🔥 Welcome to The Augmented Advisor! Today, we chat with James Shackell, a UK-based financial advisor with a thriving YouTube channel boasting almost 180,000 subscribers and 13 million views. James reveals his unique approach to maximizing video views, the three components essential to a successful video, and his innovative funnel that generates over 40 new clients monthly for NovaWealth. We also explore the implications of intellectual property within larger firms and the evolving power dynamics among rising creators. Packed with actionable insights, this episode is a must-watch for any financial advisor looking to leverage content creation for business growth. James even shares his sophisticated lead generation process using VideoAsk, showing how his channel drives substantial client growth. Don't miss out on learning how to transform your financial advisory practice with cutting-edge content strategies!

Check out James' channel here:

https://www.youtube.com/@JamesShack

Links for screen captures:

https://www.youtube.com/watch?v=OuDCDp9Z9Y4

https://www.youtube.com/watch?v=nvpkkBZjrH0

Get in Contact with James:

go.novawm.com/get-in-touch

James' Recommendations:

https://www.youtube.com/@creator-booth

https://www.youtube.com/@FilmBooth

https://www.youtube.com/@rationalreminder

https://www.youtube.com/@DOACBehindTheDiary

Katie shares her journey from creating one of the first virtual subscription businesses in financial planning to becoming an international speaker and consultant. Learn how to harness the power of video to enhance marketing and client communication. 

Discover the importance of authenticity over high production value, the benefits of personalized video messages, and practical tips for getting comfortable on camera. We'll dive into strategies for creating impactful short videos, overcoming compliance concerns, and building stronger client relationships. 

This episode is packed with actionable insights and real-world examples, making it a must-watch for financial advisors looking to leverage video marketing effectively.

Join John Prendergast and the most followed CFP® on the planet, Nick Meyer, as they dive deep into transformative strategies for mastering short-form video marketing. Nick’s wealth management and personal finance videos have been viewed over 350 million times so he knows how to create reach.  This conversation is packed with actionable advice for anyone aiming to grow their business by growing a following through video. 

Nick will share all kinds of tips about what makes a video go viral, how to script, shoot and edit and he walks us through his entire production system.

This is one you don’t want to miss.

Connect with Nick:

https://www.linkedin.com/in/nick-meyer-cfp%C2%AE-0b679a113/

Posts reviewed in video:

Tax time post: https://www.youtube.com/shorts/Wf1OxHjDVHc

Banker vs fisherman post: https://www.tiktok.com/@nicktalksmoney/video/7345230626913520938

In this engaging talk, John and Nick cover:

1️⃣ How to hook an audience: If you don’t hook them they don’t watch and Nick shows you how.

2️⃣ The key moments: There are a few parts of your video that make all the difference and Nick breaks it all down here.

3️⃣ Engagement strategies: Even in a 30-second video, you have to hold distracted viewers attention. Nick shares his crucial strategies so you can keep them watching.

Bonus: Nick shares his full production process and system for managing it all. And it’s the same system he uses with client.s

🔔 Remember to subscribe and hit the bell icon to get notified about our latest content and discover more ways to grow as a content creator.

Join John Prendergast and rising LinkedIn star Mando Sallavanti III, CFP®, CEPA, CLTC® as they dive deep into transformative strategies for mastering LinkedIn. This conversation is packed with actionable advice for anyone aiming to enhance their professional networking and build their business online. Discover the key insights that will change the way you approach LinkedIn!

And Mando has grown quickly NOT by talking about LinkedIn itself which is comparatively easy. He's grown by thousands of followers per month talking about investing and taxes. So you know you can do it too.

Connect with Mando:

https://www.linkedin.com/in/sallavanti/

LinkedIn Posts reviewed in video:

Side hustle post: https://www.linkedin.com/posts/sallavanti_my-side-hustles-nearly-ruined-my-career-activity-7175098678364262401-bNdJ

Tax post: https://www.linkedin.com/posts/sallavanti_you-complain-about-taxes-every-year-you-activity-7171125355255123969-Mk0h

In this engaging talk, John and Mando cover:

1️⃣ Mastering Content Creation: Gain valuable tips on crafting compelling posts that drive engagement and expand your reach.

2️⃣ The Art of Commenting: Unveil the power of strategic commenting and how it can dramatically increase your profile's visibility.

3️⃣ Driving Conversions: Learn how to unlock the power of LinkedIn to drive business and create leads directly from posts and your profile.

Whether you're a professional looking to expand your network or a business seeking to leverage LinkedIn for growth, this conversation offers invaluable guidance.

Disclaimer: Armando Sallavanti is a registered representative of and offers securities and investment advisory services through MML Investors Services, LLC. Member SIPC. Supervisory Office: 2 Bala Plaza, Ste 901, Bala Cynwyd, PA 19004. Tel: 610.766.3000. Sallavanti Financial Services Co. is not a subsidiary or affiliate of MML Investors Services, LLC. or its affiliated companies. MassMutual refers to Massachusetts Mutual Life Insurance Company (Springfield, MA 01111-0001)

And with over 300 leads per year and growing, his biggest problem is keeping up with the demand he’s created.

Oh and the big clients he’s landing are London bankers while he’s from a tiny little town on the coast of England.

Pete shares his story of getting started in content and how it’s help him create a thriving business.

We get into the details on this one. We pull apart one of his most successful videos and discusss:

- Topic generation,

- Titles & thumbnails

- Critical first 30 seconds

- Retention

We compare podcasting and video production and how he’s woven it all into his business. We also get a look at Pete in the very beginning so you can see that starting modestly can create big results.

Finally, we talk about creating conversions and generating leads from all his content.

This episode is jam-packed with insight. I hope you learn a lot. I know I did.

Pete's media site: https://meaningfulmoney.tv/

Meaningful Money Youtube: https://www.youtube.com/@MeaningfulMoney

Pete's Audio Podcast: https://podcasts.apple.com/us/podcast/the-meaningful-money-personal-finance-podcast/id581790263

Some of Pete's biggest influences mentioned in this episode include:

Getting Things Done by David Allen: https://a.co/d/cXr0eI7

Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk: https://a.co/d/7aIGSg0

Pat Flynn: https://patflynn.com/

Michael Hyatt: https://fullfocus.co/about/

What makes Shelley so interesting to me is that she’s combined 2 passions, food and finance, into a television-quality show that includes location shoots like Barcelona and Marrakesh Morroco and it’s filmed on an iPhone.

So today we’ll talk about how she got started in video and media. And How she got so comfortable on camera.

I really enjoyed talking to Shelley. She is a bundle of energy and connects with people like she is your next-door neighbor. 

We also talk about How she got the idea for food and finance and How it‘s become the only lead source she needs. She also shares some insight on how any advisor could create a unique media presence of their own.

Guest:

Shelley Nadel, founder of Financial Success Strategies and Food and Finance

Resources Mentioned In This Episode:

Find Shelley at:

https://www.financialsuccessstrategies.com/

https://www.foodandfinancewithshelley.com/

Linkedin:https://www.linkedin.com/in/shelleynadel/

Youtube:https://www.youtube.com/@shelleynadel964

Facebook: https://www.facebook.com/FSStrategies

Examples from Shelley's media journey

Live from Morocco

https://youtu.be/ii6XdKfTxLc?si=pmvo9nzc92Y1MfND

Shot live in Barcelona

https://youtu.be/5WAllf-k450?si=GVtnUbdg5DCTPbTS

And the Kosher Chicken Pot Pie recipe that started it all. Shelley suggests you substitute fresh green beans and celery and fresh carrots for the frozen stuff and she adds twice the chicken.

https://www.thespruceeats.com/kosher-chicken-pot-pie-2121934

The thing that I found really compelling when I was looking at what Dawn Dahlby does online is the thing that terrifies most people, and certainly most financial advisors, thinking about doing video. She talks directly to the camera and connects like she’s talking to a friend. She has made an art out of extending her client experience and advice out into the world in video across all types of media and her firm has flourished. This episode can help your firm flourish too.

She shares how she got started in video and media and talks about what it takes for you to follow her example. She also shares her journey of becoming an advisor and starting her own firm and critical lessons learned along the way. But maybe best of all Dawn talks about why. It’s her “why” that drives everything and can help to drive you too. This episode is packed full of heart and fantastic lessons for any entrepreneur wanting to grow their business and brand. 

Guest:

Dawn Dahlby, CEO of Releve Financial Group, author, speaker

Resources Mentioned In This Episode:

Find Dawn at:

www.dawndahlby.com

www.relevefinancialgroup.com

www.linkedin.com/in/dawn-dahlby

Instagram @dawndahlby

Dawn’s book

Live Wellthy: Own Your Worth, Grow Your Wealth

Examples from Dawn's media journey

First Linkedin live

https://www.linkedin.com/video/live/urn:li:ugcPost:6937878014491865088/

To powerhouse speaker

https://www.instagram.com/p/CuZ6wD0AYqT/

Second, the demographics of the average financial advisor’s client roster is changing rapidly. For many clients, this means their financial needs and experience preferences are likely different from those the advisor has served in the past. 

To help financial advisors successfully service their clients in this new landscape, Julie and her team at ClientFirst have built the wealth management industry’s first “national, fully diverse community for rainmakers to find, vet and professionally connect with each other as Centers of Influence.”

Resources Mentioned In This Episode:

• Episode 10 - How To Build a Flexible Wealth Management Business That Supports Your Lifestyle and Unlocks Growth with Derek Notman
• Bonus Episode - Why RIAs Need To Protect, Preserve and Defend The Fiduciary Standard with Knut Rostad
• DNA Behavior - At the 15:26 mark, Julie describes how ClientFirst uses behavioral analytics to help financial advisors find the best matches for partners to assist in serving their clients.

As you'll hear in this episode of the podcast, Adam and his team at Asset-Map have made a key discovery about the business of wealth management. We are in the "process as a service" business. Financial advice isn't just being a resource for clients and managing assets. It is about a process for helping clients maximize their life experience.

Resources Mentioned In This Episode:

• Adam’s Podcast - Rethink. The Financial Advisor podcast
• John’s Book Recommendation - Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design

Resources From This Episode:

• The Surprising Value of Personal Advice - Episode 7 of the Augmented Advisor Podcast featuring an in-depth interview with Kieran Bol from PriceMetrix by McKinsey on the state of the wealth management industry.
• RIA Productivity Suite - John and Ryan dove into the benefits of systematizing the workflow of an RIA as a key mechanism for improving the wealth management experience for advisors and their teams.

Resources From This Episode:

• Lee Investment Management - James is also the President of an RIA in Saratoga Springs, NY
• The Future of Financial Advice - Episode 4, A bird’s eye view with the NAPFA CEO Geoffrey Brown.

The rise of banking as a services for financial advisors holds immense promise for enhancing the wealth management experience for clients.

Jason and Scott also shared their thoughts on the failure of Silicon Valley Bank (SVB) and what it means... or doesn't mean for banking solutions offered to financial advisors and their clients.

Resources From This Episode:

• SkyView Partners - Offering conventional commercial financing exclusively for financial advisors for mergers and acquisitions, succession, and debt restructuring.
• SKYVIEW 1 - Banking as a service for financial advisors. Launching in May 2023
• Alloy Labs - The only consortium that drives exponential growth for banks by leveraging powerful network effects.
• Breaking Banks Podcast - The #1 global fintech podcast. Hosted by Jason Henrichs.

Other Resources Mentioned

• Tammy Robbins on The Modern Financial Advisor Podcast - Leadership During Our New "Work From Home" Reality
• Seniors Use Of Online Banking - As John mentioned, 72% of people age 70 and older say they use online banking.

Resources Mentioned In This Episode

• How Financial Advisors Are Leveraging Outsourcing And What The SEC Has To Say About It - In this episode of the Augmented Advisor, Laura Gregg from FlexShares ETF shares insights about advisors' use of outsourcing. John... well... he had an epic rant about the new SEC rules for outsourcing.
• The RIA Compliance Collective Podcast - This is Ivan's podcast. Mike has been a guest twice and John will be joining Ivan in a future episode.
• SEC's Proposed Rule for Outsourcing by Investment Advisers
• SEC's Proposed Cyber Security Rules and Amendments for Registered Investment Advisers and Funds

But as Laura Gregg and her team at FlexShares ETFs outline in their latest survey titled "The Race to Scalability 2022 - Current Insights from 12 years of Advisor Research on Investment Management Trends", advisors are outsourcing other core business functions as well.

And while the trend toward leveraging outsourced providers to open up new doors for better client service and increase wallet share is gaining steam with financial advisors, the SEC has proposed new rules to raise the due diligence bar outsourcing.

Other Resources Mentioned In This Episode:

• Episode 10 - How To Build a Flexible Wealth Management Business That Supports Your Lifestyle and Unlocks Growth
• Episode 14 - How To Drive High Quality Investment Returns By Aligning Client Values And ESG Investing Strategies

Core Topics Covered In This Episode

• Making the abstract concrete
• Words (and shared meaning) matter - the different meanings of Exposure
• Deep empathy and the “righteous tricks” to help clients
• Money, meaning and real financial planning (aligning your use of capital with what’s important to you)
• Humans and their money are a complex adaptive system so goal clarification happens overtime as the system adapts and change
• You could “Michael Kitces” your way to it (deep analysis)
• Compound “influence” 

Additional Resources Mentioned In This Episode

• Behavior Gap - This is Carl's business and the jumping off point for "all things Carl Richards"
• Behavior Gap Radio - This is Carl's daily podcast where he practices his concept of "compound influence".
• The Society of Advice - Here there be dragons.
• "Wanting" by Luke Burgis - Carl mentioned this book as a resource for financial advisors to gain a deeper understanding of what clients really want.
• Larry Swedroe - Carl mentioned how Larry wrote books to share stories about his investment process and philosophies as a little marketing hack.

• Katie Hendrix,  Senior Researcher and Vice President at Dimensional Fund Advisors
• Shawn Jaberzadeh, Vice President at Dimensional Fund Advisors

Historically, it has been incredibly labor intensive for financial advisors to deliver bespoke investment management to their clients. Until recently, even large companies like Dimensional Fund Advisors (DFA) required a minimum account balance of $20 million for their separate managed account (SMA) offering.

However, advances in technology and a shift in demand from clients has led DFA to create a solution that is set to democratize SMAs for the average investor.

You can learn more about the new SMA solutions offered by DFA here. Or simply email sma@dimensional.com

The core of Michael’s approach is simple… and that’s just what we need in this uncertain time. Clients will tell you who they are and what they need if you approach them with the right mindset. From there you will likely discover not only how to help your clients more effectively, but also a new world of opportunities to grow your business.

In this episode, Andrew shares several strategies and simple techniques that financial advisors can use to attract and retain new business sourced from the family networks of your existing client roster.

In this episode, you will learn how easy it is to set up and manage a self-directed IRA for your clients and how to get paid for the new wealth management offering.

Once a clunky and manual process, account aggregation is now moving to a system that is more reliable and more accurate. And this same connectivity, made possible by companies like Envestnet | Yodlee is opening the door for new services.

In this episode of The Augmented Advisor Podcast, we hear how the team at Vise is leveraging artificial intelligence and machine learning to help advisors build hyper-personalized portfolios for their clients.

James Katz, CEO of Humankind Investments and Nick Cantrell, Founder of Green Future Wealth Management discuss all things ESG. Studies indicate that ESG investing themes are growing in importance to your clients, even if they haven't said anything to you.

But why? And how do you go about offering ESG investments "the right way" to your clients?

Theo and Bradley are also the co-founders of Unconventional Ventures, a boutique consulting firm focused on helping companies improve systemic financial wellness.

Learn how our industry has fared through the pandemic. How advisors are growing (or not) and where value is actually being created for clients.

Read a summary of the firm's 2020 State of North American Retail Wealth Management report.

Advisors and their staff spend so much time on repetitive tasks that can easily be automated today. Seemingly simple things scheduling a meeting with a client or a prospect actually take a lot more time and effort than we think. In this episode, we discuss how to augment your advisory business with tools designed to free you and your team up from the mundane.

In this episode of the podcast, Ambre Soubiran, CEO of Kaiko and one of the world's leading authorities on cryptocurrency markets joins Mike Langford and John Prendergast for a deep dive on crypto and the blockchain. They'll talk about what these things mean and how to explain it so you'll sound like the smartest person in the room.

Jason Park of Margo Park Financial, however, designed his business to operate in a fully remote fashion from day one. And that, as they say... has made all the difference.

How do you make a boring topic like Tax go viral? How do you build for conversion and not just views? And how do you build a system to simplify making successful content? We talk about these questions and how Nate developed his skill to make it all happen.

I've been following Nate for a while now and I really enjoy the variety of his content. But for me what sets Nate apart is his relatability while talking about the boring stuff.

Nate breaks down:

1. How he drove 7.1 million views of a single video

2. Built a conversion system to drive leads for his business

3. How he manages all his content creation.

Links

Tiktok video - https://www.tiktok.com/@natehoskin/video/6937456876342840582

1,000 True Fans - https://kk.org/thetechnium/1000-true-fans/

Notion Template - https://windy-lamp-4ca.notion.site/693ff18e601a4fa4816b69274bffb999?v=5c2a1ea42f95436b94f13446c68b4dc0

N2 - Nates Agency - https://www.n2contentmarketing.com/

The Augmented Advisor

The Augmented Advisor is a video podcast about creators to help creators in wealth management. We talk to talent across the globe to help other creators learn, grow, and become more effective. We cover insights from creators across different platforms and media to ensure the best thinking is available no matter where it happens.

Media is the biggest opportunity for positive impact available to advisors. We want to help everyone unlock the secrets of the best creators across each platform to make that impact a reality.

Today's clients demand a digital experience from their RIAs that rivals that of the largest retail wealth management firms while offering the while glove approach the expect of a boutique shop.

Hear how FushionIQ was born out of one firm's desire to deliver on this promise for their own clients.

Other Resources Mentioned In This Episode:

How Personalized Portfolios Powered By A.I. and Machine Learning Are Helping Advisors Attract Millennial and Gen-Z Investors - Runik Mehrotra and Samir Vasavada, Co-Founders of Vise share their vision for helping advisors attract and service the next generation of clients.

The Fiduciary Standard is the bedrock of the RIA business model. Yet as Knut shared with John Prendergast and Mike Langford, the very concept of a fiduciary is under attack and at risk of losing its relevance if RIAs do not defend it aggressively.

Other Resources Mentioned In This Episode:

• The Future of Financial Advice: A Bird’s Eye View With The NAPFA CEO - Knut mentioned the great work that NAPFA is doing to support RIAs. Check out John and Mike's conversation with Geof Brown, CEO of NAPFA.
• Knut Rostad Clarifies The SEC’s Revisions to Form CRS - Knut sat down for an interview with Jeff Benjamin and Bruce Kelly on the InvestmentNews Podcast to talk about the Form CRS updates that John asked him about during this show.

Aaron joined John Prendergast and Mike Langford for an expansive conversation about the inflection points that lead to the innovations advisors rely on today and those that are set to propel the innovations of the future.

Aaron also shared some details about the plans for rebranding Riskalyze as the company looks to grow beyond the perception that they are only "risk tolerance questionnaire" provider.

Also mentioned in this episode is a conversation John and Mike had with Kieran Bol from PriceMetrix by McKinsey on the company's study that echoed Aaron's comments about the lack of growth for most of today's financial advisors.

This is the first in a series of bonus episode recorded at RIA Summit 2022.