The Digital Marketing Blueprint

Episode #216 with Jeroen Corthout

Wed, 07 Apr 2021 16:01:06 +0000

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies.

Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically.

It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.

Find Jeroen @

LinkedIn - https://www.linkedin.com/in/jeroencorthout/

KEY TAKEAWAYS

Sales and Marketing alignment within Salesflare
Drawing sales intel from your CRM and marketing tool

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #215 with Carol Martindale

Wed, 03 Feb 2021 17:00:07 +0000

Leadfeeder helps B2B marketing, lead generation, and sales professionals identify who is visiting their website, qualify leads based on marketing intelligence, and connect to key decision-maker.

Currently, growing our global partnership program by working with hundreds of B2B digital marketing and sales consultancies to help them drive more business, value and growth.

Find Carol @

LinkedIn: https://www.linkedin.com/in/carolluong/

Leadfeeder: https://www.leadfeeder.com

KEY TAKEAWAYS

Learn about lead generation software, Leadfeeder and how it can help you.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #214 with Melanie Galioto | Melanie Galioto Marketing

Wed, 27 Jan 2021 17:00:06 +0000

Melanie is a Digital Marketing Consultant. Specializing in LeadGen Linkedin and Lead Generation using Google and YouTube. She is THE Growth Strategist for Your Business.

Find Melanie @

Linkedin - https://www.linkedin.com/in/melaniegalioto/

Business Facebook - https://www.facebook.com/melaniegaliotomarketing

Facebook - https://www.facebook.com/melanie.galioto/

Website - https://www.melaniegalioto.com

KEY TAKEAWAYS

Learn from a Lead Gen Expert

How to gain leads from LinkedIn

Exciting Concept - Lead Gen in Youtube

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #213 with Kathleen Celmins | AmplifiedNOW

Wed, 20 Jan 2021 17:00:19 +0000

Kathleen Celmins, “As the CEO of AmplifiedNOW, I get to work with business owners to get them more visibility online through digital marketing, content marketing, and content repurposing. I love video for its ability to create a connection that scales. Video marketing does not have to be intimidating or labor intensive. Connect with me to learn how you can start getting leads coming to you instead of the other way around. “

Find Kathleen @

LinkedIn - https://www.linkedin.com/in/kathleencelmins/

Twitter - https://twitter.com/kathleencelmins

Website - https://amplifiednow.com

KEY TAKEAWAYS

Developing content once

Repurposing your content time and time again

Using marketing efforts to move the needle in your own organization

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #212 with Jose Quiroz | Antonio & Paris

Tue, 12 Jan 2021 17:00:17 +0000

Hey, I’m Jose Quiroz I design digital sales systems that get you maximum online sales with minimal efforts

With nearly a decade in the digital marketing and eCommerce space, I’ve learned how to design a smarter sales system that handles the bulk of the selling for you, 24 hours a day, 7 days a week. The best part? It doesn’t need to sleep, eat, or take days off.

This is more sophisticated than a fragmented list of marketing to-dos. Do a Facebook live. Post a pic on Instagram. Run a flash sale. Nope. The secret to selling online is a cohesive and connected sales system.

My team and I are on a mission to help high-level, experienced business owners take back their time and amplify their impact (and their sales) like never before.

When you work with us, you’ll be able to put your mind at ease knowing you’ve got a partner who values time freedom and leveraged impact just as much as you do.

Find Jose @

LinkedIn - https://www.linkedin.com/in/jay-quiroz/

Instagram - https://www.instagram.com/jayquiroz/

KEY TAKEAWAYS

Growth Marketing

Growth through partnerships

Take strategies that we may have punted down the line and utilize to exponentially grow our marketing efforts

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #211 with Tracey Fudge | Thrive Marketing

Thu, 17 Dec 2020 17:00:10 +0000

Tracey Fudge is the founder of The Thrive Agency where she developed The LinkedAuthority™ Method, a social media-based marketing system designed to help leaders of tech businesses develop an accelerated growth plan. After her 30-year career in technology sales, Tracey was diagnosed with breast cancer and her diagnosis pushed her to stop waiting; it was time for her to realize her dream of becoming an entrepreneur. It was shortly after embarking on this journey that Tracey realized the tactics and strategies she had spent decades learning as a sales leader were no longer relevant, so she hustled to learn how the advent of social media was quickly changing the buying process. After much analysis, realizations, and testing the new sales landscape, Tracey founded The LinkedAuthority™ Method. Now, her mission is focused on helping fellow business leaders drive growth and revenue in a predictable fashion, all while building expertise that has a lasting impact within a loyal community.

Find Tracey @

Email - tracey@thriveagencyinc.com

LinkedIn - https://www.linkedin.com/in/traceymfudge/

KEY TAKEAWAYS

How will sales and marketing change in 2021

Preferred Platforms of Tracey

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #210 with Matt Wilson | Silverback Marketing

Tue, 15 Dec 2020 17:00:14 +0000

Matt is the Account Director at SilverBack Advertising, a full-service marketing agency with a focus in the automotive vertical. Matt’s role centers around Silverback’s proprietary OTT platform called Data Fusion Marketing and the agency’s relationship with dealers and partner agencies. Prior to that Matt was the Marketing Director for a group of Nissan stores in the Northeast and spent 15 years in the radio industry, first in Promotions and Marketing, and then as an on-air host and program director.

Matt is also the host of ‘Mostly Automotive Marketing with Matt Wilson’ a podcast all about automotive marketing. Mostly. You can listen on any podcast platform and follow Matt on social media for the latest episodes and info.

Find Matt @

https://www.linkedin.com/in/mattwilsonmarketing/

KEY TAKEAWAYS

Leveraging OTT Platforms

Taking a high level overview of OTT Platforms and providing insight on how to leverage them in your digital marketing whether it is B2B or B2C

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #209 with Patrick Hylton | Amgen

Thu, 10 Dec 2020 17:00:15 +0000

Patrick Hylton is a Marketing Director with a successful track record in the biotechnology industry. Skilled in Marketing Strategy, Analytics, Marketing Operations and Sales Leadership. Extensive Marketing Launch experience with a deep understanding of several oncology solid and hematologic tumors. Collaborative leader with the ambition to grow and deliver increasing value in marketing and strategic leadership roles.

Find Patrick @

LinkedIn - https://www.linkedin.com/in/patrick-hylton-a485601/

KEY TAKEAWAYS

Delivering value to multiple decisions makers in your organization in regards to Digital Marketing

And building out the capabilities of your team to achieve those goals

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #208 with Rich Lewis| Street Curb Curiosity

Tue, 08 Dec 2020 17:00:47 +0000

Rich Lewis is a storyteller, team player & leader, marketing maven, idea baker, deal maker & content creator within the Media, Marketing and Advertising sphere since 1975. He currently hosts his own podcast Street Curb Curiosity.

Linkedin - https://www.linkedin.com/in/rlewisphilly/

Instagram - @rlewisphilly

Twitter - @rlewisphilly

Street Curb Curiousity https://open.spotify.com/show/4Cqd1h14WYIFw8gEaysYGu?si=iHLXopPtTkGcRDu4TRW1gQ

KEY TAKEAWAYS

Former President of iHeartMedia and current host of the Street Curb Curiosity Podcast shares what his experience has taught him.

Where the Industry is headed

Why your target audience shouldn’t “just a number”

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #207 with Shawn Hiner | ESC Marketing Group

Thu, 03 Dec 2020 17:00:17 +0000

Shawn Hiner of ESC Marketing Group is a young, fresh, and experienced CEO in the marketing space. Shawn and his company specialize in servicing highly regulated industries with time tested as well as new innovative strategies and services.

You can find Shawn @

LinkedIn: https://www.linkedin.com/in/shawn-hiner-b4a94981/

Email: shawn@escmgroup.com

Website: Escmgroup.com

KEY TAKEAWAYS

Leveraging Influencers

Influencer Marketing isn’t just B2C

How Highly Regulated Industries can Leverage Influencer Marketing

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #206 with Sarah Folmar | First Factory

Thu, 19 Nov 2020 17:00:17 +0000

Sarah is the Digital Marketing Manager for First Factory, a nearshore software development company based out of NYC with its development operations in Costa Rica. She has close to a decade of experience in the digital marketing space since shifting away from her previous pursuits in journalism.

Sarah began with creating social media content calendars for local businesses, which soon evolved into a B2C brand position with a global pet product company. The shift from her B2C social media and email marketing campaign work brought her to consulting and Director-related work for B2B agencies — which coincided with Sarah’s newest role as mother to three children.

With an extensive background in building brands through digital marketing channels, Sarah has helped her team at First Factory craft a successful strategy in the B2B software development industry. These growth-proven initiatives have also been implemented in the recruitment marketing area of First Factory, translating to a significant boost in application traffic, applicant quality and brand awareness.

Find Sarah @

Sarah's LinkedIn: https://www.linkedin.com/in/sarah-folmar-940164150/

First Factory LinkedIn: https://www.linkedin.com/company/firstfactory

KEY TAKEAWAYS

Digital Marketing for Employee Recruitment

Helping YOUR agency attract additional talent.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

Episode #205 with Daniel Shields | Unstack

Tue, 17 Nov 2020 18:00:09 +0000

Dan Shields is in sales and partnerships at Unstack. Boston, MA. Working with businesses to launch and scale their digital presence.

Find Dan @

LinkedIn: https://www.linkedin.com/in/danielshields1/

Email: daniel@unstack.com

KEY TAKEAWAYS

Centralizing your digital content

Organization is key

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #204 with Scott Trainor | USA Motor Jobs

Wed, 11 Nov 2020 17:00:14 +0000

Scott Trainor is the National Manager at USA Motor Jobs

KEY TAKEAWAYS

B2B2C

New and Creative DIGITAL Methods to drive clients to his company’s portals.

Find Scott @

www.linkedin.com/company/usa-motor-jobs

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #203 with David Ciccarelli | Voices

Fri, 06 Nov 2020 17:00:17 +0000

David Ciccarelli is an entrepreneur at heart. For the last decade, David, with the help of his team, has grown Voices.com from the ground up to become the leader in the voice over industry. As Chief Executive Officer, David is responsible for setting the vision, executing the growth strategy, creating a vibrant culture, and managing the company on a day-to-day basis. He is frequently published in outlets such as The Globe & Mail, Forbes, and The Wall Street Journal

Find David on

Instagram: @voices

Twitter: @voices

Facebook: https://www.facebook.com/voicesdotcom/

KEY TAKEAWAYS

A sonic branding audit,

For your brand

What it sounds like online

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #202 with Andy Morabe | IXI Technology

Wed, 04 Nov 2020 17:00:14 +0000

Andy Morabe is the VP Sales & Marketing at IXI Technology

Find Andy @

https://www.linkedin.com/in/drone-killer-551727150/

https://www.facebook.com/DroneKiller

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #201 with Justin Rowland | BOH FPU Systems

Thu, 29 Oct 2020 16:00:18 +0000

Justin Rowland is the Director or Marketing at BOH FPU Systems, a defense contractor that specializes in providing logistics solutions to the U.S. Military. In addition, to his work at BOH FPU Systems, Justin runs a small investment company and consults on a number of projects focusing on design and marketing.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Season 2: Episode 0! New Season 10/29/20

Wed, 28 Oct 2020 17:26:19 +0000

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #137 with Danny Murawinski | Marca Media

Fri, 26 Jun 2020 16:00:12 +0000

Danny runs a boutique digital marketing firm that specializes in the Defense and Space Industry. Most recently he produced record results for The Buffalo Group. Please see, Paul Schlee's, Co-Owner of The Buffalo Group, review of Danny's work below:

"Marca media gets results - period. In two months from initial engagement, they have surpassed our LinkedIn platform metrics achieved over the past 10 months in just their initial 2 months. In some cases, they have surpassed the results between December 2018 - September 2019 in just 1 month.

As a mid-sized business, It’s often difficult to focus on social media which requires constant attention and fresh, focused content. Marca Media not only provided this, but explained and continues to explain the strategy and results behind their approach. ROI is important for small/mid-sized businesses and they make this an easy equation.

I could not recommend them more highly and even more so for the Defense/Intelligence industry where attracting and gaining quality candidates is paramount to success." ~Paul Schlee | Co-Owner | The Buffalo Group

Find Danny @

LinkedIn-Danny Murawinski

Email- danny@marca.media

Merca.media

KEY TAKEAWAYS

Content Creations

Value of Content through creation to consumption

Content creation in a highly regulated industry

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #136 with Matt "Mohawk" Denny | NavalX

Fri, 19 Jun 2020 16:00:10 +0000

Matt was in Marketing before he knew what it was. Starting as a Guerrilla marketer and concert promoter. He didn’t care about marketing, he cared about connecting to people and helping people. So much that he joined the Marine Corps, honed his craft, and deepened his desire to serve people, eventually earning the Humanitarian Service Medal for his efforts in Operation Tomodachi, after the Japan Earthquake/Tsunami 2011.

He currently operates as the Chief Marketing Officer for NavalX, an agility and innovation cell inside the Navy and Marine Corps. He approaches everything with two things, how can this help people and how will they interact with it. He has been using unconventional methods to connect people inside the department of the Navy, one such doing video marketing in a way that is not being done inside the military and Department of defense.

His main goal in life is to make memories with his wife and family and help people be the best version of themselves possible.

Find Matt @

Facebook mohawkmattdenny

Instagram mohawkmattdenny

LinkedIn mohawkmattdenny

KEY TAKEAWAYS

Video Marketing

Building a system for perfecting your Video Marketing

LinkedIn Live Application - https://www.linkedin.com/help/linkedin/ask/lv-app

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #135 with Eric Bernabei | Avellino

Mon, 15 Jun 2020 16:00:14 +0000

Eric joins Avellino Labs from Alcon, bringing 20 years of product development and commercialization experience in the ophthalmic surgical industry. Eric started his career in patient care and moved into industry in 1999 with Summit Technology, one of the first excimer laser manufacturers. He continued to develop and take commercial leadership positions within Summit, BD Ophthalmic Systems, and then Alcon. He has focused on introducing new and advanced technologies most of his career in global, regional, and country level roles while based in the Americas, Asia/Japan, and most recently, the Europe, Middle East, and Africa region

Find Eric @

https://www.avellino.com/en/about/leadership/

https://www.linkedin.com/in/eric-bernabei-09b4711/

@BernabeiEric

KEY TAKEAWAYS

Audience Targeting

Who is influencing your target audience ?

Looking at targeting and seeing who is influencing them

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode 134 with Ryan Loya | Meritorious

Mon, 08 Jun 2020 16:00:16 +0000

Ryan Loya was rated by Command as an “Exceptionally Qualified” Marine for outstanding leadership and performance. He served ten years in the Marine Corps, deploying four times, two of which were to Afghanistan. On his third deployment, Ryan was awarded the Purple Heart. Upon transitioning to the civilian sector, Ryan lobbied to reform the Department of Defense (DoD) Transition Assistance Program (TAP) with his fiance. Together, they wrote and introduced (April 18, 2018), the "Warrior Transition Assistance Reform Act of 2018," sponsored by Congressman Don Bacon (R-NE-02). Key mandates from the Act are now law in NDAA 2019, including the requirement that DoD TAP be completed 365 days prior to End of Active Service, and program impact be measured, consolidated and delivered to Congress annually (UniteOurTroops.com). While attending New York University, Ryan worked for global advertising firm, FCB Health, and helped launch REBOOT, the first network wide Veteran hiring initiative for Interpublic Group (IPG). In late 2018, Ryan started is entrepreneurial journey and is now fractional CEO for a solar energy company, Sun Hunter (SunHunterSolutions.com), as well as and Co-Founder and President of Meritorious (Meritorious.us), an exclusive network for veteran and military spouse executives.

Where to find Ryan @

https://www.linkedin.com/in/ryanloya/

Email - Ryan@meritorious.nyc

KEY TAKEAWAYS

Where does your audience hang out online?

Make assumptions about your audience.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #133 with Darryl Padgett | Work For Warriors Georgia

Fri, 05 Jun 2020 19:00:12 +0000

From Atlanta, Darryl Padgett currently serves as Marketing Director working with the Georgia National Guard.

With extensive experience in technology and entrepreneurship, he uses these platforms to his advantage regularly to resonate with his target market.

Find Darryl @

www.linkedin.com/in/darrylvpadgettjr

KEY TAKEAWAYS

How retargeting works

A sample of retargeting to reach your audience.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #132 with Mike Grehan | Acronym

Mon, 01 Jun 2020 17:00:16 +0000

Mike Grehan, SEO pioneer, author, world-traveler and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com and ClickZ.com, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Proud to be Chairman of SEMPO the largest global trade association for search marketers. And equally proud to be CMO & Managing Director of the darned finest search marketing agency in the known universe. Fun fact: Used to be a popular radio DJ in the UK… Before finding a proper job.

Find Mike @

Twitter @mikegrehan

Linked In https://www.linkedin.com/in/mikegrehan/

KEY TAKEAWAYS

Hear about digital marketing from someone who was involved from the very beginning.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #131 with Dr. Cohin Kakar | The Anthos Group

Fri, 22 May 2020 18:07:13 +0000

Dr. Cohin Kakar comes from a pharmaceutical background, working in Medical Affairs at Eli Lilly & Company and AbbVie. He currently is the Chief Marketing & Scientific Officer at The Anthos Group, which specializes in organic products that promote health and wellness, including cannabinoid based products like CBD. Additionally, he serves on the Editorial Board for the American Journal of Endocannabinoid Medicine and on the Medical Panel for Cannabinoid Medicine Studies. Dr. Kakar is a published author in Cannabis Science and Oncology and serves as the Principal Investigator in clinical trials at various universities across the U.S. for The Anthos Group. Dr. Kakar has found a passion in cannabinoid science and translating the complex pharmacological data into understandable information for the general public in an effort to create and deliver safe and efficacious products that can be beneficial for populations with limited options.

Find Dr. Cohin Kakar @

Instagram: @drcohinkakar

Website: https://cytocbd.com

Learning: https://cytocbd.com/science/

Linkedin : https://www.linkedin.com/in/cohin-kakar/

KEY TAKEAWAYS

Education and marketing in the life sciences space

Promoting the science

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #130 with Hailey Feldman | Mixed Digital

Wed, 20 May 2020 16:00:33 +0000

After starting her career in New York City — following studies at New York University — Hailey Feldman’s professional life eventually brought her to southern Florida. And that move led her to Mixed Digital, where she now serves as its Chief Marketing Officer and Head of Brand. She thrives on launching new ventures — which integrates well into the agency’s expanding programming strategy — and specializes in market research focused on branding and strategic positioning.

Feldman’s skill set includes brand creation; market research and reporting; audience identification, segmentation, and behavior monitoring; building and maintaining genuine and trusting relationships; and leadership and mentorship.

Her background as an educator in the New York City school system meshes well with the Mixed Digital’s commitment to providing educational marketing services to independent schools. Feldman’s teaching career came during and after her graduate studies. It was also a period during which she volunteered at the School of American Ballet as part of its First Position program. This experience — supporting the work of a top-flight arts organization — laid the foundation for her becoming a key member of Mixed Digital’s new departments and programming and brand development teams.

After teaching, the Gowan Group — an independent education consulting firm — recruited her to build the company’s new digital marketing section. This included concentrating on branding, local SEO, and social media. During this timeframe, Feldman also became the Executive Director of Equine Emergency Rescue & Relief, a nonprofit dedicated to preventing the stealing and killing of horses in Florida. It acts not only as a public education organization, but also helps horse owners in distress — due to natural disasters, accidents, barn fires, and other incidents — that could put horses in harm’s way.

Eventually, Feldman took the entrepreneurial plunge and founded a startup, Equestrian Marketing. It specialized in providing premium marketing services to the equestrian sports industry. Her company was eventually acquired by Mixed Digital, a marketing and branding agency headquartered in Durham, North Carolina, that tapped Feldman to become its Chief Marketing and Brand Officer for three branches it was launching in Tampa, West Palm Beach, and Miami.

Her diverse background in education, marketing, and nonprofit management makes her a perfect fit for handling the new development needs of Mixed Digital. She brings an understanding of both public relations and brand development that furthers the growth of Mixed Digital as a major marketing institution for Florida.

Find Hailey @

Twitter & Instagram: @haileyefeldman

LinkedIn: https://www.linkedin.com/in/haileyefeldman/

Facebook: https://www.facebook.com/hailey.feldman

Articles/ Blog https://mixeddigital.com/blog/author/hfeldman/

KEY TAKEAWAYS

Advice on using and implementing branding into into your marketing strategy

The advantages of specializing in the marketing field

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #129 with Shuchi Sarkar | Pure Isolates

Mon, 18 May 2020 16:00:10 +0000

Shuchi Sarkar formerly of HP and Compaq has taken on the role Chief Marketing Officer at a new life science’s company, Pure Isolates. Deep functional expertise in consumer and B2B marketing, in data & analytics, digital/social, omni-channel, content, marketing automation, demand generation, and driving end to end marketing solutions. Extensive experience in channel and retail marketing, PR, alliances and influencer marketing. Worked in country, region & WW roles. Recipient of industry awards including EFFIEs, Cannes Lions, “Innovative Marketer by Economic Times,” and “WIM Digital Marketer of the Year 2017.”

Find Shuchi @

https://www.linkedin.com/in/shuchi-sarkar/

KEY TAKEAWAYS

Tracking a customer through being a lead to where they purchase

Marketing is key even after purchase.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #128 with Will Crowley | NeuroFlow

Tue, 12 May 2020 16:00:17 +0000

Will Crowley is the Director of Marketing at NeuroFlow, a digital health technology and analytics company promoting behavioral health access and engagement in all care settings. Prior to NeuroFlow, Will was a Marketing Manager at Relay Network and started his career as a Digital Marketing Consultant at Accenture. Will lives in Philadelphia, PA and is pursuing a part-time Masters of Science in Business Analytics Drexel University.

Find Will @

https://www.linkedin.com/in/williamcrowley1/

https://www.neuroflow.com

KEY TAKEAWAYS

Celebrating your customers

Leveraging your customers

Potential customers care about what other customers have to say

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #127 with Deanna Robinson

Thu, 30 Apr 2020 16:00:19 +0000

Deanna Robinson, CEO of Social Impression, is the business bestie that you want to have! From her positive attitude to her out of the box thinking, she is one marketing business leader that you will want to follow! With over a decade of experience and a love for marketing. Deanna helps businesses make an impression on and offline through strategic marketing plans.

Find Deanna @

https://www.linkedin.com/in/deannaleerobinson/

https://www.facebook.com/SocialImpression/

https://www.instagram.com/socialimpression/

http://socialimpression.org/

KEY TAKEAWAYS

What can we do to take move our business forward during COVID-19

What can we do to take our business to the next level after COVID-19

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: https://www.facebook.com/brandon.dietrich2

Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: https://socialassurancemedia.com

My Official Website: http://brandondietrich.com

Episode #126 with Gal Borenstein

Tue, 28 Apr 2020 16:00:17 +0000

Mr. Gal Borenstein is a recognized international B2B and B2G expert and accomplished strategist in digital branding, marketing, social media, advertising, online reputation management, and public relations matters. He is the founder and CEO of the Borenstein Group, a top digital marketing communications firm in the Washington DC metropolitan area that serves clients locally and globally for Defense, Aerospace, Supply Chain, Information Technology, Professional Services, and Manufacturing. Since its founding in 1994, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies optimize their brand promise and maximize their brand equity. Among Borenstein Group’s historical client engagements are trusted brands such as Amentum, Witt O'Brien's, STS International, PIXIA, InQuisient, AMRestore, Valiant, Supreme Group, Forrester Research, Marconi, IntelliDyne, Pragmatics, Aquent, ADT, Airbus North America, National Air Cargo, TCOM, Advantech Wireless, and Learning Tree International.

Borenstein is a vocal advocate for digital engagement across the corporate brand, from the C-Suite to Corporate Marketing to Customer Satisfaction and Employer Branding. Borenstein Group clients benefit from his strategic ability to quickly convert abstract missions into tangible and visible action plans with coherent digital creative and business objectives that serve the client’s bottom line.

He is the author of a business leadership book, "ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age", available in premiere bookstores and on Amazon, Barnes & Noble and Apple’s iBooks. Gal has published his first business leadership book "What Really Counts for CEOs". Since then, Borenstein has been featured as a guest commentator on CNN and Fox Business News on strategic marketing and branding issues, as well as, been one of the top digital content contributors to influential business leadership social media networks such as LinkedIn, PR Week’s The Hub, Advertising Age’s BtoB magazine, HR.Com, DuctTapeMarketing.com, and other media.

Find Gal @

https://www.linkedin.com/in/galborensteinexecutiveprofile/

https://www.linkedin.com/company/the-borenstein-group

https://twitter.com/borensteingroup

https://twitter.com/GalBorenstein

www.BorensteinGroup.com

KEY TAKEAWAYS

Making creativity a science

All about building trust and credibility

Why does advertising matter?

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #125 with Kat Ramirez

Thu, 23 Apr 2020 16:00:10 +0000

Katherine Ramirez

https://www.linkedin.com/in/katherineramirez/

KEY TAKEAWAYS

LinkedIn is a huge opportunity!

Advertising is no longer print

Remind your audience who you are, what you are, and where to reach you.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #124 with Lewis Mudrich

Tue, 21 Apr 2020 16:00:14 +0000

Lewis Mudrich has always had an entrepreneurial mindset, from charging to jailbreak PSPs at school, from monetizing a gaming server at 14, to up & leaving the United States to live with other entrepreneurs at 24 in South America. Nowadays he's running a Facebook & Google Ads agency while working remotely around various continents.

Find Lewis @

https://www.linkedin.com/in/lewismudrich,

https://twitter.com/lewismudrich,

https://www.youtube.com/lewismudrich

KEY TAKEAWAYS

Generating Leads

Getting Conversions

Focusing on how to structure campaigns from everything from Ads to Landing Pages

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #123 with Mike Levy

Fri, 17 Apr 2020 16:00:08 +0000

Mike Levy is a Brand Consultant, Digital Marketing & Lead Generation Strategist for ML Media Consultants.

Find Mike @

Twitter- @MLMediaConsultants

KEY TAKEAWAYS

Learn how to leverage others audiences and lists

Striving to get QUALITY leads

Building Trust with your audience

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #122 with Orly Zeewy

Thu, 16 Apr 2020 16:00:58 +0000

Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA and close the marketing gaps that can slow down sales and make it harder to scale.

Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis.

She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at The Charles D. Close School of Entrepreneurship at Drexel University, and was featured in the business section of the Philadelphia Inquirer.

Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups will be published later this year by Taylor Francis.

Find Orly @

https://www.linkedin.com/in/orlyzeewy/

https://twitter.com/orlyzeewy

KEY TAKEAWAYS

Working through Coronavirus

How do we pivot and evolve when the world changes?

What are some quality metrics to know we are on the right path to recovery during the COVID-19 crisis.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #121 with John Williams

Tue, 14 Apr 2020 16:00:17 +0000

John Williams : 8+ years have been an amazing journey across vertical and cross-channel digital media.

The biggest takeaway or most important thing about what I do, is that it is all about people.

My perspective continues to evolve as a freelance digital marketer, consultant, mentor and in-house digital marketer. Having worked with small local businesses like Angels Bail Bonds, medium and large businesses with a national and international footprint that include GM, AutoNation, Farmers, Weidner, BodyBuilding, Genesys, and GCU. I now know what it is I love about what I do every single day.

First: I have an opportunity each and every day to influence, educate, and share my heart with the digital advertising community.

Second: I get a chance to support and move forward our industry through the use of multiple platforms, in an attempt to create parity. Learning from my mistakes and engagement, so that the people and business around the world can benefit from what I have experienced.

Find John @

https://www.linkedin.com/in/paidsearchmanager/

John.williams@hanapinmarketing.com

KEY TAKEAWAYS

Let your data speak

What is moving the needle in your organization and whether to reevaluate where you’re spending your money

How do we make data driven decisions

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #120 with Mike Taber

Fri, 10 Apr 2020 16:00:16 +0000

Mike Taber unofficially started his entrepreneurial career in 6th grade renting Nintendo games to his classmates for $1/day. During his junior year of college, he founded his first official business selling high-end gaming computers.

In 2003, he began working as a software developer at Pedestal Software, which was acquired by Altiris for more than $65 million just two years later. Frustrated by the financial inequities that came about as a result of the sale, he left Altiris in 2005 and has been self-employed ever since.

From 2009-2011, Mike cofounded three separate products with his business partner Rob Walling, all of which are still running today. The first is FounderCafe, a paid online community for software entrepreneurs who are serious about their businesses. The second is the Startups for the Rest of Us podcast which offers advice to bootstrapped software entrepreneurs on a variety of related topics. A new episode is released every Tuesday and is on track to reach 500 episodes in 2020. Finally, MicroConf is the world’s most popular community for independent startups. It’s held several times each year in the US, Europe, and will be in Asia for the first time in 2021.

Today, Mike spends most of his time working on Bluetick.io, a web-based SaaS app that gives sales reps and agencies a better way to follow up with their prospects, leads and customers.

Mike writes about software and startups on his blog at SingleFounder.com and lives near Worcester, Massachusetts with his wife, two kids and a pair of cats who merely tolerate each other.

Where to find Mike @

https://twitter.com/singlefounder

KEY TAKEAWAYS

Some of the best email practices
When is the right time to send an email
What are some mistakes that digital marketers make in email marketing

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #119 with Bryan Coe

Wed, 08 Apr 2020 16:00:16 +0000

Bryan Coe is the president and founder of Blackbird e-Solutions LLC.

Find Bryan @

https://www.linkedin.com/in/bryancoe/

https://twitter.com/bryanscoe

https://twitter.com/BbeSLLC

https://www.linkedin.com/company/blackbird-e-solutions/

KEY TAKEAWAYS

Leveraging transparency and analytics

Leveraging Google Analytics

How long does it take for you to get meaningful metrics

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #118 with Michael Phelan

Mon, 06 Apr 2020 16:00:17 +0000

Michael Phelan is an experienced, creative and accomplished sales & marketing consultant with a strong track record of driving revenue at start-up, early stage and mature companies. Demonstrated expertise in both business-to-consumer markets and business-to-business markets. Expert in SMB product development/management and Go-to-Market strategies. Competent in SaaS, Retail, Document Management and Information Storage and Back-Up, Consumer Electronics, Software, Technology Support, Healthcare IT & Apps and Telco/Cable business models. Highly skilled at partnership and channel development.

Find Michael at

link: michaeljphelan1

email: michael@gotomarketpros.com

KEY TAKEAWAYS

Prospecting New Leads

What are reps doing to convert even cold calls?!

Streamline and customize your prospecting to match your buyer.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #117 with Dawn Kuczwara

Thu, 02 Apr 2020 16:00:15 +0000

When Dawn quotes Morticia Addams, “What is normal for the spider is chaos for the fly,” you understand she knows how to get on the right side of chaos. Maybe it’s her years of experience as a developer and digital manager in fields as diverse as education, medical, services, gaming and entertainment. Perhaps it's her expertise in digital and content marketing for B2B. Or maybe it’s her passion for acting and improv – where it’s either kill or get eaten alive. No matter where it comes from, Dawn leverages her nearly 20 years of experience to consult with technology and casino gaming companies to reach their specific audiences - audiences that she understands well. You can find Dawn playing with her English Bulldog, Zoe, exploring the area around Austin with her family, or on her podcast, Leading Questions, where she and her co-host, Jer Lance, answer listener's leadership and knowledgework questions.

Find Dawn @

LinkedIn: https://www.linkedin.com/in/dawnkuczwara/

Twitter: @digitaldawn

Instagram: @digtialdawn

Podcast: https://leadingquestionspodcast.com

KEY TAKEAWAYS

Bridging the gap between development and IT and Marketing

Strategic Marketing towards a technical audience

Leveraging the ability to talk to a technical and non technical audience

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #116 with Mark Boudreau

Tue, 31 Mar 2020 16:00:12 +0000

Mark Boudreau is a seasoned Marketing executive with 18+ years of proven in-house, nonprofit and agency experience leading marketing initiatives for top-ranked brands, firms, and agencies. His background is in corporate, entertainment, digital/social, law firms, special events and more.

Mark has massive experience in growing brands and firms, scaling current digital channels and generating new opportunities through digital, SEO/SEM, PR, distribution, & partnerships. A leader in driving customer/client acquisition excellence. Expert at building 100%+ YoY revenue growth through profitable campaigns. Directly led marketing for brands between $50M and $425M. Ad spend reduction/ROI expert.

Find Mark @

https://www.linkedin.com/in/markaboudreau/

KEY TAKEAWAYS

Looking to leverage voice searches?

Where is voice search applied in digital marketing?

The future of voice In business

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #115 with Tim McLaughlin

Thu, 26 Mar 2020 16:42:55 +0000

Tim McLaughlin is the COO/CEO of 321Blink, a marketing company he co founded 11 years ago. A graduate of the University of Pittsburgh, he’s “that” guy with the Pitt screensaver, phone cover and bumper sticker. Tim married Luann 26 years ago and has four beautiful daughters. Tim has many years of experience in media and has produced award-winning video, including being the recipient of both Silver Telly and CAB Long-Form Video Awards. Tim is a past President of Media Association of Pittsburgh (MAP) and Fox Chapel District Association and is currently on Aspinwall Borough Council. Additionally he is an advocate for and rescuer of Pit Bulls and an all around OK guy.

Find Tim on Linkedin and Facebook

123Blink, and subscribe to their newsletter for more interesting content!

KEY TAKEAWAYS

Digital isn’t a stand alone strategy!

Leverage digital as a cohesive part to your plan.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #114 with Judy Peterson

Tue, 24 Mar 2020 16:00:15 +0000

Judy Peterson is the Founder of Peterson Publishing & Media, a company that specializes in strategic online marketing with industry-leading capabilities & technology that can transform how you do business. The way businesses do marketing is changing - forever. You don't have to rely on old practices of cold calling or even old ways of targeting ads for your business. We have a better way.

The service I am working with can give any business the ability to find out the best prospects for their business. I work with B2B companies to build their pipeline with actual people that our new identity graphing technology identifies for them as having either visited their website or are doing online research.

Find Judy @

www.linkedin.com/judyevanspeterson www.facebook.com/JudyEvansPeterson

www.facebook.com/petersonpublishing/ website www.judyp.me

KEY TAKEAWAYS

Audience targeting with artificial intelligence

What is an identity graph?

Where is an identity graph now in your day to day?

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #113 with Carrie Messinger

Thu, 19 Mar 2020 16:14:36 +0000

Carrie Messinger - CMO, Scrum Guru, and Agile Marketing Pioneer

Find Carrie @

https://www.facebook.com/trueagilemarketing

https://trueagilemarketing.com

KEY TAKEAWAYS

How to structure for your overall digital marketing campaign?

What is agile marketing?

Marketing is changing because our segment and customers are changing.

Utilize marketing automation platforms

Are you reinvesting into your sales team?

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #112 with Andrew Johnson

Tue, 17 Mar 2020 15:00:12 +0000

Andrew is the owner and marketing director for Infinite Loop Marketing. He has been involved in managing and consulting with several other digital and print marketing agencies to develop marketing strategies that help their b2b clients businesses grow. He now brings those skills he has acquired to his own agency, Infinite Loop Marketing. He is the driving force behind their focus on developing marketing plans and strategies that increase their client’s visibility and revenue. It is his belief that by creating and implementing effective marketing plans and strategies, that it opens up infinite possibilities for the clients they serve.

KEY TAKEAWAYS

-Why you need planning in Digital Marketing

-Don’t just follow the next big thing

-Stay on Task, Stay Focused, Stay Organized!

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #111 with Taylor Gaines

Thu, 12 Mar 2020 12:00:09 +0000

Taylor Gaines began her marketing journey interning at a National Agency in Tucson, Arizona in 2012. During her time at the agency, Taylor learned everything from media buying to accounting and advanced quickly from unpaid-intern to pioneering social strategies for international CPG and National Grocery Retail brands.

In the summer of 2013, Taylor entered the world of entrepreneurship forming her own company, Social Gaines.

Since 2013, Taylor has spent her time helping an array of industries from object storage to world-renowned pizza chains define their social strategy and deploy the tactics that build community and drive results. In tandem, Taylor has been focused on scaling the Social Gaines brand and has successfully evolved the business year-over-year. As a continuous learner, Taylor is excited to continue to explore the exponential possibilities within the digital space and continue to expand Social Gaines as the modern marketing authority.

KEY TAKEAWAYS

Taylor’s three C’s of Marketing
What is right for you and your organization
Don’t just follow the trend! Understand what your needs are

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #110 with Mike Taber

Tue, 10 Mar 2020 15:52:05 +0000

Today, Mike spends most of his time working on Bluetick.io, a web-based SaaS app that gives sales reps and agencies a better way to follow up with their prospects, leads and customers.

Mike writes about software and startups on his blog at SingleFounder.com and lives near Worcester, Massachusetts with his wife, two kids and a pair of cats who merely tolerate each other.

KEY TAKEAWAYS

- automate specific email follow up sequences for prospects who may not be ready to engage just yet

- best strategies to re-engage a prospect conversation in a less awkward manner

- when it makes sense for sales automation and when a manual process is better

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH US

LinkedIn: linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: socialassurancemedia.com/

My Official Website: brandondietrich.com

Episode #109 with Angelica Ismailos

Thu, 23 Jan 2020 06:09:28 +0000

Angelica Ismailos is the founder of Mikado Digital Agency. She works with various freelancers to build out the different marketing strategies for startup businesses.

In this episode, we will learn how to focus on the understanding phase and building your initial content. We cover a lot of tactical things including some tools and techniques that she leverages in creating initial campaigns for clients.

KEY TAKEAWAYS

Look at your entire marketing funnel, analyze and find the leaks and then focus on marketing activities to fill those holes.
Understand the market, understand your audience and build up the foundation before starting a marketing campaign.
Optimize your website for conversion before you start driving traffic.
Add social proof to your website like customer testimonials and ratings to add more credibility to your company.
In the world of digital marketing, things are changing constantly and you just have to have a flexible creative mindset to be able to adjust to current tactics.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: http://socialassurancemedia.com/

My Official Website: http://brandondietrich.co

Episode #108 with Mike Watts

Wed, 22 Jan 2020 00:22:55 +0000

Mike Watts is an experienced entrepreneur who has 6 startup companies under his belt. He’s founded three consecutive multi-million dollar companies in the last 10 years. Mike has successful exits from three companies including one for over $6 million. He even struck a deal with Daymond John from Shark Tank. Mike currently serves as CEO of LoveHandle, a fast-growing American manufacturer of patented custom smartphone grips and accessories where he leads a team of 30 full-time employees. Mike is a keynote speaker for entrepreneur and inventor groups as well a guest professor at Texas A&M University's entrepreneur program. Mike is a 2-time winner of the Aggie 100 Award for fastest growing companies and has been listed on the Fortune 5000.

KEY TAKEAWAYS:

People’s attention are on mobile devices and so brands are obligated to make sure that companies are showing up where people are spending their time.
We feature almost everyone that tags us as long as it’s appropriate. It helps amplify our fans and trying to highlight them and in the process it does shine a good light on our brand.
Partnering with influencers, placing our product strategically into their feeds and then create a referral affiliate program that allows everybody to create a win-win environment where an influencer can use a code or a link to traffic through their fan based to the product if they believe in it.
Choosing a brand name is our first goal when we initially started. Because when you choose the brand name you’re stuck once you have it. And if you have to change it, you lose all the equity in momentum that you might have had.
People are moving away from TV into digital forms of consumption.
LinkedIn is a platform for professionals that are a natural platform for businesses to communicate for lead generation for just general branding.
If you want to get your brand out the best thing you could do is to create content to establish yourself as an expert in whatever category.
Pick a social platform and try to create, spend a good portion of your day, engaging with who you think your target audience is, don’t spend too much time just talking about your product but try to engage with them more.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: http://socialassurancemedia.com/

My Official Website: http://brandondietrich.com/

Episode #107 with Mikaela Hernesman

Thu, 23 Jan 2020 02:50:40 +0000

Mikaela Hernesman is an expert in event planning and trade shows follow up. In this episode, Mikaela will share with us the true tactics that can make your follow-up process more effective. She is an expert in this field and absolutely fantastic in the aspect of putting together systems that make your attendance at an event or trade show much more effective.

KEY TAKEAWAYS

Printed marketing pieces are dead but digital platforms are really where the attention is.
Social media marketing is working really well because the audience's attention is mostly on their phones.
Attendees enjoy the recognition that they feel when a company engages with their comments. They feel included.
We can use social media as a wonderful tool to address attendees and encourage them; tagging their business names and photos.
Lead retrieval devices are a truly amazing instrument. It is a device used to collect the business cards of individuals at the show which you can download on your phone and simply scan a badge.
The lead retrieval device integrates seamlessly with a CRM provider in which you can export leads you acquired through the app.
Use a project management platform to help track your past activities with your leads.
Adopt technology to make your business processes easy & convenient.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: http://socialassurancemedia.com/

My Official Website: http://brandondietrich.co

Episode #106 with Jeremiah Craig

Wed, 22 Jan 2020 02:45:57 +0000

Jeremiah Craig focuses on creating content specific to your prospects based on not just what they're searching for but also around different stages. In this episode we will learn more on lead generation content all the way through nurturing content.

KEY TAKEAWAYS:

One way to find a target market is on Facebook audience insights.
Look for your target market interests through the pages they like.
Knowing what industries your target market is associated with is really good to know because you can use it for future collaboration.
Put yourself in your prospects shoes and figure out what their basic questions are and answer them.
Narrow down unique questions that you think haven’t answered and make it reliable and searchable content using long tail keywords.
Target interesting things and ridiculous types of example in your industry by making your content more specific to your viewers’ situation in order to get more views.
There’s longtail keyword opportunities no matter your industry is in order to get viewers by making your content specific to their situation.
Deliver what your audience is searching for and you can rank higher on page ranks and more specifically receive more views.
People want to hear the difference of things before they purchase that and blog posts don’t do that.
The connection between social data and search data when you find an opportunity in between, you should combine the questions that they’re actually asking on the platform that they use; then you can bring valuable content on the end consumer.
Look for social media data because it is directly from your audience or from your potential company customers.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: http://socialassurancemedia.com/

My Official Website: http://brandondietrich.com/

Episode #105 with Laurie Kelly

Wed, 22 Jan 2020 15:54:48 +0000

Laura Kelly will share with us the best sequence to connect the dots when following up with leads in a trade show or event. She will be sharing multiple outreach strategies to reconnect with a lead and ultimately convert prospects to leads that could buy from you.

KEY TAKEAWAYS

Make a campaign to drive engagement through the nurturing process.
An opportunity at a trade shows to interact in a public setting with a prospect is the highest quality first engagement a company can get.
Automate a task if it is possible.
After joining a trade show, create a follow-up email to your lead to nurture and engage them in a way that they could actually buy from you.
Provide an easy access calendar to your lead so it will be convenient for them to contact you.
Reach out through various social media channels; LinkedIn sales navigator is a great tool to use.
Keep the subject line of the event when sending a follow-up email so that the lead will see that you're continuing to draw the connection of why you're reaching out.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: http://socialassurancemedia.com/

My Official Website: http://brandondietrich.com/

Episode #104 with Jessica Stephens

Tue, 21 Jan 2020 12:35:16 +0000

Jessica Stephens is an expert in leveraging social media for B2B businesses. She spent years working in this industry and has now taken a sidestep into experiential marketing. In this episode, we will be diving not just into social media B2B best practices but also steps towards architecting a campaign and lot of great tips and tricks.

KEY TAKEAWAYS

Different things work for different companies.
Every brand is different even if you are offering the same service.
Content is the fuel in your advertising.
In advertising, you have to have good content that is relevant to your audience in order for other things to go well.
Your sales team should be aware of everything your marketing team is doing (specially on social media) because audiences (and prospects) want a response ASAP.
In running a campaign for events, leverage time based advertisements and people's fear of missing out so that it will create a buzz.
6 weeks before the actual event, sales team should post teasers in order to increase the anticipation & excitement of the audience.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: http://socialassurancemedia.com/

My Official Website: http://brandondietrich.com/

Episode #103 with Monica Milan

Sat, 18 Jan 2020 05:00:32 +0000

Monica Milan is very experienced in trade shows. She can capture people's attention just by walking to her booth. Monica will share a couple of insights all around the trade show modeling aspect and some strategy on how she starts engaging conversation that draw the attendees over to your booth.

KEY TAKEAWAYS

In order to catch the attendees’ attention, try being positive, uplifting, upbeat, energetic, happy, always smiling and welcoming will surely capture people.
When looking for trade show models, you can partner with different modeling agencies that are specifically geared towards helping a higher trade show models for you at your booth.
If you want to try setting up a booth in a trade show, before signing up your company and want to invest on a trade show models, please visit a trade show and observe, keep your eyes open & walk around. See the difference between a booth with a model and a booth without.
While visiting a trade show, see and feel for yourself of what you’re wanting or your company and what will work best for your company and your product or services.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: http://socialassurancemedia.com/

My Official Website: http://brandondietrich.com/

Episode #102 with Jack Thompson

Fri, 17 Jan 2020 06:03:00 +0000

Jack Thompson has over 20 years experience in producing and planning large scale events everything from trade shows to company events. And he has a very unique insight as far as what he plans on how he structures these events from the beginning to plan weeks and often months and sometimes even years before an event and really figure out what messaging framework is going to be for getting to know the ideal eyeballs and ideal target market to respond and attend the event.

KEY TAKEAWAYS

When planning an event & sending invites, recognize the different groups of people then make a different messages so you know why they should attend.
If you have a certain target age group, analyze which platform they usually use then use it as a tool for proper distribution of your campaign.
Put yourself into your attendees’ shoes in order to better understand what they really need in order to entice more people to join.
Use different message for your different audience. You can customize the delivery methods, methodology or methods itself.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: http://socialassurancemedia.com/

My Official Website: http://brandondietrich.com/

Episode #101 with Craig Dias

Thu, 16 Jan 2020 15:54:35 +0000

Craig Dias has function as B2C and B2B markets and a serial entrepreneur. Has a broad understanding of branding and shares some takeaway for implementation in your companies or your marketing teams. He's currently working as a real estate agent as well as managing a car detailing and filter disposal services which has been inspected and accredited by Ministry for the Environment officials.

KEY TAKEAWAYS

Create a brand strategy on how to go forward to potential clients and to the general public and other businesses.
Improved and strengthen the strategic brand through business to business sales.
Social Media Marketing has a vital role to campaign the branding.
Craig and his wife recorded videos on doing the processing which helps the potential client understands the value of what they are doing.
Done extensive research and come up with a plan to charge customers based on fair based and avoided the contract term scenario which help the company enticed more clients.
Realize your mission as a company and how much impact you created then create revenue.
In rebranding a company, analyze what the business is doing, look at the industry, look at the competitors and analyze the point of different that makes it a key thing to do.
Dissect your mission and break it down so that it is easier for members of the public or other businesses see clearly what it is that you do and then realize the value coming to you.
Find out what your team members strength and how they can help promoting the brand.
True customer’s feedback is gold. It makes you dig up and find out how your competitors are doing and help you strategize your brand more.
Look at their website and more importantly their Social Media channels or whatever they are using. Look at their point of difference and how they do it. Analyze how you want to come across and how you want your customers to experience your brand.

ABOUT THE HOST

Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.

We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.

We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/bdietrich/

Facebook Page: fb.me/BrandonDietrichOnline

Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/

Social Assurance Media Official Website: http://socialassurancemedia.com/

My Official Website: http://brandondietrich.com/