 Jun 2021 07:00:15 +0000

Lydia Sugarman works with companies from 1-100 people to work better...together. That means seamless marketing and sales technology to manage your customer lifecycle from first touch.

Find Lydia at Venntive.com

The One About Creating And Launching Your Own Online Business (with David & Dana Hagstrom)

Thu, 03 Jun 2021 07:01:04 +0000

Creating a new business (or an "encore career") online can be confusing. It's easy to get overwhelmed, and not know where to start. Or worse, start in the wrong place, and fail fast.

David and Dana Hagstrom are hired by second career, Christian coaches and affiliate marketers to help them build a profitable business online. To do this, David and Dana have designed and perfected Your Pathway to Profit, an all-inclusive, step-by-step process that alleviates overwhelm so you can build a profitable online business that will ultimately leave a legacy for your loved ones. The Hagstroms retired from their respective careers as a pastor and paralegal and are now living the dream in Mexico. In addition to working one-on-one with their private coaching clients, and consistently delivering relevant content and value to their community, David and Dana are both published authors and speakers. They will show you how to thrive with ease while honoring God in your business.

Find David & Dana at davidndana.com

The One About The Power of Voice in Advertising (with Michael Holmes)

Mon, 31 May 2021 07:00:15 +0000

The power of the human voice is a powerful tool in advertising. The emotional and meaning-carrying qualities allow for an increased level of engagement with the listener or viewer. In fact, research has found that people remember up to 60% more when they hear information as opposed to reading it. Voice-based advertising can be used on radio, television, YouTube, and other social media platforms.

On this episode, I'm delighted to welcome Michael Holmes, a writer, voice actor, and producer of radio and television commercials, audio-for-video, in fact just about anything involving the spoken word. He produces for retail, education, corporate, and government.

Find Mike at: michaelholmesvoice.com

The One About Learning Lessons from Disney (with Vance Morris)

Thu, 27 May 2021 07:00:16 +0000

Disney is one of the most well known companies in the world, and it's no wonder why. With movies, theme parks, TV shows, and more all over the globe Disney has made an impact on people everywhere. In this episode, Vance Morris joins us to talk about some of what make Disney worth studying and how other businesses can model after their knowledge, systems, and success!

Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as a leader in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the Longest Reigning Marketer of the Year.

Find Vance at DeliverServiceNow.com

The One About Creating and Bringing a New Product To Market (with Ron Richard)

Thu, 20 May 2021 07:00:13 +0000

Creating and launching a new product can be an adventure. And while it's become easier and easier to launch digital products into the market, we shouldn't forget about physical products. In this episode, we speak with Ron Richard, a seasoned expert specializing in the medical device, medical diagnostic, and life science market segments.

With over 35 years of experience in the Medical Industry, having gained extensive knowledge and experience in respiratory, pulmonary, and sleep medicine.

Ron's involvement in owning and operating home care companies, sleep laboratories, manufacturers, and distribution businesses became instrumental in developing and designing several products used in the treatment and diagnosis of chronic health care conditions. Ron's passion for his work has resulted in launching over 40 major products resulting in sales of over $1B.

In 2004, Ron was awarded “Home Care Person of the Year” followed by Top Tech Executive in 2011 in San Diego and with 17 patents in the medical field under his belt all while launching over 40 new products, managing sales in Asia, Europe, and South America, and formulating new product FDA submissions, coordinate registration processes for security protocols of HIPAA/PCI/ISO/HITRUST, medical device, medical diagnostic, and life science market segments for 25 years. BLD Consulting formed in 2011 was only a natural progression in Ron’s career which became a center stone of all his collective expertise in the Medical Industry focusing on sales, marketing, digital, web design, and overall supporting medical device manufacturers, hospitals, homecare, physician-based businesses, as well as clinical trials.

During his involvement as an inventor, investor, and entrepreneur, Ron worked with investors and helped them turn their ideas, as they mulled over a cup of coffee, into a product that benefits people worldwide. Ron’s book, “Someday is TODAY!” walks you through the invention process, taking drawings scribbled on a napkin to a patented product sold on shelves.

You can find Ron and his book at: inventingstartstoday.com

The One About Data Analytics (with Belle Niba)

Mon, 17 May 2021 07:00:15 +0000

Ah, data analytics... could there be a more exciting topic when it comes to marketing your business? Probably. But without knowing and tracking the right metrics, you could be making all kinds of bad, wrong, or ill-informed decisions.

In this episode, I'm delighted to welcome the amazing Belle Niba, Executive Director at African Ubora, a digital media and marketing company that supports small businesses to effectively compete in a global economy. Belle is also the Founder of African Vibes, a media brand that celebrates contemporary Africa.

Find Belle at:

https://www.linkedin.com/in/belleniba/

https://uboramarketing.com/

The One About Storytelling in Business (with Mary Moss)

Wed, 12 May 2021 07:00:10 +0000

Stories are the fundamental building blocks of human culture. We, as humans, love to tell stories. Stories are the most powerful way to connect with people and share ideas. We all have stories in our lives and they all shape who we are.

Stories are a powerful way to communicate with people, sometimes more so than facts and figures. Stories are the most natural way for humans to communicate. It's how we've learned from each other since the beginning of time.

In this episode, I welcome Mary Moss, an emerging writer in Christian non-fiction & poetry genres, her stories are eclectic & vividly written with core Christian values at their heart. She’s a creator of unique opportunities for writers to share their works, tell their stories and earn money! Mary’s on a mission to help you divinely design your words to heal the world.

Find Mary at http://linktr.ee/themarymoss

The One About Public Relations (with Tracy Lamourie)

Tue, 04 May 2021 19:00:13 +0000

In this episode, we welcome Tracy Lamourie, a high profile international award winning publicist. Tracy is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.

You can find Tracy at lamouriemedia.com

The One About Authenticity (with Lizi Mahoney)

Thu, 29 Apr 2021 07:00:13 +0000

In this episode, More Perfect Marketing welcomes our very first guest - the energetic and brilliant Lizi Mahoney. Lizi is a Norwegian raised, American based entrepreneur, digital marketing specialist, investor, mentor, knitter, philanthropist and mother of four based in Dallas, Texas.

You can find her agency at healthyboundariesmarketing.com

https://www.linkedin.com/company/healthy-boundaries-marketing/

The One About Being Unique

Sat, 24 Apr 2021 17:27:47 +0000

A unique selling proposition or USP is a way to succinctly outline how your business, product, or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over the competition.

In this episode, we look at some examples of USPs, and discuss ways you can create your own unique positioning.

The One About Direct Mail

Fri, 23 Apr 2021 15:12:40 +0000

Direct Mail marketing is often overlooked. But it shouldn't be. For businesses small and large, it can offer a tremendous return on investment... when done properly. In this episode will talk about some of the ways that you could be using Direct Mail Marketing in your business.

Mentioned in this episode:

CardsForClients.com

Postcard Mania

The One About Expanding Your Marketing Channels

Thu, 22 Apr 2021 15:16:17 +0000

Sometimes the marketing channels you using just aren't cutting it... and you need to find a way to expand or start using additional ones. In this episode we explore how to do that and what criteria to consider.

The One About Facebook Ads

Wed, 21 Apr 2021 14:34:44 +0000

Facebook ads can be highly effective... but most businesses fail to see the success with them they've been promised. In this episode, we explore the basics of Facebook ads (and some more advanced concepts) to help make sure you approach this marketing tactic in the right way.

The One About Branding vs. Direct Response

Tue, 20 Apr 2021 14:07:08 +0000

Too often we confusing marketing with branding.... specifically "visual branding." And that's a mistake. Because you need to also need to use direct response marketing practices so you can tell prospects how to take action on your offer. That doesn't mean you throw "branding" out the window, though... This episode is all about how branding and direct response work together.

The One About Creating Habits

Mon, 19 Apr 2021 20:49:46 +0000

In this episode, we explore the steps to creating solid productivity habits in your business... be it for the creation of marketing assets or anything else. Solid productivity habits will help you get more dine in less time

The One About Lead Magnets

Sun, 18 Apr 2021 15:43:55 +0000

There's nothing worse than using a lead magnet to collect prospect contact info that has nothing to do with your business. In this episode we talked about how to properly align your lead magnet with your offer

The One About Systems

Sat, 17 Apr 2021 22:03:06 +0000

Sure, the word "systems" might sound a bit boring, but, trust me... investing a few minutes as we discuss "marketing systems" could change the way you do business. Enjoy!

The One About Your Audience

Sat, 17 Apr 2021 17:59:12 +0000

There's a simple, yet powerful idea that can and should be driving your marketing... it has to do with your audience, and what they can tell you about how to market to them. In this episode we explore the why and how behind this concept.

What's "More Perfect" About Marketing?

Sat, 17 Apr 2021 04:29:59 +0000

In this first episode we explore a few of the essentials businesses SHOULD consider when it comes to their marketing.

[MPM Live] How To Make It Intentionally Easy For Customers To Buy From You

Mon, 27 Jan 2025 08:00:39 +0000

Ever found yourself frustrated by how hard it can be to make a purchase or book a service?

On this episode of More Perfect Marketing Live, we explore a crucial yet often overlooked aspect of business success: making it as easy as possible for your customers to say "yes."

This concept can dramatically impact your business, whether you're an independent contractor or a large corporation.

We often overlook how minor obstacles in the purchasing or booking process can create significant friction. For instance, imagine heading to an online store only to abandon your cart because the checkout process is too complicated. Or consider an ultra-busy home service provider who misses calls, resulting in losing potential clients. These small inconveniences could drive customers away and cost you dearly.

Simplifying the customer journey is more than just making a good impression; it’s about enhancing efficiency and boosting sales. This episode explores how businesses, large and small, can identify and remove these roadblocks, fostering a smoother transaction funnel and ultimately driving greater success.

Links Mentioned: thepreparedgroup.com/book

[MPM Live] Why Building Trust Is Your Secret Weapon For Growth

Mon, 06 Jan 2025 08:00:23 +0000

In an era where the digital marketplace is teeming with strategies to win over customers, one approach often remains overlooked: leveraging your existing satisfied clients to bring in new business. It's more than just a strategy; it's about creating a self-sustaining engine that turns your delighted customers into your most effective salespeople. On this episode of More Perfect Marketing Live, we explore the untapped potential of referral marketing and how it can transform your business's revenue channels.

Building a strong, reliable stream of referrals can be a game-changer for your business. Not only does it cost less than traditional advertising, but it also brings in high-quality leads who are more likely to convert. However, it’s not just about asking your clients to “tell a friend." It involves a systematic approach to building trust and leveraging social capital. Imagine turning every happy customer into an advocate who can't stop talking about your services. That's the real power of referral marketing.

In the episode, we explore the different ways you can build a robust referral system. It's about understanding the practical elements as well as the psychological aspect behind the relationships you build with your clients. By the end, you'll not only want to revamp your referral strategy, but you'll also understand why it’s crucial for the longevity and growth of your business.

Links Mentioned:

https://thepreparedgroup.com/book

[MPM Live] Maximize Your Marketing Impact With Strategic Positioning

Mon, 23 Dec 2024 08:00:38 +0000

How is it that some businesses thrive while others struggle to stay afloat, even when they offer similar products or services? The answer often lies in how a business positions itself. This episode of More Perfect Marketing Live explores an insightful concept: the importance of making your business distinctive by focusing on a specific problem for a specific audience. This episode will make you rethink your approach to problem-solving and how you market your business.

As I recently observed at a conference in Oregon, businesses that carve out a niche or a specific problem to solve are often more successful than those that try to be all things to all people.

Why is that?

When you try to appeal to everyone, you end up diluting your brand and making it challenging for potential clients to remember what sets you apart. However, when you focus on a single problem or target a specific audience, your brand becomes memorable and attracts customers looking for exactly what you offer.

[MPM Live] Targeting The Right Audience For Maximum Marketing Impact

Mon, 16 Dec 2024 08:00:36 +0000

Businesses often jump straight into marketing without a clear strategy. They see someone else's success and assume the same approach will work for them, but that's rarely the case. On this live-streamed episode of More Perfect Marketing Live, I discuss the importance of a tailored marketing strategy and explore several key elements that should be at the forefront of your marketing efforts:

Understand Your Goals: Before launching any marketing campaign, you need to clearly define what you want to achieve. Are you looking to attract new customers, increase your revenue, or something else? Knowing your objectives will guide your strategy.
Assess Existing Resources: Evaluate your current marketing efforts and their effectiveness. Look at what’s working and what isn’t. This evaluation helps in reallocating resources to strategies that are more likely to succeed.
Know Your Audience: Understanding who you are marketing to is essential. This involves knowing their needs, preferences, and behavior. Are you targeting a general audience or a specific niche? Tailoring your message to the right audience increases the chances of success.
Metrics and Evaluation: Setting up metrics to measure the success of your campaigns is crucial. Determine what numbers you should be monitoring to evaluate the effectiveness of your marketing activities. This might include metrics like conversion rates, customer acquisition costs, or engagement rates.
Strategic Planning: A well-thought-out marketing plan can save you from unplanned expenses and efforts that yield little to no results. Focus on strategic initiatives that align with your business challenges and have a clear purpose.

I encourage you to explore these concepts further with the help of our new book, "The Prepared Marketing System."

Links Mentioned:

thepreparedgroup.com/book

[MPM Live] The Art Of Differentiating Your Business

Mon, 25 Nov 2024 08:00:32 +0000

Businesses are constantly vying for attention, and standing out can seem nearly impossible.

The secret? It's all about finding your unique selling proposition (USP). This mysterious yet crucial element can spell the difference between your business merely surviving and truly thriving. On this episode of More Perfect Marketing Live, we explore the intriguing concept of the USP and why it's a game-changer for any business looking to set itself apart.

Understanding what makes your business unique isn't just about flashy slogans or catchy ads. It's about genuinely identifying what sets you apart in a meaningful and compelling way. It's about effective communication—helping potential customers understand why they should choose you over anyone else. Think of it as the cornerstone of all your marketing efforts, providing a clear and concise message that resonates with your target audience.

Links Mentioned: https://thepreparedgroup.com/book

[MPM Live] How To Eliminate Spray And Pray Marketing

Mon, 11 Nov 2024 08:00:16 +0000

Marketing is a super-competitive activity... and many businesses inadvertently adopt a haphazard approach, hoping that something—anything—will stick and bring in customers.

But what if the "spray and pray" and "throwing spaghetti at the wall" techniques are not just ineffective, but detrimental to your business?

On this episode of More Perfect Marketing Live, we explore this critical topic and provide a roadmap to ensure your marketing dollars are well spent.

Haphazard marketing, often described with terms like "random acts of marketing" or "throwing spaghetti at the wall," can drain resources without yielding meaningful results.

These scattershot efforts miss the mark because they lack strategic focus. It's a common trap for businesses to fall into, especially when bombarded with numerous marketing channels promising the world with minimal effort.

Understanding why this approach fails and learning to replace it with a systematic, customer-centric strategy is essential for the success of any enterprise.

When businesses operate without a clear plan, they risk enormous waste—of time, money, and effort.

For small businesses, this waste can be particularly catastrophic, affecting not just the bottom line but the overall quality of life of business owners. Imagine sacrificing personal goals, such as a family vacation, to fund a marketing campaign that ultimately flops. It’s not just frustrating; it’s avoidable.

Tune in to discover just how to avoid this fate.

Links Mentioned: https://thepreparedgroup.com/book

[MPM Live] End The Revenue Roller Coaster For Good

Mon, 21 Oct 2024 07:00:11 +0000

It’s something every business owner, whether managing a small enterprise or a large corporation, has experienced but rarely talks about— the unpredictable and often nerve-wracking revenue roller coaster. Why is revenue one month booming and the next plummeting?

On this episode of More Perfect Marketing Live, we tackle this very issue, providing actionable insights and practical advice for maintaining steady, predictable growth.

Understanding the reasons behind fluctuating revenue isn't just for the number crunchers. It's crucial for anyone looking to build a sustainable business. The unpredictability of revenue can lead to sleepless nights and anxiety, distracting from your core mission. Worse yet, constant revenue swings can put your business at risk, blocking you from planning effectively, investing wisely, and ultimately growing your venture to its full potential.

In this episode, my guest and business partner Ken Cook, who has years of experience working with small and large businesses alike, explains why this phenomenon happens and shares expert advice on how to break free from this cycle.

With proven strategies and straightforward steps, Ken reveals how setting aside time to work on the business, not just in it, can set the foundation for stability. He emphasizes the unparalleled importance of sales pipeline management and maintaining consistent sales efforts, no matter how overwhelming your to-do list may become.

Links Mentioned:

thepreparedgroup.com/book