This interview follows on from my recent interview – Why you don’t need a separate AI strategy – Interview with Charlene Li – and is number 586 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Harnessing AI to orchestrate customer experiences at scale – Interviews with Luc Dammann, Nina Caruso & Vivek Pandya of Adobe – and is number 585 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

You can catch up with all of the sessions from Adobe Summit on demand here.

This interview follows on from my recent interview – The future of storytelling – Interview with Charles Melcher – and is number 584 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Moving past bolt-on AI to strategic reimagination – Interview with Don Schuerman of Pega – and is number 583 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Experience is Everything – Interview with Jeannie Walters – and is number 582 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The unstructured data revolution in CRM – Interview with David Roberts of SugarCRM – and is number 581 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Closing the experience gap – Interview with Qualtrics executives from X4 – and is number 580 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

• Brad Anderson, President of Products, UX, Engineering & Security;
• Mark Hammond, SVP Core AI - starting at 14:59;
• Assaf Keren, SVP and Chief Security Officer - starting at 14:59; and
• Ali Henriques, Executive Director of Market Research - starting at 59:19.

We discuss the highlights and themes of the event, the experience gap, the future of AI, and what organisations should be considering, alongside topics such as the role of security and trust in customer experience and synthetic panels, also known as customer simulation models. There’s a lot in there, so do check it out.

This interview follows on from my recent interview – The enduring and evolving ‘craft’ of customer support – Interview with Nick Francis – and is number 579 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – How executives can turn fragmented CX efforts into enterprise-wide customer obsession – Interview with Ray Gerber – and is number 578 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – More Than A Motto – Interview with Justin Robbins of Metric Sherpa – and is number 577 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The split personality disorder plaguing many brands – Interview with Ping Wu of Cresta – and is number 576 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Transforming experience for business outcomes – Interview with Sid Banerjee, Mike Murchison and Paloma Paraja – and is number 575 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The dangers of a CCaaS monoculture – Interview with Paul Hughes of Mitel – and is number 574 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Loyalty is the core economic engine – Interview with Sara Richter and Fred Reichheld – and is number 573 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Accessibility drives customer acquisition – Interview with Joel Kellhofer of SignWow – and is number 572 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Note: Now, I should point out that today’s episode is a little different. Given that Joel is deaf, we are joined by his colleague, Emma McQuillan, Chief Interpreting Officer (CIO) at SignWow, who will be interpreting for us in real time. What I should also point out for those of you watching the video version of this podcast or listening to the audio version, you’ll experience some pauses after I ask my questions as Joel and Emma communicate via sign language before Emma answers the questions on Joel’s behalf. I hope that makes sense.

This interview follows on from my recent interview – From product-led innovation to a service-led experience model – Interview with Deborah Honig of Samsung UK & Ireland – and is number 571 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Automate problems, not just symptoms – Interview with Nick Clark of BCG – and is number 570 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Describing yourself as ‘AI-first’ is a mistake – Interview with Chris Morrissey of Zoom – and is number 569 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Brands should avoid making Gen AI or chatbots their sole frontline – Interview with Phil Regnault of PwC – and is number 568 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Phil and I talk about the recently published results of PwC’s 2025 Customer Experience Survey, which was a US-focused survey, and a recently released fresh cut of their survey featuring exclusive insights from Adobe users. We also talk about how many organisations are still struggling to scale their AI projects, generate meaningful commercial returns, or drive improvements in customer outcomes, and what he sees the most successful companies doing to overcome these challenges. We finish off with Phil’s best advice, his Punk CX brand and his very own good news story.

This interview follows on from my recent interview – Douglas Adams’ Babelfish concept just got much closer – Interview with Sharath Keshava Narayana of Sanas – and is number 567 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Sharath and I talk about the challenges with current translation methods, what they are doing with regards to real-time speech translation, the possibilities that this type of technology offers for customer service and experience and the exciting fact that Douglas Adams’ Babelfish application/device that featured in his book The Hitchhiker’s Guide to the Galaxy is getting much closer. We also finish off with Sharath’s best advice, his Punk CX brand and his very own good news story.

This interview follows on from my recent interview – Twilio’s secret sauce and CarFinance247’s road to success – Interviews from Twilio SIGNAL London 2025 – and is number 566 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Are machines making marketers more human? – Interview with Elizabeth Maxson of Contentful – and is number 565 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Why you need the I4JM in your life – Interview with Mark Smith and Ray Gerber – and is number 564 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Disclosure: I’ve known Mark and Ray for sometime now and have a huge amount of respect for what they have achieved in the past and what they are aiming to do with the I4JM. As they were setting up the I4JM, they invited me to become a Founding Member. I accepted.

This interview follows on from my recent interview – CX is reaching a tipping point – Interview with Jonathan Rosenberg of Five9 – and is number 563 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – How Vodafone, Rabobank and others are driving meaningful results with AI – Interview with Matt Healy of Pega – and is number 562 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Equip people with AI to enable them to lead with emotional intelligence – Interview with Miranda Collard of TP – and is number 561 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Some of the most innovative brands in the world are using AI to create a service dividend – Interview with Tom Eggemeier of Zendesk – and is number 560 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The terms deflection and containment should be banned – Interviews from Cisco’s WebexOne – and is number 559 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The State of Customer Engagement – Interview with Chris Koehler of Twilio – and is number 558 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Closing the CX chasm – Interview with Jamie Anderson of UserTesting – and is number 557 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Creating a customer service system that scales without losing authenticity – Interview with Ty Givens of CX Collective – and is number 556 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Think you know Gen Z? Think again – Interview with Matt Powell of Great State – and is number 555 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Why most brands build chatbots backwards – Interview with Sophie Cheng of Sinch – and is number 554 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The value of hyperpersonalization and the state of CX – Interview with Greg Kihlström of The Agile Brand – and is number 553 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Envisioning a personal AI agent for every customer – Interview with Malte Kosub of Parloa – and is number 552 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Transforming CX with predictable AI and workflow automation – Interview with Rebecca Miller of Pega – and is number 551 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This podcast is sponsored by Pega.

This interview follows on from my recent interview – Overcome incrementality by reimagining customer and agent experience – Interview with NiCE’s CEO and Staysure’s COO – and is number 550 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Following my chat with Scott, I spoke to Alistair Hadfield, the COO of Staysure Group, the UK’s #1 Travel Insurer, about the digital transformation that they are going through, their journey with NiCE and why they chose them and what lessons they have learnt along the way.

This interview follows on from my recent interview – Five blind spots that get in the way of customer understanding and growth – Interview with Toni Keskinen of 180ops – and is number 549 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – SRM and why it matters to growth and customer experience – Interview with Ryan Hamilton – and is number 548 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Employee understanding and cracking the code of a better employee experience – Interview with Annette Franz – and is number 547 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Without context, an insight is worth nothing – Interview with Jochem van der Veer of TheyDo – and is number 546 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Voice still reigns in customer service – Interview with Nikola Mrkšić of PolyAI – and is number 545 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The future of CX and agentic CX – Interview with Sid Banerjee of Medallia – and is number 544 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Customer-centric innovation and Amazon’s PRFAQ – Interview with Marcelo Calbucci – and is number 543 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Lush’s Journey: Balancing Innovation, Empathy, and Customer Care – Interview with Naomi Rankin of Lush – and is number 542 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Omnichannel was a myth – Interview with Gaurav Passi of Zingly – and is number 541 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Why businesses need to invest in both brand and customer experience – Interview with Martin Gill of Forrester – and is number 540 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

You can find out more about the event here. Also, if you use the discount code CXEMEAPUNK, you’ll get 10% off the ticket price.

This interview follows on from my recent interview – Legacy transformation, agentic AI and how to get it right – Interview with Don Schuerman of Pega – and is number 539 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This podcast is sponsored by Pega.

This interview follows on from my recent interview – Starting a resolution revolution – Interview with Tom Eggemeier, Adrian McDermott and Matthias Göhler of Zendesk – and is number 538 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – AI-driven search volumes are exploding and what brands should be doing about it – Interview with Vivek Pandya of Adobe – and is number 537 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The art and the science of listening – Interview with Zig Serafin, Brad Anderson and Isabelle Zdatny of Qualtrics – and is number 536 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Testing and experimentation is everyone’s problem – Interview with Shafqat Islam of Optimizely – and is number 535 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Qualtrics, who recently held their X4 2025: The Experience Management Summit in Salt Lake City on March 18th-20th. I was there, and it was a great event that explored how leading organizations are leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs. We heard from industry leaders and companies, including Autodesk, Ford, USAA and Hilton. Find out more and catch up on the latest news coming out of the event at the Qualtrics website.

This interview follows on from my recent interview – There are five types of loyalty but only two are growing – Interview with Sara Richter of SAP Emarsys - and is number 534 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Qualtrics, ahead of X4 2025: The Experience Management Summit, which is taking place in Salt Lake City on March 18th-20th. It’s set to be an unforgettable event designed to empower you and your organization in leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs. There, you will hear about some of the best customer experience programmes from industry leaders and companies, including Autodesk, Ford, USAA and Hilton. Find out more and register now at the Qualtrics website.

This interview follows on from my recent interview – Harnessing the contact center’s potential as a real-time data gold mine – Interview with Suvi Lindfors of Netigate – and is number 533 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Qualtrics, ahead of X4 2025: The Experience Management Summit, which is taking place in Salt Lake City on March 18th-20th. It’s set to be an unforgettable event designed to empower you and your organization in leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs. There, you will hear about some of the best customer experience programmes from industry leaders and companies, including Autodesk, Ford, USAA and Hilton. Find out more and register now at the Qualtrics website.

This interview follows on from my recent interview – Life Lessons I Learned From Being A Line Cook – Interview with Ari Weinzweig – and is number 532 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Qualtrics, ahead of X4 2025: The Experience Management Summit, which is taking place in Salt Lake City on March 18th-20th. It’s set to be an unforgettable event designed to empower you and your organization in leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs. There, you will hear about some of the best customer experience programmes from industry leaders and companies, including Autodesk, Ford, USAA and Hilton. Find out more and register now at the Qualtrics website.

This interview follows on from my recent interview – The natural home of the contact center is under the CMO – Interview with Alex Levin of Regal.io – and is number 531 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The majority of agents don’t find AI useful in their daily work – Interview with Martin Teasdale and Ed Creasey – and is number 530 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – We got everyone involved in support and made our customer support metrics public – Interview with Kenji Hayward of Front – and is number 529 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Data ontology and rethinking customer support metrics – Interview with Marcel Barrera of serviceMob Inc – and is number 528 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The impact of influencer marketing on customer experience – Interview with Daphne Robertson of #paid – and is number 527 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – An eight-step discovery process to help master the customer experience – Interview with Edwin Margulies of Nextiva – and is number 526 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Pandemic maths and measuring all of marketing – Interview with Gregory Kennedy of Alembic Technologies – and is number 525 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Broken funnels, flywheels and human messaging – Key insights from HubSpot executives at GROW Europe 2024 – and is number 524 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – It’s not about the customer’s journey with our platform, it’s about the customer’s journey – Interview with Nadine Macklin of Carto – and is number 523 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

#GROWEurope2024 #hubspotpartner

This interview follows on from my recent interview – The third wave of customer support – Interview with Natasha Ratanshi-Stein of Surfboard – and is number 522 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Since this podcast was recorded, Surfboard has been acquired by Dialpad. You can find out more here.

This interview follows on from my recent interview – Basketball, false hustle and metrics that matter – Interview with Thomas Laird of Expivia/OttoQA – and is number 521 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The five promises of personalization – Interview with Mark Abraham and David Edelman – and is number 520 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – There are major tectonic shifts taking place in the outsourcing space right now – Interview with Craig Crisler of SupportNinja – and is number 519 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Within five years, contact center agents will become contact center specialists – Interview with Sam Wilson of 8×8 – and is number 518 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Building customer loyalty and a human connection in an increasingly competitive landscape – Interview with Conny Kalcher of Zurich Insurance – and is number 517 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – If it matters for your customer, it’s important – Interview with Tara DeZao, Simon Thorpe and James Dodkins of Pega – and is number 516 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Our conversations cover my guests’ highlights from the event, their perspective on the current state of play in marketing, personalization, customer service, customer experience and the impact of Gen AI on all of the above, amongst a bunch of other things.

This interview follows on from my recent interview – Print-era thinking is holding personalization efforts back – Interview with Vivek Sharma on Movable Ink – and is number 515 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Disclaimer: I partnered with Pega to conduct interviews and provide my perspective on PegaWorld iNspire 2024.

This interview follows on from my recent interview – Agents view agent-assist technology as more important than a competitive salary – Interview with Gopi Polavarapu at Kore.ai – and is number 514 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Hubspot, who have built an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. It’s all very cool so do check them out at HubSpot.com.

This interview follows on from my recent interview – The Brand Connectome™ and why we are doing marketing all wrong – Interview with Leslie Zane – and is number 513 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Hubspot who have built an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. It’s all very cool so do check them out at HubSpot.com.

This interview follows on from my recent interview – The customer isn’t always right – Interview with Daphne Costa Lopes of Hubspot – and is number 512 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Hubspot who have built an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. It’s all very cool so do check them out at HubSpot.com.

This interview follows on from my recent interview – There needs to be a really tight relationship between business strategy and target state architecture - Interview with Cale Urwin of Bupa – and is number 511 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Hubspot who have built an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. It’s all very cool so do check them out at HubSpot.com.

This interview follows on from my recent interview – The ongoing decline of brand loyalty, what’s driving it and what should be done about it – Interview with Simon Morris of ServiceNow – and is number 510 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Disclaimer: I partnered with Pega to conduct interviews and provide my perspective on PegaWorld iNspire 2024.

This interview follows on from my recent interview – We’ve only just scratched the surface of artificial intelligence – Interview with Peter van der Putten of Pega – and is number 509 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Listening and taking action at scale – Interview with Ron Secrist of Citi and Christina Sansone of Dish – and is number 508 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Disclaimer: I partnered with Pega to conduct interviews and provide my perspective on PegaWorld iNspire 2024.

This interview follows on from my recent interview – How to get 2.7mln ‘Mom & Pop’ stores to adopt a new distributive trade platform – Interview with Prashaant Huria of Unilever – and is number 507 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Lessons learnt from testing Copilot for service across tens of thousands of service engineers – Interview with Jeff Comstock of Microsoft – and is number 506 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Personalisation and the pink elephant in the room – Interview with Emma Springham of TSB – and is number 505 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Qualtrics, ahead of the annual gathering of experience leaders at Qualtrics X4 in London on June 6th. There you can hear about some of the best customer experience programmes from industry leaders and companies including Belron, Allianz and Adidas. You can register now at the Qualtrics website.

This interview follows on from my recent interview – Making in-store grocery shopping fun and going viral on TikTok – Interview with David McIntosh of Instacart – and is number 504 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Qualtrics, ahead of the annual gathering of experience leaders at Qualtrics X4 in London on June 6th. There you can hear about some of the best customer experience programmes from industry leaders and companies including Belron, Allianz and Adidas. You can register now at the Qualtrics website.

This interview follows on from my recent interview – If you aren’t fixing the bigger picture, then you are just putting a band-aid on the problem – Interview with Zig Serafin of Qualtrics – and is number 503 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today’s episode is sponsored by Qualtrics, ahead of the annual gathering of experience leaders at Qualtrics X4 in London on June 6th. There you can hear about some of the best customer experience programmes from industry leaders and companies including Belron, Allianz and Adidas. You can register now at the Qualtrics website.

This interview follows on from my recent interview – The Generative AI landscape: The good, the bad and the boring – Interview with Don Schuerman of Pega – and is number 502 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: Today's episode is sponsored by Qualtrics, ahead of the annual gathering of experience leaders at Qualtrics X4 in London on June 6th. There you can hear about some of the best customer experience programmes from industry leaders and companies including Belron, Allianz and Adidas. You can register now at the Qualtrics website.

This interview follows on from my recent interview – Episode 500: Some reflections on the last 13 years – and is number 501 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Why?

Because today, I am celebrating the 500th edition of the podcast!

Woop! Woop!

Now, I thought long and hard about how to commemorate the occasion and how I might be able to use an interview format to do so. I did toy with the idea of having someone interview me but then didn’t get myself organised enough to arrange that.

So, you get me …… doing something new…..a monologue, if you like, where I share a few thoughts about my podcasting journey….so far.

So, dive in, and I hope you enjoy some of my reflections and highlights from the last 13 years and 500 episodes.

This interview follows on from my recent interview – Leadership, storytelling and why it is an art and it needs to be taught – Interview with Gareth Higgins – and is number 500 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – You don’t get promoted for teaching people how to wash their hands – Interview with James Lawther – and is number 499 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – What happens when you give data back to people? – Interview with Jamie Smith of Customer Futures – and is number 498 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – A look inside a punk-inspired contact center – Interview with David Powers – and is number 497 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The CX value model and linking experience to business outcomes – Interview with Michael Hinshaw of McorpCX – and is number 496 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Leadership lessons from the winner of the 2023 CX Leader of the Year – Interview with Roxie Strohmenger of UKG – and is number 495 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview is slightly different this week as I conduct it with Clare Muscutt, Founder and CEO of Women in CX but follows the same format to the one last year where we interviewed Maneesha Bhusal of JD .ID, the winner of the 2022 CX Leader of the Year.

In the interview, we discuss Roxie’s journey to where she is now, why she applied for the CX Leader of the Year competition, how she felt when she won and the biggest lessons that she has learned along the way.

This interview follows on from my recent interview – The frontline is where you connect EX and CX together in a very natural way – Interview with Joe Tyrrell of Medallia – and is number 494 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Forget the hype. Here’s what enterprises are actually doing with generative AI – Interview with Stefano Puntoni and Jeremy Korst – and is number 493 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The raw and honest truth about what agents think about their jobs – Interview with Juanita Coley – and is number 492 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The challenge with conversational analysis in the Nordics – Interview with Tue Martin Berg of Capturi – and is number 491 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Are you doing change to people or with people? – Interview with Phil Lewis and Claire Croft of Corporate Punk – and is number 490 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Customers don’t want minimally viable anything. They just want quality – Interview with Debbie Levitt – and is number 489 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Personalization is pervasive but it’s not personal – Interview with Shafqat Islam – and is number 488 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Paul Weller, the Scots word ‘gallus’ and their relation to delivering an award-winning customer experience – Interview with John Devlin of Ascensos – and is number 487 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Your customer doesn’t want to know about your technology – Interview with Micah Solomon – and is number 486 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – How to safely realise the enormous potential of Al – Interview with Juliette Powell and Art Kleiner – and is number 485 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The science behind repairing trust – Interview with Professor Peter Kim – and is number 484 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The five barriers to digital transformation and a roadmap to overcome them – Interview with David Rogers – and is number 483 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Brands don’t need more feedback or survey data to better understand their customers – Interview with Nate Sanders of Artifact – and is number 482 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at CGS for sponsoring my podcast this month.

Now, CGS is a company you might not have heard of.

But, they have been delivering brand-building and customer experiences for 40 years for global brands that you will definitely have heard of.

Over that time, they have developed deep expertise in both outsourcing and technology, so you should definitely pay attention to what they have to say.

They’ve recently put together a free ebook and video that I’d like to point you to. It’s called The Transformative Power of Generative AI and ChatGPT and has been authored by CGS’ Executive Vice President and Chief Technology Officer, John Samuel. It’s a really comprehensive guide and is designed to deliver insights, summarize research, and inspire creative problem-solving.

Follow this link to check out the free ebook and video.

This interview follows on from my recent interview – When we talk about attention, we’re actually talking about engagement – Interview with Walter Flaat of dentsu Canada – and is number 481 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at CGS for sponsoring my podcast for the coming month.

Now, CGS is a company you might not have heard of.

But, they have been delivering brand-building and customer experiences for 40 years for global brands that you will definitely have heard of.

Over that time, they have developed deep expertise in both outsourcing and technology, so you should definitely pay attention to what they have to say.

They’ve recently put together a free ebook and video that I’d like to point you to. It’s called The Transformative Power of Generative AI and ChatGPT and has been authored by CGS’ Executive Vice President and Chief Technology Officer, John Samuel. It’s a really comprehensive guide and is designed to deliver insights, summarize research, and inspire creative problem-solving.

Follow this link to check out the free ebook and video.

This interview follows on from my recent interview – CX in the age of AI: A leading outsourcer’s perspective – Interview with Cathy Jooste and John Samuel of CGS – and is number 480 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at CGS for sponsoring my podcast for the coming month.

Now, CGS is a company you might not have heard of.

But, they have been delivering brand-building and customer experiences for 40 years for global brands that you will definitely have heard of.

Over that time, they have developed deep expertise in both outsourcing and technology, so you should definitely pay attention to what they have to say.

They’ve recently put together a free ebook and video that I’d like to point you to. It’s called The Transformative Power of Generative AI and ChatGPT and has been authored by CGS’ Executive Vice President and Chief Technology Officer, John Samuel (one of our interviewees today). It’s a really comprehensive guide and is designed to deliver insights, summarize research, and inspire creative problem-solving.

Follow this link to check out the free ebook and video.

This interview follows on from my recent interview – The delusion amongst customer service and experience VPs – Interview with Micah Peterson of ProcedureFlow – and is number 479 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at CGS for sponsoring my podcast for the coming month.

Now, CGS is a company you might not have heard of.

But, they have been delivering brand-building and customer experiences for 40 years for global brands that you will definitely have heard of.

Over that time, they have developed deep expertise in both outsourcing and technology, so you should definitely pay attention to what they have to say.

They’ve recently put together a free ebook and video that I’d like to point you to. It’s called The Transformative Power of Generative AI and ChatGPT and has been authored by CGS’ Executive Vice President and Chief Technology Officer, John Samuel (one of our interviewees today). It’s a really comprehensive guide and is designed to deliver insights, summarize research, and inspire creative problem-solving.

Follow this link to check out the free ebook and video.

This interview follows on from my recent interview – The autonomous enterprise is like a North Star vision of where business is going – Interview with Kerim Akgonul and Peter van der Putten of Pega – and is number 478 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

The first interview is with Kerim Akgonul, the Chief Product Officer at Pega. This is swiftly followed by a chat with Dr Peter Van Der Putten, who is assistant professor of AI at Leiden University in The Netherlands and Director of the AI Lab at Pega.

I talk to them both about their highlights from the event and what’s top of mind for them in the service and experience space right now. Unsurprisingly, we cover the automated enterprise, demos featuring western omelettes, process mining, how to get the most value out of AI and, of course, how gen AI will impact all of this.

This interview follows on from my recent interview – Revisiting the Big Ass Fans story and what happened next – Interview with Carey Smith of Unorthodox Ventures – and is number 477 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – New shoes, a surprising but delightful musical collaboration, the autonomous enterprise, gen AI and getting personalisation right – Interview with James Dodkins and Tara DeZao of Pega – and is number 476 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

These interviews were conducted on a recent trip to Pegaworld iNspire held in Las Vegas.

The first interview is with James Dodkins, who is the CX Evangelist at Pega. This is swiftly followed by a chat with Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega.

I talk to them both about their highlights from the event and what’s top of mind for them in the service and experience space right now. Unsurprisingly, we cover the autonomous enterprise, generative AI, new shoes, bad rock tracks, a surprise but great musical collaboration, first-party data, getting your ‘data’ house in order, getting personalisation right and, of course, how gen AI will impact all of this.

This interview follows on from my recent interview – Taking an employee-centric approach has allowed us to achieve an attrition rate of 5% – Interview with Jose Herrera of Horatio CX – and is number 475 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Our transformation journey and unleashing the power of AI and automation – Interview with Shelia Anderson of Aflac – and is number 474 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

I met Shelia as part of a recent trip to Pegaworld iNspire held in Las Vegas. Shelia delivered one of the keynotes on the main stage and was talking about Aflac's journey and how they have unleashed the power of Pega AI and automation.

After her keynote, I sat down with Shelia for a quick chat for the podcast.

By the way, you can watch Shelia’s keynote and all of the talks from Pegaworld on-demand here.

This interview follows on from my recent interview – The messy middle of customer service revisited – Interview with Michael Ramsey of ServiceNow – and is number 473 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The pragmatic approach to transforming customer service – Interview with Mike Upton of First Tech Credit Union – and is number 472 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at TextExpander for sponsoring this episode of my podcast.

TextExpander is an auto-complete tool that allows your team to eliminate repetitive typing and stay on the same page with just a few keystrokes allowing you to delight more customers in less time.

Click here to find out more and to get a 20% discount for the first 12 months of TextExpander if you use the code: SWINSCOE

I met Mike as part of a recent trip to Pegaworld iNspire held in Las Vegas. Mike was talking at one of the break-out sessions, and his topic was The Pragmatic Approach to Transforming Customer Service.

I couldn’t resist that title and thought Mike’s insights would appeal to you too so I nabbed Mike for a quick chat for the podcast.

By the way, you can view the replays of the talks on-demand here.

This interview follows on from my recent interview – Purposefully designed experiences don’t happen by accident – Interview with Deborah Battaglia of Assurant – and is number 471 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Developing empathy within ourselves and the machines that we build – Interview with Minter Dial – and is number 470 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Why you should be adopting an Experience Mindset – Interview with Tiffani Bova of Salesforce – and is number 469 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at TextExpander for sponsoring this episode of my podcast.

TextExpander is an auto-complete tool that allows your team to eliminate repetitive typing and stay on the same page with just a few keystrokes allowing you to delight more customers in less time.

Click here to find out more and to get a 20% discount for the first 12 months of TextExpander if you use the code: SWINSCOE

This interview follows on from my recent interview – Customer experience (CX) leaders will become the engagement quarterbacks of the future – Interview with Mike Murchison of Ada – and is number 468 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

We are fast approaching PegaWorld iNspire which is Pega’s annual conference that will be held at the MGM Grand in Las Vegas, NV, from June 11th to 13th.

This year it will be an in-person event, for the first time in four years, and will bring together experts and industry leaders to demystify technologies like generative AI and intelligent automation

They will also illustrate how enterprises can practically apply these technologies to turbocharge productivity, improve low-code app development, and optimize customer engagement.

Check out PegaWorld.com to find out more and, hopefully, I’ll see you there.

This interview follows on from my recent interview – There’s no point having a fast bike, if you don’t know how to ride it – Interview with Jerry Haywood of Boost.ai – and is number 467 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

We are fast approaching PegaWorld iNspire which is Pega’s annual conference that will be held at the MGM Grand in Las Vegas, NV, from June 11th to 13th.

This year it will be an in-person event, for the first time in four years, and will bring together experts and industry leaders to demystify technologies like generative AI and intelligent automation

They will also illustrate how enterprises can practically apply these technologies to turbocharge productivity, improve low-code app development, and optimize customer engagement.

Check out PegaWorld.com to find out more and, hopefully, I’ll see you there.

This interview follows on from my recent interview – PegaWorld iNspire: Towards the autonomous enterprise and celebrating 40 years of innovation – Interview with Don Schuerman of Pega – and is number 466 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast for the coming month.

We are fast approaching PegaWorld iNspire which is Pega’s annual conference that will be held at the MGM Grand in Las Vegas, NV, from June 11th to 13th.

This year it will be an in-person event, for the first time in four years, and will bring together experts and industry leaders to demystify technologies like generative AI and intelligent automation

They will also illustrate how enterprises can practically apply these technologies to turbocharge productivity, improve low-code app development, and optimize customer engagement.

Check out PegaWorld.com to find out more and, hopefully, I’ll see you there.

This interview follows on from my recent interview – The promise of generative AI in customer care and the challenges ahead – Interview with Ryan McDonald, Chief Scientist at ASAPP – and is number 465 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast for the coming month.

We are fast approaching PegaWorld iNspire which is Pega’s annual conference that will be held at the MGM Grand in Las Vegas, NV, from June 11th to 13th.

This year it will be an in-person event, for the first time in four years, and will bring together experts and industry leaders to demystify technologies like generative AI and intelligent automation

They will also illustrate how enterprises can practically apply these technologies to turbocharge productivity, improve low-code app development, and optimize customer engagement.

Check out PegaWorld.com to find out more and, hopefully, I’ll see you there

This interview follows on from my recent interview – Well-being and the changing nature of management and leadership – Interview with Ray Biggs, Head of Customer Care at John Lewis & Waitrose – and is number 464 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The connection between flight simulators, agent attrition and better outcomes – Interview with Brian Tuite of Zenarate – and is number 463 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at TextExpander for sponsoring this episode of my podcast.

TextExpander is an auto-complete tool that allows your team to eliminate repetitive typing and stay on the same page with just a few keystrokes allowing you to delight more customers in less time.

Click here or on the banner image above to find out more and to get a 20% discount for the first 12 months of TextExpander if you use the code: SWINSCOE

This interview follows on from my recent interview – The crucial role of constant storytelling and change management in our transformation – Interview with Nadia Ness of Ikea – and is number 462 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – As people, we don’t need personalization, we need humanization – Interview with Paul Greenberg – and is number 461 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – We can’t be digital-first, we have to be customer-first – Interview with Sue Duris of M4 Comms – and is number 460 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Tool time, task time and how ChatGPT will change everything in customer support – Interview with Des Traynor of Intercom – and is number 459 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at TextExpander for sponsoring this episode of my podcast.

TextExpander is an auto-complete tool that allows your team to eliminate repetitive typing and stay on the same page with just a few keystrokes allowing you to delight more customers in less time.

Click here or on the banner image above to find out more and to get a 20% discount for the first 12 months of TextExpander if you use the code: SWINSCOE

This interview follows on from my recent interview – Let your people be the humans they’ve spent all their life training to be – Interview with John Sills of The Foundation – and is number 458 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – We need to move leadership from the job of one to the job of the many – Interview with Julia Fabris McBride of the Kansas Leadership Center – and is number 457 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Building your house to be able to deliver a truly personalised customer experience – Interview with Greg Kihlström of The Agile Brand – and is number 456 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at TextExpander for sponsoring this episode of my podcast.

TextExpander is an auto-complete tool that allows your team to eliminate repetitive typing and stay on the same page with just a few keystrokes allowing you to delight more customers in less time.

Click here to find out more and to get a 20% discount for the first 12 months of TextExpander if you use the code: SWINSCOE

This interview follows on from my recent interview – Imagine having to type a ticket using a gaming console – Interview with Tony Adams of Supercell – and is number 455 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – What the heck is Relative Attractiveness and why it matters? – Interview with Richard Hammond of Uncrowd – and is number 454 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Richard joins me today to talk about Friction/Reward, the last three years, how their thinking has evolved, Relative Attractiveness and how RA can help organisations understand their NPS and CSAT outcomes.

This is also the 12th anniversary episode of my podcast.

Richard is a friend of the podcast and a contributor to my latest book, Punk XL.

Disclaimer: I made a small investment in Uncrowd at their seed stage.

This interview follows on from my recent interview – Customer journey orchestration made easy – Interview with Mark Smith of CSG – and is number 453 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at TextExpander for sponsoring this episode of my podcast.

TextExpander is an auto-complete tool that allows your team to eliminate repetitive typing and stay on the same page with just a few keystrokes allowing you to delight more customers in less time.

Click here to find out more and to get a 20% discount for the first 12 months of TextExpander if you use the code: SWINSCOE

Mark is a friend of the podcast and has appeared here twice before. Once in 2017 and again in 2021.

This interview is slightly different this week as it’s a slightly trimmed and repurposed LinkedIn Live conversation that Mark and I had in December. You can check out the original here. 

I thought I’d share it on the podcast as it was a super interesting conversation about customer journey orchestration and some very cool stuff that Mark and his team have been developing across at CSG.

Enjoy!

This interview follows on from my recent interview – Leadership lessons from the winner of the 2022 CX Leader of the Year – Interview with Maneesha Bhusal of JD .ID – and is number 452 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview is slightly different this week as I conduct it with Clare Muscutt, Founder and CEO of Women in CX but follows the same format to the one last year where we interviewed Sri Safitri of Telkom Indonesia the winner of the 2021 CX Leader of the Year.

In the interview we discuss Maneesha’s journey to where she is now, why she applied for the CX Leader of the Year competition, how she felt when she won and the biggest lessons that she has learned along the way.

This interview follows on from my recent interview – Customer success and the role of community – Interview with Elaine Richards of 37signals – and is number 451 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Calendly for sponsoring my podcast this month.

Calendly makes scheduling meetings easy and efficient, eliminating the hassle of back-and-forth emails so you can get back to work.

Used by everyone from small businesses to Fortune 100 companies, over ten million people around the world rely on Calendly to close deals, build better relationships with their customers, drive customer success, and grow their businesses — faster.

Find out more about Calendly here.

Read the show the interview highlights here.

This interview follows on from my recent interview – Even CX champions are struggling to keep up with rising customer expectations – Interview with Adrian McDermott of Zendesk – and is number 450 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Calendly for sponsoring my podcast this month.

Calendly makes scheduling meetings easy and efficient, eliminating the hassle of back-and-forth emails so you can get back to work.

Used by everyone from small businesses to Fortune 100 companies, over ten million people around the world rely on Calendly to close deals, build better relationships with their customers, drive customer success, and grow their businesses — faster.

Find out more about Calendly here.

This interview follows on from my recent interview – Time, customer experience and driving retention and growth – Interview with Katie Christian of Calendly – and is number 449 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Calendly for sponsoring my podcast this month.

Calendly makes scheduling meetings easy and efficient, eliminating the hassle of back-and-forth emails so you can get back to work.

Used by everyone from small businesses to Fortune 100 companies, over ten million people around the world rely on Calendly to close deals, build better relationships with their customers, drive customer success, and grow their businesses — faster.

Find out more about Calendly here.

This interview follows on from my recent interview – Five years on and real time guidance is now becoming a must have for a modern CX organization – Interview with Josh Feast of Cogito – and is number 448 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Calendly for sponsoring my podcast this month.

Calendly makes scheduling meetings easy and efficient, eliminating the hassle of back-and-forth emails so you can get back to work. 

Used by everyone from small businesses to Fortune 100 companies, over ten million people around the world rely on Calendly to close deals, build better relationships with their customers, drive customer success, and grow their businesses — faster.

Find out more about Calendly here. 

This interview follows on from my recent interview – CX professionals should be taking their favourite finance person out to lunch – Interview with Jim Tincher – and is number 447 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Zoho for sponsoring my podcast this month and particularly the team at Zoho Desk.

Zoho Desk is trusted by over 50,000 businesses around the world to elevate their customer service and the team over there recently asked me to write a whitepaper for them that explores How focusing on employee happiness and customer success can drive business results.

The whitepaper is called: The Killer Combination: Customer success, happiness and the right technology.

Do check it out by following this link.

This interview follows on from my recent interview – Treat your customers well and your employees better – Interview with Liza Smyth of Formstack – and is number 446 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Zoho for sponsoring my podcast this month and particularly the team at Zoho Desk.

Zoho Desk is trusted by over 50,000 businesses around the world to elevate their customer service and the team over there recently asked me to write a whitepaper for them that explores How focusing on employee happiness and customer success can drive business results.

The whitepaper is called: The Killer Combination: Customer success, happiness and the right technology.

Do check it out by following this link.

This interview follows on from my recent interview – The killer combination: Customer success, happiness and the right technology – Interview with Prashanth Krishnaswami of Zoho – and is number 445 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Zoho for sponsoring my podcast this month and particularly the team at Zoho Desk.

Zoho Desk is trusted by over 50,000 businesses around the world to elevate their customer service and the team over there recently asked me to write a whitepaper for them that explores How focusing on employee happiness and customer success can drive business results.

The whitepaper is called: The Killer Combination: Customer success, happiness and the right technology.

Do check it out by following this link.

This interview follows on from my recent interview – Product Led Growth (PLG) is missing a pillar – Interview with Joe Andrews and Martin Schneider of SupportLogic – and is number 444 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Zoho for sponsoring my podcast this month and particularly the team at Zoho Desk.

Zoho Desk is trusted by over 50,000 businesses around the world to elevate their customer service and the team over there recently asked me to write a whitepaper for them that explores How focusing on employee happiness and customer success can drive business results.

The whitepaper is called: The Killer Combination: Customer success, happiness and the right technology.

Do check it out by following this link.

This interview follows on from my recent interview – The problem of customer indecision and how to get over it – Interview with Matt Dixon – and is number 443 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Customer experience isn’t about experience at all. It is about relationships – Interview with James Dodkins of Pega – and is number 442 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – CX professionals extol the importance of empathy towards external customers but often overlook its importance with internal ones – Interview with Jack Springman – and is number 441 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

After a year-long battle with cancer, Jack Springman passed away on Sept 8th 2022.

This podcast was recorded in the early part of August 2022 and in it Jack and I talk about his new book: Customer Experience & Marketing - The Final Rant (free to download).

This interview follows on from my recent interview – Customer success professionals should focus on net revenue retention (NRR) to prove ROI – Interview with You Mon Tsang of ChurnZero – and is number 440 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Not enough companies realize that customer support is your primary gateway to understanding your entire business – Interview with Nooshin Alibhai and Eric Klimuk of Supportbench – and is number 439 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Delivering personalised search experiences in an ethical way – Interview with Angel Maldonado of Empathy.co – and is number 438 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Lack of a clear vision leads to higgledy-piggledy services and experiences – Interview with Ari Weinzweig of Zingermans – and is number 437 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Note: This podcast is the first in a series of contributions (podcast chats, blogs and mixtapes etc) from the contributors to Punk XL that will appear here over the coming months.

This interview follows on from my recent interview – The digitization of the supply chain and it’s impact on customer experience and sustainability – Interview with Sanjay Brahmawar of Software AG – and is number 436 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Creating a metaverse experience that helps veterans suffering from PTSD – Interview with Robert Bell of 2B3D – and is number 435 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – 42% of workers feel that digital transformation efforts have made their job more complex – Interview with Don Schuerman of Pega - and is number 434 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Unlocking the hidden value of language to drive personalisation – Interview with Assaf Baciu of Persado – and is number 433 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Design is not design without research – Interview with Alfonso de la Nuez of UserZoom – and is number 432 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The idea that scripts ruin customer experience is a dangerous one – Interview with Jimmy Hosang of TMAC – and is number 431 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Leveraging branded virtual assistants to drive personalisation and innovation – Interview with Eric Turkington of RAIN – and is number 430 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Little personal touches can make all the difference – Interview with Jawad Malik of Idrese – and is number 429 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Why you shouldn’t always build for the ‘happy path’ – Interview with Sam Richardson of Twilio – and is number 428 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

This interview follows on from my recent interview – To be good at customer experience has to begin with an experiential triage – Interview with Nick Webb – and is number 427 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

Pega is a low-code platform for AI-powered decisioning and workflow automation. It’s scalable architecture helps the world’s leading organizations work smarter, unify experiences, and adapt instantly – so they’re always ready for what’s next.

Check out the latest from Pega at their annual conference, PegaWorld iNspire, which will focus on how to address constantly shifting perspectives in an ever-evolving world, including guidance, strategies, and powerful tools to achieve resiliency in the face of rapid change. Agenda and registration details can be found at pegaworld.com. The event will be held virtually on May 24 from 9:00 a.m. – 11:30 a.m. EDT for the Americas and Europe and again on May 25 from 10:00 a.m. – 12:30 p.m. AEST for Asia Pacific.

This interview follows on from my recent interview – Having gone through 10 years of transformation in the past two years, how do we maintain momentum – Interview with Don Schuerman of Pega – and is number 426 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

Pega is a low-code platform for AI-powered decisioning and workflow automation. It’s scalable architecture helps the world’s leading organizations work smarter, unify experiences, and adapt instantly – so they’re always ready for what’s next.

Check out the latest from Pega at their annual conference, PegaWorld iNspire, which will focus on how to address constantly shifting perspectives in an ever-evolving world, including guidance, strategies, and powerful tools to achieve resiliency in the face of rapid change. Agenda and registration details can be found at pegaworld.com. The event will be held virtually on May 24 from 9:00 a.m. – 11:30 a.m. EDT for the Americas and Europe and again on May 25 from 10:00 a.m. – 12:30 p.m. AEST for Asia Pacific.

This interview follows on from my recent interview – Busting some CCaaS and CX technology myths – Interview with Vasili Triant of UJET - and is number 425 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

Pega is a low-code platform for AI-powered decisioning and workflow automation. It’s scalable architecture helps the world’s leading organizations work smarter, unify experiences, and adapt instantly – so they’re always ready for what’s next.

Check out the latest from Pega at their annual conference, PegaWorld iNspire, which will focus on how to address constantly shifting perspectives in an ever-evolving world, including guidance, strategies, and powerful tools to achieve resiliency in the face of rapid change. Agenda and registration details can be found at pegaworld.com. The event will be held virtually on May 24 from 9:00 a.m. – 11:30 a.m. EDT for the Americas and Europe and again on May 25 from 10:00 a.m. – 12:30 p.m. AEST for Asia Pacific.

This interview follows on from my recent interview – Using customer experience as a tool to drive economic development – Interview with Mandisa Makubalo – and is number 424 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The impact hateful and toxic social media content has on your customers and people and what to do about it – Interview with Joel Bailey of Arwen – and is number 423 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The 3 pillars of agent happiness – Interview with Tue Søttrup of Dixa – and is number 422 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – In three years gig experts will be able to do everything agents can do in the contact centre – Interview with Roger Beadle of Limitless – and is number 421 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – We should talk about moments that shatter rather than the moments that matter – Interview with Michael G. Bartlett – and is number 420 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The future of personalization and loyalty is dynamic – Interview with Christian Selchau-Hansen of Formation.ai – and is number 419 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Leadership and life lessons from the winner of the 2021 CX Leader of the Year – Interview with Sri Safitri of Telkom Indonesia – and is number 418 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Leadership, employee experience and the Zoom ceiling – Interview with Dr Elora Voyles of TINYpulse – and is number 417 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – An #IA40 recognized app that is focusing on making agents experts on day one – Interview with Brittany Bell of Cresta – and is number 416 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – CX, loyalty and retention – Lessons from diverse industries – Interview with Andrea Prazakova of Mastercard and David Boucher of Aster DM Healthcare – and is number 415 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – CRM systems are not designed with users, and particularly sales users, in mind – Interview with Justin Vaillancourt of Dooly – and is number 414 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Introducing Punk XL Part Two – Interview with Karen, Sandra De Z, Richard, Sandra T and Ari – and is number 413 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Last week I shared the first part of a two-part conversation about a new book project: Punk XL, that has just been released.

Again, it is available as both a podcast and a video [see below or follow this link].

A lot has happened since Punk CX was published in 2019, and Punk XL, where XL stands for eXperience Leadership, seeks to explore what it means and takes to deliver a great experience at different levels (individual, team, organisation, customer and beyond).

The book features contributions from experience "artists": Ari Weinzweig, Serena Riley, Lara Khouri, Richard Hammond, Amy Scott, Sandra Thompson, Paul Greenberg, Joyce Kim, Karen Jaw-Madson, Martin Lucas, Sandra De Zoysa, Clare Muscutt, Oisin Lunny, Tom Watts and Matt Wilson (more details about all of them are below).

However, today I want to share a recent conversation with some of the "artists" I worked with on this book, namely Sandra De Zoysa, Richard Hammond, Sandra Thompson, Ari Weinzweig and Karen Jaw-Madson. I talk to them about Punk XL, what XL means for them, why it's important, why they got involved with the project, what their favourite bits of the new book are and why all of the book's proceeds will be donated to charity.

This interview follows on from my recent interview – Introducing Punk XL – Interview with Serena, Lara, Amy, Joyce, Oisin and Tom – and is number 412 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Here's how it is different:

It’s Part 1 of a two-part conversation about a new project. Part 2 will be released next week.

It's available as a podcast and also as a video [follow this link].

But, most excitingly, it's about Punk XL, a follow up book to Punk CX, which I am delighted to say is officially released today around the world!

Now, Punk CX was published in 2019 and explored what a punk rock version of customer experience (CX) could look and feel like.

However, a lot has happened since then.

It's no longer sufficient to talk about customer experience in isolation. To succeed, we need to think about experience holistically, especially if we are to deliver the outcomes and reach the heights we aspire to.

Punk XL, where XL stands for eXperience Leadership, seeks to explore what it means and takes to deliver a great experience at different levels (individual, team, organisation, customer and beyond).

Like its predecessor Punk CX, it will be composed of a series of short and punchy "tracks" organised loosely around a series of concentric rings or dimensions that will explore what eXperience Leadership means at that particular level.

To add richness, perspective and depth, it features contributions from a number of different experience "artists" from around the world.

Those "artists" are Ari Weinzweig, Serena Riley, Lara Khouri, Richard Hammond, Amy Scott, Sandra Thompson, Paul Greenberg, Joyce Kim, Karen Jaw-Madson, Martin Lucas, Sandra De Zoysa, Clare Muscutt, Oisin Lunny, Tom Watts and Matt Wilson (more details about all of them are below).

But today, I want to share with you a conversation I have recently had with some of the "artists" I worked with on this book, namely Serena, Lara, Amy, Joyce, Oisin and Tom. I talk to them about Punk XL, what XL means for them, why it's important, why they got involved with the project, what their favourite bits of the new book are and why all of the book's proceeds will be donated to charity.

This interview follows on from my recent interview – Only 2% of marketers say they experience perfect alignment with sales – Interview with Scott Addington of SugarCRM – and is number 411 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The end of the customer experience is so important but is often looked – Interview with Joe Macleod #Endineering – and is number 410 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – CRM is not just about technology; it’s actually about relationships – Interview with Victoria Wejchert of Kinship – and is number 409 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview - 12 principles for turning customers and employees into lifelong fans – Interview with Jon Picoult of Watermark Consulting - and is number 408 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Customer purchasing decisions are increasingly being driven by their values – Interview with Alan Williams — and is number 407 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Customer service: The most important job in the company – Interview with Fortuné Alexander of Pega — and is number 406 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The only thing that limits you on a no code platform is your imagination – Interview with Pierce Buckley of babelforce — and is number 405 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at babelforce for sponsoring my podcast this month.

This interview follows on from my recent interview – The metric that is more important than NPS and CSAT – Interview with Shep Hyken — and is number 404 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at babelforce for sponsoring my podcast this month.

This interview follows on from my recent interview – We need to start talking about experience leadership – Interview with Peter Cross — and is number 403 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at babelforce for sponsoring my podcast this month.

babelforce is the #1 most flexible platform for contact center service. Pierce Buckley, CEO and Co-founder of babelforce, and his team of telecoms veterans have created a powerful cloud communications solution focused on No-Code integration and automation. Their goal is to break down every barrier to great customer experiences by putting intuitive tools in the hands of people who live and breathe CX.

Pierce and Jonathan Baer of Vonage are running a webinar on the 28th October at 11:00am CET and they will be discussing exactly how businesses are getting maximum benefit from WhatsApp, one of the fastest-growing channels for customer service. Follow this link to sign up. You don’t want to miss out as you will get to see a demo of the babelforce platform in action!

This interview follows on from my recent interview – The top frustrations of customers and agents are the same – Interview with Jeff Nicholson of Pega — and is number 402 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at babelforce for sponsoring my podcast this month.

babelforce is the #1 most flexible platform for contact center service. Pierce Buckley, CEO and Co-founder of babelforce, and his team of telecoms veterans have created a powerful cloud communications solution focused on No-Code integration and automation. Their goal is to break down every barrier to great customer experiences by putting intuitive tools in the hands of people who live and breathe CX.

Pierce and Jonathan Baer of Vonage are running a webinar on the 28th October at 11:00am CET and they will be discussing exactly how businesses are getting maximum benefit from WhatsApp, one of the fastest-growing channels for customer service.

Follow this link to sign up. You don’t want to miss out as you will get to see a demo of the babelforce platform in action!

This interview follows on from my recent interview – What do immersive VR, empathetic interactions and stand out customer service have in common? – Interview with Monika Jo of Mursion — and is number 401 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Pink Goldfish, standing out, portmanteaus and wabi-sabi – Interview with Stan Phelps and Dave Rendall — and is number 400 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Playing your way to a stand out customer experience – Interview with Sirte Pihlaja — and is number 399 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – We are all only one moment away from creating a hyper fan – Interview with James Dodkins of Pega — and is number 398 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – A good customer experience starts with having the right tools – Interview with Liat Bycel of Airtable — and is number 397 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Ineffective communication is a silent killer of customer service performance – Interview with Dorian Stone of Grammarly Business — and is number 396 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – We’re going 100mph. But, we have no rules of the road and we need them – Interview with Ben Pring of Cognizant — and is number 395 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Ben joins me today to talk abut his new book, that he co-authored with his colleague Paul Roehrig, called: Monster: A Tough Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future, why we can’t cede control of technology to technologists, can we afford to wait for governments to fix tech’s problems, the declarations that the book makes as part of its manifesto, which ones apply to customer and employee experience professionals, what happens if we don’t take action, what’s our window of opportunity and what we should be doing and thinking about right now.

This interview follows on from my recent interview – Diversity, combating bias in AI and why everything is an input – Interview with Deon Nicholas of Forethought — and is number 394 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Deon joins me today to talk about Unbiased AI, how bias gets into AI, overfitting, how we can rid AI of unconscious biases, what customer service and experience teams should be looking out for and doing more of or doing better, what is Forethought doing differently to tackle these issues and how diversity is a central part of their strategy.

This interview follows on from my recent interview – Who are the people that feel the least welcome when they engage with a business? – Interview with Gavin Neate of WelcoMe — and is number 393 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The lost child of customer experience (CX) is taking action – Interview with Jason Grier of Reputation — and is number 392 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Employee experience, the war for talent and what to avoid in a back to the office strategy – Interview with Steve Lucas of iCIMS — and is number 391 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Your values are designed to attract, but also to repel – Interview with Borzou Azabdaftari of The Falcon Lab — and is number 390 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at SugarCRM for sponsoring my podcast this month.

SugarCRM, the provider of the #1 rated Customer Experience platform, is trusted by thousands of companies in over 120 countries to help them achieve high-definition CX. Recently they released their new CRM and Sales Impact Report which surveyed 1,000 sales professionals from around the globe on what’s driving (or stalling) revenue and customer engagement. The report also asks a provocative question: Are companies on the cusp of a customer relationship crisis. To find out the answer check out and download the report here.

Today’s interview is with Borzou Azabdaftari, Boss at The Falcon Lab, a full service marketing agency. Borzou joins me today to talk values, profanity, having profane values, it’s impact on clients and the changing nature of customer experience and what increasingly matters.

Big shout out to Stan Phelps and David Rendall for introducing me to Borzou.

This interview follows on from my recent interview – Are companies on the cusp of a customer relationship crisis? – Interview with David Campbell of SugarCRM — and is number 389 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

ADDITIONAL NOTE: A big thank you goes out to the folks at SugarCRM for sponsoring my podcast this month.

SugarCRM, the provider of the #1 rated Customer Experience platform, is trusted by thousands of companies in over 120 countries to help them achieve high-definition CX. Recently they released their new CRM and Sales Impact Report which surveyed 1,000 sales professionals from around the globe on what’s driving (or stalling) revenue and customer engagement. The report also asks a provocative question: Are companies on the cusp of a customer relationship crisis. To find out the answer check out and download the report here.

This interview follows on from my recent interview – Improving the customer experience of a FMCG category through a pandemic – Interview with Jan Kodadek — and is number 388 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at SugarCRM for sponsoring my podcast this month.

SugarCRM, the provider of the #1 rated Customer Experience platform, is trusted by thousands of companies in over 120 countries to help them achieve high-definition CX. Recently they released their new CRM and Sales Impact Report which surveyed 1,000 sales professionals from around the globe on what’s driving (or stalling) revenue and customer engagement. The report also asks a provocative question: Are companies on the cusp of a customer relationship crisis. To find out the answer check out and download the report here.

This interview follows on from my recent interview – Crushing complexity and keeping customer outcomes front and centre – Interview with Don Schuerman of Pega — and is number 387 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at SugarCRM for sponsoring my podcast this month.

SugarCRM, the provider of the #1 rated Customer Experience platform, is trusted by thousands of companies in over 120 countries to help them achieve high-definition CX. Recently they released their new CRM and Sales Impact Report which surveyed 1,000 sales professionals from around the globe on what’s driving (or stalling) revenue and customer engagement. The report also asks a provocative question: Are companies on the cusp of a customer relationship crisis. To find out the answer check out and download the report here.

This interview follows on from my recent interview – Customers are like chameleons – Interview with Professor Michael R. Solomon — and is number 386 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

It’s almost time for PegaWorld iNspire, the annual conference from Pegasystems. Join them online for free on May 4 from 9 a.m. – 11:30 a.m. Eastern Time (that’s 2 p.m. – 4:30 p.m. UK time) to learn how the world’s most impactful companies are driving digital transformation. They’ll have compelling keynotes, demos, and case studies in a highly interactive virtual format and a few surprises as well. Go to www.pegaworld.com to register for free and check out the full agenda. I’ve attended the last several PegaWorlds in person, and virtually, and I can’t recommend it highly enough, so go register today! That’s www.pegaworld.com

This interview follows on from my recent interview – What the democratisation of artificial intelligence (AI) means for customer experience – Interview with Matthew Nolan of Pega — and is number 385 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

It’s almost time for PegaWorld iNspire, the annual conference from Pegasystems. Join them online for free on May 4 from 9 a.m. – 11:30 a.m. Eastern Time (that’s 2 p.m. – 4:30 p.m. UK time) to learn how the world’s most impactful companies are driving digital transformation. They’ll have compelling keynotes, demos, and case studies in a highly interactive virtual format and a few surprises as well. Go to www.pegaworld.com to register for free and check out the full agenda. I’ve attended the last several PegaWorlds in person, and virtually, and I can’t recommend it highly enough, so go register today! That’s www.pegaworld.com

This interview follows on from my recent interview – Enabling everyone to have the ability to understand the hidden stories in their data – Interview with Dr Derek Wang of Stratifyd — and is number 384 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

It’s almost time for PegaWorld iNspire, the annual conference from Pegasystems. Join them online for free on May 4 from 9 a.m. – 11:30 a.m. Eastern Time (that’s 2 p.m. – 4:30 p.m. UK time) to learn how the world’s most impactful companies are driving digital transformation. They’ll have compelling keynotes, demos, and case studies in a highly interactive virtual format and a few surprises as well. Go to www.pegaworld.com to register for free and check out the full agenda. I’ve attended the last several PegaWorlds in person, and virtually, and I can’t recommend it highly enough, so go register today! That’s www.pegaworld.com

This interview follows on from my recent interview – Getting closer to customers means connecting with them irrespective of the logistics – Interview with Bansi Mehta of Koru UX Design — and is number 383 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

It’s almost time for PegaWorld iNspire, the annual conference from Pegasystems. Join them online for free on May 4 from 9 a.m. – 11:30 a.m. Eastern Time (that’s 2 p.m. - 4:30 p.m. UK time) to learn how the world’s most impactful companies are driving digital transformation. They’ll have compelling keynotes, demos, and case studies in a highly interactive virtual format and a few surprises as well. Go to www.pegaworld.com to register for free and check out the full agenda. I’ve attended the last several PegaWorlds in person, and virtually, and I can’t recommend it highly enough, so go register today! That’s www.pegaworld.com

This interview follows on from my recent interview – What you are doing right now will be the hallmark of your entire career – Interview with Tom Peters — and is number 382 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

He is a personal hero of mine and an inspiration and I am honoured to say that this is the third time (the first and the second) that he has been on the podcast.

Tom joins me to today to talk about his new (and possibly) final book: Excellence Now: Extreme Humanism and the new set of courses he has developed: Excellence: Now More Than Ever. We talk about excellence, service, experience, leadership, kindness, extreme humanization and why it is needed now more than ever. As ever Tom was brilliant, insightful, funny and still dancing to the same beat that he has been for last 43 years. It was a huge amount of fun so do check it out.

This interview follows on from my recent interview – Delivering empathetic customer experiences will require us to move from fuzzy into action – Interview with Joyce Kim, Chief Marketing Officer at Genesys — and is number 381 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Journey analytics and orchestration is helping brands stop doing stupid stuff – Interview with Mark Smith of Kitewheel — and is number 380 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – It’s the deviants that make the difference – Interview with Gary David and Adam Gamwell — and is number 379 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – We need to talk about customer service’s “messy middle” – Interview with Michael Ramsey of ServiceNow – and is number 378 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

It was quite some conversation so I haven’t produced highlights this time around. I’ll leave it up to you to jump in and find your own highlights.

Normal service should resume next time 😉

This interview follows on from my recent interview – Solving language based customer service inequalities – Interview with Vasco Pedro of Unbabel – and is number 377 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The power of personalised videos to drive engagement at all stages of the customer journey – Interview with Matt Barnett of Bonjoro – and is number 376 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – From an award winning chef to CX Leader of the Year 2020 – Interview with James Scutt of the Post Office – and is number 375 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Where the magic happens when it comes to improving customer outcomes – Interview with Stacy Sherman – and is number 374 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Mindset, method, motivation and harmonisation are at the centre of customer centric-thinking and leadership – Interview with Andy Murray – and is number 373 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Leadership and how to achieve customer centricity – Interview with Minter Dial – and is number 372 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – When it comes to CX is your company a starter, riser or champion? – Interview with Adrian McDermott of Zendesk – and is number 371 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – On a scale from 1-10, how racist is your AI? – Interview with Jeff Gallino and Conrad Liburd of CallMiner – and is number 370 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The secrets behind tapping into your customer’s imagination – Interview with Chip Bell – and is number 369 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The relationship between trust, honesty and simplicity when it comes to customer and employee experience – Interview with Brian Rafferty of Siegel+Gale – and is number 368 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – 140 leaders share the lessons they learned during the pandemic – Interview with Joseph Michelli – and is number 367 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – How can you relate to B2B customers when they more ‘hidden’ from you than before? – Interview with Jeroen Corthout of Salesflare – and is number 366 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – What if customers want more than excellent service? – Interview with Steven Van Belleghem – and is number 365 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Customer experience doesn’t stop – Interview with Richie Manu – and is number 364 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Proactive support is the holy grail of customer support – Interview with Paul Adams of Intercom – and is number 363 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The difference and relationship between emotion, empathy and emotional intelligence in customer experience – Interview with Sandra Thompson – and is number 362 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Language is the most basic form of personalisation and it plays a huge role in a customer’s experience – Interview with Allison McDougall of Amplexor – and is number 361 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month.

Join Pega for a series of free online events focused on shaping the future of business and designing today’s tech to solve for tomorrow’s challenges. Whether your focus is one-to-one customer engagement, customer service, or intelligent automation, there’s a virtual event tailored just for you. You’ll watch live demos and hear inspiring stories from world-leading organizations in a time-zone that suits you. Register for a free Pega Discover event today.

This interview follows on from my recent interview – Our leadership impact is really about how we show up and who we are – Interview with Anese Cavanaugh – and is number 360 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month.

Join Pega for a series of free online events focused on shaping the future of business and designing today’s tech to solve for tomorrow’s challenges. Whether your focus is one-to-one customer engagement, customer service, or intelligent automation, there’s a virtual event tailored just for you. You’ll watch live demos and hear inspiring stories from world-leading organizations in a time-zone that suits you. Register for a free Pega Discover event today.

This interview follows on from my recent interview – Why we are building the Women In CX community – Interview with Clare Muscutt – and is number 359 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month.

Join Pega for a series of free online events focused on shaping the future of business and designing today’s tech to solve for tomorrow’s challenges. Whether your focus is one-to-one customer engagement, customer service, or intelligent automation, there’s a virtual event tailored just for you. You’ll watch live demos and hear inspiring stories from world-leading organizations in a time-zone that suits you. Register for a free Pega Discover event today.

This interview follows on from my recent interview – Customer success (CS) = Customer experience (CX) + Customer outcomes (CO) – Interview with Nick Mehta of Gainsight – and is number 358 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month.

Join Pega for a series of free online events focused on shaping the future of business and designing today's tech to solve for tomorrow's challenges. Whether your focus is one-to-one customer engagement, customer service, or intelligent automation, there’s a virtual event tailored just for you. You'll watch live demos and hear inspiring stories from world-leading organizations in a time-zone that suits you. Register for a free Pega Discover event today.

This interview follows on from my recent interview – Experimentation is what makes Microsoft, Google, Netflix and Booking.com so successful – Interview with Harvard Business School Professor Stefan Thomke – and is number 357 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Emerging leadership lessons from the pandemic and what we need from leaders now – Interview with Rachel Neaman – and is number 356 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Difficult conversations and building more inclusive and diverse organizations – Interview with Jenn Graham of Civic Dinners – and is number 355 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Amplexor for sponsoring my podcast for the coming month.

Amplexor is preparing to launch a really exciting virtual series called: Ignite Revenue Through Content which will feature leading speakers and thinkers in short, punchy and thought-provoking bi-monthly episodes exploring and highlighting insights and best practices of how to leverage Content as a strategic differentiator.

It’ll run from August through mid-December and kicking it off on August 20th will be yours truly talking about “Unleash(ing) your Inner Punk: a Rebellious Take on Customer Engagement”. I think the session that we have organised will be awesome, it’s a real honour and I’m really looking forward to it.

So, go to Amplexor.com to find out more and register.

This interview follows on from my recent interview – Lessons learned from the move to remote working – Interview with Dean Robison of ServiceNow – and is number 354 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Amplexor for sponsoring my podcast for the coming month.

Amplexor is preparing to launch a really exciting virtual series called: Ignite Revenue Through Content which will feature leading speakers and thinkers in short, punchy and thought-provoking bi-monthly episodes exploring and highlighting insights and best practices of how to leverage Content as a strategic differentiator.

It’ll run from August through mid-December and kicking it off on August 20th will be yours truly talking about “Unleash(ing) your Inner Punk: a Rebellious Take on Customer Engagement”. I think the session that we have organised will be awesome, it’s a real honour and I’m really looking forward to it.

So, go to Amplexor.com to find out more and register.

This interview follows on from my recent interview – Four key factors that are framing the challenges for organisations going forward – Interview with Jo Causon of The Institute of Customer Service – and is number 353 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Amplexor for sponsoring my podcast for the coming month.

Amplexor is preparing to launch a really exciting virtual series called: Ignite Revenue Through Content which will feature leading speakers and thinkers in short, punchy and thought-provoking bi-monthly episodes exploring and highlighting insights and best practices of how to leverage Content as a strategic differentiator.

It’ll run from August through mid-December and kicking it off on August 20th will be yours truly talking about “Unleash(ing) your Inner Punk: a Rebellious Take on Customer Engagement”. I think the session that we have organised will be awesome, it’s a real honour and I’m really looking forward to it.

So, go to Amplexor.com to find out more and register.

This interview follows on from my recent interview – A quest to make technology emotionally intelligent – Interview with Rana el Kaliouby of Affectiva – and is number 352 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Amplexor for sponsoring my podcast for the coming month.

Amplexor is preparing to launch a really exciting virtual series called: Ignite Revenue Through Content which will feature leading speakers and thinkers in short, punchy and thought-provoking bi-monthly episodes exploring and highlighting insights and best practices of how to leverage Content as a strategic differentiator.

It’ll run from August through mid-December and kicking it off on August 20th will be yours truly talking about “Unleash(ing) your Inner Punk: a Rebellious Take on Customer Engagement”. I think the session that we have organised will be awesome, it’s a real honour and I’m really looking forward to it.

So, go to Amplexor.com to find out more and register.

This interview follows on from my recent interview – Purpose is not a luxury and matters more than ever in a crisis – Interview with Professor Alex Edmans of London Business School – and is number 351 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Innovative brands are using direct mail to improve customer engagement – Interview with Dan Frohnen of Sendoso – and is number 350 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Excellence and extreme humanization are needed more than ever – Interview with Tom Peters – and is number 349 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – A lot of enterprise software is still eye-wateringly terrible and it’s acting like a handbrake on experience improvement efforts – Interview with Leon Gauhman of Elsewhen – and is number 348 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – A Center-Out business architecture enables better and more empathetic customer experiences – Interview with Don Schuerman of Pega – and is number 347 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Up to 90% of digital data is not used. What sort of society accepts 90% waste? – Interview with Gerry McGovern – and is number 346 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

While PegaWorld iNspire, the annual conference from Pegasystems took place earlier this month (June 2nd) you can still view the sessions on-demand so do head over to www.pegaworld.com to check them out.

This interview follows on from my recent interview – Scaling customer support and maintaining employee and customer satisfaction even through a pandemic – Interview with Nick Misewicz of Pura Vida Bracelets – and is number 345 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

While PegaWorld iNspire, the annual conference from Pegasystems took place earlier this month (June 2nd) you can still view the sessions on-demand so do head over to www.pegaworld.com to check them out.

This interview follows on from my recent interview – The current crisis has put a very pragmatic lens onto digital transformation – Interview with Tom Libretto of Pega – and is number 344 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

While PegaWorld iNspire, the annual conference from Pegasystems just taken place (June 2nd) you can still view the sessions on-demand so do head over to www.pegaworld.com to check them out.

This interview follows on from my recent interview – Why we need to democratise leadership development and how the coronavirus pandemic is highlighting the strength and power of a more feminine way of leading – Interview with Lauren Currie of Stride – and is number 343 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast for the coming month.

Registration for PegaWorld iNspire, the annual conference from Pegasystems, is free. Find out out more and register at www.pegaworld.com

This interview follows on from my recent interview – Leading a digital transformation that will never end – Interview with Duncan Macdonald of UPC Switzerland – and is number 342 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast for the coming month.

Registration for PegaWorld iNspire, the annual conference from Pegasystems, is free. Find out out more and register at www.pegaworld.com

Thanks go to the folks at Pega who help set this interview up after I saw a video of Duncan talking about his work and leadership style that was featured as part of Pega’s Customer Engagement Summit (CES) online event on April 1st.

This interview follows on from my recent interview – Customer experience, innovation, artificial intelligence, culture….a look inside Amazon – Interview with Claire Whitaker – and is number 341 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The nature of service and how we’ve grown up with a service economy which is now finding it very hard to actually serve customers – Interview with Joel Bailey of EY Seren – and is number 340 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Authentic leadership is just the rebranding of transformational leadership with some of the caffeine taken out – Interview with Professor Dennis Tourish - and is number 339 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Customer experience is more than f***ing metrics – Interview with Sydney Brouwer – and is number 338 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Sydney and I talk about the state of customer experience, Punk CX, what it means to be a punk and what we should be thinking about when it comes to improving customer experience.

You can find the original discussion and Sydney’s podcast here.

This interview follows on from my recent interview – How anarchy and Emma Goldman inspires one of the coolest companies in America – Interview with Ari Weinzweig of Zingermans – and is number 337 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – We are moving from a ticketing age to a conversational age – Interview with Mads Fosselius of Dixa – and is number 336 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Corporate transformation will soon switch from digital to purpose – Interview with Mark Curtis of Fjord – and is number 335 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Rethinking the experience of life insurance – Interview with Adam Weinberg of Haven Life – and is number 334 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – If you don’t ignore your customers and create a service culture then you won’t have to worry about the competition – Interview with Micah Solomon – and is number 333 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Insights from 100 of the world’s most progressive organisations on how to make work more fun – Interview with Pim de Morree of Corporate Rebels – and is number 332 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – A lot of organisations talk outside in but their systems are not designed outside in – Interview with John Seddon of The Vanguard Method – and is number 331 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The Non-Obvious Megatrends that will affect our ability to deliver a stand out customer experience in the coming years – Interview with Rohit Bhargava – and is number 330 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – 2019 was the year of hype and snake oil when it came to chatbots. 2020 will be a year of pragmatism and real results – Interview with Abinash Tripathy of Helpshift – and is number 329 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Fanocracy and building a true human connection – Interview with David Meerman Scott – and is number 328 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The winner of the 2019 CX Leader of the Year – Interview with Sandra De Zoysa, Chief Customer Officer of Dialog Axiata – and is number 327 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The state of workplace happiness and why it matters – Interview with Lord Mark Price of Engaging Works – and is number 326 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Pathfinder customers and employees are demanding more of senior leaders – Interview with Katherine LaVelle of Accenture – and is number 325 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The secrets behind Airbnb’s customer experience – Interview with Joseph Michelli – and is number 324 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – What The Great Escape can teach us about Future Fit leadership – Interview with Mike Perk – and is number 289 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Is your culture hurricane fit? – Interview with Jonathan Rowe of nCino – and is number 286 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Getting the human and tech balance right in customer experience – Interview with Julia Ahlfeldt – and is number 285 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – The more you invest in technology the more you have to invest in human beings – Interview with Arnaud de Lacoste – and is number 243 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Creating a culture that stands for something and stands out – Interview with Tim Deeson – and is number 239 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

   Sam Johnson, VP of customer service at Jamf, a provider of software for enterprises and smaller businesses that helps them manage their Apple devices,

   Mark Wilson, Senior director of customer transformation at Paycor, a provider of recruiting, human resources, and payroll solutions through an integrated, cloud-based platform, and

   Chris Lisica, Director of customer success at Qumulo, a provider of simple, scalable, and efficient enterprise data storage systems.

This interview follows on from my recent interview – Building a culture of good engages customers, employees and drives business results – Interview with Ryan McCarty and Scott Moorehead – and is number 209 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This interview follows on from my recent interview – Delivering omni channel experiences that create memorable relationships – Interview with Janelle Matthews of Genesys – and is number 190 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – The Contest and getting everyone involved in delivering the best customer experience – Interview with David Kalt of Reverb.com – and is number 189 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – If you are in employee engagement then you are in management development as well – Interview with Jim Barnett of Glint – and is number 188 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – You have to sit next to a customer to be able to really understand their pain – Interview with Ben Velker of Edgenet – and is number 187 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – Zappos: Customer experience, employee experience, culture and holocracy – Interview with Rob Siefker of Zappos and Zappos Insights – and is number 186 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – Making customer interactions more human by using analytics, decisioning and artificial intelligence – Interview with Rob Walker of Pega – and is number 185 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – Most personalisation initiatives fail to improve customer experience – Interview with Jan Jensen of CXense – and is number 184 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – Using analytics, decisioning and robotics to improve the employee and customer experience – Interview with Kerim Akgonul of Pega – and is number 183 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – Your people know the best ways to improve your organisation – Interview with Cathy Brown of Engage For Success – and is number 182 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – Great service comes from doing things upside down – Interview with John Timpson – and is number 181 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

After hearing John speak at a recent conference, I asked him if he would be willing to be interviewed for my podcast series. John talks to me today about the Timpson story, upside down management, customer service and ex-offenders.

This interview follows on from my recent interview – How TV helped create an engaging and effective millenial shopping experience – Interview with Anthony Soohoo of Dot & Bo – and is number 179 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – Proactive customer service drives retention, advocacy and growth – Interview with Monica Higgins of eSalon – and is number 178 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – Delivering an excellent customer experience across 15 different countries – Interview with Delphine Mousseau of Zalando – and is number 177 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This interview follows on from my recent interview – Having a great product without great support doesn’t mean anything – Interview with Sarah Metcalfe of SureFlap – and is number 176 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.