episodic Unstandard™ is a seasonal collection of short, tightly structured monologues by designer and strategist André Givenchy. Each episode distills the discipline, restraint, and invisible decisions behind lasting design—offering sharp insights for those who build with care and intention.


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]]> thinking unstandard. existing unstandard. Unstandard Segern, LLC. André Givenchy, Segern false André Givenchy, Segern unstd@segern.com en https://www.segern.com This episode explores the arc of startup evolution, highlighting the shifting dynamics between founders and VCs as companies achieve profitability. It challenges conventional wisdom about the value proposition of venture capital, offering a fresh perspective on self-reliance and strategic growth.

]]> The profitable position The profitable position 00:05:19 3596588c-dc5a-4dd8-9577-eb005f93e978 André Givenchy, Segern 45 1 full false https://www.segern.com Wed, 13 Nov 2024 04:07:08 +0000 This episode discusses a shift in how we approach leadership, moving away from traditional management hierarchies toward a more nimble, focused approach that emphasizes direct involvement and meaningful guidance through the work itself.

]]> Owner Mode Owner Mode 00:05:53 954bf99f-f193-4032-8894-9933fcd7668d André Givenchy, Segern 44 1 full false https://www.segern.com Thu, 07 Nov 2024 11:16:09 +0000 This episode is an insightful exploration of how taste in design is not merely subjective but a skill that can be nurtured. It underscores the significance of developing taste to identify quality, and how demystifying it can break down barriers, especially in an era where human creativity stands out amidst AI advancements.

]]> Cultivating taste in design Cultivating taste in design 00:07:17 b9404f7b-c1cc-44b4-9d07-f8eda33950b4 André Givenchy, Segern 43 1 full false https://www.segern.com Tue, 05 Nov 2024 23:16:09 +0000 This episode challenges the conventional wisdom of a project management. I invite you to reconsider your approach to learning from past experiences and shift the focus towards proactive improvement. As product designer, managers, and founders I see this as an opportunity to optimize how we iterate and evolve our creations, emphasizing continuous growth rather than dwelling on past missteps.

]]> Focus forward never backward Focus forward never backward 00:05:42 f0f5c978-625d-4295-8311-e4d6e7d9649b André Givenchy, Segern 42 1 full false https://www.segern.com Fri, 18 Oct 2024 04:00:17 +0000 This episode presents a critical examination of the oft-mentioned yet rarely defined concepts of craft and quality in design. It challenges us to explore how exceptional individuals and teams bring these elusive ideals to life, emphasizing the crucial role of vision, taste, and genuine care for craftsmanship in achieving greatness. This analysis invites us to delve deeper into the essence of outstanding design and its transformative power.

]]> Craft rules everything around me Craft rules everything around me 00:11:22 f8f5a183-5f3f-436c-9b36-bb63948a1f44 André Givenchy, Segern 41 1 full false https://www.segern.com Tue, 15 Oct 2024 17:07:09 +0000 This episode presents a fascinating exploration of how companies leverage psychological principles to influence consumer behavior through the technology we use daily. It highlights the importance of understanding these techniques to navigate the modern technological landscape more effectively and make informed decisions as creators and consumers.

]]> Technologies manipulating you Technologies manipulating you 00:07:27 c1f60cb3-c2e3-4f0f-a149-37a7ac4006ec André Givenchy, Segern 40 1 full false https://www.segern.com Thu, 03 Oct 2024 10:16:08 +0000 This episode presents an intriguing exploration of intrusive creativity, a phenomenon that both empowers and challenges creative minds. As a creative founder and product designer, I see this as a crucial aspect of the innovation process, one that can lead to groundbreaking ideas but also potential pitfalls if not properly harnessed.


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]]> Dancing with intrusive creativity Dancing with intrusive creativity 00:06:22 7a76b4a1-052a-439c-82ff-be35f79e02ca André Givenchy, Segern 39 1 full false https://www.segern.com Tue, 01 Oct 2024 18:20:56 +0000 This episode presents a powerful analogy between building a personal brand and investing, highlighting the importance of patience, consistency, and long-term thinking in career and life development. It offers a fresh perspective on personal branding that can inspire professionals to approach their career growth with a more strategic mindset.

]]> Personal brand investment Personal brand investment 00:06:51 44dc645b-0c95-4f65-a158-b7ada6beeb86 André Givenchy, Segern 38 1 full false https://www.segern.com Thu, 19 Sep 2024 12:10:00 +0000 This episode presents a crucial aspect of creation, entrepreneurship and innovation — the unwavering commitment to one's vision in the face of adversity. It challenges us to explore the delicate balance between staying true to our core ideas and adapting to external feedback, a challenge that every influential or visionary founder faces on their journey to create something truly revolutionary.

]]> Protect your vision Protect your vision 00:07:41 46004669-b06a-4422-b7b7-4a1bebc666c7 André Givenchy, Segern 37 1 full false https://www.segern.com Tue, 17 Sep 2024 15:07:05 +0000 This episode presents a thought-provoking examination of the evolving landscape in design careers, challenging the conventional wisdom of corporate success. We highlight the growing disconnect between inflated job titles and genuine skill mastery, urging aspiring designers to prioritize craft over corporate prestige.

]]> Dear designer, do it for craft Dear designer, do it for craft 00:04:50 6c83968b-9acf-49a4-873d-0bdd24dcc3c4 André Givenchy, Segern 36 1 full false https://www.segern.com Tue, 10 Sep 2024 10:16:06 +0000 Discover how shifting your focus from competition to self-improvement can transform you into an innovator. This article provides practical tips to help you break free from reactive thinking and embrace a mindset of continuous innovation and growth.

]]> From reactive to innovative From reactive to innovative 00:06:21 d921a5de-acc1-4083-8b90-c99011c2751f André Givenchy, Segern 35 1 full false https://www.segern.com Sun, 08 Sep 2024 00:30:01 +0000 Reimagine your world by learning how to see opportunities where others see limitations. Uncover the true power of questioning everything and challenging norms to foster a mindset of innovation, and create waves of change in your life and career.

]]> The reshaping of reality The reshaping of reality 00:08:08 c4657630-3328-4228-aa05-d0b4de738e7d André Givenchy, Segern 34 1 full false https://www.segern.com Thu, 05 Sep 2024 10:16:09 +0000 Break through barriers with four simple pillars that can be leveraged to transform your ideas into realities, increase your luck surface, and supercharge your success.

]]> 4 pillars to own the world 4 pillars to own the world 00:05:18 ec1aa3d7-5372-4e63-bc9b-8fb947007b84 André Givenchy, Segern 33 1 full false https://www.segern.com Tue, 03 Sep 2024 12:10:18 +0000 Overcome workplace obstacles and excel. Learn to communicate effectively, build focused teams, and drive meaningful change in your organization.

]]> Just let me do my job Just let me do my job 00:05:40 489d6ec6-2940-40ba-b6d8-a43d6608147c André Givenchy, Segern 32 1 full false https://www.segern.com Sat, 31 Aug 2024 15:07:05 +0000 Harness the power of psychological innovations to supercharge your productivity and transform your business. Learn how psychological insights are shaping the future and leverage human behavior for groundbreaking product design.

]]> Psychological innovation Psychological innovation 00:07:31 da086afb-cb84-4c7b-9d8e-5ed5ee5c9e5e André Givenchy, Segern 31 1 full false https://www.segern.com Fri, 30 Aug 2024 04:11:01 +0000 Transform your product strategy from quick fixes to lasting solutions. Learn the power of "vitamin" products and how they can impact user experiences and create long-term value in tech, design, and development.

]]> From painkillers to vitamins From painkillers to vitamins 00:06:25 a965fda8-95d7-4a57-88e8-54799f38be1b André Givenchy, Segern 30 1 full false https://www.segern.com Tue, 30 Jul 2024 10:16:06 +0000 Understand the secret of a great distribution strategy. Gain insights on collaborations, digital marketing, and audience targeting to skyrocket your business reach and impact.

]]> Distribution's rocket fuel Distribution's rocket fuel 00:06:13 820a2e94-f1df-41c9-a73a-645c98049171 André Givenchy, Segern 29 1 full false https://www.segern.com Thu, 25 Jul 2024 10:16:06 +0000 Break free from undervaluing your design skills. Learn actionable strategies to confidently raise rates and overcome imposter syndrome.

]]> Charge what you’re worth Charge what you’re worth 00:07:40 aa72fa77-f468-4c27-91b9-6252186e1e58 André Givenchy, Segern 28 1 full false https://www.segern.com Tue, 23 Jul 2024 10:16:07 +0000 Reframe your approach to goals and explore the joy in every stride you make. Transform obstacles into stepping stones for lasting fulfillment and success.

]]> Colorful steps Colorful steps 00:06:28 101b872f-fe4b-46fd-80ae-f178d01ba83a André Givenchy, Segern 27 1 full false https://www.segern.com Tue, 16 Jul 2024 12:10:05 +0000 The art of building your brand in public is a powerful story where each moment and every trial can be turned into triumphs that captivate, inspire and rally a loyal following.

]]> Building dreams in public Building dreams in public 00:04:17 20971769-ac7c-4fd6-8219-c41222cfa2b6 André Givenchy, Segern 26 1 full false https://www.segern.com Thu, 11 Jul 2024 12:10:05 +0000 Explore how coloring outside the lines and abandoning the safety of best practices can unlock more successes and transform your approach to development, design, and innovation.

]]> Ditch best practices Ditch best practices 00:05:38 76fbea04-8dd4-4701-9208-633918bfa391 André Givenchy, Segern 25 1 full false https://www.segern.com Tue, 25 Jun 2024 22:16:05 +0000 Listen and learn 7 powerful principles to thrive through adversity and turn skepticism into your greatest source of strength, resilience and self-belief.

]]> When support is scarce, reframe When support is scarce, reframe 00:08:27 eb6d85c1-98bf-48b6-90fe-9b5f5c89b877 André Givenchy, Segern 24 1 full false https://www.segern.com Tue, 18 Jun 2024 22:16:09 +0000 In this episode I share a presonal story of resilience and highlight why learning to focus on your craft, not the outcomes, can lead to unexpected opportunities in your entrepreneurial journey. Join me in this reflective episode.

]]> Stay out of the results Stay out of the results 00:07:12 4ba96b62-6ed5-4beb-8669-88c16e9c1236 André Givenchy, Segern 23 1 full false https://www.segern.com Wed, 12 Jun 2024 06:37:42 +0000 A conversation on how artificial intelligence bridges the gap between dreamers and doers. How the marriage of AI and exceptional design can turn ambitious ideas into reality and unlock your potential to create the extraordinary.

]]> From dreamers to doers From dreamers to doers 00:05:39 b084fb05-efe3-43a0-8faa-1d94272a3d85 André Givenchy, Segern 22 1 full false https://www.segern.com Tue, 04 Jun 2024 22:16:07 +0000 Explore how intentional, poetic design can turn ordinary moments into extraordinary experiences, and evoke new depths of emotional and creative engagement.

]]> Design as a language Design as a language 00:07:53 597db4ac-e805-4e6f-96f8-d1ba7dc6201d André Givenchy, Segern 21 1 full false https://www.segern.com Tue, 28 May 2024 22:16:51 +0000 Freemium might just be a gamble. Tune into an insightful discussion on the true cost of "Free" in SaaS and learn tactics to ensure your product truly thrives.

]]> The dangers of "Free" in SaaS The dangers of "Free" in SaaS 00:08:20 d519ede4-705d-4d65-83e8-f579c2f44ff8 André Givenchy, Segern 20 1 full false https://www.segern.com Tue, 21 May 2024 11:53:15 +0000 This one is for the leaders, let's discuss how immersing yourself in the daily realities of your team and users can transform your strategic outcomes. This episode offers you a playbook for nurturing a culture where innovation and peoples needs align flawlessly.

]]> Disconnect costs Disconnect costs 00:06:31 e5fb6d6f-6909-4aae-9f71-11a61275a46a André Givenchy, Segern 19 1 full false https://www.segern.com Tue, 14 May 2024 10:16:07 +0000 In this episode we explore the how designing things that deliver more than just features, and crafting technology with humanity at the forefront can transform everyday frustration into user empowerment and societal advancement.

]]> Technology with a soul Technology with a soul 00:05:28 2ad97a6e-f279-4f3e-ba7d-d21e396d05b5 André Givenchy, Segern 18 1 full false https://www.segern.com Tue, 07 May 2024 12:13:20 +0000 Is this episode we discuss the simple idea of "conquer simplicity, conquer the world". We'll unlock the secrets to successful brands, flawless designs, and revolutionary ideas. Dive in with me on this journey of refining complexity into simplicity that resonates and transforms the ordinary into extraordinary.

]]> Less is more magic Less is more magic 00:04:41 ebf9c69e-1f8a-49a7-a378-de437b43d6d1 André Givenchy, Segern 17 1 full false https://www.segern.com Tue, 30 Apr 2024 10:47:44 +0000 In this episode we'll venture beyond the comfort of conformity to unlock your unique potential. Taking a peek into the minds of the audacious few who defy norms and learn to cultivate your distinct vision and give rise to transformative ideas and more.

]]> Dare to stand alone Dare to stand alone 00:06:13 c0c1168c-ee40-4589-a654-d0fc6afeb63b André Givenchy, Segern 16 1 full false https://www.segern.com Tue, 23 Apr 2024 10:16:09 +0000 Envision the unchecked biases behind every choice, from code to canvas. We tackle the invisible: confirmation, anchoring, bandwagon, overconfidence. Biases that cloak innovation in the familiar. In this episode we explore strategies to expose these hidden architects of your mind. It's about perspective—seeking diversity, valuing dissent, and embracing continuous learning. Join me and refine your craft and create with clarity. Subscribe and share.

]]> Hidden architects of your success Hidden architects of your success 00:09:21 8d605231-1dd9-45f2-b97a-aaca00d65017 André Givenchy, Segern 15 1 full false https://www.segern.com Tue, 16 Apr 2024 16:00:08 +0000 A reflective journey about our professional self-worth and the fallacies of equating success with opportunity. Drawing from personal experiences, like when I missed out on a VP of Design role, I'll explore the the interplay between talent, fit, and timing—and how it influences our career progression. Making the case that it’s time for a recalibration in how we measure professional success. Join me as we delve into the importance of your unique narrative because the most exciting stories—and our worth—are not defined by roles or accolades but are ever-evolving, with the best, indeed, still to come.

]]> The Right Fit Equation The Right Fit Equation 00:06:14 dd639a53-e3c3-462e-bcdd-8660d8be898b André Givenchy, Segern 14 1 full false https://www.segern.com Tue, 09 Apr 2024 23:49:03 +0000 Explore the magical intersection of creativity and how a little bit of you can make the difference in this insightful episode that celebrates the deeply personal journey of creativity, urging makers and creators to infuse their projects with their own stories and experiences. Listen now to rediscover the alchemy of your creativity—of you.

]]> Put you back into you(r) work Put you back into you(r) work 00:05:33 2af66af8-fa72-4566-b536-c820baa9403a 13 1 full false https://www.segern.com Tue, 02 Apr 2024 10:16:07 +0000 Learn how to pivot with purpose, melding strategy with flexibility, and turning every unforeseen moment into an opportunity for growth. Dive in for a session that promises to inspire, challenge, and equip you for the unpredictable journey ahead. Click to listen and transform the way you view the unplanned.

]]> Dancing in the rain Dancing in the rain 00:05:48 46e6680a-5c93-4487-a388-c32d8cc3ee3b André Givenchy, Segern 12 1 full false https://www.segern.com Tue, 26 Mar 2024 18:41:41 +0000 A candid discussion on sustainability, the double-edged sword of acquisitions, and the quest for personal success. In this episode we dive into the essence of quality over speed, confront the myths of overnight success, and explore the vital balance between ambition and well-being. I invite you to redefine success and discover the magic of being an indie hacker. Listen now for a thought-provoking journey to challenge the status quo and carve your own path to fulfillment.

]]> Beyond the hype in indie hacking Beyond the hype in indie hacking 00:05:01 b92aaa5f-c976-472f-9f72-96aad3b803bb André Givenchy, Segern 11 1 full false https://www.segern.com Tue, 19 Mar 2024 10:16:04 +0000 In this episode I touch on the misconception that rapid growth equates to success for startups. Arguing in favor of a lean team philosophy and delving into the benefits of small, resourceful, and mighty teams, and the advantages of restricted capital, tight communication, and fewer points of friction in decision-making. Then discuss the adverse effects of premature growth on internal affairs and external growth drivers, ultimately championing quality over quantity and strategic prioritization. Tune in to hear why less can indeed mean more for achieving long-term sustainability, impact, and overall success.

]]> The lean team ethos The lean team ethos 00:04:21 fbc3ecb6-8ac9-41c5-8421-b271a013d33a André Givenchy, Segern 10 1 full false https://www.segern.com Tue, 12 Mar 2024 10:16:04 +0000 In this episode we discuss the transformative experience of a designer from trend-follower to trailblazer. Emphasizing the pivotal moment when designers evolve from creating work based on trends to crafting timeless, authentic creations. We also explore the significance of embracing individuality, cultivating confidence, and designing with purpose—the liberating and daunting aspects of disregarding trends in favor of authenticity and self-expression. Join in and uncover the essence of maturing as a designer and the responsibility of communicating with purpose through design.

]]> The Designer's journey The Designer's journey 00:03:46 0b4f94c9-36c2-4399-b209-bd7effa22e24 André Givenchy, Segern 9 1 full false https://www.segern.com Tue, 05 Mar 2024 11:16:08 +0000 In this episode, we discuss the idea that being weird is a winning card. We share insights on embracing your quirks as a superpower and offer actionable advice on living in your uniqueness. Join us as we celebrate the power of being different.

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Links

Segern → https://segern.link

André → https://givenchy.link

]]> You’re weird, so what You’re weird, so what 00:02:36 22a8a153-5fe8-45af-9bf6-189a13b3ac73 André Givenchy, Segern 8 1 full false https://www.segern.com Tue, 27 Feb 2024 11:16:11 +0000 In this episode, we explore the profound impact of investing in oneself. Emphasizing the importance of personal development as the key to unlocking fulfillment, wealth, and opportunities. Listeners are encouraged to start their journey of intentional growth today to transform an ordinary existence into an extraordinary journey.


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Links

Segern → https://segern.link

André → https://givenchy.link

]]> Unlock a fortune Unlock a fortune 00:03:37 cfac88f3-5cf8-474b-9d3e-dd62420a05b7 André Givenchy, Segern 7 1 full false https://segern.com Tue, 20 Feb 2024 11:16:06 +0000 In this episode, we unpack the timeless wisdom and value of patience and perseverance. Sharing insights into the silent pursuit of greatness, highlighting the importance of embracing incremental gains and unwavering dedication. Tune in for a powerful message on appreciating the process and the enduring belief that true success awaits those who persevere.


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Links

Segern → https://segern.link

André → https://givenchy.link

]]> A lesson in patience A lesson in patience 00:02:52 9c5d0a75-b60c-4c55-9a4a-2110b445b278 André Givenchy, Segern 6 1 full false https://segern.com Tue, 13 Feb 2024 11:16:07 +0000 In this episode we explore the essential role of copywriting in design. We'll discuss how well-crafted writing complements visual design, creating a cohesive user experience and enhancing creative possibilities for designers. Tune in for insights on the powerful synergy between words and visuals in storytelling and design.

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Links

Segern → https://segern.link

André → https://givenchy.link

]]> Copywriting for designers Copywriting for designers 00:03:03 1276c272-e98d-4235-aabf-550566d6d8d5 André Givenchy, Segern 5 1 full false https://segern.com Tue, 06 Feb 2024 11:16:09 +0000 In this episode, we explore the unconventional, freedom-driven world of creatives and how they ignite change by daring to be different. Stay tuned, relax, and enjoy the episode.


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Links

Segern → https://segern.link

André → https://givenchy.link

]]> World shapers World shapers 00:02:29 4e78e1c3-8ec8-4dc0-a686-8dba3632af66 André Givenchy, Segern 4 1 full false https://segern.com Tue, 30 Jan 2024 11:16:08 +0000 In this episode, we delve into the subtle art of daily creation and the nurturing of a persistent creative spirit. Through commitment and a daily rendezvous with your muse, we discover that creativity is not a finite resource, but an ever-flowing stream. Join us as we explore the power of daily practice in honing your craft, defining your style, and unlocking the infinite possibilities within you. Stay tuned and embrace the courage to create as we journey through the landscape of self-discovery and self-expression.


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Links

Segern → https://segern.link

André → https://givenchy.link

]]> The courageous act of creating The courageous act of creating 00:03:02 452beb9c-1a9f-4c8a-a389-3a55f60cb1a5 André Givenchy, Segern 3 1 full false https://www.segern.com Tue, 23 Jan 2024 11:16:06 +0000 In this episode, our host André Givenchy explores the concept of focus and the art of mastering the word "no." André shares his insights on how focus goes beyond avoiding distractions and turning down opportunities—it's about protecting your time and attention to achieve a depth of mastery in select disciplines. Join us as we unpack the power of saying "no" to unlock true focus and guide you towards the success and impact you seek. Stay tuned for an eye-opening discussion, and don't forget to subscribe for more thought-provoking content.


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Links

Segern → https://segern.link

André → https://givenchy.link

]]> Focus, mastering the art of no Focus, mastering the art of no 00:03:04 eff7022e-2178-4c28-89ce-0607a351ae37 André Givenchy, Segern 2 1 full false https://www.segern.com Tue, 16 Jan 2024 11:16:08 +0000 In this episode of Unstandard, host André Givenchy reflects on the past and sets the stage for the future. Acknowledging a change in approach, the podcast is transitioning from long, in-depth episodes to shorter, impactful ones. The focus remains on celebrating the unorthodox, challenging norms, and providing valuable insights. With a nod to early listeners and a promise to continue inspiring, André invites everyone to join in this new adventure. Stay tuned for more unconventional ideas and creativity.


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Links

Segern → https://segern.link

André → https://givenchy.link

]]> Yep, this is Unstandard… Yep, this is Unstandard… 00:02:39 ae1b1a44-1ef7-4668-a132-7c65434bc5b9 André Givenchy, Segern 1 1 full false https://www.segern.com Sun, 14 Jan 2024 05:16:05 +0000