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<description><![CDATA[<p>Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.</p>

<p>Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.</p>

<p>Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.</p>

<p>Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.</p>

<p>No hype. No theory for theory’s sake.</p>

<p>Just practical thinking about how SaaS companies keep and grow customers.</p>]]></description>
<itunes:subtitle>Real conversations and actionable insights on driving cross-functional SaaS growth — from product to customer success and beyond.</itunes:subtitle>
<title>Breakthrough SaaS Growth</title>

<copyright>All rights reserved</copyright>
<itunes:author>Jason Whitehead &amp; Jason Noble</itunes:author>
<itunes:category text="Business">
    <itunes:category text="Management" />
  </itunes:category>
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  <itunes:name>Jason Whitehead &amp; Jason Noble</itunes:name>
  <itunes:email>jasons@breakthroughsaasgrowth.com</itunes:email>
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<link>https://breakthroughsaasgrowth.com/</link>

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  <description>
    <![CDATA[<p>AI can make your SaaS business faster. But what if it is making the wrong things faster?</p>

<p>In this episode of <b>Breakthrough SaaS Growth</b>, Jason Noble and Jason Whitehead are joined by <b>Brandy Morton</b>, founder of Brandy Morton Marketing, to explore what happens when companies layer AI onto GTM systems that were already struggling.</p>

<p>Brandy's view is simple: <b>AI speeds up whatever you already have. A strong foundation gets stronger. A weak one burns money faster.</b></p>

<p>We get into why SaaS companies are still obsessed with generating more leads when the real problem may be conversion, poor ICP definition or broken hand-offs between Marketing, Sales and Customer Success.</p>

<p>We also discuss what happens when AI meets bad data, why productivity gains do not automatically create business value and why the promise Marketing makes needs to be the same promise Sales carries and Customer Success delivers.</p>

<p>We cover:</p>

<ul><li>Why AI can expose rather than fix broken GTM</li><li>Why more leads are not always the answer</li><li>How bad data gets amplified at scale</li><li>The messy middle between demand generation and revenue</li><li>Why Marketing, Sales and CS need to operate as one revenue motion</li><li>What to do with the capacity AI creates</li><li>How to distinguish AI activity from genuine commercial value</li><li>What SaaS leaders should fix before they scale AI across GTM</li></ul>

<p>If AI makes your organisation 20% faster, the important question isn't how much time you saved.</p>

<p><b>It's what business outcome actually changed.</b></p>

<p>Find Brandy</p>

<p><b>Brandy Morton on LinkedIn:</b></p>

<p><a href="https://www.linkedin.com/in/brandybmorton/" target="_blank">https://www.linkedin.com/in/brandybmorton/</a></p>

<p><b>Brandy Morton Marketing:</b></p>

<p><a href="https://www.brandybmortonmarketing.com/" target="_blank">https://www.brandybmortonmarketing.com/</a></p>

<p>Follow Breakthrough SaaS Growth</p>

<p>Subscribe to <b>Breakthrough SaaS Growth with the Jasons</b> wherever you get your podcasts and on YouTube for more conversations about customer value, retention, expansion and sustainable SaaS growth.</p>]]>
  </description>
  <itunes:title>AI Is Exposing Broken Revenue Engines - with Brandy Morton</itunes:title>
  <title>AI Is Exposing Broken Revenue Engines - with Brandy Morton</title>

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  <itunes:duration>00:30:39</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/ai-is-exposing-broken-revenue-engines</link>
    <pubDate>Mon, 28 Sep 2026 06:00:30 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Most SaaS companies spend a lot of time thinking about what they want to tell customers.</p>

<p>But how much time do they spend genuinely listening?</p>

<p>In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Lux Narayan, founder of StreamAlive, to explore what real engagement actually looks like.</p>

<p>We discuss why attendance and participation are not the same as engagement, why polls and interaction can easily become theatre and what changes when you design conversations around what you want to learn rather than simply what you want to say.</p>

<p>We also explore the role AI could play in helping organisations listen at scale. Instead of using AI simply to create more content, presentations and messages, could one of its most valuable uses be helping us understand what hundreds or thousands of customers are actually thinking?</p>

<p>The conversation covers webinars, product demos, customer onboarding, training and Customer Success, with one important theme running throughout:</p>

<p>Activity is not evidence of value.</p>

<p>If customers attend your meetings, complete your training or use your product, that tells you something. But it does not necessarily tell you whether they understood anything, changed their behaviour or achieved the outcomes they were looking for.</p>

<p>So how do we move from talking at customers to learning from them and turn genuine engagement into adoption, value, retention and growth?</p>

<p>About Lux Narayan</p>

<p>Lux Narayan is the founder of StreamAlive. His TED talk on lessons from analysing obituaries has been viewed more than two million times. He is also the author of <i>Name Place Animal Thing</i> and has a long-standing interest in storytelling, comedy and how people communicate.</p>

<p>Find out more at LuxNarayan.com.</p>

<p>About StreamAlive</p>

<p>StreamAlive uses AI to turn chat in platforms such as Teams and Zoom into real-time interaction, including polls, live maps, summaries and audience insights.</p>

<p>It is designed for webinars, presentations, training and other one-to-many sessions and integrates with tools including PowerPoint, Canva and Gamma.</p>

<p>Find out more at StreamAlive.com.</p>

<p><br /></p>]]>
  </description>
  <itunes:title>Are You Really Engaging Customers or Just Talking at Them - with Lux Narayan</itunes:title>
  <title>Are You Really Engaging Customers or Just Talking at Them - with Lux Narayan</title>

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  <itunes:duration>00:43:18</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/are-you-really-engaging-customers-or-just-talking-at-them</link>
    <pubDate>Mon, 21 Sep 2026 06:00:23 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>AI agents are moving from demos into real business workflows.</p>

<p>They are no longer just answering questions or drafting content. They are starting to take action across systems, data, workflows and customer processes.</p>

<p>That creates a much bigger leadership question.</p>

<p>Who is accountable when an AI agent acts?</p>

<p>In this episode of Breakthrough SaaS Growth with The Jasons, we speak with Venkat Siva, Co-Founder and CEO of CompFly AI, about the rise of agentic AI, controlled autonomy and why governance matters when AI systems move from advising humans to acting on their behalf.</p>

<p>We explore why AI agents are different from chatbots and copilots, what happens when agents are given access to business systems and why prompt-level control is not enough once AI can trigger real actions.</p>

<p>We also discuss what SaaS founders, operators, customer leaders, RevOps teams and enterprise leaders need to think about before scaling AI agents across the business.</p>

<p>Key topics include:</p>

<p>(1) Why AI agents create a new accountability challenge</p>

<p>(2) What controlled autonomy means in practice</p>

<p>(3) Why AI governance needs to move beyond prompts</p>

<p>(4) How agentic AI changes trust, control and risk</p>

<p>(5) Where AI agents may show up first in SaaS companies</p>

<p>(6) What leaders should put in place before scaling agents</p>

<p>This is a practical conversation about how to get the upside of AI agents without sleepwalking into avoidable risk, confusion or another expensive AI transformation mess.</p>

<p>Connect with Venkat: <a href="https://www.linkedin.com/in/venkiz/" target="_blank">https://www.linkedin.com/in/venkiz/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>AI Agents Are Here But Who Is Accountable When They Act - with Venkat Siva</itunes:title>
  <title>AI Agents Are Here But Who Is Accountable When They Act - with Venkat Siva</title>

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  <itunes:duration>00:36:13</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/ai-agents-are-here-but-who-is-accountable-when-they-act-with-venkat-siva</link>
    <pubDate>Mon, 14 Sep 2026 06:00:28 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>SaaS companies often record churn as price, missing features, competition or budget pressure. Those answers rarely reveal why the customer decided the product no longer mattered.</p>

<p>That leaves Customer Success, Product and Support fixing symptoms while the underlying retention risk remains.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore one simple cancellation question: <b>“What made you decide to cancel?”</b> You will learn how to uncover the real trigger behind customer churn and turn individual conversations into patterns the business can act on.</p>

<p>We examine onboarding failure, poor product fit, value mismatch, customer experience and competitive pressure. We also explain how SaaS teams can use cancellation feedback to improve customer retention, adoption and customer value.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>One Question That Reveals Why SaaS Customers Really Churn</itunes:title>
  <title>One Question That Reveals Why SaaS Customers Really Churn</title>

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      <link>https://pod.co/the-jasons-take-on/one-question-that-can-cut-customer-churn-in-half</link>
    <pubDate>Mon, 07 Sep 2026 06:00:32 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>AI capability is advancing faster than most SaaS operating models can change. New tools and AI agents will not produce measurable ROI if workflows, ownership, data and behaviours remain the same.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore why AI adoption is becoming an organisational change problem rather than a technology problem.</p>

<p>You will learn why automating a broken process usually creates bigger problems faster, how the gap between technology speed and organisational speed delays AI ROI and why SaaS companies need to connect AI features to credible business outcomes.</p>

<p>We also discuss adoption, customer value and the role customer context, workflows and permissions could play in creating a more defensible SaaS product.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why SaaS Companies Struggle to Turn AI Into Measurable ROI</itunes:title>
  <title>Why SaaS Companies Struggle to Turn AI Into Measurable ROI</title>

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  <itunes:duration>00:14:00</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/ai-is-moving-faster-than-your-company-can-change</link>
    <pubDate>Thu, 03 Sep 2026 07:00:26 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Doing good work is no longer enough to build a resilient career in Customer Success. CSMs and CS leaders also need visibility, commercial credibility and a clear professional reputation.</p>

<p>Seán Reid, Head of Customer Success at Supermetrics, joins us to explain how he rebuilt his momentum after redundancy and why personal brand became an important part of his career resilience.</p>

<p>You will learn how to build professional visibility without becoming performative, what aspiring Customer Success leaders need to do differently and why your reputation should be developed before you urgently need it.</p>

<p>We also discuss regional CS leadership, executive engagement and the growing need for Customer Success to demonstrate commercial impact and customer value.</p>

<p>Connect with Seán: <a href="https://www.linkedin.com/in/sean-reid/" target="_blank">https://www.linkedin.com/in/sean-reid/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Personal Brand Builds Career Resilience in Customer Success - with Seán Reid</itunes:title>
  <title>How Personal Brand Builds Career Resilience in Customer Success - with Seán Reid</title>

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  <itunes:duration>00:36:02</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/why-personal-brand-matters-in-customer-success-with-sen-reid</link>
    <pubDate>Tue, 01 Sep 2026 06:00:25 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Businesses are racing to use AI but too many are beginning with the technology rather than the problem.</p>

<p>In this episode of <b>Breakthrough SaaS Growth</b>, Jason Noble and Jason Whitehead are joined by <b>Eddie Irvin, founder of Nashville AI Advisory</b>, to examine why many AI projects struggle to deliver measurable business value.</p>

<p>The conversation explores:</p>

<ul><li>why buying AI tools is not the same as having an AI strategy</li><li>how automating broken processes can make problems worse</li><li>why businesses have more data but not necessarily better decisions</li><li>how AI can move dashboards from reporting towards recommendations</li><li>where human judgement and accountability remain essential</li><li>how leaders can identify the problems that are genuinely worth solving</li><li>what successful AI adoption looks like beyond the pilot stage</li></ul>

<p>The central message is straightforward: <b>AI should not simply help businesses generate more information or complete more tasks. It should help people make better decisions and achieve better business outcomes.</b></p>

<p><i>About Eddie Irvin...</i></p>

<p>Eddie is the founder of <b>Nashville AI Advisory</b>. He works with established businesses to design and implement practical AI and automation strategies that solve real operational problems.</p>

<p>Find out more about Eddie and Nashville AI Advisory:</p>

<p><a href="https://nashvilleaiadvisory.com/" target="_blank">https://nashvilleaiadvisory.com/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why AI Projects Struggle to Deliver Business Value - with Eddie Irvin</itunes:title>
  <title>Why AI Projects Struggle to Deliver Business Value - with Eddie Irvin</title>

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  <itunes:duration>00:34:06</itunes:duration>
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    <itunes:episode>129</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/why-businesses-are-getting-ai-wrong</link>
    <pubDate>Mon, 24 Aug 2026 06:00:26 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success teams have more data, automation and process than ever. Yet many have become better at managing customers at scale than understanding them at scale.</p>

<p>That loss of customer context weakens personalisation, customer value and ultimately retention.</p>

<p>Guy Nirpaz, founder of Perspective AI and author of <i>Farm Don’t Hunt</i>, joins us to explore how Customer Success can scale without turning every customer into a generic journey or playbook.</p>

<p>You will learn why customer context matters, where CSM judgement remains essential and how AI and CX agents could create more personalised Customer Success at scale.</p>

<p>We also discuss how the CSM role is changing and how AI can help teams become more relevant, commercially valuable and focused on customer outcomes.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success at Scale Is Losing Customer Context - with Guy Nirpaz</itunes:title>
  <title>Why Customer Success at Scale Is Losing Customer Context - with Guy Nirpaz</title>

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  <itunes:duration>00:44:38</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/has-customer-success-lost-its-mojo-with-guy-nirpaz</link>
    <pubDate>Mon, 17 Aug 2026 06:00:18 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>AI allows sales, marketing and service teams to create more content, contact more customers and respond more quickly. But when the message is wrong, AI scales the damage as efficiently as it scales the work.</p>

<p>In the final episode of this three-part series, Jason Noble and Jason Whitehead examine how AI-generated claims and answers can damage customer trust across the SaaS journey.</p>

<p>You will learn how loose sales promises create retention problems for Customer Success, why AI-generated marketing needs stronger review and where customer-facing AI requires clear boundaries.</p>

<p>We also discuss guardrails around pricing, security, compliance and contractual commitments. AI is part of the customer experience and customers will hold the SaaS company accountable for every promise it makes.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How AI Scales Broken Promises &amp; Damages Customer Trust (Part 3 of 3)</itunes:title>
  <title>How AI Scales Broken Promises &amp; Damages Customer Trust (Part 3 of 3)</title>

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  <itunes:duration>00:26:27</itunes:duration>
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    <itunes:episode>127</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/is-ai-killing-trust-in-saas-part-3-of-3</link>
    <pubDate>Mon, 29 Jun 2026 06:00:21 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>AI can produce a polished QBR, account summary or renewal narrative in seconds. But a professional-looking customer story can still be wrong.</p>

<p>Usage data, support tickets and health scores rarely explain the customer’s priorities, intent or perception of value. If Customer Success teams treat AI output as the truth, they risk damaging trust and missing genuine churn signals.</p>

<p>In part two of this series, Jason Noble and Jason Whitehead examine how CSMs and CS leaders should use AI in account management.</p>

<p>You will learn how to separate facts from interpretation, validate AI-generated account narratives and use AI to prepare the CSM without replacing human judgement. We also share practical guardrails for QBRs, renewal reviews and customer-facing materials.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why AI-Generated QBRs Can Mislead Customer Success Teams (Part 2 of 3)</itunes:title>
  <title>Why AI-Generated QBRs Can Mislead Customer Success Teams (Part 2 of 3)</title>

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  <itunes:duration>00:24:48</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/is-ai-killing-trust-in-saas-part-2-of-3</link>
    <pubDate>Mon, 22 Jun 2026 06:00:46 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>I agents are moving beyond assistance and becoming active users of SaaS products. They can book meetings, update records, trigger workflows and move work between systems without relying on a traditional user interface.</p>

<p>That shift changes how SaaS products need to be designed, sold, supported and valued.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore what happens when the primary user of software is an AI agent rather than a person.</p>

<p>You will learn why APIs, data models, permissions, interoperability and workflow design become more important in an agentic AI environment. We also examine what AI agents mean for SaaS adoption, customer value, product strategy and defensibility.</p>

<p>If an AI agent became the main user of your product, what would break first?</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What Happens to SaaS When AI Becomes the Primary User?</itunes:title>
  <title>What Happens to SaaS When AI Becomes the Primary User?</title>

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  <itunes:duration>00:15:35</itunes:duration>
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    <itunes:episode>125</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/when-ai-becomes-the-user</link>
    <pubDate>Mon, 15 Jun 2026 06:00:27 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>AI is making sales outreach faster and more personalised. It is also making it easier to manufacture credibility without genuine customer understanding.</p>

<p>When polished messages are not supported by real knowledge, trust collapses as soon as the human conversation begins.</p>

<p>In part one of this three-part series, Jason Noble and Jason Whitehead examine fake personalisation, AI-generated credibility and the growing gap between messaging and operational reality.</p>

<p>You will learn how AI can amplify poor GTM behaviour, why small moments of dishonesty damage customer trust and what Sales, Marketing and Customer Success teams should do differently.</p>

<p>This is not an argument against AI. It is a practical discussion about using AI responsibly while protecting authenticity, customer relationships and long-term SaaS retention.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How AI-Generated Personalisation Undermines SaaS Trust (Part 1 of 3)</itunes:title>
  <title>How AI-Generated Personalisation Undermines SaaS Trust (Part 1 of 3)</title>

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  <itunes:duration>00:15:49</itunes:duration>
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    <itunes:episode>124</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/is-ai-killing-trust-in-saas</link>
    <pubDate>Mon, 01 Jun 2026 07:57:20 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Enterprise buyers are being asked to trust AI claims, automated decisions and data they cannot always see or explain. When SaaS vendors cannot provide clarity, buyer confidence quickly weakens.</p>

<p>That trust gap affects AI adoption, customer retention, renewals and expansion.</p>

<p>Catherine Dowden-King joins us to explore why trust has become a commercial issue for SaaS companies in the AI era.</p>

<p>You will learn why vague AI messaging damages credibility, why buyers often trust peers and communities more than brands and how Sales, Product and Customer Success can unintentionally erode confidence.</p>

<p>We also examine AI transparency, data trust and how SaaS companies can prove customer value and business outcomes more clearly.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Enterprise Buyers Don’t Yet Trust AI in SaaS - with Catherine Dowden-King</itunes:title>
  <title>Why Enterprise Buyers Don’t Yet Trust AI in SaaS - with Catherine Dowden-King</title>

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  <itunes:duration>00:42:20</itunes:duration>
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    <itunes:episode>123</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/ai-is-exposing-a-trust-problem-in-saas-with-catherine-dowden-king</link>
    <pubDate>Tue, 26 May 2026 06:30:19 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Treating every SaaS customer equally may feel fair but it often leads to poor resource allocation. High-value customers become under-supported while lower-value accounts consume disproportionate time and attention.</p>

<p>That weakens retention, expansion and post-sales growth.</p>

<p>Christine Day, founder of Results 2Day, joins us to explain how SaaS companies can use customer segmentation and the 80/20 principle more effectively.</p>

<p>You will learn why MRR alone can be misleading, how to identify genuinely high-value customers and how to focus Customer Success resources where they create the greatest commercial value.</p>

<p>We also discuss what to do with the other 80% and how better customer data can improve prioritisation, retention and expansion.</p>

<p>Connect with Christine:</p>

<p> <a href="https://www.linkedin.com/in/christineeday/" target="_blank">https://www.linkedin.com/in/christineeday/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Treating Every Customer the Same Hurts SaaS Growth - with Christine Day</itunes:title>
  <title>Why Treating Every Customer the Same Hurts SaaS Growth - with Christine Day</title>

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  <itunes:duration>00:31:32</itunes:duration>
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    <itunes:episode>122</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/stop-treating-all-customers-equally-its-killing-your-growth</link>
    <pubDate>Mon, 18 May 2026 06:30:27 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Payments have become an expected part of many vertical SaaS platforms. The next opportunity is using embedded finance to remove customer friction and create additional value.</p>

<p>Patrick O’Donnell, Global Commercial Director for Payments and Embedded Finance at Phorest Salon Software, joins us to explore what comes next.</p>

<p>You will learn why payments alone are no longer a meaningful differentiator, where embedded finance can improve customer outcomes and how vertical SaaS companies can create better financial experiences.</p>

<p>We also examine the importance of data, trust and customer context when introducing financial products. This is a practical discussion about customer value, product strategy and sustainable SaaS growth rather than monetisation alone.</p>

<p><a href="https://www.linkedin.com/in/patrick-o-donnell-24354752/" target="_blank">Connect with Pat on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Embedded Finance Is the Next Growth Lever for Vertical SaaS - with Patrick O’Donnell</itunes:title>
  <title>Why Embedded Finance Is the Next Growth Lever for Vertical SaaS - with Patrick O’Donnell</title>

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  <itunes:duration>00:31:46</itunes:duration>
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    <itunes:episode>121</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/payments-is-table-stakes-now-what-where-embedded-finance-actually-creates-value-for-customers</link>
    <pubDate>Mon, 11 May 2026 06:30:20 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>AI is not threatening every SaaS product equally. It is exposing products that depend on convenience without owning an important workflow, customer outcome or system of record.</p>

<p>As AI agents increase automation and reduce switching costs, SaaS companies need a clearer answer to why their product remains valuable and defensible.</p>

<p>In this episode, Jason Noble and Jason Whitehead examine which SaaS categories are most vulnerable and where companies can still build durable customer value.</p>

<p>You will learn why workflow ownership, process depth, customer context and trust still matter. We also explore how AI changes SaaS product strategy, adoption and differentiation.</p>

<p>The question is not simply whether AI will kill SaaS. It is whether your product is important enough for customers to keep.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Is AI Killing SaaS or Exposing Weak Products?</itunes:title>
  <title>Is AI Killing SaaS or Exposing Weak Products?</title>

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  <itunes:duration>00:33:36</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/episode-120-saas-isnt-dying-ai-is-resetting-what-matters</link>
    <pubDate>Wed, 10 Jun 2026 11:30:19 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success was created to improve adoption and protect renewals. But tighter budgets, greater CFO scrutiny and higher expectations around ROI mean activity and relationships are no longer enough.</p>

<p>SaaS companies need Customer Success to become a stronger engine for customer retention, expansion and NRR.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore the shift from Customer Success to Customer Growth.</p>

<p>You will learn how teams can move from adoption metrics to measurable customer outcomes, from renewal defence to expansion and from reactive engagement to commercial value creation.</p>

<p>We also examine ownership, incentives, metrics and the GTM alignment required across Sales, Customer Success, Product and Finance.</p>

<p>If Sales stopped selling tomorrow, would your existing customers still grow the business?</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Must Become Customer Growth</itunes:title>
  <title>Why Customer Success Must Become Customer Growth</title>

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  <itunes:duration>00:32:34</itunes:duration>
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    <itunes:episode>119</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/119-from-customer-success-to-customer-growth-the-next-evolution-of-saas</link>
    <pubDate>Sun, 07 Jun 2026 06:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Revenue is created across the entire customer lifecycle. Yet many SaaS companies still run Sales Kickoff as though growth belongs to Sales alone.</p>

<p>That reinforces silos and leaves customer retention, expansion and post-sales growth outside the main revenue conversation.</p>

<p>Kristi Faltorusso joins us to explore the shift from Sales Kickoff to Revenue Kickoff and what genuine GTM alignment looks like.</p>

<p>You will learn how to bring Sales, Marketing, Customer Success, Services and Support together around customer value and commercial outcomes.</p>

<p>We also discuss shared metrics, incentives, enablement and why simply inviting Customer Success into the room does not create revenue alignment.</p>

<p>Connect with Kristi: <a href="https://www.linkedin.com/in/kristiserrano/" target="_blank">https://www.linkedin.com/in/kristiserrano/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why SaaS Companies Need Revenue Kickoffs, Not Sales Kickoffs - with Kristi Faltorusso</itunes:title>
  <title>Why SaaS Companies Need Revenue Kickoffs, Not Sales Kickoffs - with Kristi Faltorusso</title>

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  <itunes:duration>00:34:05</itunes:duration>
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    <itunes:episode>118</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/118-guest-kristi-faltorusso-the-shift-from-sko-to-rko-aligning-teams-around-revenue</link>
    <pubDate>Tue, 31 Mar 2026 13:00:34 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>AI is changing customer expectations, increasing build-versus-buy pressure and making it easier for buyers to question whether a SaaS product still provides enough value.</p>

<p>At the same time, CFO scrutiny is making every renewal harder to defend. Weak customer value is now showing up as churn and pressure on GRR.</p>

<p>Josh Schachter, SVP of AI Strategy and Market Development at Gainsight, joins us to explore what is really threatening SaaS retention.</p>

<p>You will learn how AI is changing renewal conversations, why customer value must be made more visible and what Customer Success teams need to do differently to protect retention.</p>

<p>We also discuss churn risk, commercial relevance and how SaaS leaders can improve value proof in the AI era.</p>

<p>Connect with Josh: <a href="https://www.linkedin.com/in/jschachter/" target="_blank">https://www.linkedin.com/in/jschachter/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why AI Is Putting SaaS Retention Under Pressure - with Josh Schachter</itunes:title>
  <title>Why AI Is Putting SaaS Retention Under Pressure - with Josh Schachter</title>

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  <itunes:duration>00:32:00</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/117-guest-josh-schachter-ai-churn-and-grr-whats-really-threatening-saas-retention</link>
    <pubDate>Fri, 29 May 2026 08:00:00 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>AI is taking over more Customer Success administration, reporting and repetitive account work. That creates an opportunity for CSMs but it also raises expectations.</p>

<p>Staying busy is no longer the same as being strategic.</p>

<p>Chad Horenfeldt joins us to explore how CSMs can remain relevant and commercially valuable as AI changes the role.</p>

<p>You will learn what separates a strategic CSM from a reactive one, why product usage is not the same as customer value and how to move conversations towards measurable customer outcomes.</p>

<p>We also discuss executive engagement, business value and where AI should support rather than replace CSM judgement.</p>

<p>Connect with Chad:</p>

<p><a href="https://www.linkedin.com/in/chadhorenfeldt/" target="_blank">https://www.linkedin.com/in/chadhorenfeldt/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How CSMs Stay Strategic in the AI Era - with Chad Horenfeldt</itunes:title>
  <title>How CSMs Stay Strategic in the AI Era - with Chad Horenfeldt</title>

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  <itunes:duration>00:38:58</itunes:duration>
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    <itunes:episode>116</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/116-guest-chad-horenfeldt-how-to-be-a-strategic-csm-in-the-ai-era</link>
    <pubDate>Tue, 17 Mar 2026 13:00:22 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Scaling a SaaS company too quickly can weaken customer outcomes, damage retention and increase costs faster than revenue.</p>

<p>The era of growth at all costs is over. Sustainable SaaS growth now requires greater discipline, clearer customer value and a stronger route to profitability.In this episode, Jason Noble and Jason Whitehead explore how SaaS companies can scale without creating expensive problems they will later need to fix.</p>

<p>You will learn the warning signs of unhealthy growth, why retention and efficiency matter more as a business scales and which metrics reveal whether growth is genuinely sustainable.</p>

<p>We also discuss hiring, tooling and how leaders can balance ambition with profitable growth and better customer outcomes.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How SaaS Companies Can Scale Without Sacrificing Retention or Profitability</itunes:title>
  <title>How SaaS Companies Can Scale Without Sacrificing Retention or Profitability</title>

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  <itunes:duration>00:30:27</itunes:duration>
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    <itunes:episode>115</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/115-the-new-age-of-saas-growth-scaling-smarter-not-harder</link>
    <pubDate>Tue, 10 Mar 2026 13:00:26 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success was created to help customers achieve valuable outcomes. In many SaaS companies it has gradually become a mixture of reactive support, renewal defence and internal reporting.</p>

<p>When Customer Success loses focus on customer value, retention and post-sales growth become harder to protect.</p>

<p>David Karp joins us to explore whether CS has drifted away from its original purpose and what leaders should do about it.</p>

<p>You will learn how Customer Success can become more accountable for customer outcomes, why empathy cannot replace commercial responsibility and how stronger GTM alignment improves customer value.</p>

<p>We also discuss shared ownership across Sales, Customer Success, Product and leadership.</p>

<p>Connect with David:</p>

<p><a href="https://www.linkedin.com/in/davidalankarp/" target="_blank">https://www.linkedin.com/in/davidalankarp/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Has Customer Success Lost Focus on Customer Value - with David Karp</itunes:title>
  <title>Has Customer Success Lost Focus on Customer Value - with David Karp</title>

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  <itunes:duration>00:32:09</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/114-guest-david-karp-has-customer-success-lost-its-sole</link>
    <pubDate>Tue, 10 Feb 2026 12:00:24 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>When every SaaS company has access to similar AI capabilities, AI alone stops being a meaningful differentiator.</p>

<p>Lasting advantage comes from execution, trusted data, stronger processes and the ability to turn technology into customer value and measurable outcomes.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore where AI genuinely helps SaaS companies and where the hype needs to calm down.</p>

<p>You will learn how AI can remove friction across the customer journey, why weak data and broken processes become more visible and where human judgement remains essential.</p>

<p>We also examine AI in Customer Success, organisational culture and how SaaS companies can use automation to improve adoption, trust and customer outcomes rather than simply reduce internal effort.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why AI Alone Won’t Create a Lasting SaaS Advantage</itunes:title>
  <title>Why AI Alone Won’t Create a Lasting SaaS Advantage</title>

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  <itunes:duration>00:26:52</itunes:duration>
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    <itunes:episode>113</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/113-from-hype-to-reality-where-ai-truly-helps-and-hurts-saas-leaders</link>
    <pubDate>Wed, 03 Jun 2026 05:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Internal silos appear to customers as slow handovers, lost context, conflicting information and unclear ownership.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore how misalignment across Sales, Customer Success, Product, Engineering and Marketing damages adoption, trust, renewals and NRR.</p>

<p>You’ll learn where the most damaging silos form, how shared customer data improves decisions and why retention and expansion require cross-functional ownership.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Misaligned SaaS Teams Damage Retention and Expansion</itunes:title>
  <title>Why Misaligned SaaS Teams Damage Retention and Expansion</title>

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    <itunes:episode>112</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/from-silos-to-synergy-aligning-saas-teams-for-retention-expansion</link>
    <pubDate>Sat, 06 Jun 2026 08:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer experience is shaped by the employee experience behind it. When companies overpromise during recruitment or create poor candidate experiences, the resulting trust gap eventually reaches customers.</p>

<p>Annette Franz joins Jason Noble and Jason Whitehead to explore the promise-delivery gap.</p>

<p>You’ll learn how culture and employee trust affect customer outcomes and why People, Customer Success and leadership teams must align around the promises the company makes.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Broken Hiring Promises Damage Customer Trust and Retention - with Annette Franz</itunes:title>
  <title>How Broken Hiring Promises Damage Customer Trust and Retention - with Annette Franz</title>

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  <itunes:duration>00:36:47</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/guest-annette-franz-roken-promises-how-poor-hiring-experiences-erode-trust-long-before-customers-feel-it</link>
    <pubDate>Tue, 25 Nov 2025 13:55:03 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Training explains how a product works. Adoption changes how customers work and determines whether the product delivers meaningful value.</p>

<p>Jason Whitehead and Jason Noble explain why SaaS companies often treat adoption as a training problem rather than a business change problem.</p>

<p>You’ll learn how adoption drives retention and expansion, how to bring it into the sales process and how to help customers move from purchasing software to changing behaviour.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Adoption Drives SaaS Retention and Expansion</itunes:title>
  <title>Why Customer Adoption Drives SaaS Retention and Expansion</title>

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  <itunes:duration>00:28:31</itunes:duration>
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    <itunes:episode>110</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/beyond-training-turning-customer-adoption-into-your-b2b-saas-growth-engine</link>
    <pubDate>Mon, 08 Jun 2026 07:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>AI is helping SaaS companies automate more interactions but efficiency alone does not create customer trust.</p>

<p>Bruce Temkin joins Jason Noble and Jason Whitehead to explore how leaders can scale AI without removing the empathy, judgement and human connection customers value.</p>

<p>You’ll learn how human-AI collaboration can strengthen creativity and purpose and where deliberate human touchpoints still matter.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How SaaS Leaders Can Use AI Without Losing Customer Trust - with Bruce Temkin</itunes:title>
  <title>How SaaS Leaders Can Use AI Without Losing Customer Trust - with Bruce Temkin</title>

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    <pubDate>Tue, 04 Nov 2025 12:00:25 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>AI can look impressive in a controlled demonstration and still fail when it encounters fragmented customer data, inconsistent processes and missing business context.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore why SaaS AI pilots stall after the initial excitement.</p>

<p>You’ll learn how data quality affects AI ROI and customer trust and why governance, human verification and change management remain essential.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Weak Data Makes SaaS AI Pilots Fail After the Demo</itunes:title>
  <title>Why Weak Data Makes SaaS AI Pilots Fail After the Demo</title>

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    <pubDate>Fri, 29 May 2026 08:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>The Jasons Take On has become Breakthrough SaaS Growth with The Jasons.</p>

<p>In this special episode, Jason Noble and Jason Whitehead explain why the show has been repositioned around how SaaS companies keep customers, grow revenue and prove value in the AI era.</p>

<p>You’ll hear what is changing and why future conversations will connect Customer Success with product, adoption, pricing, GTM alignment, retention, expansion and executive strategy.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Introducing Breakthrough SaaS Growth: How SaaS Companies Keep &amp; Grow Customers</itunes:title>
  <title>Introducing Breakthrough SaaS Growth: How SaaS Companies Keep &amp; Grow Customers</title>

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      <link>https://pod.co/the-jasons-take-on/meet-breakthrough-saas-growth-your-new-go-to-podcast-for-scaling-saas</link>
    <pubDate>Tue, 09 Jun 2026 06:04:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Indiscriminate cost-cutting can weaken the customer relationships and renewal performance SaaS companies are trying to protect.</p>

<p>Dan Griffith joins Jason Noble and Jason Whitehead to explore a more thoughtful approach to efficiency.</p>

<p>You’ll learn where AI can improve productivity, why stronger analytics and proactive renewals matter and how leaders can reduce cost without damaging customer value, retention and future growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Cutting Customer Success Puts SaaS Retention at Risk - with Dan Griffith</itunes:title>
  <title>Why Cutting Customer Success Puts SaaS Retention at Risk - with Dan Griffith</title>

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  <itunes:duration>00:32:26</itunes:duration>
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    <itunes:episode>106</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-dan-griffith-chasing-efficiency-without-killing-growth-invest-in-customer-success-not-cuts</link>
    <pubDate>Tue, 07 Oct 2025 11:00:25 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>AI can help Customer Success teams analyse information, identify risk and work more efficiently but unreliable outputs and weak data can create new problems.</p>

<p>In this episode, Jason Noble and Jason Whitehead separate practical AI value from the hype.</p>

<p>You’ll learn where AI should complement human expertise, why analytical skills and training matter and how CS teams can use AI to improve customer outcomes rather than only internal efficiency.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Where AI Creates Real Value in Customer Success</itunes:title>
  <title>Where AI Creates Real Value in Customer Success</title>

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  <itunes:duration>00:30:55</itunes:duration>
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    <itunes:episode>105</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/ai-in-customer-success-challenges-misconceptions-and-opportunities</link>
    <pubDate>Fri, 05 Jun 2026 09:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>The boundary between Account Management and Customer Success is becoming increasingly unclear. Without defined ownership, customers experience duplication, gaps and competing commercial agendas.</p>

<p>Alex Raymond joins Jason Noble and Jason Whitehead to examine how the two functions are evolving.</p>

<p>You’ll learn where their responsibilities should differ, where they should collaborate and how both can align around customer retention and expansion.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Where Account Management Ends and Customer Success Begins - with Alex Raymond</itunes:title>
  <title>Where Account Management Ends and Customer Success Begins - with Alex Raymond</title>

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  <itunes:duration>00:41:08</itunes:duration>
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    <itunes:episode>104</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-alex-raymond-account-management-vs-customer-success-convergence-or-collapse</link>
    <pubDate>Fri, 05 Jun 2026 12:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success has become diluted by unclear ownership, overlapping roles and conflicting expectations about revenue and customer value.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore what CS is actually there to do.</p>

<p>You’ll learn who should own the customer, whether CS should carry revenue responsibility and how the function can move beyond reactive support and relationship management.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What Should Customer Success Actually Own in a SaaS Business?</itunes:title>
  <title>What Should Customer Success Actually Own in a SaaS Business?</title>

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  <itunes:duration>00:30:13</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/customer-success-in-crisis-redefining-identity-value-and-future-impact</link>
    <pubDate>Thu, 26 Jun 2025 11:00:26 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Traditional Customer Success models are under pressure from layoffs, AI, profitability expectations and growing demands for measurable customer value.</p>

<p>In this episode, Jason Noble and Jason Whitehead examine why reactive CS teams struggle to demonstrate commercial impact.</p>

<p>You’ll learn why NPS and activity metrics are insufficient and how leaders can rebuild Customer Success around outcomes, retention and expansion.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Traditional Customer Success Is Struggling to Prove Value</itunes:title>
  <title>Why Traditional Customer Success Is Struggling to Prove Value</title>

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  <itunes:duration>00:31:19</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/the-end-of-cs-as-we-know-it</link>
    <pubDate>Thu, 04 Jun 2026 06:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>AI creates value when it improves a meaningful business or customer outcome, not simply when it automates an existing task.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore how AI can support B2B SaaS growth across Customer Success and the wider GTM organisation.</p>

<p>You’ll learn where AI can improve efficiency and customer engagement, how it can help identify churn risk and why human judgement and clear outcomes remain essential.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How AI Can Drive Growth in B2B SaaS</itunes:title>
  <title>How AI Can Drive Growth in B2B SaaS</title>

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  <itunes:duration>00:29:51</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/leveraging-ai-for-growth-and-customer-success-in-b2b-saas</link>
    <pubDate>Mon, 01 Jun 2026 08:02:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer centricity creates no advantage if it does not influence the customer journey, investment decisions and how value is delivered.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore practical customer centricity in a market shaped by AI, economic pressure and changing expectations.</p>

<p>You’ll learn what customer-centric businesses do differently and how leaders can turn customer focus into stronger retention and sustainable growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How SaaS Leaders Turn Customer Centricity Into Retention and Growth</itunes:title>
  <title>How SaaS Leaders Turn Customer Centricity Into Retention and Growth</title>

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  <itunes:duration>00:32:53</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/customer-centricity-in-2025-leading-strategies-for-business-growth</link>
    <pubDate>Thu, 04 Jun 2026 03:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>A customer’s exit is still part of their experience with your company. Poor offboarding can damage reputation and destroy the possibility of future re-engagement.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore how SaaS companies should manage departing customers.</p>

<p>You’ll learn how to protect trust, gather more useful churn insight and create a structured exit process that leaves the relationship in better condition.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why SaaS Customer Offboarding Matters for Trust and Future Growth</itunes:title>
  <title>Why SaaS Customer Offboarding Matters for Trust and Future Growth</title>

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  <itunes:duration>00:31:49</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/handling-customer-exits-essential-strategies-for-offboarding-customers</link>
    <pubDate>Fri, 29 May 2026 08:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p><br /></p>

<p>Customer Success is under pressure to demonstrate its contribution to retention, expansion and profitable growth.</p>

<p>Jay Nathan joins Jason Noble and Jason Whitehead to discuss whether the function and even its name need to evolve.</p>

<p>You’ll learn how AI and market pressure are changing the CS operating model and how companies can remain customer-centred while becoming more commercially accountable.</p>

<p>Jay’s newsletter: <a href="https://www.chiefcustomerofficer.io/" target="_blank">https://www.chiefcustomerofficer.io/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Must Become More Commercial - with Jay Nathan</itunes:title>
  <title>Why Customer Success Must Become More Commercial - with Jay Nathan</title>

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  <itunes:duration>00:33:20</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/guest-jay-nathan-exploring-the-future-of-customer-success</link>
    <pubDate>Wed, 10 Jun 2026 07:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Resilience is a leadership capability in SaaS environments shaped by customer pressure, churn, internal change and uncertainty.</p>

<p>Summie Yeung joins Jason Noble and Jason Whitehead to explore how coaching strengthens confidence and decision-making.</p>

<p>You’ll learn how identity and belonging affect leadership and why more resilient leaders and teams create better customer and business outcomes.</p>

<p>Learn more about Summie at <a href="https://summieyeung.com/" target="_blank">https://summieyeung.com</a>.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Coaching Builds Resilient SaaS Leaders and Teams - with Summie Yeung</itunes:title>
  <title>How Coaching Builds Resilient SaaS Leaders and Teams - with Summie Yeung</title>

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  <itunes:duration>00:28:43</itunes:duration>
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    <itunes:episode>97</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-summie-yeung-how-coaching-builds-resilience</link>
    <pubDate>Mon, 08 Jun 2026 15:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p><br /></p>

<p>Sustainable SaaS growth increasingly depends on customers who stay, expand and advocate, not only on acquiring new logos.</p>

<p>Edward Chiu joins Jason Noble and Jason Whitehead to explain customer-led growth.</p>

<p>You’ll learn how customer value influences lifetime value, retention and expansion and how post-sales teams can turn recurring customer outcomes into a stronger growth engine.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer-Led Growth Drives SaaS Retention and Expansion - with Edward Chiu</itunes:title>
  <title>How Customer-Led Growth Drives SaaS Retention and Expansion - with Edward Chiu</title>

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    <itunes:episode>96</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-edward-chiu-customer-led-growth</link>
    <pubDate>Fri, 19 Jun 2026 11:00:11 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Commercial confidence is not only a sales skill. Customer-facing teams need to connect product use to the customer’s business priorities and outcomes.</p>

<p>Casey Trujillo and Todd Kirk join Jason Noble and Jason Whitehead to explore adoption and behaviour change.</p>

<p>You’ll learn why unused software damages retention and how CS, onboarding and enablement teams can help customers realise meaningful value.</p>

<p>Listen to the SaaS Therapy podcast:</p>

<p><a href="https://www.brainstorminc.com/saastherapy" target="_blank">https://www.brainstorminc.com/saastherapy</a>.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Commercially Confident Teams Accelerate SaaS Adoption and Value - with Casey Trujillo &amp; Todd Kirk</itunes:title>
  <title>How Commercially Confident Teams Accelerate SaaS Adoption and Value - with Casey Trujillo &amp; Todd Kirk</title>

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    <itunes:episode>95</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guests-casey-trujillo-todd-kirk-building-commercially-confident-teams</link>
    <pubDate>Tue, 16 Jun 2026 10:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>By the time a renewal becomes visibly at risk, the underlying problem may have existed for months. Proactive Customer Success must begin before the contract is signed.</p>

<p>Dan Gianfreda joins Jason Noble and Jason Whitehead to explore how better expectation-setting and executive alignment protect renewals.</p>

<p>You’ll learn how Sales, Marketing, CS and Operations can build a stronger customer journey and create shared commitment to success.</p>

<p>Learn more about Dan at <a href="http://www.batteriesincluded.biz/" target="_blank">http://www.batteriesincluded.biz</a>.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Proactive Customer Success Must Start Before the Sale - with Dan Gianfreda</itunes:title>
  <title>Why Proactive Customer Success Must Start Before the Sale - with Dan Gianfreda</title>

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    <itunes:episode>94</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-dan-gianfreda-proactive-to-reactive-customer-success</link>
    <pubDate>Wed, 17 Jul 2024 17:25:13 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success is central to the SaaS model but many companies still struggle to connect it to measurable financial performance.</p>

<p>Dave Jackson joins Jason Noble and Jason Whitehead to explore why CS often falls short of its commercial potential.</p>

<p>You’ll learn how customer-led growth changes company priorities and what CEOs, investors and customer leaders should expect from a modern Customer Success organisation.</p>

<p>Connect with Dave Jackson on LinkedIn:</p>

<p><a href="https://www.linkedin.com/in/davidjacksonuk" target="_blank">https://www.linkedin.com/in/davidjacksonuk</a></p>

<p>Learn more: <a href="https://thecustomer.co/" target="_blank">https://thecustomer.co</a></p>

<p>And Dave’s free ebook on Product-Led Customer Success:</p>

<p> <a href="https://thecustomer.co/2018/07/17/product-led-cs-ebook/" target="_blank">https://thecustomer.co/2018/07/17/product-led-cs-ebook/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Still Struggles to Deliver Commercial Impact - with Dave Jackson</itunes:title>
  <title>Why Customer Success Still Struggles to Deliver Commercial Impact - with Dave Jackson</title>

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    <itunes:episode>93</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-dave-jackson-tbd</link>
    <pubDate>Thu, 11 Jun 2026 08:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer education should do more than teach product features or measure course completion. It should help customers change behaviour and achieve business outcomes.</p>

<p>Vicky Kennedy joins Jason Noble and Jason Whitehead to discuss the future of customer education.</p>

<p>You’ll learn why traditional training models fall short and how education can become a stronger driver of adoption, retention and customer value.</p>

<p>Learn more about Echtus: <a href="https://www.echtus.com/" target="_blank">https://www.echtus.com</a></p>

<p><a href="https://www.linkedin.com/in/vickykennedy/" target="_blank">Connect with Vicky on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Education Must Drive Adoption, Value and Growth - with Vicky Kennedy</itunes:title>
  <title>Why Customer Education Must Drive Adoption, Value and Growth - with Vicky Kennedy</title>

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    <itunes:episode>92</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-vicky-kennedy-tbd</link>
    <pubDate>Tue, 12 Mar 2024 11:00:07 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Product and Customer Success see different parts of the same customer problem. Weak alignment causes valuable customer insight to be lost or turned into unstructured noise.</p>

<p>Jennifer Chiang joins Jason Noble and Jason Whitehead to explore how the two functions can work together.</p>

<p>You’ll learn how to structure feedback, use analytics and make better product decisions around adoption, retention and customer value.</p>

<p><a href="https://www.linkedin.com/in/jennifer-chiang" target="_blank">Connect with Jennifer Chiang on LinkedIn</a></p>

<p>Learn more: <a href="https://www.guidetocustomersuccess.com/" target="_blank">https://www.guidetocustomersuccess.com/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Product and Customer Success Alignment Improves Retention and Growth - with Jennifer Chiang</itunes:title>
  <title>Why Product and Customer Success Alignment Improves Retention and Growth - with Jennifer Chiang</title>

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    <itunes:episode>91</itunes:episode>
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    <pubDate>Tue, 19 Dec 2023 12:00:20 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>The Customer Success talent market is changing as companies demand more commercial, strategic and adaptable CS professionals.</p>

<p>Rohan Tailor joins Jason Noble and Jason Whitehead to discuss current hiring expectations.</p>

<p>You’ll learn which Customer Success roles are emerging, what employers are looking for and how candidates can demonstrate stronger commercial awareness and customer impact.</p>

<p><a href="https://www.linkedin.com/in/rohan-tailor/" target="_blank">Connect with Rohan Tailor on LinkedIn</a></p>

<p>Learn more about ABR Talent: <a href="http://www.abrtalent.co.uk/" target="_blank">http://www.abrtalent.co.uk</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What SaaS Companies Look for in Customer Success Talent - with Rohan Tailor</itunes:title>
  <title>What SaaS Companies Look for in Customer Success Talent - with Rohan Tailor</title>

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  <itunes:duration>00:29:53</itunes:duration>
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    <itunes:episode>90</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-rowan-tailor</link>
    <pubDate>Tue, 12 Dec 2023 12:00:15 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success excellence is not about awards, slogans or good intentions. It is about creating measurable customer and commercial results.</p>

<p>Alex Farmer joins Jason Noble and Jason Whitehead to explore what high-performing post-sales teams do differently.</p>

<p>You’ll learn how strong CS organisations reduce churn, support expansion and create clearer value for customers and the business.</p>

<p><a href="https://www.linkedin.com/in/alexanderfarmer/" target="_blank">Connect with Alex Farmer on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What Customer Success Excellence Really Looks Like - with Alex Farmer</itunes:title>
  <title>What Customer Success Excellence Really Looks Like - with Alex Farmer</title>

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    <itunes:episode>89</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-alex-farmer</link>
    <pubDate>Wed, 06 Dec 2023 00:36:07 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Durable SaaS growth is not created during one renewal cycle. It comes from a long-term operating model for customer value, retention and expansion.</p>

<p>Jay Nathan joins Jason Noble and Jason Whitehead to discuss playing the long game in Customer Success.</p>

<p>You’ll learn how post-sales strategy changes as companies scale and how leaders can balance short-term revenue pressure with stronger customer lifetime value.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why SaaS Leaders Need a Long-Term Strategy for Retention and Expansion - with Jay Nathan</itunes:title>
  <title>Why SaaS Leaders Need a Long-Term Strategy for Retention and Expansion - with Jay Nathan</title>

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  <itunes:duration>00:43:42</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/guest-jay-nathan-playing-for-the-long-game</link>
    <pubDate>Mon, 21 Aug 2023 11:00:13 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>High-touch Customer Success cannot economically reach every customer. Customer education can help users learn, adopt and make progress more independently.</p>

<p>Vanessa Neurohr joins Jason Noble and Jason Whitehead to share how she built a scalable education programme.</p>

<p>You’ll learn how customer education reduces pressure on CSMs while supporting adoption, value and a more consistent customer experience.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Education Scales Customer Success Without More Headcount - with Vanessa Neurohr</itunes:title>
  <title>How Customer Education Scales Customer Success Without More Headcount - with Vanessa Neurohr</title>

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  <itunes:duration>00:24:18</itunes:duration>
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    <itunes:episode>87</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-vanessa-neurohr-scaling-cs-via-customer-education</link>
    <pubDate>Sat, 13 Jun 2026 05:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>The Chief Customer Officer must align multiple post-sales functions while representing the customer at executive level.</p>

<p>Pat Phelan joins Jason Noble and Jason Whitehead to share his journey to becoming CCO at GoCardless.</p>

<p>You’ll learn how to build and scale global customer organisations and why Customer Success, Support, Onboarding and Account Management need a shared operating model.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What It Takes to Become a Chief Customer Officer - with Pat Phelan</itunes:title>
  <title>What It Takes to Become a Chief Customer Officer - with Pat Phelan</title>

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    <itunes:episode>86</itunes:episode>
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    <pubDate>Fri, 05 Jun 2026 13:00:00 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Strategic Customer Success is not defined by better meetings or more senior relationships. It helps customers make better decisions and achieve meaningful outcomes.</p>

<p>Jay Nathan joins Jason Noble and Jason Whitehead to explore strategic behaviour in post-sales teams.</p>

<p>You’ll learn how CS can move beyond activity and relationship management and create clearer customer value, retention and expansion.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Strategic Customer Success Improves Retention and Expansion - with Jay Nathan</itunes:title>
  <title>How Strategic Customer Success Improves Retention and Expansion - with Jay Nathan</title>

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    <pubDate>Thu, 23 Mar 2023 11:00:13 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>The CSM role is changing as SaaS companies demand greater efficiency, commercial awareness and measurable customer value.</p>

<p>Maranda Dziekonski joins Jason Noble and Jason Whitehead to explore the skills future CSMs will need.</p>

<p>You’ll learn why strategic thinking, adaptability and commercial confidence matter and how CSMs can contribute more directly to customer retention, expansion and business growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What Customer Success Managers Need to Stay Relevant - with Maranda Dziekonski</itunes:title>
  <title>What Customer Success Managers Need to Stay Relevant - with Maranda Dziekonski</title>

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    <pubDate>Tue, 14 Mar 2023 11:00:13 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success can involve heavy workloads, emotional pressure and responsibility for problems the CSM cannot fully control.</p>

<p>Ryan Johansen joins Jason Noble and Jason Whitehead to discuss burnout and mental wellbeing in CS.</p>

<p>You’ll learn how workplace stress affects confidence and performance, how managers can recognise warning signs and why healthier teams ultimately create better customer outcomes.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Burnout Hurts People and Performance - with Ryan Johansen</itunes:title>
  <title>Why Customer Success Burnout Hurts People and Performance - with Ryan Johansen</title>

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    <pubDate>Tue, 07 Mar 2023 12:00:11 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Rising expectations around retention, onboarding and customer value are forcing SaaS leaders to rethink how their customer organisations work.</p>

<p>Jamie Bertasi joins Jason Noble and Jason Whitehead to explore the next stage of Customer Success leadership.</p>

<p>You’ll learn how stronger GTM alignment, better onboarding and clearer customer value can improve performance and what high-performing customer organisations do differently.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Leaders Must Rethink Onboarding, Value and Growth - with Jamie Bertasi</itunes:title>
  <title>Why Customer Success Leaders Must Rethink Onboarding, Value and Growth - with Jamie Bertasi</title>

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    <pubDate>Tue, 18 Aug 2026 11:00:10 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success Operations gives post-sales teams the data, processes and structure needed to deliver a consistent customer experience at scale.</p>

<p>Deborah Andrews joins Jason Noble and Jason Whitehead to explain why CS Ops is no longer a back-office function.</p>

<p>You’ll learn how operational foundations and digital Customer Success improve visibility, prioritisation, retention, expansion and scalable customer engagement.</p>

<p><a href="https://www.linkedin.com/in/debscloud/" target="_blank">Connect with Deborah on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Success Operations Scales Retention and Growth - with Deborah Andrews</itunes:title>
  <title>How Customer Success Operations Scales Retention and Growth - with Deborah Andrews</title>

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  <itunes:duration>00:19:25</itunes:duration>
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    <itunes:episode>81</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-deborah-andrews-the-acceleration-of-customer-success-operations</link>
    <pubDate>Tue, 06 Dec 2022 17:00:08 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p><br /></p>

<p>Hiring the wrong Customer Success leader can weaken retention, expansion and the entire post-sales operating model.</p>

<p>Alan Fecamp joins Jason Noble and Jason Whitehead to discuss Customer Success recruitment across technology markets.</p>

<p>You’ll learn what companies should assess when hiring CS leaders, how the talent market is changing and which common recruitment mistakes create problems as SaaS businesses scale.</p>

<p><a href="https://www.linkedin.com/in/alanfecampsaasrecruiter/" target="_blank">Connect with Alan on LinkedIn</a> </p>

<p>Learn more about Zeren: <a href="https://www.zerenglobal.com/" target="_blank">https://www.zerenglobal.com/</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What SaaS Companies Should Look for When Hiring Customer Success Leaders - with Alan Fecamp</itunes:title>
  <title>What SaaS Companies Should Look for When Hiring Customer Success Leaders - with Alan Fecamp</title>

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  <itunes:duration>00:24:52</itunes:duration>
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    <itunes:episode>80</itunes:episode>
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    <pubDate>Tue, 29 Nov 2022 17:30:09 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Complex enterprise onboarding can damage customer confidence before the product has had an opportunity to create value.</p>

<p>Rupesh Rao joins Jason Noble and Jason Whitehead to explore how SaaS companies can manage implementation complexity.</p>

<p>You’ll learn how to create clearer ownership, reduce onboarding risk and accelerate time to value across multiple stakeholders, teams and technical dependencies.</p>

<p><a href="https://in.linkedin.com/in/rupeshrao" target="_blank">Connect with Rupesh on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Reduce Risk in Complex SaaS Onboarding - with Rupesh Rao</itunes:title>
  <title>How to Reduce Risk in Complex SaaS Onboarding - with Rupesh Rao</title>

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    <pubDate>Fri, 25 Nov 2022 12:00:14 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success helped define the SaaS business model but the discipline must continue evolving as companies face greater pressure on efficient and durable growth.</p>

<p>Nick Mehta joins Jason Noble and Jason Whitehead to explore what comes next.</p>

<p>You’ll learn how customer-led and product-led strategies are changing and why retention, expansion and measurable customer value remain fundamental to SaaS growth.</p>

<p><a href="https://www.linkedin.com/in/nickmehta/" target="_blank">Connect with Nick on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Success Must Evolve for Durable SaaS Growth - with Nick Mehta</itunes:title>
  <title>How Customer Success Must Evolve for Durable SaaS Growth - with Nick Mehta</title>

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    <pubDate>Fri, 12 Jun 2026 08:00:00 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Standard Customer Success playbooks do not always work for deeply technical products, users and implementation environments.</p>

<p>Manuel Harnisch joins Jason Noble and Jason Whitehead to explore CS for technical SaaS and XaaS companies.</p>

<p>You’ll learn how technical expertise changes the customer engagement model, how CS can work with Product and Engineering and what technical customers need to achieve meaningful value.</p>

<p><a href="https://www.linkedin.com/in/manuelharnisch/" target="_blank">Connect with Manual on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>

<p><a href="https://www.linkedin.com/in/manuelharnisch/" target="_blank"> </a></p>]]>
  </description>
  <itunes:title>Why Technical SaaS Products Need a Different Customer Success Model - with Manuel Harnisch</itunes:title>
  <title>Why Technical SaaS Products Need a Different Customer Success Model - with Manuel Harnisch</title>

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    <pubDate>Tue, 25 Oct 2022 11:00:14 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Cost reduction can protect short-term margins while quietly weakening the value customers receive.</p>

<p>Lynn Hunsaker joins Jason Noble and Jason Whitehead to examine shrinkflation, skimpflation and the customer risk created by indiscriminate cuts.</p>

<p>You’ll learn how reduced quality affects trust and retention and why Customer Success leaders should act as stewards of customer value during periods of economic pressure.</p>

<p><a href="https://studio.podcast.co/the-jasons-take-on/the-jasons-take-on/episode/LinkedIn.com/in/lynnhunsaker" target="_blank">Connect with Lynn on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Cost-Cutting Erodes Customer Value and Trust - with Lynn Hunsaker</itunes:title>
  <title>How Cost-Cutting Erodes Customer Value and Trust - with Lynn Hunsaker</title>

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    <pubDate>Tue, 18 Oct 2022 11:00:15 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Voice of the Customer should do more than collect feedback. It should improve decisions, customer experience and commercial outcomes.</p>

<p>Dana Alvarenga joins Jason Noble and Jason Whitehead to explain how to build and grow an effective VoC programme.</p>

<p>You’ll learn how customer insight connects Customer Success, Education, Advocacy and Marketing and how stronger feedback practices support retention, expansion and customer value.</p>

<p><a href="https://www.linkedin.com/in/danaalvarenga" target="_blank">Connect with Dana on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Voice of the Customer Turns Feedback Into SaaS Growth - with Dana Alvarenga</itunes:title>
  <title>How Voice of the Customer Turns Feedback Into SaaS Growth - with Dana Alvarenga</title>

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      <link>https://pod.co/the-jasons-take-on/tjto-guest-dana-alvargena-20220630</link>
    <pubDate>Wed, 03 Aug 2022 11:00:08 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer profiles describe who the customer is. They do not always identify what customers must actually do to succeed.</p>

<p>In this episode, Jason Noble and Jason Whitehead introduce Ideal Customer Behaviour and explore the actions that lead to adoption and value.</p>

<p>You’ll learn how to identify critical behaviours, design engagement around them and help customers make the changes needed for stronger retention and outcomes.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Ideal Customer Behaviour Improves SaaS Adoption and Value</itunes:title>
  <title>Why Ideal Customer Behaviour Improves SaaS Adoption and Value</title>

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    <itunes:episode>74</itunes:episode>
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      <link>https://thejasonstakeon.com/podcast/ideal-customer-behavior</link>
    <pubDate>Mon, 01 Jun 2026 11:00:21 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>SaaS growth does not come only from acquiring new customers. Existing customers need relevant marketing that helps them engage, adopt, expand and advocate.</p>

<p>Kristi Faltorusso joins Jason Noble and Jason Whitehead to explore customer marketing.</p>

<p>You’ll learn how it differs from acquisition marketing, how Marketing and CS should work together and how customer communication can become a stronger post-sales growth engine.</p>

<p><a href="https://www.linkedin.com/in/kristiserrano/" target="_blank">Connect with Kristi on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Marketing Drives SaaS Retention and Expansion - with Kristi Faltorusso</itunes:title>
  <title>How Customer Marketing Drives SaaS Retention and Expansion - with Kristi Faltorusso</title>

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  <itunes:duration>00:28:58</itunes:duration>
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    <itunes:episode>73</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-kristi-faltorusso-why-do-we-need-to-talk-about-customer-marketing</link>
    <pubDate>Tue, 17 May 2022 11:00:22 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer communities can help users learn, connect and achieve more value from the products they use.</p>

<p>Ben Winn joins Jason Noble and Jason Whitehead to explore the role of community in Customer Success and customer-led growth.</p>

<p>You’ll learn how communities support education, advocacy and customer insight and what SaaS companies need to consider when using community to improve adoption, retention and expansion.</p>

<p><a href="https://www.linkedin.com/in/benwinn/" target="_blank">Connect with Ben on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Communities Improve SaaS Adoption and Retention - with Ben Winn</itunes:title>
  <title>How Customer Communities Improve SaaS Adoption and Retention - with Ben Winn</title>

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  <itunes:duration>00:30:36</itunes:duration>
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    <itunes:episode>72</itunes:episode>
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      <link>https://thejasonstakeon.com/podcast/guest-ben-winn-the-rise-and-importance-of-communities-in-customer-success</link>
    <pubDate>Tue, 10 May 2022 11:00:11 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success cannot scale through headcount alone but poorly designed automation can make engagement feel irrelevant.</p>

<p>Dickey Singh joins Jason Noble and Jason Whitehead to explore how automation can deliver more personalised post-sales experiences.</p>

<p>You’ll learn where automated business reviews, customer health and adoption insights add value and how to balance scale, personalisation, retention and expansion.</p>

<p><a href="https://www.linkedin.com/in/dickey/" target="_blank">Connect with Dickey on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Automation Scales Customer Success Without Losing Personalisation - with Dickey Singh</itunes:title>
  <title>How Automation Scales Customer Success Without Losing Personalisation - with Dickey Singh</title>

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  <itunes:duration>00:24:17</itunes:duration>
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    <itunes:episode>71</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-dickey-sing-scaling-customer-success-with-automation</link>
    <pubDate>Tue, 14 Dec 2021 12:00:06 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customers cannot achieve complex outcomes through the work of the CS team alone. Product, Sales, Support, Services and leadership all influence whether value is realised.</p>

<p>Harini Gokul joins Jason Noble and Jason Whitehead to explain why Customer Success is a team sport.</p>

<p>You’ll learn how cloud businesses coordinate around customer transformation and how trust, privacy, ethics and security affect long-term customer outcomes.</p>

<p><a href="https://www.linkedin.com/in/harini-gokul/" target="_blank">Connect with Harini on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Needs Cross-Functional Ownership - with Harini Gokul</itunes:title>
  <title>Why Customer Success Needs Cross-Functional Ownership - with Harini Gokul</title>

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  <itunes:duration>00:21:56</itunes:duration>
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    <itunes:episode>70</itunes:episode>
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      <link>https://thejasonstakeon.com/podcast/guest-harini-gokul-why-customer-success-is-a-team-sport</link>
    <pubDate>Tue, 03 May 2022 11:00:16 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Acquisition can produce growth but customer value determines whether that growth lasts.</p>

<p>Markus Rentsch joins Jason Noble and Jason Whitehead to explore customer value-led growth and why SaaS companies need to align around meaningful customer outcomes.</p>

<p>You’ll learn how value influences retention, expansion and advocacy and what leaders can do to build a more durable customer growth model.</p>

<p><a href="https://www.linkedin.com/in/markus-rentsch-customer-value-led-growth-for-saas/" target="_blank">Connect with Markus on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Value Is the Foundation of Durable SaaS Growth - with Markus Rentsch</itunes:title>
  <title>Why Customer Value Is the Foundation of Durable SaaS Growth - with Markus Rentsch</title>

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  <itunes:duration>00:27:31</itunes:duration>
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    <itunes:episode>69</itunes:episode>
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      <link>https://thejasonstakeon.com/podcast/guest-markus-rentsch-customer-value-led-growth</link>
    <pubDate>Tue, 26 Apr 2022 11:00:31 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Scaling Customer Success is not simply a headcount challenge. It requires the right operating model, processes and engagement strategy.</p>

<p>Kristi Faltorusso joins Jason Noble and Jason Whitehead to explore what happens when customer value gets lost during growth.</p>

<p>You’ll learn how CS, Support and Consulting can work together and how scalable Customer Success supports retention, advocacy and revenue growth.</p>

<p><a href="https://www.linkedin.com/in/kristiserrano/" target="_blank">Connect with Kristi on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Scale Customer Success Without Losing Customer Value - with Kristi Faltorusso</itunes:title>
  <title>How to Scale Customer Success Without Losing Customer Value - with Kristi Faltorusso</title>

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  <itunes:duration>00:24:06</itunes:duration>
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    <itunes:episode>68</itunes:episode>
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      <link>https://thejasonstakeon.com/podcast/guest-kristi-faltorusso-how-to-successfully-scale-customer-success</link>
    <pubDate>Tue, 19 Apr 2022 11:00:11 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>High-performing Customer Success organisations do more than manage accounts. They create measurable customer value, reduce churn and contribute to sustainable growth.</p>

<p>Alex Farmer joins Jason Noble and Jason Whitehead to explore what separates strong CS teams from average ones.</p>

<p>You’ll learn how to prioritise as the organisation scales, improve struggling accounts and connect post-sales work to retention and expansion.</p>

<p><a href="https://www.linkedin.com/in/alexanderfarmer/" target="_blank">Connect with Alex on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What High-Performing Customer Success Organisations Do Differently - with Alex Farmer</itunes:title>
  <title>What High-Performing Customer Success Organisations Do Differently - with Alex Farmer</title>

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  <itunes:duration>00:36:20</itunes:duration>
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    <itunes:episode>67</itunes:episode>
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      <link>https://thejasonstakeon.com/podcast/guest-alex-farmer-building-a-successful-customer-success-organization</link>
    <pubDate>Tue, 12 Apr 2022 11:00:15 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Complex organisations create more stakeholders, systems and opportunities for Customer Success ownership to become unclear.</p>

<p>Irit Eizips joins Jason Noble and Jason Whitehead to explain how leaders can design and implement CS strategies in these environments.</p>

<p>You’ll learn how playbooks, processes, data and technology should work together and how executive alignment supports scalable retention, expansion and customer value.</p>

<p><a href="https://www.linkedin.com/in/eizips/" target="_blank">Connect with Irit on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Build Customer Success in Complex SaaS Organisations - with Irit Eizips</itunes:title>
  <title>How to Build Customer Success in Complex SaaS Organisations - with Irit Eizips</title>

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  <itunes:duration>00:25:04</itunes:duration>
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      <link>https://thejasonstakeon.com/podcast/guest-irit-eizips-designing-implementing-customer-success-strategies-in-complex-organizations</link>
    <pubDate>Tue, 05 Apr 2022 11:00:15 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Data shows what happened but stories help customers and internal leaders understand why it matters.</p>

<p>Aaron Jones joins Jason Noble and Jason Whitehead to explore how storytelling can make SaaS value more visible.</p>

<p>You’ll learn how to combine evidence and narrative, strengthen customer engagement and use customer stories to align teams around adoption, retention and business outcomes.</p>

<p><a href="https://www.linkedin.com/in/aaronejones" target="_blank">Connect with Aaron on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Stories Make SaaS Value Easier to See - with Aaron Jones</itunes:title>
  <title>How Customer Stories Make SaaS Value Easier to See - with Aaron Jones</title>

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  <itunes:duration>00:24:36</itunes:duration>
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    <itunes:episode>65</itunes:episode>
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      <link>https://thejasonstakeon.com/podcast/guest-aaron-jones-using-storytelling-to-engage-customers</link>
    <pubDate>Tue, 29 Mar 2022 12:37:52 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success has grown rapidly but many companies still lack a systematic way to scale it and demonstrate commercial impact.</p>

<p>Philipp Wolf joins Jason Noble and Jason Whitehead to discuss the state of the CS industry.</p>

<p>You’ll learn how customer data, product usage insight and CS platforms can improve prioritisation, retention and lifetime value and where technology still needs a stronger operating model.</p>

<p><a href="https://www.linkedin.com/in/philippwolf/" target="_blank">Connect with Philipp on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Still Struggles to Scale and Prove Value - with Philipp Wolf</itunes:title>
  <title>Why Customer Success Still Struggles to Scale and Prove Value - with Philipp Wolf</title>

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      <link>https://pod.co/the-jasons-take-on/guest-philipp-wolf-the-state-of-the-customer-success-industry-and-where-its-going-in-2022</link>
    <pubDate>Tue, 15 Mar 2022 11:00:10 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success began as a way to reduce churn but it has developed into a broader operating model for customer value and growth.</p>

<p>Guy Nirpaz joins Jason Noble and Jason Whitehead to explore where the discipline is heading.</p>

<p>You’ll learn why CS must move beyond churn prevention, how modular technology can support different customer needs and what SaaS leaders should build for the next stage of customer-led growth.</p>

<p><a href="https://www.linkedin.com/in/guynirpaz/" target="_blank">Connect with Guy on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Success Is Evolving Beyond Churn Prevention - with Guy Nirpaz</itunes:title>
  <title>How Customer Success Is Evolving Beyond Churn Prevention - with Guy Nirpaz</title>

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    <itunes:episode>63</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/customer-success-is-evolving-what-does-the-future-look-like</link>
    <pubDate>Thu, 04 Jun 2026 11:00:56 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Should Customer Success be included in the subscription, sold as a premium service or packaged using a combination of both?</p>

<p>In this episode, Jason Noble and Jason Whitehead examine CS as a cost centre, profit centre, professional service and growth engine.</p>

<p>You’ll learn when paid Customer Success makes sense, how pricing changes customer expectations and how SaaS leaders can fund and scale the right level of support.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Should SaaS Companies Charge for Customer Success?</itunes:title>
  <title>Should SaaS Companies Charge for Customer Success?</title>

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  <itunes:duration>00:27:26</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/tjto-033-cs-a-professional-service-20211122</link>
    <pubDate>Tue, 16 Jun 2026 15:17:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer trust is shaped by every support and service interaction, not only by formal Customer Success conversations.</p>

<p>Mara Vicente joins Jason Noble and Jason Whitehead to explore how Support, CS and other customer-facing teams can build stronger long-term relationships.</p>

<p>You’ll learn how consistent service creates trust, why Support and CS need better alignment and how customer-facing operations influence value, retention and growth.</p>

<p><a href="https://www.linkedin.com/in/marafigueiredo/" target="_blank">Connect with Mara on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Support Builds Trust, Retention and Long-Term Growth - with Mara Vicente</itunes:title>
  <title>How Customer Support Builds Trust, Retention and Long-Term Growth - with Mara Vicente</title>

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  <itunes:duration>00:24:29</itunes:duration>
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    <itunes:episode>61</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-mara-vincente-building-long-term-relationships-via-customer-support</link>
    <pubDate>Mon, 22 Nov 2021 12:00:10 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Product expertise is not enough. Customer-facing teams must understand how customers describe their priorities, challenges and measures of success.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore why speaking the customer’s language builds trust and influence.</p>

<p>You’ll learn how to move beyond product terminology, connect conversations to business outcomes and communicate value in ways that support adoption, retention and growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Speaking the Customer’s Language Builds Trust and Value</itunes:title>
  <title>Why Speaking the Customer’s Language Builds Trust and Value</title>

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    <pubDate>Fri, 26 Jun 2026 07:02:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success Operations is the foundation that helps CS teams prioritise, work consistently and focus on the customers and actions that matter most.</p>

<p>Chris Hicken joins Jason Noble and Jason Whitehead to explore the role of CS Ops.</p>

<p>You’ll learn when SaaS companies need this capability, how better workflows improve engagement and why stronger operations support retention, expansion and scalable customer value.</p>

<p><a href="https://www.linkedin.com/in/chrishicken/" target="_blank">Connect with Chris on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Operations Is Critical to Retention and Scale - with Chris Hicken</itunes:title>
  <title>Why Customer Success Operations Is Critical to Retention and Scale - with Chris Hicken</title>

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  <itunes:duration>00:33:24</itunes:duration>
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    <itunes:episode>59</itunes:episode>
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    <pubDate>Tue, 21 Sep 2021 11:00:09 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>AI and predictive analytics are changing how Customer Success teams identify risk, prioritise action and manage growing customer portfolios.</p>

<p>Prithwi Dasgupta joins Jason Noble and Jason Whitehead to explore the future of Customer Success technology.</p>

<p>You’ll learn how better customer data supports prediction, where AI can improve efficiency and how technology can help CS teams scale engagement, retention and customer value.</p>

<p><a href="https://www.linkedin.com/in/prithwidasgupta/" target="_blank">Connect with Prithwi on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How AI and Predictive Analytics Are Changing Customer Success - with Prithwi Dasgupta</itunes:title>
  <title>How AI and Predictive Analytics Are Changing Customer Success - with Prithwi Dasgupta</title>

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      <link>https://pod.co/the-jasons-take-on/guest-prithwi-dasgupta-customer-success-tools-tech-of-tomorrow</link>
    <pubDate>Tue, 10 Aug 2021 11:00:19 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success cannot scale by adding CSMs at the same rate as customers. SaaS companies need more efficient ways to extend engagement and deliver value.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore digital CS, customer education, content and technology.</p>

<p>You’ll learn how to choose scalable engagement models and increase customer reach without weakening the quality or relevance of the experience.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Scale Customer Success Without Adding Headcount</itunes:title>
  <title>How to Scale Customer Success Without Adding Headcount</title>

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  <itunes:duration>00:31:43</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/scaling-customer-success</link>
    <pubDate>Tue, 02 Jun 2026 10:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>There is no single route into Customer Success. Experience in sales, onboarding, implementation and operations can all provide valuable foundations.</p>

<p>Jared Orr joins Jason Noble and Jason Whitehead to share his career journey and lessons for people entering the profession.</p>

<p>You’ll learn how to develop relevant skills, use the CS community and build the confidence and visibility needed to progress.</p>

<p><a href="https://www.linkedin.com/in/jaredsorr/" target="_blank">Connect with Jared on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Build a Career in Customer Success - with Jared Orr</itunes:title>
  <title>How to Build a Career in Customer Success - with Jared Orr</title>

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  <itunes:duration>00:28:38</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/sasi</link>
    <pubDate>Tue, 20 Jul 2021 11:05:48 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success cannot deliver its full potential when it is treated as the responsibility of one department.</p>

<p>Sasi Yajamanyam joins Jason Noble and Jason Whitehead to explore how Customer Success has evolved and what next-generation CS may look like.</p>

<p>You’ll learn how company-wide ownership, at-scale programmes and stronger operating models help customers achieve value while supporting retention and growth.</p>

<p><a href="https://www.linkedin.com/in/sasiyajamanyam/" target="_blank">Connect with Sasi on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Must Become Everyone’s Job - with Sasi Yajamanyam</itunes:title>
  <title>Why Customer Success Must Become Everyone’s Job - with Sasi Yajamanyam</title>

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  <itunes:duration>00:29:34</itunes:duration>
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    <pubDate>Tue, 13 Jul 2021 11:03:26 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer onboarding determines how quickly customers gain confidence, adopt the product and realise value.</p>

<p>Donna Weber joins Jason Noble and Jason Whitehead to explain why onboarding is different from implementation and how companies can create stronger programmes.</p>

<p>You’ll learn how to reduce time to value, improve adoption and turn new customers into loyal, growing advocates for the business.</p>

<p><a href="https://www.linkedin.com/in/donnaweb/" target="_blank">Connect Donna on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Better SaaS Onboarding Turns New Customers Into Loyal Champions - with Donna Weber</itunes:title>
  <title>How Better SaaS Onboarding Turns New Customers Into Loyal Champions - with Donna Weber</title>

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  <itunes:duration>00:32:06</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/guest-donna-weber</link>
    <pubDate>Tue, 06 Jul 2021 11:00:17 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer lifetime value is more than a finance metric. It shows how effectively a SaaS company creates and grows value throughout the customer relationship.</p>

<p>In this episode, Jason Noble and Jason Whitehead explain how retention, expansion and Customer Success influence CLTV.</p>

<p>You’ll learn how leaders can use lifetime value to improve priorities, investment decisions and the balance between acquiring new customers and growing existing ones.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Lifetime Value Matters for SaaS Retention and Growth</itunes:title>
  <title>Why Customer Lifetime Value Matters for SaaS Retention and Growth</title>

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  <itunes:duration>00:23:10</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/what-is-customer-lifetime-value-cltv</link>
    <pubDate>Wed, 19 Aug 2026 07:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success needs to prove its value through customer and business outcomes, not activity reports or vague relationship updates.</p>

<p>Marty Kaufman joins Jason Noble and Jason Whitehead to explore how CS leaders can make their impact visible.</p>

<p>You’ll learn how strategy, structure, people, process, technology and metrics need to align and how stronger value evidence supports customer retention, internal investment and sustainable SaaS growth.</p>

<p><a href="https://www.linkedin.com/in/martykaufman/" target="_blank">Connect with Marty on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Success Leaders Can Prove Commercial Value - with Marty Kaufman</itunes:title>
  <title>How Customer Success Leaders Can Prove Commercial Value - with Marty Kaufman</title>

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    <itunes:episode>52</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-marty-kaufman-proving-the-value-of-customer-success</link>
    <pubDate>Tue, 15 Jun 2021 13:24:09 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Product-led growth changes how SaaS companies attract, onboard, support and expand customers.</p>

<p>Esben Friis-Jensen joins Jason Noble and Jason Whitehead to explain how companies can move from a sales-led model towards a stronger product-led growth motion.</p>

<p>You’ll learn what PLG really means, why in-app onboarding and product experience matter and how the product can contribute more directly to acquisition, adoption, retention and expansion.</p>

<p><a href="https://www.linkedin.com/in/esbenfriisjensen/" target="_blank">Connect with Esben on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How SaaS Companies Move From Sales-Led to Product-Led Growth - with Esben Friis-Jensen</itunes:title>
  <title>How SaaS Companies Move From Sales-Led to Product-Led Growth - with Esben Friis-Jensen</title>

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  <itunes:duration>00:23:41</itunes:duration>
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    <itunes:episode>51</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-esben-friis-jensen-maximizing-product-led-growth</link>
    <pubDate>Tue, 27 Apr 2021 11:00:16 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>A Customer Success strategy creates no value if the organisation cannot execute it consistently.</p>

<p>Ross Fulton joins Jason Noble and Jason Whitehead to explain how B2B SaaS companies can align CS strategy, operations, data and technology.</p>

<p>You’ll learn where Customer Success strategies commonly break down and how stronger operational discipline improves customer value, retention, expansion and profitable growth.</p>

<p><a href="https://www.linkedin.com/in/rossfulton/" target="_blank">Connect with Ross on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Strategy Fails Without Operational Discipline - with Ross Fulton</itunes:title>
  <title>Why Customer Success Strategy Fails Without Operational Discipline - with Ross Fulton</title>

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  <itunes:duration>00:33:20</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/guest-ross-fulton-operationalizing-your-customer-success-strategy</link>
    <pubDate>Tue, 20 Apr 2021 11:00:13 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Most organisations do not struggle to create strategy. They struggle to connect strategic goals to daily decisions and measurable outcomes.</p>

<p>Marten Jagers joins Jason Noble and Jason Whitehead to explore how SaaS companies can improve execution.</p>

<p>You’ll learn how to align teams, translate priorities into action and connect Customer Success strategy to customer outcomes, transformation and commercial performance.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Turn SaaS Strategy Into Measurable Customer Outcomes - with Marten Jagers</itunes:title>
  <title>How to Turn SaaS Strategy Into Measurable Customer Outcomes - with Marten Jagers</title>

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  <itunes:duration>00:35:02</itunes:duration>
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    <itunes:episode>49</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-marten-jagers-from-strategy-to-outcomes</link>
    <pubDate>Tue, 13 Apr 2021 11:00:18 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer centricity needs meaningful executive ownership. Without it, responsibility for the customer becomes fragmented across departments.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore the role of the Chief Customer Officer.</p>

<p>You’ll learn what a CCO should own, how the role aligns Customer Success, Support, Services and Experience and why stronger customer leadership supports retention, expansion and company-wide growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why SaaS Companies Need a Chief Customer Officer</itunes:title>
  <title>Why SaaS Companies Need a Chief Customer Officer</title>

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  <itunes:duration>00:25:25</itunes:duration>
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    <itunes:episode>48</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/why-you-need-a-chief-customer-officer-cco</link>
    <pubDate>Thu, 04 Jun 2026 08:01:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Networking can help Customer Success professionals learn faster, gain new perspectives and create career opportunities beyond their immediate company.</p>

<p>Jack Choppin joins Jason Noble and Jason Whitehead to discuss how to build professional relationships with purpose.</p>

<p>You’ll learn how community involvement strengthens CS capability, how to approach networking naturally and how stronger industry connections support confidence, visibility and career development.</p>

<p><a href="https://www.linkedin.com/in/jack-choppin-14670944/" target="_blank">Connect with Jack on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Networking Accelerates a Career in Customer Success - with Jack Choppin</itunes:title>
  <title>How Networking Accelerates a Career in Customer Success - with Jack Choppin</title>

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  <itunes:duration>00:29:26</itunes:duration>
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    <itunes:episode>47</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-jack-choppin-the-power-of-networking</link>
    <pubDate>Tue, 30 Mar 2021 16:00:45 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Without trust, customers share less, adoption becomes harder and value conversations lose credibility.</p>

<p>Chad Horenfeldt joins Jason Noble and Jason Whitehead to explore how Customer Success teams can deliberately build stronger customer trust.</p>

<p>You’ll learn how outcome-focused programmes, customer-centric culture and thoughtful use of technology strengthen credibility and support satisfaction, retention and expansion.</p>

<p><a href="https://www.linkedin.com/in/chadhorenfeldt/" target="_blank">Connect with Chad on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Trust Improves SaaS Retention and Growth - with Chad Horenfeldt</itunes:title>
  <title>How Customer Trust Improves SaaS Retention and Growth - with Chad Horenfeldt</title>

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  <itunes:duration>00:33:11</itunes:duration>
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    <itunes:episode>46</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-chad-hordenfeldt-building-and-using-trust-to-drive-success</link>
    <pubDate>Tue, 16 Mar 2021 16:07:08 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>A customer journey map should guide decisions and engagement, not sit unused in a slide deck.</p>

<p>Mike Sasaki joins Jason Noble and Jason Whitehead to explore how SaaS companies can map the customer lifecycle and design better post-sales services around critical moments.</p>

<p>You’ll learn how journey mapping improves internal alignment, supports scalable Customer Success and creates a more consistent path to adoption, value and retention.</p>

<p><a href="https://www.linkedin.com/in/sasakimike/" target="_blank">Connect with Mike on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Journey Mapping Improves Adoption and Retention - with Mike Sasaki</itunes:title>
  <title>How Customer Journey Mapping Improves Adoption and Retention - with Mike Sasaki</title>

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      <link>https://pod.co/the-jasons-take-on/guest-mike-sasaki-customer-journey-mapping-programatizing-customer-success</link>
    <pubDate>Tue, 09 Mar 2021 17:00:17 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Investors care not only about growth but about whether that growth is durable. Retention, expansion and post-sales maturity reveal the quality of a SaaS business.</p>

<p>Rav Daliwal joins Jason Noble and Jason Whitehead to explain how investors evaluate Customer Success.</p>

<p>You’ll learn how CS affects valuation, what venture-backed companies need as they scale and why customer value and NRR matter to investor confidence.</p>

<p><a href="https://www.linkedin.com/in/ravinderdhaliwal/" target="_blank">Connect with Rav on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Investors Care About Customer Success, Retention and Expansion - with Rav Daliwal</itunes:title>
  <title>Why Investors Care About Customer Success, Retention and Expansion - with Rav Daliwal</title>

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      <link>https://pod.co/the-jasons-take-on/guest-rav-daliwal-why-do-venture-capitalists-care-about-customer-success</link>
    <pubDate>Tue, 02 Mar 2021 17:00:12 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success teams need to reach more customers without losing relevance, trust or personalisation.</p>

<p>Eric Kades joins Jason Noble and Jason Whitehead to explore how AI and automation can extend CS engagement while preserving the human connection customers still need.</p>

<p>You’ll learn where automation adds value, which tasks should remain human-led and how technology can improve efficiency, adoption and customer outcomes.</p>

<p><a href="https://www.linkedin.com/in/erickades/" target="_blank">Connect with Eric on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How AI and Automation Can Scale Customer Success - with Eric Kades</itunes:title>
  <title>How AI and Automation Can Scale Customer Success - with Eric Kades</title>

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  <itunes:duration>00:37:18</itunes:duration>
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  <itunes:author>Jason Whitehead &amp; Jason Noble</itunes:author>
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      <link>https://pod.co/the-jasons-take-on/guest-eric-kades-using-ai-and-automation-to-scale-customer-success</link>
    <pubDate>Tue, 16 Feb 2021 17:00:10 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success can help Sales win better deals by clarifying outcomes, challenging unrealistic expectations and building buyer confidence before the contract is signed.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore how CS can contribute during the sales process.</p>

<p>You’ll learn how stronger Sales and CS alignment improves handovers, adoption, renewals, expansion and customer lifetime value.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Sales Needs Customer Success Before the Deal Closes</itunes:title>
  <title>Why Sales Needs Customer Success Before the Deal Closes</title>

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      <link>https://pod.co/the-jasons-take-on/what-sales-leaders-need-to-know-about-customer-success</link>
    <pubDate>Tue, 09 Feb 2021 17:00:02 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>A good customer experience does not automatically produce a meaningful business outcome. Customers ultimately judge SaaS vendors by the results they help create.</p>

<p>Dave Duke and Mat Sweezey join Jason Noble and Jason Whitehead to explore the performance economy.</p>

<p>You’ll learn how shared success plans, live performance data and clearer outcome measures can help SaaS companies move beyond satisfaction and prove business value.</p>

<p><a href="https://www.linkedin.com/in/daveduke26/" target="_blank">Connect with Dave on LinkedIn</a></p>

<p><a href="https://www.linkedin.com/in/mathewsweezey/" target="_blank">Connect with Mat on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Outcomes Matter More Than Experience Alone - with Dave Duke &amp; Mat Sweezey</itunes:title>
  <title>Why Customer Outcomes Matter More Than Experience Alone - with Dave Duke &amp; Mat Sweezey</title>

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  <itunes:duration>00:26:33</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/guests-dave-duke-matt-sweezey-the-performance-economy-experience-vs-outcomes</link>
    <pubDate>Wed, 27 Jan 2021 21:16:51 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer centricity matters most when markets are difficult and customer priorities are changing. It must influence real decisions rather than remain a statement of intent.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore what practical customer centricity looks like.</p>

<p>You’ll learn how to stay close to changing customer needs, use customer insight more effectively and make decisions that strengthen trust, retention and growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Centricity Must Change How SaaS Companies Make Decisions</itunes:title>
  <title>Why Customer Centricity Must Change How SaaS Companies Make Decisions</title>

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  <itunes:duration>00:35:43</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/being-customer-centric-in-2021-and-beyond</link>
    <pubDate>Wed, 13 Jan 2021 19:09:17 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success has transformed SaaS but the function cannot rely on its past importance. It must continue to prove how it improves customer outcomes and commercial performance.</p>

<p>Dan Steinman joins Jason Noble and Jason Whitehead to explore the next stage of the discipline.</p>

<p>You’ll learn how CS has evolved, what leaders need to rethink and why measurable value remains critical to retention, expansion and future investment.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Must Keep Proving Its Value - with Dan Steinman</itunes:title>
  <title>Why Customer Success Must Keep Proving Its Value - with Dan Steinman</title>

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  <itunes:duration>00:34:00</itunes:duration>
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    <itunes:episode>39</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-dan-steinman-the-future-of-customer-success</link>
    <pubDate>Thu, 17 Dec 2020 12:09:41 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success technology can improve visibility and scale but it cannot compensate for unclear strategy, weak processes or poor ownership.</p>

<p>Adam Joseph joins Jason Noble and Jason Whitehead to explore what CS platforms can and cannot solve.</p>

<p>You’ll learn how customer data, Voice of the Customer and technology can support a strong operating model and why the model must come before the tooling.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Technology Cannot Fix a Weak Operating Model - with Adam Joseph</itunes:title>
  <title>Why Customer Success Technology Cannot Fix a Weak Operating Model - with Adam Joseph</title>

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  <itunes:duration>00:28:21</itunes:duration>
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    <itunes:episode>38</itunes:episode>
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      <link>https://pod.co/the-jasons-take-on/guest-adam-joseph-customer-success-tech-to-help-you-grow-and-scale</link>
    <pubDate>Thu, 10 Dec 2020 12:00:20 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Meeting counts and customer satisfaction scores do not show the full impact of Customer Success.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore how leaders should measure customer and commercial outcomes across adoption, time to value, churn, GRR, NRR and lifetime value.</p>

<p>You’ll learn why no single CS metric is sufficient and how to build a more balanced view of whether Customer Success is creating meaningful business impact.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Are You Measuring Customer Success Activity Instead of Impact?</itunes:title>
  <title>Are You Measuring Customer Success Activity Instead of Impact?</title>

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  <itunes:duration>00:33:31</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/how-to-measure-the-impact-of-customer-success</link>
    <pubDate>Mon, 07 Dec 2020 12:00:17 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success programmes are often built on flawed assumptions about ownership, support, revenue and the customer’s responsibilities.</p>

<p>In this episode, Jason Noble and Jason Whitehead challenge the myths that weaken CS strategies and create unrealistic expectations.</p>

<p>You’ll learn why early programmes struggle, how Customer Success differs from reactive support and what leaders need to change to build a stronger model for customer value, retention and growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>The Customer Success Myths Undermining SaaS Retention and Growth</itunes:title>
  <title>The Customer Success Myths Undermining SaaS Retention and Growth</title>

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  <itunes:duration>00:37:49</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/false-assumptions-that-are-killing-your-cs-program</link>
    <pubDate>Fri, 20 Nov 2020 10:00:12 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>The buyer may approve the purchase but end users determine whether a SaaS product becomes part of everyday work.</p>

<p>Shanta Bodhan joins Jason Noble and Jason Whitehead to explore how Customer Success teams can reach beyond executive sponsors and influence user adoption.</p>

<p>You’ll learn how to engage different stakeholder groups, support behaviour change and use customer data to turn the initial purchase into lasting value, retention and expansion.</p>

<p><a href="https://www.linkedin.com/in/shanta-bodhan-5297724" target="_blank">Connect with Shanta on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why SaaS Adoption Must Extend Beyond the Buyer - with Shanta Bodhan</itunes:title>
  <title>Why SaaS Adoption Must Extend Beyond the Buyer - with Shanta Bodhan</title>

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  <itunes:duration>00:19:42</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/guest-shanta-bodhan-moving-beyond-the-buyer-to-drive-adoption</link>
    <pubDate>Wed, 11 Nov 2020 10:00:21 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Specialist and technical SaaS products require a careful balance of Customer Success capability, product knowledge and industry expertise.</p>

<p>Szuyin Leow joins Jason Noble and Jason Whitehead to examine what companies should prioritise when building CS teams for complex markets.</p>

<p>You’ll learn when subject-matter expertise becomes essential, which skills can be developed and how the right combination supports adoption, credibility and retention.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What Skills Customer Success Teams Need for Specialist SaaS - with Szuyin Leow</itunes:title>
  <title>What Skills Customer Success Teams Need for Specialist SaaS - with Szuyin Leow</title>

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  <itunes:duration>00:24:19</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/guest-szuyin-leow-balancing-product-customer-success-and-subject-matter-expertise-in-your-cs-staff</link>
    <pubDate>Wed, 04 Nov 2020 10:00:11 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success programmes often measure activity while leaving the customer’s business outcomes unclear.</p>

<p>Paul Henderson joins Jason Noble and Jason Whitehead to explain how technology companies can design outcome-based Customer Success programmes.</p>

<p>You’ll learn how to define meaningful outcomes, align teams around them and connect everyday CS work to customer value, retention and expansion across complex enterprise accounts.</p>

<p><a href="https://www.linkedin.com/in/paulhenderson5/" target="_blank">Connect with Paul on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Build Customer Success Around Measurable Outcomes - with Paul Henderson</itunes:title>
  <title>How to Build Customer Success Around Measurable Outcomes - with Paul Henderson</title>

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  <itunes:duration>00:43:10</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/guest-paul-henderson-designing-customer-outcome-programs</link>
    <pubDate>Fri, 23 Oct 2020 09:00:15 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customers often see Customer Success as another name for support, account management or sales. That confusion makes it harder for CSMs to establish the right relationship and prove their value.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore what Customer Success means from the customer’s perspective.</p>

<p>You’ll learn how to define success together, clarify responsibilities and establish expectations that support adoption, retention and better outcomes.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customers Misunderstand Customer Success and Its Value</itunes:title>
  <title>Why Customers Misunderstand Customer Success and Its Value</title>

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      <link>https://pod.co/the-jasons-take-on/does-customer-success-mean-anything-to-your-customers</link>
    <pubDate>Wed, 30 Sep 2020 12:00:17 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success is not simply a department. Customer outcomes are shaped by decisions across Sales, Product, Marketing, Support, Services and leadership.</p>

<p>In this episode, Jason Noble and Jason Whitehead explain why isolated CS teams struggle to deliver lasting impact.</p>

<p>You’ll learn how company-wide ownership improves customer value, retention and expansion and what leaders need to change to make customer success part of the operating model.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Must Be a Company-Wide Operating Model</itunes:title>
  <title>Why Customer Success Must Be a Company-Wide Operating Model</title>

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      <link>https://pod.co/the-jasons-take-on/tjto-021-cs-is-not-just-a-department</link>
    <pubDate>Wed, 16 Sep 2020 21:40:32 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Collecting customer feedback creates little value unless it changes a decision, priority or customer experience.</p>

<p>Lauren Culbertson joins Jason Noble and Jason Whitehead to explore how SaaS companies can turn Voice of the Customer insight into practical action.</p>

<p>You’ll learn how to understand customer needs, structure feedback and align internal teams around the insights that matter most for retention, expansion and growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Feedback Becomes Better SaaS Decisions - with Lauren Culbertson</itunes:title>
  <title>How Customer Feedback Becomes Better SaaS Decisions - with Lauren Culbertson</title>

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      <link>https://pod.co/the-jasons-take-on/special-guest-laura-culbertson</link>
    <pubDate>Fri, 21 Aug 2020 12:00:12 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Buying and implementing software does not automatically change how people work. Without effective change management, customers can complete the project without achieving meaningful adoption or business value.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore the human and organisational side of SaaS adoption.</p>

<p>You’ll learn how CS, onboarding and implementation teams can support behaviour change, stakeholder alignment and lasting customer outcomes.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Change Management Is Essential to SaaS Adoption and Value</itunes:title>
  <title>Why Change Management Is Essential to SaaS Adoption and Value</title>

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  <itunes:duration>00:29:27</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/tjto-020-change-management-and-cs</link>
    <pubDate>Wed, 12 Aug 2020 13:23:41 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customers are people with personal motivations, pressures, fears and goals. Those factors influence product adoption just as much as formal business requirements.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore the psychology behind customer behaviour.</p>

<p>You’ll learn how individual and organisational priorities can conflict, how trust and confidence affect adoption and how deeper customer understanding helps SaaS teams improve engagement, retention and value.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Psychology Matters for SaaS Adoption and Retention</itunes:title>
  <title>Why Customer Psychology Matters for SaaS Adoption and Retention</title>

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      <link>https://pod.co/the-jasons-take-on/the-psychology-of-customer-success-customers</link>
    <pubDate>Tue, 23 Jun 2026 06:01:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Sustainable growth requires more than claiming to put customers first. Customer needs must influence strategy, leadership decisions and how the company operates.</p>

<p>Chris Adlard and Daniel Bausor join Jason Noble and Jason Whitehead to discuss the ideas behind The Customer Catalyst.</p>

<p>You’ll learn how CEOs can lead customer-centred change, turn customer intent into action and use customer focus to create stronger and more durable business growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Focus Creates Sustainable Business Growth - with Chris Adlard &amp; Daniel Bausor</itunes:title>
  <title>How Customer Focus Creates Sustainable Business Growth - with Chris Adlard &amp; Daniel Bausor</title>

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    <pubDate>Tue, 05 May 2020 19:44:16 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success is close to the customer but does that mean it should own renewals, upsell and cross-sell?</p>

<p>In this episode, Jason Noble and Jason Whitehead examine the tension between trusted advisor status and direct revenue responsibility.</p>

<p>You’ll learn how different ownership models affect customer relationships, where accountability commonly becomes unclear and how SaaS leaders can align CS, Sales and Account Management around retention and expansion.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Who Should Own Renewals and Expansion in Customer Success?</itunes:title>
  <title>Who Should Own Renewals and Expansion in Customer Success?</title>

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      <link>https://pod.co/the-jasons-take-on/revenue-ownership-how-commercial-is-your-customer-success-organization</link>
    <pubDate>Thu, 23 Apr 2020 19:13:19 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Marketing should not stop when a prospect becomes a customer. Existing customers still need relevant communication, education and reasons to engage.</p>

<p>Marty Kaufman joins Jason Noble and Jason Whitehead to explore how Marketing and Customer Success can work together after the sale.</p>

<p>You’ll learn how customer insight improves messaging, how one-to-many engagement can scale and how stronger alignment supports adoption, retention and expansion.</p>

<p><a href="https://www.linkedin.com/in/martykaufman/" target="_blank">Connect with Marty on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Marketing and Customer Success Drive Retention Together - with Marty Kaufman</itunes:title>
  <title>How Marketing and Customer Success Drive Retention Together - with Marty Kaufman</title>

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      <link>https://pod.co/the-jasons-take-on/guest-marty-kaufman</link>
    <pubDate>Wed, 15 Apr 2020 12:00:51 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success is often introduced only after churn becomes visible. By then, expectations may already be misaligned, onboarding inconsistent and customer value difficult to prove.</p>

<p>In this episode, Jason Noble and Jason Whitehead explain why SaaS founders should design Customer Success into the company from the beginning.</p>

<p>You’ll learn which early foundations support adoption, retention and expansion and how CS contributes to a stronger proposition for customers and investors.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why SaaS Companies Must Build Customer Success From Day One</itunes:title>
  <title>Why SaaS Companies Must Build Customer Success From Day One</title>

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    <pubDate>Mon, 06 Apr 2020 12:00:16 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>The first year in Customer Success can determine how quickly someone builds confidence, credibility and the ability to influence customers.</p>

<p>Kellie Lucas joins Jason Noble and Jason Whitehead to share lessons from The Customer Success Pioneer.</p>

<p>You’ll learn what new CS professionals and leaders should prioritise, which early mistakes to avoid and how to connect daily work to customer outcomes and value.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Succeed in Your First Year in Customer Success - with Kellie Lucas</itunes:title>
  <title>How to Succeed in Your First Year in Customer Success - with Kellie Lucas</title>

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      <link>https://pod.co/the-jasons-take-on/tjto-guest-kellie-lucas</link>
    <pubDate>Mon, 30 Mar 2020 12:00:16 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Where Customer Success sits on the organisation chart influences its priorities, authority and ability to coordinate the wider customer journey.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore different organisational models and why customer outcomes cannot belong to one department alone.</p>

<p>You’ll learn how Sales, Product, Support and leadership should contribute and what executives must do to make Customer Success part of the company’s operating model.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Where Should Customer Success Sit in a SaaS Organisation?</itunes:title>
  <title>Where Should Customer Success Sit in a SaaS Organisation?</title>

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    <pubDate>Mon, 09 Mar 2020 20:22:19 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success cannot demonstrate its importance through meetings, activity and good relationships alone. Leaders increasingly expect measurable customer and commercial impact.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore what CS leaders need to do as the function matures.</p>

<p>You’ll learn where Customer Success programmes commonly fall short, why bolder leadership matters and how CS can become more strategic, accountable and commercially relevant.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Leaders Must Move Beyond Activity and Relationships</itunes:title>
  <title>Why Customer Success Leaders Must Move Beyond Activity and Relationships</title>

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  <itunes:duration>00:35:09</itunes:duration>
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    <pubDate>Mon, 27 Jan 2020 18:29:54 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Reactive Customer Success leaves teams fighting fires after customer value and confidence have already started to decline.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore how CS organisations can become more proactive and eventually more predictive.</p>

<p>You’ll learn how lifecycle stage, engagement, behaviour and customer data can identify risk earlier and what leaders need to build beyond the individual effort of CSMs.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Proactive Customer Success Protects Retention and Customer Value</itunes:title>
  <title>How Proactive Customer Success Protects Retention and Customer Value</title>

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  <itunes:duration>00:36:11</itunes:duration>
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    <pubDate>Tue, 17 Dec 2019 00:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Product and Customer Success often hold different pieces of the customer story. When those perspectives remain separated, product decisions lose context and CS teams struggle to influence adoption.</p>

<p>Abby Hammer joins Jason Noble and Jason Whitehead to explore how the two functions can work from a shared customer truth.</p>

<p>You’ll learn how to structure customer insight, improve product decisions and align both teams around adoption, retention and measurable customer outcomes.</p>

<p><a href="https://www.linkedin.com/in/abbyhammer/" target="_blank">Connect with Abby on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Product and Customer Success Need a Shared Customer Truth - with Abby Hammer</itunes:title>
  <title>Why Product and Customer Success Need a Shared Customer Truth - with Abby Hammer</title>

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  <itunes:duration>00:38:32</itunes:duration>
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    <pubDate>Mon, 16 Dec 2019 12:00:23 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Customer Success becomes more scalable when the product actively helps customers achieve their desired outcomes.</p>

<p>Dave Jackson joins Jason Noble and Jason Whitehead to explain product-led Customer Success and why the product experience must contribute more directly to adoption, retention and customer value.</p>

<p>You’ll learn how Product and CS can share ownership, reduce reliance on high-touch service and build a more sustainable customer growth model.</p>

<p><a href="https://www.linkedin.com/in/davidjacksonuk" target="_blank">Connect with Dave on LinkedIn</a></p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Product-Led Customer Success Scales SaaS Growth - with Dave Jackson</itunes:title>
  <title>How Product-Led Customer Success Scales SaaS Growth - with Dave Jackson</title>

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  <itunes:duration>00:38:55</itunes:duration>
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    <pubDate>Mon, 02 Dec 2019 00:00:00 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success should not depend entirely on people-intensive engagement. The product itself should help users adopt the right behaviours, reach value and make progress.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore product-led Customer Success.</p>

<p>You’ll learn how Product and CS can work together, where guidance can be built into the user experience and how product-led support improves adoption, retention and scalability.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Must Be Built Into the Product Experience</itunes:title>
  <title>Why Customer Success Must Be Built Into the Product Experience</title>

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  <itunes:duration>00:46:31</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/product-led-customer-success</link>
    <pubDate>Thu, 21 Nov 2019 00:00:00 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customers rarely experience a SaaS product in isolation. Their outcomes often depend on integrations, implementation partners, channel organisations and other technology vendors.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore how Customer Success should operate across this wider ecosystem.</p>

<p>You’ll learn how to clarify ownership, reduce customer confusion and align partners around the outcomes needed to protect adoption, trust and retention.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Must Extend Across Partners and Integrations</itunes:title>
  <title>Why Customer Success Must Extend Across Partners and Integrations</title>

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  <itunes:duration>00:30:55</itunes:duration>
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    <pubDate>Tue, 15 Oct 2019 00:00:00 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>SaaS companies increasingly compete on what happens after the sale. Customers stay and expand when the vendor helps them achieve meaningful outcomes, not simply when the product functions as promised.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore Customer Success as a competitive growth engine.</p>

<p>You’ll learn how CS can differentiate a SaaS company, influence renewals and expansion and become part of the value proposition before the deal closes.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Customer Success Is the New Battleground for SaaS Retention and Growth</itunes:title>
  <title>Why Customer Success Is the New Battleground for SaaS Retention and Growth</title>

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  <itunes:duration>00:51:20</itunes:duration>
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    <pubDate>Tue, 17 Sep 2019 00:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>The Customer Success model that worked during a company’s early growth may not work as customer expectations, product complexity and commercial pressure increase.</p>

<p>Mona Yoast joins Jason Noble and Jason Whitehead to discuss how leaders can transform an established CS organisation.</p>

<p>You’ll learn how to assess current capability, strengthen the team and build a Customer Success model that delivers more consistent value, retention and growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Transform Customer Success as Customer Expectations Rise - with Mona Yoast</itunes:title>
  <title>How to Transform Customer Success as Customer Expectations Rise - with Mona Yoast</title>

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  <itunes:duration>00:39:14</itunes:duration>
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    <pubDate>Mon, 26 Aug 2019 17:18:07 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Early Customer Success teams often rely on energy, relationships and individual effort. As the SaaS company grows, that approach becomes inconsistent and difficult to scale.</p>

<p>Lawton Ursrey joins Jason Noble and Jason Whitehead to explore how CS teams mature.</p>

<p>You’ll learn how to move beyond reactive support, introduce stronger processes and deliver more consistent customer value without losing the flexibility customers need.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Mature and Scale a Customer Success Team - with Lawton Ursrey</itunes:title>
  <title>How to Mature and Scale a Customer Success Team - with Lawton Ursrey</title>

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  <itunes:duration>00:33:31</itunes:duration>
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    <pubDate>Mon, 26 Aug 2019 00:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Should SaaS companies hire CSMs for their Customer Success capability or their knowledge of the customer’s industry?</p>

<p>In this episode, Jason Noble and Jason Whitehead examine the strengths and limitations of both approaches.</p>

<p>You’ll learn when domain expertise becomes essential, when broader CS experience adds more value and how leaders can build teams with the right balance of commercial, customer, product and industry knowledge.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Should Customer Success Teams Hire for Domain Expertise or CS Skills?</itunes:title>
  <title>Should Customer Success Teams Hire for Domain Expertise or CS Skills?</title>

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  <itunes:duration>00:55:02</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/customer-success-expertise-vs-domain-expertise</link>
    <pubDate>Tue, 13 Aug 2019 00:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Not every customer needs the same Customer Success model. High-touch engagement can be valuable but it cannot scale across every segment.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore digital and tech-touch Customer Success, customer segmentation and scalable engagement.</p>

<p>You’ll learn when lower-touch models make sense, how technology and content can extend customer reach and how to scale CS without making the customer experience feel generic or impersonal.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Digital Customer Success Scales Engagement Without Losing Value</itunes:title>
  <title>How Digital Customer Success Scales Engagement Without Losing Value</title>

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  <itunes:duration>00:47:42</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/low-touch-and-tech-touch-customer-success</link>
    <pubDate>Wed, 24 Jul 2019 00:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Without customer trust, adoption slows, difficult conversations become harder and value is more difficult to prove.</p>

<p>Sue Farrance joins Jason Noble and Jason Whitehead to explain how she built a Customer Success programme from scratch and placed trust at the centre of every customer interaction.</p>

<p>You’ll learn how to establish credibility early, hire people who can build strong relationships and create a CS culture that supports adoption, retention and growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Success Teams Build Trust From the Start - with Sue Farrance</itunes:title>
  <title>How Customer Success Teams Build Trust From the Start - with Sue Farrance</title>

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  <itunes:duration>00:30:28</itunes:duration>
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    <pubDate>Mon, 01 Jul 2019 00:00:00 +0000</pubDate>
</item>
        
<item>
  <description>
    <![CDATA[<p>Completing onboarding does not mean a customer has adopted your product. Users still need to change their behaviour, stakeholders need to support the change and the organisation must embed new ways of working.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore user, stakeholder and organisational adoption.</p>

<p>You’ll learn what slows SaaS adoption, why engagement alone is not enough and how vendors can help customers reach value faster.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why SaaS Adoption Requires More Than Successful Onboarding</itunes:title>
  <title>Why SaaS Adoption Requires More Than Successful Onboarding</title>

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  <itunes:duration>00:48:31</itunes:duration>
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    <pubDate>Tue, 18 Jun 2019 00:00:00 +0000</pubDate>
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<item>
  <description>
    <![CDATA[<p>Customer Success technology should make it easier to understand customers, prioritise action and deliver value at scale. A disconnected stack can create more work without improving customer outcomes.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore the role of CS platforms, onboarding tools, adoption data, product analytics and workflow technology.</p>

<p>You’ll learn what to consider when building a Customer Success technology stack that supports retention, expansion and scalable post-sales growth.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How to Build the Right Customer Success Technology Stack</itunes:title>
  <title>How to Build the Right Customer Success Technology Stack</title>

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  <itunes:duration>00:42:49</itunes:duration>
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    <pubDate>Tue, 14 May 2019 16:11:34 +0000</pubDate>
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  <description>
    <![CDATA[<p>Meet Jason Noble and Jason Whitehead, the hosts of Breakthrough SaaS Growth.</p>

<p>In this introductory episode, they share how their careers shaped their views on Customer Success, why they created the podcast and why helping customers prove value remains central to sustainable SaaS growth.</p>

<p>You’ll also hear what to expect from the show, including practical conversations about retention, churn, expansion, customer value, GTM alignment and AI in SaaS.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why We Created Breakthrough SaaS Growth with The Jasons</itunes:title>
  <title>Why We Created Breakthrough SaaS Growth with The Jasons</title>

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    <pubDate>Tue, 07 May 2019 16:00:00 +0000</pubDate>
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  <description>
    <![CDATA[<p>Customer Success has a commercial role to play. Effective CS programmes influence customer retention, expansion revenue, lifetime value and the quality of SaaS growth.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore the financial impact of Customer Success and why activity metrics are not enough.</p>

<p>You’ll learn how customer outcomes connect to revenue, which commercial measures matter and how CS leaders can make their contribution to business performance more visible.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>How Customer Success Drives Retention, Expansion and SaaS Revenue</itunes:title>
  <title>How Customer Success Drives Retention, Expansion and SaaS Revenue</title>

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  <itunes:duration>00:51:26</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/the-jasons-take-on-the-financial-side-of-customer-success</link>
    <pubDate>Sat, 20 Apr 2019 11:49:52 +0000</pubDate>
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  <description>
    <![CDATA[<p>Customer relationships are not a soft measure. Trust directly affects product adoption, customer retention, expansion and long-term SaaS growth.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore how Customer Success and Account Management teams can build stronger relationships with customer stakeholders.</p>

<p>You’ll learn what trusted customer partnerships look like, which behaviours weaken credibility and how stronger relationships make it easier to prove customer value and protect revenue.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Trusted Customer Relationships Drive SaaS Retention and Growth</itunes:title>
  <title>Why Trusted Customer Relationships Drive SaaS Retention and Growth</title>

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  <itunes:duration>00:50:35</itunes:duration>
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    <pubDate>Wed, 27 Mar 2019 14:37:38 +0000</pubDate>
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  <description>
    <![CDATA[<p>Customer onboarding sets the direction for the entire SaaS relationship. When it works, customers reach value faster. When it fails, confidence and momentum disappear before meaningful adoption begins.</p>

<p>In this episode, Jason Noble and Jason Whitehead explain how to design and deliver an effective onboarding programme.</p>

<p>You’ll learn how to reduce time to value, create early wins, improve product adoption and reduce the risk of early customer churn.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Better SaaS Onboarding Improves Adoption and Retention</itunes:title>
  <title>Why Better SaaS Onboarding Improves Adoption and Retention</title>

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  <itunes:duration>01:03:41</itunes:duration>
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    <pubDate>Wed, 13 Feb 2019 00:00:00 +0000</pubDate>
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  <description>
    <![CDATA[<p>Poor Sales and Customer Success alignment creates problems long before renewal. Expectations drift, important context is lost and customers begin the relationship with avoidable confusion.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore how Sales and CS can work together before the contract is signed and throughout the customer lifecycle.</p>

<p>You’ll learn how better expectation-setting and handovers improve adoption, customer value, retention and expansion.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>Why Sales and Customer Success Alignment Starts Before the Deal Closes</itunes:title>
  <title>Why Sales and Customer Success Alignment Starts Before the Deal Closes</title>

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  <itunes:duration>01:03:04</itunes:duration>
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      <link>https://pod.co/the-jasons-take-on/aligning-sales-and-customer-success</link>
    <pubDate>Fri, 25 Jan 2019 14:49:56 +0000</pubDate>
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  <description>
    <![CDATA[<p>Customer centricity is easy to claim but much harder to embed in everyday decisions.</p>

<p>In this episode, Jason Noble and Jason Whitehead examine what customer centricity really means for SaaS companies and why so many businesses struggle to turn customer-focused intentions into action.</p>

<p>You’ll learn how customer centricity supports retention, expansion and customer value, what makes the commercial case for it and how leaders can build it into behaviours, priorities and operating decisions.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What Customer Centricity Really Means in SaaS</itunes:title>
  <title>What Customer Centricity Really Means in SaaS</title>

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  <itunes:duration>00:54:48</itunes:duration>
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    <pubDate>Fri, 25 Jan 2019 14:49:44 +0000</pubDate>
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  <description>
    <![CDATA[<p>Great Customer Success leadership is about more than managing CSMs. It requires an operating model that helps customers achieve measurable value while supporting retention, expansion and sustainable SaaS growth.</p>

<p>In this episode, Jason Noble and Jason Whitehead explore the qualities strong CS leaders need, the challenges of leading global teams and how to develop future Customer Success leadership talent.</p>

<p>You’ll learn what companies should expect from modern CS leaders and how leadership affects customer outcomes and commercial performance.</p>

<p>🌐 Visit Breakthrough SaaS Growth:</p>

<p><a href="https://breakthroughsaasgrowth.com/" target="_blank">https://breakthroughsaasgrowth.com/</a></p>

<p>Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.</p>

<p>#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn</p>]]>
  </description>
  <itunes:title>What Great Customer Success Leadership Looks Like</itunes:title>
  <title>What Great Customer Success Leadership Looks Like</title>

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  <itunes:duration>00:52:16</itunes:duration>
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    <pubDate>Fri, 25 Jan 2019 14:49:29 +0000</pubDate>
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