Restoration Rundown Podcast

If You’re Not Involved, You’re Exposed: RAF Explained with Richie Kidwell

Fri, 03 Apr 2026 14:00:33 +0000

If you’re a restoration contractor in Florida and you’re not paying attention to industry advocacy, you may be leaving your business exposed.

In this episode of The Restoration Rundown, I sit down with Richie Kidwell to break down the role of the Restoration Association of Florida (RAF) and why it matters more than most contractors realize.

We cover who Richie is, how he got involved in advocating for restoration companies, and what RAF is actually doing behind the scenes to protect contractors and influence the future of the industry.

🎯 In This Episode We Cover:

• What the Restoration Association of Florida actually does

• Why organizations like RAF exist in the first place

• How legislation and policy decisions impact restoration businesses

• Why staying uninvolved can put your business at risk

• How to get involved and stay informed

📱 See How Live Video Can Help You Win More Jobs

Check out LiveSwitch and see how restoration contractors are using live video to connect with property owners and “see the damage” in real time:

👉 https://join.liveswitch.com/hzl6jpv6328r

📌 Show Notes

Guest: Richie Kidwell

Organization: Restoration Association of Florida (RAF)

👉 raflorida.org

If you’re a Florida restoration contractor and not currently involved with RAF, this is something worth taking a closer look at.

Are Contractors Training the Machines That Will Beat Them? | Doug Weatherman on AI & Restoration Claims

Fri, 13 Mar 2026 14:30:22 +0000

Are restoration contractors unintentionally training the AI systems that could eventually challenge their estimates?

That’s the question we explore in this episode of The Restoration Rundown.

A year ago, Doug Weatherman wrote an article in C&R Magazine titled “We Have a Big Problem,” raising concerns about how artificial intelligence could influence the restoration claims process.

Shortly after that article was published, Doug joined me on The Restoration Rundown for an episode called “AI and the Future of Restoration.”

Now, a year later — after massive advances in AI — we’re revisiting that conversation.

In this episode we discuss:

• How AI may already be influencing insurance claims

• Whether contractors could be unintentionally training AI systems

• The growing value of restoration industry data

• What AI could mean for negotiations with carriers

• How restoration owners should approach AI moving forward

📖 Read Doug’s Article

“We Have a Big Problem” – C&R Magazine

https://www.candrmagazine.com/letter-to-the-editor-we-have-a-big-problem/

🚀 Want to Grow Your Restoration Business?

Book a strategy session with Ironclad Restoration Marketing

https://ironcladrestorationmarketing.com/contact/

📱 Curious how live video can help you win more restoration jobs?

Check out LiveSwitch

https://join.liveswitch.com/hzl6jpv6328r

Shaping Your Leadership Identity with Rod Cruce

Fri, 30 Jan 2026 14:00:14 +0000

In this episode of The Restoration Rundown, I’m joined by Rod Cruce, founder of Trifecta Growth Institute, to break down why leadership identity is often the missing link holding restoration business owners back.

We talk about the shift from operator to leader, how identity shapes culture and decision-making, and practical steps owners can take to lead with more clarity and consistency as their companies grow.

If your business feels reactive, chaotic, or harder to lead than it used to, this episode is your starting point.

👉 Take the next step: Learn more and enroll in Rod’s Shaping Your Leadership Identity class at

https://trifectagrowth.com

🎟️ Use promo code IRONCLAD to save

⏰ Enrollment deadline: 2/3/26 — seats are filling fast

The Floodlight Framework: Building a Legacy Restoration Company with Brandon Reece & Chris Nordyke

Fri, 05 Dec 2025 14:00:24 +0000

In this episode of The Restoration Rundown, we’re joined by two of the most influential voices in the restoration industry: Brandon Reece and Chris Nordyke, co-founders of Floodlight Consulting Group, hosts of the Head, Heart & Boots podcast, and key leaders inside FP Restoration.

We dive into "The Floodlight Framework"—a foundation built on leadership, culture, systems, identity, and long-term strategy. Together, we break down the exact ingredients needed to build a legacy restoration company: the kind that isn’t just profitable today, but is structured to outlast seasons, trends, and owner burnout.

You’ll hear insights on:

What a true legacy restoration business actually looks like
The transition from consulting to leadership roles inside FP Restoration
Cultural mistakes that keep companies stuck
The systems every restoration company must master
Why owner identity and emotional maturity matter more than you think
The real work leaders must do to build something that lasts

If you’re leading a restoration company and want to build a business that works today and stands the test of tomorrow, this is a must-listen conversation.

Winning the Race to the Face: How Live Switch Will Boost Your Bottom Line

Fri, 14 Nov 2025 14:00:20 +0000

On today's episode I am joined by James Hatfield, the CRO of Live Switch, a communications platform that uses instant video to transform how Restorers work and scale their businesses. I got to know James, his background as a serial entrepreneur, and all about how Live Switch is changing the game for Restoration Companies. Buckle up and get ready for the Rundown.

If you want to learn more about how you can use Live Switch to help your Restoration Business then check the links below and remember Use code "RRundown10" for 10% off at checkout! :

Book a demo: https://tinyurl.com/muzey2uk

Website: https://www.liveswitch.com/

Start your free trial: https://www.liveswitch.com/contact-signup

Coupon: Use code "RRundown10" for 10% off at checkout!

Level up your Estimating with Jeff Diem

Tue, 16 Sep 2025 14:00:27 +0000

In this episode, I am joined by past guest and friend of the show Jeff Diem from Elkmont Estimates to talk about his new software is leveling up the estimating/billing processes for Restorers.

Catching up with Annissa and Kevin from Firehouse Education

Mon, 18 Aug 2025 13:02:15 +0000

In this episode I am joined by my old friends Annissa and Kevin Coy from Firehouse Education where we catch up on whats new with them, and learn about an exciting new venture they're launching soon. Get a sneak peek at their new coaching initiative at their upcoming session at the Experience Conference in Las Vegas in September.

The Good, The Bad, & The Ugly of AI with Andy McCabe & Doug Weatherman

Mon, 18 Aug 2025 13:01:19 +0000

In this episode I am joined by my friends Andy McCabe and Doug Weatherman to discuss how AI is changing the Restoration industry at breakneck speeds. From FNOL to claims and everything in between, AI is integrating into all aspects of operations. If you are a Restorer, then you don't want to miss this episode.

Advancing the Industry w/ RIA President Jeff Moore

Fri, 06 Jun 2025 14:00:20 +0000

In this episode, I sat down with a man who needs no introduction, but Ill give him one anyways! Join us as we talk shop with Jeff Moore, a 2nd generation Restorer, the President of the largest family run Restoration Companies in the world, ATI Restoration, and, the newly appointed President of the RIA. We will be talking about all things Restoration and about Jeff's journey from a youngster in the industry and into where he stands today, as a serious powerhouse who is advocating for big changes aimed to positively move the Restoration Industry forward.

Rebel With a Cause: Andy McCabe Joins the Rundown

Fri, 16 May 2025 14:00:24 +0000

Andy McCabe is a veteran of the restoration industry with over 20 years of experience. Founder of Claims Delegates and leader of the Restoration Rebel group now known as the Total Claims Alliance on Facebook, he has dedicated his career to empowering restoration contractors, challenging unfair insurance practices, and promoting transparency. As an early pioneer in remote estimating, Andy continues to push the boundaries of what's possible for independent restorers, helping them navigate the complexities of insurance claims while growing their businesses.

Passing the Torch; How to Set Yourself up for the Exit with Rocky Hensley

Fri, 25 Apr 2025 14:00:24 +0000

Many of us get into our businesses with the intention of putting in our all and working hard day in and day out- but what about when the time comes for you to kick back and retire? We often hear that people plan to pass down their businesses to loved ones- and while we absolutely love the sentiment there, it often ends up being a bit disastrous or stressful, and causes Restoration Experts to keep working.... and working... and WORKING.......

So what's the alternative? How do you set yourself up to retire successfully? We are joined today by Rocky Hensley from 1-Tom-Plumber, and he is here to empower you all with the information you need to do just that. With plenty of experience in franchising, selling, and running and growing amazing businesses, there is no better person to guide us all through this journey.

AI and the Future of Restoration with Doug Weatherman

Wed, 19 Mar 2025 14:00:22 +0000

The development and utilization of AI in the Restoration Industry is moving at breakneck speeds - already taking over any of the processes you see on a day to day basis with carrier developed models and chat bots. We are in a pivotal moment in the Restoration industry where if we do not adapt, we will die. IN this episode, I am are joined today by Doug Weatherman the COO of Rare Restoration who is here to offer an "AI Dooms Day Prep Kit" for Restorers in this ever evolving AI powered world.

BREAKING NEWS: Subtle Hints From Google About Your GBP Optimization

Fri, 14 Mar 2025 14:00:24 +0000

In some recent articles, Google has been leaving behind a trail of breadcrumbs in regards to your Google Business Profile optimization. In more than one instance, they have been subtly encouraging users to upload videos to their Google Business Profile. So, what does this mean? It simply means that Google wants more video content, and if you give them what they want, you may be rewarded with better visibility. In this episode we talk about how to capitalize on this trail of breadcrumbs to get the visibility and rankings your Restoration Business needs to succeed and stand out amongst your local competitors.

Kayla McGowan from R&R Magazine joins the Podcast

Fri, 07 Mar 2025 14:00:25 +0000

In today's episode we are joined by Kayla McGowan, the new Editor-in-Chief of R&R Magazine. Kayla walks us through her journey in the industry and talks about the R&R Magazine's upcoming Experience Conference and Trade Show Aril 8-10th in Punta Gorda Florida. To learn more visit randrmagonline.com/the-experience-conference.

Come see me LIVE at The Experience Conference in Punta Gorda

Mon, 10 Feb 2025 18:45:07 +0000

Are you attending the Experience Conference in Punta Gorda? The come see me speaking live for the 2025 No BS Internet Marketing Plan for Restoration Contractors education session on Wed. April 9th at 9:30 AM!

2024 Restoration Digital Marketing Recap

Fri, 07 Feb 2025 14:00:27 +0000

2024 was one heck of a year! You may have noticed a lot of changes when it comes to your digital presence, and we are here to tell you that you are not the only one. If your business is online, chances are you were affected by these changes in some way, shape, or form, and we think it's important for all of you out there to know exactly what has changed and how your Restoration Business can adapt to use it to your advantage.

I'm joined by Nikki from our team at Ironclad Restoration Marketing for this 2024 recap, where we will talk about some of the major changes we all experienced last year- from LSA and GBP maintenance and management to exploring the AI Overview and what it means for your Restoration Company's rankings and visibility, and everything in between.

The 2025 Internet Marketing Plan for Restoration Contractors

Fri, 24 Jan 2025 14:00:25 +0000

In this very special, 100th episode of the Restoration Rundown, I am super excited to present the 2025 Internet Marketing Plan for Restoration Contractors. With the help of some very special guests and experts in their respective fields here at Ironclad, this episode is everything you need to know when it comes to getting leads for your Restoration Business from the internet minus the fluff and B.S. you’re probably accustomed to hearing when it comes to marketing your business.

This episode is based on real world case studies of how we help our clients increase their sales by properly leveraging SEO, Google Business Profile/Maps Optimization, PPC/LSA, Websites, Social Media, and Paid Online Marketing. Now dive in and get ready for the Rundown!

Beyond the Blueprint with Rocky Hensley from 1 Tom Plumber: Resilience & Success in Restoration

Mon, 30 Dec 2024 18:46:58 +0000

In this episode, I sit down with Rocky Hensley, founder of 1 Tom Plumber to uncover the strategies and stories behind his success in the restoration industry. From humble beginnings to building and selling multiple businesses, Rocky shares his inspiring journey marked by resilience, grit, and a relentless drive for growth. Tune in to learn how he’s transformed challenges into stepping stones, developed powerful systems for scaling, and built a thriving franchise model with 1 Tom Plumber. This is a must-listen for restoration business owners and aspiring entrepreneurs looking to take their companies—and their mindsets—to the next level.

How Do You Stack Up on Google with JC from Ironclad Restoration Marketing

Fri, 22 Nov 2024 09:00:25 +0000

In this episode I am joined by my main man, JC, the COO of Ironclad Restoration Marketing as he gives us an overview of what it takes to rank your Restoration Business on page 1 of Google with a live video analysis of whos doing it right and who needs some improvement. Buckle up and get ready for this amazing episode!

Google Announces HUGE Change coming to Local Service Ads

Fri, 11 Oct 2024 15:16:14 +0000

Google Announces HUGE Change coming to Local Service Ads!!! In this podcast short, I talk about a major change to Google LSA program that is coming November 21st 2024!

7 Proven Digital Marketing Strategies to Grow Your Restoration Business

Tue, 13 Aug 2024 16:39:02 +0000

In the throes of disaster, restoration companies are the unsung heroes, swooping in to salvage homes, businesses, and peace of mind. As more and more of these modern-day saviors appear, standing out becomes not just a priority but a necessity. That’s where digital marketing steps in like a trusted ally. Today, I’ll walk you through seven proven digital marketing strategies guaranteed to elevate your restoration business. Ready for the climb? Let’s begin.

CAT Season: Are you Ready?

Fri, 19 Jul 2024 09:00:12 +0000

CAT season poses quite a few marketing challenges for restoration contractors, but within each challenge there are an equal amount of opportunities for the restoration company who is prepared. These marketing challenges mirror most of the common challenges restorers face during CAT season, like the huge increase in demand which strains resources, budget and heightens the competition. In this episode I walk you through some of those challenges but more so how to leverage digital marketing to capitalize on the increased demand and competition

The No BS Guide to LSA

Wed, 03 Jul 2024 09:00:24 +0000

To kick off the all new season of the Restoration Rundown we bring in the big guns, JC and Yas from Ironclad Restoration Marketing.

There is a lot of BS out there when it comes to Google Local Service Ads (LSA), and in this video I am going to cut through it all and give you the facts. This is a very special episode that can help you save thousands, you don’t want to miss this one!

Revitalize Your Restoration Business at the 2024 Collective by Core

Mon, 01 Jul 2024 18:32:42 +0000

CORE is home to the industry’s most elite property restoration service providers. They are pioneers who expect more from a conference experience.

You wont want to miss this year's Collective, July 8-10th at the JW Marriott in Downtown Austin. From Core "The Collective as an innovation summit featuring state-of-the-art technology, leadership growth experiences, sales development strategies, and a wellness retreat, all under one roof.

While other conventions simply bring you speakers, The Collective delivers thought leaders and game changers. While other shows might bring you some useful information, The Collective brings you deep-seated knowledge to help tackle your toughest challenges ahead. "

USE CODE: IRONCLAD to save $100.00 off your registration!

Follow and Subscribe to The Restoration Rundown and Ironclad Restoration Marketing by following the links below:

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Stream/Watch (search The Restoration Rundown on EVERY streaming service)

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See me live in Las Vegas

Wed, 26 Jun 2024 18:36:55 +0000

After a small hiatus building out the new office, I am finally back and ready to record. In this episode I will catch you up on whats to come and how you can see me live in Las Vegas in September.

Ironclad Marketing Minute: CAT Season

Thu, 23 May 2024 14:14:02 +0000

Catching up with Chris & Brandon from Floodlight Group

Fri, 03 May 2024 09:00:10 +0000

One Thing that May be Killing your Marketing

Fri, 05 Apr 2024 14:36:27 +0000

Ironclad Marketing Minute: Custom QR Code for Google Reviews

Tue, 26 Mar 2024 16:07:21 +0000

Ironclad Marketing Minute: Omnichannel

Thu, 07 Mar 2024 16:59:27 +0000

Ironclad Marketing Minute: Google Reviews

Fri, 16 Feb 2024 09:00:15 +0000

Reputation is Key with Zach from Liftify

Fri, 09 Feb 2024 17:32:54 +0000

Ironclad Marketing Minute: Whats your USP

Fri, 02 Feb 2024 09:22:07 +0000

Michael Balzano from R&R Magazine & BNP Media

Fri, 26 Jan 2024 09:00:14 +0000

R&R Magazine is one of the Restoration Industry's largest publications and today I am joined by Michael Balzano, the group publisher from R&R and BNP Media to talk about R&R and their bi-annual Experience Conference and Tradeshow.

Learn more about R&R and the Experience by visiting the link below:

https://www.randrmagonline.com/the-experience-conference

Ironclad Marketing Minute: NAP

Fri, 19 Jan 2024 09:00:09 +0000

When it comes to your online visibility your NAP is an integral part of the digital channel eco system. NAP stands for name address and phone number and needs to be consistently listed to get the most out of your digital marketing. In this episode I explain why.

The TPA Success Algorithm with Rod Cruce

Fri, 12 Jan 2024 09:00:15 +0000

In this episode of The Restoration Rundown Podcast we are joined by Rod Cruce from Trifecta Growth Institute where we kick off 2024 talking about a controversial topic, TPA program work. Rod Cruce has owned multiple different businesses and has spent many years running and building a top performing Restoration company where they properly learned how to utilize TPA by understanding the fundamentals and developing an Algorithm of success.

Learn more about Rod and Trifecta Group by visiting the link below:

https://trifectagrowthinstitute.com/

https://candrmagazine.com/the-tpa-success-algorithm/

Ironclad Marketing Minute: Systems Mindset to Reach Goals

Thu, 28 Dec 2023 17:40:43 +0000

If you are looking to increase your leads from the internet. Give us a call or visit our website at www.ironcladrestorationmarketing.com

Ironclad Marketing Minute: Lead Capture Tips

Thu, 07 Dec 2023 17:23:55 +0000

Getting eyeballs on your Restoration Business is a tough go, thats why you want to make it as easy as possible for people to get in touch with you. In this quick episode I share a few simple tools you can use to cast a wider net and help close more leads.

Ironclad Marketing Minute: Top 3 Things

Wed, 22 Nov 2023 17:03:40 +0000

When it comes to getting leads from the internet, visibility is key. In this quick video, I walk you through the top 3 things you need to do to maximize your online visibility.

Ironclad Marketing Minute: Social Media Posting Tips

Fri, 03 Nov 2023 09:00:07 +0000

Do you find yourself wondering what to post on your social media accounts? In this short episode we give you some content ideas including FAQ's, testimonials and much more.

Special Guest David Degroff from Always On Call Labor

Fri, 27 Oct 2023 09:00:18 +0000

Im sure you've heard the old adage "Its tough to find good help these days", and if you own a Restoration Business or any business for that matter then you know that its true. Todays guest has seemingly solved that problem for a lot of Restoration Companies with his company Always on Call Labor. Tune in and get to know David Degroff and how his company can help you scale and manage more work.

Ironclad Marketing Minute: PPC vs SEO

Fri, 20 Oct 2023 09:00:09 +0000

Pay Per Click or SEO : which should you choose for getting leads for your Restoration Business? The answer is easy! BOTH! Think about SEO like a garden you need to grow to feed your company leads - it takes an investment in time, money, and people to have your garden bear fruit. Think about PPC as the grocery store for leads you can visit until your garden is sustaining your company.

Jason Gilstrap on the launch of Core University

Mon, 09 Oct 2023 09:00:11 +0000

Education is at the forefront of everything we do here at Ironclad Restoration Marketing. Todays guest is someone whos organization is spearheading an awesome initiative to help out the Restoration Industry called Core University.

Special Guest Rod Cruce from Trifecta Growth Institute

Fri, 06 Oct 2023 09:00:16 +0000

We talk a lot on the Restoration Rundown about growth and how important it is, whether it is business growth or Google rankings growth, if you're not growing, you're dying. In this episode we are joined by Rod Cruce, the founder and Chief Growth Officer at Trifecta Growth Institute, an organization focused on “Growing Businesses by Growing People”. He is passionate about equipping restoration leaders and their team with a critical and specialized skill-sets to become a top performing organization.

Who is your target client?

Fri, 29 Sep 2023 13:16:43 +0000

In order to sell your services to someone you need to be able to put yourselves in their shoes to properly address their fears and needs. Figuring out WHO your target customer is crucial to be able to properly address their individual needs in your marketing efforts.

Whats Your "Why": Kevin & Annissa from Firehouse Education Join the Rundown

Fri, 15 Sep 2023 09:00:14 +0000

Kevin and Annissa Coy have been in the restoration industry for over 33 years. They have owned and operated a full service restoration company with more than one million dollars annually in revenue in a town of less than 2000 population. They currently teach, coach and speak in the restoration industry on many platforms. In 2008 they were awarded Entrepreneur of the year for outstanding performance and in 2016 Annissa was awarded Restoration and Remediation Magazines Restoration Woman of The Year. Annissa writes articles for the industry and she is featured every week on Restoration and Remediation Magazine’s Ask Annissa video column. Kevin and Annissa are the co-creators of Firehouse Education and innovators of Mobile Clean Systems. They joined the Restoration Rundown to talk about how they got their start, the importance of education, communication, and understanding your "why" when it comes to running your business.

Learn more about Firehouse Education:

https://www.facebook.com/firehouseeducation.

https://www.youtube.com/channel/UChu98K5PElbyjl4Gm_SaEIg.

Myldred Ingram from R&R Magazine Joins the Rundown

Fri, 08 Sep 2023 09:00:08 +0000

Restoration and Remediation Magazine is one of the staple publications in the Restoration Industry. In this episode we are joined by Editor In Chief Myldred Ingram where we discuss their goals of utilizing their publication to create a culture of education and community within the Restoration Industry

Check them out at randrmagonline.com

Live from the Collective Conference part 2

Fri, 01 Sep 2023 18:13:07 +0000

We are back here in Austin with a few more special guests!

Live from the Collective Conference by CORE

Fri, 01 Sep 2023 16:45:21 +0000

We are LIVE today at day 3 of the Core Collective Conference in Austin Texas. Check this fun LIVE episode with a few special guests including Zach from Liftify and the team from CORE Group

Challenge Accepted: Jon Isaacson from The Dyojo joins The Rundown

Fri, 01 Sep 2023 09:00:08 +0000

In this episode, Jon Isaacson from the DYojo podcast joins me to talk about his new book "Challenge Accepted: An Open Letter To Young People Entering The Workforce Career Development Book" and some of the challenges the new generations are facing in today's workplace along with some solutions for hiring managers. We also speak about this year's upcoming Socktember charity challenge in partnership with Restoring Kindness from C&R Magazine

CORE Group joins The Rundown

Thu, 24 Aug 2023 09:00:11 +0000

CORE Group is one of the largest collectives of Restoration Contractors in the US. With an eye on education, culture, and excellence in the industry, they're mission is to provide outstanding service and industry leading support for all of their members. Diane Goheen, Vice President of Marketing and Jason Gilstrap, Executive Director of Contractor Operations joined the Restoration Rundown to talk about all of the exciting things CORE is doing for the industry, including CORE University and their upcoming Collective Conference.

Use Promo Code IRONCLAD200 to save $200 on registration to the Collective

How to rank on Google in 7 steps

Mon, 07 Aug 2023 14:01:28 +0000

If you want to get more water damage restoration leads, fire damage restoration leads, or cleaning jobs then you need to be leveraging SEO and ranking your company on Google. Tune in to this Restoration Rundown podcast episode where I demystify the art of Google ranking for restoration contractors with a seamless, seven-step playbook. From crafting keyword-rich content and optimizing images to mastering the art of local SEO and securing quality backlinks. Whether you're a seasoned pro or new to the game, join us as we empower restoration contractors with practical insights and actionable techniques to effortlessly elevate their online presence and clinch a spot at the top of Google's search results.

Podcast Replay Short - Top 3 things when it comes to getting Google Reviews

Fri, 04 Aug 2023 15:40:22 +0000

In this podcast replay short, we are joined by Zach Garrett from Liftify as he explains the top 3 things you need to know when it comes to getting more Google Reviews. Check out the full episode for more!

The LIVE 2023 No BS Internet Marketing Plan

Fri, 14 Jul 2023 09:00:14 +0000

I was recently a guest speaker at the Experience Conference in Fort Lauderdale Florida where I was able to educate Restoration and Cleaning Business owners on everything they should be doing in 2023 to get leads online. This presentation was put together using our very own case studies on what we do at my agency, Ironclad Restoration Marketing, to get our clients more leads via websites, SEO, PPC and social media. The 2023 No B.S. Internet Marketing Plan is based off my book The No BS Guide to Internet Marketing and is jam packed with everything you need to get more leads NOW.

Google LSA *Podcast Short

Tue, 11 Jul 2023 15:51:58 +0000

Google Guarantee or their LSA program is an amazing platform for Restoration Contractors to utilize to get qualified leads. IN this short replay episode, I walk you through the what and why of LSA.

How to deal with missing Google Reviews

Fri, 23 Jun 2023 09:00:15 +0000

Finally after 2 years of dealing with the headaches of Google Reviews not posting or disappearing all together, Google has added a new support feature. In this video I show you how the process works.

The Power of Online Reviews w/ Zach from Liftify

Fri, 02 Jun 2023 09:00:07 +0000

Getting Google Reviews is tough, but its especially hard for Restoration Contractors. With Google Reviews being such a huge driver of rankings and conversions, its crucial that you have some sort of system in place to consistently get reviews for your business. On this episode we are joined with Zach Garrett, the founder of Liftify, an online reputation and review building company whos comprehensive solutions are finally solving the review gathering problem once and for all.

Follow Zach and Liftify:

Liftify

https://www.linkedin.com/company/77128671/

https://www.facebook.com/Goliftify

https://www.youtube.com/channel/UCbG5quNnlvISg6sSRR2h9zQ

https://www.instagram.com/_liftify/

Zach Garrett

https://www.linkedin.com/in/zachgarrett/

https://www.facebook.com/zach.garrett1/

https://www.instagram.com/zgarrett11/

Crossover Episode w/ C&R Magazine's Restoration Today Podcast

Wed, 17 May 2023 18:57:32 +0000

IN this special crossover episode, I had the honor to be interviewed on C&R Magazine's Restoration Today Podcast with Michelle Blevins. Enjoy

Restoration Rundown Crossover with Let's Go w/ Gokul

Mon, 15 May 2023 19:30:56 +0000

In this special podcast crossover episode, I had the pleasure of being a guest on the Let's Go Podcast with Gokul from Restoration Brokers of America. We talked marketing and some common problems in the industry that are keeping contractors from getting more leads.

Check them out at https://rbasells.com/

Wordpress VS Wix

Thu, 27 Apr 2023 16:42:38 +0000

When it comes to building a website for your Restoration or Cleaning Business, the platform you pick is very important not only for scalability but for search engine rankings. With all of the different platforms out there how do you know which is best? IN this podcast short, I will walk you through the two top platforms and crown a champ between Wordpress and Wix

How to take optimal Google Business Profile Photos

Tue, 18 Apr 2023 14:43:24 +0000

An optimized Google Business Profile is a powerful tool that you should be leveraging for your business to get more jobs. One of the best ways to keep your profile fresh for our good friend Al Gorithm is to consistently update your profile with content. In this short episode I walk you through the types of photos you should be adding and why.

Solutions Based Sales w/ Chris and Brandon from Floodlight Group

Fri, 07 Apr 2023 09:00:16 +0000

When it comes to running a Restoration Business few things are more important than sales. But a crucial element that is oftentimes missed with a lot of business owners is fully understanding WHO it is you are selling to in order to properly craft your messaging and approach to offer solutions to your target client's problems. The interruptive "candy and smile" type of marketing of the past just won't cut it. In this episode I am joined by past guests Chris Nordyke and Brandon Reese of the Floodlight Group and The Head Hearts and Boots Podcast to discuss solutions based sales tactics and how they altered their sales approach in their Restoration Business to a solutions based style and how they help Restoration Business owners rethink their approach to sales and marketing. Buckle up because this is a loaded episode!

Getting Paid w/ One Claim Solutions

Fri, 31 Mar 2023 09:00:17 +0000

One of the biggest challenges Restoration Companies faces is billing and getting paid. Dealing with carriers and adjusters is a daunting task and takes a lot of time away from other important areas of your business. In this episode I am joined by someone who's company does just that - helps you get paid. Joshua Ehmke from One Claim Solutions sat down with me to talk about some of the challenges Restoration Contractors face when dealing with Carriers and how his company can accelerate the receivables cycle by working with adjusters to settle invoices faster and get you paid so you can concentrate on growing your business

Hanging w/ Mr. Cooper - Larry Cooper Joins the Restoration Rundown

Fri, 17 Mar 2023 09:00:15 +0000

In this episode, I am joined by an industry Legend, a man with over 50 years of experience in the restoration and cleaning industry, a Former president of the IICRC, founder of the Experience Convention and trade show and the developer of some little things you may recognize like the s500, the s520, s100 and the s300. We are honored to have Larry Cooper join the podcast today to talk about his journey and his contributions to the Restoration and Cleaning Industry and the upcoming Experience Convention in May 8th in Fort Lauderdale.

By the way, if you're planning on attending this event then you can use promo code IRONDC to save $30 on your registration!

I will be presenting an amazing seminar on digital marketing for restoration and cleaning contractors and will be handing out my book at a booth all week!

Come and say hello May 8-10th ant the Experience!

Podcast Replay Short - Why use PPC

Wed, 08 Mar 2023 09:00:13 +0000

IN this short replay from our No BS Internet Marketing Plan Webinar, I explain why Pay Per Click should be part of your foundation for digital marketing leads.

Replay Short - How to Leverage Social Media

Wed, 01 Mar 2023 16:26:35 +0000

New Google Business Profile Verification Method

Mon, 06 Feb 2023 14:28:06 +0000

Here's a short episode about something NEW I came across with a Restoration Contractor last week regarding verifying their Google Business Profile.

If you want to get more leads from the internet then check out IroncladRestorationMarketing.Com or pick up my newly revised book, the No BS Guide to Internet Marketing for Restoration Contractors on Amazon today!

The Importance of Being Omnipresent

Wed, 25 Jan 2023 17:45:42 +0000

In this clip from my 2023 No BS Internet Marketing Plan presentation, I explain why, when it comes to marketing your company, you need to take an omnichannel approach.

Your 2023 No B.S. Internet Marketing Plan

Thu, 12 Jan 2023 14:00:10 +0000

For a lot of Restoration and Cleaning Business Owners, 2022 was a tough year for getting online leads. From the massive Google Algorithm updates, to not being able to rely on lead gen services for jobs, a lot of people struggled.

Fortunately that's behind us (for now), and after diving into the newest updates to find out what it will take to win online in 2023, we all learned a lot here at Ironclad Restoration Marketing.

So, as we hit this new year I want to invite you all to join me on YouTube or LinkedIn Live on Thursday Jan. 12th at 2PM (est) for Your 2023 NO B.S. Internet Marketing Plan for Restoration and Cleaning Contractors.

In this webinar, I am going to walk you through EVERYTHING that you need to be doing to maximize your online exposure and help get you more leads and sales for your Restoration Business.

This presentation is based on case studies of how we help our clients their sales by properly leveraging SEO, Google Business Profile/Maps Optimization, Website Conversion Elements, Social Media, and Paid Online Marketing.

Building a Leader w/ Floodlight Group

Fri, 23 Dec 2022 09:00:16 +0000

The word leadership is thrown around a lot these days and for good reason. A good leader in business is a visionary who's passion empowers and motivates everyone around him. On today's episode I am joined by Chris and Brandon from Floodlight Consulting Group, hosts of the Head Heart and Boots Podcast on why proper leadership is so important in today's business world.

Restoration Rundown Crossover Replay with The Head, Heart, & Boots Podcast

Fri, 09 Dec 2022 16:34:58 +0000

I was recently a guest on the Amazing Head, Hearts, & Boots Podcast hosted by Chris and Brandon from Floodlight Consulting Group. We unpacked a ton of information on marketing and Google Business Profile. I had a blast with the guys. Give them a follow and make sure to subscribe to the Restoration Rundown!

Google Business Profile Bugs

Tue, 29 Nov 2022 16:50:10 +0000

Have you noticed that your GBP has been suspended seemingly for no reason or none of your reviews are sticking? Well you can stop pulling out your hair now because Google announced that they found bugs in their Business Profile that was causing mass suspensions and causing reviews not to stick. In this episode we break down what it means and what you can do about it.

Google Business Profile Reviews - How to Get Them & What to Do With Them

Thu, 17 Nov 2022 17:04:28 +0000

You should know by now how important getting reviews for your Restoration Business is, from conversions to rankings on Google - you need to get reviews consistently. But getting them can be a challenge, in this episode I discuss why you should be getting more reviews, how to get them, and then what to do with them once you have them.

Boost Your Restoration Businesses' Sales with Ricelli Mordecai

Fri, 11 Nov 2022 11:13:35 +0000

Your Restoration Businesses' success depends on a lot of factors, but one of the most important factors is growing a pipeline of leads to keep your trucks on the road. But closing those leads and turning them into sales is another thing. On this episode we are joined by Ricelli Mordecai whos Sales Booster Solutions program aims to turn everyone in your company into a sales master

Michelle Blevins from C&R Magazine joins the Rundown

Wed, 02 Nov 2022 09:00:06 +0000

C&R Magazine is the oldest and largest publication serving the disaster restoration and cleaning industry. In this episode, we are joined by the Owner and Publisher of C&R Magazine, Michelle Blevins. Michelle shares her journey in the Restoration Industry and even shares some insight into what restorers need to do to help their business grow and thrive.

Podcast Short - Google Business Profiles Suspended? Heres why it may have happened

Sat, 29 Oct 2022 13:31:02 +0000

You may have noticed that lately Google Business Profiles have been getting suspended for seemingly no reason causing a lot of frustration to everyone affected. Well finally Google announced that the reason the suspensions have been happening so frequently, and in this short clip I explain why its happening and what to do if it happened to you.

*Podcast Short Give Yourself a Competitive Edge with Organic Traffic

Mon, 17 Oct 2022 09:00:09 +0000

Are you sick and tired of having to buy leads? In the long run organic traffic is always more cost effective than paid traffic. Yes, organic traffic from Google takes time but in the long run it's well worth it. IN this episode I talk about a few reasons why.

*Podcast Short - The FTC Charged HomeAdvisor and Angie's List with Deception

Mon, 10 Oct 2022 09:00:08 +0000

If you haven't heard, the FTC laid the smack down on HomeAdvisor and Angie's List for misleading contractors. I hate to sound like a broken record but we can't stress how important it is to have an omnichannel approach when it comes to marketing your restoration business.

So what they were doing is their sales team was calling and they were using prerecorded phone calls to show and make it look like every single lead that they send to everybody is amazing and they're going to make millions of dollars. Just give us your money, give us your money, give us your money! And we all know that that's not the case.

If you listened to any of our videos, you follow along on our podcasts, we're telling you that you're paying for non-exclusive leads. So you and your competitor in the same service area - one guy spending five grand a month, one guy spent a $1,000 a month, who do you think is going to get the better leads?

Not only that, but they are taking advantage of the misinformation that's out there with these lead gen services like 33 Mile, like Angie's List, like Yelp, like HomeAdvisors, right now HomeAdvisors and Angie's list are in hot water from the FTC for doing this misleading, sales practices. So, if you have been following along with us, we've always preached that you need to take an omni-channel approach, meaning don't rely on just one place to get leads for your business. You need to take that omni-channel approach and be as present as you can in as many areas that you can afford to be at.

And what better way to do that than do them yourself. Get more sales from the internet by just getting your internet marketing right. Got to make sure you have a website and make sure you're managing your Google business profile. Getting reviews, obviously performing good work to get that referral and word of mouth and repeat work, you should be doing some pay-per-click if you can afford it, and SEO is the king.

Take over page one of Google and you're spreading a very wide net. And if those leads don't come in use Google's Pay-Per-Click service program to get leads right now. And be very careful with Angie's list, Yelp, HomeAdvisors because remember you're paying for non-exclusive leads and it is a service that could go away any day, no different than referrals, right?

So you have a home inspector or a property manager or a real estate agent that's feeding you work all the time. Well, what happens if they move or they pass away? That's going to go away just like Google maps went down last week. So you don't want to have put all your eggs into any one basket at all, but more so you gotta be careful for these companies that are selling you a magic pill that is going to solve all your problems and get you a bunch of leads because they will start to fall.

The Domino's have already started the fall with the FTC charging HomeAdvisor and Angie's list with misleading contractors by just doing that. And they're the same as these predatory companies or these digital marketing agencies that try to sell you on a one size fits all out the box fit. And it doesn't work that way.

The only way you're going to get a consistent lead flow online is by doing the work, just like losing weight. You don't always want to be paying tons of money a month to get leads in that you have to sift through all this crap and worry about how much money your competitor is spending.

Your best bet is to build your own farm, build your own website, get your own authority on Google, do SEO, Pay-Per-Click, Google Business, start making relationships with people that make sense in a verticals for you to get leads just like you probably already know. And be very careful when you're dealing with somebody that's doing these hard sells on anything like that. Right? So if you want to maximize your lead flow online, you do things the right way.

How to Suck Less at Estimating with Jon Isaacson from The Dyojo

Wed, 05 Oct 2022 12:56:07 +0000

Jon Isaacson joins the Restoration Rundown again to talk about his 4th book in the Be Intentional Series, "How to Suck Less at Estimating". We discuss common problems when it comes to the communication process on projects, how important your SOPs are, and some ideas on how to mitigate those issues. Jon also talks about his annual charity event "Socktember" and how you can get involved with his great cause.

Podcast Short - Don't Put all of Your Eggs in One Basket

Mon, 12 Sep 2022 04:00:13 +0000

In this podcast short replay brought to you by Ironclad Restoration Marketing, we revisit the FTC indictment of Angie's List and their misleading and predatory lead gen promises, to further drive home our Digital Omnipresence method

Look at your Business as an Investor - Podcast Replay Short

Wed, 07 Sep 2022 15:27:47 +0000

In this podcast replay short clip, we are joined by Gokul from Restoration Brokers of America to talk about why you need to start looking at your Restoration Business through the eyes of an investor not a business owner. Brought to you by Ironclad Restoration Marketing - get more leads and sales for your Restoration Business by getting your internet marketing right!

Wordpress or Wix for your Restoration Business' Website

Wed, 24 Aug 2022 18:58:04 +0000

A lot of people ask which is better for their Restoration Business' website, Wordpress or Wix. In today's short episode I crown the champ.

Preparing for the Exit - How, When, & Why To Sell Your Restoration Company w/ Gokul from Restoration Brokers of America

Sun, 14 Aug 2022 05:00:15 +0000

Every business owner should have some sort of succession plan or exit strategy when its time to wrap things up. Whether you're handing down your business to a loved one or selling to the highest bidder, doing so can be a major challenge. On today's episode we are joined by Gokul Padmanabhan from Restoration Brokers of America on why you should treat your business as an investment, what he sees being the biggest challenges in selling your Restoration Business, and what you can do to set yourself up to maximize the return on your investment.

Why you should outsource your estimating processes with Jeff Diem from Elkmont Estimates

Fri, 05 Aug 2022 09:00:09 +0000

Jeff Diem from Elkmont Estimates joins the Restoration Rundown to talk about the benefits of outsourcing your estimating processes and how doing so not only saves you time, money, and energy, but can also help recover money that you may be leaving on the table; allowing you to focus on growing your Restoration Business. We also learned about Jeff's new game changing software, LEVLR!

For more information on Jeff's company visit his website at:

https://www.elkmonestimates.com/

Why Increasing Website Conversions can be More Important than Increasing Website Traffic

Wed, 03 Aug 2022 18:09:16 +0000

Oftentimes when a Restoration Business Owner's digital marketing efforts aren't producing calls the answer is usually the same, fire their SEO agency or try and increase the web visitor traffic. The problem with that is in most cases the agency or your in house team IS sending qualified traffic to your website, its just not converting into calls. In this episode I talk about the importance of increasing your website conversion percentage and how it can drastically increase phone calls and revenue.

Elan from Born to Repair LLC Joins the Restoration Rundown

Thu, 28 Jul 2022 09:00:11 +0000

Elan Pesmanick from Born to Repair joins us on the Restoration Rundown to share his inspirational journey from the retail world to owning a restoration equipment repair company. Elan shares how he leveraged his poetry skills and his social media accounts to cut through the online noise and grow his company, making a big name for himself in the industry.

How to Deal with a Google Business Profile Suspension

Fri, 15 Jul 2022 14:21:53 +0000

Your Google Business Profile is one of the most important digital channels to drive leads to your Restoration Business. But what do you do if your profile gets suspended? In this episode I walk you through the steps we take to get the suspensions lifted with a 100% success rate.

Ricelli Mordecai joins The Restoration Rundown

Fri, 08 Jul 2022 17:16:47 +0000

On this very special episode we are joined by international speaker, business coach, and sales/marketing strategist Ricelli Mordecai from Sales Booster Solutions. We cover everything from common sales mistakes Restoration Contractors are making to choosing the right franchise. We even have an amazing offer for a FREE Consultation and a HUGE discount on some of her services. Tune in and get ready to get the Rundown from an industry leader!

Forget About Your Goals, Focus on Your Systems

Wed, 29 Jun 2022 16:33:43 +0000

We all want to achieve success and have goals, whether its losing weight, growing our businesses, being a better parent or winning a championship. But focusing on the goals vs the systems will often times lead you on a path to unhappiness and missing your goals. In today's episode I walk you through why you need to have a systems first mentality vs goal orientated and how that equates to more success.

What is your USP?

Fri, 17 Jun 2022 15:19:40 +0000

Why should someone do business with you vs your competition? In this episode we dive into identifying what your USP (Unique Selling Proposition) is and how you should be capitalizing on it to help convert more traffic into sales

Why you should be treating SEO as an INVESTMENT not a COST

Thu, 09 Jun 2022 20:26:08 +0000

In this episode we are discussing why you need to be treating SEO like an investment. Something that appreciates in value over time that will generate the most ROI of any type of marketing for your business.

Why you NEED Google Reviews and how to GET MORE!

Wed, 01 Jun 2022 13:53:38 +0000

Google reviews should be an integral part of your restoration business, but getting them can be a major pain. On todays episode, we talk about why Google reviews are so important, how they affect your business, and more so how to get more.

Why your marketing SUCKS! (and what you can do about it)

Wed, 11 May 2022 17:50:09 +0000

After a little break, we are BACK with a loaded episode.

I talk to a lot of Restoration Contractors every day who always seem to be dealing with the same issues, but at the end of the day...their marketing just sucks! On today's episode I walk you through some of the reasons why that is the case and what you can do about it.

4 Technical SEO Tasks to Ensure Your SEO Success

Mon, 25 Apr 2022 15:41:51 +0000

SEO is much more than throwing up some keywords and praying you get ranked. Paying attention to the technical quality of your site is vital to your Restoration Company's SEO success. In this episode I walk you through 4 crucial seo tasks a lot of people miss out on.

Why you NEED call tracking for your Restoration Business

Thu, 14 Apr 2022 18:03:32 +0000

Understanding where your leads are coming from is crucial to properly make the RIGHT marketing decisions. In today's episode I talk about why you NEED to implement call tracking right away for your Restoration Business.

How to leverage your Google Business Profile to get more leads

Tue, 12 Apr 2022 17:00:27 +0000

Your Google Business Profile (formerly google my business) is an amazing, effective, and best of all, free tool that you can use to get more leads. From enhanced organic search results to conversions, your Google Business Profile needs to be a fundamental part of your marketing plan. In this episode I give you an overview of what it takes to leverage it for more visibility.

How to avoid major mistakes when it comes to your Digital Marketing

Tue, 05 Apr 2022 15:54:37 +0000

A lot of Restoration Contractors I speak to find themselves in a major bind when they want to make changes with their marketing providers, whether that's changing agencies, building a new website, or just simply taking ownership of their assets. In this episode I walk you through some common missteps Restoration Contractors are making, and how to avoid them to save future headaches and a lot of money.

The top 3 things you must do to get online leads

Fri, 01 Apr 2022 16:23:07 +0000

There is a lot of noise and misinformation when it comes to getting online leads for your Restoration Business. In this episode I share the top 3 things I would do if I started a Restoration Company to begin getting those leads coming in.

SPECIAL GUEST EPISODE - Jon Isaacson of The Dyojo joins the Restoration Rundown

Fri, 25 Mar 2022 19:00:54 +0000

In today's episode we are joined by Jon Isaacson, also known as the "Intentional Restorer". He is a contractor, author, and the host of The Dyojo Podcast. Jon and Ben talk about his new book, his background with the Restoration Industry, and how he helps Restoration Contractors across the US set up their businesses the right way! You don't want to miss this one!

How to get Restoration Leads on a limited budget

Tue, 15 Mar 2022 15:35:37 +0000

If you're just starting out in the business then chance are that you're ballin on a budget, which means you need to find ways to get leads flowing into your business in order to properly scale and grow. With so many options out there it can be tough to decide the best way to spend your time and money. In this episode I walk you through a couple of ways you can generate some leads for your restoration company with some good old fashioned sweat equity.

How to set up your Restoration Business for Success by protecting your digital assets PART 3

Thu, 03 Mar 2022 12:01:45 +0000

Your digital brand assets are some of the most important parts of your business. From your social media accounts to your domain name and Google Business Profile, you must nurture and protect these branded assets in order to maintain growth. In this series I teach you what these valuable assets are and how you can protect them to ensure your Restoration Business is set up for longevity and success.

How to set up your Restoration Business for Success by protecting your digital assets PART 2

Wed, 02 Mar 2022 12:00:11 +0000

How to set up your Restoration Business for Success by protecting your digital assets PART 1

Tue, 01 Mar 2022 17:18:08 +0000

Why you have to INVEST IN SEO for your Restoration Business

Tue, 22 Feb 2022 18:31:19 +0000

SEO has become a nasty three letter word for most Restoration Contractors out there who have tried digital marketing for their property damage restoration company. On todays episode, I show you why SEO is the most important part of any digital marketing strategy and how the organic traffic that is generated via SEO is crucial to dominating your area and getting more leads.

How to choose the RIGHT blog topics for your Restoration Business

Wed, 16 Feb 2022 17:46:57 +0000

Blogs are a fundamental part of any SEO program and choosing the right topics can be a challenge. In this episode, I teach you a simple way to find topics that you can create and post as blogs on your website to help rank better on search engines.

How you can avoid wasting time/money on digital marketing for your Restoration Business

Mon, 07 Feb 2022 17:22:17 +0000

In this episode of the Restoration Rundown Podcast, I discuss how you can help to avoid spinning your wheels and wasting money/time on digital marketing. If you've gone through agency after agency and not gotten the results you should be getting in terms of leads and jobs then this episode will shed some light on some common reasons why and what you can do to avoid it moving forward.

What you need to know about domains and hosting for your Restoration Business

Fri, 04 Feb 2022 18:12:16 +0000

There are a lot of misconceptions and risks when it comes to domains and web hosting for your Restoration Business. In this episode, I walk you through the basics about domains and web hosting and what you need to do to avoid headaches and issues in the future.

4 Reasons You're Not Getting Online Property Damage Leads

Tue, 01 Feb 2022 17:56:20 +0000

Over the years I have talked to several Restoration Business owners to find out what is working and not working for them to get online property damage restoration leads. In this episode I share the top 4 things that may be keeping you from getting the leads you need from the internet.

How Google Determines Local Search Rankings

Mon, 31 Jan 2022 18:37:52 +0000

Have you been trying to get more consistent leads from Google?

Whether you're using a digital marketing agency or an in house team, understanding what factors into local search rankings is important for your Restoration Business.

In this episode I walk you through 3 of the top ways Google determines local search rankings for your Restoration Business according to Google.com

How to Rank your Restoration Business on Page 1 of Google

Fri, 28 Jan 2022 16:45:11 +0000

If you've been struggling to get leads from the internet then perhaps you need to take a look at how your business is ranked on Google. In this episode we talk about everything you need to be implementing in your marketing strategy to compete and win on search engines. From PPC to SEO and GMB, we walk you through the most important channels and how to properly utilize them to get more leads from the internet.

How to Check if your Restoration Company's is Ranking on Google

Wed, 26 Jan 2022 17:18:52 +0000

Do you find yourself constantly searching for your business on Google to see if your SEO is working or if your customers can find you? In this episode, we share a simple trick to check if your site is being indexed on Google and how it is being displayed to users.

How Google Search Works

Mon, 24 Jan 2022 23:27:08 +0000

Google search is one of the most powerful tools out there, not just for consumers, but for Restoration Businesses that want to get customers from online sources. In this episode, we break down how Google Search works to help you better understand how you can position yourself in front of your target audience.

How to get more Google Reviews for your Restoration Business and boost your maps rankings

Mon, 10 Jan 2022 18:00:52 +0000

In this episode we talk about the importance of Google Reviews for your Restoration Business and how they affect conversions and your Google Maps rankings. The we share 3 tips on how to get more reviews for your Restoration Business

2022 Internet Marketing Plan for Restoration Business Owners

Wed, 05 Jan 2022 20:28:36 +0000

If you own a Restoration Business and want to leanr how to maximize your leads from the internet, then this episode is for you. Our first ever full length podcast episode is dedicated to creating a solid internet marketing plan teaching you about what you HAVE to be focusing on to get the most property damage leads for your Restoration Business in 2022. We cover everything from web design to seo google my business and ppc. Buckle up and get ready to dominate in 2022

Welcome to the Restoration Rundown Podcast

Tue, 21 Dec 2021 18:05:01 +0000

Welcome to the Restoration Rundown Podcast - the podcast made just for Property Damage Restoration business owners.

4 ways to increase conversions on your restoration website

Thu, 16 Dec 2021 16:31:19 +0000