The Tattoo Marketing Podcast

How Chase Nolan Built a Tattoo Brand

Fri, 27 Mar 2026 09:00:26 +0000

In this episode, Chase Nolan—Florida tattoo artist and geometric blackwork specialist—breaks down how he went from doing walk-ins in a military town to building a career around a niche style he actually loves. We talk about the reality behind the so-called “tattoo apocalypse,” why oversaturation is forcing weak artists out of the industry, and what actually keeps great artists booked: client experience, consistency, and being known.

Chase also shares how YouTube has brought him more clients than any other platform, why most tattoo artists underestimate titles, thumbnails, and content strategy, and how conventions, social media, and old-school hustle still work when you use them right. On top of that, we get into shop culture, apprenticeships, work-life balance, and the motorcycle passion he shares with his son.

This one is for tattoo artists who want to stand out, build demand, and create a career with more intention.

Tattoo Shop Leadership, Lawsuits, and Losing Control: Caroline Bellinger on the Franchise Trap

Fri, 20 Mar 2026 09:00:27 +0000

In this episode, Caroline Bellinger—wellbeing and leadership strategist, international speaker, and former Celebrity Ink franchisee—shares the story of how a promising business opportunity turned into a brutal lesson in leadership, control, and risk.

We talk about why she would never buy into a franchise again, why giving a personal guarantee can become a massive mistake, and what happens when the people at the top fail to support the operators actually running the business. Caroline breaks down the reality of trying to grow a tattoo studio inside a franchise system with staffing issues, marketing problems, inconsistent rules, and almost no room to make entrepreneurial decisions.

This conversation also goes deeper than business. Caroline opens up about resilience, identity, mental health, and what it feels like when a business failure hits both financially and personally. It’s an honest look at what founders, franchisees, and business owners need to know before betting on a system they don’t fully control.

Tattooing & Marketing in 2026

Sun, 08 Mar 2026 08:00:35 +0000

What works for tattoo shops? What doesn't? Should you do it yourself or hire a company?

Let's talk about it!

How To Find The Best Working Ads For Your Tattoo Shop

Wed, 04 Mar 2026 01:14:53 +0000

If you know how to use Meta analytics, it's a game changer.

You can figure out what works, what's broken, where it's broken, and more!

Unfortunately, Meta likes to make this info hard to find, so let's talk about how to use it!

The End Of Facebook/IG Ads For Tattoo Shops...?

Tue, 03 Feb 2026 20:38:35 +0000

With new regulations, the EU has become the start of a new kind of Meta without ads.

The question is, when will this become the norm?

From "NO" To Owning An Amazing Shop w/ Kyle Caputo

Fri, 26 Sep 2025 19:54:36 +0000

Kyle went from being turned down by over 100 shops for an apprenticeship, almost working at a shop that was selling guns and guns, and driving across the country for an apprenticeship that was then taken from him (from some of the biggest conventions) to owning an amazing shop in Boise and being a multi award winning artists!

You Don’t Have to Be Famous to Be Successful W/ The B-Team

Tue, 08 Jul 2025 15:56:18 +0000

In this raw and real episode, Jesse sits down with Riley, Maisie, Garrett, and Million from the B Team to talk about the side of tattooing no one posts about. They cover burnout, failure, mental health, imposter syndrome, and what it really means to succeed in the tattoo world—without chasing clout or follower counts. From running shops to surviving isolation to building real community, this episode is a must-listen for every artist who’s ever questioned if they’re doing enough, good enough, or even belong in the industry. Spoiler: you’re not alone.

No Excuses: How Stephen Hecker Balances Tattooing, 7 Kids, Writing Books, & Success

Mon, 30 Jun 2025 20:40:51 +0000

What does it really take to be a successful tattoo artist, a present parent, and a productive creative? In this episode, we sit down with multi-award-winning tattoo artist and father of seven, Steven Hecker (aka WhatTheHecker88), to talk about time management, motivation, and how to build a life you’re proud of — without making excuses.

We get real about:

Why “I don’t have time” is usually a lie
How to stay productive without burning out
The biggest communication mistake tattoo artists make
Why success isn’t sexy — it’s boring and consistent
And how to build a schedule that works for your family and your art

Whether you’re booked out or just starting out, this episode will challenge the way you think about your time, your clients, and your priorities.

Impatient Advertising Is Killing Your Shop’s Growth

Sun, 22 Jun 2025 12:00:24 +0000

Most tattoo shop owners quit on their ads way too early—costing them time, money, and clients. In this episode, Jesse breaks down why rushing to judge your marketing is one of the biggest mistakes you can make, how long it really takes to see results on Google and Meta ads, and what to track so you don’t waste your budget. If you’ve ever said, “I tried ads, and they didn’t work,” this one’s for you.

Booked Out with Big Pieces—How Silas Built Her Tattoo Career

Sat, 14 Jun 2025 03:00:23 +0000

In this episode, we sit down with Silas (@800stabyou) to talk about how she went from a Craigslist apprenticeship in Brooklyn to becoming a booked-out color realism artist in Portland. She shares what helped her grow—not just as an artist, but as a communicator—and how one discounted tattoo turned into a full roster of large-scale work. We get into apprenticeship stories, the value of client connection, and what really keeps people coming back. If you’re a tattoo artist trying to grow your career, this one’s for you.

Bridging Old School & New Tools In The Tattoo World with Joseph Swanson

Mon, 09 Jun 2025 01:00:24 +0000

Veteran tattooer Joseph Swanson shares his 28-year journey through the tattoo industry, from his early days in Monterey, CA, to becoming a California Highway Patrol officer, to launching one of the first tattoo podcasts, and eventually helping lead Tattoo Pro—a CRM built specifically for tattoo shops. He reflects on the evolution of tattoo culture, the need for artists to embrace digital tools, and why shops must modernize to thrive in today’s ultra-competitive market.

Topics include:

The shift from flash to custom tattoos
Building community and educating artists
Starting the first tattoo podcast
Lessons from business school and law enforcement
Challenges running a tattoo shop without systems
The power of CRMs like Tattoo Pro for lead management, client communication, bookings, waivers, reviews, and payments
Why old-school shops are getting left behind
How digital tools help artists stay focused on art—not admin

Bottom line: If you’re a shop owner or artist not using tech to run your business, you’re leaving money and opportunities on the table.

If you'd like to talk to us about your marketing go to www.ink-link.com

If you're interested in learning more about TattooPro, you can check them out at tattoopro.io

How A Tattoo Artist Did 1,000 Tattoos in 4 Months and Found His Style

Sun, 25 May 2025 01:00:26 +0000

From luxury fashion to black & gray realism, George Hristov shares how he tattooed over 1,000 people in just 4 months, built his style from scratch, and why raw hustle, humility, and smart marketing matter more than ever for tattoo artists today.

Your Career, Your Rules: Real Talk from a Tattoo Veteran w/ Ocean Tattoos

Sun, 13 Apr 2025 03:00:23 +0000

Your Career, Your Rules: Real Talk from a Tattoo Veteran

In this no-filter conversation, we sit down with a seasoned tattoo artist who’s carved his name into the Bay Area ink scene — from the gritty streets of Vallejo to the artistic haven of Old Crow Tattoo in Berkeley.

We talk real life:

🧠 Navigating burnout, balance, and family

🎯 Why location doesn’t define your success

🎙️ Raw stories from behind the needle

💡 How community and mindset are the real game changers

Whether you’re an aspiring artist or a creative hustler chasing freedom, this episode is packed with truth bombs, laughs, and hard-earned wisdom.

👉 Tap in to hear what it really takes to thrive as an artist on your own terms.

Why Tattoo Artists Must Think Like A CEO/Featuring Force Of Focus

Sun, 06 Apr 2025 01:00:25 +0000

In this episode, Michael Goetz — co-owner of Legacy Tattoo and founder of Force of Focus — breaks down the mindset shift every tattoo artist needs to thrive in 2025. From battling burnout to building systems that support freedom, he reveals how artists can go from chaotic to controlled, from stuck to scaling. If you’re ready to stop surviving and start leading like a tattoo CEO, this one’s for you.

The Hidden FB/IG Ads Analytics Tool Every Tattoo Shop Should Use

Thu, 27 Mar 2025 01:05:26 +0000

Are you still boosting posts on Facebook or Instagram to promote your tattoo shop? 😬 In this episode of the Tattoo Marketing Podcast, Jesse from Ink-Link breaks down why that strategy is silently draining your ad budget—and what to do instead.

Discover how to tap into Meta’s advanced analytics (that most tattoo shops don’t even know exist) to create laser-targeted ads that consistently bring in high-quality leads.

Whether you’re running ads already or just getting started, this episode reveals how to:

✅ Find your best-performing placements (Reels vs. Feed vs. Stories)

✅ Analyze your leads by gender, age, and platform

✅ Optimize campaigns using data—not guesswork

💡 Stop guessing. Start scaling.

🚀 Links & Resources:

🔗 Free 15-min Consultation: ink-link.com

📲 DM us on Instagram for topic requests or questions

Client Chronicles: Terr - From Hidden Tattoos to Ink Master Canvas

Mon, 17 Mar 2025 14:39:40 +0000

Ever wondered what it’s like to go from secretly getting your first tattoo as a teenager to becoming a master canvas on Ink Master? 🖤🎤 In this episode, Terr Lane—better known as Inked Vanity —shares her wild tattoo journey, from her very first ink (done by a guy named Roach!) to enduring 35 hours of tattooing under the bright lights of reality TV. She opens up about the best and worst tattoo experiences, the lessons learned along the way, and how she built Inked Vanity Clothing into an international brand.

Get ready for tattoo horror stories, behind-the-scenes Ink Master insights, and advice for anyone thinking about their next piece! Don’t miss it. 🔥

Taxes, Accounting, and Bookkeeping for Tattoo Shops w/ Adam Manning

Mon, 19 May 2025 16:19:03 +0000

Special guest Adam manning is the owner of Nomadica Solutions, a company that helps tattoo shops and artists with their money!

If you're a shop owner or artist, this episode is a must!

How AI is Helping Tattoo Shops Book More Clients (Instantly!)

Wed, 05 Mar 2025 00:00:31 +0000

🎨 Tattoo shop owners—are you missing out on clients because of missed calls and slow responses? Studies show 81% of calls to tattoo shops go unanswered, and by the time you respond, your potential client has already booked somewhere else.

💡 Meet ClothesBot—the AI-powered assistant that automates client booking, answers FAQs, and follows up instantly, helping tattoo shops book hundreds of consultations on autopilot.

🔹 In this episode, we cover:

✔️ Why tattoo shops lose clients to slow responses (and how to fix it)

✔️ How AI instantly replies to missed calls & texts, increasing bookings

✔️ Real results: Shops using AI book 80% more clients than before

✔️ How to set up AI in your shop with zero tech skills

✔️ The future of AI for tattoo businesses

📅 Ready to book more tattoo clients effortlessly? Find out how AI can transform your shop.

💬 Tattoo artists & shop owners—have you struggled with no-shows & slow bookings? Comment below!

#TattooShopMarketing #TattooBooking #TattooBusinessGrowth #AIforTattooShops #TattooShopAutomation #TattooShopSEO #TattooAppointmentBooking

The Tattoo Client Chronicles: Laura

Sun, 23 Feb 2025 00:00:23 +0000

In this episode, Laura shares her journey through the tattoo world—from her first piece at 19 to finding the right artist who truly connects with her. She dives into the importance of shop atmosphere, building relationships with artists, and even some unexpected (and uncomfortable) experiences along the way. Whether you’re heavily tattooed or just starting out, this episode offers valuable insights into what makes a great tattoo experience.

Scaling Tattoo Shop Ads: The Secret to Limitless Growth

Mon, 17 Feb 2025 16:41:03 +0000

🚀 How to Scale Your Tattoo Shop Ads Like a Pro!

Running ads is one thing—scaling them is another. If you’re spending money on Facebook, Instagram, or Google ads but not seeing the explosive growth you expected, this episode is for you!

In this episode of The Tattoo Marketing Podcast, we break down:

✔️ Why most shops fail at scaling their ads (and how to fix it)

✔️ The right way to increase your ad budget without wasting money

✔️ The secret behind high-performing tattoo shop ads

✔️ How successful shops use paid ads to stay booked—even in slow seasons

Don’t let your ad spend go to waste! Learn how to scale smarter, get more clients, and grow your shop’s revenue like never before.

🎧 Tune in now & start scaling your tattoo shop’s success!

The Tattoo Client Chronicles: The Art of Finding the Right Tattoo Artist

Sun, 02 Feb 2025 06:00:22 +0000

Chris Bailey shares his tattoo journey—from his first ink inspired by his bandmates to the lessons learned from great (and not-so-great) experiences in the chair. We dive into the importance of artist-client collaboration, the impact of shop atmosphere, and why social media plays a huge role in finding the perfect artist. Plus, a cautionary tale about getting tattooed while hungover! 🎙️ #TattooClientChronicles

Why Good Tattoos Aren’t Enough Anymore: The Missing Piece in Most Tattoo Shops

Fri, 31 Jan 2025 19:55:13 +0000

Most tattoo shops focus on great art, but is that enough to stay competitive? In this episode, Alex Gonzalez, co-owner of Electric Expressions, shares how his background in Harley-Davidson sales and customer service transformed his shop’s success. We dive into why sales isn’t a dirty word, how client communication can make or break a shop, and the key strategies every tattoo artist should adopt to keep their books full. If you want to future-proof your shop, this is a must-listen!

The Tattoo Client Chronicles: Tasha

Fri, 24 Jan 2025 06:00:25 +0000

Are you struggling to attract more tattoo clients? 🤔 This video is your ultimate guide to “getting more tattoo clients” by focusing on the power of client relationships! 💉✨

Discover practical tips to enhance your customer service, build trust, and create a loyal client base. Whether you’re new in the industry or looking to grow your tattoo business, these strategies will help you treat your clients right and keep them coming back for more!

In this video, you’ll learn:

✔️ The do’s and don’ts of tattoo client care

✔️ Proven methods to improve client retention

✔️ Secrets to creating a memorable experience for your clients

Don’t miss out on these key insights! Watch now and take your tattoo business to the next level. 💪

Buy Back Your Time and Grow Your Tattoo Shop

Mon, 20 Jan 2025 07:00:25 +0000

Are you wearing every hat in your tattoo shop—artist, manager, marketer, and janitor? In this episode, we uncover why trying to do it all is the biggest obstacle to your shop’s growth. Learn actionable strategies to delegate tasks, focus on high-leverage activities, and reclaim your time to do what you love most: tattooing!

The Tattoo Shop Killer: Single Channel Risk (And How to Beat It)

Sun, 19 Jan 2025 19:30:13 +0000

Are you relying on just one way to bring clients into your tattoo shop? In this episode, we break down the dangers of single channel risk—whether it’s word of mouth, Facebook ads, or any other single source—and how it could be costing your business big. Learn actionable strategies to diversify your marketing, attract more clients, and protect your shop from future downturns. Don’t put all your eggs in one basket—tune in now!

How to Avoid the Reputation Pitfall That Can Kill Your Tattoo Shop

Mon, 13 Jan 2025 00:00:24 +0000

In this episode of The Tattoo Marketing Podcast, Jesse Drach, owner of Ink-Link Marketing, breaks down why word of mouth is still the most powerful tool for growing a tattoo shop. Learn actionable tips to amplify positive client experiences, avoid the dangers of a bad reputation, and set up your shop for long-term success. Whether it’s starting a referral program, automating client follow-ups, or mastering the art of client feedback, Jesse shares proven strategies that help tattoo shops thrive. Don’t miss these insights that could change the way you run your business!

Tattoo Shop CRMs: The Secret to Never Missing a Client

Mon, 16 Dec 2024 13:00:27 +0000

Struggling to keep up with DMs, emails, and client requests? In this episode of Tattoo Shop Mastery: The Business Behind the Ink, we uncover the power of CRMs (Client Relationship Managers) and why they’re a must-have for every tattoo shop. Learn how to streamline communication, prevent clients from falling through the cracks, and boost your shop’s reputation—all while saving time and maximizing profits. Don’t let poor communication cost you thousands in missed opportunities. Tune in and take your shop to the next level!

Why Your Tattoo Shop's Facebook/IG Ads Aren’t Working (And How to Fix Them)

Tue, 10 Dec 2024 18:10:38 +0000

Are your Facebook and Instagram ads failing to deliver results? In this episode of The Tattoo Marketing Podcast, we uncover why designing ads based on your preferences instead of your audience's can hurt your success. Learn the power of split testing, how "ugly ads" can outperform polished ones, and why understanding your audience’s behavior is key to creating high-converting campaigns. Packed with actionable tips and real-world examples, this episode is a must-listen for anyone running or considering Meta Ads. Tune in and discover how to make ads that truly resonate—and convert!

How Revolt Tattoo Thrives While Other Shops Struggle | Exclusive Interview with Co-Owner Michael Smith

Mon, 14 Oct 2024 18:30:20 +0000

We sat down with Michael Smith, co-owner of Revolt Tattoo, to discuss how they've been able to expand and open new locations—even as other tattoo shops struggle to keep their artists booked. Discover the secrets behind Revolt's success in a challenging industry, and gain valuable insights into growing a tattoo business. If you're a shop owner or tattoo lover, you won't want to miss this!

Fill Your Chairs: The Ultimate Guide to GoogleAds for Tattoo Shops

Mon, 09 Sep 2024 19:27:40 +0000

Are you a tattoo shop owner looking to boost your shop’s client base and keep your artists fully booked going into slow season? Join our exclusive online seminar, where we'll reveal the secrets to using Google Ads to get more clients to your shop!

Following Your Dreams Of Tattooing w/ Jovan Santopietro

Mon, 19 Aug 2024 23:58:28 +0000

We sit down with tattoo artist Jovan Santopietro and talk about what it was like trying to become a tattoo artist as a female 20 years ago, the importance of not giving up on your dreams, and how to set yourself up for success in the tattoo industry

Systems, Sales, and SOPs w/ Steven Johns

Thu, 01 Aug 2024 16:36:34 +0000

Steven Johns is a tattoo artist with 20 years of experience and focused on how sales, marketing, and having SOPs (Standard Operating Procedures) in place to maximize his career in tattooing

The Sales Side Of Tattooing

Mon, 15 Jul 2024 17:02:18 +0000

If you're a tattoo shop owner or artist, you eat what you kill.

Meaning, you're responsible for your clients and how much you make. This technically makes you a commission based sales person.

Learning a little about sales will drastically help your tattooing career!

We talk about why sales isn't what you think, the 101's of sales, and how NOT to be like a used care sales man.

How to use organic marketing to stay booked out w/ guest Ryan Roi

Wed, 19 Jun 2024 22:26:44 +0000

Join us as we explore the power of organic marketing for tattoo shop owners with special guest Ryan Roi. Discover practical strategies and expert insights on leveraging organic methods to consistently attract new clients and keep your appointment book full. From building a strong online presence to cultivating a loyal customer base, this episode will provide essential tips for using organic marketing to thrive in the tattoo industry. Tune in and learn how to strategically grow your business without relying solely on paid advertising.

Webinar: Keep Your Tattoo Artists Booked By Mastering Effective Client Communication!

Mon, 10 Jun 2024 20:43:58 +0000

Join us for an insightful webinar on mastering effective client communication to keep your tattoo artists fully booked. In this session, we'll delve into strategies to streamline your communication process, ensuring that no potential client falls through the cracks. Learn how to engage with inquiries effectively, convert leads into bookings, and keep your artists' schedules packed. Discover the art of client communication and watch your tattoo shop thrive!

What every shop owner and artist needs to know to be successful w/ guest Matt Hodel

Sun, 02 Jun 2024 23:18:12 +0000

We sat down with Matt Hodel, owner of Ragtime Tattoo in St. Louis, jackpotcoaching.com, and an active member of the APT.

Join us as he shares his insights on tattooing, the tattoo culture, and how he's building a tattoo community to help other artists and shop owners.

How to find success as an apprentice w/ Sinny

Mon, 20 May 2024 08:00:10 +0000

Join Sinny, a tattoo apprentice in Vegas, as she discusses her journey into tattooing, why she loves her shop & mentor, and how she stays booked out using the power of social media!

Staying Booked Out In A Slow Economy w/ Ocean

Mon, 13 May 2024 16:55:06 +0000

Artist Interview with @tattoosbyocean

Explore the world of tattoo economics and strategy! Join us as we dive into the importance of pricing, marketing, and client interaction in the tattoo industry.

The Insider's Guide to Hiring a Marketing Company for Your Tattoo Shop!

Mon, 06 May 2024 18:50:49 +0000

What should you look for before hiring a marketing company for your tattoo shop?

What questions should you ask on your call with them?

We dive into the must know/must ask questions to make sure you're getting a marketing company that will get you results!

The Easiest Way To Make Your Tattoo Shop More Profitable

Tue, 30 Apr 2024 00:12:44 +0000

What's the easiest way to fill a leaky bucket? What does that have to do with your tattoo shop?

Listen to find out!

Using A.I. To Book More Tattoo Consultations

Fri, 12 Apr 2024 15:36:24 +0000

How we use A.I. to book consultations for the tattoo shops we work with (and you can to)!

Using Midjourney To Up Your Tattoo Creativity W/ Garrett Rautio

Wed, 27 Mar 2024 22:55:55 +0000

We sat down with the one and only Garrett Rautio (owner of Black Coffin Tattoo) and talk about how he's been using Midjourney to find new unique images to use as inspiration for his tattoos.

He's also on a mission to teach other artists how to use it!

Why Friction In Your Tattoo Shops Consultation Booking Is Holding You Back

Tue, 19 Mar 2024 03:46:27 +0000

Troy Timpel- The Man Behind Villain Arts

Mon, 11 Mar 2024 20:45:07 +0000

Get More Clients Into Your Shop With This Amazing A.I. Bot

Tue, 05 Mar 2024 19:03:50 +0000

We sit down with Bryce DeCora, the creator of CloseBot - An A.I. bot that will book consultations for your tattoo shop and works way better than you probably think! (We already use it with our clients)

3 Ways Your Tattoo Shop Should Be Using AI

Mon, 26 Feb 2024 01:53:13 +0000

What to do if your tattoo shop's IG ads aren't working

Mon, 12 Feb 2024 21:00:18 +0000

IG ads for your tattoo shop not getting new clients into your chairs?

It will always boil down to one of these problems:

Audience

Image

Messaging

Offer

Next steps

We cover what to look for and how to fix each one of these problems, so you can get more clients and not waste money!

Lyle Tuttle, Running A Shop, and Starting A Convention W/ Gator Greg

Mon, 05 Feb 2024 18:19:22 +0000

We talk with Gator Greg about what it was like being mentored by Lyle Tuttle and Judy Parker, what it takes to run a successful shop, and his upcoming tattoo convention.

Marketing 101 For Tattoo Shops In 2024

Wed, 31 Jan 2024 00:47:22 +0000

Welcome to Season Two!

Today's topic: How To Get Your Tattoo Shop's Marketing Right in 2024

From running online ads to building a past client list. This webinar is about how to get your shop's marketing right in 2024 to keep artists busy and your shop more profitable than ever!

How To Know If Your Advertising Is Working

Thu, 19 Oct 2023 16:08:49 +0000

So you're spending money on ads, but have no clue if you're getting any kind of an ROI?

This episode will explain the steps you need to take to ensure your marketing is working!

Check us out at www.ink-link.com

Don't forget to like and subscribe! Enjoy:)

Changes in regulations, keeping your books up to date, and more!

Tue, 10 Oct 2023 00:39:54 +0000

Episode 28: Today we have Caroline Evans with us to talk about:

- Regulation changes in the tattoo industry on a state and federal level

- How artists and shop owners can help decide where the industry is going

- Why it's essential to keep your books up to date

And much more!

Don't forget to like and subscribe! Enjoy:)

What To Do During Slow Season

Mon, 02 Oct 2023 22:27:38 +0000

The follow up process, calling vs. texting leads & leadership skills

Mon, 04 Sep 2023 17:00:12 +0000

Episode 27: We have part 2 of our time with Cris Rodriguez!

Some topics we talk about today are:

- The follow up process

- Calling vs texting leads

- Leadership skills

And much more!

Don't forget to like and subscribe! Enjoy:)

Loneliness Of Entrepreneurship, Importance Of Self Confidence, & The 7 Levels Of Marketing

Mon, 28 Aug 2023 17:00:10 +0000

Episode 26: In this weeks episode we have Cris Rodriguez on, some of the main topics we talk about are:

- Loneliness of starting up a shop and being an entreprenuer

- Importance of self confidence

- The 7 levels of marketing

And much more! Enjoy:)

Don't forget to like and subscribe for more weekly uploads!

Insider secrets of yelp, getting more reviews & the importance of omnipresence W/ Casey Richardson

Mon, 21 Aug 2023 17:00:12 +0000

Episode 25:

In this week's episode, we have Casey Richardson, an ex Yelp employee who has all the secrets to marketing and leveraging Yelp to your advantage.

Some of the key topics we talk about in this episode are:

- Secrets from a yelp insider

- Benefits of using Yelp to advertise

- Claiming your business page

- Getting more google reviews

- The importance of omnipresence

- How to properly address reviews

& a ton more!

If you're a tattoo shop don't forget to like and subscribe for more weekly podcast episodes!

Finding qualified artists, upgrading your hiring process, & how to treat employees W/ Jody Underhill

Fri, 11 Aug 2023 23:04:23 +0000

Episode 24:

Here are some of the topics we talk about today in our podcast with Jody Underhill:

- Finding qualified artists

- Upgrading your hiring process

- How to treat your employees

& much more!

Enjoy! :)

We answer your biggest questions

Mon, 31 Jul 2023 22:12:38 +0000

This week we go over the top four questions we get the most from shop owners and artists.

The Power of a virtual assistant for tattoo shop owners w/ Tobe Brockner

Tue, 18 Jul 2023 22:23:05 +0000

Episode 22: The Power of a virtual assistant for tattoo shop owners w/ Tobe Brockner. We talk about:

How a shop owner can use them
How to find the best VAs
What they cost
What you can expect

Interested in working with Katuva? Set up a free call here: https://learn.katuva.com/exploratory-call (https://learn.katuva.com/exploratory-call)

Free ebook "The 300+ Tasks a VA can do for your business": https://drive.google.com/file/d/1WVddAVd6k5Km13naermGF4rHQT831aUz/view?usp=drive_link (https://drive.google.com/file/d/1WVddAVd6k5Km13naermGF4rHQT831aUz/view?usp=drive_link)

Enjoy! Don't forget to like and subscribe!

Understanding finances and leveraging your credit W/ Ryan Roi

Mon, 03 Jul 2023 21:24:56 +0000

Episode 21: We have Ryan Roi a tattoo artist and financial advisor, some of the topics we talk about today are:

- Leveraging Credit

- Understanding and handling finances

& Much more!

Enjoy! Don't forget to like and subscribe!

Testing ad creatives, leveraging your shops omnipresence, & doing the little things consistently

Mon, 26 Jun 2023 17:00:15 +0000

Episode 20: We have Kevin Le!

Some of the topics of this podcast are:

- Testing ad creatives

- Leveraging omnipresence

- Being consistent

- AI creation

- Delegating work

& Much more.

Don't miss out!

Adding humor to tattooing, being self taught & trying new things Ft: Christian Larsen

Mon, 19 Jun 2023 17:00:18 +0000

Episode 19: We have Christian Boye Larsen, an artist out of Denmark.

In today's show we talk about:

- Strange Laws

- Stand up comedy

- Adding humor to tattooing

- Being self taught

- Trying new things

& a ton more.

Don't forget to leave a like and hit subscribe!

Rockstar turned tattoo artist speaks on the power of being self sufficient & the truth about the US.

Mon, 12 Jun 2023 17:00:18 +0000

Episode 18: Today we have Owen Paulls, a UK tattoo artist.

Some topics we talk about are:

- Transitioning from rockstar into a tattoo artist

- The struggles and reality of moving to the US

- Painting

- Being self sufficient

& Much more!

Don't forget to like and subscribe!

Tattoo artists coming together against politics, The medical importance in tattooing & banning inks

Mon, 05 Jun 2023 17:00:15 +0000

Episode 17: We have Moriel Seror on, an amazing tattoo artist from Germany.

Some of the topics we talk about are:

- The banning of inks

- Tattoo artists coming together to fight politics

- The medical importance in tattooing

- Moriel being a brown belt in BJJ

& Much more!

Don't forget to like and subscribe!

Tattoo Gate, How to grow on Tiktok, & spreading positivity FT: Matt Vaught

Mon, 29 May 2023 17:00:11 +0000

Episode 16: In today's podcast we have Matt Vaught, a tattoo artist who has recently gotten a lot of attention due to his positive involvement in tattoo gate.

Some of the topics we talk about today are:

- Tattoo gate

- Spreading positivity

- Hitting a million followers on TikTok

- Filtering out clients

- Creating a coaching program

- Content creation

+ a ton more! Make sure not to miss out.

As always don't forget to like and subscribe!

Being Obsessive Over Your Craft, Facing Failure & Creating A Welcoming Shop Atmosphere

Mon, 22 May 2023 17:00:09 +0000

Episode 15:

In today's episode, we have Connor Foley, a tattoo artist and studio owner. He primarily tattoos in a "Dark Art" Style, we talk about many topics some of which include:

- Finding His Style

- Getting Demoted as a tattoo artist

- Becoming obsessive over your craft

- Facing Failure

- Being Versatile as an artist

- Creating Valuable memories for your clients

- Having a welcoming shop atmosphere

& A Ton More!

As always don't forget to like and subscribe:)

The Power of A Past Client List

Tue, 16 May 2023 18:21:48 +0000

A Game-Changing Strategy for Tattoo Shop Owners.

InkVasion Magazine owner talks about tattoo safety & Discrimination Ft: Frankie Scorpion

Mon, 15 May 2023 17:00:04 +0000

Episode 13: In todays podcast we have Frankie Scorpion, the owner of InkVasion Magazine.

Some of the key topics we talk about are:

- Dating with tattoos

- Discrimination against tattoos

- Ink Therapy

- Tattoo Safety

- Owning a tattoo magazine

& tons more!

Don't forget to like and subscribe!

Anime Artist talks about tattooing while traveling, value of consistency, & the best ink/machines.

Mon, 01 May 2023 17:00:16 +0000

Episode 12: Featuring Serena Armstrong

Today we have Serena Armstrong a tattoo artist who specializes in Anime tattoos.

Some of the key topics we talk about in today's podcast are:

- Anime Artists

- Tattooing while traveling

- Value of consistency

- The Best ink & tattoo machines

- Instagram Growth

- Asking Important questions

- Tattooing in a smaller location

- Work life balance

- Tattoo numbing sprays

& So much more.

Thank you for watching and don't forget to like and subscribe!

House tattooer becomes an award winning artist & author, Tattoo misconceptions, & Joining a pro team

Mon, 24 Apr 2023 17:00:08 +0000

Episode 11:

In this weeks episode we have our guest Stephen Hecker, AKA Whatthehecker on socials!

In today's podcast we talk about some of the following topics:

- Transitioning from a house tattooer into an award winning artist

- Becoming an award-winning author

- Joining a pro tattoo team

& A lot more!

Don't miss out on this weeks episode and don't forget to like and subscribe!

Defining Goals, Creating a plan, and increasing business revenue Ft. Ben Mcadam

Mon, 17 Apr 2023 17:00:10 +0000

Episode 10: Defining Goals, Creating a plan, and increasing business revenue Ft. Ben Mcadam

This episode is jam-packed with a ton of impactful information that you can leverage to grow your business!

The Key topics today are:

- Defining your goals in a clear and concise way

- Creating a clear pathway towards achieving your goals

- Increasing your business revenue towards your end goal

Don't forget to like and subscribe!

Creating client memories, Making tough decisions, and marketing strategy feat: Jesse Najera

Mon, 10 Apr 2023 17:00:09 +0000

Episode 9:

In todays episode we have Jesse Najera, owner of Old Town Ink.

Some of the topics we talk about are:

- Creating client memories

- Making tough decisions

- Marketing strategy

- Loving the work

& More!

Don't forget to like and subscribe! Thanks for watching!

Building Client Relationships, Increasing Likelihood Of Long Term Clients, Massive Growth Plan And..

Mon, 03 Apr 2023 17:00:10 +0000

Today we have episode 8 of the podcast featuring Ray Malaski!

Some of the topics we talk about in todays episode are:

- Building Client Relationships

- Increasing The Likelihood Of Long Term Customers

- Massive Growth Plan

- Importance Of Communication

- Huge Growth Opportunity With Marketing In The Tattoo Niche

& a lot more great topics!

Don't forget to like and subscribe for weekly Business, Marketing, and Tattoo content!

Greedy Shop Owners, Value of Reputation, Second Chances, & More! Featuring: Cody Gower

Mon, 27 Mar 2023 17:00:15 +0000

In this week's episode we had Cody Gower, owner of Against the grain tattoo.

Some of the topics we talked about are:

Being an apprentice
Seconds chances
Greedy shop owners
Running a tattoo shop fairly
Value of Reputation
Value of awards
Social media use as an artists

Definitely a jam-packed episode! Enjoy!

Leveraging Google Ads, How to Grow on Instagram, The Reality of Being A Tattoo Artist & More

Mon, 20 Mar 2023 17:00:09 +0000

In today's podcast, we have Tye Harris, owner of Faces In The Dark Tattoo Studio!

Here are some of the topics we talked about:

- How to grow on Instagram

- Leveraging google ads to grow you tattoo business

- The reality of being a tattoo artist

- The Importance of Customer service

& Much more!

Don't forget to like and Subscribe!!

Female Only Tattoo Studio, Wanting to be a Disney Animator, Starting Her Own Tattoo Studio & More!

Mon, 13 Mar 2023 17:00:08 +0000

In today's podcast episode, we have the owner of "The Cherry Cherub Tattoo Shop" with us (Dejae Cooley).

Some of the key topics are:

- Having a female-only tattoo studio

- Leaving her old studio to start her own

- Wanting to become a Disney animator

- Looking for quality apprentices

& so much more!

Don't forget to like, comment and subscribe!

#tattoo #art #artist

Tattoo Artist Interview: Inkbybar

Mon, 06 Mar 2023 18:25:48 +0000

In today's podcast we chat with Inkbybar, an artist out of Denmark!

Here are some of the topics we talk about:

- Tattoo culture outside the US

- How he got started Tattooing

- The banning of inks in Europe

& so much more!

Tattoo Artist Interview: Jason Elliott - Ink Master season 10 & 13

Wed, 01 Mar 2023 00:11:00 +0000

We sat down with Jason Elliott from seasons 10 and 13 of Ink Master to talk about:

- How he became a tattoo artist

- Finding his unique style of tattooing

- What it was like filming Ink Master

- Advice for people looking to apprentice

Brought to you by www.ink-link.com

Enjoy!

Studio Owner: Jimi Drake - Ole Soul Tattoo

Wed, 22 Feb 2023 15:48:41 +0000

In the last ten years, Jimi has gone from a small one-man shop to a 3,000sq ft studio with 7 artists.

We talk about growth, Jimi's philosophy on how to treat clients and staff, how to keep a good work/life balance, and more!

Welcome!

Tue, 14 Feb 2023 23:01:50 +0000

Welcome to the podcast!

Here's a short intro where we'll cover what you can expect on this channel.

I also go over one number that all artists should be tracking (but almost none are)!

Tattoo Shop Chaos to Calm: The Tool That Fixes Everything w/ Adam Facenda

Sun, 23 Mar 2025 03:00:27 +0000

Running a tattoo shop is hard enough—don’t let outdated systems slow you down. In this episode, we sit down with Adam Facenda, owner of True Love Tattoo and founder of Keep The Fees, the all-in-one tattoo shop management software designed by tattooers, for tattooers.

We dive into:

• How Adam created KTF to solve real tattoo shop problems

• Why most tattoo shop POS systems and CRMs fall short

• How you can automate client booking, payroll, and release forms in one platform

• The secret to eliminating credit card processing fees and saving thousands

• Building better client relationships with smart automation and aftercare texts

• Why paper & pen shops are falling behind (and how to fix it fast)

Whether you’re a solo artist or managing multiple artists, this episode gives you the tools to streamline your shop, save money, and focus more on tattooing.

What Are The BEST Tattoo Advertising Secrets To Scale Ads Successfully?

Fri, 07 Feb 2025 01:00:27 +0000

Discover the ultimate tattoo advertising secrets to take your business to the next level. In this video, we'll reveal the best strategies to scale your ads successfully and reach a wider audience. Learn how to create effective ad campaigns, increase your online presence, and drive more sales. Whether you're a tattoo artist, studio owner, or industry enthusiast, this video is packed with valuable insights and tips to help you succeed in the competitive world of tattoo advertising. Get ready to grow your business and stay ahead of the competition with these proven advertising secrets.

Reputation Rules: Mastering Word of Mouth to Fill Your Tattoo Shop

Mon, 30 Dec 2024 11:00:23 +0000

Word of mouth is the lifeblood of any tattoo shop—but are you really making the most of it? In this episode, Jesse Drach, owner of Ink-Link Marketing, dives deep into why word of mouth is king for tattoo shops, how to harness its power to attract more clients, and what happens when your shop’s reputation takes a hit. From easy-to-implement strategies like automating follow-ups and gathering client testimonials to setting up game-changing referral programs, this episode is packed with actionable advice. Whether you’re a seasoned shop owner or just starting out, tune in to learn how to build trust, create memorable client experiences, and ensure your reputation works for you—not against you.

Tattoo Tips & Success: Ray Wiggins Shares His Journey & New Book

Mon, 06 Jan 2025 00:00:31 +0000

Join us as we dive into the world of tattooing with Ray Wiggins, aka XRay Vizionz. In this episode, Ray shares his 16-year journey as a tattoo artist, the role of mentors in shaping his craft, and how he’s helping the next generation with his groundbreaking book Make It Pop. Whether you’re an artist looking to grow or a shop owner navigating the industry, this conversation is packed with insights to elevate your tattoo career.

Beyond the Needle: Proven IG Ad Strategies To Fill Your Tattoo Shop

Tue, 16 Apr 2024 23:17:32 +0000

This is a webinar from April 2024. If you'd like to watch the video, you can here: https://youtu.be/DN2IvFzmXbw

Join us for 'Beyond the Needle: Proven Instagram Ad Strategies To Fill Your Tattoo Shop' and discover the exact IG ad tactics we use on the tattoo shops we work with to attract new clients and keep their chairs filled! Don't miss out on this exclusive webinar replay that could transform your shop.