The Business Evolution Podcast

Let's Get Digital, Digital

Thu, 01 Nov 2018 15:13:00 +0000

In this podcast, we talk about how a business can stand out with their digital marketing and appeal to often digital-weary customers. We discuss the importance of quality SEO, AdWords and digital lead generation. We will find out how Pure Bold is helping their clients go from digital drab to fab.

From UK Vet to Aussie Digital Marketer

Mon, 17 Sep 2018 18:35:00 +0000

Deb Croucher, from Brilliant Digital, is brave. She left her own vet practice in the UK to start a digital agency in a foreign country with no contacts. After 10 years in business and with clients across Australia and New Zealand, Deb discusses her journey in this podcast.

Bringing Sexy Back to Finance

Tue, 07 Aug 2018 07:59:00 +0000

Corporate messaging is rife within the finance industry. Does it work? No. RBK Advisory are bucking the trend. They have a real personality when dealing with customers and a cheeky side on social media. In this podcast, we ask Director Jason Robinson how they’re making accounting and tax appealing to a wide audience.

The Art of Storytelling

Thu, 05 Jul 2018 11:40:00 +0000

Storyteller and the Sherpa episode oneIn this podcast, we uncover how a business or an individual can tell stories to increase interest in their brand or themselves. We emphasis that consumers want to engage with personal anecdotes (both positive or negative) and get engrossed in a story as opposed to a random blog churned out in minutes. Success requires more than just content however. The very nature of building a successful business or long-term career is foreign to most – their business never takes off, or they bounce from job to job. Does it really have to be like that? Nine News Sports presenter Tony Jones is a master of both. A storyteller who’s remained at the top of the media tree for more than 30 years. We’re going to ask him to explain his process in telling great stories and the keys to his long-term career success in a very fickle industry.