The Podcast Project

How PR Agencies Can Tap Into the Power of Podcasts

Tue, 10 Nov 2020 16:01:22 +0000

For PR agencies, podcasts represent one of the quickest and easiest ways to get clients more exposure. Here’s how to make your first run of bookings.

How to Choose a Great Podcast Name

Tue, 10 Nov 2020 16:00:05 +0000

Finding the perfect podcast name can be tricky. Here’s how to choose wisely by taking the most important factors into consideration.

How to Plan & Produce a Captivating Solo Podcast

Mon, 12 Oct 2020 13:44:54 +0000

Producing a quality solo podcast isn’t easy. It takes a lot of work and charisma behind the mic. Here’s what you need to know about the format.

How to Record a Video Podcast

Fri, 09 Oct 2020 14:54:30 +0000

Is creating a video podcast worth the extra effort? Well, it depends. Here’s everything you need to know to make the right decision.

The Most Popular Podcast Formats

Fri, 02 Oct 2020 11:19:24 +0000

Not sure which direction to take with your show? Take inspiration from these 7 tried-and-tested podcast formats and start planning your content today.

How to Design Unique & Distinctive Podcast Cover Art

Wed, 16 Sep 2020 14:33:39 +0000

First impressions count - so your podcast artwork (aka logo) needs to entice listeners. Here’s how you can make yours stand out from the rest.

Best Fiction Podcasts of 2021

Thu, 13 Aug 2020 11:33:16 +0000

We give you our rundown of the top 10 best fiction and audio drama podcasts of 2020 so far. Sit back, relax, and prepare to be entertained!

How to Monetise With Premium Podcast Content

Mon, 10 Aug 2020 14:18:18 +0000

Premium podcast content isn't available in your normal feed, listeners have to pay to access it.

How Being a Podcast Guest Improve Your SEO

Mon, 10 Aug 2020 14:16:54 +0000

Being a guest on podcasts is one of the most underrated tactics for link building and boosting your SEO rankings.

How to Get on Podcasts as a Guest & Impress Listeners

Fri, 05 Jun 2020 12:50:41 +0000

Getting on a podcast is a great way to get your message out to the right audience. But to get booked you need to make sure your pitch stands out.

9 Tips for Conducting Better Podcast Interviews

Fri, 05 Jun 2020 12:48:54 +0000

Interviewing is a skill. And it takes practice to master. So here are some key tips to help you record better podcast episodes.

The Why & How of Podcasting in Seasons

Fri, 05 Jun 2020 10:16:41 +0000

Podcasting in seasons is ideal for businesses and content creators who are trying to juggle podcasting with other things.

10 Branded Podcasts Every Marketer Should Know About

Wed, 27 May 2020 15:36:53 +0000

Branded podcasts are often a more effective (and cheaper) way for companies to reach consumers than TV or radio ads.

How to Generate Leads & Sales From a Podcast

Mon, 06 Apr 2020 16:03:29 +0000

Businesses can use podcasting to build an efficient lead generation system - turning listeners into leads, and leads into paying customers. Here's how to do it.

Essential Podcast Dos & Don'ts

Mon, 06 Apr 2020 15:58:46 +0000

Successful podcasts come in lots of different formats and styles. But there are some fundamental do’s and don’ts they all adhere to.

The Story Behind Hindenburg

Wed, 22 Jan 2020 15:20:19 +0000

Hindenburg is a professional audio editor that lets you tell engaging stories and edit your podcast like a wizard. Whether you’re on Mac or Windows, Hindenburg’s Journalist PRO offers the flexibility you need to record, edit, and publish high-quality audio with ease.

Hindenburg CEO Chris Mottes chats about:

Why he chose the name Hindenburg.
What Hindenburg Journalist Pro does where others fail.
How Hindenburg has changed and adapted since its early days.
Why podcasters should use Hindenburg.
What people look forward to from Hindenburg in the near future.

Why You Need a Podcast Trailer

Fri, 10 Jan 2020 15:37:41 +0000

Creating a podcast trailer for your show acts as a taster of what to expect, driving home why people should devote time and subscribe to your show.

How to Start a Business Podcast That Converts

Mon, 06 Jan 2020 17:17:20 +0000

Before you start a business podcast, you need to clearly define who your ideal listener is in order to build a show that caters to their specific needs.

How to Accurately Measure the ROI of Your Podcast

Wed, 18 Dec 2019 09:43:18 +0000

Measuring the ROI of your podcast ultimately depends on what your end goal is. Do you want you podcast to generate revenue? Or increase brand awareness?

Why Your Business Needs an Audio Content Strategy

Fri, 06 Dec 2019 15:43:04 +0000

Why your business needs an audio content strategy.

Why You Should Sponsor Podcasts to Grow Your Business

Thu, 31 Oct 2019 08:15:29 +0000

Sponsor podcasts to spread your message further, engage with the right consumers, and grow your business.

Why People Aren't Listening to Your Podcast (& How to Fix It)

Thu, 31 Oct 2019 08:10:14 +0000

If people aren't listening to your podcast then you're doing something wrong. Fix your episodes, reach more listeners, and build a show that you can be proud of.

Best Podcast Book to Turn Your Idea into a Hit Show

Thu, 31 Oct 2019 08:05:30 +0000

Read This If You Want To Start A Podcast is the best podcast book for busy people who want to launch a successful show with zero fuss and minimal hassle.

Available on Amazon USA & Amazon UK.

Podcast Music Licensing: Everything You Need to Know

Tue, 29 Oct 2019 09:10:05 +0000

Putting music in your podcast comes with a whole set of rules, and you may need to get a podcast music license to cover yourself.

How to Hook Listeners with a Mesmerising Intro

Fri, 25 Oct 2019 16:38:43 +0000

Captivate your audience in just a couple of seconds by hooking your listeners with the perfect podcast intro.

Podcast RSS Feeds… What the Heck Are They?!?

Fri, 25 Oct 2019 16:34:25 +0000

Discover why podcast RSS feeds are important to important for discoverability and growing your listeners.

How to Record Remotely

Fri, 25 Oct 2019 16:30:53 +0000

Record crystal clear podcast interviews, even if your guest is on the other side of the world.

Choosing the Best Recording Location

Fri, 25 Oct 2019 16:17:48 +0000

Find and setup the ideal studio space for your podcast.

Why Audio Levels Matter (& How to Set Them)

Fri, 25 Oct 2019 16:10:11 +0000

Make sure you sound your best. Fix your podcast audio levels so you always sound professional, even when your recordings aren't.

Fundamentals of Podcast Storytelling

Fri, 25 Oct 2019 16:07:15 +0000

Get to work crafting compelling narratives - like a modern day Shakespeare with a microphone.

Best Places for Podcast Hosting

Fri, 25 Oct 2019 16:00:58 +0000

Choose the best place to host your shows. From price to storage, decide which platform suits your needs with our comprehensive podcast comparison.

10 Podcast Ideas You Should Try

Fri, 25 Oct 2019 15:58:42 +0000

Get your creative juices flowing with 10 podcast ideas worth trying. For newcomers, use these ideas as a good jumping-off point to start your podcast.

How to Prepare for Podcast Interviews

Fri, 25 Oct 2019 15:53:25 +0000

Get the best out of your guests, ask the right podcast interview questions to make your shows interesting by preparing in advance.

Pros & Cons of USB Microphones

Fri, 25 Oct 2019 15:48:28 +0000

USB microphones are cheap and easy to use, best suited for newcomers and those on a budget.

Podcast Industry Changes You Should Know

Fri, 25 Oct 2019 15:42:47 +0000

The podcast industry is set to drastically change over the coming years - no matter what ultimately ends up happening, one thing is for sure, big changes are on the horizon!

10 Best Podcast Genres of All Time

Fri, 25 Oct 2019 15:36:27 +0000

Looking for the best podcast topics to inspire your next episode or in the market for something new to listen to? Here are the top 10 most chosen topics of all time!

Business Advantages of Podcasting

Fri, 25 Oct 2019 15:29:39 +0000

In the not too distant past, podcasting was regarded as a self-indulgent hobby for individuals who relish the sound of their own voice - far removed from the world of serious, hard-nosed entrepreneurs. And even today, some people still think of it in that way.

But the tide has already turned. The media landscape has evolved dramatically over the past ten years, with businesses and brands proving time and time again that producing a podcast can be an ultra-effective marketing strategy.

Now every business should start a podcast. Explore some of the key benefits of podcasting for businesses.

Best Ways to Make Money Podcasting

Fri, 25 Oct 2019 15:19:16 +0000

Podcasts aren't a “Get Rich Quick” scheme, but there are a few ways you can make money podcasting and turn your passion into a profitable business.

The Essentials of Podcast Production

Fri, 25 Oct 2019 15:08:10 +0000

Produce a great podcast that wows listeners. Taking time to nail down production gives your show the best possible chance of success.

Top 10 Highest Earning Podcasts

Fri, 25 Oct 2019 14:55:23 +0000

It's pretty difficult to find accurate up-to-date figures on who earns what in podcasting. For the most part, the information isn’t publically available. It’s only podcasters themselves who truly know how much money they’re bringing in. And they probably won’t be revealing that anytime soon!

Rather than simply guessing who earns what, the best available approximation is Patreon. Not all podcasters use Patreon, but a lot do. So it's safe to assume that the podcasts with the most patrons are among the highest earners out there.

Why Repurposing Podcast Content is a Good Idea

Fri, 25 Oct 2019 14:25:27 +0000

As a podcaster, you devote a ton of time creating great audio for your show. You spend hours in front of the microphone and carefully editing your recordings to make sure episode after episode provides valuable content to your listeners… Every. Single. Week.

So it's only natural you want as many listeners as possible to find your podcast and hit play. But expanding your reach can be tricky if you’re using audio alone.

Maximise the reach of your podcast by repurposing episodes for other platforms and formats.

How to Find Podcast Guests for Your Show

Fri, 25 Oct 2019 14:17:22 +0000

Find entertaining and insightful guests for your podcast.

Getting in-demand individuals to agree to be on your show can be tricky, especially when you’re just starting out. So before you rush out and start firing off emails and sending LinkedIn connection requests, it’s important to take a step back and consider your approach.

Why You Should Create Podcast Show Notes

Fri, 25 Oct 2019 14:10:00 +0000

Show notes come in lots of different styles but essentially, they’re written summaries of your podcast episodes. Think of them as a hub of helpful information that help listeners get to grips with your episodes at a glance.

Get to know what they are, why they matter, and how to get them right.

Microphone Techniques You Should Be Using

Fri, 25 Oct 2019 14:03:11 +0000

Improve your podcast's audio with microphone techniques designed to make your shows sound professional.

Why Podcasts Are Great for Growing Personal Brands

Fri, 25 Oct 2019 13:56:36 +0000

Podcasting is one of the BEST options out there for entrepreneurs and industry thought leaders who are looking to grow their personal brand.

Remember, people don’t buy products, they buy BRANDS. And investors don’t invest in your company. They invest in YOU. So it’s important to let people know who you are and what you stand for.

How to Measure Your Podcast's Success

Fri, 25 Oct 2019 13:29:22 +0000

To know how your show is doing, you need to know which podcast metrics are most important and what they actually represent.

How Long Should Your Podcast Be?

Fri, 25 Oct 2019 13:16:48 +0000

In recent years there’s been an interesting trend emerging: podcasts are getting shorter.

Common Podcasting Mistakes & How to Avoid Them

Mon, 16 Sep 2019 07:43:57 +0000

We all make mistakes, but it's how we handle them that matters. Turn your common podcasting mistakes into valuable lessons to make your shows sound professional.

Using Social Media to Grow Your Listeners

Fri, 06 Sep 2019 10:52:53 +0000

Get your show in front of the right people. Using social media for podcasts, share and grow your audience by choosing the best social platforms.

Let us do the hard work. Submit your podcast and we'll promote your show across all our social channels reaching thousands of listeners.

How to Write a Podcast Script

Mon, 02 Sep 2019 16:48:52 +0000

Produce the best content possible by scripting out your shows. Download your script template and follow essential tips on how to structure your shows.

How to Record a Podcast (The Easy Way)

Thu, 22 Aug 2019 13:34:50 +0000

Want to record a podcast, but not sure how? Get to grips with the basics and share your first episode in just a couple of steps.