·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Navigating business challenges and achieving success.

·        Price fluctuations, including luxury chickens.

·        Introduction of hosts: Michael Grant Jr., Kevin Beers, Bert Robinson.

·        Michael’s journey: Entrepreneurship from high school, consulting, and establishment of Mastermind USA.

·        Kevin’s journey: Transition from hardware technician to entrepreneur in financial services and web development.

·        Bert’s journey: Radio personality, real estate ventures, and entry into financial services.

·        Contact: Visit www.survivalmodelive.com or email hello@survivalmodelife.com.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Guiding entrepreneurs through the process of building successful businesses.

·        Introduction of the topic: Establishing Your Vision.

·        Definition of vision as the foundation and direction for entrepreneurship.

·        Importance of putting vision into writing for planning and execution.

·        Perspectives from hosts Bert, Kevin, and Michael on the significance of vision.

·        Emphasis on vision as a motivator and guide for overcoming challenges.

·        Evolution of vision over time and across different business ventures.

·        Kevin's insight on market influence on business vision and strategy.

·        Importance of customer feedback and market demand in shaping business direction.

·        Role of education and value addition in customer engagement and retention.

·        Call to visit the Survival Mode website for comprehensive content and resources.

·        Highlighting personal finance resources available on the website.

·        Encouragement to contact the hosts for personalized support and guidance.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Providing guidance and support for entrepreneurs at all stages of business development.

·        Exploration of why vision is crucial in business development.

·        Michael emphasizes vision as the foundation for planning and success.

·        Kevin discusses vision's role in marketing, customer loyalty, and content creation.

·        Emphasis on aligning vision with mission and impact rather than solely focusing on income.

·        Discussion on turning vision into a conceptualized plan and story.

·        Michael and Kevin highlight the importance of integrity and authenticity in conveying vision.

·        Kevin shares a mantra emphasizing the connection between helping others and financial success.

·        Reminder to explore the website for additional resources and support.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing entrepreneurs with practical strategies for business success.

·        Introduction to the importance of vision in business development.

·        Emphasis on documenting vision for clarity and continuity.

·        Kevin and Michael stress the significance of writing down and articulating the vision.

·        Discussion on the role of documentation in communication and business evolution.

·        Exploration of different methods for documenting vision (e.g., writing, recording).

·        Highlighting the importance of organization and structure in documentation.

·        Michael and Kevin share personal anecdotes emphasizing the value of documenting vision.

·        Discussion on utilizing vision documentation for content creation and business evolution.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing entrepreneurs with practical strategies for business success.

·        Introduction to the importance of due diligence and research in business development.

·        Discussion on the need to transform a vision into a viable, sustainable, and scalable business model.

·        Emphasis on utilizing existing business models as a reference point and integrating unique elements from the vision.

·        Discussion on the importance of industry knowledge in marketing strategy.

·        Highlighting the value of integrity and honesty in client relationships.

·        Encouragement to seek assistance and expertise when needed for optimal client service.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing entrepreneurs with practical strategies for business success.

·        Discussion on the importance of research and due diligence in business development.

·        Emphasis on compliance with regulations and industry standards to avoid potential penalties or shutdowns.

·        Insights into the necessity of market analysis for strategic decision-making and identifying viable business opportunities.

·        Examples illustrating the significance of geographic and demographic factors in selecting business locations.

·        Considerations regarding capital investment, infrastructure needs, and regulatory compliance.

·        Importance of understanding zoning regulations and seeking approval from authorities before initiating business operations.

·        Discussion on aligning business vision with market analysis findings.

·        Acknowledgment of diverse business models and the validity of various entrepreneurial endeavors.

·        Encouragement for entrepreneurs to conduct thorough research and evaluate the feasibility of their visions.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing entrepreneurs with practical strategies for business success.

·        Introduction to SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).

·        Discussion on identifying strengths, weaknesses, opportunities, and threats relevant to the business.

·        Emphasis on the importance of thorough analysis for informed decision-making.

·        Insights into conducting personal and professional SWOT analyses.

·        Discussion on evaluating individual capabilities and resources necessary for business success.

·        Emphasis on time management and dedication to business development.

·        Importance of leveraging resources and delegating tasks for efficient business operations.

·        Discussion on prioritizing tasks and responsibilities based on expertise and importance.

·        Insights into the benefits of building an appropriate team and paying individuals accordingly.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing entrepreneurs with practical strategies for business success.

·        Explanation of the three D's: Document, Decide, Determine.

·        Importance of documentation in business to avoid disputes and ensure clarity.

·        Discussion on the decision-making process and determining the viability of business visions.

·        Insights into evaluating the viability of business visions.

·        Discussion on making realistic choices based on personal and financial circumstances.

·        Importance of honesty, realism, and proper planning in business development.

·        Importance of considering time commitments, family responsibilities, and communication in business ventures.

·        Insights into balancing personal and professional priorities.

·        Emphasis on effective communication and collaboration with partners or spouses.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing entrepreneurs with practical strategies for business success.

·        Explanation of the difference between business planning and a business plan.

·        Emphasis on the importance of developing a business model before creating a formal business plan.

·        Insights into the iterative nature of business planning and the need for flexibility.

·        Discussion on building a business model for structured and systematic execution.

·        Importance of removing oneself from the business model to ensure scalability.

·        Insights into different approaches based on available resources and the significance of a SWOT analysis.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing entrepreneurs with practical strategies for business success.

·        Definition and importance of organizational structure in business.

·        Discussion on foundational elements such as revenue, responsibilities, and roles.

·        Insights into the significance of legal and operational considerations in establishing the structure.

·        Explanation of "build by design" concept in business development.

·        Importance of finalizing organizational structure before implementation.

·        Cautionary tales and lessons learned from past experiences regarding structure changes.

·        Distinction between organizational and operational structures.

·        Discussion on adapting operational strategies based on customer feedback and market demand.

·        Examples from the consumer market illustrating the impact of operational changes.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing entrepreneurs with practical strategies for business success.

·        Definition and significance of operational structure in business.

·        Explanation of operational structure as the framework for business operations and profitability.

·        Discussion on the importance of understanding and optimizing the operational structure for success.

·        Analogy comparing operational structure to the rules of a game or the framework of a website.

·        Insights into the dynamic nature of operational structure and its role in adapting to customer demands.

·        Importance of keeping abreast of market trends and customer preferences to optimize operational strategies.

·        Discussion on developing products and services based on market demand.

·        Insights into identifying and catering to target markets through effective marketing strategies.

·        Emphasis on understanding customer needs and preferences to tailor business offerings accordingly.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical guidance for entrepreneurs at every stage of business development.

·        Explanation of the importance of incorporating a business for official recognition as a separate entity.

·        Discussion on different types of business structures and the need for legal expertise during the incorporation process.

·        Insights into leveraging relationships with legal professionals to navigate the complexities of incorporation affordably.

·        Importance of credibility in business and its components: capital, credit, credentials, and connections.

·        Insights into leveraging personal and professional resources to build credibility and secure financing.

·        Discussion on the role of connections in obtaining support and resources without relying solely on financial capital.

·        Emphasis on strategic resource allocation and leveraging non-monetary assets for business growth.

·        Insights into the continuous development of business content and the importance of effective resource management from the outset.

·        Encouragement to explore the show's website for additional resources and support.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical guidance for entrepreneurs at every stage of business development.

·        Discussion on the importance of the three P's in business development: Plan, Prepare, Position.

·        Plan: Emphasis on thorough planning, research, and documentation before execution.

·        Prepare: Preparation likened to creating a blueprint, gathering resources, and ensuring readiness for execution.

·        Position: Execution phase marked by strategic action, precision, and commitment to organizational goals.

·        Cautionary advice on not incorporating a business until financial readiness to handle associated costs and fees.

·        Reminder to listeners to visit the show's website or email for further assistance and support.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing essential guidance for entrepreneurs to navigate business challenges and succeed.

·        Discussion on the importance of compliance in business operations to avoid financial penalties and legal consequences.

·        Emphasis on the significance of adhering to federal, state, local, industry, and other regulatory requirements.

·        Insights into how compliance can be advantageous, serving as a platform for business growth and credibility.

·        Examples of how compliance impacts customer trust, investor confidence, and overall business reputation.

·        Personal anecdotes and experiences underscoring the importance of consistency and accuracy in business operations.

·        Strategic advice on structuring business contact information prior to incorporation to maintain consistency and avoid disruptions.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical advice and strategies for entrepreneurs at various stages of business development.

·        Hosts introduce the show and its purpose to assist entrepreneurs in navigating the business landscape.

·        Encouragement for listeners to reach out for guidance and connect via email or the website.

·        Discussion on the significance of registering businesses and maintaining multiple accounts for visibility and credibility.

·        Emphasis on consistency, organization, and management of information for effective business operations.

·        Insights into leveraging social media accounts for broader reach and demographic targeting.

·        Examples of the correlation between organized operations and financial success.

·        Importance of storytelling in marketing and building brand identity.

·        Urgency in securing domain names and online real estate to align with business names.

·        Emphasis on consistency in branding and online presence for customer recognition and trust.

·        Personal anecdotes underscoring the importance of proactive planning and preparation in business ventures.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Discussion on the importance of EMS (organize, manage, maintain, and measure progress) in business development.

·        Explanation of how organizational structure contributes to business credit development.

·        Emphasis on the significance of establishing credibility through compliant registrations and accounts.

·        Insights into managing progress using various tools, including accounting software and social media management platforms.

·        Advice on exploring different software options, leveraging trials, and customizing tools to fit organizational and operational needs.

·        Importance of inventory management for businesses with inventory and tailoring tools to suit specific business models.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to step five: Establishing and building business credibility.

·        Discussion of four key aspects: business content, tools, connection, and capital/credit.

·        Focus on the importance of business content in conveying the story and purpose of the business.

·        Explanation of the role of advertising and marketing in creating awareness and attracting customers.

·        Emphasis on the three E's of marketing: educate, entertain, and engage.

·        Analogies highlighting the audience as the "inventory" of a business and the importance of increasing audience engagement.

·        Call-to-action for listeners to explore resources on the Survival Mode website and reach out via email for personalized support.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the topic of business credentials.

·        Explanation of how business credentials enhance business credibility by demonstrating investment, expertise, and experience.

·        Discussion on leveraging experience, testimonials, and letters of support to compensate for lack of formal credentials.

·        Personal anecdotes illustrating the importance of building credibility through actions and leveraging available resources.

·        Insights into the relevance of credentials across various industries, including examples from IT, construction, and the restaurant business.

·        Emphasis on identifying and showcasing relevant credentials to highlight expertise and attract customers.

·        Preview of upcoming deep dive discussions and invitation for personalized support via email.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the topic of business connections.

·        Emphasis on the significance of building connections for business credibility and support.

·        Explanation of different types of connections, including business model support, community connections, creditor connections, and client connections.

·        Insights into leveraging community relationships for business success and the importance of giving back to the community.

·        Discussion on the role of creditors in providing access to assets and the importance of building credibility to establish connections with creditors.

·        Strategies for identifying and connecting with potential clients based on their interests and purchasing behavior.

·        Invitation for listeners to explore a deep dive discussion on business connections on the Survival Mode website.

·        Encouragement for personalized support via email from the Survival Mode team.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the topic of business capital and credit.

·        Emphasis on the importance of business credibility in accessing capital and credit.

·        Insights into the process of building business credit, including the need for structure, organization, and a dedicated investment.

·        Discussion on leveraging other people's resources (OPR) and the significance of trust and credibility in accessing resources.

·        Explanation of the various forms of resources beyond cash, such as knowledge and material goods.

·        Examples and anecdotes illustrating the role of credibility in obtaining assets and resources.

·        Invitation for listeners to visit the Survival Mode website for further guidance and support.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the topic of operational structure and its importance in business.

·        Comparison between organizational structure and operational structure.

·        Analogy of business structures to other entities, such as vehicles, houses, restaurants, computers, and mobile homes.

·        Explanation of how the organizational structure sets the foundation for the operational structure.

·        Importance of legal compliance and regulations in determining the organizational and operational structure.

·        Invitation for listeners to visit the Survival Mode website for further resources and personalized assistance.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step Number Six: Operational Structure and its importance in generating profits.

·        Explanation of the key elements of operational structure, focusing on Place, Platform, and Personnel.

·        Discussion of the various options for the physical location and online presence of a business.

·        Explanation of different personnel structures, including solopreneurs and employees.

·        Emphasis on the importance of aligning personnel values with the business vision.

·        Discussion of the potential for profit sharing with employees who demonstrate commitment and belief in the business.

·        Explanation of the importance of standard operating procedures (SOPs) in ensuring consistency and accountability.

·        Discussion of the role of SOPs in guiding personnel and maintaining consistency in business operations.

·        Emphasis on the necessity of documented procedures for handling various situations, especially in the absence of key personnel.

·        Explanation of the importance of policies in addressing issues as they arise and providing a framework for decision-making.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Recap of Step Number Six and the focus on operational structure.

·        Introduction to the five phases of organizational and operational structure.

·        Discussion of the five phases of organizational structure.

·        Phase 1: Writing the vision.

·        Phase 2: Research and development, compliance, and supporting infrastructure.

·        Phase 3: Business planning, incorporating the vision, and business model development.

·        Phase 4: Establishing accounts and registrations for legal compliance and business credibility.

·        Emphasis on the importance of each phase in building a solid foundation for the business.

·        Transition to discussing the phases of operational structure.

·        Phase 1: Operational structure development, determining how the business will operate.

·        Phase 2: Market research and analysis to understand the target audience and how to serve them.

·        Phase 3: Launching marketing campaigns, including a "Coming Soon" campaign to generate anticipation.

·        Phase 4: Hosting a launch party to celebrate and engage with the community.

·        Phase 5: Officially launching the business and conducting operations.

·        Emphasis on the significance of each phase in preparing for business success and reducing stress.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Discussion on the importance of following steps in operational structure.

·        Bert raises concerns about entrepreneurs skipping essential steps due to stubbornness.

·        Michael emphasizes the pitfalls of neglecting operational structure, leading to inconsistency and misinterpretation.

·        Kevin discusses the consequences of skipping marketing research, highlighting the importance of understanding the target market.

·        Kevin elaborates on the significance of marketing research in understanding the target demographic and reaching them effectively.

·        Michael emphasizes the role of marketing research in shaping operational structure and ensuring consistency.

·        Bert underscores the impact of skipping phases on business success, citing common complaints from entrepreneurs lacking clients or customers.

·        Discussion on identifying skipped steps based on specific challenges faced by entrepreneurs.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Michael and Kevin define target market and ideal clients in the context of business.

·        Michael emphasizes the importance of realistically identifying the most accessible and serviceable client base.

·        Kevin elaborates on the significance of focusing on the middle class in financial services and gradually expanding clientele based on experience.

·        Discussion on tailoring business strategies to meet the needs of the identified target market.

·        Michael stresses the importance of letting facts and results determine the target market rather than personal preferences.

·        Kevin reinforces the idea that adherence to the target market yields desired results and financial success.

·        Closing remarks on the necessity of aligning business goals with market realities.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step Number Seven: Identifying Target Market and Marketing Strategies.

·        Discussion on the importance of identifying the target market and determining marketing strategies.

·        Kevin introduces the concept of leveraging research to reach the target market effectively.

·        Example scenario of marketing dress shoes targeting an older crowd via Facebook advertising.

·        Michael suggests targeting designer sneakers for a younger demographic and leveraging popular brands like Prada and Hugo Boss.

·        Emphasis on the significance of research in guiding marketing decisions and platform selection.

·        Discussion on leveraging marketing campaigns to initiate trends and reach local communities.

·        Kevin highlights the importance of learning marketing platforms and seeking professional guidance.

·        Michael emphasizes the value of investing in professional marketers to maximize return on investment.

·        Advice on initiating marketing campaigns and adapting strategies based on audience response.

·        Discussion on the learning curve and resources required for effective marketing campaigns.

·        Kevin stresses the significance of minimizing costs and maximizing results through strategic testing.

·        Michael shares personal experiences and emphasizes the value of professional assistance in marketing endeavors.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step Number Seven: Creating Compelling Content for Target Markets.

·        Discussion on the importance of creating compelling content tailored to the target market.

·        Emphasis on the significance of organizing existing content to align with the target audience's preferences.

·        Michael highlights the need to customize content based on messaging and platform suitability.

·        Example of adapting content for different social media platforms and considering visual elements for effective communication.

·        Exploration of the concept of compelling marketing and its impact on consumer behavior.

·        Kevin defines compelling marketing as content that evokes a strong desire or compulsion to purchase a product or service.

·        Discussion on the role of imagery and emotional appeal in compelling marketing campaigns.

·        Anecdotal examples highlighting the importance of satisfying customer expectations to ensure repeat business.

·        Further discussion on compelling marketing and its reliance on emotional appeal and connectivity.

·        Michael emphasizes the role of creativity and connectivity in compelling marketing strategies.

·        Kevin stresses the importance of understanding consumer preferences and creating content that resonates with them emotionally.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the topic of marketing and campaign planning.

·        Explanation of marketing as storytelling and engagement.

·        Introduction to the components of an effective campaign: educational, entertaining, and engaging.

·        Discussion on the importance of preparing for a business launch with engaging campaigns.

·        Kevin highlights the significance of informing the audience about the upcoming business launch.

·        Examples of educational campaigns and their impact on consumer perception and decision-making.

·        Exploration of entertaining marketing strategies and their effectiveness in capturing consumer attention.

·        Anecdotal examples of memorable commercials and their influence on consumer behavior.

·        Discussion on the importance of connecting with consumers through familiar elements like music and entertainment.

·        Michael emphasizes the need for businesses to find creative and cost-effective ways to engage their audience.

·        Introduction to engaging campaigns using surveys and interactive content to collect customer data.

·        Discussion on the value of collecting email addresses and customer preferences for targeted marketing.

·        Kevin emphasizes the importance of research and data in running a successful business.

·        Michael highlights the role of data accuracy in improving business decision-making and customer engagement.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the topic of establishing a "Coming Soon" campaign.

·        Kevin shares insights on networking and its importance for business success.

·        Summary of an article titled "Mastering the Art of Networking: Unlocking Success Like a Boss."

·        Discussion on the significance of intentionality, presentation, generosity, and follow-up in networking.

·        Bert expresses enthusiasm for the article and encourages listeners to visit the website for more resources.

·        Discussion on the importance of planning, preparing, and positioning the "Coming Soon" campaign.

·        Michael emphasizes the need for thorough research and analysis to determine campaign objectives and resources.

·        Kevin highlights the importance of creating intrigue and enticement in the campaign.

·        Discussion on aligning the campaign with the projected launch date and targeting specific market segments.

·        Discussion on the ideal timing for launching the campaign, suggesting 90 to 120 days before the opening.

·        Kevin emphasizes the importance of building momentum and gaining market positioning through strategic timing.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to the discussion on planning and preparation for a "Coming Soon" campaign.

·        Recap of previous episodes and introduction to the current topic.

·        Discussion on the importance of planning and preparing a "Coming Soon" campaign.

·        Emphasis on the research and development stage to identify feasibility, costs, labor, and technology requirements.

·        Kevin highlights the significance of firm timeframes and resource evaluation for effective campaign execution.

·        Exploration of the research and development phase, including vetting campaign ideas and verifying feasibility.

·        Michael emphasizes the importance of thorough preparation and vetting of plans to ensure effectiveness.

·        Discussion on collecting email addresses and engaging potential supporters during the campaign.

·        Kevin stresses the need for research on marketing platforms and seeking professional help if needed.

·        Kevin discusses the trial-and-error process of campaign initiation and the importance of data analysis.

·        Michael adds insights on vetting technology and platform resources for effective campaign implementation.

·        Discussion on the dynamic nature of marketing rules and the need for ongoing adaptation.

·        Emphasis on creating dynamic and engaging content to convey the company's vision and mission.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 8 of the roadmap: setting up the "Coming Soon" campaign.

·        Discussion on the importance of commissioning and positioning the campaign effectively.

·        Emphasis on the setup stage as a crucial phase for bringing everything together.

·        Importance of financial investment and securing necessary support for campaign execution.

·        Discussion on maintaining structure and adherence to the plan while allowing for flexibility in methodology.

·        Importance of testing, validation, and continuous research throughout the campaign preparation.

·        Michael emphasizes the need for emotional connection in marketing and validating campaign effectiveness.

·        Kevin stresses the significance of testing and adapting to ensure a successful campaign launch.

·        Discussion on the importance of test runs and feedback to ensure a successful campaign.

·        Emphasis on leveraging support and resources to fine-tune the campaign.

·        Importance of making a good impression and ensuring thorough testing before launch.

·        Kevin shares insights on the consequences of neglecting testing and validation in marketing campaigns.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 8 of the roadmap: Launching the Coming Soon campaign.

·        Discussion on the excitement and significance of launching the campaign.

·        Importance of gathering data to inform market receptiveness and positioning.

·        Michael emphasizes the role of technology in measuring campaign effectiveness.

·        Kevin breaks down the importance of data analysis using a Facebook campaign example.

·        Emphasis on understanding the significance of various data points and adjusting strategies accordingly.

·        Michael and Kevin highlight the importance of data-driven decision-making in marketing campaigns.

·        Discussion on the importance of budgeting and timing in campaign execution.

·        Kevin emphasizes the need to carefully monitor spending and adjust campaign duration based on budget constraints.

·        Importance of maintaining momentum across multiple campaigns leading up to the business opening.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 9: Creating the Party with a Purpose.

·        Kevin discusses the party as the second campaign in the lead-up to the business opening.

·        Importance of utilizing the momentum from previous campaigns to build excitement for the launch party.

·        Bert emphasizes the role of the launch party in cultivating support, relationships, and conveying the business vision.

·        Discussion on the significance of planning and preparation for the launch party.

·        Michael emphasizes the importance of food, entertainment, and creating a memorable experience for attendees.

·        Kevin highlights the strategic use of the launch party to attract attention and promote the business.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 9 of the roadmap: Preparing for the launch party.

·        Emphasis on the need for budget-conscious planning and utilizing professional party planners within budget constraints.

·        Addressing potential challenges of going over budget and the importance of careful planning and organization.

·        Kevin emphasizes the significance of maintaining budget constraints and planning for contingencies.

·        Discussion on the organizational aspects of planning the launch party.

·        Kevin stresses the importance of aligning the party planning with the overall campaign strategy.

·        Michael highlights the need for assessing and testing the party plans to ensure feasibility and adherence to budget constraints.

·        Emphasis on the necessity of starting simple and gradually adding elements as confidence and resources allow.

·        Discussion on the synchronization of the launch party with the overall campaign strategy.

·        Importance of maintaining a cohesive vision across all campaign stages.

·        Kevin emphasizes the importance of strategic planning to ensure alignment and synchronization of campaign elements.

·        Michael underscores the significance of staying within budget and making informed decisions during the planning phase to avoid complications during the launch.

·        Emphasis on the importance of organization, especially in the absence of a dedicated team.

·        Kevin highlights the increased significance of organization when working alone or with limited resources.

·        Michael emphasizes the need for personal engagement and availability during the launch party.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 9 of the roadmap: Positioning the Launch Party.

·        Discussion on the importance of positioning and making official plans for the launch party.

·        Emphasis on the need for concrete planning and avoiding last-minute changes.

·        Kevin shares a cautionary tale about the consequences of making last-minute changes based on personal experience.

·        Michael elaborates on the significance of sticking to the plan and avoiding unnecessary changes.

·        Emphasis on the importance of vetting the plan and ensuring confidence in its execution.

·        Kevin underscores the importance of prioritizing adherence to the plan to avoid unforeseen complications.

·        Discussion on the importance of inviting influencers and supporters to the launch party.

·        Michael emphasizes the opportunity to cultivate relationships and garner support through the launch party.

·        Kevin highlights the significance of prioritizing influential guests and ensuring their attendance through personalized invitations.

·        Discussion on community engagement strategies for the launch party.

·        Kevin advises on prioritizing guests based on their influence and impact on the business.

·        Emphasis on setting limits on guest invitations to ensure a manageable event and avoid overexertion of resources.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Discussion on the significance of executing the official launch party.

·        Emphasis on celebrating and embracing the moment with guests.

·        Kevin shares insights on overcoming introverted tendencies to ensure the success of the event.

·        Michael highlights the importance of making guests feel welcomed and comfortable.

·        Kevin discusses the importance of role-playing interactions with guests to ensure smooth networking.

·        Michael emphasizes the significance of engaging guests through various activities and conversations.

·        Invitation for listeners to visit the website for personalized support and guidance.

·        Discussion on collecting data and feedback from guests during the launch party.

·        Kevin suggests strategies such as collecting contact information and offering discounts to incentivize referrals.

·        Michael adds insights on implementing loyalty programs and special incentives to enhance customer loyalty.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Bert and Michael discuss the importance of operational expertise for business owners.

·        Michael shares insights on understanding business processes and delegating tasks to experts.

·        Kevin highlights the role of data analysis in forecasting and problem-solving.

·        Kevin discusses the importance of predicting and forecasting problems in business.

·        Emphasis on leveraging data to anticipate trends and address issues proactively.

·        Michael emphasizes the value of documenting processes and learning from challenges.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Discussion on the importance of being an operational expert and understanding SOPs.

·        Emphasis on the need for owners to leverage expertise and verify SOPs to ensure smooth business operations.

·        Michael explains the significance of SOPs in displaying business functionality.

·        Kevin stresses the importance of testing SOPs through practical scenarios.

·        Examples include testing drink recipes in a restaurant and ensuring proper cooking procedures.

·        Bert highlights the necessity of testing technical equipment and processes.

·        Discussion on soft openings in restaurants and the value of customer feedback.

·        Emphasis on the importance of handling complaints effectively to retain customers.

·        Michael shares personal experiences and insights on turning complaints into opportunities.

·        Kevin discusses the importance of role-playing and scenario-based training for staff.

·        Bert emphasizes the need for documenting customer feedback and testimonials as valuable data.

·        Kevin stresses the significance of data collection for adjusting and improving business operations.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 10 of the roadmap: Verifying Education and Training.

·        Discussion on the importance of verifying education and training within the operational structure.

·        Emphasis on ensuring owners and personnel are adequately trained in all aspects of business operations.

·        Michael highlights the significance of being informed and compliant with regulations to avoid costly mistakes.

·        Kevin discusses the importance of proper labeling and documentation in food businesses.

·        Bert emphasizes the role of documentation in protecting the business from legal issues and complaints.

·        Reference to the Department of Health and Environment (DHE) and their regulatory authority.

·        Kevin emphasizes the importance of listening to employees for suggestions and improvements.

·        Discussion on the need for teamwork and collaboration in ensuring smooth business operations.

·        Bert highlights the importance of considering emergency procedures and preparedness.

·        Michael discusses the importance of emergency procedures in business settings.

·        Kevin shares a personal experience highlighting the importance of fire safety and preparedness.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 10 of the roadmap: Verifying Advertising and Marketing Campaigns.

·        Kevin explains the progression of advertising campaigns, starting from the Coming Soon phase to the Launch Party and now the official launch.

·        Emphasis on the importance of testing and verifying the effectiveness of advertising materials before launching.

·        Discussion on the significance of gathering feedback and emotional responses from potential customers.

·        Kevin elaborates on the importance of collecting and analyzing data from marketing campaigns.

·        Examples provided on using QR codes and landing pages to track engagement and gather customer information.

·        Emphasis on understanding industry benchmarks and interpreting data to refine marketing strategies.

·        Discussion on the emotional aspect of marketing and its impact on consumer behavior.

·        Kevin and Michael stress the importance of aligning marketing content with brand values and appealing to customers' emotions.

·        Further exploration of gathering data and assessing campaign effectiveness to optimize marketing efforts.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 11 of the roadmap: Locking in Supporters and Establishing an Extended Marketing Team.

·        Michael elaborates on establishing a marketing incentive structure to leverage influencers and supporters.

·        Example provided of incentivizing Brand Ambassadors to bring in customers to a restaurant.

·        Discussion on aligning incentives with the preferences and interests of supporters.

·        Importance of affordability and tracking mechanisms to ensure return on investment.

·        Recommendation to document agreements with supporters through contracts and utilize digital tools for monitoring.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 11 of the roadmap: Locking in Supporters and Establishing an Extended Marketing Team.

·        Discussion on the significance of marketing and locking in supporters for business growth.

·        Humorous banter about incentives, with Bert and Kevin jokingly requesting steak and lobster.

·        Focus on marketing incentive structures and their role in attracting supporters and affiliates.

·        Explanation of potential supporters and affiliates as individuals or organizations that can bring attention and awareness to the business.

·        Kevin discusses the role of influencers and suggests collaborating with local influencers for promotional activities.

·        Bert highlights the importance of affiliating with organizations like the Chamber of Commerce for mutual support.

·        Discussion on the timing and presentation of marketing campaigns to ensure maximum impact.

·        Kevin emphasizes the importance of coordinating messaging among affiliates to maintain consistency and avoid confusion.

·        Michael stresses the significance of offering compelling incentives to attract supporters and create viral activity.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 11 continuation: Establishing Clear Deliverables in Contractual Agreements.

·        Introduction to the importance of establishing contractual agreements with clear deliverables.

·        Emphasis on the need for mutually exclusive and mutually beneficial relationships.

·        Example of setting clear deliverables for brand ambassadors with specific requirements for incentives.

·        Discussion on various examples and applications of clear deliverables in different industries.

·        Kevin highlights the importance of tailoring incentives to fit specific businesses and ambassadors.

·        Examples include referrals for auto repair shops and solar panel sales, emphasizing mutual benefits.

·        Exploration of creative marketing strategies beyond traditional approaches.

·        Suggestions include partnering with models for clothing stores and leveraging local influencers.

·        Emphasis on the need for due diligence in determining effective marketing incentives.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing actionable strategies for business success.

·        Introduction to Step 11 continuation: Activating and Evaluating Your Extended Marketing Team.

·        Importance of managing, measuring, and monitoring the efforts of marketing agents.

·        Kevin discusses methods for measuring affiliate effectiveness, emphasizing individualized approaches and probation periods.

·        Michael suggests establishing quotas and documenting performance for evaluation.

·        Discussion on the importance of budgeting for incentives and optimizing the incentive structure.

·        Emphasis on leveraging viral activity within budget constraints to generate momentum and revenue.

·        Advice to seek assistance in creating incentive structures and evaluating compatibility with the company's vision.

·        Debate on the selection process for affiliates, balancing investment with potential returns.

·        Importance of strategic decision-making in allocating resources and managing contracts.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical advice and strategies for business success.

·        Introduction to Step 12: Launching Your Business.

·        Introduction to Step 12: Picking a supporting launch date.

·        Discussion on leveraging community events and holidays for a successful launch.

·        Importance of planning and preparation for a successful business opening.

·        Discussion on the significance of selecting an optimal launch date to maximize traffic and momentum.

·        Strategies for aligning the launch date with national holidays or community events.

·        Importance of reverse engineering and considering the launch date in the conception stages of the business.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical advice and strategies for business success.

·        Introduction to Step 12: Establishing Loyalty Perks and Launch Discounts.

·        Analogy of birthing a business and the excitement of opening day.

·        Discussion on the significance of launching a business and realizing its potential.

·        Introduction to the importance of establishing loyalty perks and launch discounts.

·        Discussion on the importance of offering loyalty perks to attract and retain customers.

·        Examples of loyalty programs such as buy-one-get-one offers and loyalty cards.

·        Emphasis on making offers appealing and relevant to customers' needs.

·        Importance of making customers feel appreciated and special.

·        Strategies for customer retention, including birthday offers and exclusive memberships.

·        Discussion on the significance of creativity and making offers that resonate with customers.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical advice and strategies for business success.

·        Introduction to Step 12: Establishing Launch Date and Advertising.

·        Discussion on the importance of setting achievable launch dates.

·        Caution against relying on external factors like permits or contractors.

·        Examples of unexpected delays and their impact on business operations.

·        Emphasis on taking responsibility and proactively planning for contingencies.

·        Insights into the challenges of marketing and advertising around uncertain launch dates.

·        Importance of coordinating marketing efforts with the launch date.

·        Discussion on the role of projections and contingency plans in marketing strategy.

·        Highlighting the need for expert guidance and consultation in marketing decisions.

·        Discussion on the entrepreneur's responsibility for both success and failure.

·        Importance of taking responsibility for issues and providing excellent customer service.

·        Emphasis on team recognition and credit-sharing for successes.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Providing a roadmap for business success, catering to entrepreneurs at all stages.

·        Discussion on the significance of opening doors and serving customers.

·        Emphasis on providing value through education, engagement, and sometimes entertainment.

·        Kevin highlights the importance of context-specific approaches in different industries.

·        Debate on the weight of education, engagement, and entertainment in business interactions.

·        Examples of successful incorporation of all three elements, tailored to specific industries.

·        Michael emphasizes the value of providing information that adds value to customers' lives.

·        Discussion on exemplary customer service experiences and their impact on customer loyalty.

·        Emphasis on interpreting customer needs and providing personalized attention.

·        Bert highlights the significance of documenting interactions for future marketing and content development.

·        Michael and Kevin share final tips for entrepreneurs.

Introduction:

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Reflecting on the 12 steps of business success.

·        Celebration of completing the 12-step journey to business success.

·        Decision to forego usual news segment in favor of recapping the steps.

·        Discussion on the importance of vision in shaping a business's trajectory.

·        Michael and Kevin share insights on developing a compelling vision and its impact on business planning.

·        Transition to the second step: research and development.

·        Michael explains the process of translating vision into a viable business model.

·        Kevin highlights the significance of assessing feasibility and identifying necessary resources.

·        Exploration of the difference between the business planning process and writing a business plan.

·        Emphasis on legalizing the business entity and choosing the appropriate structure.

·        Kevin stresses the importance of considering tax implications and seeking expert advice.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Delving into steps four to six of the business success roadmap.

·        Recap of previous steps and introduction to step four: Registrations and Accounts.

·        Discussion on the significance of making the business legally compliant.

·        Michael emphasizes the importance of positioning the business for success through proper registrations and account setup.

·        Kevin stresses the need for organization and progress tracking in managing registrations and accounts.

·        Introduction to step five: Establishing and building business credibility.

·        Exploration of the concept of business credibility and its importance.

·        Kevin discusses the role of business content in conveying vision and uniqueness.

·        Mention of the significance of business connections and accessing experts.

·        Transition to step six: Developing operational structure.

·        Michael explains the distinction between organizational and operational structures.

·        Kevin highlights the importance of fleshing out operational procedures to avoid pitfalls.

·        Discussion on the value of role-playing in testing operational effectiveness.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Recapping steps seven to nine of the business success roadmap.

·        Introduction to step seven: Preparing for your target market.

·        Focus on market research, analysis, and development for effective planning.

·        Discussion on the importance of identifying the actual target market through research and analysis.

·        Kevin emphasizes the significance of defining the target market for strategic marketing approaches.

·        Introduction to step eight: Establishing the Coming Soon campaign.

·        Planning, preparing, and positioning for the business launch highlighted.

·        Kevin shares insights on reaching the target market through various channels like newspapers, social media, and search engines.

·        Emphasis on the importance of sticking to the established plan to avoid last-minute disruptions.

·        Introduction to step nine: Creating the Party with a Purpose.

·        Discussion on planning, preparing, and positioning for the official launch party.

·        Michael and Kevin stress the importance of maintaining the integrity of the plan to ensure successful execution.

·        Warning against last-minute changes that can disrupt the party and undermine business credibility.

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Covering the final three steps of the business success roadmap.

·        Introduction to step ten: Trust but Verify.

·        Discussion on the importance of verifying business models for successful launches.

·        Explanation of "trust but verify" concept, emphasizing the need to ensure accuracy and reliability.

·        Real-life examples shared by hosts to illustrate the significance of verification in business operations.

·        Introduction to step eleven: Establishing the Extended Marketing Team.

·        Importance of locking in supporters and affiliates to promote business.

·        Discussion on creating a marketing incentive structure to motivate affiliates.

·        Examples provided for incentivizing supporters based on business types.

·        Introduction to step twelve: Launch and Serve.

·        Importance of selecting a strategic launch date tied to significant events or holidays.

·        Discussion on opening the doors and delivering the business model to the market.

·        Emphasis on Survival Mode's mission to guide entrepreneurs in launching sustainable and scalable businesses.