2019 is almost here. 

Like every year, it just seemed like 2019 just went by in a jiffy. For most people, 2018 was no different than all the other years if not worst. And there is a reason for that... 

Most wait for things to happen. 

Most dream about what they could have done than doing something that could change their life. 

Most wait for Success to come to them. 

Well, if you are not one of them. 

Well, if you want 2019 to be the Absolute Best Year of Your Life Yet... Listen to this Podcast and then ACT! 

You need to start planning today to make 2019 count. 

To making 2019 the BEST Year of Our Lives! 

Karan Dharamsi

And there is no bigger challenge you will face as an Entrepreneur than the current COVID-19 crisis.

Depending on what industry you work in, you business at this point is either growing or declining.

Most wannabe Entrepreneurs at this point will start looking for newer opportunities. Most would fall for the famous - Grass is Greener on the other side or the shiny object syndrome.

Remember this, the Grass only looks Greener on the other side. Every business has its own set of challenges. Move to the other side, and you will find that the Grass was Greener at where you earlier were.

Use this time to fix the loopholes, create new strategies, make your products, services or your Brand better... And come back STRONG.

The winter will not last Forever. Prepare now to reap in the benefits when things change around. The GOLD in most cases, is exactly where you are at. Keep digging.

Sandhya Valecha answers these and many other questions in this episode of The Marketing Nerdz Podcast.

In addition, she spills the beans on the biggest mistake with your about page content She goes on to assure you that this mistake is quite easy to fix. Want to know the reason why Sandhya recommends fix this big mistake asap? To discover the answers, listen to the podcast now. 

She's going to bust the common (read 'erroneous') assumption or belief about your about page. Oops, do you hold that belief/assumption too? Find out in this episode.

Most website owners miss this. But you're doing a disservice to yourself if you don't do anything about it after discovering this big mistake with your about page.

Sandhya goes on to share with you the steps to fix this page and make your About Page helpful, effective, compelling, and user-friendly.

On days when it's difficult to discipline yourself to overcome blank page syndrome and write, this free writing app could be the disciplinarian you need to give you the much-needed push.

In this episode of "The Marketing Nerdz Podcast", Sandhya Valecha, the Cofounder of The Marketing Nerdz reveals to you her terrifying experiences of using this writing app. She describes this tool as someone putting a gun to your head and demanding you to write until your brain is exhausted and until your hands are tired. But the advantages of this threatening app are all yours to keep.

She goes on to talk about the warnings, pressures and anxiety you might experience while using this dangerous writing app. However, the advantages of using this free writing app far outweigh the initial anxiety you experience. 

Perhaps you may be aware of the tool Sandhya Valecha talks about. Or maybe you're not. Either way, the name of this free writing tool is "The Most Dangerous Writing App".

In their own words and we quote: "Don't stop typing, or all progress will be lost. The Most Dangerous Writing App is the most dangerous way to keep yourself focused. Keep writing, or the text fades away and disappears forever."

On that note, here's wishing you a happy writing session. 

While there are several ways to get new clients... To make the most of the limited time we have each day, it's important to focus all your time and attention on sources that bring in your Ideal Clients. 

In this episode of 'The Marketing Nerdz Podcast', I talk about - The #1 Client Acquisition Source for My Agency. 

If you charge about 25 Lacs a year for your services, this is by far the best way to acquire new clients. Nothing comes close to this high ticket client acquisition method. 

Phone calls... 

Social Media... 

Cold outreach... 

None of that is going to help you get New High Ticket Clients Consistently unless this is integrated into your funnel. Period. 

For more, listen to this new episode of 'The Marketing Nerdz' Podcast.

And thanks to the advancement in technology, starting an online publishing business today is way easier than it was a decade back.

With all the amazing tools we have today to create a website or design the banners... You could start an online publishing business today from home... with no employees.

A 7 figure yearly revenue running a solo online publishing business is not uncommon today.

In this episode of The Marketing Nerdz Podcsat, I talk about:

• What is an Online Publishing Business
• How to Start an Online Publishing Business
• And How to add multiple revenue sources in your Online Publishing Business
• And a lot more

It's a must listen to podcast if you want to start an Online Business.

I was charging as low as $0.5 per article at the start of my career.

And after months of working for an average of $1 per article... I slowly managed to increase my rates to $5 per article.

But deep down, I knew, even the $5 I was charging was just crazy low.

I saw other writers making the BIG money. But I just couldn't get past $5 barrier. I was almost on the verge to quit back then but something happened.

An incident. It completely changed the direction of my life.

Thanks to this incident combined with other factors, I was FINALLY able to break the barriers of charging peanuts and move towards getting paid what I deserved.

Want to know what happened? Want to know how I increased my rates from $5 to $100 per article?

Well, I talk about it in this podcast :)

Happy listening!

While I suggest you listen to the podcast for everything I have to say... Here is what I will leave you with.

The only time you need to be WORRIED in your career as a Digital Marketer is when you choose to be Average.

In fact, you should be fearful in any career option you select in today's world if you choose to be Average in your skills.

This podcast is not an investment advice, nor am I a financial advisor.

In this podcast, I only share my journey and learnings of trading in Cryptocurrency.

Happy listening.

And with Risks, there is always that outside chance of FAILURE.

And I'm not someone who would play around the safe-boundaries to avoid failure.

So given my appetite to take risks, I know I may come across a time when I could lose all the money I have.

And if at all such a time arises, this is what I would do to get back in the game in no time.

If you have the skills, you would NEVER be afraid to take calculated RISKS.

And why content writing is not a great career option moving forward.

Is it TRUE?

Are content writers going to lose jobs?

Will AI take over completely?

Well, I answer all these questions in in this episode of The Marketing Nerdz podcast,.

The only way I could communicate with the world back then was via Sports. 

I was a district level player in Cricket and Table Tennis. I won a lot of awards for my school. 

And I was also a part of the music-band in my school. 

So sports and music is how I got all the attention back then. 

But my inability to express myself always pinched me. 

And after school, when my parents did not support my career in sports and wanted me to do Engineering first and then MBA... I felt as if someone had taken away one of my legs. 

It felt like a ruthless cut out of the Blue. 

And I wasn't able to fight or take a stand for myself back then. Else, who knows, maybe, you would have seen me in one of the IPL teams. A left hand opening batsman for Mumbai Indians, eh? 

With sports gone. The music aspirations were gone too. 

Everyone in my band moved to different cities. 

To compensate, during my Engineering, I found another way to express myself. The Gym.

So you see, when I look back now, the pattern is pretty self-evident. 

Everything I did in my life was a way to compensate for my inability to communicate or to be able to express myself. 

My passion, my interests were all around things that could help me get attention. Since I got very little of it.  

No wonder, I wanted to become an Actor after I got done with my Engineering. It seemed like the easiest way to get attention. 

In fact, I pursued a career in acting for at least a couple of years. From doing Theater to acting in a couple of shows for UTV back then. 

Things looked good. I could have done well as an actor if I had pursued it for long. 

But after a point, while I was going through some health issues, I just lost interest. I decided that I don't want to pursue my passion for acting any longer. I just quit. 

To me, wanting to become an actor was a way to learn how to express myself freely. And although I did that as the characters I was asked to play. 

But the REAL me, the REAL Karan still was an introvert. 

As soon as I was done acting.As soon as I heard the word CUT from my director - I would be back to who I was all my life - An INTROVERT. 

So becoming an actor did not help me become who I thought I would. 

And in between all of this, I now had to think about making money, building a career... I did not realize that I had become an Adult. 

So I kept dabbling from one thing to another. 

And stumbled upon writing one fine day thanks to Sandhya Valecha.

At that point, learning how to write was just a way to make money and make ends meet. 

I did not really think of writing as a way to resolve and overcome something that I had been fighting all my life. 

But surprisingly, the more I wrote, the better I got at writing - the better I got at communicating. The better I got at expressing myself. 

When I was researching about the connection between writing, thinking, and communication - I was surprised to know that writing is also used as a modality by therapists to help people transform their lives, personalities, and self-image.  

No wonder, I become a better communicator. 

Thanks to learning how to write, I can now express myself freely. I was able to overcome years of my inhibitions. And make a lot of money and build a fairly successful career on my own terms. 

Learning how to write changed my life, it can change your life too. Listen to this podcast episode for more details.

I wasn't in the right emotional or mental state. And during those phases, my business dropped dramatically. 

Thankfully, I am now more mature, and in control of my emotions most times than not. 

But playing a victim is one way a lot of Entrepreneurs destroy their business. Listen to the full episode to know more about my journey. 

You see, most new entrepreneurs forget to think about Sales or look at sales as an important indicator to how the marketplace is responding to their product/service. 

They delude themselves in believe that I have the best product/service. 

The only time you know, you have a winning product is when the Marketplace responds by taking their wallet out and buying your product/service. 

Listen to the episode and avoid this costly mistake. 

And worst yet, I lost all my savings with literally no money in my bank account. 

It was a really dark dark place that I was pushed into. I had no hope for the future, no light visible at the end of the tunnel. 

I believe, it's something every Entrepreneur goes through... And an experience like this one turns a novice Entrepreneur into a REAL one. 

I wish you the best in your Entrepreneurial Journey. And hope you get to learn something out of my experience. 

In this episode, I reveal the complete Drop-Shipping Strategy I'm using to buy a new Mercedes. As you may be aware, I posted a story on Instagram about buying a New Mercedes on my Birthday in June. But I don't want to fund it with my savings. 

So I took it up as a challenge to start some drop-shipping stores and raise the money to buy a new car with the profits from the stores. 

At the moment, I'm a few weeks into the stores and in this podcast episode, I reveal everything I have done so far and plan to do ahead. 

Hope you get to learn something new from it. 

And what's the right way to go about redefining your relationship with your customers. 

It's a really important episode if you are someone planning to start a business, or if you are a Freelancer, a Professional or an Entrepreneur.

Remember this, your business should be an extension of your vision.  

Lukas grew up in a family where both his mother and father were in the Army.

Never had he imagined he would be called the "Copywriter Millionaires Recommend".

In this Podcast, Lukas shares his journey of how he got into the field of Copywriting and some really interesting tips for budding copywriters.

Get to learn some of the most important and effective Copywriting tips as they have a Q&A round with the audience towards the end!  

Why is it important to have a second source of income and how to do that using DIgital Marketing and skills you have using Digital Marketing.

How to make money through Digital MArketing.

If you too aspire to build your career in Digital Marketing, this is important for you!

All the industries will be disrupted soon with the technological innovations and things are going to change dramatically.

Even if you are in a JOB, you need to build a second source of income to secure your future.

Karan Dharamsi shares his personal experience from the days when he used to work at the Gym as a trainer.

When he was hit by arthritis, he lost the day job on which he was completely dependant.

Having no second course of revenue, it was difficult to cope up!

Things are always uncertain, you never know what will happen next.

Incase your Company or Industry shuts down, you will be in big trouble at that time. So, always have a net to fall back on.

So, wondering how to make a second source of income using Digital Marketing?

1) Easiest way is to set up an ecommerce store. You don’t even need to buy any inventories.

Thanks to Paypal, Shopify, Aliexpress, it’s all taken care of for you. Even if you have 500-1000 bucks, you are good to start off!

Run Facebook ads, sell your products without the hassle of setting up an entire physical store.

2) If you are passionate about any subject, start posting about it and build a community.

Blog, put up pictures and share content with your niche.

Use Social Media to build your audience and fans and eventually monetize your channels to make that extra buck.

Always keep 5-10% of your Salary reserved to promote and advertise your Brand for the second source of revenue.

This will lead to a huge ROI a few years down the line.

Do that consistently. Take this as an investment practice.

3) Patience! Too many people want to make it BIG but have no patience. The key to grow and succeed is to put in consistent efforts and work day in and day out to achieve your goals.

Start working on this and building your long term brand! This will eventually open up new sources of revenue like affiliate marketing as well.

This really does not take a lot of time, but patience and consistency! Test out and dedicate your time to build this side income for the long run.

Hope you to build a sustainable second source of income using Digital Marketing along with your Day Job!

Oh yes, if you think how this is possible, listen through as he shares from his personal experience of how he mastered editing and designing skills in just 7 days each!

Not only was he speaking the language of an editor or a designer, but he was completely able to actually edit great videos for his Vlogs and Banners too!

So, here’s how you can become good at Digital Marketing Skills in flat 7 days...

Step number 1 to becoming good at Digital Marketing in 7 days is to be completely Immersed:

Speaking from his personal experience, he shared how he was completely hooked on to understand and learn the platforms.

You need to totally submerge and immerge yourself into the process of learning the skill you want to master, to get the best out of your work!

Step number 2 to becoming good at Digital Marketing in 7 days is to also look for the people who are the best in that particular skill set:

Eg:- While his journey of mastering the skills of editing and designing, Karan was watching the best movies from some of the finest directors, works of the best editors and studying the videos and edits of the best vloggers.

This is an important step because apart from great focus, you need to be curious to know what’s the best work in that particular industry and how did it reach there!

You have to learn and understand how can you implement their best skill techniques in your work…

And once you are through that, you step into the final and most crucial part of the process!

Step number 3 to becoming good at Digital Marketing in 7 days is to put in your touch:

Don’t be a copycat! Your work should speak for who you are and have your own voice! Add your own thoughts and experience into everything you do.

People will consume your content or will approach you for who you are! They would follow you for your different and unique approach!

So, here’s a QUICK RECAP of the 7 days formula:

1. Immerge yourself into the learning of the skill
2. Study the best in that industry
3. Implement and give it your Personal Touch

This is what will help you to get good at any skill you want! Want to be great at Facebook ads? Simple, be focused, submerge yourself into it, study the best ads, implement it practically and go ahead and create your unique ads!

No matter what you are trying to learn, if you implement this formula, you will definitely be able to be good at all your Digital Marketing Skills in flat 7 days!

  Before we get in the details, here's the link for quick recap on our previous podcast episode related to SEO:    So, are you ready to learn how to remove bulk URL's from your Google Webmaster tool?   Great! Here is the first step on how to remove bulk URL's:   Once you login to your Google webmaster account, click on crawl error. After that click on tab not found, and that's where you find all your 404 links! For those of you who are wondering what this means, remember, those pages when you enter wrong url, and it goes to 404 error...   That's exactly what this is. These pages do not exist and it is negative as far as google SEO is concerned. And to solve this, you need to first understand what could have gone wrong or caused this in the first place.   In general, there are 2 things that could have happened:    1) You actually had that url earlier but later changed your site structure and design and missed doing a 301 re-direct for those URL's. You see, if you change your URL or site structure in general, it's very important to do a 301 re-direct so that the URL's don't lead your user to a 404 page not found error.   And once you have redirected all your links, mark it as fixed!     2) In this scenario, it is possible that your site got hacked and its a malware issue. So, here's what you need to do. In such cases, Google webmaster bulk url remover can be used to remove Bulk Url's.   The first step is to download the zip file from the first link, then unzip the file. Next, you need to go to chrome and select the extension "developer mode" and click on load unpacked extension.   Now, select the unzipped folder and you will immediately see the bulk remover. And for the final step, you need to go Google webmaster and simply upload a file with the links of all the Url's that you would like to remove in csv formant.    So, these are the 2 easy step by step guidelines to remove all the negative and bulk url's from your website. Although is sounds like a technical subject, it's a great skill to know how to manage and clean your website if it gets hacked or is attacked by malware.   And hence, this technical episode is highly important because it can have a great impact on improving your SEO. So go ahead, check your website and apply these steps to get rid of all the negative links and improve your SEO!  

In this episode of The Marketing Nerdz Podcast, CEO Karan Dharamsi speaks about Standing Out on LinkedIn, as he shares an interesting personal experience he came across on LinkedIn.   LinkedIn is known to be one of the largest professional platform for connecting with other professionals from around and promoting your work, business etc.   And, as most of you'll would agree, there is an unspoken rule on LinedIn of behaving in a certain manner and being extremely professional. If not, people easily get pissed off!   Most of the users on LinkedIn prefer talking about their work life, how they can create synergies with each other and the long list of their professional achievements, but no one prefers showing the real personality which actually helps you in standing out on LinkedIn.   And if you do not follow this unspoken rule of behaving in a certain manner on LinkedIn, people will get offended!    That's exactly what happened with our CEO...   For those who have just started following him on LinkedIn, he posts a lot of personal pictures that come along related stories, learning and posts.   And on one of the picture, this person mentioned: "Posting these pictures are inappropriate on LinkedIn, it's not Facebook!"   Clearly this person is someone who could not see something so drastic and different on LinkedIn.   But again, here's the marketing perspective for posting these pictures with related text:   One of the most certain thing that happened with this post is that it stood out from all the other professional clutter!   And as a great Marketer, it is extremely important to stand out, get noticed, get the attention of the audience and get them talking about/to you. Your Target Audience should be clearly be able to look at you and identify you different from others.   The whole point of adding more personal pictures with related stories, learnings is to get attention and stand out from the crowd. Professional banners, Corporate achievements, Synergies is what everyone is doing on LinkedIn anyways.   If you too follow that, you will hardly be noticed, you will just be another someone in the crowd doing the same thing as others.   The attention you get using this pattern will be minimal.But, by doing something different like this example shared above, you will absolutely get attention.   That's the bottom line!   Standing out should not be taken as offensive, it should be compulsory.   People have been thought to not throw out our personalities, which eventually kills our companies because there is no point to differentiate you form the 100's of others in your industry.   If you follow that, you would not be true to yourself and there will be nothing to differentiate you from the others.   That's absolutely not how you win in life!   #1 rule n marketing is to stand out and get noticed.Good attention or Bad attention, both are necessary to sustain and have people talk about you, remember you and be connected to you.   So, here's whats the outcome of this podcast episode:   It's not just about standing out on LinkedIn or the business world, but also standing out as as person in real life!   People will have their set of reactions for everything you do, but as long as you are getting attention and people are able to differentiate you from the crowd, you are doing a great job.   Don't follow the world, stand out, do things your way and win!   More podcast episodes sharing real life experiences with marketing lessons will coming next, stay tuned!     

  And in this episode, Karan speaks about a really amazing Business Success Strategy, which he calls being on the left of Bang!   Are you too wondering what it means? Well, it is the title of one of his recent books he read and that's where this business success strategy stems from.   And before we get into discussing the strategy in detail, here a gist of the book which Karan refers to:   When the American marine cops were in Iraq for war a lot of times, they were pulled down by the terrorists.   Even though all the soldiers were extremely well trained, to fight every challenge a lot of times the Iraqi's got the better of them.   Even the best vehicle was taken apart!    Now the reason for this was a lot due to the soldiers being tired. But one of the major reason for the same is the format and focus of their training!    All the preparations and training always focused on reacting to situations.    The soldiers were thoroughly trained to react to every situation, every problem but not preempt a situation.   Which is what we typically end up doing with our business.   Once the problem hits us, we try and solve the problem and challenge. The problem with this approach is that just like the American soldiers, you are not in control of the situation. You are just reacting to whats happening around you.   And if you compare this to your competitors, it will give you a clearer idea.   If they are solving a problem or preempting one, they have tactical advantages!   Which is what the terrorists had in case of the above-mentioned example. They were controlling the situation and taking the American soldiers off.   Which is when in 2006, the training program was changed to train the soldiers to be predators, to be proactive not reactors!   This is what the game changed...   The soldiers take control of the situation before any attacks. This kind of an approach needs a higher degree of attention, work, and all our senses!   Just like in War, this is highly important in business too!    If you could do that, so many of the business challenges can be taken care of and you could be easily 100 steps ahead of your competitors while they still fight and react to problems.   The key is to keep figuring out the problem, challenges before they arrive.   Do not operate in the now, trying to fight the small battles today. Instead, focus on identifying the problems and working towards them before anyone else.   This will lead to a successful business that you have always desired.   Be proactive, work on the increased sense of awareness. Like the marines, put in the time to train yourself into this strategy to make the most out of it!    

  If you too are working on your website's SEO, it is very important to identify and track this one important thing inside Google Analytics.
  But before we dive deep into that, here is a quick reminder: if you too want to learn FB marketing in details, visit our website and enroll for our free facebook marketing course today!   So, wondering what's that one most important thing to track on Google Analytics and how to use that data to increase the effectiveness of your SEO?   Great! Because our CEO Karan Dharamsi has laid down a step by step guide to help you ease into the process and implement the same practically!   For any person who works on optimizing their websites for search engines (especially google) and also who does a lot of content marketing, it is essential to trach the acquisition tab in Google Analytics.   Step 1: The very first and basic step is to log into your account, take the code and add the code to your website.   This will help Google to track all the activities on your website and will give you all the data about the traffic on your sites.   However, always remember to exclude your own ip address along with the ip addresses of all your team members as majority of the site visits will be from you and your team on a daily basis.   Hence, to have accurate data, you need to exclude these ip addresses.   Step 2: Once you are done with setting up the codes, you have to visit your analytics account and click on acquisition.   From acquisition, next, you have to click on channel and then on organic traffic!   This is where you have all the data in place which will help you analyze your website activities in terms of the traffic.   Now here's another important hack. If you are just starting out, it is always advisable to start an annotation on the first day.  This will make it simpler for you to remember when you started out and thus will give you a better idea of your progress.   And this data that you see on the graph should ideally be moving upwards, or should remain constant at least!   If the graph is not linearly going up, maybe you are not growing enough back links or the page is not completely optimised.   Some minor dips here and there are normal, but if your traffic is changing constantly, it is a clear sign that something went wrong, some negative SEO or some bad links were built for your site.   It's for you to figure out, what went wrong which can be figured out using google search console.   So, the most imp thing to analyse every 15 days is your traffic graph. Follow these 2 simple steps every 15-20 days and make sure your graph growth is steady.   This is one of the most important things to start with when you are learning how to use the data from Google analytics and identify the effectiveness of your SEO.   If you have any questions, suggestion or feedbak, drop a comment on our facebook page: The Marketing Nerdz and our Youtube channel: The Marketing Nerdz.

  This new update now allows you to create a custom audience for facebook targeting out of everyone who is engaged with you on Instagram!   Yes, that's right! Now you can easily create a custom list of everyone who engages with you through your Instagram account and run ads for them on Facebook.   But before we proceed, if you are wondering what a custom audience is, go check out the complete video on our YouTube channel "The Marketing Nerdz" where we speak about Facebook custom audience and how to create your own custom audience list.   And once you are back, here are the 3 simple steps you need to follow to start using this new Facebook Update:   Step 1: The first step is to link your Instagram account to your Facebook business page. And if you are using your personal account on Instagram, you need to turn it into an Instagram business account.   Step 2: Once you have your accounts linked, login to Facebook ads account and go to custom audience.   Step 3: Once you have selected the custom audience option, you need to select engagement and create a list of people who have engaged with you and then select Instagram. This will help you create a custom list of everyone who is engaged with you on Instagram.   It's that simple...   Now if you too have been running ads and re-targeting ads, you would agree how awesome this new update it and how it can increase your ROI.   You can easily run re-targeting ads in the form of video ads, canvas ads, display ads and so much more on Facebook, to the audience that you have been interacting through Instagram.   This update is a huge boon for various B2C brands and having tested the same, it has a great potential to reach out to your audience and also, it will soon kill all the other re-targeting ads.   So, before it gets too late, make the most of this latest update and take this opportunity to grow your business!        

  Influencer Marketing is a big thing today, but in all reality, it will take a dip in the near future.    According to the current scenario and trends, Influencer Marketing is going to be Dead in the next five years...   This may sound a little harsh to a lot of you out there but there is a reason behind why influencer marketing will no longer be what it is today!   Due to various platforms like Facebook, Snapchat, Instagram, Youtube etc, there has been a huge rise in Influencer Marketing since the last couple of years. It has been extremely easy for anybody to become an influencer just with a large number of audience and reach through these platforms.   But as the platforms are evolving, the number of content creators on these platforms has increased exponentially.   The platforms cannot afford to put up all the content for their existing users. These platforms won't have so much inventory to put up everyone's content organically. SO just like FB, they will also reduce their organic reach.   Speaking about a couple of years back, the platforms had a different algorithm and the organic reach was almost 100%. Hence, you could reach out to your entire audience and engage with them for almost no cost. It was very easy to build your audience and have a huge list of followers with great engagement.   However, talking about today's scenario, Facebook especially has completely killed its organic reach. The organic has dropped down to a whopping 1% and to connect with your remaining audience, you have to pay the platform!   Now for an influencer, due to this drop in the organic reach, you are no longer that great a brand due to low engagement. Brands would not see any good returns in working with you and would select from others who have much better, higher engagement.   Smart influencers who have a good business model and money to invest will still enjoy the same engagement. And the platforms will promote the ones who pay them.   However, most influencers don't have a proper business model. Eventually, if they don't have the money to distribute the content, they will no longer have the attention and hence brands would no longer reach out to them.   Which is why, without a proper business model and plan, influencers will no longer be able to reach to their own audience without paying the platforms.   And for most of the influencers, they never work on a business model and just start out to build their audience on just one platform.   As the number of content creators increase, only influencers with a smart business model will survive and everybody who became influencers through organic reach will no longer be attractive to the brands.   So, if you are an influencer, take your audience outside the one single platform you dominate. You never know which platform changes its policy when and you will no longer be able to communicate to the audience you have built. Don't let your entire audience go away overnight!   Use multiple platforms and always distribute your audience to other platforms where you can still communicate with them even if these platforms change their algorithm some day.   With changing time, there will be many new platforms which will come and go. But if you wisely plan your business model, you too can make the most of all the changing trends.   Let us know about your thoughts and your perspective on this. If you too are an influencer, what are your predictions?   And do not forget to check out our FB group called free digital marketing training!       

  Breaking in the 3 part podcast series of how to get a job in digital marketing, this podcast episode shares a really crucial message and advice.   So, here is what Karan Dharamsi shares in this podcast from his recent meeting with one of the person who wanted to meet him and seek some advice on Entrepreneurship.   Since the person had just started his own company and business, he had a couple of problems and challenges which came into his way at the very beginning.   The meeting was no less than a rant from an entrepreneur who was not ready to take in everything that comes along with being an entrepreneur!   He was in the cry mode and the rant focused around the fact that he wasn't receiving the support from his family, friends and things not going the way he wanted at the very beginning.   And that's when Karan realised that this was the case not just with that one person but several other budding entrepreneurs, people who want to start their own business and often come and seek advice from him for the same.   So, here's the deal, Karan shares the truth and this important message with everyone:   When you decide to start your own business, it's you who makes that choice! Neither your parents or friends ask you to walk that path.   Hence, you should not be cribbing about these things. You have made your choices and you should be ready to take and face everything that comes along!   When you start a business, it is completely yours, along with the success and failure alike. You are the one who has to invest the time and has to work into getting your business moving forward!   Do not waste your precious time chasing and finding new problems. Instead, put in action and create better goals for your business.   If you are an entrepreneur, always remember, "you chose it!"    So you have to be prepared to take complete responsibility and welcome the success and challenges alike!   Keep hustling and keep moving forward...   Put in the work, blaming never really helps.   Hope you to get your focus on the right things and move your business ahead, embracing and welcoming great heights of success.    

  This is a 3 part podcast series where we will be discussing each step in detail to help you get your dream job in Digital Marketing.   In this episode, Karan Dharamsi discusses more about the first step to get a job in Digital Marketing and securing your future which is to build a strong connnection network.   This is the formula derived from his personal experience from the time when he went on to audition for movies after completing his engineer.   At that time itself, he understood that just interviewing and auditioning is not enough if you want to get to the top of the ladder.   It is all about building your network, connecting and associating with the best in your industry.   As your network grows, you will get the right offers come to you. There won't be the need for you to go from place to place hunting for the right job for you.   If you have a strong network with all the right people, you will not have to do the hard work of interviewing and auditioning and instead you will be invited.   So, it is really very important to build a strong network and nurture strong relationship with the best in your industry.    Giving this contextual example, Karan Dharamsi points out the 2 different approaches to get a job in digital marketing:  

• You will go and interview with different company
• You build a great network

  So, wondering how to build this strong connection? Here's how you too can enter the network of the best digital marketers using LinkedIn as the platform:   The formula is to use LinkedIn to send in connection requests to all the heads of various departments of the Company that is the best in your industry. However, make sure to follow these 2 most important steps to make the most of this strategy.   Step number one to get the right job in Digital marketing is to build your LinkedIn profile   A great LinkedIn profile should answer the following question:   What do you do? How can you help the company with your skills?   People who accept your connection should feel that they are making the right choice. So the first and most basic requirement is to create a great profile.   Step number 2 to get a job in digital marketing is to go to the jobs in LinkedIn and Send out connection request to people at high job posts.   Once you have set up your profile, go to the Jobs tab and enter your keyword for your particular field (digital marketing in this example) and also check the LinkedIn suggestions.   Once you get the list of companies with your search filters, find the people in higher position in those companies. Find the profiles of people who look into the hiring process for the company and send them a connection request.   Don't just send a connection request, but add a personal note while you send the connection request. With this message, get the attention from the right person.   Build a strong network, and focus on creating a list of great people from your industry. Having a great network will eventually get the right job to you and you will have a higher chance of standing out of the crowd.   So, go ahead and start building the connections on your LinkedIn profile and stay tuned for part 2 and 3 of this 3 part podcast series on how to get a job in digital marketing.

  In this episode, CEO "Karan Dharamsi" reveals the 3rd step on how to use the #1 tool to get clients for your freelance career in Digital Marketing.   So, are you ready?   But before we dive deep into the details, here's a quick recap to the first 2 steps:

•  Create you account on upwork.com and select your domain 
•  How to apply and Write your application using the secret spec strategy

  Once you have completed the first two steps, here's the next and final step to get clients for your freelance digital marketing career using the #1 tool:   One of the really important and often asked question by freelancer is related to the payment structure.   How will i be paid for my work? What if i don't get paid?   These are the basic questions a freelancer would have while starting on upwork.com or any other similar platform. This is because all the communication is done purely online. 
Also, since upwork.com is a platform that helps to bring the two ends of demand and supply, they too charge a certain percent of the project fee. And the question is who would bare this cost?   Depending on your profile (a new one or with reviews and ratings) and the communication you have with your clients, either you or the client has to bare the 15% charge which needs to be paid to upwork.com.   When you work directly from the platform, there is a lot of fee loss due to the various commissions and transaction charges etc.    Hence, sometimes, the client may ask you to work directly outside the platform and agree upon paying directly through paypal to save on these extra charges.
But this is where most of the freelancers who are just starting our get scammed!   Speaking with great experience, Karan shares the important pointers to look into while finalising the deal.    Here is the client thumb rule he shares to make sure you are not scammed with your initial projects as a digital marketing freelancer:   When you are working with your client outside the forum, take the payments upfront! Honest clients will pay you upfront.   Never work on a post paid basis outside the platform, specially with new clients.   When working through upwork.com here's what you need to do:   Set milestones for your project and get paid for successfully completing that much percent of your project work.    In Upwork terms, the client has to escrow the funds for that milestone which is collected by upwork.com. And once you complete that milestone for the project, and client is satisfied, the client will mark the work complete and upwork.com will release your payment.   But what happens when you have done your work 100% as discussed but the client changes the terms and demands much more and does not mark your milestone, you can file a dispute.   In this scenario, upwork.com will come into the picture and analyse your communication, work and all the messages exchanged. Based on this, the payment is released or returned to the client based on what upwork.com finds legit.   Thus always have your communication through upwork.com. This is a very important tip to remember while working on upwork.com. For any such legal issues, upwork will only consider your communication that happens through the platform and not outside the platform.   So, if you follow these 3 simple steps, you too can use the #1 tool to get clients while starting you digital marketing career as a freelancer and skyrocket your career.

  And before we get into the details for this podcast, here is a quick recap on how to use the #1 tool to get more leads for your freelance career as a digital marketer:

• Create and setup your account on upwork.com
• Select your domains and get a list of all the projects
• Write your application for the project
• Setup your payment structure and methods

So, now that you have created your profile and implemented step 1, here's how you can go ahead to grab your first project on upwork.com as a freelance digital marketer:   Create your Profile   Your profile is the first thing your potential client would look at. And in your profile, you want to speak more about what's in it for your potential clients. To make your profile stronger and to make it stand our from the others, these are the questions you need to address:   What will you do? How do you do that? How can people work with you?   And once you answer these question, add in some social proof. People visiting your profile would want to go through some of the testimonials, your previous work or past client experience videos. Case studies like these will help you to build the trust amongst your potential audience. Also, always have a face to your profile. This will help people relate to you and build up the trust factor while you are just starting your career.   Application Process   As mentioned in the previous podcast, creating a strong application is one of the most crucial factors to look into while using this #1 to get more clients as a freelance digital marketer.   What do you write in your application when you are just starting out?  For a matter of fact, at the beginning of your freelance career, you don't have reviews or testimonials for people to trust you and give you the project. So, how do you go about it?   We suggest you too follow the spec assignments.   It is to get in a client and work for a project at really low cost, knowing that the client has have a high lifetime value. Take up a project which has a high recurring pattern. With this spec assignment, you have to prove that you can deliver great results and win the trust by offering it at a really low cost.
Always create an application on these lines where the potential clients know that they are not going to lose anything and in the worst case, they will get the project done for almost free!   This is the fastest way to get in more clients using this #1 tool when you are just starting up your freelance career as a digital marketer.   Make sure you apply this strategy and communicate well through your application. This is one of the fastest, easiest and tested methods to grow your career and as a freelancer and get more clients.
And, If you need a template for this, you can reach out to one of our team members on: https://www.facebook.com/themarketingnerdz/   Also, subscribe today to watch the video tutorial on how to get your first client for your freelance digital marketing career: https://www.youtube.com/channel/UCSqVFdmu6SMHtCFe8Do4wEw 

  For many who want to start their career as a freelance Digital Marketer, have this one common question which is: "where will we get our clients from?"   So, in this podcast, Karan Dharamsi shares the #1 tool or platform that he actually used during his initial days as well, to get in more clients and projects in the any and every domain of your choice.    There are various platforms available but following is the #1 tool to get your clients as a freelance digital marketer:   The platform is upwork.com. It is the one platforms which has projects from all around the world in every domain you can practically think of. Be it anything that you require, you name it and you can find it on upwork.com   And it is a simple 3 step process for you to get your clients through upwork.com   Step number 1 to get clients from this #1 tool as a freelance digital marketer is:   Creating your account. As basic as it sounds, once you set up your account details, you need to select the domain you would like to work in. For example in this case, it would be Digital Marketing.   Once you select your domain, you will be shown all the projects from around the world in that domain!   So, whats the 2nd step to get clients as a freelance digital marketer using this #1?   Well, the second and the most important step is to write your application. If you think of it, there are thousands of other freelancers on upwork.com aiming to grab the same project being show to you. So, why should someone offer you the project and not the other freelancers? It all boils down to how great and promising your application is. So, always remember to have a great application which will differentiate you from the other and get the project in your kitty!   And, here's the final step to get clients as a freelance digital marketer using this #1 tool:   Once the application is selected, you need to work on the payment structure and methods. Majority of the people get stuck in the second and the most important step of crafting the right application.   And hence, apart from this podcast, we have 2 detailed podcasts in store for you, elaborating on how to write a great application and how to go ahead with the payment.   Apart from upwork.com, following are other similar and highly recommended platforms to find your clients:   1) guru.com 2) freelancer.com   Towards the end, Karan also shares his personal experience of how he started his freelance career and how he shifted from working for someone else to working for his own company with a first freelance project worth $1.   Yes, that was the first project he worked on after waiting for a week!   But, here's what we all can learn out of his experience:  

•  Never be afraid to invest 

It's not a waste, it's an investment in your future. If you do not invest, you won't move faster!  

• Don't be afraid to fail

You will fail multiple times, call it a learning experience and keep moving forward.    So, always keep in mind these important learning, never be afraid to invest and don't be afraid to fail. Embrace each situation as a learning experience and when you are starting out, accept each opportunity. You never know which $1 project will change your fortune for good!   Stay tuned for the second and third part of this 3 part podcast series on freelance digital marketing, the #1 tool to get clients. 

  Is your Business in the B2B or B2C sector? Who are your end consumers and which social media platform is most used by them?   These are some of the most frequently asked and certainly important questions to understand which is the best social media strategy for your business.   However, there is no proven theory or scientific answer to this question. And in this Podcast, CEO "Karan Dharamsi" shares some insightful tips and strategies which will help you find the answer to this question.   So, wondering which social media strategy is the best for your business? Well, we have Karan Dharamsi share the answer to this question through his personal experience and analysis.   Here is what you need to do in order to frame the best social media strategy for your Business:   For any given business, be it B2B or B2C, the first and the most important step to build the best social media strategy is the start off with one single platform.   It's always advisable to completely focus on that one platform where majority of your audience is and to completely dominate it with your awesome content.   This is because at the beginning, you would want to focus on understanding where majority of your audience is and what kind of content works the best for that particular platform.   At this stage, your focus should be on understanding the needs of your customers on that platforms and providing them with great content for the same.   And once you are done building a strong foundation on that one core platform, focus on the "one to many distribution strategy" to grow your followers across various social media platforms.   Hence, the second phase includes the distribution of the audience that you have collected through your primary platform.   Dominate one platform and distribute your followers to the other platforms through that!   Sharing his own experience with The Marketing Nerdz, Karan discusses how The Marketing Nerdz has Facebook as the primary social media platform through which the followers are then distributed to our other accounts on Twitter, Instagram, Snapchat etc.   To conclude, here is what you need to focus on to build the best social media strategy for your Business:

• Start off with one platform
• Dominate that platform with great content 
• Distribute your followers from that one platform to others
• Move on to the next platform to dominate 

Being present on all the social media platforms at the same time will require great content on all the platforms at the same time. And if the content is not great for the audience on each platform, you are risking your brand image. But focusing on one single platform will help you come up with excellent content for your audience and that will improve your brand image.   So, don't chase all the platforms at the risk of tarnishing your brand image.   Keep domination one platform at a time and focus on distributing your audience on all the other platforms.   That's how you can evolve and dominate the most appropriate social media platform.   Dominate one social media platform at a time and follow the one to many distribution strategy to grow your social media followers effectively.

  In this digital age, having the attention of your target audience even for a few seconds is a great deal.
And for most of them, the first point of attention and interaction with your brand is with your headlines or ad banners.   This makes it imperative for any brand to have great headlines and ad banners which can not just grab the attention of it's potential audience but also turn them into clicks and conversions.   You cannot bear the risk of having lousy, boring, non-catchy headlines for any reason.   But what if you are not a copywriter? How to the churn amazing headlines?    Well, that's where is #1 tool for writing great headlines come into place.   To begin with and to make the most out of this podcast, here is what you need to do:
  Quickly go back to our podcast by co-founder "Sandhya Valecha" where she shares her 3 tips to writing magical headlines.   And once you are back with ocean full of information from the amazing podcast, here's more on the #1 tool for writing great headlines:   Buzzsumo.com is the #1 Ninja tool which can be used to write really amazing headlines. It helps you to further enhance your headlines and study other great headlines and content in your niche.   Giving an example of the fashion niche, Karan shares how this #1 tool for writing great headlines can be useful to you.   The first thing to do on this platform is to search for all the articles in your niche. And once you have a list of the great one's model their headlines and study what's actually working well in your industry.   You will get a great deal of valuable information in terms of what is working well with your target audience and how you can tweak and change some of the best working headline.   Once you have an idea of what kind of headlines and articles are getting the highest number of clicks, you too can create similar headlines with your own versions.   Not only for headlines, this tools is a great tool to plan your social media content too.   And to sum it up, here is the simple 3 step process you need to follow on how to use the #1 tool for writing great headlines:  

• Search for articles in your niche on Buzzsumo.com
• Model the headlines and articles that have the highest engagement
• Create your own headline using your own version and context 

So, go ahead and use this magical tool to write great headlines and content for your brand that will get you potential customers to follow you and engage with you.  

  According to Karan, there are 2 basic schools or models of business:

• Lifestyle Business Model
• Real Business

So, wondering what these 2 types of business models mean and how to select the right Business Model?   These are the 2 broad categories of Business models in which majority of businesses and entrepreneurs operate.   A typical lifestyle business is where the person meets all his lifestyle needs to a larger extend. The business model is much more flexible and compatible to his needs and desires in terms of spending quality time with friends and family, going out on vacations, not having to worry about setting up his team etc.   And then there is the Real Business model. A typical business model with a routine structure in terms of work, outcome, hours dedicated etc.   Karan goes on to explaining the point further by elaborating Gary Vanerchuk's Business Model.   That is a typical example of the second type of Business Model. You Hustle, work hard and repeat the same thing day in and day out to grow and scale your Business.   On the contrary, a typical lifestyle business would be the one where someone operates his drop shipping business at the comfort of his own place, just by hiring one or 2 virtual team members!   He does not have to build a physical team at a physical location or commit to a workplace to conduct his business.   Speaking about the revenue generated in both the models, each of them are capable to earn millions.   However, when it comes to Lifestyle business, there is one major limitation!   The only limitation for a Lifestyle Business is scalability. It is surely possible but difficult compared to the other model.   This is because you are limited with your recourses in terms of manpower, inputs, work hours and ideas.   There certainly are exceptions, but majority of the lifestyle business reach a point beyond which scalability and growth is difficult and takes in a lot of efforts.   So, here are a few important questions you need to ask yourself to select the right Business Model out of the 2:  

• What do I like?
• Am I willing to Hustle, sit at the office Monday to Sunday or would I prefer spending time with Family and Friends?
• Am I willing to do everything under the sun for my Business?
• Is the Business meeting my needs and desires?

For you to work and contribute towards the growth and expansion of your business positively, it is very important that the Business model you select meets your needs!   You are your own decision maker. Pick what you like and pick the model where your heart it!   If you want to share anything about your Business Models or your take on one of the 2 broad Business Models, we would love to hear from you!

  So, wondering how to use Twitter as the base social media platform to create and distribute your social media followers?    Well, we have the most simple 2 step strategy for you!   Here's the first step on how to grow your social media followers:   To begin with, it is extremely important to grow and gain organic followers on your base platform. For this podcast, we would be working on the strategy on how to use Twitter as this base platform.   So, as discussed in the previous podcast episode: "#1 Tool to grow your followers on Twitter", the first step is to build and grow your followers on Twitter using the #1 tool.   Once you have successfully implemented that and created a base of followers, here's the second step on how to get more social media followers:   Step 2 is all about distributing your audience from the base platform to your other social media platforms. There are several ways in which you can automate this process and send personalised direct messages to ensure better conversion rate from base platform to different social media accounts.   In this podcast, Karan goes on the explaining the same with some detailed examples and conversion calculations.    What is important along with distributing your audience is to track and analyse the distribution and conversion rate.   And yes, another Big Rule to remember is that when you are distributing your audience, stick to one platform.    So, wondering how to use this Big Rule to grow your social media followers?   Simple! When you are distributing your audience from your base platform, make sure that you ask them to check out ONLY one of your other accounts. Do not ask them to check your stuff on all the platforms as it will increase the work for them and eventually turn them off with the pushy approach.   Hence, keep it simple and easy.   Also, apart from driving your audience to the desired platform, the most important thing is your content on all your accounts.   Make sure to WOW your followers once they follow you on your other platforms. Engage them, hook them to your content which will then get them to follow your other accounts themselves!   So, this is how you can use twitter not just to build followers but also distribute your followers.   And remember, the platform you select as your base platform may differ, but at this point, using Twitter for the same is one of the most effective strategy. Using the #1 tool for Twitter combined with this amazing distribution strategy, you are all set you grow and distribute your followers on all social media platforms.   After all, in todays time, every smart business will distribute their followers across platforms.

In this episode of "The Marketing Nerdz Podcast", CEO "Karan Dharamsi" talks about the #1 tool to grow your followers on Twitter.

Twitter, just like every other social media platform is a great source to connect to your leads, increase your visibility and get in more leads!   If you or your Business is not on Twitter yet, you might want to create your handle right away and not miss out on this great platform to connect to your audience.
  So, I am sure you too are curious to know how to grow your followers on your twitter account using this simple tool!    According to Karan, the best tool to scale and grow your followers on Twitter is Crowdfire.   It is an amazing application which helps you to ease out the entire process and at this point, it is one of the best applications to manage your followers on Twitter.
But yes, along with the application Karan also shares the simple 2 step process to use it optimally to your advantage and get in the right followers for your account!   So, here is the first step to follow in order to grow your Twitter following using this #1 tool:   The first thing to do after installing the app is to make a list of all the twitter handles of your competitors. Your competitors will have your potential audience, all of them gathered at one place. People who follow your competitors have interest in consuming similar products or services and hence are your target audience for sure.   Once you have the list ready, here is the next step to follow, to get more followers in Twitter using the #1 tool:   Take the list created with all the competitors and share their Twitter handles on Crowdfire. Here's the amazing part about using this application, as soon as you put up the list of the handles, it will give you a list of everyone who follows them.   So there you have, the complete list of your highly targeted, potential leads.  And, when you hit that plus sign next to their names, you will automatically start following them.   Although it is a manual process and it consumes a fair amount of time, the results are accurate and really close to what you would need! Especially when it comes to increasing your following on Twitter, what better way to ethically drive your target audience from your competitors page to your page!   And yes, here is am important step to ensure your achieve maximum benefits:   Make sure your profile is clean and clear, stating what you have got to offer your audience and why should they follow you. Have your lead magnets and a great call to action in place to have better conversions.   After all, all of the social media platforms are cluttered with so many accounts and so much information that you need to stand out and make your mark at every possible step.   So, here's a quick recap of the entire process on how to use the #1 tool to get more followers on Twitter:  

• Make a list of all your Competitors on Twitter
• Share the handles of your Competitors on Crowdfire
• Make sure to keep your profile updated with lead magnets and a great call to action

  There are a lot of successful Digital Marketing professionals out there and if you too wish to make a mark for yourself in this industry, here is the honest picture of where things are heading to and the most important skills to have.   So, the first and the most important Digital Marketing Skill to master is to have a great understanding of numbers:
From running your ad campaigns to tracking all your conversion, numbers play a huge role when it comes to Digital Marketing.   For a person who understands numbers, it will be extremely easy to track and analyse the ROI for any campaign or activity undertaken.   After all, for any company or business, the main objective of any marketing campaign is to increase the bottom line profits.   Hence, even if someone hates numbers but knows how to read and study a balance sheet, he would definitely do a great job as a Digital Marketer.   He would have a much better and clear understanding of what needs to be achieved out of each marketing activity and how to increase the ROI.   So, do not stagnate your career growth and understand the numbers for your business before anything else!   The second most important Digital Marketing Skill to master is to understand human behaviour:   It may seem to many that how can understanding human behaviour and psychology apply to online and digital marketing?   But here's the reality...   Only a few people talk about this when it comes to Digital marketing. And in fact 80% of conversion depends on how well you understand and influence your customers who are human beings after all!
The best way to master this skill is to read more book, books on human psychology, hypnosis, NLP etc.
"Robert Cialdini", "Seth Godin", "Milton Erickson" are few of Karan's favorite authors when it comes to reading more on human psychology.   Eventually, what great Digital Marketers do is replicate the real world offline behaviour in their marketing campaigns and messages on online platforms.   Speaking from personal experience, Karan also mentions how he has been using several psychological factors while creating his highly successful marketing campaigns online!   The last and the most tricky Digital Marketing Skill to master for a successful career in the industry is to understand and stay updated with technological changes:   You may be learning and mastering the current trends and current technology being used in the market, but it may all change tomorrow!   Just like how social media has evolved from almost nothing to such a huge platform over the last decade, the future will see a lot many technological changes.   From Robots to Virtual Reality to Complete Automation, the future is going to change dramatically!   Sharing his personal experience from his engineering days, Karan explains how it is important to stay aligned to the changing technology. What you may be learning today, may not be relevant at all tomorrow!   So to conclude it all, here are the top 3 Digital Marketing Skills you should absolutely master, if you want to become a great digital marketer:  

• First Digital Marketing Skill is to understand your Numbers
• Second Digital Marketing Skill is to understand Human Behaviour 
• Third Digital Marketing Skill is to understand Technology

  So go ahead and master these highly important digital marketing skills to build a great career as a Digital Marketing Professional.

• Build the trust amongst your audience at every step of your marketing funnel
• Enhance that trust further, with every communication with your audience

  With all of your marketing strategies and communication, you are either building the trust with your audience or killing it. Though it is a KPI which is non-measurable, it is highly crucial to consider it while evaluating your marketing campaigns. Trust amongst the target audience has a huge impact in terms of converting your leads into clients.   Make sure you re-check and re-evaluate your entire marketing funnel to add elements in your communication which will help you gain and build the trust amongst your target audience. Make your customers feel comfortable, give them what they want and you will eventually gain their loyalty if you successfully build the trust. This is one of the most crucial factors that decides whether or not a potential customer will invest in your business!   So here are the 2 things you need to ask yourself before starting out any marketing campaign, to ensure you meet the # 1 Goal of Marketing:  

• What are you doing at every stage to Build that Trust
• What else can you do to Enhance that Trust

This # 1 Marketing goal will help you grow your business and expand at the desired rate, ensuring you build a happy and loyal customer base for everything that you offer!

  He shares how there are times when you might feel things are stuck and nothing is moving ahead, especially if you are an Entrepreneur.   And to give you a better insight, he shares a real life example of his own personal story and recollects some memories about his former days when he wanted to start his own Business.   Through his journey, he speaks about the challenges faced but makes sure to let us know that there is always a way out...   His motivating words will make it easier for you to continue the march towards achieving your goals and learn from experiences rather than giving up on your dreams!

• Fear
• Greed
• Pride
• Envy
• Laziness

  Powerful Positive Emotions    If you'd like to know those two Powerful Positive Emotions Sandhya prefers to use in her Copy, make sure you listen to this entire episode of "The Marketing Nerdz Podcast".   These two positive emotions have been helping her Get More Sales. And she shares them in this episode. So go ahead and hit that play button now if you haven't already.   And if you have heard the entire podcast, bravo! Now go ahead and incorporate the ER Secret in your Digital Marketing campaigns and get set to get more sales. Remember, people buy for emotional reasons, not rational reasons.      If you want to know the third Secret to Get More Sales with Digital Marketing, make sure you tune-in tomorrow. In tomorrow's episode of "The Marketing Nerdz Podcast", Sandhya will share the 3rd Secret to Get More Sales with Digital Marketing. 

Stay tuned.

Doesn't matter what Digital Marketing platform you use - these secrets work well. Whether you use Facebook, Instagram, Google, YouTube, LinkedIn, these secrets can help you in creating effective digital marketing campaigns to get more sales.

Doesn't matter what form of copy you're using for your marketing - these secrets work well. Whether you use ad copy, blog posts, website content, social media content, video content - these secrets work well in ensuring the success of your digital marketing campaigns.

So ready for the 1st of the 3 Secrets to Get More Sales with Digital Marketing?

Great, so in this episode, Sandhya shares the 1st Secret with a small story and an example.

• She talks about the story of a fast-selling lazy lady at a perfume store in contrast with the story of the second saleslady who's neatly dressed, presentable & pleasant.

• Sandhya goes on to demonstrate how the second saleslady understood the first secret to Get More Sales with the examples of Christian Dior and Carolina Herrera.

What did the second saleslady do that the first one missed?

1. She made the buyer comfortable by being friendly, by not being salesy!

1. She used the 1st Secret to Getting More Sales. She did not make the buyer feel like they are being sold. She allowed the buyer to be in the driver's seat and being in control of the buying process.

And so the 1st of the 3 Secrets to Get More Sales with Digital Marketing is that People Don’t Like to be Sold. Sandhya explains this in detail with personal examples about Zara and her own shopping trip.

Things to Remember to Get More Sales with Digital Marketing

• Overall, from all the examples Sandhya shares in this episode of "The Marketing Nerdz Podcast", it can be deduced that people like shopping but they don't like to be sold.

• Your prospects want to buy, but they don’t want to be sold. Buying implies control. Your prospects want to keep the control in their hands. Being sold is the opposite. They don't want to feel like they are being controlled.

• Whether you're selling a product or a service using Facebook ads, or Instagram ads, Google or YouTube ads or LinkedIn ads or doing digital marketing in any form, understanding and implementing this secret will help you in creating effective campaigns that get more sales.

• Remember, your job is to help your prospective buyer. No matter what form of copy you're using - be it ads or blog posts, be it website content or social media content or video content - use this secret if you want to Get More Sales with Digital Marketing.

To conclude, your prospective clients or customers like to buy things. But they don’t like to be sold. Remember this. Whether you’re writing an ad copy for any digital marketing campaign or platform or writing a social media post, don’t be pushy or salesy. Entice or appeal to them instead of being pushy. Let the sale flow naturally - just like it did in the perfume scenario offered by the 2nd saleslady in the story Sandhya shares in this episode of "The Marketing Nerdz Podcast".

If you want to know the next 2 Secrets to Get More Sales with Digital Marketing, make sure you come back tomorrow and day after. Yup, in tomorrow's episode of "The Marketing Nerdz Podcast", Sandhya will share the 2nd Secret to Get More Sales with Digital Marketing.

So stay tuned.

Karan Dharamsi is a big believer of planning the first-hour meticulously and if you don't do that, it is impossible to manage the rest of your day to optimize your productivity. It's important to have a great morning ritual to win your entire day.

Everybody who is successful and has achieved something in life follow a great, productive morning ritual which helps them conquer the day.

Here are a few Morning Rituals you need to make a note of to make sure your day ahead is planned in congruence to what you desire to achieve out of it:

1. Drink a lot of water: Drink a lot of water and keep your body hydrated. It's a little cliche but our body gets dehydrated throughout the night and it's important to hydrate your body first thing in the morning to help your body recover and get back on track with the daily routine.

2. Keep Your Phone Away: Waking up to distractions is a Big No- No! Many a time, how our mind and body functions throughout the day completely depend on the mood that we are set into right in the morning! And that is why Karan recommends staying away from messages, emails or calls during the first hour of the morning as there is a high possibility that it might consist of something that might piss you off or ruin the rest of your day!

The first hour in the morning is the best time to set your intentions right! 

3. Write Down Your goals: Writing down the goals in the morning helps you to stay in focus and stay in line with your goals. It just not reminds your mind of goals but also settles them in your guts! It keeps you focused and you will be less likely to play with distractions which can bring down your productivity drastically.

Make sure that you write down your goals every morning and attract its completion through focus and determination.

4. Be Grateful: Emotional flood is another powerful concept by Tony Robbins. Being Grateful is an emotional exercise! Every morning spend some time in being grateful for what you have. It may be anything, your life, your supportive friends, family, your loved once or even your pet!

When you are grateful for something you have you would feel delightful and would take nothing for granted ever!

And post all of that, a quick 5-minute workout to energize your body, wake your body and to prepare yourself to conquer the day with a lot of excitement, happiness, and energy! 

Avoid negativity as one negative thought will attract a number of other negative things which will pull down your energy and drain away a lot of your energy and time!

So make sure you have your morning ritual right, Cause all success stories need a positive beginning and consistency!

  A lot of Startup founders often miss their focus while starting out their business. In the initial phase, every business aims to achieve two things i.e sales and brand awareness. However, a lot of them miss focusing on the most important factor out of the two.  While coaching a lot of Startup Founders, Entrepreneurs and CEO's, Karan realized that majority of them have their focus on building a brand rather than sales!   Karan speaks about the importance of having your goals, time and effort focused on Sales as it is one of the most crucial factors which drives home the kind of revenue that will help you grow and expand your business. In the initial phase, test out the demand for your product and service in your marketplace. Understand your consumers and their needs to make your products and services more suitable and desirable.   Every Business goes through 4 stages throughout the business cycle. But the 1st and the most important stage is where you want to focus on your sales and of course, work on your branding side by side as the business scales up. Branding is important and plays an indirect role in sales but at the beginning, it is necessary to generate sales and test whether or not your product fits the market.    

He also says in the podcast that it's a Rant, but an Important one! In this episode he wants you to slap somebody! This Somebody is a person you know who bullies people on social media. So many people around the world face social bullying. And it's high time we make our voices heard and act against these Bullies.

People like these are the real dream killers. They are the reason for so many suicides happening all around the world. They are the real Dream Killers and it's time for us to act..

Warning: He used the word Slap as a Metaphor and that's why the repetition. And once again, the F word has been heavily used in this Podcast.

Before that she shares with you two of the strongest ways to approach headlines. 

1) The 1st strongest way to approach headlines is to promise a benefit. Benefit helps you connect your prospective buyer's emotional desires with your product or service.  And by reading your promising benefit oriented headline, your prospect will get fascinated towards reading your article, blog post, sales letter or whatever copy you're intending to draw them to. 

2) The 1st strongest way to approach headlines is to arouse curiosity. Curiosity gets clicks. But Sandhya tells you why you should not go for click bait headlines if you want your prospects to be with you for long term. 

Soon after setting the stage with the strongest ways to approach headlines, Sandhya dives right into the 1st of the 3 Tips to Write Magical Headlines that Get Instant Clicks.

1st Tip: Deadline/Urgency:

Does your headline make the reader feel it’s critical to read your article/ blog/ news story right now?

Here’s an example: 

Savings! 75% Off The Marketing Nerdz’s Branded T-Shirts. Expires In A Few Hours. Hurry!

2nd Tip: Preciseness

Offering precise, clear, unambiguous info in the headline helps attract the reader & lead them into clicking & reading your offer.

For example: 

Join the 921 People Who’ve Already Won The Marketing Nerdz’s FREE Gift Cards for Amazon

3rd Tip: Exclusivity

In your headline are you offering unique/ exclusive info? Or are you at least showcasing it as exclusive or unique?

For Example:

Brand-New Company Is First to Offer Exclusive, 1st of its kind Digital Marketing Show with TV Superstars

So to conclude, the 3 Tips to Write Magical Headlines that Get Instant Clicks are

1) Deadline/Urgency

2) Preciseness 

3) Exclusivity

"No-one cares for you! So the content should talk about what is in it for them" says Karan Dharamsi.

P.S: it is purely for a service providing company! 

Karan has also shared that why and how parents are at fault for many failures happening!

P.S: Success needs to be re-defined

He calls out to all the entrepreneurs and business owners to stay stable even during the most difficult moments... as he quotes "Don't Be Desperate!"

P.S: There was a moment Karan's bank balance went close to zero!

Check out our director duo sharing their tips and tricks for creating the best employee team.

P.S: Sandhya Valecha, Co-Founder of the team has a +1 and very important pointer to look out for while hiring.

Karan Dharamsi and Sandhya Valecha have shared their experience and series of stories about networking events. 

P.S: For Karan Dharamsi Networking events are a complete NO!

I frequently get asked - Should I start a business? 

In this episode, I answer one of the most Important and Frequently asked question. 

In this episode, I talk about the #1 Mistake to Avoid while creating Facebook ads.    If you run Facebook ads, you don't want to miss out on listening to this episode of The Marketing Nerdz podcast. 

He is no one else but the C.E.O of our company The Marketing Nerds. Karan Dharamsi is mostly known as a star entrepreneur and has helped god know how many entrepreneurs become successful and grow their business exponentially.

Our C.E.O is a big time geek and is in loves books and in this podcast, he will be talking about some awesome books that you must read if you are entrepreneur!!!