episodic You wrote a nonfiction or business book... now what?

Turn Your Book Into A Business is for authors like you who want more than just a bookshelf presence. Each episode empowers you to take your ideas off the page and into an ecosystem of income, influence, and impact. Whether you’re just beginning the journey or you’ve published but feel stuck, this podcast gives you tools, mindset shifts, and tactical moves to build a business around your expertise.

You’ll hear practical episodes on creating your first product from your book’s content, packaging offers that people are excited to buy, and using your existing content to grow your fan base. You’ll learn why “the money really is in the list,” how to gain traction in your market, and how to use social media smartly so you’re not shouting into the void but actually growing your audience. You’ll also get ideas for launching live streams, using digital tools, and staying visible when life or global events throw curveballs (yes, including pandemics).

Above all, this podcast is about turning your book into a lifestyle business. That means building something that gives you time flexibility, purposeful work, income streams, and the chance to make a broader difference. If you’re ready for your book to do more than inform, if you want it to help, connect, and produce real freedom, this podcast will show you how to move from author to author-enterprise.

Host: BradHauck | https://www.bradhauck.com

Want to turn your book into a course? Check out my latest book "Micro Course Profits" here - https://tinyurl.com/yr56xvsc

]]> Helping Authors Make More Money! Turn Your Book Into A Business Podcast © 2025 Turn Your Book Into A Business Podcast Brad Hauck M.Ed false Brad Hauck M.Ed brad@mrwebmarketing.com en https://www.mrwebmarketing.com You don't have to publish a book every year to make an impact! In this episode of Turn Your Book into a Business, learn how micro courses can help you monetise your expertise without burning out.

Discover why shorter courses outsell big ones, common pitfalls authors face, and why now is the best time to convert your book. Get actionable tips, see real-life examples, and understand how micro courses can drive continuous income. Ready to take your book to the next level?

Don't forget to check out 'Micro Course Profits' on Amazon and download '10 Extremely Profitable Courses You Can Create in a Weekend' for free at www.mrwebmarketing.com

]]> Transform Your Book into Profitable Micro Courses! Transform Your Book into Profitable Micro Courses! 00:15:57 4b3b341d-4ac1-4f52-8a00-fe79c04823ad Brad Hauck 22 1 full false https://www.mrwebmarketing.com/freereport1 Tue, 16 Sep 2025 05:00:10 +0000 So much happening. We all know the negatives so let's look at the other side of the coin. It's times like this when we need to focus on positives. For example, I'm listening to a Spotify playlist by Fearless Motivation. I turn I tup until I can't hear the "voices" in my head. I'm also using the Anxiety Release on the calm app to relax me every day for 30 min. Works too


But what else could you try?

]]> Growing Your Business When Covid19 Is Closing Things Down Growing Your Business When Covid19 Is Closing Things Down 00:15:08 Buzzsprout-3183571 Brad Hauck 21 1 full false https://pod.co/turn-your-book-into-a-business-podcast-1/growing-your-business-when-covid19-is-closing-things-down Tue, 31 Mar 2020 15:00:00 +0000 With the Covid-19 now forcing people to work from home, what are some tools available to you to let you go live to groups? There are a range of free & paid live streaming options & software that can take you from basic to TV studio quality. So what are they?

]]> 3 Ways & 4 Tools To Teach Groups By Streaming Live Online 3 Ways & 4 Tools To Teach Groups By Streaming Live Online 00:13:16 Buzzsprout-3088957 Brad Hauck 20 1 full false https://pod.co/turn-your-book-into-a-business-podcast-1/3-ways-4-tools-to-teach-groups-by-streaming-live-online Mon, 23 Mar 2020 11:00:00 +0000 Your book is large piece of powerfully concentrated content that you can repurpose to help you grow your business! Stop hiding the content from the world. You want people to read it. You want them to change, grow, get better don't you? By not using the content, you're actually making it harder to sell more books & grow a business.

]]> Using Your Book To Grow Social Media Fans Using Your Book To Grow Social Media Fans 00:14:44 Buzzsprout-2956426 19 1 full true https://pod.co/turn-your-book-into-a-business-podcast-1/using-your-book-to-grow-social-media-fans Mon, 09 Mar 2020 16:00:00 +0000 You will hear it over & over, "The money is in the list" but what does that mean? How does it affect your ability to grow a business, to make more money & to reach a better audience? I've seen businesses bought and sold for their lists...

]]> The Money Is In The List! The Money Is In The List! 00:20:10 Buzzsprout-2900875 Brad Hauck 18 1 full false https://pod.co/turn-your-book-into-a-business-podcast-1/the-money-is-in-the-list Tue, 03 Mar 2020 16:00:00 +0000 You've got your book but where do you start to begin turning a pile of words into a real business? What steps can you take to get things moving in the right direction so you start making more money $$$?

]]> How Do You Start Turning Your Book into a Business? How Do You Start Turning Your Book into a Business? 00:26:54 Buzzsprout-2830282 Brad Hauck 17 1 full false https://pod.co/turn-your-book-into-a-business-podcast-1/how-do-you-start-turning-your-book-into-a-business Tue, 25 Feb 2020 06:00:00 +0000 Have you ever seen someone sell a mars bar for $2000?  Here's how it works - auction off a mars bar but keep adding products and services on top to raise the price. So how does that apply to you and your book?

People love the THUD factor. Big packs of content portray more value for money.  It doesn't have to cost you more to build a package unless you go down the physical route.

]]> Packaging Your Book Into an Irresistible Offer Packaging Your Book Into an Irresistible Offer 00:16:25 Buzzsprout-2713600 Brad Hauck 16 1 full false https://pod.co/turn-your-book-into-a-business-podcast-1/packaging-your-book-into-an-irresistible-offer Tue, 11 Feb 2020 15:00:00 +0000 Lots of people write a book but they don't settle into promoting it. They do one push then just sell randomly when on stage or events. Nothing happens over night. I've watched too many authors or content creators (me included) put out an idea but not drive it into the marketplace over time.

]]> Gain Traction in the Market Selling Your Book Gain Traction in the Market Selling Your Book 00:15:03 Buzzsprout-2607694 Brad Hauck 15 1 full false https://pod.co/turn-your-book-into-a-business-podcast-1/gain-traction-in-the-market-selling-your-book Wed, 29 Jan 2020 21:00:00 +0000 A book is content. Lots of content. In book form it's static. It doesn't make a difference until someone reads & implements the information. So, how can you help them to start implementing your ideas?

]]> Converting Your Non Fiction Book into Your 1st Product Converting Your Non Fiction Book into Your 1st Product 00:16:17 Buzzsprout-2532148 Brad Hauck 14 1 full false https://pod.co/turn-your-book-into-a-business-podcast-1/converting-your-non-fiction-book-into-your-1st-product Mon, 20 Jan 2020 16:00:00 +0000 It's a new year so what does it have in store for your business? If you work from home, you need to get away. Take a break. It's good for the mind, family & business. Use the time to think, dream, plan & postulate. I spent some time planning my year - workshops, content, blueprints & infographics - helping Knowpreneurs!

]]> New Year, New Me New Year, New Me 00:15:24 Buzzsprout-2444543 Brad Hauck 13 1 full false https://pod.co/turn-your-book-into-a-business-podcast-1/new-year-new-me Thu, 09 Jan 2020 14:00:00 +0000 Turning your book into a business is a step down a road that makes you a knowpreneur, business owner, captain of your own ship. What are the great things & the not so great things of this journey

]]> Learning to Work Alone Building a Book Business Learning to Work Alone Building a Book Business 00:27:19 Buzzsprout-2223992 Brad Hauck 12 full false https://pod.co/turn-your-book-into-a-business-podcast-1/learning-to-work-alone-building-a-book-business Thu, 05 Dec 2019 11:00:00 +0000 There are so may ways to get traffic. So, what if you need to get people to discover your book? Is there a guaranteed way to get eyes on? Can paid traffic from Google & Facebook sell more books profitably?

]]> Is Using Paid Ads to Sell Your Books Profitable? Is Using Paid Ads to Sell Your Books Profitable? 00:20:37 Buzzsprout-2188541 Brad Hauck 11 full false https://pod.co/turn-your-book-into-a-business-podcast-1/is-using-paid-ads-to-sell-your-books-profitable Fri, 29 Nov 2019 20:00:00 +0000 Using Landing Pages For Book Special Offers Using Landing Pages For Book Special Offers 00:20:29 http://turnyourbookintoabusiness.com/?p=6636 Turn Your Non Fiction Book Into A Business Podcast 10 full false https://pod.co/turn-your-book-into-a-business-podcast-1/using-landing-pages-for-book-special-offers Fri, 22 Nov 2019 12:10:09 +0000 You'll often hear me say that social media is a waste of time. I should probably clarify that.  've looked at thousands of sites &  the majority of their traffic comes from search engines not their social. There are a few very talented people who are able to draw followers but in my experience they are not people trying to sell books. They may write a book later but not first. 

]]> Why Social Media is the Hardest Way to Sell Lots of Books? Why Social Media is the Hardest Way to Sell Lots of Books? 00:15:48 http://turnyourbookintoabusiness.com/?p=6626 Turn Your Non Fiction Book Into A Business Podcast 9 full false https://pod.co/turn-your-book-into-a-business-podcast-1/why-social-media-is-the-hardest-way-to-sell-lots-of-books Thu, 14 Nov 2019 14:44:25 +0000 Dealing with the repetitive nature of SEO content creation & keywords that you just don't want to hear ever again!

]]> What is the Most Boring Part of Selling Books Online? What is the Most Boring Part of Selling Books Online? 00:07:51 http://turnyourbookintoabusiness.com/?p=6623 Turn Your Non Fiction Book Into A Business Podcast 8 full false https://pod.co/turn-your-book-into-a-business-podcast-1/what-is-the-most-boring-part-of-selling-books-online Mon, 04 Nov 2019 11:07:42 +0000 How do you connect with readers who buy your book on Amazon or in book stores? How do you collect their contact information so you can connect?

]]> Did You Include A Special Offer Page In Your Book? Did You Include A Special Offer Page In Your Book? 00:13:46 http://turnyourbookintoabusiness.com/?p=6616 Turn Your Non Fiction Book Into A Business Podcast 7 full false https://pod.co/turn-your-book-into-a-business-podcast-1/did-you-include-a-special-offer-page-in-your-book Mon, 28 Oct 2019 12:18:01 +0000 Is there anything you can do to improve how the search engines rank your book when someone is looking for it?

]]> Does the Title of My Non Fiction Book Affect it Getting Found? Does the Title of My Non Fiction Book Affect it Getting Found? 00:08:31 http://turnyourbookintoabusiness.com/?p=6612 Turn Your Non Fiction Book Into A Business Podcast 6 full false https://pod.co/turn-your-book-into-a-business-podcast-1/does-the-title-of-my-non-fiction-book-affect-it-getting-found Mon, 21 Oct 2019 16:40:34 +0000 So what can life be like when you build a business around selling your non fiction books online? What are the problems? What are the lifestyle opportunities?

]]> What is the "Sell More Books" Lifestyle? What is the "Sell More Books" Lifestyle? 00:17:55 http://turnyourbookintoabusiness.com/?p=6601 Turn Your Non Fiction Book Into A Business Podcast 5 full false https://pod.co/turn-your-book-into-a-business-podcast-1/what-is-the-sell-more-books-lifestyle Thu, 17 Oct 2019 17:01:21 +0000 The how, when, where & why of websites for selling non fiction books online. What domain should you buy and what is the purpose of having a website when it comes to selling books

]]> Should I have a Website for my Non Fiction Book? Should I have a Website for my Non Fiction Book? 00:14:36 http://turnyourbookintoabusiness.com/?p=6525 Turn Your Non Fiction Book Into A Business Podcast 4 full false https://pod.co/turn-your-book-into-a-business-podcast-1/should-i-have-a-website-for-my-non-fiction-book Mon, 14 Oct 2019 09:00:00 +0000 In this episode, we're going to have a look at why you can't rely on Amazon to sell your books for you. Amazon is by far the biggest player in the book market. We're all aware of that. And it is the place that everybody says you need to have your book to sell it.

]]> Why You Can't Rely on Amazon to Sell Your Non Fiction Books Why You Can't Rely on Amazon to Sell Your Non Fiction Books 00:12:36 http://turnyourbookintoabusiness.com/?p=6508 Turn Your Non Fiction Book Into A Business Podcast 3 full false https://pod.co/turn-your-book-into-a-business-podcast-1/why-you-can-t-rely-on-amazon-to-sell-your-non-fiction-books Fri, 11 Oct 2019 15:31:53 +0000 If you want to sell more non fiction or business books, you need to reach the right audience. Discover the 3 types of audiences & the differences between them.

]]> Reaching The Biggest Audience with your Non Fiction Book Reaching The Biggest Audience with your Non Fiction Book 00:10:35 http://turnyourbookintoabusiness.com/?p=6506 Turn Your Non Fiction Book Into A Business Podcast 2 full false https://pod.co/turn-your-book-into-a-business-podcast-1/reaching-the-biggest-audience-with-your-non-fiction-book Fri, 11 Oct 2019 07:06:43 +0000 Learn how you can turn your non fiction or business book into a business with Brad Hauck, Mr Web Marketing.

]]> Turn Your Non Fiction Book into a Business Podcast Turn Your Non Fiction Book into a Business Podcast 00:10:46 http://turnyourbookintoabusiness.com/?p=6504 Turn Your Non Fiction Book Into A Business Podcast 1 full false https://pod.co/turn-your-book-into-a-business-podcast-1/turn-your-non-fiction-book-into-a-business-podcast Fri, 11 Oct 2019 06:52:14 +0000