Business Currents

The Review Game: Building Your Marine Business Reputation

Wed, 29 Apr 2026 09:00:40 +0000

Before a buyer ever contacts you, they’re reading your reviews.

This episode breaks down how buyers are using reviews to compare dealers, why most businesses struggle to get them consistently, and how to build a simple system that works.

Listen now then start improving your review strategy at https://boatmarketingpros.com

Google Business Profile Mastery for Boat Dealers

Mon, 27 Apr 2026 09:00:28 +0000

When someone searches for a boat dealer near them, what do they actually see and are you showing up the right way?

This episode walks through how to turn your Google Business Profile into a consistent source of calls, clicks, and showroom visits.

Tune in now — then request a free profile review at https://boatmarketingpros.com

The Speed-to-Lead Problem: Why Response Time is Killing Your Sales

Fri, 24 Apr 2026 09:00:30 +0000

Most dealers don’t have a lead problem, they have a follow-up problem.

If it takes you hours to respond, your competitors are already talking to that buyer. In this episode, we break down where leads are actually getting lost and what you can fix immediately to improve your close rate.

Listen now and then tighten up your follow-up process with https://boatmarketingpros.com

AI for Boat Dealers: Practical Tools You Can Use Today

Wed, 22 Apr 2026 09:00:27 +0000

AI sounds powerful, until you try to figure out where it actually fits in your business.

In this episode, we walk through real use cases for marine businesses, from capturing leads after hours to automating follow-up and improving internal operations. No theory, just practical ways to save time and close more deals.

Listen now then see which tools make sense for your dealership at: https://boatmarketingpros.com/ai

The State of the Marine Industry in 2026: What Dealers Need to Know

Tue, 21 Apr 2026 09:00:26 +0000

Boat sales are down, but buyers haven’t disappeared. So what’s really going on in the marine industry right now?

In this episode, we break down what’s actually happening in the market, why deals are taking longer, and how top dealers are adjusting their strategy instead of waiting for things to “bounce back.” If you’re still operating like it’s 2021, you’re already behind.

Listen now to understand where the market is heading, then build a smarter 2026 plan with Boat Marketing Pros.

ADA Compliance for Marine Industry Websites

Wed, 24 Apr 2024 05:00:14 +0000

In today's episode, we're diving into the intricate world of ADA compliance for marine industry websites. Explore the significance of ADA standards, learn about the evolution of compliance regulations, and uncover practical strategies for ensuring your website meets accessibility requirements. Join Boat Marketing Pros as we navigate through the complexities of ADA compliance and empower you with the knowledge to enhance your online presence. Tune in now!

Engaging Newsletters for the Marine Industry

Thu, 22 Feb 2024 05:30:12 +0000

In today's episode, we'll dive into engaging newsletters for the marine industry. Discover their importance in building customer relationships, effective audience segmentation strategies, crafting captivating content, and enhancing design for reader engagement. Join us as we unlock the power of newsletters in the marine world!

Video Marketing Strategies for the Marine Industry

Thu, 08 Feb 2024 05:30:06 +0000

In today's episode, we will explore the dynamic world of video marketing tailored specifically for the marine industry. Discover the importance of video marketing, uncover strategies for creating compelling content, discuss the role of videos in the customer journey, and explore effective distribution and promotion techniques. Join us as we set sail on a journey to unlock the power of video marketing in the marine industry!

Planning and Managing Online Presence

Thu, 25 Jan 2024 05:00:16 +0000

In today's episode, we will explore vital aspects of managing online presence for marine businesses. Learn about crafting a solid digital strategy, optimizing websites, navigating social media, and managing online reputation. Tune in for valuable insights to make waves in the competitive marine industry!

Off-Season Marketing for Boat Manufacturers

Thu, 11 Jan 2024 05:00:12 +0000

In today's episode, we dive into off-season marketing specifically tailored for boat manufacturers. Join us as we explore strategies, tips, and insights on how you can effectively market your boat dealership during the off-season to stay ahead of the competition and generate more leads.

Off-Season Marketing for Boat Dealers

Fri, 15 Sep 2023 16:00:08 +0000

In today's episode, we dive into off-season marketing specifically tailored for boat dealers. Join us as we explore strategies, tips, and insights on how you can effectively market your boat dealership during the off-season to stay ahead of the competition and generate more leads.

Episode 15 - How to Use and Follow Hashtags on Instagram

Thu, 26 Aug 2021 00:00:17 +0000

In today's episode, we dive into what hashtags are & how to effectively use them on Instagram.

Episode 14 - Top 3 Tools to Add to your Marketing Mix in 2021

Thu, 12 Aug 2021 00:00:21 +0000

In today's episode, we go over a few key tools you should add to your marketing mix in 2021. Let's dive in!

Tips for Using Facebook & Instagram to Boost Boat Sales

Thu, 29 Jul 2021 00:02:26 +0000

On episode 13 of the Boat Marketing Podcast, we'll dive into some tips on using Facebook & Instagram to help grow your marine business.

The 5 Pages that Must be on Your Boat Dealership’s Website

Thu, 15 Jul 2021 18:10:04 +0000

On episode 12 of the Boat Marketing Podcast, we'll be discussing the 5 pages that must be on your website.

Using Social Media to Communicate with Customers During COVID-19

Wed, 15 Jul 2020 13:07:30 +0000

As the COVID-19 pandemic continues, we are having to pivot our strategies to maintain consistent communication with customers. Find out how business owners in the boating industry can use social media to communicate with marine prospects during COVID-19, keeping your business alive and thriving.

For a transcript of this episode visit: https://boatmarketingpros.com/how-to-use-social-media-to-communicate-with-your-customers-during-covid-19/

How to Use Google Ads to Drive Boat Sales

Wed, 10 Jun 2020 00:00:34 +0000

Google Ads is a great tool to start driving traffic to your boating website and ultimately getting more sales. In this episode, we lay out the basics on how to develop your Google Ads strategy to grow your boating dealership.

The Importance of Image Sizing for Social Media

Wed, 03 Jun 2020 00:00:17 +0000

If you are trying to build your social media presence in the boating industry, there are a few important things to consider. Using proper image sizing is essential to make sure your not only getting the right message across, but also keeping your audience's attention long enough to process that message. Listen to learn more about why social media image sizing can make or break the authority of your business' social media presence.

How To Optimize Your Boating Website For Leads

Wed, 27 May 2020 08:00:20 +0000

Your website can be your biggest lead generating tool in the boating industry... That is, if it is properly optimized. Find out how to set yourself up for success with a website that's easy to find, relevant, and ready to set you apart from other businesses in the marine industry niche.

For a transcript of this episode visit: https://boatmarketingpros.com/how-to-optimize-your-boating-website/

Tips To Boost Your SEO During COVID-19

Wed, 20 May 2020 09:00:11 +0000

During COVID-19 and a period of social distancing, we recommend taking the extra time to work on your SEO strategy so you'll see future results. While many industries are fluctuating, the boating industry is thriving because people have more time to get outside and enjoy the water! This episodes offers our best tips for boosting the search engine optimization of your boating business, to make sure marine prospects find your business before the competition's.

Keep Your Boating Business Running Smoothly During COVID

Wed, 13 May 2020 09:00:09 +0000

COVID-19 is affecting all businesses, and the experts at Boat Marketing Pros want to help you through it! In this episode, we give resources to help keep your boating business running smoothly through the COVID-19 outbreak. We explain how you can utilize digital tools to improve communication with your customers.

Why Your Boat Dealer Website Needs to be ADA Compliant

Wed, 06 May 2020 18:20:37 +0000

You may have heard of ADA compliance, but many aren't sure exactly how it applies to websites - specifically those within in the boating industry. We'll give you all the details you need to understand what ADA web compliance is and how it relates to your boating website.

How The Right Internet Marketing Can Increase Your Boat Sales

Tue, 21 Apr 2020 18:20:31 +0000

Using internet marketing can help you increase boating sales and increase your bottom line, but you have to do it the RIGHT way. We're breaking down the basic steps to getting your internet marketing strategy set up for success.

6 Things Needed to Market a Boat Show

Tue, 28 Apr 2020 18:20:20 +0000

Boat shows are an important part of marketing in the boating industry. In this podcast, you will learn how you can get more visibility, and increase sales, by utilizing digital tools to market your boat show attendees.

Planning and Managing Online Presence

Wed, 24 Jan 2024 18:17:34 +0000

In today's episode, join us as we explore vital aspects of managing online presence for marine businesses. Learn about crafting a solid digital strategy, optimizing websites, navigating social media, and managing online reputation. Tune in for valuable insights to make waves in the competitive marine industry!

Can Google Ads REALLY Help Your Boat Dealership?

Mon, 07 Jun 2021 17:28:56 +0000

If you’ve been pitched any sort of digital advertising, Google AdWords was most likely a part of that pitch. You’ve probably heard phrases like “pay-per-click” and “retargeting,” but what does it all mean? Is it worth it? Google Ads has been a huge driver of new leads and sales in businesses of all kinds. Here’s why Google Ads is worth it for boat dealerships.

Tips for Creating Video Walk-Throughs of Your Boats

Mon, 07 Jun 2021 16:22:34 +0000

In this episode, we're going to talk about video walk-throughs of your boats. Should you do them? How do you do them? Why should you do them? These are the key questions we’ll be answering today.