Jen shares how she transitioned from restaurant manager to award-winning marketing agency owner, why the trades became her niche of choice, and how social media can turn everyday moments into brand magic. Whether you’re a business owner overwhelmed by content creation or a marketing pro trying to stand out, this episode is for you.

Angela and Jen dive into:

• Jen’s journey from burnout in hospitality to building a creative business on her terms
• How she niched down into the trades and why it changed everything
• The biggest mindset shifts that helped her go from solo freelancer to agency CEO
• Why social media is about documenting, not performing
• The difference between balance and harmony as a business owner
• Lessons in leadership, team-building, and delegation for long-term growth

If you’ve ever felt stuck in your story, unsure of what to post, or intimidated by “doing it right,” this conversation will give you the permission and push to start showing up as your whole self.

About Jen McKee:

Jen McKee is a social media strategist and the founder of Kee Hart Marketing, a 5x award-winning agency specializing in content for home service businesses. Honored as a 2024 40 Under 40 recipient, Jen is known for helping businesses grow their brand and attract top talent through her signature framework: Show Up, Stand Out, Scale.

Jen is also the host of The Kee to Growth Podcast, a mentor to marketing pros in the trades, and a sought-after speaker on all things digital storytelling. She’s built her business around authenticity, consistency, and impact and is passionate about helping others do the same.

Episode Highlights:

“It’s not about perfection, it’s about presence.”

The overlooked power of organic content for home service businesses

Why the best social media strategy is simply documenting your day

The $10 task trap and how Jen scaled with a five-hour hire

From fear to freedom: how letting go helped Jen grow a 17-woman team

Links & Resources:

Visit: www.keehartmarketing.com

Follow Angela on Instagram: @angelachanowsky

Let’s Stay Connected:

Loved this episode? Don’t forget to:

Subscribe + leave a review

Share it with someone building their brand or their business

Tag Angela and Jen—we want to see how you’re showing up online!

From cutting across lawns to closing 149 deals in one quarter, Ashton has earned his stripes in the most intense sales environments. But behind the numbers is a deeply intentional leader, one who’s just as committed to family, faith, and personal growth as he is to breaking records in solar.

Angela and Ashton get real about:

The early grind: from wrestling mats to satellite sales

How Ashton built a 1% sales career through discipline, not just talent

The role of rejection, resilience, and daily reps in long-term sales success

Sales as sport: why tracking, competition, and coaching never stop

Building harmony between high performance and personal life

How the Foundational Selling System is changing the game for new reps and seasoned pros

This isn’t just a sales episode, it’s a masterclass in mindset, leadership, and building something that lasts. Whether you’re new to sales or scaling a team, Ashton’s story will sharpen your skills and reset your drive.

About Ashton Buswell:

Ashton Buswell is a seasoned veteran in the door-to-door sales world. Since 2005, he’s sold everything from satellites and alarms to solar and became one of the few reps in the world with over 1,000 personal solar installs.

As VP of Sales Acceleration at LGCY Power, Ashton leads a team that closes more than 2,500 deals per month. He’s also the founder of the Foundational Selling System, a high-impact sales training and community platform built for reps who are ready to grow with integrity, discipline, and real-world tools.

Ashton is a proud husband, father of four daughters, and a competitive athlete, most recently representing the U.S. in the Masters Wrestling World Championships in Croatia. He believes sustainable success starts with personal harmony across marriage, fitness, faith, and purpose.

Episode Highlights:

“Sales is the closest thing to sports I’ve found outside of a stadium.”

Why hard work beats slick talk and how Ashton became elite without being a ‘natural’

How to reflect after every ‘no’ and build lifelong skills from rejection

The power of community in sales: why reps need a space to grow, vent, and win

What it really means to align your life with your mission and live it out loud

Links & Resources:

Visit: www.foundationalsellingsystem.com

Follow Ashton on Instagram: @ashtonbuswell

Follow Angela on Instagram: @angelachanowsky

Let’s Stay Connected:

Loved this episode? Don’t forget to:

Subscribe + leave a review

Share this with someone in sales or on their way to mastery

Tag Angela and Ashton on social—we want to hear your biggest takeaways!

From her beginnings as a schoolteacher to becoming a co-owner of a successful HVAC business, Angie’s story is one of bold pivots, industry leadership, and a passion for empowering others, especially women in the trades. Whether she’s transforming call centers into profit centers or mentoring future leaders, Angie brings clarity, warmth, and strategy to everything she does.

Angela and Angie dive into:

• Angie’s pivot from teaching to owning an HVAC company
• How to scale a family business while raising a family
• What it means to create a “culture of excellence” inside a home service business
• Training CSRs to become strategic assets
• The evolution of women in plumbing, HVAC, and leadership roles
• Why coaching and mentorship are game changers in business growth

Whether you’re a contractor, a leader in the trades, or just someone navigating your own career pivot, this episode is packed with actionable insight and inspiration.

About Angie Snow:

Angie Snow is a respected leader in the HVAC and plumbing industry, currently serving as Principal Industry Advisor at ServiceTitan, where she leads customer and product training initiatives. With over 17 years in the HVAC space, she has helped transform call centers into profit centers and led strategic growth across operations, finance, and marketing.

As former co-owner of Western Heating, Air & Plumbing, Angie earned top industry recognition, including the Service World Woman of the Year Award and being named one of the Top Women in HVAC. She is a certified John Maxwell Team Member, founder of Snow Business Coaching, and a leadership coach with Go Time Success Group.

Angie actively supports Women in HVACR, Women in Plumbing and Piping (WIPP), and Lady Titans, leading the way for women in the trades with coaching, speaking, and mentoring.

Episode Highlights:

“I’m a woman in the trades, that’s me in a nutshell.”

From classroom to call center: how Angie built a multi-million dollar HVAC company

Training CSRs to drive revenue and elevate the customer experience

What women bring to leadership in the home services space

How legacy, culture, and community shape lasting success

Links & Resources:

🌐 Learn more: www.snowbusinesscoaching.com

📲 Follow Angela on Instagram: @angelachanowsky

Let’s Stay Connected:

Loved this episode? Don’t forget to:

✔️ Subscribe + leave a review

📤 Share this with a woman in the trades—or anyone ready to lead with purpose

📣 Tag Angela and Angie on social and share your takeaways

From battling addiction and surviving life-threatening health crises to leading a high-performance coaching program, Matt’s story is a blueprint for turning pain into purpose and power.

Angela and Matt go deep on:

• How fitness became the gateway to long-term recovery and leadership
• Why morning rituals and self-discipline are foundational to success
• The truth about addiction and how it shows up in socially acceptable ways
• Turning your pain into a platform that serves others
• The Unstoppable 365 framework: mindset, fitness, nutrition, hormone optimization, and faith
• What it takes to lead a life that aligns with your highest values, energy, and vision

If you’ve ever felt stuck, unmotivated, or unsure where to start, this episode will fire you up to take control of your body, your beliefs, and your future.

About Matt Fleming:

Matt Fleming is a transformation coach, entrepreneur, and speaker with a powerful story of redemption and purpose. After overcoming years of addiction, Matt turned his life around through faith, fitness, and relentless self-discipline. Now sober since October 2, 2021, he coaches men on how to reclaim their health, mindset, and potential through personalized fitness, nutrition, and performance strategies.

As a leader in a cutting-edge coaching program that combines doctor-led supplementation and hormone optimization, Matt is passionate about helping high-achieving men become the strongest version of themselves, physically, mentally, and spiritually.

He’s currently writing his first book and is on a mission to speak on stages, inspire change, and one day open faith-based treatment centers grounded in the power of faith and discipline.

Episode Highlights:

“I became addicted to being the best version of me.”

The moment that changed everything and the gym that started in a hospital room

What entrepreneurs and high performers can learn from rock bottom

Why building discipline in the dark leads to confidence in the light

How Unstoppable 365 is helping people reclaim their health from the inside out

Links & Resources:

 📘 Connect on Facebook: Matt Fleming

📲 Follow Angela on Instagram: @angelachanowsky

Let’s Stay Connected:

Loved this episode? Don’t forget to:

✔️ Subscribe + leave a review

📤 Share it with someone who’s ready to take their life to the next level

📣 Tag Angela and Matt on social, we want to hear your takeaways and breakthroughs!

From knocking on doors to scaling a company from $0 to $20M in under two years, Shai has turned sales into an art form and a life mission. But this conversation goes beyond strategy. It’s about psychology, service, and showing up as your best self at the kitchen table and in the boardroom.

Angela and Shai get real about:

• The mindset shift every sales pro needs to succeed
• What “One Call Close” really means and how to master it
• How to scale a company without losing your soul
• Why door-to-door sales still works—and what it teaches you about leadership
• Blending structure with service to transform the customer experience
• The role of mentorship, marriage, and meaning in building a business that lasts

If you’ve ever felt the pressure to perform in sales or wondered how to lead a team that closes with confidence and heart—this episode is your playbook.

About Shai Ades:

Shai Ades is a nationally recognized sales coach, entrepreneur, and the founder of One Call Close Academy. With over $300 million in attributed sales, his frameworks have helped contractors and home service pros dramatically boost revenue and performance.

As lead consultant for Tidal Remodeling, he helped scale the business from $0 to $20M in just 17 months. Today, his training systems are used across the U.S. by top remodeling and roofing companies.

Shai brings a unique blend of psychology, leadership, and real-world experience to his teaching—empowering professionals to develop the mindset, skillset, and structure they need to win.

He lives in Southern California with his wife and three daughters and is passionate about helping others succeed in business and life.

Episode Highlights:

“Sales isn’t about pressure—it’s about presence.”

How Shai turned rejection into revenue (and how you can too)

The one thing most salespeople forget—and why it’s costing them millions

What door knocking teaches you about resilience, character, and connection

Why closing is a service, not a transaction

Links & Resources:

• 🧠 Join the One Call Close Academy Facebook Group: One Call Close Academy – FB Group
• 📱 Follow Shai on Instagram: @ShaiAdes
• 📘 Connect on Facebook: Shai Ades
• 📲 Follow Angela on Instagram: @angelachanowsky

Let’s Stay Connected:

Loved this episode? Don’t forget to:

• ✔️ Subscribe + leave a review
• 📤 Share it with someone building a sales team or starting a business
• 📣 Tag Angela and Shai on social—we want to hear your biggest takeaways!

Founder and CEO of Pink Callers and co-founder of The CSR Academy, Michelle has redefined what it means to deliver excellence at the front lines of a business. From ServiceTitan-certified call centers to training the next generation of CSRs, she’s bringing intention, strategy, and warmth to every conversation, on the phone or off.

Angela and Michelle go deep on:

• How to think like a designer when scaling systems and service
• Redefining the CSR role in the age of AI
• Balancing visionary leadership with real-world execution
• Why community, creativity, and culture matter more than ever
• The evolution of customer expectations—and how to stay ahead of them

If you’ve ever felt stuck behind the scenes in your business or wondered how to build a brand that serves people from the first hello, this episode will shift your mindset and your momentum.

About Michelle Myers:

Michelle L. Myers is the founder and CEO of Pink Callers, a first-of-its-kind CSR agency that provides remote customer service, dispatch, and office management to home service businesses nationwide. Under her leadership, Pink Callers became the first-ever ServiceTitan-certified call center, setting a new standard in the industry.

Michelle also co-founded The CSR Academy and serves as a mentor for Women in HVACR. Outside the business world, she leads community efforts in Northern Virginia as the Chair of the Christmas in Middleburg Parade and co-owns Wise Coatings of Loudoun with her husband, Doug.

With roots in design and a passion for structure and scalability, Michelle is a force behind some of the most successful companies in the trades today.

Episode Highlights:

• “I see phone systems as 3D models because service starts before the phone even rings.”
• How Michelle’s design background informs her approach to building scalable customer experience systems
• The intersection of AI, empathy, and the future of CSR training
• 
  
• Why customer care is a creative act and the frontline of your brand
• What community leadership taught Michelle about service, consistency, and visibility

Links & Resources:

🌐 Visit Pink Callers

📲 Follow Angela on Instagram: @angelachanowsky

Let’s Stay Connected:

Loved this episode? Be sure to:

✔️ Subscribe + leave a review

📤 Share it with someone building a team or brand

📣 Tag Angela and Michelle, we want to hear your takeaways!

Named to Forbes 30 Under 30 for Energy, Alexia is a force in industries not known for welcoming women—and she’s changing that. From becoming Nevada’s youngest female C2 electrical license holder to leading companies through scale, expansion, and acquisition, she’s not here to play small.

This conversation is for anyone who’s ever felt underestimated—and is ready to lead anyway.

Angela and Alexia go deep on:

• What it really means to be a trailblazer in male-dominated spaces
• Pivoting from HVAC to renewable energy—and scaling companies from the inside out
• The inner work of leadership—from Rapport Leadership to Oxford’s AMP
• Why representation isn’t just important—it’s necessary
• How to lead with vision, fire, and unshakable conviction

If you’ve ever felt underestimated, overlooked, or unsure how to lead in a space where you don’t “fit the mold”—this episode will breathe fire back into your mission.

About Alexia Cooper:

Alexia Cooper is a trailblazer in the construction and renewable energy industries. In 2020, she became Nevada’s youngest female C2 electrical license holder and was named to Forbes 30 Under 30 for Energy.

She’s a graduate of Oxford’s Advanced Management and Leadership Program and a Master Graduate of Rapport Leadership. As a trainer and mentor, she’s committed to helping others rise to their full potential.

Raised in Las Vegas, Alexia has always believed in thinking big and doing what others say can’t be done. After scaling a small HVAC company, she expanded into solar, eventually acquiring and leading Bell Electrical Systems before selling the company in 2023.

Today, she serves as the General Manager of ES Solar in Las Vegas, driving growth and advancing a more sustainable energy future—while mentoring the next generation of fearless leaders.

Episode Highlights:

• “I wanted to be the first woman anything.”
• The moment Alexia walked away from comfort to chase impact
• The business lessons she learned not from books, but boots-on-the-ground experience
• Why women in trades aren’t just needed—they’re the future
• How to use courage as your compass, even when the blueprint doesn’t exist

Links & Resources:

• Connect with Alexia: @alexiacooper
• Follow Angela on Instagram: @angelachanowsky

Let’s Stay Connected:

Loved this episode? Be sure to:

• Subscribe + leave a review
• Share it with someone who needs to hear this message
• Tag Angela and Alexia on social—we’d love to hear your takeaways!

Key Takeaways:

✅ Negotiating with top talent

✅ The power of live audience interaction

✅ Trivia, travel, and entertaining airplane stories

✅ Planning for an in-person event at the Home Service Workshop in Orlando

If you missed it live, don’t worry—the full episode is now available on YouTube! 📺 Watch now and take your business to the next level.

🎙️ What You'll Learn:

Ryan’s accidental entry into the outdoor lighting industry and how he turned it into a thriving business.

The power of taking action, even in saturated markets, and overcoming imposter syndrome.

Why outdoor lighting is a game-changing addition to home service businesses, offering year-round revenue.

The importance of providing red carpet, white glove service to create unforgettable client experiences.

Insights on scaling your business with expert coaching and community support.

🎯 Whether you're looking to grow your home service business, expand into new revenue streams, or simply get inspired by Ryan's entrepreneurial journey, this episode is packed with actionable advice.

📢 Missed the Live Show? Watch the replay on Angela’s Facebook account or join the Unleash Your Unique Genius Facebook Group for exclusive content and updates.

💡 Upcoming Events: Don’t miss the Home Service Workshop and Light It Up Expo! Network with industry leaders, learn cutting-edge strategies, and win exciting raffle prizes.

🔗 Connect with Ryan Lee: Website: Landscape Lighting Secrets

Learn more about Ryan’s programs designed to help business owners scale their businesses with proven systems.

👍 Don’t forget to like, comment, and subscribe for more inspiring interviews and actionable strategies to unleash YOUR unique genius!

Curt shares how entrepreneurs can escape the monotony of repetitive tasks, enabling them to focus on their unique gifts and make a greater impact in their businesses and lives. They cover everything from optimizing quoting and scheduling processes to enhancing customer follow-up, with real-world examples of massive business growth.

But the conversation doesn’t stop at business; Curt also opens up about his personal journey, revealing how reclaiming time through effective delegation has enriched his family life and community involvement.

If you’ve ever felt bogged down by the minutiae of running a business and yearned for a way to work smarter, not harder, this episode is for you. Learn practical steps to boost your productivity, elevate your team, and unleash your unique genius.

Highlights include:

Curt Kempton’s insights on streamlining business operations using ResponsiBid

The symbiotic relationship between virtual assistants and advanced software

Real-life examples of businesses thriving through smart delegation

Curt’s personal story of achieving life-work balance and deepening family connections

Don’t miss this episode packed with actionable advice and inspiring stories to kickstart your New Year on the path to greater efficiency and fulfillment. 

Tune in now!

🔗 Tune in to learn:

David’s business journey from humble beginnings

How strategic relationships and mentorship fueled growth

The impact of implementing systems and acquiring new clients

Why gradual implementation and accountability lead to success

📧 Want to reach out to David directly?

Contact him at: evenflowservices@gmail.com

🌐 Explore more about his businesses:

https://www.evenflowservices.net/

https://evenglowlights.com/

🎧 Listen now, subscribe, and unleash your unique genius!

We dive into the key features of her software—like creating stunning Christmas light renderings, calculating materials, and managing inventory—all while making estimates faster and more accurate. Sarah also talks about the power of integrating tools like CRMs and virtual consultations to create a more seamless and efficient experience for both businesses and their clients.

Here’s what we cover:

How Sarah’s software transformed her own holiday light business and why she built it to help others in the industry.

The incredible efficiency boost from automating designs and estimates, allowing business owners to focus on growth.

Real-life examples of how users are scaling their operations with the help of virtual assistants and standardized processes.

The importance of using tools that integrate well with existing business systems to enhance scalability.

Special Offer for Listeners: 🎁 Use the code "unique genius" to get 10% off Holiday Home Concepts software and streamline your holiday light business today!

Favorite Quotes:

“Stop wasting time on estimates and focus on what really matters—scaling your business!”

“With the right tools, you can simplify your process and delegate more, leaving you free to focus on growth.”

Stay Connected:

Want to learn more about Sarah and her software? Visit Holiday Home Concepts (https://holidayhomeconcepts.com/) or connect with her on Facebook (https://www.facebook.com/profile.php?id=7917612).

Make sure to subscribe and leave a review if you found this episode helpful. More great insights are coming your way to help you unleash your unique genius and take your business to the next level!

Listeners will learn how adding lighting services can significantly boost profit margins, enhance customer loyalty, and retain top talent. Jimmy also delves into his top strategies for building strong vendor relationships and stresses the importance of continuous learning in staying ahead in the industry. Whether you’re looking to grow your current business or venture into a new niche, this episode is packed with actionable advice.

Key Points:

Understanding Your Numbers:

Jimmy emphasizes the importance of knowing your business numbers inside and out to identify areas of opportunity and improve profitability.

Tips on how to track and analyze financial metrics to set achievable growth goals.

Leveraging Existing Customers:

How to tap into your current customer base to introduce new services, such as lighting, to increase revenue streams.

Jimmy shares his experience on how he successfully transitioned from landscaping to lighting services using his established customer relationships.

Boosting Profit Margins:

Discussion on how lighting services can offer higher profit margins compared to other traditional landscaping services.

Insights into pricing strategies that maximize profits while delivering high-quality service to customers.

Enhancing Customer Loyalty:

How adding value through lighting services can strengthen customer loyalty and create long-term business relationships.

The role of exceptional customer service in retaining clients and generating referrals.

Retaining Top Talent:

The impact of offering diverse services like lighting on employee retention and job satisfaction.

Jimmy's tips for building a team that is skilled, motivated, and invested in the company’s growth.

Building Strong Vendor Relationships:

Jimmy shares his top strategies for cultivating solid vendor relationships that help improve service offerings and ensure consistent product quality.

The importance of transparency, communication, and negotiation in building partnerships with vendors.

Continuous Learning:

Why staying informed about industry trends, products, and technology is crucial for business success.

Jimmy highlights his personal journey of learning and how it has kept him ahead in the competitive lighting services market.

Takeaways:

Transitioning into lighting services can be a lucrative way to diversify your business and boost profit margins.

Leveraging your existing customer base is a strategic way to introduce new services with minimal risk.

Strong vendor relationships are key to maintaining quality service and growing your business.

Continuous learning and staying informed about industry trends is vital to staying ahead of the competition.

Join us in the next episode, where we delve into more business growth strategies with industry experts. Don't forget to like, subscribe, and share!

Through engaging storytelling, Erin emphasizes the importance of understanding one’s 'why' and aligning personal passions with professional endeavors. He discusses how small businesses can create positive change, impacting the communities they serve and inspiring others through their stories.

Key Points:

Adapting to the Rapidly Changing Digital Landscape:

Erin discusses how the digital marketing world is constantly evolving and shares strategies for small businesses to adapt and thrive in this dynamic environment.

Tips on staying updated with digital trends to effectively reach and engage target audiences.

The Role of Storytelling in Uncovering Your ‘Why’:

Erin shares the power of storytelling in marketing and how it can help businesses connect with their 'why' – their core purpose and mission.

Insights on how storytelling creates an emotional connection with audiences, fostering loyalty and building a community around the brand.

The Impact of Small Businesses on Communities:

The conversation dives into the significant role that small businesses play in creating positive ripple effects within their communities.

How businesses can utilize digital marketing to build a sense of belonging, drive local support, and contribute to the overall well-being of their communities.

Aligning Work with Personal Passions and Values:

Erin explains the importance of aligning your professional work with personal passions and values to create a more fulfilling and purpose-driven life.

Steps on how business owners can infuse their values into their marketing strategies to attract like-minded customers and partners.

Key Takeaways:

Digital Marketing Evolution: Constantly adapt to the changing digital landscape to stay relevant and effectively reach your audience.

Power of Storytelling: Utilize storytelling to uncover your 'why' and build stronger connections with your community.

Community Impact: Small businesses have the power to create positive change within their local communities through digital marketing.

Purpose Alignment: Align your work with your personal passions and values for greater fulfillment and success.

Stay tuned for our next episode, where we continue to explore inspiring stories and strategies to help you unleash your unique genius. Don't forget to like, subscribe, and share!

Here’s what we cover:

• How to identify and retain top talent by aligning unique strengths with the right roles.
• The power of behavioral assessments and how HireBus simplifies smart, strategic hiring.
• Real-life stories of companies that built stronger teams with data-backed decisions.
• Actionable tips for entrepreneurs to create a thriving workplace through intentional hiring and leadership.

Here’s what we cover:

How virtual estimating is revolutionizing operations with an Amazon-like experience for clients.

The role of AI and virtual assistants in boosting efficiency and scalability.

Real-world examples of businesses integrating tech for faster, smarter service.

Tips for adapting to shifting consumer expectations with intuitive, scalable tools.

Insights on enhancing emergency response and situational awareness with digital platforms.

Ready to stay ahead of the curve? Tune in for actionable strategies and expert insight to help your business innovate, grow, and lead with purpose.

Here’s what we cover:

The powerful dynamic between visionaries and integrators.

How emotional intelligence (EQ) enhances communication and speeds up progress.

Aligning personal purpose with business goals for deeper fulfillment.

Lessons from top-tier “number twos” and templates for success.

Building community, coaching others, and leading with heart.

Tune in for inspiring insights, a glimpse into revolutionary battery tech, and a sneak peek at what’s coming next!

Highlights:

Living in Your Unique Genius:

Discover how to identify your unique strengths and align your daily work with them to maximize productivity and fulfillment.

Learn strategies for focusing on your genius zone while letting go of tasks that don’t align with your core strengths.

The Power of Delegation:

Insight into the benefits of delegating, deleting, or automating tasks that drain your time and energy.

How virtual assistants can transform your business by handling routine tasks, allowing you to focus on what truly matters.

Exciting Giveaway:

Announcing an exclusive giveaway where two listeners will receive virtual assistant services free for a month! Details on how to participate and the benefits of having a dedicated assistant.

New Technologies in the Home Service Industry:

Updates on the latest technology trends transforming the home services sector and how you can leverage these tools to stay ahead.

A glimpse into future content focusing on innovation, efficiency, and customer experience.

Podcast Rebrand and Future Content:

A preview of the new podcast, "Unleash Your Unique Genius," and what listeners can expect in upcoming episodes.

Encouragement to stay tuned for fresh content geared towards helping you maximize your potential and thrive in both personal and professional realms.

Next Episode Teaser: Join us next week as we launch our newly branded podcast, "Unleash Your Unique Genius." Subscribe to stay updated on future episodes designed to help you unlock your full potential!

Tune in to explore:

The power of aligning your business goals with what lights up your spirit.

Insights on delegating non-essential tasks to virtual assistants.

A special announcement about the show's rebrand, focusing on courage and discovering your unique gifts.

Weekly challenges designed to push you out of your comfort zone.

Whether you're a small business owner or someone seeking to unlock their potential, this episode offers actionable steps and inspiring anecdotes to help you uncover and harness your unique genius. Don't miss out on exciting future guests and conversations that will empower you to align your actions with your ultimate mission and goals. Hit play and take the first step towards unleashing your courage!

Shawn, with nearly two decades of experience in the cleaning industry, shares valuable insights on optimizing recruitment through automated processes, continuously nurturing potential hires, and building strong business relationships.

Highlights include:

The critical need for pre-emptive recruitment to manage seasonal demands

Using automated client outreach in both marketing and recruitment

The significance of vendor relationships and industry events for networking and deep learning

Real-life experiences and analogies that bring business strategies to life

In-depth discussion on maintaining a cohesive culture and its impact on employee retention

Join us as we uncover the secrets to scaling your home service business while maintaining efficiency and employee satisfaction. Plus, hear about Shawn's record-breaking moment at Quipicon and his collaboration with industry experts like Dan Platta.

👍 Like, share, and subscribe to stay updated with our latest episodes!

From spotlighting the importance of making customers "raving fans" to breaking down the true essence of advertising, marketing, and branding, Drew offers invaluable insights for home service businesses aiming to grow. Don’t miss out on Drew’s expert advice, upcoming workshops, and personal anecdotes that highlight the significance of clarity and purpose in achieving both personal and professional success.

📌 Timestamps:

[00:00] Introduction: Recap and Updates with Drew Larrison

[05:00] Why Discovery: The Journey to Understanding Your Core Purpose

[15:30] Customer Experience: Simple Acts of Kindness for Business Elevation

[25:00] Advertising vs. Marketing vs. Branding: Clear Boundaries Explained

[35:00] Client Success Stories: Elevating Impact and Driving Growth

[45:00] Upcoming Events: Workshops, Conferences, and Speaking Engagements

[50:00] Closing Remarks: Bridging Personal and Business “Why”

🌟 Key Takeaways:

The impact of understanding and focusing on your "why" in customer satisfaction and business growth.

Practical steps to improve customer experience by just 5% and make it part of your brand’s identity.

How superior customer experiences can simplify your marketing efforts and foster better referrals.

Tune in live on Turf's Up Radio or catch the recording on Facebook and YouTube. Don't forget to subscribe, like, and share for more insightful episodes!

You'll hear Ashley’s entrepreneurial journey from corporate life to thriving business owner, how she overcame challenges in navigating Facebook's ever-changing landscape, and the impact of strategic marketing on small businesses. Learn about the importance of mentorship, community support, and how pushing outside your comfort zone can unlock your business's potential.

🔑 Key Takeaways:

Why niching down can set your business apart

The importance of mentorship and community in business growth

Overcoming the constant changes in social media marketing

Personal commitments to growth—Ashley’s and Angela’s journey to getting uncomfortable

Watch till the end as Angela and Ashley commit to daily challenges—whether it's posting on social media or hitting workout goals—and inspire you to do the same!

Don’t miss out—like, subscribe, and share with fellow entrepreneurs who are ready to take their business and life to the next level!

If you're juggling the demands of running a business while trying to stay fit and focused, this episode is for you! We cover everything from improving your fitness routine to exploring advanced landscaping solutions like artificial turf and battery-powered equipment—all while looking at how outsourcing can streamline your operations.

🔑 What You’ll Learn:

The difference between "fake fitness" and real, purposeful physical activities

How outsourcing tasks to virtual assistants can enhance business efficiency

Managing customer service roles with virtual team members

Exploring innovative landscape solutions like artificial turf and advanced lighting

Get ready to rethink how you approach both your fitness and your business. Don’t miss this one!

🚀 Hit subscribe and stay tuned for more episodes of Unleash Your Courage! Share your thoughts, like, and comment below if you're ready to level up both in life and business!

We talk about ClippaCon, the must-attend event happening May 3-5 in San Diego, packed with game-changing education, networking, and insights. Whether you’re already in the business or thinking about jumping in, this episode is full of practical takeaways to help you scale, diversify, and thrive.

🔑 What You’ll Learn:

The potential of a profitable Christmas light installation business

How to stay ahead with ongoing education and expert training

Behind the scenes of ClippaCon and the power of connecting with industry leaders

Expanding into multi-season lighting for year-round income

If you're serious about growth and creating a business that works for you, don't miss this episode. Tune in, take notes, and make 2024 your best year yet!

🔥 Hit subscribe so you never miss an episode of Unleash Your Unique Genius! Like, comment, and share to help others discover these amazing opportunities!

Martha shares her insights on hosting the upcoming Quality Driven event in Victoria, Canada, and why intimate workshops and meaningful connections at these events are key to long-term business success. If you're looking to enhance your business through smarter systems, data-driven decisions, and performance-driven pay, this episode is packed with actionable takeaways.

🔑 Key Takeaways:

The value of tracking quality and employee performance using software like Quality Driven

How to incentivize high-quality work with performance-driven pay systems

Why attending industry conferences and forming lasting connections can accelerate your business growth

The benefits of hands-on workshops and intimate event settings for deeper learning and networking

If you want to improve your business operations and build relationships that last, tune in now for all the details!

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Jon, a home service entrepreneur, dives into how tools like Responsibid and Nice Job can streamline sales and reputation management, giving you more time to focus on growth. Oscar, with his background in banking and small business consulting, shares how Nice Job helps businesses boost their online presence with ease through automated review collection.

🔑 Key Takeaways:

How to identify tasks you should automate, delegate, or delete

The power of tools like Responsibid and Nice Job for scaling your business

Strategies to improve your work-life balance by leveraging technology

Why focusing on your unique genius is critical to long-term success

If you’re a business owner looking to streamline your operations and reclaim your time, this episode is a game-changer. Don’t miss the insights and practical steps that John and Oscar share to help you elevate your business and personal life.

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We chat about what to expect at Sales Boost 2024, the magic of building connections in person, and how even a pizza party can be a platform for community and growth. JC also shares insights on leadership, growth through discomfort, and how showing up for yourself and others can radically change your business.

🔥 Here’s what we cover:

The Power of Events & Connection

How in-person events like Sales Boost help you build real, supportive relationships that fuel long-term business success.

Why JC and I believe the right room can change your life and business trajectory.

Bizcation: Sales Meets Lifestyle

What makes Sales Boost different from other business events: the vibe, the people, the riverfront views, and the community-centered focus.

We also dive into what entrepreneurship looks like from the outside, how it impacts family dynamics, and the uncomfortable truths about showing up for the people you love while chasing big dreams.

🔥 Here’s what we cover:

Young Leadership & Gaining Respect

• How Hildy went from host to manager, learning to lead peers and older employees with confidence.
• The balance between being a friend and being a boss—and how to have hard conversations when you're the youngest in the room.

Customer Service & Real-World Skills

• The value of learning to de-escalate conflict, write professional emails, and solve problems on the fly in a high-stress service environment.
• Why “the customer is always right” still requires boundaries and strong leadership.

Courage to Travel, Solo Adventures & Skydiving

• Hildy’s decision to plan and take a solo trip to Hawaii—without telling her mom until she landed.
• Her philosophy on saying yes to bold experiences, including a spontaneous skydiving trip booked over cocktails.

What It’s Like to Be Raised by an Entrepreneur

• A candid conversation about the highs and lows of being raised by a business-owning mom—from dance studios and pink Cadillacs to missed moments and working-from-home chaos.
• What Hildy wishes I had done differently (hint: put the phone down) and what she learned from watching me build and rebuild businesses.

Owning the Mess, Healing, and Rebuilding

• An open discussion about emotional avoidance, what it takes to do the inner work, and how our relationship has evolved through the grind, growth, and grace.

💬 Favorite Quotes:

“If someone’s paying for you to do something wild—just jump.”

“Being a leader means having the hard conversations, even when it’s awkward.”

“You were always either working or winning—I never knew which one.”

💡 Want to Reflect?

At the end of every episode, we ask one question:

What’s one thing you need to do this week to get uncomfortable?

Whether it’s a conversation you’ve been avoiding, a new adventure calling your name, or a leadership step you’ve been holding back on—write it down and go do it.

🙌 Stay Connected

Love this episode?

• Subscribe on Spotify, YouTube, or wherever you listen.
• Join our Facebook group for more behind-the-scenes and live shows.
• Share this episode with a friend who’s balancing parenthood, leadership, or a whole lot of bold dreams.

We dive into why most masterminds feel surface-level, what it means to lead a values-first business, and how to build a team that supports your vision (even when your calendar’s on fire). Ben shares his personal journey of overwhelm, redefining accountability, and why he believes the best investment might not be in strategy—but in someone who manages you.

🔥 Here’s what we cover:

When Business Success Feels Heavy

• How Ben went from solo drain cleaner to leading a multi-business operation—and the breakdown moment that changed how he leads.
• What it feels like to “win” externally but lose your sense of purpose internally.

The Problem with Masterminds (and What to Look For Instead)

• Why Ben walked away from traditional business masterminds and found something deeper: connection, vulnerability, and growth that starts at home.
• The importance of talking about struggles—without fear of being seen as “negative.”

Business, Family & Authenticity

• How your kids will hold up a mirror you didn’t ask for—but might desperately need.
• Building businesses where your family isn’t just supported—they’re seen, heard, and involved.

Why Every Business Owner Needs Support (Yes, Even You)

• From crying in the truck to hiring a general manager, Ben shares how he finally started letting go.
• The underrated power of admin support, calendar control, and accountability—especially when you’re the visionary type.

💬 Favorite Quotes:

“Boys cry. And sometimes they do it in their truck in front of a customer. And that’s okay.”

“Your business might not need more strategy—it might need someone to help manage you.”

“I thought I was just hiring workers. Turns out I needed a general manager. And a therapist.”

💡 Want to Reflect?

At the end of every episode, we ask one question:

What’s one thing you need to do this week to get uncomfortable?

Whether it’s delegating your calendar, having a hard conversation, or finally making time for your Peloton ride—it’s time to stretch your courage muscle.

🙌 Stay Connected

Love this episode?

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite platform.
• Follow along in the Facebook group for behind-the-scenes content and more episodes that pull back the curtain on leadership, courage, and building your best life.
• Want a strategic partner to help you stop dropping balls and start leading with intention? Let’s talk about how an executive assistant could change your life.

We dive into the mind-body connection, the masks we wear, the routines that restore us, and the power of gratitude in the face of adversity. This conversation is full of insights, tools, and life hacks that will inspire you to embrace the suck, breathe through the chaos, and show up with intentional love—for yourself, your work, and your people.

🔥 Here’s what we cover:

The Power of Mind-Body Integration

How Will rebuilt his body after a life-altering accident and learned that true healing starts within.

Why physical strength means nothing without emotional awareness and mental alignment.

Tools for Self-Coaching & Emotional Mastery

The CTFAR framework: a self-coaching model to reframe your thoughts, regulate your emotions, and create intentional results.

Using conscious breathing and presence to calm anxiety and take back control.

Daily Discipline & Consistency

Why consistency is the key to everything—from meal planning to mindset, jiu-jitsu to gratitude.

How Will won a world championship with kettlebells by doing the hard things, daily, with love.

Facing Cancer, Practicing Gratitude, and Choosing Joy

How Will used mindset practices to move through his prostate cancer diagnosis with clarity, strength, and joy.

The gratitude rituals that helped him show up for his family and find beauty even in life’s scariest moments.

Radical Love & Legacy Leadership

The impact of daily 20-second hugs, present parenting, and intentional love—even in the face of fear.

Why success isn’t just about business—it's about how much love and energy we pass on to those we care about most.

💬 Favorite Quotes:

“You can't be angry and grateful at the same time.”

“What are you running from—and are you ready to finally face it?”

“Do hard things. Do them like you love them.”

“Put the mask on if you need to—but then turn the pain into purpose.”

💡 Want to Reflect?

At the end of every episode, we ask one question:

What’s one thing you need to do this week to get uncomfortable?

Will’s challenge: Go to someone you love, hug them for 20 seconds, and make it awkward—in the best way possible.

That’s where the healing begins.

🙌 Stay Connected

Loved this episode?

Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or wherever you tune in.

Follow along in our Facebook group for more real conversations on leadership, healing, courage, and growth.

Want support aligning your life and business with what matters most? Reach out for coaching or a Strategic Partner that can help you move the needle—without burning out.

We talk about the painful realities of not hitting your year-end numbers, what it means to lead without an integrator, and how to shake off the shame and step into the CEO role with intention, even when things feel messy. If you’ve been struggling to bridge the gap between vision and execution, this episode will meet you right where you are—with humor, honesty, and actionable steps.

🔥 Here’s what we cover:

Facing Reality Without Shame

What Trevor learned from missing his goals and how he turned disappointment into clarity and action.

The emotional rollercoaster entrepreneurs experience when reviewing year-end performance—and how to bounce back.

The Visionary’s Dilemma: Building Systems You Don’t Want to Follow

Why many founders resist the “boring stuff” like daily huddles, job costing, and expense tracking—and how Trevor made it simple.

We talk about the painful realities of not hitting your year-end numbers, what it means to lead without an integrator, and how to shake off the shame and step into the CEO role with intention, even when things feel messy. If you’ve been struggling to bridge the gap between vision and execution, this episode will meet you right where you are—with humor, honesty, and actionable steps.

🔥 Here’s what we cover:

Facing Reality Without Shame

• What Trevor learned from missing his goals and how he turned disappointment into clarity and action.
• The emotional rollercoaster entrepreneurs experience when reviewing year-end performance—and how to bounce back.

The Visionary’s Dilemma: Building Systems You Don’t Want to Follow

• Why many founders resist the “boring stuff” like daily huddles, job costing, and expense tracking—and how Trevor made it simple.
• How to create systems that others can implement (and not rely on you to manage them forever).

Tracking, Prioritizing, and Owning the Numbers

• The importance of knowing your gross revenue, gross profit, and net profit—and where most business owners fall short.
• How Trevor dissected his expenses (like bleach, auto insurance, and job software) to reclaim thousands in hidden savings.
• Building out a practical, custom system using spreadsheets, even if you’re not a “numbers person.”

Integrators, Accountability & Leading Yourself

• Why every visionary eventually needs an integrator—or must act as their own until the business can support it.
• How Trevor uses systems and checklists to manage his own mindset and momentum when self-doubt creeps in.
• The role of gratitude and reflection in staying out of burnout and leading from a place of resilience.

💬 Favorite Quotes:

“Being a Visionary doesn’t excuse you from being a leader.”

“If you’re not measuring it, you’re not managing it.”

“Gratitude is the secret to life—and to staying sane when you miss the mark.”

💡 Want to Reflect?

At the end of every episode, we ask:

What’s one thing you need to do this week to get uncomfortable?

Trevor’s challenge: Get back to your discipline—even if it’s not sexy. For him, it’s restarting his podcast. For you, it might be cracking open your P&L or having that overdue team meeting. Either way—lean in.

🙌 Stay Connected

Love this episode?

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite podcast app.
• Join us on Facebook for more live shows and behind-the-scenes insights.
• Want help building systems, tracking KPIs, or getting out of the “Visionary whirlpool”? Reach out to see how a Strategic Partner or integrator can support your next level.

We dive deep into the real power of reflection, alignment, and how to set goals that aren’t just impressive—but actually meaningful. I also share a few behind-the-scenes updates and changes coming to the show, a peek at my personal practices for starting strong, and an invitation to create a year you’re truly proud of.

🔥 Here’s what we cover:

Gratitude for the Journey

• Celebrating one year of the podcast, the Turf’s Up Radio family, and the amazing people who’ve made this community what it is.
• Why I’m so grateful to be surrounded by voices of courage every week—and the power of finding your tribe.

Setting Intentional Goals

• Why most people set goals that don’t truly belong to them—and how to break that cycle.
• The shift from “goals I was told I should have” to deeply aligned, purpose-driven targets that light you up from within.
• How my word of the year helps guide every decision—and why I’m still waiting for this year’s word to reveal itself.

How to Align, Write, and Actually Live Your Goals

• Why your goals should scare you (just a little)—and how to know you’ve written the right ones.
• The importance of talking your goals out loud—with partners, teams, and trusted circles.
• Where I keep my goals written down (yes, even in the shower!) and how that daily exposure changes everything.
• The concept of being “yoked like Clydesdales” with your team or family—and how powerful it is to be aligned and focused together.

A Challenge to Lead with Purpose in 2024

• How to start fresh with clear, measurable goals in each area of your life: business, personal growth, spiritual, financial, physical, and relationships.
• Why you can’t evolve if you keep carrying outdated habits into the new year—and how to leave them behind.

💬 Favorite Quotes:

“If you don’t put goals down on paper and share them, it’s not scary—but it also doesn’t change your life.”

“You’re not setting goals for a new you—you’re evolving into the truest version of yourself.”

“When your yeses are planned, your nos become automatic.”

“If you’re not aligned, you’re just chasing sparkly distractions—and missing what matters most.”

💡 Want to Reflect?

This week’s challenge:

Pause. Reflect.

What habits or thought patterns do you not want to carry into this year?

What’s one area of your life where you can set a goal that truly aligns with your mission and vision?

Then—write it down, say it out loud, and choose to live it daily.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or wherever you listen.
• Download the free 2024 Vision & Goal Workbook from our Facebook group or via link (insert here).
• Join our growing community of intentional leaders ready to own their growth this year—and beyond.

We reflect on how we both used to chase wins as a form of validation or distraction, and how we’ve shifted toward building success from wholeness. Chelsey. opens up about the mindset shifts, emotional work, and spiritual surrender that prepared her for a whole new level of achievement—and how you can do the same.

🔥 Here’s what we cover:

The Evolution of Winning

Why we used to chase wins for external validation—and why we’re no longer willing to do it that way.

The moment we each realized it was time to return to the win—but from joy, not adrenaline.

Healing, Awareness, and Leadership

How Chelsea’s deep work in emotional regulation, Enneagram study, and coaching helped her become a grounded, compassionate leader.

Why the ability to hold space for others begins with learning to hold space for yourself.

Choosing Yourself and Disappointing Others

The hard truth: when your yeses are planned, your noes will disappoint people—and that’s okay.

Redefining codependency as “not showing up as your true self”—and how that plays out in leadership, business, and relationships.

Calling Your Shot & Creating Ripple Effects

Why playing “certain” is not the same as playing safe—and how it holds us back from our biggest, most mind-blowing goals.

What happens when we call our shot, commit to a season of big, bold wins, and let go of needing to control the how.

Manifesting the Win Through Joy

The truth about vibrational energy: when you live from joy, you become magnetic.

You don’t need to chase the win. You become the win.

💬 Favorite Quotes:

“Winning from joy is the hardest, most beautiful thing we’ve ever done.”

“You’re either a magnetic force of attraction—or resistance. You get to choose.”

“Play big. Call your shot. And blow your own mind.”

💡 Want to Reflect?

Each episode ends with a challenge. This one is simple:

What’s one goal you can commit to this week that will blow your own mind?

Call your shot. Name it. Own it. Say it out loud. Let people cheer for it. Then get to work—joyfully.

🙌 Stay Connected

Loved this episode?

Subscribe on Spotify, Apple Podcasts, or YouTube.

Follow along in our Facebook group for more behind-the-scenes wins and wisdom.

Need support calling your shot and organizing your life and business around it? Let’s talk Strategic Partner support or schedule a discovery chat.

Whether you’re facing a seasonal slowdown or struggling to stay profitable when demand dips, this conversation dives into what it looks like to not just survive winter—but thrive in it. Curt and I explore real solutions for cash flow gaps, strategic pivots, team engagement, and mindset resets, all leading up to one of the most powerful industry events of the year: Wealthy Winter.

🔥 Here’s what we cover:

The Winter Slump is Real—But It’s Also Predictable

Why most home service businesses struggle through winter, and how to flip the script with intention and planning.

Two common reactions to winter (panic or avoidance) and why neither one will work.

The Power of Planning and Pivots

How to transform winter into your most strategic season—whether through new revenue streams, optimized systems, or better billing models.

Behind the scenes of business owners who are crushing winter by doing things differently.

What You’ll Learn at Wealthy Winter

A preview of the 20+ speakers sharing actionable insights—including JC Chanowsky on holiday lighting, Marvin Salcido on acquisitions, Michelle Jepson on sales scripts, and Brandon Vaughn on the perfect customer journey.

Why this virtual event is a must-attend if you're ready to stop dreading the slow season and start leading through it.

The Mindset Shift That Changes Everything

Why choosing to show up (even virtually) can spark transformational change—not just through content, but community.

Curt’s powerful “80-year-old perspective” exercise for resetting your mindset and reconnecting with gratitude and long-term vision.

💬 Favorite Quotes:

“You already know winter is coming. Why not be certain about how you’ll face it?”

“If you don’t have a plan, you’re planning to panic.”

“Mindset isn’t fluff—it’s fuel.”

“The most profitable businesses aren’t built on hustle alone. They’re built on learning from someone else’s mistakes.”

💡 Want to Reflect?

We end every episode with a challenge. This one’s simple:

What’s one thing you’ll do this week to prepare—strategically and mentally—for the season ahead?

Whether it’s registering for Wealthy Winter, rewriting your revenue plan, or just showing up with an open mind… do it now.

🙌 Stay Connected

Love this episode?

Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite platform.

Join the Facebook group for live streams, updates, and post-show reflections.

Register for Wealthy Winter at wealthywinter.com — it’s free, and the replays and VIP access are worth every second.

We dig into the importance of mentorship, the courage to walk away from comfort, and how shifting your environment can change everything about your growth. This is a story of burning the ships, betting on yourself, and trusting that what’s ahead is greater than what you’re leaving behind.

🔥 Here’s what we cover:

From Pressure Washing to Purpose

Clay’s journey from launching a pressure washing business in college to building and selling multiple companies.

How coaching tripled his revenue and transformed his scarcity mindset into one of abundance and belief.

Burning the Ships & Moving Forward

The courageous decision to leave his hometown, sell everything, and start Legacy Lights in a brand-new city.

Why sometimes the boldest thing you can do is disconnect from the familiar to unlock your next level.

Reclaiming Identity Beyond Titles

Letting go of being “the pressure washer guy” and rediscovering his worth beyond the job title.

How Clay redefined success through relationships, ethics, and how he shows up as a leader.

Growth Through Coaching & Community

Why mentorship matters and how asking for help led to some of Clay’s biggest business breakthroughs.

The difference between conversations that pull you back and those that propel you forward—and why who you share your dreams with matters.

Facing the Numbers (Even When You Hate Them)

Clay’s next uncomfortable challenge: mastering his business numbers to hit 7-figure goals.

Why knowing your financials is essential—even for visionary leaders who’d rather be on the phone or in the field.

💬 Favorite Quotes:

“I’ve never bet on myself and been let down.”

“Burn the ships. There is no Plan B.”

“You are not just what you do—you are how you lead, how you love, and how you grow.”

“Put the ego aside. Be the student. Always.”

💡 Want to Reflect?

As always, we end every episode with a challenge:

What’s one bold move you need to make this week to step into your next level?

Is it letting go of a comfort zone? Getting around new people? Learning the thing you’ve been avoiding? Your next level is waiting—but you’ve got to make the move.

🙌 Stay Connected

Loved this episode?

Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or wherever you listen.

Join our Facebook community for exclusive content and real conversations.

Want to work with a Strategic Partner who can help you scale without chaos? Let’s talk.

We dive into how to attract the right talent, qualify candidates with behavioral data (not just gut feeling), and how to stop draining your energy trying to fix a bad fit. If you’re tired of hiring based on vibes and hoping it works out, this episode is your roadmap to building a team that actually drives your growth—and saves your sanity.

🔥 Here’s what we cover:

The Truth About Hiring

Why most business owners make a hiring decision in 30 seconds—and why that’s a big problem.

How using data to assess candidates removes bias and helps build stronger, more diverse teams.

The Cost of the Wrong Fit

What happens to your energy and leadership capacity when you put someone in the wrong role.

How to stop building your business around “fixing” people who don’t have the right capacity.

Attraction + Qualification = Winning Team

How to write job ads that attract the right candidates—and what three levels of messaging actually work.

The hiring funnel and why you should treat recruiting like marketing.

How AI is transforming the hiring process and what tools to use to stay ahead.

Moving People to the Right Seat (or Out)

The “rinder” tool from HireBus that helps you realign or repurpose team members based on their strengths.

How to use behavioral data to guide tough conversations and create win-win outcomes.

Knowing Yourself = Better Leadership

Why every business owner should take a behavioral assessment and learn where they lead best—and where they don’t.

How Dan’s own assessment revealed the trait that held him back in letting go of low-performing team members.

💬 Favorite Quotes:

“Most people don’t have a hiring problem—they have a qualifying problem.”

“If they don’t have the capacity, no amount of coaching will save them—or you.”

“People drain you not because they’re bad, but because they’re in the wrong seat.”

“Save yourself from yourself. Let the data lead.”

💡 Want to Reflect?

Here’s your challenge this week:

What’s one thing you can do to build or strengthen your team—without relying on emotion or instinct alone?

Whether it’s reviewing your job ads, taking a behavioral assessment, or moving someone to a better seat, your business depends on it.

Take the free HireBus owner assessment here: https://hbus.com/free

🙌 Stay Connected

Subscribe to Unleash Your Unique Genius on Spotify, Apple, or YouTube

Share this episode with a fellow business owner who needs a hiring upgrade

Learn more about Dan and the HireBus platform at hirebus.com"

We explore what happens when your business identity no longer fits, how to pass the torch without control, and why most of us are living as extras in a story we didn’t even write. If you’ve ever wondered how to move on powerfully, reclaim your voice, or uncover what’s really holding you back, this episode will call you higher in the best way possible.

🔥 Here’s what we cover:

Stepping Into Version 3.0

• How Eric transitioned from business owner to integrator at War Plan Studios.
• What it takes to move on from a business you built—and how to know when it’s time.
• The importance of reinventing yourself with intention and embracing the unknown.

Letting Go to Let Leadership Rise

• Why you can’t truly empower leaders without releasing control (and letting them fail).
• The danger of “co-parenting” your business and how to stop confusing your team.
• How Eric approached stepping out without diluting his team’s authority.

The Integrator-Visionary Dynamic

• Eric’s rare ability to operate as both a high Visionary and a high Integrator—and what that means in a leadership team.
• The mindset, structure, and nuance needed to translate big vision into action.
• Insights into tools like EOS, CliftonStrengths, DISC, and love languages that shape team culture and alignment.

Radical Ownership & Self-Leadership

• Why asking “why” five layers deep can unlock everything holding you back.
• How to stop living someone else’s story—and write your own.
• What true leadership looks like: leading yourself first, then others.

💬 Favorite Quotes:

“You have to be all in on the risk—or don’t step away at all.”

“Most people are extras in their own story. You’re the main character—you just forgot.”

“If you don’t like it, ask why. Then ask why again. Go five layers deep until you find the truth.”

“Don’t co-parent your business. Empower someone to lead, and then let them.”

💡 Want to Reflect?

Your challenge this week:

What’s one story you’re telling yourself that needs to be questioned?

Take one area of your life or business and go five layers deep with “why.” It might just change everything.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite podcast app
• Connect with Eric and explore his work at War Plan Studios
• If you're looking for your own reinvention or new integrator/visionary alignment, we’d love to support you

After being diagnosed with Guillain-Barré syndrome and losing the ability to walk, talk, and eat, Spencer found himself in the fight of his life. Rather than giving in to fear or bitterness, he used his journey to reconnect with purpose, build deeper relationships, and lead from a place of gratitude and strength. This is a story of real resilience, business growth, and what it looks like to truly fight for your life—and win.

🔥 Here’s what we cover:

Brotherhood in Business

How Spencer and business partner Steve Rock built two home service companies side-by-side while working at the firehouse.

What it looks like to build an empire rooted in values, trust, and shared mission—not just revenue.

When Life Flips Everything

Spencer’s diagnosis with Guillain-Barré syndrome—and the terrifying journey of losing mobility and function overnight.

What it took to fight his way back, physically, emotionally, and spiritually.

Why he believes this happened for him—not to him.

From the Firehouse to Full-Time CEO

The hard transition of being let go from the fire service—and how it cleared the path for greater purpose in business.

How Spencer and Steve scaled their Christmas light business with intention, trust, and the help of a growing team, including their Strategic Partners.

The Power of Positivity and Perspective

How Spencer used vulnerability, storytelling, and daily movement to push through pain and fear.

Why your tribe matters more than ever—and how surrounding yourself with the right people changes everything.

💬 Favorite Quotes:

“Everything happens for us, not to us.”

“I didn’t want it to be anyone else—I was strong enough to carry it.”

“In the end, all that matters is your mind, your spirit, and the people around you.”

“Take care of yourself—so when life hits, you’re ready to fight.”

💡 Want to Reflect?

Your challenge this week:

What’s one thing you need to do to take better care of your mind, body, or spirit?

Spencer’s reminder: Your life, your leadership, and your impact start with how well you care for you.

🙌 Stay Connected

Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite platform.

Learn more about Spencer’s businesses at First Response Pressure Washing and Louisville Illumination.

Want a team like Spencer’s? Let’s talk about building yours with the right Strategic Partner.

We talk about his journey through corporate, mortgage, cleaning, and now recruiting, and what he’s learned along the way about loyalty, connection, culture, and how the right people can bring you peace—not just profit.

🔥 Here’s what we cover:

Shawn’s Wild Entrepreneurial Ride

• From quitting corporate in 11 months to running a mortgage company and scaling a 40+ person cleaning business.
• How his exit led to building one of the most impactful recruiting platforms in home services—and what makes it different.

Why People Are Everything

• The origin of Hire Lead Chill—and why success without peace isn’t really success.
• Why your business can't thrive until you master hiring, leading, and culture (in that order).
• Why Shawn stays loyal to the people who have his back—and what that means in partnership and vision alignment.

The Power of Group Interviews

• How a “zero stress, no questions” group interview changed everything—and how it screens and attracts top performers.
• How Shawn frames core values as moral obligations and builds cultures that people want to belong to.
• What it means to hire for identity, not just skill.

Real Human Connection > Fancy Tools

• Why all the automation in the world can’t replace eye contact, trust, and sharing your story.
• What happens when you sit down for three hours with someone who just needs to be heard—and how those moments change lives (and businesses).

💬 Favorite Quotes:

“Hire the right people, lead them well, and build a culture they never want to leave. Then… chill.”

“Treat candidates the same way you’d treat a $300,000 client walking into your office.”

“It’s not about the tech. It’s about the people behind it.”

“The more successful you become, the more you must remember what it felt like when you weren’t.”

💡 Want to Reflect?

This week’s challenge:

What’s one thing you can do to remove people-related stress from your business—and build a culture you’d want to work in?

Whether it’s rethinking your interview process, reconnecting with your team, or defining what loyalty really looks like, now’s the time.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite platform.
• Learn more about Shawn’s work at Hire Lead Chill.
• Want to build a team that brings peace, not pressure? Let’s talk about how Strategic Partners can help.

From building one of the most recognized brands in fitness to co-owning a thriving gym, Danny shares the real behind-the-scenes story of launching a business that started with a credit card and a T-shirt design—and exploded into a global lifestyle brand. We also dive into the power of partnerships, the pitfalls of overdeveloping your idea before sharing it with your team, and how to structure your day around your genius.

🔥 Here’s what we cover:

How Caffeine & Kilos Was Born

• How a weightlifting event and a T-shirt idea turned into a million-dollar brand in the first year.
• The moment Danny charged $7,000 to his credit card to launch an event—with no doubt it would work.
• How they scaled by leading with obvious solutions and deep belief.

The Journey from Teacher to Founder

• How Danny made the leap from a full-time PE teacher to full-time business owner with a newborn at home.
• What the first few years looked like, balancing early mornings, late nights, and staying married in the process.

Mastering Ideas, Vision, and Team Buy-In

• Why you shouldn’t over-develop an idea before bringing it to your team.
• How brainstorming with your team leads to better outcomes and less emotional attachment to the original plan.
• The difference between excitement, doubt, and processing—and why your team’s first reaction might not mean what you think.

Delegation and the “Accelerate” Quadrant

• How to evaluate your time using the Delegate, Eliminate, Automate, and Accelerate matrix.
• Why you should be doubling down on what gives you energy, adds the most value, and aligns with your goals.
• The surprising link between high-performance habits and sustainable joy in business.

💬 Favorite Quotes:

“The best way to start something is to just start. Swipe the card, commit, and figure it out.”

“If you overdevelop your idea, you stop brainstorming and start pitching. And then you're too attached to let it evolve.”

“Energy-giving tasks are almost always your highest-value ones. Pour gas on those.”

“By not asking for the sale, you’re actually holding people back from what they want.”

💡 Want to Reflect?

Your challenge this week:

Where are you holding back on asking, launching, or starting because it doesn’t feel “ready”?

Swipe the card. Make the move. Put your energy where it matters most.

And if you’re still doing tasks that drain you—run them through the Delegate-Eliminate-Automate-Accelerate Matrix. Then accelerate what’s working.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite platform.
• Learn more about Danny’s journey and grab Caffeine & Kilos gear at caffeineandkilos.com.
• Get on Danny’s author journey email list and follow his upcoming book launch in March 2024!

We talk about identity, limiting beliefs, courage, and how learning to let go is sometimes the bravest thing you can do as a business owner. Jon shares how he went from being the bottleneck to building a team that doesn’t even need him in the room—and why stepping back is actually a win.

🔥 Here’s what we cover:

From Craigslist to CEO

• How a free pressure washer and a curious mind launched Jon’s business journey.
• What he learned in the construction industry that built the foundation for his leadership philosophy today.

The Power of Tribe and True Connection

• Why surrounding yourself with like-minded business owners is essential for growth and sanity.
• How masterminds and mentors became his lifeline during tough seasons.

Releasing Limiting Beliefs to Lead

• Why Jon hid his experience and doubted his ability to add value—and the pivotal conversation with his wife that changed everything.
• How he embraced his story and stepped into his calling as a coach and leader.

From GM to COO: A Courageous Hire

• The story behind one of Jon’s boldest business moves—realizing he needed a COO, not just a general manager.
• How rewriting his job ad with raw vulnerability attracted the perfect candidate.
• What happens when you cast vision and your team steps up without you.

Leading by Letting Go

• The moment Jon stood in a room where his team didn’t even notice he was there—because they were fully owning the mission.
• Why that invisible moment was his biggest leadership win yet.

💬 Favorite Quotes:

“A general manager would have just maintained what I built. A COO builds what I couldn’t.”

“Stop hiding your story. Someone needs to hear how you survived the dip.”

“Your tribe matters—because not everyone can handle your dreams.”

“The greatest thing I’ve done as a leader is cast the vision and let my team run with it.”

💡 Want to Reflect?

This week’s challenge:

Where are you the bottleneck—and what courageous decision would set your team, your business, or yourself free?

Whether it’s hiring someone smarter than you, rewriting your job ad with heart, or trusting your team to rise—it’s time to make the move.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, Apple, YouTube, or your favorite platform.
• Connect with Jon Karmazyn at [LinkedIn or coaching page link if available].
• Need a team that can run without you? Let’s talk Strategic Partner support.

We explore what it really takes to build a business that serves both your team and your life, how to lead when the pressure feels overwhelming, and why letting go—of control, fear, or the need to do it all—is the most courageous thing an entrepreneur can do.

🔥 Here’s what we cover:

Starting a Business That Doesn’t Suck

• Brant’s leap from call center employee to building a call center business he actually loved.
• How he and his wife, Autumn, grew Jill’s Office into a trusted brand that empowers service businesses nationwide.

Marriage, Business, and Visionary Balance

• The realities (and rewards) of working with your spouse.
• How Brant and Autumn manage visionary vs. integrator dynamics—and why their differences make them stronger.
• Finding space to grow independently within a shared mission.

The Magic of the Jill’s Office Model

• What makes their 24/7 virtual receptionist and outbound call services game-changing for small business owners.
• Why answering the phone—even at 3 a.m.—could be the growth hack you're ignoring.
• How their team culture keeps “Jills” aligned with real impact: putting food on families’ tables.

Letting Go So Others Can Lead

• Why delegation isn’t just a skill—it’s an act of courage.
• How creating space for team members to lead allows them to thrive, grow, and innovate.
• The beautiful full-circle moment when your vision is carried forward by your team—without you having to step in.

💬 Favorite Quotes:

“You can only go so far unless you learn to let go.”

“Every call we take isn’t just a task—it’s feeding a family and fueling a dream.”

“Leadership is giving people space to grow while trusting the culture you’ve built.”

“Being a visionary is great—until you try to scale without letting someone implement.”

💡 Want to Reflect?

This week’s challenge:

Where are you holding on too tightly in your life or business?

What would happen if you chose to let go—of control, of worry, or of trying to do it all yourself?

Brant’s reminder: Delegation isn’t just about time—it’s about trust.

Your growth lives on the other side of release.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite podcast app.
• Learn more about Brant’s work at www.jillsoffice.com.
• Want to reclaim your time, energy, and growth as a CEO? Let’s talk about support systems like Jill’s—and Strategic Partners who help you lead from your zone of genius.

Together, we unpack the behind-the-scenes moments of writing a book that challenges norms, gives voice to the unheard, and invites people into more meaningful, emotionally intelligent dialogue—especially in a post-#MeToo world.

🔥 Here’s what we cover:

The Power of Curiosity Over Judgment

• Why curiosity is the antidote to judgment—in how we view others, and in how we view ourselves.
• How asking better questions creates space for more courageous conversations and deeper human connection.

Writing a Book That Makes People Think

• The emotional rollercoaster behind writing Men in the Middle, and why Kori pulled back at the finish line to ensure it was her best work.
• How it felt to challenge assumptions and hold space for both female and male voices in the gender equity conversation.

On Courage, Imposter Syndrome, and Criticism

• Why standing in your personal truth as a thought leader and author is often harder than representing a company or brand.
• The criticism women face—especially from other women—when stepping into bold, public thought leadership.
• Why your “too much” might be your superpower.

Courage in Publishing and Beyond

• What it means to build a personal brand around meaningful work—and why it’s worth the discomfort.
• How Kori used fierce editing, personal reflection, and deep integrity to bring her book to life the right way, not the rushed way.

💬 Favorite Quotes:

“If you’re not uncomfortable at least once a month, you’re not playing big enough.”

“Curiosity is the antidote to judgment—and it’s how we build bridges.”

“Standing behind your own words is different than standing behind a company’s message. That’s where true courage shows up.”

“When someone says you’re ‘too much,’ it’s probably your gift.”

💡 Want to Reflect?

Your challenge this week:

Where have you silenced your voice or questioned your value because of fear, criticism, or doubt?

What’s one message, conversation, or truth you’ve been holding back that deserves to be shared?

Kori’s reminder: Your story doesn’t have to be universal. It just has to be yours—and someone out there needs it.

🙌 Stay Connected

• Grab a copy of Kori’s book Men in the Middle and join the conversation about gender, courage, and communication.
• Follow Kori at [LinkedIn or author site if available] for updates, events, and more courageous dialogue.
• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite podcast app for more conversations that inspire deep growth and brave living.

We dive into the power of showing up every day with intention, the emotional cost of entrepreneurship, and how he now runs multiple companies while protecting his most important relationships—at home.

🔥 Here’s what we cover:

From Restart to Empire

How Marvin walked away from a $3M landscaping company and started over from scratch—with zero revenue and a newborn at home.

The exact strategies he used to force brand awareness into the market and become a household name in East Texas.

On Purpose, With a Purpose

Why Marvin believes the key to massive growth is doing something intentional every day.

How he reclaimed his time and energy by building structure and rules that support both his business and his family life.

Scaling with Strategy: Salcido Home Solutions

How Marvin has diversified into HVAC, garage doors, home remodeling, cleaning, and more—with more divisions coming soon.

Why branding under one unified company is the key to smart cross-marketing and operational simplicity.

His approach to acquiring new businesses that align with his mission—and how he streamlines them into a repeatable model.

The Real Courage of Letting Go

The personal systems Marvin built to keep workaholism in check and protect his presence as a father and husband.

How he hires smart, offloads fast, and gets out of the way so his team can win.

Why protecting your calendar is one of the boldest moves you can make as a CEO—and the little scheduling hack he uses to make it stick.

💬 Favorite Quotes:

“Do something on purpose, with a purpose—every single day.”

“People can’t call you if they don’t know you exist. Be loud.”

“I forced our brand into the market. Now we’re a household name.”

“Put your most important people on your calendar—and don’t cancel on them.”

💡 Want to Reflect?

Your challenge this week:

Where are you trying to scale without structure?

Where do you need to let go, delegate, or systemize so you can focus on what matters most?

What appointment—personal or professional—needs to go on your calendar this week and not get moved?

🙌 Stay Connected

Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite platform.

Follow Marvin’s journey and new divisions at salcidohomesolutions.com (update with actual link if needed).

Need help building your own empire while staying sane? Let’s talk Strategic Partner support.

We also unpack what it means to be a high-level Visionary, how to avoid burnout through delegation, and why hiring the right people (virtually or in-house) could be the key to scaling your impact.

🔥 Here’s what we cover:

The Magic of Christmas Lights

• Why Christmas lighting is one of the best high-margin, seasonal add-ons for home service businesses.
• How to go from $0 to six figures (and beyond) in just 53 days—and why training and support make all the difference.
• What Beyond the Bulbs offers for new installers and seasoned pros alike.

Virtual Rockstars: Hiring for Your Genius Zone

• Why Virtual Assistants aren’t just VAs—they’re marketing managers, CSRs, ops leads, and now… full-blown Integrators.
• The difference between Visionaries and Integrators, and how hiring the right team member can remove the friction in your operations.
• Real examples of how businesses are saving money, closing more leads, and scaling faster with the right remote support.

Event Energy & The Huge Convention

• What to expect at The Huge Convention and why it’s more than a “pressure washing” event.
• How industry events open new doors, shift your mindset, and grow your network in ways you never expected.
• JC’s challenge: go in with a goal, take notes, but commit to implementing at least one thing when you return.

Sales Boost Live 2024 – Wilmington, NC

• Why this is the must-attend event of the spring for service-based business owners.
• New features like VIP headshots, elite networking, and unique breakout experiences.
• The story behind the launch video—created entirely by our virtual team—and what’s coming next.

💬 Favorite Quotes:

“You can go from zero to $250K in lights with the right team and the right roadmap.”

“A virtual assistant isn’t an expense—they’re an investment in your genius zone.”

“Business is business—don’t limit your growth by only learning from your own industry.”

“If you don’t implement, why go at all?”

💡 Want to Reflect?

This week’s challenge:

Where are you operating outside your zone of genius—and what support do you need to delegate or automate it?

Whether it’s hiring a VA, attending a growth event, or going live for the first time, it’s time to get uncomfortable.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite podcast app.
• Join us at salesboostlive.com and take advantage of early-bird pricing for March 2024.
• Want to hire a virtual Rockstar? Visit uniquegenius.io and let’s match you with someone who frees up your life and scales your business.

We talk about how unexpected conversations can change your trajectory (as Dan did for mine), what makes a mastermind work, and why you need people who’ll tell you when your referral groups or your fence posts aren’t working. You’ll laugh, learn, and leave with some new ideas for building relationships, community, and better business habits—maybe even a fitness snack or two.

🔥 Here’s what we cover:

How a Podcast Appearance Changed Everything

• How appearing on Dan’s show led to my journey into Turf’s Up Radio and a whole new world of opportunity.
• Why staying open to new relationships and conversations is one of the most powerful business growth strategies.

Sales Boost, Collaborate Live, and Events That Actually Matter

• Why in-person events like The Huge Convention and Sales Boost aren’t just about learning—they’re about the conversations in between.
• Dan’s thoughts on how to go in with a goal, avoid overwhelm, and make at least one idea stick when you get back home.

Inside Service Rolodex: A Mastermind for the Service Industry

• The story behind Service Rolodex and how it blends mastermind, networking, and co-marketing into one powerhouse community.
• Why it’s not about competition—it’s about collaboration.
• The open-book business model and why Dan and Michael Gregory believe in full transparency and reinvesting everything into growing the pie (and the keg).

Life Lessons from Pull-Ups, Fencing Projects & Fitness Snacks

• What happens when you commit to a goal out loud—even when it’s as simple (or hard) as a single pull-up.
• Dan’s “big snack” mid-episode workout and why fitness can happen in 60-second bursts.
• The beauty of life-work crossover, kiddo stories, and building fences in the 90-degree heat.

💬 Favorite Quotes:

“Your network is your net worth—but only if it’s built on trust, not pressure.”

“If you’re not helping each other grow financially, what’s the point of being in a group?”

“Growth doesn’t always mean adding more—it might mean pulling back to focus on what matters.”

“If you say you’re going to do a pull-up on a podcast, you better do it.”

💡 Want to Reflect?

This week’s challenge:

What’s one thing you need to say out loud to hold yourself accountable?

Whether it’s committing to fitness, launching a local mastermind, or finally showing up to an event, make your growth non-negotiable by declaring it—then doing it.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite podcast platform.
• Learn more about Dan’s work at Blue Skies Services and Service Rolodex (servicerolodex.com)
• Join us at Sales Boost Live in March 2024 for real conversations, game-changing strategies, and maybe a few impromptu fitness snacks.

We explore how Christmas lights became a powerful part of his business, how joy can drive success, and why the systems you build directly shape the life you live. This episode is full of wisdom, humor, and a heartfelt reminder: if your business is draining you, you invented it—and you can reinvent it.

🔥 Here’s what we cover:

Legacy Meets Reinvention

• How Nick’s business roots date back to post-WWI England and how he revived his father’s brand to build something new.
• What it means to pick up the pieces, honor your past, and build a business that serves your future.

From Window Washing to Christmas Magic

• Why Nick fell in love with Christmas lights and how they deliver next-level joy to his clients (and him!).
• Navigating the seasonal challenges of snow, frozen gutters, and the unpredictable Canadian weather.
• The energy shift of offering services that genuinely light people up.

The Joy of Creation & The Burden of Vision

• Why entrepreneurship is an act of invention—and what to do when you realize you’ve invented a life you don’t love.
• How Nick balances visionary energy with daily discipline, and why KPIs and hiring are still his biggest growth areas.
• The concept of “the equation”—his powerful philosophy (and future book!) on changing inputs to shift outcomes.

Personal Vision, Music, and Stretching Yourself

• Why building a business isn't the only dream—and how Nick’s now chasing his goal of being paid to play music.
• How stretching personally helps you grow professionally.
• Learning to let go of control and let others shine in areas they’re better equipped to lead.

💬 Favorite Quotes:

“If you’re miserable, you invented it—you can reinvent it.”

“People focus on the answer, but they’re unwilling to change the equation.”

“Christmas lights don’t just make homes brighter—they light up people’s lives.”

“The systems you’ve created are producing your current lifestyle. Change the system, change the life.”

💡 Want to Reflect?

This week’s challenge:

Where are you tolerating a system or structure in your business that no longer serves you?

Ask yourself: What am I putting into the equation—and is it giving me the result I want?

Then pick one part to reinvent.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite podcast platform.
• Catch Nick at The Huge Convention and hear more about his journey and tips for scaling seasonal services.
• Follow for updates on The Equation—Nick’s forthcoming book on redesigning your life by rewriting your systems.

In this episode, they delve into the significance of embracing God's plan and having trust that it will succeed. They explore the delicate balance between relinquishing control over one's own plan and being receptive to God's plan while still actively executing and putting in the work.

Furthermore, they discuss the importance of value fit in relationships, both with employees and clients, and stress the significance of having faith in others and entrusting them with responsibilities.

Overall, this episode underscores the need to trust and have faith in others, whether it is in their ability to fulfill commitments or in their potential for growth. The speaker shares personal experiences and challenges in relinquishing control and trusting in others, highlighting the significance of these qualities in leadership.

Connect with Curt:

If you want more fun yet inspiring stories on how these people build their success, feel free to follow me. Let's unleash your courage, and see you on my next episode!

We talk Visionaries and Integrators, the emotional toll of doing everything yourself, and how to move from burnout to brilliance by knowing your lane and building the right support. Whether you're still wearing all the hats or ready to bolt on something new, Ryan's story and insight will leave you fired up to stop surviving and start scaling.

🔥 Here’s what we cover:

From Squeegee Rookie to Lighting Industry Leader

How Ryan “invented” window cleaning and turned it into a business—and why that moment sparked a lifelong love of entrepreneurship.

The pivot into landscape lighting and how high-ticket sales shifted everything for his business and life.

Why chasing sparkly things might be fun—but can keep you stuck in survival mode.

Self-Employed vs. Entrepreneur: Know the Difference

How Ryan realized he wasn’t building a business—he had built himself a job.

What changed when he stepped out of self-employment and began truly leading.

How to recognize when you've become the bottleneck in your own growth.

The Visionary-Integrator Breakthrough

What happened when Ryan finally embraced his role as a Visionary—and hired the right Integrator.

The emotional toll of trying to be both—and why forcing it drains your creativity, confidence, and joy.

How integrators become the key to executing ideas, managing teams, and unlocking freedom.

Bolt-On Growth & The Power of Coaching

Why landscape lighting is the perfect add-on for home service businesses—and how Ryan’s system gives you a “franchise without the fee.”

What it really means to invest in coaching—and why there’s never a “perfect” time to do it.

The tiger muskie story (yep, it’s a fish) and why sometimes your biggest opportunity is right under your feet.

The Real Reason to Do Hard Things

Why Ryan cold plunges, does push-ups, and chases discomfort every day.

How physical discipline spills into mental strength and leadership courage.

What getting uncomfortable can do for your business, your mindset, and your legacy.

💬 Favorite Quotes:

“If your business can’t run without you—you’ve built a job, not a company.”

“Stop torturing yourself trying to be the integrator. You don’t need two personalities—you just need a team.”

“There’s never a perfect time to hire a coach—but there’s always a cost to waiting.”

“Do something you hate—like jumping in cold water—to train your brain to do hard things.”

💡 Want to Reflect?

This week’s challenge:

What’s one thing you’ve been putting off because it feels too uncomfortable?

Whether it’s finally hiring help, making the tough call, or saying no to what drains you—take one bold step toward your breakthrough.

Bonus challenge: take a cold plunge and post the video. Tag @AngelaSchroeder + @RyanLee in your push past the panic!

🙌 Stay Connected

Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite platform.

Learn more about Ryan’s coaching and bolt-on blueprint at landscapelightingsecrets.com

Join the Facebook community and share what you’re doing this week to get uncomfortable—we’re cheering for you.

We dive into how to stop managing every detail, how to build a company that runs without you, and the importance of building a life that aligns with your legacy—not just your next paycheck.

🔥 Here’s what we cover:

Vision Over Grind

Why most entrepreneurs are stuck in the business—and how to rise above it.

The “Doer → Manager → Owner” framework and how it applies to every task, every hire, and every day.

The power of building a team that supports your goals so you can live the life you want.

Legacy Entrepreneurs: From Mission to Movement

How Legacy Mike launched a coaching program during COVID that evolved into a national community.

Why it’s not about “what can I do for my business”—but “what can my business do for me?”

How he helps business owners create the systems and alignment they need to unlock freedom.

Personal Mission First

Why your business, your team, and your goals must align with your life’s mission—not the other way around.

Mike’s personal mission statement and how it fuels his leadership, family, and daily decisions.

The challenge: if your business has a mission—but your life doesn’t—it’s time to course-correct.

Focus, Faith & Flexibility

How to recognize decision fatigue and simplify your yes/no filter.

Why hiring an executive assistant was one of the best moves Mike made for freedom and focus.

Why weekly date nights, time off, and full presence are now part of his business plan—and why that’s a real flex.

💬 Favorite Quotes:

“There’s a lot of rich people, and a lot of old people—but not a lot of rich old people. Build a life that lasts.”

“Work in your genius. Be the owner. Let someone else be the manager and the doer.”

“If your business has a mission and your life doesn’t, you’re wandering without restraint.”

“Stop wearing burnout like a badge of honor. Freedom is the new flex.”

💡 Want to Reflect?

This week’s challenge:

Where are you still acting as the manager or doer when you should be the owner?

Audit your tasks. Elevate your role. And if it’s time—hire the help.

And if you haven’t written your personal mission statement yet—this is the week to do it. Start with:

“When I take my last breath, I want to know…”

🙌 Stay Connected

Follow @LegacyMike on Instagram, TikTok, or Facebook

Learn more about joining Legacy Entrepreneurs mastermind

Subscribe to Unleash Your Unique Genius for more conversations that help you live aligned, lead boldly, and grow intentionally

Show Notes:

-How to figure out your why?

-How to find your why?

-The importance of having a why.

Connect with Drew:

https://www.facebook.com/drewlarison

https://www.linkedin.com%2Fin%2Fdrewlarison&usg=AOvVaw3EPcOoFa4oG9FMeDCkFOJO

https://www.facebook.com%2FLarisonMedia%2F&usg=AOvVaw32qWGLumey21e41PdPUufv

https://www.instagram.com/larisonmedia/?hl=en

https://twitter.com/MrDrewLarison

If you want more fun yet inspiring stories on how these people build their success, feel free to follow me. Let's unleash your courage, and see you on my next episode!

In this episode with Libby DeLucien, Discover the secrets to accelerating business growth through mentors and mastermind groups. Explore an inspiring journey of resilience and starting from scratch after a tough breakup. Gain valuable perspectives to enhance your business strategies across different industries. Get ready to align your passions, lifestyle, and goals with the perfect entrepreneurial venture. And don't miss out on Libby's valuable entrepreneurial wisdom that will inspire you to take action!

Show Notes:

-The spark of an entrepreneur.

-The power of prompts in AI.

-Hiring strategies for your business.

Connect with Libby:

https://wootrecruit.com/

https://organizeitswfl.com/

https://www.facebook.com/LibbyDeLucien?

If you want more fun yet inspiring stories on how these people build their success, feel free to follow me. Let's unleash your courage, and see you on my next episode!

-What virtual assistants can do for you.

-Virtual assistants are not just an assistant.

-The goal is to be a partner in success.

Connect with JC Chanowsky:

https://www.linkedin.com/in/jc-chanowsky...

https://www.youtube.com/@jcchanowsky/..

https://www.facebook.com/JCChanowsky

https://www.instagram.com/jc_chanowsky/

If you want more fun yet inspiring stories on how these people build their success, feel free to follow me. Let's unleash your courage, and see you on my next episode!

-The start of their business..

-The first three years of a business.

-How to drive efficiencies and drive opportunities.

Connect with Mike:

http://washmasterscleaning.com/

https://www.facebook.com/michael.maharas

https://instagram.com/the_below_average_hu...

If you want more fun yet inspiring stories on how these people build their success, feel free to follow me. Let's unleash your courage, and see you on my next episode!

One of Melody’s biggest challenges was being diagnosed with ADD in her 30s. However, she didn’t let this stop her from achieving her goals. Instead, she relentlessly studied how to harness the gifts found in the creative, sparkly part of her brain, while also creating strategies to manage her symptoms.

Melody’s secret weapon is her Executive Virtual Assistant, whom she affectionately refers to as “The Melody Manager”. This tool has helped her streamline her business operations and stay organized, which has been instrumental in her success.

As a woman in the trades, Melody offers a unique perspective and enjoys sharing her hard-earned knowledge with struggling business owners. She is dedicated to helping them build easy systems and amazing teams, just like she has. With Melody’s guidance, entrepreneurs can achieve their own business goals and create the life they’ve always dreamed of.

Listen here:

Apple Podcast: https://podcasts.apple.com/ph/podcast/epis...

Spotify: https://open.spotify.com/episode/5wFafB0ve...

Ryan’s experience has taught him that sales is the driving force behind any thriving business. His commitment to understanding customer needs, building relationships, and delivering exceptional service has made him a respected sales expert and mentor to aspiring entrepreneurs. Through his passion for sharing knowledge and expertise, Ryan is dedicated to helping others achieve their own entrepreneurial dreams.

www.beyondthebulbs.com

www.lightsallyear.com

www.lightsalespros.com

Apple Podcast: https://podcasts.apple.com/ph/podcast/epis...

Spotify: https://open.spotify.com/episode/6kImTlJgB...

Show Notes:

-Surrounding yourself with integrators and visionaries.

-The traditional school system vs entrepreneurship.

-The emotional rollercoaster of entrepreneurship.

Connect w/ Trevor

https://www.facebook.com/trevor.w.steel/

https://www.facebook.com/steelrealty/

https://www.instagram.com/trevorwsteel/

If you want more fun yet inspiring stories on how these people build their success, feel free to follow me. Let's unleash your courage, and see you on my next episode!

Apple Podcast: https://podcasts.apple.com/ph/podcast/unle...

Spotify: https://open.spotify.com/episode/2FloUPWJb...

Show Notes:

-People are different and you can’t coach everyone.

-The value of having a blueprint.

-Eat pray love trip with us.

Connect w/ Chelsea

https://www.linkedin.com/in/chelseachristmas/

https://www.instagram.com/chelsea_clipa/?h...

https://www.facebook.com/chelsea.phernetto...

https://twitter.com/chelsea_clipa?lang=en

If you want more fun yet inspiring stories on how these people build their success, feel free to follow me. Let's unleash your courage, and see you on my next episode!

Apple Podcast: https://podcasts.apple.com/ph/podcast/unle...

Spotify: https://open.spotify.com/episode/2KAy9HK7Y...

Show Notes:

How to build trust in the workplace

The most important skill of the future.

Leadership isn’t about taking charge but taking care of those in your charge.

Connect w/ Joe:

https://www.linkedin.com/in/joesteuter/

https://www.instagram.com/joesteuter/?hl=en

https://twitter.com/joesteuter?lang=en

https://www.facebook.com/joe.steuter/

If you want more fun yet inspiring stories on how these people build their success, feel free to follow me. Let's unleash your courage, and see you on my next episode!

Apple Podcast: https://podcasts.apple.com/ph/podcast/unle...

Spotify: https://open.spotify.com/episode/4uKXMt6yL...

Join us LIVE Wednesday at 4:30 PM CST on Turf’s Up Radio and The Courageous Living Facebook Group.

Apple Podcast: https://podcasts.apple.com/ph/podcast/unle...

Spotify: https://open.spotify.com/episode/2yROC63tP...

Edward has been one of the biggest supporters of this show and I can’t wait to learn from his stories of business and courage.

Join us LIVE Wednesday at 4:30 PM CST on Turf’s Up Radio and The Courageous Living Facebook Group.

Apple Podcast: https://podcasts.apple.com/ph/podcast/unle...

Spotify: https://open.spotify.com/episode/5d2VMq9Ra...

So excited to be talking about how you can make quantum leaps in your business and life. Tune in and learn how to grow yourself. Don’t miss out!

Apple Podcast: https://podcasts.apple.com/ph/podcast/unle...

Spotify: https://open.spotify.com/episode/4B4WgkNMT...

We discuss his entrepreneurial journey, get a little deep and have a few laughs!

Connect w/ Dan:

https://www.instagram.com/blueskiesadminse...

https://www.linkedin.com/in/dan-platta-307...

 / @bookkeepingbeerbs  

Blue Skies Website:

https://yourblueskies.com/

If you want more fun yet inspiring stories on how these people build their success, feel free to follow me. Let's unleash your courage, and see you on my next episode!

Apple Podcast: https://podcasts.apple.com/ph/podcast/unle...

Spotify: https://open.spotify.com/episode/2SPrGYRQ6...