In today's competitive agency landscape, where creativity and efficiency must seamlessly co-exist, maintaining a motivated team becomes crucial for delivering top-notch client work and achieving sustainable growth. Balancing emotional intelligence with leadership can be the key to overcoming these challenges and fostering a thriving work environment.

I've invited my coach clone, AskRobAnything, back as a guest to dig into this topic. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Enhance your leadership skills by developing emotional intelligence, leading to more cohesive and motivated teams.
2. Implement practical strategies for using empathy and self-awareness to build stronger client relationships and drive campaign success.
3. Measure and track the impact of emotional intelligence on your agency’s performance, ensuring continuous improvement.

Let’s elevate your leadership game and drive your agency’s success! So grab a coffee and let’s get started.

Today's highlights

[00:00] Introduction

[00:50] Defining Emotional Intelligence

[02:21] Importance in Leadership

[04:10] Developing Self-Awareness

[06:01] Cultivating Empathy in Teams

[07:33] Managing Conflicts Effectively

[08:49] Pitfalls of Low EI

[10:00] Balancing EI and Creativity

[11:20] Measuring EI Impact

[12:56] Final Thoughts and Wrap-Up

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you in moving towards a self-run agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Start your free conversation with AskRobAnything
• Learn more about Da Costa Coaching
• Get help with growing your agency with The Self-Running Agency Blueprint

In an era where AI is revolutionising the marketing landscape, understanding its ethical implications is more important than ever. For marketing professionals, navigating the challenges of data privacy, bias in AI models, and transparency can be daunting, yet crucial to maintaining trust and integrity with clients and consumers alike.

Who better to discuss this topic with than my AI coach clone, AskRobAnything. You’ll discover how to:

1. Implement strategies to ensure AI systems are free from bias and discrimination, promoting fair and inclusive marketing practices.
2. Handle client inquiries about your use of AI with transparency and reassurance, building stronger client relationships.
3. Navigate data privacy concerns and comply with regulations, safeguarding your agency from legal repercussions and maintaining client trust.

Today's highlights

[00:00] Introduction

[00:17] Welcoming AI Co-Host

[00:41] Key AI Ethics Challenges

[03:11] Ensuring AI Fairness

[04:33] Dealing with AI Bias

[06:10] AI as a Support Tool

[08:53] Discussing Client Transparency

[10:27] Handling Data Privacy

[11:41] Risks of Ignoring AI Ethics

[13:09] Future of AI in Agencies

[15:09] Final Thoughts and Wrap-Up

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Have your own conversation with AskRobAnything (for free!)
• Scale your agency with The Self-Running Agency Blueprint

I'm your host, Rob Da Costa, and today, I had the unique opportunity to interview my digital coach clone, AskRobAnything. Slightly surreal talking to myself!

In this episode, I dive into uncharted territory by asking a series of spontaneous questions about the future of agency management, the role of AI in business growth, and how agency owners can prevent common pitfalls. What's fascinating is that I hadn't prepped my AI clone on these questions. So, much like you, I had no idea how AskRobAnything would respond!

Join me as I uncover the potential of AI in agency coaching and see if this innovative interaction format can provide valuable insights for all agency owners out there. It was a fun and enlightening experience to record, and it might just be the first of several episodes in this experimental format. Could this be the future of expert interviews? Tune in to find out!

Time Stamp

[00:00] Introduction and Experiment Setup

[01:26] Meet AskRobAnything

[02:47] Top Three Mistakes to Avoid

[04:14] Actionable Insights for Agencies

[05:36] Tackling Delegation Without a Team

[07:09] Redesigning the Agency Model

[08:52] AI Transforming the Agency Landscape

[10:16] Skills Needed for AI Era

[11:33] Becoming Strategic Partners

[13:10] One Key Piece of Advice

Quotations

"It's crucial to become comfortable with data. AI thrives on data, and understanding how to interpret and leverage it will be a game changer." - AskRobAnything

"Focus relentlessly on your client's success. When you align your goals with theirs and make their success your top priority, you'll naturally build stronger relationships and become irreplaceable." - AskRobAnything

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Chat with my AI Digital Coach, AskRobAnything

In today's competitive market, agency owners need more than just word-of-mouth to sustain growth and ensure long-term success. If you've ever felt the pressure of unpredictable client pipelines or been forced to take on less-than-ideal clients because you needed the business, this episode is tailor-made for you.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Build a predictable pipeline of high-value clients by implementing account-based marketing (ABM) strategies.
2. Save time and resources by focusing your efforts on prospects that are a perfect fit for your agency's strengths and services.
3. Enhance your client acquisition process with personalised, targeted campaigns, reducing reliance on inconsistent referral-based growth.

Let's harness the power of account-based marketing to revolutionise your business! So grab a coffee and let’s dive in.

Timestamps:

[00:00] Introduction 

[01:00] Sarah's Referral Reliance Issue 

[02:03] Pitfalls of Relying on Referrals 

[05:46] Introduction to Account-Based Marketing 

[07:23] Defining Your Dream50List 

[09:56] Multi-Channel Outreach Tactics 

[10:43] Practical ABM Implementation 

[12:45] Success Stories and Results 

[13:16] Key Takeaways and Wrap-Up

Quotations

"Building your entire growth strategy on referrals is like betting your entire retirement fund on a single stock. It might work out, but it's incredibly risky." — Rob Da Costa

"With account-based marketing, think of it as fishing with a spear instead of a net. It's about targeting your dream clients with precision and personalization." — Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• If you are interested in finding out more about Account-Based Marketing, drop me an email (robert@dacostacoaching.co.uk) with the subject line ‘ABM’
• Chat with my AI Digital Coach about Account-Based Marketing

Market uncertainties can wreak havoc on your business, making it difficult to maintain steady revenue, meet client expectations, and stay ahead of the competition. If you're finding it challenging to adapt and thrive amidst economic downturns, shifting client needs, and rising competition, this episode is tailored for you.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Diversify service offerings to meet changing client needs without overextending your resources whilst at the same time, doubling down on your niche
2. Manage cash flow efficiently to ensure your agency remains financially stable, even during lean months.
3. Strengthen client relationships to build loyalty and stability, turning challenges into opportunities for growth.

Take the first step towards making your agency more resilient and adaptable. Let's dive in!

Timestamps:

[00:00] Introduction

[00:42] Navigating Uncertain Markets

[01:45] Current Agency Challenges

[03:59] Diversifying Service Offerings

[05:03] Doubling Down on Niches

[06:37] Effective Cash Flow Management

[07:27] Strengthening Client Relationships

[08:15] Upskilling Your Team

[09:20] Real World Agency Example

[10:25] Wrapping Up and Key Takeaways

Quotations

"Resilience isn't just about getting through tough times, but being prepared to turn challenges into opportunities." — Rob Da Costa

"By maintaining regular communication and offering valuable resources, you can not only survive downturns but also strengthen client relationships." — Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Get more in-depth support for your agency, chat with your AI Digital Coach, AskRobAnything, for free.

In today’s competitive agency world, the importance of a seamless and repeatable client onboarding process cannot be overstated. Whether you’re struggling with setting clear expectations, facing scope creep, or dealing with project delays, a well-structured onboarding strategy is key to securing long-term client satisfaction and success.

By tuning into this episode of The Agency Accelerator podcast, you’ll learn how to:

1. Establish clear timelines and deliverables that keep everyone on the same page, avoiding confusion and delays.
2. Utilise practical tools and techniques to streamline your onboarding process, saving time and reducing stress.
3. Identify and avoid common onboarding mistakes that can lead to misunderstandings and strained client relationships.

Timestamps:

[00:00] Introduction

[00:33] The Importance of Client Onboarding

[01:35] Rob’s Agency Experiences

[03:15] Benefits of Structured Onboarding

[05:15] Setting Clear Expectations

[07:48] Tools for Smooth Onboarding

[10:15] Welcome Pack Essentials

[12:02] Common Onboarding Mistakes

[14:32] Onboarding and Client Retention

[15:55] Closing 

Quotations

“Onboarding isn't just about starting a project right; it's about setting the stage for long-term client satisfaction and retention." — Rob Da Costa

"Skipping the kickoff meeting might save you time now, but it will cost you much more in misunderstandings and frustrations later. Trust me, alignment from day one is crucial." — Rob Da Costa, 

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Check out my award-winning Client & Account Management Mastery Course
• Download my FREE guide on Great Client & Account Management
• Try your AI Digital Coach, AskRobAnything, for free

In a world where balancing client needs with agency goals is key to sustainable growth, mastering client service is essential to avoid burnout and maintain profitability. For many agency owners, the daily grind of juggling client requests can drain resources and prevent them from achieving their long-term vision.

in today's episode you’ll discover how to:

1. Understand client psychology to align your efforts with their true needs, creating more satisfying and productive relationships.
2. Structure your communication to manage expectations effectively, reducing misunderstandings and saving valuable time.
3. Implement value-based pricing to ensure your work is fairly compensated, boosting your agency's profit margins and ensuring long-term sustainability.

Ready to regain control and transform your client management approach? Grab a coffee and let’s dive in!

Timestamp:

[00:00] Introduction 

[00:36] The Client Service Hamster Wheel 

[01:59] Rob's Early Agency Life 

[03:04] The Importance of Client Management 

[05:27] Strategy 1: Client Psychology [

07:04] Strategy 2: Effective Communication 

[08:35] Strategy 3: Value-Based Pricing 

[10:01] Strategy 4: Handling Scope Creep 

[10:33] Strategy 5: Long-Term Relationships 

[12:07] Recap and Final Thoughts

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Get the special offer to join The Client & Account Management Mastery Course
• Try your AI Digital Coach, AskRobAnything, for free!

In this era where staying ahead means adopting innovative tools, I've used AI to create a digital coach to provide even more support for agency owners to help them manage challenges and grow their businesses. If you're an agency owner looking to enhance efficiency, provide round-the-clock support, or simply navigate the complexities of AI integration, this episode has invaluable insights for you.

By tuning into this episode of The Agency Accelerator podcast, I'll share how I:

1. Navigated the journey and overcame hurdles in developing an AI-powered digital coach from scratch

2. Structured the content effectively to optimise AI-driven interactions and deliver precise, relevant answers (after several false starts)

3. Moved into the reams of science fiction by offering agencies real-time video and audio chats, with their AI coach

Dive in and let's explore how AI can elevate your agency’s game! So grab a coffee and let’s get started.

Timestamps:

[00:00] - Intro

[00:46] - Why would anyone consider an AI coach over a human one?

[06:52] - Where do human coaches still have the edge?

[13:01] - What could the future of AI coaching look like?

[18:30] - Some FAQs

[20:11] - How secure is my data with an AI coach?

[21:14] - Can AI coaches be biased?

[22:30] - How do I know if AI coaching is right for me?

Quotations

“Imagine an AI coach that not only listens to your words but can also detect subtle shifts in your mood. The future of coaching is closer than you think." — Rob Da Costa, 

“With AI, anyone from entry-level employees to agency leaders could have access to a personal coach, levelling the playing field and unlocking unprecedented potential.”

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Try your AI Digital Coach, AskRobAnything, for free
• Attend my free on-demand workshop ‘Harness AI to Unlock 7 Key Growth Areas - Free Yourself from the Daily Grind & Scale Your Agency’ 
• The Self-Running Agency - AI edition

In today's rapidly evolving world, the increasing capabilities of AI in various sectors present endless possibilities, and the coaching industry is no exception. For marketing agency owners, understanding the role AI can play in professional development is crucial for staying ahead of the curve, maximising efficiency, and ensuring business success.

It no longer needs to be ‘lonely at the top’ any more!

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Utilise AI to achieve unbiased and consistent coaching, eliminating the influence of subconscious human biases.

2. Leverage AI's perfect memory and vast knowledge base for more efficient and accurate tracking of your progress and goals.

3. Combine the strengths of both AI and human coaching to create a balanced approach that addresses both factual guidance and emotional intelligence.

Curious about the potential of AI in your coaching journey? Grab a listen now!

Timestamps:

[00:00] - Intro

[00:46] - Why would anyone consider an AI coach over a human one?

[06:52] - Where do human coaches still have the edge?

[13:01] - What could the future of AI coaching look like?

[18:30] - Some FAQs

[20:11] - How secure is my data with an AI coach?

[21:14] - Can AI coaches be biased?

[22:30] - How do I know if AI coaching is right for me?

Quotations

“Imagine an AI coach that not only listens to your words but can also detect subtle shifts in your mood. The future of coaching is closer than you think." — Rob Da Costa, 

“With AI, anyone from entry-level employees to agency leaders could have access to a personal coach, levelling the playing field and unlocking unprecedented potential.”

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Try your AI Digital Coach, AskRobAnything, for free
• Attend my free on-demand workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’ 
• The Self-Running Agency - AI edition
• Reach out to Rob at robert@dacostacoaching.co.uk

In today's business landscape, where time is limited and maintaining a competitive edge is critical, understanding the game-changing potential of AI is more relevant than ever. For agency owners, juggling client relationships, strategising growth, and improving efficiency remains a daunting task that AI can remarkably simplify and enhance.

By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:

1. Save invaluable time by accessing instant, tailored advice from an AI coach anytime you need it, avoiding the delays of traditional coaching.

2. Manage your budget more effectively with cost-efficient AI coaching that offers ongoing, customised support without the hefty fees.

3. Seamlessly integrate AI into your daily workflow, making smarter, faster decisions to propel your agency forward.

Discover the future of coaching today and see how AI can revolutionise your agency — tune in now!

Timestamps:

[00:00] Welcome and Introduction

[01:34] Why should you pay attention to AI right now?

[02:24] How does AI coaching save you time?

[03:39] How does AI coaching compare in cost to traditional coaching?

[04:51] What makes 'Ask Rob Anything' different from other AI tools?

[05:28] How can AI coaching fit seamlessly into your existing workflow?

[06:30] How can you use voice or video to connect with AI coaching?

[07:26] Is the impact of AI coaching a futuristic concept, or is it happening now?

[08:13] What can we expect from the future of AI coaching?

[09:33] How will AI coaching become a core part of agency operations?

[10:04] Who was today's surprise host?

[11:34] How did you perceive the AI-hosted episode and what's coming next?

Quotations

“AI coaching is no longer just a futuristic dream; it's a current reality that can revolutionise how agency owners make decisions, streamline workflows, and grow their businesses." 

"Imagine having a business mentor available 24/7, providing you with bespoke advice instantly, without the hefty price tag of traditional coaching. That's the game-changing power of AI." 

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Try your AI Digital Coach, AskRobAnything, for free
• Attend my free on-demand workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’ 
• The Self-Running Agency - AI edition

In today’s fiercely competitive landscape, where time and resources are scarce, having access to effective coaching can dramatically ease the burdens of decision-making and sustained growth. Yet, many agency owners struggle with the costs and time commitments required to work with a traditional coach, making it difficult to achieve their full potential.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Leverage AI-powered coaching to overcome the common barriers of cost and time, making top-tier guidance both accessible and affordable.

2. Enhance your decision-making process and avoid costly mistakes with real-time, on-demand advice from an AI coach.

3. Free up crucial time and resources, allowing you to focus on growing a profitable, sustainable, and enjoyable agency.

Unlock the potential of AI coaching to transform your agency’s growth journey; press play and find out how!

Questions Answered in this Episode

Q: Why are so few marketing agencies currently working with a coach, and what are the main barriers hindering them?

Q: In what ways can a coach save time and effort for agency owners who often feel overwhelmed?

Q: How is AI transforming the coaching landscape, and how does it make coaching more accessible and affordable?

Q: What makes AI coaching different from using general AI platforms like ChatGPT, and how tailored is the guidance it offers?

Q: Could you explain how on-demand AI coaching works and how it can support agency owners at any time of day?

Quotations

 "AI is democratising coaching. It's not about replacing human coaches but complementing them, providing high-quality insights whenever you need it." – Rob Da Costa

"Imagine having access to personalised, expert advice 24/7, at a fraction of the cost. That's what AI coaching offers to agency owners." – Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Try, your AI Digital Coach, AskRobAnything, for free
• Attend my free on-demand workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’ 
• The Self-Running Agency - AI edition

In today’s competitive landscape, continuously attracting and converting leads is crucial for long-term agency success. Many small agencies face the daunting challenge of juggling client work with the necessary effort to grow their business, often missing out on key opportunities due to lack of time or strategic direction.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Develop a robust, strategic approach to new business that integrates seamlessly with your agency's day-to-day operations, ensuring no opportunities are missed.

2. Create valuable, targeted content that resonates with your ideal clients and consistently drives inbound inquiries, rather than relying solely on direct outreach.

3. Maintain a consistent marketing presence, even during busy periods, to avoid the feast-or-famine cycle and build long-term resilience in your agency.

Listen now to learn how to balance client work with strategic business development and ensure your agency thrives.

Key Questions We’ll Answer:

Q: What are the biggest challenges smaller agencies face when it comes to effective business development?

Q: How can agencies ensure they allocate sufficient internal resources to new business processes without compromising client work?

Q: Can you elaborate on the strategic approach required for consistent business development and lead generation?

Q: How can agencies maintain an ‘always on’ approach to marketing, especially during economically challenging times?

Q: What advice would you offer to agencies that struggle with balancing client demands and their own business development efforts?

Memorable Quotes:

“Agencies that allocate time, love, and respect to new business processes see the biggest success. It’s not just about leads; it’s about strategic, consistent effort." Katie Street

"Stopping marketing during busy periods is a recipe for disaster. Consistent effort in business development separates the thriving from the struggling." Rob Da Costa

Don’t Miss Out—Subscribe and Stay Ahead!

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!

Useful links mentioned in this episode:

• Katie Street: Email, LinkedIn
• Rob Da Costa’s YouTube Channel 
• Learn more about the Self-Running Agency Programme (AI-powered) 

In today's hustle culture, it's all too easy for agency owners to feel trapped in relentless work schedules, sacrificing personal passions and well-being. For many in the industry, the challenge lies in finding a sustainable way to reduce working hours without compromising client satisfaction or business growth.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Prioritise and streamline your work processes, enabling you to maintain high client service standards while reducing your work week.
2. Implement effective delegation and automation strategies that free up your time and focus on high-impact activities.
3. Balance your professional and personal life, giving you the freedom to pursue passions and enjoy a fulfilling career.

I'm going to share my story to a 3-day work week and I hope to inspire you and share tips for starting your journey to a more efficient and enjoyable work week.

Timestamps:

[00:00] Introduction

[00:48] Transitioning to 3-Day Work Week

[01:42] Balancing Personal Passions

[02:43] Realising Burnout

[03:53] Important Life Reflections

[05:05] Ruthless Prioritisation

[06:36] Enhancing Operational Efficiency

[07:47] Decoupling Time from Value

[08:58] Pursuing Personal Passions

[09:48] Key Steps to Reduce Workload

Quotations

"Ruthless prioritisation is the key to unlocking a true work-life balance. I learned this firsthand when I cut my working week down to 3 days without sacrificing client satisfaction or revenue." — Rob Da Costa

"If I can coach others to build a sustainable business that isn't dependent on them, why wasn’t I doing the same for myself? This realisation led to my 3-day workweek transformation." — Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Reach out to my VA team (va@cessdeleoan.com)
• Build your own Self-Running Agency
• Chat with my AI Digital Coach about work/life balance

I’ve distilled them down to 8 rules and in the concluding part of our 2-part series, we focus on the critical aspects of valuing your time, selectively choosing clients, investing in the right systems, and finding joy in the journey. For agency owners who aim to not just survive but also thrive, mastering these rules can transform your business experience.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Learn how to prioritise high-value tasks and delegate effectively to maximise your productivity.
2. Understand the importance of confidently saying 'no' to clients who aren't a good fit, allowing you to focus on those who truly align with your agency's goals.
3. Discover how to implement efficient systems and processes that streamline operations and support long-term growth.
4. Realise the significance of enjoying the journey, ensuring sustained motivation and satisfaction in your entrepreneurial path.

Transform your agency life from a constant grind to a fulfilled, purpose-driven endeavour—press play and dive into these essential rules now!

Key Questions We’ll Answer:

• How can agency owners identify and prioritise high-value tasks over low-impact activities?
• What strategies can agency owners use to delegate tasks and empower their teams effectively?
• Why saying no to non-ideal fit clients is not commercial suicide!
• What steps should agency owners take to implement effective systems and processes to streamline their operations?
• What are the key benefits of focusing on and enjoying the journey rather than fixating solely on the destination in agency life?

Memorable Quote:

“Too many people forget to enjoy the journey because they are too focused on a destination they may never get to!.” - Rob Da Costa

Don’t Miss Out—Subscribe and Stay Ahead!

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!

Useful links mentioned in this episode:

• Join The Self-Running Agency Group and implement these 8 golden rules
• Get 24/7 coaching from your own agency expert mentor, AskRobAnything
• Attend my free workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’

I’ve distilled them down to 8 rules and over the next 2 episodes of the show I am going to unpack them.

Today we are tackling the first 4.

By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:

1. Understand that you are not your agency, allowing it to thrive independently and giving you the freedom to focus on strategic growth.
2. Align your goals with your client's success, fostering long-term relationships and ensuring consistent revenue.
3. Embrace continuous learning to stay ahead of industry shifts and emerging trends, giving your agency a crucial competitive edge.
4. Prioritise profitability over popularity, focusing on what truly drives the financial health of your agency rather than chasing vanity metrics.

Key Questions We’ll Answer:

• What does the phrase "You are not your agency" mean, and why is it a foundational rule for agency owners?
• How can agency owners delegate effectively to ensure their business operates independently of them?
• Why is aligning your goals with your clients' goals crucial for long-term success?
• What steps can you take to ensure you are delivering success as your clients define it?
• How can agency owners foster a culture of continuous learning within their teams?
• What strategies can agencies implement to prioritise profitability over popularity?
• How can agency owners identify and focus on their most profitable services and clients?

Memorable Quotes:

“You are not your agency. Building a team that can operate independently of you is the key to a thriving and scalable business.” - Rob Da Costa

“Popularity doesn't equal profitability. Focus on what truly drives revenue and long-term growth rather than getting distracted by vanity metrics.” - Rob Da Costa

Don’t Miss Out—Subscribe and Stay Ahead!

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!

Useful links mentioned in this episode:

• Join The Self-Running Agency Group and implement these 8 golden rules
• Get 24/7 coaching from your own agency expert mentor, AskRobAnything
• Attend my free workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’

Do you find yourself constantly putting out fires, feeling overwhelmed despite having a team? If so, you're not alone. In today’s fast-paced business environment, having a strong second tier of leadership isn't just helpful—it's essential. Without it, you risk burnout and stunted growth for your agency.

In this episode of *The Agency Accelerator* podcast, we're diving deep into why building a competent second tier of leadership is crucial for your agency's success—and how to do it effectively. 

Here’s What You’ll Learn:

- Effective Delegation: How to build a solid leadership team that takes the weight off your shoulders, so you can focus on what truly matters.

- Boosting Team Morale: Learn how empowering your leaders can lead to a more positive and productive work environment.

- Strategic Growth: Discover how freeing yourself from daily operations allows you to concentrate on innovation and sustainable scaling.

It’s time to stop spinning your wheels and start steering your agency toward long-term success. So grab your favourite cup of coffee, and let’s jump in!

Key Questions We’ll Answer:

- How can you identify potential leaders within your team who can step up and support your vision?

- What common mistakes do agency owners make when they don't have a strong second tier of leadership?

- Why does micromanagement harm both your agency's performance and your well-being?

- What practical steps can you take to shift from being a 'doer' to becoming a visionary leader?

- How can investing in leadership development now save you from bigger problems down the road?

Memorable Quotes:

“Without a strong second tier of leadership, you're left trying to steer the ship, manage the crew, and keep an eye on the horizon—all at once. It's overwhelming, and eventually, something will slip through the cracks.” - Rob Da Costa

“Building a strong second tier of leadership isn't just about solving today's problems. It's about setting your agency up for long-term success.” - Rob Da Costa

Don’t Miss Out—Subscribe and Stay Ahead!

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!

Useful links mentioned in this episode:

• Learn more about the Self-Running Agency Group Coaching Program
• Read our blog on building a strong leadership team in your agency

In today's rapidly changing marketing landscape, where AI advancements are accelerating the commoditisation of services, it's more crucial than ever for agencies to differentiate themselves and offer unique value. If you're concerned about standing out and avoiding the trap of becoming a commodity, this episode, with my guest, Mikael Dia, founder of Funnelytics, provides the insights you need to chart a new course.

By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:

1. Shift your agency’s focus from tactical execution to strategic thinking, helping to distinguish your offerings in a crowded marketplace.

2. Use data-driven decision-making to provide tangible results for your clients, setting your agency apart from competitors.

3. Implement tools like Funnelytics to visualise client strategies, ensuring comprehensive planning and enhanced client relationships.

4. Hear Mikaels thoughts of the marketing agency industry, post AI

Don't let your agency become interchangeable. Grab a seat and listen in to revolutionise your approach.

Questions Answered in this Episode

Q: How can agencies differentiate themselves in a crowded market dominated by commoditisation? 

Q: Why is it essential for agencies to focus on strategic thinking and data-driven decision-making to deliver results? 

Q: Can you elaborate on the cycle of plan, measure, optimise in agency strategies and how tools like Funnelytics support this process?

Q: What are the critical factors businesses should consider when deciding between hiring in-house talent or a consultant who utilises AI tools? 

Q: In what ways can AI tools enhance strategic thinking while potentially replacing tactical tasks within agencies? 

Quotations

“Agencies must differentiate by focusing on strategic thinking and data-driven decisions rather than getting lost in the tactical noise.” - Mikael Dia

“Elevating agency-client conversations to a strategic level is essential for increasing client lifetime value and standing out in a crowded market.” - Rob Da Costa

“AI will replace many jobs, but the key to survival is learning how to interact and delegate tasks to AI effectively.” - Mikael Dia

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Explore Funnelytics and its capabilities: Funnelytics
• Connect with Mikael Dia on LinkedIn: Mikael Dia on LinkedIn
• Dive deeper into Mikael Dia's insights and content: https://mikaeldia.com/

Balancing your ambitions with the practical realities of agency management can seem like an endless struggle. For agency owners, the tension between dreaming big and the fear of financial instability or losing clients often means you are constantly stuck in the here and now (on the client service hamster wheel of doom!) and have no time to breath let alone plan for the future!

So in today’s podcast you'll discover how to:

1. Transform your dream of long-term autonomy for your agency into actionable steps that lead to a more self-sufficient business.

2. Tackle and overcome the financial fears that can cripple your agency, turning vulnerabilities into strengths.

3. Define success on your terms, ensuring both your agency's profitability and your personal fulfilment.

Gain insights that will help you balance dreams and fears, and start steering your agency towards a thriving future. So grab a notebook, and let’s dive in.

Questions Answered in this Episode

Q: Why is having a big picture dream so important?

Q: How do fears of financial instability impact the daily decision-making of agency owners?

Q: In what ways can documenting processes assist in moving towards a self-running agency?

Q: How can smaller agencies leverage their size as an advantage against larger competitors?

Q: How can redefining success beyond revenue lead to a more fulfilling and sustainable agency life?

Quotations

“The tension between our ambitions and our anxieties is what drives us to innovate and push our agencies forward. Embrace it, don't fear it.” - Rob Da Costa

“Running an agency means navigating hiccups, mistakes, and setbacks. But these imperfections are where the most valuable lessons will come from” - Rob Da Costa

“To achieve true autonomy in your agency, you need to build a strong team culture where people feel empowered to make decisions and take ownership. It’s not about doing everything yourself, but about building a self-running agency.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Learn more about The Self-Running Agency, the AI Edition
• Listen to last week’s episode (ep 229) on value pricing with Rory Spence from the Wow Company
• Download a copy of my book, The Self-Running Agency (and you can get it for free!)

In today's challenging business climate, many agency owners face the tough task of balancing fair pricing with higher client expectations, all while ensuring profitability and sustaining growth. 

Whether it's overcoming the legacy of outdated pricing models or navigating the intricacies of value-based pricing, getting this balance right is crucial for long-term success.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Use anchoring techniques in your pricing strategy to shift client focus from cost to value, helping you secure better deals.

2. Implement time tracking and gross profit margin measures to accurately assess team efficiency and overall agency performance.

3. Transition your agency to value-based pricing, offering multiple pricing options that enhance client perception and satisfaction.

Take a step towards transforming your agency's pricing strategy for growth and profit! So grab a coffee and let’s get started.

Questions Answered in this Episode

Q: How does the concept of anchoring impact the way agencies set their pricing strategies?

Q: Can you elaborate on the benefits of tracking gross profit margin as opposed to solely focusing on revenue?

Q: Why is it essential for agencies to aim for a 45-50% gross profit margin, and how can they achieve this target?

Q: What significance does having a clearly defined niche hold when transitioning to value-based pricing?

Q: What are the advantages of offering three pricing options to clients, and why should the highest option anchor the price?

Q: How should agencies approach the delicate task of discussing price increases with their existing clients?

Q: Could you share insights on transitioning from time-based pricing to value-based pricing and its potential impact on agency growth and client relationships?

Quotations

“Stop obsessing over industry averages. Instead, aim for a 45-50% gross profit margin and watch your agency thrive.” - Rory Spence

“Present three pricing options to your clients, let the highest price anchor their perception, and make the middle option irresistible.” - Rory Spence

“When you focus on value-based pricing rather than selling time, you can transform not just your profits, but your client relationships too.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Get in touch with Rory Spence
• Download the latest BenchPress reports by The Wow Company
• Download a FREE value pricing guide

In the dynamic world of agency life, where the whirlwind of client deadlines and team management is the norm, it can be easy to neglect planning for the future stability of your business. For any agency owner who dreams of a sustainable, scalable business that continues to thrive with or without their constant presence, understanding succession planning is crucial.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Document processes and clearly define roles to ensure continuity and consistency even when you’re not there.

2. Build and train a leadership team that can confidently handle day-to-day operations, allowing you to focus on strategic growth or personal time.

3. Develop a succession plan that maximises your agency's value and sets it up for long-term success, whether you're planning to sell, retire, or simply take a step back.

Start building a self-running agency today! So grab a coffee and let’s get started.

Questions answered in this episode

Q: Why should agency owners start thinking about succession planning even if they are not planning to exit anytime soon?

Q: How can succession planning contribute to building a sustainable and scalable agency that can thrive without the owner's constant involvement?

Q: What are the four key scenarios where succession planning becomes crucial in an agency’s journey?

Q: In what ways can documenting processes and developing a leadership pipeline help in the succession planning process?

Q: How can setting clear goals and KPIs support the agency’s performance without direct involvement from the owner?

Q: How does succession planning align with achieving the financial freedom, flexibility, and control that most agency owners desire?

Quotations

"Imagine your agency running smoothly while you take a month-long holiday. That's the magic of good succession planning." - Rob Da Costa

"Succession planning isn't just a distant concern; it's the key to ensuring your agency thrives with or without you." - Rob Da Costa

"The most valuable agencies are those that operate successfully without the owner's constant involvement. That’s what succession planning is all about." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Go back and listen to Episode 219 with Jodie Cook for insights on becoming a digital nomad and extricating yourself from your agency.
• Start taking the steps to building your own Self-Running Agency.

In the high-pressure environment of agency life, where the lines between professional obligations and personal time often blur, establishing and maintaining clear boundaries can be challenging. Yet without these boundaries, agency owners and leaders may face burnout, client dissatisfaction, and team unhappiness, ultimately affecting the agency's success and growth.

By tuning into this episode of The Agency Accelerator podcast, you’ll learn how to:

1. Implement effective working practices and service definitions, ensuring you protect your time and focus on what you do best.

2. Set and manage client expectations, thus avoiding scope creep and fostering healthier, more profitable client relationships.

3. Create a positive work environment with clear role definitions and decision-making authorities that retain top talent and boost team morale.

Take the first step towards a more organised, less stressful agency life today! So grab a coffee and let’s get started.

Questions answered in this episode

Q: Why are boundaries crucial in the context of running an agency, and how do they impact your agency's health and team dynamics?

Q: What common situations in agency life indicate a lack of clear boundaries, and what are the potential consequences of these blurred lines?

Q: How can setting and maintaining clear boundaries between your agency's services and clients' expectations prevent scope creep and ensure fair compensation?

Q: What strategies can agency leaders implement to communicate and reinforce boundaries effectively with both clients and team members?

Q: How can learning to say NO in a professional manner benefit your agency, and what techniques can help in declining requests while maintaining client relationships?

Q: What practical tips can assist in conducting regular boundary audits, and how can these audits help in refining and reinforcing boundaries as your agency evolves?

Quotations

"Strong boundaries are not restrictive; they are liberating. They allow you to focus on what you do best, serve your clients more effectively, and create a more positive environment for your team." - Rob Da Costa

"When you establish and maintain healthy boundaries, you set the stage for sustainable growth, more profitable client relationships, and a healthier work-life balance." - Rob Da Costa

"Are you a charity or are you a business? When you're overservicing for free, you're definitely becoming a charity." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Join my Self-Running Agency Implementation Group

In the high-pressure world of agency work, where meeting deadlines and delivering outstanding results are crucial, the frequent use of "I was too busy" can erode trust and productivity. For agency leaders, this excuse not only hinders project success but also creates a negative work environment that impacts the entire team.

By tuning into this episode of The Agency Accelerator podcast, you’ll learn how to:

1. Identify and tackle the root causes of missed deadlines, such as poor prioritisation and ineffective time management, to enhance overall performance.

2. Foster clear and proactive communication, ensuring that team members are on the same page and deadlines are met with consistency.

3. Cultivate a culture of accountability and realistic planning, empowering your team to manage their workloads effectively and minimise stress.

Start transforming your agency's culture today — grab your headphones and dive into the episode now!

Questions answered in this episode

Q: Why has the phrase "I'm too busy" become so prevalent in the agency world, and why is it problematic?

Q: How can poor prioritisation and ineffective time management contribute to the "I'm too busy" epidemic?

Q: What are some practical strategies for agency professionals to improve their time management?

Q: In what ways does the "I'm too busy" excuse affect client relationships and team morale?

Q: How can setting realistic timelines and managing resources better help eliminate the "I'm too busy" mindset?

Q: Why is learning to say "no" or "not now" vital for improving workload management in agencies?

Q: What are the tangible benefits an agency can expect when it succeeds in eliminating the "I'm too busy" mentality?

Quotations

"Imagine a sofa company telling you they were 'too busy' to deliver your furniture on time. Ridiculous, right? So why do we accept this excuse in our agencies?" - Rob Da Costa

"In the agency world, 'I'm too busy' has become an excuse rather than a reality. It's time we reclaim control of our time and deliver our true potential." - Rob Da Costa

"Every time you say 'yes' to something, you're saying 'no' to something else. Let's learn to prioritise effectively and eliminate the 'I'm too busy' epidemic." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Download our free guide on the Art of Delegation
• Join The Self-Running Agency Implementation Group

In a time when Artificial Intelligence is revolutionising how we manage and grow our agencies, one area it is only just starting to impact is coaching, mentoring and training. 

If you’re an agency owner or manager, leveraging AI coaches could be the key to boosting productivity, enhancing team learning, and staying competitive in a rapidly changing landscape.

We are going to dig into this topic in a ton of detail today. By listening to this episode of The Agency Accelerator podcast, you'll learn how to:

1. Utilise AI coaches to provide personalised and consistent guidance tailored to your agency’s needs.

2. Integrate AI-driven problem-solving techniques to navigate complex client situations and enhance decision-making.

3. Create a scalable and cost-effective mentoring system that promotes continuous learning and growth across your entire team.

I am super excited by the potential of giving every agency 24/7 coaches and mentors so let’s dig in!

Questions answered in this episode

Q: What specific advantages do AI coaches offer over traditional human mentorship in agency settings?

Q: How does an AI coach personalise its guidance to match the unique needs of an agency?

Q: In what ways can an AI coach help in resolving complex client situations or pricing strategies?

Q: How can AI coaches be utilised to ensure consistent training and development across an entire agency?

Q: What are the steps involved in creating a customised AI coach tailored specifically for your agency?

Q: How do AI coaches assist in the seamless integration with existing project management and CRM tools?

Q: What potential future applications of AI coaching could revolutionise agency management even further?

Quotations

"Imagine having a mentor who's available 24/7, who never gets tired and can process vast amounts of information in seconds. That's the promise of an AI coach for your agency." - Rob Da Costa

"AI coaches aren’t about replacing human intelligence in your agency. They're about augmenting it, getting you from 0 to 60 quickly so you can focus on reaching 100%." - Rob Da Costa

"The future AI coach isn't just reactive. It's proactive, anticipating potential issues and suggesting innovative solutions based on emerging trends." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Discover the The Self-Running Agency - AI Edition - powered by your AI agency coach and mentor, AskRobAnything
• Explore Coachvox, the tool behind Ask Rob Anything

In an era where agencies are constantly juggling between custom projects and scalability, the transition to productised services can be a game-changer. Many agency owners find themselves overwhelmed, becoming bottlenecks in their own businesses and struggling with over-servicing without clear deliverables and scopes of work.

Productisation expert, Melissa Morris from Agency Authority, joins me to explore this topic and discuss why smart agencies are productising their offerings resulting in easier to scale and highly profitable businesses.

In this episode you’ll discover how to:

1. Identify when it's time to transition from bespoke services to standardised offerings, helping you avoid burnout and inefficiencies.

2. Create clear and consistent service packages that meet client needs without sacrificing your agency's flexibility and creativity.

3. Enhance your agency's profitability through efficient capacity management and clearer scope definitions, ultimately delivering better results for your clients.

Take the first step towards a more streamlined and profitable agency today – grab your headphones and dive into the episode now!

Questions answered in this episode

Q: What are the key indicators that suggest an agency should consider moving away from bespoke services?

Q: How does one balance creativity and customisation with the need to productise agency services?

Q: Can you explain the actual process of transitioning from bespoke services to a more standardised, productised offering?

Q: What are the potential pitfalls in moving towards productised services, and how can agencies avoid them?

Q: How does productising services impact an agency's profitability and efficiency?

Q: What steps should an agency take to ensure they are catering to their ideal clients while transitioning to productised services?

Quotations

"Moving from bespoke services to productised offerings isn't just a strategy—it's a lifeline for agency owners overwhelmed by customisation and burnout." - Melissa Morris

"Start by identifying the clients you're getting great results for and truly enjoy working with. That's where the magic of productisation begins!" - Melissa Morris

"Many agency owners struggle to let go of control, but embracing productisation can be a game-changer for profitability and efficiency." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Connect with Melissa Morris on LinkedIn
• Take the Agency Authority Quiz to uncover scaling bottlenecks
• Learn more about The Self-Running Agency Implementation Group

In the fast-paced world of agency life, it's easy to lose sight of your core motivations and why you started your own agency amidst the daily grind. For agency owners and leaders, reconnecting with your deeper purpose can reignite your passion, drive meaningful decision-making and steer your business through turbulent times.

That’s what we are digging into today. You’ll discover how to:

1. Uncover your unique "why" by reflecting on your passions, values, and long-term vision, bringing clarity and renewed focus to your day-to-day operations.

2. Develop practical strategies to regularly revisit and align with your core purpose, ensuring your agency stays on track even during challenging periods.

3. Communicate your "why" effectively to build a motivated team and foster a strong, values-driven company culture.

Let's take a moment for introspection and realign with what truly drives you.

Questions answered in this episode

Q: What drives you and gets you excited to jump out of bed in the morning?

Q: What kind of impact do you want to have on the world around you, and how does it shape your agency's mission?

Q: What are your core values, and how do they act as a moral compass guiding your decisions and actions?

Q: How do you practically stay connected to your why on a day-to-day basis?

Q: Why is it important to communicate your why to your team and stakeholders, and how does it benefit your agency's culture and accountability?

Quotations

“Your WHY is the driving force that gives your work meaning and keeps you motivated, even when times are tough." - Rob Da Costa

“Discovering your why is like finding a compass; it guides you through the inevitable challenges and obstacles in agency life." - Rob Da Costa

“When you're truly connected to your why, you'll have an unshakable foundation that helps you weather any storm and emerge stronger." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Learn more about The Self Running Agency Group 
• Attend my FREE CEO Masterclass

I recently returned from exploring the stunning fjords of Norway, and it was a stark reminder of the power of living in the moment. In the fast-paced world of agency life, where every second is packed with emails, meetings, and deadlines, it's easy to forget the value of presence. But translating that sense of mindfulness from a holiday to our daily work can significantly improve focus, productivity, and overall well-being.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Enhance your focus and increase productivity by truly immersing yourself in the task at hand, free from distractions.

2. Improve decision-making and problem-solving abilities through a mindful approach, allowing for clearer and more effective solutions.

3. Strengthen client relationships and communication by practising active listening and being fully present in interactions.

Let's explore how living in the moment can transform your agency's performance! So grab a coffee and let’s get started.

Questions answered in this episode

Q: How does being present improve productivity and overall well-being in agency life?

Q: How can single-tasking and the Pomodoro technique enhance focus and productivity?

Q: What strategies can agency owners use to eliminate digital distractions effectively?

Q: How does practising active listening strengthen client relationships and team collaboration?

Q: Why is it important to reward oneself when trying to cultivate mindfulness practices?

Quotations

“Mindfulness isn't just a trendy buzzword; it's a powerful tool that agency owners can use to enhance creativity, improve decision-making, and reduce stress." - Rob Da Costa

“By fully inhabiting the present without constant worry about the past or the future, you'll unlock a sense of freedom and clarity that serves you well as an agency owner." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Join me on the next CEO Masterclass.
• Download my free Time Management Guide.

In today’s competitive agency landscape, merely believing you have a defined niche (e.g. ‘we are tech specialists’) might not be enough to secure your place and stand out. 

Many agencies still operate too broadly, which can dilute their appeal and lead to missed opportunities with ideal clients who seek specialised expertise.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Drill down into your niche effectively, going beyond broad categories to create a distinctive and specialised focus that truly sets your agency apart.

2. Identify and understand your ideal audience within your niche, ensuring your messaging resonates and directly addresses their specific needs and challenges.

3. Craft a niche-focused marketing strategy that highlights your specialised expertise, positioning your agency as the go-to solution for your target clients.

Ready to transform your positioning and stand out in your chosen field? Let’s dive in!

Questions answered in this episode

Q: Why is it essential for agencies to have a well-defined niche in the current competitive market?

Q: How can an agency determine if their current niche is truly specific and not too broad?

Q: What steps should agencies follow to identify and establish their true detailed niche?

Q: Can specialising in a niche limit an agency's potential client pool, and how can this concern be addressed?

Q: How does focusing on a specific niche affect an agency's visibility and appeal to ideal clients?

Q: What strategies should agencies employ to effectively market themselves within their newly defined niche?

Q: How can agencies maintain their existing client base while transitioning to a more specialised niche?

Quotations

"Remember, niching down isn't about limiting yourself. It's about focusing your efforts and becoming undisputed experts in your chosen field." - Rob Da Costa

“By not having a well-defined niche, you're likely to limit your reach and appeal to your ideal clients. When you're trying to be everything to everyone, your messaging becomes really diluted and unfocused." - Rob Da Costa

“Would you rather be a small fish in a vast ocean struggling to be noticed or the biggest, most experienced fish in a smaller, more focused pond?" - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Get your free niching guide
• Download your guide on how to define your ideal target customer
• Learn about our brand new Self-Running Agency Programme - AI Edition

In today’s competitive agency environment, where clarity and connection can make or break relationships, mastering the art of storytelling in communication is paramount. 

Whether you’re struggling to convey complex ideas or seeking to build stronger, more empathetic connections with clients, honing these skills can transform your interactions.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Harness the emotional power of storytelling to create memorable and impactful communications with your team and clients.

2. Use analogies to simplify and clarify complex concepts, making them more accessible and relatable.

3. Build deeper, more empathetic client relationships, fostering trust and understanding in every conversation.

Questions answered in this episode

Q: Why is storytelling so powerful, particularly in a work context?

Q: How can analogies simplify complex ideas and make abstract concepts more tangible?

Q: What impact does storytelling have on our brain's neural pathways and our ability to retain information?

Q: What are some practical tips for tailoring analogies to a specific audience or client?

Q: How can you use storytelling and analogies to forge deeper connections with your team and clients?

Q: Why is it important to integrate storytelling and analogies into your communication arsenal, and how can it transform your interactions?

Quotations

"Stories tap into our emotions in a way that dry facts and figures simply can't. They create connections that transcend mere data." – Rob Da Costa, The Agency Accelerator

"Imagine buying a coffee and demanding a free croissant—that's what over-servicing your clients looks like. Analogies like these help us understand poor business practices." – Rob Da Costa, The Agency Accelerator

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Discover more about AskRobAnything, your AI Agency Coach
• Get further support for your agency

I sat down with the incredibly accomplished Jodie Cook. Known for her keen insights into entrepreneurship and AI, Jodie has a wealth of experience to share. From accidentally starting her social media agency to expertly scaling and eventually selling it, Jodie's story is filled with lessons on resilience, innovation, and meticulous planning. 

We'll delve into her transition from agency owner to AI entrepreneur, with the creation of Coachvox AI—a pioneering platform for AI coaching. 

Jodie shares the strategies she employed to run her business remotely, the process of preparing her agency for sale, and the significance of creating a self-sustaining business model. 

By listening to this episode of The Agency Accelerator podcast, you will learn how to:

1. Strategically prepare your agency for a sale that meets your financial and professional aspirations, ensuring a smooth transition and optimal outcomes.

2. Explore life after the sale of a business, finding new passions and opportunities that align with personal growth and professional expertise.

3. Successfully integrate technology, like AI, in your next venture to maximise efficiency and scale your impact without direct involvement in daily operations.

Questions answered in this episode

Q: Could you delve into how you stumbled upon starting your social media agency, and what propelled you to transition from a freelancer to an agency owner?

Q: What were the initial challenges you faced while managing your agency remotely, and how did you overcome them using inspirations from "The 4-Hour Work Week" and "The E-Myth"?

Q: Discuss the concept of making oneself redundant in order to enhance the saleability of an agency. How crucial is this step for agency owners contemplating a sale?

Q: After selling your agency, you experimented with numerous activities. What inspired you to eventually choose AI in coaching as your next venture?

Q: How does Coachbox AI differentiate itself in the burgeoning field of AI-driven solutions, particularly in coaching and personal development?

Q: What advice would you give to young entrepreneurs, particularly women, aiming to make a mark in the tech and AI sectors?

Quotations

Jodie Cook: "When you align your personal ambitions with your professional endeavours, every setback morphs into an even greater comeback."

Jodie Cook: "Freedom doesn't come from running a business; it comes from building a business that runs without you."

"Rob Da Costa: "I am excited to be using Coachvox as the platform on which I have built AskRobAnything, and the potential impact it will have for my agency community"

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Visit Jodie’s website for monthly insights from Jodie
• Discover more about Coachvox AI, the platform revolutionising coaching
• Explore AskRobAnything for a personalised coaching experience with Rob Da Costa
• Connect with Jodie Cook on LinkedIn

In today's marketing world, the challenge to continuously feed your sales funnel with qualified leads is a common yet critical problem. Creating a dependable system to attract and convert high-quality leads is essential for sustainable growth if you want to avoid the dreaded feet or famine cycle that agencies who rely on referrals or word-of-mouth invariably find themselves in.

Dive into this episode of The Agency Accelerator podcast, and you will learn how to:

1. Craft irresistible lead magnets that capture the attention of your ideal audience, ensuring that you grow your prospect database every single day.

2. Integrate these lead magnets seamlessly with your email marketing strategies to maintain engagement and nurture your leads effectively.

3. Employ proven promotional techniques that amplify your reach, ensuring your lead magnets get in front of the right people at the right time.

Join me today and discover the strategies that will boost your lead generation and nurture your prospects into loyal customers. 

Questions answered in this episode

Q: What precisely is a lead magnet, and how does it function to gather email addresses?

Q: What types of lead magnets are there and which are particularly effective for engaging an audience?

Q: What should the format of a successful lead magnet be?

Q: Could you share some examples?

Q: How do I integrate a lead magnet with my email automation system to optimise lead nurturing?

Q: What are the key performance metrics that should be monitored to assess the effectiveness of a lead magnet?

Q: How crucial is A/B testing in refining lead magnets, and what specific elements should be tested?

Q: What are some optimisation strategies for enhancing the conversion rates of lead magnets?

Quotations

"Don't be afraid of giving away genuine value in your lead magnet. Prospects will buy from you because they want 1-2-1 guidance and not because the content is already available somewhere on the web!" – Rob Da Costa

"A well-crafted lead magnet not only helps you build your email list but also positions your agency as the trusted authority in your industry." – Rob Da Costa

"Embrace a mindset of continuous improvement and iteration. Regularly analyse your performance data, identify areas for optimisation, and implement changes based on these findings." – Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Register for my FREE webinar ‘5 Ways AI Will Impact Your Agency in the Next 12 Months’ Practical Applications For Your Agency’s Growth
• Learn more about email marketing 
• Join my Group Coaching Agency Community, The Self-Running Agency

But what if you could have a virtual coach available 24/7 to guide your agency? A digital assistant that operates like your own personal agency expert, dishing out expert advice tailored specifically for your business? Or what if you could create your own AI knowledge base to support your team or become the first line of customer support?

That's the premise behind an AI coaching platform (a newish concept that is about to become very commonplace), and today I'm going to pull back the curtain on my journey creating one called AskRobAnything. 

By listening to this episode of The Agency Accelerator podcast, you’ll learn how to:

1. Streamline your knowledge into an AI system, allowing for on-demand, accurate business advice that directly reflects your expertise.

2. Understand the nuances of AI technology in coaching, ensuring you prepare and structure your training data effectively to avoid counterproductive results.

3. Utilise AI to enhance your team’s productivity and decision-making capabilities, offering a consistent, reliable resource that grows alongside your agency.

Ready to revolutionise your approach to business coaching? Make sure to listen to this episode and discover the future of AI in agency coaching.

Questions answered in this episode

Q: What inspired the creation of the AI coaching platform, AskRobAnything?

Q: Can you detail the challenges faced during the initial development of the AI coach?

Q: How is the training data for an AI coach curated and refined to ensure reliability?

Q: What surprising benefits emerged from using the AI coach within your team?

Q: In what ways has the development process of an AI coach differed from your initial expectations?

Q: What future developments are envisaged for enhancing the interactivity and capabilities of AI coaching tools?

Q: What advice would you give to someone considering implementing an AI coaching tool in their business strategy?

Quotations

"Simply uploading content does not create a reliable AI coach; meticulous data curation is key to avoid the trap of garbage in, garbage out."

"AskRobAnything evolved from a digital coaching tool into a comprehensive AI assistant, enhancing not just my business but the entire marketing agency landscape."

"Creating an AI coach like Ask Rob Anything was a game changer, automating expert advice and revolutionising agency operations 24/7."

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Register for the free webinar on AI's impact on agencies
• Discover more about AskRobAnything, your AI Agency Coach

In today's fast-evolving digital world, maximising lead generation and nurturing customer relations are paramount. Yet, many agency professionals are bogged down in an endless cycle of manual email tasks or worse, stuck in client service with no time to focus on lead generation. This not only slows down progress but also hampers the agency's scalability and client engagement - the very lifeline of the business.

By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:

1. Harness the power of email automation to scale up your marketing efforts efficiently, saving both time and resources.

2. Set up robust, email sequences that effectively guide potential clients through each stage of their journey, from lead to conversion.

3. Combine precision targeting and personalisation to send impactful messages, ensuring your emails resonate with and captivate your audience.

Unlock the full potential of your agency's lead nurturing with cutting-edge email strategies. Press play and let’s journey together towards effortless email success.

Questions answered in this episode

Q: What factors should you evaluate when selecting the right email automation software for your agency?

Q: Could you elaborate on how email sequences nurture leads through the sales funnel?

Q: What are some popular email automation platforms and their respective pros and cons?

Q: How do personalisation and segmentation enhance the impact of email sequences?

Q: What are the types of lead capture forms and their best placements on websites and landing pages?

Q: What are some best practices for creating effective and engaging email sequences?

Q: What key performance indicators should agencies track to measure the success of their email campaigns?

Quotations

"Automation is the key to scalability, efficiency, and consistency in today's fast-paced digital landscape, not just in email marketing but across your whole agency." — Rob Da Costa

"Craft your email sequences as compelling narratives; use consistent tone and messaging to guide subscribers through a journey, providing real value every step of the way." — Rob Da Costa

"By embracing a culture of continuous testing, tracking, and optimisation, your email automation system can remain a powerful lead generation and conversion engine for your agency." — Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Discover the Build, Nurture, Convert Blueprint training course
• Explore the Self-Running Agency Membership Program
• Further information on the Creative Crew Community

In today's noisy landscape, grabbing the attention of your audience is more challenging than ever. Email marketing might not be sexy or trendy but it is still one of the best ways to build a 1-2-1 relationship with your ideal target customer.

By listening to this episode of The Agency Accelerator podcast, you'll gain insights on how to:

1. Implement email marketing strategies that rise above the digital noise, ensuring your message reaches—and resonates—with your ideal audience.

2. Harness cost-effective techniques that turn your email list into an owned asset, creating a direct and powerful communication channel with prospects.

3. Examine the importance of tracking and refining your campaigns, transforming analytical data into newfound opportunities for growth and engagement.

Discover the art of captivating your subscribers and converting them into loyal clients through email marketing.

Questions answered in this episode

Q: Why is email marketing still the best method for lead generation in the fast-paced digital era?

Q: What are the fundamental advantages of using email marketing over other channels like social media or traditional advertising?

Q: How does owning an email list offer more control and security compared to building a following on social media platforms?

Q: Can you delve into the cost-effectiveness of email marketing for agencies of various sizes?

Q: What metrics should be considered to accurately measure the success of an email marketing campaign?

Q: What strategies are recommended for segmenting your email list to enhance campaign personalisation and impact?

Q: Could you outline how automated email sequences benefit engagement and the sales process?

Quotations

"Remember, you own your email list, whereas you rent your social media audience. Build an asset that's yours, adding value to your business." - Rob Da Costa

"By delivering personalised, valuable content through email, we're not just making one-time sales but nurturing long-term relationships that foster trust and loyalty." - Rob Da Costa

"Get the 80/20 content balance right in your email marketing: 80% value-add, 20% sell. It's about creating emails that your audience looks forward to, not spam." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Explore additional FREE resources on email marketing and lead generation
• Learn more about AskRobAnything, the AI coaching platform 
• Further information on the Creative Crew Community

For marketing agencies today, the challenge of differentiation and client attraction is a constant challenge, elevated by an inundation of competitors that often results in a diluted brand and a frustrating race to the bottom. 

It's a common predicament that can leave you feeling lost in the crowd, impacting your agency's growth and profitability prospects.

In this episode of The Agency Accelerator podcast, you'll gain insights into how to:

1. Master the art of specialisation to position your agency as the distinguished expert in a chosen niche, making your brand the obvious choice for clients.

2. Command premium rates confidently by offering specialised knowledge and services that are highly valued in the marketplace.

3. Attract your ideal clients with targeted and compelling messaging that resonates, reducing wasted time on mismatched business pursuits.

Get ready to make your agency the leading choice for clients in your niche – hit play and let's dive in.

Questions answered in this episode

Q: What are the pitfalls of a generalist approach, and how does it hinder an agency's ability to stand out?

Q: How does I go about identifying and defining a profitable niche for my marketing agency?

Q: What practical steps should agencies take to craft messaging that resonates deeply with their target niche audience?

Q: Can you dispel some common fears and misconceptions associated with narrowing down to a niche market?

Q: How can agencies leverage content marketing and thought leadership to establish authority in their chosen niche?

Q: In what ways does specialisation enable an agency to command higher rates and attract premium clients?

Quotations

"By niching down and specialising, you aren't closing doors—you're opening up to a world of opportunities to work with your ideal clients and deliver exceptional value." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Niche Finder Workbook
• Download the free Ideal Client Persona Workbook
• Further information on the Creative Crew Community

In this fast-paced world, where new trends shape the landscape of client engagement every day, the ability to secure ideal prospects and craft proposals that convert is more essential than ever. For anyone in the marketing agency space, dealing with prospects going silent post-proposal can be both frustrating and costly, hindering business growth and wasting valuable resources.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Precisely identify prospects that align with your agency’s expertise and values — paving the way to more meaningful connections and a higher success rate.

2. Develop strategies to create proposals that resonate deeply with clients' needs, setting you apart and making sure your hard work is acknowledged.

3. Employ effective communication and follow-up tactics to not only present your proposals with impact but also to avoid the dreaded 'proposal ghosting' that leaves you in limbo.

Let's transform your proposal woes into wins!  So grab a coffee and let’s get started.

Questions answered in this episode:

Q: How do you effectively pinpoint your ideal prospects to save time and maximise agency success?

Q: How do you qualify leads to ensure a focus on prospects with the highest conversion potential?

Q: What are the crucial steps to take when presenting a proposal to prevent it from being ghosted?

Q: How do you maintain client engagement while waiting for a proposal decision?

Q: What methods have proven effective for soliciting honest feedback and adjusting client acquisition strategies accordingly?

Quotations

“Position yourself as the expert in your specific niche to naturally attract clients who are looking for exactly what you offer." - Rob Da Costa, Agency Accelerator Podcast

“Be a ‘Rottweiler’ with your proposals; the only outcomes should be a yes or no, not an endless wait in purgatory." - Rob Da Costa, Agency Accelerator Podcast

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Download the free Ideal Client Persona Workbook
• Guide on niching for your agency
• Further information on the Creative Crew Community

I’m on a Mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode.

Time Stamp

[01:45] - Why are marketing agencies not very good at doing their own marketing?

[02:26] - Is the 'client service hamster wheel of doom' affecting marketing agencies' ability to market themselves?

[03:13] - Why might agencies rely on word-of-mouth and referrals instead of active marketing strategies?

[04:09] - What happens when marketing agencies experience the feast or famine cycle?

[04:59] - How can agencies demonstrate the effectiveness of their marketing advice?

[05:40] - What should an agency owner do if they recognise the need for marketing but lack the time?

[06:21] - How can a marketing agency put a successful system in place for marketing efforts?

[07:22] - Why is outsourcing, especially to a VA, beneficial for an agency's marketing?

[08:03] - What is Rob Da Costa's approach to applying what he teaches to his own business this year?

[08:57] - How can agencies make sure they are doing effective marketing and business development?

Quotations

“We live in an instant gratification world, yet most robust business development strategies deliver in the medium to long-term” - Rob Da Costa

“Try and be your own best customer!” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• YouTube Channel
• AskRobAnything AI Coaching Platform

In this episode, you will learn how to break free from the cycle of extreme workload fluctuations, achieve a more stable and profitable agency, and navigate the ups and downs of business.

You will gain practical strategies to diversify your client base, implement consistent marketing and business development, and build a financial buffer for your agency.

Tune in now and take the first step towards recession-proofing your agency for a more stable and profitable future.

Questions answered in this episode:

Q: How can agency owners break free from the feast or famine cycle and recession-proof their businesses?

Q: What are the key strategies for diversifying a client base to ensure stability during economic downturns?

Q: How can agency owners effectively balance diversification and specialisation when expanding their service offerings?

Q: What are the best methods for maintaining a consistent marketing and business development process, even during busy periods?

Q: How can agency owners prioritise effective time management to protect time for business development?

Quotations

"Protecting time for business development isn't just a nice to have, it's an absolute must-have." - Rob Da Costa

"The key to a successful, profitable agency is consistency and proactive planning." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Learn more and join the Creative Crew Community
• Learn more about AskRobAnything, your AI Agency Coach and Mentor
• Join one of our FREE all-value, no-sales workshops

In an industry that is always evolving, agency owners and employees constantly seek ways to stay ahead of the curve, increase efficiency, and drive growth amidst fierce competition. The rise of artificial intelligence offers unprecedented opportunities to revolutionise how we run agencies, tackle common bottlenecks in project management, and exceed client expectations while fostering a stimulating work environment for employees. 

In today’s show, I outline 10 ways in which AI is and will be used. You will learn how to leverage AI for pinpointing and engaging with ideal prospects, gain insights into blending AI-assisted content creation without compromising on originality, and discover AI's role in optimising project and financial management to cut down on costs and burnout.

Questions answered in this episode:

Q: In what ways is AI reshaping the journey from lead generation to customer engagement?

Q: What improvements in media efficiency can agencies expect from leveraging AI in paid advertising campaigns?

Q: Can you outline the role of AI in providing clear insights through reporting dashboards and how this affects decision-making?

Q: How is AI automating the more mundane aspects of project management and what impact does this have on team wellbeing and productivity?

Q: How AI is streamlining agency finance management?

Q: How is the AI coaching platform 'Ask Rob Anything' designed to personalise support for agency owners and their team members?

Q: Could you share insights into the implementation of AI within agencies for optimising internal communications and employee development processes?

Quotations

"Imagine your agency where AI takes you from 0 to 60%, leaving your human creativity to race from 61 to 100%. That's not the future, that's now." — Rob Da Costa

"Empowering every agency owner with a coach, and every team member with a mentor – that's the vision. AI isn't just changing the game; it's personalising it." — Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Learn more about AskRobAnything, your AI Agency Coach and Mentor
• Learn more and join the Creative Crew Community

Transitioning to productised services could be the game-changer you’re seeking. This episode delves into the world of productisation and how it can transform feast-famine cycles into consistent revenue streams for agencies like yours.

Agencies are striving to find sustainable ways to grow in a market that is increasingly competitive and where clients demand more for less. Agencies often find themselves at the mercy of variable income patterns, leading to instability and stress. Productisation offers a systematic approach to stabilising your agency's income and streamlining its operations.

Join me and my guest, productisation expert, Brad Hussey and you will gain:

1. An understanding of how to transform services into standardised, scalable products, fostering sustainable agency growth.

2. Actionable insights from Brad on how to deliver remarkable client experiences while protecting profitability through effective service productisation.

3. Practical advice on avoiding the trap of commoditising your services, with strategies for pricing and positioning your productised offerings to attract premium clients.

Quotations

"Productisation is about achieving clarity in marketing, sharpening your operations, and ensuring your profit doesn't become an afterthought. It's the game-changer for agencies striving for sustainable growth." Brad Hussey

"Embrace the power of the niche; it's the lighthouse guiding your marketing messages to shore, resonating deeply with the clients who are searching for exactly what you offer." Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Join The Creative Crew Community
• Reach Brad on Twitter/X
• Register for the next Agency Accelerator LIVE event

In today's fast-paced and competitive agency world, the loneliness of running an agency can contribute to burnout, demotivation, and missed growth opportunities. This episode provides essential insights into overcoming the challenges of agency ownership and reaping the rewards of a supportive community.  

Rob will share:

• Valuable insights: Discover the pitfalls of isolation and the immense benefits of being part of a supportive community of fellow agency owners.
• Practical tips on finding the right community: Learn actionable advice on integrating into communities, accessing diverse perspectives, and building genuine relationships that can lead to new business opportunities.
• Personal and professional growth: Understand how community connection provides motivation, accountability, and exposure to new ideas, ultimately propelling agency owners forward in their journeys.

Dive into this episode to gain practical advice on finding the right community and reap the benefits of being part of a supportive network of agency owners.

Questions answered in this episode:

Q: What are some of the pitfalls of going it alone?

Q: What are the benefits of being part of a community of fellow agency owners?

Q: What types of communities are there?

Q: How do I find appropriate communities?

Quotations

"Surrounding yourself with a tribe of like-minded peers provides diverse expertise, emotional support, and endless growth opportunities." Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• My free community, Agency Accelerator LIVE
• My community of agency owners in The Self-Running Agency
• Get support from AskRobAnything, your AI Agency Coach

In this episode of The Agency Accelerator, you'll uncover the warning signs of falling out of love with your agency, gain insights into staying in control of your agency's growth trajectory, and explore the power of strategic planning in redefining success. 

If you're ready to reclaim your agency's passion and sustainably grow, then tune in and discover actionable strategies to reignite your drive for your agency.

Questions answered in this episode:

Q: What are the warning signs that indicate falling out of love with your agency?

Q: How important is it to maintain the passion for running your agency every day?

Q: How can a well-crafted plan empower agency owners to stay focused and on track amidst challenges?

Q: What does success mean for agency owners, and how can they redefine it on their own terms?

Q: What practical strategies can agency owners use to stay in control and maintain passion for their agency?

Q: Why is it important to rethink success beyond just financial metrics and embrace the journey of agency ownership?

Q: How can agency owners balance ambition and contentment to achieve sustainable growth and find joy in their work?

Quotations

“Your agency’s success is defined by finding fulfilment, enjoying what you do and being profitable, not just chasing bigger numbers year on year! “ Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Agency Accelerator LIVE workshops
• Learn more about AskRobAnything, your AI Agency Coach

In the hyper-competitive agency landscape, breaking through the noise and winning a consistent flow of new ideal target clients is a challenge many face. 

Our latest episode with Ben Potter throws a lifeline to agencies stuck in a cycle of unproductive sales tactics or overreliance on referrals and word of mouth.

In this episode you will learn:

1. Strategies to drill down to what potential clients truly need, which goes beyond their initial briefs, delivering a more impactful and personalised service proposition.

2. The importance of why a clear positioning of your agency can drastically cut through competition and how a niche focus can attract more qualified leads.

3. Actionable advice on crafting a sales process that's both consultative and relationship-driven, ensuring your agency doesn't just chase opportunities but builds them from a foundation of trust and expertise.

Another super practical episode so let’s dig in and let insider knowledge from Ben Potter reshape the way you think about agency sales.

Questions answered in this episode:

Q: Could you dissect the concept of not taking a client brief at face value and the significance of understanding individual challenges within it?

Q: Why is a marketing plan pivotal, and could you outline the components of a robust sales process for an agency?

Q: Could you explain what social selling is and why is it gaining preference over traditional cold outreach methods?

Q: In what ways can the approach of buying cold lists for email marketing backfire and tarnish an agency's reputation?

Q: How does the correct positioning influence lead generation quality, and why is a measured stance in pursuing opportunities beneficial?

Q: Why is a slower and more consultative sales process advocated over a quick proposal-writing approach?

Quotations

Ben Potter: "Peeling back the layers of a client brief is critical; it's about solving their challenges, not just fulfilling a list of requirements. Dive deep to deliver real value."

Rob Da Costa: "When it comes to sales and marketing, in all you do, foster relationships first, sell second."

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Agency Accelerator LIVE workshops
• Learn more about AskRobAnything, your AI Agency Coach
• Ben’s website
• Business development scorecard quiz
• Reach Ben on Linkedin

In this episode, Rob Da Costa shares how present actions impact your agency's future, helping you avoid short-term thinking traps and make choices that support long-term success. 

By tuning in, you'll gain insight into the common pitfalls of ‘future blindness’, learn 4 essential keys to rise above them, and discover real action steps to ensure your future agency owner self thanks you for today's decisions. 

Questions answered in this episode:

Q: How does the constant hustle of running an agency impact the ability to make choices with the future in mind?

Q: What are the common pitfalls of ‘future blindness’ and how can they impact the agency's long-term success?

Q: What are the four key areas that agency owners should focus on to ensure their present actions align with their future vision?

Q: How can agency owners carve out time for strategic thinking away from client service and operationally standardise procedures?

Q: How can agency owners make employee check-ins and development a priority, and why is it essential for future success?

Q: What steps can agency owners take to schedule blocks of time for marketing and business development, and why is it crucial for the future viability of the agency?

Quotations

"Your future agency owner self will thank the choices that you make today if you stay heads up, envisioning future possibilities while handling today's realities.”

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Agency Accelerator LIVE workshops
• Learn more about AskRobAnything, AI Agency Coach

In today's episode, host Rob Da Costa delves into the fascinating world of AI coaching and its potential impact on agency owners. 

Rob shares his journey of developing his own AI coach, AskRobAnything, equipped with over 30 years of agency expertise. 

He discusses the concept of AI coaching, its applications, and the challenges and triumphs he encountered during the development process.

Join us as we uncover the emerging world of AI coaching and its potential to revolutionise the way agency owners support and guide their clients in the future.

Questions answered in this episode:

Q: What are AI coaches and how do they work?

Q: Explain the process of developing an AI coach and using it for tailored coaching and guidance.

Q: How are AI coaches used to enhance client service and support, and how can they benefit team members?

Q: How can AI coaches be integrated into daily routines to maximise their effectiveness?

Q: What are your thoughts on the future of AI coaching?

Q: How do you see AI coaches benefiting agencies and their clients?

Quotations

"AI coaching platforms provide a way forward for seasoned professionals to exponentially share our knowledge and better support our clients, our community and other people on their growth journeys." - Rob Da Costa

"The opportunity to receive highly personalised, niched advice on demand already seems like science fiction, but AI coaching is making it a reality." - Rob Da Costa'

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Learn more about AskRobAnything, AI Agency coach
• Get help with growing your agency: The Self-Running Agency Implementation Group

Further questions:

If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

If so, this episode is your guide to creating a powerful senior leadership team to free up your time and transform your agency. 

By listening, you'll learn the crucial insights to build a self-running agency, gain the confidence to delegate responsibilities and promote a culture of shared ownership and accountability within your team. 

This episode will be relevant for anyone aspiring to grow their agency because creating a leadership team as soon as you can is a crucial step to start getting responsibilities off your shoulders! 

It's time to take the first step towards a more profitable, sustainable, and enjoyable agency.

Questions answered in this episode:

Q: Why is it crucial to form a senior leadership team for an agency?

Q: What are the challenges associated with building a senior leadership team?

Q: When is the right time to form a senior leadership team, and who should be part of it?

Q: What is the focus of senior leadership team meetings, and how often should they occur?

Q: Can you share examples of successful senior leadership team implementations?

Quotations

"A self-running agency isn't a distant dream, but a tangible goal that begins by building a strong leadership team." - Rob Da Costa

"Even if you're a small agency with just two people, you can and you should start forming a leadership team." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Learn more about growing your agency in a free copy of my Self-Running Agency Book
• Get help with growing your agency: The Self-Running Agency Implementation Group

Further questions (AskRob):

If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Imagine achieving more by doing less. 

In this episode, Rob discusses the power of simplifying your agency's operations, from service offerings to marketing strategies, and the profound impact it can have on your business and your stress levels. 

With practical strategies and personal experiences, Rob provides valuable insights on how to streamline marketing, business development, and service delivery to achieve greater profitability and client satisfaction. Tune in to gain a fresh perspective on doing less to achieve more, and discover the power of simplification in growing a successful agency.

Time Stamp

[00:00] Introduction to the concept of simplifying business goals for the new year.

[04:01] Observations of resistance towards simplification from clients.

[05:02] Benefits of simplification in terms of focus and excellence.

[06:09] Communicating core differentiation through simplicity.

[07:55] Increased profitability through specialisation.

[10:31] Simplification in marketing and business development strategies.

[14:26] Encouragement to do less and do it better, while resisting the temptation to do more.

Quotations

“Do less and do it better, rather than being tempted to do more and spreading ourselves too thin." - Rob Da Costa

"Simplify your services and be seen as the expert, not the generalist, to achieve greater excellence and profitability." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Contact Rob: robert@dacostacoaching.co.uk
• Join one of my free live trainings; The AgencyAccelerator FREE Workshops

Further questions (AskRob):

If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Discover the foolproof strategies for achieving 30%+ net profit with Robert Patin in this week’s Agency Accelerator podcast.

In this episode, you'll learn how to shift from time-based selling to value-based selling, analyse client profitability, and make strategic business decisions that drive your agency's success.

You'll gain insights into increasing your agency's profitability, building value-based client relationships, and making strategic decisions for long-term success.

Tune in now to uncover the secrets of achieving 30%+ net profit and revolutionise your agency's profitability!

Time Stamp

[01:34] A definition of net profit

[03:00] What are typical agency net profits?

[05:00] Why are so many agencies at the lower end of net profit (10%)?

[06:34] Stop measuring your hourly rates and start measuring average earnings or effective bill rate

[09:00] Stop selling time to clients!

[12:48] What are the first steps to increasing profit margins?

[15:32] Are there alternative ways to measure capacity and efficiency besides using time recording?

[17:55] Why you should increase your prices (taking a value-selling approach)

[22:50] Steps to increasing profits

[27:35] When we are in an investment phase, how long should it be and how do we know we are making the right investment?

Quotations

“The thing I want to do most is often right behind the thing I want to do the least!” - Robert Patin

“When we sell time to clients we focus on the wrong thing and disregard our years of experience and our strategic insights” - Rob Da Costa

“Make decisions that are not emotionally based - hence the importance of a plan” - Robert Patin

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• All resources mentioned today - on one page 
• The AgencyAccelerator FREE Workshops

When I first started the podcast I never dreamed we would reach episode 200 and build a community of loyal listeners. Fast forward 3 years and here we are!

In this special episode, I share lessons learned: quality over quantity, fostering a dedicated community, and harnessing the power of authentic storytelling to create a lasting impact. 

Please join me to celebrate what’s come before and what’s to come this year. We are only just getting started!

Time Stamp

[00:00] - Introduction to the monumental 200th episode of The Agency Accelerator podcast

[00:55] - Thanking the listeners and reflecting on the impact of the podcast

[01:58] - Introduction to the Agency Accelerator podcast and the journey from the first episodes in December 2019

[02:31] - Reflecting on the progress from the first episodes to reaching 200 episodes

[03:36] - Sharing insights on the early days, statistics, and determination to continue with the podcast

[04:27] - Highlighting show stats, top listening countries, and popular episodes

[05:25] - Sharing key learnings from over 200 episodes

[06:12] - Discussing goals for the next 200 episodes and the impact of community and feedback

[08:05] - Outlining specific goals for the next 200 episodes and personal commitment to improvement

[09:12] - Request for reviews to celebrate the milestone and the impact on podcast growth and audience reach

Quotations

“Authentic storytelling and transparent insights resonate most with the audience. It's about being honest and real, connecting through shared experiences and learnings." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Agency Accelerator LIVE Workshops

Further questions (AskRobAnything):

If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

We will cover 3 key areas:

1. Discerning Prospecting: Learn how to identify and target clients who not only fit your core niche but also value your services, leading to successful, long-term relationships.

2. Precise Project Scoping: Understand the importance of detailed project scoping to set clear expectations, prevent misalignments, and ensure a smooth client-agency relationship from the start.

3. Outcome-Focused Communications: Discover the significance of communicating with clients based on business outcomes and strategic goals rather than just providing tactical project updates.

Now, dive into this episode to gain insights into the 9 non-negotiable strategies for elevating your agency's client service. Implementing these strategies will not only set you apart from the competition but also contribute to the long-term success and profitability of your agency. Don't miss out – hit play and start transforming your approach to client service today!

Time Stamp

[02:51] The importance of finding ideal target clients who understand and value your services.

[04:09] Clear Project Scoping client projects to set expectations.

[07:09] The advantages of focusing on business outcomes & strategic goals in communications.

[09:25] The importance of implementing standardised systems & processes for consistent client experiences

[10:46] Cross-Functional Teamwork

[13:05] Proactive Relationship Building

[14:11] Preventing Over-Servicing for long-term sustainability and profitability

[15:09] Why you must invest in team member's training in account management & client service

[16:26] Proactive Account Development Planning

Quotations

“No one wants to have a revolving door of clients coming in one door and clients exiting out the other. So one way to ensure that this doesn't happen is to make sure that you have great client service in place that is consistently delivered by everybody." - Rob Da Costa

“Great customer service requires strategy plus empathy. Take a consultative approach laser-focused on achieving your client's goals." - Rob Da Costa

"Preventing over-servicing is perhaps one of the most important of my nine tips for you. Time track carefully, and whenever over-servicing approaches 10% of the estimated hours, implement strategies to rein it back in before it becomes normalised." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

Please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Useful links mentioned in this episode:

• 50% discount on my best-selling Client & Account Management Mastery Course
• FREE Client & Account Management Guide
• Attend my FREE Value-Packed Agency Accelerator LIVE Workshops

Further questions (AskRobAnything):

If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

From mindset and metrics to process and cash flow, they provide valuable insights and practical tips for agency owners to thrive in any external circumstances. Michael shares lots of useful industry stats and ways to measure agency effectiveness.

Time Stamp

[00:00] Introduction to the episode and guest, Michael Wark

[01:28] What are the key areas that agencies should focus on to build a profitable business?

[05:00] What should agency owners be paying themselves?

[07:20] Why is net profit such an important factor for business growth? What percentage should agencies aim for?

[08:20] What is revenue per full-time employee, and why is it important for agencies?

[09:40] What percentage should agencies aim for?

[10:30] What should revenue per full-time employee be?

[10:54] How can agencies diagnose issues with employees not hitting the revenue targets?

[14:12] What are the most important processes to invest in to grow your agency?

[16:30] What should be the first systems or processes to put in place?

[18:00] What is the most effective way to roll out new processes to ensure they are adopted?

[21:22] What strategies can agencies employ to improve their cash flow?

[26:00] Why are cash reserves important for agencies?

[27:20] Final thoughts to help agencies in a challenging environment

Quotations

"Building a profitable agency starts with mindset – visualise your success and know your true worth. Michael Wark

"Hire the best people you can afford and work to make yourself as dispensible as possible!" Rob Da Costa

"Look at where you want to be in 2,3,5 years from now and consider what systems & processes you will need in place. Get ahead of the game" Michael Wark

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Systemology Book
• Michael’s LinkedIn profile
• Trimline’s website
• The Agency Accelerator Workshop
• The Self-Running Agency Book

Further questions (AskRobAnything):

If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

I'll be sharing 16 productivity tool recommendations across various categories, including AI tools, podcast production, all-in-one tools, communication tools, video production, LinkedIn management, and planning and productivity. 

These tools have been game-changers for me, and I hope they inspire you to discover new tools to optimise your agency operations. 

So, grab a pen and paper or head to the show notes to download the accompanying PDF guide, as we dive into my top tool recommendations for 2024. Let's get started!

Time Stamp

[01:12] Introduction to my top 16 tools of 2023

[01:50] My choice of AI tools

[04:56] Podcast production tools

[06:25] All-In-One Tools 

[09:00] Communication Tools

[10:30] Video Production

[11:30] LinkedIn Management

[13:21] Planning and Productivity

[16:50] Conclusion

Download your free guide: Top 17 Tools & Apps To Help You Become More Productive

Links to the tools I mentioned in this episode

• Claude.ai
• ChatGPT
• Kartra
• Searchie
• FinalCut Pro
• Canva
• Zoom
• Loom
• Waalaxy
• Toby
• ReMarkable
• Asana
• TickTick
• AddEvent

Quotations

“Tools & Apps should free up your time to focus on higher value tasks” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

In today's episode, our host, Rob Da Costa, delves into the world of business operations with the operations expert, Jhana Li. As the founder of Spyglass Operations, Jhana has a wealth of knowledge and experience in scaling startups and optimising resources. 

Together, Rob and Jhana explore the importance of identifying and closing gaps in operations, the connection between operations and profitability, and the key metrics to measure operational effectiveness. They also discuss the critical role of operational expertise in unlocking the potential of teams and regaining focus on high-value activities. 

So, whether you're an entrepreneur looking to scale your business or someone interested in the fascinating world of operations, you won't want to miss this episode of The Agency Accelerator!

Time Stamp

[01:00] Introduction to Jhana and why operations is such an important topic

[02:37] What do we mean by operations?

[04:20] What stage should you start thinking about the operations role?

[06:30] The importance of measuring the leaks and cracks in your organisation

[08:00] Operations should not be seen as a cost but as an investment

[09:45] What key metrics should you measure in your agency?

[14:40] How do you find the right operational person

[17:06] What systems & processes should they implement?

[21:42] The importance of Standard Operating Systems

[25:35] Put systems in place BEFORE the lack of them becomes an issue!

[30:00] Final tips from Jhana

Quotations

“Operations responsibility is to identify cracks and gaps and ensure they are filled so you are not leaking money!” - Jhana Li

“Most CEOs and leaders are not good at operations!” - Jhana Li

“Operations should be seen as an investment, not a cost” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Spyglass Ops Facebook (for free workshops)
• Spyglass Ops Website
• Agency Accelerator LIVE Workshops

Drawing from his own experience of running an agency, Rob discusses the importance of delegation, the benefits it brings, and the mindset shifts required to make it successful. He shares practical tips and strategies for starting to delegate tasks effectively, including calculating the value of your time, creating standard operating procedures, and challenging your perfectionist tendencies. 

Whether you're just starting out or have been running an agency for years, this episode is packed with insights to help you level up and achieve a better work-life balance. 

Time Stamp

[0:15] Introduction and my experience of running my agency

[01:40] Black Friday offer to Join The Self-Running Agency Implementation Group

[03:14] Why do agency owners get stuck in the weeds, what is the issue with this?

[04:53] Your notional hourly rate - what is an hour of your time worth?

[06:28] Why is it so hard for agency owners to delegate?

[08:00] The benefits of delegation

[09:29] How do you start delegating tasks?

[12:00] Focus on the things that you can truly only do

Quotations

“Assess your tasks by your notional hourly rate, if the task is worth less, then you need to get it off your plate” - Rob Da Costa

“50% of running a successful agency is a mindset” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• The Self-Running Agency Implementation Group, Black Friday Offer
• Free Guide: 9-steps to Great Delegation

Joined by business and operations strategist, Jessica Lackey, they discuss the importance of reassessing one's role as a business owner and aligning personal and business visions. Jessica shares valuable insights on designing one's role, letting go of control, and shifting focus to higher-value tasks. 

We explore different agency personas/options and provide actionable steps for agency owners to determine their desired model and mindset for growth and delegation. 

Time Stamp

[02:51] Recognise when your ambitions don't align with your desires.

[03:40] 4 types of persona you can be when running your agency

[05:40] How do you decide what role/persona you want to take in your agency?

[09:15] At what stage should you start considering these questions?

[10:40] Once I have decided on my persona, how do I start changing the agency to step into that new role?

[12:08] How important is mindset in all this?

[18:38] Taking steps to change your role

[21:12] What to do if you feel stuck in your current role

[25:34] How do agency owners continue to evolve their role?

[27:57] Align your personal vision with your business vision. Start with your ‘why’.

[28:50] If you could go back in time and give your younger self, a piece of advice, what would you say?

Quotations

"Every year you should step away, evaluate what you want for your life and business, and see how your role can evolve."— Jessica Lackey

“50% of the success of your agency is getting the right mindset.” - Rob Da Costa

"Your business trajectory should align with your personal goals. Saying 'not this year' doesn't mean 'never', just a decision for now that is based on everything going on in life." — Jessica Lackey

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Jessica’s website
• Attend my FREE LIVE Masterclass to elevate your role to CEO

As your agency grows, it's easy to get caught up in the tactical details and lose sight of the bigger picture. But fear not, Rob is here to share some valuable tips on how to delegate and elevate your role, so you can focus on strategic growth and innovative thinking. 

Discover the consequences of staying stuck in the weeds, from missed opportunities to high employee turnover, and learn how to break free from this cycle by adopting a CEO mindset. 

So grab your notebook and get ready to transform your agency in today's episode of The Agency Accelerator Podcast. 

Time Stamp

[00:00] Introduction to why agency owners get ‘stuck in the weeds’

[02:43] What is the problem in being stuck in the weeds and involved in all client work?

[04:30] Missing opportunities with existing and new clients

[06:11] The importance of delegation

[06:48] Block out time in your diary to focus on strategy

[07:46] Create clear scopes of work and keep focused on your core niche

[09:10] If you don’t have a team, hire a VA and delegate all low-value tasks

[09:55] Making the mindset shift

[11:45] Summarising key changes to make in 2024 

Quotations

“It's really stressful to constantly be reactive to clients rather than proactive. You spend all your time putting out fires and it's you who eventually gets burned!” - Rob Da Costa

“Being stuck in the weeds is unsustainable, to truly grow you need to elevate your role and change your mindset” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Save your seat for my CEO Masterclass '3 Strategies To Elevate Your Role and Build a Self-Running Agency'

We delve into the concept of throughput and why it should take precedence over utilisation. Skyler shares valuable insights from applying this approach in his agency and the lessons learned.

We also dig into the importance of setting realistic timelines, minimising context switching, and prioritising customer satisfaction. 

Time Stamp

[00:00] This week’s podcast explores improving efficiency and profitability by focusing on throughput rather than utilisation

[02:44] What do we mean by throughput over utilisation?

[05:37] The Toyota methodology

[07:03] Limit work in progress for better productivity

[09:39] What changes should an agency make to refocus on throughput?

[12:44] The importance of having an equal partnership relationship with clients

[14:23] Should agencies change the way they price and create scopes of works?

[19:00] Should you still time-track when implementing a focus on throughput?

[23:34] Practical tips to improve throughput and efficiency

[28:05] Shifting focus from what is best for you to what is best for the customer, brings better results

[29:19] Advice Skyler would give his younger self

Quotations

“Throughput is like a computer queue: tasks can only move through the system one at a time unless you are trying to (inefficiently) multi-task” - Skyler Reeves

“Clients don't care about tasks completed, they care about outcomes” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Ardent Growth Website
• Skyler Reeves LinkedIn profile
• My free CEO Masterclass: ‘3 Strategies to Elevate Your Role & Build a Self-Running Agency’

I recently created an AI version of myself, yep, meet AI Rob, (it’s actually called AgencyAssist). 

Now, I know there's a lot of hype around AI these days, but trust me, this is different. It's not just about jumping on the bandwagon; it's about using AI in a way that is tailored to my knowledge and experience over the past 30 years.

I'll be diving into the details of this AI tool called AgencyAssist, how it works, and who it's targeted for. 

Whether you're just starting out in the agency world or looking to grow your existing business, this tool is designed to provide you with personalised guidance and support at every step of your journey. It's like having a mentor by your side 24/7.

I couldn't be more thrilled about the potential of this tool, and the feedback I've received from beta testers has been exciting. So join me as I take you through the ins and outs of AgencyAssist and how it can revolutionise your agency experience. 

Time Stamp

[00:00] I created an AI version of myself!

[01:35] My background that led to the creation of a group coaching programme and my AI mentor, AgencyAssist

[03:41] It’s lonely running an agency on your own!

[04:30] Launching AI mentor, AgencyAssist

[05:30] How AgencyAssist works and why it is so different to other generic AI tools

[07:15] How AgencyAssist will assist you

[08:40] How beta testers are using the tool

[09:30] Future roadmap

[10:00] Who is AgencyAssist aimed at?

Quotations

“It’s lonely running an agency and I want to impact as many people as I can with by sharing my agency knowledge and experience” - Rob Da Costa

“The potential of having an AI tool solely based on my own knowledgebase, is huge.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Join AgencyAssist
• The Self-Running Agency Implementation Group
• Book a FREE strategy call with Rob

We explore the importance of agency owners considering the future of their agency (way before any succession plan is enacted) and the steps they can take to ensure the plan is delivered. From evaluating daily tasks, determining business value, to strategies for selling an agency, 

Rob and Christine provide valuable insights and advice for agency owners looking to build profitable and sustainable businesses. 

Time Stamp

[00:00] Introduction to agency succession planning and Christine Nicolson

[01:10] Christine’s background

[02:50] What does having a succession plan mean?

[06:29] What will happen if you are unable to work in your agency?

[07:20] What stage should an SME agency owner start their succession plan?

[10:22] First steps in creating a succession plan

[13:25] Selling might not be the right goal in your succession plan

[19:57] Earnout and partnership ended badly, lessons learned.

[21:15] How do you value your agency?

[26:00] Mistakes people make when valuing your business

[29:00] Christine’s advice to her younger self

Quotations

“If you can’t take a day or week off then you are building no value in your business and you need a succession plan!” - Christine Nicolson

“Your agency is not your baby, it's a mechanism to earn money!” - Christine Nicolson

“You are very unlikely to sell your business and then walk away with cash in your pocket” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Christine’s website
• How exit ready are you (quiz)
• Sell it! (book)
• Imposter syndrome podcast episode
• AgencyAccelerator LIVE workshops
• Book a strategy call with Rob

Earlier this month, I had the incredible experience of climbing Mount Snowdon, the highest mountain in England and Wales. 

This challenging endeavour not only pushed me to my limits physically but also provided valuable insights and lessons applicable to running a business. 

So in this episode, I'll share with you why I was there, the parallels between mountain climbing and entrepreneurship, as well as practical strategies to implement in your own business. 

So whether you've climbed Snowdon before or not, get ready for an inspiring and insightful discussion. 

Time Stamp

[00:00] Introduction to climbing Mount Snowdon and its relevance to business

[02:02] The importance of being part of a supportive community in business

[03:00] Why I was in Wales, climbing Snowdon

[03:55] The climb was way harder than I thought but it also reminded me of the importance of enjoying the journey

[05:05] Highlighting the importance of teamwork and collaboration in business

[05:59] Personal accomplishment and the lesson of reconnecting with your vision

[07:25] Importance of celebrating wins along the entrepreneurial journey

[08:03] Reminder of the need for proper planning and preparation in business

Quotations

“Having a community around you pushes you to achieve more than you think you could. When your brain is saying STOP, having a community around you who are supporting you and willing you on is so absolutely important.” - Rob Da Costa

“It's really important that we stop and enjoy the journey and don't just focus on the destination. This was true when climbing Snowdon and is true when running an agency” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• The Self-Running Agency Implementation Group
• Agency Accelerator LIVE
• AgencyAssist
• Book a strategy call and let's chat about where you want your agency to be in 12 months and how to get there

Rob shares five common mistakes that agencies make when it comes to their email marketing strategy, from not building their email lists organically to not segmenting their audience effectively. 

Join me as I uncover these mistakes and discover the keys to generating leads and converting them into loyal clients through email marketing. 

So grab your headphones and let's jump into the show!

Time Stamp

[00:00] Intro

[01:45] 5 mistakes agencies make with their email marketing

[01:55] Mistake 1: Not organically building your email list

[03:25] Mistake 2: Trying to cover too many topics in one email

[05:31] Mistake 3: Sending too many promotional emails

[07:10] Mistake 4: Not segmenting your email list

[08:19] Mistake 5: Not emailing frequently enough

Quotations

“You are building a 1-2-1 relationship with your audience in your email marketing” - Rob Da Costa

“Emailing quality content weekly is like watching your favourite weekly Netflix show” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Free Workshop: Agency Accelerator LIVE
• Free Guide: Strategic Email Marketing That Gets Results
• Podcast: The Anatomy Of A High-Converting Email

We delve into the pros and cons of outsourcing versus in-house hiring when is the right time to consider it, how agencies can find reliable partners and the systems required to make outsourcing work smoothly. 

Brian also touches on the impact of AI in the industry, making this episode a must-listen for agency owners looking to scale their businesses.

Time Stamp

[00:00] Introduction to the episode: Brian Gertser, shares expertise on incorporating outsourced labor and finding reliable partners. 

[01:47] Why Brian started an outsourcing agency

[03:35] Where do you start when considering outsourcing? Learn from your partners before you bring in fixed costs (such as staff)

[03:54] Tips on what tasks to outsource v what should be in-house?

[05:49] What systems & processes do you need in place to make outsourcing successful?

[07:40] How do you find the right partner?    

[10:25] What risks are there with outsourcing?

[13:56] Examples of projects you can outsource

[16:15] The importance of finding partners now

[17:33] How do I integrate partners into my in-house team?

[19:53] How is AI impacting the future of the marketing landscape?   

[23:20] What advice would you give your younger self?

Quotations

If you really want outsourcing to work, you have to invest in the front end: treat them like an employee."— Brian Gerstner 

“We all need to build our pool of freelancers and outsource partners, so they're there when we need them. Don’t start looking for one when you need them now!”— Rob Da Costa 

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Brian’s LinkedIn profile
• White Label IQ website
• Join me at the next Agency Accelerator LIVE Workshop

Rob discusses the hidden costs of over-servicing, shares strategies for establishing better boundaries, and offers ideas on how to refocus on high-value work to accelerate agency growth. 

Over-servicing can drain resources, lower margins, and create disconnects between busyness and profitability. 

Join Rob as he explores how to push back without losing clients and maintain your margin goals. 

So grab your headphones and get ready to learn valuable tips on managing over-servicing in this value-packed episode of The Agency Accelerator!

Time Stamp

[00:00] Introduction: Exploring the hidden costs of over-servicing clients.

[02:40] A definition of over-servicing

[03:50] The fear of saying NO!

[05:03] What is an acceptable level of over-servicing?

[06:11] A different way of looking at over-servicing

[06:50] The hidden costs of over-servicing

[08:30] Tips on how to stop over-servicing

[10:26] Five ways to say ‘YES’ or ‘NO’ to a client request

[11:30] Tips for changing your over-service levels

Quotations

“None of us want to be busy fools: working super hard to keep clients happy no matter what it takes." Rob Da Costa

“Make sure you find the right clients in the first place... that fit your ideal target customer avatar... understands and values the work that you do, understands their part in the whole process and is willing to pay a fair fee." Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Join me for one of my free value-packed Agency Accelerator LIVE workshop
• Read my blog series on over-servicing

If you often find yourself overwhelmed and jumping between tasks, feeling exhausted at the end of the day without a sense of accomplishment, then this episode is for you! 

As agency entrepreneurs, we face constant context switching and interruptions, which hinders our productivity and focus. But fear not, batching is here to save the day!

In this episode, I dig into the concept of batching and why it will be a game-changer for you. I discuss the benefits including increased focus, time savings, better work quality, and reduced stress. Plus, I share practical tips on how to implement batching in your agency, from grouping tasks to scheduling dedicated batching blocks. 

Get ready to take back control of your time and maximise your productivity. 

Time Stamp

[00:00] Introduction to the topic of batching

[03:30] Definition of batching and its purpose in scheduling blocks of time for specific tasks

[04:43] Benefits of batching

[06:13] Don't let your notifications dominate your time!

[06:45] How long should a batching block be?

[07:22] Practical steps to implement batching into your life and agency

[08:50] Challenging your mindset

[09:50] Follow your energy levels 

[10:40] Examples of batching

Quotations

“Agency work comes with lots of complexity and constant context switching. This type of fragmented work takes a major toll on your productivity and focus.” - Rob Da Costa

“The Power of Batching: With some tweaks to your schedule, you can get more high-quality work done in less time, and don't we all want that!” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• FREE Productivity Guides
• Agency Accelerator LIVE Workshop

So whether you're an agency owner looking to up your proposal game or a freelance consultant hoping to close more deals, this episode is packed with invaluable tips and strategies. 

Time Stamp

[00:00 Introduction to writing winning proposals for agencies

[03:48] What questions should you ask in a sales call?

[07:45] Ascertaining your prospect's budget

[09:00] How to use 3 pricing examples

[09:28] What warning signs to look for that would lead you to walk away from a prospect

[12;15] What should a proposal contain?

[14:21] Simplify your proposal creation: Define each service and save to a reusable library.

[18:59] What should you do when asked to provide design ideas in a proposal?

[20:44] What do you do once you complete the proposal?

[25:49] How does Smart Pricing Table support the proposal writing process?

[30:26] What advice would Joe give his younger self just starting out in business?

Quotations

“Never send a proposal to a client, instead, book a proposal presentation meeting” - Joe Ardeeser

“Creating a Client-Centric Proposal: A prospect doesn’t want to dig through 100 pages to find your price or to find your detailed proposal." - Rob Da Costa

“I'd want to ensure that I have access to the decision maker... If I can't get a promise that I can talk to that person, I'd be very hesitant.” - Joe Ardeeser

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Smart Pricing Table Free guide: The Profitable Proposal Blueprint
• Schedule a demo of Smart Pricing Table
• Joe’s LinkedIn profile
• The Agency Accelerator LIVE Free Workshops

The expression "progress over perfection" reminds us to focus on moving forward rather than endlessly 'polishing'! Delivering an imperfect product is better than never launching at all. Taking small steps creates momentum while waiting for things to be flawless causes paralysis. 

In today's episode, we'll discuss strategies for overcoming perfectionist tendencies. How can we challenge our inner critic? What mindset shifts help us value iteration and growth over chasing perfection? What practices help us deliver work, launch new offerings, and make continuous progress?

By taking action over aiming for perfection, we build momentum and bring our ideas to life. Progress fuels motivation, while the endless pursuit of perfection is demoralising.

Let's explore ways agency leaders can move from paralysis to traction by embracing "progress over perfection”.

Time Stamp

[00:00] Intro

[02:21] The origins of ‘done is better than perfect’

[03:00] Perfectionism is a fast track to failure

[03:40] Getting something done is so much better than hanging on to it because you feel it isn't yet perfect

[04:28] When is good enough, good enough? Your target audience will answer this question

[05:15] 10 reasons why you should get things done and off your plate

[05:27] 1. You get results faster!

[05:45] 2. Getting something done is overwhelmingly satisfying while perfection may keep us tweaking something forever.

[05:58] 3. Remember done is not over, you can still develop your craft, your idea, and your project

[06:16] 4. Done rather than perfect means you avoid paralysis

[09:27] If you get lost in the detail then stop, and remind yourself of the context

[10:20] Understand your minimum standard and start there

[10:45] An example of getting a PDF guide designed

[11:43] Write PROGRESS OVER PERFECTION on a post-it and remind yourself of it frequently!

Quotations

“No one is going to get rich off an idea that stays an idea.” - Rob Da Costa

“Take off your perfectionist hat and remind yourself of the purpose of the task at hand and who the audience is.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Improve your mindset
• 15 Tools to help you be more productive
• Sign up to attend a FREE LIVE Agency Accelerator Workshop

Joel shares valuable insights on how customer stories can support your new business, the different formats to deploy them, and their importance in winning, upselling and retaining clients.

We also delve into the value of creating compelling anonymous case studies, the key elements of a successful case study, and the strategic use of case studies throughout the buyer's journey. 

Time Stamp

[02:43] Case studies are critical for agencies as they demonstrate skills, differentiate themselves from competitors, and provide proof of value

[08:12] How do get clients to agree to a case study and when should you ask for them?

[14:12] Joel’s view on anonymous case studies (if a client doesn't want you to use their name)

[17:00] How can you get clients to share their ROI and metrics with you?

[21:19] How do we drive the approval process and ensure things don’t stall at this stage?

[25:29] Different levels of content repurposing: nibble, bite, snack, meal & buffet

[29:38] How many case studies should you aim for? 

[32:16] What advice would Joel give his younger self, just starting out in business?

Quotations

“There are a few assets more powerful at demonstrating how you think, how you treat clients, how you work through problems than a case study. When everyone's making similar promises, it really comes down to your proof and your ability to show that thinking and value in action." — Joel Klettke

“When considering how many case studies you need, look at it through the lens of who you're trying to appeal to and what stories will be most relatable for them." — Joel Klettke

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Joel’s LinkedIn profile
• Joel’s website 
• Register for the next Agency Accelerator LIVE FREE Workshop

You'll discover proven lead magnet strategies to capture emails, nurture leads, and grow your agency. We'll explore the anatomy of effective lead magnets—from irresistible titles to delivering quick value.

You'll learn how to promote lead magnets through social media, email, and other key channels to drive opt-ins. We'll debunk common myths and misconceptions about lead magnets.

Whether you're just starting out or looking to improve your lead gen, this episode will give you a step-by-step blueprint for leveraging lead magnet magic.

Get ready to transform leads into loyal, high-paying clients with specialised lead magnets tailored for your ideal avatar. Let's dive in and unlock the true potential of lead magnets for your agency!

Time Stamp

[00:00] We start by discussing one mistake agencies make: not building trust before asking for sales. We explore how a lead magnet can be used to show expertise and nurture prospects along the buyer’s journey.

[04:21] Some misconceptions: you don’t need lots of lead magnets and they don't have to be long; focus on one good one and market it consistently

[08:42] Create a form for visitors to input their name and email and use an email marketing system to trigger an automation for follow-up.

[10:25] Once they have downloaded a lead magnet, offer the next step on their buyer's journey, such as a workshop or one-to-one call. This is the next micro-commitment and is rarely the sale

Quotations

“No one is gonna ever buy from you until they know you, they like you and they trust you." — Rob Da Costa

“Any lead magnet you create needs to provide excellent value, give a really quick win to your audience, and it, of course, needs to solve a problem that keeps your audience awake at night." — Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Creating A Lead Generation System FREE Guide
• Strategic Email Marketing That Gets Results FREE Guide
• Join my FREE Live Agency Accelerator Workshops

From the importance of project managers to building a brand that is not defined by the owner, this episode offers insights and advice to help agency owners transition from micromanagers to visionaries. Learn how to build a strong foundation for your agency's growth and overcome the hurdles of letting go.

Time Stamp

[00:54] Introduction to Rachel Gertz, co-founder of Louder Than Ten, helping agencies improve project management

[04:01] When should you hire your first project manager/account manager?

[07:10] Working on your mindset to learn to ‘let go’

[08:46] Separating the leader from the brand 

[11:04] Knowing when you are ready to let get.  Trust and communication

[14:01] Plugging the gap between the owner and the rest of the team

[16:50[ What systems do you need to put in place to ensure you can consistently grow?

[21:40] Training your account managers to respond effectively to clients and not just be ‘people pleasers’!

[22:20] 5 answers you can give when a client asks ‘can you just…’.

[24:15] Can you train an AM to become a PM and vice versa?

[27:56] What are the basic tools and systems to put in place?

[31:54] What company KPIs should you share with your team?

Quotations

“Having a system of communication whereby individuals can pull insights from the person who is the knowledge holder can totally flip a dynamic and make delegation and scaling much easier."

‘My belief is that project managers can make great account managers. However, not all account managers can make great project managers’— Rachel Gertz 

"The sooner we teach our teams to have a commercial mindset and understand what profit means, the better." - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Louder Than Ten website
• Rachel’s email:rachel@louderthanten.com
• Join my FREE all-value no-sales fortnightly agency workshops

Ultimately, the goal is to continually push beyond your limits and achieve sustainable growth in a manageable and incremental way.

Beyond your comfort zone lies excitement and development!

Time Stamp

[00:00] Introduction: Getting comfortable with discomfort

[01:18] Why do we stick to what we know, instead of leaving our comfort zone?

[02;50] My story of sticking in my comfort zone

[03:36] The benefits of stepping into discomfort

[04:00] The 4 levels of learning and comfort, learning and fear zones

[08:15] The way to expand your comfort zone

[10:18] Reframe discomfort as growth, focus on developing yourself (rather than focusing on results), celebrate wins and get support

[13:43] Learn more in my fortnightly value-packed live Agency Accelerator LIVE Workshops 

Quotations

“While it's comfortable to stay in your comfort zone, it's not a place where you are going to grow as a person and as a business owner." - Rob Da Costa

“Turn off that internal self-talk that will discourage you from doing anything slightly scary and just get on and do it!” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Register for my FREE all-value and no-sales fortnightly agency Accelerator LIVE workshops

Alyson shares her invaluable insights on professionalising operations, creating systems and processes, and streamlining backend operations. She introduces her Sabbatical Method and Operations Simplified Framework, which empower agency owners to strategically utilise rest to grow their businesses.

Time Stamp

[00:00] Alyson Caffrey from Operations Agency discusses how to professionalise your operations and implement systems and processes that will allow you to take a sabbatical from your agency. The aim is to build a self-running agency that doesn't rely solely on you!

[04:33] Don’t be your own capture, know that you can take time off and get good boundaries.

[08:27] Agency owners struggle with perfectionism and trust which leads to poor delegation. Instead of selling their time, they should focus on creating core processes and delegating tasks to their team. 

[13:13] At what stage in an agency’s evolution should you start to document your processes?

[18:10] Keep adding to your processes to build a solid foundation for your agency

[22:55] Being numbers-driven and metrics-focused is crucial. Metrics provide insights and inform operational changes. Key metrics create structure and momentum.

[25:34] What tools and apps does Alyson recommend to support systemisation

[29:46] If Alyson could go back in time and give her younger self, just starting out in business, a piece of advice, what would it be?

Quotations

“We will have to take some time off at some point, so focus on building your business to support this rather than panicking because you're being forced to take time off!” - Alyson Caffrey

“I always say that finances tell us the truth and operational key performance indicators tell us the narrative in between the truths” - Alyson Caffrey

“Taking action is better than waiting for perfection” - Alyson Caffrey

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Operations Agency Website
• Social media: @operationsagency
• YouTube Channel
• Free LIVE Agency Growth Workshops
• The Self-Running Agency Book

In today's episode, your host, Rob Da Costa, shares five essential strategies to avoid the feast or famine cycle that many agencies experience.

If you're tired of the stress and uncertainty of fluctuating client loads and empty ‘order books’ then this episode is a must-listen.

So, let's dive right in and discover how you can achieve stability and sustainable profitable growth in your agency.

Time Stamp

[00:00] Introduction: Rob outlines why feast or famine happens and why it is so common. 

[01:10] Strategy 1: Build a strong foundation. Get clear on who you are, who you serve, and have a clear vision. This includes understanding your niche market and its needs. 

[03:23] Strategy 2: Mitigate risk by diversifying your client portfolio. Avoid relying on a few clients for your revenue. Rob stresses the importance of consistently marketing your agency to attract new leads, no matter how busy you are.

[05:01] Strategy 3: Develop an effective sales and marketing plan. Communicate your value proposition across various platforms to attract your ideal target customer. Rob highlights the importance of protecting time for sales and marketing, even during busy periods.

[08:09] Strategy 4: Protect time for client delivery. Implement time management strategies to ensure efficient client service. Rob advises changing your mindset about time availability and priorities.

[10:04] Strategy 5: Focus on client retention and growth. Build strong client partnerships and generate additional revenue from existing clients. 

[11:47] Conclusion: Rob shares personal experiences and encourages listeners to implement the strategies discussed to achieve sustainable growth in their agencies.

Quotations

"Feast or famine cycles in your agency will be detrimental to your business's stability, growth, and stress levels! So you need to implement strategies to help you maintain a consistent stream of clients and revenue."

2. "Protecting time for sales and marketing is crucial, regardless of how busy you are with client service. This will ensure a steady flow of leads and new clients, preventing you from lurching from feast to famine."

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Free niching Guide
• Podcast episode on niching 
• Join our next Agency Accelerator LIVE Workshop (it’s free!)

As experts who have worked with over 1,000 agencies globally, Rob and Clodagh delve into the transformative power of AI in the agency world, discussing its potential benefits, challenges, and the importance of embracing this technology rather than avoiding it. 

From the impact on work-life balance to the influence on creative content, join us as we navigate the future at the intersection of human expertise and artificial intelligence. Grab a notebook and a coffee and, let's dive into the conversation and discover how agencies can leverage AI to unlock their full potential.

Time Stamp

[00:00] Introduction.

[03:20] The current opportunity for agency owners to embrace AI and focus on work-life balance.

[11:15] Exploring the role of AI tools in enhancing agency capacity and automating tasks.

[15:30] Addressing concerns about AI tools lacking creativity and the importance of asking the right questions.

[19:10] Practical example of using AI tools to automate the process of writing show notes for podcasts.

[23:40] The potential of AI tools to handle certain tasks and increase work efficiency.

[27:10] Clodagh’s advice to agency owners in embracing AI and finding someone passionate to lead the AI implementation.

[30:55] Comparing the impact of AI to the rise of Facebook and the importance of guiding clients through the AI process.

[36:00] Conclusion and final thoughts on the opportunities and challenges of AI implementation in agencies.

Quotations

The term “AI co-pilot is the thing that really needs to be. Somebody your agency needs to be responsible for exploring AI. They are your AI Co-pilot!." — Clodagh Higgins

"If you are not looking into AI or if you are thinking it's something you shouldn't be using in your agency then you are going to be left behind quickly." — Rob Da Costa

The Future of Work: "I do believe that we will be working less because AI will help us produce more. I think we're going to have more time for creativity." — Clodagh Higgins 

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Clodagh’s website
• Clodagh’s LinkedIn profile
• Join in the conversation and attend one of my free twice-monthly Agency Accelerator LIVE Workshops

Time Stamp

[00:00] Introduction to episode topic: The Burnout Epidemic: Taking Charge of Your Well-Being 

[01:12] Strategy 1: Create and maintain a clear vision for your agency

[02:45] Strategy 2: Set clear expectations with clients from the beginning

[04:17] Strategy 3: Focus on one task at a time to increase productivity

[05:38] Strategy 4: Plan your day and overestimating time for tasks

[07:03] Strategy 5: Delegate tasks to free up time and prevent burnout

[09:02] Strategy 6: Implement morning and evening rituals for structure

[10:27] Strategy 7: Establish a supportive network to avoid burnout

[12:01] Bonus Strategy: Maintain a healthy work-life balance

Quotations

“When you're going through stressful or busy times, make sure you hang on to your WHY to help you get through the times of craziness” - Rob Da Costa

Setting Boundaries with Clients: "It's much easier to get your boundaries with clients right from the beginning than it is to put them in place retrospectively. After all, if a client is used to you responding as soon as they send an email, then, of course, they expect you to respond immediately every time they send an email!" — Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Free Agency Accelerator LIVE Workshops
• Winning Back Time - free guide

We explore how time tracking is not just about billing clients, but is also a way to analyse where time is going, identify areas for improvement, and optimise operations.

We outline the metrics that should be measured, such as billable versus non-billable time percentages, and what constitutes too much billable time. Finally, Ilia emphasises that time tracking is not a tool for spying on employees, but rather to spot inefficiencies, identify early warning signs of burnout, and optimise work.

Quotations

"The highest performing agency usually are somewhere in the vicinity of 75%, meaning 75% of a client facing employee's total time ends up on an invoice."— Ilia Markov

"Regardless of the pricing model that you use, it's important to understand how you are using your main resource...your people! It's very important to understand where their time is going and how it is used." — Ilia Markov

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Toggl (Get 20% off an annual plan using discount code ACCELERATOR)
• Ilia's LinkedIn profile
• Twitter
• Join my twice monthly FREE live agency workshops

Time Stamp

[01:56] Today’s episode is sponsored by my free masterclass: “3 ways to raise your agency's prices and profits without losing clients”. I'm running this workshop 4 times this month (if you're listening live) or you'll be able to watch a replay. So check out the link below and invest 60 minutes of your time to learn some practical strategies that you can start implementing straight away. 

[02:21] A story of toothache to explain value-pricing

[03:23] A definition of value based selling

[03:44] An example of quoting for a web design project

[04:18] 5 strategies to move towards a value-based pricing and selling approach that will enable you to charge higher fees and create strong relationships with your clients

[04:39] Strategy 1: From the first conversation you have with a prospect focus on the outcomes they are looking for and how they tie back to their business goals

[06:35] Strategy 2: Make sure you understand how the wider business will assess the success of your campaign not just the marketing resource that you might be dealing with. 

[07:07] Strategy 3: When you agree to write a proposal make sure you’re constantly referencing the outcomes that the client is seeking from your work.  

[07:28] Strategy 4: Price on the outcomes.  This doesn’t mean you’re making any kind of guarantees or offering ‘payment by results’, it just means that you are getting everyone’s mind focused on the transformation the client is looking for from being in pain to not being in pain.

[08:11] Strategy 5: Don’t discount!  If they want a lower fee and discuss which aspects of the project they don’t want to include!

[08:44] Pricing is 50% mindset and 50% application

Quotations

“Getting your pricing right is 50% mindset and 50% application.” - Rob Da Costa

“Brave agencies will spend 90% of their time in a prospect meeting in fact-find mode and 10% presenting their agency.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Download my FREE guide on value-pricing & value-selling
• Join my FREE masterclass on value-pricing and value-selling

In this episode of The Agency Accelerator Podcast, Rob Da Costa explores how artificial intelligence (AI) can enhance work and team productivity. He highlights examples of AI tools such as Chat GPT and Bard to improve writing skills and how analytical tools can extract valuable data for customer insights and targeting.

Rob predicts key trends in AI integration, including the collaboration between humans and AI to improve efficiency. He also addresses ownership and plagiarism concerns for AI-generated content.

Finally, he discusses what lies in the future for agencies and AI.

Topics Covered In This Episode:

• History and practical application of AI
• Rob Da Costa's experience with using AI tools
• Key trends in the integration of AI into agency life
• AI tools for marketing agencies
• Challenges with AI-generated content and copyright ownership
• How AI is enabling agency teams to move to a more strategic level
• The need for agencies to differentiate themselves in a world where AI may commoditize certain tasks
• Top 10 AI tools to use today
• What is on the horizon for AI

Quotes

The Rise of AI: "The one thing is for sure, you should be embracing AI." - Rob Da Costa

We need to make sure we are elevating what we do and having a clear point of differentiation. But we absolutely need to be embracing tools to help us with creativity and content creation, whether that be written text, images or video - because AI is going to make that much, much easier." — Rob Da Costa

Useful links:

Here are the top AI tools for marketing agencies, mentioned in this episode:

1. ChatGPT

2. Adobe Sensei

3. Google Cloud AI

4. IBM Watson

5. Salesforce Einstein

6. HubSpot Marketing Hub

7. Sprout Social

8. WordStream Advisor

9. Hootsuite Amplify

10. Marketo Engage

Save your seat for my next Agency Accelerator LIVE series of FREE agency workshops

Key takeaways include the four levels of client value, the different DISC profiles of account managers and project managers, and the importance of acknowledging the different skill sets in agency roles. 

Time Stamp

[01:58] Jenny outlines the importance of sales training for account managers and notes the missed opportunity for agencies without investing in this skill.

[07:27] 4 Levels of Client Value: Tips for Growth:

Level 1 is excellent service, Level 2 is delivering a fantastic customer experience. Level 3 is focusing on an outcome and Level 4 is discussing the future and upselling additional services. 

[11:14] Account managers should prioritise delivering outcomes, being strategic partners, and proactively informing clients of additional services.

[18:37] Importance of considering natural behaviors and skill sets of different agency roles like project managers and account managers. Differences highlighted based on profiling data, with account managers focused on communication, presentation, and relationship building.

[23:21] Struggle of account managers with business development leads to hiring business development professionals who may not be successful. Splitting into account manager and project manager roles might alleviate it, but effective collaboration between the two is crucial.

[28:51] Good account managers recognise a respectful and balanced relationship with clients, step out of their comfort zones, identify opportunities, retain and grow clients. Final question to guest: what advice would you give your younger self starting out in business?

Quotations

“When they ask clients the question, would you like your agency to leverage the understanding they have working with other clients and share it with you? 100% of clients say yes, but less than 20% of agencies actually do that." — Jenny Plant 

"Don't assume that as your career develops, you will naturally be a full, rounded account manager. Those skills need to be taught." — Rob Da Costa

"The Zone of Wasted Effort": "There's a point that you reach in the client relationship where you need to be bringing new ideas and painting a picture of the future, being critical, getting involved in their business and helping them develop further. But instead, you're just stuck in this retentive account retention loop."— Jenny Plant

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Account Management Skills' Website
• Find Jenny on LinkedIn
• Register for my FREEE value-packed Agency Accelerator LIVE events (every Wednesday morning at 9am(UK)

We can get seduced by so many ideas about how to build our agency because there are a lot of people out there telling you what you should be doing and that can be really confusing. We can end up being run ragged, pulled in 100 different directions implementing the latest idea or trendy strategy. 

But at the end of the day, there are only four foundational areas you need to focus on to build a robust agency that you can then start scaling using three advanced strategies. So that is what we are digging into today.

Time Stamp

[00:00] Introduction

[01:12] The dangers of chasing shiny new objects

[01:51] The 4 agency foundations:

[02:17] Foundation 1: Knowing your audience - the importance of having a clear niche

[04:28] Foundation 2: Creating a clear living roadmap for your agency

[06:26] Foundation 3: Build a repeatable marketing system to generate a consistent flow of new leads

[07:45] Foundation 4: Convert your leads into loyal clients

[09:42] Growth 5: Client retention: How to maximise the value of existing clients

[10:13] Growth 6: Growing your team to get work off your plate

[11:21] Growth 7: Getting work off your plate and make yourself redundant!

[11:38] Grow

[13:20] Join me on my FREE LIVE Masterclass: Elevate Your Role to CEO (dacostacoaching.co.uk/masterclass-CEO-2022)

[14:58] Avoid being a busy fool and focus on the things that move the needle

Quotations

“In a recent poll I ran, 68% of respondents said they had one niche and 32% had several” - Rob Da Costa

“Make sure you focus your limited time on the hot prospects and not the time wasters.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Save Your Seat For My FREE Agency Accelerator LIVE Workshops
• The Self-Running Implementation Group
• Niching Guide
• LinkedIn podcast

Engaging with prospects on social media platforms such as LinkedIn is becoming increasingly important, especially for B2B businesses. They also discuss how to use automation in a smarter way as part of social selling and highlight some success stories of using social selling strategies to build personal brand authority and to gain referrals.

Arnaud shares his experiences of creating his own start-up and lessons learned along the way

Time Stamp

[00:00] Social Selling: The Key to Your Sales Strategy

[05:24] The Importance of Engaging with Prospects on Social Media As Part Of Your Sales Process

[09:40] Two Strategies for Effective Social Media Targeting

[12:10] Be Warned Against Improper Use of LinkedIn Automation

[17:46] Top B2B Sales Pros Avoid Automation for Success

[20:37] Sales and Marketing Lines Blurred: A New Trend

[28:04] Experience Matters More Than Age In Business

[29:41] From Bad Programmer to Marketing Professional: Tips & Insights

Quotations

“Social selling is essentially a way to do B2B sales with social media." — Arnaud Belinga

“The only way to close customers when you don't have a clear advantage and distinguished offer is to be the most likeable service provider." — Arnaud Belinga 

'If you're operating with a clear niche, then it becomes much easier to identify your ideal target customer and therefore it becomes much easier in LinkedIn search to find those people.'" — Rob Da Costa 

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Reach Arnaud at arnaudbelinga@breakcold.com, or visit the website
• Join me on my weekly FREE Agency Accelerator LIVE events

[00:32] Introduction

[01:13[ Overview of the episode: Rob talks about the focus on profitability in this episode

[03:21] Ideal profit margins: Rob discusses gross profit and net profit targets for agencies

[06:10] Impact of undercharging: Rob talks about charging a fair price and understanding client outcomes

[08:25] Impact of over-servicing: Rob advises against giving away too much for free

[09:55] Impact of high client turnover: Rob stresses the importance of retaining clients

[11:39] Impact of not using time efficiently: Rob discusses how to create more efficient processes

[16:05] Recap and invitation: Rob summarizes the key points of the episode and invites listeners to join Agency Accelerator Live

Quotes

"Focus your pricing based on the value that the client will receive not the time it will take!" Rob Da Costa

"If you're not making enough money, four on four areas - undercharging, over-servicing, poor time management and high client turnover." Rob Da Costa

"The more value you can add, the more you can differentiate yourself in the marketplace and the more you can move away from just being a commodity based on price." Rob Da Costa

Useful links

• Register for the next Agency Accelerator LIVE

The goal is to avoid being busy but not profitable!

Ryan categorises agencies into growth stages, discussing when utilisation becomes a priority. He also emphasises the importance of time tracking for creating a feedback loop to determine gross and project profits.

The target utilisation rate for each team member should be approximately 80%. The episode shares insights on how agencies can achieve this to create sustainable & profitable growth.

Time Stamp

[01:53] The importance of measuring utilisation to maximise agency profit

[04:25] The misconception of capacity in agencies

[06:16] Breaking down agency growth stages: From 'create' to 'build'

[09:03] Margins matter: Navigating profitable business strategies

[11:04] How to measure utilisation and billable hours

[15:47] Optimal service utilisation for maximum profitability

[18:20] The downside of aiming for 100% workforce utilisation

[22:31] Monthly feedback loops are crucial for profit growth

[26:06] Balancing time-tracking and cultural resistance

[29:21] Advice to Ryan's younger self - No one really knows what they're doing!

Useful Quotes

"Utilisation becomes a priority as a business heads towards a million dollars in revenue." Ryan Watson

"Utilisation is one of the two key diagnostic metrics to improve profitability." Ryan Watson

"I don't believe there is a more effective way of measuring utilisation than implementing time tracking" Rob Da Costa

Useful Links

• Upsourcedaccounting.com
• Ryan on Twitter

Some time tracking tools mentioned in the episode:

• Harvest
• StreamTime
• Toggl
• Parallax

Tune in to discover how to master the middle of the funnel and build customer trust, authority, and loyalty.

Time Stamp

[00:00] Introduction: In this episode of Agency Accelerator, we will discuss the importance of focusing marketing efforts on middle-of-funnel activities.

[00:42] What is the middle of the funnel? Rob explains that the middle of the funnel is where you nurture new leads, educate them, and provide genuine value to bring them closer to purchasing.

[01:15] Why is the middle of the funnel important? Rob explains that agencies tend to generate new leads coming into their business, but they are not good at the next stage, which is the middle of the funnel. He says effective middle-of-the-funnel marketing activities can help businesses build trust, establish authority, and increase customer loyalty.

[02:12] Examples of middle-of-the-funnel marketing activities. Rob explains that examples could include email nurturing campaigns, webinars, free trainings, detailed case studies, free trials, strategy calls or free consultations.

[03:30] Providing genuine value. Rob talks about how providing genuine value can help to build trust, establish authority, and increase loyalty with prospects, which may ultimately lead to a conversion.

[04:20] Starting with a clear niche and understanding the customer. Rob emphasises the importance of having a clear niche and really understanding the customer. He suggests agencies address specific challenges or concerns that potential customers may have that keep them awake at night and then start to provide solutions to those problems.

[05:22] Personalise your messaging. Rob talks about the importance of personalising messaging as much as possible to ensure relevance and effectiveness.

[06:05] Offer free trials or consultations. Rob recommends offering free trials, free demos, or free consultations to your potential customers as a way of building trust and demonstrating value.

[06:45] Engage with your audience. Rob emphasises the importance of engaging with your audience, whether it's through social media, webinars, or other channels.

[07:12] In conclusion, middle-of-the-funnel marketing activities are essential to building and scaling a successful agency. By providing genuine value to potential customers, agencies can build trust, establish authority, and increase customer loyalty, ultimately leading to more conversions and greater success.

Useful quotes

1. "The middle of the funnel is where you really build trust with your potential customers, and ultimately, that's what's going to lead to conversions." - Rob Da Costa

2. "Middle-of-the-funnel marketing is all about providing genuine value to potential customers, rather than just pushing sales pitches onto them." - Rob Da Costa

3. "If you're only focusing on top-of-the-funnel marketing, you're missing out on a massive opportunity to really connect with your audience and build lasting relationships." - Rob Da Costa

Useful links mentioned in the episode

• Niching Guide
• Register for my Agency Accelerator LIVE FREE Training

Listeners will learn how to create a clear roadmap and maintain margins and how to take your team on the journey with you.

Time Stamp

00:00 Introduction

00:50 Overview of the common obstacles that marketing agencies face in terms of growth

02:35 Importance of having a solid foundation for growth

04:20 Difficulty in generating leads and closing deals

06:10 Stagnant client growth and the challenge of scaling

09:00 Importance of delegating work to build a self-running agency

11:15 Tips for creating a clear roadmap for growth and maintaining margins

Quotations

"Without a clear roadmap, you’re driving a car without a destination in mind. You may eventually get somewhere, but it will take longer, and you might end up lost along the way." Rob Da Costa

"Your job as a business owner is not to be the best at everything, but to be the best at delegating and building a team of experts around you."  Rob Da Costa

 "Scaling doesn't mean just adding more employees, it means building a scalable business model that can support growth without sacrificing quality." Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Further reading:

• "The Four Systems You Need To Grow Your Agency" (blog post)
• "How to Build a Strong Foundation for Growth in Your Agency" (podcast episode)
• "6 Ways to Scale Your Agency Without Sacrificing Quality" (blog post)

Tune in to discover how to tackle ghosting and win long-term business.

Time Stamp

00:00 - Introduction: Rob introduces the topic of ghosting in the agency world, and provides a brief overview of the key facts that will be discussed in the episode.

02:07 - Qualifying Prospects: Rob explains the importance of properly qualifying prospects to prevent ghosting. He discusses how agencies can better understand a prospect's budget, timeline, and overall fit before agreeing to send a proposal.

04:01 - Building Relationships: Rob emphasises the value of building strong relationships with prospects from the beginning of the sales process. He explains that by positioning yourselves as experts and understanding the prospect's needs, agencies can increase their chances of winning and retaining long-term business.

4:58 - Creating Urgency: Rob shares tips on creating a sense of urgency in the sales process. He discusses how clear next steps, deadlines, and time-limited offers can help move prospects towards a decision.

6:39 - Following Up: Rob emphasises the importance of following up effectively and being tenacious in pursuing prospects. He shares tactics for following up with prospects, such as using personalised messaging and checking in regularly.

08:41 - Conclusion: Rob summarises the key takeaways from the episode 

Quotations

"Preventing ghosting begins by qualifying prospects thoroughly. It's not about rushing to get a proposal in front of them, it's about truly understanding their needs and identifying whether they are a good fit for your agency." Rob Da Costa

"By positioning yourself as an expert and getting to know the prospect's business, you can build trust and confidence that you are the right fit." Rob Da Costa

"Following up is key to prevent ghosting, but it's important to do it effectively. Focus on creating urgency and clear next steps, and don't be afraid to be tenacious in pursuing prospects." Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Further reading:

• "How to create a sales follow-up process": This article provides tips on how to effectively follow up with prospects and increase the chances of closing a deal.
• "5 proven strategies to deal with indecisive prospects": This article provides helpful insights on how to approach prospects who may be hesitant to make a decision. 
• "How to build trust and rapport with new clients": This article provides guidance on how to establish a strong relationship with prospects from the beginning

Time Stamp

[00:00] Noel Andrews runs Jobrack EU, helping businesses hire remote team members from Eastern Europe 

[02:55] Invest time and energy in onboarding to foster company culture, technical skills, and interpersonal connection.

[06:30] Team meetings should be fun and include personal questions; use Geekbot for automated stand ups; have 1-1s with scorecards to review performance.

[10:09] Communication and project management tools (Slack, MS Teams, Zoom, Around Co, Myro), Send Wish Online for birthday and work anniversary cards, Loom for check-ins.

[15:31] Hiring offshore can provide high-quality English speakers, but how and when do you introduce them to your clients? 

[21:57] Set clear expectations, give permission to ask questions, give feedback and encourage ownership of changing.

[26:07] Focus on outputs, not hours, but don't expect freelancers to do multiple jobs.

Quotations

"Investing in Onboarding is crucial so invest the  time to explain how you want them to work and fit in with your team and your culture." Noel Andrews

"We need to assess the performance of our staff on outcomes and outputs, not the hours that they're working." Rob Da Costa

"The AID Model (Action, Impact, Do Differently): "When we give feedback, discussing the impact can help encourage ownership and change” Noel Andrews

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Job Rack website
• Reach out to Noel: noel@jobrack.eu
• Free guide on delegation

In the first stage, awareness, Rob suggests creating short-form marketing content to get people to know more about your agency. 

In the second stage, consideration, education-based marketing is used to provide more detailed content to nurture leads. 

Finally, in the decision-making stage, the agency needs to gain the trust of the leads by proving that they can solve their pain points. 

Tune in for more insights on understanding the buyer's journey.

Time Stamp

00:00 Introduction

Rob introduces the topic of understanding the buyer's journey and the 3 key stages.

01:34 Importance of understanding the buyer's journey for agencies

Rob stresses the importance of understanding the buyer's journey and how it impacts how agencies market themselves and communicate with potential clients.

03:18 The stages of the buyer's journey

Rob breaks down the three stages of the buyer's journey: awareness, consideration, and decision.

04:51 Overlaying marketing communication across the three stages

Rob discusses the mistake agencies often make by not overlaying their marketing communication across the three stages of know, like, and trust.

06:58 First stage: Awareness

Rob explains the first stage of the buyer's journey, awareness, where short-form marketing content is created to get people to learn more about your agency and how you can help them.

09:21 Second stage: Consideration

Rob dives into the second stage of the buyer's journey, consideration, where education-based marketing is used to provide more detailed content to nurture leads and build like.

12:41 Third stage: Decision

Rob concludes the episode by discussing the third stage of the buyer's journey, decision-making, where the agency needs to gain the trust of the leads and prove that they can solve their pain points.

Quotations

“If you're not considering the buyer's journey when creating your agency's marketing content, you're likely missing out on potential leads and sales." Rob Da Costa

"In the consideration stage, educate your leads with more detailed content that helps them recognise your agency as THE experts." Rob Da Costa

"When it comes to the decision-making stage, gaining trust is key - focus on demonstrating that your agency has a proven track record of solving pain points for clients." Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Further reading

• Buyer's Journey: What It Is and Why It's Important for Agencies
• Education-Based Marketing: The Key to Nurturing Leads in the Consideration Stage
• Building Trust with Your Audience: How to Use Content Marketing to Establish Authority

Time Stamp

[00:36] Introduction

[00:54] Running and selling your eCommerce marketing agency, Best Response Media

[02:08] When you started your agency, did you always plan to sell the agency one day?

[03:05] Where did the idea for Prodigi come from?

[05:40] What led you to sell, how did it come about?

[12:28] Tell us more about the clients you work for today and the challenges they have.

[13:56] What objections do people have to hiring remote workers (and how do you overcome them)?

[18:10] Can remote workers work for all roles (e.g. writers, account managers etc.)?

[21:20] How do you go about finding the ideal candidate for a client?

[23:30] How do I manage a remote worker and keep them engaged?

[26:40] How can we build our agency using freelance staff?

[30:17] Is there a point to switch from a freelancer to a full-time employee?

[32:44] If you could go back in time and give your younger self one piece of advice, what would it be?

Quotations

“Focus on building a great business and everything else will follow.” - David Wain-Heapy

“Stop micromanaging and instead, focus on outputs.” - Bachir Smahi

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Prodigi’s website
• David’s LinkedIn profile
• Bachir’s LinkedIn profile
• Free Delegation Guide

So in today's podcast episode, I share with you some tips to help you manage your time when you get really busy.

Time Stamp

[00:55] introduction to 7 tips to manage your time more effectively

[01:31] Prioritise your tasks: Determine which tasks are most important and need to be done immediately, and which ones can wait. 

[05:27] Set realistic goals: Be realistic about what you can accomplish in a day or week, and set goals accordingly. 

[06:30] Create a schedule: Create a schedule for yourself that includes all of the tasks you need to accomplish, as well as any appointments or meetings you have.

[08:48] Delegate tasks: If possible, delegate some of the less critical tasks to employees or freelancers. 

[10:34] Use technology to your advantage: There are many tools and apps available that can help you manage your time more effectively, such as calendar apps, to-do list apps, and project management software.

[11:12] Take breaks: It's important to take breaks throughout the day to avoid burnout and maintain productivity. Make sure to schedule breaks into your schedule so that you have time to recharge.

[12:08] Develop good boundaries and learn to say no: remember when you say YES to something you are saying NO to something else.

Quotations

“Remember when you say YES to something you are saying NO to something else.” - Rob Da Costa

“There are just 3 pots of time you should focus on: REVENUE, STRATEGY and ADMIN” - Rob Da Costa

“Don’t be a busy fool focusing on tasks that don’t move your agency forwards” - name

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Download your FREE Delegation Guide
• It’s doesn't have to be ‘lonely at the top’ anymore, join my agency community

Time Stamp

[00:00] Introduction

[01:05] Is there still demand for acquisition in the past few crazy years? 

[02:00] Tips and advice on planning to sell your agency one day

[04:08] Why there is often a big gap between the agency owner and the rest of the business

[04:39] How do you build value into your business?

[06:52] What should you look for in a potential partner or buyer?

[11:20] Some of the mistakes I made when selling my agency

[13:00] How do you value your agency?

[16:15] When is the best time to sell an agency?

[18:40] The one piece of advice I would give anyone who wants to sell their agency

[21:40] The value of your business is based on the quality of your proposition

[22:59] If you could go back in time and give your younger self one piece of advice, what would it be?

Quotations

“It’s important to build a 2nd tier management team and often it’s best done from the ground up” - David Blois

“Create scaleable systems and processes to add value to your agency” - Rob Da Costa

“You need choice when looking for a buyer, just like you would if you were buying a new home.” - David Blois

“Minimise the discount factors and maximise the premium factors to get the best value for your agency” - David Blois

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• davidb@mandaadvisory.com
• www.mandaadvisory.com
• Join The Self-Running Agency (and get to speak with David directly as he heads up one of our Expert Training Sessions)

In today’s podcast I explore what it’s like to live and work as a digital nomad. I share the major advantages and disadvantages - in the hope that it might inspire you.

Time Stamp

[00:00] Introduction

[01:11] I have worked away from the UK during the winter for the past few years and it has allowed me to travel and experience different cultures, whilst still earning a living

[01:55] Why I love South Africa

[02:23] 5 benefits and 5 disadvantages of working and living in Cape Town

[02:41] Benefit 1: The sunshine and general climate

[04:10] Benefit 2: Low cost of living

[05:26] Benefit 3: Easy to explore the country

[06:15] Benefit 4: Networking and meeting new people

[07:23] Benefit 5: Lack of time difference between South Africa and the UK

[08:38] Disadvantage 1 (& 2): Load shedding (daily power cuts)

[11:00] Disadvantage 3: Being homesick

[11:36] Disadvantage 4: Is it safe to be in South Africa?

[12:35] Disadvantage 5: Working beyond 3 months

[13:44] What you need to become a digital nomad

[13:44] Other examples of clients leading a digital nomad lifestyle

Quotations

“The digital nomad lifestyle is great if you have a sense of adventure and are willing to be away from home” - Rob Da Costa

“Pick up your tennis racket and bat away the excuses that stop you stepping out of your comfort zone” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Blog: What I learned from a month in Cape Town

We discuss some of the agency trends we can expect to see in 2023 and learn more about the Agency Growth Book and future planned events.  

Time Stamp

[00:00] Introduction

[01:37] How did Agency Events come about?

[03:31] Why create a new event and write a book focused on the agency world?

[06:40] Key themes covered in the 115-page book:

1. Excelling at new business
2. Creating new products and services
3. Obtaining operational excellence
4. Technology
5. Leadership & teams
6. Business planning until your exit

[09:21] Why being an entrepreneur and managing a team don’t always mix well

[12:00] What does succession planning mean? Not just selling your business

[14:55] Trends Baris spotted during the event and in his network

[19:48] Plans for additional agency books and agency events in 2023

[22:20] If you could back in time and give your younger self a piece of advice, what would it be?

Quotations

“Selling your business is not always the fairy tale you hoped for.” - Dr. Baris Onay

“The answers are not in the room you are in right now so get out and talk to people” Dr. Baris Onay

“Let’s not talk ourselves into a recession - it will cause your agency to make bad decisions” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Download your FREE copy of The Agency Growth Book
• Baris’ LinkedIn profile
• The Self-Running Agency book

In this episode, I share 6 tips on how to give difficult feedback.

Time Stamp

[01:20] We all have to give difficult feedback at some point or another

[02:05] Types of feedback you might have to give

[02:35] Never sugar coat your feedback if you want to be heard

[03:30] When should you give feedback?

[05:40] 6 tips/things to consider when giving challenging feedback

[09:14] Why you must consider where the other person is at and how receptive are they to receiving the feedback?

Quotations

“If you want to be heard, then never sugar coat feedback or use the sh*t sandwich approach!” - Rob Da Costa

“You always need to have 2 pieces of evidence when giving challenging feedback” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• The Self-Running Agency Implementation Group
• Take my brand new quiz to identify your top challenges and receive curated appropriate content

Time Stamp

[01:30] Trenton’s 15-year journey of starting and selling his agency

[03:45] The catalyst ‘moment’ to starting our own business

[04:05] The milestones and hurdles of growth

[06:24] The choice between being a freelancer and growing an agency

[06:46] How Trenton’s role changed during the growth of his agency

[10:30] How Trenton managed to delegate and ‘let go’

[13:04] The one clear lesson Rob learnt when running his agency

[14:00] The importance of having clear roles & responsibilities

[16:31] Why did Trenton decide to sell his agency?

[18:34] Don’t sell your agency when you are feeling worn out, tired and stressed

[19:25] The process for selling the agency over a 9-month period

[22:00] How Trenton negotiated a no ‘tie-in’ period

[23:40] 3 reasons why we don’t make a sale happen

[25:33] The importance of thinking about what’s next before you sell your agency

[26:00] The challenges of working for someone else!

{26:55] Why did you start an upskilling business?

[29:30] If you could go back in time and give your younger self one piece of advice, what would it be?

Quotations

“There is no manual or set of rules to growing an agency - you have to keep trying and flexing to find what works” - Trenton Moss

“Hanging out with other agency owners to learn and get advice is so invaluable” - Trenton Moss

“Alot of agency owners are control freaks so they find it hard to let go and delegate” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Trenton’s LinkedIn Profile
• Grow your agency with The Self-Running Agency

Time Stamp

[00:00] Intro

[01:00] Take my brand new quiz to provide you with specific curated content

[01:49] Why every agency should have a coach to ensure you are performing at your best

[02:21] The coaching market is completely unregulared - look for experience over qualifications

[03:10] Look for someone who has strong emotional intelligence and empathy

[03:20] Look for a coach that works within a specific niche (rather than a generalist)

[05:40] 10 questions to ask a coach when looking to hire some external help

[09:23] What can a coach help you achieve?

Quotations

“Sportsmen hire a coach to help them perform at their best - you should do the same for your business” - Rob Da Costa

“There is nothing more frustrating than being given academic advice that you have no idea how to apply to your agency” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Take the quiz to provide you with curated content
• Free Strategy Call

A fascinating discussion where I learned a lot. So grab a pen and paper, clear your schedule for the next 30 minutes and join me as we learn how to be super productive and create new habits in 21 seconds and also work ‘30-minute’ hours.

Time Stamp

[00:00] Intro

[02:10] How did Blaine get into the world of productivity? What were his ‘lightbulb moments’?

[04:30] Why did Blaine decide to become a work-from-home dad?

[06:50] How do you influence yourself? “Selfluence”

[07:35] How to get an hour of stuff done in just 30 minutes

[11:10] What do most people, at the end of their life, wish for? (hint: it's never more money!)

[12:10] How to we actually achieve the 30-minute hour?

[14:00] PDF - Plan - Delegate - Focus

[20:00] How to avoid the 90-minute hour!

[23:30] The importance of batching (single-tasking)

[27:16] How do we make sure we don’t fall back into bad time management habits?

[32:35] How to form new habits in 21 seconds rather than 21 days

[36:47] What advice would you give your younger self, just starting out in business?

Quotations

“What you think about you bring about” - Blaine Oelkers

“Which day of the year are you 3-10 times more productive? The day before vacation!” - Blaine Oelkers

“Never let a day end without planning the next day.” - Blaine Oelkers

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• BlaineTEDX.com
• 2023 Productivity eBook

Time Stamp

[00:00] Intro

[01:20] We are all time poor so we need to use our business development time carefully and be selective about what proposals you should agree to write

[02:04] Start by qualifying your leads carefully (which means having a clear niche and knowing who your ideal target customer is)

[02:56] The Sales Funnel - and where you should invest your time

[03:35] The 3-5 non-negotiable questions that must be answered before you agree to invest more time

[04:25] Use education based marketing content (rather than your time) to educate your audience 

[05:22] The importance of building a relationship with the prospect before responding to the brief

[06:05] Find out who the decision-makers are

[06:50] Get a date in the diary for a follow-up call BEFORE you send the proposal

[07:30] Get the audience involved in a pitch and bring the team who will work on the account

[08:17] Start your proposal by making it all about the client (not your agency!)

[09:17] SLOW DOWN TO SPEED UP!

Quotations

“Slow down to speed up - get your 3-5 non-negotiable questions answered BEFORE agreeing to pitch or write a proposal” - Rob Da Costa

“Use content on your website (rather than your time) to educate your audience.” - Rob Da Costa 

“In order to not be ghosted, get a date in the diary for a follow-up call BEFORE you send the proposal” - name

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Step-by-step Guide To Defining Your Niche (free ebook)
• How to Define Your Ideal Target Customer (free ebook)
• Writing the Winning Pitch or Proposal - Learn The 24 Tips For Writing Engaging Proposals And Pitches - (free ebook)

I'm excited to be joined by Nicky Billou today to talk about how to not only survive in a recession but also thrive and grow your agency

Nicky Billou is an author of several best-selling business books, a podcaster, a speaker and the co-founder of eCircle Academy.

Time Stamp

[00:00] Intro

[01:45] How can a small business grow and thrive when times are more challenging?

[04:45] Don’t run your business today like you did last year!

[05:15] Think about how you can be a guest on other people’s podcasts to reach a much bigger audience than you normally reach

[07:20] What practical examples can you share as to what businesses should be doing when times are tough?

[10:35] How to grow to £1m whilst working 10-20 hours less per week

[16:20] Be a specialist, not a generalist

[17:18] Charge appropriately based on value, not time and materials

[17:53] Invest in your most important asset - YOU!

[21:06] Have a way to stand out in the marketplace - become a thought-leader

[24:57] A story of servicing human beings not businesses

[30:35] Nicky’s advice to his younger self

Quotations

“The greatest successes in history have come from chaotic times” - Brian Scudamore

“Mindset is what separates successful businesses from failing ones - esp in a recession.” - Rob Da Costa

“Your clients are not buying into your services they are buying their way out of a problem” - Nicky Billou

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• https://ecircleacademy.com/
• The Self-Running Agency Implementation Group

I spent loads of time researching and playing with tools and I'm sharing my top 15 so you don't have to waste any time looking for best-to-breed tools and apps to help you run your business.

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[00:55] Let’s remove distractions and save time chasing shiny new objects. To help you achieve this I have put together my favourite tools and apps that support me to run my business to help you get laser focused in 2023.

[02:00] Kartra - the all-in-one platform that supports me in running my business

[04:30] WebinarJam and Everwebinar - to help you run live and on-demand webinars

[06:00] Loom - cloud-based video - to help you build more engagement with your audience

[07:12] FinalCutPro for more professional video editing software (with a steep learning curve!)

[08:00] Canva - for creating designs such as social media posts, YouTube Thumbnails, PDFs etc.

[08:50] ConvertKit for email automation/marketing

[10:00] Waalaxy for LinkedIn automation

[11:02] ReMarkable2 - eInk paper tablet to become paper-free. 

[12:20] Toby - Chrome app to organise my most frequently used websites/tabs

[13:07] Amazing Marvin - for daily, weekly, and monthly planning

[14:24] AddEvent - to make adding calendar bookings to your diary very simple

[14:58] ASANA - project management tool

[15:27] Thrive Architect for WordPress website management and design

[16:20] SurferSEO - for SEO improvement advice for non-techies

[16:57] Honourable mentions: Zoom, Google Drive, Xero

[17:10] My top 5 tools from my 2023 list

Quotations

“Do you want to buy best-of-breed products or an all-in-one platform?” - Rob Da Costa

“My reMarkable2 is a great example of a product doing just one thing but doing it really well.” - Rob Da Costa

“The tools you use in your business should be seamless and help you run your business more effectively.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Download your free tools & apps guide
• Kartra
• WebinarJam
• EverWebinar
• Loom
• FinalCutPro
• Canva
• ConvertKit
• Waalaxy
• ReMarkable2
• Toby
• Amazing Marvin
• AddEvent
• ASANA
• Thrive Architect
• SurferSEO

These are just some of the questions we get answered in this week’s episode with my guest, Chelsey Newmyer.

Time Stamp

[01:41] What are some of the common mistakes busy agency owners make when it comes to organising their time and prioritisation?

[03:40] Why you should start your day with just 3-5 tasks

[04:13] Why are so many small business owners poor at time management and prioritisation?

[06:31] 3 time management tips 

[08:12] How do we know how detailed our tasks should be broken down into?

[09:26] How do we estimate how long a task will take?

[10:53] How do you prioritise daily tasks?

[13:24] How to manage distractions

[16:30] Removing the excuses against removing distractions!

[18:13] Inbox management

[21:00] Juggling multiple projects

[26:38] Procrastination: what causes it and what can we do to overcome it?

[31:46] If you could go back in time and give your younger self a piece of advice, what would it be?

Quotations

“If you want more success managing your time then start by cutting your to-do list in half!” - Chelsey Newmyer 

“We underestimate how much we can do in the long-term and overestimate how much we can do in the short term” - Bill Gates 

“However long you think a task will take add 50% on top of that estimate” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Find Chelsey on Instagram @chelseyncoaching
• Chelsey’s Website
• Free eBook: Winning Back Time

Time Stamp

[01:45] A high-level overview of my year - how I achieve in 4 days what I used to do in 5 days

[04:06] My offering - don’t diversify if the market gets tough. How I narrowed down my offering to just 3 ‘products’

[05:10] How I changed the revenue model for my signature programme, The Self-Running Agency Implementation

[06:30] How we split our time across 3 pots

[06:53] How I have got more efficient in creating content (via batching)

[07:44] Doubling down on my email marketing (as you should be!) using the 80/20 rule

[08:47] 2022 was a year of simplification and consolidation

[10:38] Why I never rely on referrals (and you shouldn't either!) - especially in a recession

[11:50] A few things that didn’t work well for me - overcomplicating processes doesn't result in stronger outcomes

[12:58] Facebook and Google Ads haven't worked for me!

[14:25] The importance of learning from your mistakes

[14:45] Trends in the agency world in 2022

[15:30] Keep investing in your marketing in 2023

[17:22] Don’t rely on one source (e.g. referrals) for all your new business

Quotations

“The more niched and specialist you are the easier it is to attract ideal clients” - Rob Da Costa

“Never rely solely on referrals for your new business” - Rob Da Costa

“Consider how you can repurpose content rather than creating lots of new content” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• How I work a 4-day week (podcast)
• Value Pricing Free Guide
• My Group Coaching Programme

Watch the video version of this podcast episode:

• https://youtu.be/1hRpJaPF-a4

If that's happened to you or something you fear then you are not alone and that's what we're going to cover in today's episode of the podcast, so let's jump in with some practical tips on what you can do to start changing this.

Time Stamp

[01:00] How to delegate and let go (even if you don’t have a team today)

[01:40] A definition of a RESCUING manager v a SUPPORTIVE manager

[03:05] 5 Tips to stop being a RESCUING manager

[3:32] 1. It all starts with developing the right Mindset

[05:08] 2. Work on being a great delegator

[06:45] 3. Slow down to speed up - invest time in delegating and communicating clearly

[07:33] 4. Be a coach/mentor manager rather than a directive/telling manager

[08:31] 5. Have clarity around who is responsible for what tasks and develop clear roles & responsibilities

[09:45] If you keep RESCUING your team you will demotivate them and it will lead to staff retention issues

[10:49] Be the captain of your ship

Quotations

“Ask yourself if you are a rescuing manager or a supportive manager?” - Rob Da Costa

“Telepathy doesn't exist so make sure you delegate effectively.” - Rob Da Costa

“Be the captain of your ship, standing on deck, spotting the iceberg up ahead” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• 9-steps to delegation
• The Self-Running Agency Implementation Group

But that can be easier said than done!

So in today’s podcast, I am joined by Alex Schlinksy to discuss the 7 key systems you need to put in place to go from the freelancer trap to building a 7-figure agency.

Time Stamp

[01:40] What is the typical entrepreneurial journey - from starting out to freelancing to hiring, and what are some of the pitfalls you see along the way?

[04:18] 4 steps to hiring

[04:50] Mindset is such an essential part of the entrepreneurial journey

[05:50] Longevity and focus is key to your success

[07:30] Most things that happen in your agency on a day-to-day basis are business as usual, not a catastrophe!

[09:31] 7 key systems that focus on prospecting, fulfilment and retention

[10:37] System 1: Your operating system: The 80/20 principle

[10:54] System 2: Your A team

[11:02] System 3: Your KPIs (your monthly numbers)

[11:06] System 4: Sales

[11:10] System 5: Long-term retention

[11:48] System 6: Automated/delegated fulfilment

[11:54] System 7: Inbound ads

[12:55] How does the 80/20 principle apply to running an agency?

[14:39] Alex’s story of having open heart surgery at 29 years old!

[17:20] Stop offering ‘more’ and instead, apply the 80/20 rule based on your longer-term goals

[18:01] DEFINE, DESIGN & DO

[20:43] Keep your vision and goals simple

[21:25] Digging into System 6: Auto fulfilment

[23:20] Focus on your strengths and delegate the rest

[27:41] Document your processes

[28:13] System 7: The fastest way to consistently grow using ads

[31:42] Does this ad strategy work for B2B?

[34:39] If you could go back in time and give your younger self one piece of advice, what would it be?

Quotations

“If you want to grow your agency then be comfortable in the uncomfortable” - Alex Schlinksy

“Ask yourself not ‘will they do it as well as me?’ but ‘will they do it well enough?’” - Rob Da Costa

“If your goal is to make more money but you are not clear WHY, then you will sacrifice a lot, including your mental health in order to get there” - Alex Schlinksy

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Alex’s website
• Group Coaching Programme: The Self-Running Agency Implementation Group

Time Stamp

[01:38] How to break your year plan into daily calendar entries

[02:45] When planning your day put times by each task rather than just work through your list from A-Z

[03:37] Prioritise your day by doing the hardest things first (not last!)

[04:30] Plan your day in 30-minute chunks and don't underestimate how long tasks will take!

[05:19] Overestimate how long tasks will take (to cope with the unknowns that will invariably happen)

[06:20] Block out time in your diary that is uninterruptible

[08:30] Physically cross out tasks as you complete them

[08:55] Your daily goal should be to cross off all tasks

[09:40] Aim to start and end your day in the same way every day - your morning and evening rituals

[10:50] Set your big goals for the week (by looking at your monthly plan)

Quotations

“When planning your day, always strive to do the hardest things first” - name

“Your daily goal should be to cross off all tasks rather than carry any over.” - name

“We overestimate what we can do in the short term and underestimate what we can do in the long term” - Bill Gates

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Amazing Marvin List Manager
• Ep 101 - my favourite productivity hacks
• The Self-Running Agency Implementation Group

So make sure you tune in because Rob and David have some incredibly valuable tips to share with you in this episode.

[1:07] David discusses his background and how he ended up creating and building The PPC Machine. SEO and PPC (pay-per-click) have changed significantly over the years and The PPC Machine has to ensure they keep up to date so they are able to help their clients the best they can.

[4:58] How can you as an agency use pay-per-click to generate more leads? David shares some very handy tips and different approaches you can take to save money but keep results coming in. He also reminds us of the importance of sharing value-added content with your audience to help ensure that they come back to you, when they are ready to buy.

[8:11] Is it a good idea to stop running PPC when your site's SEO kicks in?

[11:46] Why should we outsource PPC when surely we can just do it ourselves? David discusses some interesting points about Google and how setting up a campaign can look easier than it actually is (more money for Google, less money for you!)

[14:42] Rob and David discuss the value of focusing on your own speciality and delegating areas you are not an expert in. 

They discuss the different approaches you can take including delegating internally and using a mentor to provide support to upskill.

[17:15] How can we compete with our PPC competitors without paying out ridiculous amounts of money each month?

[19:30] Businesses need to remember that PPC leads can be very different to more traditional leads, as they tend to come in at the very top of the sales funnel (i.e they don't know anything about you). David tells us how he helped a Dental practice change its approach with PPC leads to turn more of them into new clients.

[21:30] The PPC industry is always changing. David predicts what he thinks is going to happen in the next few years.

[24:24] How and why did David and PPC Machine choose their niche? 

[34:01] How can we find out more about the PPC Machine?

Subscribe & Review

Are you subscribed to my podcast yet? If you're not, please do

so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people

to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

 Use links mentioned in this podcast

• PPC Machine website
• David Miles LinkedIn
• Case Study

There are so many reasons you need to have a clear vision, strategy and plan for your agency. But the process can get overly complex, end up not being helpful and can feel like a ‘tick box’ exercise.

Yet hands down, the biggest thing that held me back from growing my agency as fast as I wanted whilst feeling in control, was not being clear enough about where the business was headed.

It wasn’t that I had no idea what I wanted – it’s just that no one ever told me how crucial it was to have an exact destination in mind when setting out to grow your agency.

And without that vision, it can be easy to feel lost, directionless and demotivated.

Time Stamp

[01:21] Why you need to have a clear vision, strategy and plan for your agency

[02:44] The importance of having a proactive plan to drive your business forwards

[03:15] Focus on putting the infrastructure in place to create a platform for growth

[03:45] Likening your vision to a journey - what could possibly go wrong?!!

[05:20] Create a plan for your agency in the same way you would map out a journey

[05:40] Start with your longer-term vision and work backwards

[06:15] Never cast a plan in stone but instead update it on what you know today that you didn’t know yesterday

[06:58] The way to break your bigger vision down into tangible action steps 

[09:00] Don’t let external factors drive the direction of your agency

[09:28] Bring your team along with you - a situation to avoid

[11:45] Ideas to keep your plan alive

Quotations

“Without having a clear vision, you can feel lost, directionless and demotivated” - Rob Da Costa

“Never cast a plan in stone but instead update it on what you know today that you didn’t know yesterday” - Rob Da Costa

“Your business vision and plan is so much more than just a finance plan” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Delegation Guide
• The Self-Running Agency Implementation Group

Time Stamp

[1:17] Let’s start by welcoming Marcel Petitpas, our guest for today’s episode. He is the founder of Parakeeto, which aims to help agencies become more profitable. Parakeeto is a software platform that helps users to create data-driven estimates.

[1:51] The importance of focusing on agency pricing and profitability.

[4:18] At what stage of an agency’s growth should they start implementing time-tracking systems? 

[6:55] The importance of understanding your business processes.

[8:05] Pitfalls and tips to early prospect discussions

[13:55] How to maximise the profitability of a project

[16:18] How to calculate Adjusted Gross Income (AGI)

[18:47] What are key metrics for agencies to look at? Differentiate between Gross Margin and Average Available Rate.

[25:04] How to make team members more commercial

[28:27] How to implement the Agency Profitability Flywheel in your agency

[33:05] A business paradox: Slow down to speed up

[33:43] What are the best strategies to raise your prices

[35:25] The ideal approach for value-based pricing.

[36:00] Word of advice: “Say YES to things that scare you!” 

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Connect with Marcel Petitpas 
• www.parakeet.com
• Agency Profitability Flywheel
• Agency Profitability Toolkit
• The Agency Profit Podcast
• The Self-Running Agency Book
• The Agency Selling System
• Get in touch with Rob at robert@dacostacoaching.co.uk

But often we pay the price both before we go on holiday (with a mountain of work to get through) and when we get back (with a ton of work to catch up on) and if we are not careful, all the goodness from the break disappears.

Time Stamp

[01:23] The importance of self-care and taking time away from the office to re-energise

[02:10] Why do we often get sick when we go on holiday?

[02:55] Prep for taking a holiday: Batch creating content to minimise stress both before you go and when you get back from holiday

[04:51] Work with a VA to keep things running whilst you are away (e.g. client enquiries, social media, inbox management)

[05:24] Communicating with clients and putting good boundaries in place

[06:00] Whilst you are on holiday try and be present and have a ‘digital detox’ - extract your phone from your hand!

[06:48] Plan your holidays around your quieter times (esp if your business is seasonal) which will mean you worry less whilst you are away

[08:12] Put your Out Of Office on and redirect your emails and prep your team

 Quotations

“Batch producing content means you keep your head in the zone and are much more efficient” - Rob Da Costa

“Be present on vacation by having a digital detox” - Rob Da Costa

“Take your mind as well as your body on vacation!” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Batching content/productivity podcast
• Let me know if this is the type of content you enjoy - drop me an email: robert@dacostacoaching.co.uk

Timestamp 

02:00 Introduction to today’s guest, Julia Chanteray

02:17 How Julia’s business is changing and starting Adventures IN Products

02:54 Let’s start with the typical journey a business owner goes on and the roadblocks they hit along the way, and how it can easily get out of control!

06:40 What are the 2nd set of stumbling blocks as the agency starts to grow?

08:40 The importance of the business owner ‘getting out of the way’

10:18 Why have you decided to specialise to help businesses productise?

10:40 What does productising your business mean?

12:34 Can you give us some examples of a productised business?

15:50 You are either a PRODUCT business or a RELATIONSHIP business

16:54 Tell us about your programme and some of the members who have joined.

19:25 How do you work out what your product should be?

21:04 How to avoid shiny new object distractions

21:44 What are the biggest challenges people have on their productisation journey?

23:08 You can take a horse to water, but you can’t make it drink!

24:29 There is no such thing as passive income

25:30 A typical member who is part of Julia’s programme

26:45 If you could go back in time and give your younger self, just starting out in business, a piece of advice what would it be?

Quotations

“If you are clever, you start building some kind of product that breaks the relationship between how they spend their time and how they make their money” - Julia Chanteray

“As a coach, you can take a horse to water but you can’t make it drink!” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Adventuresinproducts.com

We are surrounded by lots of supposed 'experts' telling us how easy it is to win new business, yet most agency owners don't find that to be the case.

Hopefully, you know that you can't solely rely on word of mouth and referrals, which is not a strategy. This is especially true in a recession.

Time Stamp

[01:09] How not to use LinkedIn and be annoying!

[01:55] The importance of building KNOW, LIKE & TRUST (build EMPATHY, CREDIBILITY and TRUST)

[03:35] It starts by having a clear niche and understanding exactly who your ideal target customer is 

[03:59] Start by building empathy - showing your audience you understand them

[04:30] Next build credibility by showing them you have solved their challenge before

[05:23] Build trust by showing your audience how you can help them 

[06:00] At this stage you can start having the sales conversation and map out the journey of building EMPATHY, CREDIBILITY & TRUST in your marketing

[07:10] Why cold outreach doesn’t work

[07:40] KNOW, LIKE & TRUST 

[08:43] Focus your marketing on SERVING (80%) more than SELLING (20%)

[09:11] Be client-centric: Map your customer’s journey onto your website

Quotations

“When someone is buying your product or service they are actually buying an outcome and a transformation from being in pain to not being in pain” - Rob Da Costa

“Map out the journey of EMPATHY, CREDIBILITY & TRUST to your marketing” - Rob Da Costa

“Focus 80% of your marketing on SERVING and just 20% of your outbound comms on SELLING” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Niching Guide
• Defining your ideal target customer

My most read blog is called ‘Being a Busy Fool'. It clearly resonates with a lot of people, and it's also obviously a search term that a lot of business owners are typing into Google!

After all, we can all be really busy run ragged servicing clients, trying to catch our breath whilst recognising that we are not doing many of those ‘running the agency’ type tasks such as planning for the future, focusing on business development and so on because we are so stuck on the client service hamster wheel, just trying to keep up with client demands. Sadly this results in us being busy fools and, quite frankly, staying poor.

In today’s podcast, I dig into the cause of this and give you some ideas to start solving it. 

Time Stamp

[01:27] There should be a direct correlation between how busy you are and how profitable you are. If not, here are some reasons why

[02:17] Over-servicing: an agency pandemic!

[03:06] The importance of measuring time internally (which is different to selling time to clients!)

[04:10] Putting the right systems in place to measure capacity and efficiency

[05:06] Translating a brief into internal allocated time

[05:50] Getting your team members to self-manage using RAG

[07:22] Taking a strategic view on over servicing

[07:45] Say YES or NO to a client when they ask for more

[08:28] When time recording falls

[09:56] Explaining WHY to your team

[10:33] Don’t use an ‘admin other’ task in your time recording system

[11:29] The cultural implementation of not overservicing by implementing time recording

[12:26] Identifying skills gaps and training needs

[13:45] The sooner you implement this the easier your journey of growth will be

Quotations

“You have to track time internally to measure efficiency, capacity and profitability.” - Rob Da Costa

“You will never know if you are profitable with a client unless you track your time.” - Rob Da Costa

“The sooner you implement time recording, the easier your journey of growth will be” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts (How to leave a review on Apple Podcasts)

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Productivity Cheat Sheet
• Time Recording Systems to look into:
• Harvest
• Streamtime
• Toggl

What is the difference between an agency that thrives in a recession and one that just scraps by?

These questions and more are answered in this broad-ranging discussion in today's video. And I'm really excited to have with me, Ollie Duffy-Lee, who is the founder of the Authority Agency, the growth agency company that supports agencies with their business development strategies.

Time Stamp

[01:45] What should agencies be focused on right now as we are heading towards a recession?

[02:35] Why you should never rely on referrals for new business - especially in a recession

[03:55] Focus on client retention and stop expecting instant gratification

[07:43] What are some of the smart non-negotiable strategies an agency must put in place?

[09:02] Build a personal brand around you, the founder 

[10:00] If we are not focused on lead gen how does the sales funnel look?

[12:50] The importance of building and nurturing your email list

[15:25] How to manage clients and your business during a recession

[17:40] Don’t talk yourself into a recession!

[19:00] Ask yourself “does my client see us as a safe pair of hands (a brief taker) or a strategic partner (a brief maker?)”

[19:45] What does an agency need to do to be seen as a strategic partner by its clients?

[21:06] What internal changes should an agency make in a recession?

[22:23] The importance of knowing your data and metrics

[23:43] How big a financial buffer should you aim for?

[26:35] Ollie’s business advice to his younger self

Quotations

“If you want to retain your clients be a ‘brief maker’ not a ‘brief taker’” - Ollie Duffy-Lee

“If someone says NO to buying from you TODAY, it doesn't mean they won’t buy from you TOMORROW” - Rob Da Costa

“I am a big believer on BRAND over LEAD GEN - focus on being in ATTRACT mode rather than CHASING mode” - Ollie Duffy-Lee

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! How to leave a review on Apple Podcasts

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Ollie on LinkedIn
• More info on Dean Jackson

In today’s podcast, we dig into the phrase “it's lonely at the top” and explore what we can do to ensure we, as agency owners, do not feel isolated or alone.

Time Stamp

[01:20] Why is it lonely and isolating for agency owners?

[03:00] The value of The Self-Running Agency Implementation Group

[05:06] The severe consequences of going it alone

[05:43] Putting a senior leadership team in place

[06:11] The impact of negative feelings and thoughts

[06:45] Do not compare yourself to others it is not healthy!

[07:50] Surround yourself with smarter people than you!

[08:11] You don’t have a point to prove and you don't need to be ‘superman’ or ‘superwoman’ - so ask for help!

Quotations

“You are not admitting defeat if you ask for help, but rather, showing strength” - Rob Da Costa

“People join a group coaching programme for the content but stay for the community” - Rob Da Costa 

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• The Self-Running Agency Implementation Group
• How to leave a review on Apple Podcasts

Simon also discusses why 90-day ‘sprints’ are the right length to plan, focus and deliver.

Time Stamp

[02:00] The typical journey of a founding agency owner - Phase 1 is up to £35k and the focus should be operations and sales (build a conversion machine), and phase 2 is beyond £35k where the focus switches to marketing and branding

[03:55] Simon’s dream of having a TED Talk and why that was the wrong focus

[04:45] Advice on getting through to phase 1 - there are two bottlenecks: 1. The ego of the founder. 2. Your sales approach (farming v hunting)

[07:45] Recognise your clients don’t come for you but they come for the solution (to their problem) and the process you offer

[10:00] The best sales strategy for phase 1. A simple strategy that never changes

[11:00] The 4 parts of a business: marketing, sales, operations and managing these parts

[12:50] Never charge for time at the end of a project but instead, for results upfront

[14:50] Derisking a client picking you to work with

[16:05] Why is 90-day the right length to plan for?

[17:07] Keeping each sprint simple - there should be 1 vision and 3 goals in each 90-day sprint

[18:07] What is the success rate of doubling your revenue in a 90-day sprint?

[18:54] What could stop someone from hitting this goal?

[22:15] The importance of keeping your plans agile and reacting to the data in the dashboard

[23:15] The 3 habits that a successful CEO must have

[25:54] If you could go back in time and give your younger self a piece of advice, what would it be?

Quotations

“You, the agency owner, becomes the bottleneck to growth because you are limited by your time.” - Simon Severino

“For every skill, the owner brings to get their agency started they quickly become the roadblock unless they can get out of the way.” - Rob Da Costa

“Focus on the 5% that is in your control and not the 95% that isn't!” - Simon Severino

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! How to leave a review on Apple Podcasts

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Strategy Sprints Book
• Strategy Sprint Tools
• Simon’s YouTube Account
• The Self-Running Agency Implementation Group

Let's cast our minds back to the reason why we started our own agency - we wanted CONTROL, FLEXIBILITY and FREEDOM. All things we didn't have in our 9 to 5 job.

Yet as we grow, the need for control ends up being at the expense of flexibility and freedom - indeed all of our clients want us to work on their accounts and our staff (if we have any) are dependent on us to make all the big decisions and often frustrate us because they lack initiative.

No matter what you have tried you feel like you constantly take one step forwards and one back.

It doesn’t have to be this way!

And that's why I created The Self-Running Agency Group to support you to grow in a sustainable and profitable way and put the systems in place to ensure no more feast or famine.

Click here to read more about the Group

Listen to what some of the members have to say about their experience in the Group

But at the end of the day, there are only four foundational areas you need to focus on to build a robust agency that you can then start scaling using three advanced strategies. So that is what we are digging into today.

Time Stamp

[01:10] The dangers of chasing shiny new objects

[01:56] The 4 agency foundations:

[02:19] Foundation 1: Knowing your audience - the importance of having a clear niche

[04:29] Foundation 2: Creating a clear living roadmap for your agency

[06:27] Foundation 3: Build a repeatable marketing system to generate a consistent flow of new leads

[07:45] Foundation 4: Convert your leads into loyal clients

[09:48] Growth 5: Client retention: How to maximise the value of existing clients

[10:15] Growth 6: Growing your team to get work off your plate

[11:24] Growth 7: Getting work off your plate and make yourself redundant!

[13:10] Join me on my FREE LIVE Masterclass: Elevate Your Role to CEO

[15:00] Avoid being a busy fool and focus on the things that move the needle

Quotations

“In a recent poll I ran, 68% of respondents said they had one niche and 32% had several” - Rob Da Costa

“Make sure you focus your limited time on the hot prospects and not the time wasters.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• FREE LIVE Masterclass: Elevate Your Role To CEO
• The Self-Running Implementation Group
• Niching Guide
• LinkedIn Content Strategies Podcast

Time Stamp

[01:05] We all aspire to build an agency that is less dependent on us yet most never achieve it. Why is that?

[01:30] The typical journey of an agency owner in their first 5 years

[03:48] 5 areas to building a scalable agency

[04:08] 1. Having a GROWTH mindset rather than a FREELANCE mindset

[05:46] 2. The importance of having a clear plan for your agency

[07:48] 3. Hire the best/most expensive people you can afford who can take work off your plate

[08:58] 4. Put a robust client management process in place so all clients have a consistent experience when working with your agency

[09:36] 5. Robust documented and scalable systems are crucial to creating a platform for growth

[12:10] These 5 strategies create a solid foundation for growth and enable you to step away without fear of things falling apart!

[12:47] Join me on my FREE LIVE Masterclass: How to be the CEO of your agency 

Quotations

“If you don’t have a clear plan you will go around in circles taking one step forwards and one back!” - Rob Da Costa

“If you want to scale your agency you need to document all those core processes that are intuitive to you and in your head!” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Save your seat for my Masterclass, How to be the CEO of Your Agency
• Ep 95 Developing an Entrepreneurial Mindset
• How to leave a review on Apple Podcasts

So let's dig into this in today's podcast and outline 8 strategies you MUST focus on to ensure this doesn't happen to you.

Time Stamp

[01:13] Info about my brand new free live masterclass: How to be the CEO of your agency rather than a lowly paid employee

[01:52] Why do most people start their own agency?

[02:26] The need for control

[03:15] Getting stuck on the Client Service Hamster Wheel of doom

[03:27] How an agency typical grows

[04:45] My journey as an agency owner

[06:36] Start with a clear business plan

[07:03] Hiring the best staff you can afford

[07:38] Invest time in developing your team to be great client managers

[08:06] Document your Standard Operating Procedures

[08:53] Why you should hire a marketing person rather than a business development exec

[09:32] Put a scalable repeatable marketing system in place

[10:32] Create a senior leadership team as soon as you can and delegate responsibilities to them

[11:22] Focus on your strengths - your ‘superpower’

[12:32] You don’t have to be tied to your business 24/7 - just implement the 8 steps outlined in this podcast

[12:50] Learn more in my free masterclass at dacostacoaching.co.uk/ceo-masterclass

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Save your seat on the FREE Masterclass: How To Be The CEO of Your Agency

So that's what I am focusing on in this week's episode of the Agency Accelerator podcast. And to do that I am going to share my own story of when I ran my agency and suggest a few changes you can make so that you don't feel everything sits on your shoulders and you're not permanently stuck in client service mode on the “Client Service Hamster Wheel of Doom”.

Time Stamp

[01:31] Why did we start our own agency? And what happens over the first year?

[02:00] The risks of organic growth (without a plan)

[03:30] My story into agency life of building a 25-person agency

[04:34] The consequences of a lack of a plan

[05:00] Taking control of your agency: being in control of your destiny and not letting external factors dictate the direction of travel

[05:51] What is your ultimate goal for your agency?

[06:53] Make time to deliver your plan by stepping off the 'client service hamster wheel of doom'!

[07:30] Creating strong boundaries with your clients

[07:48] Changing your mindset

[08:26] Splitting your time across 3-time pots: REVENUE, STRATEGY & ADMIN

[11:09] You need to act and behave like the CEO of your agency, not a lowly paid employee

[11:40] The need for control can be disastrous

[13:31] One of the keys to being the CEO is to put a team in place

[14:21] Recognise where you are today and what changes you need to make 

Quotations

“If you want to run a successful agency you need act and behave like the CEO of your agency, not a lowly paid employee” - Rob Da Costa

“You need to focus on your “superpower” that is the tasks only you can do” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Time Split Calculator
• How to leave a review on Apple Podcast

I am joined by Mark Young, author of the book ‘Date Your Clients” to dig into this further.

Time Stamp

[01:45] How did the title ‘Date Your Clients’ come about for your book?

[07:07] The first prospect meeting 

[08:00] Consider the first impressions at your first meeting

[10:35] How do we move a prospect along the customer journey - to close the deal?

[14:30] Don’t just chase money! Focus on fit first

[15:30] The importance of trusting your instincts

[16:20] Advice on keeping and growing existing clients

[21:10] Building equal partnerships with clients (rather than the imbalanced customer-supplier relationships)

[22:00] What can we do to bring relationships back on track?

[27:30]The importance of balanced feedback

[28:27] If you could go back in time and give your younger self, just starting out in business, a piece of advice, what would it be?

Quotations

“Any time you are dealing with a human you are dealing with emotions, needs and values - just like in business” - Mark Young

“Make your first meeting all about the client, not about you!” - Rob Da Costa

“If you only chase the cash you will always make bad business decisions" - Mark Young

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Date Your Clients Book
• mark@dateyourclients.com
• Ryze Agency
• Free Client Management Guide
• How to leave a review on Apple Podcasts

If you are thinking "I don’t have enough time to focus on the future of my agency because I am too busy servicing clients” then I want to help you out so listen on!

Time Stamp

[01:30] The consequences of being in ‘client service mode’ all the time

[01:49] Serving clients is in your comfort zone but that keeps you away from other crucial areas

[02:35] The consequences of over-servicing clients

[03:20] Differentiating yourself based on pricing or promised service levels becomes a race to the bottom

[03:50] Running a high service-level agency

[04:40] How much should you be willing to over-service clients by?

[05:09] Building strong boundaries with your clients

[05:22] How to get your boundaries right from the start

[05:57] How to say YES and NO to clients

[07:15] How to reset expectations with clients

[08:00] How to structure your week to maximise focus and efficiency

[09:08] Blocking out time in your diary and sticking to it!

[10:09] Challenging your mindset and beliefs

[10:30] When should you hire additional resources?

[12:00] Being resilient and in control

Quotations

“In the early days, we naturally gravitate to what we're good at, which is usually servicing clients but if you avoid other crucial areas you are heading for an iceberg” - Rob Da Costa

“Going the extra mile is not a great value or USP and is not the way to differentiate yourself from the competitors” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Winning Back Time - FREE Guide
• The Self-Running Agency Membership
• How to leave a review on Apple Podcasts

We talk about why agencies are not great at doing their own marketing, why your marketing plan should not be a 12-month plan and why you must find a clear niche.

Time Stamp

[01:40] Why are so many marketing agencies so bad at their own marketing? It’s the ‘cobbler’s shoes’ and they are so busy in the day-to-day that their own marketing goes by the wayside

[03:16] The consequences of not focusing on marketing consistently

[04:20] The fundamentals: understanding your target market, your message and your plan to get that message in front of your audience

[05:40] The dangers of shiny new objects

[06:05] What is your advice to someone who is targeting a very broad audience and trying to be a generalist?

[08:30] How would you advise someone to establish their own niche? The 3 questions to ask

[11:39] How do you get your messaging right so it resonates with your target customer?

[14:07] Features, advantages and benefits

[14:45] Focus on the OUTCOMES, not the TACTICS

[15:20] Building a plan to get in front of your ideal target audience - use a 90-day sprint rather than a year-long plan

[17:25] Ensure you know how to measure the success of each marketing strategy

[19:40] The system of word-of-mouth and referrals

[20:50] The mistakes so many agency websites make

[23:20] What types of tactics work today?

[25:06] What is the one piece of advice you would give your younger self?

Quotations

“In the absence of a plan, everything looks like an opportunity” - Tim Fitzpatrick

“The more niched you are the easier it is for your to find your ideal target customer but perhaps more importantly, for them to find you” - Rob Da Costa

“The fundamentals lay the foundation but they are so easy to overlook” - Tim Fitzpatrick

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Rialto Marketing Website
• Tim’s LinkedIn profile
• Free Niching Guide
• How to leave a review on Apple Podcasts

Now, admittedly, those two priorities have switched because as I record this episode there is a huge global skills shortage which the agency sector is not immune from. 

But new business is never far from people's minds because they want to avoid feast or famine in their agencies. So that's what we're digging into today by discussing 4 strategies that the agency owner (even if you are a freelancer) must focus on to deliver a consistent pipeline of ideal new clients.

Time Stamp

[01:14] The 2 biggest challenges for agency owners right now

[01:48] 2 key reasons agencies lurch from feast to famine - a story of the wrong focus!

[02:46] What happens when your agency is in a place of famine?

[04:07] 4 tasks that YOU must focus on to avoid lurching from feast to famine

[04:41] Focus area 1: Building your brand with passion

[05:55] Focus area 2: You are the best person to be heading up your new business strategy (because you see the bigger picture, understand your business and will be passionate about it). Remember that the best new business strategies deliver in the medium to long term so get started today if you want to see a return!

[07:15] Beware of Shing New Objects!

[09:02] Focus area 3: Planning for the future. You are the captain of your ship so make sure you are steering your ship in the right direction and make sure you allocate time to do this every month.

[10:11] Focus area 4: Running your agency to ensure your well-oiled machine operates efficiently (which means managing the team, admin, finance, systems & processes etc.)

[11:00] What happens if you agree with the above but are completely stuck in ‘client service mode’?

[11:10] Get better boundaries and work on your mindset

[13:00] Apply the above to avoid being in ‘famine’ - it's not a great place to be!

[13:44] Challenge your thinking to apply today’s podcast advice

Quotations

“You must focus on your SUPERPOWERS - the tasks that only you can do” - Rob Da Costa

“It doesn't matter about the great work you do if no one knows about you!” - Rob Da Costa

“The best new business strategies deliver in the medium to long term - so get started today!” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Ep 69 - 7 strategies to avoid feast or famine
• New Business FREE Masterclass
• FREE New Business Resources
• How to leave a review on Apple Podcasts

Time Stamp

[01:12] What are the biggest challenges you see in HR right now?

[03:15] How do we replicate an office environment/team/culture for remote workers?

[06:10] Are there any tools or software to help with remote working?

[08:30] Key considerations when recruiting new staff

[10:55] What are your views on using recruitment agencies?

[14:34] The importance of doing your research on candidates before the 1st interview

[15:20] What are the base line legal responsibilities an employer needs to put in place for an employee?

[17:09] What should an employer put in place for a freelancer?

[17:55] The risks of IR35

[19:29] Where do I get contracts and legal docs?

[20:37] Advice on dealing with performance management issues and probation periods

[23:36] Address issues way before the 2 year mark (when employee rights kick in)

[24:40] The risk of a ‘family’ culture

[24:51] What is your view on extending an employee’s probation?

[26:46] The risks of keeping an underperforming member of staff

[27:18] What advice would you give your younger self just starting out in business?

Quotations

“You must ensure that marketing and HR are aligned” - Lynda Goncalves

“When it comes to recruitment, you either have TIME or MONEY - so consider carefully about how you go about recruiting” - Rob Da Costa

“Document everything - if it isn't written down it didn't happen!” - Lynda Goncalves

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“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Useful links mentioned in this episode:

• Sussex HR website
• Lynda on LinkedIn
• ACAS website

So that's the topic of today's episode of the podcast - how to get more efficient with your time.

Time Stamp

[01:35] A story about my week and what happens when you don’t plan and block out time

[02:17] Letting external factors determine your week - leading to a feeling of being out of control

[03:00] Dividing your time against REVENUE, STRATEGY & ADMIN

[04:10] How to split your time - what happens when you get it wrong

[05:49] The ideal split of your time (for an agency owner)

[06:40] My free time recording tool to support you to move toward your ideal time split

[07:24] How to use time blocking to effectively manage your diary

[08:00] The importance of knowing exactly what you will do when you have strategy time in your diary

[09:11] Don’t let external factors dictate your direction of travel

[09:44] Always overestimate how long a task will take and build a buffer for all the things that might happen (that you can't plan for)

[10:00] The importance of focusing on your ‘superpowers’

[10:55] What is a task worth? What is your notional hourly rate?

[11:47] How do I manage over-demanding clients? Protecting your boundaries

Quotations

“Make sure you always schedule your time and know exactly what you are going to do in that time block” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Your FREE Time Pot Time Split Tool
• The Self-Running Agency Membership
• 
  

If you're anything like most other agencies, then you are finding it particularly difficult to attract and retain great talent.

So we're going to unpack that, exploring the 7 needs of an employee and the 7 needs, therefore, of a candidate.

And to do that I am joined once again by Rory Spence from the WOW Agency.

Time Stamp

[01:03] Key findings from the recruitment & retention Bench Press Report

[03:12] What are candidates looking for in the agency they choose to join?

[03:55] Only 33% of agencies have a strategy to deliver a great candidate experience during the recruitment process

[04:29] What does a great candidate experience look like?

[07:30] Best routes for recruitment - should you use recruitment agencies?

[12:30] What is the best process to recruit and how should it be structured?

[14:52] In-house vs remote working - 39% of agencies ask staff to be in the office 1-2 days a week

[18:00] 82% plan to keep an office

[18:30] 71% of agencies are recruiting remotely

[21:25] The 7 needs of a candidate

[21:40] 1: Purpose

[22:50] 2: An exciting vision

[24:55] 3: Leadership

[26:30] 4: Team

[27:40] 5: Progression

[29:27] 6: Flexible working

[33:39] 7: An empowered culture

[35:45] View recruitment as a strategy, not a tactic - so think about the recruitment process & onboarding strategy

[36:11] Think about how you recruit and how your current process can be refined

Quotations

“If you can address the 7 needs of a candidate, you will be able to attract top talent” - Rory Spence

“When you have recruited, it not the end of the problem, it’s the start of the solution” - Rob Da Costa

“39% of agencies ask staff to be in the office 1-2 days a week” - Rory Spence

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Ep 102: Pricing Strategies with Rory Spence (Part 1)
• Ep 104: Regional Agency Benchmarking with Rory Spence
• Ep 103 Why And How I Work A 4-day Week
• 2022 BenchPress Reports
• Contact Rory
• Start with WHY (book) - Simon Sinek

Time Stamp

[02:00] 2012 - my first adventure into the online world - and rude awakening!

[02:39] The first course I created (and it was a complete flop!)

[03:17] My 2nd course on sales and marketing (which also flopped)

[03:55] The 2 key lessons I learned after 2 flops (get clear on my niche and validate first)

[04:33] The importance of pre-selling your course or ideas before you start developing it

[05:03] The first course that (accidentally) was successful

[05:54] There is no such thing as passive income!

[06:26] Why I created my first online Mastermind programme

[08:06] Online content opens up an audience that I couldn't reach before

[08:26] Using Jobs to Be Done interviews to really understand your target audience’s needs 

[09:08] The concepts behind The Self-Running Agency 

[09:42] How the Self-Running Agency has morphed into a membership programme

[10:46] The time and money I wasted learning my lessons

[11:00] Why I use Kartra for hosting my programmes

[11:35] The number 1 way I market and sell my online programmes

[11:35] Focus on going deep with one or 2 courses, don’t go wide with lots of courses!

Quotations

“For anyone wanting to launch into the online world, go and talk to your audience and validate your idea first before you invest any time in developing your idea” - name

“There is no such thing as passive income - for every sale you make there is a ton of work needed behind the scenes” - name

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Kartra for hosting your business (link for a free 14-day trial)
• The Self-Running Agency Membership
• Build Nurture Convert Email Marketing Course
• Contact Rob: robert@dacostacoaching.co.uk

We also discuss a unique marketing strategy that they're using that is resulting in them winning more business and why John believes that owner-managed agencies will always perform better than agencies that are sold off.

Time Stamp

[01:01] Why broadening out your niche is a mistake

[01:25] How Higginson found their niche (in the plastic-free market)

[03:01] Concerns about being too niched

[03:39] Working with me gave John the confidence to be niched and win more business!

[04:39] What are the clear benefits of having such a clear niche?

[05:49] What advice would you give to someone who is scared to niche down?

[08:04] Were you able to increase your prices because of your niche?

[09:34] Do you look for staff that have experience in your niche? What are the core attributes you look for?

[10:53] Why did you launch your own magazine?

[14:22] An example of persistence in your marketing to win business

[15:19] The importance of taking a “value-first” approach in your marketing

[15:43] What does the future hold for Higginson Strategy?

[16:30] Why John never wants to sell his agency but rather build his own Self-Running Agency

[18:00] The reality of trying to sell a service-based business

[19:01] Why founder-led agencies are better agencies

[21:46] What advice would John give his younger self, just starting out in business?

Quotations

“Receiving targetted inbound enquiries with clients saying ‘they want to work with you’ is a key benefit of having a clear niche” - John Higginson

“You don’t need to fear losing clients if you niche down (you can still win clients outside of your niche)” - John Higginson

“Everyone’s roadmap is their own roadmap - there is no right or wrong way to grow your agency” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Higginson Strategy Website
• Your free guide to Niching
• Build your own Self-Running Agency

I love using this term because it perfectly encapsulates the scenario where you’re so busy servicing clients that you’ve got no time to breathe let alone focus on the future of your agency! When we are permanently stuck in 'client service mode' we can’t see the wood for the trees, so it’s an important topic that most agency owners find themselves stuck in at some point.

If you want to grow, then you need to find a way to stop it and step off!

Time Stamp

[00:45] The downside of ‘going the extra mile’

[01:39] The importance of stepping off the client service hamster wheel of doom (CSHWOD)

[02:20] 7 Ways to get off the CSHWOD 

[02:32] 1. ​​Create a respectful partner/partner relationship with your clients rather than an imbalanced customer/supplier relationship where you become the person at the bottom of the food chain

[02:58] 2. The importance of good boundaries

[03:07] 3. Regularly review your scope of work with clients 

[03:26] 4. Be a consultant at all stages of your relationship with your clients

[04:00] 5. New ways of saying YES or NO to clients

[05:46] 6. Schedule and block out time in your diary that will never be available to your clients

[06:46] 7. As you grow make sure you have a really solid account management team beneath you who cannot only deliver great work but also can manage and communicate effectively with clients

[7:09] How Simon Isaac from Capsule Marketing has extricated himself from client work

[8:26] How you should be splitting your time 

Quotations

“Change your mindset to thinking about how much time you have available for client work and what is the most important use of your time - because it should be planning the future of your agency” - Rob Da Costa

“No matter what small tweaks agency owners make, they can’t get off client service hamster wheel of doom! ” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• The Self-Running Agency Membership

I am excited to get some new perspectives on this topic by being joined by Dustin Riechmann, a business coach who helps ambitious entrepreneurs get unstuck & rapidly increase their profits with confidence.  He is best known for his Partnership Marketing System, which he has used to grow FireCreek Snacks into a 7-figure business without paid ads.

Time Stamp

[01:58] Dustin shares how he grew FireCreek Snacks and why he thinks you should be focused on building partnerships

[04:18] How did you grow FireCreek to 7-figures without using paid ads?

[04:18] Different types of partnership – marketing and sales? (referrals). Any thoughts on these and/or other types of partners?  Should money exchange hands?

[04:18] Podcast guesting - a great example of partnership marketing and the long tail effect

[11:28] Another example of how partnerships can be so beneficial (HubSpot)

[12:27] Other partnership examples

[15:20] Different kinds of partnerships (marketing, sales, affiliates)

[17:43] How do I go about finding my potential partners?

[22:10] How do you detect a good partner from a bad partner?

[29:17] How do you keep a partnership alive beyond the initial excitement and promises made?

[32:48] If you could go back in time and give your younger self just starting out in business one piece of advice what would it be?

Quotations

“Partnership marketing is all about getting your expertise in front of someone else’s audience in a win-win-win fashion (you, them and their audience)” - Dustin Riechmann

“Do your research first before you reach out to a potential partner and explain how you can serve their audience” - Rob Da Costa

“Make sure you follow-up with partners after a successful project together - put it in a system” -  Dustin Riechmann

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Ep 110: How to be a guest on other podcasts 
• Partnership Marketing Blueprint
• Dustin’s website
• Dustin’s email:dustin@simplesuccesscoaching.com

In today’s podcast, I dig into this issue and share 7 strategies to get focused and avoid being distracted by shiny new objects.

Time Stamp

[01:29] A definition of Shiny New Object Syndrome

[02:00] What triggers Shiny New Object Syndrome?

[02:03] Information overload and FOMO

[03:40] 4 drawbacks of following shiny new objects

[05:38] 7 strategies to help you stay focused and avoid shiny new objects

[05:53] Strategy 1: Have a plan, stick to it and revisit it regularly

[06:12] Strategy 2: Translate your plan into months, weeks and days

[06:26] Strategy 3: Use your plan to assess new ideas against - great idea or shiny new object?

[07:13] Strategy 4: Write new ideas down to get them out of your head

[07:30] Strategy 5: Limit the number of projects you focus on

[07:58] Strategy 6: Limit the number of people, blogs or podcasts you listen to and get influenced by

[08:18] Strategy 7: Limit the amount of time you spend on social media and the channels you follow

[09:06] What is Monkey Mind and do you suffer from it?

[10:11] The consequences of having a Monkey Mind!

[11:10] 3 tips to calm your Monkey Mind

[11:23] Tip 1: Know that it is possible to manage your Monkey Mind

[11:49] Tip 2: Have a conversation with your Monkey Mind

[12:05] Tip 3: Keep a journal 

Quotations

“A strategy you currently implement might not be sexy but don’t let shiny new objects distract you from it if it works” - Rob Da Costa

“Get ideas out of your head by writing them down on paper. This means you won’t forget them but you can let them go and focus on the task at hand” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• FREE Workshop: 3 Ways to Raise Your Prices & Profits
• Mindset Guide
• Productivity Guide

A lot of people dream about selling their agency, but the reality is that it's very difficult to sell a service-based business (and make a decent amount of money). So perhaps a better option is to focus on building an agency that is less dependent on you. i.e. a Self-Running Agency. 

Now, you know I'm a big fan of this approach since I have my book called The Self Running Agency, and I also have my membership group (The Self-Running Agency Implementation Group) and this is a strategy I help my clients deliver. 

So in today’s podcast, I am delighted to be joined by someone who is doing just this, Simon Isaac, MD and Owner of Capsule Marketing.

Time Stamp

[01:33] Introduction to Simon Isaac and Capsule Marketing and why he wants to build a Self-Running Agency

[02:22] Simon’s journey to starting and growing a marketing agency

[03:53] What were your hopes and plans in the first couple of years of running your agency

[05:16] Who were your first hires when you started hiring staff?

[07:06] Why did you decide you wanted to start removing yourself from the day-to-day running of Capsule?

[08:43] Simon’s passions and interests outside of Capsule (and why he wanted more time to pursue these)

[10:15] The typical entrepreneur: an ideas person but not a completer/finisher

[10:40] Simon outlines the key steps taken so far to start building a Self-Running Agency and not work 5-days a week in the agency. The importance of hiring a great number 2 and an empowered team

[13:10] “It’s lonely at the top” - The importance of having external advisers (that you listen to!) who can act as our board and provide expert objective advice

[15:17] How and why did you put together a Senior Leadership Team

[16:00] Creating opportunities for growth for all the team

[17:22] Simon’s experience of moving from a corporate world to a creative world - and the many lessons to take from his past corporate life.

[18:20] Creativity is not stifled by implementing systems

[18:40] Simon’s future plans and how he is ensuring they are delivered

[20:30] The importance of letting go and trusting others

[20:57] What advice do you have for other agency owners who are still completely entrenched in delivering client work?

[22:10] What if you did delegate and it all went wrong?

[24:30] Don’t recruit ‘in your like’ but rather hire people who are better than you

[25:30] If you could go back in time and give your younger self one piece of advice, what would it be?

Quotations

“It’s so important to regularly stop working in your business, take a breath, get a high-level view to know what your need to focus on before you take the pause button off” - Rob Da Costa

“Trust your people, invest in them and have high expectations of them” - Simon Isaac

“Surround yourself with people who are better than you and don’t feel threatened by them” - Simon Isaac

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Find out more about Simon: Simonisaac.co.uk
• Capsule Marketing Website
• The Self-Running Agency Book
• The Self-Running Agency Implementation Group

Time Stamp

[01:08] Today’s episode is sponsored by my free masterclass: “3 ways to raise your agency's prices and profits without losing clients”. I'm running this workshop 4 times this month (if you're listening live) or you'll be able to watch a replay. So check out the link below and invest 60 minutes of your time to learn some practical strategies that you can start implementing straight away. 

[01:33] A story of toothache to explain value-pricing

[02:34] A definition of value-based selling

[02:56] An example of quoting for a web design project

[03:29] 5 strategies to move towards a value-based pricing and selling approach that will enable you to charge higher fees and create strong relationships with your clients

[03:50] Strategy 1: From the first conversation you have with a prospect focus on the outcomes they are looking for and how they tie back to their business goals

[05:45] Strategy 2: Make sure you understand how the wider business will assess the success of your campaign, not just the marketing resource that you might be dealing with. 

[6:19] Strategy 3: When you agree to write a proposal make sure you’re constantly referencing the outcomes that the client is seeking from your work.  

[06:38] Strategy 4: Price on the outcomes. This doesn’t mean you’re making any kind of guarantees or offering ‘payment by results’, it just means that you are getting everyone’s mind focused on the transformation the client is looking for from being in pain to not being in pain.

[07:23] Strategy 5: Don’t discount! If they want a lower fee and discuss which aspects of the project they don’t want to include!

[07:55] Pricing is 50% mindset and 50% application

Quotations

“Getting your pricing right is 50% mindset and 50% application” - Rob Da Costa

“Brave agencies will spend 90% of their time in a prospect meeting in fact-find mode and 10% presenting their agency” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Download my FREE guide on value-pricing & value-selling
• Join my FREE masterclass on value-pricing and value-selling

So that’s the topic for today’s podcast and I’m really excited to be joined by Shahar Erez who is Co-founder & CEO of Stoke, an on-demand talent platform empowering companies to adopt a hybrid workforce model that scales as quickly and efficiently as needed.

In 2021, Stoke was acquired by Fiverr for $110M just 15 months after coming out of stealth mode. 

Time Stamp

[01:22] The state of talent in the current market (spring 2022)

[02:35] There is a workforce revolution taking place: 2018 research (in US) showed that Gen Z didn't want to take a full-time job but instead wanted flexibility and remote working opportunities

[04:30] By 2030 60% of the workforce will be freelancers 

[06:10] Companies must evolve to recruit freelance staff as well as full-time employees. Their mindset must change

[07:10] How should people be recruiting now? 

[09:30] Case study of how WordPress recruits

[10:58] Freelancers work for a number of companies every year so they bring a wealth of knowledge and this helps the agency learn

[12:12] How do you stay profitable when you are hiring (more expensive than FTE) freelancers?

[16:20] How do you ensure freelancers fit in your agency, culturally?

[18:44] A freelancer will always work hard because if they don’t they will be gone the next week!

[19:30] How do you manage a freelance team member?

[21:50] What is the best way to pay freelancers?

[22:58] A cautionary tale of paying day rates to freelance staff. Advice to avoid issues

[24:10] How do I find freelancers?

[26:15] The recent acquisition of Stoke Talent by Fiverr and future plans

[32:06] If you could give your younger self one piece of advice, what would it be?

Quotations

“There isn't really a talent shortage, it's just most agencies are still trying to recruit the way they did 5-years ago and that no longer works.” - Shahar Erez

“For agencies, it’s more efficient to hire expert freelancers than full-time staff equivalent” - Shahar Erez

“Looking for a freelancer when you need one (without having built your database of freelancers) is like having a podcast and only recording an episode when you have something to say!” - Shahar Erez

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Recruitment and retention guide
• Contact Shahar:
• Website
• LinkedIn

Time Stamp

[01:26] The origins of ‘done is better than perfect’

[02:00] Perfectionism is a fast track to failure

[02:40] Getting something done is so much better than hanging on to it because you feel it isn't yet perfect

[03:28] When is good enough, good enough?  Your target audience will answer this question

[04:15] 10 reasons why you should get things done and off your plate

[0429] 1. You get results faster!

[04:47] 2. Getting something done is overwhelmingly satisfying while perfection may keep us tweaking something forever.

[5:00] 3. Remember done is not over, you can still develop your craft, your idea, and your project

[05:16] 4. Done rather than perfect means you avoid paralysis

[05:43] 5. You're more realistic

[06:11] 6. You save time

[06:38] 7. You are more productive

[07:03] 8. You stop procrastinating

[07:25] 9. You overwork

[07:45] 10. Ultimately, you get burned out

[08:30] If you get lost in the detail then stop, and remind yourself of the context

[09:20] Understand your minimum standard and start there

[09:45] An example of getting a PDF guide designed

[1-:43] Write DONE IS BETTER THAN PERFECT on a post-it and remind yourself of it frequently

Quotations

“No one is going to get rich off an idea that stays an idea (because you feel it isn't perfect yet” - Rob Da Costa

“Take off your perfectionist hat and remind yourself of the purpose of the task at hand and who the audience is” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Improve your mindset
• 15 Tools to help you be more productive

Why is using storytelling in your marketing so much more engaging and how is it going to make your messaging 22 times more powerful?

Find out in today’s episode.

Time Stamp

[01:55] Parul’s powerful story about surviving cancer

[04:00] Integrating work with joy and meaning

[04:56] All we have is today

[5:56[ The meaning of Go Further, Faster

[7:03] How do you make sure you always live by this philosophy - even in your darkest days?

[7:45] Ask yourself - is it really important and aligned to your vision?

[8:50] You need to know your WHY

[9:00] Money is rarely the key reason WHY you do what you do

[9:44] What is storytelling?

[10:20] The difference between a CV intro and a storytelling introduction

[11:05] Research shows that when you use stories, your ability to be remembered increases by 22 times to standard messaging

[12:46] Why are businesses scared of using storytelling?

[13:55] Be willing to be vulnerable

[14:35] How can an agency use storytelling in its messaging?

[18:11] How do people find their stories?

[21:40] How do I practically use my story?

[23:10] How to make your story work in written content

[26:13] Parul has changed her niche - why and how did she do it?

[31:25] If you could go back in time and give your younger self one piece of advice, what would it be?

Quotations

“All we have is today. Which brings a sense of urgency to get on and live your best life” - Parul Banka

“If you can understand your WHY you can stay connected to the important stuff” - Rob Da Costa

“When you use stories, your ability to be remembered shoots up exponentially” - Parul Banka

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Episode 107 - The importance of living in the present
• Reach Parul
• CaramelCoaching Website
• LinkedIn
• Email: parulbanka@caramelcoaching.com

Sounds simple right?

It is but it isn’t and so many get this wrong because they focus too much on their product or service. They do this because they don’t understand their client's pain points enough, so this is what we are digging into this week and I want to give you some pointers to help you get this right.

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[01:16] There is a time and a place to talk about your product and service in your marketing, but it isn't right at the start!

[01:40] This issue typically starts with your website. Is your website full of ‘we’?!!

[2:55] Think of your marketing like going on a date - you wouldn’t start by telling them all about yourself (and if you did they would run a mile!).

[3:30] Do some research: Jobs to be done interviews

[4:34] A story about MacDonald’s milkshakes

[6:14] Record the client interviews so you can use their specific language in your marketing

[7:02] Your research should uncover what matters to your clients and what keeps them awake at night

[7:30] You want your messaging to hit a nerve with your customer and make them feel you really understand them

[7:55] The importance of building KNOW, LIKE and TRUST

[08:50] Don’t use jargon in your marketing

[09:30] Understand what transformation your client is looking for

[09:50] Now, go back and check all this against your website!

Quotations

“Your reader isn’t interested in your product or service until you have proven you can help them” - Rob Da Costa

“Don’t use jargon in your marketing. You won’t impress your client you will just lose them!” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• The Agency Selling System digs into Jobs To Be Done Interviews questioning and techniques
• The Self-Running Agency Implementation Group

I’m joined by Harry Morton, CEO & Founder of podcast production company, Lower Street.

This episode is full of insightful advice including the systems and tech needed, how to record a podcast, how to stand out from the crowd, the ideal length, how to market your podcast and how to measure its impact.

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[02:14] Why should a marketing agency consider starting a podcast as a core part of their marketing strategy? A great way to reach your target customers

[03:55] How do you ensure you always provide value to your audience? (clue: don’t have guests that just try and sell!)

[5:20] “I am thinking about starting a podcast, where do I start and how do I create a podcast that is different?”

[07:30] The importance of having a clear niche for your podcast

[07:55] The details: format and length of a podcast, branding & packaging, and the tech needed to start a podcast

[10:57] The importance of knowing who your ideal listener is

[11:18] The ideal frequency and length of a podcast

[14:20] How to market your podcast (hint: social media is not the best place to promote your podcast)

[16:53] Partnering with other podcast creators

[17:45] How do you measure the impact and effectiveness of your podcast? And what are the best metrics?

[22:10] How do you monetise your podcast? And should you?

[24:15] Be brave with your podcast - don’t be scared to be different!

[26:28] If you could go back in time and give your younger self 1 piece of advice, what would it be?

Quotations

“Your podcast should be as long as it needs to be and not a minute longer” - Harry Morton

“The average number of podcasts people create before they give up is 7!” - Rob Da Costa

“Podcasting is still in its early days, the ‘wild west' of marketing strategies” - Harry Morton

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

Harry’s contact details

• Lowerstreet.co
• @podcastharry on Twitter

Podcast recording platforms:

• Zencastr
• Riverside

I’m on a mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode. 

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[1:41] It’s hard to remove yourself from the business and stand in the client’s shoes and be your best client

[1:50] Are you stuck on ‘the client service hamster wheel of doom’?

[02:06] Too many agencies rely on referrals and word of mouth

[03:10] The result of a lack of consistent business development is we lurch from feast to famine

[03:50] If you do your own marketing you demonstrate to yourself and your client that your advice actually works!

[04:08] By doing your own marketing you can keep refining what you advise your clients to do

[04:23] Share best practice with your clients and have the confidence to know that it works

[5:00] My advice when you feel you don’t have time to do all this:

[5:15] Put a system in place and do a few activities consistently

[5:35] Don’t expect results immediately but ensure you are consistent at delivering the few activities you’ve chosen to do 

[5:50] Don’t get distracted by shiny new objects – there is no easy solution!

[6:35] Outsource as much as you can

[7:35] Try and be your own best customer

[08:00] Do the things you enjoy doing and the things your customer is most receptive to

Quotations

“We live in an instant gratification world, yet most robust business development strategies deliver in the medium to long-term” - Rob Da Costa

“Try and be your own best customer!” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.

Useful links mentioned in this episode:

• My YouTube Channel

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[01:30] Introduction to Alex Sanfilippo

[03:08] Why is guesting on other people’s podcasts a good marketing strategy? And why are many big brand social media platforms jumping on the bandwagon?

[04:45] Why do people listen to podcasts?

[05:55] How do you find podcasts to potentially guest on? Find your WHY first

[07:41] Where to find podcasts to reach out to

[08:40] Talk to your customers about what they listen to

[09:13] Some Do’s and Don’ts of reaching out to podcasts you’d like to guest on

[09:58] 1. Lead with value

[10:58] 2. Make a meaningful request with clarity of what you can add

[13:04] 3. Offer credibility (e.g. mutual connections)

[13:35] 4. Mention you will share the episode

[14:02] 5. Make it easy to say NO (to ensure you hear back)

[15:15] Do your research first!

[18:41] Make sure your bio is relatable to the audience the podcast targets

[20:47] How do you measure the success of a podcast?

[23:38] Podcasts are great for building KNOW-LIKE & TRUST

[25:30] Create an intentional plan when starting out in your podcasting journey

[26:40] Services to support with podcast guesting

[28:17] What advice would you give your younger self, just starting out in business?

[23:38] 

Quotations

“Know your WHY first, before you start reaching out to podcasts to guest on” - Alex Sanfilippo

“Lead with value first - be a person of value not of profit!” - Alex Sanfilippo 

“Podcasting is about creating legacy rather than instant wins” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Podmatch
• Podpros.com
• My episode on working a 4-day week

3 years later and over 100 episodes in, I thought I would share with you what I have learned and why podcasting might be a great marketing strategy for your agency.

This is episode 1 in a special 3-part series on podcasting.

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[01:40] The average number of podcasts someone creates before they give up is 7! 

[02:10] 8 reasons why podcasting is a great marketing strategy

[02:28] 1. Podcasts are easy to consume

[03:04] 2. It’s a great way to build your audience and build KNOW-LIKE-TRUST

[03:41] 3. It’s not expensive to start a podcast

[04:00] 4. Use guests as a way to grow your audience

[04:58] 5. Position yourself as an authority in your industry

[05:40] 6. It doesn't take a ton of time to produce a podcast

[06:25] 7. It’s fun and you will learn from your guests

[07:00] 8. Podcasting is still in its early days so it’s a great time to get onboard

[8:20] 9 lessons I have learned over the past 3 years

[08:24] 1. Know WHY you are creating a podcast and what you want to achieve

[09:19] 2. Be very clear about who your target listener is

[09:27] 3. Tackle their pains in each podcast episode

[09:40] 4. When recording an episode, imagine you are talking directly 1 on 1 with your listener

[10:13] 5. Don’t give up - keep at it even if you feel like no one is listening!

[11:12] 6. Have a plan to promote your podcast

[11:50] 7. If you use social media to promote your podcast, make sure the post itself, adds value (even if they don’t listen to the podcast)

[12:24] 8. As soon as you can, delegate/outsource the mechanics of producing your podcast

[13:20] 9. It is hard to get decent analytics for your podcast

Quotations

“The average number of podcast episodes some produces before they give up is 7!” - Rob Da Costa

“Podcasting is still in its early days and like the wild west, so it’s a great time to get started” - Rob Da Costa

“Podcasting is a great way to build and leave your legacy” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Batching podcast episodes

Erik Huberman, CEO of Hawke Media and author of the brand new book, The Hawke Method.

Erik went from making only $350 his first year in business to growing and selling two successful companies.

Today Hawke Media is the fastest growing marketing consultancy in the US and has been valued at over $150 million with 250+ employees and offices across the world.

Erik was very generous in sharing the knowledge he has gained, the mistakes he has made and some key tips for planning your agency’s growth.

So grab your pen & paper, your favourite drink and let’s get on with the show.

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[02:30] Why and how Erik started Hawk Media and grew it to over 300 staff in 8 years

[03:25] Why so many marketers and agencies are not great at what they do!

[06:25] What were your plans for growing Hawk Media?

[07:00] Hawk Media’s most painful years

[08:30[ The importance of a simple business plan - use a scoreboard - don’t overcomplicate things

[09:30] What are your future plans and how did Covid impact you?

[16:25] Key challenges and hurdles that get in the way to agency growth

[17:50] The importance of thinking of your agency as a SPORTS TEAM rather than a FAMILY

[18:30] Don’t hire ahead (i.e. don't base recruitment decisions on projections rather than actuals)

[19:15] Don't be the main salesmen as you grow

[21:00} How do you define success?

[23:45] Most successful business owners never sell their businesses (so build a self-running agency!)

[24:50] The importance of work/life balance

[30:35] Don’t think of the challenges your agency faces as ‘difficult’ - it's an unhealthy way to look at your business

[32:29] Don’t get frustrated when your team don’t perform like you. They are not entrepreneurs!

[33:28} Erik's new book: The Hawk Method

[36:00] Don’t catastrophise the challenges your agency faces every day! Change your mindset from ‘problems’ to ‘challenges’

Quotations

“99% of agencies and marketers have no idea what they are doing!” - Erik Huberman 

“We were in our puberty stage as an agency - everything didn't quite fit! Every agency goes through this as they grow” - Erik Huberman 

“Think of your agency as a sports team, not a family” - Erik Huberman 

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• Get your copy of The Hawk Method Book
• Hawk Media Website
• Build your own self-running agency
• Free resources to help you scale your agency

On this trip, I was reminded of how aware one is when you are on vacation because you’re in new surroundings and experiencing new things. I realise when we are out of our normal routine, we are much more present yet when we are in our usual day-to-day grind we can spend too much time thinking about the past or worrying about the future.

This is really unhealthy. As Leo Tolstoy said, "There is only one time that is important - Now! It is the most important time because it is the only time when we have any power” so in today’s episode we explore more on this topic. 

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