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<description><![CDATA[<p><b>The Clean Marketing Success Formulas Podcast</b> is the go-to resource for <b>Pressure Washing, Window Cleaning, and Paver Sealing</b> business owners looking to <b>scale, systemize, and succeed</b>.</p>

<p>We dive deep into <b>real-world success stories, expert interviews, and battle-tested strategies</b> covering everything from <b>prospecting and lead generation</b> to <b>sales, closing deals, marketing, and the systems that drive long-term growth</b>.</p>

<p>Discover the <b>exact formulas</b> top industry professionals use to attract high-paying clients, convert leads into loyal customers, and build businesses that run efficiently and profitably. Whether you're just starting or aiming for seven figures, this podcast gives you the <b>playbook to dominate your market</b>.</p>

<p><b>It’s time to clean up in business—let’s go!</b> 🚀</p>]]></description>
<itunes:subtitle>Proven success formulas for scaling, selling, and systemizing your exterior cleaning business.</itunes:subtitle>
<title>Home Exterior Cleaning Success Formulas</title>

<copyright>2025 Clean Marketing</copyright>
<itunes:author>David Kunstek</itunes:author>
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  <itunes:name>David Kunstek</itunes:name>
  <itunes:email>davidk@pageonewd.com</itunes:email>
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<link>https://cleanmarketing.net/</link>

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  <description>
    <![CDATA[<p>Anthony Locke is the owner of a fast-growing window cleaning company in Louisville with 17+ years of field experience in window cleaning and exterior services. In this episode, he breaks down how he rebuilt and scaled his business after relocating markets, growing from $75K in annual revenue to nearly $600K, with a clear path toward $850K+. His background includes storefront route building, residential and commercial window cleaning, and bundled exterior services such as roof and house washing.</p>

<p>He teaches a practical, field-tested growth model for window cleaning businesses: storefront route seeding for baseline cash flow, strict hourly production KPIs, service bundling, minimum job pricing, and hiring based on revenue thresholds. The conversation covers man-hour targets, technician structure, supervisor timing, admin hiring stages, and how systems and trainers replace owner dependency. He also details his estimating process, package pricing psychology, and how to increase ticket size per visit instead of chasing more leads.</p>

<p>This episode helps pressure washing, window cleaning, and home service operators who want predictable revenue and operational control. It is especially useful for owners stuck on the truck, early-stage operators building their first route, and growth-stage companies trying to scale past the owner-operator ceiling using staffing, systems, and production metrics.</p>]]>
  </description>
  <itunes:title>Anthony Locke: From $75K to $600K — The Window Cleaning Growth Blueprint</itunes:title>
  <title>Anthony Locke: From $75K to $600K — The Window Cleaning Growth Blueprint</title>

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    <pubDate>Wed, 11 Feb 2026 20:00:26 +0000</pubDate>
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    <![CDATA[<p>In this episode, David Kunstek is joined by Conor Zimmerman, Operations Manager at Clean Marketing, to break down real performance data from some of their most successful home exterior cleaning clients. Conor shares behind-the-scenes insights into how top-performing pressure washing, paver sealing, and house washing businesses are generating consistent leads using Facebook ads, strong follow-up systems, and smart campaign structures.</p>

<p>You’ll learn exactly what separates average contractors from the ones dominating their local markets. From why cost per message matters more than vanity metrics, to how lifetime customer value impacts real ROI, this episode goes deep into what actually works in home service marketing. Conor also explains how Facebook’s algorithm learns, why patience is critical in the first 60–90 days, and how simple strategies like before-and-after images, aggressive offers, and bundling services can massively increase conversions.</p>

<p>This episode is perfect for pressure washing companies, window cleaners, roof washers, paver sealing businesses, and any home service owner who wants predictable growth. If you’re tired of guessing with your marketing and want to understand how real contractors are scaling with ads, follow-up systems, and smart sales processes, this episode will give you a clear blueprint to follow.</p>]]>
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  <itunes:title>Conor Zimmerman: Inside the Numbers – What Our Top Home Exterior Cleaning Clients Are Doing Right</itunes:title>
  <title>Conor Zimmerman: Inside the Numbers – What Our Top Home Exterior Cleaning Clients Are Doing Right</title>

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    <pubDate>Tue, 03 Feb 2026 20:00:22 +0000</pubDate>
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    <![CDATA[<p>Tom Jarrett is the founder of Wonder Washers, a fast-growing exterior cleaning company serving multiple counties in New Jersey. Starting in 2022 with zero industry experience, Tom transitioned from being an auto mechanic and handyman into running a full-service pressure washing and window cleaning business. In just a few years, he’s grown Wonder Washers into a multi-truck operation with full-time employees and a strong local reputation built almost entirely on referrals and organic marketing.</p>

<p>In this episode, Tom breaks down exactly how he scaled from a one-man handyman operation to approaching $200,000 in annual revenue. He shares his real-world approach to pricing jobs, choosing the right equipment without overspending, and why relationship-based marketing beats paid ads for most local home service businesses. Tom also explains how using simple tools like a CRM, customer follow-ups, and consistent social media content helped him stand out in a crowded market.</p>

<p>This episode is perfect for pressure washing, window cleaning, roof cleaning, and other home service business owners who want to grow without complicated systems or massive ad budgets. If you’re starting from scratch or stuck under six figures, Tom’s story shows how focusing on customer experience, referrals, and smart operations can realistically take you from a solo operator to a six-figure business.</p>]]>
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  <itunes:title>Tom Jarrett: From Handyman to $200K — Building a Profitable Exterior Cleaning Business</itunes:title>
  <title>Tom Jarrett: From Handyman to $200K — Building a Profitable Exterior Cleaning Business</title>

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      <link>https://cleanmarketing.net/</link>
    <pubDate>Mon, 02 Feb 2026 20:00:00 +0000</pubDate>
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  <description>
    <![CDATA[<p>Chisum Proctor is a home service entrepreneur with over a decade of experience in window cleaning, exterior services, and seasonal businesses. Starting from basic window cleaning, he transitioned into higher-value services like landscape lighting and holiday lighting, successfully operating across multiple states and building a profitable, scalable service business.</p>

<p>The episode breaks down practical strategies for growing a home service business, including lead generation through Facebook ads, handling estimates, pricing services, building systems, and using communication as a competitive advantage. Chisum shares real-world lessons on scaling, managing teams, shifting into higher-ticket services, and overcoming common challenges like poor follow-up, weak systems, and fear of growth.</p>

<p>This episode is ideal for pressure washing, window cleaning, roof cleaning, paver sealing, and other home service business owners who want to increase revenue, improve marketing, and move from low-ticket jobs to higher-profit services. It’s especially useful for entrepreneurs looking to build predictable lead flow, close more deals, and create long-term growth in their local service business.</p>]]>
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  <itunes:title>Chisum Proctor: From Window Cleaning to High-Ticket Lighting</itunes:title>
  <title>Chisum Proctor: From Window Cleaning to High-Ticket Lighting</title>

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    <pubDate>Fri, 30 Jan 2026 10:01:19 +0000</pubDate>
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  <description>
    <![CDATA[<p>The <b>Clean Marketing Success Formulas Podcast</b> is the go-to resource for pressure washing, window cleaning, roof washing, and home exterior service business owners who want to scale smarter, systemize operations, and win bigger jobs. In this episode, <b>David Kunstek</b> sits down with Tyler Haley, owner of <b>Xcure 365</b>, to break down how he built a six-figure exterior cleaning business and secured a $500,000 multi-year commercial contract in under two years.</p>

<p>Tyler shares real-world lessons from the field, including how to transition from small residential jobs into profitable commercial work, how to price services without undercutting yourself, and why relationships and professionalism matter more than flashy tactics. The conversation dives into estimating, bundling services the right way, building operational systems, and using SEO and local visibility to attract higher-quality leads that turn into long-term clients.</p>

<p>This episode is a must-listen for pressure washing, window cleaning, paver sealing, and home service business owners who want to move beyond hustle mode and build a scalable, profitable company. Whether you’re just getting started or pushing toward six and seven figures, this breakdown gives you proven strategies you can apply immediately to dominate your local market and grow with confidence.</p>

<p>It’s time to clean up in business — let’s go. 🚀</p>]]>
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  <itunes:title>Tyler Haley: How Xcure 365 Landed a $500K Commercial Contract</itunes:title>
  <title>Tyler Haley: How Xcure 365 Landed a $500K Commercial Contract</title>

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    <pubDate>Thu, 29 Jan 2026 18:16:34 +0000</pubDate>
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  <description>
    <![CDATA[<p>In this game-changing episode, Luke Catlett reveals how he transformed his struggling window cleaning business from near-failure to a $176K success story as a solo operator.</p>

<p>Learn his insider strategies for lead generation, sales techniques, and how cutting-edge AI automation helped him overcome early business challenges.</p>

<p>Luke shares candid insights on qualifying leads, building client trust, and scaling a service business without burning out. Whether you're a home service entrepreneur or looking to level up your business, this episode is packed with actionable tactics that can help you turn potential into profit.</p>

<p>Join David Kunstek and Luke Catlett as they break down the blueprint for turning a simple window cleaning business into a thriving enterprise.</p>

<p>Key topics include:</p>

<p>- Overcoming startup struggles</p>

<p>- Effective lead generation</p>

<p>- Sales strategies that work</p>

<p>- AI and automation in service businesses</p>

<p>- Building a profitable solo operation</p>

<p>Go to the episode page here: https://cleanmarketing.net/window-cleaning-secrets-from-zero-to-176k-as-an-owner-operator/</p>]]>
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  <itunes:title>Window Cleaning Secrets: From Zero to $176K As An Owner Operator</itunes:title>
  <title>Window Cleaning Secrets: From Zero to $176K As An Owner Operator</title>

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      <link>https://cleanmarketing.net/window-cleaning-secrets-from-zero-to-176k-as-an-owner-operator/</link>
    <pubDate>Sun, 23 Mar 2025 17:14:04 +0000</pubDate>
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  <description>
    <![CDATA[<p><b>Podcast Episode Description:</b></p>

<p>In this episode, we sit down with <b>Nick Flemion</b>, the powerhouse behind Central Virginia Power Washing, who scaled his business from a part-time side hustle to nearly <b>$1 million in revenue</b>—all while maintaining <b>35% net profit margins</b>. 🚀</p>

<p>Nick shares the <b>exact sales, follow-up, and closing strategies</b> that helped him consistently close deals at a <b>50%+ rate</b>, retain <b>hundreds of repeat customers</b>, and dominate his local market. From <b>cold outreach tactics</b> that generate tens of thousands in revenue during the off-season to <b>automation systems</b> that ensure no lead slips through the cracks—this episode is packed with actionable insights.</p>

<p>💡 <b>What You'll Learn:</b></p>

<p> ✅ The follow-up system that adds <b>$50K+ in slow seasons</b></p>

<p> ✅ How to structure quotes for <b>higher close rates and bigger tickets</b></p>

<p> ✅ The power of in-person estimates and strategic upselling</p>

<p> ✅ Why most service businesses fail at follow-ups—and how to fix it</p>

<p> ✅ How Nick leverages Google reviews (850+ ⭐⭐⭐⭐⭐) to <b>outshine competitors</b></p>

<p> ✅ The <b>mindset shift</b> that took him from a $10K side hustle to a 7-figure business</p>

<p>Whether you’re a <b>home service pro, entrepreneur, or sales-focused business owner</b>, this is your <b>masterclass in lead generation, sales, and closing deals with confidence.</b></p>

<p>🎧 <b>Tune in now and transform your sales game!</b></p>]]>
  </description>
  <itunes:title>Sales, Systems, and Scaling: Nick Flemion’s Blueprint for Success</itunes:title>
  <title>Sales, Systems, and Scaling: Nick Flemion’s Blueprint for Success</title>

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      <link>https://cleanmarketing.net/</link>
    <pubDate>Wed, 05 Mar 2025 17:08:47 +0000</pubDate>
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  <description>
    <![CDATA[<p>Welcome to another episode of Clean Marketing! I'm your host, Dave Kunstek.</p>

<p>Today, we have a special guest who understands the crucial role of following up in the home service industry.</p>

<p>Introducing James Baskin of Outsource Kings, the mastermind behind call center employee management.</p>

<p>The magic behind his success? It's simple: timely, persistent, and effective follow-up with leads.</p>

<p>Today, we'll dive into James' journey, how he transformed challenges into opportunities, and the importance of swift and effective follow-ups, especially for pressure washing companies.</p>

<p>Our episode today is titled: 'Wash, Rinse and Repeat: The Art of Effective Follow-Up for the Home Service Cleaning Industry.'</p>

<p>So, if you're in the home service industry and struggling with managing leads or converting them, this episode is a gold mine for you. Let's get started!</p>]]>
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  <itunes:title>Episode 2: Wash, Rinse, Repeat: The Art of Effective Follow-Ups in the Home Exterior Cleaning Industry</itunes:title>
  <title>Episode 2: Wash, Rinse, Repeat: The Art of Effective Follow-Ups in the Home Exterior Cleaning Industry</title>

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    <pubDate>Wed, 23 Aug 2023 15:08:27 +0000</pubDate>
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  <description>
    <![CDATA[<p><b>What Makes A High Performing Facebook Ad For Pressure Washing Work</b></p>

<p>In this episode David Kunstek &amp; Connor Zimmerman  of the clean marketing team go through all the aspects of what it takes to make Facebook ads work for your pressure washing business.</p>

<p>This includes the areas of:</p>

<ol><li> Your Offer</li><li> The Creative</li><li> The Ad Text</li><li> The Market You Were Running The Ads In</li><li> Your Reviews</li><li> Your Social Media Presence On Facebook</li><li> The Channel That You Receive Your Leads From And Communicate With Them On</li><li> Follow Up On Leads</li><li> Method Of Quoting</li></ol>

<p>There are no secrets held back in this episode,  we talk about and detail the literal framework that we use to build High performing ads used in more than a thousand campaigns over the last 3 years.</p>]]>
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  <itunes:title>What Makes A High Performing Facebook Ad For Pressure Washing Work</itunes:title>
  <title>What Makes A High Performing Facebook Ad For Pressure Washing Work</title>

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    <pubDate>Thu, 29 Jun 2023 19:46:29 +0000</pubDate>
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