We’ll be exploring these trends in a three-part 2026 Trends series, inspired by conversations with Simpli.fi’s Chief Product & Technology Officer, Michael Schoen. Each post breaks down the major shifts we see accelerating this upcoming year, along with the operational changes marketers will need to keep up.

Eric Elliott discusses the shift in legal advertising from costly, less-targeted options like Google AdWords to programmatic advertising's granular precision. By leveraging tools like geofencing and demographic targeting, legal advertisers can target specific audiences—such as patients in hospitals or ideal referral law firms—with unparalleled accuracy. Elliott illustrates the effectiveness of these tactics through compelling success stories, including a law firm using Simpli.fi to precisely target referral partners and improve campaign renewals by demonstrating clear results.

In this engaging interview, we dive into how AI is transforming digital advertising, making ad targeting and personalization more effective and streamlined than ever. From leveraging data to achieve higher quality leads to finding the balance between automation and human intuition, this conversation explores the evolving role of AI in marketing. Discover the practical ways AI is being used to deliver relevant ads, enhance customer targeting, and optimize campaign performance—plus a few must-have tools for marketers looking to step up their AI game.

David McBee sits down with data scientist Zeke Camusio, CEO of Data Speaks, to explore how advanced AI tools can revolutionize digital marketing. As a veteran in custom attribution models, Zeke explains why traditional tracking methods often fall short in today’s multi-touch, multi-device landscape—and how AI-powered solutions can step up to help marketers truly understand what drives conversions. From media mix modeling to first-party tracking, Zeke shares the essential tools and insights that allow advertisers to optimize ad spend and improve return on investment by over 20% on average. Dive into this insightful discussion and learn how to leverage AI to make every marketing dollar count.

In this episode, David McBee sits down with Matthew Tsang of AndHumanity for an inspiring conversation on the power of inclusive marketing. Matthew dives into the agency’s mission to serve people-first brands and create a legacy of belonging, explaining how his personal journey with family shaped this vision. They discuss the business case for inclusive marketing, share eye-opening stats on underserved communities, and explore how personalized messaging can resonate more deeply with diverse audiences. With real-world success stories and insightful advice, this episode is packed with actionable takeaways for brands aiming to make a meaningful impact.

Unlock the power of AI in your marketing strategy! Join Shaun Whynacht, an expert in automation and client engagement. In this insightful episode, Shaun reveals how artificial intelligence is transforming the way marketers create personalized customer journeys, streamline ad campaigns, and build authentic connections at scale. Whether you're struggling with content creation, managing client interactions, or looking for fresh ways to engage your audience, this conversation is packed with practical tips and golden nuggets of wisdom. Don’t miss this chance to learn how AI can revolutionize your business!

In this episode of Simpli.fi TV, discover the cutting-edge AI hacks revolutionizing marketing and learn how these innovations could reshape your career. Dive into the strategies that leverage AI to transform content creation, optimize SEO, and outpace traditional marketing methods. Explore how AI is not only enhancing marketing but also challenging existing job roles, and get ahead with insights on using AI effectively. Uncover the tools and techniques that could redefine your approach to digital strategy and keep you ahead in an evolving industry.

In this insightful interview with Behdad Jamshidi, we dive deep into the world of agency matchmaking. Behdad shares his journey from an unexpected career path to becoming a top expert in pairing businesses with the right marketing agencies. He offers actionable advice for agency owners on building stronger partnerships through effective communication, systems, and niche expertise. Whether you're an agency looking to scale or a business seeking the perfect marketing partner, this conversation covers everything from qualifying as a preferred partner to navigating the challenges of staffing and growth.

This interview uncovers a powerful truth in digital advertising: it’s not where your ads appear, but who sees them that counts. Discover why focusing on audience precision can drastically improve your campaign results and how programmatic strategies are reshaping the way businesses think about advertising. If you want to understand what truly drives effective ad campaigns and get practical insights into making the most of your media budget, this is the interview you need to watch.

David McBee sits down with Lasana Smith, political marketing strategist, just 30 days before the 2024 election. Lasana shares expert insights into optimizing political campaigns with programmatic advertising, offering tips on audience targeting, creative messaging, and campaign optimization in a fast-paced political environment. She also reveals the psychological strategies her agency uses to drive voter engagement and shares the importance of diversity and geotargeting in effective political outreach. Lasana’s success stories and actionable advice make this a must-watch for anyone navigating digital political campaigns.

Explore the evolution of digital marketing with Josh Eliseuson, as he discusses the shift from traditional search engine marketing to the advanced targeting capabilities of programmatic media. Learn how businesses are navigating rising CPCs on platforms like Google by leveraging more efficient strategies that drive results. With real-world examples and industry insights, this interview provides valuable knowledge for anyone looking to stay ahead in the digital landscape. Discover how programmatic can enhance your marketing efforts and deliver measurable success.

David McBee sits down with Kelly Heilpern, Chief Strategy Officer at Ammunition to explore the future of programmatic advertising amidst tightening privacy laws. Discover how programmatic media continues to evolve, offering powerful targeting opportunities that lead to "no media waste and massive results." Kelly shares expert insights on leveraging contextual targeting, CTV, and AI to create personalized, relevant ads that captivate audiences.

In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies and publishers to create successful programmatic campaigns by focusing on strategic planning, leveraging first-party data, and using innovative tools like lookalike audiences and geofence conversion zones. The discussion highlights common pitfalls in digital strategy, the advantages of streaming TV advertising, and the future of digital media as shaped by AI and data-driven decision-making.

In this episode of Simpli.fi TV, David McBee sits down with Nick Smith, President of Loud Canvas Media, to discuss advanced targeting strategies and the power of sequential messaging in digital marketing. With experience spanning from pastorship to strategic marketing in the pharma industry, Nick shares insights into crafting humanistic, purpose-driven campaigns that resonate with niche audiences. He emphasizes the importance of starting with a solid strategy, segmenting audiences by perception, and using sequential messaging to guide potential customers through the sales funnel, ensuring each touchpoint drives meaningful engagement and measurable results.

In this insightful episode, Brandon Lutz dives deep into the evolving landscape of B2B marketing, challenging the traditional reliance on search, SEO, and social media by advocating for the strategic inclusion of programmatic media. Lutz shares his expertise on how to overcome common objections to programmatic, emphasizing its flexibility, precise targeting, and multi-stage funnel effectiveness. Whether you're a seasoned marketer or just starting out, Lutz's practical advice on taking calculated risks and embracing bold strategies will inspire you to rethink your media mix and unlock new opportunities for growth.

In this engaging interview, Doug Zarkin shares his journey from agency life to becoming a client-side brand expert. With a focus on his book, Moving Your Brand Out of the Friend Zone, Doug explains the importance of creating deep, meaningful relationships with consumers by thinking human. He emphasizes the balance of art and science in marketing, the role of data in making informed decisions, and the critical nature of understanding your brand from the ground up. Whether you're an agency professional or a brand marketer, Doug's insights provide valuable strategies for leveraging data, driving brand loyalty, and achieving sustained growth.

Excited about affordable high-quality CTV content? Tune in to hear Natalie Ulfig from Frndly TV discuss how they bring feel-good entertainment to the market. Learn how Frndly TV's precise targeting and brand-safe content, combined with Simpli.fi's programmatic guaranteed deals, can enhance your ad campaigns with better reach and more control.

Join us for an insightful interview with David McBee and Matthew Kilmurry as they dive into the transformative power of AI in location-based marketing. Discover how AI has revolutionized creative processes, enabling local businesses to compete with national brands. Learn about the impact of AI on localized content, streaming TV advertising, and the future of digital marketing. Don't miss this engaging conversation filled with innovative strategies and real-world examples that showcase the potential of AI in the marketing landscape.

Explore the intricacies of comprehensive marketing strategies for small to medium businesses (SMBs) with Robert Royer. Robert emphasizes the importance of having a well-defined marketing strategy, encompassing campaign objectives, target personas, and unique value propositions. Learn how the team at BBM leverages their expertise in search engine marketing (SEM), social media, and programmatic advertising to create a cohesive approach that drives brand awareness and conversions. By integrating traditional media with modern digital tactics, Robert highlights how they ensure a presence at every stage of the consumer journey. Discover how multi-touch attribution, cross-device tracking, and a focus on blended cost per lead help measure the effectiveness of these comprehensive strategies.

Join us for an enlightening conversation with Jennifer Zeghibe, a leading voice in AI ad targeting, as she discusses how Dstillery is setting new standards in lookalike audience creation. Discover how their patented ID-free®® technology is revolutionizing programmatic advertising by ensuring privacy while enhancing performance. Jennifer shares insights into Dstillery's innovative approaches, from leveraging first-party data to developing custom AI models, and explains why their partnership with Simpli.fi is a game-changer for the industry. Don’t miss this deep dive into the future of ad targeting and the pivotal role of AI in driving success.

Simpli.fi TV welcomes Andy Rossmeissl, CEO of Faraday, a customer behavior prediction platform. Discover insights on lookalike audiences and how they can revolutionize your marketing strategies. Andy shares valuable information on targeting, personalization, and ensuring accuracy in audience prediction. Learn how to optimize your marketing efforts and drive better results with predictive AI from an industry expert.

Join David McBee and Jeff Swartz in an engaging discussion about the power of geofencing in localized advertising. Learn how Qujam's innovative platform is transforming ad tech for businesses of all sizes. Hear success stories, expert insights, and practical advice for leveraging geofencing to maximize your marketing impact. This interview offers valuable takeaways for media buyers, agencies, and anyone interested in cutting-edge advertising technology.

Listen in to an enlightening conversation with Brad Heureux, the visionary founder of Creator Media Network. Brad discusses the critical importance of strategic content creation and the questions every creator should ask before diving in. Explore how to effectively use AI, engage audiences, and turn your creative passions into successful business models. Packed with practical advice and real-world examples, this episode is a valuable resource for creators, marketers, and entrepreneurs looking to thrive in today’s competitive digital landscape.

Doug Powell discusses how Boston Children's Hospital navigates HIPAA regulations while employing creative digital strategies to reach their target audience. By emphasizing compassion and focusing on lifestyle targeting, they maintain compliance and achieve effective engagement. Powell highlights the importance of testing and learning, noting the hospital's cautious but innovative approach. Their use of video in campaigns has proven highly successful, reflecting the emotional nature of healthcare marketing. Powell advises challenging assumptions and being patient with the approval processes in medical environments.

In an insightful interview, Dan Coughlin delves into the dynamic world of influencer marketing, revealing strategies for navigating rising costs and fierce competition. He highlights the game-changing impact of performance marketing and whitelisting, where brands run ads through influencer accounts for greater authenticity. Coughlin shares a compelling success story of a weight loss clinic that drastically cut consultation costs through these innovative techniques. Discover how leveraging micro and nano influencers can transform your brand’s marketing efforts in 2024.

Eric Eden, host of the "Remarkable Marketing" podcast, discusses key insights from his interviews with top marketing leaders. He highlights how successful marketers leverage diverse strategies, such as combining online advertising with content marketing, influencers, and user-generated content to reduce costs and enhance impact. Eden emphasizes the significance of channels like podcasting and YouTube, noting their cross-generational appeal and effectiveness. He also discusses the transformative potential of AI in marketing, likening its impact to that of the internet boom in the mid-90s.

In this illuminating discussion between David McBee and Ezgi Arslantay, the focus remains steadfast on democratizing advertising for small businesses. Arslantay, drawing from her extensive marketing background, underscores the challenges faced by SMBs in accessing diverse advertising channels and offers actionable solutions. From leveraging streaming television to embracing creative targeting strategies, the conversation highlights the transformative potential of tech-enabled platforms in empowering SMBs to compete in the ever-evolving advertising landscape.

In this interview, Scott Cody discusses the importance of defining success upfront in marketing campaigns, emphasizing the need for clear Key Performance Indicators (KPIs). He highlights the value of measuring ROI and leveraging programmatic advertising to reach target audiences effectively. Additionally, Cody underscores the significance of Connected TV (CTV) advertising, noting its accessibility for small businesses and its ability to capture engaged audiences in today's streaming-centric environment.

Join Granger Tripp as he discusses LiveRamp's groundbreaking advancements in data collaboration. Learn how LiveRamp facilitates secure data sharing among businesses, including their partnership with Simpli.fi. Discover how this collaboration empowers advertisers to execute targeted campaigns, optimize measurement, and prepare for the future without third-party cookies.

Reid Holmes, a seasoned ad agency veteran turned branding visionary, delivers a wake-up call to the marketing world. With a career spanning decades in the cutthroat industry of advertising, Holmes shares his epiphany—a realization that the ephemeral nature of traditional advertising wasn't fulfilling his desire for a lasting legacy. Through insightful anecdotes and astute analysis, Holmes introduces the concept of "unique emotional solutions" and unveils the Brand Appreciation Pyramid, revolutionizing the way brands engage with consumers.

Join David McBee and Will Gaffney in this insightful episode of Simpli.fi TV, where they explore the essential metrics behind streaming TV ad campaigns. Gain a comprehensive overview of how impressions translate into measurable impact, from reach and frequency to targeting strategies. Whether you're a marketer, media buyer, or business owner, this episode offers valuable insights to navigate and understand the effectiveness of your streaming TV ad campaigns. Tune in to uncover the secrets behind successful advertising in the connected TV landscape.

Michael Buzinski presents a groundbreaking framework for small business owners to revolutionize their approach to digital marketing and revenue generation. Drawing from his extensive experience and research, Buzinski unveils the power of focusing on three key performance indicators: website traffic, conversion rates, and average revenue per client (ARPC). By demonstrating how a modest 26% improvement in each of these metrics can lead to a doubling of revenue, he provides a clear and actionable roadmap for businesses seeking tangible results in the digital age.

Matt Crenshaw, CEO of Nova, to discusses the evolving landscape of creative automation and AI in digital advertising. They delve into the concept of "regenerative AI" and its practical applications, highlighting Nova's role in seamlessly repurposing content across different advertising channels. Matt explains how Nova's technology enables brands to quickly adapt successful social media posts into ads suitable for various platforms, including desktop, mobile, online video, and connected TV (CTV). The conversation explores challenges and opportunities in utilizing QR codes in CTV ads and emphasizes the importance of experimentation for brands seeking to expand beyond social media walled gardens.

In this Simpli.fi TV discussion, David McBee and Chris Rodriguez explore the evolution of digital marketing, emphasizing measurable performance alongside targeted awareness campaigns. Chris shares insights on leveraging display ads for audience targeting and conversion success, while also highlighting the effectiveness of social messaging and SMS marketing. The conversation underscores the importance of personalized outreach and adapting strategies to the ever-changing digital landscape.

Join Simpli.fi TV host David McBee as he sits down with Hernan Vazquez, CEO and founder of Scale Driven, to discuss the world of connected TV advertising. In this insightful interview, Hernan shares his expertise on leveraging connected TV to reach new audiences and drive business growth. From practical advice for brands new to TV advertising to strategies for effective CTV commercials, Hernan offers valuable insights that can transform your marketing approach. Discover how businesses of all sizes can harness the potential of connected TV advertising to enhance brand visibility, engage with audiences, and drive meaningful results.

In this episode of Simpli.fi TV, Phil Vavelidis, Simpli.fi's Director of Political, shares insights on maximizing digital advertising for political campaigns. Phil emphasizes data quality and efficient utilization, highlighting Simpli.fi's AGF tool with over 93% match rates. He discusses targeting strategies across devices, emphasizing the rise of connected TV (CTV) advertising. Phil also addresses the continued relevance of linear TV advertising and the importance of minimizing waste through strategic targeting. He stresses the significance of customized and transparent reporting practices. The episode concludes by acknowledging Simpli.fi's political service team for winning the Reed Award for best political service team.

Lee Doyle discusses how the landscape of connected TV (CTV) is unfolding, revealing a paradigm shift in advertising accessibility and effectiveness. Doyle highlights the burgeoning supply of advertising-supported CTV, catalyzing opportunities for businesses of all sizes, especially SMBs, to engage with precise targeting and reduced costs. As CTV continues to integrate live sports and news, alongside innovations like shoppable solutions and cross-channel retargeting, advertisers are empowered to navigate this evolving terrain, driving impact and ROI through strategic media mix modeling and consumer-centric approaches.

Paul Harrison, Simpli.fi's CTO, talks about cookie deprecation's impact on advertising. Harrison stresses preparedness, highlighting Simpli.fi's proactive stance, leveraging privacy by design principles. He discusses alternative solutions like contextual targeting, ZTV for CTV, and geofencing for attribution. Addressing concerns about keyword search retargeting and frequency capping, Harrison assures readiness. He also discusses the evolving landscape, including Google's Privacy Sandbox. Simpli.fi's diverse cookieless solutions empower advertisers to navigate changes effectively.

David McBee and Adam Sinkus engage in a lively conversation about the role of AI in content creation for agencies. Adam shares his perspective, highlighting AI's capabilities in tasks like SEO research and drafting outlines. However, he emphasizes the irreplaceable value of human touch in editing to maintain a brand's unique voice and emotional connection with the audience. Adam also discusses how his agency leverages AI tools for SEO optimization and content creation. The conversation extends to Adam's podcast, "The Winning Tactics," where he and fellow experts offer actionable advice to help business owners overcome challenges and propel their ventures forward.

Bryan Miller sheds light on the use of cutting-edge technology in political advertising, emphasizing the importance of targeting specific policymakers. He discusses the evolution of political advocacy, the urgency of rapid response times, and the need to adopt innovative strategies from the commercial sector. Miller also highlights the transformative impact of streaming television, particularly Connected TV, in revolutionizing political messaging by enabling precise targeting down to individual voters.

Eric Nelson of Fraction Media Group discusses the agency's groundbreaking stance on independence and transparency in media relationships. By eschewing ownership and adopting a fee structure without markups, the agency prioritizes client interests and accelerates campaign processes. Eric also delves into the challenges and opportunities in Connected TV, emphasizing the shift from program-based to audience-based targeting. The dialogue concludes with insights into the need for a unified industry metric and adapting to evolving viewer behaviors in the digital era.

In this episode of Simpli.fi TV, author Kim Rozdeba reflects on his agency experience, emphasizing that effective branding is about how a brand makes customers feel. Inspired by the origins of the Veuve Clicquot champagne brand, Kim embarked on a quest to uncover stories of visionary women who founded and transformed brands with purpose and empathy. These women's journeys reveal the power of adapting, learning, and building personal connections with customers. "Branding Queens" is a tribute to their trailblazing spirit and offers inspiration for marketers and entrepreneurs alike.

In this insightful conversation, Sara Elkins, an expert in recruitment marketing, shares her perspective on the essential components of a successful recruitment marketing program. She emphasizes the importance of starting with a strong employer brand, aligning messaging with the target audience, and leveraging various digital strategies to attract and engage candidates effectively. Sara discusses the role of programmatic advertising in recruitment, highlighting the challenges of targeting in this field. She also reveals her strategies for staying updated with the ever-evolving trends and technologies in digital recruitment. Tune in to gain valuable insights into the world of recruitment marketing.

In this Simpli.fi TV interview, John Chan shares strategies for effectively managing large ad budgets and optimizing ROI. He highlights the advantages of working with substantial budgets, emphasizing the wealth of data available for informed decision-making. John stresses the importance of campaign structure and knowing when to break established rules to adapt to specific scenarios, especially in e-commerce and D2C sectors. The discussion also addresses the challenges of AI-powered platforms, with John emphasizing the need for manual intervention when necessary. Additionally, he encourages marketers to focus on enduring skills like direct response marketing and critical evaluation, providing valuable guidance for navigating the ever-evolving digital advertising landscape.

Todd Handy, an expert in sales, digital media, and outsourcing, shares his expertise on when and why agencies, publishers, and ad tech platforms should consider outsourcing to companies like SEBPO. He discusses signs to watch for, employee engagement strategies, and finding the right balance between human resources and AI. Todd also touches on the legal aspects of AI and data protection in the outsourcing industry.

James Hipkin, talks about the evolution of digital marketing strategies and the role of AI in 2023. James highlights the transformation from digital marketing being an afterthought to its current integral role in overall marketing strategies. He emphasizes the importance of a customer-first approach and the potential impact of AI in the field. Furthermore, James sheds light on the most common mistake marketers make: the absence of a strategic approach, with websites often failing to align with customers' needs and objectives. The conversation provides valuable insights for both seasoned marketers and those looking to navigate the ever-changing landscape of digital marketing.

Join Chad Hallert, a seasoned expert in the field of travel, tourism, and gaming marketing, as he shares his passionate insights on the challenges and opportunities in this dynamic industry. Chad discusses the importance of adopting an omnichannel and customer journey-focused approach to campaign planning, bridging the gap between traditional and digital media. He highlights the significance of culture and client buy-in when implementing these strategies and provides real-world examples of successful campaigns. Chad also emphasizes the value of thorough testing and measurement to optimize marketing efforts. Discover how to unlock the full potential of your marketing campaigns in the travel and tourism sector with Chad's practical advice and expertise.

In this insightful conversation, Ann Kraus and Rebecca Emery delve into the world of AI and its impact on digital marketing. They discuss the ways in which AI can be harnessed to enhance digital marketing strategies and its potential to revolutionize the field. Rebecca emphasizes the importance of balancing AI with human oversight and shares four crucial tips for agencies and marketers to navigate the legal and ethical challenges posed by AI. Additionally, they explore common mistakes marketers make when integrating AI and recommend valuable resources for staying updated in this rapidly evolving field.

Join host Ann Kraus in a candid conversation with SEO expert Damon Burton as they discuss the power and pitfalls of artificial intelligence (AI) in the world of search engine optimization (SEO). Damon shares his insights on describing SEO to clients, the potential liabilities of using AI for content creation, and the importance of quality control. Discover how AI could impact the future of SEO and what strategies Damon advises to tread carefully in this evolving digital landscape.

In this episode of Simpli.fi TV, host David McBee interviews Bear Newman, an SEO expert, about strategies for achieving SEO success and staying ahead of the ever-changing digital landscape. Bear shares insights on the importance of asking "what if" in SEO, focusing on ROI, building trust with authoritative content, and adapting to AI-driven changes in search algorithms. Discover how Bear's unique perspective and practical advice can help SEO professionals excel in their field.

Join host Ann Kraus for a conversation with Bryant Powell, a marketer and podcaster, about the importance of social audio presence for companies. Bryant shares statistics highlighting the growth of podcasting and its effectiveness in increasing brand awareness. He also discusses how podcasting can help organizations establish an authentic brand voice. Bryant provides insights on how agencies can start their own podcasts, emphasizing the need for client education, persistence, and creating engaging content. He also offers advice on finding compelling stories and the importance of asking "why" in podcast interviews. The conversation wraps with some notes on social listening and its role in shaping brand messaging.

Join Simpli.fi TV for a lively discussion with Zondra Evans, founder of a streaming television network and marketing expert, as she discusses the world of streaming TV advertising. Discover why advertisers should care about streaming TV, how small to mid-size businesses can leverage it cost-effectively, and the importance of an omnichannel approach in the digital landscape. Gain insights into the future of advertising and the role of digital real estate in staying relevant and competitive in today's market. Don't miss this informative conversation with industry insights and practical advice for agencies and businesses alike.

Robert Brill, the founder of Brill Media, explores the intricacies of programmatic advertising. Discover the valuable advice Robert offers to agency owners about simplifying the language and removing jargon when discussing programmatic services with clients. Dive into the world of dynamic ad creative and operational excellence, and learn how these factors contribute to impressive ROI. Gain insights into the importance of standard operating procedures and meticulous attention to detail in achieving success.

Shannon Allen explores the importance of understanding the "why" in marketing. She discusses how this philosophy influences marketing strategy and shares real-life success stories of businesses that embraced this concept. Shannon also provides valuable insights into common mistakes made by marketers and the importance of being proactive in digital marketing. 

David McBee:

Hello, and welcome to Simpli.fi TV, the web series and podcast for agencies, brands, marketers, and media buyers. I'm, David McBee. Our guest today is, Shannon Allen, Chief Revenue Officer of Federated Digital Solutions. Shannon, has been in the marketing and advertising industry for over 25 years. Her passion for digital marketing drives her to help find the best digital solutions for her company and clients. Shannon, works as a true marketer partner with all of her clients and believes that is what makes her agency stand apart from others. She believes that people today are buying why you do what you do and not what. Shannon, is also the co-host of her own podcast Digital Marketing RO Why? which I highly recommend you check out. Shannon, welcome to Simpli.fi TV.

David McBee chats with Will Gaffney, a product expert at Simpli.fi, about the game-changing influence of ACR (Automatic Content Recognition) data in the Connected TV (CTV) landscape. Learn how this data offers insights previously monopolized by Nielsen, bringing granularity down to the zip-code level. Gaffney demystifies the technology behind ACR, clarifies its implications for advertisers, and offers strategic tips for agencies looking to broaden their media mix. Whether you're in ad ops or an agency executive, you won't want to miss this exploration into the future of CTV advertising.

Mike Pocci joins Simpli.fi TV to discuss the transformative nature of brand communications in an age of information overload. Emphasizing the power of authenticity and genuine dialogue, Mike shares insights into the balance between creativity and data-driven strategies. As third-party cookies phase out and AI becomes integral to digital marketing, brands must adapt to maintain meaningful connections. Beyond mere tactics, it's a deep dive into understanding audiences, leveraging first-party data, and anticipating the future of marketing technologies.

Tommy Walker, the mind behind "Mindset Secrets for Entrepreneurs," talks about the subconscious barriers hindering business growth. With 26 years as an entrepreneur and 14 years as a coach, Walker shares his insights into common roadblocks faced by entrepreneurs, from negative self-images to challenges in communication and ingrained beliefs about money. Delving deeper, Walker discusses the evolving role of AI in business, emphasizing its use as a tool rather than a crutch.

Sophia Ho discusses the significance of programmatic advertising. With over 18 years in the industry, Sophia shares how programmatic strategies bridge gaps that Google search and social media can't cover. She highlights the importance of understanding audiences, shares the innovative "whole human approach" at TRG, and delves into the integration of various media channels. Tune in for a deep dive into advertising strategies, best practices, and Sophia's take on the industry's evolution.

In this episode, Joe Zappa from Sharp Pen Media dives deep into the intricacies of AdTech and MarTech. Revealing the strengths and weaknesses of modern marketing agencies, Zappa emphasizes the need to understand customers beyond product features. He also discusses the influential role of AI in content marketing, especially for inspiration and education. Through this engaging conversation with Ann Kraus, learn about measuring marketing success, the impactful concept of thinking big, and Zappa's recommendations for thriving in the ever-evolving world of marketing.

Jeremiah Guappone discusses the ins and outs of political campaigns and Connected TV (CTV) in the digital landscape. Jeremiah reveals the importance of speed and agility when managing digital political campaigns. Learn how Data Genomix uses CTV to hyper-target voters at a fraction of the cost of traditional television. The conversation also touches on how digital metrics offer deeper insights compared to traditional methods, changing the game for political advertisers. This episode offers a fresh perspective on leveraging digital strategies for political impact.

In this episode, Mike Montague, host of Playful Humans, discusses the power of infusing playfulness into marketing. From playful brand strategies to unleashing creativity by reducing stress, learn how to break free from the mundane and create campaigns that resonate. Mike shares valuable insights and draws inspiration from unconventional success stories, urging businesses to embrace playfulness and stand out in the market. Discover the power of being bold and playful in marketing with Mike's engaging perspectives.

In this insightful discussion, Wes Benwick breaks down the world of streaming television and its impact on traditional advertising approaches. Explore the enduring power of reach and frequency in a landscape where the odds are in advertisers' favor, and how a blend of digital and linear strategies can hit the jackpot with target audiences. Watch to the end for a powerful story that illustrates the effectiveness of ZTV, showcasing the shift towards a connected TV-dominated era. Wes sheds light on how to navigate this evolving terrain and optimize advertising strategies for a winning outcome.

Join Brooke Osmundson, a PPC marketing expert with a decade of industry experience, as she demystifies the world of PPC audits. Learn the essential balance between technical precision and aligning strategies with overarching business objectives. Explore effective audience targeting strategies, considering diverse demographic and behavioral parameters, while adapting to evolving consumer trends. Brooke shares the significance of her favorite collaborative digital marketing community on social media.

Join us as Brian Piper shares invaluable insights into content marketing and optimization. Discover the crucial steps to create successful content consistently, understand the importance of data analysis in shaping content strategies, and navigate conflicts in content optimization across diverse sectors, including higher education and marketing agencies. Learn how strategic content optimization can revolutionize your approach to engaging and converting your target audience.

In this episode, our guest Scott Palmer, a seasoned marketer, shares invaluable insights on achieving rapid growth in the competitive marketing landscape. He talks about the essential factors for the coveted 'hockey stick' growth, emphasizing product-market fit, community engagement, and strategic timing. Scott also sheds light on the symbiotic relationship between marketing campaigns, audience nurturing, and product development, emphasizing the role of testing and continuous engagement.

Andrew Davis, marketing expert and visionary, shares insights on how to harness the power of AI in marketing. From leveraging the 'after party glow' to transforming your brand's narrative through location-based strategies, Andrew provides actionable advice for marketers to navigate the AI landscape effectively and embrace a future of creative collaboration. Discover how small, squirrel-sized tasks can train AI to elevate your marketing efforts and become a valuable asset to your organization.

Tom Martin, a seasoned media professional with 40 years of experience, shares his journey from traditional advertising to the digital age and explains how data-driven marketing is transforming the industry. Discover how Tom's agency embraced in-house digital buying services and why they chose Simpli.fi. Learn about the impact of CTV advertising on their clients and how younger talent, like Tom's daughter Zoe, is shaping the future of advertising. Tom also discusses the exciting possibilities of using data from connected devices and offers valuable advice for marketers.

Jesse McFarland shares valuable insights into managing client expectations in the world of SEO. He emphasizes the importance of framing SEO as a long-term investment, fostering trust by explaining the journey's duration upfront. Jesse also discusses the significance of onboarding processes and setting realistic timelines, ensuring clients understand the need for patience. Whether it's B2B or B2C, his expertise shines through as he unravels the intricacies of SEO strategies tailored to different business models. Jesse's approach, rooted in education and thought leadership, highlights the importance of building a strong brand presence.

David McBee sits down with Melinda Byerley, an expert in marketing leadership, to uncover the challenges and opportunities facing senior marketing leaders in the tech industry. Melinda shares her insights on building trust, understanding the organization's nuances before making changes, and the evolving role of brand in marketing. She also discusses her journey into the world of AI marketing analytics and offers valuable advice for agencies and peers looking to embrace this transformative technology. 

In this insightful interview, Sam Swirsky, a LinkedIn expert, reveals the untapped power of LinkedIn for B2B success. He discusses how the platform, often underestimated, can lead to significant business advantages. Sam emphasizes the importance of personal branding for businesses and shares the strategies employed by industry leaders. Discover how companies can empower their employees to enhance their personal brands, ultimately benefiting the entire organization. Sam also provides valuable tips on generating a hundred pieces of engaging content and highlights the synergy between employee and employer in building a strong online presence.

Join Ann Kraus and Katie Robbert as they discuss the world of AI, uncovering Katie's unique FOG framework (Find, Organize, Generate) for understanding artificial intelligence. Katie shares valuable insights on how companies and agencies often go wrong when adopting AI and introduces her 5P framework (Purpose, People, Process, Platform, Performance) to guide successful integration. Discover how AI can be a powerful tool when used strategically, and why understanding the "why" is crucial before diving into the "what." Join this conversation to gain a deeper understanding of AI's role in marketing and storytelling.

In this insightful interview, our host Ann Kraus dives deep into the world of data analytics with the expert JJ Reynolds. They explore the common misconceptions about Google Analytics, emphasizing the importance of taking action on data rather than just analyzing it. Discover how agencies can transform their approach to data to drive meaningful results, capitalize on small improvements, and effectively communicate insights to clients. JJ Reynolds shares practical advice and strategies to make data-driven decisions and achieve success in the digital realm.

In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising. Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers have a golden opportunity. Get insights into the future of advertising and learn how to future-proof your business in this ever-changing landscape.

Tom Winter discusses the impact of AI on marketing and how marketers can adapt to this evolving landscape. From the role of AI in automating repetitive tasks to the importance of providing context to AI models, Tom shares practical advice on how marketers can harness AI as a valuable tool rather than seeing it as a threat. He emphasizes the need for marketers to leverage their unique expertise alongside AI to create exceptional content and stay ahead in this ever-changing field.

Join podcast host David McBee as he engages in a lively conversation with Alyson Lex, an expert copywriter and conversion strategist. Alyson sheds light on the misconceptions surrounding the role of copywriting in advertising and how it deeply impacts the success of ad campaigns. With her insight, she emphasizes the significance of conversion checkpoints and explains how they dissect the customer journey for enhanced results. Tune in to discover how emotional triggers and logical reasoning combine to create effective landing pages, all while embracing the power of AI in the evolving landscape of marketing.

Sit down with Matt Walker, a seasoned expert in political advertising for this conversation about political campaigns and media buying, Walker shares his journey from college internships to running millions of dollars in advertising across digital channels. He reflects on the political industry's evolution over the past decade, highlighting the impact of verification processes and the changing landscape of programmatic advertising. The discussion touches on reaching voters through innovative strategies, the role of streaming in political messaging, and the delicate balance between positive campaigning and negative tactics. With candid advice for political campaign managers and an industry-relevant book recommendation, Walker provides valuable insights into the dynamic realm of political advertising.

In this enlightening episode, Rob Norman, former Chief Digital Officer of WPP's GroupM, discusses the revolutionary shifts occurring in Connected TV (CTV). From the tipping point where OTT viewing surpassed linear TV to the challenges and opportunities presented by data regulation, Rob offers valuable insights for advertisers and media strategists. He shares how new technologies are allowing for smarter targeting and why CTV is poised to be the next big thing in achieving advertising reach. Tune in for an in-depth look at the role of advanced technology in shaping the future of television advertising.

Discover how agencies can craft impactful pitches, create customer-focused content, and ultimately thrive by fostering genuine connections and delivering value that resonates in this insightful interview, with Daniel Burstein, marketing expert and podcast host. Daniel delves into the power of empathy-driven marketing for agencies. Drawing from his extensive experience and research, he emphasizes the importance of understanding and prioritizing the customer's needs over technicalities like SEO and SEM. He shares real-world examples and lessons learned from successful marketers, revealing how putting the customer first leads to increased satisfaction and long-term loyalty.

Host David McBee engages in an enlightening conversation with Vinnie Potestivo, the mastermind behind Emmy-winning brand strategies and founder-led triumphs. Join them as they explore Vinnie's remarkable journey from shaping MTV's legendary shows to his current role as the driving force behind VPE.tv. Unveiling the secrets of personal branding and content ownership, Vinnie reveals how owning your unique point of view can catapult messages to the forefront. Discover how to make your brand resonate, leverage podcast guesting, and tap into the unstoppable power of community collaboration.

Join host Ann Kraus in a conversation with Andre Ezeugwu, the visionary behind IFODIGE Media. Discover game-changing strategies as Andre reveals how fearless optimization drives targeted growth by merging terrestrial and digital advertising. Uncover the power of geofencing, precise targeting, and a groundbreaking approach that outshines competitors. With Andre's expertise, advertisers gain a clear roadmap to navigate today's media landscape, turning every investment into remarkable returns.

Learn from Brandon Leibowitz, an SEO expert and founder of SEO Optimizers. In this insightful episode, Brandon discusses the ever-evolving landscape of search engine optimization in 2023, where the rules of the game continue to evolve. Discover advanced strategies for boosting a website's visibility and conversions, the importance of authenticity and user experience, and the art of staying ahead of competitors in the ever-changing world of SEO. Tune in for a masterclass in SEO excellence that will reshape your approach and elevate your digital presence.

In this episode, "Digital Renaissance: Rethinking Political Advertising," David McBee and John Padua engage in a revealing conversation about the changing face of political advertising. The shift from traditional television to the dynamic realm of digital platforms is explored, shedding light on why this transformation is imperative for modern campaigns. They discuss the reasons behind the gradual adoption of digital strategies, underlining the potential for heightened efficiency and precise audience targeting. Uncover how embracing a comprehensive digital approach can revolutionize political discourse and significantly amplify campaign success. The conversation challenges traditional perspectives and underscores the power of digital in shaping the future of political campaigns.

In this captivating interview, e-commerce expert Kathryn Smith shares eye-opening insights on the evolving landscape of online shopping. Discover how cutting-edge multimedia techniques, like 3D renderings and interactive elements, are transforming e-commerce into a dynamic and engaging experience. Smith reveals the power of branding in a world of similar products, shedding light on how brands hold the key to differentiation. Join us as we explore the journey behind the creation of the Black Lady Business School and uncover Smith's advice for women and minority-owned businesses.

In this insightful conversation, Chris Hood delves into the concept of customer transformation, a strategic approach that transcends traditional business models by centering on the consumer experience. Contrasting it with digital transformation, Hood emphasizes the significance of aligning an organization's culture, technology, and processes with consumer aspirations to drive enduring business value. Drawing from relatable examples, the dialogue underscores the importance of understanding customers' holistic goals and fostering empathy to create impactful messaging. The conversation further explores the interface stage of customer transformation, discussing evolving engagement methods and innovative touchpoints that bridge awareness to experience. As a beacon of inspiration, Hood encourages marketers to seek unconventional sources, reminding us that profound insights can arise from unexpected corners. The conversation culminates with a nod to Hood's book on Customer Transformation and an invitation to explore its principles further.

In this insightful conversation between David McBee and Angela Marsh, the challenges and strategies of modern brand marketing are explored in the context of the shifting digital landscape of 2023. Angela Marsh, an experienced marketer, delves into the evolving complexities of growth marketing, highlighting the need for brands to reevaluate their approach due to changing consumer behaviors and emerging technologies. The discussion emphasizes the significance of a diversified marketing strategy that combines storytelling through a full-funnel approach, leveraging platforms like CTV (Connected TV) for re-targeting, and incorporating attribution tools for informed decision-making. Angela's valuable insights provide a glimpse into the dynamic world of brand marketing in an era of constant change and innovation.

Digital marketing expert David Forman discusses the world of paid media and its continued relevance in the era of social media dominance. With a focus on Google Ads and Microsoft Bing Ads, he delves into the key components of running a successful paid digital advertising campaign. Emphasizing buyer intent keywords and aligning ad content with the target audience's interests, David sheds light on the importance of ad quality scores and landing page relevance. He also explores the latest updates in Google AdWords, including AI-driven dynamic ads and Performance Max campaigns. As a bonus, David shares valuable tips for paid search managers to optimize their strategies and achieve better results.

Join David McBee and Mike Woods as they delve into the dynamic world of Connected TV (CTV) advertising. They explore the disparities between the soaring consumption of streaming content and the seemingly slower growth of CTV ad spend compared to linear TV and cable. Mike posits that the nature of television has changed fundamentally, with the advent of CTV leading to fragmentation and a plethora of viewing options. The challenge lies in identifying what constitutes true television for advertising purposes and targeting campaigns effectively. From top-of-the-funnel brand awareness to performance marketing, they dissect the intricacies of CTV advertising and provide insights into reaching audiences in this new fragmented landscape.

David McBee and Mark Dinets explore the innovative concept of Social Display, a creative variation that brings authentic content from social platforms like Instagram, Pinterest, and TikTok into programmatic media for paid advertising campaigns. Mark explains how Spaceback's creative automation software converts social media posts into display ads, preserving real-time engagement metrics like comments and likes, creating an immersive and interactive ad experience. The discussion delves into the evolution of programmatic advertising, emphasizing the importance of creative elements in driving engagement and consumer responsiveness.

In this episode, David McBee engages in a compelling discussion with Lee Doyle about the rapidly evolving streaming TV landscape and its implications for brands, advertisers, and marketing agencies. They explore the migration from traditional linear TV to connected TV, emphasizing the precise targeting benefits it brings. The conversation extends to emerging platforms such as Tubi and Pluto, which offer a wealth of ad-supported choices. Lee offers perspectives on reaching affluent consumers, measuring effectiveness, and informed decision-making in the dynamic streaming landscape. With data-driven insights, this episode provides a comprehensive view of the changing TV marketing landscape.

In this insightful interview, Jennie Wright, a list building and marketing expert, introduces The List Injection Method™, a powerful strategy for growing email lists through authentic collaborations and events. The List Injection Method™ focuses on utilizing OPA (Other People's Audiences) to create engaging online events like summits, challenges, and live series. By leveraging the exposure of guest speakers and partners, businesses can attract hundreds or even thousands of niche subscribers without heavy ad spending. Jennie emphasizes the importance of consistent list-building efforts and shares how AI technology is revolutionizing marketing tasks, from content creation to copywriting, empowering businesses to enhance their outreach and impact. Coaches, course creators, consultants, and professionals can benefit greatly from implementing these strategies for robust list growth.

Sammy Rubin, an expert in integrated media strategy, delves into the critical role of an integrated marketing lead, who serves as the strategic linchpin, overseeing media investment decisions and preventing teams from operating in silos. Sammy discusses how this approach ensures marketing strategies align with overarching business objectives, optimizing audience strategy, media mix, investment, and measurement strategies. Discover the significance of holistic measurement plans in today's fragmented media ecosystem and how cross-channel collaboration leads to success.

In this engaging interview, Ann Kraus talks with David Pisarek, founder of Wow Digital, about the significance of treating nonprofit websites as valuable employees for marketing and engagement. The conversation delves into the process of nonprofit website redesign, highlighting the key stages and similarities with for-profit websites. They also discuss the critical role of Google Analytics for nonprofits, emphasizing the importance of understanding user behavior to optimize content and increase donations. The interview concludes with insights on mobile responsiveness, accessibility, and the power of storytelling in driving action. For nonprofits seeking to enhance their digital presence and achieve their missions more effectively, this interview offers valuable guidance and expert advice.

David Van Beekum discusses the benefits of streaming advertising for small businesses, offering an affordable alternative to traditional broadcast TV. He emphasizes the importance of "infotainment," a captivating blend of entertainment and information, to engage the new generation of consumers. David encourages local businesses to embrace user-generated content, even if it means starting with simple videos shot on a phone. As society shifts towards supporting local businesses, streaming TV becomes a powerful platform for targeted advertising. With the ability to test and refine ads, David urges advertisers to take the plunge and share their stories to maximize exposure and connect with their audience.

David McBee sits down with Jonny Holsten to explore the effectiveness of the StoryBrand framework in marketing. Jonny explains how this formula helps businesses determine what to say in their marketing messages and find the right words to engage their audience. By focusing on the customer's story rather than the business or brand, the StoryBrand framework allows businesses to tell compelling stories across various platforms, including websites, social media, blogs, display ads, and streaming television commercials. Jonny also shares practical examples and tips for implementing the framework effectively, making it a valuable tool for marketers in any industry.

Ann Kraus and Douglas Spencer discuss the importance of strategic messaging in organizations, including non-profits. Douglas introduces the concept of a "chief message builder" that can apply to any organization. He explains the ABC methodology (Ask, Build, Connect) for crafting effective messages. They emphasize the need to periodically update messages and consider the role of digital platforms. Douglas notes that organizations must have an internal desire for change to reframe their messages successfully. The conversation highlights the importance of a compelling mission in both non-profit and for-profit organizations.

In this interview with one of Simpli.fi’s very own, DJ Virtue explains the concept of native programmatic advertising, which involves creating ads that seamlessly blend with the look and feel of a publisher's site. He discusses the advantages of native ads over traditional formats and highlights how the acquisition of Bidtellect brought additional contextual targeting capabilities to Simpli.fi. DJ emphasizes the effectiveness of native programmatic ads in delivering better consumer experiences and achieving improved results to advertisers. He provides valuable advice for brands looking to leverage this tactic, emphasizing the importance of aligning creative assets with the landing page to enhance user engagement.

Daniel Afon discusses the untapped potential of LinkedIn as a powerful platform for generating leads and growing brands. He highlights the significance of LinkedIn's role in search engine optimization (SEO) and emphasize the need for brands to empower their employees to leverage the platform effectively. The conversation covers tips for optimizing LinkedIn profiles, the importance of keyword usage, the role of paid media on LinkedIn, and common mistakes brands and individuals make on the platform. The interview concludes with advice for brands to enhance their LinkedIn presence.

Tony Guarnaccia discusses the growing popularity of podcasts and their potential for brand marketing. He explains how podcasting has gained momentum, and how it presents an opportunity for brands to differentiate themselves in an oversaturated and fragmented marketing landscape. He emphasizes the importance of content creation and leveraging podcasts to build influence. Tony highlights successful brand podcasting examples like HubSpot, which has built a network of podcasts to demonstrate thought leadership and engage their target audience. He share’s his “4 P’s” formula for success and suggests that agencies can start by helping executives become guests on relevant podcasts, which can then lead to launching their own branded shows. He introduces his upcoming book series that provides insights for both podcast hosts and guests, offering strategies for maximizing the impact and revenue potential of podcasting.

Ross McDaniel, a seasoned expert in the home services industry, talks about the highly effective Local Growth Formula. Ross explains how this formula, consisting of four key ingredients, can be applied not only to the home services industry but also to any local business and national brands with a local presence. The formula emphasizes the importance of visibility, competency, social proof, and referrals in driving local business growth. Ross highlights the significance of personal touch, consumer behavior, and lead quality in the formula's implementation. He shares valuable insights on how agencies can add value by improving business operations and offering measurable results.

 In this episode of Simpli.fi TV, David and Joey discuss the world of programmatic advertising and CTV. They dive into the dos and don'ts of working with advertisers using these strategies, emphasizing the importance of not assuming expertise and the critical role of creative artwork. Joey shares success stories of clients who have achieved remarkable results through programmatic advertising, showcasing increased landing page submissions and e-commerce rates. He also discusses the mistakes to avoid and highlights the significance of blending programmatic with other tactics like SEO, paid search, and social media.

Samantha Bedford revolves discusses the impact of AI on marketing agencies in 2023. She emphasizes the need for agencies to be ready and adaptive to AI technology. She also discusses using AI to improve time management and enhance strategic focus. One challenge highlighted is the existence of silos within agencies, which can hinder collaboration. Samantha also emphasizes the importance of tracking and analyzing the customer journey for successful AI-driven campaigns. Boutique agencies are praised for their passion and client dedication.

Natalie Guzman shares her inspiring story of building a successful business while working from home with two young children. She discusses how becoming a virtual assistant allowed her to have flexibility, choose her clients, and create her own schedule. Natalie emphasizes the importance of routines and establishing clear communication channels both within her business and with her family. She offers insights into training virtual assistants effectively through detailed standard operating procedures (SOPs), combined with video and audio recordings to cater to different learning styles. Natalie also highlights the capabilities of her virtual assistant agency in supporting marketing agencies worldwide and addresses common concerns and misconceptions about working with virtual assistants.

In this dynamic Simpli.fi TV interview, Drew Stein from Audigent and David McBee from Simpli.fi discuss the innovative concept of data curation. They explore how data curation packages data and inventory into pre-packaged deal IDs or private marketplaces, offering real-time data and optimization. They highlight its significance in the cookieless future, providing privacy-safe and consumer-friendly solutions. The partnership presents exclusive contextual deals and over a thousand private marketplace deals across various verticals, driving performance and efficiency for brands and media agencies. Overall, the interview showcases the power of data curation to revolutionize AdTech, shaping more effective and privacy-conscious marketing strategies.

Mark Savant is an advocate for the impact of podcasting on branding. He emphasizes the significance of establishing an online presence in today's digital landscape, where podcasting serves as a powerful tool for businesses and brands to differentiate themselves. He speaks to the value of consistent content creation, ranging from short clips to longer conversations, and how podcasting helps brands stay relevant and engage with their audience. Mark also shares insights on emerging trends, the importance of networking, and how podcasts can generate new leads and sales. Additionally, he highlights the importance of challenging commonly held beliefs and creating moments of tension to captivate listeners. For those new to podcasting, Mark suggests seeking assistance or guidance from experienced professionals while emphasizing the simplicity of starting a podcast with the right systems in place.

In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges.

Join host David McBee as he interviews media expert Barrett Matthews, who highlights podcasting as a game-changer, allowing individuals to easily start their own shows and reach a wide audience. He emphasizes that businesses can benefit from corporate podcasts to educate and engage their target market, citing research showing podcast listeners' affinity for business-oriented content. Matthews also recommends other multi-media strategies, such as Roku television, YouTube, e-books, audiobooks, newsletters, print media, and corporate documentaries, to effectively reach different segments of the audience. 

In this Simpli.fi TV interview, “The Podcast Attorney™” Gordon Firemark discusses the intersection of media law and advertising. Firemark explains that media and entertainment law are closely tied to advertising and intellectual property, including deals, contracts, compliance with regulations, and privacy concerns. McBee highlights the relevance of artificial intelligence (AI) in advertising and its legal implications. Firemark emphasizes the need to consider intellectual property issues when using AI-generated content, as it may incorporate copyrighted material without proper consent. He also raises concerns about the ownership of AI-generated work and the potential lack of recourse for agencies if their creations are used without permission. Firemark predicts a surge in legal battles surrounding AI, including questions about the extent of AI's protection under copyright law, biases in AI technology, labor disputes, and consumer protection concerns. 

In this interview, Tyler Horsley talks about helping clients create a unique identity for their advertising campaigns. He emphasizes the importance of differentiating oneself from competitors by going beyond secondary qualifiers like ratings and years in business. Instead, Horsley encourages clients to delve into the core DNA of their company, uncovering their true differentiators and the passion behind their founders. Once these benchmarks are established, he helps them craft a clear and concise message that communicates value and drives action. Horsley also discusses the importance of targeted advertising, creating hyper-controlled environments, and utilizing platforms like SEO, direct-to-consumer advertising, paid ads, and OTT (over the top streaming television).

David McBee interviews Katie Brinkley, a social media expert, who expresses her strong belief in organic social media, emphasizing the importance of pushing out content in the right way to reach the right audience and build awareness. She acknowledges that paid social can be effective for clients who are less engaged or reluctant to appear on camera. She suggests using paid social to create awareness by showcasing what makes the business unique and leading potential customers through a customer journey. Katie emphasizes the need to be social on social media, connecting with people and building relationships. She advises agencies to hire individuals with specialized skills and allow them to embrace their strengths. Katie also emphasizes the importance of finding a unique selling proposition to stand out from competitors and tailor services to specific industries or niches.

Armando Yanez, an expert in using data for marketing campaigns, explains the importance of data in targeting the right audience. He shares examples of campaigns where data-driven approaches led to increased conversions. Armando discusses the use of geo framing to retarget individuals exposed to billboards and emphasizes aligning conversion metrics with actual store sales. Armando also emphasizes the need to align conversion metrics with actual store sales to accurately measure campaign effectiveness, stating that a comprehensive view of all relevant data elements can prove campaign effectiveness.

Ann Kraus and Patrick Smith discuss the significance of out-of-the-box thinking and branding strategies. Patrick emphasizes the importance of breaking the rules and shares the example of a water brand that disrupted the industry. They also explore why some organizations focus on specific products rather than the overall brand, and the benefits of investing in branding for smaller B2B businesses. Patrick suggests allocating around 5% of the budget for B2B brands and up to 10% for B2C brands. The conversation highlights the value of innovative approaches, strong brand image, and the long-term benefits of branding.

In this conversation, David McBee interviews Kara Rozek, a healthcare marketing specialist. They discuss the benefits of specializing in a single industry like healthcare, highlighting the ability to understand common challenges and provide tailored solutions. Kara mentions the importance of using digital tactics such as search, programmatic advertising, and Connected TV to reach healthcare audiences effectively. She also addresses privacy concerns, emphasizing the need to comply with regulations and protect consumer data. Kara concludes by advising marketers to stay informed and adapt to the ever-changing media and marketing landscape.

In this conversation between David McBee and Augie Johnston, they discuss the importance of video advertising strategies in 2023. Augie emphasizes the ease and affordability of creating videos with today’s technology, making it a powerful tool for growing businesses. He advocates for online video advertising, including pre-roll videos and user-generated content (UGC), which he believes to be highly effective and cost-efficient. Augie mentions that UGC ads, created by customers using their smartphones, tend to have higher conversion rates. He also introduces Vidchops, a video editing service that helps businesses produce and edit professional-looking videos without the need for a large production crew. Augie shares insights into the types of videos Vidchops edits, such as vertical videos for platforms like TikTok and YouTube, as well as horizontal videos for longer content. He concludes by expressing his passion for the video industry and mentioning his own podcast, The Video Creator Podcast, for further inspiration.

In this conversation, David McBee interviews Rich Brooks about his formula for uncovering remarkability in marketing. The formula, called the Remarkability Formula, consists of four lenses: Find, Focus, Forge, and Frame. By applying these lenses, businesses can identify unique qualities that set them apart from the competition and build strong barriers to entry. Rich provides examples, such as a painting company that completed a job in record time with a large team, and Red Bull’s successful repositioning as an energy drink. The Focus lens emphasizes the importance of narrowing down and specializing in a specific market or service to become an expert and attract the right customers. Lastly, the Forge lens encourages businesses to create something outside their core offering, like hosting a conference, to differentiate themselves and establish a competitive edge. Throughout the discussion, Rich emphasizes the need to understand remarkability from the customer’s perspective.

Frank Neill, a marketing expert with a background in radio and digital marketing, specializes in inspiring action. In this episode of Simpli.fi TV, Frank talks about the power of storytelling and crafting messages that resonate with consumers. By understanding their desires and motivations, marketers can create effective campaigns across various channels.

Frank talks about his data-driven approach, validating hypotheses and uncovering valuable insights. Through A/B testing and optimization, he maximizes campaign impact. Inspired by thought leaders like Malcolm Gladwell and Rick Rubin, Frank’s expertise goes beyond marketing tactics.

Discover the power of Brand SERP (Search Engine Results Page) in this engaging interview on Simpli.fi TV featuring Jason Barnard, the renowned expert in this field. Jason explains how a well-crafted brand SERP can positively impact your digital marketing strategy by influencing potential customers’ perception of your brand. He emphasizes the importance of a positive and convincing brand SERP that showcases your brand’s credibility. Jason also highlights the significance of the knowledge panel, which represents Google’s understanding of your brand and plays a crucial role in establishing trust. By aligning your brand SERP, organic SEO, and knowledge panel, you can enhance your brand’s visibility and reputation. Don’t miss this insightful discussion with Jason Barnard, the go-to authority on all things brand SERP.

Brittney Garcia-Dumas discusses the importance of diversity, equity, and inclusion (DEI) in marketing campaigns. She emphasizes that reflecting the diverse demographics of the consumer base is essential for long-lasting brands. Her company prioritizes DEI strategies by listening to clients and aligning campaigns with their values. Brittney shares a successful DEI campaign example for a Black-owned restaurant in Memphis. She challenges the assumption that diversity is unnecessary based on target markets, emphasizing the statistical improbability of a homogeneous consumer base.

Our guest today is Charity Huff, CEO of January Spring, a digital marketing and advertising agency that works exclusively with niche publishers. Charity has designed and delivered multimedia sales programs working alongside 5,000-plus sales professionals from the media and tech industries over her 25-year career. She and her team have built a proven model of third-party vendor offerings to include offsite digital using a combination of geofencing, device targeting, household targeting, paid social and search marketing. Charity sits on the board of several privately held companies, including Questor, previously known as Swift Communications. Charity, thanks for joining us on Simpli.fi TV.

In this episode, Kyle Duford emphasizes the importance of the creative portion of digital campaigns and how it conveys the message of a brand. He shares that creative is the message itself and the visual expression of it, whether it’s in words, campaigns, or sales messages. Kyle also provides best practices for creatives and highlights the importance of investing in experienced professionals rather than relying on cheap or inexperienced services. Kyle discourages using platforms like Upwork, Fiverr, or AI to create campaigns, but does share some clever ways that his agency has leveraged artificial intelligence to be more productive.

In this interview with Josh Richardson, a marketing veteran with over 25 years of expertise, Josh emphasizes the importance of building campaigns specific to each client’s needs rather than creating generic campaigns. He gives an example of a recent campaign he designed for the Camping Carolinas Association (CARVC), in which he utilized lookback technology, addressable geo-fencing and keyword search retargeting. Josh also discusses the benefits of combining programmatic and search engine marketing to increase direct traffic and brand searches. The interview provides insights on the importance of tailored marketing campaigns and the value of a holistic approach to digital marketing.

David McBee and Adam Mark speak on the topic of combining search engine marketing (SEM) and programmatic media in digital marketing. The conversation highlights the importance of map rankings for local and regional businesses and how SEM and programmatic media can be used together to improve a client’s campaign. Adam discusses how paid search is a valuable tactic but is not a strategy, and therefore programmatic is typically added to provide more visibility and reach for the client. They also discuss how programmatic and SEM have different roles to play in different industries and how programmatic can help increase direct search for clients.

In this conversation, David McBee of Simpli.fi TV interviews Shannon Kinney, the founder of Dream Local Digital, about the changes and trends in digital marketing, particularly in social media. Kinney shares that they have evolved from providing social media services to coaching clients on how to be part of the process and improve their engagement rates. They have also seen a growth in demand for a full-service solution, including lead generation and SEO. Kinney’s advice for agency leaders is to meet their clients where they are and provide coaching to help them achieve their goals while also accounting for the cost of quality customer service. Dream Local Digital has helped over 65,000 small and medium-sized businesses and media companies through their services.

In this episode of Simpli.fi TV, David McBee interviews Erin Strong, the Senior Vice President of Strategic Marketing at BrandMuscle, who has worked with brands such as BMW, Toyota, T-Mobile, Verizon, and many others. They discuss the top tactics utilized in 2022 by local marketers, including social media posting and engagement, email marketing, and paid social advertising. They also talk about the perception of what’s effective and the investment of time and money in in-person marketing tactics versus digital marketing tactics. The discussion provides valuable insights for businesses looking to make the most out of their marketing budget.

Stephon Jacob, a strategist at the Martin Agency, discusses various aspects of advertising and marketing. Jacob is a graduate of VCU Brandcenter, the top master’s program for advertising and branding in the US. He works on campaigns for clients such as Buffalo Wild Wings, Virginia Tourism, and Santander Bank. According to Jacob, social media is the biggest opportunity in 2023, and he believes it is still slept on. He also discusses the importance of creating interesting ads and using AI to help with content creation. In addition, he stresses the need for businesses to focus on their audience when creating ads and campaigns rather than their internal teams. Overall, Jacob’s insights provide a fresh perspective on effective advertising strategies that businesses can use to improve their results.

In this interview with Anthony Clarke, founder of ACC Unlimited, a marketing and creative agency, David and Anthony discuss the hospitality and restaurant industry, with Clarke giving insights on why restaurants fail and how marketing can be used to help them succeed. Clarke cites lack of marketing and a poor location as the top reasons for restaurant failure. He emphasizes the importance of understanding what makes each restaurant unique and customizing marketing strategies to suit the individual needs of each business. Clarke recommends using social media to promote restaurants and taking advantage of the fact that food and cooking are popular topics on the internet. He also suggests that content production is crucial and that producing videos and photographs of food is a way to engage audiences and increase reach.

Ann Kraus interviews Marcie Cerillo, a brand awareness marketing professional from Treehouse Marketing. Cerillo works as the BrandBlaster manager for the media buying team, using out-of-home, traditional broadcast, social and programmatic marketing techniques for their clients who work in the area of home contracting. She has over 20 years of experience assisting small to medium clients with their marketing needs. Cerillo discusses her favorite marketing techniques, which include programmatic advertising and the obstacles of marketing for small and medium businesses, such as limited budgets. She also describes Treehouse Marketing’s unique office space, which features cubicles set up in miniature treehouses, and the challenges of managing a growing team.

David McBee interviews Justin Croxton, the CEO of Propellant Media, a digital advertising technology company. Justin shares his passion for marketing and provides tips on how to make it fun. He also gives advice on how to win larger clients by becoming a strategic partner and having conversations beyond programmatic advertising. Additionally, Justin talks about his experience with pitch competitions and how Propellant Media won a competition organized by The Minority Supplier Development Council, which led to the cultivation of relationships with larger brands like Coca-Cola.

David McBee interviews Sierra Walker, Media Director at The Karma Group, who discusses the importance of media strategy in industries where human encounters and interactions are critical. These industries, such as healthcare and financial services, require a long-term relationship with their customers and a strong sense of trust. Sierra explains how creative storytelling and understanding customer pain points are crucial in persuading customers to make a change. The Karma Group emphasizes honesty in messaging and works with clients to make sure they deliver on their promises. Sierra also discusses being a woman in the media industry and advises other women to seek out companies that align with their values and to not be afraid to speak up and make their voices heard. The Karma Group, a woman-owned agency with 90% female employees, provides a unique and supportive work environment for Sierra.

David McBee hosts Michael Martoccia, who is responsible for revenue growth, digital audience development, and solutions, partnerships across 125+ brands and markets in 15 states. The conversation covers Michael’s experience of building successful digital sales and advertising teams, revenue growth, and audience development across media group markets of all sizes. Michael advises companies to start creating their own full-service digital agency team internally by finding some folks outside of the company who bring a different mindset and recruiting them. He also discusses his company’s experience of equipping their people in all markets with a digital onboarding program and an agency team that can quickly pull the trigger for any size of business in any state. The agency team has worked with a national Kubota campaign that’s well above six figures in spend and a naval airtime museum in Wyoming with $50,000 in statewide grant money.

Brandenburg talks about how Clutch Solutions, an Indigenous-owned and recognized MBE (Minority Business Enterprise), has been successful in offering marketing solutions to different tribes and other larger businesses while Brandendo provides the marketing fulfillment. Brandenburg attributes his success to being okay with failing and choosing to have a positive mental attitude every day. He emphasizes the need to focus on making money instead of past failures.

Lasana Smith, founder of GAROI Media, discusses how her full-service advertising agency focuses on delivering a positive return on investment for its clients, whether it be financial or through traffic or awareness. The company’s secret sauce is research and data-driven strategies that are unique and not intuitive. GAROI Media specializes in multicultural audiences and understands that the Hispanic and Black diaspora are not monoliths, so they break down into subgroups with different dialects and cultures. The agency’s targeting and creative strategies aim to be as granular as possible to reach the right audiences effectively.

David interviews Jason Holmes, the founder and CEO of ThriveFuel, a marketing agency specializing in targeted digital advertising. Holmes discusses how the shift to streaming television and video has disrupted the traditional broadcast model and has allowed smaller businesses to afford video advertising, which was not possible before. With the ability to target specific markets and locations, clients have seen an increase in orders and engagement. Streaming TV also allows for more local ads to be shown, leading to a better viewer experience, and small businesses are finding success in this space, leading to a migration from traditional broadcast to streaming TV.

Ryan Sheehy talks about the role of traditional advertising in a digital world and the importance of building brand equity and trustworthiness through traditional media platforms such as TV and radio. He emphasizes that having a diversified media plan is crucial for creating a strong consumer journey and achieving a return on investment. Sheehy also suggests that a mix of linear and streaming TV is complementary to one another and can be more impactful if one can afford to do it.

James Pacovsky specializes in digital advertising and works with small, medium, national, and international businesses in the home services industry, such as HVAC, plumbing, solar panel installation, and self-storage facilities. He discusses how he finds clients through trade shows and Google mining, and uses tactics such as email marketing, display advertising, targeted display advertising, and social media to build brand awareness and generate leads. Pacovsky emphasizes that his focus is on efficiency, and his goal is to help businesses achieve their growth ambitions while proving a high return on investment.

In this interview, David McBee speaks with Matthew Kilmurry, the founder and CEO of Intrinsic Digital, a company that works with over 1,000 apartment, hotel and restaurant locations nationwide, providing a specific geo-fencing approach for each location that helped grow Intrinsic Digital from $900,000 in revenue to over $6.5 million. Matthew’s strategy involves neighborhood-level targeting and custom creative strategies that help his clients find and target where their customers live, work and play in their neighborhoods. Additionally, Matthew shares how he leverages reporting that proves the value of campaigns and keeps his customers coming back.

David Goode, a digital marketing professional with 28 years of experience, talks about his work in media, specifically focusing on digital and marketing strategy, lead generation, customer journeys, analytics, social media strategy, website user experience, and SEO strategy. He emphasizes the importance of creating custom strategies for each business, based on understanding the target audience and finding a solution that will drive results. Goode also discusses competitive conquesting, which involves using digital marketing campaigns to target competitor locations and steal market share. Lastly, he mentions the challenges of data attribution in marketing and the need for adapting to changes in privacy regulation and tracking methods.

Josh talks about his agency’s theme: “the humble hustle” and how important it is to take care of clients. He also describes the loss of control that has happened to Search Engine Marketing over the years and how his team has learned to become stewards of Artificial Intelligence to best serve their clients.

In an interview with Simpli.fi TV, Eric McGehearty, founder of Globe Runner, explains how he is integrating advances in artificial intelligence (AI) into his daily business operations. McGehearty outlines various ways AI can be used for businesses, such as creating productivity tools, automations, and predictive analytics. He describes how AI can be used for making demand predictions and creating predictive algorithms. McGehearty also discusses how AI can write programming, resulting in increased productivity and efficiency for marketers. He further discusses the full funnel strategy and its importance for businesses.

Jeff discusses his passion for geo-fencing and describes new AdTech he is developing to make it available to any size advertiser or agency. He talks about how to leverage different DSPs for different clients, and some of the issues that Google Analytics has with DSP data.